Dissertations / Theses on the topic 'Grand Strategi'
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Dahrné, Per. "Sjöstriden och den offensiva kulten : En studie av The Grand Fleet 1914-18." Thesis, Försvarshögskolan, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:fhs:diva-6011.
Full textLennings, Christofer, and Emir Kadric. "Strategisk chock : Påverkan i svensk säkerhetsstrategi under tio år." Thesis, Högskolan i Halmstad, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-37057.
Full textOver the course of the past ten years, Russia has used its military means against former Soviet states in an effort to achieve its political objectives. The explanations behind this behavior are probably several, but NATO’s and EU’s expansion to Russia’s proximity and area of interest could very well have played a significant role. The Russian intervention in Georgia in 2008 and the annexation of Crimea in 2014 were from a Swedish strategy perspective, both unexpected, surprising and led to severe changes in Swedish security strategy, thus by definition being strategic shocks. This study aims to analyze if and, in that case how two Russian strategic shocks have affected Sweden’s national security strategy over the course of the past decade. Thus, in doing so it contributes to an increase in understanding the development of Swedish security strategy, its underlying causes, background and relation to Russian geopolitical behavior. This knowledge will also help to better understand the current strategy, political security actions in general as well as a contribution to future analysis of strategies. This case study utilizes a frame of reference based on Jacob Westberg’s model of a strategies components, environment, ends, means andways, to define, analyze and evaluate the security strategy in its right context. Through qualitative text analysis, this case study analyzes four analysis units consisting of official security strategy and Defense bills by the Swedish government. Spanning from 2006 to the last unit, the National security strategy from 2017. To enrich the empirical analysis, earlier research on the subject at hand, as well as, reports from the Swedish Defense Commission and the Swedish armed forces have been added to the study. The study concludes that the two strategic shocks have in fact had a major impact on Swedish security strategies over the past decade. Causing a shift from focusing on international operations, a solidarity doctrine and a strictly professional armed force mainly used abroad, to focusing on Sweden’s immediate vicinity, with a Baltic Sea alliance and a re-establishment of a total defense concept. Russia’s intervention in Georgia had a modest impact compared to the annexation of Crimea which created a paradigm in Swedish security strategy. It seems like the first shock was partly absorbed due to a misbelief of European safety as well as Sweden’s two-hundred-year long history of peace, mainly due to a neutral- and alliance free policy. As a result, the first shock functioned as a catalyst, amplifying the impact of the second strategic shock, causing a total turnaround of the Swedish security strategy. Its effects initiated the re-establishment of a total defense concept, new military means, strengthening of the national defense and establishing an increased permanent military presence on Gotland. It also included deepening the bi-lateral co-operation with Finland, USA, the other Nordic-Baltic countries as well as with NATO. The Swedish security strategy is now being focused to two main courses of action. The first, being able to handle a military attack on Swedish soil, the other an alliance strategy with mainly Finland and the USA in the Baltic area.
Jändel, Kristoffer. "Säkerhetspolitisk bristvara? : en kartläggning av svensk säkerhetsstrategi efter Försvarsbeslut 15." Thesis, Försvarshögskolan, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:fhs:diva-6604.
Full textFolmerz, Nicklas. "Jakten på den fullständiga strategin : Ett analytiskt ramverk för vad som bör vara utmärkande för en fullständig strategi vid internationella insatser." Thesis, Försvarshögskolan, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:fhs:diva-4685.
Full textSilove, Nina. "Do great powers plan grand strategies? : the effects of strategic plans on the formation of grand strategy." Thesis, University of Oxford, 2014. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.711731.
Full textMacmillan, Alan. "Strategic culture and British grand strategy, 1945-1952." Thesis, Aberystwyth University, 1996. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.324304.
Full textKaushal, Sidharth. "Reconceptualising strategic culture as a focal point : the impact of strategic culture on a nation's grand strategy." Thesis, London School of Economics and Political Science (University of London), 2018. http://etheses.lse.ac.uk/3841/.
