Dissertations / Theses on the topic 'Global vs local brand'
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Alsabt, Danah. "Global vs. Local – Marketing and Advertising Strategies to Promote ‘Brand’ Kuwait." OpenSIUC, 2021. https://opensiuc.lib.siu.edu/theses/2880.
Full textAndersson, Jenny, and Julia Borgvall. "Securing the global brand strategy : – global standardization or local adaptation." Thesis, Linnéuniversitetet, Ekonomihögskolan, ELNU, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-13036.
Full textMakri, Aikaterini, Karolos-Konstantinos Papadas, and Bodo B. Schlegelmilch. "Global-local consumer identities as drivers of global digital brand usage." Emerald Publishing Limited, 2018. http://dx.doi.org/10.1108/IMR-03-2018-0104.
Full textSengupta, Aniket. "Brand Analyses of Global Brands Versus Local Brand in Indian Apparel Consumer Market." UKnowledge, 2014. http://uknowledge.uky.edu/mat_etds/6.
Full textSchmidt-Devlin, Ellen M. "OMNI-BRAND: THE PARADOX OF GLOBAL ACCEPTANCE AND LOCAL AUTHENTICITY." Case Western Reserve University School of Graduate Studies / OhioLINK, 2020. http://rave.ohiolink.edu/etdc/view?acc_num=case1584618669205106.
Full textCoban, Aykut. "Global vs. local? : international capital, the state and communities of environmental resistance." Thesis, University of Essex, 2000. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.340584.
Full textZhang, Yue. "Design for Global Markets Balancing Unilateral Global Brands with Local Cultural Values." Cincinnati, Ohio : University of Cincinnati, 2009. http://rave.ohiolink.edu/etdc/view.cgi?acc_num=ucin1250534240.
Full textTantiwongwat, Usamas. "Local Brand versus Global Brand: A Case Study of the Cola Soft Drink Industry in Thailand." Thesis, Karlstads universitet, Handelshögskolan, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-28982.
Full textLópez, Lomelí Miguel Angel. "Global, local and glocal brands in emerging markets: sources of brand value and brand purchase likelihood." Doctoral thesis, Universitat Autònoma de Barcelona, 2016. http://hdl.handle.net/10803/399555.
Full textCoetzee, Zandereen. "Global versus local brands in South Africa: an empirical analysis of consumer perceptions." Master's thesis, Faculty of Commerce, 2018. http://hdl.handle.net/11427/31537.
Full textAbuljadail, Mohammad Hatim. "Consumers' Engagement with Local and Global Brands on Facebook in Saudi Arabia." Bowling Green State University / OhioLINK, 2017. http://rave.ohiolink.edu/etdc/view?acc_num=bgsu1496849044166664.
Full textAl-Zayat, Zaki, and Jakob Bäcklund. "The association between Cosmopolitanism and global brand loyalty : A quantitative study in developing and developed countries." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-43783.
Full textZou, Yonghua. "The spatial distribution of subprime/higher-priced mortgages and its relationship with housing price variations within the Philadelphia metropolitan area: global model vs. local model." Diss., Temple University Libraries, 2014. http://cdm16002.contentdm.oclc.org/cdm/ref/collection/p245801coll10/id/276923.
Full textCorrêa, Roberto. "Influências do processo de globalização para o uso da CIMG: comunicação integrada de marketing global e percepção da CIMG por parte das principais agências de São Paulo, Brasil." reponame:Repositório Institucional do FGV, 2003. http://hdl.handle.net/10438/2469.
Full textPasquier, Virgil. "Climate and sea level variations in the Gulf of Lion : coupling stable and radiogenic isotopes proxies." Thesis, Brest, 2017. http://www.theses.fr/2017BRES0094/document.
Full textCharbonnier, Guillaume. "Reconstitution paléoclimatique et paléoenvironnementale au Valanginien (~135 Ma, Crétacé inférieur) : vers une meilleure compréhension des processus locaux versus globaux." Phd thesis, Université Paris Sud - Paris XI, 2013. http://tel.archives-ouvertes.fr/tel-00956584.
Full textVasconcelos, Tomás Garcia Pestana de. "Puma : a sponsorship case study." Master's thesis, 2014. http://hdl.handle.net/10400.14/16839.
Full textGaspar, Tomás Augusto. "Gallo Olive Oil, creating a global brand." Master's thesis, 2015. http://hdl.handle.net/10400.14/17254.
Full textSrivastava, A., N. Gupta, and Nripendra P. Rana. "Influence of Consumer Cosmopolitanism on Purchase Intention of Foreign vs. Local Brands: A Developing Country Perspective." 2021. http://hdl.handle.net/10454/18544.
Full textWu, Jun-An, and 吳峻安. "Global vs. Local: Transnational (Media) Corporations'''' Strategies for Competition and Cooperation in Taiwan''''s Cable TV Industry." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/43290489398943907319.
Full textTsai, Ta-Shan, and 蔡大山. "A Comparative Study of the Effects of the Global Brand and the Local Brand on Consumer Behavior–The Fried Chicken Fast Food Restaurant." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/2ec275.
Full textHuang, Yiping, and 黃依蘋. "The Relationship of Price Perception, Fashion Involvement, and Brand Equity - Analysis of Comparison between Global and Local Fast Fashion Brands." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/69852722564261648421.
Full textTeixeira, Bruno Rodrigues. "Organic matter variation during the toarcian oceanic anoxic event in the central and northern atlantic margins : the interplay between local constraints vs global events." Doctoral thesis, 2020. http://hdl.handle.net/10316/91180.
Full textBarbosa, Íris. "Entre a disseminação global e o ajustamento local: discursos e práticas de gestão da diferença no contexto organizacional Português." Doctoral thesis, 2010. http://hdl.handle.net/1822/10465.
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