Relevant bibliographies by topics / Global fashion brand

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Global fashion brand'

Author: Grafiati
Published: 5 June 2025
Last updated: 16 July 2025

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Journal articles on the topic "Global fashion brand"

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ELNASHAR, ELSAYED AHMED, L. LYUBOKHINETS, and N. TANASIIENKO. "ANALYTICAL STUDY OF BUSINESS MODELS IN FASHION THEORY STRATEGY FOR GLOBAL MARKETING." Herald of Khmelnytskyi National University. Economic sciences 284, no. 4 (2020): 99–107. https://doi.org/10.31891/2307-5740-2020-284-4-19.

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Analytical Study Of Business Models In Fashion Theory Strategy For Global Marketing, and there is no any study of this Megastore, and this research study investigate the international brands of Benetton as brand Lifestyle. The brand has been analyzed by the current parameters of brand analysis, overall brand perception, brand associations, and brand involvement, as well as two factors – the difference in consumer areas in Cutis’s convergence to international brands on regional brands. Snowball method to collect data, on Facebook pages also poster in their WhatSapp a device or conduit for suppl
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Su, Jin, and Aihwa Chang. "Factors affecting college students’ brand loyalty toward fast fashion." International Journal of Retail & Distribution Management 46, no. 1 (2018): 90–107. http://dx.doi.org/10.1108/ijrdm-01-2016-0015.

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Purpose The purpose of this paper is to empirically investigate the factors affecting consumer’s fast fashion brand loyalty by examining US college students’ perceptions and loyalty toward fast fashion. Design/methodology/approach Using consumer-based brand equity approach, a research model which examines the factors affecting consumer’s brand loyalty in the fast fashion context was proposed. It was hypothesized that consumer’s perceptions of fast fashion, including brand awareness, perceived quality, perceived value, brand personality, organizational associations, and brand uniqueness, affect
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Haque, Marissa Grace, and Santi Rimadias. "Driving Global Apparel Consumption: The Impact of Cause Marketing on Indonesian Fashion Purchases." JBMP (Jurnal Bisnis, Manajemen dan Perbankan) 10, no. 1 (2024): 1–15. http://dx.doi.org/10.21070/jbmp.v10i1.1815.

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This study employs a quantitative approach to investigate the role of cause-related marketing (Cr-M) in enhancing purchase intention for Chikigo, a local fashion brand in Indonesia. Utilizing Partial Least Squares (PLS) analysis via Smartpls 3.0 software, data from 64 respondents gathered through online questionnaires were analyzed. The findings reveal a positive impact of attitudes toward cause-related marketing on brand attractiveness, brand image, and purchase intention. Moreover, brand credibility significantly influences attitudes toward cause-related marketing. While brand image positive
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Zhang, Ercen. "Behind Zara’s success: An analysis of brand marketing and management in fast fashion." SHS Web of Conferences 199 (2024): 02005. http://dx.doi.org/10.1051/shsconf/202419902005.

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This paper focuses on an in-depth analysis of the fashion retail brand Zara, starting with a detailed introduction of its brand background, history, and main features. Zara, a brand of the Inditex Group, is known for its quick response to market trends and for offering high-quality and fashionable clothing products. This article explores how Zara has had a significant impact on the global fashion industry with its unique brand positioning. In addition, the thesis delves into its market positioning and its strategies to stand out in the global fashion market through its fast fashion model. It f
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Putra, Edy Yulianto, Warna Gamelia, and Hepy Hefri Ariyanto. "Analysis of Local Fashion Competition Readiness through Consumer Shopping Intention: A Media and Brand Authenticity Approach." Jurnal Manajemen dan Kewirausahaan 12, no. 2 (2025): 207–21. https://doi.org/10.26905/jmdk.v12i2.14083.

