Log in

Relevant bibliographies by topics / Graphic brand / Dissertations / Theses

To see the other types of publications on this topic, follow the link: Graphic brand.

Dissertations / Theses on the topic 'Graphic brand'

Author: Grafiati

Published: 4 June 2021

Last updated: 8 February 2022

Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles

Select a source type:

Consult the top 50 dissertations / theses for your research on the topic 'Graphic brand.'

Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.

You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.

Browse dissertations / theses on a wide variety of disciplines and organise your bibliography correctly.

1

Carvalho, de Almeida Pedro Alexandre Santos. "Brand archives : the rescuing of locally specific brand imagery as a graphic design response to the globalization of visual identity." Thesis, University of the Arts London, 2012. http://ualresearchonline.arts.ac.uk/5689/.

Full text

Abstract:

Visual identity can be understood as the result of the application of graphic design methods aimed at inter-brand differentiation, which paradoxically is leading to “homogenizing identities” (Bell, 2004). The globalization of visual identity is a phenomenon that can be observed not only among global brands competing with each other, but also in locally specific heritage brands that relinquish distinctive elements of their identity to resemble the global. In many cases, their specificities end up being distorted, blurred, or lost, and the richness of what is historically and culturally unique a

APA, Harvard, Vancouver, ISO, and other styles

2

Faustino, Ana Rita de Figueiredo Teixeira. "Design de comunicação como estágio curricular na empresa Label Brand Studio." Master's thesis, Universidade de Lisboa. Faculdade de Arquitetura, 2014. http://hdl.handle.net/10400.5/8105.

Full text

APA, Harvard, Vancouver, ISO, and other styles

3

Robakowska, Martyna. "Grafisk profilering som en del avvarumärkesarbetet." Thesis, Högskolan Dalarna, Grafisk teknik, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:du-5060.

Full text

Abstract:

A strong brand can help a company to be easier to recognize and be remembered by their customers. Part of branding is to create a visual appearance which is called a graphic profile and contains information on for instance a logo, colours or typography.The objective of this thesis was to create a graphic profile for Stjørdal Tannhelsesenter that could serve as a base for a brand work in the future. It was important to analyze how the clinic wants to be perceived and how it is perceived today. The methods used to carry out this study were questionnaires, researches and a focus group.The work re

APA, Harvard, Vancouver, ISO, and other styles

4

Hardie, Kirsten. "Fictitious people as food brand icons : their role and visual representation in contemporary international food packaging." Thesis, University of Brighton, 2014. https://research.brighton.ac.uk/en/studentTheses/32fd3047-c4e1-4133-a4f0-e0457a0ce4d0.

Full text

Abstract:

This thesis focuses upon fictitious people as food brand icons and their role and visual representation in contemporary international food packaging. It presents a new lens that focuses upon the visual reading of examples. Through comparative analysis of historical and contemporary British, Canadian and American examples primarily, ones that share comparable roles and visual characteristics, the study considers its hypothesis: a common visual formula operates across time and cultures in the creation and enduring omnipresence of icons that appear as real. It considers how shared visual codes pr

APA, Harvard, Vancouver, ISO, and other styles

5

Salih, Dania. "Brand Image and Self Image: A study on the semiotics behind Victoria’s Secret’s visual communication and its impact on its target audience." Thesis, Malmö högskola, Fakulteten för kultur och samhälle (KS), 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-22829.

Full text

Abstract:

This essay explores how a brand’s image affects consumers’ self-image through acase study of the lingerie brand Victoria’s Secret in order to reflect over the role ofgraphic designers as visual communicators in society. The study conducts a semioticanalysis of the brand and a qualitative research consisting of interviews and a focusgroup of a selection of women within the brand’s target audience. The conclusion isthat Victoria’s Secret, through its models, contributes to an unrealistic feminineideal that the study participants’ self-image was perceptibly affected by. Whileperception is persona

APA, Harvard, Vancouver, ISO, and other styles

6

Björkman, Anna. "Logotypens relationer - att designa en logotyp för ett undervarumärke." Thesis, Linköpings universitet, Medie- och Informationsteknik, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-150559.

Full text

Abstract:

The purpose of this study is to create a new logotype for the student-run organisation LinTek Näringsliv (LinTek Corporate Relations), a sub-brand of the Union of Science and Technology Students at Linköping University, by means of research through design. The course of the design work followed a defined process and began with a pre-study, establishing the groups current situation, their value words and wishes for the design. After a time an evaluation, in the form of a questionnaire distributed to the target audience, was made to review whether the new logotype had achieved its goals. The re

APA, Harvard, Vancouver, ISO, and other styles

7

Boonkasemsanti, Isariya. "Design Guideline for Cross-Cultural Branding : A case for Thai Dessert Brand in Cincinnati." University of Cincinnati / OhioLINK, 2015. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1439300866.

