Relevant bibliographies by topics / Google ads

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Google ads'

Author: Grafiati
Published: 4 June 2021
Last updated: 25 April 2022

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Journal articles on the topic "Google ads"

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Lee, Micky. "Google ads and the blindspot debate." Media, Culture & Society 33, no. 3 (April 2011): 433–47. http://dx.doi.org/10.1177/0163443710394902.

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Kolar, Carrie. "Grow Your Membership With Google Ads." Membership Management Report 12, no. 11 (October 14, 2016): 3. http://dx.doi.org/10.1002/mmr.30516.

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Wenning, Sebastian. "Use and E ffect of Google Ads Effect of Google Ads for M arketing S uccess." International Journal of Management and Humanities 6, no. 3 (November 30, 2021): 23–26. http://dx.doi.org/10.35940/ijmh.b1402.116321.

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The present article examines success factors by using and implementing google ads in enterprises. In order to assess the importance of google ads for marketing success, the first step is to classify the importance of google as a search platform. Measured in terms of page views, google was the clear market leader in the search engine market with a market share of 87.66 percent, ahead of Bing and Yahoo. 5.8 billion search queries per day - two trillion search queries per year - also generate opportunities for companies to present themselves and win customers. The results of this research suggest that the keyword for successful online marketing in SEA focuses on relevance. Only if content is created that, in addition to the actual promotion of a product or service, leads to further and for the user target-oriented information, the campaign experiences a quality upgrade, which not only affects the ranking and quality factors, but also the conversion behavior of customers. Based on the execution of a literature review, which has been carried out with emphasis on empirical studies and essays since 2010, four main success factors, such as presentation and content of the website, accordingly keyword marketing, the complementary use of analytics, and ad extension have been evolved.
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Szymański, Grzegorz. "Google Ads Campaigns in Promotional Activities of Theaters." Marketing of Scientific and Research Organizations 37, no. 3 (September 1, 2020): 73–86. http://dx.doi.org/10.2478/minib-2020-0023.

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AbstractAlthough the pace of life is very high today, young people spend free time among applications and electronic devices, but theatrical performances are relatively popular nonetheless. Theaters to appeal to young people should use online tools as a basic form of advertising. One of the most popular forms of e-marketing is the search engine SEM. The research question was formulated in the form: do the theaters advertise in paid search results PPC? To answer this question, we analyzed the search results on Google, including AdWords ads, among Polish theaters for popular keywords. By analyzing the results obtained, it can be said that definitely theaters do not use PPC as an advertising tool. Among the popular keywords only 5 theaters were identified using this form, which represents less than 3% of all the theaters in Poland. The reasons for low popularity are the high costs and the lack of advertising due to the relatively large number of contemporary theater customers.
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Sijabat, Bertinus. "Analisis Keputusan Membeli Berbasis Brand Awareness sebagai Impak Google Ads dan Facebook Ads (Kajian Pelanggan Lazada)." Syntax Idea 3, no. 3 (March 19, 2021): 444. http://dx.doi.org/10.36418/syntax-idea.v3i3.1060.

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Penelitian ini bertujuan untuk menguji analisis keputusan pembelian berbasis Brand Awareness sebagai dampak pada Google Ads dan iklan Facebook. Penelitian dilakukan terhadap 97 responden yang merupakan pelanggan Lazada. Hasil penelitian ini menunjukkan: 1). Variabel Google Ads (X1) dengan brand awareness (Y1) terbukti memiliki efek dan efek yang signifikan terhadap brand awareness, dengan parameter koefisien 0,5081 (P Value <0,05) sebesar 0,0000. Hal ini menunjukkan bahwa variabel Google Ads memiliki efek signifikan pada variabel brand awareness (Y1). 2). Variabel iklan Facebook (X2) dengan brand awareness (Y1) terbukti berpengaruh dan signifikan terhadap brand awareness dengan parameter koefisien 0,3447 dan P Value < 0,05 dari 0,0000. Ini menunjukkan bahwa variabel Iklan Facebook mempengaruhi variabel brand awareness (Y1). 3). Variabel Google Ads (X1) dengan keputusan pembelian (Y2) terbukti memiliki efek signifikan pada keputusan pembelian dengan parameter koefisien 0,2385 dan nilai P<0,05 sebesar 0,0009. Ini menunjukkan bahwa variabel Google Ads mempengaruhi variabel keputusan pembelian (Y2). 4). Variabel iklan Facebook (X2) dengan keputusan pembelian (Y2) terbukti memiliki efek dan efek yang signifikan pada keputusan pembelian yaitu dengan parameter koefisien 0,2761 dan P Value<0,05 dari 0,0020. Ini menunjukkan bahwa variabel iklan Facebook mempengaruhi variabel keputusan pembelian (Y2). 5). Variable brand awareness (Y1) dengan keputusan untuk membeli (Y2) terbukti berpengaruh dan signifikan terhadap keputusan pembelian dengan parameter koefisien 0,4497 dan nilai P < 0,05 dari 0,0000. Ini menunjukkan bahwa variabel Brand Awareness terbukti memiliki efek pada variabel keputusan pembelian (Y2).
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Liang, Jing, Haotian Yang, Jiajia Gao, Caitong Yue, Shilei Ge, and Boyang Qu. "MOPSO-Based CNN for Keyword Selection on Google Ads." IEEE Access 7 (2019): 125387–400. http://dx.doi.org/10.1109/access.2019.2937339.

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Cidre Serrano, Wilmarie, Mary-Margaret Chren, Jack S. Resneck, Nepheli N. Aji, Sherry Pagoto, and Eleni Linos. "Online Advertising for Cancer Prevention: Google Ads and Tanning Beds." JAMA Dermatology 152, no. 1 (January 1, 2016): 101. http://dx.doi.org/10.1001/jamadermatol.2015.3998.

