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Journal articles on the topic 'Google Adword'

Author: Grafiati

Published: 5 June 2025

Last updated: 16 July 2025

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1

N.S, Swapna. "Google Adwords- Fundamentals & Importance." INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 07, no. 12 (2023): 1–11. http://dx.doi.org/10.55041/ijsrem27556.

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Digital Marketing is winning the hearts of both businesses and customers in India. A business uses Digital Marketing for competitive advantage and customers prefer the same because it is handy. There are several companies in India that are successfully running Digital advertising campaigns as their marketing strategy. When we speak of Digital advertising, Google AdWords takes the first line. Google AdWords is an advertising service provided by Google for a business that wants to display ads on Google and its advertising network. The AdWord programs run with budget and keywords. This study show

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Clark, B. "ECJ decides in French Google AdWord referrals: more seek than find?" Journal of Intellectual Property Law & Practice 5, no. 7 (2010): 477–80. http://dx.doi.org/10.1093/jiplp/jpq066.

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Scheerer, Cora, Melvin Rüth, Linda Tizek, Martin Köberle, Tilo Biedermann, and Alexander Zink. "Googling for Ticks and Borreliosis in Germany: Nationwide Google Search Analysis From 2015 to 2018." Journal of Medical Internet Research 22, no. 10 (2020): e18581. http://dx.doi.org/10.2196/18581.

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Background Borreliosis is the most frequently transmitted tick-borne disease in Europe. It is difficult to estimate the incidence of tick bites and associated diseases in the German population due to the lack of an obligation to register across all 16 federal states of Germany. Objective The aim of this study is to show that Google data can be used to generate general trends of infectious diseases on the basis of borreliosis and tick bites. In addition, the possibility of using Google AdWord data to estimate incidences of infectious diseases, where there is inconsistency in the obligation to n

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Thiele, Clemens. "Google-Adwords Markenbeschwerde." Zeitschrift für Informationsrecht, no. 3 (2015): 307–13. http://dx.doi.org/10.33196/ziir201503030701.

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Volkers, Josselin. "Google Adwords voor beginners." Management Kinderopvang 22, no. 6 (2016): 44–46. http://dx.doi.org/10.1007/s41190-016-125-x.

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Dhanashri, Sanadkumar Havale, Borde Archana, Ekbote Nivedita, Sane Sandip, and A. Deshmukh Anand. "Impact of Google Adwords on Consumer Buying Behaviour." Empirical Economics Letters 22, August Special Issue 4 (2023): 81–96. https://doi.org/10.5281/zenodo.8338739.

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<strong>Abstract: </strong>This study employed a quantitative methodology to investigate the impact of Google AdWords on consumer buying behaviour. A structured survey questionnaire was developed to collect data from a sample of participants. The survey included questions related to consumer attitudes, purchase intentions, brand awareness, engagement, and post-click behaviours. A sample size of 198 participants was determined using a random sampling technique from a target population of consumers who have been exposed to Google AdWords. The participants were selected based on specific demograp

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Bechtold, Stefan. "Google AdWords and European trademark law." Communications of the ACM 54, no. 1 (2011): 30–32. http://dx.doi.org/10.1145/1866739.1866749.

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Rafałko, Sandra. "PLATFORMA GOOGLE ADWORDS WSPÓŁCZESNYM NARZĘDZIEM PROMOCJI PRZEDSIĘBIORSTW." Zeszyty Naukowe Politechniki Częstochowskiej Zarządzanie 25, no. 1 (2017): 119–29. http://dx.doi.org/10.17512/znpcz.2017.1.1.11.

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Dawidziuk, Radosław. "Google AdWords Advertising in Higher Education Marketing." Transactions of the Institute of Aviation 226, no. 5 (2012): 123–29. http://dx.doi.org/10.5604/05096669.1077477.

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Za, Saida Zainurossalamia, and Irsan Tricahyadinata. "An Analysis on the Use of Google AdWords to Increase E-Commerce Sales." International Journal of Social Sciences and Management 4, no. 1 (2017): 60–67. http://dx.doi.org/10.3126/ijssm.v4i1.16433.