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The fashion industry in Indonesia faces competitive challenges as digital technology develops. The emergence of new local fashion brands and consumers' easy access to global brands through digital platforms have created intense competition. To compete effectively, a deep understanding of shopping intentions is crucial for local fashion brands. Therefore, this study was designed to determine the variables influencing local fashion purchase intention, specifically focusing on advertising, entertainment, e-WOM, interaction, and trendiness, while also examining the mediating roles of brand trust a
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Kim, Dong Hyun, and Jin-Hwa Lee. "A Case Study on Metaverse Fashion Marketing of Global Fashion Luxury Brand." Institute of Art & Design Research 25, no. 1 (2022): 11–24. http://dx.doi.org/10.59386/jadr.2022.25.1.11.

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This study began with the development of the 4th Industrial Revolution technology and interest in metaverses. The purpose of the study is to find out marketing through the convergence of fashion luxury brands and metaverses. In addition, the purpose is to study new types of communication about metaverse marketing by studying marketing cases by brand.
 Therefore, research was conducted through literature, previous studies, and press releases of domestic and foreign media. Gucci, Louis Vuitton, Burberry, and Dolce & Gabbana, who have released a number of virtual fashion products and are
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Kim, Dong Hyun, and Jin-Hwa Lee. "A Case Study on Metaverse Fashion Marketing of Global Fashion Luxury Brand." Institute of Art & Design Research 25, no. 1 (2022): 11–21. http://dx.doi.org/10.59386/jadr.2022.25.1.10.

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This study began with the development of the 4th Industrial Revolution technology and interest in metaverses. The purpose of the study is to find out marketing through the convergence of fashion luxury brands and metaverses. In addition, the purpose is to study new types of communication about metaverse marketing by studying marketing cases by brand.
 Therefore, research was conducted through literature, previous studies, and press releases of domestic and foreign media. Gucci, Louis Vuitton, Burberry, and Dolce & Gabbana, who have released a number of virtual fashion products and are
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Khurana, Karan. "Perceived Brand Globalness- Impact on Women Consumer Response in Indian Fashion and Lifestyle Market." International Journal of Social Sciences and Management 5, no. 1 (2018): 18–30. http://dx.doi.org/10.3126/ijssm.v5i1.19005.

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This study aims to investigate the effects of perceived brand globalness (PBG) on consumer affective and behavioral responses to brand failures and for how consumer perceives global and local brands and their responses in the event of failure present or absent related to brand performance and brand familiarity, brand presence and prestige, brand equity, product country match, country ethnocentrism.This research is conducted in regards to women consumers in two cities in North India related to global and local brands with impact of perceived brand globalness to brand failures present or absent
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Tzeng, S. Y., and W. M. Wong. "Retention or defection? Chinese consumers’ decision-making styles for domestic and global brands." South African Journal of Business Management 47, no. 4 (2016): 83–92. http://dx.doi.org/10.4102/sajbm.v47i4.77.

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This study explores consumers’ decision-making in terms of intention to switch to foreign brands from domestic brands when purchasing cell phones and sports shoes. A survey of 584 undergraduates in Guangdong, China, shows that domestic brands retain their low quality-conscious, low fashion-and-recreational-conscious and low price-conscious customers and attract low brand-conscious and high choice-confused buyers from foreign brands. Foreign brands typically retain their consumers who are highly conscious of fashion and recreation and keep and draw customers with low choice confusion. High-pric
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Kim, Hyojung, Jinju Lee, and Ki-Hwan Kwon. "Kolon FnC’s Global Expansion Strategy." Asian Case Research Journal 21, no. 02 (2017): 253–80. http://dx.doi.org/10.1142/s0218927517500092.

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Korean fashion firms face difficulties in sustaining their growth momentum because of market stagnation and the aggressive entry of global luxury and SPA brands. To find a breakthrough, local fashion firms are adopting diverse strategies, including direct entry, licensing, and acquisitions, to successfully tap into the global market. Kolon FnC, which is among the five affiliates of Kolon Industries, focuses its business in the production and sales of fashion goods and clothing lines. Focusing on its strength as a leading brand power in the sports and outdoor segment, Kolon FnC is making strate
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Dissertations / Theses on the topic "Global fashion brand"

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Zhiyan, Wu. "The co-creation and circulation of brands and cultures : historical Chinese culture, global fashion systems, and the development of Chinese global brands." Thesis, University of Exeter, 2010. http://hdl.handle.net/10036/3165.

