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Journal articles on the topic 'Govern marketing'

Author: Grafiati

Published: 28 May 2022

Last updated: 31 July 2025

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1

Khademian, Anne M. "Reluctantly We Govern." Public Administration Review 71, no. 4 (2011): 656–59. http://dx.doi.org/10.1111/j.1540-6210.2011.02400.x.

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Mahler, Julianne, and Priscilla M. Regan. "Learning to Govern Online." American Review of Public Administration 32, no. 3 (2002): 326–49. http://dx.doi.org/10.1177/0275074002032003004.

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Feldman, Martha S., and Anne M. Khademian. "To Manage Is to Govern." Public Administration Review 62, no. 5 (2002): 541–54. http://dx.doi.org/10.1111/1540-6210.00236.

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Vercesi, Michelangelo. "Appointing to Govern: Party Patronage in Europe." Public Administration Review 74, no. 1 (2013): 131–33. http://dx.doi.org/10.1111/puar.12159.

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Kortam, Wael, and Abdelhameed Abbas. "Foundations of a Relativity Marketing Theory." Archives of Business Research 9, no. 9 (2021): 1–12. http://dx.doi.org/10.14738/abr.99.10740.

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This research aims to open the way to review of the philosophical postulates and ideological pathways that govern the contributions in marketing theory, to reflect the scientific marketing truth. We do not mean by this to trace the history of marketing thought, but rather, a re-investigation of the logic of its existence and being. It is an attempt to re-explore and depart from the axioms that ruled marketing thought. Marketing theory emerged from being a scientific theory that can be true or false, to be an "ideology” defended by its supporters. From this point; this research set the foundati

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Le Roux, C., and C. Du Plessis. "An exploratory Q study of corporate brand identity elements governing corporate brand image formation." Southern African Business Review 18, no. 3 (2019): 119–41. http://dx.doi.org/10.25159/1998-8125/5688.

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12Because of the growing demands on businesses to distinguish themselves from competitors, corporate brand identity and image are considered to be fundamental in enhancing the visibility and credibility of a business. This study identifi ed the perceptions of South African businesses across various industries of corporate brand identity elements that govern corporate brand image formation. In doing so, a theoretical perspective was adopted that borrows from both marketing communication and corporate communication theories. Firstly, the corporate brand identity elements deemed signifi cant in c

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Dr. Théophile Bindeouè Nassè. "DEFINING CULTURE IN A MARKETING MANAGEMENT PERSPECTIVES." International Journal of Management & Entrepreneurship Research 5, no. 12 (2023): 907–14. http://dx.doi.org/10.51594/ijmer.v5i12.625.

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The purpose of this paper is to redefine the construct of culture both in marketing and in management perspectives. This research is focused on qualitative approach that is focused on a sound systematic literature review, and a sound documentary analysis on the construct of culture. The results indicate that culture can include several dimensions such as the aspect of religious beliefs, lifestyles, habits, and customs. Culture can also be viewed as these set of life styles, beliefs, and habits that are inherited, created, either imitated or imported by a group of individuals or a community and

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Charitsis, Vassilis, Anna Fyrberg Yngfalk, and Per Skålén. "‘Made to run’: Biopolitical marketing and the making of the self-quantified runner." Marketing Theory 19, no. 3 (2018): 347–66. http://dx.doi.org/10.1177/1470593118799794.

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While previous critical marketing research on co-creation has focused on how consumers’ cognitive and social abilities are governed, this article focuses on how firms’ marketing strategies attempt to govern every aspect of consumers’ lives. By drawing on a biopolitical framework and a study of Nike+, a marketing system for runners which Nike has developed around its self-tracking devices, three biopolitical marketing dimensions were identified: the gamification of the running experience, the transformation of running into a competitive activity and the conversion of running into a social activ

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Florek, Magdalena, Marta Herezniak, and Anna Augustyn. "You can’t govern if you don’t measure." Journal of Place Management and Development 12, no. 4 (2019): 545–65. http://dx.doi.org/10.1108/jpmd-10-2018-0074.

