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Dissertations / Theses on the topic 'Green communication'
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Kolar, Jasin, and Johan Persson. "Green Transportation External environmental communication." Thesis, Kristianstad University College, Department of Business Administration, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-4491.
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Climate change is a hot topic today. It is important for companies to take
responsibility for the environment. For companies it is also important to
communicate their environmental efforts to its customers.
The aim of this study is to analyze how transportation companies communicate their
environmental efforts on the web. Europe’s largest transportation companies as well
as Asian and North American airlines are studied. Companies’ websites were
examined and evaluated on several criteria.
The study surprisingly showed that a lot of companies did not have any external
communication due to unavailable websites. There are significant geographical
differences in how companies communicate green.
Many transportation companies provide environmental information on their websites
however they need to be more convincing in doing so.
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Guedes, Olga M. R. "Green politics, ideology and communication." Thesis, Loughborough University, 1996. https://dspace.lboro.ac.uk/2134/27785.
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Runkel, Conor William. "Testing the Effectiveness of Green Advertisements." Thesis, University of Louisiana at Lafayette, 2014. http://pqdtopen.proquest.com/#viewpdf?dispub=1553725.
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The marketplace in today's world is more dynamic than ever with the growing trends of environmentally-conscious business practices and products. The popular phrase of "going green" is used by many companies and organizations striving to provide environmentally safe products and services. With this growing industry, consumers are exposed to more and more "green" advertisements each day. However, many question if the practice of green advertising is worthwhile.
By looking at the way consumers react to different kinds of advertisements, it can be seen that green advertising is not always a smart choice. Researchers suggest that the reactions vary on many factors such as the type of consumers and the type of product.
This study analyzed the idea of green advertising versus non-green advertising based on the levels of high and low involvement products. An experiment was conducted using college students who completed a survey that presented a set of eight different advertisements for an array of brands and products. The participants included two groups made up of those who were exposed to green advertisements and those who were exposed to non-green advertisements. Both groups were shown the same set of four high involvement products and four low involvement products. The group of high involvement products included two kinds of cars and two kinds of laptops. The group of low involvement products included two kinds of pens and two kinds of bottled water.
The findings show that green advertisements work best with high involvement products. Unlike low involvement products, green advertising positively influences the consumers' attitude toward the advertisement and the brand, as well as purchase intention. Low involvement products did not have the same results and the influential power compared to high involvement products.
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Rademaker, Claudia A. "Green Media : Exploring Green Media Selection and its Impact on Communication Effectiveness." Doctoral thesis, Handelshögskolan i Stockholm, Institutionen för Marknadsföring och strategi, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:hhs:diva-2033.
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Does the choice of a medium, by which a company’s advertising message is carried, communicate something about that company’s commitment to act responsibly towards the green environment? Does the choice of a medium that consumers perceive as more harmful for the green environment impact ad and brand evaluations more negatively than a medium that they perceive as less harmful? If so, to what extent do companies have knowledge of such change in consumer media behavior and thereby take into account the green environmental aspect with media selection? Driven by such questions, and by way of an experiment, secondary data analysis, interviews and surveys this thesis explores green media selection and its impact on communication effectiveness from the consumer’s and marketing manager’s perspective. Building on theories of advertising planning and media selection the thesis contributes with four empirical studies to increase the understanding of green advertising media and how consumers’ eco-harmful media perceptions impact communication effectiveness. The findings shed light on the importance of taking the green environmental aspect into account when practitioners select advertising media. This is particularly valid for companies that are committed to act responsibly toward the green environment, by for instance having documented green environmental policies, and wish to be associated as such through their brands and marketing communication thereof.Diss. Stockholm : Handelshögskolan, 2013
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Zhou, Xiaoli. "Green Communication Protocols for Mobile Wireless Networks." Thesis, Université d'Ottawa / University of Ottawa, 2017. http://hdl.handle.net/10393/35809.
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Wireless networks enter a new era in which various objects, such as mobile phones, computers, vehicles, watches, are automatically and intelligently connected to provide ubiquitous services. Green communication protocols are required to save energy consumption and improve transmission performance.
MAC protocols can detect the signal status and energy consumptions of physical channels to adapt to the dynamic wireless conditions. They can also provide node-to-node transmissions for network layer protocols under green wireless networks.
The thesis presents three energy efficient communication solutions under different delay-tolerant networks scenarios to study the efficiency of MAC transmission protocols within wireless networks: CPMAC, AFLAS and TREE. CPMAC applies three energy-aware algorithms to transmit different quality requirements of data within one contact interval in sparsely connected sensor networks. Simulations and analysis shows CPMAC outperforms two other important MAC protocols in wireless sensor networks and vehicular ad-hoc networks in throughput, delay, energy consumption. AFLAS uses an adaptive frame length aggregation scheme for Vehicular Networks that is designed to improve transmission efficiency and increase data throughput. Suitable aggregation frame lengths are calculated according to the current wireless status, and applied in the MAC layer at the onset of data transmissions to save overhead and energy consumption. The simulations of AFLAS exhibit a significant improvement results in data throughput, retransmissions, overheads and transmission efficiency in comparison to non-adaptive aggregation schemes. TRaffic adaptive Energy Efficient MAC protocol (TREE) adapts its work modes: reservation and contention mode, to traffic density and adjusts its duty cycle to achieve energy efficiency. TREE demonstrates better performance in terms of energy efficiency and traffic adaptability than the schedule-based MAC protocol TDMA, the contention-based protocol CSMA and the traffic adaptive protocol TRAMA under mobile sensor network environments.
By studying and designing MAC protocols in wireless environments, the thesis shows the comprehensive knowledge and principles of communication protocol designs with latency relaxed. Future work is discussed for further designs and implementations of green communication protocols.
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Creed, A. M. I. "Communication in the novels of Henry Green." Thesis, Swansea University, 1995. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.636319.
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Henry Green has baffled many critics and readers with his novels. Attempts to categorize him in the scheme of English Literature have proved problematic. This study sets out to explain the reasons behind Green's elusive and idiosyncratic style by referring to his novels, his occasional writings and writings about him by critics and admirers, with additional references to biographical material. This study will assert that it is only through a thorough immersion in all the above mentioned material that Green's creative life can be understood. The findings of this study are that Green's creative life was dominated by his obsessions with secrecy and with the integrity of imagination. This study has adopted a chronological approach to Green's work because through this an allegory is revealed of Green's creative life; its beginnings, its vitality and its demise. The paradox of Green's work was that he wrote for self-expression and yet he was engaged in the public medium of the novel. This study will argue that the tension produced between the private and public spheres was what caused the extraordinary energy in Green's prose that has fascinated his admirers. He managed to write poetry in the novel form.
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Sarraipa, Rita Poças. "Green eye." Master's thesis, Universidade de Lisboa, Faculdade de Arquitetura, 2019. http://hdl.handle.net/10400.5/18408.
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Dissertação de Mestrado em Design, com a especialização em Comunicação apresentada na Faculdade de Arquitetura da Universidade de Lisboa para obtenção do grau de Mestre.Atualmente, metade da população mundial (55%) habita em centros urbanos, em 2050 estima-se que aumente para dois terços (68%). Estes espaços ocupam apenas 3% da superfície do planeta, mas consomem 75% dos recursos naturais. Em 2016 entrou em vigor a resolução da Organização das Nações Unidas (onu) intitulada “Transforming our world: the 2030 Agenda for Sustainable Development”, como base para um plano de ação para as pessoas e o planeta prosperarem. A mais recente Conferência das Nações Unidas sobre Mudanças Climáticas (cop 21) explorou soluções para enfrentar as consequências do aquecimento global e traçou objetivos globais de redução de gases de efeito estufa. O turismo, uma atividade em crescimento, é parte deste problema global. Gera riqueza e poluição tendo impacto em fenómenos que ameaçam o futuro do planeta: as alterações climáticas, o consumo excessivo, o desperdício de plástico, a perda de biodiversidade, a sobrecarga das cidades, o uso de combustíveis fósseis, o consumo energético. Daí a importância cada vez maior de um turismo sustentável. O presente projeto de investigação pretende, através do design, contribuir para a criação e promoção de um novo negócio, nesta área com forte potencial de crescimento – o turismo. Materializa-se através da participação numa ideia de negócio, apoiando o seu desenvolvimento desde o início, assumindo a dimensão estratégica que o design pode ter, não só na construção da comunicação mas também no desenvolvimento e concretização da própria ideia e do seu financiamento. Esta investigação surgiu da identificação de uma oportunidade de negócio, numa área que tem apresentado um interesse crescente por parte do público. Estudou-se o mercado e o contexto onde este negócio se pode desenvolver e ainda o interesse das visitas aos espaços verdes pois eles corporizam a estratégia ambiental das cidades modernas e contam grande parte da sua história. Sem árvores as cidades seriam muito diferentes. Partindo de uma metodologia de base qualitativa, efetuou-se uma investigação de carácter teórico, através da revisão da literatura dos campos investigativos: Turismo e Design de Comunicação. Assim, desenvolveu-se um enquadramento teórico capaz de impulsionar e direcionar a componente projetual. Numa segunda fase, procedeu-se à análise de casos de estudo, compreendendo o modo como negócios internacionais, que exploram o mesmo nicho, se apresentam e divulgam a sua oferta. De seguida, foram analisados fatores relacionados com a implementação do projeto: análise swot, caracterização do público-alvo, identificação de potenciais concorrentes. Esta investigação, resulta na materialização de um projeto singular que pretende atuar num nicho de mercado, explorando e valorizando jardins e espaços verdes urbanos. Propondo dar a conhecer a história e a vida das cidades, através dos seus jardins, quer tenham centenas de anos ou menos de uma década. Despertando o interesse para o ‘verde’ – Green Eye.
