To see the other types of publications on this topic, follow the link: Green advertising; environment.
Journal articles on the topic 'Green advertising; environment'
Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles
Consult the top 50 journal articles for your research on the topic 'Green advertising; environment.'
Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.
You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.
Browse journal articles on a wide variety of disciplines and organise your bibliography correctly.
1
KARTHIKEYAN, Dr B., Dr V. SITHARTHA SANKAR, and Dr G. LATHA. "The way of Consumers’ Responsiveness to Green Advertising – an Indian Context." Restaurant Business 118, no. 6 (June 25, 2019): 94–96. http://dx.doi.org/10.26643/rb.v118i6.7659.
Full textAbstract:
Green Advertising – the word is a new way to attract modern consumers with the features of a green form of communication for the sustainable development of any country. Green Advertising will help in detailing those features which consumers are eagerly looking for and in require. Public opinion towards the environment and the way our finicky way of life damages it has increased from the last few decades. Accordingly, consumers expressed their willingness to buy more products with a less harmful impact on the environment. Companies sought to take advantage of this trend by launching ‘green' products and by introducing environmental concern in their advertising campaign. This paper has dealt with the general concepts of green advertising and consumers' responsiveness of green advertising.
2
Adawiyah Sis, Atika Robiatun, and Albari ,. "PENGUKURAN EFEKTIFITAS PENGIKLANAN LINGKUNGAN MELALUI IKLAN TELEVISI (PENDEKATAN MODEL AIDA)." KINERJA 19, no. 1 (February 21, 2017): 16. http://dx.doi.org/10.24002/kinerja.v19i1.531.
Full textAbstract:
Advertising can no longer be simply regarded as one type of marketing communications but it should be packaged as one seed strategy in the context of the overall marketing strategy. In the development of theterm advertising or advertising green environment, it is stated as a strategy that tries to create a culture and identity of the consumers who care about the environment. This study measures the environmental importanceof advertising that is linked to the purpose of advertising itself based on AIDA approach. The study is conducted with the involvement of consumers who have seen a particular brand advertising of Drinking Water in Yogyakarta. 166 respondents are selected using convenience sampling technique. While the data obtained through the questionnaire are analyzed by using a structural equation modelling (SEM) and the data processing program AMOS 20.0, after going through two stages of testing the validity and reliability. The results show that advertising environment is positive and gives significant contribution to the AIDA in the case of television advertising. While the influence of the greatest predictive total advertising environment happens to consumer desire to buy. It is also concluded that the variables of attention, interest, and desire to serve as a mediator variable influence of environment on the advertising of interest, desire, and action of consumers to buy.Keywords: environmental advertising, attention, interest, desire, action
3
Amallia, Bunga Alfausta, M. Irhas Effendi, and Abdul Ghofar. "The Effect of Green Advertising, Trust, and Attitude on Green Purchase Intention: An Evidence from Jogjakarta, Indonesia." International Journal of Creative Business and Management 1, no. 1 (February 27, 2021): 66. http://dx.doi.org/10.31098/ijcbm.v1i1.4553.
Full textAbstract:
The damaged environment that has been influenced by human life is now encouraging consumer behavior changes to be more aware of the environment and interested in buying green products; and through this study, we want to determine and analyze the role of attitude as mediation and the effect of green advertising, green brand trust, and attitudes towards green purchase intention. We used a questionnaire and obtained a sample of 118 respondents using the purposive sampling technique. Then, we analyze the data using PLS-SEM analysis tool with Smart PLS 3.2.8. Our results showed that green advertising, green brand trust, and attitudes towards green products had a significant and positive effect directly on green purchase intention. Green product mediation's variable attitude was full of green advertising variables, green brand on green purchase intention.
4
Hussain, Syed Asad, Mirza Amin Ul Haq, and Yasir Ali Soomro. "Factors Influencing Consumers’ Green Purchase Behavior: Green Advertising as Moderator." Marketing and Management of Innovations, no. 4 (2020): 144–53. http://dx.doi.org/10.21272/mmi.2020.4-11.
Full textAbstract:
Environmental sustainability importance increases, the environmental degradation problems attract the discussions around the world concerning many areas of life, consumption, and disposition of goods. Green marketing and advertisement have become a popular choice by companies to influence the consumer buying process. This study aimed to examine the moderated role of green advertisement among the influence of environmental concern, social impact, and self-image on green purchase behavior. The survey sample is 458 responses from various consumers. The methodological tools were quantitative research methods. The study applied confirmatory factor analysis and moderation analysis to evaluate the six hypotheses developed and proposed in the conceptual framework. The authors performed regression and moderation analysis after achieving the model fit indices and Cronbach’s alpha. The regression analysis reveals that independent variables environmental concern, self-image, and social impact had a significant influence on green purchase behavior. Furthermore, environmental concern and self-image have a more substantial influence on green purchase behavior. The moderation results revealed that green advertisement has a positive and significant moderated relationship among environmental concern, self-image, social influence, and green purchase behavior. The obtained results indicated that marketers could increase green purchase behavior. In turn, it will allow supporting the green environment by taking the above determinants of green purchase behavior into consideration for developing green policies and strategies which are mutually beneficial for the consumer as well as for the safe environment. The findings of this study suggest that green advertisement could increase green purchase behavior. Herewith, people become greener and environment-conscious in their routine life. The authors suggested practical implications for the strategists and marketers who are willing to go green. The study results present an overview of how marketers could devise more effective strategies and advertisement to endorse the green purchase behavior. Keywords: green purchase behavior, green products, sustainable consumption, eco-friendly environment, social influence, self-image, and green advertisement.
5
Tu, Jui-Che, Tsai-Feng Kao, and Yi-Chan Tu. "Influences of Framing Effect and Green Message on Advertising Effect." Social Behavior and Personality: an international journal 41, no. 7 (August 1, 2013): 1083–98. http://dx.doi.org/10.2224/sbp.2013.41.7.1083.
Full textAbstract:
Designing green product marketing is a helpful solution for enhancing green awareness, and for promoting the protection of the environment. In this study we explored the framing effect in advertising design, and analyzed the relationship between framing effect (FE) and green message (GM), as well as their influences on advertising. We adopted a quasiexperimental method, and conducted empirical research according to 2 x 2 between-subject factors. The results showed that green messages influenced consumers' reaction toward positive and negative frames. Consumers who did not receive green messages preferred positively framed advertising. After receiving a green message, the consumers' attitudes regarding positively and negatively framed advertising were similar for both types.
6
Krstić, Jelena, Milica Kostić-Stanković, and Jelena Cvijović. "Green advertising and its impact on environmentally friendly consumption choices: A review." Industrija 49, no. 1 (2021): 93–110. http://dx.doi.org/10.5937/industrija49-31692.
Full textAbstract:
Research on various environmental topics, among which is the topic of green advertising, has been growing during last three decades, but it is yet to gain its full potential. Since the topic of green advertising has been gaining rising attention of scholars, the body of knowledge on this topic has been growing as well. Green advertising in general aims to promote products produced in an environmentally-friendly manner, or to promote advertiser's corporate responsibility toward an environment. The evaluation of green advertising effectiveness is necessary in order to stimulate cognitive and affective reactions of consumers to green advertisements, as well as their subsequent environmentally friendly behaviour. This article contains the review of the relevant literature on the topic of green advertising effectiveness. The findings of the literature review indicate that green advertising represents an effective communication means to influence consumers' attitudes and behaviour, even though its effectiveness is often mediated by certain factors, like: consumers' environmental consciousness, consumers' regulatory focus, consumers' scepticism, claim type.
