Academic literature on the topic '„Google” search engine'

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Journal articles on the topic "„Google” search engine"

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Goyal, Harsh, and Komal kapoor. "Search Engine Optimization with Google." International Journal for Research in Applied Science and Engineering Technology 10, no. 12 (2022): 496–501. http://dx.doi.org/10.22214/ijraset.2022.47904.

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Abstract: This paper is a finished survey that how various strategies of Search Engine Optimization (SEO) can help to improve product marketing. Search engines have now become an important channel for increasing SMEs’ global reach and helps companies to compete with other and large companies. SMEs are using search engine optimization to improve their online visibility as a result (SEO). With the help of Search Engine Optimization small companies can actually now compete with the large companies and can appear ahead of large. The main objective of every website to list at the top of all thelink
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Gunjan, Vinit Kumar, Pooja, Monika Kumari, Amit Kumar, and Allam Appa Rao. "Search Engine Optimization with Google." Asian Journal of Engineering and Applied Technology 1, no. 1 (2012): 36–42. http://dx.doi.org/10.51983/ajeat-2012.1.1.2503.

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Search engine optimization is a strategical technique to take a web document in top search results of a search engine. Online presence of an organisation is not only an easy way to reach among the target users but it may be profitable too if optimization is done keeping in view of the target users as of the reason that most of the time users search out with the keywords of their use (Say; Ph.D in web technology) rather than searching the organisation name, and if the page link comes in the top positions then the page may be profitable. This work describes the tweaks of taking the page on top p
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Roberston, L. "Anecdotes [Google search engine]." IEEE Annals of the History of Computing 27, no. 3 (2005): 96–97. http://dx.doi.org/10.1109/mahc.2005.33.

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Ashish, Chandra Mohammad Suaib and Dr. Rizwan Beg. "GOOGLE SEARCH ALGORITHM UPDATES AGAINST WEB SPAM." Informatics Engineering, an International Journal (IEIJ) 03, mar (2015): 01–10. https://doi.org/10.5121/ieij.2015.3101.

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With the search engines' increasing importance in people's life, there are more and more attempts to illegitimately influence page ranking by means of web spam. Web spam detection is becoming a major challenge for internet search providers. The Web contains a huge number of profit-seeking ventures that are attracted by the prospect of reaching millions of users at a very low cost. There is an economic incentive for manipulating search engine’s listings by creating otherwise useless pages that score high ranking in the search results. Such manipulation is widespread in the industr
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Gould, Paula. "Google adds scholarly search engine." Physics World 18, no. 1 (2005): 6. http://dx.doi.org/10.1088/2058-7058/18/1/9.

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Rahmat, Saputra, and Habibatul Islamiyah Ummi. "Da'wah Strategy through Google Search Engine Optimization." Islam Universalia: International Journal of Islamic Studies and Social Sciences 1, Mei 2019 (2019): 19–41. https://doi.org/10.5281/zenodo.3236457.

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There is a lot of 'junk' on the internet today that spreads radicalism, terrorism, and pornography. Da'wah in this era of internet has a big challenge in society. Everyone can access the Internet quickly, and Google search engines play a significant role in providing information. Any information will appear in the search engine, whether it is positive or negative information, that's why the preachers need to use search engine optimization for da'wah purposes. Without the right strategies, da’wah through Google search engine optimization will not succeed. The objective
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Saputra, Rahmat, and Ummi Habibatul Islamiyah. "Da’wah Strategy through Google Search Engine Optimization." Islam Universalia: International Journal of Islamic Studies and Social Sciences 1, no. 1 (2019): 19–41. http://dx.doi.org/10.56613/islam-universalia.v1i1.111.

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There is a lot of 'junk' on the internet today that spreads radicalism, terrorism, and pornography. Da'wah in this era of internet has a big challenge in society. Everyone can access the Internet quickly, and Google search engines play a significant role in providing information. Any information will appear in the search engine, whether it is positive or negative information, that's why the preachers need to use search engine optimization for da'wah purposes. Without the right strategies, da’wah through Google search engine optimization will not succeed. The objective of this study was to expl
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Ti, Haowei, and Ding Ma. "Research on Google Search and Amazon Search Based on the Comparison of Algorithms." International Journal of Economics & Management Sciences 11, no. 3 (2022): 4. https://doi.org/10.37421/ 2162-6359.2022.11.626.