Full textLangley, Amanda. "Strategic change in the pharmaceutical industry 1992-2002 : evolution and coevolution of firms' grand strategies." Thesis, University of Northampton, 2005. http://nectar.northampton.ac.uk/2715/.
Full textSchrader, Lutz. "Europas Antwort auf Bushs "Grand Strategy"." Universität Potsdam, 2004. http://opus.kobv.de/ubp/volltexte/2010/4632/.
Full textThe author argues that the „Grand Strategy“ of the Bush Administration is not only challenging the international position and interests of the EU and its member states but also the European political and societal identity. In order to cope with this challenge, he suggests to elaborate a coherent and mobilising model for the Common Foreign and Security Policy. He proposes cooperative encouragement of democracy in the world through the democratisation of international relations and support of democratic regimes. The EU has to democratise its own institutions in order to preserve its international credibility. The author criticises that the European Convent has not done enough to define such a model. The „European Security Strategy“ can only be the beginning of a process of defining the strategic identity and interests of the European Union.
Olson, Ebba, and Simon Thellsson. ""Det enda konstanta är förändring" : En studie som undersöker det beslutsunderlag som ligger till grund för strategiska förändringar, samt vilken roll ekonomistyrningen har vid dessa beslut." Thesis, Linnéuniversitetet, Institutionen för ekonomistyrning och logistik (ELO), 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-66079.
Full textBackground and problem: A company’s competitiveness and survivability is in many ways connected to their ability to change. As a tool to handle an ever-changing world, companies needs to be able to change their business strategy, both overall and on detail level. To be able to make the right decisions, companies needs to consider many aspects, it will therefore be of most importance that companies look at which basis of decisions they use in times of strategic strategic change. As a part in this, a company’s management control system could play a part in the way that this information is gathered and used. Purpose: The purpose of this study is to increase the knowledge about the reasons that companies make strategic changes, by explaining what kind of information companies use when they decide on strategic change, as well as the part that the company’s management control system plays in these situations. Method: As research method a case study was chosen, with one main case in Visma SPCS, as well as two other cases in IKEA Kalmar and the anonymous Företag C. The interviews are semi structured, via either telephone or in person. Conclusion: The thing that these companies think is most important when making decisions about strategic change is that the have an understanding about their situation and their future. Everything that the companies do should be with focus on their customers, and that affects the information they use when making these strategic decisions. Their management control system both plays a part as feedback, to see how the company’s performing, as well as involving the employees in the company’s strategic work.
Milevski, Lukas. "The modern evolution of grand strategic thought." Thesis, University of Reading, 2014. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.654728.
Full textMorström, Peter. "Vägval för U.S. Grand Strategy efter 11 September." Thesis, Försvarshögskolan, 2002. http://urn.kb.se/resolve?urn=urn:nbn:se:fhs:diva-1865.
Full textThis essay aims to highlight possible developments for US Grand Strategy, as a resultof the terror events occurring September 11 2001. To reach this aim I am going topresent how US Grand Strategy has developed since September 11, and I also goingto present the strategy existing today. The aim is also to see if traditional analyticmodelsstill are working to demonstrate alternative US Grand Strategies.The empirical materials that are used in this essay are mostly speeches and documentsfrom people, who are representing the official US foreign and security-policy.For the analytic part in the essay, I have used two different analytic-models todescribe changes in US Grand Strategy. The first one is a model that Alexander Nachthas developed, and that one is described in the summer edition 1995 of WashingtonQuarterly. The second model is the one by Lars Maddox, which are described in “USGrand strategy Alternatives – After the Cold War”.I can establish the fact that US grand Strategy has changed since the attacks againstUS occurred September 11. The strategy today is more firm and unilateral in itscharacter, compared to the strategy dominated the period before September 11, andalso if we compares it with the Clinton-administration strategy.I establish the fact that there is more than one possible way for US grand Strategy todevelop. The development is very depended of how the scenario in the rest of theworld is developing, and especially how the crisis in the Middle East is going todevelop. The most likely as I see it is that US are going to draw nearer to a moremultilateral approach than the approach existing today.Multilateral organizations, coalition-partners and allies are the best and most longtermsolution to increase safety for US.I also notice that the existing analytic-models still are function to describe alternativechoices for US Grand strategies. But there is a need to develop those models, so theybetter mirror and describe the complex world, which foreign and security-policy iscomposed of.
