Relevant bibliographies by topics / „Google” search engine / Dissertations / Theses
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Dissertations / Theses on the topic '„Google” search engine'

Author: Grafiati
Published: 4 June 2021
Last updated: 25 July 2025

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1

Nilsson, Rebecca, and Christa Alanko. "STREAMLINE THE SEARCH ENGINE MARKETING STRATEGY : Generational Driven Search Behavior on Google." Thesis, Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-70149.

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The expanded internet usage has resulted in an increased activity at web-based search engines. Companies are therefore devoting a large portion of their online marketing budget on Search Engine Marketing (abbreviated SEM) in order to reach potential online consumers searching for products. SEM comprises Search Engine Advertising (SEA) and Search Engine Optimization (SEO) which are two dissimilar marketing tools companies can invest in to reach the desired customer segments. It is therefore of great interest for companies in different product markets to have knowledge of which SEM strategy to u
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Pohjanen, R. (Riikka). "The benefits of search engine optimization in Google for businesses." Master's thesis, University of Oulu, 2019. http://jultika.oulu.fi/Record/nbnfioulu-201910112963.

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Abstract. This study concentrates on search engine visibility and the benefits of search engine optimization (SEO) in Google for businesses. It seems that search engine visibility has undeniably an important role in business. Most of the people use internet, more than half of Internet traffic begins with search engines and majority of users search for information about goods and services on a regular basis. Google has the largest market share of all search engines. SEO has been studied since 1998 when Google was founded. In earlier studies the topics varied from the basics of SEO to the SEO
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Dennis, Johansson. "Search Engine Optimization and the Long Tail of Web Search." Thesis, Uppsala universitet, Institutionen för lingvistik och filologi, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-296388.

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In the subject of search engine optimization, many methods exist and many aspects are important to keep in mind. This thesis studies the relation between keywords and website ranking in Google Search, and how one can create the biggest positive impact. Keywords with smaller search volume are called "long tail" keywords, and they bear the potential to expand visibility of the website to a larger crowd by increasing the rank of the website for the large fraction of keywords that might not be as common on their own, but together make up for a large amount of the total web searches. This thesis wi
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Marshall, Oliver. "Search Engine Optimization and the connection with Knowledge Graphs." Thesis, Högskolan i Gävle, Företagsekonomi, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-35165.

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Aim: The aim of this study is to analyze the usage of Search Engine Optimization and Knowledge Graphs and the connection between them to achieve profitable business visibility and reach. Methods: Following a qualitative method together with an inductive approach, ten marketing professionals were interviewed via an online questionnaire. To conduct this study both primary and secondary data was utilized. Scientific theory together with empirical findings were linked and discussed in the analysis chapter. Findings: This study establishes current Search Engine Optimization utilization by businesse
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Jonsson, Gustav, and Linn Ståhl. "Users’ Perception and Evaluation of a Search Engine Result Page." Thesis, Högskolan i Borås, Akademin för bibliotek, information, pedagogik och IT, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-9916.

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In order to find information before an e-commerce purchase, Swedish young adults almost exclusively uses the Google search engine. Previous research contains quantitative data, which showcases how the users utilize search engines as online tools. However, qualitative data regarding the user behaviour on generic search engines were lacking and a gap in the literature was found. In order to collect empirical data to try to fill the gap, six participants were interviewed about their behaviour when using Google. The interviews aimed to discover how the user chooses one result over another at the s
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Claesson, Jennifer, and Henrik Gedda. "Google Ads: Understanding millennials' search behavior on mobile devices." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-75731.