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Search engine optimization, which can optimize the search display position of content and expose the target content to readers faster, is a great tool for marketing. For foreign trade practitioners, the traffic entrances of the two major search engines, Amazon and Google, determine the exposure of products. Amazon drives consumers to click and search with shopping as the demand and has a clearer consumption intention, while Google is a bigger information plaza than Amazon, leading people to various websites.
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Stevenson, Valerie. "Search Engine Update." Legal Information Management 1, no. 3 (2001): 28–31. http://dx.doi.org/10.1017/s1472669600000566.

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Looking back to 1999, there were a number of search engines which performed equally well. I recommended defining the search strategy very carefully, using Boolean logic and field search techniques, and always running the search in more than one search engine. Numerous articles and Web columns comparing the performance of different search engines came to different conclusions on the ‘best’ search engines. Over the last year, however, all the speakers at conferences and seminars I have attended have recommended Google as their preferred tool for locating all kinds of information on the Web. I co
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Kalyan, Ettela. "IMPORTANCE OF GOOGLE SEARCH ENGINE MARKETING IN EVOLVING DIGITAL MARKETING PLACE." International Journal of Engineering Applied Sciences and Technology 6, no. 10 (2022): 131–35. http://dx.doi.org/10.33564/ijeast.2022.v06i10.016.

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In recent years, promotional strategies all over the world have experimented with improved models to reach out to potential customers. Search engine marketing is one of the most promising and widely used techniques. The goal of this research is to explore into the advantages of adopting search engine marketing techniques in Google, the most prominent search engine. This study assesses behavioral patterns of the customers to collect the data about their perception towards digital marketing. This research also discusses how to develop approaches for effectively promoting and optimizing websites
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Dissertations / Theses on the topic "„Google” search engine"

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Nilsson, Rebecca, and Christa Alanko. "STREAMLINE THE SEARCH ENGINE MARKETING STRATEGY : Generational Driven Search Behavior on Google." Thesis, Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-70149.

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The expanded internet usage has resulted in an increased activity at web-based search engines. Companies are therefore devoting a large portion of their online marketing budget on Search Engine Marketing (abbreviated SEM) in order to reach potential online consumers searching for products. SEM comprises Search Engine Advertising (SEA) and Search Engine Optimization (SEO) which are two dissimilar marketing tools companies can invest in to reach the desired customer segments. It is therefore of great interest for companies in different product markets to have knowledge of which SEM strategy to u
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Pohjanen, R. (Riikka). "The benefits of search engine optimization in Google for businesses." Master's thesis, University of Oulu, 2019. http://jultika.oulu.fi/Record/nbnfioulu-201910112963.

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Abstract. This study concentrates on search engine visibility and the benefits of search engine optimization (SEO) in Google for businesses. It seems that search engine visibility has undeniably an important role in business. Most of the people use internet, more than half of Internet traffic begins with search engines and majority of users search for information about goods and services on a regular basis. Google has the largest market share of all search engines. SEO has been studied since 1998 when Google was founded. In earlier studies the topics varied from the basics of SEO to the SEO
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Dennis, Johansson. "Search Engine Optimization and the Long Tail of Web Search." Thesis, Uppsala universitet, Institutionen för lingvistik och filologi, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-296388.

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In the subject of search engine optimization, many methods exist and many aspects are important to keep in mind. This thesis studies the relation between keywords and website ranking in Google Search, and how one can create the biggest positive impact. Keywords with smaller search volume are called "long tail" keywords, and they bear the potential to expand visibility of the website to a larger crowd by increasing the rank of the website for the large fraction of keywords that might not be as common on their own, but together make up for a large amount of the total web searches. This thesis wi
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Marshall, Oliver. "Search Engine Optimization and the connection with Knowledge Graphs." Thesis, Högskolan i Gävle, Företagsekonomi, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-35165.