7
Chen, Sibo. "Selling the environment: Green marketing discourse in China׳s automobile advertising." Discourse, Context & Media 12 (June 2016): 11–19. http://dx.doi.org/10.1016/j.dcm.2016.03.003.
Full text
8
Song, Yao, and Yan Luximon. "Design for Sustainability: The Effect of Lettering Case on Environmental Concern from a Green Advertising Perspective." Sustainability 11, no. 5 (March 4, 2019): 1333. http://dx.doi.org/10.3390/su11051333.
Full textAbstract:
Recent green advertising research has focused on the effectiveness of different advertising claims and people’s interactions with the environment or environmental concerns, indicating the significant role of visual appeals in influencing people’s environmental attitudes. However, surprisingly, only a limited amount of research has addressed the effect of lettering case in green advertising on people’s perceptions and their consequent environmental concerns. This study tries to fill in this research gap by showing that uppercase (vs. lowercase) advertising taglines on environmental threats could improve people’s fear arousal, advertising congruence, environmental concern and the mediating role of fear arousal and congruence in this process. The managerial implications and limitations are also discussed in this study.
9
Kim, Woohyuk, and Seunghee Cha. "How Attributes of Green Advertising Affect Purchase Intention: The Moderating Role of Consumer Innovativeness." Sustainability 13, no. 16 (August 4, 2021): 8723. http://dx.doi.org/10.3390/su13168723.
Full textAbstract:
Although the importance of green advertising has increased, there is still little research in terms of attributes of green advertising. The purpose of our study was to investigate the relationship between attributes of green advertising and purchase intention when moderated by consumer innovativeness. After collecting data from consumers in South Korea, we analyzed 200 usable surveys in structural equation modeling. The analysis revealed positive relationships between three attributes of green advertising (i.e., attractiveness, informativity, and reliability) and purchase intention and identified the moderating role of consumer innovativeness in those relationships. Our findings have implications for marketing, especially for the development of green advertising strategies.
10
Archer, Hadley, Robert Kozak, and David Balsillie. "The impact of forest certification labelling and advertising: An exploratory assessment of consumer purchase intent in Canada." Forestry Chronicle 81, no. 2 (April 1, 2005): 229–44. http://dx.doi.org/10.5558/tfc81229-2.
Full textAbstract:
This exploratory research of four Canadian cities, conducted in 2003, compares the impact of forest certification labelling and advertising on the purchase intent of wood and paper products by end-use consumers. Telephone survey results indicate that Canadians are concerned about the environment, have positive attitudes towards certification, and are willing to alter their purchase habits to favour certified wood and paper products. Respondents indicated that labelling would more likely influence their purchase decision than advertising. They also indicated a lack of awareness regarding forest certification, and that advertising was the preferred strategy to increase general awareness among consumers. A segment of consumers was identified, representing 70% of the sample, which is highly concerned about the environment, willing to seek out certified products, and favours labelling as a source of information to assist with their purchase decisions for certified forest products. Key words: forest certification, eco-labelling, green advertising, consumer purchase intent, green consumers
11
Thi Viet Ha, Nguyen. "Urban environment factors in advertising poster in Ho Chi Minh City." MATEC Web of Conferences 193 (2018): 01020. http://dx.doi.org/10.1051/matecconf/201819301020.
Full textAbstract:
Poster design is an important part in graphic design and contributes considerably to the “green industry” – the modern advertising industry. In the era of International Integration of Vietnam, there is a large number of changes in advertising posters, and Urban Environment factors plays a very important role in this process. Advertising poster is integrated with visual languages, creating a totally new outlook on aestheticism. Special attention has given to the Urban Environment factors, and they have even become a trend, spreading to the art of design, particularly in advertising posters. The article analyses how Urban Environment factors have been expressed in advertising posters, especially in graphic elements, from concept to execution. The article focuses on Commercial Advertising Posters which is used for brands available in Vietnamese market from 2010 till now (2017). The area of research is Ho Chi Minh City, where there is a diversity of market trends and also a place which is greatly and quickly influenced by new trends in Art and Design. This is also considered as the place that can quickly absorb new trends of Arts and Culture in creating Advertising campaigns for Vietnamese market. Besides, Ho Chi Minh City is the leader in development of modern society for Vietnamese; there are many construction projects for skyscraper, plazas, living space, security for storage of belongings and for comfortable life and work of urban population.
12
Song, So Young, and Youn-Kyung Kim. "A Human-Centered Approach to Green Apparel Advertising: Decision Tree Predictive Modeling of Consumer Choice." Sustainability 10, no. 10 (October 15, 2018): 3688. http://dx.doi.org/10.3390/su10103688.
Full textAbstract:
This study uses a human-centered approach to environmental ethics to examine which perceived factors in advertising predict consumers’ intention to purchase “green”, or sustainably and ethically produced, apparel. We use eight different types of green apparel advertisements to build a decision tree model to determine the most influential factors that lead to future purchases of green apparel. We classify consumers’ perceptions of green advertising as either humanistic, environmental, or product-related responses and propose a conceptual framework to outline the essential elements of an effective green advertising strategy. We use a sample of 829 US consumers from the period January 2015 to December 2017 in our empirical research. Our results show that four factors, namely, perception of the apparel’s quality, its uniqueness, caring, and nature connectedness, predict consumers’ intention to purchase green apparel. Notably, the largest segment of consumers (36%), those who perceive high levels of apparel quality and caring in the advertising, are identified as the high-purchase group. Our findings could improve strategies in green apparel advertising by providing a new analytical approach to model consumers’ behavioral intention to purchase green apparel.
13
Bodkin, Charles D., Louis H. Amato, and Christie H. Amato. "The influence of green advertising during a corporate disaster." Corporate Communications: An International Journal 20, no. 3 (August 3, 2015): 256–75. http://dx.doi.org/10.1108/ccij-08-2014-0055.
Full textAbstract:
Purpose – The purpose of this paper is to explore influences of green advertising and social activism during one of the worst adverse public relations episodes in history: the British Petroleum (BP) Deep Water Horizon oil spill. Design/methodology/approach – The study uses self-congruency theory and perception of fit to explore the influence of green advertising and social activism on attitudes toward BP’s advertising, commitment to the environment, brand, and company. The survey data cover periods before, during, and after the spill. Findings – Mean ratings for the BP brand were lower during the oil spill for respondents who viewed an environmental ad as compared to those viewing an ad lacking environmental content. Comparison of attitudes toward BP’s environmental commitment, advertising, company, and brand reveal differences between activist and non-activist respondents across all four attitudinal scales during the oil spill. Practical implications – The study finds that lack of fit between corporate social responsibility communications and social responsibility performance raises the potential for a significant backlash against BP. Originality/value – The paper utilizes unique data that include survey responses before during and after the BP Deep Water Horizon oil spill. Empirical analyses of attitudes toward advertising, company, and brand over the life cycle of an adverse public relations event are among the first of their kind. Similarly, analyses of differences in activist and non-activist attitudes toward a company operating in a high-environmental risk industry are also among the first ever.
