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Dissertations / Theses on the topic 'Google Adword'

Author: Grafiati
Published: 5 June 2025
Last updated: 16 July 2025

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1

Procházková, Anna. "Kontextová reklama Google AdWords." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-193738.

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The diploma thesis deals with contextual advertising with a view to Google AdWords. The aim of the thesis is to build a Google AdWords account for a non-profit organization TJ Sokol and to evaluate successfulness as well as potential of these form of advertising in non-profit organizations. In theoretical framework there is a definition of contextual advertising, briefly described its history, principle, advantages and disadvantages. Furthermore there are various contextual advertising systems in Czech Republic compared to each other. The thesis focuses in detail on Google AdWords system descr
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Mihok, Radovan. "Kontextová reklama s využitím Google AdWords a Google AdSense." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-77157.

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The thesis introduces contextual advertising on internet using Google AdWords. The paper describes individual steps of an ad campaign (product choosing, ad types, keywords), its management and success evaluation (calculation of ROI and modified ROI).
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Soto, Trujillo Fernando, and Mattias Grehnik. "Optimering av budgivning i Google AdWords." Thesis, KTH, Data- och elektroteknik, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-203791.

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Google tillhandahåller en tjänst för företag att köpa annonsplatser på Googles sökmotor vid namn AdWords. Företaget Docklin Digital skapar annonser och köper annonsplatser åt företagets kunder genom AdWords. I Google AdWords är det möjligt att ge bud som kommer påverka vilken annonsplats som en annons kommer att få. Docklin Digital skriver in och ändrar dessa bud manuellt och söker efter ett sätt att optimera budgivningsprocessen. För att lösa problemet genomfördes en förstudie av tidigare arbeten, fakta om Google AdWords och lämpliga metoder för att testa och analysera tillvägagångsätt för än
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Lukošiūtė, Edita. "„Google” paieškos „AdWords” skelbimų efektyvumo vertinimas." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2014. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2014~D_20140605_123928-04024.

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Darbe yra analizuojamas „Google“ paieškos „AdWords“ skelbimų efektyvumas. Dėl didėjančios informacinių technologijų svarbos, dauguma vartotojų ieškosi informacijos apie produktus ir paslaugas bei perka juos internetu. Todėl reklamos kūrėjams tampa ypač aktualus efektyvių paieškos sistemos skelbimų kūrimo klausimas. Darbo tikslas – remiantis moksliniais reklamos efektyvumo vertinimo šaltiniais ir „Google“ paieškos „AdWords“ skelbimų efektyvumo vertinimo rezultatais, pateikti bendrą „AdWords“ skelbimų efektyvumo vertinimo ir skelbimų efektyvumo didinimo modelius. Magistro baigiamąjį darbą sudaro
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Adler, Anne-Kathrin. "Google AdWords - Infringing or Liberalizing Trade? : A Comparative Analysis of Treatment of Google AdWords under U.S. and EU Trademark Law." Thesis, Linnéuniversitetet, Ekonomihögskolan, ELNU, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-19010.

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Since Google as the world's largest and most popular search engine encourages Internet users to browse their search results, it is naturally functioning as an advertising vehicle and has turned into the most profitable Internet company in world's history. Google's success, however, has been subject to strong criticism as one of the main concerns is linked to Google AdWords, which reveal keyword-triggered advertisements as well as sponsored links besides unsponsored search results. Courts both in Europe and the United States under different trademark legislation felt forced to address the colli
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Maramreddy, Sushma. "Online Matching Problem with Application Google Adwords Problem /." Cincinnati, Ohio : University of Cincinnati, 2006. http://www.ohiolink.edu/etd/view.cgi?ucin1163791140.

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7

Roberts, Harold M. "Google AdWords as a Network of Grey Surveillance." Thesis, Virginia Tech, 2010. http://hdl.handle.net/10919/31180.

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Google's AdWords processes information about what sorts of content users are browsing for about a quarter of all web site visits. The significance of AdWords' use of this vast amount of personal data lies not in its use for such obviously authoritarian purposes but instead as a network of grey surveillance with Google acting as the hub and the various publishers, advertisers, and users watching (and controlling) each other in distinct ways. Google's model of collective intelligence in its search and ad ranking systems has so deeply intertwined itself into user experiences online (and offline
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MARAMREDDY, SUSHMA. "ONLINE MATCHING PROBLEM WITH APPLICATION: GOOGLE ADWORDS PROBLEM." University of Cincinnati / OhioLINK, 2006. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1163791140.