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Aim: The aim of this study is to analyze the usage of Search Engine Optimization and Knowledge Graphs and the connection between them to achieve profitable business visibility and reach. Methods: Following a qualitative method together with an inductive approach, ten marketing professionals were interviewed via an online questionnaire. To conduct this study both primary and secondary data was utilized. Scientific theory together with empirical findings were linked and discussed in the analysis chapter. Findings: This study establishes current Search Engine Optimization utilization by businesse
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Jonsson, Gustav, and Linn Ståhl. "Users’ Perception and Evaluation of a Search Engine Result Page." Thesis, Högskolan i Borås, Akademin för bibliotek, information, pedagogik och IT, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-9916.

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In order to find information before an e-commerce purchase, Swedish young adults almost exclusively uses the Google search engine. Previous research contains quantitative data, which showcases how the users utilize search engines as online tools. However, qualitative data regarding the user behaviour on generic search engines were lacking and a gap in the literature was found. In order to collect empirical data to try to fill the gap, six participants were interviewed about their behaviour when using Google. The interviews aimed to discover how the user chooses one result over another at the s
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Claesson, Jennifer, and Henrik Gedda. "Google Ads: Understanding millennials' search behavior on mobile devices." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-75731.

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Purpose: The purpose of this study is to understand millennials search behavior on mobile devices. Research Questions: How do millennials value organic and sponsored search results on mobile devices? What are the Web advertising variables that affect millennials attitudes towards sponsored search ads on mobile devices? Methodology: Data was collected from 103 Swedish millennials through an experiment and survey. Conclusion: The findings of this research supports the variables of entertainment and incentives to have a positive association with millennials attitudes towards mobile search ads whi
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Fransson, Johan Hansson Anders. "Primär eller sekundär söktjänst? : en effektivitetsstudie av söktjänsten Google och metasöktjänsten Dogpile = [Primary or secondary search engine?] : [a study of the retrieval performance of the search engine Google and the metasearch engine Dogpile] /." Borås : Högsk. i Borås, Bibliotekshögskolan/Biblioteks- och informationsvetenskap, 2004. http://www.hb.se/bhs/slutversioner/2004/04-51.pdf.

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Carter, Kristen J. "Credibility by Google: Do search engine cues influence website credibility and relevance assessments?" The Ohio State University, 2011. http://rave.ohiolink.edu/etdc/view?acc_num=osu1308237330.

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Lee, Szeyin. "Designing A Better Internet Search Engine Based On Information Foraging Theory." Scholarship @ Claremont, 2014. http://scholarship.claremont.edu/scripps_theses/456.

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The first part of the thesis focuses on Information Foraging Theory which was developed by Peter Pirolli, a cognitive scientist from Intelligent Systems Lab at Palo Alto Research Center, to understand how human search in an information environment (Pirolli 1995). The theory builds upon the optimal foraging theory in behavioral ecology, which assumes that people adapt and optimize their information seeking behavior to maximize the success of accomplishing the task goals by selectively choosing paths based on the expected utility from the information cues. The expected utility in Information For
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Allard, Sebastian, and Björn Nilsson. "Sökmotoroptimering : Metoder för att förbättra sin placering i Googles sökresultat." Thesis, Uppsala University, Computer Systems Sciences, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-126487.

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<p>This paper is a literature study on search engine optimization (SEO) considering the leader of the search engine market: Google. There´s an introductory background description of Google and its methods of  crawling the Internet and indexing the web pages, along with a brief review of the famous PageRank algorithm. The purpose of this paper is to describe the major important methods for improved rankings on Google´s result lists. These methods could be categorized as on-page methods tied to the website to be optimized or off-page methods that are external to the website such as link developm
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Books on the topic "„Google” search engine"

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Steve Johnston & Liam McGee. 50 Ways to Make Google Love Your Website. Random House Group Limited, 2010.

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Fox, Vanessa. Marketing in the age of Google: A non-technical guide to search engine strategy. John Wiley & Sons, 2010.

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Mordkovich, Boris. Pay-per-click search engine marketing handbook: Low cost strategies to attracting new customers using Google, Yahoo & other search engines. MordComm, 2005.

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Mordkovich, Boris. Pay-per-click search engine marketing handbook: Low cost strategies to attracting new customers using Google, Yahoo & other search engines. MordComm, Inc., 2005.

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Fox, Vanessa. Marketing in the age of Google: A non-technical guide to search engine strategy. John Wiley & Sons, 2010.