Avdelning: ALB - Slutet Mag 3 C-upps.Hylla: Upps. ChP 00-02
Brooks, Paul T. "American grand strategy in an age of terrorism." Thesis, Monterey, Calif. : Springfield, Va. : Naval Postgraduate School ; Available from National Technical Information Service, 2006. http://library.nps.navy.mil/uhtbin/hyperion/06Mar%5FBrooks.pdf.
Full text"March 2006." Thesis Advisor(s): John Arquilla. Includes bibliographical references (p. 161-182). Also available online.
Udommongkolkul, Pratana. "China's grand strategy in the Mekong river basin." Thesis, University of Cambridge, 2008. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.612375.
Full textDanner, Lukas K. "Explaining China's Contradictory Grand Strategy: Why Legitimacy Matters." FIU Digital Commons, 2016. http://digitalcommons.fiu.edu/etd/3050.
Full textPostingher, Paulo Sérgio. "O planejamento estratégico: um estudo em uma organização civil do Rio Grande do Sul." Universidade do Vale do Rio dos Sinos, 2014. http://www.repositorio.jesuita.org.br/handle/UNISINOS/3344.
Full textMade available in DSpace on 2015-04-23T19:43:55Z (GMT). No. of bitstreams: 1 Paulo Sérgio Postingher.pdf: 1226835 bytes, checksum: 7db03668299a7d79ab445b863dbafd19 (MD5) Previous issue date: 2014-06-30
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Este trabalho teve como objetivo descrever os principais desafios e dificuldades enfrentadas no processo de implantação do planejamento estratégico no Centro de Educação Profissional São João Calábria, organização sem fins lucrativos de Porto Alegre no Rio Grande do Sul de acordo com a perspectiva dos seus principais gestores. Além de descrever e analisar os desafios e dificuldades enfrentadas no processo de implantação, também buscou demonstrar alguns de seus resultados. A pesquisa contemplou analisar o processo de adoção da técnica do planejamento estratégico, enfatizando a sua motivação, a forma de implementação, o grau de participação decisória dos membros não-gestores nesse processo, a sua estratégia na orientação das ações sociais típicas do terceiro setor nesta entidade profissional e voluntária e também avaliar os resultados alcançados pela organização após a implementação do planejamento estratégico. Foi realizada uma revisão da literatura sobre estratégia, gestão estratégica, planejamento estratégico e implementação do planejamento estratégico. A natureza da metodologia foi qualitativa, quanto aos fins, tratou-se de um estudo de campo descritivo, e quanto ao meio, um estudo de caso, pois se objetiva verificar o planejamento e a estratégia adotada e implementada na perspectiva dos gestores desta organização. Foram entrevistados sete gestores do Conselho operacional da organização, um gestor da Congregação dos Pobres Servos da Divina Providência e outros cinco colaboradores das atividades operacionais e de apoio. Os resultados revelam que o planejamento trouxe muitos benefícios e um crescimento da organização nos últimos dez anos, desde quando foi implantado. Também revelou que apesar do crescimento existem algumas lacunas que devem ser melhoradas para melhorar a vida dos colaboradores e dos beneficiários. O estudo ajudou a ter uma visão diferente das organizações de terceiro setor, que, muitas vezes, são avessas a ferramentas de gestão e de planejamento, pois os gestores confundem questões sociais com a sobrevivência, esquecendo de planejar e pensar as suas estratégias.
