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Journal articles on the topic 'Graphic brand'

Author: Grafiati

Published: 4 June 2021

Last updated: 8 February 2022

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1

Akbar, Sascorio Ade, Amata Fami, and Novi Asri Maharani. "Pembuatan Motion Graphic Sebagai Media Informasi Bagi Pengunjung Di PT Pembangunan Jaya Ancol." Jurnal Sains Terapan 9, no. 1 (2019): 17–26. http://dx.doi.org/10.29244/jstsv.9.1.17-26.

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ABSTRACT This final assignment was created with the aim of making multimedia content in the form of motion graphics. The content is expected to be an alternative content for Taman Impian Jaya Ancol which is published to its visitors, especially for increasing their brand value. The Production of Motion Graphics as an Information Media for Visitors at PT Pembangunan Jaya Ancol were using my own development method. The results of this final assignment were in the form of six video products in the form of motion graphics and two of them as information media for Taman Impian Jaya Ancol’s vis

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Bowen, Robert J., and Thomas J. Castle. "Evaluating graphic design: The “brand X” method." Performance + Instruction 26, no. 3 (1987): 10–13. http://dx.doi.org/10.1002/pfi.4160260307.

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Ratcliffe, Jason. "Using graphic design to convey your brand." Journal of Aesthetic Nursing 10, no. 7 (2021): 326–27. http://dx.doi.org/10.12968/joan.2021.10.7.326.

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In this article, Jason Ratcliffe discusses how a specific type of graphic design can convey a style about your brand and generate interest and attention that will encourage audiences to read articles and blogs

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Escudero Fernández, Sofía. "Proposed theoretical model for brand name acceptance analysis in new markets." ESIC MARKET Economic and Business Journal, Volume 50, Issue 2 (May 1, 2019): 341–64. http://dx.doi.org/10.7200/esicm.163.0502.3.

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Objective: Determining how and in what way the brand communicates in retail outlets and how the different parameters affect the product’s communication and perception is a key part of business strategy. Identifying how the brand name is perceived is a fundamental phase of an SME’s marketing strategy for products in new markets. Methodology: This paper describes a theoretical analysis model of the components of a brand that influence its communication and affect the consumers’ perception at sales outlets. Results: The model was able to clarify the relevant external factors, especially those ass

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Kootstra, Gert, and Jos Vink. "Measuring the Future Brand Effect of Graphic Design." Design Management Review 18, no. 4 (2010): 81–89. http://dx.doi.org/10.1111/j.1948-7169.2007.tb00098.x.

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Fontaine, Lisa, and Susan L. Bradbury. "Providing brand guidance for independent businesses:." Interdisciplinary Journal of Signage and Wayfinding 2, no. 1 (2018): 5–33. http://dx.doi.org/10.15763/issn.2470-9670.2017.v2.i1.a16.

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If downtown retail districts are to compete with franchise-heavy commercial districts and malls, their small independent businesses must communicate a vibrant, alternative message through graphic identities. The identity that represents each business is the most important aspect of this message, and it needs to be planned and implemented with great care. Based upon our research we propose ways to assist business owners and communities with graphic messaging and its application to signage by providing the communication guidance that is missing in design standards and sign regulations. Through a

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TJANDRAWIBAWA, PAULINA. "MOTIF TEKSTIL SEBAGAI VALUE PROPOSITION KOLEKSI BRAND FESYEN YANG MARKETABLE." Serat Rupa Journal of Design 2, no. 1 (2018): 26. http://dx.doi.org/10.28932/srjd.v2i1.475.

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Fashion industry in Indonesia is increasing from year to year and so does the competition between fashion brands. The Indonesian Creative industry players by 2020 to grow by 8.4 million and dominated by young adults. With the many fashion brands that emerge, a brand needs more value propositions to make their product stand out and marketable. This journal will present how graphic motif on textile can be used by fashion brands as their product’s value proposition and convert it into marketable products. Research method will be presents through qualitative method in the form of direct interview

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Muressama Viagem, Salomão António. "A marca olfativa no novo código da propriedade industrial de Moçambique." Revista Electrónica de Direito, no. 2 (June 2019): 185–204. http://dx.doi.org/10.24840/2182-9845_2019-0002_0008_.

