To see the other types of publications on this topic, follow the link: Google ads.
Journal articles on the topic 'Google ads'
Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles
Consult the top 50 journal articles for your research on the topic 'Google ads.'
Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.
You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.
Browse journal articles on a wide variety of disciplines and organise your bibliography correctly.
1
Lee, Micky. "Google ads and the blindspot debate." Media, Culture & Society 33, no. 3 (April 2011): 433–47. http://dx.doi.org/10.1177/0163443710394902.
Full text
2
Kolar, Carrie. "Grow Your Membership With Google Ads." Membership Management Report 12, no. 11 (October 14, 2016): 3. http://dx.doi.org/10.1002/mmr.30516.
Full text
3
Wenning, Sebastian. "Use and E ffect of Google Ads Effect of Google Ads for M arketing S uccess." International Journal of Management and Humanities 6, no. 3 (November 30, 2021): 23–26. http://dx.doi.org/10.35940/ijmh.b1402.116321.
Full textAbstract:
The present article examines success factors by using and implementing google ads in enterprises. In order to assess the importance of google ads for marketing success, the first step is to classify the importance of google as a search platform. Measured in terms of page views, google was the clear market leader in the search engine market with a market share of 87.66 percent, ahead of Bing and Yahoo. 5.8 billion search queries per day - two trillion search queries per year - also generate opportunities for companies to present themselves and win customers. The results of this research suggest that the keyword for successful online marketing in SEA focuses on relevance. Only if content is created that, in addition to the actual promotion of a product or service, leads to further and for the user target-oriented information, the campaign experiences a quality upgrade, which not only affects the ranking and quality factors, but also the conversion behavior of customers. Based on the execution of a literature review, which has been carried out with emphasis on empirical studies and essays since 2010, four main success factors, such as presentation and content of the website, accordingly keyword marketing, the complementary use of analytics, and ad extension have been evolved.
4
Szymański, Grzegorz. "Google Ads Campaigns in Promotional Activities of Theaters." Marketing of Scientific and Research Organizations 37, no. 3 (September 1, 2020): 73–86. http://dx.doi.org/10.2478/minib-2020-0023.
Full textAbstract:
AbstractAlthough the pace of life is very high today, young people spend free time among applications and electronic devices, but theatrical performances are relatively popular nonetheless. Theaters to appeal to young people should use online tools as a basic form of advertising. One of the most popular forms of e-marketing is the search engine SEM. The research question was formulated in the form: do the theaters advertise in paid search results PPC? To answer this question, we analyzed the search results on Google, including AdWords ads, among Polish theaters for popular keywords. By analyzing the results obtained, it can be said that definitely theaters do not use PPC as an advertising tool. Among the popular keywords only 5 theaters were identified using this form, which represents less than 3% of all the theaters in Poland. The reasons for low popularity are the high costs and the lack of advertising due to the relatively large number of contemporary theater customers.
5
Sijabat, Bertinus. "Analisis Keputusan Membeli Berbasis Brand Awareness sebagai Impak Google Ads dan Facebook Ads (Kajian Pelanggan Lazada)." Syntax Idea 3, no. 3 (March 19, 2021): 444. http://dx.doi.org/10.36418/syntax-idea.v3i3.1060.
Full textAbstract:
Penelitian ini bertujuan untuk menguji analisis keputusan pembelian berbasis Brand Awareness sebagai dampak pada Google Ads dan iklan Facebook. Penelitian dilakukan terhadap 97 responden yang merupakan pelanggan Lazada. Hasil penelitian ini menunjukkan: 1). Variabel Google Ads (X1) dengan brand awareness (Y1) terbukti memiliki efek dan efek yang signifikan terhadap brand awareness, dengan parameter koefisien 0,5081 (P Value <0,05) sebesar 0,0000. Hal ini menunjukkan bahwa variabel Google Ads memiliki efek signifikan pada variabel brand awareness (Y1). 2). Variabel iklan Facebook (X2) dengan brand awareness (Y1) terbukti berpengaruh dan signifikan terhadap brand awareness dengan parameter koefisien 0,3447 dan P Value < 0,05 dari 0,0000. Ini menunjukkan bahwa variabel Iklan Facebook mempengaruhi variabel brand awareness (Y1). 3). Variabel Google Ads (X1) dengan keputusan pembelian (Y2) terbukti memiliki efek signifikan pada keputusan pembelian dengan parameter koefisien 0,2385 dan nilai P<0,05 sebesar 0,0009. Ini menunjukkan bahwa variabel Google Ads mempengaruhi variabel keputusan pembelian (Y2). 4). Variabel iklan Facebook (X2) dengan keputusan pembelian (Y2) terbukti memiliki efek dan efek yang signifikan pada keputusan pembelian yaitu dengan parameter koefisien 0,2761 dan P Value<0,05 dari 0,0020. Ini menunjukkan bahwa variabel iklan Facebook mempengaruhi variabel keputusan pembelian (Y2). 5). Variable brand awareness (Y1) dengan keputusan untuk membeli (Y2) terbukti berpengaruh dan signifikan terhadap keputusan pembelian dengan parameter koefisien 0,4497 dan nilai P < 0,05 dari 0,0000. Ini menunjukkan bahwa variabel Brand Awareness terbukti memiliki efek pada variabel keputusan pembelian (Y2).
6
Liang, Jing, Haotian Yang, Jiajia Gao, Caitong Yue, Shilei Ge, and Boyang Qu. "MOPSO-Based CNN for Keyword Selection on Google Ads." IEEE Access 7 (2019): 125387–400. http://dx.doi.org/10.1109/access.2019.2937339.
Full text
7
Cidre Serrano, Wilmarie, Mary-Margaret Chren, Jack S. Resneck, Nepheli N. Aji, Sherry Pagoto, and Eleni Linos. "Online Advertising for Cancer Prevention: Google Ads and Tanning Beds." JAMA Dermatology 152, no. 1 (January 1, 2016): 101. http://dx.doi.org/10.1001/jamadermatol.2015.3998.
Full text
8
Datta, Amit, Michael Carl Tschantz, and Anupam Datta. "Automated Experiments on Ad Privacy Settings." Proceedings on Privacy Enhancing Technologies 2015, no. 1 (April 1, 2015): 92–112. http://dx.doi.org/10.1515/popets-2015-0007.
Full textAbstract:
Abstract To partly address people’s concerns over web tracking, Google has created the Ad Settings webpage to provide information about and some choice over the profiles Google creates on users. We present AdFisher, an automated tool that explores how user behaviors, Google’s ads, and Ad Settings interact. AdFisher can run browser-based experiments and analyze data using machine learning and significance tests. Our tool uses a rigorous experimental design and statistical analysis to ensure the statistical soundness of our results. We use AdFisher to find that the Ad Settings was opaque about some features of a user’s profile, that it does provide some choice on ads, and that these choices can lead to seemingly discriminatory ads. In particular, we found that visiting webpages associated with substance abuse changed the ads shown but not the settings page. We also found that setting the gender to female resulted in getting fewer instances of an ad related to high paying jobs than setting it to male. We cannot determine who caused these findings due to our limited visibility into the ad ecosystem, which includes Google, advertisers, websites, and users. Nevertheless, these results can form the starting point for deeper investigations by either the companies themselves or by regulatory bodies.
9
Damon, James, Edwin Henneken, and Alberto Accomazzi. "Managing Institutional Bibliographies using the ADS API: A new workflow using Google Sheets." EPJ Web of Conferences 186 (2018): 12003. http://dx.doi.org/10.1051/epjconf/201818612003.
Full textAbstract:
Curating institutional bibliographies with the ADS web interface is currently a manual process that scales with the number of search terms. Long author lists and institutions with multiple sub-organizations or name variations increase the workload. Review work is monotonous and can take significant time depending on the size of the institution and the frequency of reviews. Consequently, bibliographies generated in this way are costly and may suffer from human error. We propose a semi-automated workflow that uses an iterative approach to discovery with ADS’s new search engine and a recently developed Google Sheets add on. First, affiliation strings from a user created spreadsheet are searched with the ADS API and for each result the matched affiliation and the paired author are retrieved. Next, each author name string is searched and items where that author is paired with an empty affiliation field are retrieved. The results from both queries are then compiled into output sheets with pertinent information for manual review. Finally, the selected items can be added to an ADS library from the Google Sheets interface. The tool can also use previously rejected affiliation strings to flag false positives in subsequent queries. Curators do not need to have extensive technical skills in order to use the workflow and they can help improve the ADS by opting to share ORCIDs, author synonyms, and affiliation synonyms.