This paper aims to describe the implementation process of strategic planning at the Centro de Educação Profissional São João Calábria, a nonprofit organization in Porto Alegre, Rio Grande do Sul, according to the perspective of its key managers. Besides analyzing this implementation process, it also seeks to show the results from it. For this research we analyzed the process of adopting the technique of strategic planning, highlighting its motivation, its way of implementation, the level of decisional participation of the non-managing members in this process, the strategy applied to guide the typical social actions of the third sector in this professional and voluntary institution, and we also evaluated the results achieved by the organization after the implementation of the strategic planning process. A literature review was conducted on strategy, strategic management, strategic planning and its implementation. The research consists of a case study with qualitative methodology applied to conduct a descriptive field study, since its aim is to verify the planning and strategy adopted and implemented in the perspective of managers of this organization. We interviewed seven members of the Operational Management Team in the organization, one manager of Congregação dos Pobres Servos da Divina Providência (Congregation of the Poor Servants of the Divine Providence) and five other subjects involved in the operational and support activities. The results show that planning has brought many benefits and growth to the organization over the past decade, since it was implemented. The results also revealed that, despite the growth, there are some gaps that need to be improved to improve the lives of both employees and beneficiaries. This study helped to have a different view of third sector organizations, which are often averse to planning and management tools, because managers misunderstand social issues and survival, forgetting to plan and think about their strategies.
Ladis, Nikolaos. "Assessing Greek grand strategic thought and practice : insights from the strategic culture approach." Thesis, University of Southampton, 2003. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.273805.
Full textMatusz, Karen L. "Implementing a Grand Strategy system—by what method: a case/field study of National Grocers' Peterborough distribution warehouse's Grand Strategy System effort." Thesis, Virginia Tech, 1995. http://hdl.handle.net/10919/40631.
Full textHarvey, Cllr Paul. "American defence policy and the gap in grand strategy." Thesis, University of Reading, 2009. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.515762.
Full textBroking, Darrell L. "Marshall Keeble and the Implementation of a Grand Strategy." Digital Commons @ East Tennessee State University, 2003. https://dc.etsu.edu/etd/827.
Full textJarrett, Nathaniel W. "Collective Security and Coalition: British Grand Strategy, 1783-1797." Thesis, University of North Texas, 2017. https://digital.library.unt.edu/ark:/67531/metadc984129/.
Full textNesbitt, Ian Russell. "The instrument-element model : a grand-strategic model for war /." Thesis, Monterey, Calif. : Springfield, Va. : Naval Postgraduate School ; Available from National Technical Information Service, 2005. http://library.nps.navy.mil/uhtbin/hyperion/05Sep%5FNesbitt.pdf.
Full textKim, Jungsoo. "The proactive grand strategy for consensual and peaceful Korean unification." Thesis, Monterey, Calif. : Naval Postgraduate School, 2007. http://bosun.nps.edu/uhtbin/hyperion.exe/07Mar%5FKim%5FJungsoo.pdf.
Full textThesis Advisor(s): Edward A. Olsen, Alice Lyman Miller. "March 2007." Includes bibliographical references (p. 97-109). Also available in print.
Woolfson, Alexander F. "The discourse of exceptionalism and U.S. grand strategy, 1946-2009." Thesis, London School of Economics and Political Science (University of London), 2012. http://etheses.lse.ac.uk/397/.
Full textSolcerová, Olga. "Strategie marketingové komunikace pro lehkoatletický mítink "Velká cena Ústí nad Labem"." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-112889.
Full textBreton, Steven Daniel. "Imperial sunset : grand strategies of hegemons in relative decline." Thesis, McGill University, 1996. http://digitool.Library.McGill.CA:80/R/?func=dbin-jump-full&object_id=26724.
Full textBreton, Steven Daniel. "Imperial sunset, grand strategies of hegemons in relative decline." Thesis, National Library of Canada = Bibliothèque nationale du Canada, 1997. http://www.collectionscanada.ca/obj/s4/f2/dsk2/ftp03/MQ29532.pdf.
Full textGöth, Martin. "Sjömakt som grund för marint nordiskt samarbete i Östersjön." Thesis, Försvarshögskolan, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:fhs:diva-4684.
Full textFarrell, Brian P. (Brian Padair) 1960. "War by consensus : power, perceptions and British grand strategy 1940-1943." Thesis, McGill University, 1992. http://digitool.Library.McGill.CA:80/R/?func=dbin-jump-full&object_id=39350.
Full textSchumann, Matt. "British grand strategy and the Euro-colonial international system, 1754-61." Thesis, University of Exeter, 2004. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.407302.
