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Books on the topic 'Glocal marketing'

Author: Grafiati

Published: 4 June 2021

Last updated: 1 February 2022

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1

M, Go Frank, ed. Place branding: Glocal, virtual and physical identities, constructed, imagined and experienced. Basingstoke: Palgrave Macmillan, 2009.

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2

C, Green Mark, ed. Global marketing. 7th ed. Boston: Prentice Hall, 2013.

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3

Lamont, Douglas F. Global marketing. Oxford: Capstone, 2002.

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4

C, Green Mark, ed. Global marketing. 6th ed. Boston: Prentice Hall, 2011.

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5

Global marketing. Cambridge, Mass: Blackwell Business, 1996.

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6

Keegan, Warren J. Global marketing. 3rd ed. Upper Saddle River, N.J: Prentice Hall, 2003.

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7

A, Ronkainen Ilkka, ed. Global marketing. Fort Worth, TX: Dryden Press, 1996.

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8

Global marketing. Hauppauge, N.Y: Barron's, 1994.

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9

C, Green Mark, ed. Global marketing. 4th ed. Upper Saddle River, N.J: Pearson/Prentice Hall, 2005.

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10

Alon, Ilan, Eugene Jaffe, Christiane Prange, and Donata Vianelli. Global Marketing. 3rd Edition. | New York : Routledge, 2020. | Revised edition of the authors’ Global marketing, 2017.: Routledge, 2020. http://dx.doi.org/10.4324/9780429203343.

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11

Gillespie, Kate. Global marketing. 3rd ed. Australia: South-Western Cengage Learning, 2011.

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12

Keegan, Warren J. Global marketing. 5th ed. Upper Saddle River, N.J: Pearson/Prentice Hall, 2008.

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13

D, Hennessey Hubert, ed. Global marketing. 3rd ed. Australia: South-Western Cengage Learning, 2011.

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14

Global marketing: Foreign entry, local marketing & global management. 3rd ed. New York, N.Y: McGraw-Hill/Irwin, 2003.

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15

Johansson, Johny. Global marketing: Foreign entry, local marketing & global management. 3rd ed. Boston: McGraw, 2003.

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16

Global marketing: Foreign entry, local marketing, & global management. 5th ed. Boston: McGraw-Hill Irwin, 2009.

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17

Johansson, Johny K. Global marketing: Foreign entry, local marketing & global management. 2nd ed. Boston: Irwin/McGraw-Hill, 2000.

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18

Kotabe, Masaaki. Global marketing management. 3rd ed. Hoboken, NJ: Wiley, 2004.

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19

Jeannet, Jean-Pierre. Global marketing strategies. 5th ed. Boston, [Mass.]: Houghton Mifflin, 2000.

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20

Keegan, Warren J. Global marketing management. 5th ed. Englewood Cliffs, N.J: Prentice Hall, 1995.

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21

Kotabe, Masaaki. Global marketing management. New York: J. Wiley, 1998.

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22

Douglas, Susan P. Global marketing strategy. New York: McGraw-Hill, 1995.

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23

Kotabe, Masaaki. Global marketing management. 4th ed. Hoboken, NJ: Wiley, 2008.

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24

Kotabe, Masaaki. Global marketing management. 5th ed. Hoboken, NJ: Wiley, 2010.

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25

Global marketing management. 6th ed. London: Prentice-Hall, 1999.

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26

D, Hennessey Hubert, ed. Global marketing strategies. 3rd ed. Boston: Houghton Mifflin, 1995.

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27

D, Hennessey Hubert, and Jeannet Jean-Pierre, eds. Global marketing strategies. 2nd ed. Boston: Houghton Mifflin, 1992.

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28

Kristiaan, Helsen, ed. Global marketing management. New York: John Wiley, 1998.

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29

Kristiaan, Helsen, ed. Global marketing management. 2nd ed. New York: Wiley, 2001.

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30

Abdolreza, Eshghi, ed. Global marketing perspectives. Cincinnati: South-Western Pub. Co., 1989.

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31

Douglas, Susan P. Global marketing strategy. New York: McGraw-Hill, 1995.

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32

Kristiaan, Helsen, ed. Global marketing management. 5th ed. Hoboken, NJ: Wiley, 2010.

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33

Jeannet, Jean-Pierre. Global marketing strategies. 5th ed. Boston, [Mass.]: Houghton Mifflin, 2000.

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34

S, Carter, ed. Global marketing management. New York: Oxford University Press, 2005.

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35

Seringhaus, F. H. Rolf (Fritz Herman Rolf), 1942-, ed. Global marketing management. Scarborough, Ont: Prentice-Hall Canada, 1996.

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36

Global marketing management. 4th ed. London: Prentice-Hall, 1989.

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37

D, Hennessey Hubert, ed. Global marketing strategies. 5th ed. Boston: Houghton Mifflin, 2001.

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38

D, Hennessey Hubert, ed. Global marketing strategies. 4th ed. Boston Massachusetts: Houghton Mifflin, 2001.

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39

Kristiaan, Helsen, ed. Global marketing management. Hoboken, New Jersey: John Wiley and Sons, Inc., 2014.

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40

Global marketing management. 7th ed. Upper Saddle River, N.J: Prentice Hall, 2002.

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41

J, Keegan Warren, ed. Global marketing management. 4th ed. Englewood Cliffs, N.J: Prentice Hall, 1989.

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42

Schlegelmilch, Bodo B. Global Marketing Strategy. Cham: Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-26279-6.

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43

D, Hennessey Hubert, ed. Global marketing strategies. 4th ed. Boston: Houghton Mifflin, 1998.

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44

Keegan, Warren J. Global marketing management. 6th ed. Upper Saddle River, N.J: Prentice Hall, 1999.

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45

Jeannet, Jean-Pierre. Global marketing strategies. 2nd ed. Boston, Mass: Houghton Mifflin, 1992.

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46

Global marketing: Foreign entry, local marketing and global management. 2nd ed. Boston, Mass: Irwin McGraw-Hill, 2000.

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47

Johansson, Johny K. Global marketing: Foreign entry, local marketing, and global management. Chicago: Irwin, 1997.

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48

Svensson, G., and S. Andersson. Glocal Marketing: Think Globally and Act Locally. Studentlitteratur AB, 2009.

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49

Kotabe, Masaaki. Marketing Global Marketing. Limusa, 2002.

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50

Gillespie, Kate. Global Marketing. Houghton Mifflin Company, 2007.

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