10
Giraldo-Romero, Yessica-Ileana, Carmen Pérez-de-los-Cobos-Agüero, Francisco Muñoz-Leiva, Elena Higueras-Castillo, and Francisco Liébana-Cabanillas. "Influence of Regulatory Fit Theory on Persuasion from Google Ads: An Eye Tracking Study." Journal of Theoretical and Applied Electronic Commerce Research 16, no. 5 (March 31, 2021): 1165–85. http://dx.doi.org/10.3390/jtaer16050066.
Full textAbstract:
Search engine marketing accounts for a high percentage of investment in platforms such as Google. Several studies have confirmed that users have a negative bias towards advertisements, so we apply social psychology theories via the elaboration probability model in this analysis. In this research, we modify the types of ads shown on Google’s results pages using the regulatory focus and fit and message framing theory to study attentional and behavioral responses with eye-tracking technology and cognitive responses from self-report measures. The results confirm a negative bias towards ads and a preference for organic results. Although promotion-framed ads seem to be more persuasive than neutral and prevention-framed ads, it was not possible to prove compliance with regulatory fit in this field through survey-based studies.
11
Sharma, Divya, Agam Gupta, Arqum Mateen, and Sankalp Pratap. "Making sense of the changing face of Google’s search engine results page: an advertiser’s perspective." Journal of Information, Communication and Ethics in Society 16, no. 1 (March 12, 2018): 90–107. http://dx.doi.org/10.1108/jices-06-2017-0035.
Full textAbstract:
Purpose Google commands approximately 70 per cent of search market share worldwide, resulting in businesses investing heavily in search engine advertising on Google to target potential customers. Recently, Google changed the way in which content and ads were displayed on the search engine results page. This reshuffling of content and ads is expected to affect the advertisers who advertise on Google and/or use it to drive traffic to their websites. The purpose of this study is to analyze the impact of these changes on various stakeholders. Design/methodology/approach Data have been collected from various sources on the internet including blogs and discussion forums. Netnography has been used as it allows a detailed evaluation of the consumers’ needs, wants and choices in a virtual space. Findings The average cost-per-click for ads on the top positions is expected to increase. Advertisers whose ads usually occupy the lower positions would be adversely affected. To counter this, more emphasis should be placed on ad extensions and on product listing ads. In addition, organizations would benefit from increased efforts on search engine optimization. Practical implications A variety of coping strategies have been developed that can help marketers to successfully navigate through the change, including the use of ad extensions and the use of product listing ads. Originality/value This practice-focused paper offers guidelines for digital marketers to use sponsored search more effectively as part of their arsenal in light of some important changes recently made by Google. The potential of netnography as a research methodology has also been expanded by using it in a novel setting and in drawing up actionable insights.
12
Родина, Мария. "Оптимизация рекламных кампаний в сервисах «Яндекс.Директ» и Google Ads на примере частной медицинской клиники." Интернет-маркетинг 4 (2020): 284–302. http://dx.doi.org/10.36627/2619-1369-2020-4-4-284-302.
Full text
13
Akbar, Yopi Hidayatul. "Implementasi Teknik Remarketing Menggunakan Tools Google Analytics untuk Melakukan Promosi PMB Tertarget." INTERNAL (Information System Journal) 3, no. 2 (January 4, 2021): 27–40. http://dx.doi.org/10.32627/internal.v3i2.53.
Full textAbstract:
Marketing strategy is very important for companies where marketing strategy is a way of achieving the goals of a company, because the potential to sell a proposition is limited to the number of people who see it. With the conventional marketing concept, the target to achieve the goal cannot be maximized, it only eliminates time and cost. With the large number of smartphone users and information technology today, digital marketing techniques will be more efficient, because marketing targets can be managed to only certain segments. The application of remarketing techniques is of course not only done by google analytics, but also Facebook ads to monitor events or user interactions with ads that have reached certain locations. At this time, implementing the remarketing method on Google Analytics and Facebook Ads by utilizing research events and ad conversion so that data that has interacted with ads on Facebook will also enter into tracking data. From the analysis of the results that have been carried out by the author, it can be concluded that online marketing techniques with the application of appropriate remarketing techniques will be able to increase visitor traffic. The evaluation results are expected to be a good solution and recommendations for online promotion so that the results can be targeted as expected.
14
Gómez-Carmona, Diego, Serafín Cruces-Montes, Pedro Pablo Marín-Dueñas, César Serrano-Domínguez, Alberto Paramio, and Antonio Zayas García. "Do You See It Clearly? The Effect of Packaging and Label Format on Google Ads." Journal of Theoretical and Applied Electronic Commerce Research 16, no. 5 (May 20, 2021): 1648–66. http://dx.doi.org/10.3390/jtaer16050093.
Full textAbstract:
The nature of e-commerce prevents the perception of the intrinsic and sensory attributes of wine. In the virtual environment, visual cues allow consumers to perceive the product, determine their attitude and form a preference. Users will choose one product or another based on the visual appeal of the advertisements they have seen. Wine marketers must consider the importance of the advertisement elements and attract the consumer’s attention. Optimizing the elements included in these messages can help capture consumers’ attention and achieve a higher click-through rate on the ads. The main objective of this work is to analyse the awareness that different advertisements achieve. Specifically, we use a 2 × 2 × 2 experimental design where we manipulate the packaging format (single bottle vs. pack), labelling (bottle without label vs. labelled bottle) for wine ads (white and red). To analyse attention, we used an eye-tracking methodology. The main results suggest that attention is captured more quickly with an individual bottle without a label than with a particular bottle with a label in Google ads. However, ads showing packs of bottles with labels get more attention than ads using packs of bottles without labels.
15
Contrera, Malena, and Leonardo Torres. "Algoritmos, viralização e contágio psíquico: o agravamento da industrialização do espírito." Texto Digital 16, no. 2 (December 22, 2020): 93–112. http://dx.doi.org/10.5007/1807-9288.2020v16n2p93.
Full textAbstract:
O artigo apresenta os algoritmos da rede social Facebook e da plataforma Google e os relaciona com a problemática do dataísmo propondo-se a refletir sobre esta relação e os processos de eclosão de conteúdos simbólicos específicos do Imaginário, por um lado, e, por outro, o que poderíamos chamar de estratégias de contágio psíquico. Sabendo ser possível identificar esses processos de irrupção simbólica em indicadores como o G. Trends e Facebook ads, analise-se a utilização destes dados por instituições (Google e Facebook e seus clientes) em estratégias de sugestão e de manobra das pautas sociais, bem como das afetividades que essas pautas convocam. Diante disso, utiliza-se como método a análise descritiva da ferramenta Google Trends e Facebook ads, discutindo seu uso para os Estudos do Imaginário.
16
Kamiński, Mikołaj, Igor Łoniewski, and Wojciech Marlicz. "‘Dr. Google, I have a stomach ache’ – seasonal variations in abdominal pain: a 4-year retrospective data analysis from Google Ads keywords planner." Therapeutic Advances in Gastroenterology 13 (January 2020): 175628482093174. http://dx.doi.org/10.1177/1756284820931744.
Full textAbstract:
Background: Internet traffic may reflect the prevalence of real-world ailments. The aim of this study was to analyse queries associated with abdominal pain and to investigate seasonal frequency and trends of searches in Poland. Methods: We analysed mean search volume from March 2015 to February 2019 of keywords associated with ‘abdominal pain’ in the Polish language generated from the Google Ads Planner. Keywords were categorised by location, feature or type of pain, concurrent symptoms, frequency and patient groups, etc. We compared differences in search volumes across seasons and years. Results: Overall, 24,673,430 queries were associated with abdominal pain in the period analysed. The number of searches associated with abdominal pain in winter increased by ~30% compared with queries searched in summer. There were significantly more searches related to abdominal pain located in the epigastric, umbilical, hypogastrium, left lumbar, left iliac and right iliac regions combined with vomiting or fever, and acute or burning sensation in cold months. We did not observe any specific patterns of pain in the right lumbar or left hypochondrium region, co-presence of flatulence, acute, cramping or persistent/chronic or strong abdominal pain. Conclusion: Internet queries associated with abdominal pain and related factors have increased in the past 4 years and present a seasonal pattern. Google Ads may be a valuable tool to assess the prevalence of complaints in under-researched regions. The observed trends in queries related to abdominal pain merely reflect the scale of the problem. The reported pattern should be verified in epidemiological studies.
