Journal articles: 'Google AdWords'

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Volkers, Josselin. "Google Adwords voor beginners." Management Kinderopvang 22, no. 6 (October 2016): 44–46. http://dx.doi.org/10.1007/s41190-016-125-x.

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Bechtold, Stefan. "Google AdWords and European trademark law." Communications of the ACM 54, no. 1 (January 2011): 30–32. http://dx.doi.org/10.1145/1866739.1866749.

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Za, Saida Zainurossalamia, and Irsan Tricahyadinata. "An Analysis on the Use of Google AdWords to Increase E-Commerce Sales." International Journal of Social Sciences and Management 4, no. 1 (January 23, 2017): 60–67. http://dx.doi.org/10.3126/ijssm.v4i1.16433.

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The development of information and communication technology affected many aspects of life, including economical state. E-commerce is an activity of selling or buying goods and services through the internet by using electronic media. The optimization of e-commerce could be carried out by advertising. Google AdWords is one of online advertising technologies that provides benefits in the business of e-commerce. This research was aimed to analyze and describe the improvement of the e-commerce sales by using Google AdWords. The research design was qualitative research design by utilizing secondary data from Google, Inc. Based on the result of the research, the e-commerce sites received increasing visits to the websites, increasing numbers of the new customers, increasing sales, and even business expansion. It could be concluded that Google AdWords was highly useful to enhance e-commerce. The researcher suggested to utilize Google AdWords online-advertising system in the e-commerce activities. Future researchers are suggested to use the revealed data as the basis of further research in relevant field.Int. J. Soc. Sc. Manage. Vol. 4, Issue-1: 60-67

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Rafałko, Sandra. "PLATFORMA GOOGLE ADWORDS WSPÓŁCZESNYM NARZĘDZIEM PROMOCJI PRZEDSIĘBIORSTW." Zeszyty Naukowe Politechniki Częstochowskiej Zarządzanie 25, no. 1 (April 2017): 119–29. http://dx.doi.org/10.17512/znpcz.2017.1.1.11.

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Dawidziuk, Radosław. "Google AdWords Advertising in Higher Education Marketing." Transactions of the Institute of Aviation 226, no. 5 (October 16, 2012): 123–29. http://dx.doi.org/10.5604/05096669.1077477.

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Clark, B., and M. Schubert. "More AdWords and the 'Google/shop assistant' analogy." Journal of Intellectual Property Law & Practice 6, no. 9 (August 9, 2011): 602–4. http://dx.doi.org/10.1093/jiplp/jpr093.

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Venzin, Megan. "How Google AdWords Can Help Grow Your Membership." Membership Management Report 13, no. 3 (February 13, 2017): 1. http://dx.doi.org/10.1002/mmr.30621.

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Ngibad, Khoirul, Nambi Sembilu, Setiawan Setiawan, and Intan Syahrani Putri. "PENDAMPINGAN PEMASARAN ONLINE DI UD. MADANI MAKMUR SIDOARJO." INTEGRITAS : Jurnal Pengabdian 5, no. 2 (November 26, 2021): 209. http://dx.doi.org/10.36841/integritas.v5i2.1129.

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Dalam Program Kemitraan Masyarakat ini, kami memilih 1 mitra ekonomi produktif dalam pembuatan sirup herbal (kunyit asem, jahe merah, dan lemon sereh). Permasalahan mitra Program Kemitraan Masyarakat dalam aspek pemasaran adalah mitra belum mengerti cara pemasaran menggunakan digital marketing agar produk mitra dapat dipasarkan secara online ke seluruh wilayah di Indonesia. Tujuan Program Kemitraan Masyarakat ini adalah untuk mengatasi permasalahan prioritas yang sedang dihadapi mitra Program Kemitraan Masyarakat dalam aspek pemasaran adalah memberikan pelatihan dan pendampingan dalam pemasaran produk secara online melalui pembuatan dan pengelolaan website, penggunaan Google AdWords, serta pembuatan dan pengelolaan toko online di Shopee. Kegiatan pengabdian masyarakat ini dilakukan dengan cara penyampaian informasi tentang pentingnya penggunaan digital marketing dalam aspek pemasaran. Kemudian, tim pengabdian masyarakat memberikan pelatihan dan pendampingan tentang penggunaan website, Google AdWords, serta pembuatan dan pengelolaan toko online di Shopee. Hasil yang diperoleh dalam Program Kemitraan Masyarakat ini adalah mitra mempunyai website (http://www.sirupherbalmadani.com) dan mampu mengelolanya untuk pemasaran online, mitra mampu mengaplikasikan Google Adwords untuk iklan berbayar, serta mitra mempunyai toko online di Shopee (https://shopee.co.id/madani_makmur) dan mampu mengelolanya untuk memaksimalkan pemasaran online.

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Dawidziuk, Radosław. "Reklama w wyszukiwarkach Google AdWords jako element marketingu uczelni." Transactions of the Institute of Aviation 225, no. 4 (July 26, 2011): 161–69. http://dx.doi.org/10.5604/05096669.1077708.

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Ventose, E. D. "Google AdWords and trade mark infringement in the United States." Journal of Intellectual Property Law & Practice 7, no. 10 (October 1, 2012): 705–7. http://dx.doi.org/10.1093/jiplp/jps122.

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Gross, Margaret S., Nancy H. Liu, Omar Contreras, Ricardo F. Muñoz, and Yan Leykin. "Using Google AdWords for International Multilingual Recruitment to Health Research Websites." Journal of Medical Internet Research 16, no. 1 (January 20, 2014): e18. http://dx.doi.org/10.2196/jmir.2986.

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O'Dwyer, Siobhan T., and Wendy Moyle. "Using Google Adwords to recruit family carers of people with dementia." Australasian Journal on Ageing 33, no. 2 (September 12, 2013): 128–31. http://dx.doi.org/10.1111/ajag.12100.

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Clark, B. "'Google AdWords', keywords, metatags: a view from one German Higher Regional Court." Journal of Intellectual Property Law & Practice 3, no. 8 (June 19, 2008): 496–98. http://dx.doi.org/10.1093/jiplp/jpn107.

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Krishnareddy, Suneeta, Kenneth Stier, Maya Recanati, Benjamin Lebwohl, and Peter HR Green. "Commercially available glutenases: a potential hazard in coeliac disease." Therapeutic Advances in Gastroenterology 10, no. 6 (April 2, 2017): 473–81. http://dx.doi.org/10.1177/1756283x17690991.

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Background: The only treatment for celiac disease (CD) is a gluten-free diet (GFD). However, there is interest among patients in a medical therapy to replace or help with a GFD. Therapies include gluten-degrading enzymes (glutenases). There are glutenases available marketed as dietary supplements that have not been demonstrated to digest the toxic epitopes of gluten. Methods: We investigated the contents, claims, and disclaimers of glutenase products and assessed patient interest using Google AdWords to obtain Google search frequencies. Results: Among 14 glutenase product, all contained proteases, eight contained X-prolyl exopeptidase dipeptidyl peptidase IV, two did not state the protease contents, and eight failed to specify the name or origin of all proteases. Eleven contained carbohydrases and lipases and three probiotics. One declared wheat and milk as allergens, two contained herbal products (type not stated) and one Carica papaya. Thirteen claimed to degrade immunogenic gluten fragments, four claimed to help alleviate gastrointestinal symptoms associated with eating gluten. Disclaimers included not being evaluated by the US Food and Drug Administration and products not intended to diagnose, treat, cure, or prevent any disease. On Google AdWords, the search frequency for the product names and the search terms was 3173 searches per month. Conclusions: The names of these products make implicit claims that appear to be supported by the claims on the labels and websites for which there is no scientific basis. Google search data suggest great interest and therefore possible use by patients with CD. There needs to be greater oversight of these ‘drugs’.

