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Books on the topic 'Global fashion brand'

Author: Grafiati

Published: 5 June 2025

Last updated: 16 July 2025

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1

Jin, Byoungho Ellie. Global Fashion Business. Bloomsbury Publishing Plc, 2024. http://dx.doi.org/10.5040/9781350180215.

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In today’s climate, bringing your fashion brand to new international territories is more challenging than ever. InGlobal Fashion Business, Byoungho Ellie Jin helps you to take this next step. Diverse examples from large and small companies, developing and developed countries, and online and offline retailers set a precedent for overcoming economic, cultural, legal, and regulatory obstacles. Practical approaches also outline methods of marketing and retailing, while chapters on topics including pricing, entry market selection and product development combine to cover everything you need to know

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2

COX, CAROLINE. Luxury Fashion: A Global History of Heritage Brands. Bloomsbury Visual Arts, 2013.

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3

Schroeder, J., W. Zhiyan, and J. Borgerson. From Chinese Brand Culture to Global Brands: Insights from Aesthetics, Fashion and History. Palgrave Macmillan Limited, 2013.

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4

Schroeder, J., W. Zhiyan, and J. Borgerson. From Chinese Brand Culture to Global Brands: Insights from aesthetics, fashion and history. Palgrave Macmillan, 2013.

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5

Schroeder, Jonathan, Wu Zhiyan, and Janet Borgerson. From Chinese Brand Culture to Global Brands: Insights from Aesthetics, Fashion and History. Palgrave Macmillan, 2013.

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6

From Chinese Brand Culture To Global Brands Insights From Aesthetics Fashion And History. Palgrave Macmillan, 2013.

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7

Vänskä, Annamari, and Olga Gurova. Understanding Fashion Scandals. Bloomsbury Publishing Plc, 2024. http://dx.doi.org/10.5040/9781350248953.

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All publicity is good publicity? Perhaps not. In recent years, multiple local and global fashion brands have been called out for cultural appropriation, racism, misogyny, and even flirting with fascism. Understanding Fashion Scandals is the first book to explore this changing landscape of contemporary fashion through case studies showing how ‘shock value’ lost its currency. The book focuses on the changes since the late-1970s and early 1980s, when brands like Calvin Klein and Benetton first used controversy as a promotional tool to build their brand identity, to the contemporary industry where

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8

Skaist-Levy, Pamela, Booth Moore, and Gela Nash-Taylor. Glitter Plan: How We Started Juicy Couture for $200 and Turned It into a Global Brand. Penguin Publishing Group, 2015.

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9

Global Fashion Brands: Style, Luxury and History. Intellect, Limited, 2014.

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10

Blanco F., José, ed. The Meanings of Dress. 5th ed. Bloomsbury Publishing Inc, 2024. http://dx.doi.org/10.5040/9781501391392.

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Providing insight into a broad and expanding range of topics, The Meanings of Dress, Fifth Edition examines social, behavioral, and cultural aspects in fashion and dress based on current research and practices. This revised edition responds fully to the current social and fashion trends by including theoretical perspectives of intersectional identities in global landscapes, transnational fashion and dress, and efforts to decentralize and decolonize the normative Eurocentric approach to fashion and dress studies. This edition includes two brand new chapters: “Decentralizing and Decolonizing Fas

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11

Lundén, Elizabeth Castaldo. Fashion on the Red Carpet. Edinburgh University Press, 2021. http://dx.doi.org/10.3366/edinburgh/9781474461801.001.0001.

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The Academy Awards’ red-carpet is the most prominent fashion show in media culture. This book investigates the historical liaison between Hollywood and fashion institutions to describe how public relations campaigns and the media articulated fashion discourses around the Oscars throughout history. It argues that the fashion industry’s business model of celebrity endorsement and renowned designers as branded labels is based on the triangulation done by Hollywood studios, department stores, and American garment manufacturers during the interwar era. Departing from archival sources, and tracing d

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12

Wachenfeldt, Paula von, and Magdalena Petersson McIntyre, eds. Luxury Fashion and Media Communication. Bloomsbury Publishing Plc, 2023. http://dx.doi.org/10.5040/9781350291096.

