Relevant bibliographies by topics / Green advertising; environment

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers

Academic literature on the topic 'Green advertising; environment'

Author: Grafiati
Published: 4 June 2021
Last updated: 1 February 2022

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Journal articles on the topic "Green advertising; environment"

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KARTHIKEYAN, Dr B., Dr V. SITHARTHA SANKAR, and Dr G. LATHA. "The way of Consumers’ Responsiveness to Green Advertising – an Indian Context." Restaurant Business 118, no. 6 (June 25, 2019): 94–96. http://dx.doi.org/10.26643/rb.v118i6.7659.

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Green Advertising – the word is a new way to attract modern consumers with the features of a green form of communication for the sustainable development of any country. Green Advertising will help in detailing those features which consumers are eagerly looking for and in require. Public opinion towards the environment and the way our finicky way of life damages it has increased from the last few decades. Accordingly, consumers expressed their willingness to buy more products with a less harmful impact on the environment. Companies sought to take advantage of this trend by launching ‘green' products and by introducing environmental concern in their advertising campaign. This paper has dealt with the general concepts of green advertising and consumers' responsiveness of green advertising.
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Adawiyah Sis, Atika Robiatun, and Albari ,. "PENGUKURAN EFEKTIFITAS PENGIKLANAN LINGKUNGAN MELALUI IKLAN TELEVISI (PENDEKATAN MODEL AIDA)." KINERJA 19, no. 1 (February 21, 2017): 16. http://dx.doi.org/10.24002/kinerja.v19i1.531.

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Advertising can no longer be simply regarded as one type of marketing communications but it should be packaged as one seed strategy in the context of the overall marketing strategy. In the development of theterm advertising or advertising green environment, it is stated as a strategy that tries to create a culture and identity of the consumers who care about the environment. This study measures the environmental importanceof advertising that is linked to the purpose of advertising itself based on AIDA approach. The study is conducted with the involvement of consumers who have seen a particular brand advertising of Drinking Water in Yogyakarta. 166 respondents are selected using convenience sampling technique. While the data obtained through the questionnaire are analyzed by using a structural equation modelling (SEM) and the data processing program AMOS 20.0, after going through two stages of testing the validity and reliability. The results show that advertising environment is positive and gives significant contribution to the AIDA in the case of television advertising. While the influence of the greatest predictive total advertising environment happens to consumer desire to buy. It is also concluded that the variables of attention, interest, and desire to serve as a mediator variable influence of environment on the advertising of interest, desire, and action of consumers to buy.Keywords: environmental advertising, attention, interest, desire, action
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Amallia, Bunga Alfausta, M. Irhas Effendi, and Abdul Ghofar. "The Effect of Green Advertising, Trust, and Attitude on Green Purchase Intention: An Evidence from Jogjakarta, Indonesia." International Journal of Creative Business and Management 1, no. 1 (February 27, 2021): 66. http://dx.doi.org/10.31098/ijcbm.v1i1.4553.

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The damaged environment that has been influenced by human life is now encouraging consumer behavior changes to be more aware of the environment and interested in buying green products; and through this study, we want to determine and analyze the role of attitude as mediation and the effect of green advertising, green brand trust, and attitudes towards green purchase intention. We used a questionnaire and obtained a sample of 118 respondents using the purposive sampling technique. Then, we analyze the data using PLS-SEM analysis tool with Smart PLS 3.2.8. Our results showed that green advertising, green brand trust, and attitudes towards green products had a significant and positive effect directly on green purchase intention. Green product mediation's variable attitude was full of green advertising variables, green brand on green purchase intention.
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Hussain, Syed Asad, Mirza Amin Ul Haq, and Yasir Ali Soomro. "Factors Influencing Consumers’ Green Purchase Behavior: Green Advertising as Moderator." Marketing and Management of Innovations, no. 4 (2020): 144–53. http://dx.doi.org/10.21272/mmi.2020.4-11.