17
Aliceda, Rodolfo Ignácio, and Tarcisio Teixeira. "A responsabilidade do google ads por danos oriundos de conteúdo gerado por seus anunciantes." Scientia Iuris 25, no. 2 (July 30, 2021): 107. http://dx.doi.org/10.5433/2178-8189.2021v25n2p107.
Full textAbstract:
A pesquisa objetiva compreender qual o tipo de responsabilidade civil aplica-se ao provedor de aplicação Google Ads em situação de danos decorrentes de conteúdo gerado pelos seus anunciantes em seu serviço de links patrocinados. Analisou-se as características da internet, os danos e possibilidade de regulação do espaço virtual, levando-se em conta a técnica do local, a responsabilidade civil em seu conceito e função, juntamente com seus tipos objetivo e subjetivo, focando no tipo previsto no artigo 19 da Lei n° 12.965/14 -Marco civil da Internet. Referido artigo de lei leva em consideração os aspectos técnicos e legais da internet, não aplicando a responsabilidade objetiva, tanto pelo risco quanto pela vontade do legislador, aos provedores de aplicação, que devem presar pela liberdade de informação e vedação à censura. O resultado é a compreensão de que o Google Ads possui responsabilidade subjetiva por danos que o conteúdo dos links dos anunciantes venha a causar, configurando-se quando o provedor se omite em cumprir com a ordem judicial de retirada do conteúdo e/ou outras obrigações impostas pelo Judiciário, após devidamente notificado, mantendo-se inerte. Utilizou-se da fonte bibliográfica de pesquisa, doutrinária, legal e jurisprudencial, na forma dissertativa, aplicando a metodologia da dedução.
18
Moseson, Heidi, Alexandra Wollum, Jane W. Seymour, Carmela Zuniga, Terri-Ann Thompson, and Caitlin Gerdts. "Comparison of Facebook, Google Ads, and Reddit for the Recruitment of People Who Considered but Did Not Obtain Abortion Care in the United States: Cross-sectional Survey." JMIR Formative Research 5, no. 2 (February 24, 2021): e22854. http://dx.doi.org/10.2196/22854.
Full textAbstract:
Background In the United States, abortion access is restricted by numerous logistical, financial, social, and policy barriers. Most studies on abortion-seeking experiences in the United States have recruited participants from abortion clinics. However, clinic-based recruitment strategies fail to capture the experiences of people who consider an abortion but do not make it to an abortion clinic. Research indicates that many people search for abortion information on the web; however, web-based recruitment remains underutilized in abortion research. Objective This study aims to establish the feasibility of using Facebook, Google Ads, and Reddit as recruitment platforms for a study on abortion-seeking experiences in the United States. Methods From August to September 2018, we posted recruitment advertisements for a survey about abortion-seeking experiences through Facebook, Google Ads, and Reddit. Eligible participants were US residents aged 15-49 years who had been pregnant in the past 5 years and had considered abortion for a pregnancy in this period but did not abort. For each platform, we recorded staff time to develop advertisements and manage recruitment, as well as costs related to advertisement buys and social marketing firm support. We summarized the number of views and clicks for each advertisement where possible, and we calculated metrics related to cost per recruited participant and recruitment rate by week for each platform. We assessed differences across platforms using the chi-square and Kruskal-Wallis tests. Results Overall, study advertisements received 77,464 views in the 1-month period (from Facebook and Google; information not available for Reddit) and 2808 study page views. After clicking on the advertisements, there were 1254 initiations of the eligibility screening survey, which resulted in 98 eligible survey participants (75 recruited from Facebook, 14 from Google Ads, and 9 from Reddit). The cost for each eligible participant in each platform was US $49.48 for Facebook, US $265.93 for Google Ads, and US $182.78 for Reddit. A total of 84% (66/79) of those who screened eligible from Facebook completed the short survey compared with 73% (8/11) of those who screened eligible from Reddit and 13% (7/53) of those who screened eligible from Google Ads. Conclusions These results suggest that Facebook advertisements may be the most time- and cost-effective strategy to recruit people who considered but did not obtain an abortion in the United States. Adapting and implementing Facebook-based recruitment strategies for research on abortion access could facilitate a more complete understanding of the barriers to abortion care in the United States.
19
Murphy, Andrea Lynn, Sophie Peltekian, and David M. Gardner. "Website Analytics of a Google Ads Campaign for a Men’s Mental Health Website: Comparative Analysis." JMIR Mental Health 5, no. 4 (December 13, 2018): e12428. http://dx.doi.org/10.2196/12428.
Full textAbstract:
Background Men with mental health and addictions problems seek information and help from health service providers and community support less often than women with such problems. Online health resources offer men rapid access to self-care recommendations and resources and anonymity; however, only a few websites are specifically developed for men. Headstrong - Taking Things Head-On was a community pharmacy and online health promotion initiative for men living with mental health and addictions problems. The Headstrong website was developed to offer a curated collection of print and online recommended resources (primarily self-help oriented) for depression, anxiety, insomnia, tobacco and alcohol use problems, and suicide. To increase awareness of the initiative and use of the website’s content and resource recommendations, a Google Ads campaign was developed. Objective This study aimed to compare user acquisition and behavior on the Headstrong website during and after a Google Ads campaign. Methods The Google Ads campaign was launched on December 21, 2017, and run until February 28, 2018. Website analytics (acquisition of new users, behavior in terms of at-website actions and duration, devices used, and conversions [link-outs to recommended resources]) in a 30-day period during the campaign (January 26, 2018 to February 24, 2018) were compared to a similar 30-day period after the campaign (March 23, 2018 to April 21, 2018). A cost analysis of the ad campaign was also performed. Results The ad campaign generated 3011 clicks and 4.5 million impressions in total. In addition, the campaign received 1311 website users during the 30-day period of the ad campaign as compared to 241 users during the 30-day period after the ad campaign (P<.001). Return visitor (17.7% vs 27.8%) and nonbounce (19.5% vs 39.8%) user rates as well as session duration (42 vs 102 seconds) and page views per session (1.4 vs 2.1) were lower during the ad campaign than after the campaign (P<.01 for all). The 30-day period of the ad campaign included 9 sessions with conversions initiated by an ad click. Paid and display ads accounted for 63% of the site traffic during the ad campaign, most of which came from mobile phone users. Desktops were the most-common device used after the ad campaign acquired the website via direct and organic searches primarily (92%). The estimated cost per session with one or more conversions was Can $54.69 and cost per conversion was Can $32.81. Conclusions A Google Ads campaign designed to direct men to the Headstrong website increased the number of user visits by more than five-fold. However, engagement by users responding to the ad campaign was substantially lower than that by users who visited the website via other acquisition methods, possibly reflecting the nonspecific online targeting of men by the ad campaign. General targeting of men online to promote men’s mental health appears to have limited value.
20
Yamaguchi, Yoichiro, Deokcheol Lee, Takuya Nagai, Taro Funamoto, Takuya Tajima, and Etsuo Chosa. "Googling Musculoskeletal-Related Pain and Ranking of Medical Associations’ Patient Information Pages: Google Ads Keyword Planner Analysis." Journal of Medical Internet Research 22, no. 8 (August 14, 2020): e18684. http://dx.doi.org/10.2196/18684.
Full textAbstract:
Background Most people currently use the internet to obtain information about many subjects, including health information. Thus, medical associations need to provide accurate medical information websites. Although medical associations have their own patient education pages, it is not clear if these websites actually show up in search results. Objective The aim of this study was to evaluate how well medical associations function as online information providers by searching for information about musculoskeletal-related pain online and determining the ranking of the websites of medical associations. Methods We conducted a Google search for frequently searched keywords. Keywords were extracted using Google Ads Keyword Planner associated with “pain” relevant to the musculoskeletal system from June 2016 to December 2019. The top 20 search queries were extracted and searched using the Google search engine in Japan and the United States. Results The number of suggested queries for “pain” provided by Google Ads Keyword Planner was 930 in the United States and 2400 in Japan. Among the top 20 musculoskeletal-related pain queries chosen, the probability that the medical associations’ websites would appear in the top 10 results was 30% in the United States and 45% in Japan. In five queries each, the associations’ websites did not appear among the top 100 results. No significant difference was found in the rank of the associations’ website search results (P=.28). Conclusions To provide accurate medical information to patients, it is essential to undertake effective measures for search engine optimization. For orthopedic associations, it is necessary that their websites should appear among the top search results.