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Purpose The purpose of the study is to verify the theoretical assumptions based on literature review regarding the issue of brand effectiveness evaluation and the potential measurement framework, as well as to provide insights into the nature of effectiveness measurement of city brand strategies. The findings are considered important foundations for designing a place branding measurement system, which is the next step and final purpose of the author’s research project. Design/methodology/approach A total of 12 international academic experts from eight countries (in four continents) were indivi

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M Saleh, Moad Hamod, Adi Anuar Azmin, and Ummi Naiemah Saraih. "THE EFFECT OF MARKETING ETHICS AS A MODERATOR ON THE RELATIONSHIP BETWEEN CUSTOMER ORIENTATION AND SMES PERFORMANCE IN SAUDI ARABIA." Advanced International Journal of Business, Entrepreneurship and SMEs 3, no. 8 (2021): 119–38. http://dx.doi.org/10.35631/aijbes.38008.

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Recent literature has demonstrated the importance of consumer orientation (CO) for small and medium-sized enterprises (SMEs); however, doubts persist about how CO can improve SMEs performance due to its ambiguity. We examine the marketing ethics (ME) that govern the relationship between COs and SMEs. A proposed model was empirically tested using a structural equation model (SEM) on 408 manufacturing SMEs in Saudi Arabia. The findings indicate that CO has a positive effect on the performance of SMEs and, more importantly, that this effect is indirect because ME fully moderates it. These finding

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Noci, Giuliano. "The evolving nature of the marketing–supply chain management interface in contemporary markets." Business Process Management Journal 25, no. 2 (2019): 379–83. http://dx.doi.org/10.1108/bpmj-07-2018-0202.

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Purpose The purpose of this paper is to reshape and interpret the essence of marketing–supply chain management (M–SCM) interface in the glance of the dramatic changes occurring in competition and market relationships. Design/methodology/approach By reviewing relevant literature and analyzing evolutions in the different phases of the marketing funnel, the author develops an evolutionary pattern for M–SCM interface. Findings As the markets evolve to an always-on, service-dominant logic, being market-driving becomes a necessary condition, and as such marketing strategies must be capable of reconf

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Elliott, Charlene. "Taste Rules!: Food Marketing, Food Law, and Childhood Obesity in Canada." Research papers 1, no. 1 (2008): 0. http://dx.doi.org/10.7202/019371ar.

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Abstract Food marketing comprises a core part of the current food environment and is routinely identified as a main contributor to childhood obesity. Excess body weight affects over 26% of children in Canada—prompting a range of interventions to address the problem. Food policy and regulation form a key strategy in current attempts to combat the toxic environment, and this paper outlines the various modes of regulation that work to govern children’s “taste” in Canada. In particular, it details some of the promising, and problematic, aspects of seeking legal solutions to public health problems,

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Klein, Kenji. "Entrepreneurship, Identity, and the Transformation of Marketing Systems." Journal of Macromarketing 37, no. 1 (2016): 85–101. http://dx.doi.org/10.1177/0276146716655848.

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This paper examines how entrepreneurs operating in underground markets come to see laws governing marketing systems as illegitimate and explores the role identity plays in motivating entrepreneurs to challenge existing institutions. Analysis of interviews with 27 cannabis dispensary founders showed that entrepreneurs came to reject medical cannabis prohibition as illegitimate after direct experience with both cannabis and traditional medicines convinced them the factual basis upon which prohibition rested was flawed. Perception of prohibition’s illegitimacy fostered entrepreneur identification

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Yao, Meixi. "Covert Marketing Advertising Law Review Paper." Advances in Economics, Management and Political Sciences 161, no. 1 (2025): 158–65. https://doi.org/10.54254/2754-1169/2025.20056.

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This paper examines the legal and ethical issues surrounding stealth marketing, especially in the current popular trend of influencer marketing on social media, and its effects on the trust and perception of consumers. The paper explores regulatory frameworks, focusing on the American FTC and the European UCPD, which govern self-regulation and disclosure requirements. This research adopts a literature review of the selected case studies and a review of general findings on advertising transparency, consumers behavior, and general cultural responses to covert advertising. The comparative method

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M.O, Oladejo, Yinus S.O, Tajudeen Sanni, and Akintunde Hakeem A. "Effect of Electronic Marketing Practice on Service Satisfaction and Legal Framework in Nigeria Banking Sector." International Journal of Research and Innovation in Social Science VIII, no. VI (2024): 439–49. http://dx.doi.org/10.47772/ijriss.2024.806033.