Full text

APA, Harvard, Vancouver, ISO, and other styles

8

Ekelund, Michaela. "Dagens färgstärka apotek - En kvalitativ studie om hur Apoteket AB arbetar med visuell och digital kommunikation." Thesis, Malmö högskola, Fakulteten för teknik och samhälle (TS), 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-20701.

Full text

Abstract:

År 2009 upphörde apoteksmonpolet i Sverige och Apoteket AB blev därmed mer konkurrensutsatt än någonsin. Det resulterade även i att deras behov av att särskilja sig från de nystartade kedjorna och butikerna ökade rejält och därför fick företagets varumärke, kommunikationsstrategier och val av kommunikationskanaler mycket stor betydelse. Syftet med denna studie har varit att undersöka hur Apoteket AB arbetar med visuell och digital kommunikation i butik och på webben för att stärka kundens uppfattning om företaget och varumärket. Studien ämnar även att undersöka hur Apote

APA, Harvard, Vancouver, ISO, and other styles

9

Olsén, Emma. "Redesign of a website and visual brand language : Development of a new website and graphic profile for an energy efficiency company." Thesis, Luleå tekniska universitet, Institutionen för ekonomi, teknik, konst och samhälle, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-83074.

Full text

Abstract:

The project that is presented in this report is the result of a master thesis for the Industrial Design Engineering programme at Luleå University of Technology. The project was conducted towards and together with the company Leosol during the fall of 2020. For the past couple of years, Leosol has invested time and money into online advertisement. Their advertisement generates a greater visit flow onto their website; however, it rarely produces any bookings of their services. Leosol wants to increase the number of bookings done through their website. This master thesis is conducted to contribu

APA, Harvard, Vancouver, ISO, and other styles

10

Tavares, Inês Bacelos. "A identidade visual de uma marca : design de comunicação no atelier Torga Brand Lovers." Master's thesis, Universidade de Lisboa. Faculdade de Arquitetura, 2014. http://hdl.handle.net/10400.5/7948.

Full text

APA, Harvard, Vancouver, ISO, and other styles

11

Lindholm, Sandra, and Pernilla Widelund. "Att skapa en konceptdesign av en webbplats för ett evenemang : Att ta fram en design av en webbplats med en grafisk identitet ur ett marknadsperspektiv." Thesis, Södertörns högskola, Institutionen för naturvetenskap, miljö och teknik, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-19403.

Full text

Abstract:

Internet and social media have opened up new possibilities for companies and organisations tocommunicate their brand. It only takes a few seconds to communicate the message of a website to theuser. This indicates the importance of having the intended message of the website communicated clearlyin order to give the user a correct impression of the company or the organisation. When it comes to theconcept design of a website, it’s important that all different parts is presented uniformly. This reportdescribes the process and the end product of a concept design for a food event. The concept designi

APA, Harvard, Vancouver, ISO, and other styles

12

Ghidoni, Amanda. "Att lägga märke till ett varumärke." Thesis, Malmö högskola, Fakulteten för kultur och samhälle (KS), 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-22461.

Full text

Abstract:

The project aims to explore how strong brands are built and what they consist of. I will focus on the subject fashion magazine, ambassadors and the different parts that a magazine consists of. Based on the information from research and literature I’m re-designing the Swedish fashion magazine Solo.

APA, Harvard, Vancouver, ISO, and other styles

13

Junior, Jair Alves da Silva. "Identidades visuais flexíveis: das origens ao projeto." Universidade de São Paulo, 2015. http://www.teses.usp.br/teses/disponiveis/16/16134/tde-08092015-155954/.

Full text

Abstract:

A pesquisa propõe uma investigação exploratória das identidades visuais flexíveis por meio de três etapas: definição de termos e classificações; investigação histórica; e estudo de casos e de processos. Na primeira fase, por meio da revisão bibliográfica, as identidades visuais são contextualizadas e conceitos, definições, termos e classificações empregados por designers e acadêmicos são apresentados; ao final, é sugerida uma proposta de terminologia e de classificação. A etapa seguinte consiste na investigação histórica das origens das marcas convencionais bem como na apresentação de indícios

APA, Harvard, Vancouver, ISO, and other styles

14

Nordling, Elsa, and Emma Brink. "Hur en grafisk profil gestaltar en mänsklig känsla för exponering i en digital värld." Thesis, Tekniska Högskolan, Högskolan i Jönköping, JTH, Datateknik och informatik, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-31285.

