Relevant bibliographies by topics / Graphic brand

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Academic literature on the topic 'Graphic brand'

Author: Grafiati

Published: 4 June 2021

Last updated: 8 February 2022

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Journal articles on the topic "Graphic brand"

Akbar, Sascorio Ade, Amata Fami, and Novi Asri Maharani. "Pembuatan Motion Graphic Sebagai Media Informasi Bagi Pengunjung Di PT Pembangunan Jaya Ancol." Jurnal Sains Terapan 9, no. 1 (2019): 17–26. http://dx.doi.org/10.29244/jstsv.9.1.17-26.

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ABSTRACT This final assignment was created with the aim of making multimedia content in the form of motion graphics. The content is expected to be an alternative content for Taman Impian Jaya Ancol which is published to its visitors, especially for increasing their brand value. The Production of Motion Graphics as an Information Media for Visitors at PT Pembangunan Jaya Ancol were using my own development method. The results of this final assignment were in the form of six video products in the form of motion graphics and two of them as information media for Taman Impian Jaya Ancol’s vis

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Bowen, Robert J., and Thomas J. Castle. "Evaluating graphic design: The “brand X” method." Performance + Instruction 26, no. 3 (1987): 10–13. http://dx.doi.org/10.1002/pfi.4160260307.

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Ratcliffe, Jason. "Using graphic design to convey your brand." Journal of Aesthetic Nursing 10, no. 7 (2021): 326–27. http://dx.doi.org/10.12968/joan.2021.10.7.326.

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In this article, Jason Ratcliffe discusses how a specific type of graphic design can convey a style about your brand and generate interest and attention that will encourage audiences to read articles and blogs

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Escudero Fernández, Sofía. "Proposed theoretical model for brand name acceptance analysis in new markets." ESIC MARKET Economic and Business Journal, Volume 50, Issue 2 (May 1, 2019): 341–64. http://dx.doi.org/10.7200/esicm.163.0502.3.

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Objective: Determining how and in what way the brand communicates in retail outlets and how the different parameters affect the product’s communication and perception is a key part of business strategy. Identifying how the brand name is perceived is a fundamental phase of an SME’s marketing strategy for products in new markets. Methodology: This paper describes a theoretical analysis model of the components of a brand that influence its communication and affect the consumers’ perception at sales outlets. Results: The model was able to clarify the relevant external factors, especially those ass

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Kootstra, Gert, and Jos Vink. "Measuring the Future Brand Effect of Graphic Design." Design Management Review 18, no. 4 (2010): 81–89. http://dx.doi.org/10.1111/j.1948-7169.2007.tb00098.x.

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Fontaine, Lisa, and Susan L. Bradbury. "Providing brand guidance for independent businesses:." Interdisciplinary Journal of Signage and Wayfinding 2, no. 1 (2018): 5–33. http://dx.doi.org/10.15763/issn.2470-9670.2017.v2.i1.a16.

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If downtown retail districts are to compete with franchise-heavy commercial districts and malls, their small independent businesses must communicate a vibrant, alternative message through graphic identities. The identity that represents each business is the most important aspect of this message, and it needs to be planned and implemented with great care. Based upon our research we propose ways to assist business owners and communities with graphic messaging and its application to signage by providing the communication guidance that is missing in design standards and sign regulations. Through a

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TJANDRAWIBAWA, PAULINA. "MOTIF TEKSTIL SEBAGAI VALUE PROPOSITION KOLEKSI BRAND FESYEN YANG MARKETABLE." Serat Rupa Journal of Design 2, no. 1 (2018): 26. http://dx.doi.org/10.28932/srjd.v2i1.475.