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Tůmová, Květa. "Využití Google AdWords jako marketingového nástroje pro firmy." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-16522.

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This diploma work is concerned with Internet Advertising and Google AdWords used by companies in marketing. The work analyzes possibilities of advertising campaign management and evaluation of its efficiency. The main part of this work deals with the analysis of the chosen advertising campaign.
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Veselský, Štěpán. "Využití Facebooku a Google AdWords pro budování značky." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-124699.

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This Diploma Thesis' main subject is Internet marketing. Its main objective is suggesting and realizing an online marketing campaign focused on using Facebook and Google AdWords in order to building brand awareness of a small business. This effort is followed by an analysis of its results. The contribution should be apparent to all the marketers of other small businesses, who find themselves in similar situation and try to solve it by using modern online marketing tools and channels. The thesis is divided into two main sections. The first covers necessary theoretical bases of online marketing,
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Ivis, Luka, and Petter Lindroth. "Det man inte vet - Googlar man : Marknadsorienteringens effekter genom Google AdWords - En studie av kundorientering i SME:s." Thesis, Högskolan i Gävle, Företagsekonomi, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-26772.

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Aim: The purpose of the study is to understand how SME companies uses market orientation to target customers through Google AdWords.  Method: This study uses a qualitative method approach as the purpose of the study is to increase understanding. Furthermore, the empirical data used has been collected through eight semi-structured interviews. These interviews were conducted at eight SME companies in Stockholm, Gävle and Uppsala. The keywords identified in the analysis were created by setting theory and empirical elements against each other and thus creating a pattern. Result and Conclusion: The
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Carlsson, Elin Ida Elise, and Johanna Cervin. "Vad söker annonsörer i sökordsmarknadsföring? : en fallstudie om Google AdWords." Thesis, Uppsala University, Department of Business Studies, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-88693.

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<p>Att marknadsföra sig på internet via sökmotorer har ökat explosionsartat under det senaste decenniet men är ännu ett relativt nytt och outforskat område inom marknadsföringslitteratur. Trenden pekar på fortsätt ökning i framtiden men exakt vad annonsörer uppskattar mest med denna typ av marknadsföring har ej varit kartlagt. Syftet med denna uppsats var således att identifiera vilka fördelar och nackdelar existerande och potentiella annonsörer till Google i Sverige finner i sökordsmarknadsföring, samt att analysera och rangordna vilka av fördelarna de anser viktigast. Bisyftet var att kartlä
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Brorsson, Martin, and Hampus Lindhom. "The best place to hide a dead body is page 2 on Google search results." Thesis, Tekniska Högskolan, Högskolan i Jönköping, JTH, Datateknik och informatik, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-36730.

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Syfte - Detta examensarbete utreder vad som påverkar vilken länk studenterna på Jönköping University väljer att klicka på i Googles sökresultat vid en produktsökning. För vissa e- handelsföretag kan det vara avgörande att användarna klickar på deras länk i sökresultatet. Men vad väljer studenter att klicka på? Väljer de en länk i det organiska sökresultatet eller väljer de att klicka på en annons? Arbetet har utförts med syftet att hjälpa e-handelsföretag som säljer produkter med målgruppen studenter. Under arbetes gång besvarades följande frågeställningen: • Va
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Vacková, Jana. "Využití PPC reklamy v reklamní síti Google." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-165357.

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This thesis deals with the use of PPC advertising (text and banner ads) on Google Display Network. The theoretical part of thesis describes basics of PPC advertising and its possible use. Also Google AdWords is described as a useful tool for PPC campaigns. The thesis describes basic targeting characteristics on Google Display Network, specifically context targeting, placement targeting, topic targeting, interests of users targeting and remarketing targeting. The practical part of the thesis deals with efficiency evaluation of text and banner advertising by every mentioned type of targeting. Di
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Ego, Elias. "Sökordsannonsering i ljuset av god marknadsföringssed : varumärkesanvändning och jämförande reklam." Thesis, Uppsala universitet, Juridiska institutionen, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-287414.