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Purpose: The purpose of this study is to understand millennials search behavior on mobile devices. Research Questions: How do millennials value organic and sponsored search results on mobile devices? What are the Web advertising variables that affect millennials attitudes towards sponsored search ads on mobile devices? Methodology: Data was collected from 103 Swedish millennials through an experiment and survey. Conclusion: The findings of this research supports the variables of entertainment and incentives to have a positive association with millennials attitudes towards mobile search ads whi
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Fransson, Johan Hansson Anders. "Primär eller sekundär söktjänst? : en effektivitetsstudie av söktjänsten Google och metasöktjänsten Dogpile = [Primary or secondary search engine?] : [a study of the retrieval performance of the search engine Google and the metasearch engine Dogpile] /." Borås : Högsk. i Borås, Bibliotekshögskolan/Biblioteks- och informationsvetenskap, 2004. http://www.hb.se/bhs/slutversioner/2004/04-51.pdf.

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8

Carter, Kristen J. "Credibility by Google: Do search engine cues influence website credibility and relevance assessments?" The Ohio State University, 2011. http://rave.ohiolink.edu/etdc/view?acc_num=osu1308237330.

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9

Lee, Szeyin. "Designing A Better Internet Search Engine Based On Information Foraging Theory." Scholarship @ Claremont, 2014. http://scholarship.claremont.edu/scripps_theses/456.

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The first part of the thesis focuses on Information Foraging Theory which was developed by Peter Pirolli, a cognitive scientist from Intelligent Systems Lab at Palo Alto Research Center, to understand how human search in an information environment (Pirolli 1995). The theory builds upon the optimal foraging theory in behavioral ecology, which assumes that people adapt and optimize their information seeking behavior to maximize the success of accomplishing the task goals by selectively choosing paths based on the expected utility from the information cues. The expected utility in Information For
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Allard, Sebastian, and Björn Nilsson. "Sökmotoroptimering : Metoder för att förbättra sin placering i Googles sökresultat." Thesis, Uppsala University, Computer Systems Sciences, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-126487.

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<p>This paper is a literature study on search engine optimization (SEO) considering the leader of the search engine market: Google. There´s an introductory background description of Google and its methods of  crawling the Internet and indexing the web pages, along with a brief review of the famous PageRank algorithm. The purpose of this paper is to describe the major important methods for improved rankings on Google´s result lists. These methods could be categorized as on-page methods tied to the website to be optimized or off-page methods that are external to the website such as link developm
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Brorsson, Martin, and Hampus Lindhom. "The best place to hide a dead body is page 2 on Google search results." Thesis, Tekniska Högskolan, Högskolan i Jönköping, JTH, Datateknik och informatik, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-36730.

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Syfte - Detta examensarbete utreder vad som påverkar vilken länk studenterna på Jönköping University väljer att klicka på i Googles sökresultat vid en produktsökning. För vissa e- handelsföretag kan det vara avgörande att användarna klickar på deras länk i sökresultatet. Men vad väljer studenter att klicka på? Väljer de en länk i det organiska sökresultatet eller väljer de att klicka på en annons? Arbetet har utförts med syftet att hjälpa e-handelsföretag som säljer produkter med målgruppen studenter. Under arbetes gång besvarades följande frågeställningen: • Va
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Ribeiro, Joana Filipa Inácio. "Aplicação das técnicas de Search Engine : optimization a um Site." Master's thesis, Instituto Superior de Economia e Gestão, 2013. http://hdl.handle.net/10400.5/11369.

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Mestrado em Marketing<br>Num mercado saturado de marca, onde o meio online está em forte expansão é importante que uma empresa/marca marque presença no online e que se destaque. Uma marca tem que se aproximar cada vez mais dos seus consumidores ou clientes. Deve ser conhecida, lembrada e relembrada. Hoje em dia ser uma marca e estar presente no online não basta. Para ter sucesso deve ser encontrada, comprendida e memorável pelos consumidores. Assim, surge a necessidade de aplicar o processo de Search Engine Optimization no site de uma marca. Search Engine Optmization (SEO) tem como objecti
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Li, Ping 1965. "Doctoral students’ mental models of a web search engine : an exploratory study." Thesis, McGill University, 2007. http://digitool.Library.McGill.CA:80/R/?func=dbin-jump-full&object_id=94181.