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Using image and film advertisements, interviews, social media and public and private archives, Luxury Fashion and Media Communication offers an interdisciplinary approach to analyzing the value of the luxury object. Regular reports on consumption in media and frequent advertising on social media have allowed people all over the world to share in the issues and development of luxury; but how is it communicated, and how has it affected the consumer? An international range of scholars explore the material and immaterial value and meaning of luxury, how it is materialized and how it is communicate

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13

Stalker, Nancy K., ed. Devouring Japan. Oxford University Press, 2018. http://dx.doi.org/10.1093/oso/9780190240400.001.0001.

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In recent years, Japan’s cuisine, or washoku, has been eclipsing that of France as the world’s most desirable food. UNESCO recognized washoku as an intangible cultural treasure in 2013, and Tokyo boasts more Michelin-starred restaurants than Paris and New York combined. Together with anime, pop music, fashion, and cute goods, cuisine is part of the “Cool Japan” brand that promotes the country as a new kind of cultural superpower. This book offers insights into many different aspects of Japanese culinary history and practice, from the evolution and characteristics of particular foodstuffs, to t

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14

Pobutsky, Aldona Bialowas. Pablo Escobar and Colombian Narcoculture. University Press of Florida, 2020. http://dx.doi.org/10.5744/florida/9781683401513.001.0001.

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In the years since his death in 1993, Colombian drug lord Pablo Escobar has become a globally recognized symbol of crime, wealth, power, and masculinity. In this long-overdue exploration of Escobar’s impact on popular culture, Aldona Bialowas Pobutsky shows how his legacy inspired the development of narcoculture—television, music, literature, and fashion representing the drug-trafficking lifestyle—in Colombia and around the world. Pobutsky looks at the ways the “Escobar brand” surfaces in bars, restaurants, and clothing lines; in Colombia’s tourist industry; and in telenovelas, documentaries,

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15

DeMello, Margo. Feet and Footwear. ABC-CLIO, LLC, 2009. http://dx.doi.org/10.5040/9798400650390.

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Take a walk in someone else's shoes in this fascinating examination of shoes and feet around the world! This one-of-a-kind A-Z reference work contains over 150 fascinating entries and intriguing sidebars that look at feet and adornment of feet across the many cultures of the world throughout time. A wide range of international and multicultural topics are covered, including foot binding, fetishes, diseases of the foot, customs and beliefs related to the foot, shoe construction, myths and folktales featuring feet or shoes, the history of footwear, iconic brands and types of shoes, important cel

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16

Hackl, Cathy. Into the Metaverse. Bloomsbury Publishing Plc, 2023. http://dx.doi.org/10.5040/9781399401838.

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An illuminating insight into the Metaverse - what it is, how it works, and and why it will soon be playing a major role in business, technology and society. In Into the Metaverse, Cathy Hackl, a globally recognized futurist and one of the world’s first Chief Metaverse Officers, shares her insights on what companies need to do to harness the next iteration of the internet - the metaverse. In this book you’ll find a wealth of information on issues such as: - What is the metaverse and what it means for your brand, organization or company - How to make money in the metaverse through understanding

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17

Wolf, Stacy. Beyond Broadway. Oxford University Press, 2019. http://dx.doi.org/10.1093/oso/9780190639525.001.0001.

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As a ubiquitous national performance form, musical theatre—an utterly American, unapologetically commercial, earnestly popular, middlebrow genre of art and entertainment—has astonishing staying power. Local productions cross economic, racial, and geographic divides, assuming the status of a national folk practice. Shows are handed down across generations, remarkable in a country with so few common cultural experiences. Artists and audiences learn the Broadway canon, absorb the musical’s conventions, and have a lot of fun in the process. “Broadway,” as a globally recognizable brand, maintains i

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