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Keyword advertising is based on advertisers buying keywords, brands if they so wish, with a search engine service to optimize their marketing by ads or websites linked to the purchased keyword to rank as high as possible among the organic and sponsored search lists. Regarding this type of marketing, the European Court and the Swedish Market Court made clear that the trademark holders of famous brands can not prevent a competitor from using the brands as a keyword for their own ads if the use merely indicates that the competitor offers an alternative to the protected brand's products or service
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Sipavičienė, Irina. "Reklama Google paieškos sistemoje." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2014. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2010~D_20140625_190324-85342.

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Magistro darbo objektas – Google AdWords pritaikymas internetinėje rinkodaroje. Darbe analizuojama Google AdWords svarba internetinėje rinkodaroje. Esant kintamoms rinkos sąlygoms, reklamai skirtas biudžetas yra nedidelis, todėl reklamuotojai jį nori išnaudoti kuo įmanoma efektyviau. AdWords reklama skirta tikslinei auditorijai, interneto vartotojai, atlikdami paiešką, patys susiranda juos dominančią prekę ar paslaugą. Reklaminiai skelbimai bus parodomi tik tuo atveju, kai paieškos sistemoje suvesti raktažodžiai atitiks įmonės veiklą apibūdinančius raktinius žodžius. Ištirta, kad būtina stebėt
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Bokaová, Katarína. "On-line marketing so zameraním na kampane prostredníctvom Google." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-162306.

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Internet advertising is becoming more and more important. Budgets of media planners are moving from TV and print to internet. Due to the young age of the Internet and especially online marketing, we can assume that this trend will grow stronger. This work addresses one of the biggest players on the Internet - Google and especially its tool for creating PPC ads. The first part concerns the most important aspects of the current internet marketing sphere and the second part is devoted to a specific topic of creating campaigns through Google Adwords and their subsequent success analysis by using a
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Астістова, Т. І. "Аналіз програмних засобів поширення сайтів в інтернет-просторі". Thesis, Київський національний університет технологій та дизайну, 2020. https://er.knutd.edu.ua/handle/123456789/16539.

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Pettersson, Linda. "Sökmotorsoptimering – Från nyckelord till relevant innehåll : Fem företags SEO-praktik i förändring." Thesis, University West, Division of Media Production, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:hv:diva-2557.

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<p>I all teori om sökmotorsoptimering finns det många olika tankar om hur man ska sökmotorsoptimera. De flesta berättar mest om den tekniska biten och har endast som en kort punkt förklarat att innehållet på en webbplats också är viktigt. Syftet med uppsatsen är att undersöka webbföretags förhållningssätt till både hur de arbetar och resonerar kring sökmotorsoptimering och webbstatistik, men även gå djupare in på hur förhållandet mellan kund och företag påverkar vart marknaden är på väg. Genom att utföra kvalitativa intervjuer med webbföretag där främst marknaden för sökmotorsoptimering, spons
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Táborská, Dagmar. "Internetový marketing." Master's thesis, Česká zemědělská univerzita v Praze, 2017. http://www.nusl.cz/ntk/nusl-257568.

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The subject of my diploma thesis is internet marketing. Due to its complexity, the thesis focus mainly on online advertisement, primarily to PPC campaigns. The thesis provides summary of PPC advertisement itself, their rules and also the whole structure of campaigns, keywords etc. The same concept is used for social network Facebook and its advertisement. The target is to point out the importance of both approaches and also to show the main differences between them. These findings are used for practical part, where the real PPC and Facebook campaigns are put into practice for selected institut
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Gomes, Vasco Paço. "Determinantes de sucesso em campanhas de Adwords de pequenas e médias empresas portuguesas." Master's thesis, Universidade de Aveiro, 2016. http://hdl.handle.net/10773/17755.

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Mestrado em Marketing<br>Adwords oferece a possibilidade de as empresas entregarem publicidade relevante a consumidores que já se encontram na fase de pesquisa do funil de compra. Com o crescente uso dos motores de busca que se tem verificado e com os custos de pesquisa cada vez mais baixos a presença das empresas neste meio começa a ser obrigatória. Esta pesquisa procura compreender os determinantes do sucesso de uma campanha de Adwords para pequenas e médias empresas. Para isso foram realizadas três fases de pesquisa. Na primeira fase foi realizada uma pesquisa secundária que procurou resumi
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Bergling, Oscar, and Paulina Hollstrand. "Programmatisk handel för optimering av trafikköp : En studie om att skapa ett verktyg som underlättar annonsering baserat på programmatisk handel." Thesis, KTH, Skolan för datavetenskap och kommunikation (CSC), 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-190738.