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Environmental sustainability importance increases, the environmental degradation problems attract the discussions around the world concerning many areas of life, consumption, and disposition of goods. Green marketing and advertisement have become a popular choice by companies to influence the consumer buying process. This study aimed to examine the moderated role of green advertisement among the influence of environmental concern, social impact, and self-image on green purchase behavior. The survey sample is 458 responses from various consumers. The methodological tools were quantitative research methods. The study applied confirmatory factor analysis and moderation analysis to evaluate the six hypotheses developed and proposed in the conceptual framework. The authors performed regression and moderation analysis after achieving the model fit indices and Cronbach’s alpha. The regression analysis reveals that independent variables environmental concern, self-image, and social impact had a significant influence on green purchase behavior. Furthermore, environmental concern and self-image have a more substantial influence on green purchase behavior. The moderation results revealed that green advertisement has a positive and significant moderated relationship among environmental concern, self-image, social influence, and green purchase behavior. The obtained results indicated that marketers could increase green purchase behavior. In turn, it will allow supporting the green environment by taking the above determinants of green purchase behavior into consideration for developing green policies and strategies which are mutually beneficial for the consumer as well as for the safe environment. The findings of this study suggest that green advertisement could increase green purchase behavior. Herewith, people become greener and environment-conscious in their routine life. The authors suggested practical implications for the strategists and marketers who are willing to go green. The study results present an overview of how marketers could devise more effective strategies and advertisement to endorse the green purchase behavior. Keywords: green purchase behavior, green products, sustainable consumption, eco-friendly environment, social influence, self-image, and green advertisement.
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Tu, Jui-Che, Tsai-Feng Kao, and Yi-Chan Tu. "Influences of Framing Effect and Green Message on Advertising Effect." Social Behavior and Personality: an international journal 41, no. 7 (August 1, 2013): 1083–98. http://dx.doi.org/10.2224/sbp.2013.41.7.1083.

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Designing green product marketing is a helpful solution for enhancing green awareness, and for promoting the protection of the environment. In this study we explored the framing effect in advertising design, and analyzed the relationship between framing effect (FE) and green message (GM), as well as their influences on advertising. We adopted a quasiexperimental method, and conducted empirical research according to 2 x 2 between-subject factors. The results showed that green messages influenced consumers' reaction toward positive and negative frames. Consumers who did not receive green messages preferred positively framed advertising. After receiving a green message, the consumers' attitudes regarding positively and negatively framed advertising were similar for both types.
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Krstić, Jelena, Milica Kostić-Stanković, and Jelena Cvijović. "Green advertising and its impact on environmentally friendly consumption choices: A review." Industrija 49, no. 1 (2021): 93–110. http://dx.doi.org/10.5937/industrija49-31692.

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Research on various environmental topics, among which is the topic of green advertising, has been growing during last three decades, but it is yet to gain its full potential. Since the topic of green advertising has been gaining rising attention of scholars, the body of knowledge on this topic has been growing as well. Green advertising in general aims to promote products produced in an environmentally-friendly manner, or to promote advertiser's corporate responsibility toward an environment. The evaluation of green advertising effectiveness is necessary in order to stimulate cognitive and affective reactions of consumers to green advertisements, as well as their subsequent environmentally friendly behaviour. This article contains the review of the relevant literature on the topic of green advertising effectiveness. The findings of the literature review indicate that green advertising represents an effective communication means to influence consumers' attitudes and behaviour, even though its effectiveness is often mediated by certain factors, like: consumers' environmental consciousness, consumers' regulatory focus, consumers' scepticism, claim type.
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Chen, Sibo. "Selling the environment: Green marketing discourse in China׳s automobile advertising." Discourse, Context & Media 12 (June 2016): 11–19. http://dx.doi.org/10.1016/j.dcm.2016.03.003.

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Song, Yao, and Yan Luximon. "Design for Sustainability: The Effect of Lettering Case on Environmental Concern from a Green Advertising Perspective." Sustainability 11, no. 5 (March 4, 2019): 1333. http://dx.doi.org/10.3390/su11051333.

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Recent green advertising research has focused on the effectiveness of different advertising claims and people’s interactions with the environment or environmental concerns, indicating the significant role of visual appeals in influencing people’s environmental attitudes. However, surprisingly, only a limited amount of research has addressed the effect of lettering case in green advertising on people’s perceptions and their consequent environmental concerns. This study tries to fill in this research gap by showing that uppercase (vs. lowercase) advertising taglines on environmental threats could improve people’s fear arousal, advertising congruence, environmental concern and the mediating role of fear arousal and congruence in this process. The managerial implications and limitations are also discussed in this study.
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Kim, Woohyuk, and Seunghee Cha. "How Attributes of Green Advertising Affect Purchase Intention: The Moderating Role of Consumer Innovativeness." Sustainability 13, no. 16 (August 4, 2021): 8723. http://dx.doi.org/10.3390/su13168723.