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McDonnell, Diana D., Hyun-Ju Lee, Gene Kazinets, and Joel M. Moskowitz. "Online Recruitment of Targeted Populations: Lessons Learned from a Smoking Cessation Study among Korean Americans." Social Marketing Quarterly 16, no. 3 (August 26, 2010): 2–22. http://dx.doi.org/10.1080/15245004.2010.500441.

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Korean Americans (KAs) have among the highest smoking rates in the United States. They are unlikely to participate in conventional evidence-based smoking cessation programs, preferring to quit on their own. Since KAs have good Internet access, the study's community advisory board recommended evaluating the efficacy of an online cessation program. In conjunction with the board, an Internet-based, self-help program was adapted to ensure that it was culturally and linguistically appropriate and was evaluated with a randomized trial. This article describes the real-world experience recruiting 1,261 KA participants, primarily through online methods. Paid online advertising was essential to the recruitment effort. The 31 months of advertising cost approximately $84,000, or $66.50 per study enrollee. Based on self-reports, most participants learned about the study from either a text link such as Google AdWords (44%) and/or a graphic link such as an online newspaper ad (35%). Among the methods used, Google AdWords' cost-per-click content site ads were the most cost-effective. Other types of outreach, including unpaid Internet ads, cable television, newspapers, fliers, and word of mouth, had very low reach. Geographically dispersed, linguistically unique, and privacy-oriented communities can be recruited for eHealth studies and interventions. However, a paid advertising campaign may be necessary.

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Clavier, Jean Pierre. "Atelier n°2 - Publicité sur internet et marque notoire : « Les AdWords dans Google »." Revue juridique de l'Ouest 23, no. 1 (2010): 53–61. http://dx.doi.org/10.3406/juro.2010.4159.

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Ventose, E. "Search and you will find: Google AdWords and trade mark protection in Europe." Journal of Intellectual Property Law & Practice 5, no. 2 (January 8, 2010): 74–77. http://dx.doi.org/10.1093/jiplp/jpp210.

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Szymański, Grzegorz. "Google Ads Campaigns in Promotional Activities of Theaters." Marketing of Scientific and Research Organizations 37, no. 3 (September 1, 2020): 73–86. http://dx.doi.org/10.2478/minib-2020-0023.

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AbstractAlthough the pace of life is very high today, young people spend free time among applications and electronic devices, but theatrical performances are relatively popular nonetheless. Theaters to appeal to young people should use online tools as a basic form of advertising. One of the most popular forms of e-marketing is the search engine SEM. The research question was formulated in the form: do the theaters advertise in paid search results PPC? To answer this question, we analyzed the search results on Google, including AdWords ads, among Polish theaters for popular keywords. By analyzing the results obtained, it can be said that definitely theaters do not use PPC as an advertising tool. Among the popular keywords only 5 theaters were identified using this form, which represents less than 3% of all the theaters in Poland. The reasons for low popularity are the high costs and the lack of advertising due to the relatively large number of contemporary theater customers.

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Volkmann, Christian. "Trademark Use and Liability of Referencing Service In Keyword Advertising – Google AdWords and Trademark Law." European Journal of Risk Regulation 2, no. 3 (September 2011): 450–54. http://dx.doi.org/10.1017/s1867299x00006887.

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Cases C-236/08 to C-238/08 Google France SARL, Google Inc. v. Louis Vuitton Malletier SA (C.236/08) and Google France SARL v. Viaticum, Luteciel SARL (C-237/08) and Google France SARL v. Centre national de recherche en relations humaines (CNRRH) SARL, Pierre-Alexis Thonet, Bruno Raboin, Tiger SARL (C-238/08)1. The proprietor of a trade mark is entitled to prohibit an advertiser from advertising, on the basis of a keyword identical with that trade mark which that advertiser has, without the consent of the proprietor, selected in connection with an internet referencing service, goods or services identical with those for which that mark is registered, in the case where that advertisement does not enable an average internet user, or enables that user only with difficulty, to ascertain whether the goods or services referred to therein originate from the proprietor of the trade mark or an undertaking economically connected to it or, on the contrary, originate from a third party.

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Liebl, Dominik, Stefan Rameseder, and Christoph Rust. "Improving Estimation in Functional Linear Regression With Points of Impact: Insights Into Google AdWords." Journal of Computational and Graphical Statistics 29, no. 4 (May 19, 2020): 814–26. http://dx.doi.org/10.1080/10618600.2020.1754224.

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N. Mowle, Elyse, Emily J. Georgia, Brian D. Doss, and John A. Updegraff. "Application of regulatory focus theory to search advertising." Journal of Consumer Marketing 31, no. 6/7 (November 4, 2014): 494–502. http://dx.doi.org/10.1108/jcm-06-2014-1003.

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Purpose – The purpose of this paper is to test the utility of regulatory focus theory principles in a real-world setting; specifically, Internet hosted text advertisements. Effect of compatibility of the ad text with the regulatory focus of the consumer was examined. Design/methodology/approach – Advertisements were created using Google AdWords. Data were collected for the number of views and clicks each ad received. Effect of regulatory fit was measured using logistic regression. Findings – Logistic regression analyses demonstrated that there was a strong main effect for keyword, such that users were almost six times as likely to click on a promotion advertisement as a prevention advertisement, as well as a main effect for compatibility, such that users were twice as likely to click on an advertisement with content that was consistent with their keyword. Finally, there was a strong interaction of these two variables, such that the effect of consistent advertisements was stronger for promotion searches than for prevention searches. Research limitations/implications – The effect of ad compatibility had medium to large effect sizes, suggesting that individuals’ state may have more influence on advertising response than do individuals’ traits (e.g. personality traits). Measurement of regulatory fit was limited by the constraints of Google AdWords. Practical implications – The results of this study provide a possible framework for ad creation for Internet advertisers. Originality/value – This paper is the first study to demonstrate the utility of regulatory focus theory in online advertising.

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Scheerer, Cora, Melvin Rüth, Linda Tizek, Martin Köberle, Tilo Biedermann, and Alexander Zink. "Googling for Ticks and Borreliosis in Germany: Nationwide Google Search Analysis From 2015 to 2018." Journal of Medical Internet Research 22, no. 10 (October 16, 2020): e18581. http://dx.doi.org/10.2196/18581.