21
Waqar, Abbiha. "Impact of humorous advertising on purchase decision: In context of Pakistan’s telecom industry." Global Journal of Business, Economics and Management: Current Issues 10, no. 2 (July 31, 2020): 144–50. http://dx.doi.org/10.18844/gjbem.v10i2.5089.
Full textAbstract:
The purpose was to study the impact of humorous advertisement on purchase decision, and in order to reach this objective, Uf one ads were analysed and compared to other mobile network ads which are being aired, especially in Pakistan’s telecom industry. Mobile users of Pakistan filled the questionnaires which were administered via distributing hard copies and online through Google Forms, from January 2017 to January 2018. Secondary data were collected using different research journals, which included JSTOR, Science Direct and Google Scholar. The planned sample size was 127 respondents. The results showed that humorous advertisement is one of the appeals which breaks the clutter.90% of the respondents said that humorous advertisements greatly affect the purchase decision. Hence, Ufone’s ads are effective. Recommendation for future research would be to study humour in detail, that is, by dividing the humorous appeal in categories like dark humour, slice of life humour and studying their respective impact on customer’s purchase decision.
Keywords: Humorous advertisement, advertisement effectiveness, purchase decision, telecom companies.
22
Tappé, Jan, and Hendrik Müller. "A reply to Madera et al.'s "A method for optimizing a bidding strategy for online advertising through the use of intuitionistic fuzzy systems"." Notes on Intuitionistic Fuzzy Sets 28, no. 1 (March 31, 2022): 46–50. http://dx.doi.org/10.7546/nifs.2022.28.1.46-50.
Full textAbstract:
In 2016, Madera et al. tested the performance of a fuzzy inference system against the Google Ads algorithms for optimizing the number of clicks, the click through rate (CTR) and the average cost per clicks to lower the cost of an advertising campaign [7]. The results of their experiments suggested that the implementation of their fuzzy inference system outperformed the Google Ads algorithms in terms of the obtained number of clicks and cost per clicks. While the research idea is with no doubts an interesting and valuable contribution to the fields of digital marketing research, in the opinion of the authors, their experimental setup was flawed. However, applying a few adjustments can lead to valid findings. This paper reflects on the flaws and suggests enhancements to correct them.
23
Upadhyay, Ushma D., Iris J. Jovel, Kevin D. McCuaig, and Alice F. Cartwright. "Using Google Ads to recruit and retain a cohort considering abortion in the United States." Contraception: X 2 (2020): 100017. http://dx.doi.org/10.1016/j.conx.2019.100017.
Full text
24
Ali Musthafa, Eva Fauziah, and Yayat Rahmat Hidayat. "Tinjauan Hukum Islam terhadap Penayangan Iklan Google dalam Blog." Jurnal Riset Ekonomi Syariah 1, no. 1 (July 6, 2021): 13–18. http://dx.doi.org/10.29313/jres.v1i1.96.
Full textAbstract:
Abstract. This thesis is the result of a library research entitled "Review of Islamic Law Against Displaying Google Adsense Ads in Blogs". This study aims to answer the question of how the process of cooperation agreements and mechanisms for displaying advertisements on blogs, how the implementation of cooperation agreements on displaying advertisements on blogs and how the provisions of Islamic law on cooperation agreements displaying advertisements on blogs. This study aims to determine the mechanism of Google Adsense ads on blogs, the implementation of the contract in the display of Google Adsense ads on blogs, and a review of Islamic law on the Google Adsense ad display contracts on blogs. This type of research uses data collection techniques. The data collected in this research is data that has been obtained during the study by studying books related to problems and interviews with publishers and Google Adsense. The results of the study were then examined using descriptive verification techniques with an inductive mindset, this mindset is used to analyze specific data based on the facts of the research results then general conclusions are drawn. Which reveals the reality of the results of research. The results of this study explain that the collaboration agreement between Publisher and Google Adsense for displaying advertisements on blogs is not valid according to the review of Islamic law, because it does not fulfill several conditions of the syirkah contract, which is association in terms of allowing forbidden things to be prevented, and in terms of the contract object is not it can be seen that the advertisement that will be aired will be in conflict with or not with Islamic law, and this clearly contains the element of gharar (speculative), which will lead to the injury of the principle of 'an taradhin (mutual pleasure / like-like) between the seller and the buyer.
Abstrak. Skripsi ini adalah hasil penelitian kepustakaan yang berjudul “Tinjuan Hukum Islam Terhadap Penayangan Iklan Google Adsense dalam Blog”. Penelitian ini bertujuan menjawab pertanyaan tentang bagaimana proses akad kerjasama dan mekanisme penayangan iklan di blog, bagaimana implementasi akad kerjasama terhadap penayangan iklan di blog dan bagaimana Ketentuan hukum Islam terhadap akad kerjasama penayangan iklan di blog. Penelitian ini bertujuan untuk mengetahui mekanisme iklan Google Adsense dalam Blog, implementasi akad dalam penayangan iklan Google Adsense dalam Blog, dan tinjauan hukum Islam terhadap akad penayangan iklan Google Adsense dalam Blog. Jenis penelitian ini menggunakan teknik pengumpulan data. Data yang dikumpulkan dalam penelitian ini adalah data yang telah diperoleh selama penelitian dengan cara mempelajari buku-buku yang berkaitan dengan permasalahan dan wawancara dengan publisher dan google adsense. Hasil penelitian itu kemudian ditelaah dengan menggunakan teknik deskriptif verifikatif dengan pola pikir induktif, pola pikir ini dipakai untuk menganalisis data khusus berdasarkan kenyataan-kenyataan dari hasil riset kemudian diambil kesimpulan yang bersifat umum. Yang mengungkapkan kenyataan kenyataan dari hasil penelitian. Hasil penelitian ini menerangkan bahwa Akad kerjasama antara Publisher dan Google Adsense atas penayangan iklan dalam blog tidak sah menurut tinjuan hukum Islam, karena tidak memenuhi beberapa syarat akad syirkah yaitu berserikat dalam hal yang memungkinkan tidak terhindarnya hal yang diharamkan, dan dari sisi objek akadnya pun tidak dapat diketahui bahwa iklan yang akan ditayangkan nantinya bertentangan atau tidak dengan hukum Islam, dan hal ini jelas mengandung unsur gharar (spekulatif), yang akan mengakibatkan cederanya prinsip ‘an taradhin (saling ridho/suka sama suka) antara penjual dan pembeli.
25
Azim, Fauzan, Ikhbal Akhmad, Hadi Purwanto, Khairul Anshari, and Sunanto Sunanto. "EFEKTIVITAS PENERAPAN INTERNET MARKETING 4.0 TERHADAP PEMESANAN TIKET TRAVEL PEKANBARU DURI DUMAI." Rabit : Jurnal Teknologi dan Sistem Informasi Univrab 6, no. 1 (January 8, 2021): 14–23. http://dx.doi.org/10.36341/rabit.v6i1.1531.
Full textAbstract:
Penelitian ini dilaksanakan di PT. Jasa Mulya Trans Gemilang, perusahaan yang bergerak dibidang layanan jasa transportasi antar jemput alamat dengan rute pekanbaru duri dumai. PT. Jasa Mulya Trans Gemilang memiliki dua buah website yang cukup baik di search engine Google, Bing dan Yahoo. PT. Jasa Mulya Trans Gemilang juga melakukan Promosi Iklan melalui Media Sosial dan Iklan Berbayar Google Ads yang sudah berjalan cukup lama. Dan sampai saat penelitian ini dilakukan belum ada pengukuran seberapa baik tingkat Efektivitas Internet Marketing yang telah berjalan di PT. Jasa Mulya Trans Gemilang. Pengukuran Efektivitas Sebuah Program Internet Marketing sangat diperlukan untuk bahan pertimbangan dan strategi promosi yang dapat dilakukan untuk kedepanya oleh perusahaan. Dan untuk mengukur sebuah Efektivitas Pemanfaatan Internet Marketing salah satunya dapat memanfaatkan Model EPIC. Pada Model EPIC terdapat empat Variabel yang diteliti untuk mengukur efektivitas yaitu Empathy, Persuasion, Impact dan Communication. Responden dalam penelitian ini adalah masyarakat kota Pekanbaru dan sekitarnya yang memesan tiket travel dengan tujuan daerah Duri sekitarnya, dan Kota Dumai. Setelah dilaksanakan penelitian ini maka didapatkan hasil yang membuktikan bahwa tingkat efektivitas Penerapan Internet Marketing terhadap pemesanan tiket travel Pekanbaru Duri Dumai yang diukur dalam empat Dimensi EPIC yang masing-masing bernilai sebagai berikut; emphaty bernilai 4,09, persuasion bernilai 4,11, impact bernilai 3,88, dan communication bernilai 3,99. Dari keempat Dimensi EPIC tersebut maka didapatkan hasil rata-rata Model EPIC atau EPICrate 4,02 yang dapat di interpretasikan pada skala efektif, Artinya dalam penelitian ini, Penerepaan Internet Marketing di PT. Jasa Mulya Trans Gemilang melalui internet yang terdiri dari Website, Media Sosial dan Google Ads dapat dinyatakan Efektif.