14
Liu, Pan, and Shu-ping Yi. "Pricing policies of green supply chain considering targeted advertising and product green degree in the Big Data environment." Journal of Cleaner Production 164 (October 2017): 1614–22. http://dx.doi.org/10.1016/j.jclepro.2017.07.049.
Full text
15
Xu, Yang, and EunHa Jeong. "The effect of message framings and green practices on customers’ attitudes and behavior intentions toward green restaurants." International Journal of Contemporary Hospitality Management 31, no. 6 (June 10, 2019): 2270–96. http://dx.doi.org/10.1108/ijchm-05-2018-0386.
Full textAbstract:
Purpose This study identifies an effective communication strategy for promoting restaurants’ green efforts to customers by using different types of green advertisement messages. This study aims to investigate the relative persuasiveness of attribute-based versus benefit-based appeal messages in green restaurant advertisements and their matching effect with different types of green practices in the restaurant (environment-focused green practices vs food-focused green practices) and with different types of restaurants (fine dining vs fast casual dining) on customers’ attitude and visiting intention toward green restaurants. Furthermore, the study examines a moderating effect of restaurant types to assess whether the matching effects between types of messages and types of green practices work differently within the different types of restaurants. Design/methodology/approach A 2 (attribute-based vs benefit-based messages) × 2 (food-focused vs environment-focused green practices) × 2 (fast casual vs fine dining restaurants) between-subject experimental design was used to test the proposed hypotheses. An online scenario-based survey was developed and distributed to online panel members in the USA. Ultimately, 363 responses were used for data analyses. ANOVA and t-test were conducted to analyze the data. Findings The results indicate that benefit-based messages are generally more persuasive than attribute-based messages in green restaurant advertisements. For restaurants with food-focused green practices, an advertising message emphasizing the benefit of food-focused green practices (benefit-based message) would be more effective than an advertising message describing their tangible efforts to show the greenness of the restaurant (attribute-based message). For fine dining restaurants, a green advertisement with benefit-based information would be more persuasive than attribute-based information. This study further showed that the aforementioned interaction effect between types of green practices and types of messages was salient for fine dining restaurants. Originality/value This research is one of the few studies in restaurant management to examine the green communication effectiveness in terms of the types of green practices and the types of advertising message framing. By comparing the relative persuasiveness of green advertisements on consumers’ attitudes and behavior intentions, this study provides suggestions for restaurant professionals to make effective green communication strategies based on the type of green practices the restaurant primarily uses and the type of restaurant the manager is operating.
16
Dewangga Puri, Dyah Anindita. "PENGARUH RASA BERSALAH DAN PERASAAN YANG MENYEBABKAN RASA BERSALAH PADA PERILAKU PEMBELIAN KONSUMEN TERHADAP MEREK HIJAU." Jurnal Riset Ekonomi dan Manajemen 16, no. 2 (November 11, 2016): 247. http://dx.doi.org/10.17970/jrem.16.160207.id.
Full textAbstract:
ABSTRACTIn the early 1990s, environmental issues are appointed as joint problems that need to be taken seriously by many parties (Grillo et al., 2008). Governments, organizations, entertainers and consumers share responsibility in maintaining and protecting the environment for future generations. In the field of marketing, environmental issues is not only the responsibility of the marketer, but also all consumers. For marketers, environmental issues can be a competitive advantage criteria that influence consumer buying behavior. The purpose of this study was to determine the influence of consumer attitudes to green advertising and ecofriendly brand, as well as consumers’ purchasing intentions toward eco-friendly brands and buying behavior of consumers towards eco-friendly brand using guilty feeling allure of high and low. The method used in this study is an experimental method and analysis tool used is regression. The results of this study indicate that the level of traction guilty feeling on eco-friendly advertising had negative effect on consumer attitudes toward the green advertising and eco-friendly brand, consumer attitudes toward green advertising had positive influence on consumer attitudes towards eco-friendly brand and the intentions of its purchasing eco-friendly brand, but the intention to buy consumers towards eco-friendly brand hadn’t positive influence on their purchasing behavior on a eco-friendly brand.
17
Indah, A. Besse Riyani, Nadzirah Ikasari Syamsul, Dian Retnari, and Nilda Syamsul. "ANALYSIS OF ZERO PLASTIC BAG POLICY EFFECT ON GREEN BEHAVIOUR WITH STRUCTURAL EQUATION MODELING (SEM) METHOD." Journal of Industrial Engineering Management 6, no. 1 (May 18, 2021): 8–19. http://dx.doi.org/10.33536/jiem.v6i1.642.
Full textAbstract:
Plastic bag is a product that is very often used in everyday life. Plastic bags are one of the biggest contributors to the volume of waste in Indonesia. Therefore, a policy related to the use of plastic bags is called a zero plastic bag. This policy requires plastic bag users to switch to using environmentally friendly bags. This study was conducted to analyze the effect of the zero platic bag policy on Makassar City community behavior related to the environment or green behavior if this policy is applied in the City of Makassar. To determine the effect of the zero plastic bag policy on people's behavior patterns about the environment using the SEM (Structural Equation Modeling) method. Initial identification was carried out by distributing questionnaires to respondents using plastic bags, especially retail consumers in Makassar City. The questionnaire contained green behavior variables which consisted of five variables. Then the results of data collection using a questionnaire are processed using descriptive analysis and then look for the effect of zero plastic bag policies on green behavior using the SEM method. The results of the identification of the influence of zero plastic bag policy based on four variables namely environmental knowledge, environmental attitude, green advertising, and green consumption on green behavior are that of the four variables that have a positive influence on green behavior are environmental attitude, green advertising, and green consumption . The results of this study can be used as policy input and see how effective this policy is when applied in Makassar City.
18
Kishor, Jugal. "Deriving hierarchy of measures of green advertising using AHP analysis for a sustainable environment." International Journal of Business Excellence 1, no. 1 (2020): 1. http://dx.doi.org/10.1504/ijbex.2020.10028467.
Full text
19
Kao, Tsai-Feng, and Yi Zhan Du. "A study on the influence of green advertising design and environmental emotion on advertising effect." Journal of Cleaner Production 242 (January 2020): 118294. http://dx.doi.org/10.1016/j.jclepro.2019.118294.
Full text
20
Choi, Dooyoung, and Ha Kyung Lee. "Beneficiary Foci Types and Performance Appeals in Green Advertising." Sustainability 12, no. 15 (August 3, 2020): 6251. http://dx.doi.org/10.3390/su12156251.
Full textAbstract:
In green advertising, the message focus is often associated with one of two benefits: the self-benefit focus and the other-benefit focus. However, determining which of the two benefit foci is more effective in generating positive consumer responses is still debatable. To explain the complexity of the mixed findings, we have explored advertising appeals that influence the perception of the environmental performance of the product, or green performance perception. Specifically, we have examined the self- and other-benefit types with three performance-based appeals (before, after, and before–after appeals) in relation to perceived green performance and brand attitudes. A 2 × 3 ANOVA of perceived green performance with data from 390 participants reveals a significant two-way interaction. Results from comparing the three types of performance-based appeals indicate that, regardless of the beneficiary foci type, the before–after appeal works best in generating greater perceived green performance, which, in turn, leads to positive brand attitudes. When promoting the green benefit of others, we recommend using before-appeals to enhance a product’s green performance perceptions and after-appeals for self-benefit-focused advertisements; if not, before–after appeals are used.