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Background Borreliosis is the most frequently transmitted tick-borne disease in Europe. It is difficult to estimate the incidence of tick bites and associated diseases in the German population due to the lack of an obligation to register across all 16 federal states of Germany. Objective The aim of this study is to show that Google data can be used to generate general trends of infectious diseases on the basis of borreliosis and tick bites. In addition, the possibility of using Google AdWord data to estimate incidences of infectious diseases, where there is inconsistency in the obligation to notify authorities, is investigated with the perspective to facilitate public health studies. Methods Google AdWords Keyword Planner was used to identify search terms related to ticks and borreliosis in Germany from January 2015 to December 2018. The search volume data from the identified search terms was assessed using Excel version 15.23. In addition, SPSS version 24.0 was used to calculate the correlation between search volumes, registered cases, and temperature. Results A total of 1999 tick-related and 542 borreliosis-related search terms were identified, with a total of 209,679,640 Google searches in all 16 German federal states in the period under review. The analysis showed a high correlation between temperature and borreliosis (r=0.88), and temperature and tick bite (r=0.83), and a very high correlation between borreliosis and tick bite (r=0.94). Furthermore, a high to very high correlation between Google searches and registered cases in each federal state was observed (Brandenburg r=0.80, Mecklenburg-West Pomerania r= 0.77, Saxony r= 0.74, and Saxony-Anhalt r=0.90; all P<.001). Conclusions Our study provides insight into annual trends concerning interest in ticks and borreliosis that are relevant to the German population exemplary in the data of a large internet search engine. Public health studies collecting incidence data may benefit from the results indicating a significant correlation between internet search data and incidences of infectious diseases.

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Jones, Ray B., Lesley Goldsmith, Christopher J. Williams, and Maged N. Kamel Boulos. "Accuracy of Geographically Targeted Internet Advertisements on Google Adwords for Recruitment in a Randomized Trial." Journal of Medical Internet Research 14, no. 3 (June 20, 2012): e84. http://dx.doi.org/10.2196/jmir.1991.

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Roy Mubarak, Ichwan Nugroho, H. Jazuli Mukhtar, Fifi Julfiati, and Ham Idris Tumenggung. "PENGENALAN DAN PELATIHAN MENGGUNAKAN GOOGLE APPS UNTUK PEMBELAJARAN ONLINE PADA MASA PANDEMI COVID 19 DI YAYASAN JOSHUA BANGUN BANGSA." Jurnal Abdimas Indonesia 1, no. 2 (August 4, 2021): 73–79. http://dx.doi.org/10.53769/jai.v1i2.86.

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Di era perkembangan teknologi informasi yang sangat cepat saat ini, hampir semua lapisan masyarakat memanfaatkan kemajuan teknologi informasi untuk berbagai kebutuhan hidupnya, salah satu contoh adalah di dunia pendidikan. Salah satu kemajuan teknologi informasi yang dimanfaatkan oleh dunia pendidikan adalah internet sebagai media komunikasi. Sedangkan untuk media pembelajaran lainnya yang saat ini sudah mulai banyak digunakan adalah penggunakan aplikasi secara online. Salah satu penyedia media pembelajaran online ini adalah Google LLC. Google LLC adalah sebuah perusahaan multinasional Amerika Serikat yang berkekhususan pada jasa dan produk Internet. Produk-produk tersebut meliputi teknologi pencarian, komputasi web, perangkat lunak, dan periklanan daring. Sebagian besar labanya berasal dari AdWords. Yayasan Joshua Bangun Bangsa yang bergerak di bidang pendidikan menyadari pentingnya penerapan penggunaan internet guna meningkatkan prestasi belajar siswa – siswi. Penggunaan Google Apps untuk mengotimalkan pembelajaran online di masa pandemi ini sangat penting agar sesuai dengan standar yang ditentukan pihak sekolah. Dengan memanfaatkan teknologi sekarang sangat di harapakan bisa memaksimalkan proses belajar siswa-siswi secara daring.

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Pavlović, Nikola, Marko Savić, and Miloš Milanović. "Digital marketing an efficient means of promotion." Ekonomski signali 16, no. 2 (2021): 93–100. http://dx.doi.org/10.5937/ekonsig2102093p.

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The term "digital marketing" is simple to describe. There are many ways to market your organization online, according to Optimizely.com. E-mail, pop-up ads, social media, search engine optimization, Google AdWords, and other forms of internet marketing are examples. Traditional marketing focuses on promoting your company using physical flyers, billboards, television, and radio, whereas digital marketing focuses on promoting your company over the internet. On the other hand, web marketing provides far more promotion alternatives. The purpose of this thesis is to determine the significance, application, and efficacy of digital marketing in today's surroundings. In addition to this, the goal is also to identify the most effective digital promotion methods in Serbia.

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Thornton, Pip. "Language Redux." A Peer-Reviewed Journal About 7, no. 1 (July 6, 2018): 8–11. http://dx.doi.org/10.7146/aprja.v7i1.115056.

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How much are words worth in a digitally networked society? How has the language we use to communicate and express ourselves become infused – and indeed compromised – by the pervasive and invasive neoliberal market logics of proprietary tech companies such as Google? It might seem like an obvious received wisdom to say that the value of language is subjective; irreducible to – and unconstrainable by – financial quantification, and that language is not fixed – in meaning or aesthetic value – but rather it is fluid, liquid, limitlessly deferable. But these are assumptions that do not take into account the forces and logics of ‘linguistic capitalism’, whereby words are given an economic value, and auctioned to advertisers through Google’s AdWords platform as tools with which to claim and colonise the prime locations on a search results page. This contribution presents an artistic intervention as a response to the commodification of language and a critique of linguistic capitalism.

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Chandra, Sholikin Ady, Edi Winarko, and Sigit Priyanta. "Adwords Keyword Set Selection Decision Support System Using AHP and TOPSIS Method." IJCCS (Indonesian Journal of Computing and Cybernetics Systems) 14, no. 2 (April 30, 2020): 135. http://dx.doi.org/10.22146/ijccs.50731.

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CV. Gitani Creative Agency is a company engaged in the field of creative agency providing digital marketing service. Google Adwords is a platform used by the company to run this service. Keyword set selection is critical to the performance of ads. However, finding the right keyword set is not an easy task. The company needs to consider various criteria to get the optimal advertising results. Decision support system (DSS) is needed as an objective reference in the process of keyword set selection. The criteria for decision-making are click, impressions, cost, and avg. CPC.AHP method is used to compare the value of each criteria and then generate priority weights of each criteria. While TOPSIS method is used for alternative ranking. The combination of these methods aims to improve the performance of TOPSIS method.The result of this study shows that the combination of AHP and TOPSIS methods can be used to determine the best keyword set for ads. Based on the testing results, DSS can do alternative ranking correctly in accordance with the results of manual calculation and it is also flexible to the changes in criteria and alternatives.

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Troumbis, Andreas Y., Maria Hatziantoniou, and Georgios K. Vasios. "Nutritional Culturomics and Big Data: Macroscopic Patterns of Change in Food, Nutrition and Diet Choices." Current Pharmaceutical Biotechnology 20, no. 10 (September 30, 2019): 895–908. http://dx.doi.org/10.2174/1389201020666190211125550.