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Fashion industry in Indonesia is increasing from year to year and so does the competition between fashion brands. The Indonesian Creative industry players by 2020 to grow by 8.4 million and dominated by young adults. With the many fashion brands that emerge, a brand needs more value propositions to make their product stand out and marketable. This journal will present how graphic motif on textile can be used by fashion brands as their product’s value proposition and convert it into marketable products. Research method will be presents through qualitative method in the form of direct interview

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Muressama Viagem, Salomão António. "A marca olfativa no novo código da propriedade industrial de Moçambique." Revista Electrónica de Direito, no. 2 (June 2019): 185–204. http://dx.doi.org/10.24840/2182-9845_2019-0002_0008_.

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The most recent Industrial Property Code of Mozambique (CPIM), approved by Decree 41/2015 of 31 December, brought, among other innovations in the field of trademarks, the consecration of the olfactory brand, one of the "new complex in terms of distinctive capacity and graphic representation, the latter being a very controversial aspect in the field of registration assumptions of the new brands. Although the problem of graphic representation has been circumvented by the European Union trademark law in accordance with its new Trademark Directive ( (EU) 15/2436 of Parliament and Council of 16 Dec

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Aqmarina Ardani, Nurul. "Perancangan Desain Komunikasi Visual Dalam Bentuk Kampanye Instagram “Apresiasi Kerja Desainer”." AKSA: JURNAL DESAIN KOMUNIKASI VISUAL 2, no. 1 (2020): 203–23. http://dx.doi.org/10.37505/aksa.v2i1.16.

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The working fee of graphic designers is still being felt to be very low because there is no appreciation from business owners and also from the public. To increase the appreciation, there have been many campaigns regarding the appreciation of the work of graphic designers on social media Instagram with positive reviews, but many graphic designers said that there is still no change. The author then tried to analyze some of the shortcomings of these campaigns and tried to add new strategies. The author hoped that the new campaign with the new communication strategy could deliver better message t

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Cañete, Anna Marie, Ming Chieh Hsu, and Cheh-Ping Chen. "Prominence of Brand-related Visual Graphic Contents in Advergames." International Journal of Visual Design 7, no. 2 (2014): 25–36. http://dx.doi.org/10.18848/2325-1581/cgp/v07i02/38736.

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Dissertations / Theses on the topic "Graphic brand"

Carvalho, de Almeida Pedro Alexandre Santos. "Brand archives : the rescuing of locally specific brand imagery as a graphic design response to the globalization of visual identity." Thesis, University of the Arts London, 2012. http://ualresearchonline.arts.ac.uk/5689/.

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Visual identity can be understood as the result of the application of graphic design methods aimed at inter-brand differentiation, which paradoxically is leading to “homogenizing identities” (Bell, 2004). The globalization of visual identity is a phenomenon that can be observed not only among global brands competing with each other, but also in locally specific heritage brands that relinquish distinctive elements of their identity to resemble the global. In many cases, their specificities end up being distorted, blurred, or lost, and the richness of what is historically and culturally unique a

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Faustino, Ana Rita de Figueiredo Teixeira. "Design de comunicação como estágio curricular na empresa Label Brand Studio." Master's thesis, Universidade de Lisboa. Faculdade de Arquitetura, 2014. http://hdl.handle.net/10400.5/8105.

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Robakowska, Martyna. "Grafisk profilering som en del avvarumärkesarbetet." Thesis, Högskolan Dalarna, Grafisk teknik, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:du-5060.

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A strong brand can help a company to be easier to recognize and be remembered by their customers. Part of branding is to create a visual appearance which is called a graphic profile and contains information on for instance a logo, colours or typography.The objective of this thesis was to create a graphic profile for Stjørdal Tannhelsesenter that could serve as a base for a brand work in the future. It was important to analyze how the clinic wants to be perceived and how it is perceived today. The methods used to carry out this study were questionnaires, researches and a focus group.The work re

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Hardie, Kirsten. "Fictitious people as food brand icons : their role and visual representation in contemporary international food packaging." Thesis, University of Brighton, 2014. https://research.brighton.ac.uk/en/studentTheses/32fd3047-c4e1-4133-a4f0-e0457a0ce4d0.

