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Relevant bibliographies by topics / Glocal marketing

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Journal articles

Academic literature on the topic 'Glocal marketing'

Author: Grafiati

Published: 4 June 2021

Last updated: 1 February 2022

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Journal articles on the topic "Glocal marketing"

1

Shechter, Relli. "Glocal Conservatism." Journal of Macromarketing 31, no. 4 (2011): 376–86. http://dx.doi.org/10.1177/0276146711410244.

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Observers of Saudi society have often expressed bewilderment toward seemingly growing contradictions between “old” and “new,” “tradition” and “modernity,” “authentic” and “foreign,” or “Islamic” and “non-Islamic” in an age of mass consumption. Glocal conservatism in marketing decoupled such conceived binary oppositions, and therefore, the insurmountable tensions they implied. A unique mélange of global and local marketing practices facilitated new consumption patterns and social stratification based on consumption in the making of a Saudi mass consumer society. Glocal conservatism in marketing

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2

Bekh, Kateryna. "A COMPANY’S MARKETING MIX IN TERMS OF GLOCAL MARKETING." Baltic Journal of Economic Studies 2, no. 5 (2016): 10–15. http://dx.doi.org/10.30525/2256-0742/2016-2-5-10-15.

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3

Askegaard, Søren, and Giana M. Eckhardt. "Glocal yoga: Re-appropriation in the Indian consumptionscape." Marketing Theory 12, no. 1 (2012): 45–60. http://dx.doi.org/10.1177/1470593111424180.

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The contemporary global consumptionscape is characterized by a vast array of global economic, technological and cultural flows. These flows connect different consumer cultures in complex ways. One outcome of global cultural flows is the re-appropriation of cultural practices in their places of origin after a process of sanctioning in (most often) the western hotbed of consumer culture production. In this paper we explore how the crossing and re-crossing of boundaries has fundamentally transformed the practices and ideas behind local consumption practices in the Indian marketplace; specifically

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4

Lopez-Lomelí, Miguel Ángel, Joan Llonch-Andreu, and Josep Rialp-Criado. "Local, global and glocal consumer brand relationships." Spanish Journal of Marketing - ESIC 23, no. 3 (2019): 775–98. http://dx.doi.org/10.1108/sjme-10-2018-0046.

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Purpose This paper fills a gap in the literature on branding, as local and glocal brands have not received as much attention as global brands from academics and practitioners and the scarce amount of relevant research done on glocal branding strategies is mainly theoretical or conceptual. Design/methodology/approach This paper therefore defines a model relating brand beliefs (brand quality, brand image, brand familiarity and brand as a social signalling value), brand attitudes and brand purchase intentions. The model is then tested with a sample of different categories/types of consumer brands

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5

Gogri, Sonal, and Minouti Jani. "Viability of Narrowing Global Marketing Strategies to the State Level: A Study of Domino’s Glocal Strategies in Ahmedabad City." International Journal of Trend in Scientific Research and Development Volume-3, Issue-2 (2019): 65–69. http://dx.doi.org/10.31142/ijtsrd20279.

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6

Khalili, Samira. "Going Global, Acting Local: Effects of Cultural Dimensions on Glocal Marketing in Malaysia." International Technology Management Review 4, no. 3 (2014): 142. http://dx.doi.org/10.2991/itmr.2014.4.3.3.

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7

López-Lomelí, Miguel Ángel, María-del-Carmen Alarcón-del-Amo, and Joan Llonch-Andreu. "Segmenting Consumers Based on Their Evaluation of Local, Global and Glocal Brands." Journal of International Consumer Marketing 31, no. 5 (2019): 395–407. http://dx.doi.org/10.1080/08961530.2019.1590282.

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8

Tonelli, Maria José. "Novamente a questão do lugar: local, global ou glocal?" Revista de Administração de Empresas 56, no. 3 (2016): 265. http://dx.doi.org/10.1590/s0034-759020160301.

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9

Shechter, Relli. "Glocal Mediators: Marketing in Egypt during the Open-Door Era (infitah)." Enterprise & Society 9, no. 4 (2008): 762–87. http://dx.doi.org/10.1017/s1467222700007618.

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This article discusses the business strategies formulated by Egyptian marketers as they established their enterprises to meet new multinational corporations' (MNCs') demand for marketing—research, promotion, and advertising services. This transition occurred during a period of economic liberalization, known locally as the infitah (open-door era), and rapid economic growth, resulting from the regional oil-boom of the early 1970s. Local entrepreneurship and competition for accounts would create a new, “glocal” business environment in Egypt, which concurrently mediated MNCs adaptation to local ec

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10

Shechter, R. "Glocal Mediators: Marketing in Egypt during the Open-Door Era (infitah)." Enterprise and Society 9, no. 4 (2008): 762–87. http://dx.doi.org/10.1093/es/khn002.

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