Relevant bibliographies by topics / Google AdWords

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers

Academic literature on the topic 'Google AdWords'

Author: Grafiati
Published: 4 June 2021
Last updated: 24 January 2023

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Journal articles on the topic "Google AdWords"

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Volkers, Josselin. "Google Adwords voor beginners." Management Kinderopvang 22, no. 6 (October 2016): 44–46. http://dx.doi.org/10.1007/s41190-016-125-x.

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Bechtold, Stefan. "Google AdWords and European trademark law." Communications of the ACM 54, no. 1 (January 2011): 30–32. http://dx.doi.org/10.1145/1866739.1866749.

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Za, Saida Zainurossalamia, and Irsan Tricahyadinata. "An Analysis on the Use of Google AdWords to Increase E-Commerce Sales." International Journal of Social Sciences and Management 4, no. 1 (January 23, 2017): 60–67. http://dx.doi.org/10.3126/ijssm.v4i1.16433.

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The development of information and communication technology affected many aspects of life, including economical state. E-commerce is an activity of selling or buying goods and services through the internet by using electronic media. The optimization of e-commerce could be carried out by advertising. Google AdWords is one of online advertising technologies that provides benefits in the business of e-commerce. This research was aimed to analyze and describe the improvement of the e-commerce sales by using Google AdWords. The research design was qualitative research design by utilizing secondary data from Google, Inc. Based on the result of the research, the e-commerce sites received increasing visits to the websites, increasing numbers of the new customers, increasing sales, and even business expansion. It could be concluded that Google AdWords was highly useful to enhance e-commerce. The researcher suggested to utilize Google AdWords online-advertising system in the e-commerce activities. Future researchers are suggested to use the revealed data as the basis of further research in relevant field.Int. J. Soc. Sc. Manage. Vol. 4, Issue-1: 60-67
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Rafałko, Sandra. "PLATFORMA GOOGLE ADWORDS WSPÓŁCZESNYM NARZĘDZIEM PROMOCJI PRZEDSIĘBIORSTW." Zeszyty Naukowe Politechniki Częstochowskiej Zarządzanie 25, no. 1 (April 2017): 119–29. http://dx.doi.org/10.17512/znpcz.2017.1.1.11.

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Dawidziuk, Radosław. "Google AdWords Advertising in Higher Education Marketing." Transactions of the Institute of Aviation 226, no. 5 (October 16, 2012): 123–29. http://dx.doi.org/10.5604/05096669.1077477.

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Clark, B., and M. Schubert. "More AdWords and the 'Google/shop assistant' analogy." Journal of Intellectual Property Law & Practice 6, no. 9 (August 9, 2011): 602–4. http://dx.doi.org/10.1093/jiplp/jpr093.

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Venzin, Megan. "How Google AdWords Can Help Grow Your Membership." Membership Management Report 13, no. 3 (February 13, 2017): 1. http://dx.doi.org/10.1002/mmr.30621.

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Ngibad, Khoirul, Nambi Sembilu, Setiawan Setiawan, and Intan Syahrani Putri. "PENDAMPINGAN PEMASARAN ONLINE DI UD. MADANI MAKMUR SIDOARJO." INTEGRITAS : Jurnal Pengabdian 5, no. 2 (November 26, 2021): 209. http://dx.doi.org/10.36841/integritas.v5i2.1129.