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This dissertation is a study of the possibilities and processes of constructing strong Chinese brands in the global marketplace. It investigates conceptual and strategic relationships between brands and cultures, focusing specifically on the issue of the unprivileged position of Chinese brands vis-à-vis that of other famous global counterparts. Accordingly, it deploys three illustrative cases from the Chinese context – Jay Chou (a successful Chinese music artist), the 2008 Beijing Olympics opening ceremony, and Shanghai Tang (a global Chinese fashion brand). In so doing, it moves away from the
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Coetzee, Zandereen. "Global versus local brands in South Africa: an empirical analysis of consumer perceptions." Master's thesis, Faculty of Commerce, 2018. http://hdl.handle.net/11427/31537.

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Global brands are increasingly expanding their footprint to developing countries, due to the promising opportunities that these countries hold; and as such, consumers are faced with the decision between global and local brands. In South Africa too, there has been an influx of global brands, which has placed pressure on the local retail landscape. Therefore, the main objective of this study was to determine whether there is a difference in perception among millennial consumers in South Africa between a global and a local fashion retail brand. Millennials are considered to be individuals born be
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Bonaldi, Marita Ramos. "Implications of cultural factors on the internationalization of a luxury brand: the case of Ralph Lauren." Master's thesis, Universidade de Aveiro, 2014. http://hdl.handle.net/10773/13900.

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Mestrado em Línguas e Relações Empresariais<br>Investigating international marketing strategy involves looking at the decisions firms take in response to the growth in trade, together with and at the same time as having many new products and services available for a specific market. In turn, strategies towards internationalization are only possible because of an increase in foreign investment, the mobility of populations and competing at an international level. Companies are often motivated to expand internationally as they seek to overcome competition in the home market and exploit comp
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Evans, Elizabeth. "Impacts of foreign retail entry on the host country : the Canadian apparel industry." Thesis, University of Stirling, 2012. http://hdl.handle.net/1893/11310.

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By the later decades of the twentieth century, retail internationalization was no longer the activity of a few multi-national retailers; revising the traditional view of retailing as a national business and the need to understand the process of internationalization. Academic research enriched the understanding of this activity, moving away from the early use of surveys to delve into the specific processes of the retailers in order to properly analyze foreign expansion activity. Initial research focused on the perspective of the firm, contributing to knowledge of the why, where, and how of the
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Weidstam, Erik. "Sustainability passion in fashion : Challenges and Opportunities for Small and Medium-sized Swedish Apparel Brands when Working with Corporate Social Responsibility in their Global Supply Chain." Thesis, Stockholms universitet, Ekonomisk-historiska institutionen, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-108845.

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The overall economic development during the nineteenth and twentieth century has left us with an interconnected global society. However, the pollution does not adhere to the boundaries of nation-states. Therefore, the sustainability issue calls for holistic solutions on all levels of society, from individuals to states, large NGOs, and in particular the companies that produce the goods we consume. Corporate initiatives on this matter are usually referred to as Corporate Social Responsibility, or CSR. Many large corporations have been under scrutiny from different stakeholders ever since the ea
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Huang, Yiping, and 黃依蘋. "The Relationship of Price Perception, Fashion Involvement, and Brand Equity - Analysis of Comparison between Global and Local Fast Fashion Brands." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/69852722564261648421.