26
Azim, Fauzan, Ikhbal Akhmad, Hadi Purwanto, Khairul Anshari, and Sunanto Sunanto. "EFEKTIVITAS PENERAPAN INTERNET MARKETING 4.0 TERHADAP PEMESANAN TIKET TRAVEL PEKANBARU DURI DUMAI." Rabit : Jurnal Teknologi dan Sistem Informasi Univrab 6, no. 1 (January 8, 2021): 14–23. http://dx.doi.org/10.36341/rabit.v6i1.1531.
Full textAbstract:
Penelitian ini dilaksanakan di PT. Jasa Mulya Trans Gemilang, perusahaan yang bergerak dibidang layanan jasa transportasi antar jemput alamat dengan rute pekanbaru duri dumai. PT. Jasa Mulya Trans Gemilang memiliki dua buah website yang cukup baik di search engine Google, Bing dan Yahoo. PT. Jasa Mulya Trans Gemilang juga melakukan Promosi Iklan melalui Media Sosial dan Iklan Berbayar Google Ads yang sudah berjalan cukup lama. Dan sampai saat penelitian ini dilakukan belum ada pengukuran seberapa baik tingkat Efektivitas Internet Marketing yang telah berjalan di PT. Jasa Mulya Trans Gemilang. Pengukuran Efektivitas Sebuah Program Internet Marketing sangat diperlukan untuk bahan pertimbangan dan strategi promosi yang dapat dilakukan untuk kedepanya oleh perusahaan. Dan untuk mengukur sebuah Efektivitas Pemanfaatan Internet Marketing salah satunya dapat memanfaatkan Model EPIC. Pada Model EPIC terdapat empat Variabel yang diteliti untuk mengukur efektivitas yaitu Empathy, Persuasion, Impact dan Communication. Responden dalam penelitian ini adalah masyarakat kota Pekanbaru dan sekitarnya yang memesan tiket travel dengan tujuan daerah Duri sekitarnya, dan Kota Dumai. Setelah dilaksanakan penelitian ini maka didapatkan hasil yang membuktikan bahwa tingkat efektivitas Penerapan Internet Marketing terhadap pemesanan tiket travel Pekanbaru Duri Dumai yang diukur dalam empat Dimensi EPIC yang masing-masing bernilai sebagai berikut; emphaty bernilai 4,09, persuasion bernilai 4,11, impact bernilai 3,88, dan communication bernilai 3,99. Dari keempat Dimensi EPIC tersebut maka didapatkan hasil rata-rata Model EPIC atau EPICrate 4,02 yang dapat di interpretasikan pada skala efektif, Artinya dalam penelitian ini, Penerepaan Internet Marketing di PT. Jasa Mulya Trans Gemilang melalui internet yang terdiri dari Website, Media Sosial dan Google Ads dapat dinyatakan Efektif.
27
Pattison, Andrew B., Monta Reinfelde, Hyunsoo Chang, Mayukh Chowdhury, Emma Cohen, Sean Malahy, Katie O’Connor, et al. "Finding the facts in an infodemic: framing effective COVID-19 messages to connect people to authoritative content." BMJ Global Health 7, no. 2 (February 2022): e007582. http://dx.doi.org/10.1136/bmjgh-2021-007582.
Full textAbstract:
The public’s need for timely and trusted COVID-19 information remains high. Governments and global health agencies such as the WHO have sought to disseminate accurate and timely information to counteract misinformation and disinformation that has arisen as part of an ‘infodemic’—the overabundance of information on COVID-19—some accurate and some not. In early 2020, WHO began a collaboration with Google to run online public service announcements on COVID-19, in the form of search ads displayed above results of Google Search queries. Web-based text ads can drive online searchers of COVID-19 information to authoritative COVID-19 content but determining what message is most effective is a challenge. WHO wanted to understand which message framing, that is, the way in which ad information is worded for the public, leads searchers to click through to WHO content. WHO tested 71 text ads in English across four COVID-19 topics using a mix of message frames: descriptive, collective, gain, loss, appeals to values and emphasising reasons. Between 11 September 2020 and 23 November 2020, there were 13 million views of the experimental WHO text ads leading to 1.4 million click-throughs to the WHO website. Within the set of 71 ads, there was a large spread between the most effective and least effective messages; for messages on COVID-19, the best performing framings were more than twice as effective as the worst performing framings (18.7% vs 8.5% engagement rate). Health practitioners can apply the messaging tactics WHO found to be successful to rapidly optimise messages for their own public health campaigns and better reach the public with authoritative information. Similar collaboration between big technology companies and governments and global health agencies has the potential to advance public health.
28
Usman, Mohammed. "A study of Perception and Engagement as a response of Consumers towards ads on Facebook and Google search engine." Archives of Business Research 8, no. 10 (October 26, 2020): 102–12. http://dx.doi.org/10.14738/abr.810.9252.
Full textAbstract:
Inbound marketing induces a customer to buy a product online by search engine optimization or various digital marketing strategies. Pull marketing is a proven way of attracting customers towards brands and engaging them for buying. Perceptions make an individual to either make a good image or bad image of the product. Buying products is a click away. Digital marketing is making reforms in India which are already doing well in foreign countries. India is witnessing a growth of internet usage due to digital marketing reforms, companies are using online marketing strategies to get them attracted towards their businesses. The online advertisement makes an individual to make the perception of the product and then respond in the form of clicking, liking sharing the social media content and then buying the product. The study will consider the demographic factors age group and gender as two variables for studying the perception of consumers towards social media. The study will help to determine customer engagement as a response to positive percetion of the ads on Facebook and Google search engine results.The engagement of customer is considered to be determined by three factors as browsing,sharing and buying products after getting influenced by ads on facebook and google serach engine results.
29
Kitajima, Yuzuki, Shunta Nakao, Kohei Otake, and Takashi Namatame. "STUDY ON SPECIFYING EFFECTIVE KEYWORDS FOR GOOGLE SHOPPING ADS -USING AD IMPRESSION DATA AND SOCIAL MEDIA INFORMATION-." International Journal of Strategic Management 22, no. 1 (March 1, 2022): 19–30. http://dx.doi.org/10.18374/ijsm-22-1.2.
Full text
30
Hamon, Marie, Flora Capelle, Raphaël Passemard, and Bénédicte Gourieux. "Assessment of an Online Training Tool for the Automated Unit-Dose Dispensing System (ADS) Process." Pharmaceutical Technology in Hospital Pharmacy 4, no. 1 (May 2, 2019): 41–46. http://dx.doi.org/10.1515/pthp-2019-0003.
Full textAbstract:
Abstract Background Automated unit-dose dispensing system (ADS) of oral solid medication is a complex and sensitive production process in the drug distribution system. Hence, an appropriate training of hospital pharmacy technicians (HPT) is essential. A basic training (observational and practical) of 3 weeks is first organized to evaluate the HPT, followed by an interview with both the pharmacist and the HPT chief. The importance of the human factor (daily routine and repetitive tasks) showed by the risks analysis within this process has led us to search new learning methods to keep the team engaged. An e-learning training was selected in order to further complete the HPT initial training but also as a continuous training to the HPTs who are already working in the ADS process. Process and Methods The e-learning tool was developed using the Google® platform and includes four theoretical training modules (Google® Slides): Module 1 “General organization”, Module 2 “Automatic preparation machine”, Module 3 “Repackaging” and Module 4 “Non-automated drug dispensing”. Each module ends with a self-assessment (Google® Forms). Various teaching materials are included: links to institutional procedures, videos, photos, quizzes, simulations … A minimum of 75 % of correct answers is requested to validate each module. The e-learning, once final, was validated with a new HPT and with five HPTs already in place for more than a year. A satisfaction form is available at the end of the training. Results The 6 HPTs obtained an average of 17.75/20 correct answers. The most successful modules were 1 and 4 (average per module: M1 = 18.5/20; M2=16.8/20; M3=17/20; M4=18.7/20). For module 3, two HPTs scored below 75 % and therefore had to pass this module again. The average time to complete this training was 1.5 hours. HPTs are 100 % satisfied with the training and the teaching materials used. Discussion/Conclusions The e-learning tool fit well with the initial training and the continuous training of the HPTs. Its set up is simple. The duration length spent on the training is shortened for both the pharmacist and the learner. This tool is tailored to the learner needs and constraints. It allows the integration of playful and interactive teaching tool which were appreciated. An audit will be conducted to assess the impact of this training tool on the overall ADS process.