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This exploratory research investigates the factors that might influence a specific group of users’ mental models of a Web search engine, Google, as measured in the dimension of completeness. A modified mental model completeness scale (MMCS) was developed based on Borgman’s, Dimitroff s, and Saxon’s models, encompassing the perception of (1) the nature of the Web search engine, (2) searching features of the Web search engine, and (3) the interaction between the searcher and the Web search engine. With this scale, a participant’s mental model completeness level was determined by how many compone
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Piscaglia, Nicola. "SEO, tecniche e strategie per essere visibili su Google." Bachelor's thesis, Alma Mater Studiorum - Università di Bologna, 2010. http://amslaurea.unibo.it/1570/.

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Lukošiūtė, Edita. "„Google” paieškos „AdWords” skelbimų efektyvumo vertinimas." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2014. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2014~D_20140605_123928-04024.

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Darbe yra analizuojamas „Google“ paieškos „AdWords“ skelbimų efektyvumas. Dėl didėjančios informacinių technologijų svarbos, dauguma vartotojų ieškosi informacijos apie produktus ir paslaugas bei perka juos internetu. Todėl reklamos kūrėjams tampa ypač aktualus efektyvių paieškos sistemos skelbimų kūrimo klausimas. Darbo tikslas – remiantis moksliniais reklamos efektyvumo vertinimo šaltiniais ir „Google“ paieškos „AdWords“ skelbimų efektyvumo vertinimo rezultatais, pateikti bendrą „AdWords“ skelbimų efektyvumo vertinimo ir skelbimų efektyvumo didinimo modelius. Magistro baigiamąjį darbą sudaro
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Karlsson, Vero. "Google Bilders användbarhet : Gränssnitt, sökfunktioner och återvinning." Thesis, Linnéuniversitetet, Institutionen för kulturvetenskaper, KV, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-13019.

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This essay explores to what extent the Swedish language version of Google Images meets the usability requirements of average everyday users. Previously published studies on user behaviour and users‟ interface and search option preferences define the usability requirements, which are matched against Google Images‟ actual interface and search options. The retrieval method of Google Images is also briefly discussed, and users‟ opinions about Google Images too, as they come across in the previously published user studies. The findings are that Google Images lack some of the things that users ask f
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Pettersson, Linda. "Sökmotorsoptimering – Från nyckelord till relevant innehåll : Fem företags SEO-praktik i förändring." Thesis, University West, Division of Media Production, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:hv:diva-2557.

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<p>I all teori om sökmotorsoptimering finns det många olika tankar om hur man ska sökmotorsoptimera. De flesta berättar mest om den tekniska biten och har endast som en kort punkt förklarat att innehållet på en webbplats också är viktigt. Syftet med uppsatsen är att undersöka webbföretags förhållningssätt till både hur de arbetar och resonerar kring sökmotorsoptimering och webbstatistik, men även gå djupare in på hur förhållandet mellan kund och företag påverkar vart marknaden är på väg. Genom att utföra kvalitativa intervjuer med webbföretag där främst marknaden för sökmotorsoptimering, spons
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Andersson, Viktor, and Daniel Lindgren. "Ranking factors to increase your positionon the search engine result page : Theoretical and practical examples." Thesis, Blekinge Tekniska Högskola, Institutionen för programvaruteknik och datavetenskap, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:bth-14871.

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Search engine optimization (SEO) is the way to improve the visibility of a website on thesearch engine result page (SERP). If the website is not on the first three result, then it will bemissing most of the traffic that could be generated. This report will go into detail on how towork with SEO and how to get a website to rank high. Both On-page, how to work with codeand content, and Off-page, how to get more links, methods will be discussed, with a higherfocus on On-page.This paper strives to find what methods and techniques to use with the results gathered fromscientific databases, interviews
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Persson, Josefine, and Lotta Ollander. "En studie om sökmotoroptimering och användarvänlighet : Google vs användare." Thesis, Högskolan Väst, Avd för medier och design, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hv:diva-17392.