ABSTRACT: Today, half of the world’s population (55%) live in urban centers, it is estimated to increase to two-thirds (68%) by 2050. Although they consume 75% of natural resources, these areas occupy only 3% of the earth’s surface. In 2016, United Nations Organization’s resolution called “Transforming our world: the 2030 Agenda for Sustainable Development” came into force as a foundation for a plan of action so that the planet and man could prosper. United Nations’ most recent conference about climate changes (cop 21) explored solutions to deal with global warming consequences and set worldwide goals in order to reduce greenhouse gases. Tourism is part of this problem . A growing activity which generates wealth and pollution. Tourism has positive aspects, however, it also has an impact on phenomena that threaten the future of the planet: climate change, excessive consumption, plastic waste, loss of biodiversity, the overburden of cities, use of fossil fuels, energy consumption, discharges. That is why having sustainable tourism is increasingly important. Resorting to design, this research project intends to contribute to the creation and promotion of a new business, in an area with strong growth potential – tourism . It is materialized through participation in a business idea, supporting its development from the beginning. Assuming the strategic dimension that design can have, not only in the construction of communication but also in the development and implementation of the idea itself and its financing. This research emerged from the identification of a business opportunity, in an area that has shown a growing interest by the public. The market and the context, where this business can be developed, were studied. The interest of the visits to the green spaces was also studied because they embody the environmental strategy of modern cities and they tell much of their history (and of their own stories). From a qualitative methodology, a theoretical investigation was carried out, through the literature review of the research fields: Tourism and Communication Design. Thus, a theoretical framework capable of boosting and directing the project component has been developed. In a second phase, case studies were analyzed, including the way in which international businesses, which explore the same niche, present themselves and disseminate their offer. Next, we analyzed factors related to project implementation: swot analysis, characterization of target audience and identification of potential competitors. As a result of this research, we have accomplish a singular project that intends to operate in a market niche, exploring and valuing gardens and green spaces in the city. Proposing to introduce the history and life of cities, through their gardens, whether they have hundreds of years or less than a decade. Awakening interest for the ‘green’ — Green Eye.
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Aldosari, Mansour. "Design and analysis of green mobile communication networks." Thesis, University of Manchester, 2016. https://www.research.manchester.ac.uk/portal/en/theses/design-and-analysis-of-green-mobile-communication-networks(37b5278a-45da-4a81-b89c-54c7d876586a).html.
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Increasing energy consumption is a result of the rapid growth in cellular communication technologies and a massive increase in the number of mobile terminals (MTs) and communication sites. In cellular communication networks, energy efficiency (EE) and spectral efficiency (SE) are two of the most important criteria employed to evaluate the performance of networks. A compromise between these two conflicting criteria is therefore required, in order to achieve the best cellular network performance. Fractional frequency reuse (FFR), classed as either strict FFR or soft frequency reuse (SFR), is an intercell interference coordination (ICIC) technique applied to manage interference when more spectrum is used, and to enhance the EE. A conventional cellular model's downlink is designed as a reference in the presence of inter-cell interference (ICI) and a general fading environment. Energy-efficient cellular models,such as cell zooming, cooperative BSs and relaying models are designed, analysed and compared with the reference model, in order to reduce network energy consumption without degrading the SE. New mathematical models are derived herein to design a distributed antenna system (DAS), in order to enhance the system's EE and SE. DAS is designed in the presence of ICI and composite fading and shadowing with FFR. A coordinate multi-point (CoMP) technique is applied, using maximum ratio transmission (MRT) to serve the mobile terminal (MT), with all distributed antenna elements (DAEs), transmit antenna selection (TAS) being applied to select the best DAE and general selection combining (GSC) being applied to select more than one DAE. Furthermore, a Cloud radio access network (C-RAN) is designed and analysed with two different schemes, using the high-power node (HPN) and a remote radio head (RRH), in order to improve the EE and SE of the system. Finally, a trade-off between the two conflicting criteria, EE and SE, is handled carefully in this thesis, in order to ensure a green cellular communication network.
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Dong, Linhao. "Resource allocation for relay based green communication systems." Thesis, University of Liverpool, 2013. http://livrepository.liverpool.ac.uk/15233/.
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The relay based cooperative network is one of the promising techniques for next generation wireless communications, which can help extend the cell coverage and enhance the diversity. To deploy relays efficiently with limited power and bandwidth under certain performance requirements, resource allocation (RA) plays an increasingly important role in the system design. In recent years, with the fast growth of the number of mobile phone users, great portion of CO2 emission is contributed by wireless communication systems. The combination of relay techniques and RA schemes reveals the solution to green communications, which aims to provide high data rate with low power consumption. In this thesis, RA is investigated for next generation relay based green wireless systems, including the long-range cellular systems, and the short-range point-to-point (P2P) systems. In the first contribution, an optimal asymmetric resource allocation (ARA) scheme is proposed for the decode-and-forward (DF) dual-hop multi-relay OFDMA cellular systems in the downlink. With this scheme, the time slots for the two hops via each of the relays are designed to be asymmetric, i.e., with K relays in a cell, a total of 2K time slots may be of different durations, which enhances the degree of freedom over the previous work. Also, a destination may be served by multiple relays at the same time to enhance the transmission diversity. Moreover, closed-form results for optimal resource allocation are derived, which require only limited amount of feedback information. Numerical results show that, due to the multi-time and multi-relay diversities, the proposed ARA scheme can provide a much better performance than the scheme with symmetric time allocation, as well as the scheme with asymmetric time allocation for a cell composed of independent single-relay sub-systems, especially when the relays are relatively close to the source. As a result, with the optimal relay location, the system can achieve high throughput in downlink with limited transmit power. In the second contribution, the power consumption in relay based 60 GHz cooperative networks is studied, which is based on three-terminal diversity amplify-and-forward (DAF) and diversity DF (DDF) relaying strategies. A total power consumption model including drive power, decoding power, and power consumption of power amplifier (PA) is proposed, excluding the transmit power, as it is relatively small compared to decoding power and PA power in the indoor environment. This model is formulated as a function of drive power, which gives an easy access to the system level power allocation. To minimise the system total power consumption, the optimal drive power can be allocated to the source node by numerical searching method while satisfying the data rate requirement. The impact of relay locations on the total power consumption is also investigated. It is shown that, with the same data rate requirement, in the small source-relay separation case, DAF consumes slightly less power than DDF; while with larger source-relay separation, DAF consumes much more power than DDF. In the future work, multiuser relay-based short-range communication systems will be considered for the 60 GHz communication in the fading channel scenario, which extends the proposed power consumption model in a more practical way. The power consumption model of other components, such as analog-to-digital converter, data buffer, modulation/demodulation could also be considered to provide more details about green P2P communications.
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Visconti, Kevin Michael. "Going Green Down Under: Environmental Communication and Green Product Marketing in the South Eastern Australian Wine Industry." Scholarly Repository, 2010. http://scholarlyrepository.miami.edu/oa_dissertations/490.
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The consumption of wine has served as an international communication expedient for thousands of years. From classical symposiums of ancient times to religious ceremonies practiced for centuries, wine has played a significant part in countless social gatherings across the ages and continents. Recent growth in international wine trade, however, has impacted an increasingly disrupted natural environment through amplified carbon output, overuse of synthetic chemicals, topsoil erosion, and water mismanagement. Vintners, or winemakers, have been tasked by the implementation of new legal standards, as well as the urging of ecologically aware prospective consumers, to instill a winemaking process that is green, or environmentally friendly, in order to demonstrate the employment of proactive measures for the long-term sustainability of an unstable Earth. As New World wine producers, Australia commands specific attention as many vineyards in this particular geographic area are actively advancing green wine production standards. Fueled by the emergent field of environmental communication, this dissertation investigates the sustainable practices being implemented by South Eastern Australian vintners during their winemaking process to offset environmental degradation and examines the new marketing discourse communicated via wine bottle labels to construct an environmentally friendly image. Ultimately, this research compares the green product marketing strategies between organic and non-organic wineries to determine the extent to which ecological messages are being promoted on wine bottle labels as a form of environmental communication.
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Tjörnebro, Anna. "Sustainability in Large Format Printing: : A STUDY OF CUSTOMERS KNOWLEDGE REGARDING A COMPANY’S SUSTAINABILITY WORK." Thesis, KTH, Medieteknik och interaktionsdesign, MID, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-169574.
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This study explores what a company, that is working with sustainability or environmental issues, knows of their customers knowledge about this topic. How can this company get their customers more involved in sustainability issues and should they get them involved at all? This study was in collaboration with Big Image System (BIG) and data was collected and reviewed regarding the company’s recent social media activities on how they communicate their sustainability work to their customers. A survey was conducted and results show that most customers are aware of sustainability work in general and that the interest in environmental issues is high. They also show that distributing more relevant information to the customers is something the customers value and are interested in getting.
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Quichocho, Danielle. "Using Green Messages to Cue Recycling Tendencies." Scholar Commons, 2017. http://scholarcommons.usf.edu/etd/7080.
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Recycling of common plastics is a practical way to limit the amount of waste that ends up in landfills, and eventually contributes to various forms of pollution. However, statistics indicate that it is not currently a normalized, prioritized behavior. A pilot study indicated that relying only on preexisting frameworks such as the Elaboration Likelihood Model to understand consumer perceptions simply does not encompass the scope of the topic. Consumer experiences with green messages, especially in the current climate of a saturated advertising market are incredibly complex. Understanding these experiences is also currently being impeded by inconsistencies in how researchers in this field operationalize (or fail to operationalize) terms that are essential to applying results. This study takes an important step in bridging the gap between these terminological inconsistencies, as well as contextualizing results for modern consumers.