31
Kamiński, Łoniewski, Misera, and Marlicz. "Heartburn-Related Internet Searches and Trends of Interest across Six Western Countries: A Four-Year Retrospective Analysis Using Google Ads Keyword Planner." International Journal of Environmental Research and Public Health 16, no. 23 (November 20, 2019): 4591. http://dx.doi.org/10.3390/ijerph16234591.
Full textAbstract:
The internet is becoming the main source of health-related information. We aimed to investigate data regarding heartburn-related searches made by Google users from Australia, Canada, Germany, Poland, the United Kingdom, and the United States. We retrospectively analyzed data from Google Ads Keywords Planner. We extracted search volumes of keywords associated with “heartburn” for June 2015 to May 2019. The data were generated in the respective primary language. The number of searches per 1,000 Google-user years was as follows: 177.4 (Australia), 178.1 (Canada), 123.8 (Germany), 199.7 (Poland), 152.5 (United Kingdom), and 194.5 (United States). The users were particularly interested in treatment (19.0 to 41.3%), diet (4.8 to 10.7%), symptoms (2.6 to 13.1%), and causes (3.7 to 10.0%). In all countries except Germany, the number of heartburn-related queries significantly increased over the analyzed period. For Canada, Germany, Poland, and the United Kingdom, query numbers were significantly lowest in summer; there was no significant seasonal trend for Australia and the United States. The number of heartburn-related queries has increased over the past four years, and a seasonal pattern may exist in certain regions. The trends in heartburn-related searches may reflect the scale of the complaint, and should be verified through future epidemiological studies.
32
Gabarron, Elia, Luis Fernandez Luque, Thomas Roger Schopf, Annie Y. S. Lau, Manuel Armayones, Rolf Wynn, and J. Artur Serrano. "Impact of Facebook Ads for Sexual Health Promotion Via an Educational Web App." International Journal of E-Health and Medical Communications 8, no. 2 (April 2017): 18–32. http://dx.doi.org/10.4018/ijehmc.2017040102.
Full textAbstract:
Background: The authors present a case study of a public health campaign, including social media, and aiming at maximizing the use of web app on sexual health. Objective: To analyze the impact of a Facebook fan page, Facebook advertisements, and posters to maximize the number of visits to the educational web app. Methods: The campaign is assessed for 1 year, using data tracked through Facebook statistics and Google Analytics. Results: The site had 3670 visits (10.1 visitors/day, 95%CI 8.7-11.4). During the one-month Facebook Ads campaign, the site received 1263 visits (42.1 visitors/day, 95%CI 37.3-46.9), multiplying by over four the average number of visitors/day. 34.4% of all the participants were recruited during the one-month Facebook ads campaign. Conclusions: Facebook advertisements seem to be a good tool to promote an educational web app on sexual health targeting youth, and to reach a huge number of users rapidly and at a low cost.
33
Li, Yawen, Ling Xu, Jinyu Liu, and Fei Sun. "Adult Day Service Use among Ethnic Minority Older Adults: An Updated Integrative Review." Innovation in Aging 5, Supplement_1 (December 1, 2021): 958–59. http://dx.doi.org/10.1093/geroni/igab046.3458.
Full textAbstract:
Abstract Adult day services (ADS) are a preferred care option for racial and ethnic minorities compared to other types of long-term care services in the United States. However, there is limited knowledge on minority ADS users. Focusing on minority older adults, this study aims to (a) identify facilitator and barriers of ADS use, and (b) examine ADS’s effect on health and wellbeing. Using Whittemore and Knafl’s methodology of integrative reviews, we searched relevant studies published between 2010 to 2020 in Ageline, PubMed, PsycINFO, CINAHL, Web of Science and Google Scholar and included 8 articles in this review after extensive screening and critical appraisal. Crowe Critical Appraisal Tool (CCAT) was used to assess methodological rigor of the studies included in this review. This review showed that individual factors of ADS use among minority older adult included functional impairment, diabetes, race, gender, and degree of loneliness. Organizational characteristics, such as availability of transportation services, bilingual nurses, peer support, and cultural activities, and structural factors including for-profit status and source of payment were also related to ADS use among minority older adults. Positive outcomes associated with ADS use were improved quality of life and sense of fulfillment. Better understanding of minority older adults’ experience with ADS will help tailor the services to better fit their cultural preferences and needs. Future research should move beyond individual-level factors to identify and address organizational and structural factors such as institutional structure, organization culture and practice impact on disparities and discrimination in services access and quality.
34
McDonnell, Diana D., Hyun-Ju Lee, Gene Kazinets, and Joel M. Moskowitz. "Online Recruitment of Targeted Populations: Lessons Learned from a Smoking Cessation Study among Korean Americans." Social Marketing Quarterly 16, no. 3 (August 26, 2010): 2–22. http://dx.doi.org/10.1080/15245004.2010.500441.
Full textAbstract:
Korean Americans (KAs) have among the highest smoking rates in the United States. They are unlikely to participate in conventional evidence-based smoking cessation programs, preferring to quit on their own. Since KAs have good Internet access, the study's community advisory board recommended evaluating the efficacy of an online cessation program. In conjunction with the board, an Internet-based, self-help program was adapted to ensure that it was culturally and linguistically appropriate and was evaluated with a randomized trial. This article describes the real-world experience recruiting 1,261 KA participants, primarily through online methods. Paid online advertising was essential to the recruitment effort. The 31 months of advertising cost approximately $84,000, or $66.50 per study enrollee. Based on self-reports, most participants learned about the study from either a text link such as Google AdWords (44%) and/or a graphic link such as an online newspaper ad (35%). Among the methods used, Google AdWords' cost-per-click content site ads were the most cost-effective. Other types of outreach, including unpaid Internet ads, cable television, newspapers, fliers, and word of mouth, had very low reach. Geographically dispersed, linguistically unique, and privacy-oriented communities can be recruited for eHealth studies and interventions. However, a paid advertising campaign may be necessary.
35
Сохецька, А. В. "ВИЗНАЧАЛЬНІ НАПРЯМИ ТА ОСОБЛИВОСТІ ЗАСТОСУВАННЯ МАРКЕТИНГУ В ЕЛЕКТРОННІЙ ТОРГІВЛІ РОЗВИНЕНИХ КРАЇН СВІТУ." Підприємництво та інновації, no. 11-1 (May 29, 2020): 12–17. http://dx.doi.org/10.37320/2415-3583/11.2.
Full textAbstract:
Стаття присвячена систематизації та оцінці особливостей застосування маркетингу в електронній комерції розвинених країн світу. Автор представив коротку характеристику основних етапів розвитку електронної комерції, а також виокремив найбільш вагомі етапи з точки зору формування базису для майбутнього розвитку. В статті представлено також аналіз обсягів продажів в електронній комерції у розрізі регіонів та часової динаміки. Вагомим є аналіз тенденцій в електронній комерції під час пандемії коронавірусу в окремих країнах Європи. Автор виокремив поняття маркетингу електронної комерції, а також систематизував інформацію стосовно п’яти найбільших компаній в галузі електронної комерції. До найбільш вагомих результатів віднесено систематизацію та аналіз популярних маркетингових інструментів в сфері електронної комерції, а саме: маркетинг електронної пошти, реклама в соціальних мережах, служба Google Analytics, інструменти SEO, Google Ads та платформа електронної комерції.
36
Blaga, Oana M., Teodora D. Frățilă, and Cristian I. Meghea. "Using Behavioral Nudges to Engage Pregnant Women in a Smoking Cessation Trial: An Online Field Quasi-Experiment." Healthcare 8, no. 4 (December 2, 2020): 531. http://dx.doi.org/10.3390/healthcare8040531.
