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Journal articles on the topic 'Graphic identity manual'

Author: Grafiati

Published: 5 September 2021

Last updated: 29 July 2025

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1

Safitri, Nadira Ayu, Sarjono Sarjono, and Yon Ade Lose Hermanto. "Perancangan Visual Identity sebagai Upaya Mengenalkan Eksistensi Bliss Yoga Malang." JoLLA: Journal of Language, Literature, and Arts 2, no. 3 (2022): 300–316. http://dx.doi.org/10.17977/um064v2i32022p300-316.

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Abstract: This study aims to create and define the Bliss Yoga Malang logo and standardize its application through applicative media. The design uses the Designing Brand Identity method with stages 1). Conducting Research, 2). Clarifying Strategy, 3). Designing Identity, 4). Creating Touchpoints, and 5). Managing Assets. Visual identity elements in the form of logos, supporting graphics, and GSM (Graphic Standard Manual) to facilitate the design of applicable promotional media. Observation results show that Bliss Yoga is a yoga class that was only established in early 2021 and does not yet have

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Supardianto, Supardianto. "Perancangan Corporate Identity dan Graphic Standar Manual Pada Polibatam Software Team." JOURNAL OF APPLIED MULTIMEDIA AND NETWORKING 7, no. 1 (2023): 1–12. http://dx.doi.org/10.30871/jamn.v7i1.5340.

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Polibatam Software Team merupakan unit pengembangan perangkat lunak milik Politeknik Negeri Batam yang melayani jasa mengelola pembuatan aplikasi perangkat lunak berdasarkan rancangan menggunakan berbagai platform. Polibatam Software Team sebelumnya sudah memiliki identitas visual berupa logo, namun logo tersebut masih belum diterapkan ke dalam media promosi untuk mengangkat citra perusahaan itu sendiri. Sehingga dari permasalahan tersebut dilakukan perancangan ulang corporate identity yang berkarakter. Tujuan perancangan ini adalah membuat corporate identity yang terdiri atas pembuatan logo d

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Sayekti, Pranti, and Rudi Irawanto. "Penerapan Graphic Standard Manual pada Visual Identity Produk Komoditi Batik Berpotensi Ekspor." Indonesian Journal for Social Responsibility 6, no. 1 (2024): 13–25. http://dx.doi.org/10.36782/ijsr.v6i01.224.

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Mahkota Laweyan is a Small and Medium Industry in the field of environmentally friendly batik and produces "Toeli" brand batik made by deaf people. Recruitment of deaf people is intended to provide equal opportunities and rights for disabled people to get decent work. Mahkota Laweyan employs 17 employees and now has 17 types of patented batik products. These batik commodity products have met Indonesian National Standards (SNI) and have export potential. This product also has the right to use the collective brand held by the Laweyan Batik Kampoeng Development Forum (FPKBL). However, each batik

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Dafy Cahya Nugroho and Alfian Candra Ayuswantana. "Perancangan Logo dan Standar Manual Grafis untuk Membangun Citra Identitas Badan Usaha Milik Desa Sukses Bersama Simpang." Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat 1, no. 4 (2023): 30–52. http://dx.doi.org/10.61132/kegiatanpositif.v1i4.467.

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A logo is a medium for communicating values, goals, and creating an impression of professionalism from an institution. Meanwhile, standard logo graphic manuals are a medium for communicating values, goals, and creating an impression of professionalism from an institution. These two elements are interrelated and inseparable. This journal discusses visual identity design, especially logos and graphic manual standards for the Sukses Bersama Simpang Village-Owned Enterprise which is implemented in the Merdeka College Competency Program (PKKM). Village Development Students at the East Java "Veteran

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Chandra, Ardi, and Zubaidah Zubaidah. "Visual Identity Menara Gentala Arasy Di Kota Jambi." DEKAVE : Jurnal Desain Komunikasi Visual 11, no. 2 (2021): 262. http://dx.doi.org/10.24036/dekave.v11i2.113226.

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Gentala Arasy Tower is an Islamic architecture that implies the development of Islam in Jambi Province and is known as an icon or marker of the capital. However, behind the existence of this tower does not yet have a Visual Identity or Logo. The advantage of this tower is as a religious cultural attraction as well as there is a museum and theater underneath. Based on the information provided, the purpose of the design is to create a new brand image to local and non-local communities and increase the brand awareness of the community towards the icon of this capital city. The design method used

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Juliansyah, Muhammad Egi, and Vidya Kharisma. "Perancangan Logo Sebagai Brand Identity Nasi Liwet Mak’e." Jurasik (Jurnal Riset Sistem Informasi dan Teknik Informatika) 10, no. 1 (2025): 394. https://doi.org/10.30645/jurasik.v10i1.881.

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Nasi Liwet Mak'E is an MSME that serves Sundanese liwet rice dishes, founded in 2021 at Villa Mutiara Gading 2 Housing. The main focus of this business is still on production and does not yet have a clear branding strategy, as can be seen from the absence of a logo as the main identity. MSMEs need to do branding so that their business can grow big and have competitiveness. To overcome this, the Nasi Liwet Mak'E logo design process followed Alina Wheeler's procedural steps, which consisted of five steps, namely Conducting Research, Clarifying Strategy, Designing Identity, Creating Touchpoints,

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Imanuddin, R. Muhammad Hanafi, Gunawan Susilo, and Yon Ade Lose Hermanto. "Rebranding Ma’Ayu Batik Probolinggo sebagai Upaya Peningkatan Brand Awareness." JoLLA: Journal of Language, Literature, and Arts 1, no. 6 (2021): 744–62. http://dx.doi.org/10.17977/um064v1i62021p744-762.