This study also posits that research needs to examine the foundation of these perceptions: language and meaning. A mixed-method survey was ergo used to garner information concerning how consumers define recycling, what personal and social factors influence decisions to recycle, and what design factors make a message encouraging recycling effective. Results indicate that conceptions of recycling and convenience are underdeveloped, and message design should focus on trustworthy statistics. Future researchers in this field can then apply these initial conclusions of how language is being used to future, discourse focused studies. Future advertisers and marketers can also more effectively position their products, then connect their intended audiences to that product.
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Al, Noor Mazin. "Green radio communication networks applying radio-over-fibre technology for wireless access." Thesis, Middlesex University, 2012. http://eprints.mdx.ac.uk/8995/.
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Wireless communication increasingly is becoming the first choice link to enter into the global information society. It is an essential part of broadband communication networks, due to its capacity to cover the end-user domain, outdoors or indoors. The use of mobile phones and broadband has already exceeded the one of the fixed telephones and has caused tremendous changes in peoples life, as not only to be recognised in the current political overthrows. The all-around presence of wireless communication links combined with functions that support mobility will make a roaming person-bound communication network possible in the near future. This idea of a personal network, in which a user has his own communication environment available everywhere, necessitates immense numbers of radio access points to maintain the wireless links and support mobility. The progress towards “all-around wireless” needs budget and easily maintainable radio access points, with simplified signal processing and consolidation of the radio network functions in a central station. The RF energy consumption in mobile base stations is one of the main problems in the wireless communication system, which has led to the worldwide research in so called green communication, which offers an environmentally friendly and cost-effective solution. In order to extend networks and mobility support, the simplification of antenna stations and broadband communication capacity becomes an increasingly urgent demand, also the extension of the wireless signal transmission distance to consolidate the signal processing in a centralised site. Radio-over-Fibre technology (RoF) was considered and found to be the most promising solution to achieve effective delivery of wireless and baseband signals, also to reduce RF energy consumption. The overall aim of this research project was to simulate the transmission of wireless and baseband RF signals via fibre for a long distance in high quality, consuming a low-power budget. Therefore, this thesis demonstrated a green radio communication network and the advantage of transmitting signals via fibre rather than via air. The contributions of this research work were described in the follows: Firstly, a comparison of the power consumption in WiMAX via air and fibre is presented. As shown in the simulation results, the power budget for the transmission of 64 QAM WiMAX IEEE 802.16-2005 via air for a distance of 5km lies at -189.67 dB, whereas for the transmission via RoF for a distance of 140km, the power consumption ranges at 65dB. Through the deployment of a triple symmetrical compensator technique, consisting of SMF, DCF and FBG, the transmission distance of the 54 Mbps WiMAX signal can be increased to 410km without increasing the power budget of 65dB. An amendment of the triple compensator technique to SMF, DCF and CFBG allows a 120Mbps WiMAX signal transmission with a clear RF spectrum of 3.5 GHz and constellation diagram over a fibre length of 792km using a power budget of 192dB. Secondly, the thesis demonstrates a simulation setup for the deployment of more than one wireless system, namely 64 QAM WiMAX IEEE 802.16-2005 and LTE, for a data bit rate of 1Gbps via Wavelength Division Multiplexing (WDM) RoF over a transmission distance of 1800km. The RoF system includes two triple symmetrical compensator techniques - DCF, SMF, and CFBG - to obtain a large bandwidth, power budget of 393.6dB and a high signal quality for the long transmission distance. Finally, the thesis proposed a high data bit rate and energy efficient simulation architecture, applying a passive optical component for a transmission span up to 600km. A Gigabit Optical Passive Network (GPON) based on RoF downlink 2.5 Gbps and uplink 1.25Gbps is employed to carry LTE and WiMAX, also 18 digital channels by utilising Coarse Wavelength Division Multiplexing (CWDM). The setup achieved high data speed, a low-power budget of 151.2dB, and an increased service length of up to 600km.
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Borges, M. "Chemical communication in the green stink bug, Nezara viridula (L.) (Hemiptera : Pentatomidae)." Thesis, University of Southampton, 1987. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.378024.
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Marthinsson, Ted, and Erik Wredberg. "Green Market Communication - Advertising and communication agencies insight in client companies and views and values on environmental issues." Thesis, Malmö högskola, Fakulteten för kultur och samhälle (KS), 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-22423.
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Kommunikationsbyråerna intar nyckelpositioner i dagens marknadsekonomi där det läggs en stor tilltro i den enskilda individens rationella förmågor. Reklamen bemöts med mycket kritik men anses ändå vara ett kommunikationsmedium som kan säkerställa att de utbyten som sker på konsumentmarknaden verkligen är miljömässigt värdeskapande för de parter som ingår i utbytesprocessen. Studien bygger på kvalitativa samtalsintervjuer med personer på åtta olika kommunikationsbyråer i Sverige. Studien redogör för byråernas insyn i kundföretagen och de intervjuades åsikter och värdegrund i miljöfrågor. Byråerna har överlag interaktiva och långvariga kundrelationer som både säkerställer en god insyn i det beställande företaget. Avsaknaden av interna riktlinjer rörande etiska och miljörelaterade frågor i marknadskommunikationen som utarbetas är dock en faktor som medför att synsätten kring detta är individuellt förankrade och endast existerar informellt mellan de anställda. Detta innebär att de som utformar kommunikationen har ett stort ansvar för att på ett objektivt vis avbilda företag och produkter för att på så vis sända korrekta signaler till konsumenterna på marknaden.Communication agencies occupy key positions in today's decentralized market economy, where as there is great confidence in the individual's rational abilities. Advertising is met with much criticism but is still considered to be a form of communication that can ensure consumer market exchanges to be really environmental value creative for the parties involved in the exchange process. The study is based on qualitative interviews with people from eight different communication agencies placed in Sweden. The study describes the agencies insight in client companies and the respondents views and values on environmental issues. The agencies generally have interactive and long-term customer relationships that both ensure a good working process and enable a transparency of the ordering company. The lack of internal guidelines regarding ethical and environmental issues in the marketing communication, that they create, is one factor that causes the views to be individually anchored and which only exists informally between the staff. This means that the people who design the communication has a great responsibility to provide an objective way depict companies and products in order to send the correct signals to the consumer market.
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Hamini, Abdallah. "News algorithms for green wired and wireless communications." Phd thesis, INSA de Rennes, 2013. http://tel.archives-ouvertes.fr/tel-00903356.
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The demand for new services and applications in communication systems, as well as the number of users, are steadily increasing. This growth invoves a great use of energy in information and communications technologies , which contributes significantly to global warming. Furthermore, to satisfy the energy requirements for both wired and wireless networks, new approaches must be developed..Firstly, our researches focus on resources allocation mechanisms in point-to-point systems for two transmission modes (single-carrier and multi-carrier) with the goal of minimizing the energy cosumption. In this part, we present a new approach called ultra wide time (UWT) and a new metric for communication systems. Based on this approach, efficient algorithms for resource allocation are proposed to improve energy efficiency in wireless and wired networks.
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Imad, Fadel. "Green Relationship." VCU Scholars Compass, 2014. http://scholarscompass.vcu.edu/etd/3465.
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Green Relationship is a design solution attempting to raise awareness toward the environment and reduce consumerism. Waste generation and pollution have become major concerns of many governments, municipalities, organizations and individuals around the world since they are affecting human wellbeing and the environment. As an MFA student with VCUQatar, I chose to use design to contribute in protecting the environment hoping to make a difference in life. The thesis includes a research and a design component. The research explores the recycling programs and facilities in Qatar, the governmental and private sector actions toward waste generation and collection, as well as precedent solutions applied around the world. Furthermore, it includes a survey on recycling to gather and analyze the community’s feed back in order to come up with a solution that aims to change people’s behavior toward waste generation and to promote green lifestyle. The design component defines the Green Relationship as the personal connection between the individual and the silent partner, “the environment.” It fulfills the basic survival needs, “food and water,” and the one and only independency need, “oxygen.” The elements of the Green Relationship are the projection of the generic relationships elements we know of through the theory of “Humimicing” that I introduce in my thesis. Humimicing is the design theory that mimics human innate attributes and behaviors to develop design concepts to be applied in different industries. Every element of the Green Relationship is visualized through a different design discipline similar to its nature. Therefore, interactive, product and critical designs are the mediums used to represent Green Communication, Care and Ethics respectively through public installation, experimentation and conceptual design definition. The thesis methodology, which is “Make it Personal,” concludes in creating the Green Relationship that aims to change the behavior of individuals and ultimately to reach out to the wider community. Under the maxim, “Green is not just a color; it is a Lifestyle,” the thesis promotes the use of design to inspire people, designers and manufacturers to consume less and generate less waste in order to save natural resources and the environment.
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Pickerill, Jennifer Mary. "Weaving a green web? : environmental activists' use of computer mediated communication in Britain." Thesis, University of Newcastle Upon Tyne, 2001. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.327244.
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Naidoo, Rekha. "The role of communication in promoting green energy in the King Cetshwayo District." Thesis, University of Zululand, 2017. http://hdl.handle.net/10530/1724.
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A dissertation submitted to the Faculty of Arts in partial fulfillment of the requirements for the Degree of Masters in Communication Science in the Department of Communication Science at the University Of Zululand, 2017Renewable energy is considered to be a viable and cost-effective solution to the problem of providing electricity to rural regions in many developing countries. The infrastructure challenges experienced by South Africa’s energy parastatal Eskom in providing a stable and affordable electricity supply to the country is compounded by criticism of Eskom’s continued use of coal-powered stations. The King Cetshwayo District has a high unemployment rate, with thousands of rural residents living in poverty, without access to water or electricity. The possibility of utilising organic waste to create biogas is an untapped market that would provide many advantages for rural dwellers. From a communications perspective, this study analysed how communications theories could be utilised to stimulate interest in renewable energy. The feasibility of using renewable energy as a source of electricity for households was considered, while the potential for job creation and other economic activities emanating from the production and sale of biogas was also examined. The study examined how the proximity of cattle herds on a substantial proportion of rural land could offer the opportunity to access animal waste, which is a core fuel source for biogas. If communities are amenable to the concept of a cheap and environmentally-friendly energy option, it would mean huge implications for the future of creating a green economy in the region. The research has found that biogas can also be bottled and sold at a fraction of the cost of purchasing conventional grid electricity. This will mean cost-savings for poor households as well as job creation for entrepreneurs who preserve and sell the gas. The study delved into the socio-economic advantages of using green energy in the King Cetshwayo District and the reasons why communication theories and strategies are critical to the further progress of renewable energy projects in the district.
