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Pratiwi, Mutia Rizky, Fithri Selva Jumeilah, and Fathiyah Noprian. "Sistem Informasi Customer Relationship Management Pada Hotel Grand Malaka Ethical Palembang Berbasis Web." Journal of Information Technology Ampera 1, no. 2 (August 1, 2020): 61–74. http://dx.doi.org/10.51519/journalita.volume1.isssue2.year2020.page61-74.
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Grand Malaka Ethical is a sharia hotel located in Palembang City with a three-star classification, located on Jalan Malaka II No.5. With the rapid development of technology today, many hotel booking applications that provide star-rated hotels with cheap and good prices make Hotel Grand Malaka must compete with other hotels in order not to be left behind. Grand Malaka Ethical Hotel still uses minimal applications and recently hotel visitors continue to decline. This study aims to create a web-based Customer Relationship Management Information System using the Prototype system development method. This research has produced a Web-based Customer Relationship Management Information System at the Grand Malaka Ethical Palembang Hotel that has been tested and will be implemented by the hotel in 2021.
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Spina, Davide. "Grand Hotel." gta papers, no. 4 (December 1, 2020): 127–51. http://dx.doi.org/10.54872/gta-4425-08.
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Aslami, Nuri, and Karmila Sinaga. "Sharia Hotels: Consumer Decisions to Use Hospitality Services Viewed from the Perspective of Prices and Sharia Labels in Medan." el-Jizya : Jurnal Ekonomi Islam 10, no. 2 (December 30, 2022): 123–41. http://dx.doi.org/10.24090/ej.v10i2.6883.
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The growth of sharia hotels in the hospitality industry is still foreign to the people of Indonesia, although halal tourism is starting to develop rapidly. One of the sharia hotels in the city of Medan is the Grand Jamee Medan Syariah Hotel. An Acehnese man founded this hotel to provide hospitality that upholds Islamic values. So he decided to use the sharia label. This study aims to determine whether the price and use of sharia labels in the hotel company Syariah Hotel Grand Jamee Medan affect consumer decisions to use hospitality services. Determination of the value is based on the Likert Scale respondents' opinions are given in each answer to the questionnaire. The population used in this study are all consumers who have used the hotel services products of Hotel Syariah Grand Jamee Medan. The number of samples in this study was 30 consumers of Hotel Syariah Grand Jamee Medan. The results of this study indicate that the pricing and use of sharia labels in the hotel company Syariah Hotel Grand Jamee Medan affect consumer decisions in using hospitality services. In the R Square analysis, the number 0.616 means that 61.6% of the dependent variable on consumer decisions to use services can be explained by the independent variable price and sharia label.
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Iras Muthiah Hanan and Basaria Talarosha. "Evaluation of Fire Protection Systems in Hotel Building (Case Study: Grand Kanaya Hotel Medan)." International Journal of Architecture and Urbanism 4, no. 1 (March 30, 2020): 1–15. http://dx.doi.org/10.32734/ijau.v4i1.3852.
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Hotel is a public living facility for tourists by providing room services, food and beverage providers, and accommodation with payment terms. Fire is a flame, both small and large, which is usually hard to control and detrimental and can occur in a place that we do not expect. Ensuring the protection of hotel residents is one of the goals of hotel business standards. Grand Kanaya Hotel is a 3-star hotel building in the city of Medan, with 152 units of rooms and several facilities that enable activities involving large numbers of people, such as restaurants and ballrooms. According to the quite high number of occupants, Grand Kanaya Hotel requires a fire protection system that can protect all hotel residents against fire hazards. The study aims to evaluate the fire protection system that has been applied to the building of the Grand Kanaya Hotel and provide references for fire protection systems that are standard in hotel buildings. This research is using the qualitative method that obtains from field observation and uses a type of descriptive research that explains the facts or existing conditions of fire protection systems in the Grand Kanaya Hotel building. The results show that there are several fire protection systems in Grand Kanaya Hotels that not according to the standards, such as the minimum size, the material used is not resistant to fire, and maximum distance lies, which still exceeds the maximum value. The study results are useful as information for other researchers and hotels regarding fire protection systems at the Grand Kanaya Hotel building.
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Novel, Ibnu, and Bambang Moertono. "PERENCANAAN STRATEGI BISNIS HOTEL GRAND KEISHA YOGYAKARTA." Kepariwisataan: Jurnal Ilmiah 13, no. 03 (September 30, 2019): 59–76. http://dx.doi.org/10.47256/kepariwisataan.v13i03.32.
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Tight competition among hotels in Special Region of Yogyakarta requires each hotel to implement its best business strategy to guarantee their business goals as targeted. The hotels, therefore, needs to manage their strategy. Strategy management is a science that learn how to manage a company in a comprehensive and integrated way; it provides reasons what make some companies achieve their glorious time and some companies do not. This research aims to formulate Business Strategic Planning for Hotel Grand Keisha in order to win competition. This research employs analytical methodology of PESTLE (Politic, Economic, Social, Technology, Legal and Environment), SWOT (Strengths, Weakness, Opportunity, Threats) by using EFAS (External Factor Analysis Summary) matrix, IFAS (Internal Factor Analysis Summary) matrix, SWOT matrix, and Grand Strategy matrix. This is qualitative descriptive research. Data collection is conducted through observation, interviews, documentation, triangulation, and literature study. Quality and rating of this research is gained through Focused Group Discussion. This research shows that Hotel Grand Keisha obtains 2.56 of EFAS – 2.52 of IFAS and place Hotel Grand Keisha on Quadrant 1 with alternative strategies of market penetration, market development, and product development.
Keywords: PESTLE Analysis, SWOT Analysis, SWOT Matrix, Grand Strategy Matrix
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Piro, Antonio. "Grand Budapest Hotel." IPNOSI, no. 2 (December 2014): 57–58. http://dx.doi.org/10.3280/ipn2014-002005.
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Daulay, Geby Silvia Meylani, and Agustini Dyah Respati. "PENGARUH LINGKUNGAN KERJA DAN KETERIKATAN KARYAWAN TERHADAP KINERJA KARYAWAN HOTEL DI KOTA YOGYAKARTA." Jurnal Riset Manajemen dan Bisnis 18, no. 1 (August 7, 2023): 49. http://dx.doi.org/10.21460/jrmb.2023.181.458.
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ABSTRAKPenelitian ini bertujuan untuk untuk menguji pengaruh lingkungan kerja dan keterikatan karyawan terhadap kinerja karyawan beberapa hotel di Kota Yogyakarta. Data penelitian dikumpulkan melalui kuesioner hardcopy yang dibagikan secara langsung dengan mendatangi tiap-tiap hotel tempat responden bekerja. Hotel-hotel tersebut meliputi delapan hotel dengan kriteria Bintang 2 dan Bintang 3 di kota Yogyakarta yaitu hotel D’kayon, hotel Orlen, De Laxton hotel, Puri Artha hotel, Grand Kangen hotel Urip Sumoharjo, Tickle hotel, Favehotel Kusumanegara dan Grand Puri Saron Hotel dengan total sebanyak 80 responden. Data penelitian diolah dengan bantuan program SPSS (Statistical Program for Social Science). Sampel dipilih menggunakan simple random sampling, yang dilakukan secara acak tanpa mempertimbangkan strata yang ada di dalamnya. Hasil uji analisis linier berganda dan uji t menunjukkan bahwa variabel lingkungan kerja tidak berpengaruh terhadap kinerja karyawan; sedangkan keterikatan karyawan berpengaruh terhadap kinerja karyawan.Kata Kunci: Lingkungan Kerja; Keterikatan Karyawan; Kinerja Karyawan Hotel ABSTRACTThe purpose of this study was to determine the influence of work environment and employee engagement on the performance of hotel employees in Yogyakarta City. The research data was obtained through a hardcopy questionnaire that was shared directly by visiting each hotel. The hotels used in this study included 8 hotels from 2 and 3 stars in the city of Yogyakarta, namely D'kayon hotel, Orlen hotel, De Laxton hotel, Puri Artha hotel, Grand Kangen hotel Urip Sumoharjo, Tickle hotel, Favehotel Kusumanegara and Grand Puri Saron Hotel with a total of 80 respondents. Then it is processed using the SPSS (Statistical Program for Social Science). Sampling is selected using simple random which is done randomly without considering the strata in it. The test results using multiple linear analysis and t test with the results of the work environment have no effect on employee performance while employee attachment affects employee performance.Keywords: Work Environment; Employee Engagement; Hotel Employee Performance
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Sucihati, Roos Nana, Vivin Fitryani, and Rahmat Fatoni. "MANAJEMEN STRATEGI PEMASARAN HOTEL BERBINTANG DI MASA ADAPTASI KEBIASAAN BARU (Studi di Samawa Grand Hotel Sumbawa Besar)." Samalewa: Jurnal Riset & Kajian Manajemen 1, no. 2 (December 31, 2021): 161–69. http://dx.doi.org/10.58406/samalewa.v1i2.469.
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The purpose of this study was to know the marketing strategy management of star hotels in facing the new normal and the inhibiting and Supporting factors of marketing strategy management of star hotel in in facing new normal. The method used in this study was descriptive. The data was analyzed using SWOT analysis. The results of this showed that Sumbawa Grand Hotel has implemented marketing strategy that uses 4P variables in accordance with Philip and Kotler's theory, namely product, price, place and promotion which were able to increase profits and product sales of Sumbawa Grand Hotel. The supporting factors of marketing strategy management in the Sumbawa Grand Hotel product were good management, good service and support from the community, while the inhibiting factor for the marketing strategy management in the Sumbawa Grand Hotel product were the ability of human resources (employees) which were still low in the distribution of goods/the late hotel need, varied hotel price competition.
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Ferdian, Yovan. "STRATEGI PROMOSI DALAM MENINGKATKAN TAMU HOTEL GRAND BARUMBAY SAMARINDA SEBERANG." Jurnal Administrasi Bisnis Fisipol Unmul 9, no. 4 (November 30, 2021): 322. http://dx.doi.org/10.54144/jadbis.v9i4.6120.