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The purpose of this survey has been to investigate whether there are contradictions between user experience (UX) and search engine optimization (SEO), also called Google versus users. Professionals, in UX and SEO, have been asked to respond to a questionnaire regarding text and images within these two aspects. In addition to the professionals, users have also been asked to answer questionnaires and taken part in two different websites to investigate how text and images related to the previously mentioned aspects. The content on the sites has been the same but the design itself has been differe
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Sadílek, Petr. "Efektivní marketing s využitím nástrojů Googlu." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-15900.

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Quick growth of internet users worldwide as well as significant technological improvements has had an extensive impact on a traditional marketing communication. First part of the thesis focuses on the basic framework that would leverage the internet marketing implementation. In its second part, the Google advertising products (AdWords, Maps, YouTube) and tools(for planning, optimization and implementation) are analyzed and their role in the internet marketing process is explained and demonstrated.
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Henriksson, Johannes, and Adam Ågehäll. "David vs. Goliath : En kvalitativ studie om hur mikroföretag kan använda sökmotorer i sin marknadsföring." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-86169.

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Titel:                                  David vs. Goliath Författare:                        Henriksson, Johannes &amp; Ågehäll, Adam Institution:                        Linnéuniversitetet, Ekonomihögskolan Program:                           Ekonomprogrammet inriktning Marknadsföring Kurs:                                 Företagsekonomi III – Marknadsföring, Examensarbete, 15hp Handledare:                      Leif Rytting Examinator:                      Kaisa Lund   Syfte:                                 Uppsatsens syfte är att undersöka huruvida mikroföretag kan skapa marknadsfördelar av at
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Úradníček, Lukáš. "Optimalizace webových stránek a strategie prodeje." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2011. http://www.nusl.cz/ntk/nusl-223256.

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The thesis deals with the optimization of website of thai massage studio. This work includes evaluation of the initial state, a proposed amendment, keyword analysis, optimization of texts and support through building backlinks. Evaluation of success is done through the analysis of traffic and tracking the position of the primary keywords on major search engines in the Czech Republic - Google.cz and Seznam.cz.
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Lindgren, Andrée, and Daniar Mohidin. "Applying Digital Marketing Methods in the Healthcare Industry : A Case Study at Immuneed." Thesis, Uppsala universitet, Industriell teknik, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-413262.

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The study is performed with the aim to investigate why healthcare companies are lagging compared to other industries within digital marketing. This is made with an abductive approach whereas a literature review was performed in the beginning of the study and after empirical data gathering and analysis was reviewed, the literature review was completed. The study is performed as a case study at a clinical research organization in Uppsala, Sweden 2020. Qualitative and quantitative methods were applied through interviews with search engine optimizing (SEO) specialist and with interviews with busin
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Khalil, Jacob, and Gustaf Edlund. "Building backlinks with Web 2.0 : Designing, implementing and evaluating a costless off-site SEO strategy with backlinks originating from Web 2.0 blogs." Thesis, Jönköping University, Tekniska Högskolan, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-50352.

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Purpose – The purpose of this thesis is contributing to the research on the efficacy of backlinks originating from Web 2.0 blogs by designing a costless method for creating controllable backlinks to a website, solely with Web 2.0 blogs as a source of backlinks. The objective is to find out if such links can provide an effect on a website’s positions in the Google SERPs in 2020 and to hopefully contribute with a controllable link strategy that is available for any SEO practitioner regardless of their economic circumstances. The thesis provides answers to the two research questions: 1. What pos
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Magnusson, Wilhelm, and Christian Schreil. "Marknadsföring via sökmotorer : Planering av sökord." Thesis, KTH, Skolan för informations- och kommunikationsteknik (ICT), 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-177591.