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Online marketing has resulted in a paradigm shift in the advertisement industry. Programmatic buying is an emerging business model that is very promising for online advertising. In online advertising, revenue maximization is always a key matter for publishers. The purpose of this report is to examine whether programmatic buying can be used in conjunction with other parameters such as Google Adwords or Google Trends to increase profit. This research will provide valuable information regarding how to obtain site visitors at a cheap price while maximizing profit on advertisement shown to those us
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Sadílek, Petr. "Efektivní marketing s využitím nástrojů Googlu." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-15900.

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Quick growth of internet users worldwide as well as significant technological improvements has had an extensive impact on a traditional marketing communication. First part of the thesis focuses on the basic framework that would leverage the internet marketing implementation. In its second part, the Google advertising products (AdWords, Maps, YouTube) and tools(for planning, optimization and implementation) are analyzed and their role in the internet marketing process is explained and demonstrated.
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Fila, Ondřej. "Sledování vývoje webu po zavedení jazykové mutace /pracovní název/." Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-201690.

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The first part of this thesis, Monitoring website progress after the implementation of a language mutation, focuses on the theoretical foundations of web analytics (history of web analytics, data collection methods, basic metrics) and Internet marketing (importance of Internet marketing and its distribution, Pay Per Click advertising). An analytical tool Google Analytics is also presented in this part. The analytical and application part contains a presentation of Segway-Point company and its website. On this website the progress (sessions, bounce rate, users flow, conversions, etc.) before an
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Hašková, Kateřina. "Praktická marketingová optimalizace prodejních webů." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-136350.

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Diploma thesis The practical marketing sales web optimization introduces to the reader the problematic of the Internet sales channel. The first chapter provides general aspects of internet business and introduces the concrete web, which is then used to validate the proposed procedures in the practical part of the Thesis. The chapter, entitled Initial analysis provides detailed analysis on a real Internet business, from technical, content and marketing perspective. The chapter Optimization applies and comments practical optimization steps in technical, content and marketing field. All the proce
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Hrbková, Lenka. "Marketingová strategie společnosti Fotovýběr." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-162279.

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This thesis describes the steps leading to the promotion Web site Fotovýběr and building the company's name. The aim is through marketing tools to increase awareness about the services offered and to propose such a marketing strategy for the future will ensure an adequate supply of site visitors, ie potential customers. At the beginning of the analysis is devoted to the company and its current activities, then I suggest specific marketing practices and finally evaluate the results and prospects for the future. The thesis should help the company Fotovýběr optimize their marketing activities.
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Sládek, Ondřej. "Právní regulace online inzerce v České republice." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-193793.

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The thesis focuses on regulation of advertising on the Internet. The aim of the thesis is to evaluate the current state and position of public regulation of online advertising, both in general and on the example of Google advertising network. The approach to achieve defined goals is to first present a theoretical overview of the legal regulation of advertising with an emphasis on online advertising, followed by a case study showing the practical functioning of online advertising rules in Google AdWords accompanied by qualitative research involving relevant representatives of the online adverti
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Smolíková, Barbora. "Marketingová komunikace." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2017. http://www.nusl.cz/ntk/nusl-377616.

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Diploma thesis focus on optimization of online marketing communication of Reinto company. Based on these analyzes, it is proposed optimization of existing online marketing communications including budget, risk analysis, time schedule, RACI matrix and other recommendation.
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Magnusson, Wilhelm, and Christian Schreil. "Marknadsföring via sökmotorer : Planering av sökord." Thesis, KTH, Skolan för informations- och kommunikationsteknik (ICT), 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-177591.

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Närvaron på Internet har aldrig varit större och användningen av sökmotorer motsvarar en stor del av hur människor upptäcker tillgängligt innehåll på Internet. Innehållet som utgörs av hemsidor kategoriseras av sökmotorers automatiserade tjänster. Ett arbete för att förbättra hemsidors möjlighet att kategoriseras görs för att få ökad synlighet genom sökmotorer. Förbättrad synlighet kan också erhållas genom sökmotormarknadsföring, vilket är en strategi för att annonsera via sökmotorer. Genom sökmotorer finns verktyg som assisterar detta ändamål. Företaget som rapporten berör erbjuder tjänster b
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Krišica, Ondřej. "Využití obsahové sítě v rámci internetové reklamy - zhodnocení faktorů její úspěšnosti." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-162830.