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Precisely on the opposite side of Samarinda City which limits the flow of the Mahakam river, Grand Barumbay Hotel Samarinda Seberang is one of the resort hotels that has its own unique characteristics located in Samarinda Seberang. The purpose of this research is to find out and identify how the hotel promotion strategy in increasing Grand Barumbay hotel guests and what are the obstacles faced by the manager in promoting the Grand Barumbay Hotel Samarinda. This study aims to determine the hotel promotion strategy in increasing the number of guests visiting the Grand Barumbay hotel, Samarinda opposite. This type of research is qualitative. Sources of research data are key informants and informants. Data collection techniques in this research are in the form of observation, interviews, documentation, and literature study. Data analysis techniques used are data reduction, data presentation, and drawing conclusions. The results of this study indicate that the Grand Barumbay Samarinda Hotel Promotion Strategy is running with a promotional strategy that is applied, namely the marketing mix which includes Advertising, Personal Selling, Publicity, and Sales Promotion. The conclusion in this study is that the Personal Selling of the Grand Barumbay Samarinda hotel opposite is not in accordance with the theory because it is inefficient in promoting a hotel because of its individual nature in offering a product or service personally, Advertising, Publicity and Sales Promotion of Grand Barumbay Samarinda Hotel are in accordance with the theory, for hotel promotions, it is expected to update the latest promotional advertisements, create separate social media, especially Instagram and collaborate with tourism agencies or institutions for example travel, tourist attractions, tourism offices, organizations, and companies, and improve again in terms of appearance the front view of the hotel which can be seen clearly and attractively when viewed, especially guests or hotel visitors.
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Panjaitan, Restinauli Natalia, and Marupa Siregar. "PENGARUH HUBUNGAN KERJA SAMA DAN FASILITAS TERHADAP MINAT BERKUNJUNG DI GRAND KANAYA HOTEL MEDAN." JURNAL MUTIARA MANAJEMEN 5, no. 1 (June 17, 2020): 27–37. http://dx.doi.org/10.51544/jmm.v5i1.3043.
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This research is motivated by a high growth rate of hotels which is not matched by an increase in the number of tourists. This of course will affect the number of visitors who visit the hotel. Hotel service providers must prepare the best strategy to attract visitors, because with the emergence of new hotels, visitors will have more choices. Hotel Grand Kanaya Medan is one of the hotels affected by this imbalance. The problems in this study are the objectives of this study are: (1) To determine the effect of cooperative relations on interest in visiting the Grand Kanaya Hotel Medan. (2) To determine the effect of facilities on interest in visiting the Grand Kanaya Hotel Medan. (3) To determine the effect of cooperation and facilities on interest in visiting the Grand Kanaya Hotel Medan.The results of this study indicate that: (1) There is an effect of cooperation on visiting interest with tcount> ttable = 4.355> 1.988 with a significant a (0.000 <0.05). (2) There is an effect of facilities on interest in visiting with the value of tcount> ttable = 5.598> 1.988 with a significant a (0.000 <0.05). (3) There is an effect of cooperation and facilities on visiting interest with the value fcount> ftabel = 40.886> 3.95 with a significant a (0.000 <0.05).
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Panggabean, Rikky, and Nelly Astuti Hasibuan. "Penerapan Preference Selection Index (PSI) Dalam Sistem Pendukung Keputusan Pengangkatan Supervisor Housekeeping." Resolusi : Rekayasa Teknik Informatika dan Informasi 1, no. 2 (November 28, 2020): 85–93. http://dx.doi.org/10.30865/resolusi.v1i2.70.
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Hotels are services that are managed commercially in order to provide lodging facilities to the general public. Grand Antares Hotel is a 4 (four) star hotel or "The Best Four Star Hotel in Medan" whose existence describes it as a resting place. Hotel Grand Antares started operation on February 10, 2008 which has a hotel room capacity of 143 rooms. To provide good service to guests, the hotel has several departments that have duties and responsibilities for each department. One of the departments in the hotel is the housekeeping department, where the duties and responsibilities of the housekeeping department are the cleanliness of the entire public area of ??the hotel. At Hotel Grand Antares, housekeeping supervisors are part of the company's management who play an important role in increasing productivity. Being a housekeeping supervisor means occupying a position that demands responsibility and is hard and challenging. Supervisors must be responsible for other people's work and for their own work. Supervisors must solve problems, make decisions, and act
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Widyatmika, Dewa Made, and I. Made Hedy Wartana. "Pengaruh Motivasi dan Lingkungan Kerja terhadap Kinerja Karyawan pada HOTEL GRAND INNA KUTA." Journal Research of Management 5, no. 2 (July 2, 2024): 205–16. http://dx.doi.org/10.51713/jarma.2024.527.
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Competition in the hotel business in Bali is very tight, so that they are competing to become a hotel with the best service, one of the most famous hotels in Bali and in demand by foreign and domestic tourists, namely the Grand Inna Kuta Hotel which is one of the five-star hotels in Bali which has artistic and philosophical characteristics in its buildings. The problem raised in this study is whether motivation (X1) affects employee performance (Y) at the Grand Inna Kuta hotel, does the work environment (X2) affect employee performance (Y) at the Grand Inna Kuta hotel. The population in this study amounted to 61 person. This study uses the population as a sample. The data analysis technique used is descriptive analysis, data quality test, classical assumption test, multiple linear regression analysis, t-test analysis, and determination analysis. The results of the analysis show the regression model Y = 12.043 + 0.190X1 + 0.251X2. The conclusion obtained is that motivation (X1) partially has a positive and significant effect on employee performance (Y) at the Grand Inna Kuta hotel as indicated by the regression coefficient b1X1 which is positive. Work discipline (X2) partially has a positive and significant effect on employee performance (Y) at the Grand Inna Kuta hotel, this can be seen in the b2X2 coefficient which is positive. The magnitude of the influence of Motivation and Work Environment on Employee Performance at the Grand Inna Kuta hotel is 69.6% and the remaining 30.4% is influenced by other variables not examined in this study. The independent variable that has a dominant influence on employee performance can be seen in the value of Standardized Coefficients Beta, namely the motivation variable (X1) which is equal to 0.423 while the work environment variable (X2) is equal to 0.455.
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Williams, Seán M. "Home Truths and Uncomfortable Spaces: Swiss Hotels and Literature of the 1920s." Forum for Modern Language Studies 55, no. 4 (October 1, 2019): 444–65. http://dx.doi.org/10.1093/fmls/cqz037.
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Abstract Switzerland was at the centre of the European grand hotel scene, geographically and discursively. This article considers Swiss hotel literature and life in the 1920s, a decade in which the country’s hotel landscape became politicized and, relatedly, was often portrayed in popular literature. Against the backdrop of more canonical and intellectual hotel literature set in Switzerland, the following reads Meinrad Inglin’s Grand Hotel Excelsior (1928) as a response to a contemporary ‘culture war’, and as an attempt at centrist cultural criticism. Drawing especially on magazine and other archival evidence, this article also uncovers the promotion, sponsorship and discussion of hotel literature by Swiss hotel lobbyists, which was concerned with increasing the commercial viability of hotels after the First World War, and improving their image at a time of polarized debates about the direction of Swiss society. Thus Inglin’s novel occupies a centre ground not only in its argument, but in a formal sense as well. Grand Hotel Excelsior is a literary means of mediating the problems of Swiss culture in the 1920s, manifest in hotels as actual spaces or subjects, rather than a novel written for, or adaptable to, vested interests, or a work that employs – in the vein of Thomas Mann and Hermann Hesse – the hotel as a material setting to explore abstract ideas.
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Haningtyas, Asti. "PERAN PUBLIC RELATIONS DALAM MENINGKATKAN CITRA HOTEL SAHID MELALUI EVENT YOGA." Jurnal Riset Komunikasi 1, no. 2 (September 12, 2018): 191–202. http://dx.doi.org/10.24329/jurkom.v1i2.31.
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Hotel industry is currently booming and Grand Sahid Jaya Hotel - Jakarta, which has been established since 1974, is facing tough competition with the arrival of hotels offering a variety of themes and more affordable prices. The image of Grand Sahid Jaya Hotel - Jakarta has been declining and public relations plays an important role in rebuilding, maintaining, and improving the hotel’s image. This research was done to understand the role of public relations in improving the image of Grand Sahid Jaya Hotel - Jakarta through the Sunrise Yoga from the Skyline event using qualitative data for the research method. This study also uses the role of public relations elements by Ruslan. The research results shows that public relation plays an important role and has fulfilled its theoretical role that was used to improve the image of Grand Sahid Jaya - Jakarta.
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Cordoba, Cyril. "From the Grand Hotel to the Piazza Grande." Journal of Festive Studies 4, no. 1 (February 23, 2023): 23–46. http://dx.doi.org/10.33823/jfs.2022.4.1.104.
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The Locarno Film Festival is one of the oldest film festivals in the world. Founded in 1946, it is today widely recognized as an international hub for emerging cinema. However, what remains little known is that it was originally conceived as a touristic attraction managed by a few film professionals, and thus had to fight hard to impose its artistic and cultural ambitions over the interests of the tourism and film industries. This article shows that, considering that Locarno was neither created nor supported by political authorities or cultural institutions, its evolution heavily depended on the economic interests of a tourist organization and professional associations of film producers, distributors, and cinema operators. Looking beyond the official narrative publicized in commemorative books depicting the festival as a privileged place for avant-garde cinema since its early years, the article demonstrates that Locarno’s specialization in new cinema was decided in a context of commercial pressures and increasing competition between film festivals. Focusing on the period during which it evolved from a small-scale, provincial celebration to an international platform for art house cinema, it argues that the so-called cinephile editions of 1966–70—when the directors of the event decided to completely distance themselves from the tourist imperatives and commercial function of the festival—must be understood as a radical and short-lived experience in the history of Locarno, rather than a representative trend.