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Datta, Amit, Michael Carl Tschantz, and Anupam Datta. "Automated Experiments on Ad Privacy Settings." Proceedings on Privacy Enhancing Technologies 2015, no. 1 (April 1, 2015): 92–112. http://dx.doi.org/10.1515/popets-2015-0007.

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Abstract To partly address people’s concerns over web tracking, Google has created the Ad Settings webpage to provide information about and some choice over the profiles Google creates on users. We present AdFisher, an automated tool that explores how user behaviors, Google’s ads, and Ad Settings interact. AdFisher can run browser-based experiments and analyze data using machine learning and significance tests. Our tool uses a rigorous experimental design and statistical analysis to ensure the statistical soundness of our results. We use AdFisher to find that the Ad Settings was opaque about some features of a user’s profile, that it does provide some choice on ads, and that these choices can lead to seemingly discriminatory ads. In particular, we found that visiting webpages associated with substance abuse changed the ads shown but not the settings page. We also found that setting the gender to female resulted in getting fewer instances of an ad related to high paying jobs than setting it to male. We cannot determine who caused these findings due to our limited visibility into the ad ecosystem, which includes Google, advertisers, websites, and users. Nevertheless, these results can form the starting point for deeper investigations by either the companies themselves or by regulatory bodies.
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Damon, James, Edwin Henneken, and Alberto Accomazzi. "Managing Institutional Bibliographies using the ADS API: A new workflow using Google Sheets." EPJ Web of Conferences 186 (2018): 12003. http://dx.doi.org/10.1051/epjconf/201818612003.

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Curating institutional bibliographies with the ADS web interface is currently a manual process that scales with the number of search terms. Long author lists and institutions with multiple sub-organizations or name variations increase the workload. Review work is monotonous and can take significant time depending on the size of the institution and the frequency of reviews. Consequently, bibliographies generated in this way are costly and may suffer from human error. We propose a semi-automated workflow that uses an iterative approach to discovery with ADS’s new search engine and a recently developed Google Sheets add on. First, affiliation strings from a user created spreadsheet are searched with the ADS API and for each result the matched affiliation and the paired author are retrieved. Next, each author name string is searched and items where that author is paired with an empty affiliation field are retrieved. The results from both queries are then compiled into output sheets with pertinent information for manual review. Finally, the selected items can be added to an ADS library from the Google Sheets interface. The tool can also use previously rejected affiliation strings to flag false positives in subsequent queries. Curators do not need to have extensive technical skills in order to use the workflow and they can help improve the ADS by opting to share ORCIDs, author synonyms, and affiliation synonyms.
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Giraldo-Romero, Yessica-Ileana, Carmen Pérez-de-los-Cobos-Agüero, Francisco Muñoz-Leiva, Elena Higueras-Castillo, and Francisco Liébana-Cabanillas. "Influence of Regulatory Fit Theory on Persuasion from Google Ads: An Eye Tracking Study." Journal of Theoretical and Applied Electronic Commerce Research 16, no. 5 (March 31, 2021): 1165–85. http://dx.doi.org/10.3390/jtaer16050066.

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Search engine marketing accounts for a high percentage of investment in platforms such as Google. Several studies have confirmed that users have a negative bias towards advertisements, so we apply social psychology theories via the elaboration probability model in this analysis. In this research, we modify the types of ads shown on Google’s results pages using the regulatory focus and fit and message framing theory to study attentional and behavioral responses with eye-tracking technology and cognitive responses from self-report measures. The results confirm a negative bias towards ads and a preference for organic results. Although promotion-framed ads seem to be more persuasive than neutral and prevention-framed ads, it was not possible to prove compliance with regulatory fit in this field through survey-based studies.
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Dissertations / Theses on the topic "Google ads"

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Claesson, Jennifer, and Henrik Gedda. "Google Ads: Understanding millennials' search behavior on mobile devices." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-75731.

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Purpose: The purpose of this study is to understand millennials search behavior on mobile devices. Research Questions: How do millennials value organic and sponsored search results on mobile devices? What are the Web advertising variables that affect millennials attitudes towards sponsored search ads on mobile devices? Methodology: Data was collected from 103 Swedish millennials through an experiment and survey. Conclusion: The findings of this research supports the variables of entertainment and incentives to have a positive association with millennials attitudes towards mobile search ads while irritation, informativeness and credibility were only partially supported when testing independently with attitudes. An overall negative attitude could be seen toward sponsored links when participants motivated their action to click. Moreover, the results illustrated a higher attitude value towards mobile search ads to reflect an increased click behavior on sponsored search results.
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Soto, Trujillo Fernando, and Mattias Grehnik. "Optimering av budgivning i Google AdWords." Thesis, KTH, Data- och elektroteknik, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-203791.

