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Journal articles on the topic 'Green communication'

Author: Grafiati

Published: 4 June 2021

Last updated: 25 May 2024

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1

Singh, Rameshwar, and Prof Gayatri Bhoyar. "Green Communications Using Ambient Backscattered: The Review Paper." International Journal for Research in Applied Science and Engineering Technology 10, no. 8 (August 31, 2022): 1184–87. http://dx.doi.org/10.22214/ijraset.2022.46392.

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Abstract: Green communication aims at addressing the exploration of sustainability regarding environmental conditions, energy efficiency, and communication purpose mainly on mobiles. Green communication is a duty to strengthen corporate responsibility towards the environment and motivate an ecological generation of network equipment and systems. The paper attempts topresent the latest research in green communications using Ambient Backscatter. Recent ideas of mobile technology involve the growth in the number of equipment exploited every day which has resulted in the requirement to innovate in the field of energy-efficient communications. The paper presents a literature survey on the protocols to improve energy efficiency in green communication networks. It elaborates on the various aspects of analysis, design, distribution, and expansion of protocols, and architectures of green communications and networking. We firstpresent the fundamentals of backscatter communications and briefly review bistatic backscatter communications systems. The general architecture, advantages, and limitations of ambient backscatter communications systems are discussed. Additionally, emerging applications of ambient backscatter communications are highlighted, and we outline some open issues and future research.

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Wu, Yongpeng, Fuhui Zhou, Zan Li, Shunqing Zhang, Zheng Chu, and Wolfgang H. Gerstacker. "Green Communication and Networking." Wireless Communications and Mobile Computing 2018 (September 2, 2018): 1–3. http://dx.doi.org/10.1155/2018/1921353.

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Devi, M., M. Thalaimalaichamy, G. Usha, K. T. Panneerselvam, M. Suba, and M. Venkateshkumar. "Green cognitive communication approaches." International Journal of Engineering & Technology 7, no. 2.26 (May 7, 2018): 4. http://dx.doi.org/10.14419/ijet.v7i2.26.12523.

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Generally one of the reasons for global warming is Co2 emission. The rapid growth of wireless communication is the reason for more emission. This creates more health issues, especially children. To reduce the issues, now the wireless communication is tilted towards green communication. Green communication cannot be achieved in single step. In this paper some of techniques are followed to achieve sustainable communication. The main objective of this paper is cognitive radio (CR), which makes use of spectrum in efficient way. In our proposed system, we focused on green cognitive cycle, Cognitive radio-Ultra wide band (CR-UWB) and Cognitive radio-Orthogonal Frequency Division Multiplexing (CR-OFDM). With these above methods we achieved better achievements in terms of efficiency, less time delay, resource utilization and low power for 5G wireless green communication.

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B R, Suhas, Shreyas Ganesh, and Nalina V. "Green Network and Communication." International Journal of Recent Engineering Science 5, no. 4 (August 25, 2018): 1–4. http://dx.doi.org/10.14445/23497157/ijres-v5i4p101.

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Milanović, Vesna, Andrea Bačulina-Matić, and Ana Jurčić. "The impact of green internal communication on employees' satisfaction." Bizinfo Blace 13, no. 2 (2022): 83–90. http://dx.doi.org/10.5937/bizinfo2202083m.

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The more satisfied employees lead to more satisfied consumers and better organizational performance. Therefore, successful organizations are constantly looking for new ways to improve satisfaction of employees. One of them is green internal communication observed from perspective of internal green marketing. As there is a lack of empirical research in this field, this paper examines the impact of green internal communication on employee satisfaction. For the needs of the paper, data were collected from 177 employees in different organizations operating in the Republic of Serbia. For testing the assumption, correlation-regression analysis was applied. The results showed the positive, direct and significant impact of green internal communication on employees' satisfaction. This paper contributes to better understanding of the role of green internal communication in the internal green marketing concept and its impact on employees' satisfaction. The results can be useful to managers in the development of green internal communications in order to spread the green value of the organization and improve employees' satisfaction.

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Patil, Annapurna, and Abhinandan Goti. "Green Computing in Communication Networks." International Journal of Computer Applications 68, no. 23 (April 18, 2013): 1–5. http://dx.doi.org/10.5120/11716-7235.

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7

Aishwarya, B. "Green Mobile Tower Network Communication." International Journal for Research in Applied Science and Engineering Technology 6, no. 3 (March 31, 2018): 44–49. http://dx.doi.org/10.22214/ijraset.2018.3007.

