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Dissertations / Theses on the topic 'Google Search'

Author: Grafiati
Published: 4 June 2021
Last updated: 26 July 2025

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1

Nguyen, Huy M. Eng (Huy Le) Massachusetts Institute of Technology. "Improving search quality of the Google search appliance." Thesis, Massachusetts Institute of Technology, 2009. http://hdl.handle.net/1721.1/53174.

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Thesis (M. Eng.)--Massachusetts Institute of Technology, Dept. of Electrical Engineering and Computer Science, 2009.<br>Includes bibliographical references (p. 69-73).<br>In this thesis, we describe various experiments on the ranking function of the Google Search Appliance to improve search quality. An evolutionary computation framework is implemented and applied to optimize various parameter settings of the ranking function. We evaluate the importance of IDF in the ranking function and achieve small improvements in performance. We also examine many ways to combining the query-independent and
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Kautto, Ernberg Nils. "Analyzing Google SERP : Swedish Search Queries." Thesis, Linnéuniversitetet, Institutionen för datavetenskap och medieteknik (DM), 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-90362.

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Search Engine Optimization (SEO) is the technique of improving Web sites visibility in search engines. Since the algorithms that search engines are based on become more intelligent each day, there is a constant urge for new knowledge. In collaboration with RankTrail, new research for discovering insights about SEO has been conducted. Hypotheses around alleged ranking factors have been created based on qualitative interviews. Through a quantitative case study these hypotheses have been analyzed. The first part of the analysis consisted of calculating the Spearman’s Rank-Order Correlation. Secon
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Svärd, Anna. "Google digitaliserar bibliotekssamlingar En analys av hur biblioteksvärlden reagerar på Google Book Search." Thesis, Högskolan i Borås, Institutionen Biblioteks- och informationsvetenskap / Bibliotekshögskolan, 2006. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-18274.

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The wide spread of the Internet and new information technologies in recent years has come to effect how libraries manage and disseminate information. Search engines like Google are widely used by people who often find the information retrieval systems of libraries to be too complicated. In 2004 Google announced plans to digitise five major library collections. Organisations representing the publishing industry and authors have since then filed lawsuits against Google claiming that Googles scanning of library books infringe the rights holders copyright. Due to Googles potential impact on libr
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Nilsson, Rebecca, and Christa Alanko. "STREAMLINE THE SEARCH ENGINE MARKETING STRATEGY : Generational Driven Search Behavior on Google." Thesis, Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-70149.

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The expanded internet usage has resulted in an increased activity at web-based search engines. Companies are therefore devoting a large portion of their online marketing budget on Search Engine Marketing (abbreviated SEM) in order to reach potential online consumers searching for products. SEM comprises Search Engine Advertising (SEA) and Search Engine Optimization (SEO) which are two dissimilar marketing tools companies can invest in to reach the desired customer segments. It is therefore of great interest for companies in different product markets to have knowledge of which SEM strategy to u
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Claesson, Jennifer, and Henrik Gedda. "Google Ads: Understanding millennials' search behavior on mobile devices." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-75731.

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Purpose: The purpose of this study is to understand millennials search behavior on mobile devices. Research Questions: How do millennials value organic and sponsored search results on mobile devices? What are the Web advertising variables that affect millennials attitudes towards sponsored search ads on mobile devices? Methodology: Data was collected from 103 Swedish millennials through an experiment and survey. Conclusion: The findings of this research supports the variables of entertainment and incentives to have a positive association with millennials attitudes towards mobile search ads whi
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Тюпа, Олена Вікторівна. "Розробка пошукової системи в месенджері Telegram з використанням Google Assistant та Google Search API". Магістерська робота, Київський національний університет технологій та дизайну, 2021. https://er.knutd.edu.ua/handle/123456789/19449.