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Ohle, William H., and John McCabe. "Grand Hotel Mackinac Island." Michigan Historical Review 14, no. 1 (1988): 110. http://dx.doi.org/10.2307/20173128.
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Devi, Putu Riesta Permata, A. A. Ayu Erna Trisnadewi, and I. B. Made Putra Manuaba. "The Effect of Corporate Social Responsibility (CSR) on Corporate Image of Inna Grand Bali Beach Hotel Denpasar." International Journal of Advances in Social and Economics 1, no. 2 (July 13, 2019): 45. http://dx.doi.org/10.33122/ijase.v1i2.39.
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In accordance with Law No. 40 of 2007 concerning Limited Liability Companies and strengthened by Government Regulation Number 47 of 2012 which regulates the form of responsibility, especially in the social and environmental spheres that must be carried out by each company. This study aims to obtain empirical evidence of the influence of Corporate Social Responsibility (CSR) which is proxied into six indicators, which are community support, diversity, employee support, environment, non-territorial operations and product towards Corporate Image of Inna Grand Bali Beach Hotel Denpasar. The sampling technique was carried out by convenience sampling method. This study uses primary data in the form of a questionnaire measured by a Likert scale. The samples consist of 282 respondents.Multiple linear regression analysis was used. The results showed that community support had a positive effect on the Corporate Image of Inna Grand Bali Beach Hotel with a significance value of 0,000. Diversity has a positive effect on the Corporate Image of Inna Grand Bali Beach Hotel with a significance value of 0,046. Employee support has a positive effect on the Corporate Image of Inna Grand Bali Beach Hotels with a significance value of 0,004. Environment has a positive effect on the Corporate Image of Inna Grand Bali Beach Hotels with a significance value of 0,039. Non-territorial operations have a positive effect on the Corporate Image of Inna Grand Bali Beach Hotels with a significance value of 0,024 and the product has a positive effect on the Corporate Image of Inna Grand Bali Beach Hotels with a significance value of 0,013.
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Ars, Dedhy. "Evaluasi Luas Kebutuhan Parkir Hotel di Kota Parepare (studi kasus: Hotel Satria Wisata, Hotel Grand Kartika, Hotel Grand Star)." Jurnal Karajata Engineering 1, no. 2 (July 31, 2021): 15–23. http://dx.doi.org/10.31850/karajata.v1i2.898.
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Penelitian ini dilatarbelakangi oleh ketertarikan penulis tentang masalah parkir di kota Parepare. Tujuan dari penelitian ini adalah untuk menganalisa karaktristik parkir dan menganalisa kebutuhan lahan parkir hotel dikota Parepare. Hasil penelitian menunjukkan bahwa pada hotel Satria Wisata, karakteristik yakni akumulasi roda 4 = 13 kend, roda 2 = 29 kend, volume roda 4 = 39 kend, roda 2 = 60 kend, TO roda 4 = 3,9 kend/petak, roda 2 = 6 kend/petak, durasi roda 4 = 4,56 jam/kend, roda 2 = 3,36 jam/kend, IP roda 4 = 1,3%, roda 2 = 2,9%. tambahan lahan roda 4 = 27,5 m2 roda 2 = 13,5 m2. Grand Kartika yakni akumulasi roda 4 = 4 kend, roda 2 = 7 kend, volume roda 4 = 13 kend, roda 2 = 23 kend, TO roda 4 = 1,6 kend/petak roda 2 = 3,8 kend/petak, durasi roda 4 = 2,70 jam/kend, roda 2 = 3,03 jam/kend, IP roda 4 = 0,5% roda 2 = 1,1%. lahan parkir masih memadai. Grand Star, akum roda 4 = 3 kend, roda 2 = 6 kend, volume roda 4 = 13 kend roda 2 = 25 kend, TO roda 4 = 1,3 kend/petak, roda 2 = 6,2 kend/petak, durasi roda 4 = 2,11 jam/kend, roda 2 = 2,47 jam/kend, IP roda 4 = 0,3%, roda 2 = 1,5%. Lahan parkir memadai
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Fauziyah, Asfiatul, Erike Anggraeni, and Syamsul Hilal. "Implementation of digital marketing at the Grand Kutilang Syariah Hotel Bandar Lampung during the recovery period after the Covid-19 pandemic: A sharia business perspective." Journal of Islamic Economics Lariba 9, no. 2 (December 26, 2023): 311–28. http://dx.doi.org/10.20885/jielariba.vol9.iss2.art3.
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IntroductionPrevious studies have analyzed the application of digital marketing in the hotel industry during the Covid-19 pandemic. However, research on digital marketing in the context of the hotel industry with an Islamic approach is still limited.ObjectivesThis study discusses the implementation of digital marketing in a sharia hotel as response to the Covid-19 pandemic. MethodThis study used a qualitative approach with a case study at Grand Kutilang Syariah Hotel Bandar Lampung. Data collection was carried out using questionnaires, and data analysis was carried out using inductive technique.ResultsThe Grand Kutilang Sharia Hotel, as part of tourism and hospitality industry in Lampung Province, employed digital marketing strategies to maintain business continuity during and after the COVID-19 pandemic. The implementation of digital marketing in The Grand Kutilang Sharia Hotel during the Covid-19 pandemic, involves optimizing the use of social media platforms such as WhatsApp, Instagram, Facebook, Twitter, YouTube, and TikTok. This implementation aligns with Sharia business principles.ImplicationsThis study shows the importance of adopting technological advancement in sharia hotel industry. Sharia hotels should take advantage of technological developments to maintain their business.Originality/NoveltyThis study contributes to the literature regarding sharia hotel marketing strategies in facing the crisis.
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Mujib, Abdul. "Sharia Hotel Marketing Management: Case Study at Sofyan Grand Kalimas Hotel and Namira Hotel in Surabaya, East Java, Indonesia." Asian Journal of Advanced Research and Reports 17, no. 12 (December 7, 2023): 102–7. http://dx.doi.org/10.9734/ajarr/2023/v17i12589.
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Currently, the halal tourism business through sharia hotels is increasingly vibrant in the era of globalization in line with the large demand for domestic and foreign halal tourism markets. Islamic marketing is an important part in developing the halal industry in the hotel sector, in addition to sharia compliance in sharia hotels. The purpose of this research is to analyze sharia hotel marketing management: case studies at the Sofyan Grand Kalimas Hotel and Namira Hotel in Surabaya, East Java, Indonesia. This research uses a case study approach with a descriptive qualitative research type. The research results show that sharia hotel marketing management instills religious values by emphasizing norms, attitudes and behavior by applying Islamic principles, Islamic practices, Islamic rules and Islamic beliefs, both internal and external management. Internal marketing as a differentiator from conventional hotels adds the variable Islamic atmosphere and externally adds Islamic brotherhood. Then, to improve marketing, hotel management must build relationships and collaborate with stakeholders, including the government, institutions, Islamic mass organizations which are marketing targets.
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Fatmarani, Marwan2, and Ida Hidayanti. "PERAN CUSTOMER SATISFACTION MEMEDIASI PENGARUH SERVICE QUALITY TERHADAP REPURCHASE INTENTION DI HOTEL GRAND TABONA KOTA TERNATE." Jurnal Mitra Manajemen 6, no. 8 (December 2, 2022): 499–512. http://dx.doi.org/10.52160/ejmm.v6i8.637.
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Penelitian ini bertujuan untuk mengetahui apa pengaruh service quality terhadap repurchase intention di Hotel Grand Tabona Kota Ternate, apa pengaruh service quality terhadap customer satisfaction di Hotel Grand Tabona Kota Ternate, apa pengaruh customer satisfation terhadap repurchase intention di Hotel Grand Tabona Kota Ternate dan apa pengaruh service quality berpengaruh terhadap repurchase intention melalui customer satisfaction di Hotel Grand Tabona Kota Ternate.
Penelitian ini merupakan penelitian kuantitatif. Populasi dalam penelitian adalah pada pengunjung Hotel Grand Tabona Kota Ternate. Jumlah sampel penelitian adalah sebanyak 252 responden. Teknik analisis data yang digunakan dalam penelitian ini adalah menggunakan analisis path modeling dengan menggunakan Smart Partial Least Square (PLS) versi 4.0 sebagai alat uji statistik. Hasil penelitian ini menunjukkan bahwa service quality berpengaruh positif dan signifikan terhadap repurchase intention di Hotel Grand Tabona Kota Ternate, service quality berpengaruh positif dan signifikan terhadap customer satisfaction di Hotel Grand Tabona Kota Ternate, customer satisfaction berpengaruh positif dan signifikan terhadap repurchase intention di Hotel Grand Tabona Kota Ternate, dan service quality berpengaruh positif dan signifikan terhadap Repurchase Intention melalui customer satisfaction di Hotel Grand Tabona Kota Ternate.
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Adilla Putra, Rino, and Okki Trinanda. "Organizational justice and work engagement with self-leadership as a mediating variable." Human Resource Management Studies 1, no. 1 (June 7, 2021): 43–57. http://dx.doi.org/10.24036/hrms.v1i1.6.
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The purpose of this study was to analyze: (1) The effect of organizational justice on work engagement for Grand Bunda Hotel Bukittinggi employees, (2) The effect of organizational justice on self-leadership among employees at Grand Bunda Hotel Bukittinggi, (3) The influence of self-leadership on work engagement among employees. Grand Bunda Hotel Bukittinggi, (4) The effect of organizational justice on work engagement with self-leadership as a mediating variable for employees of Grand Bunda Hotel Bukittinggi. The results showed that: (1) organizational justice has a positive and significant effect on work engagement of Grand Bunda Hotel Bukittinggi employees, (2) organizational justice has a positive and significant effect on self-leadership in Grand Bunda Hotel Bukittinggi employees, (3) the influence of self-leadership affects positive and significant towards work attachment to employees of Grand Bunda Hotel Bukittinggi, (4) self-leadership does not significantly mediate the relationship between organizational justice and work engagement for Grand Bunda Hotel Bukittinggi employees
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Gultom, Dedek Kurniawan, Nadia Ika Purnama, and Muhammad Arif. "Structural Models of Customer Loyalty on Star Hotel in Medan, Indonesia." Jurnal Bisnis dan Manajemen 8, no. 2 (November 30, 2021): 233–45. http://dx.doi.org/10.26905/jbm.v8i2.5862.