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Dalam Program Kemitraan Masyarakat ini, kami memilih 1 mitra ekonomi produktif dalam pembuatan sirup herbal (kunyit asem, jahe merah, dan lemon sereh). Permasalahan mitra Program Kemitraan Masyarakat dalam aspek pemasaran adalah mitra belum mengerti cara pemasaran menggunakan digital marketing agar produk mitra dapat dipasarkan secara online ke seluruh wilayah di Indonesia. Tujuan Program Kemitraan Masyarakat ini adalah untuk mengatasi permasalahan prioritas yang sedang dihadapi mitra Program Kemitraan Masyarakat dalam aspek pemasaran adalah memberikan pelatihan dan pendampingan dalam pemasaran produk secara online melalui pembuatan dan pengelolaan website, penggunaan Google AdWords, serta pembuatan dan pengelolaan toko online di Shopee. Kegiatan pengabdian masyarakat ini dilakukan dengan cara penyampaian informasi tentang pentingnya penggunaan digital marketing dalam aspek pemasaran. Kemudian, tim pengabdian masyarakat memberikan pelatihan dan pendampingan tentang penggunaan website, Google AdWords, serta pembuatan dan pengelolaan toko online di Shopee. Hasil yang diperoleh dalam Program Kemitraan Masyarakat ini adalah mitra mempunyai website (http://www.sirupherbalmadani.com) dan mampu mengelolanya untuk pemasaran online, mitra mampu mengaplikasikan Google Adwords untuk iklan berbayar, serta mitra mempunyai toko online di Shopee (https://shopee.co.id/madani_makmur) dan mampu mengelolanya untuk memaksimalkan pemasaran online.
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Dawidziuk, Radosław. "Reklama w wyszukiwarkach Google AdWords jako element marketingu uczelni." Transactions of the Institute of Aviation 225, no. 4 (July 26, 2011): 161–69. http://dx.doi.org/10.5604/05096669.1077708.

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Ventose, E. D. "Google AdWords and trade mark infringement in the United States." Journal of Intellectual Property Law & Practice 7, no. 10 (October 1, 2012): 705–7. http://dx.doi.org/10.1093/jiplp/jps122.

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Dissertations / Theses on the topic "Google AdWords"

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Procházková, Anna. "Kontextová reklama Google AdWords." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-193738.

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The diploma thesis deals with contextual advertising with a view to Google AdWords. The aim of the thesis is to build a Google AdWords account for a non-profit organization TJ Sokol and to evaluate successfulness as well as potential of these form of advertising in non-profit organizations. In theoretical framework there is a definition of contextual advertising, briefly described its history, principle, advantages and disadvantages. Furthermore there are various contextual advertising systems in Czech Republic compared to each other. The thesis focuses in detail on Google AdWords system description from the initial account creation to its basic parts -- campaigns, ad groups, keywords, ads and conversions. This part also deals with the connection to web analytical service Google Analytics. The account creation for non-profit organization TJ Sokol is described in practical section of the thesis. The preparations which needed to be done, account development and account optimization are mentioned in this section as well. Final Google AdWords performance evaluation is generalized to small non-profit organizations and general recommendations for effective and successful ad campaigns are made based on this evaluation.
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Mihok, Radovan. "Kontextová reklama s využitím Google AdWords a Google AdSense." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-77157.

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The thesis introduces contextual advertising on internet using Google AdWords. The paper describes individual steps of an ad campaign (product choosing, ad types, keywords), its management and success evaluation (calculation of ROI and modified ROI).
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Soto, Trujillo Fernando, and Mattias Grehnik. "Optimering av budgivning i Google AdWords." Thesis, KTH, Data- och elektroteknik, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-203791.

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Google tillhandahåller en tjänst för företag att köpa annonsplatser på Googles sökmotor vid namn AdWords. Företaget Docklin Digital skapar annonser och köper annonsplatser åt företagets kunder genom AdWords. I Google AdWords är det möjligt att ge bud som kommer påverka vilken annonsplats som en annons kommer att få. Docklin Digital skriver in och ändrar dessa bud manuellt och söker efter ett sätt att optimera budgivningsprocessen. För att lösa problemet genomfördes en förstudie av tidigare arbeten, fakta om Google AdWords och lämpliga metoder för att testa och analysera tillvägagångsätt för ändring av bud. Förstudien resulterade i att två skript utvecklades. Ett av skripten utvecklades med hjälp av resultatet från avhandlingar och det andra skriptet utvecklades med hjälp av företagets sätt att manuellt konfigurera bud. I analysskedet konstaterades det att skriptet som utvecklades med hjälp av avhandlingarna presterade marginellt bättre men till en ökad kostnad på 36 %. Skriptet som baserades på företagets manuella budgivningsförfarande ansågs prestera bättre, detta på grund av att skriptet resulterade i lägre totala kostnader och presterade ungefär likadant.
Google allows companies to buy ad space on Googles search engine, which goes by the name AdWords. Docklin Digital creates ads and buys ad space for the company’s clients with the help of AdWords. Google AdWords lets companies input bids that will affect the ad space an ad will receive. Docklin Digital inputs these bids manually and is searching for a way to optimize the bidding process with the help of JavaScript. To solve this problem a pilot study was conducted into earlier works in the field, facts about Google AdWords and appropriate methods to test and analyse a procedure for automatic changing of bids. The pilot study resulted in two developed scripts. One of the scripts was developed by applying a theory from a thesis. The other script was based on the company’s manual way of configuring bids. In the analysis stage of this thesis, the script that was developed from the thesis was found to perform marginally better but to an increased cost of 36 %. In the end the script that was based on the company’s manual way of working was deemed to perform better, the reason being the lower total costs and performing in an almost similar way.
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Lukošiūtė, Edita. "„Google” paieškos „AdWords” skelbimų efektyvumo vertinimas." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2014. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2014~D_20140605_123928-04024.