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Метою нашого дослідження є розробка інформаційного чат-боту в месенджері Telegram за допомогою оптимізації роботи чат-бота з використанням Google Assistant та Google Search API. За допомогою голосового пошуку або пошуку повідомленням можна дізнатисяя погоду, кількість місць на поїзд та багато іншого. Також можна спілкуватися з ботом як з живою людиною, який буде відповідати на прості запитання та давати прості відповіді. Завдяки нашій розробці віртуальної комунікаці з’явилась можливість дізнаватися про спеціальні пропозиції онлайн, отримувати посилання свіжих новин та спеціальних пропозицій в
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7

Puri, Varun. "Decrypting Bitcoin Prices and Adoption Rates using Google Search." Scholarship @ Claremont, 2016. http://scholarship.claremont.edu/cmc_theses/1418.

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In this paper, I analyze Bitcoin price formation and adoption rates at a global and national level. In determining Bitcoin prices, I consider contemporaneous and lagged values of traditional determinants of currencies, such as inflation and industrial production, and digital currency specific factors, primarily public interest. Using monthly time-series data across five years (2011 – 2016), I find that global public interest in Bitcoin, measured by Google searches for the keyword ‘Bitcoin,’ has a positive and significant impact on Bitcoin prices. I extend the analysis to a country level by emp
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Segev, Elad. "Google and the digital divide: the politics of information search." Thesis, Keele University, 2008. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.502981.

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9

Jogehed, Pernilla. "Google, Yahoo! och Live Search : en evaluering av tre webbsöktjänster." Thesis, Högskolan i Borås, Institutionen Biblioteks- och informationsvetenskap / Bibliotekshögskolan, 2007. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-18567.

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The purpose of this Master’s thesis is to evaluate three general query-based web search engines. The search engines chosen are Google, Yahoo! and Live Search. The topics, which where transformed into twenty queries, are based on real users’ information needs, taken from an ask-a-question service. For every search the first 10 hits in each of the three search engines were evaluated. The measures that have been used are precision and overlap. The queries were evaluated on a binary relevance scale with 0 or 1. Precision has been measured as average precision over 1-10 DCV levels for all 20 querie
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Pohjanen, R. (Riikka). "The benefits of search engine optimization in Google for businesses." Master's thesis, University of Oulu, 2019. http://jultika.oulu.fi/Record/nbnfioulu-201910112963.

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Abstract. This study concentrates on search engine visibility and the benefits of search engine optimization (SEO) in Google for businesses. It seems that search engine visibility has undeniably an important role in business. Most of the people use internet, more than half of Internet traffic begins with search engines and majority of users search for information about goods and services on a regular basis. Google has the largest market share of all search engines. SEO has been studied since 1998 when Google was founded. In earlier studies the topics varied from the basics of SEO to the SEO
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Brorsson, Martin, and Hampus Lindhom. "The best place to hide a dead body is page 2 on Google search results." Thesis, Tekniska Högskolan, Högskolan i Jönköping, JTH, Datateknik och informatik, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-36730.

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Syfte - Detta examensarbete utreder vad som påverkar vilken länk studenterna på Jönköping University väljer att klicka på i Googles sökresultat vid en produktsökning. För vissa e- handelsföretag kan det vara avgörande att användarna klickar på deras länk i sökresultatet. Men vad väljer studenter att klicka på? Väljer de en länk i det organiska sökresultatet eller väljer de att klicka på en annons? Arbetet har utförts med syftet att hjälpa e-handelsföretag som säljer produkter med målgruppen studenter. Under arbetes gång besvarades följande frågeställningen: • Va
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Dennis, Johansson. "Search Engine Optimization and the Long Tail of Web Search." Thesis, Uppsala universitet, Institutionen för lingvistik och filologi, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-296388.