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This study aims to analyze directly and indirectly the service quality and hotel image on consumer satisfaction and customer loyalty. The location of this study is in several star hotels in Medan such as Graha Serela, Santika Premier Dyandra, Polonia, Grand Swiss-Bell, JW Marriot, Garuda Plaza, and Grand Aston City Hall Hotel. Populations in this study are guests who staying at a Starred Hotel in Medan in 2019, while the sample is determined as many as 215 consumers (hotel guests). Data answering techniques used are interviews, questionnaires and documentation studies. The data analysis method used in this study is Structural Equation Modelling (SEM). The results of research show directly, the quality of service provided to Consumer Satisfaction, Service Quality affect on Customer Loyalty, Hotel Image against Consumer Satisfaction, Hotel Image affect Customer Loyalty and Consumer Satisfaction against Customer Loyalty. Directly, the service quality and hotel image of customer loyalty through customer satisfaction.
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Saputri, Eka Nur, Ani Mekaniwati, Adil Fadillah, and Sulistiono Sulistiono. "Implementasi Strategi Direct Marketing Pada Hotel Grand Savero Bogor." Jurnal Aplikasi Bisnis Kesatuan 3, no. 1 (April 23, 2023): 55–64. http://dx.doi.org/10.37641/jabkes.v3i1.1862.
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ABSTRACT
The development of the times causes changes, one of which is the changes that occur in the hospitality business. The high competition in hotels requires every company to be able to carry out promotions. Direct marketing is one type of promotion that can be done in order to compete in the market.
The purpose of this research is to find out: 1) how to implement direct marketing at the Grand Savero Bogor hotel. 2) obstacles in carrying out direct marketing promotions at the Grand Savero Bogor hotel 3) efforts to deal with direct marketing obstacles at the Grand Savero Bogor hotel.
The results of this study indicate that Hotel Grand Savero Bogor carries out direct marketing promotions by implementing several channels of direct marketing. The channels used are: 1) face-to-face sales; 2) telemarketing; 3) catalog marketing; 4) online marketing; 5) direct mail. There are obstacles in implementing direct, not being able to carry out a sales blitz in the company building if there is no appointment, marketing, namely providing information through incomplete catalogs, unstable internet connections that hinder the promotion process through telemarketing. The efforts that can be made by the Hotel Grand Savero Bogor are by making an appointment before entering the company building where you are going, as soon as possible asking for a mobile phone number to contact to avoid an unstable internet connection and preventing lost business, looking for alternative ways to send a letter of offer. i.e. via WhatsApp.
Keywords : Direct Marketing, Sales Promotion, Telemarketing
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Borhanian, Samaneh, and Vahid Reza Mirabi. "Factors affecting customer satisfaction in the private sector hotels in Qom Case study: Parsia Grand Hotel (4 starsT)." Journal of Management and Accounting Studies 5, no. 01 (August 11, 2019): 25–33. http://dx.doi.org/10.24200/jmas.vol5iss01pp25-33.
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SamanehBorhanian Vahid RezaMirabivrmirabi @yahoo.comFactors affecting customer satisfaction in the private sector hotels in Qom Case study: Parsia Grand Hotel (4 starsT)Objective: One of the success factors of the tourism industry is to provide the satisfaction of tourists. Hotel industry is one of the key elements in this success. The factors affecting customer satisfaction in the private sector Hotels in Qom province (Case study 4-star hotel Parsia) has been examined in this stud.Methodology:The present study is a descriptive survey in terms of methodology and practical in terms of purpose. A questionnaire has been developed for this purpose and has been distributed among the clients of Parsia Grand Hotel. Finally the data has been analyzed and then the results were concluded.Since the number of Parsia hotel customers were unlimited, therefore, sample size of study was considered as 384 using the Cochran formula. The questionnaire was distributed through convenience sampling. In order to analyze the data, the Kolmogorov – Smirnov, Simple and multiple linear regressions was used applying the SPSS21 software.Results:The results of these studies examined factors affecting customer satisfaction in the private sector Hotels in Qom province (Case study 4-star hotel Parsia) and used by the activists in this industry.Conclusion:Finally, It is concluded that there is a significant positive and direct relationship between the independent variable of customer satisfaction and the dependent variable of perceived quality.
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Ananda, Anton Ferry. "Analisis Nilai Ekonomis melalui Aspek Pasar dan Keuangan Pada Hotel Grand Sadurengas." JAMIN : Jurnal Aplikasi Manajemen dan Inovasi Bisnis 1, no. 1 (November 29, 2018): 1. http://dx.doi.org/10.47201/jamin.v1i1.1.
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Tujuan dari penelitian ini adalah menentukan nilai ekonomis pemanfaatan Hotel Grand Sadurengas dengan melihat aspek pasar dan aspek keuangan. Berdasarkan analisis SWOT posisi strategis Hotel Grand Sadurengas adalah grow and develop (tumbuh dan berkembang). Alternatif strategi yang dapat diterapkan kedepan pada masa mendatang yang terdiri atas strategi pengembangan pasar, penetrasi pasar dan pengembangan produk. Rata-rata market share untuk masing-masing hotel di Kabupaten Paser sebesar 4,17% (100:24). Namun kalau dilihat dari keadaan hotel, maka Hotel Grand Sadurengas kondisinya lebih baik yang termasuk hotel kelas bintang tiga. Sementara hotel-hotel pesaingnya adalah kelas melati. Hal ini merupakan suatu keunggulan tersendiri dibanding dengan hotel pesaingnya. Dari keadaan tersebut tidaklah berlebihan kalau market share hotel Grand Sadurengas jelas lebih tinggi dari pesaingnya, yaitu sebesar 15%. Penentuan 15% tersebut didasarkan pada rata-rata tingkat hunian kamar hotel di Kabupaten Paser, yaitu berkisar 21%. Jadi kalau dibandingkan nilai market share terhadap jumlah kamar tersedia di Hotel Grand Sadurengas, maka hasilnya berkisar 21%. Namun tidak menutup kemungkinan untuk masa yang akan datang market share nya berubah sesuai dengan perkembangan potensi pasar hotel di Kabupaten Paser serta strategi memenangkan persaingan yang dilakukan oleh Hotel Grand Sadurengas.Dari hasil analisis kelayakan (Payback Period, NPV dan IRR) maka dapat dikatakan bahwa investasi pada Hotel Grand Sadurengas layak untuk diteruskan, namun dengan tingkat keuntungan yang rendah dan pengembalian modal yang cukup lama yaitu 30 tahun. Selanjutnya, dari hasil analisis BEP bahwa tingkat penjualan kamar Hotel Grand Sadurengas agar tidak mengalami kerugian yaitu minimal sebesar 1.376 unit kamar setiap tahunnya
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Rasid, Cahyo Abi, and Ratna Dewi Nur'aini. "KAJIAN KONSEP MODERN VERNAKULAR PADA GRAND SOLL MARINA HOTEL TANGERANG." PURWARUPA Jurnal Arsitektur 6, no. 2 (September 30, 2022): 79. http://dx.doi.org/10.24853/purwarupa.6.2.79-84.
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ABSTRAKArsitektur modern vernakular merupakan sebuah konsep yang berasal dari aliran post modern. Modern vernakular merupakan perpaduan dari arsitektur modern dan arsitektur vernakular. Modern vernakular merupakan desain bangunan yang mengutamakan kesederhanaan dalam segi bentuk dan meninggalkan macam-macam ornament. Hunian vertikal hotel merupakan salah satu bangunan yang terdapat nilai-nilai modern vernakular karena adanya penerapan unsur budaya sekitar pada bangunan. Penelitian ini dilakukan untuk mengetahui penerapan konsep modern vernakular pada hunian vertikal hotel. Pada penelitian ini menggunakan metode deskripsi kualitatif untuk mendeskripsikan keadaaan pada lapangan secara mendalam dan menghasilkan konsep modern vernakular. Dengan adanya penelitian ini mampu mendeskripsikan penerapan konsep modern vernakular pada hunian vertikal hotel. Penelitian ini memiliki studi kasus yaitu bangunan hotel Grand Soll Marina Hotel Tangerang. Dengan menerapkan ciri-ciri arsitektur modern vernakular dalam penelitian, maka dapat melestarikan budaya lokal seiring dengan kemajuan zaman. Dalam penerapannya menganut bentuk standar dengan makna baru, bentuk tradisional dengan dikemas dengan modern, mengintegrasikan ruang interior dan eksterior, serta menggunakan material lokal di setiap ruang. Kata Kunci: arsitektur modern, arsitektur vernakular, hotel, hunian vertikal, dan modern vernakular. ABSTRACTModern vernacular architecture is a concept that originates from the post modern school. Modern vernacular is a blend of modern architecture and vernacular architecture. Modern vernacular is a building design that prioritizes simplicity in terms of form and abandons various ornaments. The vertical occupancy of the hotel is one of the buildings that has vernacular modern values due to the application of surrounding cultural elements to the building. This research was conducted to determine the application of modern vernacular concepts to vertical hotel occupancy. In this study, a qualitative description method was used to describe the situation in the field in depth and produce a modern vernacular concept. This research is able to describe the application of modern vernacular concepts to vertical hotel occupancy. This research has a case study, namely the Grand Soll Marina Hotel Tangerang hotel building. By applying the characteristics of vernacular modern architecture in research, it is possible to preserve local culture along with the progress of the times. In its application, it adheres to standard forms with new meanings, traditional forms packaged in a modern way, integrating interior and exterior spaces, and using local materials in each space. Keywords: Modern architecture, vernacular architecture, hotels, vertical residences, and modern vernacular.