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Google tillhandahåller en tjänst för företag att köpa annonsplatser på Googles sökmotor vid namn AdWords. Företaget Docklin Digital skapar annonser och köper annonsplatser åt företagets kunder genom AdWords. I Google AdWords är det möjligt att ge bud som kommer påverka vilken annonsplats som en annons kommer att få. Docklin Digital skriver in och ändrar dessa bud manuellt och söker efter ett sätt att optimera budgivningsprocessen. För att lösa problemet genomfördes en förstudie av tidigare arbeten, fakta om Google AdWords och lämpliga metoder för att testa och analysera tillvägagångsätt för ändring av bud. Förstudien resulterade i att två skript utvecklades. Ett av skripten utvecklades med hjälp av resultatet från avhandlingar och det andra skriptet utvecklades med hjälp av företagets sätt att manuellt konfigurera bud. I analysskedet konstaterades det att skriptet som utvecklades med hjälp av avhandlingarna presterade marginellt bättre men till en ökad kostnad på 36 %. Skriptet som baserades på företagets manuella budgivningsförfarande ansågs prestera bättre, detta på grund av att skriptet resulterade i lägre totala kostnader och presterade ungefär likadant.
Google allows companies to buy ad space on Googles search engine, which goes by the name AdWords. Docklin Digital creates ads and buys ad space for the company’s clients with the help of AdWords. Google AdWords lets companies input bids that will affect the ad space an ad will receive. Docklin Digital inputs these bids manually and is searching for a way to optimize the bidding process with the help of JavaScript. To solve this problem a pilot study was conducted into earlier works in the field, facts about Google AdWords and appropriate methods to test and analyse a procedure for automatic changing of bids. The pilot study resulted in two developed scripts. One of the scripts was developed by applying a theory from a thesis. The other script was based on the company’s manual way of configuring bids. In the analysis stage of this thesis, the script that was developed from the thesis was found to perform marginally better but to an increased cost of 36 %. In the end the script that was based on the company’s manual way of working was deemed to perform better, the reason being the lower total costs and performing in an almost similar way.
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Lukošiūtė, Edita. "„Google” paieškos „AdWords” skelbimų efektyvumo vertinimas." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2014. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2014~D_20140605_123928-04024.

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Darbe yra analizuojamas „Google“ paieškos „AdWords“ skelbimų efektyvumas. Dėl didėjančios informacinių technologijų svarbos, dauguma vartotojų ieškosi informacijos apie produktus ir paslaugas bei perka juos internetu. Todėl reklamos kūrėjams tampa ypač aktualus efektyvių paieškos sistemos skelbimų kūrimo klausimas. Darbo tikslas – remiantis moksliniais reklamos efektyvumo vertinimo šaltiniais ir „Google“ paieškos „AdWords“ skelbimų efektyvumo vertinimo rezultatais, pateikti bendrą „AdWords“ skelbimų efektyvumo vertinimo ir skelbimų efektyvumo didinimo modelius. Magistro baigiamąjį darbą sudaro trys pagrindinės dalys. Pirmojoje, teorinėje dalyje, yra analizuojami skirtingų autorių požiūriai į reklamos efektyvumo vertinimą, yra pateikiami „Google“ paieškos „AdWords“ skelbimų vertinimo ypatumai. Analitinėje baigiamojo darbo dalyje yra atliekamas pasirinktų „Google“ paieškos „AdWords“ reklaminių kampanijų skelbimų efektyvumo vertinimas. Trečiojoje dalyje yra pateikiamas „Google“ paieškos „AdWords“ skelbimų efektyvumo vertinimo ir efektyvumo didinimo modeliai bei pateikiamos skelbimų efektyvumo didinimo priemonės.
The paper analyzes the effectiveness of „Google“ search engine „AdWords“ ads. Due to the growing importance of information technology , most users search for information about products and services and buy them online. Therefore the issue of ads effectiveness has become extremely important to every advertiser. The objective of this paper is to present general model of „Google“ search engine „AdWords“ ads effectiveness measurement and opportunities of ads effectiveness improvement, scientific resources of advertising effectiveness assessment and results of case analysis. Master's thesis consists of three main parts. In the first, theoretical part of the work introduces analysis, comparison of different authors approaches to the advertising activities performance by finding out methods and indicators, which assess the effectiveness of the ads. The analytical part is based on case study which analyzes effectiveness of particular „Google“ search engine „AdWords“ campaigns. The third part is intended for the model, which shows how to measure effectiveness of the „Google“ search engine „AdWords“ ads, and oppurtinities of ads effectiveness improvement.
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Sjöbro, Linus. "Annonsspårning för digitala medier : En systemjämförelse för uppföljning av annonskonvertering hos Facebook-annonser." Thesis, Mittuniversitetet, Institutionen för informationssystem och –teknologi, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:miun:diva-37296.

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Facebook is today the biggest ads platform in the world. This makes it strategi- cally smart for companies to run their ads on the platform. To follow up the result from these ads is an important part for the companies to know if the target audience is the right one. The purpose with this thesis was to investigate if it’s possible for the company Leeroy to develope their own system that follow up ad conversion for Facebook ads. But also investigate how to implement Facebook’s own system and if other systems could be used. From this two purposes a number of goals have been set, which all could be answered. A pilot study resulted in the gathering of information if an own solution could be implemented. The result of this pilot study results in the answer no, an own solution could not be implemented at this state. Through the pilot study a recommended solution could be presented where Facebook’s system is the recommended way to go. This result is based on a system comparison between Facebook and Google Firebase. This recommended solution has resulted in a implementation guide that Leeroy can use to implement Facebook SDK in their application portfolio based on React Native.
Facebook är idag världens största annonsplattform vilket gör det strategiskt smart för företag att annonsera sin produkt eller sina tjänster på plattformen. Att följa upp resultatet av dessa annonser är för företagen en viktig parameter för att veta om den annonserade målgruppen är rätt. Syftet med detta arbete var att undersöka om ett eget system för mobilapplikationer hos företaget Leeroy kan utvecklas för uppföljning av annonskonverteringar hos Facebook-annonser och hur Facebooks egna system implementeras och om andra system går att använda. Utifrån detta syfte kunde ett antal mål fastställas som alla kunde besvaras. Utifrån en förstudie kunde information insamlas om hurvida en egen lösning går att tillämpa. Vilket resulterat i svaret nej, det är idag inte möjligt att utveckla en egen lösning. Genom förstudiens resultat kan en rekommenderad lösning presenteras där Facebooks system rekommenderas utifrån en jämförelse mellan Facebook och Google Firebase. Denna rekommenderade lösning har resulterat i en implementationsguide som Leeroy kan använda för att implementera Facebook SDK i sin applikationsportfölj baserat på React Native.
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Čierna, Katarína. "Využitie PPC marketingu v mobilných reklamných kampaniach (Optimalizácia mobilných kampaní v AVG Technologies)." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-196959.