21
Song, So Young, and Youn-Kyung Kim. "Doing Good Better: Impure Altruism in Green Apparel Advertising." Sustainability 11, no. 20 (October 17, 2019): 5762. http://dx.doi.org/10.3390/su11205762.
Full textAbstract:
In this study, we identify impure altruism as a duality of altruistic and egoistic warmth. We examine how these feelings motivate consumers to buy green apparel in response to advertisements. We test the effectiveness of the message orientation and its interactivity with a beneficiary and propose modeling impure altruism as the reason why consumers purchase green apparel. The study uses a quasi-experiment to estimate a comparison effect among advertising stimuli. We conduct an online survey among US consumers that garnered 586 responses for the main data analysis. The results indicate that egocentric appeals increase perceived uniqueness and that human beneficiary appeals lead to higher communal harmony. The findings show that communal harmony and global wellbeing prompt altruistic warmth and that uniqueness and product quality encourage egoistic warmth. Notably, altruistic warmth contributes to egoistic warmth, which indicates the existence of impurely altruistic consumers. Both altruistic and egoistic warmth lead to the intention of purchasing green apparel. We recommend “feel-good” marketing strategies to publicize the benefits of a sustainable lifestyle. The study contributes to the theoretical development of sustainability and can serve as an extension of a discrete model of altruism and egoism on consumers’ sustainable behavior.
22
Jafar, Rana Adeel, Aiza Shabbir, and Farzana Kousar. "Impact of Green Practices on Buying Habits in Pakistan’s Food Sector." ECONOMICS 7, no. 2 (December 1, 2019): 19–30. http://dx.doi.org/10.2478/eoik-2019-0012.
Full textAbstract:
Abstract The review intends to research the green advertising practices and its consequences for the client’s image inclination in sustenance segment of Pakistan. Design/methodology/approach-Data is gathered by using 5 point scale through strongly disagree to strongly agree. it include 15 items about respondents graphics It contains questions about demographics, green brand image, environment concern, green brand awareness, and green brand preferences. The data was collected from different Universities (G.C University, University of Punjab, University of Engineering and Technology) in Lahore Pakistan. In this study cluster sampling is used. Findings- This study shows significant results with respect to green brand preference and its critical characteristics of student brand awareness. This study concluded that the importance of green brand elements (green brand image, environment concern, on green brand awareness, H1 H2 H4.H4 are accepted. Originality - Past writing recommends an Essential association among green showcasing and purchaser mark inclinations yet in Pakistan there is an absence of such examination. So to fill this hole this exploration is led by utilizing quantitative procedures. We circulate poll 60 shoppers and capability of sustenance segment on the premise of accommodation examining to get the outcomes with regards to Pakistan.
23
Wang, Jun, Song Yao, Xinman Lu, and Yu Li. "Organic Food Labeling and Advertising: A Tripartite Game Model between One Supplier and Two Heterogeneous Manufacturers." Complexity 2019 (November 5, 2019): 1–14. http://dx.doi.org/10.1155/2019/3143416.
Full textAbstract:
The development of the organic food industry is of great significance to the environment and society as consumers increasingly prefer green and healthy food. However, certain production and investment problems must be solved. A tripartite game model is established in this study to investigate the labeling and advertising investment decisions in an organic food supply chain composed of one supplier and two heterogeneous manufacturers by the biform game approach. In addition, a subsidy mechanism is introduced to alleviate underinvestment. The results show that, first, the supplier will label if labeling cost is relatively low without considering advertising investment. Second, the supplier will not label if advertising investment is considered because of the “diffusion of responsibility” mentality, and both manufacturers will invest in advertising as a result of equilibrium in dominant strategies. Third, the advertising subsidy mechanism can achieve Pareto improvement and coordinate the supply chain. Finally, manufacturer heterogeneity will lead to differentiated subsidy strategies that the supplier can claim to give additional subsidies to the weak manufacturer, thereby weakening the “diffusion of responsibility” mentality.
24
Chwialkowska, Agnieszka. "Can Marketing Communication Prime You to Act ‘Green’?" Management of Sustainable Development 10, no. 2 (December 1, 2018): 73–86. http://dx.doi.org/10.2478/msd-2019-0012.
Full textAbstract:
Abstract As popularity of eco-friendly products has increased over the past decade, brands utilize green advertising and position their products as green to appeal to the taste of environmentally conscious customers. Even though many customers are concerned about the state of environment, they are discouraged from purchasing eco-friendly products and engaging in other sustainable behaviors due to economic and social barriers. This research poses a question how marketing communication can capitalize on environmental concern to promote desired green behaviors by priming customers to think about their proenvironmental values and motivations to act green. To answer this question, we analyze over 1500 customer responses to marketing communications on social media. In this content analysis study we utilize logistic regression to discover which primers are the most effective at activating green behaviors. This research provides managerial implications helping marketing communicators employ effective primers that will generate desired customer behaviors.
25
Satrio, Danang, Siti Yunitarini, and Nila Rizqiani. "Application of green marketing mix of beauty products on sales through purchase decisions as intervening variable." Asian Management and Business Review 1, no. 2 (August 30, 2021): 81–94. http://dx.doi.org/10.20885/ambr.vol1.iss2.art1.
Full textAbstract:
Public awareness in Indonesia in responding to global warming has increased significantly. Increased public awareness plays an important role in providing challenges and opportunities for companies that provide goods or services to create products that are in accordance with their wishes. The challenge is to guarantee that the goods or services provided are safe for consumers and friendly and do not damage the environment. The concept of green marketing mix refers to the satisfaction of customer needs, wants, and desires in relation to the maintenance and preservation of the environment. Discussions on environmental issues in developed countries have been initiated and developed since the 1990s. Green marketing is a marketing concept used by companies to achieve the main goal of making a profit. Green marketing in the process is an act of integrating broad activities, which include product modifications, changes to the production process, changes to packaging, to changes to advertising. Based on this phenomenon, this study aims to find out how much influence the application of the green marketing mix has on sales.
26
Siyavooshi, Malihe, Abdullah Foroozanfar, and Yaser Sharifi. "Effect of Islamic values on green purchasing behavior." Journal of Islamic Marketing 10, no. 1 (March 4, 2019): 125–37. http://dx.doi.org/10.1108/jima-05-2017-0063.
Full textAbstract:
Purpose This study aims to conduct an experimental investigation into the effectiveness of using Islamic values and environmental knowledge in advertising for plant disposable containers on the level of willingness to purchase such products for religious ceremonies and rituals among Muslim consumers in Iran. Design/methodology/approach A sample of 270 individuals participating in one of the religious assemblies in the city of Shiraz in Iran was classified into three groups (a control and two experimental groups). A pretest was administered for each group; then both experimental groups received brochures whose contents were associated with environmental and religious messages about environmental protection. After four days, a post-test was similarly conducted for each group. The data were collected through a questionnaire and analyzed using one-way analysis of variance. Findings The results revealed that the use of religious and environmental messages in advertising for plant disposable containers could boost the willingness to purchase such containers for religious ceremonies and rituals; however, the effectiveness of using religious messages was stronger compared to that of the environmental ones. Research limitations implications Given that the present study was conducted based on an experimental research design in a real context, there was the possibility of the presence of other variables outside the control of the study design and affecting its results. Practical implications Increased awareness regarding the harmful environmental impacts of plastic containers and emphasis on religious duties to protect the environment can affect targeting a sector of the Muslim community endowed with strong religious beliefs. Originality/value This study confirmed that consumer values and beliefs could have effects on their purchase and consumption behaviors.