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The thesis is concerned with a content network within the scope of online advertising and evaluation of factors of its success within online campaigns. The introductory part deals with the most common revenue models of online marketing and categorizing methods of online advertising regarding their specifics. The body of the paper describes metrics and a method of targeting applied in contemporaneous practice and furthermore introduces evaluation indicators in online marketing for content networks used in final analysis. The thesis presents and compares advertising systems for targeting in a co
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Švarc, Ondřej. "Online reklama." Master's thesis, Česká zemědělská univerzita v Praze, 2016. http://www.nusl.cz/ntk/nusl-259895.

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This thesis is thematically focused on online advertising. The paper describes the history of online advertising and its advantages and disadvantages compared to other media types. There are mentioned standards of online advertising on the Czech Internet and ways to optimize the different types for better performance. Next we go over the characteristics of selected tools for assessing the success and management of online campaigns. We also compare the advertising possibilities of the two most used search engines in czech Seznam and Google. We analyze the possibilities of automation of product
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Martof, Jan. "Návrh změn marketingové komunikace vybrané společnosti na Internetu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2017. http://www.nusl.cz/ntk/nusl-318314.

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The purpose of this thesis is to propose changes of marketing strategy on the Internet. Based on theoretical knowledge and general analysis of competitors online communication have been proposed particular elements of SEO. Many of these proposals can be practically used. Results of this work can help optimize own website, start PPC campaign or just to be solid groud for other marketing activities on the Internet.
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Åkesson, Lisa, and Denise Henningsson. "Klassificering av köp på betalda sökannonser." Thesis, Linköpings universitet, Statistik, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-129412.

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Datakonsultföretaget Knowit AB har en kund som annonserar på Google AdWords. Denna uppsats fokuserar huvudsakligen på att hitta de olika inställningarna i AdWords som genererar köp av kundens produkt. Om en inställning ofta genererar klick men sällan köp av produkten är den inställningen inte lönsam.Responsvariabeln i denna uppsats är binär och indikerar på om ett klick på annonsen lett till köp av produkten eller inte. Eftersom responsvariabelns fördelning var skev har samplingstekniken SMOTE använts för att skapa fler observationer i minoritetsklassen. De statistiska metoder som använts och
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Silva, Guilherme Ferrari da. "A influência do número de habitantes de uma cidade na propensão à seleção e compra de produtos pela internet." reponame:Biblioteca Digital de Teses e Dissertações da UFRGS, 2016. http://hdl.handle.net/10183/147252.

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A Internet vem transformando a maneira como as pessoas compram e buscam por informações sobre produtos. Para locais onde as ofertas físicas apresentam algum tipo de restrição, os canais online podem trazer mudanças ainda mais significativas, já que oferecem aos consumidores um sortimento virtualmente ilimitado. O objetivo deste trabalho foi o de analisar a influência do número de habitantes de uma cidade em relação à predisposição à seleção e compra de produtos de uma empresa que administra campanhas de divulgação pela Internet para venda por atacado. As cidades foram divididas em três grupos
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Vondruška, Pavel. "Možnosti a podmínky využití sociálních sítí pro zvýšení konkurenceschopnosti." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-124671.

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The diploma thesis is focused on the social networking sites in terms of their use for increasing the competitiveness of companies. The first part deals with a theoretical introduction to social networks where the basic concepts are defined and then characterized by major networks globally. Each social network is analyzed both in terms of the structure of its users, and are listed as individual options, which provides for promotion within their system - they are mentioned both paid and unpaid opportunities. At the end of this section are described the general possibilities of using social netw
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Zháněl, Jiří. "Realizace internetového obchodu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2010. http://www.nusl.cz/ntk/nusl-222661.

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The thesis deals with the analysis of selling method for special literature and suggests the solution how to realize electronic commerce in condition of minimal costs. It concentrates on the offer propagation using online tools and social networks, and gives the instruction how to deal with the solution of selling on the internet.
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Uherková, Marie. "Komunikační strategie podniku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2017. http://www.nusl.cz/ntk/nusl-319400.

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Mater thesis deals with online marketing and optimization of marketing communication strategy for online job board specialised on remote jobs. The practical part based on theory and analyses of competitors and macro/micro environmental factors focus on short term marketing campaign. This campaign tests reaching the main goal of the strategy by evaluating operative goals. After evaluation of the campaign, there is optimized marketing communication strategy plan.
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Sekanina, Petr. "Propagace elektronického obchodu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2015. http://www.nusl.cz/ntk/nusl-225240.