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The emergence of technology has heightened the significance of marketing, making it a central element of business operations. However, there is a notable dearth of research focusing on the elements of e-marketing and their impact on customer service satisfaction, while considering the relevant legal regulations governing these activities. This research gap is especially conspicuous within the Nigerian banking industry, where intense competition persists following banking consolidation. Consequently, there is an urgent requirement for further empirical investigation in this area. This study end

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Sharma, Gajendra, and Li Baoku. "E-Marketing on Online Social Networks and Ethical Issues." International Journal of Online Marketing 2, no. 4 (2012): 1–14. http://dx.doi.org/10.4018/ijom.2012100101.

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Online social network is any electronic tool or application that provides information, allowing collaboration, interaction, and sharing information among users. The social network can be utilized as an e-marketing tool with low-cost and effective source of medium for marketers to identify market needs, customer experiences, competitive movements, and trends. The purpose of this paper is to study the significance of online social networks based on web 2.0 technologies on e-marketing promotion and potential challenging issue as well as needs of ethical standards. The paper adopts a broad literat

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Gao, Xiying, Yan Guan, Dianjia Sun, et al. "An Ecological, Power Lean, Comprehensive Marketing Evaluation System Based on DEMATEL–CRITIC and VIKOR: A Case Study of Power Users in Northeast China." Energies 15, no. 11 (2022): 3986. http://dx.doi.org/10.3390/en15113986.

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The reduction of carbon emissions in the power industry will play a vital role in global decarbonization. The power industry has three main strategies to achieve this reduction in emissions: to implement lean marketing strategies that effectively target users of power and encourage them to adopt decarbonizing technologies and services; to optimize the efficiency of these users of power; and to improve the efficiency of renewable energy sources. This paper establishes a comprehensive evaluation system of indexed data from power industry customers for the development of lean marketing strategies

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Risky Tara Nabita Sari and Satino. "Perlindungan Konsumen Terkait Praktik Pemasaran Yang Menyesatkan Melalui Media Digital Di Indonesia (Studi Undang-Undang Nomor 8 Tahun 1999 tentang Perlindungan Konsumen)." Jurnal Interpretasi Hukum 5, no. 3 (2024): 1171–80. https://doi.org/10.22225/juinhum.5.3.10828.1171-1180.

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Consumer protection serves as a legal effort to guarantee consumers’rights to clear, accurate, and non-misleading information. This study discusses misleading marketing practices in digital media and the legal protections provided to consumers in Indonesia under the Consumer Protection Act (UUPK) Number 8 of 1999. The objective of this study is to understand how existing regulations govern digital marketing and address the frequent issues that disadvantage consumers. The research method employed is normative juridical, using legal materials such as legislation, books, legal journals, and other

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Grunert, Klaus G. "Automatic and Strategic Processes in Advertising Effects." Journal of Marketing 60, no. 4 (1996): 88–101. http://dx.doi.org/10.1177/002224299606000408.

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The author distinguishes two kinds of cognitive processes: automatic processes, which are mostly subconscious, are learned and changed slowly and are not subject to the capacity limitations of working memory, and strategic processes, which are conscious, are subject to capacity limitations, and can easily be adapted to situational circumstances. The perception of advertising and the way it influences brand evaluation involves both processes. Automatic processes govern the recognition of advertising stimuli, the relevance decision that determines further higher-level processing, the retrieval o

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Hardie, Lucy, Judith McCool, and Becky Freeman. "E-Cigarette Retailers’ Use of Instagram in New Zealand: A Content Analysis." International Journal of Environmental Research and Public Health 20, no. 3 (2023): 1897. http://dx.doi.org/10.3390/ijerph20031897.

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E-cigarette companies claim their products are key to improving health outcomes by providing smokers with lower-risk alternatives. However, the rapid uptake of e-cigarettes among young people has prompted concern about company marketing practices. In 2019, there was no legislation to govern e-cigarette marketing in New Zealand. This period provides an ideal context for examining how e-cigarette companies promoted their products before the introduction of marketing regulations. We conducted a content analysis of the Instagram accounts of five prominent e-cigarette retailers based in New Zealand

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Munzil, Fontian, and Nadisah Zakaria. "Indonesian Omnichannel Banking: How Far Do Governing Laws Protect Customer's Data Privacy." Jurnal Hukum dan Peradilan 12, no. 1 (2023): 29. http://dx.doi.org/10.25216/jhp.12.1.2023.29-56.