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Although the importance of green advertising has increased, there is still little research in terms of attributes of green advertising. The purpose of our study was to investigate the relationship between attributes of green advertising and purchase intention when moderated by consumer innovativeness. After collecting data from consumers in South Korea, we analyzed 200 usable surveys in structural equation modeling. The analysis revealed positive relationships between three attributes of green advertising (i.e., attractiveness, informativity, and reliability) and purchase intention and identified the moderating role of consumer innovativeness in those relationships. Our findings have implications for marketing, especially for the development of green advertising strategies.
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Archer, Hadley, Robert Kozak, and David Balsillie. "The impact of forest certification labelling and advertising: An exploratory assessment of consumer purchase intent in Canada." Forestry Chronicle 81, no. 2 (April 1, 2005): 229–44. http://dx.doi.org/10.5558/tfc81229-2.

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This exploratory research of four Canadian cities, conducted in 2003, compares the impact of forest certification labelling and advertising on the purchase intent of wood and paper products by end-use consumers. Telephone survey results indicate that Canadians are concerned about the environment, have positive attitudes towards certification, and are willing to alter their purchase habits to favour certified wood and paper products. Respondents indicated that labelling would more likely influence their purchase decision than advertising. They also indicated a lack of awareness regarding forest certification, and that advertising was the preferred strategy to increase general awareness among consumers. A segment of consumers was identified, representing 70% of the sample, which is highly concerned about the environment, willing to seek out certified products, and favours labelling as a source of information to assist with their purchase decisions for certified forest products. Key words: forest certification, eco-labelling, green advertising, consumer purchase intent, green consumers
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Dissertations / Theses on the topic "Green advertising; environment"

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Stokes, Staci Ann. "Deception in environmental advertising : consumers' reactions to greenwashing." Thesis, Manhattan, Kan. : Kansas State University, 2009. http://hdl.handle.net/2097/1462.

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Molina, Barrientos Janeth Karin. "Cambiemos la herencia: percepciones de los jóvenes sobre el Green advertising." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2020. http://hdl.handle.net/10757/653650.

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Esta investigación busca conocer la percepción de los jóvenes universitarios de las cualidades del Green advertising a través de la preocupación medioambiental del público y el diseño de la campaña. La investigación se enfoca en la marca San Luis y en una de sus últimas campañas “Estar en balance con el planeta”. Este artículo tendrá un enfoque cualitativo y un diseño de caso porque busca analizar el entendimiento de las percepciones, opiniones y (motivaciones) de los consumidores hacia una campaña publicitaria. Las entrevistas individuales con una guía de indagación semi estructurada permiten recoger las interpretaciones puntos de vista y cualidades percibidas de la marca a través de la campaña.
This investigation seeks to understand the perception of a sample of young university students of the qualities surrounding Green advertising through a greater understanding of qualities of Green advertising, environmental concern and the design of green advertising. The research focuses on the brand San Luis and one of its latest campaigns "Be in balance with the planet". This article will have a qualitative nature which seeks to strengthen the understanding of the perceptions, opinions, and qualities received from the sample of consumers interviewed towards the campaign through the use of semi-structured interviews which allow to know the interpretations on the trend as well as express the points of view and qualities perceived the interviewees to be in contact with the campaign.
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Mori, Bernaola Vanessa Maria. "Percepción de los estudiantes EPE de la UPC respecto a la publicidad social ambiental de la campaña “Los verdaderos depredadores” de National Geographic." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2020. http://hdl.handle.net/10757/653567.

