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Journal articles on the topic 'Glossy magazines'
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1
Bakalova, Ekaterina V. "The pragmatics of code-switching in the glossy magazine Elle." Verhnevolzhski Philological Bulletin 2, no. 25 (2021): 107–12. http://dx.doi.org/10.20323/2499-9679-2021-2-25-107-112.
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To date, the linguistic aspect of the language of fashion has been studied insufficiently, therefore this research area is becoming increasingly popular. Modern glossy fashion and beauty magazines are characterized by a high percentage of code-switches. Linguists studying this linguistic phenomenon are particularly interested in researching foreign language units in magazine texts. The article deals with the problems of contact and gender linguistics: the influence of the gender focus of a glossy magazine on the usage of code-switches and their functions; it reviews the relevant scientific works, analyzes the specifics of women’s speech and examines the pragmatic aspect of foreign language units in glossy magazines for women. In women’s glossy magazine articles, code-switches are used for 7 different pragmatic reasons. The results of the quantitative analysis demonstrate that Elle magazines are characterized by the usage of foreign-language units with different intentions: topic-related, effort-saving and emotional ones. The prevalence of these functions is explained by the gender focus of the glossy magazine Elle. The genre-thematic uniqueness of Elle determines the usage of codeswitches with topic-related intention. The terminology of the fashion and beauty industry implies the usage of popular expressions in this field, which, as a rule, are more concise than the units of the Matrix language. On the one hand, the reason for code-switches is to save the effort, on the other hand, they serve the topic-related function of the magazine, i.e. we are dealing with the combination of pragmatic functions. The predominance of the emotional code-switches is explained by the brightness and expressiveness of women’s speech.
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Markina, Yu. "Anglo-American Borrowings in the Discourse of Modern Russian Glossy Magazines." Scientific Research and Development. Modern Communication Studies 9, no. 6 (December 9, 2020): 74–80. http://dx.doi.org/10.12737/2587-9103-2020-74-80.
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The study of the issue of foreign words penetration into the native language is one of the most pressing problems in modern linguistic science. The article examines the modern media discourse features of glossy magazines that reproduce the type of consciousness with its inherent motivational, target and ideological attitudes. The audience sometimes does not attach much importance to the influence that the mass media have on the language development. Therefore, glossy magazines, having become an integral part of the modern media space, play an active role in activating the technology of lexical borrowing and in the literary language development. The subject of the article is media texts of glossy, “glamorous” magazines influencing on the modern Russian language vocabulary. The purpose of the article is to determine the impact of stylistic features of glossy media texts on the borrowing processes in modern Russian speech.
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Wilding, Raelene. "Locating Editorials and Advertising in Wedding Magazines." Media International Australia 119, no. 1 (May 2006): 74–84. http://dx.doi.org/10.1177/1329878x0611900108.
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Unlike other magazines, few people subscribe to wedding magazines and, as most are annual publications, their presence on the publishing landscape is relatively intermittent and unobtrusive. Nevertheless, these publications provide a rich context for examining intersections between advertisements and editorials. In this paper, I draw on ethnographic and textual analysis of wedding magazines produced in Australia. I argue that the distinction between advertisement and editorial is not a useful analytical tool in this context. This is because the vast majority of advertisements and editorial pages in a wedding magazine appear almost identical: page after page of glossy photographs of wedding dresses. Rather, what is striking is the manner in which the magazine editors and advertising clients, in their discussions as each magazine issue is produced, negotiate the fine distinctions they perceive between advertising and editorial content. At stake in these negotiations is not just the economic success of both editor and client, but also their reputations as expert manipulators of symbolic representations.
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Selemenova, O. "About the Functioning of Punctuation Marks in the Advertising Communication of Glossy Magazines (on the Example of the Russian Edition of the International Magazine “Tatler”)." Scientific Research and Development. Modern Communication Studies 10, no. 5 (November 3, 2021): 78–85. http://dx.doi.org/10.12737/2587-9103-2021-10-5-78-85.
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The article analyzes the features of the use of disjunctive, intensifying and separating punctuation marks in the advertising texts of commercial communication of glossy magazines. The relevance of the topic is due to linguists’ interest to the normative aspect of punctuation of the verbal part of advertising messages, to the influencing potential of paralinguistical active means, including syngrahemics. The research material is glossy periodicals, which, due to the special content and accumulation of various types of stereotypical ideas, ensures the effectiveness of the advertising text. The author comes to the conclusion that in the commercial advertising texts of the glossy magazine “Tatler” the dash is the most effective punctuation mark in terms of the optimal combination of segmenting and interpretive potential. It is noted that in the advertising text the punctuation marks become an auxiliary means of influencing the recipient's psychoemotional state to the verbal component in accordance with copywriter’s idea.
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Selemeneva, O. A. "Intertextuality in Native Advertising of International Glossy Magazines (of Tatler Magazine)." Nauchnyi dialog 11, no. 2 (March 19, 2022): 239–56. http://dx.doi.org/10.24224/2227-1295-2022-11-2-239-256.
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The article is devoted to the problem of intertextuality in native commercial advertising as one of the most modern technologies for promoting goods and services on the market. The types of intertextual inclusions in the international glossy magazine Tatler” is systematized in the paper and their functional potential is described. The choice of the research source is due to the significant influence of transnational media on the process of homogenization of cultural pictures of the world of different ethnic groups and the prototypical nature of the journal as an encyclopedia of the lifestyle of a successful person. It is proved that the native advertising discourse of “Tatler” magazine is characterized by the presence of a complex system of verifiable intertextual units, including quotes from fashion designers, models, actors, etc., transformed and non-transformed text applications from different source areas, precedent names, hashtags with an allusive function. It is noted that the analyzed units are multifunctional and perform informative, attractive, expressive, suggestive, compositional-playing and other functions. The author comes to the conclusion that the whole system of intertextual inclusions of “Tatler” native advertising is aimed at creating and maintaining a myth about the existence of a special “Tatler man” in the visually aesthetic world of luxury, whose image becomes a tool for forming the social status identity of the addressee of the advertising message.
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Beloedova, Anna V., Nadezhda N. Khukhryanskaya, Ekaterina A. Novinkina, Marina Yu Pitinova, and Yuliya N. Shatalova. "Representation of Femininity: Grammatical Aspect (Cosmopolitan, Marie Claire and Glamour Magazines)." Journal of History Culture and Art Research 6, no. 5 (November 28, 2017): 200. http://dx.doi.org/10.7596/taksad.v6i5.1280.