Full text

Abstract:

Syfte – Den ökade användningen av internet har lett till en mängd olika riktlinjer kring hur den mänskliga faktorn bäst ska tas hänsyn till på internet, utan stöd av forskning. Vidare har grafiska profiler fastnat i tiden före internets existens vilket gör att organisationer missar möjligheten till att fånga målgrupper, höja grafiska profiler och bygga ömsesidigt fördelaktiga interaktiva relationer. Därmed är syftet med denna studie: Att öka kunskap om hur grafiska profiler kan utstråla mänsklighet i den digitala världen. För att kunna besvara syftet har det brutits ned

APA, Harvard, Vancouver, ISO, and other styles

15

Fagerudd, Sofi, and Jenny Winbom. "När strategi blir design : Företags drivkrafter bakom grafiska profilbyten." Thesis, Södertörns högskola, Institutionen för samhällsvetenskaper, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-24322.

Full text

Abstract:

Graphic profiles are a part of companies’ brand expressions. The graphical values reflect the brand values the business wants to convey. They consist of different graphic elements such as logo, company sign, colour schemes, templates, rules, fonts, pictograms, formats and references to how different graphic elements should look, for example, business cards, signs and materials for websites. This thesis aims to examine why firms choose to replace their graphic profiles by studying their underlying motivations. To investigate this, four companies have been studied along with two agencies working

APA, Harvard, Vancouver, ISO, and other styles

16

Šiškutė, Lina. "Prekės ženklo psichologinės galios ir jo grafinės raiškos sąsajos." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2013. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2013~D_20131122_113243-95316.

Full text

Abstract:

Prekės ženklo grafinės raiškos ryšys su vartotojo psichologiniu galios poreikiu prekių ženkluose. Prekės ženklo grafikos reikšmių suvokimo ir įsisavinimo procesai.<br>Links between brand’s graphic expression and user's need for psychological power in brand. Comprehension and absorption processes of brand’s graphic values.

APA, Harvard, Vancouver, ISO, and other styles

17

King, Larrie Leon Jr. "Private Labels and Personal Care: A Focus on Store Brand Package Design, Branding Design and Consumer Attitudes Towards Private Label Personal Care Products." Kent State University / OhioLINK, 2014. http://rave.ohiolink.edu/etdc/view?acc_num=kent1400330956.

Full text

APA, Harvard, Vancouver, ISO, and other styles

18

Hellström, Björn, and Lina Stenström. "Från Colosseum till Allianz Arena : En explorativ studie om processen att förändra ett företags grafiska profil." Thesis, Södertörn University College, School of Business Studies, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-3595.

Full text

Abstract:

<p>The strategy when you change the visual part of the brand identity is often referred to as Corporate rebranding and is seen as a good way to show that a company has undergone a change. Despite high risks and high costs, this strategy has become more common and there are companies today who make the choice to change an already well-known graphic profile. This phenomenon is what underlies this essay’s problem statement: Why does a company with an already well-known graphic profile choose to change it and how does the process behind the change occur? In what way have the company’s customers re

APA, Harvard, Vancouver, ISO, and other styles

19

Norrby, Jenny, and Therese Tingström. "Konsten att skapa ett framgångsrikt modevarumärke." Thesis, Högskolan i Borås, Institutionen Textilhögskolan, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-16340.

Full text

Abstract:

Syfte: Vi vill ta reda på vad som gör ett varumärke i modebranschenstarkt, samt hur ett företag bör agera för att åstadkomma det.Metod: Vi har använt oss av en kvalitativ ansats och har genom sjupersonliga intervjuer samlat in vårt empiriska material. Genom enabduktiv metod har vi undersökt om empiri och teoriöverensstämmer. Vi har sedan utgått från vår frågeställning ochfört en diskussion.Slutsatser: För att skapa ett starkt varumärke inom modebranschen är detviktigt att vara konsekvent i sitt uttryck. Produkten ochvarumärkesidentiteten måste samspela, även då produkten förnyas,och identitete

APA, Harvard, Vancouver, ISO, and other styles

20

De, Ferrari Lorena. "Visual identity of urban international destinations: typological analysis of the city logo and study of its value for city branding." Doctoral thesis, Universitat Pompeu Fabra, 2019. http://hdl.handle.net/10803/668177.