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Background & Objectives: Nutritional culturomics (NCs) is a specific focus area of culturomics epistemology developing digital humanities and computational linguistics approaches to search for macro-patterns of public interest in food, nutrition and diet choice as a major component of cultural evolution. Cultural evolution is considered as a driver at the interface of environmental and food science, economy and policy. Methods: The paper presents an epistemic programme that builds on the use of big data from webbased services such as Google Trends, Google Adwords or Google Books Ngram Viewer. Results: A comparison of clearly defined NCs in terms of geography, culture, linguistics, literacy, technological setups or time period might be used to reveal variations and singularities in public’s behavior in terms of adaptation and mitigation policies in the agri-food and public health sectors. Conclusion: The proposed NC programme is developed along major axes: (1) the definition of an NC; (2) the reconstruction of food and diet histories; (3) the nutrition related epidemiology; (4) the understanding of variability of NCs; (5) the methodological diversification of NCs; (6) the quantifiable limitations and flaws of NCs. A series of indicative examples are presented regarding these NC epistemology components.

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Behar-Touchais, Martine. "AS PRÁTICAS COMERCIAIS DESLEAIS RELACIONADAS À PUBLICIDADE NA INTERNET E ÀS DESINDEXAÇÕES ABUSIVAS DO SISTEMA ADWORDS DA GOOGLE." Law, State and Telecommunications Review 12, no. 1 (March 16, 2020): 246–92. http://dx.doi.org/10.26512/lstr.v12i1.30008.

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Objetivo ”“ O artigo explora as novas práticas comerciais desleais das empresas “gigantes da Internet” com foco em precedentes judiciais e administrativos. As práticas comerciais desleais podem acontecer de dois modos: em relação aos consumidores; e, em relação aos anunciantes profissionais. O tema das plataformas digitais, com destaque para o serviço Google Adwords, tem sido objeto de várias decisões judiciais e administrativas que são analisadas no texto. Metodologia ”“ O artigo se baseia em uma pesquisa bibliográfica e jurisprudencial sobre as práticas comerciais desleais das empresas gigantes da Internet, com destaque para a Google. Os casos selecionados advêm dos tribunais franceses e do Tribunal de Justiça da União Europeia. A partir de detida análise, é possível determinar linhas de diferenciação jurídica entre os tipos de práticas comerciais desleais. Descobertas ”“ O artigo conclui que a construção de um princípio jurídico do dever de lealdade das plataformas digitais para com os consumidores e participantes profissionais é um avanço. Assim, tanto o direito da União Europeia, quanto o direito francês estão alinhados com esse objetivo, uma vez que previram esse princípio. Não obstante, para que ele seja efetivado, far-se-á necessária a atuação administrativa e judicial. No nível da União Europeia, cabe indicar que o dever de lealdade deverá ser acolhido no âmbito do abrangente conjunto de políticas públicas do Mercado Único Digital. Implicações práticas ”“ O artigo possui aplicação prática, uma vez que bem descreve casos da França e da União Europeia, os quais são úteis para compreender a situação brasileira e mundial. As operações das empresas gigantes da Internet são transnacionais. Assim, é útil saber como a França e a União Europeia estão considerando que determinadas práticas seriam desleais. Originalidade/relevância ”“ Inexiste um texto em português que tenha realizado um levantamento da casuística referente Ã s práticas comerciais desleais das empresas gigantes da Internet. O texto, ainda, ajuda a compreender a aplicação conjunta do direito comercial e concorrencial francês em correlação com o Direito da União Europeia.

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Metin, İsmail. "The effect of digital marketing tools on the export of the Turkish SMEsDijital pazarlama araçlarının KOBİ’lerin ihracatına etkisi." Journal of Human Sciences 13, no. 3 (November 17, 2016): 4697. http://dx.doi.org/10.14687/jhs.v13i3.4220.

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Companies who want to enter the global markets apply to many methods in order to find customers. In international markets, there are modern customer finding methods in addition to the traditional ones. At this point, with the development of internet, and information and communication technologies, digital marketing tools are used in international markets with the purpose of upsizing the exporting market. In this study, a questionnaire has been made on the use of digital marketing tools in export by 162 SMEs who are a member of Ege (Aegean) Exporters Association General Secretariat. As a result, it has been depicted that the SMEs give importance to digital international marketing activities in addition to the traditional international marketing activities and that they use especially Google Adwords and B2B e-market places with the purpose of exporting, online promotion and foreign market research. In this concept, the study preserves the aim of making a contribution to the literature in Turkey on this subject via both theoretical investigations and researching the situation in SMEs. Özetİhracat yaparak küresel pazarlara açılmak isteyen işletmeler, müşteri bulabilmek için birçok yönteme başvurmaktadır. Uluslararası pazarlarda geleneksel müşteri bulma yöntemlerinin yanı sıra modern yöntemler de bulunmaktadır. Bu noktada, internet ve bilgi iletişim teknolojilerinin ilerlemesiyle dijital pazarlama araçları uluslararası pazarlarda ihracat pazarını büyütme amacıyla kullanılmaktadır. Bu çalışmada Ege İhracatçı Birlikleri Genel Sekreterliği’ne üye 162 küçük ve orta büyüklükteki işletmenin (KOBİ’nin) ihracatta dijital pazarlama araçlarının kullanımı üzerine bir anket çalışması yapılmıştır. Sonuç olarak, KOBİ’lerin geleneksel uluslararası pazarlama faaliyetlerinin yanı sıra dijital uluslararası pazarlama faaliyetlerine önem verdikleri ve ihracat, online tanıtım ve dış pazar araştırması amacıyla özellikle Google Adwords’ü ve B2B e-pazaryerlerini kullandıkları tespit edilmiştir. Bu bağlamda çalışmada, gerek teorik inceleme gerekse KOBİ’lerde durumu araştırma aracılığıyla Türkiye’deki konu ile ilgili literatüre katkı sağlama amacı güdülmektedir.

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CAESCU, STEFAN-CLAUDIU, FLORINA BOTEZATU, RALUCA-GIORGIANA CHIVU, IONUT-CLAUDIU POPA, and MARGARETA STELA FLORESCU. "The impact of online marketing on the use of textile packaging: an approach to consumer behaviour." Industria Textila 72, no. 02 (April 22, 2021): 210–16. http://dx.doi.org/10.35530/it.072.02.202019.

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Online marketing is the act of utilizing online channels and tools to spread a message or idea about an organization’s image, items, or administrations to its potential clients. The strategies and methods used for Internet showcasing incorporate email, online networking, show promoting, website streamlining, Google AdWords, and that’s just the beginning. Online marketing has become more and more used in recent years, whether it is about promoting products or services, or it is about ideas, concepts, and beliefs. Considering this aspect, this article aims to identify the influence of online communications on the adoption or acceptance by consumers of products packaged in textiles. In recent years there has been a significant discussion in the literature on the role and purpose of packaging (promotion, product protection, advertising), but they have not highlighted consumer preferences for packaging and the impact of online marketing on them.

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Almeida, Sueli Sales. "Estratégias de Inbound Marketing em Uma Indústria 3.0." Revista Gestão da Produção Operações e Sistemas 14, no. 3 (July 1, 2019): 1. http://dx.doi.org/10.15675/gepros.v14i3.2527.