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<p>The paper features the language objectivation of femininity in the glossy magazines Cosmopolitan, Marie Claire and Glamour. The analysis of the problem is based on the theory of the social construction of gender and aims to identify the main trends of language representation of women. The material of the study was Russian Publications Cosmopolitan, Marie Claire and Glamor - the most popular glossy magazines designed for women. The files of the examples analyzed by us are compiled by the method of continuous sampling (more than 2000 contexts) on the basis of printed and Internet versions of Cosmopolitan, Marie Claire and Glamor journals in 2016. The verbal component is considered as one of the main factors in the construction of gender in glossy magazines, which model new type of the "femine" consciousness, combining the sensual experience of reality and the ability to transform it. Gender relations, stereotypes and ideology are revealed through the analysis of linguistic representations. The authors observe morphological and syntax means of the Russian language as indicators of gender identification in terms of mediatext construction. The analysis of language means proves the complication of gender identification in Cosmopolitan, Marie Claire and Glamour, and the sharpening of the "femine" consciousness due to inclusion of masculine features in it. The analysis of linguistic means representing femininity allows to draw a conclusion about the modeling a new type of "female consciousness" on the pages of glossy magazines, in which the ability to the sensual experience of reality is supplemented by the ability to transform it. </p>
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Moeran, Brian. "Proposing Fashion: The Discourse of Glossy Magazines." Comunicação e Sociedade 24 (December 30, 2013): 120–42. http://dx.doi.org/10.17231/comsoc.24(2013).1779.
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This essay discusses the production and discourse of fashion magazines, or glossies, which are an integral part of the ‘fashion system’. As intermediaries between producers and consuming public, the glossies’ main purpose is to propose: to make proposals about what in particular makes the latest clothes ‘fashion’; about what the latest trends are likely to be; about the importance of the names behind them; about reasons why fashion should be important in readers’ lives; and about where the clothes themselves may be purchased. Such proposals legitimize fashion and the fashion world in cultural — and commercial — terms.The glossies make meaningful connections between things that seem to be essentially independent; they give them social lives by creating an imaginary world about them; and they provide historical and aesthetic order in a world whose products, by their very seasonality and potentially chaotic quantity, are likely to go unnoticed. Fashion magazines represent the fashions shown in the catwalk collections. In so doing, they create ‘a discourse of fashion’ whose key evaluative terms are used by different people across time and space to mark out and contest semantic territory in which local cultural preferences engage with globalizing norms of fashion taste.
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Dedukhin, Andrey A., and Anna G. Dedukhina. "Classification Thematic Groups of English Borrowings of the Semantic Field “Beauty” Based on the Material of Russian Glossy Female Magazines." Proceedings of Southern Federal University. Philology 2021, no. 1 (March 30, 2021): 68–77. http://dx.doi.org/10.18522/1995-0640-2021-1-68-77.
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An enormous flow of foreign lexical units into the Russian language is caused by a number of extra-linguistic and intra-linguistic reasons. The whole experience of foreign advertising is borrowed and in particular the technique of creation of advertising messages, which has led to the use of English borrowings in Russian. The purpose of the article is to describe and classify thematic groups of English borrowings of the semantic field “beauty”, based on the material of Russian glossy female magazines. Classification thematic groups of English borrowings of the semantic field “beauty” in Russian glossy female magazines are widely spread and relevant, which devoted to beauty, care, makeup types and vocabulary related to the beauty industry. English borrowings presented in these groups are the most common and well-known, since the beauty industry occupies a significant place in the world. Editors of glossy magazines, authors of articles and advertising messages resort to using a huge number of Anglicisms in order to interest the reader with novelty, expression, thereby increasing the sales of magazines and accordingly advertised goods, the demand for appropriate services in the beauty industry. Such a universal interest in beauty in all its manifestations predetermined the folding of the metalanguage as a system of signs and certain discursive resources. A relevant feature of the modern Russian language and metalanguage of the beauty industry is the use of English borrowings, which are typical of this sphere, in all studied glossy publications. Based on the list of given examples and classification, we can confidently say that English borrowings are firmly entered in the living space of the advertising text. The reasons for the extralinguistic and intra-linguistic nature played a significant role in expanding the lexical-semantic system of the Russian language.
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Пономарев and Vladimir Ponomarev. "Innovative Aspects of Advertising in Traditional Media." Socio-Humanitarian Research and Technology 4, no. 4 (December 20, 2015): 44–49. http://dx.doi.org/10.12737/17197.
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Traditional media play an important role in the modern
information society life. It is common practice to consider radio,
television, outdoor advertising and print publications as the main
traditional media. The importance of identifying of traditional
media’s innovative aspect as indispensable stage of their efficiency
increasing is emphasized in this paper. Two essentially different
areas of print advertising are considered: specialized newspapers
and glossy magazines. Major innovative approaches to press advertising
are reveals as follows: synchronization of printing issue and
web-site content (for specialized newspapers), and use of a magazine
PDF-version, E-INK-technologies and magalogs (for glossy
magazines). Differences in innovative advertising technologies
applying depending on media size are pointed out, and examples
for outdoor advertising are provides as follows: use of wind resistant
large-sized billboards («ribbon technologies») and holographic
images for posters. Innovative solutions for various media are offered
as follows: Internet-radio stations’ projects and broadcasting sponsorship
(for radio advertising), possibility for television broadcasts
viewing from a TV-channel corporate web-site, and virtual product
placement (for television). Innovative approaches to the old media
are considered in detail in the paper. The innovative advertising
technologies’ role in the traditional media in a context of modern
information environment is defined.
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Mutalieva, Ardak, Irina Savchuk, Laura Orazgaliyeva, Gulnar Jumazhanova, Akmaral Zhumykbayeva, and Eugenia Sheveleva. "Evaluation of psychological and pedagogical strategies for creating gender motivation in modern glossy magazines as an “Overton Window” in an electronic and digital society." SHS Web of Conferences 88 (2020): 01027. http://dx.doi.org/10.1051/shsconf/20208801027.