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In the subject of search engine optimization, many methods exist and many aspects are important to keep in mind. This thesis studies the relation between keywords and website ranking in Google Search, and how one can create the biggest positive impact. Keywords with smaller search volume are called "long tail" keywords, and they bear the potential to expand visibility of the website to a larger crowd by increasing the rank of the website for the large fraction of keywords that might not be as common on their own, but together make up for a large amount of the total web searches. This thesis wi
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13

Blumtritt, Ute. "Publikationsfreiheit oder Enteignung? Google Book Search, VG Wort und Open Access." Universitätsbibliothek Chemnitz, 2009. http://nbn-resolving.de/urn:nbn:de:bsz:ch1-200901770.

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Die Open-Access-Angebote der Universitätsbibliothek Chemnitz unter der Plattform MONARCH+ werden vorgestellt. Hierbei wird der Mehrwert einer Open-Access-Publikation hervorgehoben. Mit den aktuellen Projekten OAPS - Open Access PlagiatSuche (TU Braunschweig), DOARC (Distributed Open-Access Reference Citation services) Erschließung von Zitationen in verteilten Open-Access-Repositorien, OA-Statistik und OA Policies (alle Deutsche Initiative für Netzwerkinformation e. V.) sollen Repositorien unterstützt sowie zusätzliche Verbesserungen für Autoren und Leser geschaffen werden. Ein Einblick in die
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Ghaddab, Sarra. "Google Search Volume Index and portfolio diversification using Machine Learning techniques." Electronic Thesis or Diss., Lyon 1, 2025. http://www.theses.fr/2025LYO10003.

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Cette thèse vise à évaluer la pertinence de l’indice de volume de recherche Google (GSVI), en tant que mesure de l’attention des investisseurs, dans la prédiction du comportement des marchés boursiers et ses implications pour la prise de décision financière, notamment dans la gestion de portefeuille. Plus précisément, elle examine comment les fluctuations du GSVI affectent les rendements financiers et leurs schémas de corrélation. Dans un premier chapitre, nous explorons l’hypothèse d'efficience des marchés (HEM), un sujet qui reste débattu dans les cercles financiers. En effet, aucune preuve
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Lukošiūtė, Edita. "„Google” paieškos „AdWords” skelbimų efektyvumo vertinimas." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2014. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2014~D_20140605_123928-04024.

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Darbe yra analizuojamas „Google“ paieškos „AdWords“ skelbimų efektyvumas. Dėl didėjančios informacinių technologijų svarbos, dauguma vartotojų ieškosi informacijos apie produktus ir paslaugas bei perka juos internetu. Todėl reklamos kūrėjams tampa ypač aktualus efektyvių paieškos sistemos skelbimų kūrimo klausimas. Darbo tikslas – remiantis moksliniais reklamos efektyvumo vertinimo šaltiniais ir „Google“ paieškos „AdWords“ skelbimų efektyvumo vertinimo rezultatais, pateikti bendrą „AdWords“ skelbimų efektyvumo vertinimo ir skelbimų efektyvumo didinimo modelius. Magistro baigiamąjį darbą sudaro
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16

Marshall, Oliver. "Search Engine Optimization and the connection with Knowledge Graphs." Thesis, Högskolan i Gävle, Företagsekonomi, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-35165.

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Aim: The aim of this study is to analyze the usage of Search Engine Optimization and Knowledge Graphs and the connection between them to achieve profitable business visibility and reach. Methods: Following a qualitative method together with an inductive approach, ten marketing professionals were interviewed via an online questionnaire. To conduct this study both primary and secondary data was utilized. Scientific theory together with empirical findings were linked and discussed in the analysis chapter. Findings: This study establishes current Search Engine Optimization utilization by businesse
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17

Bokaová, Katarína. "On-line marketing so zameraním na kampane prostredníctvom Google." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-162306.