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The development of information and communication technology affected many aspects of life, including economical state. E-commerce is an activity of selling or buying goods and services through the internet by using electronic media. The optimization of e-commerce could be carried out by advertising. Google AdWords is one of online advertising technologies that provides benefits in the business of e-commerce. This research was aimed to analyze and describe the improvement of the e-commerce sales by using Google AdWords. The research design was qualitative research design by utilizing secondary

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Clark, B., and M. Schubert. "More AdWords and the 'Google/shop assistant' analogy." Journal of Intellectual Property Law & Practice 6, no. 9 (2011): 602–4. http://dx.doi.org/10.1093/jiplp/jpr093.

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Venzin, Megan. "How Google AdWords Can Help Grow Your Membership." Membership Management Report 13, no. 3 (2017): 1. http://dx.doi.org/10.1002/mmr.30621.

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13

Schulko, Alex. "Grow Your Business by Advertising on Google AdWords." CoatingsPro 23, no. 1 (2023): 16–17. https://doi.org/10.5006/cp2023_23_1-16.

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Wijaya, Hadi, RM Chairil Andri, and Dwi Rachmawati. "ANALYSIS OF DIGITAL MARKETING STRATEGIES ON INTEREST AND ENROLLMENT DECISIONS OF PROSPECTIVE NEW STUDENTS IN PRIVATE HIGHER EDUCATION INSTITUTIONS IN INDONESIA (A CASE STUDY OF JAKARTA GLOBAL UNIVERSITY)." Klabat Journal of Management 4, no. 2 (2023): 147. http://dx.doi.org/10.60090/kjm.v4i2.1007.147-162.

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The research investigates the impact of Google Adwords Advertising and Social Media Marketing on the interest to register (enrollment) and enrollment decisions of potential new students at Global University Jakarta (JGU). In Indonesia, Private Higher Education Institutions (PTS) make up 66.27% of the total higher education institutions, facing intense competition for prospective students, particularly from Generation Z. The COVID-19 pandemic has expedited the transition to digital activities, necessitating continuous adaptation by universities. Generation Z, characterized by 100% internet usag

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Lia, Paska. "AdWords dan AdSense sebagai Teknologi Periklanan Digital." Jurnal Ilmu Komunikasi 21, no. 1 (2023): 24. http://dx.doi.org/10.31315/jik.v21i1.7025.

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Pesatnya perkembangan teknologi membawa pergeseran pada berbagai bidang, termasuk periklanan. Google sebagai perusahaan dengan mesin pencari mengembangkan teknologi periklanan digital melalui AdWords dan AdSense. Penelitian ini berangkat dari minimnya studi yang membahas kajian tentang AdWords dan AdSense secara konseptual, khususnya dalam bidang komunikasi. Penelitian ini bertujuan untuk menemukan perspektif baru tentang teknologi periklanan digital berbasis Google. Peneliti menawarkan pemahaman para akademisi hingga praktisi periklanan di Indonesia dalam memahami teknologi periklanan digital

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Dawidziuk, Radosław. "Reklama w wyszukiwarkach Google AdWords jako element marketingu uczelni." Transactions of the Institute of Aviation 225, no. 4 (2011): 161–69. http://dx.doi.org/10.5604/05096669.1077708.

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Ngibad, Khoirul, Nambi Sembilu, Setiawan Setiawan, and Intan Syahrani Putri. "PENDAMPINGAN PEMASARAN ONLINE DI UD. MADANI MAKMUR SIDOARJO." INTEGRITAS : Jurnal Pengabdian 5, no. 2 (2021): 209. http://dx.doi.org/10.36841/integritas.v5i2.1129.

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Dalam Program Kemitraan Masyarakat ini, kami memilih 1 mitra ekonomi produktif dalam pembuatan sirup herbal (kunyit asem, jahe merah, dan lemon sereh). Permasalahan mitra Program Kemitraan Masyarakat dalam aspek pemasaran adalah mitra belum mengerti cara pemasaran menggunakan digital marketing agar produk mitra dapat dipasarkan secara online ke seluruh wilayah di Indonesia. Tujuan Program Kemitraan Masyarakat ini adalah untuk mengatasi permasalahan prioritas yang sedang dihadapi mitra Program Kemitraan Masyarakat dalam aspek pemasaran adalah memberikan pelatihan dan pendampingan dalam pemasara

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Marsoof, A. "Google's AdWords stands victorious down under." Journal of Intellectual Property Law & Practice 8, no. 6 (2013): 444–45. http://dx.doi.org/10.1093/jiplp/jpt061.