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The authors consider modern glossy magazines as a tool for constructing and transforming gender attitudes in the context of psychological and pedagogical strategies for constructing gender in the conditions of an electronic-digital society and the specifics of communication in a pandemic situation of self-isolation, when information from the Internet has a dominant influence on modern people. A special aspect belongs to the analysis of the “Overton window” mechanism in preserving and / or transforming established gender roles in the modern electronic information society. Magazine discourse at the beginning of the 21st century acts as a powerful tool for influencing the recipient in a situation where digital communication and electronic advertising discourse prevail. The authors analyze the phenomenon of creating motivation for predictable gender behaviour, which is influenced by electronic glossy magazine discourse, considered from the perspective of psycholinguistics. The authors define this type of discourse as a special type of discursive process that acts as an explicit tool of globalization. The authors use the author’s synergetic approach based on the methods of linguistics, pedagogy, psychology and economic management as a methodology. The authors emphasize the novelty of this discourse in the context of its influence on the formation and transformation of the modern language personality in the context of gender stereotypes. The relevance of the research is emphasized by the fact that glossy mass-media discourse is the latest in terms of the chronology of the historical process. It actualizes the poly-ethno-socio-cultural and educational space of the beginning of the XXI century, demonstrates the processes of transformation of gender attitudes in the context of unification and globalization in the value orientations of the “philosophy of glamour”.
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Johinke, Rebecca. "BEHIND THE COVERS OF AUSTRALIAN ROLLING STONE: NEGOTIATING THE PERSONA OF A FEMALE MUSIC MAGAZINE EDITOR." Persona Studies 5, no. 1 (July 11, 2019): 75–91. http://dx.doi.org/10.21153/psj2019vol5no1art843.
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Singers, songwriters and musicians create personas and perform the (gendered) role of rock star, punk, heart-throb, crooner, diva, or rock chick. Magazine covers are a key factor in consolidating and marketing that constructed persona. Magazine covers have visual power that is calibrated for maximum impact with a defined audience and a key part of the editor’s role is to decide on the cover image and cover lines. Moreover, there is now an expectation that editors of glossy magazines are recognisable ‘influencers’ who personify the values and commodities that their titles promote. We expect performers to put on a show, but do we expect music magazine editors to adopt a gendered celebrity persona and a public self too? This article examines the persona of the music magazine editor and the construction of music celebrity with a particular focus on Australian Rolling Stone magazine. Interviews with Kathy Bail and Elissa Blake, the first two women to edit the title in magazine format, underscore the self-fashioning of cultural intermediaries and the challenges for women in leadership roles in Australian media workplaces.
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Yangirova, G. F. "The Influence of Mass Culture Images on Preferable Image of Female Teacher in 6-7-Year-Old Children." Cultural-Historical Psychology 3, no. 4 (2007): 91–95. http://dx.doi.org/10.17759/chp.2007030410.
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The article discusses the influence of mass culture images on the development of preferable images of female teachers in children aged 6—7 years entering school. This longitudinal research was carried out in the Republic of Bashkortostan using an original technique. According to the results of the research, most 6-7-year-old children prefer emancipated, sexual female images from glossy magazines. Children choose their own teacher's image only if they have contact with her.
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Liubymova, S. A. "MEDIA DISCOURSE'S “AMERICAN DREAM” REPRESENTATION IN WOMEN'S STEREOTYPES (ON”GLOSSY” MAGAZINES)." Lviv Philological Journal, no. 8 (2020): 114–19. http://dx.doi.org/10.32447/2663-340x-2020-8.18.
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Selemeneva, O. A. "Language Mixing in Creolized Glossy Magazine Advertisement Texts." Nauchnyi dialog, no. 3 (March 30, 2020): 168–84. http://dx.doi.org/10.24224/2227-1295-2020-3-168-184.
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The issue of enhancing the use of language code switching technique in modern creolized advertising texts is discussed in the article. The relevance of the chosen topic is due to the expansion of the areas of language interaction and the change in tactics for contacting the addressee of advertising due to the process of globalization, the popularization of the English language in the world, the emergence of new communication channels, the mobility of visual images, and the clip’s perception of information by the recipient. The actual material of the study was creolized advertising texts from seven Russian international glossy magazines: “Cosmopolitan”, “Elle”, “Glamor”, “GQ”, “InStyle”, “Tatler”, and “Vogue”. It is proved that foreign inclusions in the considered texts are presented in several ways of varying degrees of productivity: insertion of a foreign language grapheme (formation of graphogibrids); use of the word in the Latin script (astionyms, burials, pragmatonyms, English preposition since , etc.); the introduction of one or more statements in a foreign language; inclusion of a hashtag in latin graphics. The listed types of foreign inclusions are attributed by the author to signal (intentionally introduced into the texts with the aim of accentuation of units or their elements) and multifunctional (capable of performing attractive, accent-emphasizing, utilitarian-compressive, emotionally-expressive, suggestive, informative functions).
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Figueiredo, Débora De Carvalho. "Gendered Narratives And Feminine Identity Formation In Media Personal Accounts." Cadernos de Linguagem e Sociedade 10, no. 1 (November 12, 2010): 41–56. http://dx.doi.org/10.26512/les.v10i1.9275.
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In late modernity, the concepts of identity and identity formation have become inseparable from language and discourse. In this article, based on the theoretical frameworks of Critical Discourse Analysis (CDA), Identity Studies, Narrative Studies and Genre Studies, I investigate how the identities of three women, especially in what concerns their body design, is construed in the genre ‘media personal accounts’, in the present case accounts of experiences of cosmetic plastic surgery published in two Brazilian glossy magazines, Claudia and Plastic Surgery&Beauty (Plástica&Beleza).
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Shikina, Daria S. "THE WAYS OF EXPRESSING SUBJECTIVE MODALITY IN ADVERTISING TEXTS OF GLOSSY MAGAZINES." Bulletin of the Moscow State Regional University (Russian philology), no. 4 (2017): 42–49. http://dx.doi.org/10.18384/2310-7278-2017-4-42-49.
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Selemeneva, O. A. "FUNCTIONING OF COMPLEX SENTENCES IN THE DIRECT ADVERTISING TEXTS OF GLOSSY MAGAZINES." Sign: problematic field in mediaeducation, no. 1 (2021): 150–59. http://dx.doi.org/10.47475/2070-0695-2021-10116.
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Romanik, Anna. "Wariantywność (orto)graficzna pożyczek angielskich w świetle normatywistyki języka rosyjskiego." Studia Rossica Posnaniensia 44, no. 2 (September 5, 2019): 347–58. http://dx.doi.org/10.14746/strp.2019.44.2.32.