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El presente trabajo analiza las percepciones de estudiantes de Epe la UPC respecto a la campaña “Los verdaderos depredadores” de National Geographic en Facebook. La publicidad se adapta a temas sociales, uno de ello es la publicidad ambiental, la cual lleva a las personas a tomar conciencia sobre los problemas ambientales que afecta al país. Además, resulta importante tenerla en cuenta para llevar prácticas sostenibles y sobre todo para cuidar el medio ambiente. A pesar de su gran importancia, la publicidad social suele tener desafíos como la actitudes negativas, comunicación saturada y la indiferencia. Este trabajo, tiene paradigma interpretativo, metodología cualitativa con enfoque estudio de caso. Su muestreo es no probabilístico y de conveniencia, y la técnica empleada para la recolección de datos son las entrevistas semiestructuradas.
This work analyzes the perceptions of students from EPE UPC regarding National Geographic “The real predators” campaign on Facebook. Advertising is adapted to social issues, one of which is environmental advertising, which leads people to become aware of the environmental problems affecting the country. In addition, it is important to take it into account to carry out sustainable practices and especially to take care of the environment. Despite its great importance, social advertising often has challenges such as negative attitudes, saturated communication and indifference. This work has an interpretive paradigm, qualitative methodology with a case study approach. Its sampling is non-probability and convenience, and the technique used for data collection is semi-structured interviews.
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Lacar, Frances. "Green advertising appeals : the effects of environmental involvement and product category /." Title page, contents and abstract only, 2002. http://web4.library.adelaide.edu.au/theses/09C/09cl129.pdf.

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Synodinos, Costa. "Black generation Y students' environmental concerns, attitudes towards green advertising and environmental behaviour / Costa Synodinos." Thesis, North-West University, 2013. http://hdl.handle.net/10394/10118.

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Green marketing is, in a sense, an oxymoron in that it merges the seemingly contradictory concepts of marketing, which focuses on facilitating and encouraging consumption, and environmental concern, which focuses on environmental conservation. Green advertising represents an important marketing tool for communicating an organisation’s green image and is the driving force behind fostering environmental awareness and environmentally friendly behaviour. As with any type of advertising, an important determinant of the success of green advertising is consumers‟ attitudes towards green advertising and corresponding environmental concerns and behaviour. The last decade has shown a staggering number of marketers targeting the green segment of the population with green advertising, with increasing green advertisements manufacturers are informing their customers about the pro-environmental characteristics of their products and services. Green advertising is an essential tool in an organisation’s overall environmental marketing strategy; one which possibly leads to achieving superior performance and assists in creating a sustainable competitive edge. An in-depth understanding of the relevant consumer behavioural aspects of a target market is tantamount to formulating successful marketing strategies. This holds true with the formulating of green marketing advertising strategies, which aim at encouraging consumption in an environmentally sustainable manner. There is a dearth of published literature on the South African Generation Y‟s consumer behaviour in general and none that specifically focuses on the environmental concern, attitudes towards green advertising and environmental behaviour of the significantly sized black Generation Y cohort. The Generation Y cohort is defined as individuals born between 1986 and 2005. In terms of South Africa, Generation Y individuals accounted for 40 percent of the South African population, with black Generation Y individuals making up 84 percent of this generational cohort. In addition, the black Generation Y cohort of South Africa makes up approximately 33 percent of the whole population, resulting in a highly attractive market segment. Individuals attaining tertiary qualifications are of particular interest to marketers since they are likely to enjoy higher earnings and a higher social status, which together is likely to make them opinion leaders amongst their peers. The primary objective of this study was to investigate black Generation Y students‟ environmental concern, attitudes towards green advertising and environmental behaviour within the South African context. The target population of the study was defined as full-time black Generation Y students, aged between 18-24 years, enrolled at South African registered public higher education institutions (HEIs). The sampling frame comprised the 23 registered South African public HEIs. Using a judgement sampling method, this was narrowed down to four HEIs located in the Gauteng Province - two of which are country-based and two of which are city-based. For this study, a convenience sample of 400 full-time black Generation Y students who were enrolled at these four South African HEIs during 2012 was drawn. The relevant primary data was obtained using a self-administered questionnaire. Lecturers at each of the four HEIs were contacted and requested to distribute the questionnaire to their students either during class or after class. The self-administered questionnaire was hand delivered to these lecturers. The questionnaire requested respondents to indicate on a five-point Likert scale the extent of their agreement/disagreement with items designed to measure their environmental concerns, their attitudes towards green advertising as well as their current environmental behaviour patterns. In addition, the students were asked to provide certain demographic data. The findings of this study indicate that South African black Generation Y students are environmentally concerned, have a positive attitude towards green advertising and report behaving in a pro-environmental manner. Previous research found gender to be a significant factor in displaying concerns for the environment. However, this study determined that gender played no significant role towards the black South African Generation Y cohort environmental concerns and attitudes. Similarly, the study found no significant difference between black Generation Y students who were based at city HEIs and black Generation Y students who were based at countryside HEIs. Insights gained from this study will help both marketing academics and practitioners understand current black Generation Y consumer attitudes towards environmental concerns, green advertising attitudes and the significance of their pro-environmental behaviour.
Thesis (MCom (Marketing management))--North-West University, Vaal Triangle Campus, 2013
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Maruniak, Andrea Leshner Glenn. "A mediation model of the impact of for- and non-profit environmental advertising." Diss., Columbia, Mo. : University of Missouri--Columbia, 2009. http://hdl.handle.net/10355/6579.