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Wulandari, Dyah Ayu, Ita Nurlita, and Ariyan Alfraita. "Strategi Marketing Public Relations dalam Meningkatkan Okupansi Pengunjung Hotel Grand Dafam Signature Surabaya." Kiwari 2, no. 4 (December 5, 2023): 741–51. http://dx.doi.org/10.24912/ki.v2i4.26372.
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The development of tourist attractions is a factor in the tight competition in the hotel business in the city of Surabaya. The high number of tourist visits to the city of Surabaya encourages economic growth for the hotel industry. The high scope of hotel competition in the center of Surabaya City means that the Marketing Public Relations of the Grand Dafam Surabaya Hotel must develop a strategy to increase the existence of its hotel. This research aims to determine marketing public relations strategies in increasing visitor occupancy at the Grand Dafam Hotel Surabaya. This research method is descriptive qualitative. Data collection techniques used interviews, observation and documentation directly with the Marketing Public Pelations Hotel Grand Dafam Signature Surabaya. Other secondary sources take information through journals, books, the official Grand Dafam Hotel website, social media (Facebook, Instagram, Tik-tok) and the Internet. The results of this research used Marketing Public Relations of the Grand Dafam HotelThree Ways Strategy, that isStrategy pull by utilizing various digital media to promote the hotel in the form of visual content or photos or videos to attract visitor interest.Strategy push to increase visitor occupancy by collaborating with OTA to encourage visitors by providing various discount offers and attractive hotel promotions, andStrategy pass by carrying out CSR activities to care for the community around the hotel area. From thirdstrategy Accordingly, Strategy Push is a strategy that is considered effective in increasing visitor occupancy at the Grand Dafam Signature Surabaya hotel. Perkembangan tempat wisata menjadi faktor ketatnya persaingan bisnis perhotelan di Kota Surabaya. Tingginya kunjunganwisatawan ke Kota Surabaya mendorong pertumbuhan ekonomi bagi industri perhotelan. Tingginya lingkup kompetisi hotel dipusat Kota Surabaya membuat Marketing Public Relations Hotel Grand Dafam Surabaya harus menyusun strategi peningkataneksistensi hotelnya. Penelitian ini bertujuan mengetahui strategi marketing public relations dalam meningkatkan okupansipengunjung Hotel Grand Dafam Surabaya. Metode penelitian ini deskriptif kualitatif. Teknik pengumpulan data menggunakanWawancara, Observasi, dan Dokumentasi langsung dengan pihak Marketing Public Pelations Hotel Grand Dafam Signature Surabaya. Sumber sekunder lainnya mengambil informasi melalui jurnal, buku, website resmi Hotel Grand Dafam, media sosial(Facebook, Instagram, Tik-tok) dan Internet. Hasil penelitian ini Marketing Public Relations Hotel Grand Dafam menggunakan Three Ways Strategy, yaitu Strategy pull dengan memanfaatkan berbagai media digital untuk mempromosikan hotel dalam bentukkonten atau foto atau video visual untuk menarik minat pengunjung. Strategy push untuk meningkatkan okupansi pengunjung dengan cara bekerja sama dengan OTA untuk mendorong pengunjung dengan memberikan berbagai tawaran diskon dan promo-promo menarik hotel, dan Strategy pass dengan melakukan kegiatan CSR untuk kepedulian terhadap masyarakat sekitar wilayahhotel. Dari ketiga strategy tersebut, Strategy push adalah strategy yang dinilai efektif dalam meningkatkan okupansi pengunjunghotel Grand Dafam Signature Surabaya.
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Zinno, Angela. "Bolero Film e Grand Hotel." Mimesis Journal 10, no. 2 (December 13, 2021): 115–29. http://dx.doi.org/10.4000/mimesis.2329.
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Abrian, Youmil, Arif Adrian, and Rian Surendra. "ANALYSIS OF FACTORS AFFECTING GUEST DECISION IN PURCHASE OF ROOM SERVICE IN HOTEL “GRAND INNA PADANG”." Journal of Business on Hospitality and Tourism 5, no. 2 (December 16, 2019): 193. http://dx.doi.org/10.22334/jbhost.v5i2.165.
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This paper was conducted to determine what factors encourage consumer decisions in choosing Grand Inna Hotel Padang, as well as the contribution of each of these factors. Researchers used the Grand Inna Hotel Padang because the hotel is owned by the government. Grand Inna Hotel Padang has unstable occupancy then affects to the hotel revenue. The results showed that there are 7 factors considered by consumers in rooms purchasing Grand Inna hotel Padang, the 7 factors mentioned are price factors, service factors, motivation and lifestyle factors, reference group factors, hospitality factors, MICE and brand image. Each of these factors contributes substantially to encouraging consumers to choose Grand Inna hotel Padang. The population of the study was consumers who had stayed at the Grand Inna Hotel Padang. The sampling technique used purposive sampling with a total sample is 100 respondents. The data analysis technique is factor analysis to determine the factors considered by consumers and multiple regression analysis to determine the extent factors considered affect the purchasing decision. From the results of multiple regression analysis found that the 7 factors together have a significant effect on decision in decisions purchase room service at the Grand Inna Hotel Padang.
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Rauf, Dwirahayu, Asminar Mokodongan, and Lisna Bantulu. "PREFERENSI KONSUMEN DALAM MEMILIH TRAVELOKA SEBAGAI ONLINE TRAVEL AGENT (OTA) DI GRAND Q HOTEL GORONTALO." Jurnal Darmawisata 1, no. 1 (November 29, 2021): 17–24. http://dx.doi.org/10.56190/jdw.v1i1.4.
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Dalam perkembangannya di dunia perhotelan, Hotel Grand Q Gorontalo melakukan sebuah program strategi promosi sebagai sarana komunikasi yang paling utama untuk konsumen agar penjualan yang telah direncanakan oleh Hotel Grand Q Gorontalo dapat berlangsung dengan lancar dalam penjualan kamar. Berkembangnya teknologi dan informasi membuat perusahaan harus siap dengan penjualan online. Demikian juga dengan Hotel Grand Q Gorontalo. Penelitian ini bertujuan untuk mengetahui preferensi konsumen yang lebih memilih traveloka sebagai OTA di hotel Grand Q Gorontalo. Rumusan masalah dalam penelitian ini adalah Mengapa konsumen lebih memilih Traveloka sebagai situs pemesanan kamar di hotel Grand Q Gorontalo dan Manakah jenis Atribut produk yang paling berpengaruh terhadap keputusan pembelian aplikasi traveloka pada konsumen yang pernah menginap di Grand Q Hotel Gorontalo. Penelitian ini menggunakan jenis penelitian kuantitatif, prosedur pengumpulan data yang diperoleh melalui pengumpulan angket/kuesioner, observasi, wawancara, dokumentasi, dan studi pustaka, sumber data diperoleh dari data primer dan sekunder. Berdasarkan hasil penelitian bahwa atribut produk ( Merek, Desain Produk, Kualitas Produk dan Harga) berpengaruh signifikan terhadap keputusan pembelian voucher hotel melalui aplikasi traveloka di Hotel Grand Q. Atribut yang paling berpengaruh terhadap keputusan pembelian konsumen pada voucher traveloka yaitu kualitas produk dengan kontribusi atau pilihan jawaban ya 78 responden.
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Acabin, Acabin, Makmur Kambolong, and Muh Yusuf. "KINERJA KARYAWAN DALAM MENUNJANG KUALITAS PELAYANAN PADA HOTEL GRAND CLARION KENDARI." Business UHO: Jurnal Administrasi Bisnis 1, no. 2 (November 10, 2016): 271. http://dx.doi.org/10.52423/bujab.v1i2.9559.
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This study aims to determine employee performance and service quality at the Grand Clarion Hotel Kendari.The population in this study were all customers at the Grand Clarion Hotel Kendari. Because the population is very large, the sampling using a purposive sampling technique with the population being sampled, that is, consumers who have stayed more than once at the Grand Clarion Hotel in Kendari, amounting to 20 people, were assigned informants namely Branch Manager, General Manager, Service Manager and 2 people Grand Clarion Kendari hotel consumers.The results showed that the performance of employees at the Grand Clarion Hotel Kendari in general can be said to be good. Where employees at the Grand Clarion Hotel Kendari show responsibility for work, obedience in following the strictest procedures in the organization, as well as the timeliness shown by employees when dating. Although there are still employees who sometimes show sufficient initiative in working.The quality of service at the Grand Clarion Hotel Kendari in general can be said to be good. This shows the ability to provide services quickly to consumers, alighted in providing services, being friendly in providing services, adequate workplaces, and the state of facilities and infrastructure in good condition. Although there are still some shortcomings, namely the reliability of employees in doing work according to what is considered still in the category quite well.ABSTRAK Penelitian ini bertujuan untuk mengetahui kinerja karyawan dan kualitas pelayanan pada Hotel Grand Clarion Kendari.Populasi dalam penelitian ini adalah seluruh pelanggan pada Hotel Grand Clarion Kendari. Karena jumlah populasi sangat besar, maka penarikan sampel menggunakan teknik purposive sampling dengan populasi dijadikan sampel yaitu konsumen yang sudah menginap lebih dari sekali pada Hotel Grand Clarion Kendari yang berjumlah 20 orang yang di tetapkan informan yaitu Branch Manajer, Manajer Umum, Manajer Pelayanan dan 2 orang konsumen Hotel Grand Clarion Kendari.Hasil penelitian menunjukan bahwa kinerja karyawan pada Hotel Grand Clarion Kendari secara umum dapat dikatakan baik. Dimana karyawan pada Hotel Grand Clarion Kendari menunjukan tanggung jawab dalam bekerja, ketaatan dalam mengikuti tata tertip dalam organisasi, serta ketepatan waktu yang ditunjukan karyawan saat dating. Walaupun masih ada karyawan yang terkadang menuunjukan inisiatif yang cukup dalam bekerja.Kualitas pelayanan pada Hotel Grand Clarion Kendari secara umum dapat dikatakan dalam baik. Hal ini menunjukan dengan kemampuan memberikan pelayanan dengan cepat kepada konsumen, singgap dalam memberikan pelayanan, bersikap ramah dalam memberikan pelayanan, tempat kerja yang memadai, serta keadaan sarana dan prasarana dalam keadaan baik. Walaupun sebagian masih terdapat kekurangan yaitu kehandalan karyawan dalam mengerjakan pekerjaan sesuai yang diperhatikan masih dalam kategori cukup baik.