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碩士<br>輔仁大學<br>織品服裝學系<br>100<br>Despite of the advanced R&D and production technology, Taiwan used to playing the role of OEM. Nevertheless, its revenue and ROI are always far less then those of enterprises which possess high-profiled global brands. On the other hand, ZARA, which also comes from a small offshore town of Spain, grows to be the biggest ready-to-wear enterprise group in the world, making its founder to be the richest person in Spain. So this essay is about to examine the phenomena of ZARA and discuss how Taiwanese RTW industry could find its way to create well-known global brands
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Van, den Berg Annekee. "Factors influencing the purchase intention of the black middle-class in emerging markets for global brands: the case of fashion brands in South Africa." Thesis, 2017. https://hdl.handle.net/10539/24145.

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A thesis submitted in full fulfilment of the requirements for the degree of Doctor of Philosophy (Marketing) at the University of Witwatersrand, 2017<br>With the rise of globalisation, consumers are increasingly faced with having to make purchase decisions between domestic and foreign products or brands. Therefore, it is important to gain a better understanding of what factors influence consumer decisions when considering a local or global product or brand. Although a number of studies have explored similar topics, a lack of research remains regarding a comprehensive theoretical model that pr
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Chang, Tzu-Tsz, and 張祖慈. "The Customer’s Perception of Store Atmosphere , Consumer Emotion ,Experiential Value Effect of Brand Extension Attitude :The Study for Coffee Shops of Global Fashion Brand Extension - A Case Study of Agnès b Café." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/6eas7y.

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碩士<br>中國文化大學<br>觀光事業學系<br>105<br>Nowadays global fashion industry has an important trend called the brand cross-border business, which is to change from the fashion industry to the hospitality industries and other fields. Many well-known fashion brands have extended their business to café and catering. Agnès b. CAFÉ, L'OCCITANE Café, Chic Café, Roots Lodge Café are the examples of the brand cross-border business. Therefore, the purpose of this study is to explore the influence of atmosphere on consumer emotion and experiential value; the influence of experiential value by brand extension attit
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Chou, Lih-Yuh, and 周麗玉. "Business Strategies and Financial Performance of Global Fashion Brands under Financial Crisis." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/97758006295123752114.

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碩士<br>輔仁大學<br>織品服裝學系<br>98<br>This thesis studied the effects of economic cycle on the financial performance of global fashion brands based on their distinctive business models and resources allocation strategies.Luxury-goods companies diversified their product lines to make up for losses of affected product categories. This co-branding strategy facilitated global R&D, production and marketing, and offered a unique advantage not easily replicated. Fast-fashion companies excelled at the speed of mimicking and distributing hot fashion products with time-to-market measured in days. The global fin
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Theilborie, Jean. "Project Globule: creation of an eco-responsidle clothing brand." Master's thesis, 2020. http://hdl.handle.net/10400.26/35278.

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This thesis project is based on the analysis and reflection on the creation of an ecological clothing brand. In addition to the theoretical framework on the ecological impact of the textile industry on our planet, as well as the impact of the massive consumption caused by fast-fashion is highlighted. Moreover, the impact of the arrival of second-hand market is shown and detailed. As so, a survey was carried out in order to understand and show the consumption of buyers in the field of clothing. This survey makes it possible to understand if consumers are aware or not, of the information on over
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Books on the topic "Global fashion brand"

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Jin, Byoungho Ellie. Global Fashion Business. Bloomsbury Publishing Plc, 2024. http://dx.doi.org/10.5040/9781350180215.

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In today’s climate, bringing your fashion brand to new international territories is more challenging than ever. InGlobal Fashion Business, Byoungho Ellie Jin helps you to take this next step. Diverse examples from large and small companies, developing and developed countries, and online and offline retailers set a precedent for overcoming economic, cultural, legal, and regulatory obstacles. Practical approaches also outline methods of marketing and retailing, while chapters on topics including pricing, entry market selection and product development combine to cover everything you need to know
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COX, CAROLINE. Luxury Fashion: A Global History of Heritage Brands. Bloomsbury Visual Arts, 2013.