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Abstract: Since it was first established until 2021 Ma'ayu Batik still does not have a consistent brand identity that can represent the product. The business only relies on the superiority of its batik products without thinking about the importance of corporate identity to spark the audience to glance at these products. The purpose of this design is to create a brand identity to increase awareness. The method used by Alina Wheeler has five stages for designing, namely: conducting research, clarifying strategy, designing identity, creating touchpoints, and managing assets. The results of this d

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Wibowo, Adhika, Birmanti Setia Utami Setia Utami, and Peni Pratiwi. "PERANCANGAN VISUAL BRAND IDENTITY TUKANG SAYOER ONLINE SEBAGAI UPAYA MENAIKKAN BRAND AWARENESS." Jurnal Dimensi DKV Seni Rupa dan Desain 5, no. 2 (2020): 125–42. http://dx.doi.org/10.25105/jdd.v5i2.7951.

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AbstractDesigning the Visual Brand Identity of Tukang Sayoer Online as an Effort to Increase Brand Awareness. Tukang Sayoer Online is a grocery that used online and offlineordering system in Salatiga. Since founding in October 2018, this business doesn’t have enough brand awareness, therefore people don’t aware of it. The research purpose is to design unique and well-crafted brand identity that memorable and distinct in the market. This research used qualitative methode with linier strategy based from brandingprocess by Alina Wheeler. Interview and observation were used for data collecting.Ana

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Apsari, Diani, Wibisono Tegar Guna Putra, and Lingga Agung. "Perancangan Standar Manual Grafis dan Pengimplementasiannya pada Visual Kedai Kopi Binaan Komunitas Ambeu Preanger Pangalengan di Kecamatan Pangalengan." Dinamisia : Jurnal Pengabdian Kepada Masyarakat 7, no. 2 (2023): 301–8. http://dx.doi.org/10.31849/dinamisia.v7i2.10172.

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Abstract  Ambeu Preanger Pangalengan is a community of Arabica Java Preanger coffee connoiseurs and producers, located in Pangalengan. Along with the demand for the proliferation of producers and specialty coffee shops in Pangalengan, Ambeu Preanger assists several Small-Medium Enterprises (SMEs) related to the coffee industry in Pangalengan, namely Kawitan Coffee, Nagoya Coffee, Koffie Nyalse, Pangalengan Coffee House, Oeching Salapan, Ghoz Coffee, Sucker Soul, Coffee 4 Wheels, and Himmah Coffee. Then, from the survey process and data search in the field, we obtained information that no

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Cuaca, Michelle Angela, Jayanto Ginon Warjoyo, and Budi Darmo. "PERANCANGAN ULANG IDENTITAS VISUAL SEBUAH USAHA ELEKTRONIK RUMAH TANGGA." Gorga : Jurnal Seni Rupa 12, no. 1 (2023): 26. http://dx.doi.org/10.24114/gr.v12i1.43358.

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Technology is inevitable and people cannot be separated from the use of technology such as electronic devices to support their daily lives. The need for household electronic equipment has increased, resulting in intense competition between electronic businesses. CV. Sumber Jaya Electro is one of the household electronic businesses that has a new vision to develop the business by opening several branches but this business has problems in visual identity that does not present an electronic shop and the logo has not been changed for a long time which results in the logo being outdated. This desig

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Hamdanil, Abdul, and Syafwandi Syafwandi. "VISUAL IDENTITY GUDANG CREATIVE DESIGN DALAM MENINGKATKAN BRAND AWARENESS." DEKAVE : Jurnal Desain Komunikasi Visual 11, no. 1 (2021): 168. http://dx.doi.org/10.24036/dekave.v11i1.112339.

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Gudang Creative Design is a service business engaged in graphic design and photography that is currently developing in Sungai Pua District, Agam Regency. Gudang Creative Design was formed in 2017 and is managed by Yoli Ade Saputra as the owner and founder of Gudang Creative Desain until now. This business is still relatively new and requires a visual identity that includes logos, colors, and fonts, as well as rules in their application, in accordance with the guidelines set by the designer in the manual books as the main medium, in order to form a consistent identity, improve the business imag

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Basri, Mohammad Hasan, Moh Cholisatur Rizaq, and Ernawati Ernawati. "Brand Identity Jamur Crispy Dua Putri Driyorejo Gresik Untuk Meningkatkan Brand Awareness." Jurnal SASAK : Desain Visual dan Komunikasi 5, no. 2 (2023): 123–26. http://dx.doi.org/10.30812/sasak.v5i2.3464.

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Tujuan penelitian ini adalah Upaya mengenalkan dan meningkatkan brand awareness produk UMKM Jamur crispy Dua Putri dengan merancang brand identity dan diaplikasikan ke media pendukung. Metode penelitian menggunakan penelitian berbasis praktik dengan pendekatan langkah kerja perancangan design thinking. Memulai dari tahap (empathize) yaitu pengumpulan data, kemudian membuat kesimpulan permasalahan data (define), setelah itu melalui proses (ideate) yaitu membuat konsep visual. Kemudian melakukan tahap prototype, dan yang terakhir testing sebagai uji coba hasil perancangan. Hasil perancangan yait

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Ningtiyas, Retnoningtiyas, Pujiyanto Pujiyanto, and Mahendra Wibawa. "Sebuah Perancangan Brand Identity Oina Craft sebagai Identitas Perusahaan Kriya di Kota Malang." MAVIS : Jurnal Desain Komunikasi Visual 2, no. 2 (2020): 58–66. http://dx.doi.org/10.32664/mavis.v2i2.512.