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The most recent Industrial Property Code of Mozambique (CPIM), approved by Decree 41/2015 of 31 December, brought, among other innovations in the field of trademarks, the consecration of the olfactory brand, one of the "new complex in terms of distinctive capacity and graphic representation, the latter being a very controversial aspect in the field of registration assumptions of the new brands. Although the problem of graphic representation has been circumvented by the European Union trademark law in accordance with its new Trademark Directive ( (EU) 15/2436 of Parliament and Council of 16 Dec

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Aqmarina Ardani, Nurul. "Perancangan Desain Komunikasi Visual Dalam Bentuk Kampanye Instagram “Apresiasi Kerja Desainer”." AKSA: JURNAL DESAIN KOMUNIKASI VISUAL 2, no. 1 (2020): 203–23. http://dx.doi.org/10.37505/aksa.v2i1.16.

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The working fee of graphic designers is still being felt to be very low because there is no appreciation from business owners and also from the public. To increase the appreciation, there have been many campaigns regarding the appreciation of the work of graphic designers on social media Instagram with positive reviews, but many graphic designers said that there is still no change. The author then tried to analyze some of the shortcomings of these campaigns and tried to add new strategies. The author hoped that the new campaign with the new communication strategy could deliver better message t

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Cañete, Anna Marie, Ming Chieh Hsu, and Cheh-Ping Chen. "Prominence of Brand-related Visual Graphic Contents in Advergames." International Journal of Visual Design 7, no. 2 (2014): 25–36. http://dx.doi.org/10.18848/2325-1581/cgp/v07i02/38736.

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Noriega Tovilla, Nancy Alejandra, Marco Antonio Marín Álvarez, and Francisco Roberto Rojas Caldelas. "The brand personality, a conceptual component of graphic communication." Zincografía 2018 (July 1, 2018): 78–94. http://dx.doi.org/10.32870/zcr.v0i4.51.

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Evans, W. Douglas, E. Andrade, R. Villalba, I. Cubilla, I. Rivera, and M. Edberg. "Turning the Corner." Social Marketing Quarterly 22, no. 1 (2015): 19–33. http://dx.doi.org/10.1177/1524500415614838.

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This article reports on formative research to develop the Adelante brand, an innovative program for Latino immigrant adolescents and their families. The brand applies social marketing principles used in previous health brands in areas such as tobacco control, substance use, and HIV prevention. Specific objectives were to apply branding principles as an approach to increasing adolescent engagement with, and participation in, a community-based youth development program called Adelante, which is based on positive youth development theory. We collected data in a primarily low-income Latino immigra

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Zarassita, Dhea. "Pembuatan Brand Mark dan Motion Graphic Logo pada Rebranding Project PT Astra Graphia Information Technology." KOPERTIP : Jurnal Ilmiah Manajemen Informatika dan Komputer 2, no. 2 (2018): 62–67. http://dx.doi.org/10.32485/kopertip.v2i2.38.

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Maulana, Hata, and Dhea Zarassita. "Pembuatan Brand Mark dan Motion Graphic Logo Pada Rebranding Project PT Astra Graphia Information Technology." MULTINETICS 3, no. 2 (2017): 18. http://dx.doi.org/10.32722/multinetics.vol3.no.2.2017.pp.18-25.

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Maulana, Hata, and Dhea Zarassita. "Pembuatan Brand Mark dan Motion Graphic Logo Pada Rebranding Project PT Astra Graphia Information Technology." MULTINETICS 3, no. 2 (2017): 18. http://dx.doi.org/10.32722/vol3.no2.2017.pp18-25.

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Maulana, Hata, and Dhea Zarassita. "Pembuatan Brand Mark dan Motion Graphic Logo Pada Rebranding Project PT Astra Graphia Information Technology." MULTINETICS 3, no. 2 (2017): 18–25. http://dx.doi.org/10.32722/multinetics.v3i2.1123.

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Abbasov, Iftikhar B., and Christina Lissette Sanchez. "Design features of the Inca museum of culture." International research journal of engineering, IT & scientific research 6, no. 5 (2020): 1–12. http://dx.doi.org/10.21744/irjeis.v6n5.970.

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The paper deals with the development of a design concept for a museum of Inca culture in Ecuador. The current trends in the organization of historical museums in Latin America are presented. An overview of the graphic support of the Latin American museums of culture, archeology, and history is made. The historical foundations of the Museum of Inca culture are presented, the iconography of the Inca civilization of various periods is analyzed. The current state of the museum, the history of its foundation, prerequisites for creating a new brand are described. Associative graphic images for creat

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Mija Kim. "A Study on the Graphic Design Strategies for Private Brand." A Journal of Brand Design Association of Korea 9, no. 1 (2011): 99–108. http://dx.doi.org/10.18852/bdak.2011.9.1.99.