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Schroeder, J., W. Zhiyan, and J. Borgerson. From Chinese Brand Culture to Global Brands: Insights from Aesthetics, Fashion and History. Palgrave Macmillan Limited, 2013.

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Schroeder, J., W. Zhiyan, and J. Borgerson. From Chinese Brand Culture to Global Brands: Insights from aesthetics, fashion and history. Palgrave Macmillan, 2013.

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Schroeder, Jonathan, Wu Zhiyan, and Janet Borgerson. From Chinese Brand Culture to Global Brands: Insights from Aesthetics, Fashion and History. Palgrave Macmillan, 2013.

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From Chinese Brand Culture To Global Brands Insights From Aesthetics Fashion And History. Palgrave Macmillan, 2013.

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Vänskä, Annamari, and Olga Gurova. Understanding Fashion Scandals. Bloomsbury Publishing Plc, 2024. http://dx.doi.org/10.5040/9781350248953.

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All publicity is good publicity? Perhaps not. In recent years, multiple local and global fashion brands have been called out for cultural appropriation, racism, misogyny, and even flirting with fascism. Understanding Fashion Scandals is the first book to explore this changing landscape of contemporary fashion through case studies showing how ‘shock value’ lost its currency. The book focuses on the changes since the late-1970s and early 1980s, when brands like Calvin Klein and Benetton first used controversy as a promotional tool to build their brand identity, to the contemporary industry where
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Skaist-Levy, Pamela, Booth Moore, and Gela Nash-Taylor. Glitter Plan: How We Started Juicy Couture for $200 and Turned It into a Global Brand. Penguin Publishing Group, 2015.

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Global Fashion Brands: Style, Luxury and History. Intellect, Limited, 2014.

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Blanco F., José, ed. The Meanings of Dress. 5th ed. Bloomsbury Publishing Inc, 2024. http://dx.doi.org/10.5040/9781501391392.

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Providing insight into a broad and expanding range of topics, The Meanings of Dress, Fifth Edition examines social, behavioral, and cultural aspects in fashion and dress based on current research and practices. This revised edition responds fully to the current social and fashion trends by including theoretical perspectives of intersectional identities in global landscapes, transnational fashion and dress, and efforts to decentralize and decolonize the normative Eurocentric approach to fashion and dress studies. This edition includes two brand new chapters: “Decentralizing and Decolonizing Fas
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Book chapters on the topic "Global fashion brand"

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Cedrola, Elena, and Ksenia Silchenko. "Ermenegildo Zegna: When Family Values Guide Global Expansion in the Luxury Industry." In Fashion Brand Internationalization. Palgrave Macmillan US, 2016. http://dx.doi.org/10.1057/978-1-137-52337-2_2.

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Zhiyan, Wu, Janet Borgerson, and Jonathan Schroeder. "Global Branding, Fashion Systems, and Historical Culture." In From Chinese Brand Culture to Global Brands. Palgrave Macmillan UK, 2013. http://dx.doi.org/10.1057/9781137276353_2.

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Ostillio, Maria Carmela, and Sarah Ghaddar. "Tod’s: A Global Multi-Brand Company with a Taste of Tradition." In Fashion Branding and Communication. Palgrave Macmillan US, 2017. http://dx.doi.org/10.1057/978-1-137-52343-3_4.

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Masuda, Akiko. "MUJI: Brand Concept Creates Process Innovation." In Palgrave Studies in Practice: Global Fashion Brand Management. Palgrave Macmillan US, 2019. http://dx.doi.org/10.1057/978-1-137-52352-5_3.

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Modi, Dipali, and Li Zhao. "Trunk Club: Revolutionizing the Retail Model in Fashion." In Palgrave Studies in Practice: Global Fashion Brand Management. Palgrave Macmillan US, 2019. http://dx.doi.org/10.1057/978-1-137-52352-5_5.