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Hendria, Repiyanti, Eeng Ahman, and Dewi Pancawati Novalita. "PENGARUH PROGRAM DIRECT MARKETING TERHADAP KEPUTUSAN MENGGUNAKAN MEETING PACKAGE GRAND HOTEL LEMBANG (Survei pada Tamu Bisnis di Grand Hotel Lembang)." Journal : Tourism and Hospitality Essentials Journal 4, no. 1 (April 6, 2016): 705. http://dx.doi.org/10.17509/thej.v4i1.1979.
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Service industry is a collection of various company that centralise their service effort to their consumer. Sort efforts that included to this categoryare hotel, resort, restaurant, coffee shop, bar, pub and other. Tourism developing become an industry then the tourism service marketing, include the hotel industry, will be more important. At the moment, world tourism’s trend is directed to Meeting, Incentive, Conference and Exhibition (MICE) industry. MICE is a kind of business that give high contribution on economies especially for hotel industry. Grand Hotel Lembang, as one of the oldest and the biggest hotel in Lembang, also participate to complete tourist’s need especially for them as business guest to have a meeting activity. Various effort have done to attract tourist’s interest to visit this hotel. One of the efforts is direct marketing program which consist of direct mail, telemarketing, and face to face selling directed to business tourist as analyst unit in this research. Based on the available secondary data, there is the phenomenon of a decrease in the number of Grand Hotel Lembang meeting package of business guest.Verificative descriptive and explanatory method of survey used in this reserch. The sample of this research are 63 people by using stratified random sampling approach in cross-sectional method, while for the data analysis techniques used in this study is simple linier regression. This research used independent variable namely direct marketing (X) and dependent variable namely decision to use meeting package (Y). The result showed that significant influence exist from direct marketing program toward the decision to use Grand Hotel Lembang meeting package with telemarketing as the most influential indicator. Meanwhile the lowest indicator is direct mail. This showed that Grand Hotel Lembang has to increase the direct mail performance especially hotel publicity to be more widely recognized by the business guest. Management performance or promotion program implemented by Grand Hotel Lembang need to be improved so that more and more business guest use Grand Hotel Lembang meeting package for increasing hotel revenue.
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Mokodongan, Asminar. "Segmentasi Pasar di Hotel Grand Q Gorontalo." Aksara: Jurnal Ilmu Pendidikan Nonformal 5, no. 3 (March 23, 2020): 171. http://dx.doi.org/10.37905/aksara.5.3.171-178.2019.
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<p style="text-align: justify;">Penelitian ini ditujukan untuk memperoleh gambaran tentang segmentasi pasar pada Hotel Grand Q Gorontalo. Penelitian ini menggunakan pendekatan deskriptif kualitatif dengan jenis penelitian survei. Teknik pengumpulan data menggunakan observasi, angket dan studi dokumentasi, dengan sasaran segmentasi geografis, demografis, dan psikografis. Mencermati hasil penelitian tentang segmentasi pasar pada Hotel Grand Q Gorontalo ini dengan karakteristik pengunjung hotel sebagaimana digambarkan di atas, maka dapat disimpulkan bahwa wisatawan yang memilih untuk menginap di Hotel Grand Q Gorontalo mayoritas merupakan pebisnis dengan fluktuasi jumlah pengunjung yang tergantung pada intensitas event penting yang diselenggarakan di Provinsi Gorontalo. Oleh karena itu disarankan sebaiknya Hotel Grand Q Gorontalo senantiasa melakukan analisis pasar secara efektif sehingga dapat menentukan strategi segmentasi pasar yang tepat, serta melakukan inovasi yang diarahkan pada peningkatan kualitas pengelolaan dan pelayanan.</p>
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Megasari, Cesaria, and Azzachra Fitri Afianti. "THE ROLE OF HUMAN RESOURCE DEVELOPMENT THROUGH TRAINING AND DEVELOPMENT IN SUPPORTING HOTEL MANAGEMENT (CASE STUDY OF THE GRAND ROYAL HOTEL PANGHEGAR BANDUNG)." Jurnal Manajemen Pelayanan Hotel 6, no. 2 (December 31, 2022): 334. http://dx.doi.org/10.37484/jmph.060204.
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Development in human resources cannot be separated from standardization for hotels, this is due to the determination of hotel star ratings or hotel standards which will cover three aspects: product, service, and management. In terms of management to ensure service delivery, one of the indicators is human resources. For hotels, this competency will certainly be very important, especially for five-star hotels, the competence itself is basically part of the concept in human resource development efforts. The development of good human resources will also of course go through several strategic steps contained in a business plan. The management and implementation of Banghegar Royal Hotel, especially in the aspect of human resource development, is not smooth, development in human resources is carried out through internal education and training, and employees are sent to group institutions for education that are owned by the hotel. Keywords: HR Development, Management, Hotel Management
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Wardiman, Ivan Godang, Lukman Mohammad Baga, and Popong Nurhayati. "Perumusan Strategi Bersaing pada Grand Malabar Hotel." Value : Jurnal Manajemen dan Akuntansi 16, no. 1 (June 3, 2021): 214–30. http://dx.doi.org/10.32534/jv.v16i1.1837.
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The industry 4.0 revolution era, the hotel competitive rivalry competition, and the covid-19 pandemic are challenges for every industry to compete, especially the hospitality industry. Faced with this situation, a strategy is needed in winning the competition. This study is aimed to formulate a competitive strategy at the Grand Malabar Hotel in the midst of fierce competition in Bandung hospitality industry. This study uses primary and secondary data collected through observation, questionnaires, interviews, literature studies and related journals. This study combaines quantitative and qualitative approaches at the same time to optain optimal results. Importance-Performance Analysis (IPA) and Blue Ocean Strategy (BOS) are used as the methods of this study. The result of this study shows that currently the Grand Malabar Hotel is entering into red ocean. There are 13 competitive factors analyzed, 3 of which must be eliminated, 1 factor must be subtracted, and 7 factors must be increased. The nnovation has been made by creating 6 factors, including: (1) cooperation with travel agents, (2) creating hotel website, (3) information on tourist attractions, (4) utilization of IoT, (5) self service check-in kiosks, (6) rooftop cafe. The strategy formulation has been tested and commercially feasible to be implemented by Grand Malabar Hotel.
Keywords: Blue ocean strategy (BOS), competitive strategy, hotel, importance-performance analysis (IPA), value innovation.
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Suwitra Wirya, I. Made, Putu Agus Prayogi, and I. Gusti Agung Bagus Widiantara. "STRATEGI GUEST RELATION OFFICER GRAND CLUB DALAM PELAYANAN TAMU VIP DAN VVIP DI CLUB LOUNGE HOTEL GRAND HYATT BALI." Jurnal Manajemen Pelayanan Hotel 6, no. 1 (June 30, 2022): 112. http://dx.doi.org/10.37484/jmph.060112.
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Perkembangan industri pariwisata yang semakin meningkat di dunia, membuat para investor dan pelaku usaha pariwisata memperkuat usahanya, seperti bisnis restoran dan perhotelan. Hotel adalah salah satu akomodasi yang dibutuhkan wisatawan sebagai tempat tinggal sementara selama perjalanan. Menghadapi persaingan yang semakin ketat, berbagai upaya dilakukan oleh masing-masing hotel, seperti menambah fasilitas yang lebih lengkap, memperbaiki gedung, menambah daftar menu makanan dan meningkatkan standar pelayanan, mulai dari departemen front office, departemen housekeeping dan departemen food and beverage. Guest Relation Officer Grand Club merupakan salah satu bagian dalam departemen front office yang memiliki tugas dan bertanggung jawab untuk memberikan kenyamanan kepada tamu dan menyediakan informasi yang diinginkan tamu, Guest Relation Officer Grand Club dituntut untuk selalu bertindak efektif dalam melayani tamu hotel. Metode yang digunakan adalah deskriptif kualitatif yaitu metode penelitian yang bertujuan untuk mengetahui hal yang dialami oleh objek penelitian seperti perilaku, persepsi, motivasi, tindakan dan lain-lain secara holistik dengan cara deskriptif dalam bentuk kata-kata dan bahasa, pada suatu konteks yang alamiah dan dengan memanfaatkan berbagai metode ilmiah. Teknik pengumpulan data selama penelitian ini menggunakan teknik wawancara, observasi dan dokumentasi. Penelitian dilakukan di Hotel Grand Hyatt Bali selama 6 bulan. Hasil analisis dari penelitian ini adalah Guest Relation Officer Grand Club memiliki peran yang sangat penting dalam sebuah hotel untuk menghasilkan kenyamanan, keamanan dan pelayanan yang baik bagi para tamu. Bahkan Guest Relation Officer Grand Club harus menjalin kerjasama dengan travel agent, agar ketika Guest Relation Officer Grand Club berinteraksi, mereka akan menawarkan paket wisata dan membuat tamu merasa diperhatikan. Kata kunci : Guest Relation Officer Grand Club, Hotel, Pelayanan
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Arsenal, I. Kadek Petit, Ni Nyoman Sri Astuti, I. Nyoman Rajin Aryana, and Raden Roro Rieta Anggraheni. "Green practices to implement green hotel concept at Grand Hotel des Alpes, France." International Journal of Green Tourism Research and Applications 4, no. 2 (December 28, 2022): 86–98. http://dx.doi.org/10.31940/ijogtra.v4i2.86-98.