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Internet advertising is becoming more and more important. Budgets of media planners are moving from TV and print to internet. Due to the young age of the Internet and especially online marketing, we can assume that this trend will grow stronger. This work addresses one of the biggest players on the Internet - Google and especially its tool for creating PPC ads. The first part concerns the most important aspects of the current internet marketing sphere and the second part is devoted to a specific topic of creating campaigns through Google Adwords and their subsequent success analysis by using a
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Jonsson, Gustav, and Linn Ståhl. "Users’ Perception and Evaluation of a Search Engine Result Page." Thesis, Högskolan i Borås, Akademin för bibliotek, information, pedagogik och IT, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-9916.

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In order to find information before an e-commerce purchase, Swedish young adults almost exclusively uses the Google search engine. Previous research contains quantitative data, which showcases how the users utilize search engines as online tools. However, qualitative data regarding the user behaviour on generic search engines were lacking and a gap in the literature was found. In order to collect empirical data to try to fill the gap, six participants were interviewed about their behaviour when using Google. The interviews aimed to discover how the user chooses one result over another at the s
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Chiou, Bo-Yun. "Google takes on China a cross-cultural analysis of internet service design /." Muncie, Ind. : Ball State University, 2009. http://cardinalscholar.bsu.edu/643.

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Allard, Sebastian, and Björn Nilsson. "Sökmotoroptimering : Metoder för att förbättra sin placering i Googles sökresultat." Thesis, Uppsala University, Computer Systems Sciences, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-126487.

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<p>This paper is a literature study on search engine optimization (SEO) considering the leader of the search engine market: Google. There´s an introductory background description of Google and its methods of  crawling the Internet and indexing the web pages, along with a brief review of the famous PageRank algorithm. The purpose of this paper is to describe the major important methods for improved rankings on Google´s result lists. These methods could be categorized as on-page methods tied to the website to be optimized or off-page methods that are external to the website such as link developm
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Hua, Mingyi. "Essais en Economie Financière." Thesis, Jouy-en Josas, HEC, 2022. http://www.theses.fr/2022EHEC0008.

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Cette thèse contient trois chapitres qui étudient comment les nouveaux développements affectent les résultats financiers. Les deux premiers chapitres étudient la numérisation au sein des entreprises et l’impact de l’orientation utilisateur pour ces entreprises. Le troisième chapitre explore le phénomène des notations ESG des entreprises.Le premier chapitre examine si la numérisation est valorisée sur les marchés boursiers. Je construis une mesure dynamique de la numérisation qui résume l’exposition d’une entreprise aux ordinateurs, à l’analyse de données et à la programmation. Je trouve que ce
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Karlsson, Vero. "Google Bilders användbarhet : Gränssnitt, sökfunktioner och återvinning." Thesis, Linnéuniversitetet, Institutionen för kulturvetenskaper, KV, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-13019.

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This essay explores to what extent the Swedish language version of Google Images meets the usability requirements of average everyday users. Previously published studies on user behaviour and users‟ interface and search option preferences define the usability requirements, which are matched against Google Images‟ actual interface and search options. The retrieval method of Google Images is also briefly discussed, and users‟ opinions about Google Images too, as they come across in the previously published user studies. The findings are that Google Images lack some of the things that users ask f
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Piscaglia, Nicola. "SEO, tecniche e strategie per essere visibili su Google." Bachelor's thesis, Alma Mater Studiorum - Università di Bologna, 2010. http://amslaurea.unibo.it/1570/.

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Carter, Kristen J. "Credibility by Google: Do search engine cues influence website credibility and relevance assessments?" The Ohio State University, 2011. http://rave.ohiolink.edu/etdc/view?acc_num=osu1308237330.

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Friede, Elizabeth T. "Googling to Forget: The Cognitive Processing of Internet Search." Scholarship @ Claremont, 2013. http://scholarship.claremont.edu/cmc_theses/699.

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Technology is currently extremely integrated with everyday life. Popular media has made bold claims that the internet is making us “dumber” and people struggle to remember information more now than they ever have in the past. Scientific research on the effect of internet search on cognition and memory is still in its infancy. This research will analyze the literature and theories discussing memory and the internet. Based on an original experiment by Sparrow, Liu, and Wegner. 20 participants (10 young adults and 10 older adults) performed a typing task with twenty trivia statements, followed by
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Sàágua, João Guilherme Martins Borges. "Exploring the predictive power of Google searches over the US stock market." Master's thesis, NSBE - UNL, 2014. http://hdl.handle.net/10362/11694.