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Ventose, E. D. "Google AdWords and trade mark infringement in the United States." Journal of Intellectual Property Law & Practice 7, no. 10 (2012): 705–7. http://dx.doi.org/10.1093/jiplp/jps122.

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Gross, Margaret S., Nancy H. Liu, Omar Contreras, Ricardo F. Muñoz, and Yan Leykin. "Using Google AdWords for International Multilingual Recruitment to Health Research Websites." Journal of Medical Internet Research 16, no. 1 (2014): e18. http://dx.doi.org/10.2196/jmir.2986.

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21

O'Dwyer, Siobhan T., and Wendy Moyle. "Using Google Adwords to recruit family carers of people with dementia." Australasian Journal on Ageing 33, no. 2 (2013): 128–31. http://dx.doi.org/10.1111/ajag.12100.

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Clark, B. "'Google AdWords', keywords, metatags: a view from one German Higher Regional Court." Journal of Intellectual Property Law & Practice 3, no. 8 (2008): 496–98. http://dx.doi.org/10.1093/jiplp/jpn107.

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23

Szymański, Grzegorz. "Google Ads Campaigns in Promotional Activities of Theaters." Marketing of Scientific and Research Organizations 37, no. 3 (2020): 73–86. http://dx.doi.org/10.2478/minib-2020-0023.

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AbstractAlthough the pace of life is very high today, young people spend free time among applications and electronic devices, but theatrical performances are relatively popular nonetheless. Theaters to appeal to young people should use online tools as a basic form of advertising. One of the most popular forms of e-marketing is the search engine SEM. The research question was formulated in the form: do the theaters advertise in paid search results PPC? To answer this question, we analyzed the search results on Google, including AdWords ads, among Polish theaters for popular keywords. By analyzi

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Clavier, Jean Pierre. "Atelier n°2 - Publicité sur internet et marque notoire : « Les AdWords dans Google »." Revue juridique de l'Ouest 23, no. 1 (2010): 53–61. http://dx.doi.org/10.3406/juro.2010.4159.

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Ventose, E. "Search and you will find: Google AdWords and trade mark protection in Europe." Journal of Intellectual Property Law & Practice 5, no. 2 (2010): 74–77. http://dx.doi.org/10.1093/jiplp/jpp210.

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Gusti, Aditya, and Sri Hadianti. "Application of the C4.5 Algorithm to Predict the Effectiveness of Google Adwords Ads." SISTEMASI 12, no. 1 (2023): 21. http://dx.doi.org/10.32520/stmsi.v12i1.1978.

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Liebl, Dominik, Stefan Rameseder, and Christoph Rust. "Improving Estimation in Functional Linear Regression With Points of Impact: Insights Into Google AdWords." Journal of Computational and Graphical Statistics 29, no. 4 (2020): 814–26. http://dx.doi.org/10.1080/10618600.2020.1754224.

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Krishnareddy, Suneeta, Kenneth Stier, Maya Recanati, Benjamin Lebwohl, and Peter HR Green. "Commercially available glutenases: a potential hazard in coeliac disease." Therapeutic Advances in Gastroenterology 10, no. 6 (2017): 473–81. http://dx.doi.org/10.1177/1756283x17690991.

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Background: The only treatment for celiac disease (CD) is a gluten-free diet (GFD). However, there is interest among patients in a medical therapy to replace or help with a GFD. Therapies include gluten-degrading enzymes (glutenases). There are glutenases available marketed as dietary supplements that have not been demonstrated to digest the toxic epitopes of gluten. Methods: We investigated the contents, claims, and disclaimers of glutenase products and assessed patient interest using Google AdWords to obtain Google search frequencies. Results: Among 14 glutenase product, all contained protea

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Yadav, Ajay Kumar. "Digital Advertising, Internet Advertising, Online Marketing, Web Advertising, Online Advertising, Internet Marketing, Web Marketing." International Journal For Academic Research and Development 3, no. 1 (2021): 21–37. https://doi.org/10.5281/zenodo.6640636.