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The entire thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file; a non-technical public abstract appears in the public.pdf file. Title from PDF of title page (University of Missouri--Columbia, viewed on November 18, 2009). Thesis advisor: Dr. Glenn Leshner Includes bibliographical references.
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Van, Kenhove Nathalie, and Lotti Biro. "Advertising Skepticism : The influence of demographic factors, consumerism and green washing in the organic food industry." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-53651.

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In 2016, it is no longer possible to deny the existence of global warming and its harmful effects on our planet and the environment. Not only experts, but also consumers, have become increasingly concerned about the environment. This increased awareness and concern has increased consumers’ interest in purchasing environmentally friendly food products, and has caused companies to focus on programs intent on reducing their environmental impact and helping the environment. Companies have introduced more environmentally friendly food products, accessible on a large scale, and have changed their communication to focus more on green products and green product attributes. Scandinavian countries have some of the largest numbers of organic food consumers in Europe and the world, with the Swedish organic food industry measuring the highest growth rate in organic food sales in 2015. Therefore, this study focuses on the Swedish green food industry. A major way for companies to make consumers aware of their available environmentally friendly food products is through green advertising. An increasingly frequent problem, however, is that consumers tend to distrust these green ads. They have knowledge of green washing practices and misleading information in green advertising. In this thesis, the relationships between green consumerism, green washing and green advertising skepticism were investigated. The potential relationship between demographic factors such as gender, age, income and level and area of study, and green advertising skepticism were tested as well. A research model with three main hypotheses was used in this thesis. The results showed a significant relationship between green consumerism and green advertising skepticism when green washing was a moderator. There was also a significant negative relationship between attitude towards green products and green advertising skepticism and a positive relationship between environmental concern and green advertising skepticism. There existed no significant relationship between the tested demographic factors and green advertising skepticism in the Swedish green food industry.
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Spratt, Ashley Price. "Green with emotion the effect of negative emotional appeal intensity on cognitive processing of environmental PSAs /." Diss., Columbia, Mo. : University of Missouri-Columbia, 2008. http://hdl.handle.net/10355/5680.

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Thesis (M.A.)--University of Missouri-Columbia, 2008.
The entire dissertation/thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file (which also appears in the research.pdf); a non-technical general description, or public abstract, appears in the public.pdf file. Title from title screen of research.pdf file (viewed on August 14, 2009) Vita. Includes bibliographical references.
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Rademaker, Claudia A. "Green Media : Exploring Green Media Selection and its Impact on Communication Effectiveness." Doctoral thesis, Handelshögskolan i Stockholm, Institutionen för Marknadsföring och strategi, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:hhs:diva-2033.

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Does the choice of a medium, by which a company’s advertising message is carried, communicate something about that company’s commitment to act responsibly towards the green environment? Does the choice of a medium that consumers perceive as more harmful for the green environment impact ad and brand evaluations more negatively than a medium that they perceive as less harmful? If so, to what extent do companies have knowledge of such change in consumer media behavior and thereby take into account the green environmental aspect with media selection? Driven by such questions, and by way of an experiment, secondary data analysis, interviews and surveys this thesis explores green media selection and its impact on communication effectiveness from the consumer’s and marketing manager’s perspective. Building on theories of advertising planning and media selection the thesis contributes with four empirical studies to increase the understanding of green advertising media and how consumers’ eco-harmful media perceptions impact communication effectiveness. The findings shed light on the importance of taking the green environmental aspect into account when practitioners select advertising media. This is particularly valid for companies that are committed to act responsibly toward the green environment, by for instance having documented green environmental policies, and wish to be associated as such through their brands and marketing communication thereof.