Full text

Abstract:

Several cities are not using the logo as an instrument for enhancing the city brand. They made a logo without working on their city brand; therefore, these cities do not have a positioning strategy. Conversely, some cities have worked on their city brand but left their logo as the last priority. A brand's first identification is the logo. Logos adhere to people's minds and are a gateway to the brand since they work as a synthesis of the brand's values. However, a key question emerges, that is, whether city brands are taking advantage of this valuable tool. This research re-evaluates the role o

APA, Harvard, Vancouver, ISO, and other styles

21

Pinheiro, Ana Catarina Almeida. "O contributo do design para a imagem corporativa das IPSS's." Master's thesis, Univesridade de Lisboa. Faculdade de Arquitetura, 2015. http://hdl.handle.net/10400.5/10747.

Full text

APA, Harvard, Vancouver, ISO, and other styles

22

Köpmans, Anna. "Grafisk profil till ett företag som tillverkar handgjorda textilprodukter av naturmaterial : Hur kan en hemsida kommunicera ett varumärke?" Thesis, Högskolan Dalarna, Grafisk teknologi, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:du-10656.

Full text

Abstract:

Målet med detta examensarbete var att skapa en grafisk profil till företaget Lyst Form AB som bedriver större delen av sin affärsverksamhet via en hemsida. Företaget säljer handgjorda kläder och accessoarer i lintyg. En teoretisk del i arbetet tar upp hur varumärket kan kommuniceras genom hemsidan. Den grafiska profilen utformades utifrån företagets identitet. Det är viktigt att företaget speglas på ett korrekt sätt. Ett företags identitet kan beskrivas som organisationens själ och den visas utåt i form av bland annat den grafiska profilen. Denna ses därför som en viktig identitetsbärare och d

APA, Harvard, Vancouver, ISO, and other styles

23

Påls, Helena. "Strategier för presentationav arbetsprover inom grafiskdesign : hur en arbetssökande grafiskdesigner bäst ”säljer sig själv” tillanställning." Thesis, Högskolan Dalarna, Grafisk teknologi, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:du-19265.

Full text

Abstract:

För att få drömjobbet inom en konkurrenskraftig bransch som grafiskdesign krävs det lilla extra. Syftet med denna undersökning är att ta redapå vad detta extra är och därigenom underlätta för arbetssökandegrafiska designers på vägen till drömjobbet.Genom tre djupgående intervjuer med anställda på medelstora byråer iMellansverige undersöktes vad arbetsgivare uppskattar och förväntar sigav en arbetssökande grafisk designer. Frågeställningen behandladeportfolions framtid med branschens digitalisering som bakgrund, samthur en arbetssökande fångar arbetsgivarens intresse.Resultatet visar att även o

APA, Harvard, Vancouver, ISO, and other styles

24

Lundquist, Maja, and Sanna Mogren. "Att hitta rytmen för ett unikt uttryck : En kvantitativ innehållsanalys av hälso- och sjukvårdens visuella uttryck." Thesis, Karlstads universitet, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-72965.

Full text

Abstract:

Det här projektet utfördes på uppdrag av hälsovårdsföretaget Din Rytm med syftet att ta fram en enhetlig visuell profil anpassad till företagets webbplats som samstämmer med och kommunicerar verksamheten. För att den visuella profilen skulle hålla sig till branschen och nå särprägel studerades det visuella uttrycket på webbplatser inom Din Rytms branschområde: hälso- och sjukvårdsbranschen med tjänster kring kvinnokroppen. Den visuella profilen skulle även spegla verksamheten, därför definierades varumärkets vision, identitet och värdeord som stod för en viktig del i ut

APA, Harvard, Vancouver, ISO, and other styles

25

Kapounková, Andrea. "Vizuální styl ZŠ a MŠ Brno." Master's thesis, Vysoká škola ekonomická v Praze, 2016. http://www.nusl.cz/ntk/nusl-205614.

Full text

Abstract:

This Master´s Thesis deals with the visual style of Elementary school and Kindergarten Brno, Blažkova 9, state-funded institution with the main emphasis on its logo. The thesis also concentrates on the form of corporate identity, culture, image and corporate design in terms of graphic theory and on the comparison of corporate brands of elementary schools of both the same and different localization throughout the republic. The monitoring of various elementary schools and their logos including their applications has been carried out as a basis for the thesis. In its conclusion the thesis present

APA, Harvard, Vancouver, ISO, and other styles

26

Kerret, Gwenaëlle de. "Identité visuelle de musées à Paris et New York : approche croisée en sociosémiotique et en recherche-action." Thesis, Paris 8, 2016. http://www.theses.fr/2016PA080029.