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The thesis is focused on most recent trends in the mobile marketing industry, paid mobile advertising market structure, size and processes. The aim of the thesis is to define the possibilities of using mobile advertising in two basic segments mobile advertising in search and mobile display advertising. It provides performance results of the paid mobile advertising campaigns and their role in the corporate practice. The last part provides in-depth view about use of mobile advertising at the company AVG Technologies. It illustrates how the company increased the number of app installations and factors that influence the effectiveness of in-app advertising campaigns in general.
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Ekendahl, Niklas. "Ada code generation support for Google Protocol Buffers." Thesis, Linköpings universitet, Databas och informationsteknik, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-102688.

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We now live in an information society where increasingly large volumes of data are exchanged between networked nodes in distributed systems. Recent years have seen a multitude of dierent serialization frameworks released to efficiently handle all this information while minimizing developer effort. One such format is Google Protocol Buers, which has gained additional code generation support for a wide variety of programming languages from third-party developers. Ada is a widely used programming language in safety-critical systems today. However, it lacks support for Protocol Buffers. This limits the use of Protocol Buffers at companies like Saab, where Ada is the language of choice for many systems. To amend this situation Ada code generation support for Protocol Buffers has been developed. The developed solution supports a majority of Protocol Buffers' language constructs, extensions being a notable exception. To evaluate the developed solution, an artificial benchmark was constructed and a comparison was made with GNATColl.JSON. Although the benchmark was artificial, data used by the benchmark followed the same format as an existing radar system. The benchmark showed that if serialization performance is a limiting factor for the radar system, it could potentially receive a significant speed boost from a substitution of serialization framework. Results from the benchmark reveal that Protocol Buffers is about 6 to 8 times faster in a combined serialization/deserialization performance comparison. In addition, the change of serialization format has the added benefit of reducing size of serialized objects by approximately 45%.
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Paroulek, Luboš. "Online marketingová strategie společnosti SEVT, a.s." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-85271.

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This dissertation deals with issues of online marketing strategy of the company SEVT a.s. The mening part dealts with issues of internet marketing in general including tools of internet marketing. In the next part situation analysis of the company itself is performed. In this dissertation company's websites are closely examined, including visitou analysis, konversion analysis and so on. The next part is dedicated to the SEO and SEM problematics. Company's websites are rated based on their SEO principles and effectiveness of the websites is evaluated. Tools of internet marketing used in the company are analysed in the part SEM. Aim of this dissertation is to evaluate current online marketing strategy and design a new strategy, that will be more effective in the usage of internet marketing tools and in the mening of web presentation of the company itself. This new strategy should lead to the increase in earnings from the online marketing actitivities of the company.
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Dvořáková, Ivana. "Návrh na optimalizáciu internetového predaja Triola a.s." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-199715.

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This diploma thesis demonstrates the importance of the internet sales in today's world, using an example of the real world company, Triola, which specializes in lingerie manufacturing. Objective of this thesis is behavioral analysis of the company's customers, followed by evaluation of this knowledge which results into recommendations on how to optimize internet sales and how to enhance the design and functionality to achieve this. Analysis and its evaluation are both based on the latest research in this field, which describes the customer's motivation for the internet shopping and the correlation between web design and impulsive shopping. Part of the analysis is also the comparison of trends in behavior of customers all across the world with customers from Czech Republic and with customers of Triola company, trying to identify trends that will likely affect the Triola company in the future. The thesis also comes up with important information about the customers of the Triola company and possible evolution of the internet sales and shows the different approaches for the Triola to take, in order to make internet shopping a pleasant experience for its customers and to raise the internet sales rates as a result.
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von, Wenckstern Michael. "Web applications using the Google Web Toolkit." Master's thesis, Technische Universitaet Bergakademie Freiberg Universitaetsbibliothek "Georgius Agricola", 2013. http://nbn-resolving.de/urn:nbn:de:bsz:105-qucosa-115009.

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This diploma thesis describes how to create or convert traditional Java programs to desktop-like rich internet applications with the Google Web Toolkit. The Google Web Toolkit is an open source development environment, which translates Java code to browser and device independent HTML and JavaScript. Most of the GWT framework parts, including the Java to JavaScript compiler as well as important security issues of websites will be introduced. The famous Agricola board game will be implemented in the Model-View-Presenter pattern to show that complex user interfaces can be created with the Google Web Toolkit. The Google Web Toolkit framework will be compared with the JavaServer Faces one to find out which toolkit is the right one for the next web project
Diese Diplomarbeit beschreibt die Erzeugung desktopähnlicher Anwendungen mit dem Google Web Toolkit und die Umwandlung klassischer Java-Programme in diese. Das Google Web Toolkit ist eine Open-Source-Entwicklungsumgebung, die Java-Code in browserunabhängiges als auch in geräteübergreifendes HTML und JavaScript übersetzt. Vorgestellt wird der Großteil des GWT Frameworks inklusive des Java zu JavaScript-Compilers sowie wichtige Sicherheitsaspekte von Internetseiten. Um zu zeigen, dass auch komplizierte graphische Oberflächen mit dem Google Web Toolkit erzeugt werden können, wird das bekannte Brettspiel Agricola mittels Model-View-Presenter Designmuster implementiert. Zur Ermittlung der richtigen Technologie für das nächste Webprojekt findet ein Vergleich zwischen dem Google Web Toolkit und JavaServer Faces statt
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Branchetti, Simone. "Color Watermarking Techniques for Text-based Media." Bachelor's thesis, Alma Mater Studiorum - Università di Bologna, 2020. http://amslaurea.unibo.it/22170/.