Diss. Stockholm : Handelshögskolan, 2013

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Castle, Ashley Deal. "Strategies for Implementing Advertisements in the Green Industry." ScholarWorks, 2017. https://scholarworks.waldenu.edu/dissertations/4430.

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After a growth in sales of 30% from 2007 to 2010, green product market sales declined 2% from 2010 to 2014 in the United States. Business leaders need to incorporate sustainable business practices and use green messaging within advertisements and marketing campaigns to assure that present needs do not compromise the ability of future generations to meet their needs. This qualitative case study explored marketing strategies that business leaders in the green advertising industry use to increase the sale of green products. The social cognitive theory was the conceptual framework used in this study. In-depth interviews with 5 purposively selected business leaders with experience in advertising green products were supplemented with a review of documentation. Yin's 5-step analysis guided the coding process of participants' responses, and member checking was used to validate the transcribed data. The major themes of the study revealed strategies used in green advertising. The themes that emerged from the research include usage of social media, understanding behaviors of green consumers, and expectations of the emerging millennial generation. The implication for positive social change is the potential for increased environmental awareness that could positively affect the environment and improve effectiveness for companies that sell green products.
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Books on the topic "Green advertising; environment"

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Incorporated Society of British Advertisers., ed. In the company of green: Corporate communications for the new environment. London: ISBA Publications, 1992.

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Vergeront, Julie. The green report: Findings and preliminary recommendations for responsible environmental advertising. [St. Paul, Minn: State of Minnesota, Office of the Attorney General, 1990.

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Frause, Bob. The environmental marketing imperative: Strategies for transforming environmental commitment into a competitive advantage. Chicago: Probus Pub. Co., 1994.

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Federhoff-Rink, Gerlind. Umweltschutz und Wettbewerbsrecht: Wettbewerbsrechtliche Prinzipien umweltbezogener Unternehmenskommunikation im europäischen Binnenmarkt. Heidelberg: Verlag Recht und Wirtschaft, 1994.

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Murphy, Patrick D. Introduction. University of Illinois Press, 2017. http://dx.doi.org/10.5406/illinois/9780252041037.003.0001.

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This introduction situates the book within an apparent paradox: In this age of climate change, internationally networked media systems and mobile technologies increasingly serve as the purveyors of environmentally “progressive” themes designed to awaken eco-consciousness and engender citizen based action. However, despite the rise in eco-driven plots in entertainment, green advertising and green voices in the blogosphere, citizens from countries both rich and poor around the world continue to be enmeshed in mediascapes designed to encourage consumption. To engage these contradictions and developments, this chapter outlines why it is important to make sense of the media’s circulation of ideas and issues regarding the environment around the globe, setting the tone for the following chapters by suggesting how the study of media and globalization can expose the links between corporate agendas, state agendas, consumer culture, resource depletion, food security, environmental risk, anthropogenic climate change, and public life.
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California. Office of the Attorney General and New York (State). Dept. of Law, eds. The green report II: Recommendations for responsible environmental advertising. [Albany?: New York State Attorney General?, 1991.

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Environmental Advertising in China and the USA: The desire to go green. Routledge, 2016.

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Taylor, Sarah McFarland. Ecopiety. NYU Press, 2019. http://dx.doi.org/10.18574/nyu/9781479810765.001.0001.

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This bookanalyzes diverse representations of environmental moral engagement in contemporary mediated popular culture. It identifies and explores intertwining, co-constitutive, yet contrary stories of what the author terms “ecopiety” and “consumopiety” as they flow across multiple media platforms. The way these stories compete and conflict, vying for space as contested narratives in the public imagination, constitutes a central inquiry of the book. Drawing together theoretical insights from cultural studies, media studies, environmental humanities, and religious studies, the book offers a critical reading of primary source data drawn from such areas as the marketing of green consumer products, “greenwashed” corporate advertising, environmental mobile device applications, eco-themed reality television, the marketing of eco-funerals, Internet sharing of environmental tattoos, “green” fashion guides, and the media strategies of green hiphop activism. Taylor makes the case that a detailed, multichannel, cross-platform approach to cultural analysis is critical to understanding the kind of important “work” taking place as mediated popular culture plays an integral role in the “greening” of American moral sensibilities. Ecopiety delves into the complex and contested processes of remaking our world and rescripting the future in the digital age—a time when storytelling processes themselves are shaping and being shaped by new media outlets and digital sharing technologies.
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Colehour, Julie A., and Bob Frause. The Environmental Marketing Imperative: Strategies for Transforming Environmental Commitment into a Competitive Advantage. Irwin Professional Publishing, 1993.