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Fox, Vanessa. Marketing in the age of Google: A non-technical guide to search engine strategy. John Wiley & Sons, 2010.

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Woessner, Stephen. The small business owner's handbook to search engine optimization: Increase your Google rankings, double your site traffic-- in just 15 steps--guaranteed. Atlantic Pub. Group, 2009.

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Smith, Jon. Grow your business with Google Adwords: 7 quick and easy secrets for reaching more customers with the world's #1 search engine. McGraw-Hill, 2010.

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Viney, David. Get to the top on Google: Tips and techniques to get your site to the top of the search engine rankings. Nicholas Brealey Pub., 2008.

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Viney, David. Get to the top on Google: Tips and techniques to get your site to the top of the search engine rankings-- and stay there. Nicholas Brealey Pub., 2008.

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Book chapters on the topic "„Google” search engine"

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Cassel, John B. "Wolfram|Alpha: A Computational Knowledge “Search” Engine." In Google It. Springer New York, 2016. http://dx.doi.org/10.1007/978-1-4939-6415-4_11.

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Buddenbrock, Frank. "Search Engine Optimization: Getting to Google’s First Page." In Google It. Springer New York, 2016. http://dx.doi.org/10.1007/978-1-4939-6415-4_5.

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Shamaeva, Irina, and David Galley. "What Is a Google Custom Search Engine?" In Custom Search – Discover more:. Chapman and Hall/CRC, 2021. http://dx.doi.org/10.1201/9781003100133-3.

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Diaz, A. "Through the Google Goggles: Sociopolitical Bias in Search Engine Design." In Web Search. Springer Berlin Heidelberg, 2008. http://dx.doi.org/10.1007/978-3-540-75829-7_2.

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Voigt, Kai-Ingo, Oana Buliga, and Kathrin Michl. "Beyond the Search Engine: The Case of Google." In Management for Professionals. Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-38845-8_8.

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Zimmer, M. "The Gaze of the Perfect Search Engine: Google as an Infrastructure of Dataveillance." In Web Search. Springer Berlin Heidelberg, 2008. http://dx.doi.org/10.1007/978-3-540-75829-7_6.

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Bilal, Dania, and Yan Zhang. "Teens’ Conceptual Understanding of Web Search Engines: The Case of Google Search Engine Result Pages (SERPs)." In Lecture Notes in Computer Science. Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-78468-3_18.

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Khoo, Michael, and Catherine Hall. "What Would ‘Google’ Do? Users’ Mental Models of a Digital Library Search Engine." In Theory and Practice of Digital Libraries. Springer Berlin Heidelberg, 2012. http://dx.doi.org/10.1007/978-3-642-33290-6_1.

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Lira Camargo, Jorge, Ivan Crispin Sanchez, Zoila Rosa Lira Camargo, Giancarlo Sanchez Atuncar, Luis Gerónimo Lira Camargo, and Celso Concha del Castillo. "Step-by-Step Implementation to Position Small Business Services on Google Search Engine." In Information Systems and Technologies. Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-031-04819-7_20.

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Lewandowski, Dirk. "Alternatives to Google." In Understanding Search Engines. Springer International Publishing, 2023. http://dx.doi.org/10.1007/978-3-031-22789-9_11.

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Conference papers on the topic "„Google” search engine"

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Kolodziej, Ondrej, Jiri Horak, and Pavel Kukuliac. "HOW TO FIND THE BEST ROUTE? A COMPARISON OF ROUTE SEARCHING SERVICES." In 24th SGEM International Multidisciplinary Scientific GeoConference 2024. STEF92 Technology, 2024. https://doi.org/10.5593/sgem2024/2.1/s08.15.

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Route search engines are essential tools in online applications that address a wide range of user needs. However, the distribution of such applications and simple search engines presents a diverse landscape with different outputs for the same routing tasks. Although they rely on well-established algorithms, the use of different datasets often leads to different results. This paper aims to compare selected route search engines, investigate the differences in their outputs, and provide useful recommendations to users. Prague and Adelaide were chosen as test environments due to their different ch
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Silva, Leandro Rodrigues Manso, Carlos Augusto Duque, and Paulo Fernando Ribeiro. "Power Quality waveform recognition using Google Image Search Engine (iPQ-Google)." In 2016 17th International Conference on Harmonics and Quality of Power (ICHQP). IEEE, 2016. http://dx.doi.org/10.1109/ichqp.2016.7783320.