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Darbe yra analizuojamas „Google“ paieškos „AdWords“ skelbimų efektyvumas. Dėl didėjančios informacinių technologijų svarbos, dauguma vartotojų ieškosi informacijos apie produktus ir paslaugas bei perka juos internetu. Todėl reklamos kūrėjams tampa ypač aktualus efektyvių paieškos sistemos skelbimų kūrimo klausimas. Darbo tikslas – remiantis moksliniais reklamos efektyvumo vertinimo šaltiniais ir „Google“ paieškos „AdWords“ skelbimų efektyvumo vertinimo rezultatais, pateikti bendrą „AdWords“ skelbimų efektyvumo vertinimo ir skelbimų efektyvumo didinimo modelius. Magistro baigiamąjį darbą sudaro trys pagrindinės dalys. Pirmojoje, teorinėje dalyje, yra analizuojami skirtingų autorių požiūriai į reklamos efektyvumo vertinimą, yra pateikiami „Google“ paieškos „AdWords“ skelbimų vertinimo ypatumai. Analitinėje baigiamojo darbo dalyje yra atliekamas pasirinktų „Google“ paieškos „AdWords“ reklaminių kampanijų skelbimų efektyvumo vertinimas. Trečiojoje dalyje yra pateikiamas „Google“ paieškos „AdWords“ skelbimų efektyvumo vertinimo ir efektyvumo didinimo modeliai bei pateikiamos skelbimų efektyvumo didinimo priemonės.
The paper analyzes the effectiveness of „Google“ search engine „AdWords“ ads. Due to the growing importance of information technology , most users search for information about products and services and buy them online. Therefore the issue of ads effectiveness has become extremely important to every advertiser. The objective of this paper is to present general model of „Google“ search engine „AdWords“ ads effectiveness measurement and opportunities of ads effectiveness improvement, scientific resources of advertising effectiveness assessment and results of case analysis. Master's thesis consists of three main parts. In the first, theoretical part of the work introduces analysis, comparison of different authors approaches to the advertising activities performance by finding out methods and indicators, which assess the effectiveness of the ads. The analytical part is based on case study which analyzes effectiveness of particular „Google“ search engine „AdWords“ campaigns. The third part is intended for the model, which shows how to measure effectiveness of the „Google“ search engine „AdWords“ ads, and oppurtinities of ads effectiveness improvement.
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Adler, Anne-Kathrin. "Google AdWords - Infringing or Liberalizing Trade? : A Comparative Analysis of Treatment of Google AdWords under U.S. and EU Trademark Law." Thesis, Linnéuniversitetet, Ekonomihögskolan, ELNU, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-19010.