27
Wang, Xingyuan, Mingming Ming, and Yuqiao Zhang. "Are “people” or “animals” more attractive? Anthropomorphic images in green-product advertising." Journal of Cleaner Production 276 (December 2020): 122719. http://dx.doi.org/10.1016/j.jclepro.2020.122719.
Full text
28
Shen, Bin, Shenyan Liu, Ting Zhang, and Tsan-Ming Choi. "Optimal advertising and pricing for new green products in the circular economy." Journal of Cleaner Production 233 (October 2019): 314–27. http://dx.doi.org/10.1016/j.jclepro.2019.06.022.
Full text
29
Podvorica, Ganimete, and Fatos Ukaj. "The Role of Consumers’ Behaviour in Applying Green Marketing: An Economic Analysis of the Non-alcoholic Beverages Industry in Kosova." Wroclaw Review of Law, Administration & Economics 9, no. 1 (June 11, 2020): 1–25. http://dx.doi.org/10.1515/wrlae-2018-0061.
Full textAbstract:
AbstractGreen marketing in Kosova evolved as a means for enterprises to adjust to increased market competitiveness. The objective of the study was to identify how consumers’ environmentally friendly behaviour drove the demand for new eco-value market offerings. Concurrently, the study aimed to prove how domestic producers of non-alcoholic beverages used their capabilities to deliver new eco-value market offerings. The research is based on a survey conducted in Kosova. Analysis focused on statistical correlation testing of consumers’ green marketing awareness, behaviour toward the environment, information search, trust in advertising and labels displaying health benefits of beverages and attitudes towards a willingness to pay more for organic non-alcoholic beverages compared with non-organic ones. Significant findings were the positive influence of family and media in shaping consumers’ environmentally friendly behaviour and, in contrast, consumers’ mistrust in the marketing activities of producers as a consequence of misleading advertising.
30
Krizanova, Anna, Lubica Gajanova, Margareta Nadanyiova, and Katarina Kramarova. "Study of green marketing principles and their implementation in the selected Slovak companies." Global Journal of Business, Economics and Management: Current Issues 6, no. 2 (November 4, 2016): 78–85. http://dx.doi.org/10.18844/gjbem.v6i2.1371.
Full textAbstract:
The green marketing includes more than just a simple building of corporate image. It becomes a modern mean of the enforcement of actual environmental trends to a broad spectrum of business activities. The field of action of green marketing tools is relatively extensive, starting with the protection of environment, production and sale of products and services with ecological conditions and requirements, through the final consumption of environmentally friendly products, which affects the quality of life and health of the whole society. The paper in brief presents the results of the marketing survey that was focused on finding how chosen Slovak companies applied principles of green marketing and used green marketing tools within their business activities, if ever. Nowadays, concepts such as green marketing, green business and ecological product appear more frequently particularly with regard to communication of companies. For these reasons, the aim of the survey was to determine the extent to which the principles of green marketing are implemented in selected business entities in the Slovak Republic.
Keywords: Green marketing, environmental management system, tools of green communication mix, advertising, public relation;
31
Vázquez, José Luis, and Ana Lanero. "Consumer transition to a green economy: The role of third-party certified eco-labels." SHS Web of Conferences 120 (2021): 02002. http://dx.doi.org/10.1051/shsconf/202112002002.
Full textAbstract:
In order to reduce the asymmetry of knowledge between producers and consumers, many organizations promote the use of eco-labels certified by independent third parties, with the purpose of identifying those products or services that have minor impact on the environment throughout their entire life cycle. However, since there are currently a high number of ethical labels and claims and consumers are usually confused about their real meaning. This research is intended to analyze whether consumers attribute organic properties to products identified by third-party certified eco-labels to the same extent that to other third-party certified sustainability labels and other non-certified organic claims. A survey study was carried out with a sample of 200 university business students and ANOVA analysis was used to verify differences in the meaning attributed to different labels. In general terms, the results of the study allow to conclude that consumers do not have a precise knowledge about the meaning of different sustainability dimensions certified by official seals, nor do they know how to differentiate them from non-certified advertising claims. One of the main practical implications of this work has to do with the critical analysis of the effectiveness of Community regulations on eco-labelling and green advertising claims.
32
Smolina, O. O. "TREE SHAPING IN VISUAL COMMUNICATION OF URBAN ARCHITECTURE." Vestnik Tomskogo gosudarstvennogo arkhitekturno-stroitel'nogo universiteta. JOURNAL of Construction and Architecture 22, no. 1 (February 27, 2020): 53–62. http://dx.doi.org/10.31675/1607-1859-2020-22-1-53-62.
Full textAbstract:
The aim of this work is to identify the existing design objects of tree shaping representing visual communication of the city and a feasibility of its use in the urban environment. Research findings: The current problems of cities include degradation of green spaces, low level of environmental improvement and landscape organization and insufficient visual communication elements that contribute to the creation of appropriate urban environment. To reduce the negative factors of the anthropogenic environment, tree shaping is proposed to improve the urban architecture and development. Tree shaping is hardy-shrub species resistant (adaptive) to the humane correction; their trunks and branches represent architectural forms. Depending on the arrangement, tree shaping can be attributed to the elements of open and closed spaces of different functional purposes. This paper discusses tree shaping as visual communication elements of the city, such as street advertising and information boards, advertising towers, banners, environmental guidelines, etc. Tree shaping can be attributed to wellestablished scientific tradition in western countries, but in Russia it is still underdeveloped. Approach: Comparative analysis of tree shaping design solutions. Practical implications: Tree shaping as the urban visual communication contributes to the creation of eco-friendly, aesthetical and informative environment of the city. The obtained results can be used in research works devoted to tree shaping. Originality/value: This research proposes the use of tree shaping objects as visual communication of the city.
33
Liao, Ying-Kai, Wann-Yih Wu, and Thi-That Pham. "Examining the Moderating Effects of Green Marketing and Green Psychological Benefits on Customers’ Green Attitude, Value and Purchase Intention." Sustainability 12, no. 18 (September 10, 2020): 7461. http://dx.doi.org/10.3390/su12187461.
Full textAbstract:
The purpose of this study is to integrate the theoretical base of green purchasing by using the signaling theory approach to green marketing. Since previous studies do not combine relevant factors from the perspective of Signaling Theory and Attitude-Behavior-Context (ABC) Theory for green purchase, this study attempts to examine the effects of green customer value and attitude towards green products on green purchase intention. Moreover, it aims to identify the moderating effects of green marketing and green psychological benefits on the relationships between customer value, attitude, and green purchase intention. This study involved a survey that comprised 319 customers with at least a year’s experience in buying green products in Cambodia. The findings empirically revealed a significant and positive influence of green customer value on attitude towards green products. Furthermore, both green customer value and attitudes towards green products have a positive effect on green purchase intention. Green marketing (environmental advertising, and green word-of-mouth) and green psychological benefits (warm glow, self-expressive benefits, and nature experience) moderate the relationships between customer value, attitude towards the green product, and green purchase intention. The results may be beneficial for managers and marketers to develop appropriate green marketing strategies. They may also be helpful for academicians to conduct further validations regarding the theoretical framework of green purchasing.