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This thesis is focused on proposals of promotion specific e-shop. The purpose of this thesis is to design such forms of promotion which are going to be effective and accessible even for smaller and starting e-shops. In the theoretical part I am introducing common knowledge needed for understanding the e-shops and internet marketing topics, then I analyze current state and position on the market and finally I evaluate separate forms of promotion including suggestions for their use by this selected e-shop.
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Čierna, Katarína. "Využitie PPC marketingu v mobilných reklamných kampaniach (Optimalizácia mobilných kampaní v AVG Technologies)." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-196959.

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The thesis is focused on most recent trends in the mobile marketing industry, paid mobile advertising market structure, size and processes. The aim of the thesis is to define the possibilities of using mobile advertising in two basic segments mobile advertising in search and mobile display advertising. It provides performance results of the paid mobile advertising campaigns and their role in the corporate practice. The last part provides in-depth view about use of mobile advertising at the company AVG Technologies. It illustrates how the company increased the number of app installations and fa
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Monea, Alexander Paul. "Dissemination Rhizome: How to Do (Political) Things With Affect." Bowling Green State University / OhioLINK, 2012. http://rave.ohiolink.edu/etdc/view?acc_num=bgsu1354329062.

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"UPC es partner académico del GBG Google AdWords Day 2013." Universidad Peruana de Ciencias Aplicadas - UPC, 2015. http://hdl.handle.net/10757/576190.

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La Facultad de Negocios de la UPC, a través de su carrera de Administración y Marketing, será partner académico del GBG Google AdWords Day – Edición 2013. Este evento gratuito se realizará este sábado 24 de agosto de 3pm. a 8pm. en el auditorio Ernesto Bancalari del Campus Monterrico. El GBG (Google Business Group) Google AdWords Day es un evento destinado a impulsar los negocios en internet, donde se muestran las mejores prácticas de uso de Google Adwords, creando experiencias y promoviendo el mejor uso de esta herramienta; la cual comparte conocimiento, emprendimiento y tecnología. Est
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Barbosa, Ricardo José Videira. "Sistema de apoio à decisão na otimização de campanhas do Google AdWords." Master's thesis, 2018. http://hdl.handle.net/10773/24877.

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As empresas cedo compreendem que a presença na rede digital é absolutamente necessária, mas, por si só, não garante que as mensagens alcançam os seus destinatários. Para potenciar a sua visibilidade, estas têm vindo a investir na plataforma Google AdWords, procurando encurtar o erro (Gap) entre a informação online e os potenciais clientes. A ferramenta Google AdWords tornou-se crucial quando se pretende alcançar um crescimento expressivo num curto período de tempo. Funciona através da gestão pelos próprios anunciantes de campanhas que são direcionadas para os seus clientes através de um mecani
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LI, Kai-Ping, and 李凱斌. "The Effectiveness Analysis of Using Google Adwords － A Case study of the Industrial PC Company." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/77521845957527404934.

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碩士<br>元智大學<br>資訊管理學系<br>99<br>Internet technology has been changed the data transmit mode in recent years, not only made the Internet advertising model available but also present diverse situation. Today, the keyword advertising model has been widely accepted and used. According to the latest research shows that Google&apos;&apos;s search accounted is already shared 60% in the U.S. and Google&apos;&apos;s keyword advertising revenues accounted for most of Google&apos;&apos;s revenue. Therefore, Google&apos;&apos;s keyword advertising is still the main priority for advertisers. The advantage of
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Balça, Joana Neto Marques Coelho. "Display advertising : Google AdWords vs Facebook ads, um estudo sobre return on investment na YoursPorto, lda." Master's thesis, 2018. http://hdl.handle.net/10400.26/24363.

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Com a crescente exigência do consumidor, surge uma enorme necessidade das empresas se adaptarem às novas tendências de mercado, e nada melhor do que o desenvolvimento do Marketing Digital e do Inbound Marketing. Dado esse sentimento de expansão, as empresas cada vez mais se internacionalizam para outros mercados. No Marketing Digital não é exceção. Neste relatório surgiu a curiosidade de estudar o comportamento do consumidor português, mais difícil de atrair, e o consumidor argentino, que apesar de a literatura considerar um utilizador mais conservador e com menos acesso às novas tecnologias,
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LI, BI-CHEN, and 李璧辰. "The Influence of Advertising Appeal, Website Stickiness on Internet Advertising Effectiveness：A Case Study of Google AdWords." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/56qcj2.