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Sweeney, Julia. "Societal Value Change and Change inProduct Portfolio : A Case Study of Henkel AG & Co. KGaA with Special Considerationof ‘Green’ Product Innovations in Germany 1970-2010." Thesis, Linköpings universitet, Företagsekonomi, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-71157.
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BackgroundThe biggest issue of our time is the environmental damage we have caused. Publics are becomingincreasingly aware of this challenge: environmental concern has risen. This change toward greenvalues is commonly referred to as “greening of society”. Having generally been considered theenvironmental villains, companies are now also seen as the solution to the environmentalproblem. More and more companies are going green as they have realized the potential of greeninnovations to yield competitive advantages. Therefore, a greening of the business domain canalso be observed. However, only little research has been conducted on why and howenvironmental issues are integrated into the development of new products. Considering thatchemical companies are the epitome of the environmental villains, investigating the case of amanufacturer of branded chemical goods that has been the market leader in the highly contesteddetergent market for more than a century – despite or even because of – pursuing an ecoleadershipstrategy becomes more intriguing.AimThe aim of this study is to investigate the how and part of the why of integrating environmentalissues into product development by analyzing and discussing Henkel’s environmentallycompatible product innovations and their relation to the greening of society.MethodThe method of choice is content analysis. Drawing on secondary data, the research strategy isqualitative and the design is longitudinal while the approach is descriptive and idiographic.ResultsSocietal values and Henkel’s product portfolio seem to move in the same direction as both havebecome greener and greener ever since the 1970s. However, concluding that the portfolio changesas a response to the value change is premature, especially because the innovations are often theresult of decades of research and development. Also, the portfolio has not become greener at anincreasing pace because the corporate goals have changed. Rather, the greening progress has beenaccelerated by technological progress. While over the years Henkel’s innovations have offeredgreen benefits at an increasing proportion, this development is not strongly reflected inadvertisement. Until recently green values have – if at all – only been addressed rather as an aside;the most emphasis has always been on performance. While the latest positioning of innovations astruly green indicates that promotional strategy now acknowledges that preserving the environmenthas become a mainstream value, societal value change has been more strongly reflected inadvertisement in terms of values associated with convenience rather than with the environmentand sustainability.
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Abell, AnneMarie. "Keeping Students in the Green: Examining Social Media as a Tool to Improve Communication with University Students." The Ohio State University, 2009. http://rave.ohiolink.edu/etdc/view?acc_num=osu1250561794.
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Haugen, Jenna. "Green Employees: Organizational Identification in an Environmentally Friendly Company." TopSCHOLAR®, 2009. http://digitalcommons.wku.edu/theses/107/.
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Alam, Muhammad. "Inter layer and cooperative design strategies for green mobile networks." Doctoral thesis, Universidade de Aveiro, 2013. http://hdl.handle.net/10773/12856.
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Doutoramento conjunto MAP-i em InformáticaThe promise of a truly mobile experience is to have the freedom to roam around anywhere and not be bound to a single location. However, the energy required to keep mobile devices connected to the network over extended periods of time quickly dissipates. In fact, energy is a critical resource in the design of wireless networks since wireless devices are usually powered by batteries. Furthermore, multi-standard mobile devices are allowing users to enjoy higher data rates with ubiquitous connectivity. However, the bene ts gained from multiple interfaces come at a cost in terms of energy consumption having profound e ect on the mobile battery lifetime and standby time. This concern is rea rmed by the fact that battery lifetime is one of the top reasons why consumers are deterred from using advanced multimedia services on their mobile on a frequent basis. In order to secure market penetration for next generation services energy e ciency needs to be placed at the forefront of system design. However, despite recent e orts, energy compliant features in legacy technologies are still in its infancy, and new disruptive architectures coupled with interdisciplinary design approaches are required in order to not only promote the energy gain within a single protocol layer, but to enhance the energy gain from a holistic perspective. A promising approach is cooperative smart systems, that in addition to exploiting context information, are entities that are able to form a coalition and cooperate in order to achieve a common goal. Migrating from this baseline, this thesis investigates how these technology paradigm can be applied towards reducing the energy consumption in mobile networks. In addition, we introduce an additional energy saving dimension by adopting an interlayer design so that protocol layers are designed to work in synergy with the host system, rather than independently, for harnessing energy. In this work, we exploit context information, cooperation and inter-layer design for developing new energy e cient and technology agnostic building blocks for mobile networks. These technology enablers include energy e cient node discovery and short-range cooperation for energy saving in mobile handsets, complemented by energy-aware smart scheduling for promoting energy saving on the network side. Analytical and simulations results were obtained, and veri ed in the lab on a real hardware testbed. Results have shown that up to 50% energy saving could be obtained.
A promessa de uma experiência realmente móvel é de ter a liberdade de deambular por qualquer sítio e não estar preso a um único local. No entanto, a energia requerida para manter dispositivos móveis conectados à rede, num período extenso de tempo, o mesmo rapidamente se dissipa. Na realidade, a energia é um recurso crítico no design de redes sem fios, uma vez que esses dispositivos são alimentados por baterias. Para além disso, dispositivos móveis multi-standard permitem que os utilizadores desfrutem de elevadas taxas de dados com conectividade omnipresente. No entanto, as vantagens adquiridas pelas múltiplas interfaces, imputa uma despesa, sendo essa um consumo maior de energia, numa era onde os dispositivos móveis têm de ser energicamente complacentes. Esta preocupação é reafirmada pelo facto de que a vida da bateria é uma das principais razões que impede os utilizadores de usufruir e utilizar de serviços de multimédia mais avançados nos seus dispositivos, numa base frequente. De forma a assegurar a entrada no mercado para serviços da próxima geração, eficiência energética tem de ser colocada na vanguarda do design de sistemas. No entanto, apesar de esforços recentes, funcionalidades que cumpram os requisitos energéticos em tecnologias "legacy" ainda estão nos seus primórdios e novas abordagens disruptivas são requeridas, juntamente com abordagem de design interdisciplinar, de forma a aproveitar a poupança energética das diversas camadas protocolares. Uma bordagem promissora são os sistemas de cooperação inteligente, que exploram não são contexto da informação, mas também as entidades que são igualmente capazes de formar uma coligação e cooperam de forma a atingir um objectivo comum. Migrar a partir destas referências, esta tese investiga como é que este paradigma tecnológico pode ser aplicado para reduzir a potência e consumo de energia em redes móveis. Para além disso, introduzimos uma dimensão de poupança energética adicional, para adopção de design de camadas intermédias, de forma a que as camadas de protocolos sejam concebidas para trabalhar em sinergia com o sistema anfitrião, ao invés de independentemente, para aproveitamento de energia. Neste trabalho, nós exploramos o contexto da informação, cooperação e design de camadas intermédias para desenvolver blocos de construção energicamente eficientes e tecnologias agnósticas para redes móveis. Estes habilitadores (enablers) tecnológicos incluem um nó de descoberta de energia eficiente e cooperação de curto alcance para poupança energética em aparelhos móveis, complementado com agendamento inteligente, energicamente consciente, de forma a promover a poupança de energia do lado da rede. Analiticamente e simultaneamente, foram obtidos resultados e verificados em laboratório, num modelo de hardware protótipo. Resultados demonstram que pode ser obtido uma poupança energética acima dos 50%.
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Armonas, Aringas. "Profesionalaus sporto klubo ir gerbėjų klubo komunikacinis santykis: „Žalgirio“ ir „Green Death“ atvejis." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2012. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2012~D_20120202_134906-92470.
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Šiuolaikinio profesionalaus sporto specifika lemia, kad profesionalių sporto klubų sėkminga veikla, sportiniai pasiekimai yra priklausomi nuo tikslinių auditorijų. Todėl ir sporto klubų komunikacija turi būti atitinkamai formuojama atsižvelgiant į tų tikslinių auditorijų poreikius ir lūkesčius. Sporto marketingo komunikacijos tyrėjai sutinka, kad gerbėjai, svarbi ir gausiausia sporto klubų tikslinė auditorija, galinti tarnauti ir kaip kanalas kitoms tikslinėms auditorijoms pasiekti. Todėl galima daryti prielaidą, jog gerbėjų klubai, sudaryti iš aktyviausiai palaikančių komandą individų, vaidina esminį ir specifinį vaidmenį profesionalių sporto klubų komunikacijos formavime.
Šio darbo teorinėje dalyje nagrinėjama sporto marketingo komunikacijos specifika, išskirtinumas lyginant su tradicine marketingo samprata. Nustatomos pagrindinės profesionalių sporto klubų tikslinės auditorijos ir jų svarba minėtiems sporto klubams. Toliau nagrinėjami gerbėjų bazės formavimosi teoriniai modeliai, ypatingą dėmesį skiriant socialinio identiteto ir savęs atitikimo teorijoms. Taip pat išskiriami ir analizuojami atspindėtos šlovės įsisavinimo, atspindėtos nesėkmės atmetimo fenomenai bei spindesio efektas. Nagrinėjamos gerbėjų tipologijos, sudaryta apibendrinta gerbėjų tipų klasifikacijos schema. Teorinė dalis yra pabaigiama profesionalių sporto klubų vykdomos sporto marketingo komunikacijos ir gerbėjų santykio analize.