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The article focuses on the problem of orthographic and graphic variants of English loanwords in modern Russian. The empirical material was excerpted from normative dictionaries and Russian glossy magazines. The main purpose of the studies was to define the reasons for different notation of anglicisms, to illustrate the types of orthographic and graphic variants, and also to indicate the most important issues of loanword codification in normative practice. Variation in writing is a dynamic phenomenon in Russian (ortho) graphy that requires lexicographical description as there are no separate rules of notation for loanwords.
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Levintova, Ekaterina. "Glamorous politics or political glamour? Content analysis of political coverage in Russian glossy magazines." Communist and Post-Communist Studies 46, no. 4 (October 10, 2013): 503–11. http://dx.doi.org/10.1016/j.postcomstud.2013.09.002.
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This article analyzes political and social themes of Russia’s glossy magazines which represent the few remaining public spaces for surviving freedom of speech and expression in that post-communist country. As authoritarian nature of Russian political system deepens, the democratic openings often appear in unexpected places. Content analysis of two glamour monthlies, one (GQ-Russian Edition) intended for male audience, another (Cosmopolitan-Russia) – for female readership, shows consistently oppositional (anti-Putin) thrust of both publications, but also persistent political gender stereotypes. Analysis of these publications, intended for Russia’s nascent urban class – traditionally a social strata most associated with democratic impulses – provides an important explanation behind recent democratic protest activities in Moscow and St. Petersburg.
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Henderson, Margaret. "Some tales of two mags: Sports magazines as glossy reservoirs of male fantasy." Journal of Australian Studies 23, no. 62 (January 1999): 64–75. http://dx.doi.org/10.1080/14443059909387501.
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Davies, Helen. "All rock and roll is homosocial: the representation of women in the British rock music press." Popular Music 20, no. 3 (October 2001): 301–19. http://dx.doi.org/10.1017/s0261143001001519.
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The British rock music press prides itself on its liberalism and radicalism, yet the discourses employed in music journalism exclude women from serious discussion both as musicians and as fans. In particular, the notion of credibility, which is of vital importance to the ‘serious’ rock music press, is constructed in such a way that it is almost completely unattainable for women.The most important and influential part of the British music press was until recently its two weekly music papers, Melody Maker (MM) and the New Musical Express (NME), both published by IPC magazines. The NME, launched in 1949, contains reviews, concert information and interviews with performers and describes itself as ‘a unique blend of irreverent journalism and musical expertise’ (www.ipc.co.uk). MM, which started life in 1926 as a paper for jazz musicians, had similar content but a greater emphasis on rock, as opposed to pop, music. It was relaunched in 1999 as a glossy magazine, before ceasing publication or, as IPC put it, merging with the NME, in December 2000.
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Selemeneva, O. A. "Syntax of Native Advertising Publications in Glossy Periodicals." Nauchnyi dialog 1, no. 10 (October 31, 2020): 159–71. http://dx.doi.org/10.24224/2227-1295-2020-10-159-171.
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The question of the originality of the syntax of native advertising publications in Russian editions of international glossy magazines in 2018-2020 is considered. The relevance of the chosen topic is due to the interest of domestic and foreign experts in one of the modern formats of brand promotion on the market — natural advertising that organically fits into the content of the site, print or online edition and helps to promote the brand’s products to the market. The novelty of the study is associated with the allocation, systematization and description of the main features of native publications: the functioning of bisubstantive sentences, question-answer complexes, connecting structures, definite personal one-part sentences with predicate verbs of the 1st and 2nd person singular; the use of bifunctional exclamation sentences, simple sentences, complicated by inserted constructions and introductory-modal words; the use of non-union complex sentences with explanatory semantic relations, complex sentences with explanatory-object and intrinsic-attributive clauses; introduction of various explicit intertextual units, etc. The author comes to the conclusion that the syntax of texts in the native advertising format as a whole is a hybrid formation, similar to the syntax, on the one hand, of direct advertising texts, and journalistic and PR-texts on the other.
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Selemeneva, O. A. "FUNCTIONING OF THE EXCLAMATIVE SENTENCES IN THE ADVERTISING TEXTS OF GLOSSY MAGAZINES: SUGGESTIVE ASPECT." Science of the Person: Humanitarian Researches 4, no. 38 (December 2019): 33–40. http://dx.doi.org/10.17238/issn1998-5320.2019.38.33.
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Selemeneva, O. A. "Suggestive Potential of Language Units in Advertising Texts of International Women’s Glossy Fashion Magazines." Nauchnyy dialog, no. 11 (2019): 72–85. http://dx.doi.org/10.24224/2227-1295-2019-11-72-85.
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Goscilo, Helena. "New Members and Organs: The Politics of Porn." Carl Beck Papers in Russian and East European Studies, no. 1007 (January 1, 1993): 45. http://dx.doi.org/10.5195/cbp.1993.110.
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Until perestroika, finding pornography in Moscow was less likely than encountering a singing nun at a bazaar. Yet by 1990 Moscow News reported a lively trade in girlie magazines at newsstands, an adolescent complained to Vecherniaia Moskva (Moscow at Night) about the pornographic videos inundating the city, and metro stations and dashboards of taxis routinely displayed pictures of women wearing only a pout or a smile. Public reactions to the relentless omnipresence of naked flesh pressured Gorbachev, in fact, to establish a commission on 5 December 1990 charged with elaborating measures to safeguard the country's morality. Anyone curious about the effectiveness of that official body may consult reflections on the topic by one of its members-published in the glossy Playboy clone Andrei.
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Wark, Jayne. "The event that got away and how to catch it (researching ephemeral art)." Art Libraries Journal 27, no. 2 (2002): 18–19. http://dx.doi.org/10.1017/s0307472200012645.
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As the underpinnings of High Modernism were everywhere being called into question in the 1950s and 1960s, the art world endeavoured to reinvent itself in new ways. For example, the view that meaning in art need not be embodied in static, timeless objects of supposedly universal significance was challenged by the idea of art as time-based, context-specific, or ephemeral. For artists, these changes offered a way to reformulate the art world system in accordance with their vision of what mattered, and thus to diminish the authority of big museums, commercial galleries, and glossy trade magazines, whose main function seemed to be the promotion of art not as a mode of critical inquiry, but as a luxury product for ‘Establishment’ elites.
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Selemeneva, O. A. "The Role of Intertexts in the Headlines of Advertising Texts of the International Glossy Magazines." Philologos 50, no. 3 (2021): 63–68. http://dx.doi.org/10.24888/2079-2638-2021-50-3-63-68.