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Liu, Dandan, Wenbo Wang, and Wenbin Guo. "`Green' Cooperative Spectrum Sharing Communication." IEEE Communications Letters 17, no. 3 (March 2013): 459–62. http://dx.doi.org/10.1109/lcomm.2013.011113.121754.

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9

Mao, Guoqiang. "5G green mobile communication networks." China Communications 14, no. 2 (February 2017): 183–84. http://dx.doi.org/10.1109/cc.2017.7868166.

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10

Royne, Marla B., Jeff Thieme, Marian Levy, Jared Oakley, and Laura Alderson. "From thinking green to buying green: consumer motivation makes the difference." Journal of Business Strategy 37, no. 3 (May 16, 2016): 37–43. http://dx.doi.org/10.1108/jbs-12-2014-0151.

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Purpose The purpose of this paper is to discuss the need for appropriate green marketing communication strategies to close the gap between consumers’ strong environmental concerns and weak engagement in sustainable behaviors. In doing so, our overarching goal is to provide new direction for creating targeted marketing communication strategies that will more effectively motivate consumer purchasing of green products and services. Design/methodology/approach The authors use a survey approach to collect data and regression analysis to test our hypotheses. Findings The findings suggest that demographic variables (gender, ethnicity and age) as well as concern for waste, concern for health and concern for environmental technology influence five different categories of sustainable behaviors. Research limitations/implications The results suggest that future studies should consider multiple dimensions of environmental concern because each dimension has a different impact on sustainable behaviors. Practical implications The findings contribute to the continued development of a green consumer profile and highlight the need for marketers to carefully select appropriate dimensions of environmental concern to emphasize in their communication strategies. Results also reinforce the need to consider demographics in targeted communications. Originality/value This study considers the impact of different dimensions of environmental concern and demographic variables on different types of sustainable behaviors.

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Jia, Yang, Qiang Fu, Du Shi Ma, and Ming Yang Zhu. "Power Distribution Automation System in Green Power Engineering." Applied Mechanics and Materials 340 (July 2013): 1034–38. http://dx.doi.org/10.4028/www.scientific.net/amm.340.1034.

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Not only distribution automation system but the principle of the existing means of communication are studied systematically and distribution automation communication system model based on IP network is provided. Backbone network is set between master station in the control center and substation sub-station. Communication between electronic station and terminal connections rely on the branch network. Simulation experiment shows the test of data traffic and network delay of IP communications network. In the actual network environment the data refresh meet the application requirements. So the program on the improvement of distribution automation communication in this article is feasible.

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12

Sugg, Richard. "Green Thoughts, Green Shades." Senses and Society 6, no. 2 (July 2011): 229–32. http://dx.doi.org/10.2752/174589311x12961584846043.

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Singh, Sahil Pratap, and Yash Johri. "Green Communication: Analysis and Development towards Energy Efficient Communication." i-manager's Journal on Information Technology 3, no. 1 (February 15, 2014): 6–13. http://dx.doi.org/10.26634/jit.3.1.2642.

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14

Waqas Ahmed and Umar Tahir Khan. "People’s Attitude towards Green Marketing Communication and Green Purchasing Behavior." Contemporary Issues in Social Sciences and Management Practices 2, no. 3 (September 30, 2023): 323–33. http://dx.doi.org/10.61503/cissmp.v2i3.77.

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The purpose of this study is to determine whether the level of customer interaction with green marketing communications from companies influences their proclivity to engage in green purchasing behavior. This study also investigates the relationship between customer qualities, specifically their environmental attitudes, and the degree to which customers are responsive to green marketing materials supplied by businesses. A self-administered survey was done among people over the age of eighteen who live in Punjab, Pakistan. A total of 150 valid responses were received. Regression analysis, linear correlation, and descriptive analyses were among the analytical techniques used. Based on the study's findings, it is possible to conclude that customers do value green marketing messages from businesses. Furthermore, a substantial association was found between consumers' green purchasing behavior and their responsiveness to business green marketing messages. Furthermore, the findings confirm the assumption that women are more likely to be open to green marketing communications from businesses, and that individuals with a higher degree of education are more likely to be environmentally concerned.

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Shen, Xuemin. "Green wireless communication networks [Editor's note]." IEEE Network 27, no. 2 (March 2013): 2–3. http://dx.doi.org/10.1109/mnet.2013.6485087.