34
V, MARAGATHAM. "A study on customers purchase decesion making green marketing products in tamil nadu with special reference to coimbatore city." Journal of Management and Science 1, no. 4 (December 30, 2015): 316–22. http://dx.doi.org/10.26524/jms.2015.28.
Full textAbstract:
First of all, environment and environmental problems, one of the reason why the green marketing emerged. According to the American Marketing Association, green marketing is the marketing of products that are presumed to be environmentally safe, To analyse the factors influencing the green marketing products in Coimbatore city.Objectives of the study, To analyse the factors influencing the green marketing products in Coimbatore city. The describptive research has used this study. Primary as well as secondary data has been used in this study. Primary data collected from structured questionnaire. Secondary data were collected from journals, magazines, news paper etc. Simple random sampling technique adopted in this study.Suggested this study, Consumer needs to be made more aware about the merits of Green products. The consumer needs to be educated and made aware of the environmental threats. It should be made sure that the consumer is aware of and concerned about the issues that your product attempts to address. Green Marketing campaign and green advertising is good step toward it. Conclude this study, an environmental committed organization may not only produce goods that have reduced their detrimental impact on theenvironment, they may also be able to pressure their suppliers to behave in a more environmentally responsible fashion.
35
Riskos, Kyriakos, Paraskevi (Evi) Dekoulou, Naoum Mylonas, and George Tsourvakas. "Ecolabels and the Attitude–Behavior Relationship towards Green Product Purchase: A Multiple Mediation Model." Sustainability 13, no. 12 (June 17, 2021): 6867. http://dx.doi.org/10.3390/su13126867.
Full textAbstract:
Ecolabels are regarded as an exceptional marketing and advertising tool that informs contemporary consumers about the green traits of a product. They provide information that motivates consumers to exhibit a positive attitude and actual behavior towards a green product purchase. Despite the growing interest in the relationship between green attitude and the corresponding green purchase behavior, studies that investigate the influence of ecolabel features on this relationship are rather scarce. In the present study, a survey carried out in Greece with a sample of 571 participants, examined the direct and indirect effects of ecolabel credibility and ecolabel involvement on attitude and actual behavior about green product purchase. A multiple mediation model about green purchase behavior was developed. Results highlighted the crucial role of ecolabel credibility that positively influences attitude towards green product purchase as well as ecolabel involvement. Moreover, emphasis was given on the concepts of attitude towards green product purchase and ecolabel involvement that proved to be significant mediators of this model. Findings can provide useful guidance to green marketers so that they can generate effective strategies based of ecolabels and favor a positive attitude towards green product purchase that ultimately will enhance green product purchase behavior.
36
Schüller, David, and Karel Doubravský. "Fuzzy Similarity Used by Micro-Enterprises in Marketing Communication for Sustainable Development." Sustainability 11, no. 19 (September 30, 2019): 5422. http://dx.doi.org/10.3390/su11195422.
Full textAbstract:
The purpose of this paper is to present fuzzy reasoning as a formal tool for determining the differences in perception of individual communication channels by customers. These differences in customer perception are important for micro-enterprises to develop an effective green advertising campaign. These kinds of enterprises are not able to conduct their own extensive marketing research or use the service of marketing agencies. Micro-enterprises are the cornerstone for sustainable local economic growth where the community plays an irreplaceable role for sustainable development. Marketing communication is unique and complex because it focuses on feelings, moods, and personal preferences. The main problem is the uncertainty of this input data which makes it difficult to develop effective green advertising campaigns. Fuzzy sets and fuzzy reasoning are used to make verbal descriptions suitable for computer applications. A fuzzy pairwise similarity is used in this paper. The case study has eight relevant variables/marketing communication media, e.g., e-mailing, social networks, web pages, text messaging, newspapers, phone calls, posters and radio, and five segments of respondents selected by age. Each segment is presented as a fuzzy conditional statement. A set of fuzzy pairwise similarities is generated.
37
Nekmahmud, Md, and Maria Fekete-Farkas. "Why Not Green Marketing? Determinates of Consumers’ Intention to Green Purchase Decision in a New Developing Nation." Sustainability 12, no. 19 (September 23, 2020): 7880. http://dx.doi.org/10.3390/su12197880.
Full textAbstract:
Consumers are paying close attention to green products to reduce the environmental impact on health issues. As the scope of this research, this current study focuses on determining consumers’ purchase decisions regarding green products using a survey conducted in a fast-growing developing country. This research was descriptive and considered a conceptual framework for extending the Theory of Planned Behavior (TPB), which was selected as the primary theoretical model. The significant contributions and main objectives of this study are as follows—to explore the present scenario of green marketing in Bangladesh with previous studies, and to fill a research gap regarding green purchase decisions by applying the TPB model with adding additional constructs, such as environmental concerns, green perceived quality, and future green estimates. A range of qualitative and quantitative techniques were adopted to collect data from the target groups, where a sample of young educated Bangladeshi consumers (n = 638) was used to consider the measurement and structural models by applying a partial least squares-structural equation modelling (PLS-SEM) method. The empirical findings show that consumers’ environmental concern (EC), green perceived benefits (GPB), green awareness of price (GAP), green willingness to purchase (GWP), and future estimation of green marketing (GFE) have a strong positive influence on consumer’ green purchase decision (GPD). Still, the green perceived quality (GPQ) has a negative influence on green purchase decisions (GPD). To inform consumers about green or eco-friendly products, this study provides valuable suggestions to companies, marketers, and policymakers for designing green marketing tools such as green advertising, green branding, and eco-labels. Based on these findings, it gives some managerial insights for the promotion of green products and green marketing.
38
Khare, Arpita. "Consumers’ susceptibility to interpersonal influence as a determining factor of ecologically conscious behaviour." Marketing Intelligence & Planning 32, no. 1 (January 28, 2014): 2–20. http://dx.doi.org/10.1108/mip-04-2013-0062.
Full textAbstract:
Purpose – The purpose of this paper is to examine affect of consumer susceptibility to interpersonal influence (CSII) and demographics on ecologically conscious consumer behaviour (ECCB). Design/methodology/approach – Data were collected through mall intercept technique in six cities across India. Findings – ECCB and CSII scales were applicable in Indian context. Factor analysis revealed two factors for ECCB scale: ecologically conscious purchase behaviour and green product attitudes. Normative, informative influence of CSII and income were predictors to ecologically conscious purchase behaviour. Normative influence emerged as predictor to green attitudes. Research limitations/implications – The study focuses itself only on CSII factors. It does not examine influence of variables like personal values, risk perception, and personality on ECCB. It does not examine role of consumers’ attitude towards conservation of energy and natural resources. Practical implications – The findings can be of immense use to firms marketing green brands in India. Social group acceptance and conformance is important for Indian consumers; advertising and promotional campaigns should use social groups for marketing green products. Consumer involvement and engagement can be created through social networking web sites. Ecologically concerns should be rewarded in order to encourage consumers to adopt green attitudes. Originality/value – Green marketing and ecologically conscious behaviour are upcoming research areas in India. There is limited research to understand Indian consumers’ concerns about environment. ECCB and CSII scales were used as it was assumed that using scales which have been tested and validated in other cultures would give reliable results.