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This piece of research work aims at understanding the preferred emerging media options used for marketing. In the Internet age many new methods used for product promotion and marketing. "Desk research" has been turned into "online research", now in the online, market research has become possible. Many Indian companies are using digital marketing for competitive advantage. Social Media has quickly gained prominence as it provides people with the opportunity to communicate and share posts and topics. The development of information technology, followed by the advancement of di

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McDonnell, Diana D., Hyun-Ju Lee, Gene Kazinets, and Joel M. Moskowitz. "Online Recruitment of Targeted Populations: Lessons Learned from a Smoking Cessation Study among Korean Americans." Social Marketing Quarterly 16, no. 3 (2010): 2–22. http://dx.doi.org/10.1080/15245004.2010.500441.

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Korean Americans (KAs) have among the highest smoking rates in the United States. They are unlikely to participate in conventional evidence-based smoking cessation programs, preferring to quit on their own. Since KAs have good Internet access, the study's community advisory board recommended evaluating the efficacy of an online cessation program. In conjunction with the board, an Internet-based, self-help program was adapted to ensure that it was culturally and linguistically appropriate and was evaluated with a randomized trial. This article describes the real-world experience recruiting 1,26

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Jones, Ray B., Lesley Goldsmith, Christopher J. Williams, and Maged N. Kamel Boulos. "Accuracy of Geographically Targeted Internet Advertisements on Google Adwords for Recruitment in a Randomized Trial." Journal of Medical Internet Research 14, no. 3 (2012): e84. http://dx.doi.org/10.2196/jmir.1991.

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32

Volkmann, Christian. "Trademark Use and Liability of Referencing Service In Keyword Advertising – Google AdWords and Trademark Law." European Journal of Risk Regulation 2, no. 3 (2011): 450–54. http://dx.doi.org/10.1017/s1867299x00006887.

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Cases C-236/08 to C-238/08 Google France SARL, Google Inc. v. Louis Vuitton Malletier SA (C.236/08) and Google France SARL v. Viaticum, Luteciel SARL (C-237/08) and Google France SARL v. Centre national de recherche en relations humaines (CNRRH) SARL, Pierre-Alexis Thonet, Bruno Raboin, Tiger SARL (C-238/08)1. The proprietor of a trade mark is entitled to prohibit an advertiser from advertising, on the basis of a keyword identical with that trade mark which that advertiser has, without the consent of the proprietor, selected in connection with an internet referencing service, goods or services

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Park, Jungsoo, and Souhwan Jung. "Android Adware Detection using Soot and CFG." Journal of Wireless Mobile Networks, Ubiquitous Computing, and Dependable Applications 13, no. 4 (2022): 94–104. http://dx.doi.org/10.58346/jowua.2022.i4.006.

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Adware is the most common type of malware. While considered not harmful in nature, it disrupts the user experience and generates unwanted revenue. Adware is also difficult to analyze and detect, therefore it is actively distributed through the Google Play Store. In the case of known adware detection, analysis takes a long time due to prolonged dynamic analysis to reveal Ads, and the result of network traffic analysis is difficult to determine traffic such as multimedia streaming, which results in a high probability of false positives. In this paper, we introduce a method to efficiently detect

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N. Mowle, Elyse, Emily J. Georgia, Brian D. Doss, and John A. Updegraff. "Application of regulatory focus theory to search advertising." Journal of Consumer Marketing 31, no. 6/7 (2014): 494–502. http://dx.doi.org/10.1108/jcm-06-2014-1003.