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A difusão entre a internet e o marketing permitiu as empresas explorarem novos campos de atuação frente ao mercado, assim o marketing digital surgiu para facilitar o processo de compras e vendas, entre as ferramentas utilizadas por este, está o inbound marketing. O objetivo do presente estudo de caso foi propor uma discussão sobre o uso e aplicação de estratégias de inbound marketing e verificar a aplicação desta nova filosofia de marketing por uma indústria brasileira 3.0 de médio porte. Desta forma, foi realizada uma pesquisa survey, através da plataforma do Google Docs para se obter informações sobre a aplicação do inbound marketing na mesma, bem como as principais ferramentas utilizadas e as que mais fidelizam os clientes. Os resultados do estudo demonstraram que as estratégias do Google Adwords, bem como algumas estratégias de marketing de relacionamento direto são os meios que mais fidelizam seus clientes. Dentre as principais dificuldades encontradas numa indústria 3.0 foram mencionados a preocupação na geração de conteúdo de qualidade, a falta de recursos para as áreas de marketing, bem como para a implementação de estratégias mercadológicas e a compreensão da complexibilidade dos mercados-alvos.

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Maia, Bruno Inacio, Marco Aurelio De Oliveira, and Andre Hideto Futami. "INOVAÇÃO NOS CANAIS DE COMUNICAÇÃO COMO FORMA DE COMERCIALIZAÇÃO." Revista de Administração e Negócios da Amazônia 11, no. 4 (February 6, 2020): 44. http://dx.doi.org/10.18361/2176-8366/rara.v11n4p44-64.

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A constante mudança tecnológica impõe ás industrias novos desafios e necessidades de adaptações, a maneira de se relacionar com os clientes se renova frequentemente com o desenvolvimento de novos canais de comunicação. Esse artigo fará uma abordagem prática sobre a efetividade dos canais de comunicação: Google AdWords, e-mail marketing e Facebook integrados com o e-commerce no aspecto de prospecção de clientes. Em sequência avalia-se o comportamento da conversão dos clientes prospectados em venda efetivamente. Foram utilizados dados de 27 meses de campanha de marketing de uma indústria metalúrgica em cada um dos 3 canais de comunicação. Posteriormente foi feito a análise do índice de correlação de Cohen e inferido análises de regressão linear e one-way ANOVA que explicassem estatisticamente a dinâmica das campanhas de marketing nos diferentes canais de comunicação com a atração de clientes. Comprovadamente, conclui-se que as campanhas de marketing possuem efeito positivo nos

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Zink, A., B. Schuster, M. Rüth, M. P. Pereira, W. G. Philipp‐Dormston, T. Biedermann, and S. Ständer. "Medical needs and major complaints related to pruritus in Germany: a 4‐year retrospective analysis using Google AdWords Keyword Planner." Journal of the European Academy of Dermatology and Venereology 33, no. 1 (August 20, 2018): 151–56. http://dx.doi.org/10.1111/jdv.15200.

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Turnbull, Don, and Laura F. Bright. "Advertising academia with sponsored search: an exploratory study examining the effectiveness of Google AdWords at the local and global level." International Journal of Electronic Business 6, no. 2 (2008): 149. http://dx.doi.org/10.1504/ijeb.2008.018070.

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van Gelder, Marleen M. H. J., Tom H. van de Belt, Lucien J. L. P. G. Engelen, Robin Hooijer, Sebastian J. H. Bredie, and Nel Roeleveld. "Google AdWords and Facebook Ads for Recruitment of Pregnant Women into a Prospective Cohort Study With Long-Term Follow-Up." Maternal and Child Health Journal 23, no. 10 (June 20, 2019): 1285–91. http://dx.doi.org/10.1007/s10995-019-02797-2.

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Boguś, Marta. "Proces kształtowania się korporacji ponadnarodowej Google." Przedsiębiorczość - Edukacja 7 (January 1, 2011): 128–45. http://dx.doi.org/10.24917/20833296.7.10.

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The formation process of any multinational corporation is driven by mechanisms of competition within global markets. In this modern era of knowledge there is an intensive development of high technology industries, mainly software, which play important roles in the various stages of processing and creation of innovative products and services. The history of Google goes back to 1995 when its founders – Sergey Brin and Larry Page met at Stanford University in California. On 7th September 1998, Google Inc. was officially incorporated. In 2001 Eric Smidt became Chief Executive Officer. In their twelve years of existence, the company maintained major development and was at the forefront of the development of software industry standards. The most profitable and constantly developing services of the corporation are the search engine, which represents more than 80% of the total search market and the advertising services such as AdWords and AdSense. However, the company diversifies its products and systematically enters into new markets in order to comprehensively meet the needs of its customers. Its diversification includes web applications, enterprise services and the market of mobile devices. The various departments of the corporation are located in 70 cities across 39 countries, usually in the capitals of these countries or, if not, in other large cities, which are associated with major public markets. The headquarters of Google is located in Mountain View, California. Most of the departments – twenty three, are located throughout North America and Europe. There are also 16 departments based in Asia. Individual countries have a varying degree of presence of Google offices, the largest being the United States with nineteen, whilst three are located in Poland, in Warsaw, Cracow and Wroclaw. Google has formed an organizational structure whose main task is to improve its competitiveness. Business development strategy is based on innovation, human potential and high quality standards and its mission is to „organize the world’s information and make it universally accessible and useful”. With an effective strategy, Google breaks records in the number of acquired companies. The Corporation has an unusual and interesting organizational culture, which, due to concern for the well-being of employees, ensures high performance. Google’s philosophy is that of developing young, talented individuals capable of self-realization, thus creating a basis for development. In 2009 Google found itself in fourth position in the ranking of “100 Best Companies to Work For” in “Fortune Magazine”. By being faithful to its philosophy and strategy for success, Google has become part of a reality, without which some cannot imagine life. As the company is constantly expanding the range of its services and introducing innovative solutions, it is reasonable to assume that the process of the corporation’s development will be maintained.

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Kumar, Vikram, Ramakrishnan Raman, and R. Meenakshi. "Online Advertising Strategies to Effectivly Market a Business School." International Journal of Higher Education 10, no. 4 (February 8, 2021): 61. http://dx.doi.org/10.5430/ijhe.v10n4p61.

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Advertising has always played an important role in creating visibility for educational institutions. In today’s time, digital marketing is the sought-after mode as there has been a significant shift from offline to online advertising. With the evolving times, flexibility and convenience take significant importance and it is critical for educational institutions to shift gears and adapt to the new formats. In order to stay relevant and have a competitive advantage, digital advertising helps higher educational institutions go that extra mile in engaging with their potential customers. It also helps in building awareness and attract good quality of students. In the world of digital advertising, ‘Google Advertisement’ is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place advertisements both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos. Google AdWords offers the most pragmatic solutions and tools to all strategic issues of digital advertising. Click Through Ratio (CTR) stands out as the most significant index of reflecting its influence and impact. Amongst the array of choices, the right strategy requires an academic and strategic backing. The objective of this paper is to assess on the impact of Google Adwords is used in digital advertising campaigns promoting business schools in specific. This research concentrates on CTR as a measure of the campaign’s effectiveness. This paper try’s to understand CTR in the context related to the type of content embedded in these digital advertisements; the structure of this content; and hence identify and suggest new strategies. This paper identifies and proposes the right online advertising strategy that can be used by a Business School (B School).Purposive/non-probabilistic sampling was carried out to choose the specific of Business Schools (B-schools) for this study. The business schools selected were based on the National Institution Ranking Framework (NIRF) 2018 of the Indian Human Resource Development. The data was analyzed using to the Social Sciences Statistical Suite (SPSS). There was only access to publicly available and publicly displayed advertisement with no access to user profile data. CTR was utilized to measure total and proportional engagement. The advertisements were then categorized based on their content and analyzed through a one-way ANOVA test. For the purpose of an operationalizing, CTR was utilized as defined by Pak et. al. (2018): “A ratio showing how often people who see your advertisement end up clicking it.” The main components analyzed are the characteristics of an effective advertisement appearing on the digital platform measured through its Click Through Ratio. One-way ANOVA has been conducted to assess the Click Through Ratio of advertisement segregated in twenty categories based on their format, content and time of appearance. The analysis reflects that Click Through Ratio differs for different format of advertisements, the information that they contain and for the time and day that they appear. Strategies based on these findings are suggested along with discussion, limitations and further scope of research.