Šio darbo tyrimu siekiama išnagrinėti komunikacinį santykį tarp... [toliau žr. visą tekstą]Specifics of modern professional sports determine that successful activities of professional sports clubs, achievements are depended on target audiences. So communication of sports clubs also has to be shaped accordingly to mentioned target audiences needs and expectations. Sports marketing communication researchers agree that fans are important and the most numerous target audience and sports clubs, which can also serve as a communication channel to reach the rest target audiences. So presumption can be made, that fan clubs, containing of the most active supporters, acts a fundamental and specific role in formulating professional sports clubs communication. In theoretical part of this work specific of sports marketing communication and its oneness comparing to traditional conception of marketing is analyzed. Also, main target audiences of sports clubs and their importance are determined. Furthermore, fan base formation theoretical models are analyzed, giving special attention to social identity and self congruity theories. Moreover, basking in reflected glory, cutting off reflected failure phenomenon and the halo effect are distinguished and analyzed. Typologies of fans are studied; generalized fan types classification scheme is made. Theoretical part of this study is finished with sports marketing communication and fans relation analysis. This case research purpose is to analyze the communicative relation between professional sports club and fan club. Kaunas “Žalgiris“... [to full text]
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Ngwenya, Mpendulo Hilary Farai. "Sustainability use of information and communication technologies: a case study of an asset management company." University of Western Cape, 2013. http://hdl.handle.net/11394/3935.
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Magister Commercii (Information Management) - MCom(IM)The problem of global warming has triggered a number of environmental initiatives aimed at mitigating climate change, many of which are driven at governmental level - although private organisations have also taken the initiative. The organisation under study - hereafter referred to as “Company-A” - is one such organisation which has taken strides in incorporating environmental initiatives in its business processes. Company-A is a South African based asset management organisation which has seen rapid growth in its business operations and consequently the number of its employees. This growth has necessitated the need for a new office building. At the commencement of this study the organisation was in the process of planning for a new office building to accommodate its growth. The senior management of Company-A recognised the importance of implementing environmentally friendly practices at the new office building, and sought the services of a sustainability consultancy firm to assist in the planning for the new office building. This study was necessitated by the fact that despite the company’s recognition of the importance and need to implement environmentally friendly processes within its business processes, there was a lack of understanding or appreciation of how ICT could be used in an environmentally friendly and sustainable manner in its new office building. With this problem in mind - the researcher - in consultation with the organisations’ new office building project manager and research supervisor, formulated a research question which was continuously refined until such a point that it was clear. It was envisaged that a research study to answer the research question: How can Information and Communication Technologies (ICTs) be used to support environmental sustainability in an organisation? - would provide insight on how the organisation’s top management could deal with the aforementioned problem. The primary purpose of the study was to assist Company-A management in making informed decisions regarding sustainability ICT use, the research can also be used as a foundation in the formulation of the organisation’s “green” ICT strategies and policies. The main research question was divided into smaller sub questions to give structure, clarity and direction in addressing the main research question. These sub questions were in turn used to formulate the research objectives which set the goals and boundaries of this study.
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Grebmer, Carmen [Verfasser], and Sarah [Akademischer Betreuer] Diefenbach. "The challenge of green marketing communication : consumer response to communication channel in environmental friendliness perceptions and product evaluation / Carmen Grebmer ; Betreuer: Sarah Diefenbach." München : Universitätsbibliothek der Ludwig-Maximilians-Universität, 2020. http://d-nb.info/120687824X/34.
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Zambelli, Matteo. "Riposizionamento e sviluppo di una piattaforma relazionale - il caso Acquistiverdi.it." Master's thesis, Alma Mater Studiorum - Università di Bologna, 2017.
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Il presente elaborato tratta il tema del green marketing e più specificamente del riposizionamento della piattaforma relazionale green Acquistiverdi.it; sito web appartenente all’azienda Punto 3 s.r.l per la quale ho svolto un tirocinio. Partendo da un'analisi iniziale degli obiettivi da raggiungere, ho condotto analisi di mercato al fine di sviluppare una strategia di marketing. La tesi è suddivisa in 3 capitoli: il primo capitolo è di introduzione e si concentra su nozioni teoriche riguardanti il green marketing; il secondo descrive la situazione attuale dell'azienda; il terzo propone la strategia di marketing.
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Stevenson, Karla Ann. "It's not easy being green: understanding strategic environmentalism in a post Earth-Day presidency." Diss., University of Iowa, 2012. https://ir.uiowa.edu/etd/3540.
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This project examines the impact of environmentalism as it operates in presidential rhetoric after Earth Day 1970. Specifically, I look at how environmentalism is constructed and then utilized in the presidencies of Ronald Reagan, H.W. Bush, and William Jefferson Clinton. I argue that U.S. presidents use the rhetoric of environmentalism as a rhetorical tool to define their ideal citizen, interpret complex rhetorical situations for the American people, and introduce policies. Environmental vocabularies, I argue, are crucial to understanding presidential communication, as they enable presidents to move policy discussions away from technical discourse and frame ideas using accessible and familiar terms. This project, in many ways, highlights the discursive identity of the American people and the role of structuring vocabularies in presidential power. In each post-Earth Day administration, the citizenry is invited to participate in a version of environmentalism that also reflects the chief executive's political vision for the country.
Through a Burkean cluster and agon analysis, each of the three case studies reveals the unique way each presidency defines environmentalism and the strategic function of each definition. Chapter 3 uses a cluster-agon analysis to demonstrate how environmental rhetoric helps Ronald Reagan construct his economic policy. Chapter 4 argues that H.W. Bush's unique definition of environmentalism functions as a strategic communication tool that helps shape his domestic and international policies. It was also an important step in breaking down binaries between economic development and environmentalism that had shaped present-day understandings of environmentalism. A cluster-agon analysis reveals that although he was considered to be a failed environmental president, Bush's definition of environmentalism laid the groundwork for future, more successful environmental presidencies. As the last case study in this project, Chapter 6 looks at environmentalism within President Clinton's presidency, arguing that his definition of environmentalism operationalizes a unique cluster of terms that allows him to advocate for social justice issues and circumvent a lame-duck Congress.
By understanding the environment as a set of values and not a tangible object, these case studies unpack the wide variety of cultural work that its language is able to do. This research on a macro level is an analysis of political communication strategy, understanding what words work and what words don't. Unlike many rhetorical projects, however, this project uses environmentalism as a lens through which the possibilities and limits of presidential power can be explored.
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Baney, Jennifer. "Poison Ivy's green screen debut: A rhetorical criticism on erasing identity on screen." Scholarly Commons, 2019. https://scholarlycommons.pacific.edu/uop_etds/3630.
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This project investigates the loss of power on screen for female comic book characters. Specifically, I investigate how scenes create narratives using heteronormativity and over-sexualization of female characters. The artifact of analysis included in this project is Batman and Robin (1997). This text focuses on Poison Ivy, including the background of the character before dissecting her role in the film. Turning to Sonja J. Foss (2009) and her feminist critique as a guide to understanding the implications of this research. Using feminist criticism, I argue that Poison Ivy was put in a lesser position, removed of her power, and was made dependent on men more than she is in comics. Poison Ivy was created from the feminist movement, and Batman and Robin (1997) create tension between the comic book representation and the expectation of gender. Superheroes have skyrocketed in popularity over the past fifteen years, and their narratives are extending to individuals that are not necessarily comic readers. This cultural significance of superheroes suggests that comic books and therefore their characters appeal to a wide audience who has the potential to be influenced, even implicitly, by these messages.
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Carlsson, Marie Kristina, and Sofia Karlsson. "Gröna märkningar som kommunikationsverktyg : En kvalitativ studie ur företagsperspektiv." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-70136.
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The purpose of this thesis is to examine the use of certified green labelling together with green labelling created by companies themselves, as a tool within green marketing communication to create credibility for green products. A focus has been placed on department stores within the retail sector. This thesis is a qualitative study conducted in an approach where induction and deduction have been combined. Data has mainly been collected by performing 10 semi-structured interviews with company representatives and experts within the chosen subject and industry. This study clearly shows that the perception of the use of both certified green labelling and green labels created by companies themselves, as a green marketing communication tool, is positive. However, the green labelling created by companies is preferred above certified green labelling for this purpose. The result of this study also shows very clearly that all three parts of the 3Cs´ principle are of importance to create an effective green marketing communication, and that green labelling, both of the earlier mentioned types, can be an effective tool to achieve this. Thus, it is of importance that the identified risks connected to the use of green labelling are minimized.Denna uppsats är skriven ur ett företagsperspektiv och berör bruket av egna och certifierade gröna märkningar samt dess positiva och negativa aspekter i egenskap av kommunikationsverktyg för att skapa trovärdighet för gröna produkter. Ett fokus har lagts på övrig sällanköpshandel. En kombination av induktiv och deduktiv forskningsansats tillsammans med en kvalitativ undersökningsmetod har använts till denna uppsats. Data har främst samlats in genom tio semistrukturerade intervjuer med företagsrepresentanter och experter inom den valda branschen och ämnet. Denna studie visar tydligt att uppfattningen gällande bruket av både egna och certifierade gröna märkningar är positiv ur en kommunikationssynpunkt, men att de undersökta företagen föredrar egna gröna märkningar i detta syfte. I studien har det även tydligt framkommit att samtliga tre delar av 3C-principen är av vikt för att skapa en effektiv grön marknadskommunikation, och att gröna märkningar kan vara ett effektivt sätt för att uppnå detta. Dock behöver de identifierade riskerna kopplade till användningen av gröna märkningar minimeras och förslag hur detta kan göras har kunnat presenteras.
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Steele, Kelly. "The advancement of Taliesin's preservation through Internet communication." Virtual Press, 1998. http://liblink.bsu.edu/uhtbin/catkey/1133735.