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Book chapters on the topic "Green advertising; environment"

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Hartmann, Patrick, Vanessa Apaolaza, Clare D’Souza, Jose M. Barrutia, and Carmen Echebarria. "Corporate Environmental Responsibility Communication: Implications from CSR and Green Advertising Research." In Handbook of Integrated CSR Communication, 377–92. Cham: Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-44700-1_21.

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Blask, Tobias. "Investigating the Promotional Effect of Green Signals in Sponsored Search Advertising Using Bayesian Parameter Estimation." In Environmental Science and Engineering, 25–37. Berlin, Heidelberg: Springer Berlin Heidelberg, 2013. http://dx.doi.org/10.1007/978-3-642-36011-4_3.

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Wang, Miao-Ling. "Identifying and Clustering of Target Customers of Green Products." In Green Technologies, 1683–708. IGI Global, 2011. http://dx.doi.org/10.4018/978-1-60960-472-1.ch709.

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The number of consumers concerned about the environment is growing. Although the promotion of green products is recognized as a basic method for solving the waste crisis and improving the environment, resources for producing or serving green products are relatively limited, causing inconveniences and elevated prices for the consumer. Therefore, it becomes significant that those customers who are willing to sacrifice convenience in order to purchase higher priced green products be identified. Through the affirmation of target customers in an effective marketing system, enterprises can recycle used products efficiently, increase profits and successfully transmit advertising information to consumers who are disposed to buy green products. In this chapter, we apply data mining techniques to cope with this problem. After clustering the customers, a bi-objective nonlinear problem is constructed with multiple attribute utility theory; the target customers form the foundation of marketing.
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"Behind the Green Curtain: Constructing the Green Consumer with Contemporary Environmental Advertising." In The Routledge Companion to Advertising and Promotional Culture, 424–38. Routledge, 2013. http://dx.doi.org/10.4324/9780203071434-45.

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Chekima, Brahim. "Consumer Values and Green Products Consumption in Malaysia." In Green Business, 206–31. IGI Global, 2019. http://dx.doi.org/10.4018/978-1-5225-7915-1.ch011.

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To impede environmental deterioration and promote a more sustainable economy, one solution is to shift consumption from conventional to green products. However, inadequate information on how to promote consumers' green behavioral intention is slowing the growth of green markets and has become a barrier for when developing segments and communicating strategies for effective promotion of green products, in countries like Malaysia where the trend is new. This study attempts to examine consumers' green purchase intention motivational drivers and determine the moderating effect of education levels, gender and income. Structural Equation Modeling (SEM) technique was used to evaluate the causal model. The results suggest that cultural values and environmental advertising are the main influence in building green purchase intention while environmental knowledge is not significantly related. It also indicates that gender and education level have a significant positive moderation effect while income is not. The discussions and implications of these findings are further elaborated.
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Sabharwal, Dhruv. "Study of Consumers' Attitudes Towards Marketing of Environmentally Friendly Products." In Advances in Environmental Engineering and Green Technologies, 150–68. IGI Global, 2019. http://dx.doi.org/10.4018/978-1-5225-5291-8.ch008.

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Expanding mindfulness on the different ecological issues has driven a move in the way customers approach their life. There has been an adjustment in buyer states of mind towards a green way of life. Individuals are effectively attempting to decrease their effect on nature. Nonetheless, this is not far reaching. Associations and businesses however have seen this adjustment in shopper states of mind and are attempting to pick up an edge in the focused market by abusing the potential in the green market industry. This chapter presents the idea of green advertising and investigates the different courses in which the distinctive customer credits are identified with the idea of green promoting. An applied structure is introduced and the data is investigated on the premise of the system.
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"Detoxing the Private: Parenting Philosophy in Green Home Product Advertising." In Environmental Advertising in China and the USA, 59–88. New York, NY : Routledge, 2016. | Series: Routledge studies in: Routledge, 2016. http://dx.doi.org/10.4324/9781315797373-10.