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Since Google as the world's largest and most popular search engine encourages Internet users to browse their search results, it is naturally functioning as an advertising vehicle and has turned into the most profitable Internet company in world's history. Google's success, however, has been subject to strong criticism as one of the main concerns is linked to Google AdWords, which reveal keyword-triggered advertisements as well as sponsored links besides unsponsored search results. Courts both in Europe and the United States under different trademark legislation felt forced to address the collision of pre-Internet trademark infringement doctrines with modern technology.  As Google AdWords have changed the way consumers observe Internet advertisements and search engines, the boundaries of trademark law have continuously been pushed forward. This development, thus, raises the question of whether Google AdWords by now are considered to function as trade liberalizer or trade infringer under two different trademark jurisdictions.  What is certain as of now is, that if the current circumstances are to change, courts cannot solely rely on old doctrines to adapt to new situations. Instead, new rules should not be subject to isolated court proceedings by individual instances regarded that jurisdictions of courts are limited by territorial boundaries and Google AdWords have evolved as an element of borderless online sphere. Taking these new challenges into account, this paper argues that addressing trademark issues originated by AdWords will demand an international consideration and coordinated efforts between the EU and the United States to bring forward an international solution.
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Maramreddy, Sushma. "Online Matching Problem with Application Google Adwords Problem /." Cincinnati, Ohio : University of Cincinnati, 2006. http://www.ohiolink.edu/etd/view.cgi?ucin1163791140.

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Roberts, Harold M. "Google AdWords as a Network of Grey Surveillance." Thesis, Virginia Tech, 2010. http://hdl.handle.net/10919/31180.

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Google's AdWords processes information about what sorts of content users are browsing for about a quarter of all web site visits. The significance of AdWords' use of this vast amount of personal data lies not in its use for such obviously authoritarian purposes but instead as a network of grey surveillance with Google acting as the hub and the various publishers, advertisers, and users watching (and controlling) each other in distinct ways. Google's model of collective intelligence in its search and ad ranking systems has so deeply intertwined itself into user experiences online (and offline) that it acts as a shared nervous system. AdWords' use of specific words to target simple ads directly connects advertising topics with the content supported by the advertising, encouraging the content to do more of the work of assigning social meaning traditionally done by the ads themselves. And the AdWords pay-per-click ad auction system greatly increases the level of mechanization within the advertising and content production system, replacing the historical human bureaucracy of the advertising industry with the mechanical bureaucracy that is much more difficult to predict or understand. That mechanical bureaucracy shapes, in constitutive but unpredictable ways, the relationship between content and ads that drives the what content is published online and how advertisers and users interact with that content.
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MARAMREDDY, SUSHMA. "ONLINE MATCHING PROBLEM WITH APPLICATION: GOOGLE ADWORDS PROBLEM." University of Cincinnati / OhioLINK, 2006. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1163791140.

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Tůmová, Květa. "Využití Google AdWords jako marketingového nástroje pro firmy." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-16522.

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This diploma work is concerned with Internet Advertising and Google AdWords used by companies in marketing. The work analyzes possibilities of advertising campaign management and evaluation of its efficiency. The main part of this work deals with the analysis of the chosen advertising campaign.
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Veselský, Štěpán. "Využití Facebooku a Google AdWords pro budování značky." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-124699.

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This Diploma Thesis' main subject is Internet marketing. Its main objective is suggesting and realizing an online marketing campaign focused on using Facebook and Google AdWords in order to building brand awareness of a small business. This effort is followed by an analysis of its results. The contribution should be apparent to all the marketers of other small businesses, who find themselves in similar situation and try to solve it by using modern online marketing tools and channels. The thesis is divided into two main sections. The first covers necessary theoretical bases of online marketing, the next one puts the theoretical knowledge into practice of a real small company, Saloon Exclusive. The ending summarizes the outcomes for the company and suggests some next steps.
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Books on the topic "Google AdWords"

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Burriel, Sandrine. Google AdWords. Paris: Pearson, 2010.

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Google AdWords. Sebastapol, CA: O'Reilly, 2012.

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Advanced Google AdWords. Hoboken, N.J: Wiley, 2010.

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Geddes, Brad. Advanced Google AdWords. Hoboken, N.J: Wiley, 2010.

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Advanced Google AdWords. 2nd ed. Indianapolis, Ind: John Wiley & Sons, 2012.

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Google AdWords for dummies. 2nd ed. Hoboken, NJ: Wiley Publishing, 2009.

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Winning results with Google AdWords. Emeryville, Calif: McGraw-Hill/Osborne, 2005.

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Using google AdWords and AdSense. Indianapolis, Ind: Que Pub., 2010.