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This research aimed to analyze the implementation the implementation of Green practices and Green hotel concept in Grand Hotel des Alpes, France. It is a descriptive statistic research where questionnaires were distributef to 14 employees in the hotel. The data were collected through observation, document study, literature review, and questionnaires. The result of the study implies that there are aspects that are implemented very appropriately, namely aspects of land use, aspects of energy efficiency, aspects of environmental management, and aspects of operational management. The aspects that are implemented accordingly are aspects of water conservation, aspects of the use of space materials, and aspects of Environmentally Friendly Hotel Operations. The Green practices has been applied appropriately to support the Green hotel concept implementation at Grand Hotel des Alpes, Chamonix, France. Grand Hotel des Alpes has implemented Green practices and Green hotel in line with the Green Hotel Association concept.
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Sri Rizki Asti Karini, Rieke, and Elton Apriliyanto. "Analisis Rasio Keuangan dalam Menilai Kinerja Keuangan di Grand Pacific Hotel Bandung." Manajemen dan Pariwisata 3, no. 1 (April 30, 2024): 34–48. http://dx.doi.org/10.32659/jmp.v3i1.340.
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This research aims to find out how the financial performance of the Grand Pacific Hotel is for the 2019–2022 period by analyzing the Hotel Financial Report which describes the financial performance that has been achieved through information on the financial position of the Grand Pacific Hotel. . Using quantitative descriptive methods and data in the form of Financial Reports, consisting of the Profit and Loss Report and Balance Sheet of Grand Pacific Hotel. Testing was carried out based on four categories of financial ratios, namely Liquidity Ratios, Solvency Ratios, Activity Ratios and Profitability Ratios. Based on the research results, it was concluded that the Liquidity Ratio, Solvency Ratio, Activity Ratio and Profitability Ratio of Grand Pacific Hotel for the 2019 - 2022 period regarding the company's financial performance were in good condition.
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Cahyadi, Cindy, Ninuk Muljani, and Antonius Jan Wellyantony Putro. "PENGARUH EXPERIENTIAL MARKETING DAN EXPERIENTIAL VALUE TERHADAP CUSTOMER LOYALTY MELALUI CUSTOMER SATISFACTION PADA HOTEL GRAND DARMO SUITE SURABAYA." Jurnal Ilmiah Mahasiswa Manajemen : JUMMA 12, no. 2 (December 2023): 173–83. http://dx.doi.org/10.33508/jumma.v12i2.5229.
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The hotel business is currently growing, many hotels provide interesting experiences for their consumers. The more it develops, the more interesting it is to know how a hotel can offer something different from its competitors to get loyal customers. This research aims to analyze the influence of experiential marketing and experiential value on customer loyalty through customer satisfaction at the Grand Darmo Suite Hotel Surabaya. The sampling technique uses non-probability sampling with a purposive sampling method to determine the responses of each respondent. The sample used was 167 respondents. The data collection tool used was a questionnaire distributed to guests staying at the Grand Darmo Suite Hotel Surabaya. The data analysis technique uses Structural Equation Modeling - Partial Least Square (SEM PLS) with the SMARTPLS 3.0 application. Result of the research show that experiential marketing and experiential value directly have a positive and significant effect on customer satisfaction and customer loyalty. Customer satisfaction does not have a significant effect on customer loyalty. Experiential marketing and experiential value do not have a significant effect on customer loyalty through customer satisfaction.
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Musthofa, Muhammad, and Anthonius Junianto Karsudjono. "Pengaruh Harga dan Promosi Terhadap Keputusan Menginap Konsumen (Studi Kasus di Grand Dafam Q Hotel Banjarbaru)." Al-KALAM : JURNAL KOMUNIKASI, BISNIS DAN MANAJEMEN 10, no. 2 (July 12, 2023): 1. http://dx.doi.org/10.31602/al-kalam.v10i2.10648.
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Dampak dari pandemi Covid-19 terus bergaung di berbagai sektor, termasuk perhotelan. Grand Dafam Q Hotel Banjarbaru merupakan salah satu penyedia jasa perhotelan yang merasakan dampak dari pandemi ini, dengan mengalami penurunan penjualan yang cukup signifikan di sepanjang tahun 2021. Selain dampak pandemi terhadap penjualan, Grand Dafam Q Hotel Banjarbaru juga tertinggal dari para kompetitornya dalam hal harga dan promosi, menurut data responden.Untuk mengatasi tantangan ini, hotel menerapkan strategi bauran pemasaran, yang mencakup 7P: product, price, place, promotion, people, physical evidence, and process. Mengevaluasi elemen-elemen ini sangat penting dalam mempengaruhi perilaku dan niat pembelian konsumen.Tujuan utama dari penelitian ini adalah untuk menguji dampak dari harga dan promosi terhadap keputusan konsumen untuk menginap di Grand Dafam Q Hotel Banjarbaru. Hasil penelitian menunjukkan bahwa strategi harga dan promosi memiliki dampak secara parsial dan simultan terhadap keputusan menginap konsumen di Grand Dafam Q Hotel Banjarbaru
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Gunawan Putra, Dhewa, Dedi Trisnawarman, and Zyad Rusdi. "Dashboard Design For Viewing Online Travel Agent Who Works With Kresna Hotel Wonosobo." International Journal of Application on Sciences, Technology and Engineering 1, no. 2 (May 31, 2023): 387–95. http://dx.doi.org/10.24912/ijaste.v1.i2.387-395.
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Abstract. Kresna Hotel Wonosobo is an old hotel located in Wonosobo city. Founded in 1917 under the name Grand Hotel Dieng and run by a Dutchman named JW Muthert. In modern times like today, many hotels have collaborated with Online Travel Agents (OTA). This is because OTA can help hotels on the marketing side in a wider scope. Kresna Hotel Wonosobo has collaborated with OTA since 2016. But so far, there has never been an application that can assist the hotel in evaluating, monitoring and assessing OTA activities. So the creation of a dashboard to evaluate, monitor, and assess OTA activities at Kresna Hotel Wonosobo is needed. The dashboard is made using the System Development Life Cycle (SLDC) waterfall model and the data processing process uses the nine step design method. This dashboard is focused on three OTAs, namely Traveloka, AGODA, and Tiket.com. The dashboard has succeeded in displaying all the data needed on the target Key Performance Indicators provided by the hotel. By creating a dashboard and adding a web admin, it is hoped that Kresna Hotel Wonosobo can continue to use it for OTA monitoring in the future.
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Sutomo, Harun Alrasyid Oktabar, and Ec R. Agus Baktiono. "The influence of prices, facilities, and promotions on customer satisfaction at Grand Darmo Suite Surabaya." Journal of World Conference (JWC) 1, no. 1 (February 8, 2019): 167–74. http://dx.doi.org/10.29138/prd.v1i1.49.
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Grand Darmo Suite Surabaya Hotel has many determinants in customer satisfaction, these factors are Price, Facilities, and Promotion. And these factors will be examined statistically which aims to determine how much influence the price, facilities, and promotions on customer satisfaction Grand Darmo Suite Surabaya Hotel. The population in this study were guests of the Grand Darmo Suite Hotel Surabaya, who were staying at this hotel. While the determination of samples on customer satisfaction will use a purposive sampling technique, and the data used is primary data with a sample of 85 respondents. The analysis technique used is multiple linear regression analysis. Based on the results of the study indicate that the variables of price, facilities, and promotions have a significant effect on customer satisfaction. And in terms of the closeness between prices, facilities, and promotions on customer satisfaction, the Grand Darmo Suite Surabaya Hotel has a fairly high relationship.
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Franchisca, Sherly, Khidayatul Munawwaroh, Efa Silfia, Sadjiran Sadjiran, and Eka Melati. "DEVELOPING HOSPITALITY E-MODULE TO IMPROVE HOTEL EMPLOYEES ENGLISH SKILL." Jurnal Ipteks Terapan 16, no. 1 (March 31, 2022): 120–25. http://dx.doi.org/10.22216/jit.v16i1.846.
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Abstract
The purpose of this research was to develope Hospitality e-modul for hotel, especially for Grand Zuri Hotel Padang employees. The type of this research is Research and Development toward designing and developing e-modul for teaching and learning at Grand Zuri Hotel Padang. It is conducted for the employees of the hotel which participates for English class. In additon, there were 60 (sixty) employees involved in English teaching and learning process at Grand Zuri Hotel Padang which divided into two meeting. In fact, the result of the study shows that: (1) current analysis about teaching and learning process of Grand Zuri Hotel Padang related to several information of the previous teaching and learning process where the learners are in pre-intermediate level and a meeting last in 120 minutes, but there was no modul for the learners; (2) need analysis showed that the dominant skill needed by the learners based on the questionnaire were listening and speaking, generally the ability of the learners in English are good, and there were 19 (nineteen) topics that could be choosen by the learners; (3) in designing and developng e-modul, there were 14 (fourteen) topics in the modul and there was also a syllabus of the modul, also the activity in the e-modul consist of the introduction about the topic, expressions, reading, paired practice, chit chatting, and worksheet; (4) to validate the modul, there were 4 (four) validators involved, General Manager of Grand Zuri Hotel Padang (Surni Yanti,S.Pd), two lecturers from Hotel Management Study Program at Universitas Negeri Padang, and experience trainer for English in hotel industry. In conclusion, based on the findings, there should be attractive and easy to understand materials or e-modul for the employees of Grand Zuri Hotel Padang; (5) in order to know the effectifity of e-modul in teaching and learning there was limited try out in Grand Zuri Hotel. Based on the result of the try out, there is a conclution that the material which is prepared for the employees were needed in teaching and learning process , such as handout, which is made by easy and understandable format to be learned.
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Wilvha Juliana and Dwi Pratiwi Wulandari. "Analisis Handling Complaint Tamu Yang Menginap Di Grand Basko Hotel Padang." Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan 3, no. 1 (January 25, 2024): 147–55. http://dx.doi.org/10.55606/jempper.v3i1.2744.