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A Work Project, presented as part of the requirements for the Award of a Masters Degree in Finance from the NOVA – School of Business and Economics<br>This paper takes search intensity for stock tickers in Google (SVI) as a direct measure of retail investor attention and assesses whether it holds predictive power over short-term market outcomes. In a sample of the most representative US stocks, during the period 2005 – 2008, I provide evidence that (1) surges of investor attention forecast higher stock liquidity and volatility; (2) depending severely on what is considered an abnormal level of
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Dalci, Mustafa. "Using Google Analytics, Card Sorting And Search Statistics For Getting Insights About Metu Website." Master's thesis, METU, 2011. http://etd.lib.metu.edu.tr/upload/12613077/index.pdf.

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websites are one of the most popular and quickest way for communicating with users and providing information. Measuring the effectiveness of website, availability of information on website and information architecture on users
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Dahlgren, Gustav, and Olle Dahlqvist. "Den nya IT-bubblan : En studie om journaliststudenter och deras sökvanor på nätet." Thesis, Uppsala universitet, Medier och kommunikation, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-193698.

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The web is getting more and more characterized by personalization. Big socialnetworks like Facebook as well as the leading search engine Google increasingly usepersonalization algorithms to tailor the information that they present to users. All inorder to make the information more relevant and engaging for the end consumer. Howdoes this personalization affect journalists who increasingly search the web as a partof their journalistic research? In this essay we have looked at the effects thatpersonalization has on the journalists of tomorrow by conducting a survey amongstudents of journalism. We
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Fransson, Johan Hansson Anders. "Primär eller sekundär söktjänst? : en effektivitetsstudie av söktjänsten Google och metasöktjänsten Dogpile = [Primary or secondary search engine?] : [a study of the retrieval performance of the search engine Google and the metasearch engine Dogpile] /." Borås : Högsk. i Borås, Bibliotekshögskolan/Biblioteks- och informationsvetenskap, 2004. http://www.hb.se/bhs/slutversioner/2004/04-51.pdf.

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Sadílek, Petr. "Efektivní marketing s využitím nástrojů Googlu." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-15900.

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Quick growth of internet users worldwide as well as significant technological improvements has had an extensive impact on a traditional marketing communication. First part of the thesis focuses on the basic framework that would leverage the internet marketing implementation. In its second part, the Google advertising products (AdWords, Maps, YouTube) and tools(for planning, optimization and implementation) are analyzed and their role in the internet marketing process is explained and demonstrated.
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Lee, Szeyin. "Designing A Better Internet Search Engine Based On Information Foraging Theory." Scholarship @ Claremont, 2014. http://scholarship.claremont.edu/scripps_theses/456.

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The first part of the thesis focuses on Information Foraging Theory which was developed by Peter Pirolli, a cognitive scientist from Intelligent Systems Lab at Palo Alto Research Center, to understand how human search in an information environment (Pirolli 1995). The theory builds upon the optimal foraging theory in behavioral ecology, which assumes that people adapt and optimize their information seeking behavior to maximize the success of accomplishing the task goals by selectively choosing paths based on the expected utility from the information cues. The expected utility in Information For
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Persson, Josefine, and Lotta Ollander. "En studie om sökmotoroptimering och användarvänlighet : Google vs användare." Thesis, Högskolan Väst, Avd för medier och design, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hv:diva-17392.