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The main focus in this thesis is text-based watermarking: that means embedding a secter payload of bits into a text, while keeping the text as unaltered as possible to make it harder to identifiy that a watermark happened at all. Using two Google Workplace add-ons we explore the efficacy, the ease of use and the portability of three structural watermarking techniques: Homoglyph-based watermarking, Space coloring-based watermarking and Grayscale based Watermarking. The latter two are techniques developed specifically for this thesis. Another important focus is the use of the Digital Object Identifer system as another level of protection for a document, using its metadata system like one would a Zero-watermarking technique.
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Books on the topic "Google ads"

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Jerome, Burg, ed. Bookmapping: Lit trips and beyond. Eugene, Or: International Society for Technology in Education, 2011.

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Google Adwords For Beginners: Learn How to Advertise, Market Products and Services Effectively Using Google Adwords Ads. Mihails Konoplovs, 2015.

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Editors of BottleTree Books LLC. Google Advertising A-z: Essential Adwords & Image Ads Tips for Getting the Most Clicks at the Lowest Cost. Bottletree Books, 2005.

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Google Advertising A-Z: Essential AdWords & Image Ads Tips for Getting the Most Clicks at the Lowest Cost. Collierville: BottleTree Books LLC, 2005.

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Lammenett, Erwin. Praxiswissen Online-Marketing: Affiliate-, Influencer-, Content- und E-Mail-Marketing, Google Ads, SEO, Social Media, Online- inklusive Facebook-Werbung. Springer Gabler, 2019.

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Ncube, Mike. Master Google Ads: A Step by Step Guide on How to Setup an Exceptional Campaign in Just 3 Hours and Manage It for Just 1 Hour a Week. Lulu Press, Inc., 2020.

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Google Apps Meets Common Core. Corwin Press, 2013.

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Galloway, Scott. Four: El adn Secreto de Amazon, Apple, Facebook y Google. Penguin Random House Grupo Editorial, 2018.

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Bolin, Michael. Closure: The Definitive Guide - Google Tools to Add Power to Your JavaScript. O'Reilly Media, Incorporated, 2010.

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Mexico by Motorcycle … in 1981: By BMW Motorcycle in 1981; By Google Streetview in 2014. Singapore, 2015.

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Book chapters on the topic "Google ads"

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Kamps, Ingo, and Daniel Schetter. "Google AdWords vs. Facebook Ads." In Performance Marketing, 283–87. Wiesbaden: Springer Fachmedien Wiesbaden, 2020. http://dx.doi.org/10.1007/978-3-658-30912-1_17.

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Kamps, Ingo, and Daniel Schetter. "Google AdWords vs. Facebook Ads." In Performance Marketing, 269–74. Wiesbaden: Springer Fachmedien Wiesbaden, 2017. http://dx.doi.org/10.1007/978-3-658-18453-7_17.

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Weller, Bart, and Lori Calcott. "Creating Ads and Landing Pages." In The Definitive Guide to Google AdWords, 133–58. Berkeley, CA: Apress, 2012. http://dx.doi.org/10.1007/978-1-4302-4015-0_7.

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Lammenett, Erwin. "Display- und Video-Werbung mit Google Ads." In Praxiswissen Online-Marketing, 395–415. Wiesbaden: Springer Fachmedien Wiesbaden, 2021. http://dx.doi.org/10.1007/978-3-658-32340-0_13.

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Schmietainski, Anke, and Kerstin Bischoff. "Im Netz gefunden werden – Suchmaschinenoptimierung und Google Ads." In FOM-Edition, 529–52. Wiesbaden: Springer Fachmedien Wiesbaden, 2019. http://dx.doi.org/10.1007/978-3-658-20279-8_39.

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Roberto, Dillon. "Setting up Unity Ads, IAPs, and Analytics." In 2D to VR with Unity5 and Google Cardboard, 235–36. Boca Raton : Taylor & Francis, CRC Press, [2017]: A K Peters/CRC Press, 2017. http://dx.doi.org/10.1201/9781315155272-16.

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Zhao, Fengpan, Pavel Skums, Alex Zelikovsky, Eric L. Sevigny, Monica Haavisto Swahn, Sheryl M. Strasser, and Yubao Wu. "Detecting Illicit Drug Ads in Google+ Using Machine Learning." In Bioinformatics Research and Applications, 171–79. Cham: Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-20242-2_15.

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Nisan, Noam, Jason Bayer, Deepak Chandra, Tal Franji, Robert Gardner, Yossi Matias, Neil Rhodes, et al. "Google’s Auction for TV Ads." In Automata, Languages and Programming, 309–27. Berlin, Heidelberg: Springer Berlin Heidelberg, 2009. http://dx.doi.org/10.1007/978-3-642-02930-1_26.

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Nisan, Noam. "Google’s Auction for TV Ads." In Lecture Notes in Computer Science, 553. Berlin, Heidelberg: Springer Berlin Heidelberg, 2009. http://dx.doi.org/10.1007/978-3-642-04128-0_49.

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Gupta, Ashish, and Jeff Shute. "High-Availability at Massive Scale: Building Google’s Data Infrastructure for Ads." In Real-Time Business Intelligence and Analytics, 63–81. Cham: Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-24124-7_5.

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Conference papers on the topic "Google ads"

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Pak, Burcu Kuleli, Bora Mocan, Sema Yildiz Yoldas, and Nese Baz. "Development of Autonomous Intelligent System for Google Ads." In 2018 Thirteenth International Conference on Digital Information Management (ICDIM). IEEE, 2018. http://dx.doi.org/10.1109/icdim.2018.8847128.