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Närvaron på Internet har aldrig varit större och användningen av sökmotorer motsvarar en stor del av hur människor upptäcker tillgängligt innehåll på Internet. Innehållet som utgörs av hemsidor kategoriseras av sökmotorers automatiserade tjänster. Ett arbete för att förbättra hemsidors möjlighet att kategoriseras görs för att få ökad synlighet genom sökmotorer. Förbättrad synlighet kan också erhållas genom sökmotormarknadsföring, vilket är en strategi för att annonsera via sökmotorer. Genom sökmotorer finns verktyg som assisterar detta ändamål. Företaget som rapporten berör erbjuder tjänster b
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Backlund, Adam, and Oliwer Grevillius. "Hur går sökmotoroptimering till? -teori och praktik." Thesis, Örebro universitet, Handelshögskolan vid Örebro Universitet, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:oru:diva-27698.

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Idag finns omkring 625 miljoner webbsidor på internet. Rapporten betonar vikten av att synas bland dessa samt hur man gör för att bli sedd, detta samlingsnamn kallas sökmotoroptimering. I den här studien behandlar vi ämnet sökmotoroptimering med inriktning mot Google, vad det är och hur det används i praktiken. Vårt syfte är att fördjupa oss i detta ämne och bilda oss en uppfattning om vad det handlar om. I resultatet har vi utifrån Googles riktlinjer listat flera begrepp som hjälper dig att optimera din webbsida. Vi har även i resultatet intervjuat flera verksamheter eftersom vi vill veta hur
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Fils, Ebba, Clara Harrison, and Mathilda Nilsson. "Swedes only hate queue jumpers they don't know : A description of brand attitudes on Google's SERPs." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-75866.

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Background: The Internet has developed the world of advertising by giving advertisers the possibility to track specific patterns among their consumers, which shows how consumers are clicking on online advertisements and what translates into sales for the brand. Lately, companies have actively starting to make use of search engines marketing (SEM). The paid advertising on search engines is one option to make a brand’s website visible to its consumers. The attitudes towards advertisements have previously been examined in traditional media and in other online settings, but the research in the con
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Skácelová, Pavlína. "On-line marketingová komunikace." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2021. http://www.nusl.cz/ntk/nusl-443104.

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The subject of this diploma thesis is online marketing communication using search engine marketing tools. It specifies what online marketing and search engine marketing are, describes its tools and explains its use. The analytical part of the work uses tools such as analysis of macro and micro environment, analysis of marketing mix and associated SEO analysis. Last but not least, the development of website traffic and the subsequent possible development of this data in the future will also be examined. Based on the findings from the analytical part, in the last part of the work will be designe
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Souza, Carolina Ferreira. "A transparência do buscador Google como direito dos consumidores na tutela do meio ambiente digital." Pontifícia Universidade Católica de São Paulo, 2018. https://tede2.pucsp.br/handle/handle/21078.

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Submitted by Filipe dos Santos (fsantos@pucsp.br) on 2018-05-10T12:54:13Z No. of bitstreams: 1 Carolina Ferreira Souza.pdf: 1903774 bytes, checksum: fb12be505b4c7a36b6455c716c3e0891 (MD5)<br>Made available in DSpace on 2018-05-10T12:54:13Z (GMT). No. of bitstreams: 1 Carolina Ferreira Souza.pdf: 1903774 bytes, checksum: fb12be505b4c7a36b6455c716c3e0891 (MD5) Previous issue date: 2018-03-14<br>Coordenação de Aperfeiçoamento de Pessoal de Nível Superior - CAPES<br>Fundação São Paulo - FUNDASP<br>The present work deals with the lack of transparency of the Google search engine, analyzing wh
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Vaňáč, Ondřej. "Internetový marketing na příkladu malé organizace." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-72842.

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The aim of this work is the analysis of current practices and techniques of Internet marketing. The work is divided into two parts. The theoretical part presents the current internet marketing tools, the optimal utilization is reflected in the practical part, which is carried out a comprehensive plan for internet marketing strategy with emphasis on SEO for start-up company in the field of accommodation and hospitable service. This is a company Penzion U Lišky, which offers accommodation in Southern Bohemia. The work will serve as a guide for small and medium organizations in the development of
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Havíř, Vojtěch. "Internetový marketing webového portálu se zaměřením na optimalizaci pro vyhledávače." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-124550.