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Usaha Oina Craft merupakan usaha kriya di kota Malang yang baru terbentuk dan belum memiliki identitas untuk dikenal masyarakat luas, maka dibutuhkan Perancangan Brand Identity Oina Craft sebagai Identitas Perusahaan Kriya di kota Malang. Perancangan brand identity tersebut dilakukan dengan menggunakan metode pengumpulan data seperti observasi dan wawancara, kemudian metode perancangan yang digunakan melalui tahap brainstorming, thumbnail, rough sketch logo, dan comprehensive logo, setelah itu terbentuklah desain final yang kemudian diujicobakan kepada target audiens. Perancangan brand identit

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Andrade Sanchez, Edison David, Newton Antonio Gallardo Perez, and Victor Hugo Cantos Luces. "The logo and its importance in improving brand perception in higher education institutions." Universidad Ciencia y Tecnología 26, no. 115 (2022): 16–24. http://dx.doi.org/10.47460/uct.v26i115.612.

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The logo, as an institutional graphic representation, transmits the values and fundamental principles of the institutions. The objective of the research was to expose the factors that can motivate changes in the iconic and chromatic elements that make up logos, and the benefits that these can have for higher education institutions. The methodology used was qualitative and documentary, with 18 units of analysis from 2010 to 2022, the logos of the State University of Milagro in Ecuador were compared. Among the results, it has been observed that the correct graphic conformation of the logos can h

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Lozano-Castro, Rebeca I. "REPENSAR LA GRÁFICA IDENTIFICATIVA CON RECURRENCIAS COMUNICACIONALES DE RECONOCIMIENTO HISTÓRICO EN EL DISEÑO URBANO." DISEÑO ARTE Y ARQUITECTURA, no. 13 (December 20, 2022): 23–30. http://dx.doi.org/10.33324/daya.vi13.554.

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La memoria gráfica identificativa materializada representa, culturalmente, al diseño urbano que está expuesto en fachadas de diversas edificaciones del siglo XX, que tienen características comunicacionales, en México. Esa materialidad comunicativa ha sido discutida a partir de la observación reflexiva y crítica en sectores históricos con efectos de sentido contenidos en costumbres, tradiciones y hábitos, que forman parte de la identidad cultural en su realidad social. Este estudio, que se encuentra en inicios posdoctorales, se propone dar cuenta de recurrencias gráfico-comunicativas que puedan

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Riduwan, Aji Mohammad, Moch Abdul Rohman, and Joni Agung Sudarmanto. "Perancangan Corporate Identity Maniva Particael Resort and Café sebagai Upaya Pencitraan Perusahaan." JoLLA: Journal of Language, Literature, and Arts 3, no. 10 (2023): 1504–23. http://dx.doi.org/10.17977/um064v3i102023p1504-1523.

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Maniva Particael, merupakan sebuah perusahaan yang bergerak di bidang perhotelan. Karena masih merupakan perusahaan baru, Maniva Particael belum memiliki identitas perusahaan. Sebagai perusahaan baru yang memasuki ketatnya persaingan dalam bidang perhotelan, masalah yang dihadapi Maniva Particael salah satunya adalah membangun brand image yang positif kepada konsumen. Peneltian ini bertujuan menghasilkan sebuah corporate identity dengan panduan sistem identitas perusahaan beserta penerapannya, yang merepresentasikan keunikan dan keunggulan perusahaan untuk membangun dan meningkatkan citra peru

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Djokja, Fakhrunnisa. "PERANCANGAN BRAND IDENTITY KERIPIK WAHYU LUWUK BANGGAI." TANRA: Jurnal Desain Komunikasi Visual Fakultas Seni dan Desain Universitas Negeri Makassar 8, no. 1 (2021): 81. http://dx.doi.org/10.26858/tanra.v8i1.19610.

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Perancangan ini bertujuan menciptakan brand identity sebagai pengembangan usaha keripik Wahyu dan memperkenalkan identitas usaha melalui media komunikasi visual agar menjadi perhatian dan meluasnya lingkup konsumen dari keripik Wahyu. Pengumpulan data dilakukan berkaitan dengan proses perancangan mengenai teori visual, warna, font, layout, logo, graphic standard manual, kemasan dan perancangan media komunikasi visual dan produk keripik Wahyu, observasi lapangan, wawancara dan dokumentasi. Data dianalisis dengan metode deskriptif kualitatif dan analisa terhadap kompetitor sejenis sebagai bahan

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Auva, Via Aldina, and Rusdi Hidayat Nugroho. "Making a Logo as a Form of Product Identity for UMKM Menjes Kyu in Pakunden Village, Blitar." JATI EMAS (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat) 7, no. 3 (2023): 41. http://dx.doi.org/10.36339/je.v7i3.776.

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This article discusses the importance of making the logo as a form of MSME product identity. A logo is a special symbol that represents the legal property of an entity. The logo design is used as a tool to help improve community businesses, one of which is MSME. A successful logo usually reflects the characteristics of the business or organization, depicts the message to be conveyed, gives a professional and consistent impression. In many cases, the logo design process involves identification, concept development, sketching, color selection, typography and other design elements. Companies or o

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Gunarso, Wijil Susetyo, Ahadiat Joedawinata, and Agung Eko Budiwaspada. "PERANCANGAN IDENTITAS VISUAL UNTUK RE-BRANDING RAJA TRAVEL MENJADI WHY TRIP TOUR AND TRAVEL DESIGNING VISUAL IDENTITY FOR THE RE-BRANDING OF RAJA TRAVEL INTO WHY TRIP TOUR AND TRAVEL." Jurnal Seni dan Reka Rancang: Jurnal Ilmiah Magister Desain 4, no. 1 (2021): 53. http://dx.doi.org/10.25105/jsrr.v4i1.9970.