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Budiman, Arif, and PG Wisnu Wijaya. "Perancangan Media Komunikasi Visual Pada Museum Uang Sumatera." AKSA: JURNAL DESAIN KOMUNIKASI VISUAL 3, no. 1 (2020): 356–69. http://dx.doi.org/10.37505/aksa.v3i1.28.

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The Sumatran Money Museum (MUS) in Medan, North Sumatra is one of the self-managed museums, with a collection of thematic and distinctive artifacts, namely the Sumatran currency! The official currency that was issued after independence in 1947-1949. This is among MUS's strengths. However, the problem that arises is that MUS has not yet maximally arranged aspects of visual communication such as consistency in implementing corporate identity, stationary, and graphic signaling (sign system), including the absence of graphic information (infographic) information on the history of the Sumatran curr

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Imanuddin, R. Muhammad Hanafi, Gunawan Susilo, and Yon Ade Lose Hermanto. "Rebranding Ma’Ayu Batik Probolinggo sebagai Upaya Peningkatan Brand Awareness." JoLLA: Journal of Language, Literature, and Arts 1, no. 6 (2021): 744–62. http://dx.doi.org/10.17977/um064v1i62021p744-762.

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Abstract: Since it was first established until 2021 Ma'ayu Batik still does not have a consistent brand identity that can represent the product. The business only relies on the superiority of its batik products without thinking about the importance of corporate identity to spark the audience to glance at these products. The purpose of this design is to create a brand identity to increase awareness. The method used by Alina Wheeler has five stages for designing, namely: conducting research, clarifying strategy, designing identity, creating touchpoints, and managing assets. The results of this d

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White, Victoria M., Nicola Guerin, Tahlia Williams, and Melanie A. Wakefield. "Long-term impact of plain packaging of cigarettes with larger graphic health warnings: findings from cross-sectional surveys of Australian adolescents between 2011 and 2017." Tobacco Control 28, e1 (2019): e77-e84. http://dx.doi.org/10.1136/tobaccocontrol-2019-054988.

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ObjectiveTo assess the long-term impact of plain packaging (PP) of cigarettes with larger graphic health warnings (HW) introduced in December 2012 on adolescents’ relevant tobacco-related perceptions.MethodsCross-sectional school-based surveys of 12 to 17 year olds in 2011 (n=4413), 2013 (n=4423), 2014 (n=4576) and 2017 (n=4266). Students rated the character of four popular cigarette brands, indicated their agreement regarding brand differences in smoking ease, quitting, addictiveness, harmfulness and pack attractiveness and positive/negative perceptions of pack image. The frequency of student

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Zhong, Ke, Haizhong Wang, and Caiyun Zhang. "Brand elongation effect." Nankai Business Review International 9, no. 1 (2018): 59–77. http://dx.doi.org/10.1108/nbri-05-2017-0022.

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Purpose The purpose of this paper is to test the brand elongation effect which is defined as the impacts of the aspect ratio of logo on consumers’ temporal property assessment and brand evaluation. Design/methodology/approach This paper provides a theory with experiments. Findings The brand elongation effect that strip-shaped logos can make consumers perceive temporal property longer than square-shaped logos has been testified with three pairs fictional logos and one pair real-life one. The valence of temporal property moderates the effect on evaluation of temporal property. The perceived temp

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Harris, Jeffrey E., Gastón Ares, Mariana Gerstenblüth, Leandro Machin, and Patricia Triunfo. "Impact of plain packaging of cigarettes on the risk perception of Uruguayan smokers: an experimental study." Tobacco Control 27, no. 5 (2017): 513–18. http://dx.doi.org/10.1136/tobaccocontrol-2017-053639.

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BackgroundUruguay, a South American country of 3.4 million inhabitants that has already banned tobacco advertising, prohibited such terms as light, mild and low-tar and required graphic warnings covering 80% of cigarette packs, is considering the imposition of plain, standardised packaging.MethodsWe conducted an experimental choice-based conjoint analysis of the impact of alternative cigarette package designs on the risk perceptions of 180 adult current Uruguayan smokers. We compared plain packaging, with a standardised brand description and the dark brown background colour required on Austral

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Zhao, Nanxuan, Quanlong Zheng, Jing Liao, Ying Cao, Hanspeter Pfister, and Rynson W. H. Lau. "Selective Region-based Photo Color Adjustment for Graphic Designs." ACM Transactions on Graphics 40, no. 2 (2021): 1–16. http://dx.doi.org/10.1145/3447647.