Full textAbstract:
Evidence shows that behavioral nudges could be used to enhance enrollment rates in randomized controlled trials (RCTs) by addressing enrollment barriers, but research on this topic is limited. We conducted an online field quasi-experiment with separate pretest (October 2017–January 2018) and posttest (February–May 2018) samples designed to examine the use of behavioral nudges to engage pregnant smokers in a couple-focused smoking cessation RCT relying on online enrollment through paid Facebook ads and a dedicated website, by reporting aggregate Facebook ads and Google Analytics data. The Facebook ads pretest conversion rate of 1.6% doubled and reached 3.41% in the posttest period. The pretest eligibility assessment rate decreased from 10.3% to 6.46%, but registered a relative increase of approximately 50% in the posttest period, as opposed to the pretest. The number of women who signed the informed consent in the posttest period has increased with 63%, from a proportion of 8.54% in the pretest to 11.73% in the posttest period. These findings might lend support to integrating behavioral nudges in the recruitment and enrollment materials of RCTs to boost enrollment.
37
Syafii, Muhammad, and Nugroho Eko Budiyanto. "Penerapan Digital Marketing dengan Analisis STP (Segmenting, Targeting, Positioning)." Jurnal Informatika dan Rekayasa Perangkat Lunak 4, no. 1 (March 31, 2022): 66. http://dx.doi.org/10.36499/jinrpl.v4i1.5950.
Full textAbstract:
Tingginya persaingan dalam dunia bisnis menuntut adanya keunggulan bersaing, termasuk juga dalam pemasarannya. Maka dari itu perlu strategi komunikasi pemasaran STP (Segmenting, Targeting, Positioning) dan digital marketing. Permasalahan terlihat dari parameter pemasaran yang kurang optimal dan biaya pemasaran yang dikeluarkan sehingga perlu dilakukan strategi pemasaran. Penerapan digital marketing di skymansion horizon bertujuan untuk meningkatkan penjualan, meminimalisir biaya dan meningkatkan efektifitas pemasaran. Penerapan digital marketing di skymansion horizon dilakukan dengan metode waterfall. Langkah awal dilakukan dengan menganalisis kebutuhan sistem dan melakukan persiapan. Pengujian pada platform ini juga dilakukan dengan dua pengujian yaitu secara fungsional dan user. Hasil akhir dari penelitian ini yaitu platform yang membantu menganalisa kata kunci pemasaran yang nantinya bisa diterapkan ke media digital marketing seperti google ads, website dan facebook ads. Penerapan digital marketing yang sudah dilakukan mempunyai pengaruh terdapat peningkatan penjualan real estate skymansion horizon dan meminimalisir biaya pemasaran.
38
Matias, J. Nathan, Austin Hounsel, and Nick Feamster. "Software-Supported Audits of Decision-Making Systems: Testing Google and Facebook's Political Advertising Policies." Proceedings of the ACM on Human-Computer Interaction 6, CSCW1 (March 30, 2022): 1–19. http://dx.doi.org/10.1145/3512965.
Full textAbstract:
How can society understand and hold accountable complex human and algorithmic decision-making systems whose systematic errors are opaque to the public? These systems routinely make decisions on individual rights and well-being, and on protecting society and the democratic process. Practical and statistical constraints on external audits--such as dimensional complexity--can lead researchers and regulators to miss important sources of error in these complex decision-making systems. In this paper, we design and implement a software-supported approach to audit studies that auto-generates audit materials and coordinates volunteer activity. We implemented this software in the case of political advertising policies enacted by Facebook and Google during the 2018 U.S. election. Guided by this software, a team of volunteers posted 477 auto-generated ads and analyzed the companies' actions, finding systematic errors in how companies enforced policies. We find that software can overcome some common constraints of audit studies, within limitations related to sample size and volunteer capacity.
39
van Gelder, Marleen M. H. J., Tom H. van de Belt, Lucien J. L. P. G. Engelen, Robin Hooijer, Sebastian J. H. Bredie, and Nel Roeleveld. "Google AdWords and Facebook Ads for Recruitment of Pregnant Women into a Prospective Cohort Study With Long-Term Follow-Up." Maternal and Child Health Journal 23, no. 10 (June 20, 2019): 1285–91. http://dx.doi.org/10.1007/s10995-019-02797-2.
Full text
40
Harto, Budi, and Rita Komalasari. "OPTIMALISASI PLATFORM ONLINE INTERNET MARKETING UNTUK SME LITTLE ROSE BANDUNG." Empowerment in the Community 1, no. 1 (January 31, 2020): 1. http://dx.doi.org/10.31543/ecj.v1i1.357.
Full textAbstract:
Almost everyone now has been searching for anything through internet search engines such as Google, e-commerce sites / buying and selling sites, and social media. This online internet marketing program can be started by SMEs easily, several ways that can be applied are by making Google My Business, Google Website, E-Commerce Shopee, and Social media such as Facebook and Instagram. Little Rose as an Indonesian SME that manufactures various kinds of fabric crafts made from fabric makes it has a lot of opportunities to become a marketable product, unfortunately the lack of marketing activities makes it still not widely known. Little Rose needs a new market in order to increase revenue, expand businesses, and create new jobs. After this training, the Little Rose team can still be given further training on the platforms that have been provided. In the future if there is already a budget for marketing, it would be better to create a website with a better appearance, e-commerce sites can be upgraded to become paid if there are already many products, and use social media ads to advertise Little Rose even further Keywords: Internet Marketing, Online Marketing, UMKM, SME
41
Choi, Hana, Carl F. Mela, Santiago R. Balseiro, and Adam Leary. "Online Display Advertising Markets: A Literature Review and Future Directions." Information Systems Research 31, no. 2 (June 2020): 556–75. http://dx.doi.org/10.1287/isre.2019.0902.
Full textAbstract:
Display advertising is a $50 billion industry in which advertisers’ (e.g., P&G, Geico) demand for impressions is matched to publishers’ (e.g., Facebook, Wall Street Journal) supply of them. An ideal match is one wherein the publisher’s ad impression is assigned to the advertiser with the highest value for it. Intermediaries (e.g., Google) facilitate this match between advertisers and publishers by managing data and providing optimization tools and algorithms for serving ads. Although these markets exhibit high allocative efficiency, we argue there is considerable scope for improvement.
42
Natarina, R. A. Emilia, and Cendera Rizky Anugrah Bangun. "The Use of Affiliate Marketing in Improving Pegipegi Sales." Jurnal The Messenger 11, no. 2 (July 30, 2019): 157. http://dx.doi.org/10.26623/themessenger.v11i2.1210.
Full textAbstract:
<p><em>The changes in people's purchasing patterns from offline to online cause companies to change the type of their business which also affects the changing of marketing strategy. One of the marketing strategies used by the OTA (Online Travel Agent) industry is affiliate marketing. This study was conducted to find out how Pegipegi affiliate marketers used the digital marketing to help market OTA products in the digital media they use to help provide sales. The method used in this study is qualitative with the case study of Pegipegi affiliate marketers. The data collection was conducted by interviewing. The results of this study indicate that the basic understanding of how to market Pegipegi products through blogs, how to market blog through Google Ads and Facebook Ads, as well as the understanding on the functions of each affiliate marketing tools play an important role in the success of a marketer of Pegipegi affiliate.</em></p>
43
Mathews, Janie M., and Harold Pardue. "The Presence of IT Skill Sets in Librarian Position Announcements." College & Research Libraries 70, no. 3 (May 1, 2009): 250–57. http://dx.doi.org/10.5860/0700250.
Full textAbstract:
What skills do librarians need in today’s world with its Google-esque movement toward ubiquitous instant information? Anecdotal evidence suggests librarians are acquiring a wider range of information technology (IT) skills.This study examines the IT skills employers deem essential by conducting a content analysis of randomly selected job ads from ALA’s online JobList over a five-month period. We found a substantial need for Web development, project management, systems development, and systems applications. This suggests that librarians are incorporating a significant subset of IT professionals’ skill sets. This trend poses challenging questions for their identity and profession.
44
Upadhyay, Ushma D., Iris J. Jovel, Kevin D. McCuaig, and Alice F. Cartwright. "Corrigendum to “Using Google Ads to recruit and retain a cohort considering abortion in the United States” [Contraception: X (2) (2020) 100017]." Contraception: X 3 (2021): 100056. http://dx.doi.org/10.1016/j.conx.2021.100056.
Full text
45
Northcott, Celine, Rachel Curtis, Svetlana Bogomolova, Timothy Olds, Corneel Vandelanotte, Ronald Plotnikoff, and Carol Maher. "Evaluating the effectiveness of a physical activity social media advertising campaign using Facebook, Facebook Messenger, and Instagram." Translational Behavioral Medicine 11, no. 3 (January 23, 2021): 870–81. http://dx.doi.org/10.1093/tbm/ibaa139.