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<pre><strong><em>Abstract</em></strong><strong><em> </em></strong></pre><p>Why Trip Tour and Travel <em>is a company which engaged in tour and travel service provider, as an old company which engaged in tour and travel service provider bussines sector, it needs an effort to create image and strong identity, so that company’s identity can increase. Thus, rebranding is needed as an effort of increasing company’s identity through some media, for example logo, website, social media, mobile apps which finally it creates a GSM (

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Krisdianto, Nova, and Andreas Syah Pahlevi. "Optimalisasi Visual Identity dalam Memperkuat Eksistensi NYCKI Group." JoLLA Journal of Language Literature and Arts 4, no. 8 (2024): 850–65. http://dx.doi.org/10.17977/um064v4i82024p850-865.

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Nycki Group adalah sebuah agensi yang termasuk dalam salah satu UMKM sub sektor Desain Komunikasi Visual (DKV) yang bergerak di bidang ekonomi kreatif di Kota Malang. Berdiri pada tahun 2020 oleh Elmiyadi Novia Farma, Nycki Group terdiri dari tiga divisi, yaitu Nycki Studio, Nycki Store, dan Nycki Animation. Selama dua tahun berkiprah di industri kreatif, Nycki Group telah mengerjakan berbagai proyek. Namun demikian, Nycki Group belum banyak dikenal oleh audiens, bahkan di kota domisilinya. Hal ini disebabkan karena mereka selalu menggunakan bendera Event Organizer (EO) untuk berpartisipasi da

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Laksmiarti, Trisnandita. "Redesain Logo dan Visual Identity Kampung Pecinan Tambak Bayan Surabaya sebagai Brand Awareness." BARIK 6, no. 3 (2024): 43–54. https://doi.org/10.26740/jdkv.v6i3.65046.

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Sejak kedatangan imigran Tionghoa pada tahun 1930, Kampung Pecinan Tambak Bayan di Kecamatan Bubutan, Surabaya, kini dihuni oleh mayoritas keturunan Tionghoa dan warga lokal yang hidup berdampingan. Kampung ini memiliki daya tarik budaya dan sejarah, salah satunya adalah Tha Yang, bekas kandang kuda milik mantri Belanda yang kini berfungsi sebagai ruang musyawarah dan kegiatan komunitas. Sejarah konflik sengketa tanah yang pernah melibatkan warga dengan pihak hotel menarik perhatian akademisi dan komunitas untuk berpartisipasi dalam perjuangan hak atas lahan tersebut. Penelitian ini menggunaka

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Pertiwi, Elianna Gerda, Mayopi Prayuka, and Gandung Anugrah Kalbuadi. "PERANCANGAN VISUAL IDENTITY GETUK BARS SEBAGAI OLEH-OLEH KEKINIAN BANYUMAS." ASKARA: Jurnal Seni dan Desain 1, no. 2 (2023): 98–113. http://dx.doi.org/10.20895/askara.v1i2.886.

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Kuliner legendaris memiliki daya tarik terhadap wisatawan untuk mejelajahi suatu kota. Seperti hal nya getuk goreng yang menjadi salah satu kuliner legendaris Sokaraja. Inovasi terhadap kuliner terus berkembang seiring dengan perkembangan zaman. Getuk Goreng juga tak lepas dari upaya inovasi tersebut dengan tujuan memperlebar target audiens, terutama anak muda. Salah satu bentuk inovasi terhadap getuk goreng adalah Getuk Bars. Getuk Bars mengombinasikan getuk dengan dua lapis krim rasa menjadi satu produk snackbar. Dengan inovasi tersebut, Getuk Bars memiliki potensi untuk berkembang dan dimin

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Wijaya, Mifthahul Haeruddin, Pujiyanto Pujiyanto, and Mahendra Wibawa. "Sebuah Perancangan Brand Identity Industri Kecil Menengah “Pawone Unin” sebagai Identitas Usaha Katering di kota Malang." MAVIS : Jurnal Desain Komunikasi Visual 2, no. 2 (2020): 67–77. http://dx.doi.org/10.32664/mavis.v2i2.513.

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Industri Kecil Menengah Pawone Unin merupakan sebuah usaha katering di kota Malang yang berdiri sejak tahun 2015 untuk menawarkan produk dan jasa namun belum memiliki identitas usaha untuk dikenal masyarakat luas, maka dibutuhkan Perancangan Brand Identity Industri Kecil Menengah “Pawone Unin” Sebagai Identitas Usaha Katering Di Kota Malang. Perancangan brand identity tersebut dilakukan melalui tahapan pengumpulan data seperti observasi, wawancara, kuisioner, data dokumen dan data pustaka, kemudian metode perancangan yang menggunakan tahap brainstorming, thumbnail, rough sketch, dan komprehens

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Suyanto, Budi, and Mochammad Rizky Candias. "Perancangan Visual Brand Identity Desa Sungsang." Magenta | Official Journal STMK Trisakti 8, no. 2 (2024): 1253–64. https://doi.org/10.61344/magenta.v8i2.187.

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Penelitian ini bertujuan untuk merancang identitas visual yang autentik dan konsisten bagi Desa Sungsang, sebuah desa wisata di Sumatera Selatan yang memiliki potensi besar dalam sektor pariwisata melalui keindahan alam, budaya, dan kuliner lokal. Identitas visual yang kuat diharapkan dapat meningkatkan brand awareness Desa Sungsang serta menarik lebih banyak wisatawan, baik domestik maupun internasional. Metode penelitian yang digunakan adalah kualitatif deskriptif, dengan pengumpulan data melalui observasi lapangan, wawancara dengan masyarakat lokal, serta studi pustaka mengenai teori desain

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Suyanto, Budi, and Antonius Daniel Kurniawan. "Perancangan Identitas Visual Another Creative Studio." Magenta | Official Journal STMK Trisakti 5, no. 02 (2021): 835–46. http://dx.doi.org/10.61344/magenta.v5i02.81.