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Fabes, Richard A., Denise Ann Bodman, Bethany Bustamante Van Vleet, and Carol L. Martin. "Google Trends Search Information Related to Breastfeeding in the U.S." In CARMA 2022 - 4th International Conference on Advanced Research Methods and Analytics. Universitat Politècnica de València, 2022. http://dx.doi.org/10.4995/carma2022.2022.15030.

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Given the importance of breastfeeding to maternal and infant health, we employed Google Trends to examine U.S. mothers’ search engine use for information related to breastfeeding. We conducted an analysis of the use of the Google search engine related to the broad topic of ‘breastfeeding”, as well as patterns for more specific terms related to breastfeeding. Given the significant role that breastfeeding pain plays in influencing breastfeeding persistence, we examined patterns in mothers’ use of Google to seek information related to breastfeeding pain and how that compares to other breastfeedin
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Raval, Vishwas, and Padam Kumar. "EGG (Enhanced Guided Google) — A meta search engine for combinatorial keyword search." In 2011 Nirma University International Conference on Engineering (NUiCONE). IEEE, 2011. http://dx.doi.org/10.1109/nuicone.2011.6153251.

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Meng, Zhaoli, Meiyun Zuo, and Jina Fu. "Why Google Cannot Beat Baidu in China Search Engine Market." In 2008 International Symposium on Ubiquitous Multimedia Computing (UMC). IEEE, 2008. http://dx.doi.org/10.1109/umc.2008.45.

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Zhang, Fan. "Research on Search Engine Optimization Strategies Based on Google Algorithm." In 2023 International Conference on Computer Science and Automation Technology (CSAT). IEEE, 2023. http://dx.doi.org/10.1109/csat61646.2023.00151.

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Brickley, Dan, Matthew Burgess, and Natasha Noy. "Google Dataset Search: Building a search engine for datasets in an open Web ecosystem." In WWW '19: The Web Conference. ACM, 2019. http://dx.doi.org/10.1145/3308558.3313685.

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Mracek, David. "The Google Search Engine: A Blended-Learning Tool for Student Empowerment." In 2019 International Symposium on Educational Technology (ISET). IEEE, 2019. http://dx.doi.org/10.1109/iset.2019.00054.

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Cebrián, Eduardo, and Josep Domenech. "Simulating the inconsistencies of Google Trends data." In CARMA 2022 - 4th International Conference on Advanced Research Methods and Analytics. Universitat Politècnica de València, 2022. http://dx.doi.org/10.4995/carma2022.2022.15093.

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Google Trends (GT) allows users to obtain reports of the evolution of the popularity of searchers made through the Google Search engine. Its main output is the Search Volume Index (SVI), a relative measure of the popularity of a term, which is computed using a sample of the searches. Due to the sampling error, the reports are not completely consistent, as the same query produces different time series that can widely change from day to day. This paper simulates the process of generating the SVI time series in the same way as GT does. By doing this, it has been shown that the sampling error coul
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Juhari, Suriati, Jasmee Jaafar, Roslina Idris, and Mohammad Yaziz Ahmad. "My Map Portal Engine Search (MMPes) utilizing spatial dataset with Google Earth." In 2013 IEEE 3rd International Conference on System Engineering and Technology (ICSET). IEEE, 2013. http://dx.doi.org/10.1109/icsengt.2013.6650163.

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Reports on the topic "„Google” search engine"

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Frisancho, Verónica, and Eric Parrado. International Remittances to Latin America and the Caribbean amid the COVID-19 Crisis: A Push for Digitalization? Inter-American Development Bank, 2021. http://dx.doi.org/10.18235/0003874.

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Remittances constitute a significant safety net for millions of households in Latin America and the Caribbean (LAC). Consequently, changes in international transfers can be a crucial agent of transmission of the COVID-19 induced economic crisis from richer to poorer nations and from urban to rural areas. Relying on data on queries to the search engine Google between December 2018 and July 2021, this study looks at the evolution of demand for in-person versus digital international transfer services and evaluates if take-up rates of different types of service providers trace the initial drop and
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Synchak, Bohdan. Freedom of choice and freedom of action in the Ukrainian media. Ivan Franko National University of Lviv, 2022. http://dx.doi.org/10.30970/vjo.2022.51.11400.