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In the digital transformation era, banks have been working to implement a digital strategy that will lead to lower costs, better service, higher profitability, and the desired level of customer satisfaction. Utilising marketing technology for consumer engagement is essential to bringing in more customers without increasing costs. Omnichannel is the marketing strategy that offers more services to customers by having them interact with it across all available physical and digital channels at any time, resulting in higher customer satisfaction and loyalty. Customer data is significant information

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Losonc, Alpar. "Marketing that hits the sky: Critical review of economic aspects of "atmosphere" regulation I." Privredna izgradnja 48, no. 1-2 (2005): 31–51. http://dx.doi.org/10.2298/priz0502031l.

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The author treats in this article the modalities of ecological-political regulation. At first he analyzes the modalities of regulation that are government-related and connected to the normative engagement of government. The author especially emphasizes the advantageous and less advantageous aspects of the normatively based interventions of government. He critically explores the disadvantageous dimensions of the ecological aid and shows the discrepancy between the short and long run concerning the effects of aid-practice. At second the author deals with the regulation based on the market-mechan

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Baker, Joshua L. "California." Texas A&M Journal of Property Law 6, no. 3 (2020): 197–202. http://dx.doi.org/10.37419/jpl.v6.i3.4.

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Although California continues to transition away from its historical status as one of the nation’s most important oil and gas-producing states, California is still among the top-ten states in oil production and produces a significant amount of natural gas. California has a long history of oil and gas exploration, production, refinement, and marketing, and as a result, well-established common law principles and statutory and regulatory laws are in place that govern all facets of the industry. The following update summarizes key changes in California oil and gas law for the survey period from Ja

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Prior, Daniel D. "Incorporating exchange governance in service-dominant logic." Marketing Theory 16, no. 4 (2016): 553–60. http://dx.doi.org/10.1177/1470593116635879.

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An area that receives limited attention in service-dominant (SD) logic is exchange governance. Exchange governance provisions can determine how benefits and costs are created and distributed, hence their importance. Much of the rationale for this oversight arises due to the emphasis on “value” in SD logic. With this as a starting point, this commentary article offers three sets of suggestions to integrate exchange governance into SD logic research. First, the subjective, socially embedded nature of value necessitates a greater reliance on norms-based governance. Under SD logic, there is a need

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Sokolenko, Ya Yu. "Social Media Marketing as a tool to promote regional investment web portals in the information environment." Regional Economics: Theory and Practice 18, no. 11 (2020): 2167–82. http://dx.doi.org/10.24891/re.18.11.2167.

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Subject. This article focuses on the investment web portal as a necessary communication tool and a way to govern the investment attractiveness of the region. Objectives. The article aims to conduct a comprehensive study of the problem of promoting regional investment web portals in the information environment. Methods. For the study, I used the methods of logical and statistical analyses, induction and deduction, comparison, and generalization. Results. The article describes the advantages of Internet portals of investment projects and the peculiarities of using Social Media Marketing (SMM) wi

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Ade Zuki Damanik. "Kaitan Antara Studi Kelayakan Bisnis Dengan Hukum Ekonomi Syariah." Ekonomi Keuangan Syariah dan Akuntansi Pajak 1, no. 3 (2024): 254–61. http://dx.doi.org/10.61132/eksap.v1i3.279.

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A study of business validity can help to understand the legal and regulatory structures that govern the operation of a sharia business, while sharia economic law can provide valuable perspectives on the principles and rules that govern business operations. Understanding the relationship between these two fields can help identify potential challenges and opportunities for sharia, as well as help to identify best practices and case studies that can help Sharia overcome challenges and take advantage of opportunities. This type of research is a descriptive qualitative approach by applying library

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Berezyuk, Vitaliy, and Andriy Donets. "Marketing communications in the Internet environment: the essence and problems of integration." Marketing and Digital Technologies 1, no. 7 (2023): 120–27. http://dx.doi.org/10.15276/mdt.7.1.2023.9.