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Romanik, A. "The linguistic markers of the "millennial generation" (exemplified by borrowed person-denoting nouns in the Russian language)." Russian language at school 83, no. 2 (March 26, 2022): 88–97. http://dx.doi.org/10.30515/0131-6141-2022-83-2-88-97.
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The paper is devoted to the analysis of the latest anglicisms (English borrowings) with the meaning of person. The emergence of such lexemes in the Russian language is caused by proper linguistic reasons as well as the global changes in the political and economic life of the country in general and in the socio-cultural sphere of every person’s activity. With the onset of the 21st century in Russia, there comes a time of a new generation of young people called "millennials". They have formed original trajectories for the development of society and its mentality. The collected linguistic units are a verbal illustration of the reality at the beginning of the third millennium, i. e. the time when the examined borrowings appeared in the Russian language. The empirical data was obtained from "glossy" periodicals, namely publications in Russian printed over the last five years. Such magazines are a platform for an intensive transfer of borrowings, including numerous person-denoting nouns. The paper aims to classify the data according to the thematic principle, to characterise the collected units from the standpoint of semantics, morphology, and graphics. Finally, the purpose is to present a generalised linguo-sociological picture of the new generation of Russians – the millennial generation. To achieve the objectives, the method of continuous sampling of the empirical data was used. The gathered linguistic material was interpreted with the help of synchronic analysis taking into consideration the descriptive, classification, and contextual ways of presenting the obtained results. The performed analysis has shown that the latest person-denoting nouns mainly appear in the virtual linguistic space, in the segments of the beauty and fashion-industry, business, labour market, mass media, show business, tourism, and others. Many linguistic units name new sociocultural phenomena characterising the "millennial generation". However, excessive borrowings constitute a significant vocabulary layer. These words have native equivalents and are used in glossy magazines for stylistic marking, making texts sound more "cosmopolitan", for prestige and other purposes.
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Ponomareva, Ekaterina Valer'evna. "THE VERBAL PORTRAIT OF A MODERN WOMAN BY THE MATERIAL OF THE ENGLISH-LANGUAGE GLOSSY MAGAZINES." Philological Sciences. Issues of Theory and Practice, no. 3-1 (March 2018): 175–78. http://dx.doi.org/10.30853/filnauki.2018-3-1.47.
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mcbride, anne e. "Food Porn." Gastronomica 10, no. 1 (2010): 38–46. http://dx.doi.org/10.1525/gfc.2010.10.1.38.
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Since the term first appeared, food porn has typically referred to watching others cook on television or gazing at unattainable dishes in glossy magazines without actually cooking oneself. This forum seeks to revisit this notion of food porn that is mostly taken for granted in both popular and scholarly literature. It offers a brief perspective of the appearance and use of the term food porn to examine how it came to be a term used mostly by commentators rather than by people actively engaged in the world of cooking. Practitioners (chefs and a food television producer) and academics address whether or not food porn exists, what shape it might take, what purpose it might serve, and/or what usefulness it might have, showing that these contentious issues are more complex than the ease with which the term is used might let on.
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Siebers, Tobin. "Words Stare like a Glass Eye: From Literary to Visual to Disability Studies and Back Again." PMLA/Publications of the Modern Language Association of America 119, no. 5 (October 2004): 1315–24. http://dx.doi.org/10.1632/s0030812900101774.
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The students of the present generation are the first in a long time who will not take their cultural identities from books. Statistics reveal that film, museum, concert, and sports attendances are up but that fewer and fewer people are reading books. Those strange moments in nineteenth-century novels when young heroes strike poses, dress, coif, and woo by the book are gone, perhaps forever. Our students are more likely to take their models from television, films, glossy magazines, video games, or the Abercrombie and Fitch catalog. My colleagues in the profession report that, thanks to the expansion of visual culture, students now possess an enviable talent for decoding images, often to the detriment of reading ability. To be frank, I am not so convinced: in my experience, the most literate students continue to be the best readers of images. But I agree that we are in the midst of an unprecedented explosion of visuality. A new era has dawned, and we are not prepared for it. We need to change our teaching and scholarship to keep up with our students.
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Caldeira, Sofia P. "“Shop it. Wear it. ‘Gram it.”: a qualitative textual analysis of women’s glossy fashion magazines and their intertextual relationship with Instagram." Feminist Media Studies 20, no. 1 (December 4, 2018): 86–103. http://dx.doi.org/10.1080/14680777.2018.1548498.
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Mutalieva, Ardak, Irina Savchuk, Laura Orazgaliyeva, Gulzhanar Jumazhanova, Akmaral Zhumykbayeva, and Eugenia Sheveleva. "Erratum to: Evaluation of psychological and pedagogical strategies for creating gender motivation in modern glossy magazines as an "Overton Window" in an electronic and digital society." SHS Web of Conferences 88 (2020): 01032. http://dx.doi.org/10.1051/shsconf/20208801032.
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Perkins, Phil. "University archaeological education, CD-ROMs and digital media." Antiquity 71, no. 274 (December 1997): 1066–69. http://dx.doi.org/10.1017/s0003598x0008604x.
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I would like to start with the contentious assertion that there is very little special about CD-ROMs; they are little more than overgrown floppy disks with a long shelf-life, and uncertain sell-by date. A CD-ROM can contain about 650 Mb (Megabytes) of digital information, the equivalent of 450 high-density floppy disks, A CD-ROM is much more durable than a floppy disk, if kept away from small children and dogs, and is certainly more convenient to transport and handle than 450 floppy disks. A floppy disk will fade and its contents will become unreadable after about 4 or 5 years. A shiny CDROM on the other hand will last physically for at least 30 years, we are promised. Unfortunately the CD-ROM is already headed for the scrap heap of our technological past and is set to join the burins and scrapers. Yes, the Digital Versatile Disk (DVD) is coming our way. It can contain up to 17 Gb (Gigabytes) — that’s 17 with nine zeros after it, the equivalent of 11,805 floppy disks full of data. Fifteen years ago, back in 1982, a 10-Mb hard disk was considered an expensive technological marvel with more than enough capacity (equivalent to 25 of the lowercapacity, 400-Kb floppy disks of the ‘80s). Nowadays, the CD-ROM, given away on the front of glossy magazines, and costing Sop to produce, contains 65 times that amount of information. My point is that I don’t think we should become obsessed with the technology and the means of delivery of data on some kind of disk. What is far more important is what is actually on the disk — the message not the messenger.
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Applegate, Celia, and Pamela Potter. "Cultural History: Where It Has Been and Where It Is Going." Central European History 51, no. 1 (March 2018): 75–82. http://dx.doi.org/10.1017/s0008938918000122.