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This research began with guest complaints regarding the follow-up carried out by staff when complaints were submitted by guests at the Grand Basko Hotel Padang. This research aimed to analyze and describe the handling of guest complaints at the Grand Basko Hotel Padang in terms of the HEAT method. Through this research, researchers has found out the analysis of handling complaints from guests staying at the Grand Basko Hotel Padang. This type of research is descriptive research with qualitative data. The informants in this study consisted of nine people divided into six hotel staff and three guests. Data collection was carried out through interviews, observation and documentation. Then, the data is processed to be reduced, presented and conclusions drawn. The data from this research were tested using source triangulation, method triangulation and time triangulation. The research results show that in handling guest complaints, Grand Basko Hotel Padang staff have applied a listening attitude, empathy, apologies, then implemented actions and follow-up.
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Oktavia, Latifa Sri, and Harry Yulianda. "Strategi Pemasaran Dalam Meningkatkan Daya Tarik Tamu di Grand Bunda Hotel Syariah." i-Tourism: Jurnal Pariwisata Syariah 1, no. 1 (October 22, 2021): 30. http://dx.doi.org/10.31958/i-tourism.v1i1.4632.
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The purpose of this study is to describe the marketing management in the Grand Bunda Hotel Syariah based on the marketing mix (product, price, place, promotion) and see the marketing strategy through the marketing mix that needs to be done by the Bunda hotel in increasing consumer attractiveness.This type of research is descriptive qualitative by conducting research and direct interviews to determine the marketing strategy through the marketing mix of product, price, place, promotion at Grand Bunda Hotel Syariah Bukittinggi. Data collection techniques through interviews and documentation. The data analysis technique is using data reduction analysis stages, which is a form of analysis that sharpens and shows important things in the results of interviews, data presentation provides conclusions from the results of interviews that have been compiled which allows drawing conclusions and taking action, and finally drawing conclusions. This is the most important and final process carried out in research to get a conclusion that can be verified based on the presentation of data obtained from sources.From the research that the author did in the field, it can be concluded that the marketing strategy used by Grand Bunda Hotel Syariah is a product strategy that provides the facilities needed by guests such as a place for ablution, Qibla direction and prayer equipment. The price strategy offered is affordable for all people by determining economic prices. Its location strategy is very strategic by being near the tourist attraction of Bukittinggi. The promotional strategy is carried out by giving brochures to every guest who visits there and sales promotions carried out during meeting visits to other places. And the strategy that Grand Bunda Hotel Syariah did not do was a potential product strategy by maximizing social media, using influencer services, creating blogs about hotels. Additional product strategies such as providing a Muslim-inspired swimming pool and a Muslim-inspired SPA with a separate place for men and women.
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Ricka Dinda Safira and Muhammad Abrar Kasmin Hutagalung. "Analisis Implementasi Prinsip – Prinsip Syariah Pada Hotel Grand Darussalam Syariah Medan." MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis 1, no. 2 (February 7, 2023): 66–79. http://dx.doi.org/10.59246/muqaddimah.v1i2.176.
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Penelitian ini bertujuan untuk mengetahui implementasi prinsip-prinsip syariah pada Hotel Grand Darussalam Syariah Medan yaitu Prinsip Tauhid, Prinsip Keadilan, Prinsip Kehendak Bebas dan Prinsip Tanggung Jawab. pada penelitian ini Penerapan Penyelenggaraan Usaha Hotel Syariah di Hotel Grand Darussalam Syariah Medan sudah sesuai dalam hal pelayanan, pengelolaan dan produk. Penelitian ini merupakan penelitian lapangan dengan metode penelitian deskriptif kualitatif, bertempat di Hotel Grand Darussalam Syariah Medan. Penelitian ini didukung dengan adanya wawancara dengan Ibu Fifi Mourisa, A.Md.Par selaku Operational Manager, serta dengan beberapa dokumen yang berkaitan. Selanjutnya data yang didapat akan di analisis dengan melakukan tiga tahap pengolahan data. Sedangkan pengujian keabsahan data dilakukan dengan metode tringagulasi. Berdasarkan penelitian yang telah dilakukan, hasil dari penelitian ini menunjukkan bahwa Implementasi Prinsip-Prinsip Syariah Pada Hotel Grand Darussalam Syariah Medan dalam Prinsip Tauhid yaitu tersedianya masjid dan fasilitas ibadah lainnya untuk memudahkan dalam menjalankan ibadah, pada Prinsip Keadilan yaitu adil dalam menegakkan ajaran islam, menyediakan kamar khusus pria dan khusus Wanita agar setiap pengunjung yang bukan mukhrim tidak saling bertemu. Pada Prinsip Kehendak Bebas setiap pengunjung berhak memberikan masukan dan saran kepada setiap layanan hotel yang ada dan pada Prinsip Tanggung Jawab seluruh karyawan hotel akan bertanggung jawab jika ada pengunjung yg merasa tidak nyaman dan kehilangan barang maka pihak hotel akan menyelesaikan permasalahan tersebut sesuai dengan dasar hukum islam.
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FERDIAN, FERI, Ira Meirina, and Fitri Afriana. "PENGARUH KUALIFIKASI HASIL SELEKSI TERHADAP PRODUKTIVITAS KERJA KARYAWAN DI GRAND ROCKY HOTEL BUKITTINGGI." JURNAL PENDIDIKAN DAN KELUARGA 9, no. 1 (December 1, 2017): 45. http://dx.doi.org/10.24036/jpk/vol9-iss1/40.
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The purpose of this research is to examine the influence between the qualification of selection toward work productivity employee in Grand Rocky Hotel Bukittinggi. The Type of research is clausal assosiative.The sampling technique is probability sampling by using proportionate stratified random sampling. Sample in this research are amounted to 53 people. Data collecting using questionnaires based on likert scale that has been tested of validity and reliability. Based on the result of thereresearch concluded that in general about qualification of selection in Grand Rocky Hotel Bukittinggi is als good 38,62 %. Work productivity employee in Grand Rocky Hotel Bukittinggi is also good 66,7 %. The result also indicate that are significant influence between qualification of selection and work productivity in Grand Rocky Hotel Bukittinggi is 51,2% and 48,8% another factor on a 0,000 < 0,05 significant.
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Franchisca, Sherly. "Designing English Course Learning Material for Grand Zuri Hotel Padang Employees." Jurnal Ilmiah Pendidikan Scholastic 4, no. 1 (April 30, 2020): 50–55. http://dx.doi.org/10.36057/jips.v4i1.400.
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This research was aimed at designing English course handout for Grand Zuri Hotel Padang employees. The type of this research is Research and Development toward designing and producing handout for teaching and learning at Grand Zuri Hotel Padang. It is conducted for the employees of the hotel which participates for English class. In additon, there were 50 (fifty) employees involved in English teaching and learning process at Grand Zuri Hotel Padang and they were divided into two meeting. In fact, the result of the study shows that: (1) current analysis about teaching and learning process of Grand Zuri Hotel Padang related to several information of the previous teaching and learning process where the learners are in pre-intermediate level and a meeting last in 120 minutes, but there was no handout for the learners; (2) need analysis showed that the dominant skill needed by the learners based on the questionnaire were listening and speaking, generally the ability of the learners in English are good, and there were 19 (nineteen) topics that could be choosen by the learners; (3) in designing handout, there were 14 (fourteen) topics in the handout and there was also a syllabus of the handout, also the activity in the handout consist of the introduction about the topic, expressions, reading, paired practice, chit chatting, and worksheet; (4) to validate the handout, there were 4 (four) validators involved, General Manager of Grand Zuri Hotel Padang (Surni Yanti,S.Pd), two lecturers from Hotel Management Study Program at Universitas Negeri Padang, and experience trainer for English in otel industry. In conclusion, based on the findings, there should be attractive and easy to understand materials or handout for the employees of Grand Zuri Hotel Padang; (5) in order to know the effectifity of handout in teaching and learning there was limited try out in Grand Zuri Hotel. Based on the result of the try out, there is a conclution that the material which is prepared for the employees were needed in teaching and learning process , such as handout, which is made by easy and understandable format to be learned.
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Azizah, Cut Nurul, Fauzi Arif Lubis, and Nurbaiti Nurbaiti. "ANALISIS LAYANAN E-TICKETING DALAM MENINGKATKAN PENDAPATAN HOTEL SYARIAH GRAND JAMEE MEDAN." Studia Economica : Jurnal Ekonomi Islam 7, no. 2 (December 23, 2021): 196. http://dx.doi.org/10.30821/se.v7i2.10604.
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Penelitian ini bertujuan untuk menganalisis layanan <em>e-ticketing </em>dalam meningkatkan pendapatan Hotel Syariah Grand Jamee Medan sebelum dan sesudah bekerja sama dengan pihak <em>e-ticketing</em>. Jenis penelitian ini menggunakan metode pendekatan kualitatif yang menghasilkan data deskriptif berupa kata-kata hasil wawancara yang dilakukan penulis kepada pihak hotel dan tamu hotel. Hasil penelitian ini menunjukkan bahwa, analisis layanan <em>e-ticketing</em> yang diperoleh oleh Hotel Syariah Grand Jamee sesudah menggunakan<em> e-ticketing </em>sebesar 26 % jika dikalkulasikan dari tahun 2014 hingga 2019. Ini menunjukkan bahwa capaian target yang diharapkan pihak hotel masih sangat rendah. Berdasarkan hasil wawacara yang dilakukan bahwa ini diakibatkan karena pihak hotel yang masih enggan untuk bekerja sama dengan beberapa pihak <em>travel agent</em> dan pada tamu hotel itu sendiri tedapat beberapa kendala diantaranya kemudahan akses karena sebagian besar tamu hotel tersebut adalah tamu yang sudah dikategorikan dewasa akhir dimana mereka kurang mengerti pengoperasian dalam memesan kamar hotel memalui<em> online</em> dan kendala selanjutnya yang ditemukan oleh penulis adalah dari segi promosi yang dilakukan oleh pihak hotel masih sangat rendah. Jadi dapat disimpulkan bahwa kontribusi yang didapat oleh pihak hotel dari penggunaan <em>e-ticketing</em> masih sangat rendah