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Liang, J. J., H. T. Yang, W. T. Sun, and J. J. Gao. "PSO-based CNN for Keyword Selection on Google Ads." In 2019 IEEE Congress on Evolutionary Computation (CEC). IEEE, 2019. http://dx.doi.org/10.1109/cec.2019.8790333.

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Conti, Mauro, Vittoria Cozza, Marinella Petrocchi, and Angelo Spognardi. "TRAP: Using Targeted ads to unveil Google personal profiles." In 2015 IEEE International Workshop on Information Forensics and Security (WIFS). IEEE, 2015. http://dx.doi.org/10.1109/wifs.2015.7368607.

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Cirlugea, Mihaela, Paul Farago, and Sorin Hintea. "Statistical Study of Small Business Customers using Facebook Ads and Google Analytics." In 2020 43rd International Conference on Telecommunications and Signal Processing (TSP). IEEE, 2020. http://dx.doi.org/10.1109/tsp49548.2020.9163447.

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Plotnikov, Andrei. "Cost per click prediction in Google Ads on the example of the topic of self-employment." In DEFIN-2021: IV INTERNATIONAL SCIENTIFIC AND PRACTICAL CONFERENCE. New York, NY, USA: ACM, 2021. http://dx.doi.org/10.1145/3487757.3490815.

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Tang, Shaojie. "Robust Advertisement Allocation." In Twenty-Sixth International Joint Conference on Artificial Intelligence. California: International Joint Conferences on Artificial Intelligence Organization, 2017. http://dx.doi.org/10.24963/ijcai.2017/617.

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With the rapid growth of e-commerce and World Wide Web, internet advertising revenue has surpassed broadcast revenue very recently. As online advertising has become a major source of revenue for online publishers, such as Google and Amazon, one problem facing them is to optimize the ads selection and allocation in order to maximize their revenue. Although there is a rich body of work that has been devoted to this field, uncertainty about models and parameter settings is largely ignored in existing algorithm design. To fill this gap, we are the first to formulate and study the \emph{Robust Ad Allocation} problem, by taking into account the uncertainty about parameter settings. We define a Robust Ad Allocation framework with a set of candidate parameter settings, typically derived from different users or topics. Our main aim is to develop robust ad allocation algorithms, which can provide satisfactory performance across a spectrum of parameter settings, compared to the (parameter-specific) optimum solutions. We study this problem progressively and propose a series of algorithms with bounded approximation ratio.
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Nisan, Noam. "Google's Auction for TV Ads." In Proceedings of the Twenty-First Annual ACM-SIAM Symposium on Discrete Algorithms. Philadelphia, PA: Society for Industrial and Applied Mathematics, 2010. http://dx.doi.org/10.1137/1.9781611973075.60.

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Agung, Budie, Syaefulloh Syaefulloh, Iwan Moh Ridwan, A. Muslim Hadi Mamun, Deden Sumpena, and Qiqi Yulianti Zakiah. "Google Form-Based Learning Assessment." In Proceedings of the 3rd Asian Education Symposium (AES 2018). Paris, France: Atlantis Press, 2019. http://dx.doi.org/10.2991/aes-18.2019.118.

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Carlson, Charles, and Jennifer Georgen. "TEACHING COASTAL GEOLOGY USING INTERACTIVE GOOGLE TECHNOLOGY." In GSA Annual Meeting in Seattle, Washington, USA - 2017. Geological Society of America, 2017. http://dx.doi.org/10.1130/abs/2017am-300915.

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van der Pluijm, Ben, and Josh Williams. "ENHANCED GOOGLE EARTH WEB (EGEW): GEOTRIPS AND GEOEXPLORATIONS." In GSA 2020 Connects Online. Geological Society of America, 2020. http://dx.doi.org/10.1130/abs/2020am-352372.

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Reports on the topic "Google ads"

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Cavalli, Nicolò. Future orientation and fertility: cross-national evidence using Google search. Verlag der Österreichischen Akademie der Wissenschaften, December 2020. http://dx.doi.org/10.1553/populationyearbook2020.res06.

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Using digital traces to investigate demographic behaviours, I leverage in this paper aggregated web search data to develop a Future Orientation Index for 200 countries and territories across the world. This index is expressed as the ratio of Google search volumes for ‘next year’ (e.g., 2021) to search volumes for ‘current year’ (e.g., 2020), adjusted for country-level internet penetration rates. I show that countries with lower levels of future orientation also have higher levels of fertility. Fertility rates decrease quickly as future orientation levels increase; but at the highest levels of future orientation, this correlation flattens out. Theoretically, I reconstruct the role that varying degrees of future orientation might play in fertility decisions by incorporating advances in behavioural economics into a traditional quantity-quality framework à la Becker.
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Cruz, Cesi, Philip Keefer, and Carlos Scartascini. The Database of Political Institutions 2020 (DPI2020). Inter-American Development Bank, January 2021. http://dx.doi.org/10.18235/0003049.

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The Database of Political Institutions presents institutional and electoral results data such as measures of checks and balances, tenure and stability of the government, identification of party affiliation and ideology, and fragmentation of opposition and government parties in the legislature. The current version of the database expands its coverage to about 180 countries for 45 years, 1975-2020. It has become one of the most cited databases in comparative political economy and comparative political institutions, with more than 4,500 article citations on Google Scholar as of December 2020.
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Almulihi, Qasem, and Asaad Shujaa. Does Departmental Simulation and Team Training Program Reduce Medical Error and Improve Quality of Patient Care? A Systemic Review. INPLASY - International Platform of Registered Systematic Review and Meta-analysis Protocols, March 2022. http://dx.doi.org/10.37766/inplasy2022.3.0006.