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The aim of the article. The purpose of this article is to specify and update the categorical apparatus respecting Internet marketing, based on the authors' approach to the classification of integrated marketing communications on the Internet. Furthermore, the authors determine key indicators of success in the implementation of integrated promotion models at enterprises. Analyses results. The article is designed to research the essence of the categories "Internet marketing" and "Internet communication". These categories were analyzed and clarified from the perspective of their systematic connec

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Cooper, Phillip J. "The Duty to Take Care: President Obama, Public Administration, and the Capacity to Govern." Public Administration Review 71, no. 1 (2011): 7–18. http://dx.doi.org/10.1111/j.1540-6210.2010.02302.x.

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Ryu, Sungmin, and Ken Hung. "It Takes Two To Tango Buyer-Supplier Relationship Building." Journal of Business Case Studies (JBCS) 1, no. 4 (2005): 67–76. http://dx.doi.org/10.19030/jbcs.v1i4.4935.

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The purpose of this case is to demonstrate how industrial norms influence the relationship between exchange parties. Deeply entrenched industrial norms serve as guidelines for behavior within permissible limits for exchange parties in a given industry. They form a common ground for action and constitute an implicit understanding upon which a cooperative relationship can be built. Industrial norms therefore play an important role in reducing conflict in the early stages of the interfirm relationship as they help exchange parties develop successful relationships. In the absence of industrial nor

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Dean, Jason. "Muslim values and market value: a sociological perspective." Journal of Islamic Marketing 5, no. 1 (2014): 20–32. http://dx.doi.org/10.1108/jima-02-2013-0013.

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Purpose – The paper aims to study the consequences of the development of Islamic marketing on the social construction of Muslim religious identities. Design/methodology/approach – The paper uses Max Weber's ideal-type methodology to analyze actors and strategies in Islamic marketing, as represented by their self-presentation on French-, English- and Arabic-language web sites. Findings – First, the paper argues that by conflating values and preferences, rational choice theory fails to recognize an essential function of values, which govern the relationship between the personal and the social. S

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Lin, Chih-Pin, and Cheng-Min Chuang. "Corruption and brand value." International Marketing Review 33, no. 6 (2016): 758–80. http://dx.doi.org/10.1108/imr-09-2015-0203.

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Purpose Although multinational enterprises (MNEs) based in emerging economies arose quickly during the past decade, most of these firms lack marketing capabilities and strong brands. Emerging-economy MNEs that have tried to build their own brands have been largely unsuccessful. The purpose of this paper is to argue that corruption in the MNEs’ home countries has been detrimental to their brand values. Corruption makes it more difficult for consumers to govern their transactions with local firms, thus decreasing firms’ trustworthiness and brand values. Design/methodology/approach Data of the gl

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Bello, Daniel C., and David I. Gilliland. "The Effect of Output Controls, Process Controls, and Flexibility on Export Channel Performance." Journal of Marketing 61, no. 1 (1997): 22–38. http://dx.doi.org/10.1177/002224299706100103.

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The authors examine international distribution channels in terms of the coordination processes that govern the relationship between export manufacturers and their foreign-based distributors. Although this relationship is mediated by market prices, manufacturers can enhance performance by relying on certain nonmarket forms of governance—control and flexibility—to manage their overseas channel better. The authors develop a model that examines both the contextual antecedents and the performance consequences of these nonmarket governance forms. One form of controls—output control—along with flexib

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LUKASSEN, PETER J. H., and CARL MARCUS WALLENBURG. "Pricing Third-Party Logistics Services: Integrating Insights from the Logistics and Industrial Services Literature." Transportation Journal 49, no. 2 (2010): 24–43. http://dx.doi.org/10.2307/40904872.

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Abstract As the logistics services outsourced by companies increase in scope and complexity, the challenge of designing appropriate contracts grows. Here, the price model, which determines the remuneration, takes a central position. In practice, however, the agreed-upon contracts often fail to govern the relationship and set wrong or misleading incentives for either or both of the involved parties. In order to provide a conceptual basis and to identify promising avenues for future research in the increasingly important field of pricing third-party logistics services, this article provides a co

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LUKASSEN, PETER J. H., and CARL MARCUS WALLENBURG. "Pricing Third-Party Logistics Services: Integrating Insights from the Logistics and Industrial Services Literature." Transportation Journal 49, no. 2 (2010): 24–43. http://dx.doi.org/10.5325/transportationj.49.2.0024.