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Marshall, Perry S. Ultimate guide to Google AdWords. 2nd ed. Irvine: Jere L. Calmes, 2009.

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Goodman, Andrew. Winning results with Google AdWords. 2nd ed. New York: McGraw-Hill, 2009.

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Book chapters on the topic "Google AdWords"

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Greifeneder, Horst. "Google AdWords." In Erfolgreiches Suchmaschinen-Marketing, 110–20. Wiesbaden: Gabler, 2010. http://dx.doi.org/10.1007/978-3-8349-8820-1_16.

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Ciomek, Nicole. "Internet Advertising and Google AdWords." In Google It, 211–36. New York, NY: Springer New York, 2016. http://dx.doi.org/10.1007/978-1-4939-6415-4_7.

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Bardopoulos, Anne Michèle. "Case Study: Google AdWords." In Law, Governance and Technology Series, 285–97. Cham: Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-15449-7_22.

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Weller, Bart, and Lori Calcott. "AdWords in Depth." In The Definitive Guide to Google AdWords, 21–37. Berkeley, CA: Apress, 2012. http://dx.doi.org/10.1007/978-1-4302-4015-0_2.

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Weller, Bart, and Lori Calcott. "Marketing with AdWords." In The Definitive Guide to Google AdWords, 39–62. Berkeley, CA: Apress, 2012. http://dx.doi.org/10.1007/978-1-4302-4015-0_3.

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Kamps, Ingo, and Daniel Schetter. "Google AdWords vs. Facebook Ads." In Performance Marketing, 269–74. Wiesbaden: Springer Fachmedien Wiesbaden, 2017. http://dx.doi.org/10.1007/978-3-658-18453-7_17.

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Kamps, Ingo, and Daniel Schetter. "Google AdWords vs. Facebook Ads." In Performance Marketing, 283–87. Wiesbaden: Springer Fachmedien Wiesbaden, 2020. http://dx.doi.org/10.1007/978-3-658-30912-1_17.

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Weller, Bart, and Lori Calcott. "Getting Started with AdWords." In The Definitive Guide to Google AdWords, 63–87. Berkeley, CA: Apress, 2012. http://dx.doi.org/10.1007/978-1-4302-4015-0_4.

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Weller, Bart, and Lori Calcott. "Mobile Advertising with AdWords." In The Definitive Guide to Google AdWords, 201–44. Berkeley, CA: Apress, 2012. http://dx.doi.org/10.1007/978-1-4302-4015-0_9.

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Weller, Bart, and Lori Calcott. "SEM and the Google Ecosystem." In The Definitive Guide to Google AdWords, 1–20. Berkeley, CA: Apress, 2012. http://dx.doi.org/10.1007/978-1-4302-4015-0_1.

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Conference papers on the topic "Google AdWords"

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Szymanski, Grzegorz, and Piotr Lininski. "Model of the Effectiveness of Google Adwords Advertising Activities." In 2018 IEEE 13th International Scientific and Technical Conference on Computer Sciences and Information Technologies (CSIT). IEEE, 2018. http://dx.doi.org/10.1109/stc-csit.2018.8526633.

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Mocan, Bora, Burcu Kuleli Pak, Sema Yildiz Yoldas, and Nese Baz. "Design and Development of Bid Management System for Google AdWords." In 2019 4th International Conference on Computer Science and Engineering (UBMK). IEEE, 2019. http://dx.doi.org/10.1109/ubmk.2019.8907112.

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Araújo, Andréa Nunes de. "Recomendações de como indexar palavras no Google Adwords: análise das palavras-chave da empresa alimentícia." In 12th CONTECSI International Conference on Information Systems and Technology Management. TECSI, 2015. http://dx.doi.org/10.5748/9788599693117-12contecsi/ps-2508.

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Madera, Quetzali, Oscar Castillo, Mario Garcia-Valdez, and Alejandra Mancilla. "Bidding strategies based on type-1 and interval type-2 fuzzy inference systems for Google Adwords advertising campaigns." In 2016 IEEE 8th International Conference on Intelligent Systems (IS). IEEE, 2016. http://dx.doi.org/10.1109/is.2016.7737411.

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