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This thesis focuses upon fictitious people as food brand icons and their role and visual representation in contemporary international food packaging. It presents a new lens that focuses upon the visual reading of examples. Through comparative analysis of historical and contemporary British, Canadian and American examples primarily, ones that share comparable roles and visual characteristics, the study considers its hypothesis: a common visual formula operates across time and cultures in the creation and enduring omnipresence of icons that appear as real. It considers how shared visual codes pr

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Salih, Dania. "Brand Image and Self Image: A study on the semiotics behind Victoria’s Secret’s visual communication and its impact on its target audience." Thesis, Malmö högskola, Fakulteten för kultur och samhälle (KS), 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-22829.

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This essay explores how a brand’s image affects consumers’ self-image through acase study of the lingerie brand Victoria’s Secret in order to reflect over the role ofgraphic designers as visual communicators in society. The study conducts a semioticanalysis of the brand and a qualitative research consisting of interviews and a focusgroup of a selection of women within the brand’s target audience. The conclusion isthat Victoria’s Secret, through its models, contributes to an unrealistic feminineideal that the study participants’ self-image was perceptibly affected by. Whileperception is persona

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Björkman, Anna. "Logotypens relationer - att designa en logotyp för ett undervarumärke." Thesis, Linköpings universitet, Medie- och Informationsteknik, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-150559.

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The purpose of this study is to create a new logotype for the student-run organisation LinTek Näringsliv (LinTek Corporate Relations), a sub-brand of the Union of Science and Technology Students at Linköping University, by means of research through design. The course of the design work followed a defined process and began with a pre-study, establishing the groups current situation, their value words and wishes for the design. After a time an evaluation, in the form of a questionnaire distributed to the target audience, was made to review whether the new logotype had achieved its goals. The re

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Boonkasemsanti, Isariya. "Design Guideline for Cross-Cultural Branding : A case for Thai Dessert Brand in Cincinnati." University of Cincinnati / OhioLINK, 2015. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1439300866.

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Ekelund, Michaela. "Dagens färgstärka apotek - En kvalitativ studie om hur Apoteket AB arbetar med visuell och digital kommunikation." Thesis, Malmö högskola, Fakulteten för teknik och samhälle (TS), 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-20701.

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År 2009 upphörde apoteksmonpolet i Sverige och Apoteket AB blev därmed mer konkurrensutsatt än någonsin. Det resulterade även i att deras behov av att särskilja sig från de nystartade kedjorna och butikerna ökade rejält och därför fick företagets varumärke, kommunikationsstrategier och val av kommunikationskanaler mycket stor betydelse. Syftet med denna studie har varit att undersöka hur Apoteket AB arbetar med visuell och digital kommunikation i butik och på webben för att stärka kundens uppfattning om företaget och varumärket. Studien ämnar även att undersöka hur Apote

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Olsén, Emma. "Redesign of a website and visual brand language : Development of a new website and graphic profile for an energy efficiency company." Thesis, Luleå tekniska universitet, Institutionen för ekonomi, teknik, konst och samhälle, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-83074.

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The project that is presented in this report is the result of a master thesis for the Industrial Design Engineering programme at Luleå University of Technology. The project was conducted towards and together with the company Leosol during the fall of 2020. For the past couple of years, Leosol has invested time and money into online advertisement. Their advertisement generates a greater visit flow onto their website; however, it rarely produces any bookings of their services. Leosol wants to increase the number of bookings done through their website. This master thesis is conducted to contribu

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Tavares, Inês Bacelos. "A identidade visual de uma marca : design de comunicação no atelier Torga Brand Lovers." Master's thesis, Universidade de Lisboa. Faculdade de Arquitetura, 2014. http://hdl.handle.net/10400.5/7948.

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Books on the topic "Graphic brand"

Grattaroti, Rosalie. International brand packaging awards. Rockport Publishers, 1993.

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Associates, Qua, ed. Brand environment design. BIS, 2004.

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ill, Di Giandimenico Carmine, ed. All-new x-factor: Not brand x. Marvel Worldwide, Incorporated, 2014.