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Abstract As the logistics services outsourced by companies increase in scope and complexity, the challenge of designing appropriate contracts grows. Here, the price model, which determines the remuneration, takes a central position. In practice, however, the agreed-upon contracts often fail to govern the relationship and set wrong or misleading incentives for either or both of the involved parties. In order to provide a conceptual basis and to identify promising avenues for future research in the increasingly important field of pricing third-party logistics services, this article provides a co

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Desai, Vrutika, and Krupa Bhatt. "GREEN MARKETING: A STUDY OF CONSUMERS’ PURCHASING BEHAVIOR OF SELECTED ECO-FRIENDLY PRODUCTS." Sachetas 3, no. 3 (2024): 27–34. http://dx.doi.org/10.55955/330003.

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The phrase "green products" is widely used to describe products and services that try to protect or enhance the environment during manufacture, use, or disposal through resource conservation and decreased use of hazardous chemicals, pollution, and waste. The Present study is on the subject of green consumer purchase behavior. This study explores the awareness and knowledge of Green Products. After consumers realized how their purchasing decisions, directly and indirectly, impacted the environment and their health, they began making more green purchases. Most studies that analyze it don't clear

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Milone, Pierluigi, and Flaminia Ventura. "Nested Markets and the Transition of the Agro-Marketing System towards Sustainability." Sustainability 16, no. 7 (2024): 2902. http://dx.doi.org/10.3390/su16072902.

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We are currently witnessing a global transition (albeit slow) towards new, more sustainable models of development and consumption. This transition activates and highlights a series of discrepancies between the various actors in agri-food marketing systems, including the institutions that govern regulatory and trade aspects. These discrepancies highlight that the global agri-marketing system does not provide adequate responses to the principles of sustainability. This is due to a mixture of opportunism, information asymmetries, and ‘lock-in effects’, which create serious market failures. This,

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Murwani, Ina Agustini, Eugene David Rooseno, Andri Cakramihardja, and Jocelyn Vania Widjaja. "The Impact of Sensory Marketing: Analysis of its Attributes Towards Online Perfum Users’ Behavior." International Journal of Professional Business Review 8, no. 9 (2023): e03439. http://dx.doi.org/10.26668/businessreview/2023.v8i9.3439.

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Purpose: The tendency of consumers to purchase online today is enormous and requires the role of sensory marketing in providing a positive and memorable experience to all. In addition, since sensory marketing whether in online or offline settings can unconsciously govern shoppers’ judgement and purchase behavior, this paper aims to understand how multi-sensory information processing in the online environment is diverted from offline in the cosmetic perfume industry by leveraging previous research to analyze its effect on offline stores and emphasizing the present study on online retail stores.

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Brown, James R., Scott K. Weaven, Rajiv P. Dant, and Jody L. Crosno. "Boosting the effectiveness of channel governance options." European Journal of Marketing 50, no. 1/2 (2016): 29–57. http://dx.doi.org/10.1108/ejm-04-2014-0231.

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Purpose – The aim of this study is to explore possible contingent variables that might explain these twin contradictory effects of marketing channel governance. Franchisors govern their systems to limit opportunism and enhance performance. However, the exact opposite often occurs. Design/methodology/approach – This paper develops an integrative conceptual model of franchisor governance of its franchisees. This model is tested empirically with data collected from 197 Australian franchisees. Findings – Under strong relational norms, goal congruence and outcome monitoring limit franchisee opportu

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Ko, Wai Wai Joyce, Gordon Liu, Isaac K. Ngugi, and Chris Chapleo. "External supply chain flexibility and product innovation performance." European Journal of Marketing 52, no. 9/10 (2018): 1981–2004. http://dx.doi.org/10.1108/ejm-07-2017-0466.