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Purpose – The purpose of this paper is to test the utility of regulatory focus theory principles in a real-world setting; specifically, Internet hosted text advertisements. Effect of compatibility of the ad text with the regulatory focus of the consumer was examined. Design/methodology/approach – Advertisements were created using Google AdWords. Data were collected for the number of views and clicks each ad received. Effect of regulatory fit was measured using logistic regression. Findings – Logistic regression analyses demonstrated that there was a strong main effect for keyword, such that us

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Azzahra, Rahma Hanim. "Tinjauan Shirkah terhadap Sistem Pay Per Click (PPC) dada Google Adsense dan Facebook." Maliyah : Jurnal Hukum Bisnis Islam 12, no. 2 (2022): 193–219. http://dx.doi.org/10.15642/maliyah.2022.12.2.193-219.

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This research was conducted to determine the Pay Per Click (PPC) system in collaboration between Google AdSense and Facebook from a Shirkah perspective. This research is field research, with data collection using interviews, observation, and literature review by explaining how the Pay Per Click (PPC) system works in collaboration with Google AdSense and Facebook and then analyzing it according to Islamic law. The results of this study indicate that websites or blogs create Facebook fan page accounts which publishers carry out to promote posting website links or blog links to be accepted as Goo

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Özistanbullu, Deniz, Ronja Weber, Maria Schröder, et al. "Exploring the Thoughts, Needs and Fears of Chemotherapy Patients—An Analysis Based on Google Search Behavior." Healthcare 12, no. 17 (2024): 1689. http://dx.doi.org/10.3390/healthcare12171689.

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Chemotherapy poses both physical and psychological challenges for patients, prompting many to seek answers independently through online resources. This study investigates German Google search behavior regarding chemotherapy-related terms using Google AdWords data from September 2018 to September 2022 to gain insights into patient concerns and needs. A total of 1461 search terms associated with “chemotherapy” were identified, representing 1,749,312 to 28,958,400 search queries. These terms were categorized into four groups based on frequency and analyzed. Queries related to “adjuvant” and “neoa

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Ambikar, Jui, Aaditya Paithane, Ishan Gala, Pranav Kulkarni, and Girija Chiddarwar. "A Comprehensive Review of Advertisement Platforms." International Journal for Research in Applied Science and Engineering Technology 11, no. 2 (2023): 1213–15. http://dx.doi.org/10.22214/ijraset.2023.49118.

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Abstract: With the breakneck pace of progress in today’s world, any self-sustaining business needs to ensure that they maximize their profits while also cutting down on losses, essentially described as optimization. For the same optimization in advertisements and marketing, various factors, vendors, and methods must be considered before making any significant business decisions. This paper primarily reviews Google AdWords and Meta Ads, two advertising services. Comprehensive reviews of all factors, including interest targeting an estimated reach of the advertisement to the target audience, are

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Roy Mubarak, Ichwan Nugroho, H. Jazuli Mukhtar, Fifi Julfiati, and Ham Idris Tumenggung. "PENGENALAN DAN PELATIHAN MENGGUNAKAN GOOGLE APPS UNTUK PEMBELAJARAN ONLINE PADA MASA PANDEMI COVID 19 DI YAYASAN JOSHUA BANGUN BANGSA." Jurnal Abdimas Indonesia 1, no. 2 (2021): 73–79. http://dx.doi.org/10.53769/jai.v1i2.86.

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Di era perkembangan teknologi informasi yang sangat cepat saat ini, hampir semua lapisan masyarakat memanfaatkan kemajuan teknologi informasi untuk berbagai kebutuhan hidupnya, salah satu contoh adalah di dunia pendidikan. Salah satu kemajuan teknologi informasi yang dimanfaatkan oleh dunia pendidikan adalah internet sebagai media komunikasi. Sedangkan untuk media pembelajaran lainnya yang saat ini sudah mulai banyak digunakan adalah penggunakan aplikasi secara online. Salah satu penyedia media pembelajaran online ini adalah Google LLC. Google LLC adalah sebuah perusahaan multinasional Amerika

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Behar-Touchais, Martine. "AS PRÁTICAS COMERCIAIS DESLEAIS RELACIONADAS À PUBLICIDADE NA INTERNET E ÀS DESINDEXAÇÕES ABUSIVAS DO SISTEMA ADWORDS DA GOOGLE." Law, State and Telecommunications Review 12, no. 1 (2020): 246–92. http://dx.doi.org/10.26512/lstr.v12i1.30008.