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Slott, Dan. The Amazing Spider-Man :--Brand New Day.--{Vol. 1}. Marvel Enterprises, 2008.

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Logo design love: A guide to creating iconic brand identities. New Riders, 2010.

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Robial, Etienne. Canal+: Image graphique et identité visuelle = graphic image and visual identity. Canal+, 2001.

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Problem solved: A primer in design and communication. Phaidon, 2002.

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Carugati, Decio G. R. Brionvega: Designing emotion. Electa, 2003.

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Branding USA. Graphis, 2006.

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editor, Jenkinson Anna, ed. Tasty stories: Legendary food brands and their typefaces. Luster, 2014.

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Book chapters on the topic "Graphic brand"

Rijo, Cátia. "Graphic Expression and Semantic Analyze on Brand Mark Creation." In Springer Series in Design and Innovation. Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-55700-3_5.

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Si, Zhanjun, Ying Wang, and Lu Zhang. "Research on Color Reproduction Ability of Mainstream Brand Mobile Phone." In Advanced Graphic Communications, Packaging Technology and Materials. Springer Singapore, 2015. http://dx.doi.org/10.1007/978-981-10-0072-0_13.

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Liu, Yan, Ping Gu, and Songtao Li. "Research on Reproduction of Brand Colors Based on Hi-Fi Color Printing." In Advances in Graphic Communication, Printing and Packaging. Springer Singapore, 2019. http://dx.doi.org/10.1007/978-981-13-3663-8_23.

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Ribas Gomez, Luiz Salomão, and Valéria Casaroto Feijó. "Territorial Brand Graphic Interface Management in Mobile Applications Focused on User Experience." In Design, User Experience, and Usability. User Experience Design for Diverse Interaction Platforms and Environments. Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-07626-3_30.

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Raposo, Daniel, Rogério Ribeiro, Mariana Amaral, Fernando Moreira da Silva, and Juan Ramón Martin Sanromán. "The Brand Mark Competitors Map as Visual Research Tool. Using Graphic and Symbolic Data in the Brand Visual Identity Project." In Advances in Ergonomics in Design. Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-20227-9_9.

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Raposo, Daniel, Catarina Laginha, João Neves, José Silva, and Fernando Moreira da Silva. "Methodology of Analysis of Brand Visual Identity of Food Products: Comprehension and Valuation of Graphic Signs." In Advances in Ergonomics in Design. Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-20227-9_18.

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da Silva, João Carlos Riccó Plácido, Luis Carlos Paschoarelli, and José Carlos Plácido da Silva. "The Teaching Method of Graphic Design in Brazil, Methodology of Brand Development and Their Market Outcomes." In Communications in Computer and Information Science. Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-21380-4_73.

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Raposo, Daniel, João Neves, José Silva, and Catarina Laginha. "The Contribute of Graphic Style and Connotations to Memorability of Brand Marks from Agri-Food Sector." In Advances in Ergonomics in Design. Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-41983-1_59.

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da Silva, João Carlos Riccó Plácido, Luis Carlos Paschoarelli, Valéria Ramos Friso, and José Carlos Plácido da Silva. "Evaluation of Graphic Brands Developed with a Targeted Method by Specialists Through Informational Ergonomics." In Advances in Human Factors in Communication of Design. Springer International Publishing, 2018. http://dx.doi.org/10.1007/978-3-319-93888-2_11.

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da Silva, João Carlos Riccó Plácido, Luis Carlos Paschoarelli, Valéria Ramos Friso, and José Carlos Plácido da Silva. "The Development of an Online Questionnaire for End Users About the Visual Perception of Informational Ergonomics and Its Attributes in Graphic Brands." In Advances in Usability, User Experience and Assistive Technology. Springer International Publishing, 2018. http://dx.doi.org/10.1007/978-3-319-94947-5_62.

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Conference papers on the topic "Graphic brand"

Raposo, Daniel. "The graphic speech of the Brand." In 9th Conference of the International Committee for Design History and Design Studies. Editora Edgard Blücher, 2014. http://dx.doi.org/10.5151/despro-icdhs2014-0063.