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Kammrath Betancor, Paola, Linda Tizek, Alexander Zink, Thomas Reinhard, and Daniel Böhringer. "Estimating the Incidence of Conjunctivitis by Comparing the Frequency of Google Search Terms With Clinical Data: Retrospective Study." JMIR Public Health and Surveillance 7, no. 3 (March 3, 2021): e22645. http://dx.doi.org/10.2196/22645.

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Background Infectious conjunctivitis is contagious and may lead to an outbreak. Prevention systems can help to avoid an outbreak. Objective We aimed to evaluate if Google search data on conjunctivitis and associated terms can be used to estimate the incidence and if the data can provide an estimation for outbreaks. Methods We obtained Google search data over 4 years for the German term for conjunctivitis (“Bindehautentzündung”) and 714 associated terms in 12 selected German cities and Germany as a whole using the Google AdWords Keyword Planner. The search volume from Freiburg was correlated with clinical data from the Freiburg emergency practice (Eye Center University of Freiburg). Results The search volume for the German term for conjunctivitis in Germany as a whole and in the 12 German cities showed a highly uniform seasonal pattern. Cross-correlation between the temporal search frequencies in Germany as a whole and the 12 selected cities was high without any lag. Cross-correlation of the search volume in Freiburg with the frequency of conjunctivitis (International Statistical Classification of Diseases and Related Health Problems [ICD] code group “H10.-”) from the centralized ophthalmologic emergency practice in Freiburg revealed a considerable temporal association, with the emergency practice lagging behind the frequency. Additionally, Pearson correlation between the count of patients per month and the count of searches per month in Freiburg was statistically significant (P=.04). Conclusions We observed a close correlation between the Google search volume for the signs and symptoms of conjunctivitis and the frequency of patients with a congruent diagnosis in the Freiburg region. Regional deviations from the nationwide average search volume may therefore indicate a regional outbreak of infectious conjunctivitis.

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Fong, Pedro, Henry Hoi-Yee Tong, Hio-Lam Cheong, Ka-Hou Choi, Ka-Kei Ieong, Lo-Ka Lam, Chi-Man Wong, and Sin-Wa Wong. "Quality of online information about sexually transmitted diseases." Online Information Review 38, no. 5 (July 7, 2014): 650–60. http://dx.doi.org/10.1108/oir-03-2014-0054.

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Purpose – The purpose of this paper is to analyse the quality of online information about sexually transmitted diseases (STD) and determine which web sites are suitable for patients to read. Design/methodology/approach – This study evaluated the integrity, accessibility, readability, reliability, and completeness of 75 web sites providing information on one of five different types of STD. The Google AdWords Keywords Tool was used to determine the five most frequently searched STD terms: HIV, herpes, chlamydia, syphilis, and gonorrhoea. These five terms were then subjected to a Google search, and the first 15 web sites found for each term were evaluated. The web sites were assessed for integrity on the basis of a defined integrity score, accessibility on the basis of three levels of conformance to Web Content Accessibility Guidelines, readability on the basis of the Flesch Reading Ease score and the Flesch-Kincaid grade level, reliability on the basis of the LIDA instrument, and completeness on the basis of the quality appraisal instruments developed by the authors. Findings – The results suggested that the quality of information available on different web sites is inconsistent, and the information maintained by government web sites is most appropriate for general public users in terms of integrity, accessibility, readability, reliability, and completeness. Originality/value – There are currently no studies analysing the quality of online information about STDs.

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Richardson, CG, LG Hamadani, and C. Gotay. "Quantifying Canadians' use of the Internet as a source of information on behavioural risk factor modifications related to cancer prevention." Chronic Diseases and Injuries in Canada 33, no. 3 (June 2013): 123–28. http://dx.doi.org/10.24095/hpcdp.33.3.02.

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Introduction The purpose of this study was to quantify the frequency and timing of Canadians' Internet searches for information on modifying cancer prevention-related behavioural risk factors. Methods We used the Google AdWords Keyword tool to estimate the number of Internet searches in Canada from July 2010 to May 2011 for content associated with the keywords "physical activity / exercise", "healthy eating / weight loss" and "quit smoking". Results For ''physical activity / exercise,'' 663 related keywords resulted in 117 951 699 searches. For ''healthy eating / weight loss,'' 687 related search terms yielded 98 277 954 searches. ''Quit smoking'' was associated with 759 related keywords with 31 688 973 searches. All search patterns noticeably peaked in January 2011. Conclusion Many Canadians are actively searching for information on the Internet to support health behaviour change associated with cancer prevention, especially during the month of January. To take advantage of this opportunity, key stakeholders in cancer prevention need to identify knowledge translation priorities and work with health agencies to develop evidence-based strategies to support Internet-facilitated behaviour change.

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Hananto, April Lia, Bayu Priyatna, and Aviv Yuniar Rahman. "Penerapan Algoritma Djikstra Pada Sistem Monitoring Petugas Lapangan Pemkab Bekasi Berbasis Android." JOINTECS (Journal of Information Technology and Computer Science) 4, no. 3 (December 23, 2019): 95. http://dx.doi.org/10.31328/jointecs.v4i3.1078.

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Google adalah sebuah perusahaan multi nasional Amerika Serikat yang bergerak pada jasa dan produk Internet, produk-produk tersebut meliputi teknologi pencarian, komputasi web, perangkat lunak, dan periklanan, sebagian besar labanya berasal dari AdWords. Android merupakan salah satu sistem operasi yang sekarang mendominasi pasar sebagai platform yang digunakan untuk pemasangan software/aplikasi mobile oleh para developer, Pemda kabupaten Bekasih memiliki divisi KOMINFO yang mengatur seluruh sistem yang tersebar di seluruh wilayah kabupaten Bekasi, namun saat ini prmasalahan yang dihadapi KOMINFO Bekasi adalah; Titik-titik lokasi penyebaran konsumen tidak di petakan sehingga pembagian wilayah sulit untuk ditetapkan, Kunjungan petugas lapangan tidak tepat waktu dan lain sebagainya. Metode dalam penelitian ini menggunakan Djikstra. Hasil pengujian menggunakan alpha testing dari data petugas lapangan menunjukan bahwa 79,62% menyatakan sangat setuju, 9,26% menyatakan setuju dan sisanya menyatakan tidak setuju. Sebagian banyak petugas setuju dengan sistem yang telah dibuat dan hanya sedikit petugas yang tidak setuju dengan aplikasi tersebut. Dari data admin petugas dan keuangan menunjukan bahwa 90,44% menyatakan sangat setuju, 1,55% menyatakan setuju dan sisanya menyatakan tidak setuju. Dapat disimpulkan bahwa sistem monitoring yang telah dibuat mudah dan layak untuk digunakan.