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Objetivo ”“ O artigo explora as novas práticas comerciais desleais das empresas “gigantes da Internet” com foco em precedentes judiciais e administrativos. As práticas comerciais desleais podem acontecer de dois modos: em relação aos consumidores; e, em relação aos anunciantes profissionais. O tema das plataformas digitais, com destaque para o serviço Google Adwords, tem sido objeto de várias decisões judiciais e administrativas que são analisadas no texto. Metodologia ”“ O artigo se baseia em uma pesquisa bibliográfica e jurisprudencial sobre as práticas comerciais desleais das empresas

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Boguś, Marta. "Proces kształtowania się korporacji ponadnarodowej Google." Przedsiębiorczość - Edukacja 7 (January 1, 2011): 128–45. http://dx.doi.org/10.24917/20833296.7.10.

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The formation process of any multinational corporation is driven by mechanisms of competition within global markets. In this modern era of knowledge there is an intensive development of high technology industries, mainly software, which play important roles in the various stages of processing and creation of innovative products and services. The history of Google goes back to 1995 when its founders – Sergey Brin and Larry Page met at Stanford University in California. On 7th September 1998, Google Inc. was officially incorporated. In 2001 Eric Smidt became Chief Executive Officer. In their twe

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Pavlović, Nikola, Marko Savić, and Miloš Milanović. "Digital marketing an efficient means of promotion." Ekonomski signali 16, no. 2 (2021): 93–100. http://dx.doi.org/10.5937/ekonsig2102093p.

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The term "digital marketing" is simple to describe. There are many ways to market your organization online, according to Optimizely.com. E-mail, pop-up ads, social media, search engine optimization, Google AdWords, and other forms of internet marketing are examples. Traditional marketing focuses on promoting your company using physical flyers, billboards, television, and radio, whereas digital marketing focuses on promoting your company over the internet. On the other hand, web marketing provides far more promotion alternatives. The purpose of this thesis is to determine the significance, appl

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42

Troumbis, Andreas Y., Maria Hatziantoniou, and Georgios K. Vasios. "Nutritional Culturomics and Big Data: Macroscopic Patterns of Change in Food, Nutrition and Diet Choices." Current Pharmaceutical Biotechnology 20, no. 10 (2019): 895–908. http://dx.doi.org/10.2174/1389201020666190211125550.

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Background & Objectives: Nutritional culturomics (NCs) is a specific focus area of culturomics epistemology developing digital humanities and computational linguistics approaches to search for macro-patterns of public interest in food, nutrition and diet choice as a major component of cultural evolution. Cultural evolution is considered as a driver at the interface of environmental and food science, economy and policy. Methods: The paper presents an epistemic programme that builds on the use of big data from webbased services such as Google Trends, Google Adwords or Google Books Ngram View

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Chandra, Sholikin Ady, Edi Winarko, and Sigit Priyanta. "Adwords Keyword Set Selection Decision Support System Using AHP and TOPSIS Method." IJCCS (Indonesian Journal of Computing and Cybernetics Systems) 14, no. 2 (2020): 135. http://dx.doi.org/10.22146/ijccs.50731.

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CV. Gitani Creative Agency is a company engaged in the field of creative agency providing digital marketing service. Google Adwords is a platform used by the company to run this service. Keyword set selection is critical to the performance of ads. However, finding the right keyword set is not an easy task. The company needs to consider various criteria to get the optimal advertising results. Decision support system (DSS) is needed as an objective reference in the process of keyword set selection. The criteria for decision-making are click, impressions, cost, and avg. CPC.AHP method is used to

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Zink, A., B. Schuster, M. Rüth, et al. "Medical needs and major complaints related to pruritus in Germany: a 4‐year retrospective analysis using Google AdWords Keyword Planner." Journal of the European Academy of Dermatology and Venereology 33, no. 1 (2018): 151–56. http://dx.doi.org/10.1111/jdv.15200.