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Purpose This paper aims to examine the effect of external supply chain (SC) flexibility on the product innovation performance of small- and medium-sized enterprises (SMEs) and the contingent role of informal control mechanisms in moderating such an effect. Design/methodology/approach This study conducts a cross-sectional questionnaire survey of 236 UK-based SME manufacturers. Findings Inbound supplier flexibility (ISF) has a stronger positive effect on SMEs’ product innovation performance than outbound logistics flexibility (OLF), and that the strength and direction of both effects depend on i

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Chen, Mercy. "Role of Artificial Intelligence in Marketing Automation in China." International Journal of Strategic Marketing Practice 6, no. 2 (2024): 25–35. http://dx.doi.org/10.47604/ijsmp.2745.

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Purpose: The aim of the study was to examine the Role of Artificial Intelligence in Marketing Automation in China Methodology: This study adopted a desk methodology. A desk study research design is commonly known as secondary data collection. This is basically collecting data from existing resources preferably because of its low cost advantage as compared to a field research. Our current study looked into already published studies and reports as the data was easily accessed through online journals and libraries. Findings: The study found that the role of artificial intelligence (AI) in marketi

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Lascu, Dana-Nicoleta, Christopher Cotter, Mari Sato, and Timothy Wing. "Indicators of product quality: faith labels as branding tools." Innovative Marketing 12, no. 2 (2016): 28–31. http://dx.doi.org/10.21511/im.12(2).2016.04.

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Halal and kosher foods are a growing sector in the food processing industry (Maddock, 2014). While halal and kosher labels primarily target Muslim and Jewish consumers adhering to laws that govern the production of “pure, safe, acceptable foods, consumers who do not follow either religion are increasingly showing a preference for foods with a halal or kosher label” (Maddock, 2014). This study attempts to assess whether consumers in the United States who do not follow either religion may perceive halal or kosher labels to signal a higher quality product. The study explores consumers’ understand

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Westphal, Jörn. "Institutionenökonomische Analyse des parzellenweisen Holzverkaufs auf dem Stock am Beispiel des öffentlichen Waldes in Frankreich | Institutional economics analysis of the sale of standing timber: the example of the public forest in France." Schweizerische Zeitschrift fur Forstwesen 157, no. 3-4 (2006): 113–22. http://dx.doi.org/10.3188/szf.2006.0113.

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The economic regulatory mechanisms that govern the sale of standing timber in France's forests are subjected to an institutional economics analysis from the perspective of the seller, the Office national des forêts (ONF). French forestry laws are identified as a central institutional framework. The inventory and the marketing of the plots to be cut and the way in which the timber sale contract is handled must be seen as the main controlling mechanisms. The sale of plots of standing timber can be interpreted as contract theoretical and transaction cost theoretical. It can be placed in the syste

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Reyman, Jessica. "User Data on the Social Web: Authorship, Agency, and Appropriation." College English 75, no. 5 (2013): 513–33. http://dx.doi.org/10.58680/ce201323565.

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Social web services catalog users’ activities across the Internet, aggregating, analyzing, and selling a vast array of user data to be used largely for consumer profiling and target marketing. This article interrogates the tacit agreements and terms-of-use policies that govern who owns user data, how it circulates, and how it can be used. Relying on problematic assumptions about the authorship of social data, data-mining practices and technology policies unquestioningly place ownership in the hands of technology companies and compel users to surrender control over their own contributions on th

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Badjatya, Jitendra Kumar. "OVERVIEW OF DRUG REGULATORY AFFAIRS AND REGULATORY PROFESSION." International Journal of Drug Regulatory Affairs 1, no. 1 (2013): 1–4. http://dx.doi.org/10.22270/ijdra.v1i1.1.

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Pharmaceutical drug regulatory affairs govern registration parameters of pharmaceutical products. It has a broad spectrumcovering all aspects of documentation and marketing in legalized form. The pharmaceutical industry is highly regulatedindustries in our country. Regulatory affairs professionals are need of present market scenario to cater to link pharmaceuticalindustries and worldwide regulatory agencies. Regulatory Affairs (RA), is a profession within synchronized variousindustries, such as pharmaceuticals, medical devices and biotechnological industries. Regulatory Affairs also has a very

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Rejeesh G R, Ramanakumar K P V, and Manojkrishnan C G. "Evolving Scenario In Indian Blood Transfusion Industry: Need for a Study on Re Look at Customer Perceptions and Marketing Strategies." International Journal of Research in Pharmaceutical Sciences 11, no. 3 (2020): 3752–60. http://dx.doi.org/10.26452/ijrps.v11i3.2543.