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When adding a photo onto a graphic design, professional graphic designers often adjust its colors based on some target colors obtained from the brand or product to make the entire design more memorable to audiences and establish a consistent brand identity. However, adjusting the colors of a photo in the context of a graphic design is a difficult task, with two major challenges: (1) Locality: The color is often adjusted locally to preserve the semantics and atmosphere of the original image; and (2) Naturalness: The modified region needs to be carefully chosen and recolored to obtain a semantic

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Mikhieieva, Lesia. "ELEMENTS OF VISUAL IDENTIFICATION IN BRAND PRESENTATION." EUREKA: Social and Humanities 3 (May 31, 2020): 3–8. http://dx.doi.org/10.21303/2504-5571.2020.001326.

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The analysis of modern literary sources demonstrates that studying of visual identification elements is considered by authors of scientific researches in the aspect of their use for business-structures. Specific sectors of human activity and the art sphere are either ignored or not taken into account. But some art spheres have their own specific peculiarities that can add design theory by the new view on a series of classic definitions and paradigms. The article considers visual identification elements in the classic design theory and additional visual identification elements on the example of

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Vargas-Bianchi, Lizardo, and Marta Mensa. "Do you remember me? Women sexual objectification in advertising among young consumers." Young Consumers 21, no. 1 (2020): 77–90. http://dx.doi.org/10.1108/yc-04-2019-0994.

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Purpose The purpose of this paper is to examine the effect on brand name recall in advertisements with varying levels of female sexual objectification content among young millennials and the effect of distraction on this recall effort. The question arises whether this group evokes those brands that appear in advertisements using different levels of objectification content. Design/methodology/approach The study uses a correlational design that includes two studies with different groups of subjects: an assessment of perceived female sexual objectification levels in a set of ads and a quasi-exper

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Wardani, Kartika, and Octaviyanti Wahyurini. "Brand Identities for Cities: Enhancing Graphic Designer Expertise in City Branding Practice." International Journal of Design Management and Professional Practice 7, no. 1 (2014): 13–31. http://dx.doi.org/10.18848/2325-162x/cgp/v07i01/38597.

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Zulkarnain, Zulkarnain, Deny Dwi Lestari, and M. Syamsul Ma'arif. "GRAPHIC DESIGN INNOVATION AS BRAND IDENTITY FOR “MAHLZEIT N’DAS BROT” BREAD PACKAGING." SINERGI 20, no. 2 (2015): 171. http://dx.doi.org/10.22441/sinergi.2015.3.001.

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Besides being useful for protecting food, packaging design also serves as a media campaign. So hopefully, Mahlzeit Bread n 'Das Brot can compete with other bakers and even can be a pioneer as an authentic German bread maker in Indonesia. This research was conducted by collecting information from the client (Mahlzeit n 'Das Brot owner). This information was used to obtain a verbal brand identity, then translated visually. The use of illustrations also becomes the most important visual images to present the image of Germany Elegant Vintage and privilege in explaining the products of Mahlzeit n '

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Kelly, John. "Capturing the moment." Journal of Writing in Creative Practice 12, no. 1-2 (2019): 45–59. http://dx.doi.org/10.1386/jwcp.12.1-2.45_1.

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This article will firstly account for the role of the graphic designer as a custodian of stories and their transcriptions into visual form. This is a mode of storying the self through the production of different graphic formats. Secondly, it will address the mixing of narratives from out of the archive: between the researcher as narrator and the archive source (in this case, Edward C. Rigg). Thirdly, the benefits of this project will consider how graphic design students engage with storytelling as a means to develop brand and content strategies. This approach examines the role of storytelling

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Міхєєва, Л. В. "ОСОБЛИВОСТІ ВІЗУАЛІЗАЦІЇ ЛОГОТИПІВ МУЗИЧНИХ КОЛЕКТИВІВ НЕЗАЛЕЖНОЇ УКРАЇНИ". Art and Design, № 1 (3 червня 2020): 142–53. http://dx.doi.org/10.30857/2617-0272.2020.1.11.