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16

Chong, P. H. J., C. Leung, Zhisheng Niu, T. Ristaniemi, and Boon-Chong Seet. "Technologies for green radio communication networks." IEEE Wireless Communications 18, no. 5 (October 2011): 8–9. http://dx.doi.org/10.1109/mwc.2011.6056686.

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Milovanov, Olja, and Ines Đokić. "Marketing communication: Creating green advertising ADS." Ekonomski pogledi 17, no. 4 (2015): 199–215. http://dx.doi.org/10.5937/ekopog1504199m.

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18

Hao, Wanming, Zheng Chu, Fuhui Zhou, Shouyi Yang, Gangcan Sun, and Kai-Kit Wong. "Green Communication for NOMA-Based CRAN." IEEE Internet of Things Journal 6, no. 1 (February 2019): 666–78. http://dx.doi.org/10.1109/jiot.2018.2852808.

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19

Shabeer, H. Abdul, Palaniappan Palani Ramaswamy, Hameed Abdul Zubar, and R. S. D. Wahida Banu. "Editorial: Green Cloud Computing and Communication." Mobile Networks and Applications 25, no. 4 (June 2, 2020): 1287–89. http://dx.doi.org/10.1007/s11036-020-01553-z.

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20

Madhusudhanan, N., R. Venkateswari, and Ajun Abraham. "Cooperative Communication For 5G Networks: A Green Communication Based Survey." International Journal of Information Science and Computing 4, no. 2 (2017): 65. http://dx.doi.org/10.5958/2454-9533.2017.00007.2.

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21

Correia, Elisabete, Sara Sousa, Clara Viseu, and Manuela Larguinho. "Analysing the Influence of Green Marketing Communication in Consumers’ Green Purchase Behaviour." International Journal of Environmental Research and Public Health 20, no. 2 (January 11, 2023): 1356. http://dx.doi.org/10.3390/ijerph20021356.

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This study aims to explore whether consumers’ attention to companies’ green marketing communication influences their green purchase behaviour. It also analyses the importance of consumers’ characteristics, namely gender, education, and green attitudes, in their attention to companies’ green marketing communication. An online survey was carried out on the population residing in Portugal over 18 years of age, allowing us to collect 690 valid responses. Data analysis techniques including descriptive analyses, parametric and non-parametric tests, linear correlation, and regression analysis were used. The achieved results allow us to conclude that consumers are attentive to companies’ green marketing communication. A strong correlation between consumers’ attention to companies’ green marketing communication and green purchasing behaviour was identified. The results also confirm that individuals with higher educational levels and green attitudes and females are the most attentive to companies’ green marketing communication.

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22

Kim, Joseph J., Christopher W. Goodwin, and Sunkuk Kim. "COMMUNICATION TURNS GREEN CONSTRUCTION PLANNING INTO REALITY." Journal of Green Building 12, no. 1 (January 2017): 168–86. http://dx.doi.org/10.3992/1552-6100.12.1.168.

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Green planning is critically important during the design phases of construction projects but continually gets less attention during construction. Project owners and planners need to understand how communication influences green implementation. To address a gap in the extant research, this paper presents the evaluation results on how sustainability awareness of field supervision personnel impacts the successful completion of school projects by proving that communicating sustainability goals with them is vital for decision-making during the construction stage of the project. This paper uses data collected from 162 new school construction projects to compare sustainability design goals with their successful incorporation into completed projects. Seventy-one project managers and inspectors were surveyed to assess their awareness of key high-performance sustainability requirements that were built into the designs. The responses from these two groups were compared to examine the positive or negative impacts. The analysis results show that early and continuous communication of sustainability design goals with field supervision personnel has a significant impact on whether those goals are realized when the project is turned over to the owner for occupancy. Successful implementation of sustainability goals not only provides economic benefits from fully exploiting life-cycle costs, but also holds the promise of providing a healthier working environment.

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23

Chen, Chun-Shuo, Chih-Ching Yu, and Kuan-Yu Tu. "Exploring the Impact of Integrated Marketing Communication Tools on Green Product Purchase Intentions among Diverse Green Consumer Segments." Sustainability 15, no. 24 (December 14, 2023): 16841. http://dx.doi.org/10.3390/su152416841.