39
Costa, Bruna Vieira de Lima, Cláudia Di Lorenzo Oliveira, and Aline Cristine Souza Lopes. "Food environment of fruits and vegetables in the territory of the Health Academy Program." Cadernos de Saúde Pública 31, suppl 1 (November 2015): 159–69. http://dx.doi.org/10.1590/0102-311x00027114.
Full textAbstract:
Abstract This study provides a spatial analysis of distribution and access to commercial fruit and vegetable establishments within the territory of a representative sample of public fitness facilities known as the Health Academy Program (HAP) in Belo Horizonte, Minas Gerais State, Brazil. The study evaluated commercial food establishments within a buffer area based on a radius of 1,600 meters around each of 18 randomly selected fitness facilities. Quality of access to fruits and vegetables was assessed by the Healthy Food Store Index (HFSI), consisting of the variables availability, variety, and advertising of fruits, vegetables and ultra-processed foods. The analysis was based on calculation of the Kernel intensity estimator, nearest neighbor method, and Ripley K-function. Of the 336 food establishments, 61.3% were green grocers and open-air markets, with a median HFSI of 11 (5 to 16). In only 17% of the territories, the majority of the “hot area” establishments displayed better access to healthy foods, and only three areas showed a clustering pattern. The study showed limited access to commercial establishments supplying healthy fruits and vegetables within the territory of the public fitness program.
40
Arpul, Oksana, and Iryna Savulevych. "CLEANING TECHNOLOGIES IN PLACEMENT FACILITIES." GEOGRAPHY AND TOURISM, no. 54 (2019): 18–24. http://dx.doi.org/10.17721/2308-135x.2019.54.18-24.
Full textAbstract:
The purpose of the article is to introduce modern cleaning technologies in hotels by reducing the harmful effects of chemicals on human health and the environment. Method. The research is based on scientific methods of analysis and comparison of information. Results. The negative impact of modern detergents used by hotel companies on the human body and the environment has been determined. The most aggressive components of chemistry and their harmful effects when used on humans are listed. The comparison of the most popular professional cleaners with the green type of cleaning products and their neutral effect on the environment and efficiency during use. Scientific novelty. One of the innovative areas in the field of professional cleaning in hotel enterprises is green cleaning, which uses solutions and technologies aimed at minimizing the harmful effects on the human body and the environment. This includes the use of cleaners based on natural components, the reduction of water consumption and the amount of chemicals used through the use of pre-treatment methods, the use of innovative materials and equipment, improving the energy efficiency of apparatus and machines and more. The principle of work of environmental cleaners is shown, which is based not on removal of contaminants by their dissolution (alkaline purifiers) or chemical reaction (acid purifiers), but on the removal of dirt from the surface by means of water base and organic compounds. Practical importance. The European experience in the use of environmentally friendly solutions proves that the use of green-series means can optimize the cost of maintaining facilities. Thanks to the "green" type of cleaning, protective films and coatings are formed on surfaces that are washable and cleanable. This allows them to extend their service life, which is very important in our economic environment. Eco-friendly goods or products are valued much higher and hotel services are no exception. Positioning the hotel as an eco-hotel gives the owner a number of competitive advantages, for example, the ability to use the new status for advertising purposes, create a favorable microclimate for guests and increase the rate of loading of the room.
41
Muralidharan, Sidharth, Carrie La Ferle, and Yongjun Sung. "Are we a product of our environment? Assessing culturally congruent Green advertising appeals, novelty, and environmental concern in India and the U.S.A." Asian Journal of Communication 27, no. 4 (January 16, 2017): 396–414. http://dx.doi.org/10.1080/01292986.2017.1280063.
Full text
42
Gómez-Carmona, Diego, Francisco Muñoz-Leiva, Francisco Liébana-Cabanillas, Ana Nieto-Ruiz, Myriam Martínez-Fiestas, and Cristina Campoy. "The Effect of Consumer Concern for the Environment, Self-Regulatory Focus and Message Framing on Green Advertising Effectiveness: An Eye Tracking Study." Environmental Communication 15, no. 6 (June 1, 2021): 813–41. http://dx.doi.org/10.1080/17524032.2021.1914701.
Full text
43
Salama, Wagih, and Essam Abdelsalam. "Impact of Hotel Guests’ Trends to Recycle Food Waste to Obtain Bioenergy." Sustainability 13, no. 6 (March 11, 2021): 3094. http://dx.doi.org/10.3390/su13063094.
Full textAbstract:
Hotels face many issues related to food waste management, which is considered a serious environmental and socioeconomic issue in the 21st century. The improper disposal of food waste causes greenhouse gases emissions, consequently badly affecting the environment. This research aims to measure the impact of customer trends in changing the pattern of food waste disposal and recycling into bioenergy relating to hotel purposes and contributing to reducing hotel energy costs in Egypt. Two survey questionnaires were designed for hotel managers and guests, with 25 and 300 forms, respectively. The results indicated that hotel managers are highly willing to recycle food waste to produce bioenergy and hence play an effective role in environmental preservation. Such alternative energy sources are less expensive than conventional ones. This study revealed guests’ intentions to participate in the process of preserving the surrounding environment, as well as their preferences to stay in hotels that are practicing food waste recycling operations. Limitations can be seen in the lack of advertising for such hotels as well the high cost of staying in green and ecological hotels.
44
Cespedes-Dominguez, Constanza, Cristobal Fernandez-Robin, and Scott McCoy. "The Effects of Celebrity Characteristics on Purchase Intentions: A Focus on Consumer Concern of Environmental Issues." Sustainability 13, no. 8 (April 7, 2021): 4083. http://dx.doi.org/10.3390/su13084083.
Full textAbstract:
Consumer awareness about environmental problems is important in guiding their purchasing decisions. The aim of this research is to validate the moderating effect of environmental concern in two relationships: between celebrity–brand congruity and attitudes toward the brand and, between celebrity–brand congruity and purchase intentions, specifically when consumers are exposed to green advertising including a celebrity endorser. The data were collected via an online survey with young North American and Chilean people. Structural equation modeling was used to test hypotheses in both samples. The results show that the only endorser characteristic relevant to the model is celebrity–brand congruity and its relationship with environmental concern (β = 0.23 for North Americans and β = 0.35 for Chileans with p < 0.05). In conclusion, the consumers evaluate congruence between celebrity and brand based on their concern about environment, then consider brand ethicality, and later brand credibility, which generates an attitude toward the brand and purchase intention. Therefore, identifying the consumers environmental concern is key to developing an effective advertisement with an appropriate celebrity. This research helps to understand the green-marketing literature in a more detailed way, due to this moderating variable capable of enhancing purchase intentions of consumers.
45
Shen, Wangbing, Haixia Gu, Linden J. Ball, Yuan Yuan, Cheng Yu, Rong Shi, and Taozhen Huang. "The impact of advertising creativity, warning-based appeals and green dispositions on the attentional effectiveness of environmental advertisements." Journal of Cleaner Production 271 (October 2020): 122618. http://dx.doi.org/10.1016/j.jclepro.2020.122618.
Full text
46
YAKYMCHUK, T. V., and I. Y. VOLVACH. "PROSPECTS OF APPLYING INTERNATIONAL TOURISM EXPERIENCE IN KHERSON REGION." Economic innovations 21, no. 2(71) (June 20, 2019): 162–73. http://dx.doi.org/10.31520/ei.2019.21.2(71).162-173.