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The very meaning of “culture” has gone through so many transformations over the last sixty years that it is necessary to take stock of developments in this field of cultural history before suggesting—with an eye to the promises and perils of earlier practices—what new possibilities might exist for the future of the field. The post-1945 period witnessed a powerful impulse to understand culture as something more pervasive than just literature and the arts—and as something more socially and politically reverberant than the shibboleth of “art for art's sake.” In 1957, at the very beginning of the modern practice of cultural history, Richard Hoggart'sThe Uses of Literacyfound the high and low hierarchies embedded in it. It focused on working-class culture (e.g., glossy magazines, films, “penny dreadfuls”), and on how reading was changing under the impact of mass media. By 1976, Raymond Williams needed to draw attention to the complexity of the wordculture, so extended had its purview become over the previous two decades. Linda Nochlin asked why they were no great women artists, and T. J. Clark, using a Marxist framework, sought to understand aesthetic modernism by interrogating the historic circumstances that had led to the breakdown of the academic system.The New Cultural History, edited by Lynn Hunt, came out in 1989. Its “models” for cultural history were the work of Michel Foucault, Clifford Geertz, Natalie Zemon Davis, E. P. Thompson, Hayden White, and Dominick LaCapra, and its “new approaches” came from Mary Ryan, Roger Chartier, Thomas Laqueur, and Randolph Starn. These scholars were legislators of discourse and narrative, of popular and working-class culture, of gender, epistemes, and thick description. With many other tendencies, often defined by their focus on theoretical explication and elaboration, these approaches had the effect of deterring scholars from reengaging with the traditional interests—even theraison d'etre—of cultural history, namely, art, architecture, theater, dance, music, and literature. This turning-away also affected the very composition of humanities and interpretive social science departments, which added many new subjects of study but, inevitably perhaps, let others wither away.
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Sazonova, Yulia. "Magazine "Football Style": specific features of functioning and history of development in the sports press of Ukraine of the independence period." Вісник Книжкової палати, no. 9 (September 24, 2020): 28–32. http://dx.doi.org/10.36273/2076-9555.2020.9(290).28-32.
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The article considers the prominent magazine of the Ukrainian sports press of the period of independence — the magazine "Football Style", motivates the expediency of its analysis, determines the conditions of its occurrence, substantiates the importance of the magazine and its advantages, considers the editorial and authorial composition, its structure, genre diversity, and problem-thematic range, the rubrics are characterized and their priority directions are defined, specific features of the magazine's functioning are outlined, the place of "Football Style" magazine in the history of sports journalism of independent Ukraine is characterized. The constitutional dominants of the magazine are defined in two parameters: technical-formal (symbiosis of print and multimedia, effective feedback with readers through the editorial conference of the magazine, bilingualism of the magazine, bright design, glossy format) and content (representation of various ratings, ratings, various ratings, the best players of the Ukrainian championship, the main Ukrainian victories in European Cups, the top best young players in Europe, the best matches in the history of Ukraine, the best teams in the history of Ukrainian football, coverage of youth and children's sports, current sports issues, frequent citation of poems by famous poets and writers, films describing a particular country or phenomenon in football, publishing reviews of football movies, the availability of publications about fans, fan movements of teams, representation of letters from female audiences to the magazine, submission of assessments, prospects of certain teams from the perspective of their fans, representation forecast opinions of famous football experts, players and coaches about the schedules of teams in the national championship, representation of the history and modern development of football in many exotic countries, presenting stories of Ukrainian players about their experience in little-known countries, a symbiosis of "serious" and "entertaining" type of discourses in the pages of the magazine).
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Tyler, Linda. "Shoulderpads and shagpile: architectural referencing in the television series Gloss." Architectural History Aotearoa 6 (October 30, 2009): 86–93. http://dx.doi.org/10.26686/aha.v6i.6757.
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Before Television New Zealand closed its drama department in 1988 and production became outsourced, 55 episodes of the memorable series Gloss had been made at in the Browns Bay sound studio in Auckland. Screening between 1987 and 1990, the series was based on the experiences of writer Rosemary McLeod's years in the internecine world of women's magazines. Revolving around the machinations of fictional magazine editor and high priestess of fashion Maxine Redfern and her dynastic family, the series deployed architectural detail as readily as it did Liz Mitchell's costume designs in order to evoke an era of conspicuous consumption. Sumptuous production designs characterised the sets, with the interiors of the offices of the fictional magazine Gloss itself remarkable for their evocation of glamour and glitz. Domestic spaces inhabited by the extraordinary characters also conveyed materialism and superficiality through furnishings and design, doing much to contribute to characterisation of Aucklanders as immoral show-offs with poor value systems. The trappings of success in a materialistic world included the worst features of postmodern architecture, it would seem. As the title song for the series went, “It's the gilt off the gingerbread/The icing on the cake/It's monuments and mirrorglass/The city's on the make/Devil take the hindmost/So no one counts the cost/Such a sweet seduction/Glosssssssss."
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Sheldon, T. "Glossy magazine launched for women drug users." BMJ 323, no. 7306 (July 28, 2001): 184. http://dx.doi.org/10.1136/bmj.323.7306.184/e.
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Lollo, Anastasiya. "Discourse of a Glossy Magazine: Socio-Communicative Aspects." Journal of Economic Sociology 12, no. 4 (2011): 73–92. http://dx.doi.org/10.17323/1726-3247-2011-4-73-92.
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Protas, Maryna. "On the crisis of criticism and public art." Contemporary Art, no. 17 (November 30, 2021): 195–208. http://dx.doi.org/10.31500/2309-8813.17.2021.248451.