Full text

Abstract:

Université Paris 8 Gwenaëlle de KerretRÉSUMÉThéorisée dans un premier temps par les sciences de gestion et le marketing, la notion d’identité visuellecommence à être utilisée dans les institutions muséales. Mais pour un musée, elle recouvre des pratiques plusvariées que pour une marque commerciale : l’identité visuelle d’un musée comprend son design graphique(notamment le logotype), mais aussi son architecture et la mise en espace des collections, donnés à voircomme des images emblématiques. Au regard des sciences de l’information et de la communication, l’identitévisuelle peut être considérée

APA, Harvard, Vancouver, ISO, and other styles

27

Tarazona, Belenguer Nereida. "Identidad visual corporativa en las ONG: valoración del estado actual y propuestas de desarrollo futuro." Doctoral thesis, Universitat Politècnica de València, 2021. http://hdl.handle.net/10251/158738.

Full text

Abstract:

[ES] Actualmente nos encontramos rodeados de un sinfín de mensajes y estímulos visuales que cambian a un ritmo frenético que requieren de interactividad de forma inmediata. En este contexto, las empresas, organizaciones e instituciones se ven obligadas a trabajar su propia imagen y comunicación de forma eficaz, desde la disciplina de la identidad visual corporativa. También las organizaciones no gubernamentales (ONG) se han sumado a esta dinámica impulsadas por el aumento de la competencia en el sector y la necesidad de recabar recursos que les permitan continuar con su labor. El presente t

APA, Harvard, Vancouver, ISO, and other styles

28

Arntzen, Svensson Lena. "Re-design av Titanpriset : Hur man utformar en designlösning som tillfredsställer intressenternas behov." Thesis, Södertörns högskola, Institutionen för naturvetenskap, miljö och teknik, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-23567.

Full text

Abstract:

Det visuella uttrycket har länge varit viktigt inom grafisk formgivning eftersom det förmedlar så mycket mer än ögat ser. Ett varumärke representerar inte bara namnet på företaget utan också dess syfte och idé. Därför ska den visuella profilen utstrålar organisationens visioner på ett tydligt sätt och ge betraktaren en skön helhets upplevelse. Många gånger hjälper det att fräscha upp ett varumärkes visuella profil för att på så sätt kunna lansera företaget på nytt och i viss mån även öka dess konsumtion. Detta examensarbete redovisar för produktionen och designprocessen kring re-design av Sver

APA, Harvard, Vancouver, ISO, and other styles

29

Arve, Mårten. "Etablera er online eller dö : En grafisk utforskning av ett hantverksföretag med ändamål att etablera sig online." Thesis, Luleå tekniska universitet, Institutionen för ekonomi, teknik, konst och samhälle, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-86543.

Full text

Abstract:

I mitt examensarbete har jag valt att fokusera på att skapa en visuell identitet till mina föräldrarshantverksföretag och att etablera dem online. De har aldrig haft en grafisk identitet av någotslag, trots att de varit i branschen över 30 år. Den enda visuella identitet som existerat ärderas produkter, tomtarna, som fått tala för sig själva. Jag har därmed valt att bygga vidare påjust denna grund för att bibehålla deras varumärkesidentitet och genuinitet. Under arbetet harjag utvecklat en logotyp, en hemsida, skapat en närvaro på sociala medier på Facebook ochInstagram, designat ett utskick f

APA, Harvard, Vancouver, ISO, and other styles

30

Romero, Herrera Claudia Andrea. "Propuesta de manual digital con los lineamientos sobre educación nutricional y alimentaria de la marca Wawa Food." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2021. http://hdl.handle.net/10757/657369.

Full text

Abstract:

El presente proyecto consiste en analizar la marca Wawa Food y adaptar la información ya existente en su Programa Educativo Nutricional Cocinando como en casa a los nuevos formatos visuales y digitales. El objetivo general se basa en demostrar que el Diseño Gráfico aplicado a través de las áreas de conocimiento Identitaria, Persuasiva y Diseño de Información dirigido a padres y madres de familia, y cuidadores puede contribuir en su conocimiento de una adecuada educación nutricional y alimentaria para prevenir y/o tratar la anemia infantil en menores de tres años. Asimismo, la investigación

APA, Harvard, Vancouver, ISO, and other styles

31

Kvardová, Kateřina. "Ape Boards." Master's thesis, Vysoké učení technické v Brně. Fakulta výtvarných umění, 2012. http://www.nusl.cz/ntk/nusl-232353.

Full text

Abstract:

Ape Boards is my own newly formed label, which manufactures snowboards and kiteboards. For this thing I have proposed a substantial logotype, which has a function as a unifying element across the whole brand and designs boards. Website (www.apeboards.com). A first collection of snowboards and kiteboards from which I had made 7 pieces for a thesis. Designs do not 'mass' lust, because the objective is not a big production or promotion, but based on what I liked. From the minimalism through the color geometry to the gorillas, according to which the brand was named.