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The purpose of this survey has been to investigate whether there are contradictions between user experience (UX) and search engine optimization (SEO), also called Google versus users. Professionals, in UX and SEO, have been asked to respond to a questionnaire regarding text and images within these two aspects. In addition to the professionals, users have also been asked to answer questionnaires and taken part in two different websites to investigate how text and images related to the previously mentioned aspects. The content on the sites has been the same but the design itself has been differe
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Pettersson, Linda. "Sökmotorsoptimering – Från nyckelord till relevant innehåll : Fem företags SEO-praktik i förändring." Thesis, University West, Division of Media Production, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:hv:diva-2557.

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<p>I all teori om sökmotorsoptimering finns det många olika tankar om hur man ska sökmotorsoptimera. De flesta berättar mest om den tekniska biten och har endast som en kort punkt förklarat att innehållet på en webbplats också är viktigt. Syftet med uppsatsen är att undersöka webbföretags förhållningssätt till både hur de arbetar och resonerar kring sökmotorsoptimering och webbstatistik, men även gå djupare in på hur förhållandet mellan kund och företag påverkar vart marknaden är på väg. Genom att utföra kvalitativa intervjuer med webbföretag där främst marknaden för sökmotorsoptimering, spons
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Veikutis, Donatas. "SEO taikymo analizė." Bachelor's thesis, Lithuanian Academic Libraries Network (LABT), 2012. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2012~D_20120702_123614-02385.

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Visuomenė, internetas ir jame esanti informacija dabar turi vieną didžiausių įtakų mūsų asmeniniame gyvenime. Be interneto daugelis dabar, net nebeįsivaizduotų savo kasdienybės, nes jis mums ir padeda atlikti daugelį darbų. Tačiau vis augant duomenų kiekiams internete, informacijos paieška tampa vienu svarbiausių internete naudojamų funkcijų.Paieškos sistemos – tai sistemos, ieškančios dokumentų žiniatinklyje, naujienų grupių archyvuose, FTP saugyklose, kuriuos rado paieškos serveris ir įtraukė į savo duomenų bazes. Ieškant informacijos, vartotojai naudojasi šiomis sistemomis, todėl internetin
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Li, Ping 1965. "Doctoral students’ mental models of a web search engine : an exploratory study." Thesis, McGill University, 2007. http://digitool.Library.McGill.CA:80/R/?func=dbin-jump-full&object_id=94181.

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This exploratory research investigates the factors that might influence a specific group of users’ mental models of a Web search engine, Google, as measured in the dimension of completeness. A modified mental model completeness scale (MMCS) was developed based on Borgman’s, Dimitroff s, and Saxon’s models, encompassing the perception of (1) the nature of the Web search engine, (2) searching features of the Web search engine, and (3) the interaction between the searcher and the Web search engine. With this scale, a participant’s mental model completeness level was determined by how many compone
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Ribeiro, Joana Filipa Inácio. "Aplicação das técnicas de Search Engine : optimization a um Site." Master's thesis, Instituto Superior de Economia e Gestão, 2013. http://hdl.handle.net/10400.5/11369.

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Mestrado em Marketing<br>Num mercado saturado de marca, onde o meio online está em forte expansão é importante que uma empresa/marca marque presença no online e que se destaque. Uma marca tem que se aproximar cada vez mais dos seus consumidores ou clientes. Deve ser conhecida, lembrada e relembrada. Hoje em dia ser uma marca e estar presente no online não basta. Para ter sucesso deve ser encontrada, comprendida e memorável pelos consumidores. Assim, surge a necessidade de aplicar o processo de Search Engine Optimization no site de uma marca. Search Engine Optmization (SEO) tem como objecti
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MATTA, MARTINA. "The predictor impact of Web Search and Social Media." Doctoral thesis, Università degli Studi di Cagliari, 2016. http://hdl.handle.net/11584/266873.