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The article talks about the philosophical foundations that characterize the mechanism of internal inducement to action. As an academic, constitutional, and socio-ideological concept, the boundaries of freedom are outlined, which are displayed in the field of modern media space. The term «freedom» is considered as several philosophical concepts that formed the basis of the modern interpretation of this concept. The totality of its meanings is generalized into one that is adapted for the modern system. Parallels are drawn between the interaction of the concept of user freedom with the plane of d
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Mager, Astrid, ed. In search of ideology. Socio-cultural dimensions of Google and alternative search engines (ITA-manu:script--02). Self, 2014. http://dx.doi.org/10.1553/ita-ms-13-02.

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Molla-Esparza, Cristian, Natalia Gandía Carbonell, María Isabel Gómez Núñez, and Laura Badenes Ribera. Prevalence of sex under the influence of drugs among young adults: a systematic review and meta-analysis protocol. INPLASY - International Platform of Registered Systematic Review and Meta-analysis Protocols, 2021. http://dx.doi.org/10.37766/inplasy2021.10.0077.

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Review question / Objective: The objective of this systematic review and meta-analysis is to examine the prevalence of engaging in sex under the influence of drugs among young adults. Condition being studied: The prevalence of sex under the influence of drugs in young adults. Information sources: Published and unpublished literature will be systematically searched via three electronic databases: ISI Web of Science (WoS Core Collection); Scopus; and Psychological Information (PsycInfo). A grey literature search will also be performed via the Google and Google Scholar search engines, in order to
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MOSKALENKO, O. L., R. A. YASKEVICH, and E. V. KASPAROV. METABOLIC SYNDROME: PREVALENCE, DIAGNOSIS CRITERIA. Science and Innovation Center Publishing House, 2022. http://dx.doi.org/10.12731/978-0-615-67340-0-3.

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This article presents a review of the literature and analyzes scientific research on the metabolic syndrome and diagnostic criteria. The authors conducted a scientific search using the relevant keywords in the PubMed and Google Scholar search engines, in the Scopus, Web of Science, MedLine, The Cochrane Library, EMBASE, Global Health, CyberLeninka, RSCI and others databases.
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MOSKALENKO, O. L., S. YU TERESHCHENKO, and E. V. KASPAROV. INTERNET ADDICTION: DIAGNOSIS CRITERIA AND METHODS. Science and Innovation Center Publishing House, 2022. http://dx.doi.org/10.12731/978-0-615-67340-0-2.

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This article presents a review of the literature and analyzes scientific studies on the prevalence of Internet addiction in different countries. The authors conducted a scientific search using the relevant keywords in the PubMed and Google Scholar search engines, in the Scopus, Web of Science, MedLine, The Cochrane Library, EMBASE, Global Health, CyberLeninka, RSCI and others databases.
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Balandina, Nadiya. STRUCTURE OF MEDIAENVIRONMENT THROUGH THE PRISM OF LEXICAL INNOVATIONS. Ivan Franko National University of Lviv, 2024. http://dx.doi.org/10.30970/vjo.2024.54-55.12167.

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Using theoretical and empirical methods, this paper proves that the modern mediaenvironment is a complex configuration made by the material and the virtual components and is reflected in the language in various ways. Innovative lexis with the component media and its systematization has become the key to understanding the mediareality, in particular, detecting the constituent elements of the structure of the mediatized environment. In total, 455 lexemes chosen from the Ukrainian dictionaries, academic publications, and the results provided by Google search engine have been analyzed. The systema
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Langlais, Pierre-Carl. Bibliometrics. Comité pour la science ouverte, 2023. https://doi.org/10.52949/73.

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Bibliometrics is deeply transformed by open science. The unprecedented availability of bibliographic metadata, full text search and additional use metrics creates new opportunities for quantitative studies of scientific corpus. It also challenges the historical focus of bibliometrics on citation data from a few selected journals. New approaches aim to expand its scope to different uses and different publics, especially in regard to the social impact of research. As a field, bibliometrics has been strongly influenced by the first commercial infrastructure for academic publications. In the 1960s
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