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The Taliesin Preservation Commission works to preserve Taliesin - Frank Lloyd Wright's Wisconsin estate in Spring Green, Wisconsin - while educating the public about the importance of Taliesin and Wright. The Commission is a private, not-for-profit organization whose future depends on private donations and grants. Creating a presence for the Commission on the Internet will allow the organization to substantially achieve its goals by increasing awareness and education while heightening funding opportunities. This project created a website for the Taliesin Preservation Commission. The effort involved background research into the Internet, its capabilities, the Commission, and their needs. While this information supported the development of the project, the project focused on the web authoring. The primary activities included site content development, site organization, research, writing of text, graphic development, page design, and HTML code writing. In addition, the project secured website storage space and dial-up access for the Commission. It concluded with the launching of the Taliesin Preservation Commission's website at www.taliesinpreservation.org.Department of Architecture
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Magubane, Nokuzola. "An evaluation of change communication in ensuring the sustainability of change at Barclays Africa's first "green" building." Thesis, Rhodes University, 2015. http://hdl.handle.net/10962/d1017517.
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The purpose of the study was to conduct an evaluation on the effectiveness of the change communications distributed to the occupants of Barclays Towers West, Barclays Africa‟s first green building, in ensuring the sustainability of the change after the move into the building. In addition, recommendations are made to improve the change communications directed towards the building occupants to ensure the sustainability of the change and for future moves to green buildings. The research paper is made up of the following three distinct sections: Section One – Evaluation Research Report: this section outlines the organisational and research context for the study, the objectives of the research and rationale for conducting the research. A brief overview of the key theories and models on change communication that were utilised in the study are discussed, and definitions of important terms are presented. The research methodology is also described which includes an explanation on the evaluation research approach utilised as well as the use of both qualitative and quantitative data in the study. In addition, the results from the research conducted are presented, based on three data collection methods utilised: document analysis, semi-structured interviews and a survey. The results are then analysed and discussed in relation to the literature reviewed on change communication. Recommendations are made on improvements that can be made to the change communications to ensure the sustainability of the change. Section Two – Literature Review: the literature, theories and important concept definitions of organisational change management, change sustainability, change communication and green buildings which are relevant for the research topic and have been used as the theoretical base of the study are explored in this section. A key component of the literature review is the description of the change communication theories and models: communication theory, Armenakis, Harris and Field (2007) Model, and the Barrett (2002) Model. An understanding of the theories and models is imperative, as the effectiveness of the change communications after the move into Barclays Towers West is assessed based on the elements of the change communication theories and models. Section Three – Research Methodology: the research methodology for the study is described in this section. Specifically, the research aims and objectives, the research paradigm, the population and sampling, data collection, data analysis and ethical considerations are outlined. A key component of the section is the explanation on how the data was collected and analysed in the study and the sequence. The post move communications and artefacts and meeting presentations were collected first. The qualitative data was analysed and used to determine the questions for the semi structured interviews. Semi-structured one on one interviews were then conducted. The qualitative data and the change communication theories and models used in this study were used to determine the questions for the online survey. An online survey tool was used to administer a predominantly five point Likert scale questionnaire with an invitation to participate emailed to the building occupants. The quantitative data was analysed using descriptive statistical analysis. Research Findings: The key research findings revealed that the messages communicated to the occupants after the move into the building have been mainly focused on operational matters and rarely on educating occupants on the green aspects of the building. A large majority of the survey respondents were aware of the building facilities, details and required behaviour. However it was found that the occupants, Line Managers and Senior Management are not displaying the required behaviour for a green building and do not know how to use some of the building facilities. A major gap was found in communicating with people moving into the building. In addition it was found that some of the information communicated to occupants is outdated. Written communications are used extensively and face to face communication is rarely used to communicate with the occupants. As a result, a number of changes are required to improve the effectiveness of the change communications to the occupants of Barclays Towers West. The improvements include communicating to new occupants; utilising additional communication channels; focusing communication messages on educating occupants on the strategic objectives for the building; rationale for building features and facilities; how to use the facilities and the impact of their behaviour on the building objectives being achieved.
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Ganganaboina, Archana Yadev, and Riaz Sana. "Communication of Green Marketing Strategies for Creating Consumer Awareness : A study of grocery retail sector in Sweden." Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-24650.
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Abstract Title: Communication of Green Marketing Strategies for Creating Consumer Awareness: A study of grocery retail sector of Sweden. Level: Final assignment for Master Degree in Business Administration (MBA) Aim: The aim of the study is to explore the process of green marketing communication (preferred communication channels and messages) to create the customers awareness about eco-friendly products. Method: The study is done on three major grocery stores; Coop, ICA and Willys in Sweden. Triangulation, both qualitative and quantitative research, is used to achieve accurate results. Primary data is collected from interviews with respondents from companies and a customer survey. Results & Conclusions: The main findings are firstly: for grocery stores, point-of-sale and newspaper are preferred communication channels for green marketing communication. Secondly: The most suitable contents of communication messages for green marketing are health issues and environmental protection. Thirdly: Customers want to know about the process of certifying the eco-labels to eco-friendly products. Fourthly: Information function, information of eco-friendly products that is conveyed through green marketing communication to inform persuade and motivate the customers, and sustainability image (green reputation) of companies can create customer awareness. Lastly: Green marketing communication itself brings green reputation for companies. Suggestions for future research: This study is limited to advertising contents of green marketing communication. For further research, green marketing communication through personal relations, visual identification and sponsorships should be studied to create customer awareness. This study could be extended to other industries to seek more generalizable results. The results of current study indicate that ecolabels on eco-friendly products needs to be further explored. Hence, further studies can be done with regard how to make the customers aware about the process of certification of eco-labels to eco-friendly products. Contribution: This study contributes to existing literature by connecting the process of green marketing communication with customer awareness. Keywords: Green marketing communication, communication channels, communication messages, eco-labels.
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J, Haddadian Afsaneh. "Social Movements' Emergence and Form: The Green Movement in Iran." Wright State University / OhioLINK, 2012. http://rave.ohiolink.edu/etdc/view?acc_num=wright1334502194.
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Khaled, Haitham El-Mohamdy. "Energy and throughput efficient strategies for heterogeneous future communication networks." Thesis, Edith Cowan University, Research Online, Perth, Western Australia, 2021. https://ro.ecu.edu.au/theses/2418.
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As a result of the proliferation of wireless-enabled user equipment and data-hungry applications, mobile data traffic has exponentially increased in recent years.This in-crease has not only forced mobile networks to compete on the scarce wireless spectrum but also to intensify their power consumption to serve an ever-increasing number of user devices. The Heterogeneous Network (HetNet) concept, where mixed types of low-power base stations coexist with large macro base stations, has emerged as a potential solution to address power consumption and spectrum scarcity challenges. However, as a consequence of their inflexible, constrained, and hardware-based configurations, HetNets have major limitations in adapting to fluctuating traffic patterns. Moreover, for large mobile networks, the number of low-power base stations (BSs) may increase dramatically leading to sever power consumption. This can easily overwhelm the benefits of the HetNet concept.
This thesis exploits the adaptive nature of Software-defined Radio (SDR) technology to design novel and optimal communication strategies. These strategies have been designed to leverage the spectrum-based cell zooming technique, the long-term evolution licensed assisted access (LTE-LAA) concept, and green energy, in order to introduce a novel communication framework that endeavors to minimize overall network on-grid power consumption and to maximize aggregated throughput, which brings significant benefits for both network operators and their customers. The proposed strategies take into consideration user data demands, BS loads, BS power consumption, and available spectrum to model the research questions as optimization problems.
In addition, this thesis leverages the opportunistic nature of the cognitive radio (CR) technique and the adaptive nature of the SDR to introduce a CR-based communication strategy. This proposed CR-based strategy alleviates the power consumption of the CR technique and enhances its security measures according to the confidentiality level of the data being sent. Furthermore, the introduced strategy takes into account user-related factors, such as user battery levels and user data types, and network-related factors, such as the number of unutilized bands and vulnerability level, and then models the research question as a constrained optimization problem.
Considering the time complexity of the optimum solutions for the above-mentioned strategies, heuristic solutions were proposed and examined against existing solutions. The obtained results show that the proposed strategies can save energy consumption up to 18%, increase user throughput up to 23%, and achieve better spectrum utilization. Therefore, the proposed strategies offer substantial benefits for both network operators and users.
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Borg, Malin, and Emma Hattenhauer. "Is doing good ever good enough? : A study of Swedish consumers’ perception and attitude towards companies using green marketing." Thesis, Linnéuniversitetet, Institutionen för organisation och entreprenörskap (OE), 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-64682.
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Abstract Bachelor´s thesis, Enterprising and Business Development, Linnaeus University School of Business and Economics, 2EB01E, VT 2017 Authors: Malin Borg and Emma Hattenhauer Tutor: Dan Halvarsson Title: ”Is doing good ever good enough?” - a study of Swedish consumers’ perception and attitude towards companies using green marketing. Background: More now than ever are people interested in how they themselves affect the environment and how the companies work green. By implementing a “green marketing” strategy, companies use their environmental work as a marketing tool with different agendas. Some authors claim that this strategy is used in order to find new markets and new consumers while some say that it is a way for companies to encourage further green work to their market shares. Not all green work is however shown to the public, in some cases it is done in the dark in order to lower the external pressure of possible scrutiny, a strategy also called lean or muted greening. Theory explains that in contrast to this muted strategy consumers perceive transparency within a company and its green work highly important, as well as how a green marketing campaign is presented with words and terminology. It is of great important to consider what the consumers demand from a company in order for them to fully succeed with their green marketing campaign and build trust between the company and the consumer. Purpose: The purpose of this study is to create understanding of Swedish consumers’ perception and attitude towards companies that are using a green marketing strategy. Method: This study uses a deductive approach with a qualitative nature, where words and explanations are of interest and is carried out through eight individual semi-structured interviews with respondents all living in Sweden found through a convenience sampling method. With a used hermeneutic approach the respondents subjective opinions has lead the research in the direction it has taken and further pre-understandings has been created. Conclusion: Through this study it has been found that the main-key to a successful green marketing campaign among Swedish consumers is trust. Without trust towards a company Swedish consumers explain themselves as not believing in green marketing done by a company. Social media is a communication channel that, among Swedish consumers is not perceived credible and should therefore not be used when doing a green marketing campaign. The concept of lean or muted greening is something that 6/8 respondents considered positive while 2/8 felt the opposite, however all considered transparency as a highly important factor in order to not miss trust a company and believing that, if something is hard to find maybe it is not done as presented. Language and terminology are two closely related and much important aspects that need to be clear and easily understood, however not excluding important aspects but rather give further explanations about concepts that might be considered complicated.