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In response to escalating environmental pressures and the growing global consensus on comprehensive green initiatives, marketers encounter the challenge of effectively communicating with diverse green consumer segments. The purpose of this study is to explore the preferences of different IMC tools among different types of green consumers and then attempt to propose effective communication tools for different types of green consumers to boost sustainable consumption. This study examined 13 widely used integrated marketing communication (IMC) tools and delved into their impact on the purchase intentions of different consumer segments toward green products. Meanwhile, departing from conventional approaches, we replaced consumer awareness with actual consumer behavior to more accurately segment green consumers. This distinction allowed us to categorize green consumers into three segments: light green (including colorless), medium green, and dark green consumers. By analyzing these IMC tools based on the dimensions of media richness theory—feedback, multiple cues, language variety, and personal focus—we found that (1) only three communication tools can effectively provide green consumers with different levels of green behavior with the green product information they need to enhance their green products purchase intention; (2) dark green consumers demonstrate a markedly stronger preference for these three types of IMC tools than the others; (3) there are significant differences in only two constructs, namely “feedback” and “language variety” among these three types of green consumers; and (4) both dark green and medium green consumers are more concerned about the level of personalization in messages than light green (including colorless) consumers. Ultimately, practical insights are provided to empower businesses and marketers in boosting consumer preference for green products.

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24

Green, Michael. "Comments from Michael Green." Ecquid Novi: African Journalism Studies 9, no. 1 (January 1988): 73. http://dx.doi.org/10.1080/02560054.1988.9652996.

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Tamrin Lanori, Usmar, and Selfiani. "THE INFLUENCE OF GREEN IMAGE, GREEN COMMUNICATION ON SUSTAINABILITY REPORT WITH FINANCIAL PERFORMANCE VARIABLES AS MODERATION." International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) 1, no. 5 (October 14, 2023): 546–57. http://dx.doi.org/10.61990/ijamesc.v1i5.75.

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This study aims to examine the effect of green image and green communication on sustainability report with the financial performance as a moderating variable. This research method uses quantitative and secondary data. The sample used in this study is manufacturing companies listed on the IDX in 2020 with the measurement of sustainability report, green image using an index, green communication using an index, and financial performance. Specific objectives: To analyze and examine the effect of green image on Sustainability Report, the effect of green communication on Sustainability Report, the effect of financial performance moderating the relationship between green image and Sustainability Report, the effect of financial performance moderating the relationship between green communication and Sustainability Report.Research Method: Population and sample are manufacturing companies using data analysis methodology, namely descriptive statistics, assumption tests, data normality tests to hypothesis testing. Research Results: Green Image is proven to have a positive effect on Sustainability Report, Green Communication is proven to have a positive effect on Sustainability Report, Financial Performance moderates or strengthens the relationship between green image and sustainability report and Financial Performance moderates or strengthens the relationship between green communication and sustainability report.

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Chwialkowska, Agnieszka. "Can Marketing Communication Prime You to Act ‘Green’?" Management of Sustainable Development 10, no. 2 (December 1, 2018): 73–86. http://dx.doi.org/10.2478/msd-2019-0012.

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Abstract As popularity of eco-friendly products has increased over the past decade, brands utilize green advertising and position their products as green to appeal to the taste of environmentally conscious customers. Even though many customers are concerned about the state of environment, they are discouraged from purchasing eco-friendly products and engaging in other sustainable behaviors due to economic and social barriers. This research poses a question how marketing communication can capitalize on environmental concern to promote desired green behaviors by priming customers to think about their proenvironmental values and motivations to act green. To answer this question, we analyze over 1500 customer responses to marketing communications on social media. In this content analysis study we utilize logistic regression to discover which primers are the most effective at activating green behaviors. This research provides managerial implications helping marketing communicators employ effective primers that will generate desired customer behaviors.

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27

Stoica, Mihai. "GREEN MARKETING COMMUNICATION STRATEGIES: AN INTEGRATIVE LITERATURE REVIEW." Annals of the University of Oradea. Economic Sciences 30, no. 30 (1) (July 2021): 388–96. http://dx.doi.org/10.47535/1991auoes30(1)043.