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In recent years, web search and social media have emerged online. Search engine technology has had to speed up to keep up with the growth of the World Wide Web, that has turned the Internet into a wide information space with different and badly managed content. Millions of people all over the world search online several information each day, which makes Web search queries a valuable source of information. Due to the huge amount of available information, searching has become dominant in the use of Internet. Users that daily interact with search engines, produce valuable sources of interes
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Шендрик, Віра Вікторівна, Вера Викторовна Шендрик, Vira Viktorivna Shendryk, and D. Bychko. "Development of Information System to Search Optimal Route." Thesis, Sumy State University, 2016. http://essuir.sumdu.edu.ua/handle/123456789/47056.

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The paper is devoted to the question of creating the interactive information system. Mathematical methods of search optimal route are considered. This system is intended for trucking companies which select own criteria for finding the optimal route.
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Sjövill, Rasmus. "USING SEARCH QUERY DATA TO PREDICT THE GENERAL ELECTION: CAN GOOGLE TRENDS HELP PREDICT THE SWEDISH GENERAL ELECTION?" Thesis, Uppsala universitet, Statistiska institutionen, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-412889.

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The 2018 Swedish general election saw the largest collective polling error so far in the twenty-first century. As in most other advanced democracies Swedish pollsters have faced extensive challenges in the form of declining response rates. To deal with this problem a new method based on search query data is proposed. This thesis predicts the Swedish general election using Google Trends data by introducing three models based on the assumption, that during the pre-election period actual voters of one party are searching for that party on Google. The results indicate that a model that exploits in
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Andersson, Viktor, and Daniel Lindgren. "Ranking factors to increase your positionon the search engine result page : Theoretical and practical examples." Thesis, Blekinge Tekniska Högskola, Institutionen för programvaruteknik och datavetenskap, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:bth-14871.

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Search engine optimization (SEO) is the way to improve the visibility of a website on thesearch engine result page (SERP). If the website is not on the first three result, then it will bemissing most of the traffic that could be generated. This report will go into detail on how towork with SEO and how to get a website to rank high. Both On-page, how to work with codeand content, and Off-page, how to get more links, methods will be discussed, with a higherfocus on On-page.This paper strives to find what methods and techniques to use with the results gathered fromscientific databases, interviews
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Unruh, Miriam, Cheryl McLean, Peter Tittenberger, and Dario Schor. "Google advanced search." 2006. http://hdl.handle.net/1993/245.

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Koutníková, Lucie. "Google Print / Google Book Search. Projekt digitální knihovny společnosti Google a jeho problematika." Master's thesis, 2007. http://www.nusl.cz/ntk/nusl-273423.

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Diplomová práce analyzuje a vyhodnocuje ambiciózní a kontroverzní projekt volně dostupné digitální knihovny knižních publikací Google Book Search. -- První kapitola se věnuje elektronickým dokumentům, které jsou organizovány v digitálních knihovnách, institucionálních repozitářích a digitálních archivech v prostředí WWW, které jsou založeny na principu volného přístupu (Open Access, OA). Druhá a třetí kapitola se zabývá vyhledávacími službami internetu, převážně internetovým vyhledávačem Google (http://www.google.com). Zaměřuje se i na doplňkové služby nabízené společností Google. Stěžejní jso
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Chang, Ling-Shao, and 張玲韶. "A Research on Copyright Dispute of Google - Focus on Google Search and Google Books." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/78754969688492683423.

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碩士<br>國立中興大學<br>科技法律研究所<br>99<br>On the strength of generating precise search results, Google has become the most popular search engine in the world since its establishment in 1998. Google make the use of the search engine as the core technology to help people find the information they require. The objects Google covered have expanded from the early webpage search and image search to book search that digitalizes content of books. The thesis is a research on the copyright that Google&apos;&apos;s webpage search, image search and book search are concerned with and the procedure to determine the
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Barsky, Eugene, and Kevin Lindstrom. "Mastering Google for Science and Engineering." 2009. http://hdl.handle.net/2429/13239.