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This thesis gives an insight into the field of internet marketing with a special focus on Search Engine Optimization (SEO). For the purpose of this thesis one website is selected and analysed in order to determine how successfully SEO has been performed. Different sources of visitors are analyzed and their activity is measured. The goal of this thesis is to give a set of recommendations to the operators of this website. Based on those recommendations the operators should be able to increase the number of visitors. In addition, this work also contains a comprehensive overview of basic internet
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Swenson, Johannes. "Webdesign och SEO i praktiken : Utvecklande av webbplats och optimering för sökmotorer åt ett företag." Thesis, Södertörns högskola, Institutionen för naturvetenskap, miljö och teknik, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-30435.

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This report describes my work with a website for a company that helps other companies book conferences. Creating this website, I have worked from a Mobile First perspective to create an interface. The interface was then tested on potential users. I then used guidelines from Googles own documentation on search engine optimization. The purpose of this work is to create and deliver a website where users can turn to MH Konferens and let them handle booking and planning of their conferences.<br>Denna rapport beskriver arbetet med en webbplats för ett företag som jobbar med att boka konferenser åt a
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Oliveira, José Carlos Francisco de. "Noções de grafos dirigidos, cadeias de Markov e as buscas do Google." Universidade Federal de Sergipe, 2014. https://ri.ufs.br/handle/riufs/6482.

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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior - CAPES<br>This paper has as its main purpose to highlight some mathematical concepts, which are behind the ranking given by a research made on the website mostly used in the world: Google. At the beginning, we briefly approached some High School’s concepts, such as: Matrices, Linear Systems and Probability. After that, we presented some basic notions related to Directed Graphs and Markov Chains of Discrete Time. From this last one, we gave more emphasis to the Steady State Vector because it ensures foreknowledge results from lo
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Chiou, Bo-Yun. "Google takes on China a cross-cultural analysis of internet service design /." Muncie, Ind. : Ball State University, 2009. http://cardinalscholar.bsu.edu/643.

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Veikutis, Donatas. "SEO taikymo analizė." Bachelor's thesis, Lithuanian Academic Libraries Network (LABT), 2012. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2012~D_20120702_123614-02385.

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Visuomenė, internetas ir jame esanti informacija dabar turi vieną didžiausių įtakų mūsų asmeniniame gyvenime. Be interneto daugelis dabar, net nebeįsivaizduotų savo kasdienybės, nes jis mums ir padeda atlikti daugelį darbų. Tačiau vis augant duomenų kiekiams internete, informacijos paieška tampa vienu svarbiausių internete naudojamų funkcijų.Paieškos sistemos – tai sistemos, ieškančios dokumentų žiniatinklyje, naujienų grupių archyvuose, FTP saugyklose, kuriuos rado paieškos serveris ir įtraukė į savo duomenų bazes. Ieškant informacijos, vartotojai naudojasi šiomis sistemomis, todėl internetin
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Sire, Guillaume. "La production journalistique et Google : chercher à ce que l’information soit trouvée." Thesis, Paris 2, 2013. http://www.theses.fr/2013PA020040/document.

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Nous cherchons dans ce travail à détricoter la relation à la fois compétitive et coopérative, indifféremment technique, économique, juridique, sociale, politique et résolument communicationnelle de Google et des éditeurs de presse. Pour cela, après avoir historicisé la rencontre de deux univers singuliers, nous décrivons ce que les éditeurs peuvent faire pour franchir le prisme du moteur de recherche et y optimiser la visibilité de leur production. Nous tâchons ensuite de décrypter ce que la firme Google peut faire faire aux éditeurs en analysant leurs relations de pouvoir, leurs incitations,
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Van, Heerden Leanri. "Detecting Internet visual plagiarism in higher education photography with Google™ Search by Image : proposed upload methods and system evaluation." Thesis, Bloemfontein: Central University of Technology, Free State, 2014. http://hdl.handle.net/11462/249.