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Signori, Paola, and Simone Guercini. "Patrizia Pepe: Unconventional Innovation and Integration in Fashion Supply Chain." In Palgrave Studies in Practice: Global Fashion Brand Management. Palgrave Macmillan US, 2019. http://dx.doi.org/10.1057/978-1-137-52352-5_2.

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Merlo, Elisabetta, and Mario Perugini. "Making Italian fashion global: Brand building and management at Gruppo Finanziario Tessile (1950s–1990s)." In The Brand and Its History. Routledge, 2021. http://dx.doi.org/10.4324/9781003255970-11.

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Jin, Byoungho Ellie, Elena Cedrola, and Naeun Kim. "Process Innovation: Hidden Secret to Success and Efficiency." In Palgrave Studies in Practice: Global Fashion Brand Management. Palgrave Macmillan US, 2019. http://dx.doi.org/10.1057/978-1-137-52352-5_1.

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Cedrola, Elena, Ksenia Silchenko, and Stefania Masè. "Arena Water Instinct: Process Innovation Built-in the Company DNA." In Palgrave Studies in Practice: Global Fashion Brand Management. Palgrave Macmillan US, 2019. http://dx.doi.org/10.1057/978-1-137-52352-5_4.

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Masè, Stefania, and Geneviève Cohen-Cheminet. "Repetto, a Paris-Based Craft Enterprise Growing into a Global Brand: Design-Driven Innovation and Meaning Strategy." In Product Innovation in the Global Fashion Industry. Palgrave Macmillan US, 2017. http://dx.doi.org/10.1057/978-1-137-52349-5_5.

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Conference papers on the topic "Global fashion brand"

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Gong, Kyung-Tae, and Juran Kim. "SUSTAINABILITY, FASHION BRAND, AND AGENCY COSTS." In Bridging Asia and the World: Global Platform for Interface between Marketing and Management. Global Alliance of Marketing & Management Associations, 2016. http://dx.doi.org/10.15444/gmc2016.06.07.04.

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Wibisono, Christian, Ivan Prasetya Tanimukti, Vincentius Josef Wisnu Wardhono, and Agus Hasan Pura Anggawijaya. "WHAT MAKES YOU LOVABLE: ANALYSIS OF FASHION BRAND INSTAGRAM POST IN INDONESIA." In Bridging Asia and the World: Global Platform for Interface between Marketing and Management. Global Alliance of Marketing & Management Associations, 2016. http://dx.doi.org/10.15444/gmc2016.02.02.04.

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Le, Linh, and Jiyoung Kim. "IMPACTS OF BRAND AWARENESS AND BRAND RESPONSES VIA BLOG PAGE ON MILLENNIAL’S BLOG ENGAGEMENT: IMPLICATIONS TO THE FASHION INDUSTRY." In Bridging Asia and the World: Global Platform for Interface between Marketing and Management. Global Alliance of Marketing & Management Associations, 2016. http://dx.doi.org/10.15444/gmc2016.09.03.02.

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Демшина, А. Ю. "FASHION INDUSTRY IN THE CONTEXT OF SOCIOCULTURAL TRANSFORMATIONS OF THE 21ST CENTURY. RUSSIAN FASHION MARKET." In Искусство и дизайн: история и практика. Crossref, 2024. http://dx.doi.org/10.54874/9785605162995.2024.9.04.

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Мода как социокультурный феномен и как способ осмысления и трансляции культурных ценностей чутко реагирует на трансформации, связанные с развитием сетевой культуры, тенденцией к персонализации, важностью этической составляющей и экологической темы для потребителей. Отечественная мода предлагает локальный вариант ответа на вызовы времени, работая как с мировым опытом, так и особенностями российского потребителя. В отечественной модной практике сегодня акцент делается на создание нишевых брендов, а не модных домов, как это было в начале XXI века. Интернет-инструменты дают площадку для развития р
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Ciappei, Cristiano, Lamberto Zollo, Andrea Boccardi, and Riccardo Rialti. "CUSTOMERS’ PERCEPTION OF HERITAGE AND AUTHENTICITY IN LUXURY FASHION BRAND: A STRUCTURAL PATH DIAGRAM." In Bridging Asia and the World: Global Platform for Interface between Marketing and Management. Global Alliance of Marketing & Management Associations, 2016. http://dx.doi.org/10.15444/gmc2016.04.06.05.