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At the turn of the millennia, the politically unbiased analytical thought of the world describes the total humanitarian entropy, which has unsafely plunged the theory and practice of art into a deep crisis. Accordingly, academic scientists, and primarily philosophers and culturologists, as well as art historians who have not lost their independent critical thinking ability, are consolidating into an ever-increasing front of those analysts who resist the current situation, because they tend to see behind the superficial statistics of a sharply increasing number of glossy magazines, exhibition reviews and other printed materials, including circulations of ordinary booklets that massively accompany any art projects of all kinds of galleries or public art actions, which go to significant investment funds from private foundations and centers — the premature death of art criticism, which, in the figurative expression of James Elkins, has become “like a trackless thicket, tangled with with unanswered questions”. Artistic practitioners, accustomed to servile survival in the conditions of the global art market, which imposes the rules for the production of a creative product solely in their own interests, are in a state of crisis no less severe than criticism. Manipulative interpretations of the concept of publicity, as well as the orientation of public art towards the function of socio-political and socio-educational regulatory action, like a mediator between society and power, legitimizes and strongly supports the phenomenology of things. Without a transcendental goal, the reification of the community’sthinking leads to a slide of creative consciousness and formal vocabulary of art expression to the level of kitsch, which was sharply criticized back in 1939 by Clement Greenberg. The fetishization of an art object as a commodity contributes to the steady cultivation of an instrumentalized consciousness by artists. Public visual practices, formally inheriting the idea of dissolving in the stream of everyday life, first proclaimed by the historical avant-garde, actually dissolve in consumerism, turning art objects into objectified political and sociocultural invectives, or, according to D. Lukacs’ terminology, such invectives that have undergone the process of reification. Meanwhile, visual public projects also actively use conceptualized clichés in the form of neutral abstract design objects, where the dominant criterion of conformity to the spirit of the times as quasi-modernity is the uncommonness of an innovative solution to lexical expression. The phenomenology of a thing legitimizes any experimentation, but it is not able to overcome the deepening crisis of theory and practice, drawing the cultural and artistic existence of society into a prolonged state of hysteresis. Analysts see the only way out of this situation in the return to the culture of the theory and practice of the traditions of Kantian-Hegelian philosophy, and in particular the postulates of transcendental aesthetics.
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Vorozhbitova, Aleksandra A., Zulima Z. Bzegezheva, Anastasia A. Buryanova, and Lyudmila V. Prus. "Gloss discourse as a gender tool of consumer motivation in the era of digital communications." Eduweb 15, no. 2 (July 30, 2021): 245–60. http://dx.doi.org/10.46502/issn.1856-7576/2021.15.02.19.
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The purpose of the article is to characterize the glossy magazine discourse (GMD) of the early 21st century as a powerful tool for influencing the recipient in a situation with prevailing digital communication and electronic advertising, as a special discursive process that acts as an explicit tool of globalization. The phenomenon of creating consumer motivation for predictable purchasing behavior, which is influenced by print and electronic glossy magazine discourse, is analyzed from the standpoint of the Linguistic and Rhetorical (L&R) Paradigm of the Sochi scientific school. The authors suggest an original synergetic methodology combining the methods of linguistics, new rhetoric, pedagogy, psychology and economic management emphasizing the novelty of this discourse in the context of its influence on the formation and transformation of the modern linguistic personality. It is concluded that this type of discourse, the latest in terms of chronology of the historical process, actualizes the polyethnic sociocultural & educational space of the early 21st century at a new level (on the example of Russia). It is proved that GMD stimulates transformations in line with the leading trend of the formation of a "planetary linguistic personality" with the value orientations of the "philosophy of glamour".
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Howes, Robert. "Market conditions: The Brazilian LGBT+ press in the 1990s and 2000s - SuiGeneris and G Magazine." Brasiliana: Journal for Brazilian Studies 9, no. 1 (September 5, 2020): 332–56. http://dx.doi.org/10.25160/bjbs.v9i1.120154.
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This article charts the way that an idea originating in the United States – that homosexuals should be considered not as a marginalised minority but as a valuable niche market – was brought to Brazil by means of the glossy printed magazine, with its promise of attracting lucrative brand advertising. It examines two major titles –SuiGeneris and G Magazine – to show how the format was adapted in different ways to Brazilian conditions. This led to interactions with two existing factors, the LGBT+ social movement and the erotic male nude magazine, together with the contemporary phenomenon of celebrity culture. The article reviews scholarly research on the topic and tries to assess to what degree the original idea met its objectives, both on its own terms and within the wider social goal of combatting prejudice and discrimination against homosexuals.
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Yermolenkina, Larisa I., and Yekaterina A. Kostyashina. "Discursive Worldview of a Glossy Magazine: Technique of Visualization." Procedia - Social and Behavioral Sciences 200 (August 2015): 618–23. http://dx.doi.org/10.1016/j.sbspro.2015.08.048.
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Sam, Albert. "Gloomy future for journalists?" Index on Censorship 16, no. 9 (October 1987): 23–24. http://dx.doi.org/10.1080/03064228708534317.
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Patra, Samira. "Role of E-Market in Marketing of Handloom Products: A Study on Cuttack District of Odisha." ComFin Research 9, no. 2 (April 1, 2021): 19–24. http://dx.doi.org/10.34293/commerce.v9i2.3744.
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Introduction: Handloom Industry provides large no. of employment to the rural and semi-rural people of India as well as Odisha. Handloom weavers of Odisha produce various handloom products which have demands in national and international market for their quality and design. The Handloom Industry of Odisha is one of the oldest way to earn bread among the people. It is always remained famous in producing World famous products like “Katki saree”, “Sambalpuri Saree”, various silk sarees, Tassar Saree, Tie-dye, Bomkai Cotton, glossy khanduas, “Gamchas”, furnishing and Handicrafts. The innovative weavers with their skilful blending of myths, faiths, symbols and imagery provide the fabric appealing dynamism. So far as designing and techniques are concerned, it varies from double ikat (tie and dye) involving highly intricate designs woven by the Bhulia weavers of undivided Sambalpur, Bolangir, Kalahandi and Phulbani districts (such as Pasapalli, Bichitrapuri, etc) to single ikat woven in Maniabandha, Nuapatna area of Cuttack district (Khandua designs) to extra warp and weft designs like Bomkai, silk of Berhampur, cotton of Khurda district, vegetable dyed fabrics of Kotpad (Koraput district), fine count sarees of Jagatsinghpur and Tassar fabrics of Gopalpur, Fakirpur in Kendujhar district.
Odisha handlooms have a rich tradition. Its ‘Tie & Dye’ patterns are world famous. Their Tie & Dye patterns are popularly known as ‘IKAT’. The Ikat technique is commonly known as “BANDHA”in Odisha. Handloom weavers of Odisha produce various types of fabrics such as sarees (which constitute the major component), dress materials, scarfs, dhotis, towels, other fabrics of day to day use such as wall hangings, etc.In the technological driven society, handloom products are also trading over the e-marketing/virtual platform like by Amazon, Flipkart etc
Research Gap: Numerousresearches have been undertaken by researchers about handloom Industry and handloom Weavers of Odisha. But, no such studies have conducted onrole of e-market in marketing of handloom products of Cuttack district of Odisha.