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Turnbull, Don, and Laura F. Bright. "Advertising academia with sponsored search: an exploratory study examining the effectiveness of Google AdWords at the local and global level." International Journal of Electronic Business 6, no. 2 (2008): 149. http://dx.doi.org/10.1504/ijeb.2008.018070.

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van Gelder, Marleen M. H. J., Tom H. van de Belt, Lucien J. L. P. G. Engelen, Robin Hooijer, Sebastian J. H. Bredie, and Nel Roeleveld. "Google AdWords and Facebook Ads for Recruitment of Pregnant Women into a Prospective Cohort Study With Long-Term Follow-Up." Maternal and Child Health Journal 23, no. 10 (2019): 1285–91. http://dx.doi.org/10.1007/s10995-019-02797-2.

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Almeida, Sueli Sales. "Estratégias de Inbound Marketing em Uma Indústria 3.0." Revista Gestão da Produção Operações e Sistemas 14, no. 3 (2019): 1. http://dx.doi.org/10.15675/gepros.v14i3.2527.

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A difusão entre a internet e o marketing permitiu as empresas explorarem novos campos de atuação frente ao mercado, assim o marketing digital surgiu para facilitar o processo de compras e vendas, entre as ferramentas utilizadas por este, está o inbound marketing. O objetivo do presente estudo de caso foi propor uma discussão sobre o uso e aplicação de estratégias de inbound marketing e verificar a aplicação desta nova filosofia de marketing por uma indústria brasileira 3.0 de médio porte. Desta forma, foi realizada uma pesquisa survey, através da plataforma do Google Docs para se obter informa

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CAESCU, STEFAN-CLAUDIU, FLORINA BOTEZATU, RALUCA-GIORGIANA CHIVU, IONUT-CLAUDIU POPA, and MARGARETA STELA FLORESCU. "The impact of online marketing on the use of textile packaging: an approach to consumer behaviour." Industria Textila 72, no. 02 (2021): 210–16. http://dx.doi.org/10.35530/it.072.02.202019.

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Online marketing is the act of utilizing online channels and tools to spread a message or idea about an organization’s image, items, or administrations to its potential clients. The strategies and methods used for Internet showcasing incorporate email, online networking, show promoting, website streamlining, Google AdWords, and that’s just the beginning. Online marketing has become more and more used in recent years, whether it is about promoting products or services, or it is about ideas, concepts, and beliefs. Considering this aspect, this article aims to identify the influence of online com

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Rivertt R., Fernando. "Marketing Offline vs. Marketing Online: la necesidad de actualizar nuestros conocimientos." Revista Compás Empresarial 8, no. 22 (2017): 24–29. http://dx.doi.org/10.52428/20758960.v8i22.830.

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El artículo pretende dar algunos puntos, pautas o lineamientos básicos sobre el marketing online, explicando previamente algunos de los cambios que sufre el marketing "tradicional" en entornos digitales u online. Se mencionan también algunos conceptos, técnicas, metodologías y también algunas tendencias o corrientes de marketing online que se ajustan a la interacción digital actual. Se menciona que en Bolivia las acciones de marketing online o digital están más centradas a las redes sociales o al uso de plataformas de publicidad online (como Google adwords, Facebook Ads y otras) que son herram

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Maia, Bruno Inacio, Marco Aurelio De Oliveira, and Andre Hideto Futami. "INOVAÇÃO NOS CANAIS DE COMUNICAÇÃO COMO FORMA DE COMERCIALIZAÇÃO." Revista de Administração e Negócios da Amazônia 11, no. 4 (2020): 44. http://dx.doi.org/10.18361/2176-8366/rara.v11n4p44-64.

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A constante mudança tecnológica impõe ás industrias novos desafios e necessidades de adaptações, a maneira de se relacionar com os clientes se renova frequentemente com o desenvolvimento de novos canais de comunicação. Esse artigo fará uma abordagem prática sobre a efetividade dos canais de comunicação: Google AdWords, e-mail marketing e Facebook integrados com o e-commerce no aspecto de prospecção de clientes. Em sequência avalia-se o comportamento da conversão dos clientes prospectados em venda efetivamente. Foram utilizados dados de 27 meses de campanha de marketing de uma indústria metalúr

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