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Platel, Lea. "The environmental concern and the marketing communications of car manufacturers. : A comparative case study of two carmakers." Thesis, Umeå University, Umeå School of Business, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-32847.
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Richardsdotter, Anna, and Kajsa Skirhammar. "Green Is the New Black : En kvantitativ enkätundersökning avsambanden mellan konsumenters hållbarhetstänk och deras attityd till hållbar marknadskommunikation." Thesis, Jönköping University, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-52104.
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Följande studie ämnar undersöka generella samband mellan konsumenters hållbarhetstänk och deras attityd till hållbar marknadskommunikation. Studiens syfte är att undersöka konsumenters attityd till hållbar marknadskommunikation och huruvida konsumenter själva efterlever de krav vid konsumtion som de ställer på företagen inom hållbarhet. Studiens relevans ligger i bakgrunden av konsumtionens negativa klimatpåverkan och samhällets medvetenhet kring klimatfrågorna. Studien grundar sig i en kvantitativ metod. Metoden kommer att appliceras på studien genom att utföra en enkätundersökning bestående en frågeenkät. Analysen av de insamlade svaren från enkäten utgår ifrån kommunikationsteori. Studien kommer ge en djupare förståelse för hur konsumenter upplever hållbar marknadskommunikation. Studiens resultat visar en tydlig uppdelning mellan konsumenter i två olika kategorier; de som hade positiv attityd till hållbarhet och de som inte lade någon vikt i hållbarhetsfrågor. Resultatet visar att oavsett tidigare attityd till hållbarhet, har konsumenter i princip likartade åsikter gällande företags hållbara marknadskommunikation och hållbarhetsarbete. De generella sambanden som finns mellan konsumenters attityd till hållbarhet och hur de uppmärksammar hållbar marknadskommunikation är att oavsett tidigare erfarenhet kring hållbarhet har de en vilja att bli gröna konsumenter.The following study intends to examine general connections between consumers' sustainability thinking and their attitude to sustainable marketing communication. The purpose of the study is to investigate consumers' attitudes to sustainable market communication and whether consumers themselves comply with the consumption requirements that they place on companies in sustainability. The relevance of the study lies in the background of consumption's negative climate impact and society's awareness of climate issues. The study is based on a quantitative method. The method will be applied to the study by conducting a questionnaire survey consisting of a questionnaire. The analysis of the answers collected from the questionnaire is based on communication theory. The study will provide a deeper understanding of how consumers experience sustainable marketing communication. The results of the study show a clear division between consumers into two different categories; those who had a positive attitude towards sustainability and those who did not attach any importance to sustainability issues. The results show that regardless of previous attitudes to sustainability, consumers have basically similar views regarding companies' sustainable marketing communication and sustainability work. The general connection that exists between consumers' attitudes to sustainability and how they pay attention to sustainable marketing communication is that regardless of previous experience of sustainability, they have a desire to become green consumers.
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Mauk, Brianna C. "General Studies Writing (GSW) Digital Communication at Bowling Green State University: To Web 2.0 or not to Web 2.0?" Bowling Green State University / OhioLINK, 2017. http://rave.ohiolink.edu/etdc/view?acc_num=bgsu1491237430908769.
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Frazier, Erica Lynn. "The Green New Deals of Great Britain, Ireland and Northern Ireland : A Critical Discourse Analysis." Thesis, Orléans, 2017. http://www.theses.fr/2017ORLE1159.
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Cette thèse suit l’évolution et la transmission du concept de GND à travers le temps et l’espace via l’analyse des documents produits par les groupes GND de Grande Bretagne, d’Irlande et d’Irlande du Nord dans une perspective comparative. La thèse intègre des méthodes quantitatives et qualitatives, dont des entretiens semistructurés, l’analyse lexicométrique et une forme adaptée de l’Analyse Critique du Discours afin de répondre à la question suivante : « Comment les discours et les idéologies des 'Green New Deals' de l'Irlande, la Grande-Bretagne et l'Irlande du Nord peuvent-ils être compris en relation les uns aux autres et dans leurs contextes respectifs ? » La thèse explore l'influence des contextes et des groupes sur les discours et le contenu idéologique des textes Green New Deal, et avance l’argument que bien que les Green New Deals aient, à des degrés divers, le potentiel pour constituer la première étape d'une transition sur le long terme vers une économie politique juste et verte, ils se doivent de développer certains thèmes pour permettre à leur potentiel transformateur d’opérer, au lieu de renforcer les idéologies actuellement dominantesThis thesis follows the evolution and transmission of the Green New Deal concept through time and space by examining the British, Irish and Northern Irish Green New Deal documents from a comparative perspective. It uses quantitative and qualitative methods including Corpus Linguistics, Critical Discourse Analysis and the collection of elite oral history interviews to respond to the guiding question, “How can the discourses and embedded ideologies of the Green New Deals of the Republic of Ireland, Great Britain and Northern Ireland be understood in relation to one another and their respective contexts?”. The thesis explores the influence of contexts and groups on the discourses and ideological contents of the Green New Deal texts, ultimately finding that though the Green New Deals have the potential to act as transitional documents in a move towards a just green political economy, further work must be done to develop key themes in the texts and ensure they realise their transformative potential rather than simply reinforcing currently dominant ideologies
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Fransson, Jacob. "Green Populism in New Social Movements : A Qualitative Text Analysis on Extinction Rebellion's Discourse." Thesis, Jönköping University, HLK, Medie- och kommunikationsvetenskap, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-53621.
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This thesis aims to explore the new concept of green populism and to explore if Extinction Rebellion can be seen as a new social movement. The concept of green populism is based on Cas Mudde’s ideational approach to populism and Dobson’s approach to green ideology. The theories will form a categorization of green populism to see if any of these elements are visible in Extinction Rebellion’s discourse. The combination of the two theories helps to define the elements or categories of green populism: Ecological Crisis of Cosmic Proportion, Victimizing “the People”, Identifying and/or blame the antagonist, Green Action, Scientific Evidencing, and Intergenerational Justice. The theories on new social movements is based on theories from scholars such as Alberto Melucci, Alain Touraine and Manuel Castells to help us understand what characterizes a new social movement. The four following characteristics of new social movements was highlighted: They focus on non-material issues, they tend to emphasize different protest tactics, they often have a horizontal organization, and they often use symbolic action. To answer the research questions in this thesis, a qualitative text analysis will be conducted. A qualitative text analysis focuses on certain selected aspects of the material which are determined by the aim and research questions. The qualitative text analysis is applied to the captions of eight selected Instagram-posts from Extinction Rebellion’s official account. The analysis leads to the conclusion that Extinction Rebellion can be seen as a new social movement, with a few exceptions regarding their focus on non-material issues. Another conclusion is that we were able to find elements of green populism in Extinction Rebellion’s discourse. The final conclusion is that green populism should be seen as a theoretical and analytical tool for analyzing communication rather than a label of environmental actors.
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Ekblom, Olga. "The Green Wave : How communication, advocacy andparticipation measures are included indocuments important for increase bicycling inStockholm City and Nacka Municipality." Thesis, Södertörns högskola, Miljövetenskap, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-33313.