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The purpose of this article is to identify the distinctive features of the visual language of creating logos of musical band under the influence of cultural and socio-political events. Methodology. The research method is to observe and compare design objects. For analysis, the logos of music bands were taken, the list of which consists of more than 180 groups that existed and existed on the Ukrainian music space for at least two years. The chronological boundaries of the study are determined by the period of Independence of Ukraine (1991 – to date). Results. The trends of the visual component

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Zaripova, Liliya Renatovna, Iskander Zinnurovich Rauzeev, Andrei Mikhailovich Siluyanichev, and Imash Adyshirin Gadzhiev. "Development of visual communications in graphic design." Laplage em Revista 6, Extra-B (2020): 112–16. http://dx.doi.org/10.24115/s2446-622020206extra-b600p.106-110.

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The role of the existence of graphic design as one of the most important ways of conveyance of visual communication in modern society is determined. Visual communications are considered as a process of the need to study the totality of problems, especially those connected with the interaction of the “person – environment” system, meant for conveying visual information. The paper supports the statement that visual communications should be considered as a visual language, by using, it is possible to significantly diversify communicated information in society. The article identifies three types o

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Zaripova, Liliya Renatovna, Iskander Zinnurovich Rauzeev, Andrei Mikhailovich Siluyanichev, and Imash Adyshirin Gadzhiev. "Development of visual communications in graphic design." Laplage em Revista 6, Extra-B (2020): 112–16. http://dx.doi.org/10.24115/s2446-622020206extra-b600p.112-116.

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The role of the existence of graphic design as one of the most important ways of conveyance of visual communication in modern society is determined. Visual communications are considered as a process of the need to study the totality of problems, especially those connected with the interaction of the “person – environment” system, meant for conveying visual information. The paper supports the statement that visual communications should be considered as a visual language, by using, it is possible to significantly diversify communicated information in society. The article identifies three types o

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송영은. "Space Graphic Improvement Plan for the Brand Coffee Shop using Visual Mapping - Focused on the Franchise Brand ‘Caffe Bene’ -." A Journal of Brand Design Association of Korea 13, no. 3 (2015): 149–62. http://dx.doi.org/10.18852/bdak.2015.13.3.149.

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Sudarman, Enjang, Harries Madiistriyatno, and Ikbal Sudarman. "Investigations of Customer Loyalty: Strengthening Product Quality, Brand Image and Customer Satisfaction." MIX: JURNAL ILMIAH MANAJEMEN 11, no. 1 (2021): 78. http://dx.doi.org/10.22441/mix.2021.v11i1.006.

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Abstract. The purpose of this study is to help make decisions about winning the smartphone market through product differentiation to increase customer loyalty for the OPPO Brand. The study population was 1050 students of the faculty of education and the faculty of economics, the sampling technique using the stratified random sampling method was obtained by 550 students. Data analysis was performed using Structural Equation Model (SEM) statistical analysis using Amos Graphic v.22 Software. The result of the research obtained product differential strategy, brand image and customer satisfaction c

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Philip O'Connor, John. "“For a colleen's complexion”: soap and the politicization of a brand personality, 1888-1916." Journal of Historical Research in Marketing 6, no. 1 (2014): 29–55. http://dx.doi.org/10.1108/jhrm-06-2013-0034.

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Purpose – The aim of this paper is to examine how the “colleen” archetype was used in the creation of a successful brand personality for a range of soap manufactured in Ireland during the early twentieth century. It reveals the commercial and political agendas behind this move and the colleen's later application to Ulster unionist graphic propaganda against Home Rule between 1914 and 1916. Design/methodology/approach – This case study is based on an analysis of primary and secondary sources; the former encompassing both graphic advertising material and ephemera. Findings – This paper demonstra

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INAD, Dina Mohammed. "RECRUIT SPATIAL SYMBOLS IN BRAND DESIGN." International Journal of Humanities and Educational Research 03, no. 04 (2021): 382–89. http://dx.doi.org/10.47832/2757-5403.4-3.33.