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Thesis (M. Tech. (Design and Studio Art)) - Central University of Technology, Free State, 2014<br>The Information Age has presented those in the discipline of photography with very many advantages. Digital photographers enjoy all the perquisites of convenience while still producing high-quality images. Lecturers find themselves the authorities of increasingly archaic knowledge in a perpetual race to keep up with technology. When inspiration becomes imitation and visual plagiarism occurs, lecturers may find themselves at a loss for taking action as content-based image retrieval systems, like Go
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Knapovský, Martin. "Aplikace SEO technik pro marketing." Master's thesis, Vysoká škola ekonomická v Praze, 2016. http://www.nusl.cz/ntk/nusl-262270.

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The aim of this thesis is to describe in detail the current ways of optimizing websites for search engines (SEO) and to apply them in a broader marketing strategy of italian restaurant La Casa Degli Amici. The thesis presents evidence about the importance of SEO for marketing and can be used as a template for optimizing you own website. This thesis is divided into two main parts - theoretical and practical. The theoretical part explains the concepts used in the design and implementation of the practical part. The theoretical part considers 3 main subjects - search engine, users and SEO which r
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Arlitsch, Kenning. "Semantic Web Identity of academic organizations." Doctoral thesis, Humboldt-Universität zu Berlin, Philosophische Fakultät I, 2017. http://dx.doi.org/10.18452/17671.

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Semantic Web Identity kennzeichnet den Zustand, in dem ein Unternehmen von Suchmaschinen als Solches erkannt wird. Das Abrufen einer Knowledge Graph Card in Google-Suchergebnissen für eine akademische Organisation wird als Indikator für SWI nominiert, da es zeigt, dass Google nachprüfbare Tatsachen gesammelt hat, um die Organisation als Einheit zu etablieren. Diese Anerkennung kann wiederum die Relevanz ihrer Verweisungen an diese Organisation verbessern. Diese Dissertation stellt Ergebnisse einer Befragung der 125 Mitgliedsbibliotheken der Association of Research Libraries vor. Die Ergebniss
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Ženatová, Eva. "Návrh dílčí strategie při propagaci elektronického obchodu firmy." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2014. http://www.nusl.cz/ntk/nusl-224396.

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This thesis focuses on the definition of important terms in e-commerce for the proper functioning e-shop. It analyzes the current condition of an existing e-shop and on the basis of the weaknesses proposes a partial strategy for further promotion of trade.
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Jankovič, Zdeněk. "On-line marketing - princip aukce mění svět reklamy." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-16985.

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Diploma thesis 'On-line marketing - Principle of an auction changes the world of advertising' is about internet as a medium, on-line commercial communications, search engines and performance marketing. This thesis is divided into three parts. First part is about internet as a medium and actual situation on the Czech internet market. Second part describes a marketing communication mix on the internet, forms of online advertisement and pros and cons of online advertising. Third part deals with an advertisement within the frame of search engines. This part is also about PPC systems and SEM (Searc
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Gonzalo, Penela Carlos. "Posicionamiento web y dinámicas de información en motores de búsqueda: propuestas de análisis y estudio comparativo de visibilidad de contenidos digitales en el caso de procesos electorales." Doctoral thesis, Universitat Pompeu Fabra, 2015. http://hdl.handle.net/10803/292730.

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Esta tesis tiene como objeto de estudio las características de las páginas web obtenidas a través de resultados de búsqueda (SERPs) durante los procesos electorales realizados en España entre los años 2010 y 2012. Partiendo del modelo teórico de Infoesfera expuesto por W.L. Bennet en 2003, se ha desarrollado un sistema de análisis capaz de englobar la totalidad de la web y analizar las proporciones con las que los buscadores muestran determinadas categorías de sitios web, en especial, medios de comunicación, webs de la esfera pública/política y de la web social. El resultado ha sido un nuevo
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Hsieh, Pao-Chih, and 謝堡智. "Search for Personal Web Pages through Google Image Search Engine." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/97420206332539784272.