APA, Harvard, Vancouver, ISO, and other styles

32

Romberg, Minna, and Måsén Petra Johansson. "Är det dags att byta färg? : Vad tjänar varumärken på att bryta mot etablerade färgnormer?" Thesis, Södertörns högskola, Institutionen för ekonomi och företagande, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-16894.

Full text

Abstract:

Problem: Färg har en stor associativ inverkan hos individer och är därför en viktig faktor vid varumärkesbyggande. Inom olika produktkategorier finns starkt etablerade färgnormer som följs men nu ser vi en utveckling på den svenska marknaden där etablerade färgnormer börjar ifrågasättas. Vi frågar oss vilka fördelar denna normbrottsstrategi har och hur den inverkar på konsumenter. Kanske har färgteorierna spelat ut sin roll och att det är dags för varumärken att bryta mönstret för att nå framgång. Vår frågeställning är således: Hur associerar svenska konsumenter färg till olika känslor, produk

APA, Harvard, Vancouver, ISO, and other styles

33

Peña, Silvera Diana Miryan. "El poder de la gráfica popular limeña en la personalidad de una marca gastronómica." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2020. http://hdl.handle.net/10757/656196.

Full text

Abstract:

Este artículo analiza la gráfica popular limeña, como recurso en la estrategia de marca, y su vínculo con la construcción de la personalidad de una marca gastronómica, a través de una nueva identidad visual basada en elementos de la cultura popular criolla. Se utilizó una metodología cualitativa para analizar cómo los elementos que componen las pizarras construyen la identidad de Panchita, a través de la redefinición de su personalidad de marca. Se desarrollaron entrevistas semiestructuradas a 14 especialistas en el caso de estudio, que comprenden el contexto local, sus manifestaciones y desar

APA, Harvard, Vancouver, ISO, and other styles

34

Hanna, Maryna, and Nesia Coman. "Motion Graphics in Relation to Branding : An Exploratory Study." Thesis, Jönköping University, JTH, Industridesign, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-53818.

Full text

Abstract:

Nowadays, there are many trends and changes happening in the market industry, in order to cope with the rise of technologies. Brands are finding new, modern, and revolutionary ways in order to elevate their identities into new levels. Therefore, the adoption of motion graphics and videos yield remarkable improvements in marketing in general. The benefits of motion graphics and its impact on the field of design and marketing have attracted the attention of researchers and businesses around the world. This thesis focuses on the benefits of motion graphics in branding, and how it can add more val

APA, Harvard, Vancouver, ISO, and other styles

35

Ericson, Jessica, and Aurora Hammam. "Har den digitala pizzamenyn en genomtänkt stil? : En analys av lågprispizzeriors design av menyer." Thesis, Högskolan Dalarna, Informatik, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:du-34252.

Full text

Abstract:

Det finns studier som anger rekommendationer för att designa en väl utformad restaurangmeny. Syftet med rapporten är att undersöka om pizzeriapersonal och formgivare designar digitala pizzamenyer genom medvetna val utifrån de designprinciper och designrekommendationer som finns. Undersökningen är ett kvalitativt forskningsarbete där kartläggning har använts som strategi. Datainsamlingsmetoderna som har använts är litteratursökning, visuell innehållsanalys, gruppintervjuer och semistrukturerade intervjuer för att kunna besvara frågeställningarna. Resultaten från undersökningen påvisar bland ann

APA, Harvard, Vancouver, ISO, and other styles

36

Huang, Yu-Chang. "Foufou : using multimedia to promote a new product and establish a brand identity online /." Online version of thesis, 2009. http://hdl.handle.net/1850/8873.

Full text

APA, Harvard, Vancouver, ISO, and other styles

37

Olsson, Kristian. "Building a fire propagation system in real-time graphics." Thesis, Luleå tekniska universitet, Institutionen för konst, kommunikation och lärande, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-64249.

Full text

Abstract:

This report covers the creation of a dynamic fire propagation method for a real-time environment. The purpose is to see if it is possible to create a system that can control fire propagation behaviour and visual design based on some sort of simple parametrization, the purpose stems from the lack of a system to control and design a fire propagation scenario. To attain the results, a fire propagation method is devised based on the purpose of having a parameter based system, this method is created through the use of scripting in a real-time game engine to control visuals and behaviour of built in

APA, Harvard, Vancouver, ISO, and other styles

38

Baur, Ruedi. "Entre identité et identification : les valeurs civiques des systèmes de représentation publics." Thesis, Strasbourg, 2016. http://www.theses.fr/2016STRAC009/document.