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Brand plays a major role in the success of companies, the corporate identity has become firmly established in the business communication environment, and can play a major role in the success of the company. Spatial symbols do not take a mere narrative structural formation, because their presence is not a neutral, static presence, but rather plays an active role in brand design and even in determining its functional options. Accordingly, dealing with these symbols was of great importance, as they are one of the components of the semantic construction of the design work , It is one of the founda

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Djokja, Fakhrunnisa. "PERANCANGAN BRAND IDENTITY KERIPIK WAHYU LUWUK BANGGAI." TANRA: Jurnal Desain Komunikasi Visual Fakultas Seni dan Desain Universitas Negeri Makassar 8, no. 1 (2021): 81. http://dx.doi.org/10.26858/tanra.v8i1.19610.

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Perancangan ini bertujuan menciptakan brand identity sebagai pengembangan usaha keripik Wahyu dan memperkenalkan identitas usaha melalui media komunikasi visual agar menjadi perhatian dan meluasnya lingkup konsumen dari keripik Wahyu. Pengumpulan data dilakukan berkaitan dengan proses perancangan mengenai teori visual, warna, font, layout, logo, graphic standard manual, kemasan dan perancangan media komunikasi visual dan produk keripik Wahyu, observasi lapangan, wawancara dan dokumentasi. Data dianalisis dengan metode deskriptif kualitatif dan analisa terhadap kompetitor sejenis sebagai bahan

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Purnomo, Giovano Hartanto, Bintang Pramudya P. P, and Sultan Arif Rahmadianto. "REBRANDING UMKM MACNFISH.ID UNTUK MENINGKATKAN BRAND AWARENESS UNTUK KONSUMEN USIA 17-38 TAHUN DI KOTA SURABAYA." Sainsbertek Jurnal Ilmiah Sains & Teknologi 2, no. 1 (2021): 73–85. http://dx.doi.org/10.33479/sb.v2i1.130.

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Akibat dari pandemi yang terjadi di Indonesia, industri makanan dan minuman juga semakin berkembang di Indonesia untuk menambah pendapatan. Perkembangan ini juga berarti semakin meningkatnya persaingan antar produk yang satu dengan yang lain. Macnfish merupakan salah satu industri makanan minuman yang menjual produk makanan Eropa yang cukup unik, tetapi perusahaan ini masih kurang dikenali oleh masyarakat kota Surabaya karena kurangnya identitas visual yang kuat dan promosi yang dilakukan. Oleh karena itu, dibutuhkannya brand identity yang dapat menarik minat dan kesadaran konsumen dan calon k

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Rahman, Nofiyati, Dadang Iskandar, and Zikri Kurniawan. "Implementasi Informasi Portofolio Pada Marketplace Grafis Tradisional (Gambar Tangan)." JURNAL MEDIA INFORMATIKA BUDIDARMA 4, no. 3 (2020): 666. http://dx.doi.org/10.30865/mib.v4i3.2071.

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Advances in information technology are currently very influential in various fields of life, such as education, economics, and social. The public is demands to be able to use information technology to support their activities by utilizing websites as digital media to be able to reach wider marketing through online media. The traditional graphic creators community of Krigan Purwokerto is currently still doing buying and selling works and displaying their works manually so need a system is able to provide the place for creators to display their works and at the same time be able to handle the pr

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Savchenko, N., L. Sulimenko, and R. Savchenko. "The role of the brand in the enterprise sustainable development." Scientific Horizons 93, no. 8 (2020): 31–38. http://dx.doi.org/10.33249/2663-2144-2020-93-8-31-38.

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In today's competitive environment, the brand is one of the main prerequisites for effective development of the enterprise, allows to ensure the fulfillment of social obligations to employees and society, identify products or enterprises, acts as a guarantor of product quality, forms a positive image of the business entity. This necessitates the study of theoretical and practical experience of the possibilities of using the brand to increase the competitiveness of the business entity. Another factor that determines the relevance of this study is the limited practical experience in brand manage

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맹정환 and Kyuwon Park. "A Study on Relevance about Effective Graphic Elements and Brand Image of Frozen Mandoo Package Design." A Journal of Brand Design Association of Korea 10, no. 3 (2012): 123–36. http://dx.doi.org/10.18852/bdak.2012.10.3.123.

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Lee, Yun-jung. ""A Study on the Spatial Graphic Design utilizing the Placeness - Focused on the movie theater brand -"." Journal of Communication Design 68 (July 30, 2019): 111–24. http://dx.doi.org/10.25111/jcd.2019.68.09.

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Niederdeppe, J., D. Kemp, E. Jesch, et al. "Using graphic warning labels to counter effects of social cues and brand imagery in cigarette advertising." Health Education Research 34, no. 1 (2018): 38–49. http://dx.doi.org/10.1093/her/cyy039.