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Another Creative Studio as a creative studio based on Visual Communication Design which has a vision to consistently be a new color in the Indonesian creative industry by becoming a leading creative agency company accompanied by the best service and quality. In order to compete with competitors and have an image as a leading agency in the eyes of the public, it is necessary for the community to design a visual identity as a broad visual form. The method used in this study uses a qualitative method. Data collection techniques through interviews, observation, documentation, and literature study.

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My, Fadhylah Muhammad, and Indria Flowerina. "Penyampaian Makna Dan Identitas Dari Logo Baru Museum Sumpah Pemuda Jakarta Sebagai Bentuk Komunikasi Visual." Jurnal Penelitian Dan Pengkajian Ilmiah Sosial Budaya 1, no. 2 (2022): 291–300. http://dx.doi.org/10.47233/jppisb.v1i2.443.

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The Sumpah Pemuda Museum is a historical heritage museum about the struggle of Indonesian youth in delivering the Indonesian youth oath. The new logo of The Sumpah Pemuda Museum can introduce its new visual identity to the public through the logo, the visuals in the logo have visuals such as a fist, three pillars, and a roof combined with three colors, namely red, navy or dark blue, and gray. All of these were designed and won by a logo designer who is a visual communication design student at the Padang Panjang Indonesian Art Institute. In the process of designing a logo, it must comply with t

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Dwihantoro, Prihatin, Dwi Susanti, Lintang Muliawanti, et al. "Creating digital branding and a visual identity for Edupark Cocoa Bigaran." Community Empowerment 9, no. 5 (2024): 863–68. http://dx.doi.org/10.31603/ce.10093.

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The Bigaran Cocoa Edupark business combines aspects of education and tourism with a focus on the chocolate industry. However, the Bigaran Cacao Edupark tour which was just pioneered in 2022 does not yet have a visual identity and is not widely known by the wider community. This community service activity aims to improve partners' skills related to the program related to digital branding of tourism and designing the visual identity of Bigaran Cocoa Edupark. This program is carried out with a participatory method which is focused on 1) training on tourism digital branding, and 2) designing the v

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Cahyono, Mirda Alfian Dwi, Moch Abdul Rohman, and Dhara Alim Cendikia. "Rebranding Visual Identity Manuva sebagai Upaya Pengenalan Brand Manufaktur." JoLLA: Journal of Language, Literature, and Arts 3, no. 9 (2023): 1295–320. http://dx.doi.org/10.17977/um064v3i92023p1295-1320.

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Bermula dari penelitian pemilik usaha mengenai titik sakit para produsen industri manufaktur dalam proses produksi, hasil penelitian ini menyajikan banyak permasalahan, menjadikan semua keresahan ini menjadi peluang untuk menjawab semua permasalahan yang dimiliki para produsen. Pemilik usaha berusaha membantu para produsen ini dengan menciptakan sebuah platform digital untuk menjawab segala permasalahan yang dialami oleh produsen. Platform ini akan menjembatani antara para produsen dengan konsumen akhir dengan nama Tjetak.com. Dengan latar belakang perusahaan yang kuat, Tjetak.com telah berhas

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Abdullah, Mohammad Yusrin, Rudi Irawanto, and Fariza Wahyu Arizal. "Perancangan Brand Identity sebagai Upaya Rebranding SMK Walisongo 1 Gempol." JoLLA Journal of Language Literature and Arts 4, no. 4 (2024): 428–44. http://dx.doi.org/10.17977/um064v4i42024p428-444.

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SMK Walisongo 1 Gempol bersaing sengit dengan 10 SMK Swasta lain dalam banyak hal, terutama pembentukan citra branding yang dianggap penting Perancangan ini bertujuan untuk membuat brand identity SMK Walisongo 1 Gempol sebagai upaya rebranding. Perancangan menggunakan metode Double Diamond yang terdiri dari 4 tahapan, yaitu 1). Discover, 2). Define, 3). Develop, 4). Deliver. Elemen brand identity mencakup logo, tipografi, elemen grafis pendukung, dan warna. Berdasarkan elemen tersebut dirancang pula buku pedoman berupa Graphic Standard Manual sebagai edukasi, informasi, dan acuan. Hasil obser

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Nurliana, Friska, and Agustino Akbar. "Perancangan Ulang Identitas Visual Kedai Kopi Monotype untuk Membangun Brand Awareness dan Meningkatkan Citra Brand Terhadap Konsumen." Magenta | Official Journal STMK Trisakti 6, no. 01 (2022): 867–91. http://dx.doi.org/10.61344/magenta.v6i01.83.

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Currently the world of coffee in Indonesia is showing a very rapid development. This is evidenced by the proliferation of cafes or stalls selling coffee drinks throughout the archipelago. It is estimated that coffee shop business owners are increasingly competing for customers by serving quality coffee drinks, affordable prices and simpler outlet concepts. To maintain the existence of the proliferation of coffee shops, especially in the East Depok area, Monotype needs a new, strong and consistent visual identity so that it can compete with other competitors who already have a strong and consis

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Natasha, Vianney, Sultan Arif Rahmadianto, and Bintang Pramudya Putra Pratama. "PERANCANGAN VISUAL BRAND IDENTITY BAGI VERNON EDUCATION MALANG UNTUK MENINGKATKAN BRAND AWARENESS." Sainsbertek Jurnal Ilmiah Sains & Teknologi 4, no. 1 (2023): 32–42. http://dx.doi.org/10.33479/sb.v4i1.255.