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碩士<br>亞洲大學<br>資訊科學與應用學系碩士班<br>95<br>Current web-based search engines (such as Google or Yahoo) do not provide adequately for the search of personal data (including personal facial image, address, telephone number, etc.). If a user inputs a person’s name to a search engine, he/she may need to spend much time in finding the desired data from those returned by the search engine. In this research, we propose to find personal data based on an image search engine. A person’s name is used in the study as a query. After a user inputs a query, we call Google image search engine and obtain related image
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Peng, Sheng-Cyuan, and 彭聖全. "English Correction Tool Based on Google Search Engine." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/65186595149499660979.

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碩士<br>國立中正大學<br>資訊工程所<br>97<br>English ability becomes more and more important nowadays, a lot of articles and news are wrote by English, the ability of writing English is an important skill in the future. So we present an English correction tool to help people who write English articles, especially we focus on two error types: the incorrect use of determiners and verb tenses, we serve an example to user. 　　We design a method base on search engine and N-gram analysis. We input the queries and get the snippets using google search engine, based on the N-gram analysis, we find the error of the se
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Oliveira, Rui Eduardo Silva. "Search Engine Marketing - The Case of Google Auction." Master's thesis, 2016. https://repositorio-aberto.up.pt/handle/10216/87411.

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Oliveira, Rui Eduardo Silva. "Search Engine Marketing - The Case of Google Auction." Dissertação, 2016. https://repositorio-aberto.up.pt/handle/10216/87411.

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Costa, Susana Elisabete Pereira da. "Google Earth™ search engine: classificação de imagens aéreas." Master's thesis, 2013. http://hdl.handle.net/10400.6/3695.

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O reconhecimento de padrões com recurso a redes neuronais é cada vez mais utilizado, numa tentativa de dotar as máquinas computacionais de inteligência e capacidade de aprendizagem. Neste trabalho pretende-se reconhecer determinados elementos naturais como ’água’, ’casas’ ou ’estradas’, em imagens aéreas provenientes do Google EarthTMe do Google MapsTM, recorrendo à utilizando redes neuronais para o efeito. Foram realizadas experiências com quatro conjuntos de imagens utilizados para o treino da rede neuronal, com variação de número de neurónios, e foram analisados os erros de classificação tes
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Platil, Lukáš. "Google ekonometrie: Aplikace na Českou republiku." Master's thesis, 2014. http://www.nusl.cz/ntk/nusl-337448.

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This thesis examines the applicability of Google Econometrics - the use of search volume data of particular queries as explanatory variables in time se- ries modeling - in the case of the Czech Republic. We analyze the contribu- tion of Google data by comparing out-of-sample nowcasting performance and in-sample fit with control variables in three related areas: using an auto- regressive model for unemployment, vector autoregression and logit models for GDP and household consumption, and Granger causality test for consum- er confidence. The improvement in quality of unemployment nowcasting is m
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Tsao, Shuang-Kai, and 曹翔凱. "A Study on Keywords Ranking Factors - An Example of Google Search Engine." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/s6yqq6.

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碩士<br>中國文化大學<br>資訊管理學系<br>104<br>We are experiencing an explosive growth of information. When we want to find the message from the web, we can either enter a keyword(s) search for the required in-formation through search engines. By search engine optimization, the customers can find the related a company information. This paper key to find keyword(s) ranking factors. We divide the Google search engine keyword ranking factors are into two catego-ries: the first category for the website administrators controllable variables, including; URL Length, backlink anchor text, URL Path, mobile optimize
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Wang, Bo-Jiun, and 王博鈞. "The Study on Google Search Engine Services＆ Applications and Related Legal Issues." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/01991994666559097436.

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碩士<br>東吳大學<br>法律學系<br>99<br>Search Engine has been played an important role in the Internet. Once the search engine’s program sends out the key-word command, the search engine then will carry on a sorting, index and provide complete information resource in the database of content to user. Google, as a search service leader, its special feature is the demand that lying in simple and direct page and search velocity and result can match a user. Therefore, Google also became the pronoun of search engine. Service that Google provides is there all free, but acquires revenue from the advertisement bu
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