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Chekima, Brahim. "Consumer Values and Green Products Consumption in Malaysia." In Advances in Marketing, Customer Relationship Management, and E-Services, 383–408. IGI Global, 2016. http://dx.doi.org/10.4018/978-1-5225-0282-1.ch017.

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To impede environmental deterioration and promote a more sustainable economy, one solution is to shift consumption from conventional to green products. However, inadequate information on how to promote consumers' green behavioral intention is slowing the growth of green markets and has become a barrier for when developing segments and communicating strategies for effective promotion of green products, in countries like Malaysia where the trend is new. This study attempts to examine consumers' green purchase intention motivational drivers and determine the moderating effect of education levels, gender and income. Structural Equation Modeling (SEM) technique was used to evaluate the causal model. The results suggest that cultural values and environmental advertising are the main influence in building green purchase intention while environmental knowledge is not significantly related. It also indicates that gender and education level have a significant positive moderation effect while income is not. The discussions and implications of these findings are further elaborated.
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Ghodeswar, Bhimrao, and Prashant Kumar. "A Study of Green Marketing Practices in Indian Companies." In Marketing and Consumer Behavior, 991–1010. IGI Global, 2015. http://dx.doi.org/10.4018/978-1-4666-7357-1.ch046.

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The article aims to study green marketing practices and to identify what determines green marketing orientation for a company. A questionnaire-based survey method was adopted for the data collection from 220 companies in India. The data were analyzed using exploratory and confirmatory factor analyses. Further, the proposed hypotheses were tested using structural equation modeling. Product design innovations, responsible sourcing, recycling practices, price setting behaviour, ethical standards, responsible advertising, green communication practices, building green product credibility and consumer engagement practices were identified as core green marketing practices that determine green marketing orientation. Results of the study offer the elements of green marketing mix and a broad understanding of green marketing orientation. The study is limited for not making substantial inferences between different industries or specific company types. Results of the study enable green marketers to understand the ways of developing environmental orientation of their marketing activities aimed to produce profitable exchanges through increased levels of adaptation to the market. The study makes significant contribution in developing multi-disciplinary approach for conceptual development in green marketing and is one of its own kinds to study green marketing orientation.
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Khalifeh, Ala' Fathi, Hasan Farahneh, Christopher Mekhiel, and Xavier Fernando. "Visible Light Communication Numerous Applications." In Advances in Environmental Engineering and Green Technologies, 425–37. IGI Global, 2019. http://dx.doi.org/10.4018/978-1-5225-7359-3.ch029.

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Visible light communication (VLC) is a promising research topic that aims at utilizing the visible light spectrum for data communication, which in turn off-loads the heavily utilized wireless radio spectrum. VLC can take advantage of the increased use of light emitting diodes (LED) for lighting purposes in different fields, such as automotive headlights, traffic signals, advertising, aviation, and general lighting. Utilizing solid-state LEDs for lighting purposes not only saves energy but also can be used for data communication since LEDs can be easily modulated by switching the light on and off in frequencies above the human eye perception. This data can be transmitted in addition to the main lighting functionality of these devices. VLC is relatively easy to implement and safe, as it does not have potential side effects like the radio signals. As such, this new technology has a great potential for adoption in several applications. This chapter will briefly introduce the technology and discuss some potential indoors and outdoors applications.
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Conference papers on the topic "Green advertising; environment"

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Choi, Dooyoung, and Ha Kyung Lee. "Performance Appeals, Environmental Knowledge, and Emotions for Green Advertising." In Pivoting for the Pandemic. Iowa State University Digital Press, 2020. http://dx.doi.org/10.31274/itaa.11783.

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Octavia, Damayanti, and Dita Permata Sari. "Analysis the Value of Green Advertising and Environmental Management in the Garment and Textile Industries." In 1st International Conference on Islamic Ecnomics, Business and Philanthropy. SCITEPRESS - Science and Technology Publications, 2017. http://dx.doi.org/10.5220/0007084004580463.

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You might also be interested in the extended bibliographies on the topic 'Green advertising; environment' for particular source types:
Journal articles Dissertations / Theses
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