Full textPandya, Harsh R. "Insurgency outcome and duration informing a grand strategy for COIN warfare /." Connect to Electronic Thesis (CONTENTdm), 2009. http://worldcat.org/oclc/489042024/viewonline.
Full textEklund, Timmy. "Making the Game Wiki Obsolete : Improving Approachability in Grand Strategy Games." Thesis, Umeå universitet, Institutionen för tillämpad fysik och elektronik, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-174554.
Full textSyftet med denna uppsats är att utforska och undersöka möjliga förbättringar inom användarvänlighet och bevarande av spelares intresse, inom spel i genren Grand Strategy. Detta är viktigt för spelutvecklare, för att lättare kunna utveckla spel som passar en bredare publik. Denna studie kommer att undersöka huruvida sådana förbättringar kan uppnås genom att ge spelare tillgång till information, som traditionellt sett finns på wiki-sidor, inuti spelet, på ett sätt som inte stör spelaren. Detta undersöktes med hjälp av en förstudie av trender inom spelares användning av information från resurer utanför spelen. Den vanligaste resursen visade sig vara wiki-sidor. De används framförallt under tiden som man spelar. Baserat på detta skapades tre förslag på användargränssnitt som kan tillhandahålla information till spelaren medan de spelar. De utvärderades därefter av en expertpanel, som bestod av spelutvecklare och erfarna spelare inom Grand Strategy genren. En encyklopedi i ett fönster inuti spelet blev det förslag som ansågs ha bäst potential. En prototyp av denna encyklopedi implementerades i ett litet spel. Detta spel hade utvecklats för att efterlikna spel inom Grand Strategy genren. Både de positiva och de negativa aspekterna efterliknades. Prototypen testades därefter med A/B-testning. Trots ett lågt antal deltagare visade resultaten att tillgång till information från wiki-sidor inuti spelet ledde till bättre användarvänlighet. Slutsatsen kan även dras att spelare var närmare att nå ett Flow-state medan de spelade, vilket potentiellt kan leda till att spelares intresse bevaras och vill fortsätta spela spelet.
Opsal, Ryan C. "Contrasting Oil Security Objectives Within A Grand Strategic Framework: The Case of the United States and China." FIU Digital Commons, 2017. http://digitalcommons.fiu.edu/etd/3193.
Full textZahradníček, Lukáš. "Marketing Strategy of GRANO Skuteč spol. s r.o." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-264426.
Full textBirkenthal, Sara M. "Grand Strategy in U.S. Foreign Policy: The Carter, Bush, and Obama Doctrines." Scholarship @ Claremont, 2013. http://scholarship.claremont.edu/cmc_theses/598.
Full textRodeman, Christopher A. "Time for change? Post-Cold War U.S. grand strategy in Northeast Asia." Thesis, Monterey, California. Naval Postgraduate School, 1994. http://hdl.handle.net/10945/28612.
Full textDespite dramatic changes in the Northeast Asian security environment, America's regiona lgrand strategy has continued to be guided by inertia. This thesis contends that a multipolar, balance of a power system is emerging in Northeast Asia, and that the appropriate U.S. response is to adopt a grand strategy of "selective engagement." While the first half of this thesis focuses on U.S. security interests, the Northeast Asian threat environment, and the shortcomings of post-Cold War U.S. policies, the second half describes the diplomatic, military and economic attributes of a selective engagement grand strategy, Recognizing that the age of geo-politics has not yet ended in Northeast Asia, U.S. diplomacy would endeavor to maintain equilibrium and preven the rise of a regional hegemon by castin the United States in the role of balancer, grand facilitator, and hones broker. Militarily, a selective engagement approach would capitalize on the strengths of a maritime grand strategy to provide more flexibility at a lower cost. Finally, a grand strategy of a selective engagement would acknowledge the centrality of economics to national security by linking economic policies directly to political and military strategy
Chau, Donovan C. "Grand strategy into Africa : Communist China's use of political warfare, 1955-1976." Thesis, University of Reading, 2005. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.422782.