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Mordacheva, Anastasia Sergeevna, and Mafura Kusmanovna Uandykova. "ANALYSIS OF ADVERTISING ROLLS CONVERSION ON THE EDUCATIONAL SERVICES MARKET." SOFT MEASUREMENTS AND COMPUTING 1, no. 3 (2021): 5–12. http://dx.doi.org/10.36871/2618-9976.2021.03.001.

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Conversion in advertising – the ratio of the number of ad impressions to the number of hits to the advertiser; Conversion in Internet marketing is the ratio of site visitors who performed the desired action (clicked on a link, voted, bought) to the total number of site visitors. As a result of the work of an advertising company, many indicators are recorded in an organization. The datasets collected in this way can be further processed by means of mathematical modeling and tools for working with big data. The result is unique predictive and classification models that are the physical representation of error correction. The current work presents econometric data analysis using the RStudio correlation and regression analysis tools. As a result, it is expected to obtain a model for assessing the results of advertising campaigns or their intermediate stages for the prompt adjustment of the product promotion policy. Data analysis collected during the period of advertising campaigns is an indepth study of advertising using web analytics and established metrics. Tools such as Google Adwords or Yandex.Direct provide a number of tools for analyzing the effectiveness of advertising for company products (in our case, these are educational services) on the Internet.

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Assuri, Muhammad. "Pemanfaatan Digital Marketing Dalam Bidang Manajemen Pemasaran Syariah ‎Untuk Meningkatkan Bisnis Jajanan Rumahan Di Desa Sokobanah Daya ‎Kec.Sokobanah Kabupaten Sampang ‎." Jurnal Investi Islam 3, no. 2 (December 26, 2022): 486–99. http://dx.doi.org/10.32806/investi.v3i2.214.

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Digital marketing adalah kegiatan pemasaran termasuk branding (pengenalan merek) yang menggunakan berbagai media berbasis web seperti blog, website, e-mail, adwords, ataupun jejaring sosial. Khan & siddiqui dalam jurnalnya yang dikutip dari purwana es dkk, bahwa konsep digital marketing berasal dari internet dan mesin pencari (search engines) pada situs. Ketika puncak penggunaan internet di tahun 2001, pasar didominasi oleh google dan yahoo sebagai search engine optimization (SEO). Penelitian ini menggunakan metode penelitian kualitatif, subjek penelitian ialah para produsen jajanan rumahan di Desa Sokobanah daya Kecamatan Sokobanah, berjumlah 5 orang yang telah ditentukan berdasarkan teknik purposive sampling. Teknik pengumpulan data melalui observasi, wawancara dan dokumentasi. Kemudian data dianalisis yakni melalui langkah-langkah reduksi, penyajian data, dan penarikan kesimpulan. Pemasaran syariah adalah sebuah disiplin bisnis strategis yang menhgarahkan proses penciptaan, penawaran, dan perubahan value dari satu inisiator kepada stakeholders nya yang dalam keseluruhan prosesnya sesuai dengan akad dan prinsip-prinsip muamalah (bisnis) dalam islam. Ini artinya bahwa dalam syariah marketing seluruh proses, baik proses penciptaan, proses penawaran, maupun proses perubahan nilai (value) tidak boleh ada hal-hal yang bertentangan dengan akad dan prinsip-prinsip muamalah yang Islami.

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Moral, Paz, Pilar Gonzalez, and Beatriz Plaza. "Methodologies for monitoring website performance." Online Information Review 38, no. 4 (June 12, 2014): 575–88. http://dx.doi.org/10.1108/oir-12-2013-0267.

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Purpose – Online advertising such as Google AdWords gives small and medium-sized enterprises access to new markets at reduced costs. The purpose of this paper is to analyse the visibility and performance of a website and to test the effectiveness of online marketing using the data provided by Google Analytics. Design/methodology/approach – The authors use a class of econometric time series models with unobservable components, Structural Time Series Models (STSM). The authors allow for time-varying trends to take into account the non-stationary behaviour displayed by time series. The authors illustrate the model using daily data from a local tourist website. Three specific questions are addressed: do paid keywords campaigns increase the volume and quality of search traffic? Do paid keywords affect the volume and quality of the unpaid traffic? How do paid and unpaid keywords perform? Findings – The results for the case study show that: first, online campaigns affect traffic volume positively but their effectiveness on traffic quality is uncertain; second, paid keywords do not affect the volume and quality of unpaid traffic; third, the increase in traffic volume is not always due to the paid keywords and the lowest quality visits come from paid traffic. Practical implications – This analysis may help webmasters to design successful online advertising strategies. Originality/value – This study contributes to the development of user-friendly methodologies to monitor website performance. The analysis shows that STSM is a suitable methodology to test the effectiveness of online campaigns and to assess the changes over time in the performance of a website.

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Catedral, Lance Isidore Garcenila, Louis Mervyn Banua Leones, and Carlo Miguel Berba. "What Filipinos, the world’s number one Internet users, want to know about cancer: A Google search analysis from 2015 to 2019." Journal of Global Oncology 5, suppl (October 7, 2019): 23. http://dx.doi.org/10.1200/jgo.2019.5.suppl.23.

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23 Background: Filipinos were the world’s heaviest Internet users in 2018. It has been shown that they use the Internet to actively search for health-related information, but it has not yet been determined what kinds of information are sought. There is a gap in our present understanding of the information needs of the Filipino population in relation to cancer. The study assessed the cancer-related information needs of Filipinos using Internet search data from March 2015 to May 2019. Methods: A retrospective longitudinal study was done using Google AdWords Keyword Planner to identify search terms related to cancer from Internet users from the Philippines from June 2015 to May 2019. The identified search terms were assessed descriptively using Microsoft Excel version 16.26. The search terms were qualitatively categorized and described. Results: A total of 806 cancer-related search terms were identified, with 13,632,890 Google web searches, during the period under review. The top ten search terms with the highest monthly search volume in the Philippines (n=4,741,600, 34.78%) were “cancer,” “breast cancer,” “cervical cancer,” “prostate cancer,” “colon cancer,” “breast cancer symptoms,” “lung cancer,” “lung cancer symptoms,” “colon cancer symptoms,” and “lungs.” In this time period, Filipinos sought information on cancer-related signs and symptoms (n=3,307,640, 24.26%) and cancer treatment (n=604,070, 4.43%). Filipinos also searched for alternative, herbal, and natural cancer treatments, but the search volume accounted for a low percentage of the total searches (n=8,710, 0.06%). Searches for the search term, “cancer,” were highest on January to February, a trend observed from January 2016 to 2019. Conclusions: Our study provides insight into the cancer-related information needs of the Filipino population. This information may inform the development of targeted, cost-effective awareness campaigns through the Internet, which may be more effective if launched at the beginning of each year.