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Perancangan ini bertujuan untuk membuat visual brand identityyang efektif bagi Vernon Education sebagai upaya meningkatkan brand awareness. Dalam lingkungan bisnis yang kompetitif, brand awareness merupakan faktor penting untuk membedakan sebuah perusahaan dengan yang lainnya. Melalui perancangan brand identity ini, Vernon Education dapat memperkuat brand image mereka dan menarik perhatian target audiens. Metode penelitian yang digunakan pada perancangan ini adalah metode penelitian kualitatif, yang melibatkan wawancara dengan pihak Vernon Education dan melakukan observasi pada perusahaan komp

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Joko Bintarto. "Perancangan Identitas Visual Warung Teras Kopi Untuk Membangun Brand Awareness." Jurnal Riset Rumpun Seni, Desain dan Media 2, no. 2 (2023): 244–55. http://dx.doi.org/10.55606/jurrsendem.v2i2.1771.

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At present the world of coffee in Indonesia is showing very rapid development. This is evidenced by the mushrooming of cafes or shops selling drinks from processed coffee throughout the archipelago. Coffee shop business owners are expected to increasingly compete for customers by serving quality coffee drinks, affordable prices and simpler outlet concepts. To maintain the existence of the mushrooming coffee shops, Teras Kopi needs a new, strong and consistent visual identity in order to be able to compete with other competitors who already have a strong and consistent visual identity. Based on

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Wiguna, I. Putu Agus Jaya, Ramanda Dimas Surya Dinata, Ari Rimbawan, Ni Putu Emilika Budi Lestari, and Agus Budi Setyawan. "Perancangan Identitas Visual Serta Media Promosi Dapur Yura." DIVAGATRA - Jurnal Penelitian Mahasiswa Desain 5, no. 1 (2025): 18–36. https://doi.org/10.34010/divagatra.v5i1.15760.

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Dapur Yura is a Micro, Small, and Medium Enterprise (MSME) engaged in the Indonesian culinary sector. This MSME serves various typical Indonesian menus, such as yellow rice, geprek chicken, fresh vegetables, and tumpeng rice, which are made with quality ingredients and authentic flavors. Founded by Pipin Swandewi in 2023, Dapur Yura is located at Jalan Raya Baturiti No. 99, Batunya, Baturiti District, Tabanan Regency, Bali. Currently, Dapur Yura does not have a strong visual identity to reflect the characteristics of its products. In addition, the available promotional media is still limited,

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Seno, Intan Aprilia, Pranti Pranti, and Fariza Wahyu Arizal. "Branding Desa Sambimulyo sebagai Destinasi Wisata Kebun Jeruk." Indonesian Journal for Social Responsibility 7, no. 7 (2025): 52–66. https://doi.org/10.36782/ijsr.v7i01.265.

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Sambimulyo Village is a village in Bangorejo Sub-district, Banyuwangi Regency that has the potential of citrus fruit farming which requires a branding program to form its identity as a tourist destination. This branding program is carried out by forming a visual identity, developing tourism activities, developing typical products, developing areas, and empowering human resources to regulate tourism regulations. The design of the branding program was carried out using a qualitative method with the 2013 Alina Wheeler model starting from determining the topic, researching problems, clarifying str

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Purnomo, Giovano Hartanto, Bintang Pramudya P. P, and Sultan Arif Rahmadianto. "REBRANDING UMKM MACNFISH.ID UNTUK MENINGKATKAN BRAND AWARENESS UNTUK KONSUMEN USIA 17-38 TAHUN DI KOTA SURABAYA." Sainsbertek Jurnal Ilmiah Sains & Teknologi 2, no. 1 (2021): 73–85. http://dx.doi.org/10.33479/sb.v2i1.130.

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Akibat dari pandemi yang terjadi di Indonesia, industri makanan dan minuman juga semakin berkembang di Indonesia untuk menambah pendapatan. Perkembangan ini juga berarti semakin meningkatnya persaingan antar produk yang satu dengan yang lain. Macnfish merupakan salah satu industri makanan minuman yang menjual produk makanan Eropa yang cukup unik, tetapi perusahaan ini masih kurang dikenali oleh masyarakat kota Surabaya karena kurangnya identitas visual yang kuat dan promosi yang dilakukan. Oleh karena itu, dibutuhkannya brand identity yang dapat menarik minat dan kesadaran konsumen dan calon k

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Merlin, Bruno, Jorianne Thyeska Castro Alves, Pablo Henrique Caracciolo Gomes de Sá, et al. "CODON—Software to manual curation of prokaryotic genomes." PLOS Computational Biology 17, no. 3 (2021): e1008797. http://dx.doi.org/10.1371/journal.pcbi.1008797.

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Genome annotation conceptually consists of inferring and assigning biological information to gene products. Over the years, numerous pipelines and computational tools have been developed aiming to automate this task and assist researchers in gaining knowledge about target genes of study. However, even with these technological advances, manual annotation or manual curation is necessary, where the information attributed to the gene products is verified and enriched. Despite being called the gold standard process for depositing data in a biological database, the task of manual curation requires s

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Amina, Zahra Fithri, Rudi Irwanto, and Novian Wahyu Firmansyah. "Perancangan Identitas Visual Usaha Dessert Pufflicious." JoLLA: Journal of Language, Literature, and Arts 3, no. 1 (2023): 132–47. http://dx.doi.org/10.17977/um064v3i12023p132-147.

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Pufflicious merupakan sebuah usaha rumahan perseorangan yang bergerak di bidang industri food and beverage, lebih tepatnya hidangan manis atau dessert. Usaha tersebut merupakan usaha baru yang dirintis pada bulan desember 2021 lalu dan beroperasi di Kota Bogor. Sebagai sebuah usaha, Pufflicious memiliki sebuah visi yaitu untuk mengenalkan dan menjual produk dessert dengan bahan yang berkualitas premium yang lezat dan halal untuk dikonsumsi. Namun, sebagai bisnis pendatang baru, belum banyak upaya yang dilakukan dalam mengenalkan produknya pada masyarakat ter-utama dari segi keunikan identitas

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Andi Muhammad Naufal and Purnawansyah. "Brand Promotion Fakultas Ilmu Komputer Universitas Muslim Indonesia." Indonesian Journal of Data and Science 2, no. 2 (2021): 77–90. http://dx.doi.org/10.56705/ijodas.v2i2.50.