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Shlyakhova, Svetlana, Yulia Lektorova, and Natalia Bolshakova. "Innovation management in high school visual communications: from heraldry to animation." SHS Web of Conferences 116 (2021): 00054. http://dx.doi.org/10.1051/shsconf/202111600054.

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The article considers problems of innovative practices of building visual communication in higher education. In the theoretical part of the article, the authors’ model of university brand identity and a model of university logo identity are proposed. The research part presents the initial analysis results of the graphic design of university logos and the data on 80 logos comparative analysis, performed according to the color, font, symbol, shape criteria. Based on the results of the study, comparative analysis of the identified trends in formation of logos of Russian and foreign universities w

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Scolere, Leah. "Brand yourself, design your future: Portfolio-building in the social media age." New Media & Society 21, no. 9 (2019): 1891–909. http://dx.doi.org/10.1177/1461444819833066.

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While the portfolio-building narrative has long been established as central to work in the creative industries, the evolving form of the creative portfolio as a key component of the self-brand and the implications on creative work in the age of social media have been comparatively underexplored. This empirical project draws on a year-long qualitative study composed of in-depth interviews of 56 graphic design professionals about their use of social media platforms that cater to creative professionals. This study identifies the social media logics of the design portfolio as multi-platformed, con

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Hamed, Sara. "Habiba Community: brand management for a family business." Emerald Emerging Markets Case Studies 9, no. 2 (2019): 1–20. http://dx.doi.org/10.1108/eemcs-01-2019-0003.

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Learning outcomes Marketing and brand management examples used in classes usually revolve around publicly traded corporations. Students are expected to learn how to deal with branding problems that can arise in new types of organizations as family businesses. Case overview/synopsis The case study discusses a brand identity and brand management problem facing the Founder of Habiba Community, Maged El Said. Habiba Community is an initiative focusing on sustainability and giving back to community. Many foundations were established under Habiba Community, such as its beach lodge, organic farm and

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Nadiia, VEDMID, BOIKO Marharyta, and ROMANCHUK Liudmyla. "BRAND CONCEPT OF A RESORT AND RECREATIONAL ENTERPRISE." Herald of Kyiv National University of Trade and Economics 135, no. 1 (2021): 53–66. http://dx.doi.org/10.31617/visnik.knute.2021(135)04.

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Background. Brand formation of a resort and recreational enterprise is a key factor of success and competitive advantage. The socio-economic development of the destination, its investment attractiveness and the development of an export-oriented model of the resort and recreational sphere depend on the strength of the brand’s influence. This significant scientific aspect requires a theoretical substantiation of the brand concept of a resort and recreational enterprise and the study of the basic of its formation. The aim of the article is to study the methodological foundations of the brand conc

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El-Khoury Lesueur, Fabienne, Camille Bolze, Ramchandar Gomajee, Vicki White, and Maria Melchior. "Plain tobacco packaging, increased graphic health warnings and adolescents’ perceptions and initiation of smoking: DePICT, a French nationwide study." Tobacco Control 28, e1 (2018): e31-e36. http://dx.doi.org/10.1136/tobaccocontrol-2018-054573.

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BackgroundPlain packaging (PP) of tobacco products and increased graphic warnings may contribute to lower attractiveness of smoking, particularly among youths. In France, this policy was introduced on 1 January 2017. We examined changes in smoking-related perceptions and behaviours among a nationwide sample of French adolescents before (2016) and 1 year post (2017) implementation.MethodsDePICT is a two-wave cross-sectional national telephone survey of adolescents aged 12–17 years per study wave (2016: n=2046 2017: n=1999). All participants reported smoking-related perceptions, as well as ever

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SuhRin Park and Hye-Joo Lee*․. "Fashion Graphic Design Based on National Brand of Korea - with a Focus on Pattern Design Utilizing Korean Font." Journal of Korea Design Forum ll, no. 28 (2010): 131–42. http://dx.doi.org/10.21326/ksdt.2010..28.012.

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황만석. "The Effect of Computer Graphic Expression Type for Food Advertising on Attitude towards Advertising and Attitude towards Brand." A Journal of Brand Design Association of Korea 13, no. 2 (2015): 5–14. http://dx.doi.org/10.18852/bdak.2015.13.2.5.

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