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The purpose of the study is to assess the rapid strides that Blood Transfusion in India is going through currently. The resultant impact on the Industry catering to this sector, and the need for a re-look at the Marketing Strategies under the resulting customer perceptions. The study proposes to reassess these new market influencing factors from a customer perspective, their reach on the buying behaviour from the present, the potential impact on the industry stakeholders to their current marketing & promotional strategies and propose an alternate marketing strategy (if required ) for the n

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Gómez Gómez, Claudia Verónica, Ismael Gastón Castillo Cortéz, Isnel Martínez Montenegro, and O. Lorena Ibañez San Martín. "The Regulatory Status of Functional Foods in the Economic Integration Organizations of Latin America and the Caribbean." Archivos Latinoamericanos de Nutrición 73, no. 4 (2024): 297–312. http://dx.doi.org/10.37527/2023.73.4.005.

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The legal declarations on functional foods of the four main economic integration organizations in Latin America and the Caribbean (LAC) – Pacific Alliance (PA), Caribbean Community (CARICOM), Southern Common Market (MERCOSUR) and Central American Integration System (SICA) - are based on the Codex Alimentarius system and do not regulate functional foods. The use of Codex in food marketing is an insufficient condition for its application in functional foods. Regulation based on scientific and technology results are required to be used in the economic integration organizations of LAC. Objective.

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Masinter, Michael R. "Learn about the DOJ and ED's joint “Dear Colleague” letter regarding webpage accessibility." Successful Registrar 23, no. 11 (2023): 4–6. http://dx.doi.org/10.1002/tsr.31230.

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On May 19, 2023, the U.S. Department of Justice and the Education Department released a joint “Dear Colleague” letter outlining the Section 504 and Americans With Disabilities Act accessibility obligations that govern educational institutions’ public‐facing webpages. Although the “Dear Colleague” letter reiterates that all public‐facing web pages should be accessible to low vision, hearing impaired, and limited motor control users, it offers little new guidance on compliance timelines, suggesting instead that the Departments will afford some flexibility to institutions that have not yet come i

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Masinter, Michael R. "Learn about the DOJ and ED's joint “Dear Colleague” letter regarding web page accessibility." Enrollment Management Report 27, no. 10 (2023): 4–6. http://dx.doi.org/10.1002/emt.31173.

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On May 19, 2023, the U.S. Department of Justice and the Education Department released a joint “Dear Colleague” letter outlining the Section 504 and Americans With Disabilities Act accessibility obligations that govern educational institutions’ public‐facing webpages. Although the Dear Colleague letter reiterates that all public‐facing web pages should be accessible to low vision, hearing impaired, and limited motor control users, it offers little new guidance on compliance timelines, suggesting instead that the Departments will afford some flexibility to institutions that have not yet come int

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Masinter, Michael R. "Learn about the DOJ and ED's joint “Dear Colleague” letter regarding webpage accessibility." Disability Compliance for Higher Education 29, no. 3 (2023): 3–4. http://dx.doi.org/10.1002/dhe.31594.

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On May 19, 2023, the U.S. Department of Justice and the Education Department released a joint “Dear Colleague” letter outlining the Section 504 and Americans With Disabilities Act accessibility obligations that govern educational institutions’ public‐facing webpages. Although the Dear Colleague letter reiterates that all public‐facing web pages should be accessible to low vision, hearing impaired, and limited motor control users, it offers little new guidance on compliance timelines, suggesting instead that the Departments will afford some flexibility to institutions that have not yet come int

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Masinter, Michael R. "Understand implications of “Dear Colleague” letter regarding webpage accessibility." Campus Legal Advisor 24, no. 4 (2023): 5–14. http://dx.doi.org/10.1002/cala.41226.

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A joint “Dear Colleague” letter issued in May by the U.S. Department of Justice and the Education Department outlines the Section 504 and Americans With Disabilities Act accessibility obligations that govern educational institutions’ public‐facing webpages. Although the “Dear Colleague” letter reiterates that all public‐facing web pages should be accessible to low‐vision, hearing‐impaired, and limited motor control users, it offers little new guidance on compliance timelines, suggesting instead that the Departments will afford some flexibility to institutions that haven’t yet come into complia

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