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Brand adalah persepsi yang muncul pada audience mengenai sebuah perusahaan, figur ataupun ide (Hananto, 2019). Brand Identity adalah seperangkat asosiasi unik yang dimiliki oleh brand yang harus dibentuk dan dipelihara. Asosiasi ini merepresentasikan apa yang diwakili oleh brand dan mengimplikasikan janji kepada pelanggan dari organisasi (Fauziyah, 2016). Identitas merek (brand identity) dibutuhkan dalam membangun loyalitas yang nantinya akan memiliki nilai tersendiri yang mampu menjadi opini konsumen, yang bertujuan agar dapat lebih efektif dan berinteraksi sehingga membentuk persepsi dalam b

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I Nyoman Jayanegara and I. nyoman anom fajaraditya Setiawan. "ANALISIS BENTUK PADA IDENTITAS VISUAL STMIK STIKOM INDONESIA." Jurnal Bahasa Rupa 3, no. 2 (2020): 76–82. http://dx.doi.org/10.31598/bahasarupa.v3i2.459.

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Visual identity as a sign system that is used consistently to communicate messages widely. This is very important to be a consideration in building positive branding. The design elements contained in visual identity should be able to be clear and specific in their function as sign systems. In STMIK STIKOM Indonesia as an entity, it has a logo and a symbol as its visual identity. The use of these two things becomes somewhat ambiguous when published to the public and can lead to confusion about the reception of the message. In this visual identity study as a sign system, data will be collected i

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Azelia, Nabilah Charisma, and Asidigisianti Surya Patria. "Perancangan Identitas Visual UMKM Ecoprint Girly Lestari di Surabaya." Jurnal SASAK : Desain Visual dan Komunikasi 4, no. 2 (2022): 93–103. http://dx.doi.org/10.30812/sasak.v4i2.2121.

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Micro, Small, and Medium Enterprises (MSME) Ecoprint Girly Lestari is a small business that sells fashion and accessories products with ecoprint patterns. This MSME is one of the MSMEs that sells its products at the Surabaya Kriya Gallery. Established in 2019, Ecoprint Girly Lestari does not have a conceptual and consistent visual identity. It can be seen through the differences in logo usage in each media. This condition makes consumers difficult to recognize their products. Therefore, this study aims to describe the visual identity design process for Ecoprint Girly Lestari MSMEs. This resear

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Larashati, Chintiya. "Redesain Logo ‘Hadimu Home Bakery’ Sebagai Identitas Visual Pada Usaha Kue di Kota Bandung." Besaung : Jurnal Seni Desain dan Budaya 9, no. 2 (2024): 275–88. http://dx.doi.org/10.36982/jsdb.v9i2.4261.

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The redesign of the ‘Hadimu Home Bakery’ logo aims to strengthen the visual identity of one of the cake businesses in Bandung City and raise the brand’s image among the public. ‘Hadimu Home Bakery’ is a business that sells various kinds of cakes in the city of Bandung. ‘Hadimu Home Bakery’ was founded by Hadi Mukhayyar in 2016 by selling various types of cakes such as donuts, bread, pudding and other cakes. ‘Hadimu Home Bakery’ has a visual identity that is not yet represented so that it can affect the brand identity of the business. Therefore, a redesain of the logo for ‘Hadimu Home Bakery’ w

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Sudiwijaya, Erwan, Fajar Junaedi, and Mujono Mujono. "Designing Kapanewon Nanggulan Branding through Storytelling." Proceeding International Conference of Community Service 1, no. 2 (2023): 348–55. http://dx.doi.org/10.18196/iccs.v1i2.239.

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Abstract. Kapanewon Nanggulan is the sub-district capital in the Kulon Progo area of the Special Region of Yogyakarta (DIY), which has a lot of tourism potential, both natural tourism and culinary tourism, which, of course, offers excellent comfort for all tourists or visitors from outside the area. The problems found in Nanggulan are tourism actors in the Nanggulan area that have not been well coordinated. Nanggulan does not yet have a brand identity that can cover all tourism brands in the region. Natural tourism potential has not been positioned consistently. Therefore, the community serv

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Saputra, Ari, Ade Kosasih, and Deden Bagja Sudrajat. "Redesign Corporate Identity Sebagai Peningkatan Image Perusahaan Studi Kasus PT. Finansia Multi Finance." CICES 2, no. 2 (2016): 173–87. http://dx.doi.org/10.33050/cices.v2i2.316.

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The era of globalization brings two effects, on the one hand can increase the opportunities in the field of employment, on the other side of the business world increasingly keen competition and tight. Therefore, it needs the right strategy for success in the business world. In marketing the product until now the company has been using various forms of media support facilities include: media banners, xbanner, brochures, stickers products and supported other visual media used by the company. But the company realized that a competitor with a similar type of business more and more, and also contin

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Sutrisno, Andika Agung, Joko Samodra, and Andreas Syah Pahlevi. "KAMPUNG ENTREPRENEUR BERBASIS WEB SEBAGAI MEDIA PROMOSI BAGI UMKM." Jurnal KARINOV 2, no. 3 (2019): 171. http://dx.doi.org/10.17977/um045v2i3p171-176.