Objective of the Study: This paperattempt to study therole of e-market in marketing of handloom products of Cuttack district of Odisha.
Research Methodology:
i) Nature of data: This present study is based on both primary data and secondary data.
ii) Sample Size: The sample data size consists of 100respondents in the Cuttack District.
iii)Sources of Primary Data:Primary data have beencollected through well-defined questionnaire and direct interviews methods from 100respondents (including handloom weavers, Students, Housewife, Businessman and Academician) of the Cuttack District.
iv)Sources of Secondary Data:The secondary data have been collected from various secondary sources like journals, magazines, and from various reputed websites. The collected data have been classified and tabulated according to the requirements of the study.
v) Statistical Tools:There are various statistical tools like mean; Chi-Square Test,Multi Correlation,Llikert5 points scale etc have been used for the analysis and interpretation of results.
Conclusions: Handloom Products still have demand in the national and international market through E-market for their quality, price and design. The E-market is promoting the handloom products in the online platform which leads to more popular. Hence, the demands of handloom products in the technological era have the massive success for the Handloom Industry in Odisha. Thus, it may concluded that the E-market have the significant role in marketing of handloom products.
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Varela, María José. "GLOSSAR: NOTARIELLER KAUFVERTRAG." mAGAzin Revista intercultural e interdisciplinar 3, no. 3 (1997): 96–97. http://dx.doi.org/10.12795/magazin.1997.i03.17.
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Erni, John Nguyet, and Anthony J. Spires. "Glossy Subjects: G&L Magazine and `Tonghzi' Cultural Visibility in Taiwan." Sexualities 4, no. 1 (February 2001): 25–49. http://dx.doi.org/10.1177/136346001004001002.
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Антропова and M. Antropova. "Lexicographic Work with Foreign Linguistics Students Who Study Russian As a Foreign Language. Advanced Level." Modern Communication Studies 4, no. 4 (August 10, 2015): 30–32. http://dx.doi.org/10.12737/12863.
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The article represents the author’s experience in creating a PR-glossary in
the course of lessons of the Russian language with foreign students who
study in Russian higher education institutions at the programme “Advertising
and Public Relations”. The author considers work on creating a glossary
not only as a traditional method of enlarging a student’s vocabulary but
also as an innovative method of teaching students to understand and use
vocabulary of the publicistic style on the basis of such modern sources as
online magazines, online newspapers, websites, the corpus of the Russian
language and online dictionaries, thus developing students’ lexicographic
skills.
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Селеменева, Ольга, and Ol'ga Selemeneva. "Suggestive Function of the Proper Names in the Commercial Advertising Texts of the Glossy Magazine «Tatler»." Scientific Research and Development. Modern Communication Studies 8, no. 4 (August 30, 2019): 70–77. http://dx.doi.org/10.12737/article_5d4d76200a5825.99912299.
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Advertising is an example of persuasive communication, at the beginning of the XXI century it becomes the object of linguistic research in the field of speech suggestion. In the article the author analyzes the proper names as a group of the linguistic signs that ensure the functioning of the program of undocumented influence in the consciousness of the subject and aim to persuade him to buy the advertised object. The material of the study is commercial advertising texts from the magazine «Tatler». The choice of this source of the actual material is due to its prototypicity. This international highly artistic glossy magazine, focused on creating a model of the world of luxury and comfort, is an effective advertising medium. The author comes to the conclusion that in the aspect of suggestive linguistics problems the proper names of three groups are especially important for the advertising text: pragmatonyms, anthroponyms and toponyms. The orientation of the magazine «Tatler» for a specific target audience (people with a high level of the material wealth) affects the selection of the pragmatonyms, anthroponyms and toponyms. For example, pragmatonyms-globalisms, symbolic pragmatonyms, calling cosmetic, jewelry, watch brands, etc., allusive names of the persons with a common background of world fame, the names of the countries and cities that are leaders of the fashion and the beauty industry. These groups of names implement suggestive strategies of idealization of the advertised object and imitation of its exclusivity, high quality, participate in the creation of a psychological effect of the trust, form a positive motivation for the purchase.
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Skiban, O. "«КНИЖНИК-REVIEW» – ЧАСОПИС ФАХОВОЇ КНИЖКОВОЇ ЖУРНАЛІСТИКИ." State and Regions. Series: Social Communications, no. 2(42) (March 18, 2020): 70. http://dx.doi.org/10.32840/cpu2219-8741/2020.2(42).10.
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<p><em>The article describes the main typological characteristics of the literary-publishing journal Scribe-Review (SR), published in Ukraine during 2000–2009. The thematic-rubric complex of the publication and author’s composition is analyzed. Particular attention is focused to study the issues of the literary and publishing process of that time, including the reflection of it on the pages of the Scribe-Review. The evolution of the edition from the newspaper Scribal format to the full-color glossy Scribe-Review (SR), an edition about all books and all writers, has been considered.</em></p><p><em>The magazine Scribe-Review (SR) is described as the only founder of the rating «Book of the Year» in Ukraine, not only as a literary event but also as a nationwide one. The magazine’s expert evaluations, led by its editor-in-chief Konstantin Rodik, determined the best books in various categories (from fiction, non-fiction to specialist publications).</em></p><p><em>The work of the editor-in-chief of the journal Konstantin Rodyk is analyzed, which is considered by modern scholars to be an example of quality book journalism.</em></p><p><em>The focus is also on the semantics of the terms «book journalism», «book journalism». Based on the materials of quality book journalism presented on the pages of the Scribe-Review (SR), we will try to identify its most prominent features, express problems, trace conceptual phenomena.</em></p><p><em>Particular attention was paid to the review and processing of the issue of the Scribe-Review (SR). Its main typological characteristics are described: the author’s composition, artistic and technical design and thematic-rubric content. Content analysis of information and analytical materials of different types and genres is carried out. The magazine is presented as a model for the establishment of a «school of book journalism», which can serve as a reference example for information and communication platforms and modern media. The peculiarities of the introduction of a new discursive practice into the pages Scribe-Review (KR) are shown – cultural journalism, book journalism.</em></p><p><em>During the research the following scientific methods were used: systematic, terminological analysis, contextual, communication, method of content analysis, comparative, historical.</em></p><p><strong><em>Key words:</em></strong> <em>book journalism, professional press, book magazine, information policy of media, channels and means of promotion, magazine Scribe-Review.</em></p><p><strong> </strong></p>