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Liu, Nancy H., Omar Contreras, Ricardo F. Muñoz, and Yan Leykin. "Assessing Suicide Attempts and Depression Among Chinese Speakers Over the Internet." Crisis 35, no. 5 (September 1, 2014): 322–29. http://dx.doi.org/10.1027/0227-5910/a000261.

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Background: In populations where mental health resources are scarce or unavailable, or where stigma prevents help-seeking, the Internet may be a way to identify and reach at-risk persons using self-report validated screening tools as well as to characterize individuals seeking health information online. Aims: We examined the feasibility of delivering an Internet-based Chinese-language depression and suicide screener and described its users. Method: An Internet-based depression and suicide screener was created and advertised primarily through Google AdWords. Participants completed a suicide and depression screening measure and received individualized feedback, which, if necessary, included the suggestion to seek additional mental health resources. Results: In 7 months, 11,631 individuals visited the site; 4,709 provided valid information. Nearly half reported a current major depressive episode (MDE) and 18.3% a recent suicide attempt; however, over 75% reported never having sought help, including 77.7% of those with MDEs and 75.9% of those reporting a suicide attempt. As participants found the site by searching for depression information online, results may not generalize to the entire Chinese-speaking population. Conclusion: Online screening can feasibly identify and reach many at-risk Chinese-speaking persons. It may provide resources to those with limited access to services or to those reluctant to seek such services.

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Nie, Cheng, Zhiqiang (Eric) Zheng, and Sumit Sarkar. "A Strategic Group Analysis of Competitor Behavior in Search Advertising." Journal of the Association for Information Systems 22, no. 6 (2021): 1659–85. http://dx.doi.org/10.17705/1jais.00710.

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Firms compete intensely in sponsored search. Their bidding strategies hinge on understanding who competes with whom, how they compete, and how consumers react to competing advertisements. In this context, we investigate how firm competition impacts consumers’ click-through behaviors in search advertising from a strategic group perspective. Using search results from Google and consumers’ clickstream data, we found strong negative externality for competitors within the same strategic group relative to competitors across strategic groups: firms reap fewer click-throughs when an advertisement of another firm from the same strategic group is also displayed in search results, relative to when other displayed advertisers are not from the same group. This indicates that when competitors from the same strategic group are likely to appear in the results of a sponsored search auction, the focal firm would be better off avoiding head-to-head competition in the auction. However, we did not find empirical evidence of such firm behaviors, suggesting myopia or the inability of firms to avoid such competition. We also show that when multiple firms from the same strategic group appear in search results, the closer the focal firm is located to such competing firms, the more click-throughs the firm accrues. This suggests that firms should stay close to their within-group competitors when they compete in the same search auction. Further, our empirical results indicate that firms are indeed doing so. Using another set of data from Google AdWords reports, we show that our findings are also robust to multi-keyword bidding scenarios. These findings represent the first attempt to understand the impact of strategic groups in search advertising and provide interesting implications for advertisers and search engines.

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Fan, Ka Siu, Shahi Abdul Ghani, Nikolaos Machairas, Lorenzo Lenti, Ka Hay Fan, Daniel Richardson, Aneya Scott, and Dimitri Aristotle Raptis. "COVID-19 prevention and treatment information on the internet: a systematic analysis and quality assessment." BMJ Open 10, no. 9 (September 2020): e040487. http://dx.doi.org/10.1136/bmjopen-2020-040487.

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ObjectiveTo evaluate the quality of information regarding the prevention and treatment of COVID-19 available to the general public from all countries.DesignSystematic analysis using the ‘Ensuring Quality Information for Patients’ (EQIP) Tool (score 0–36), Journal of American Medical Association (JAMA) benchmark (score 0–4) and the DISCERN Tool (score 16–80) to analyse websites containing information targeted at the general public.Data sourcesTwelve popular search terms, including ‘Coronavirus’, ‘COVID-19 19’, ‘Wuhan virus’, ‘How to treat coronavirus’ and ‘COVID-19 19 Prevention’ were identified by ‘Google AdWords’ and ‘Google Trends’. Unique links from the first 10 pages for each search term were identified and evaluated on its quality of information.Eligibility criteria for selecting studiesAll websites written in the English language, and provides information on prevention or treatment of COVID-19 intended for the general public were considered eligible. Any websites intended for professionals, or specific isolated populations, such as students from one particular school, were excluded, as well as websites with only video content, marketing content, daily caseload update or news dashboard pages with no health information.ResultsOf the 1275 identified websites, 321 (25%) were eligible for analysis. The overall EQIP, JAMA and DISCERN scores were 17.8, 2.7 and 38.0, respectively. Websites originated from 34 countries, with the majority from the USA (55%). News Services (50%) and Government/Health Departments (27%) were the most common sources of information and their information quality varied significantly. Majority of websites discuss prevention alone despite popular search trends of COVID-19 treatment. Websites discussing both prevention and treatment (n=73, 23%) score significantly higher across all tools (p<0.001).ConclusionThis comprehensive assessment of online COVID-19 information using EQIP, JAMA and DISCERN Tools indicate that most websites were inadequate. This necessitates improvements in online resources to facilitate public health measures during the pandemic.

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Richardson, CG, LG Hamadani, and C. Gotay. "Quantifier l'utilisation que les Canadiens font d'Internet comme source d'information sur la modification de certains comportements, identifiés comme facteurs de risque modifiables du cancer." Maladies chroniques et blessures au Canada 33, no. 3 (June 2013): 141–46. http://dx.doi.org/10.24095/hpcdp.33.3.02f.

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Introduction La présente étude visait à quantifier la fréquence à laquelle les Canadiens consultent Internet pour trouver des renseignements sur la modification de comportements qui sont des facteurs de risque modifiables du cancer, et à déterminer le moment choisi pour effectuer leurs recherches. Méthodologie Nous avons utilisé l'outil générateur de mots clés Keywords du programme AdWords de Google pour estimer le nombre de recherches effectuées sur Internet au Canada entre juillet 2010 et mai 2011 pour trouver des renseignements associés aux mots clés anglais « physical activity/exercise », « healthy eating/weight loss » et « quit smoking ». Résultats Dans le cas de « physical activity/exercise », 663 mots clés connexes ont donné lieu à 117 951 699 recherches. Pour ce qui est de « healthy eating/weight loss », 687 termes apparentés ont conduit à 98 277 954 recherches. « Quit smoking » a été associé à 759 mots clés, qui ont mené à 31 688 973 recherches. Toutes ces recherches ont atteint un pic en janvier 2011. Conclusion De nombreux Canadiens font, surtout en janvier, des recherches sur Internet à propos de certains changements de comportements de santé. Ces changements étant susceptibles de favoriser la prévention du cancer, les principaux intervenants dans ce domaine devraient en tirer profit, définir des priorités en matière de transfert des connaissances et travailler avec les organismes de santé à l'élaboration de stratégies fondées sur des données probantes, stratégies favorisant l'utilisation d'Internet pour encourager ces changements de comportement.

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Journal articles on the topic 'Google AdWords'

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