Full textAbstract:
Abstract Technology-based physical activity programs are a novel solution to the major public health issue of physical inactivity. However, to be successful, there must be a large and population-appropriate uptake, which depends heavily on promotion. This study evaluates the effectiveness of an advertising campaign to disseminate a physical activity smartphone app. The experiment used a 3 × 3 × 3 full-factorial design, examining platforms (Facebook; Facebook Messenger; Instagram), selling-techniques (hard-sell—sending viewers directly to (a) Apple Store or (b) Google Play, and soft-sell—sending viewers from an ad to a (c) landing-page, then to an app store) and themes (Health and Wellbeing; Body and Self-Confidence; Social Enjoyment). Outcomes were reach, click-through, and app downloads. Advertisements reached 1,373,273 people, achieving 2,989 clicks and 667 downloads. Instagram and Facebook Messenger had higher reach compared to Facebook (F[2,27] = 27.17, p < .001), whilst Facebook and Facebook Messenger both produced higher click-through (F[2,27] = 8.98, p < .001) and downloads (F[2,27] = 4.649, p = .018). Selling-technique differed, with soft-selling ads producing greater reach (F[2,27] = 4,616.077, p < .001); however, both hard-selling ads (Apple Store and Google Play) had greater click-through (F[2,27] = 10.77, p < .001) and downloads (F[2,27] = 3.791, p < .001). Advertising theme varied, with Social Enjoyment themes producing less click-through (F[2,27] = 5.709, p = .009) and downloads (F[2,27] = 5.480, p = .010). We recommend future studies to consider Facebook and Facebook Messenger, using hard-selling techniques, with themes relating to Health and Wellbeing and Body and Self-Confidence.
46
Heady, Sarah C., Marissa A. Weaver, Gina M. Berg, Emily M. Manlove, Jennifer E. Thuener, and Douglas C. Burton. "Evaluation of Online Consumer Health Information for Idiopathic Scoliosis Identified by a Google Search." Kansas Journal of Medicine 11, no. 4 (November 1, 2018): 95–101. http://dx.doi.org/10.17161/kjm.v11i4.8705.
Full textAbstract:
Introduction. This study sought to assess the quality of online consumerhealth information about idiopathic scoliosis. Previous studiesshowed that quality of online health information varies and oftenlacks adherence to expert recommendations and guidelines. Nevertheless,72% of internet users seek health information online. A 2005analysis of online scoliosis information found that the informationwas limited and of poor quality.
Methods. Two reviewers vetted the top 10 websites resulting from aGoogleTM search for “scoliosis.” Content was organized into categoriesand rated by three physician evaluators using a 1 - 5 scale basedon quality, accuracy, completeness of information, readability, andwillingness to recommend. Additional information, such as numberof ads and Flesch-Kinkaid reading level, also was collected.
Results. The average overall physician score was 47.6 (75 possible).All websites included content that was mostly accurate but varied incompleteness. Physicians unanimously recommended Mayo Clinic,MedicineNet, and Kids Health; none recommended the GoogleTMKnowledge Graph. The Scoliosis Research Society website reachedthe highest overall physician score. Readability ranged from 7th gradeto college level; only that of Kids Health was below 10th grade level.
Conclusions. Most essential information provided by the websiteswas accurate and generally well rated by physicians. Website rankingby physicians was inconsistent with the ranking order by GoogleTM,indicating that health seekers reviewing the top GoogleTM-rankedwebsites may not be viewing the websites rated highest by physicians.Physicians should consider patient literacy in website recommendations,as many have an above average literacy level.Kans J Med 2018;11(4):95-101.
47
Fitrianna, Hafizh, and Derista Aurinawati. "Pengaruh Digital Marketing Pada Peningkatan Brand Awareness Dan Brand Image Terhadap Keputusan Pembelian Produk Cokelat Monggo di Yogyakarta." INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia 3, no. 3 (June 1, 2020): 409–18. http://dx.doi.org/10.31842/jurnalinobis.v3i3.147.
Full textAbstract:
Beberapa lokasi di Yogyakarta memiliki peninggalan bangunan kebudayaan yang menarik bagi wisatawan baik lokal maupun mancanegar. Pengelolaan Pariwisata meliputi fasilitas transportasi dan akomodasi dan yang tertata baik dapat menjadi faktor pendukung bagi daerah wisata untuk mampu menarik minat wisatawan. Dengan berkembangnya teknologi saat ini, pengenalan keunggulan daerah wisata (brand awareness dan brand image) dapat menggunakan platform media online yang saat ini sudah banyak digunakan seperti instagram, facebook, google ads, dan aplikasi online lainnya. Tujuan penelitian ini untuk mengetahui pengaruh digital marketing (baik melalui sosial media maupun dengan media pemasaran online lain) pada peningkatan brand awareness dan brand image terhadap keputusan pembelian produk Cokelat Monggo yang ada di Yogyakarta. Penelitian ini menggunakan metode kuantitatif dengan 200 sampel. Untuk menguji validitas dan reliabilitas menggunakan software SPSS versi 23. Hasil penelitian ini menunjukkan bahwa pemasaran melalui media digital berpengaruh secara signifikan untuk meningkatkan brand awareness dan brand image sehingga dapat mempengaruhi keputusan pembelian produk Cokelat Monggo yang ada di Yogyakarta. Hasil penelitian dapat dipergunakan untuk membangun strategi pemasaran online agar memiliki dampak yang tinggi dalam meningkatkan respon konsumen dengan menggunakan pendekatan tiga buah variabel (digital marketing, brand awareness, dan brand image).
48
Chandra, Sholikin Ady, Edi Winarko, and Sigit Priyanta. "Adwords Keyword Set Selection Decision Support System Using AHP and TOPSIS Method." IJCCS (Indonesian Journal of Computing and Cybernetics Systems) 14, no. 2 (April 30, 2020): 135. http://dx.doi.org/10.22146/ijccs.50731.
Full textAbstract:
CV. Gitani Creative Agency is a company engaged in the field of creative agency providing digital marketing service. Google Adwords is a platform used by the company to run this service. Keyword set selection is critical to the performance of ads. However, finding the right keyword set is not an easy task. The company needs to consider various criteria to get the optimal advertising results. Decision support system (DSS) is needed as an objective reference in the process of keyword set selection. The criteria for decision-making are click, impressions, cost, and avg. CPC.AHP method is used to compare the value of each criteria and then generate priority weights of each criteria. While TOPSIS method is used for alternative ranking. The combination of these methods aims to improve the performance of TOPSIS method.The result of this study shows that the combination of AHP and TOPSIS methods can be used to determine the best keyword set for ads. Based on the testing results, DSS can do alternative ranking correctly in accordance with the results of manual calculation and it is also flexible to the changes in criteria and alternatives.
49
Xu, Yan Yan, Pin Jia Zou, and Zheng Fang. "Boost Keywords Conversion of Search Engine." Advanced Materials Research 834-836 (October 2013): 1803–6. http://dx.doi.org/10.4028/www.scientific.net/amr.834-836.1803.
Full textAbstract:
more and more people are used to purchase online. And companies also want to pay for the keyword on big search engine, such as Baidu, Google. So the strength of the competition plays a significant role in the efficiency of an online advertising campaign. Models for keyword auctions usually assume that, the value of a click is fixed and independent of the other sponsored ads in the auctions result, for the advertiser. In china, the big Online shopping mallTmall. Consumers can search products and service through Tmall Search Engine, a search engine allows consumers search in the Tmall. And we employ a zero-inflated Poisson regression to model the conversion of keywords.
50
Zou, Pin Jia, Yang Cheng, Yan Yan Xu, and Zheng Fang. "Boost Keywords Conversion of Search Engine." Advanced Materials Research 915-916 (April 2014): 1332–35. http://dx.doi.org/10.4028/www.scientific.net/amr.915-916.1332.
Full textAbstract:
more and more people are used to purchase online. And companies also want to pay for the keyword on big search engine, such as Baidu, Google. So the strength of the competition plays a significant role in the efficiency of an online advertising campaign. Models for keyword auctions usually assume that, the value of a click is fixed and independent of the other sponsored ads in the auctions result, for the advertiser. In china, the big Online shopping mallTmall. Consumers can search products and service through Tmall Search Engine, a search engine allows consumers search in the Tmall. And we employ a zero-inflated Poisson regression to model the conversion of keywords.