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A 1.5 hrs UBC Library instructional workshop was presented by the UBC Science and Engineering librarians, Eugene Barsky and Kevin Lindstrom. Topics covered were: information on using Google, Google Scholar, and a comparison of Google/Google Scholar with Compendex (major engineering database).
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Hsieh, Pao-Chih, and 謝堡智. "Search for Personal Web Pages through Google Image Search Engine." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/97420206332539784272.

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碩士<br>亞洲大學<br>資訊科學與應用學系碩士班<br>95<br>Current web-based search engines (such as Google or Yahoo) do not provide adequately for the search of personal data (including personal facial image, address, telephone number, etc.). If a user inputs a person’s name to a search engine, he/she may need to spend much time in finding the desired data from those returned by the search engine. In this research, we propose to find personal data based on an image search engine. A person’s name is used in the study as a query. After a user inputs a query, we call Google image search engine and obtain related image
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Platil, Lukáš. "Google ekonometrie: Aplikace na Českou republiku." Master's thesis, 2014. http://www.nusl.cz/ntk/nusl-337448.

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This thesis examines the applicability of Google Econometrics - the use of search volume data of particular queries as explanatory variables in time se- ries modeling - in the case of the Czech Republic. We analyze the contribu- tion of Google data by comparing out-of-sample nowcasting performance and in-sample fit with control variables in three related areas: using an auto- regressive model for unemployment, vector autoregression and logit models for GDP and household consumption, and Granger causality test for consum- er confidence. The improvement in quality of unemployment nowcasting is m
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Lai, Yen-Cheng, and 賴彥丞. "Google Search and Financial Crisis: Evidence from Industries." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/e76h9m.

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碩士<br>國立臺北大學<br>統計學系<br>105<br>Recently, research has found that internet volume was more representative than traditional investor attention measures, such as extreme returns, trading volume, news and headlines (Da, Engelberg and Gao (2011)). For our purposes, we investigate the effects of investor attention, proceed by Google search volume index (SVI), on a firm’s sensitivity to the external shock. In this paper, we collect internet volume data from Google Trends website, firm data from Compustat and CRSP databases. We find a positive association between investor attention and a firm’s sensit
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Hsieh, Yung-Yu, and 謝永祐. "Google Search and Financial Crisis: Evidence from Banks." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/dgfrb2.

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碩士<br>國立臺北大學<br>統計學系<br>105<br>We are experiencing an explosive growth of information. When we hope to obtain some message from the web, we can either enter a keyword(s) search for the required information through search engines. By search engine optimization, banks can use search engine optimization to enable potential customers to search for priority information related to the bank. In this paper, we use Google search engine as an example to explore the heterogeneity in decision-making behaviors for banks using the Google search index (SVI) around the 2007-2008 financial crisis. Investors us
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Peng, Sheng-Cyuan, and 彭聖全. "English Correction Tool Based on Google Search Engine." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/65186595149499660979.

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碩士<br>國立中正大學<br>資訊工程所<br>97<br>English ability becomes more and more important nowadays, a lot of articles and news are wrote by English, the ability of writing English is an important skill in the future. So we present an English correction tool to help people who write English articles, especially we focus on two error types: the incorrect use of determiners and verb tenses, we serve an example to user. 　　We design a method base on search engine and N-gram analysis. We input the queries and get the snippets using google search engine, based on the N-gram analysis, we find the error of the se
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Kazembe, Chitsanzo W., and 卡珍貝. "Analyzing Google Search Results through Latent Semantic Analysis." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/17858982825654315657.

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碩士<br>元智大學<br>資訊管理學系<br>99<br>This study proposed a Latent Semantic Analysis based method to analyze Google’s ranking. We conducted Latent Semantic Analysis on Google’s search results for a given set of queries to evaluate if latent semantic terms contribute in ranking. We implemented heuristic n-gram extraction tool for extracting n-gram terms from search engine results pages. A term-document matrix was constructed for Latent Semantic Analysis to explore the latent relationship between terms and documents. We used agglomerative clustering to build concept groups and demonstrated them with a b
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