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Review question / Objective: This systematic review aimed to assess whether human simulations or machine stimulations programs would help to prevent medical errors and improve patient safety. Information sources: The search terms “Medical Simulation” [Mesh], “Medication Errors” [Mesh], “Patient safety” [Mesh] were implemented, to be as specific and selective as possible. We searched for all the publications in the Medline database, Web of Science, and Google Scholar from 2000 (when the idea of simulation in healthcare to prevent ME was employed for the first time by the Institute of Medicine (IOM)) to Feb 2022 with only English language-based literature Electronic databases.
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Jafrin, Sarah, Md Abdul Aziz, and Mohammad Safiqul Islam. Elevated levels of pleiotropic interleukin-6 (IL-6) and interleukin-10 (IL-10) are critically involved with the severity and mortality of COVID-19: An updated longitudinal meta-analysis and systematic review on 147 studies. INPLASY - International Platform of Registered Systematic Review and Meta-analysis Protocols, April 2022. http://dx.doi.org/10.37766/inplasy2022.4.0046.

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Review question / Objective: How were serum IL-6 and IL-10 linked with the severity and mortality of COVID-19 patients? To evaluate the role of IL-6 and IL-10 in the development of the severity or morality of COVID-19 patients. The outcomes (mean difference) were calculated between the severe vs. non-severe COVID-19 patients and non-survival vs. survival patients to evaluate the risk of severity or mortality. Condition being studied: Severity and mortality among the COVID-19 patients. Information sources: The international scientific authorized databases such as Google Scholar, PubMed, Embase, CNKI, Cochrane Library, and Web of science were used as primary sources to identify and collect the eligible literature. Additional secondary databases were also comprehensively searched to extract more related studies.
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Hogenes, Annemiek, Christiaan Overduin, Cornelis Slump, Cornelis van Laarhoven, Jurgen Fütterer, Richard ten Broek, and Martijn Stommel. The Influence of Irreversible Electroporation Parameters on the Size of the Ablation Zone and Thermal Effects: a Systematic Review. INPLASY - International Platform of Registered Systematic Review and Meta-analysis Protocols, March 2022. http://dx.doi.org/10.37766/inplasy2022.3.0161.

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Review question / Objective: The aim of this study was to review the effect of irreversible electroporation (IRE) parameter settings on the size of the ablation zone and occurrence of thermal effects. Information sources: A search was performed in PubMed (also including MEDLINE), Web of Science, Embase, Institute of Electrical and Electronics Engineers (IEEE) Xplore Digital Library and American Society of Mechanical Engineers (ASME) Digital Collection. Of all conference abstracts of which no full text article was present in the title and abstract search, a web-based search (Google Scholar, ResearchGate, author and co-author name(s) in Embase) was done to investigate whether a full text article was available. A manual search of the reference lists of relevant (included) articles was performed to find articles which were not found by the initial search. The corresponding author was approached by e-mail (in case the contact details were available) when the full text of a relevant abstract (e.g. conference abstract) could not be found to verify whether the results were published as full text. The study was excluded when the full text could not be found or provided.
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Lamontagne, M. Macroseismic information for the 1935 moment magnitude 6.1 earthquake, near Témiscamingue, Quebec. Natural Resources Canada/CMSS/Information Management, 2021. http://dx.doi.org/10.4095/329136.

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The November 1st, 1935, Témiscaming earthquake occurred within 20 km of the town of Témiscaming, Quebec. This earthquake was felt west to Fort William (now part of Thunder Bay), Ontario, east to Saint John, New Brunswick, and south to Kentucky and Virginia. Damaged chimneys were reported in Témiscaming, Quebec, and North Bay and Mattawa, Ontario. In the epicentral region, rockfalls were observed as well as cracks in gravel and sand along the shores of islands and lakes. Some 350 km away from the epicentre, near Parent, Quebec, earthquake vibrations triggered a 30 metre slide of railroad embankment. Numerous aftershocks were felt in Témiscaming and Kipawa during the following months, the largest rated as magnitude ML 5.4 (or mN 4.9). For the main shock and its largest aftershock, this Open File Report provides the available macroseismic information interpreted on the Modified Mercalli Intensity Scale using newspaper accounts as the main source of information for Canada. Macroseismic information from total of 126 localities in Canada and nearly 900 communities in the US (from the NOAA database of intensities) are tabulated in a Microsoft Excel spreadsheet. When available, newspaper clippings are included, together with some original damage accounts, photographs and scientific reports. The Open File also includes a Google Earth kmz file that allows the felt information reports to be viewed in a spatial tool.
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Herbert, George, and Lucas Loudon. The Size and Growth Potential of the Digital Economy in ODA-eligible Countries. Institute of Development Studies (IDS), December 2021. http://dx.doi.org/10.19088/k4d.2021.016.

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This rapid review synthesises evidence on the current size of the digital market, the countries promoting development of digital business and their approach through Trade Policies or Incentive Frameworks, and the current and potential size of the market with the UK / China / US / other significant countries. It draws on a variety of sources, including reports by international organisations (such as the World Bank and OECD), grey literature produced by think tanks and the private sector, and peer reviewed academic papers. A high proportion of estimates of the size of the digital economy come from research conducted by or for corporations and industry bodies, such as Google and the GSMA (which represents the telecommunications industry). Their research may be influenced by their business interests, the methodologies and data sources they utilise are often opaque, and the information required to critically assess findings is sometimes missing. Given this, the estimates presented in this review are best seen as ballpark figures rather than precise measurements. A limitation of this rapid evidence review stems from the lack of consistent methodologies for estimating the size of the digital economy. The OECD is attempting to develop a standard approach to measuring the digital economy across the national accounts of the G20, but this has not yet been finalised. This makes comparing the results of different studies very challenging. The problem is particularly stark in low income countries, where there are frequently huge gaps in the relevant data.
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Hart, Tim, Mary Wickenden, Stephen Thompson, Yul Derek Davids, Gary Pienaar, Mercy Ngungu, Yamkela Majikijela, et al. Socio-Economic Wellbeing and Human Rights-Related Experiences of People with Disabilities in Covid-19 Times in South Africa. Institute of Development Studies (IDS), January 2022. http://dx.doi.org/10.19088/ids.2022.013.