Full text

Abstract:

Des premières fascinations des graphistes pour les notions de systèmes, en passant par l’introduction des approches liées au « corporate design » et à la « corporate identity », le renforcement progressif du « marketing », puis le basculement vers le « branding » et la mise en valeur artificielle des marques, la recherche rend compte de l’évolution des représentations d’institutions, d’événements et de collectivités publics, entre les années 1970 et 2010. Cette chronologie des approches dominantes est analysée en écho à celle d’une série d’expérimentations personnelles liées à une approche qui

APA, Harvard, Vancouver, ISO, and other styles

39

Seabra, Margarida Maria Ortigão Ramos. "A coerência gráfica do design de comunicação da identidade visual." Master's thesis, Universidade de Lisboa, Faculdade de Arquitetura, 2017. http://hdl.handle.net/10400.5/13876.

Full text

Abstract:

Dissertação de Mestrado em Design, com a especialização em Design de Comunicação, apresentada na Faculdade de Arquitetura da Universidade de Lisboa para obtenção do grau de Mestre.<br>Por ocasião da finalização do mestrado em Design de Comunicação, surge a necessidade e o desejo da realização de um estágio dentro da área. O principal objetivo no decorrer do estágio foi atingir resultados sobre a temática da identidade visual que possam vir a ser úteis para os profissionais da área do design. Para além disto, foi uma forma de aplicar todos os conhecimentos adquiridos no percurso académico da me

APA, Harvard, Vancouver, ISO, and other styles

40

Cockerton, John William. "Canonical bases and piecewise-linear combinatorics." Thesis, University of Warwick, 1995. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.309895.

Full text

APA, Harvard, Vancouver, ISO, and other styles

41

Ison, Molly Elizabeth. "Two Aspects of Topology in Graph Configuration Spaces." Thesis, Virginia Tech, 2005. http://hdl.handle.net/10919/29214.

Full text

Abstract:

A graph configuration space is generated by the movement of a finite number of robots on a graph. These configuration spaces of points in a graph are topologically interesting objects. By using local, combinatorial properties, we define a new classification of graphs whose configuration spaces are pseudomanifolds with boundary. In algebraic topology, graph configuration spaces are closely related to classical braid groups, which can be described as fundamental groups of configuration spaces of points in the plane. We examine this relationship by finding a presentation for the fundamental group

APA, Harvard, Vancouver, ISO, and other styles

42

Chettih, Safia. "Dancing in the stars| Topology of non-k-equal configuration spaces of graphs." Thesis, University of Oregon, 2016. http://pqdtopen.proquest.com/#viewpdf?dispub=10193648.

Full text

Abstract:

<p> We prove that the non-<i>k</i>-equal configuration space of a graph has a discretized model, analogous to the discretized model for configurations on graphs. We apply discrete Morse theory to the latter to give an explicit combinatorial formula for the ranks of homology and cohomology of configurations of two points on a tree. We give explicit presentations for homology and cohomology classes as well as pairings for ordered and unordered configurations of two and three points on a few simple trees, and show that the first homology group of ordered and unordered configurations of two points

APA, Harvard, Vancouver, ISO, and other styles

43

Burns, Jonathan. "Recursive Methods in Number Theory, Combinatorial Graph Theory, and Probability." Scholar Commons, 2014. https://scholarcommons.usf.edu/etd/5193.

Full text

Abstract:

Recursion is a fundamental tool of mathematics used to define, construct, and analyze mathematical objects. This work employs induction, sieving, inversion, and other recursive methods to solve a variety of problems in the areas of algebraic number theory, topological and combinatorial graph theory, and analytic probability and statistics. A common theme of recursively defined functions, weighted sums, and cross-referencing sequences arises in all three contexts, and supplemented by sieving methods, generating functions, asymptotics, and heuristic algorithms. In the area of number theory, this

APA, Harvard, Vancouver, ISO, and other styles

44

He, Yang-Hui 1975. "On algebraic singularities, finite graphs and D-brane gauge theories : a string theoretic perspective -- with a digression on string field theory." Thesis, Massachusetts Institute of Technology, 2002. http://hdl.handle.net/1721.1/8490.

Full text

Abstract:

Thesis (Ph.D.)--Massachusetts Institute of Technology, Dept. of Physics, 2002.<br>Includes bibliographical references (p. 601-634).<br>In this thesis we shall address certain beautiful inter-relations between the construction of 4-dimensional supersymmetric gauge theories and resolution of algebraic singularities, from the perspective of String Theory. We review in detail the requisite background in both the mathematics, such as orbifolds, symplectic quotients and quiver representations, as well as the physics, such as gauged linear sigma models, geometrical engineering, Hanany-Witten setups a

APA, Harvard, Vancouver, ISO, and other styles

45

Wu, Zan-feng, and 吳讚峰. "A Study of Brand Marketing Effect in Graphic Visual Advertisement." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/76487603999546376235.