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碩士<br>國立中正大學<br>企業管理系行銷管理研究所<br>106<br>The arrival of the global digital era has both accelerated the development of e-commerce and affected enterprises, which have shifted allocation of their advertisement budgets from conventional media to digital marketing. The “Keyword Advertising” is popular with many advertisers because of the easily controlled budgets and the characters of internet advertising and search engine marketing (SEM). Therefore, its relevant applicants and analysis have emerged. The mainly purpose of this research is to explore the impact of “Advertising Appeal” and “Website S
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Cai, Ting-Wel, and 蔡廷為. "Keyword Search Intent、Involvement and Information Search Behavior on Advertising Effect-from the perspective of Google Adwords." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/nfkg47.

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碩士<br>樹德科技大學<br>經營管理研究所<br>102<br>Focus on marketing strategy digital age, most commonly used in the virtual environment than Internet advertising, according to Digital Marketing Franchise Association statistics, in 2013 the first half of Taiwan&apos;&apos;s overall Internet advertising market reached 6.265 billion, according to Worldstream another survey, from the third quarter of 2010 to the second quarter of 2011 were within a year&apos;&apos;s time, Google (Google) revenues of $ 33.3 billion, of which 97% are from the Google AdWords keyword advertising as the main source of income has beco
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Hoeing, Alex, and Viktor Fredriksson. "Censur på Internet." Thesis, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:bth-14615.

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Genom detta kandidatarbete undersöker och prövar vi hur censur påverkar informationsspridning på internet, genom vår prövning undersöker vi om Googles indexering kan ha en censurerande effekt på användaren, detta i form av en filterbubbla. Med hjälp av kvalitativa tolkningar vill pröva om och hur stor påverkan Googles indexering har på användaren, som stöd för vår kvalitativa undersökning har vi Handbok i Kvalitativ Analys skriven av Andreas Fejes &amp; Robert Thornberg samt 101 Design Methods skriven av Vijay Kumar. Vi ser en möjlighet att föra en diskussion om hur i vida detta fenomen är san
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Sun, Hung-kang, and 孫宏綱. "A study of the impact of Taiwan's export industries using Google Adwords－An example of the manufacturers of electronic connectors." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/69866868639515828780.

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碩士<br>世新大學<br>公共關係暨廣告學研究所(含碩專班)<br>97<br>The study is explore the impact of Taiwan's export industries using Google Adwords. The purpose of the study is to understand the factor and attitude of using Google adwords of electronic connectors in Taiwan, The Rogers's Diffusion of Innovations theory was verified. In this study, it uses the online survey and data analysis as the research method. The content analysis of the questionnaire is divided into three parts, the basic information, the current use of Internet advertising and the impact of using Google adwords. The survey targets are Taiwan's e
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Huang, Wei-Chia, and 黃煒嘉. "Associations of Internet Search Volume to the Revenue and Stock Price of 3C Companies by Applying Google AdWords Big Data Platform." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/06456479159351912653.

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碩士<br>義守大學<br>資訊管理學系<br>104<br>In recent years, Big Data is one of hot topics in academia and industry. How to apply the analyzed results and trends prediction via big data analysis have become important issues in today’s society. This thesis applies the well-known Google’s keyword advertising platform, Google AdWords, to investigate the associations of internet search volume to the revenue and stock price of 3C companies. First, this work analyzes Google by use of business model canvas to understand its operating statuses and core values of the company. Then, this work implements the analysis
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Hurtová, Zuzana. "Hodnotenie efektívnosti rôznych postupov v PPC reklamách." Master's thesis, 2018. http://www.nusl.cz/ntk/nusl-429463.

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HURTOVÁ, Z. Evaluation of the effectiveness of various techniques in PPC Advertising. Diploma thesis. Brno: Mendel University in Brno, 2018. This thesis is focused on evaluating the effectiveness of various pay-advertising practices, especially in two PPC systems - Google AdWords and Sklik. Specifi-cally, it focuses on comparing the performance of the search network in these two pay-per-click systems, whether the presence of an advertiser's brand name in ad text has some impact and the possibility of ad rotation on the search and display network of Google. A part of this thesis consists of a
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