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JI, Xianghong, and Wanyu Song. "Research on Graphic Integration Application in Tmall Brand Image." In 2020 3rd International Conference on Humanities Education and Social Sciences (ICHESS 2020). Atlantis Press, 2020. http://dx.doi.org/10.2991/assehr.k.201214.582.

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Oktavianti, Endina, and Condra Antoni. "Motion Graphic Production to Increase Brand Awareness of Local Newspaper: A Case Study." In The International Conference on Applied Economics and Social Science. SCITEPRESS - Science and Technology Publications, 2020. http://dx.doi.org/10.5220/0010356400850093.

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CARDOSO, Helder, and Richard PERASSI. "Place branding: graphic design’s participation in strategic management and brand identity of the cities." In Design frontiers: territories, concepts, technologies [=ICDHS 2012 - 8th Conference of the International Committee for Design History & Design Studies]. Editora Edgard Blücher, 2014. http://dx.doi.org/10.5151/design-icdhs-044.

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Chen, Tien-Li, Fang-Ming Pan, and Jen-Hui Tsai. "Co-brand strategy of evaluation of visual images in furniture design: Jimmy S.P.A. and STRAUSS as examples." In 2012 International Conference on Graphic and Image Processing, edited by Zeng Zhu. SPIE, 2013. http://dx.doi.org/10.1117/12.2010124.

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Wang, Pingshan, and Anxia Wang. "Analysis of Intangible Heritage Image Design and Brand Integration Design Based on Computer Graphic Design." In 2021 IEEE Asia-Pacific Conference on Image Processing, Electronics and Computers (IPEC). IEEE, 2021. http://dx.doi.org/10.1109/ipec51340.2021.9421076.

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Franken, Gregor. "Packaging design and testing by eye tracking." In 10th International Symposium on Graphic Engineering and Design. University of Novi Sad, Faculty of technical sciences, Department of graphic engineering and design,, 2020. http://dx.doi.org/10.24867/grid-2020-p38.

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The importance of packaging design has been increasing in today’s competitive world. Approximately 70% of purchasing decisions are made in a store. Over 60% of purchasing decisions are based on packaging; the actual shopping is thus the final chance for the packaging to attract the buyer. Packaging has between 2 and 3 seconds to convince the buyer. In addition to the appearance of the individual packages, the appearance of brand packaging is important. We compared different designs of packages. Finally, we placed individual packages on the shelves in a store and carried out measurement of in-s

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VANAGIENĖ, Vitalija. "NEW BRAND EQUITY ASPECT: THE EXAMPLE OF NEW CANDY PRODUCT CONSISTENCY QUALITY EQUITY." In RURAL DEVELOPMENT. Aleksandras Stulginskis University, 2018. http://dx.doi.org/10.15544/rd.2017.247.

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The methodology of study is based on a new educational thinking – to use analytics to build ideas and make them better. The article analyzes the equity of a new product in terms of consistency of the equity of a new brand. The aim of the study - to identify the new product's consistency quality importance on the new brand equity when the customer chooses a new product (the example: candy in boxes). Theoretical study was based on the analysis of scientific literature, synthesis, logical generalisation, graphic modeling and a survey (2017 (n = 416)). Analysing the equity of the new product consi

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Wang, Xian, and Jinqiao Wang. "Brand Image Detection in Broadcast Video Streams." In 2013 Seventh International Conference on Image and Graphics (ICIG). IEEE, 2013. http://dx.doi.org/10.1109/icig.2013.173.

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Bombonato, Leonardo, Guillermo Camara-Chavez, and Pedro Silva. "Real-Time Single-Shot Brand Logo Recognition." In 2017 30th SIBGRAPI Conference on Graphics, Patterns and Images (SIBGRAPI). IEEE, 2017. http://dx.doi.org/10.1109/sibgrapi.2017.24.

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