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Tujuan program ini untuk mengembangkan dan memberikan pelatihan tentang bagaimana menggunakan media promosi yang efektif diwujudkan dalam bentuk sebuah platform pasar digital berbasis web. Sebagai tambahan, kegiatan ini dilakukan untuk meningkatkan citra Bumi Tunggul Wulung (BTWI) sebagai kampung entrepreneur, serta market place berbasis koperasi yang akan mewadahi setiap warga yang belum memiliki pasar produk dengan harapan dapat mingkatakan profit usaha serta terjadi kolaborasi antar warga. Kegiatan pengabdian masyrakat ini dilakukan melalui pelatihan branding, photo produk, pengolahan data

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Nabil, Ghibran Alwafa. "Rebranding Logo UMKM (F&B) Kelurahan Klampis Ngasem." Nanggroe: Jurnal Pengabdian Cendikia 2, no. 4 (2023): 396–401. https://doi.org/10.5281/zenodo.8191980.

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Akibat dari pandemi yang terjadi di Indonesia, industri makanan dan minuman juga semakin berkembang di Indonesia untuk menambah pendapatan. Perkembangan ini juga berarti semakin meningkatnya persaingan antar produk yang satu dengan yang lain. Macnfish merupakan salah satu industri makanan minuman yang menjual produk makanan Eropa yang cukup unik, tetapi perusahaan ini masih kurang dikenali oleh masyarakat kota Surabaya karena kurangnya identitas visual yang kuat dan promosi yang dilakukan. Oleh karena itu, dibutuhkannya brand identity yang dapat menarik minat dan kesadaran konsumen dan calon k

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Ignacia, Callista, Etsa Astridya Setiyati, and Ayyub Anshari Sukmaraga. "Re-Branding dan Perancangan Promosi untuk Clothing Maker-Garmen di Malang." Citradirga - Jurnal Desain Komunikasi Visual dan Intermedia 3, no. 02 (2023): 1–18. http://dx.doi.org/10.33479/cd.v3i02.675.

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Dalam mendirikan sebuah usaha, nama merek dan kualitas produk menjadi hal penting yang perlu diperhatikan. Oleh karena itu, dengan adanya branding atau re-branding dapat menjadi batasan dan pembeda setiap pelaku usaha satu dan usaha lainnya. Selain itu, perancangan media promosi juga sangat membantu dalam meningkatkan awareness. Objek perancangan dalam Tugas Akhir ini adalah Clothing Maker-Garmen di Malang. Clothing Maker-Garmen merupakan salah satu usaha kecil menengah yang bergerak di bidang konveksi baju. Sejak didirikan pada tahun 2014, Clothing Maker-Garmen belum banyak dikenal masyarakat

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Justin, Muhammad Redintan, Rohiman Rohiman, and Abdi Darmawan. "DESAIN IDENTITAS VISUAL PADA UMKM RUANG KERAMIK STUDIO KOTA METRO LAMPUNG." Gorga : Jurnal Seni Rupa 11, no. 1 (2022): 156. http://dx.doi.org/10.24114/gr.v11i1.34948.

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Studio Muljati Ceramic Room sells various types of local ceramics of good quality. However, Ruang Keramik Studio Mulyojati does not have a brand that can give the impression of a strong character in marketing, and can bring out advantages and differences from its competitors. Therefore, this study intends to increase the selling and introduce to the foreign visitors of the Ceramic Studio Room by providing their own brand. This study used a qualitative method with a brainstorming approach and a communication approach. The data analysis used a mind-mapping data analysis. The initial stages of de

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Kunal, S. Khadke. "Development of Deep Learning Algorithm using Convolutional Neural Network for Medical Imaging." International Journal of Engineering and Advanced Technology (IJEAT) 9, no. 3 (2020): 139–42. https://doi.org/10.35940/ijeat.C4912.029320.

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Medical imaging is the procedure and approach of formulating graphic models of the peculiarity of a body system for medical investigation and treatment, and also graphical illustration of the function of several internal organs or structures. To identify the affected tissues of the brain in a case of brain tumors, it is important to get high precision and accuracy to locate exact pixels. Manual analysis may be erroneous and so it is important to use deep learning image segmentation technique. Segmentation of graphic is the technique of dividing a graphic in to several group of pixels. The earl

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R., B. Sanchez, C. L. Fernandes J., A. Bissaco M., et al. "NEURAL NETWORK TO IDENTIFY KEY POINTS OF THE HUMAN POSE IN PHYSIOTHERAPY REHABILITATION OF GAIT." Revistaft 27, no. 123 (2023): 61. https://doi.org/10.5281/zenodo.8044461.

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This work proposes a digital system with cloud neural network with video acquisition to obtain key points of the human pose in patients undergoing physiotherapy rehabilitation of lower limbs in gait mobility, allowing agility in the records, minimizing measurement errors, analysis clinical condition, and the exchange of information between professionals in the field, resulting in a shared knowledge base. A digital camera, 1080p and 60fps, used parallel to the ground, with height adjustment (0.6 to 2.4m), 1.5m from the analysis field (3x3m to 3x10m) is used for measurement, rehabilitation or wa

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Divo Bramasta, Muhammad, and Ade Moussadecq. "Redesign Visual Identity 2R Handy Craft as An Effort to Improve Brand Image and Promotion." IMAGIONARY 2, no. 2 (2024): 36–47. http://dx.doi.org/10.51353/jim.v2i2.818.

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2R Handy Craft is an MSME that operates in the field of fashion and souvenirs typical of Lampung. As a growing MSME. 2R Handy Craft has a logo that contains elements of plagiarism which can be detrimental and hinder the development of 2R Handy Craft itself, as well as inappropriate promotional media in introducing and offering products from 2R Handy Craft. This redesign uses the morphological method as a creative method to formulate the visual concept of a design. The morphological method was used to redesign the brand image of 2R Handy Craft so that it could create a strong logo visualization

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