Full textAbstract:
Topicality. The urgency of developing �green� tourism in Kherson region is growing, since, on the one hand, the region has a high tourism and recreation potential, which is still used inefficiently, and on the other hand, the development of tourism is a crucial factor for the sustainable development of the region and the increase of its competitiveness in the world market. Aim and tasks. The aim of the article is to develop theoretical principles and practical and applied proposals that should substantiate the feasibility of green tourism development in Ukraine and its regions, and study the problems that arise during the organization of �green� tourism, taking into consideration international experience in this field. Research results. �Green� economy is a challenge to inefficient use of resources. The use of the principles of "green" economy will not only allow achieving sustainable development of the regions and the country, but also ensure social justice as well as the use of natural competitive advantages to enter and consolidate in foreign markets. According to UNEP, among the priority areas of development are tourism activities. "Green" / rural tourism is the type of entrepreneurial activity in providing comprehensive tourist services in rural areas, using the private property of rural residents, without significant environmental impact on the environment. "Green" tourism has the following varieties: rural tourism, recreational tourism, ecotourism. The experience of European countries has shown that with proper government support and coordination of efforts of the state and local communities, �green� tourism can be a highly profitable activity. The effect of "green" tourism is complex; it is expressed through the economic, social and environmental component. The article shows that Ukraine and its regions have a huge tourist potential. In recent years, "green" tourism has been successfully developing and is popular among the population of the country. The format and scope of "green" tourism in Ukraine have their own national characteristics: it is mainly a family business; the average "green" holiday duration is from 1 to 2 days, which allows it to claim its own competitive position in the international market. At the same time, a number of shortcomings in the organization of "green" business have been identified. Conclusion. Kherson Region has a number of advantages, the full use of which is able to ensure sustainable economic development, the competitiveness of the region and the presence in the world market of tourist services. There are a number of factors that negatively affect the state of the tourism industry: low level of tourist infrastructure, insufficient development of the regulatory framework, economic and political instability, a limited range of tourist services offered, no concept of tourism development in the region as a promising tourist destination, imperfect advertising of regional tourist centers, etc. To overcome these problems it is expedient to use a cluster approach to the organization of "green" tourism.
47
Matičič Zver, Manca, and Tina Vukasović. "Consumers’ Attitude Towards Eco Friendly Textile Products." TEKSTILEC 64, no. 2 (March 27, 2021): 159–71. http://dx.doi.org/10.14502/tekstilec2021.64.159-171.
Full textAbstract:
Care for the environment is directly connected to consumer behaviour. The authors summarize in their research the findings of different authors who have examined various aspects of socially responsible consumption, green consumption and ethical consumer behaviour. Their results have shown that consumers contribute to active environmental problem solving by selecting and purchasing environment-friendly textile products. Today’s con¬sumers have started to act more ethically and responsibly when purchasing and considering the products they need. The goal of this paper is to explore Slovenian consumers’ perception of eco-friendly textile products, to investigate underlying attitudes and perceptions, and consumers’ willingness to buy eco-friendly textile products in the future. Research questions focus on knowledge about eco-friendly textile products, attitudes, perception and purchasing behaviour as it relates to eco-friendly textile products. Slovenian consumers express a positive attitude towards eco-friendly textile products. They perceive eco-friendly textile products as products with a certificate, as produced in an eco-friendly manner, as products with a higher price than conventional products and as sustainable products. The most important factor when purchasing eco-friendly textile products is the label “product with certificate” or “certified product”, as consumers buy eco-friendly textile products labelled as such. Respondents intend to purchase eco-friendly textile products in the future. The results of this research could be used in planning the further development of the eco-friendly textile products market. Overall positive attitudes toward eco-friendly textile products should be reinforced, while consumers can be influenced through targeted advertising. The results of this research can be used to plan further marketing activities.
48
Chi, Ting, Jessica Ganak, Lauren Summers, Olabisi Adesanya, Lindsay McCoy, Hang Liu, and Yining Tai. "Understanding Perceived Value and Purchase Intention toward Eco-Friendly Athleisure Apparel: Insights from U.S. Millennials." Sustainability 13, no. 14 (July 16, 2021): 7946. http://dx.doi.org/10.3390/su13147946.
Full textAbstract:
Given the recent trend of the athleisure lifestyle in the U.S., this study sought to examine female millennial consumers’ value perceptions for purchasing recycled polyester-made athleisure apparel. Using an inductive approach with grounded theory, the perceived green value (PGV) framework was applied to guide data collection through the in-depth interviews and data analysis. The findings of the study provide theoretical insights and sustainable solutions for the industry and academia. Five main values identified include functional value, social value, emotional value, conditional value, and epistemic value. Within these perceived values, 13 sub-themes emerged. Female millennials consider price and performance key deciding factors for purchasing recycled polyester-made athleisure apparel. However, this is contingent upon products being fashionable, comfortable, and versatile for numerous occasions. The perceived social value reaffirms that peers and family can strongly influence purchasing decisions. Female millennials are more likely to purchase from well-known sustainable companies whose products are aligned with their beliefs and are exempted from false advertising. Companies need to empower consumers with the necessary product information and environmental knowledge. Epistemic value relies on consumers being educated and aware of sustainable products and their benefits.
49
Jegdić, Vaso, and Oliver Gradinac. "Cities as Destinations of Urban Ecotourism: The Case Study of Novi Sad." Acta Economica Et Turistica 2, no. 2 (December 1, 2016): 155–66. http://dx.doi.org/10.1515/aet-2016-0014.
Full textAbstract:
AbstractEcotourism in an urban environment takes places in areas that offer a certain degree of naturalness in a situation when they are significantly modified by previous human activities. Concept of urban ecotourism recognizes the significance of ecotourism in facilitating cultural exchange, environmental protection and sustainable urban development. Contrary to classic ecodestinations, urban ecotourism is more acceptable considering a higher capacity of urban destinations and the potential to renovate locations that have been degraded by industrial, traffic or other human activities. The experiences and examples from Europe and North America indicate that such projects significantly contribute to a sustainable ecological and social-economical development of many cities. In Serbia, the practice of quality preparations and including natural and other resources into the development of urban ecotourism has still not been established. The paper found that Novi Sad has the resources which would make it also interesting as destination of urban ecotourism. As the most significant point, Danube should be mention with its coastal green zone and numerous islands, as well as the city parks. There are green complexes, available surfaces and abandoned objects and facilities of previous economical activities located in the peripheral and suburban zone. In the immediate surroundings of Novi Sad, there are numerous messuages (Čenej messuages are in the city itself), that have been recently redecorated as eco and ethno oases. The purpose of the paper is to suggest manners of their inclusion into the integral tourist product based on the research of resources for the development of urban ecotourism in Novi Sad. The paper emploied analytical-synthetic method, a combination of secondary sources of literature data, internet, and other sources, with the primary data gained by field observation, analyzing the content of advertising materials and contact through informal interviews with various organizations and experts from the field of ecology, ecotourism and tourism in general, and with decision makers. This research suggests the ways of including ecotourism resources in the tourist offer of Novi Sad.
50
Lim, Dongjae, Tae Hyun Baek, Sukki Yoon, and Yeonshin Kim. "Colour effects in green advertising." International Journal of Consumer Studies 44, no. 6 (June 2, 2020): 552–62. http://dx.doi.org/10.1111/ijcs.12589.
Full text