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The world is becoming increasingly urban. This puts pressure on a number of functions within cities, not the least the transportation system. Motorized traffic is responsible for a number of negative environmental effects, such as carbon dioxide emissions and particle pollution. To halt this development an increased share of bicyclists is needed. Stockholm County is an area with rapid urbanization. Therefore, a comparative study was undertaken to analyse how Stockholm City and Nacka Municipality are including communication, advocacy and participation measures in documents important for increased bicycling. This as those measures are important to increase the number of bicyclists. The analysis was undertaken by using two typologies, a modified version of the Transtheoretical Model of Change (TTM) to understand how the two cases include communication and advocacy measures whereas Arnstein’s Ladder of Citizens Participation was chosen to understand how participation is included in the documents. The findings suggest many similarities between the two cases but Nacka Municipality perform better with their use of social media, and the activities ”bicycle-friendly workplace” and ”winter bicycling”. From the findings three recommendations where provided: create bicycle councils to improve inclusion of bicyclists in the processes. Second, it is important to have different type of role models across the municipality, both in socio-economic strong and weak areas. And third, create dedicated outlets for bicycle issues, tentatively on a social media outlet. This will increase the status of bicycles, it will promote bicycling as a good transportation choice and it open ups channels for citizens interaction.I dagens allt mer urbaniserade värld börjar fler funktioner i staden sättas under hårt tryck, inte minst transportsektorn. Motordriven trafik är orsaken till en rad negativa miljöeffekter, så som koldioxidutsläpp och partikelföroreningar. För att stävja denna utveckling och öka framkomligheten i de allt mer fullbelagda städerna behöver andelen cyklister öka. Tre områden som är av stort intresse för att öka andelen cyklister är kommunikation, påverkan och delaktighet. Därav undersöktes dessa områden i en jämförande studie. Stockholms län är en region med kraftigt ökande befolkningsandel och där transportsektorn är särskilt ansatt. Därför valdes regionen för att genomföra en jämförande studie där Stockholms stad och Nacka kommun selekterades som studieobjekt. Detta eftersom Stockholms stad är den störta kommunen i regionen, de är många som arbetar i de centrala delarna och de finns ökande framkomlighetsproblem i kommunen. Därefter valdes Nacka kommun som jämförande kommun, baserat på differensmetoden. Stockholms stad och Nacka kommun har liknande socio-ekonomisk sammansättning och de har liknande förutsättningar vad gäller cykelmöjligheter. Utöver det har båda kommunerna egna cykelstrategier. De som skiljer kommunerna åt är att Nacka kommun under senare år har blivit prisat för sitt arbete inom cykelområdet. De tilldelades 2016 Årets Cykelprestation av Stockholms regionala cykelkansli under 2017 placerade sig Nacka kommun som nummer ett för medelstora kommuner, och fyra totalt, i Kommunvelometern presenterat av Cykelfrämjandet. I Kommunvelometern hamnar Stockholm Stad som 8 av 11 stora kommuner och på plats 16 totalt. Undersökningen gjordes genom analys av dokument som ansågs ha betydelse för cykelsatsningar inom respektive kommun. Det innefattade bland annat översiktsplaner, framkomlighetsstrategier och interna kommunikationsdokument. Analysen gjordes med hjälp av två typologier. För att se hur kommunikation och påverkan används i dokumenten användes en utveckling av typologin Transtheoretical Model of Change (TTM) och för att se hur delaktighets beskrevs i dokumenten användes Arnsteins delaktighetsstege. Analysen visade många likheter mellan fallen. Dock framgick det att Nacka kommun presterade bättre med sin användning av sociala medier och genom främst två aktiviteter, Cykelvänlig arbetsplats och Cykla på vintern. Från slutsatsen kunde sedan tre rekommendationer lämnas. För det första bör cyklister inkluderas tidigt i processerna genom någon from av cykelråd. Det är också viktigt att försöka skapa cykelförebilder runtom i hela kommunerna, både i socio-ekonomiska starka och svaga områden. Till sist bör cykeldedikerade kommunikationskanaler skapas, förslagsvis på sociala medier. Detta ger en plattform som ger cykling ökad status, där cykling kan främjas och det skapar inte minst en möjlighet för medborgarkommunikation.
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Olivares-Delgado, Fernando. "Publicidad y ecología: la publicidad verde en España (1980-1999)." Doctoral thesis, Universidad de Alicante, 2002. http://hdl.handle.net/10045/13908.
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La investigación persigue un doble objetivo. El primero, aproximar el complejo y poliédrico paradigma de la ecología a la disciplina publicitaria; y el segundo, identificar y analizar la Publicidad Verde más representativa de los últimos veinte años en España. El trabajo se estructura en dos partes: en la primera, además de desvelarse vínculos entre la publicidad y la ecología -casi siempre mediante el consumo-, se desentrama la maraña epistemológica y etimológica en relación al medioambientalismo, al ecologismo y a la naturaleza. La segunda, el trabajo empírico, consiste en un análisis empírico de contenido sobre la Publicidad Verde insertada entre 1980 y 1999 en España. Se efectúa un análisis transdimensional de la Publicidad Verde (1.280 inserciones de muestra), en el que se aborda el objeto de estudio atendiendo a cinco dimensiones de análisis: 1,- Análisis temporal 2,- Análisis sectorial 3,- Análisis en función del tipo de publicidad (corporativa o de producto) 4,- Análisis terminológico 5,- Análisis en función de la estructura del anuncio. Acerca de la segunda dimensión, se pone especial énfasis en los sectores "con mayor deuda ecológica". Y sobre la cuarta dimensión, la terminológica, se propone y se realiza un análisis segmentado del concepto de "lo verde", vertebrándolo en seis universos específicos: el de la Naturaleza (UNAT), el de la Ecología (UECO), el del Medio Ambiente (UMED), el de la Energía (UENEG), el de la jerga científico-técnica y de la sostenibilidad (UCIENT) y el de las 3 R's -Reducir, reutilizar y reciclar- (U3R's).
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Voorhees, Beth Marie. "Student Perceptions on Social Media at Bowling Green State University." Bowling Green State University / OhioLINK, 2012. http://rave.ohiolink.edu/etdc/view?acc_num=bgsu1353963531.
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Koller, Lynn. "GREEN CHAIRS, FICTIONAL PHALLUSES, INFILTRATION, AND LOVE ON THE ROCKS: MEDICAL IMAGING ARTIFACTS BLOWN UP." Doctoral diss., Orlando, Fla. : University of Central Florida, 2008. http://purl.fcla.edu/fcla/etd/CFE0002193.
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Li, Xinghua. "Communicating the "incommunicable green": a comparative study of the structures of desire in environmental advertising in the United States and China." Diss., University of Iowa, 2010. https://ir.uiowa.edu/etd/699.
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Situated at the intersection of global media studies and environmental communication, this dissertation is a comparative study of environmental advertising in the U.S. and China. I employ a combination of semiotic, psychoanalytic, and historical methods to read Chinese and American environmental advertisements in order to interpret the structures of desires that motivate (or fail to motivate) green consumption in these two cultures. As the world's two largest consumer economies, China and the U.S. are both key contributors to the exhaustion of global resources and the pollution of the world environment and, thus, are crucial in deciding the future of the global environmental movement. I look into green consumerism, a popular cultural phenomenon in both the U.S. and China, and examine its efficacy in motivating public participation in environmental affairs. In particular, I select advertisements as unique artifacts of the consumer culture and read them as symptoms to interpret the structures of desires that underlie two strands of dominant green discourse. Named by Raymond Williams as the "magic industry," advertising is often denounced as an omnipotent machine that manufactures mass desire and dictates collective behavior. I, however, explore the cultural and historical differences that perturb the effectiveness of advertising and generate possibilities for local resistance during the global spread of green consumerism. My analysis shows that while most American green ads use images of harmony to appease a deep apocalyptic fear aroused by radical environmental rhetoric, the Chinese culture lacks the apocalyptic tradition and only responds to green ads that appeal to national pride and the desire to emulate the West. Moreover, heavily influenced by Confucianism, Taoism, and Maoism, the Chinese view the relations between humans and nature, individual and collective, subject and authority differently from the Americans. These views shape the ways the Chinese perceive and react to environmental dangers and lead to a significant disjunction in the understanding of "green" between China and the U.S. By acknowledging these cultural, ideological, and historical differences, this dissertation investigates the international struggles for hegemony underlying the green consumerist movement and explores the conditions under which global environmental alliance can be established.
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Serhan, Ahmad, and Asen Draganov. "Project managers’ communication skills and stakeholder engagement in sustainable construction projects." Thesis, Malmö högskola, Fakulteten för kultur och samhälle (KS), 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-22559.
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Treu, Lukas. "The Effects of Source Credibility Perceptions and Ego-Involvement on Green Marketing Appeals: The Case of Multinational Petroleum Corporations with Unstable Environmental Legitimacy." Wittenberg University Honors Theses / OhioLINK, 2009. http://rave.ohiolink.edu/etdc/view?acc_num=wuhonors1246302970.
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Seeberg, Fredrik, and Philip Zetterlund. "Grön el är aldrig fel? : En kvalitativ studie om hur elhandelsbolag i Sverige använder sig av CSR-kommunikation." Thesis, Uppsala universitet, Institutionen för informatik och media, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-314105.
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Seeberg, Fredrik & Zetterlund, Philip, 2017, Green energy, can it ever be wrong? - A qualitative study about how electricity supply companies uses CSR communications. (Grön el är aldrig fel? - En kvalitativ studie om hur elhandelsbolag i Sverige använder sig av CSR-Kommunikation) Environmental climate changes are a hot topic in the world today. Producing and delivering energy makes a big impact to that change and energy corporations are therefore inclined to use positive results and methods to claim a “Green” image. One common method to prove a corporation’s effort is Corporate Social Responsibility (CSR). This study compares the usage of CSR as a communication tool by two Swedish energy corporations of very different sizes, Mälarkraft, a local corporation with about 150,000 customers, and E.ON Sverige, Sweden’s second largest energy supplier with over a million customers. Our study shows, that despite the difference in sizes, that both corporations uses CSR to achieve the same notion, a more favourable reputation. Their means to achieve this however, is clearly different. By studying the corporations strategies with interviews and context analysis of internet web pages, we show that the difference in sizes and local connection help differentiate the strategies. Key Words: Communication, CSR, Energy Corporations, Communication Strategy, Stakeholder Theory, Corporate Social Responsibility, Greenwashing, Green hushing.
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Mouwafak, Ghassan Nadya. "Spelifiering och dess effekt på inre motivation till att källsortera : Hur topplistor, poäng, medaljer och streaks påverkar motivationen till att källsortera." Thesis, Linnéuniversitetet, Institutionen för datavetenskap och medieteknik (DM), 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-107048.
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Green gamification är en metod som på senare tid använts för att uppmuntra miljövänliga beteenden hos människor. I takt med att ökande avfallsmängder väntas bli ett allt större problem är det av relevans att hitta lösningar för att uppmuntra miljövänliga beteenden. Denna studie har utförts som ett bidrag till forskningsprojektet Samverkan för ett spelifierat miljöhus 2021-2022. Studien undersöker hur spelmekanismerna topplistor, poäng, medaljer och streaks påverkar användarnas inre motivation till att källsortera när de tävlar mot bostadsområden i deras närhet. Genom att jämföra användarnas inställning till olika motivationsfaktorer före och efter intervention av spelifiering ger resultatet en indikation på att spelmekanismerna inte har en märkbar påverkan på användarnas inre motivation, och att vidare forskning inom området kan vara ett bidrag för att lösa problemet med ökande avfallsmängder.Samverkan för ett spelifierat miljöhus 2021-2022