Full text

Abstract:

碩士<br>南華大學<br>應用藝術與設計學系碩士班<br>96<br>Most of the designs usually combine with brand to marketing in present society. For the reason, this study aimed at treating the brand marketing effect in graphic visual advertisement. The study applies literatures discussion to generalize the investigating method of research and proceeds with analyses by the cross-section survey (Questionnaire & Focus group discussion). The study gets five conclusions as follows: 　1. The study deduces that there are sixty-eight percent to eighty-six percent of public get sixty above of brand scores about brand marketing in

APA, Harvard, Vancouver, ISO, and other styles

46

HUANG, FAN, and 黃帆. "The Research of Designing Secondary Graphic Elements of Brand Identity System." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/ccx5z5.

Full text

Abstract:

碩士<br>輔仁大學<br>應用美術學系碩士班<br>107<br>As one of the main graphic elements in the brand identity system, the secondary graphic elements plays an indispensable role in establishing and interpreting brand identity. An successful secondary graphic element design not only enhance the adaptability of the basic system such as logo, standard characters, and standard color, but also fully emphasize and extend the brand concept, effectively strengthening the power of visual expression in brand identity. However, the development of branding began in the early 20th century, and there was few research studies

APA, Harvard, Vancouver, ISO, and other styles

47

Ko-Shin, Chen, and 陳可欣. "A study on the graphic user interface design of the international brand." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/82885824834665549909.

Full text

Abstract:

碩士<br>國立臺灣師範大學<br>設計研究所在職進修碩士班<br>100<br>In these years, smart phone and tablet PC are more and more popular in our life, they occupy most of our life. However, the history of computer is no more a century, but it is absolute change the life of human being. Most of us cost lots of time to communicate with computer, but how? Computer establish as a system, that’s a kind of invented environment, or you can call it “Mental Model”. To build up a communication mode between computer and human. “User Experi- ence” is a hot topic around these years, it includes lots of theory, like Ergo- nomics, Human

APA, Harvard, Vancouver, ISO, and other styles

48

Tien, Shih, and 許世恬. "The Effect Study of Graphic Communication to Fast Food Brand Packaging Image Preferences." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/43565177853870192413.

Full text

Abstract:

碩士<br>國立雲林科技大學<br>視覺傳達設計系碩士班<br>95<br>This study is to find out the effect from graphic communication on fast food packaging toward the image of branding favor in order to build up the model of fast food packaging design for references. The purposes are as following: (1) To investigate the relationship between packaging design element and brand image. (2) To learn the effect of brand image from visual design elements. (3) To study the effect of brand image from the tendency of favorite. There are four stages of study: The first stage is to sampling and sorting the fast food through the design

APA, Harvard, Vancouver, ISO, and other styles

49

HUANG, SHU-HUI, and 黃淑惠. "A Study of Metaphor and Denotation Brand Symbol to Fashion Magazine Consumers’ Brand Recognition and Memory in Fashion Graphic Advertisement." Thesis, 2001. http://ndltd.ncl.edu.tw/handle/56746932158481541697.

Full text

Abstract:

碩士<br>實踐大學<br>服裝設計研究所<br>89<br>The most important feature of modern advertising is visual image marginalizing verbal description. In other word, visual image almost takes place of verbal description in the transmission of advertising message. The aim of this study is to find out the link between image and brand identifying message in fashion graphic advertisement, the brand symbol in the image and its effects on consumers’ brand identification and memory. This study tries to achieve the following aims by depth interview of consumers: （1）To find out the link and

APA, Harvard, Vancouver, ISO, and other styles

50

Houssein, Samer. "Växjö Lakers : Conversation About Co-branding & Brand Identity Redesign." Thesis, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-49897.

Full text

Abstract:

This project is a simulation of the redesign of Växjö Lakers ice hockey club brand identity. A conversation about Co-branding and participatory design to include fans and people in general to take part in designing the brand identity of the club they support. My role as designer is to test, examine and analyse to come up with design methods and tools (Create your own logo website) that will enable fans and everyone to design their own version of the Växjö Lakers identity. In order to connect and create a bridge between club and fans that are willing to take part in such project, this will resu

APA, Harvard, Vancouver, ISO, and other styles

We offer discounts on all premium plans for authors whose works are included in thematic literature selections. Contact us to get a unique promo code!