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Kim, Tae Youn, and Yoon-Jung Lee. "CONTEMPORARY DANDIES: THE BEHAVIORAL CHARACTERISTICS OF KOREAN MALE CONSUMERS OF FASHION MULTI-BRAND STORES AND TAILOR SHOPS." In Bridging Asia and the World: Global Platform for Interface between Marketing and Management. Global Alliance of Marketing & Management Associations, 2016. http://dx.doi.org/10.15444/gmc2016.06.03.02.

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Freeman, Kylah Elaine, and Niehm S. Linda. "You make me want to buy it: The influence of global brand ambassadors on Generation Z’s purchase intention of luxury fashion products." In Bridging the Divide. Iowa State University Digital Press, 2024. http://dx.doi.org/10.31274/itaa.17540.

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Singh, Akshita, and Insha Mirza. "SOCIAL MEDIA AND INFLUENCER MARKETING IN CROSS BORDER E- COMMERCE." In Transforming Knowledge: A Multidisciplinary Research on Integrative Learning Across Disciplines. The Bhopal School of Social Sciences, 2025. https://doi.org/10.51767/ic250117.

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The role of social media and influencer marketing has become crucial in connecting brands with global consumers in the evolving e-commerce landscape. This study investigates the impact of social media influencers on consumer behavior, brand loyalty, and market entry across borders, analyzing over 700 structured survey responses to assess consumer perceptions of influencer marketing in cross-border transactions. Findings reveal that Instagram and YouTube dominate as platforms for cross-border product discovery, particularly in fashion, beauty, and electronics among younger demographics. Influen
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Ko, Jeonmi, Eunju Ko, and Hyun Min Kong. "MULTI-CHANNEL ATTRIBUTES OF TRADITIONAL MARKET FASHION BRANDS." In Bridging Asia and the World: Global Platform for Interface between Marketing and Management. Global Alliance of Marketing & Management Associations, 2016. http://dx.doi.org/10.15444/gmc2016.10.06.02.

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Guedes, Graça, Aline Guimarães Fernandes, and António Dinis Marques. "The Fashion and the City: Porto Case Study." In 20th AUTEX World Textile Conference - Unfolding the future. Trans Tech Publications Ltd, 2022. http://dx.doi.org/10.4028/p-aepg82.

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Abstract:
Fashion, as a simultaneously cultural and global phenomenon, has become an attractive factor in many cities, particularly the large metropolises where it assumes a prominent role, as in Paris, London, Milan, or New York. In countries where fashion does not assume notoriety and global prestige, there is an emergence of fashion movements more associated with local cultural characteristics, which are used by fashion designers as sources of inspiration and differentiation.In major cities, world-renowned designers and brands take on recognized importance, and the attractiveness that fashion distric
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Reports on the topic "Global fashion brand"

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Islam, Muhammad Azizul, Pamela Abbott, Shamima Haque, and Fiona Gooch. Impact of Global Clothing Retailers' Unfair Practices on Bangladeshi Suppliers During Covid-19. University of Aberdeen, 2023. http://dx.doi.org/10.57064/2164/19814.

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Abstract:
Based on a survey of 1,000 Bangladeshi factories/suppliers1 producing clothes for global fashion brands and retailers, this research highlights reports of unfair trading practices encountered by manufacturers during Covid-19. Suppliers reported that retailers/brands cancelled orders, refused to pay for goods dispatched/in-process and demanded a reduction in price for orders already placed before March 2020. Since then, they further pressured the suppliers to reduce prices. Suppliers reported that in December 2021, despite the rising costs of inputs and the additional costs of Covid-19 mitigati
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