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During the early months of the global pandemic the international Disability Rights Monitor group survey illustrated the circumstances of persons with disabilities around the world. Gradually literature on the situation for persons with disabilities in sub-Saharan Africa started to emerge. As members of an informal network looking at issues affecting this group, some of the authors of this report realised that much of the research done was not specifically focusing on their perceptions during the pandemic and that it was not using the WG-SS questions. Having noticed a gap in the type of data being collected by other scholars and the media, this small informal network identified a need for a survey that would look at both experiences and perceptions of persons with disabilities focussing on lived experiences of socioeconomic impacts and access to human rights during the pandemic in South Africa. This report summarises some of the key findings of the study, which was conducted on-line using Google Forms from the 1 July to 31 August 2021. All percentages displayed are rounded to the nearest percent and this may affect what is displayed in charts. While we cite some literature in this report, a separate literature review was written by the team, and was used to guide the research and focus the questions.
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DeSantis, John, and Jeffery Roesler. Longitudinal Cracking Investigation on I-72 Experimental Unbonded Concrete Overlay. Illinois Center for Transportation, February 2022. http://dx.doi.org/10.36501/0197-9191/22-002.

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A research study investigated longitudinal cracking developing along an experimental unbonded concrete overlay (UBOL) on I-72 near Riverton, Illinois. The project evaluated existing literature on UBOL (design, construction, and performance), UBOL case studies, and mechanistic-empirical design procedures for defining the mechanisms that are contributing to the observed distresses. Detailed distress surveys and coring were conducted to assess the extent of the longitudinal cracking and faulting along the longitudinal lane-shoulder joint. Coring over the transverse contraction joints in the driving lane showed stripping and erosion of the dense-graded hot-mix asphalt (HMA) interlayer was the primary mechanism initiating the longitudinal cracks. Cores from the lane-shoulder joint confirmed stripping and erosion was also occurring there and leading to the elevation difference between the driving lane and shoulder. Field sections by surrounding state departments of transportation (DOTs), such as Iowa, Michigan, Minnesota, Missouri, and Pennsylvania, with similar UBOL design features to the I-72 section were examined. Site visits were performed in Illinois, Michigan, Minnesota, and Pennsylvania, while other sections were reviewed via state DOT contacts as well as Google Earth and Maps. Evidence from other DOTs suggested that HMA interlayers, whether dense graded or drainable, could experience stripping, erosion, and instability under certain conditions. An existing performance test for interlayers, i.e., Hamburg wheel-tracking device, and current models reviewed were not able to predict the distresses on I-72 eastbound. Adapting a dynamic cylinder test is a next step to screen HMA interlayers (or other stabilized layers) for stripping and erosion potential. To slow down the cracking and faulting on I-72 eastbound, sealing of the longitudinal lane-shoulder joint and driving lane transverse joints is suggested. To maximize UBOL service life, an HMA overlay will minimize water infiltration into the interlayer system and significantly slow down the HMA stripping and erosion mechanism that has led to longitudinal cracking and lane-shoulder faulting.
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Lazonick, William, and Matt Hopkins. Why the CHIPS Are Down: Stock Buybacks and Subsidies in the U.S. Semiconductor Industry. Institute for New Economic Thinking Working Paper Series, September 2021. http://dx.doi.org/10.36687/inetwp165.

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The Semiconductor Industry Association (SIA) is promoting the Creating Helpful Incentives to Produce Semiconductors (CHIPS) for America Act, introduced in Congress in June 2020. An SIA press release describes the bill as “bipartisan legislation that would invest tens of billions of dollars in semiconductor manufacturing incentives and research initiatives over the next 5-10 years to strengthen and sustain American leadership in chip technology, which is essential to our country’s economy and national security.” On June 8, 2021, the Senate approved $52 billion for the CHIPS for America Act, dedicated to supporting the U.S. semiconductor industry over the next decade. As of this writing, the Act awaits approval in the House of Representatives. This paper highlights a curious paradox: Most of the SIA corporate members now lobbying for the CHIPS for America Act have squandered past support that the U.S. semiconductor industry has received from the U.S. government for decades by using their corporate cash to do buybacks to boost their own companies’ stock prices. Among the SIA corporate signatories of the letter to President Biden, the five largest stock repurchasers—Intel, IBM, Qualcomm, Texas Instruments, and Broadcom—did a combined $249 billion in buybacks over the decade 2011-2020, equal to 71 percent of their profits and almost five times the subsidies over the next decade for which the SIA is lobbying. In addition, among the members of the Semiconductors in America Coalition (SIAC), formed specifically in May 2021 to lobby Congress for the passage of the CHIPS for America Act, are Apple, Microsoft, Cisco, and Google. These firms spent a combined $633 billion on buybacks during 2011-2020. That is about 12 times the government subsidies provided under the CHIPS for America Act to support semiconductor fabrication in the United States in the upcoming decade. If the Congress wants to achieve the legislation’s stated purpose of promoting major new investments in semiconductors, it needs to deal with this paradox. It could, for example, require the SIA and SIAC to extract pledges from its member corporations that they will cease doing stock buybacks as open-market repurchases over the next ten years. Such regulation could be a first step in rescinding Securities and Exchange Commission Rule 10b-18, which has since 1982 been a major cause of extreme income inequality and loss of global industrial competitiveness in the United States.
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