Full textSeddelmeyer, Laura M. "All the Way with LBJ?: Australian Grand Strategy and the Vietnam War." Ohio : Ohio University, 2009. http://www.ohiolink.edu/etd/view.cgi?ohiou1236630726.
Full textTitle from PDF t.p. Release of full electronic text on OhioLINK has been delayed until April 1, 2014. Includes bibliographical references (leaves 104-108)
Arminio, Joseph Anthony. "The grand strategy of the Han Empire in the second century B.C." Thesis, Massachusetts Institute of Technology, 1989. http://hdl.handle.net/1721.1/110872.
Full textBarrick, Nathan D. "For the Common Defense: The Evolution of National Security Strategy-Making Institutions & Impact on American Grand Strategy." Scholar Commons, 2019. https://scholarcommons.usf.edu/etd/7739.
Full textRogers, Clifford J. "War cruel and sharp : English strategy under Edward III, 1327-1360 /." Woodbridge : the Boydell press, 2000. http://catalogue.bnf.fr/ark:/12148/cb38851617h.
Full textGlosny, Michael A. "The grand strategies of rising powers: reassurance, coercion, and balancing responses." Thesis, Massachusetts Institute of Technology, 2012. http://hdl.handle.net/1721.1/72850.
Full textCataloged from PDF version of thesis.
Includes bibliographical references (p. 491-547).
This dissertation asks: what explains variation in how other great powers respond to rising powers? It tries to explain why the emergence of a rising power sometimes leads to tension, rivalry, and war, and other times leads to less competitive responses. This project analyzes the effect of the rising power's grand strategy-whether it is reassurance or coercion--on the severity of the balancing response by the other major powers. I develop a theory of successful reassurance that shows how a rising power can prevent or minimize the severity of the balancing response by other great powers. Reassurance can limit the balancing response through two causal mechanisms: 1) reduced estimates that rising power is a threat; and 2) reaping the benefits from a rising power. I also develop a theory of coercion backfire that shows how a rising power that implements a grand strategy of coercion is more likely to make others feel especially threatened, and therefore more likely to provoke an early and especially firm response, exacerbating the severity of the balancing response. I apply this theory to explain the balancing responses to the rise of Germany from 1871 to 1907 and the rise of China in the post-Cold War world. The empirical tests and process tracing evidence demonstrate that rising powers, contrary to the expectations of most realist balance of power and rationalist accounts, have considerable agency to affect the balancing response. In the cases of the rising powers of contemporary China and Bismarckian Germany, grand strategies of reassurance convinced states to minimize the severity of their balancing responses, even as the rising power's material power continued to grow. In contrast, Wilhelmine Germany's grand strategy of coercion antagonized the other powers and pushed them to respond by balancing very severely. For the contemporary case of the rise of China, I use a variety of sources such as Chinese-language materials and extensive interviews from over two years of field work in China and Asia to examine China's grand strategy of reassurance and its effect on the responses by the United States, Japan, Russia, and India.
by Michael A. Glosny.
Ph.D.
Medin, John T. IV. "The Grand Strategy: A Study on Hannibal’s Stratagem During the Second Punic War." Scholarship @ Claremont, 2014. http://scholarship.claremont.edu/cmc_theses/935.
Full textWest, Kieran Martin. "Intelligence and the development of British grand strategy in the First World War." Thesis, University of Cambridge, 2011. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.609487.
Full textPu, Xiaoyu. "Limited Rebranding: Status Signaling, Multiple Audiences, and the Incoherence of China’s Grand Strategy." The Ohio State University, 2012. http://rave.ohiolink.edu/etdc/view?acc_num=osu1338257190.
Full textBeitelmair-Berini, Bernhard [Verfasser], and Subrata K. [Akademischer Betreuer] Mitra. "Delineating India’s Strategic Pluralism: The Subculture-Cleavage Model of Grand Strategic Thought / Bernhard Beitelmair-Berini ; Betreuer: Subrata K. Mitra." Heidelberg : Universitätsbibliothek Heidelberg, 2018. http://d-nb.info/117725249X/34.
Full textMarino, Felipe de Toledo. "Mudanças estratégicas: o caso da Unimed grande Florianópolis." Universidade do Estado de Santa Catarina, 2011. http://tede.udesc.br/handle/handle/222.
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This current study is aimed at understanding the strategic changes occurring in a Cooperative Medical Group named Unimed Grande Florianópolis (UGF), located in Brazil, during the years 2000 to 2010, in terms of context, content and process. In order to do so, it the case study strategy was used with qualitative and descriptive character, within a context-process vision using the method of interpretive historical research. Data was collected by conducting interviews using semi-structured questionnaires, and applied to former directors of the organization, driven by literature review, document analysis and direct observation, concerning support for the following change theories: Organizational Growth (GREINER, 1972), Institutional Isomorphism (DIMAGGIO; POWELL, 1991), RBV or Resource-Based View (BARNEY, 1991) and Biography of Organizations (SALAMA, 1992) and, as a principal, the Contextualism (PETTIGREW, 1973; 1979; 1987; 1991; 2001). In addition to the grounds relating to the theories of change, the following issues were discussed: organizations as a social system, the context of organizations, organizational strategies and the results of research covering strategic change in health organizations. The changes in Unimed were organized into three strategic periods, reflecting different periods of management. The analysis and interpretation of the changes were made by classifying and grouping by affinity, enabling the identification of the following dimensions of change: (1) Financial and Legal, from the cooperative to the health insurance scenario, (2) Management, from the medical management to the professional management, (3) Marketing and Relationship, from disease´s assistance to the health promotion, (4) Products and Services, from the sale of health plans to the portfolio of services offerred, and, (5 ) Politics, from the local political activity to the expansion of political representation. In this context, it was found that the organization went through a time of crisis in the first stage, and by a series of changes that occurred in a continuous and incremental way during the later stages. As the main influencing factors were the political election processes of the medical directors and the regulation imposed by the National Health Agency (ANS)
O presente trabalho teve como objetivo compreender as mudanças estratégicas ocorridas na Cooperativa de trabalho médico Unimed Grande Florianópolis (UGF), no período de 2000 a 2010, em termos de contexto, conteúdo e processo. A estratégia de investigação utilizada foi o estudo de caso, de cunho qualitativo e descritivo, em uma visão contextual-processual, utilizando-se do método de investigação histórico-interpretativo. Os dados foram coletados por meio de entrevistas em profundidade com roteiro semi-estruturado, aplicadas em ex-dirigentes da organização, elaboradas a partir de análise documental, observação direta e dos fundamentos teóricos e práticos concernentes às abordagens de apoio de mudança: a teoria do ciclo de vida (GREINER, 1972), a teoria institucional (DI MAGGIO; POWELL, 1991), a VBR ou visão baseada em recursos (BARNEY, 1991) e a teoria biográfica (SALAMA, 1992) e, como principal, a abordagem teórica contextualista (PETTIGREW, 1973; 1979; 1987; 1991; 2001). Além dos fundamentos relativos à mudança, foram discutidos os assuntos: organizações como sistemas sociais, o contexto das organizações, as estratégias organizacionais e os resultados de pesquisas de mudança estratégica em organizações de saúde. As mudanças ocorridas na Unimed estudada foram organizadas em três períodos estratégicos, refletindo os períodos distintos de gestão da organização. A interpretação e a análise das mudanças foram feitas por meio da classificação e do agrupamento por grupos de afinidades, possibilitando a identificação das seguintes dimensões de mudança: (1) Financeira e Jurídica, de cooperativa para operadora de planos de saúde; (2) Gestão, da administração médica para a administração profissional; (3) Marketing e Relacionamento, da assistência à doença para a promoção de saúde; (4) Produtos e Serviços, da venda de planos de saúde à oferta de um portfólio de serviços próprios, e; (5) Política, da atuação política local para a representatividade política no Sistema. Pode-se verificar que a organização passou por um momento de crise na primeira fase e, por uma série de mudanças que ocorreram de forma contínua e incremental nas fases seguintes, tendo como principais fatores de influência os processos de eleição política dos dirigentes médicos e a regulação exercida pela Agência Nacional de Saúde (ANS)
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