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Marketing communication for green brands and products should not be seen exclusively as a means to attract and impress consumers with the most beautiful and spectacular green messages. All messages communicated to the public must have a solid foundation, which most of the time can be represented by the attributes of the green product or by its benefits for the environment, community and for the current and future generations of consumers. In this regard, marketing communication, as part of the green marketing strategy, faces several challenges. On the one hand, green communication has the role of educating and informing the public about the specific benefits of green products in order to determine the public to adopt a pro-ecological behavior. On the other hand, the communication approaches must respond to the exigencies of the green field, in order to avoid the social and ecological criticisms, as well as the categorizing of the organization’s actions as part of the greenwashing phenomenon. Therefore, the purpose of this theoretical paper is to identify the typology of green marketing communication strategies. The paper is based on secondary data sources, namely the literature on green marketing communication, focusing on specific communication strategies. This study reviews and synthesizes 39 relevant articles related to the researched subject, which have been identified in academic databases. In literature have been identified five defining criteria for communication strategies, along with specific strategic alternatives. We note the need to continue the research in this field, in order to develop other strategic alternatives that respond to the specific problems of this market and that offer the opportunity for green brands to position themselves effectively.

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Saha, Suvasis. "Communication drives in case of green marketing." TRANS Asian Journal of Marketing & Management Research (TAJMMR) 10, no. 2and3 (2021): 35–45. http://dx.doi.org/10.5958/2279-0667.2021.00005.5.

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29

Jamal, Fauziyah Nur, Norfaridatul Akmaliah Othman, Nurul Zarirah Nizam, Aninda Jelita, Wafrotur Rohmah, and Nur Rachman Dzakiyullah. "Green Marketing: Reviewing Aspect of Communication Tools." International Journal of Sustainable Development and Planning 17, no. 4 (July 27, 2022): 1085–92. http://dx.doi.org/10.18280/ijsdp.170405.

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This article explores one of the functions of green marketing is communication that needs to be maintained from the company to consumers. Brand Trust is usually used in reference to a thought that serves as the main determinant of consumer decision-making. The application of green marketing is very important to support brand trust in Indonesian Industrial Properties. In addition, this study aims to identify variables that have a relationship with communication tools on brand trust. Furthermore, a conceptual model has been proposed as well as information collected through a survey of 400 consumer sample sizes, and the AMOS structural equation model (SEM) was used in this investigation. The results showed that of the 6 proposed variables, there were 4 significant variables that supported communication tools, namely advertising, direct marketing, personal selling, and interactive marketing. In particular, in green marketing-related communication tools that promote brand trust, research can contribute to scientific understanding. And it can be a recommendation for business actors who use green marketing to instill brand trust that can increase consumer awareness of the environment.

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30

Patnaik, Srikanta, and Sharada Prasad Sahoo. "Green communication and computing for sustainable development." International Journal of Information and Communication Technology 4, no. 2/3/4 (2012): 154. http://dx.doi.org/10.1504/ijict.2012.048760.

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31

Jiang, Xiaohong, Han-Chieh Chao, Gabriel-Miro Muntean, George Ghinea, and Changqiao Xu. "Green Communication for Mobile and Wireless Networks." Mobile Information Systems 2016 (2016): 1–2. http://dx.doi.org/10.1155/2016/8719763.

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32

Zou, Yulong, Jia Zhu, and Rui Zhang. "Exploiting Network Cooperation in Green Wireless Communication." IEEE Transactions on Communications 61, no. 3 (March 2013): 999–1010. http://dx.doi.org/10.1109/tcomm.2013.011613.120358.

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33

Xu, Changqiao, Gabriel-Miro Muntean, Liang Zhou, and Xiaohong Jiang. "Green and Friendly Communication for Sensor Networks." International Journal of Distributed Sensor Networks 11, no. 9 (January 2015): 968167. http://dx.doi.org/10.1155/2015/968167.

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34

Makki, Behrooz, Alexandre Graell i Amat, and Thomas Eriksson. "Green Communication via Power-Optimized HARQ Protocols." IEEE Transactions on Vehicular Technology 63, no. 1 (January 2014): 161–77. http://dx.doi.org/10.1109/tvt.2013.2274287.

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35

Lanfranchi, Maurizio, Carlo Giannetto, and Francesco Rotondo. "Environmental Strategy in Business: Green Marketing Communication." Journal of Corporate Responsibility and Leadership 4, no. 3 (May 23, 2018): 111. http://dx.doi.org/10.12775/jcrl.2017.019.

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36

Mowla, Md Munjure, Iftekhar Ahmad, Daryoush Habibi, and Quoc Viet Phung. "A Green Communication Model for 5G Systems." IEEE Transactions on Green Communications and Networking 1, no. 3 (September 2017): 264–80. http://dx.doi.org/10.1109/tgcn.2017.2700855.

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37

Niu, Zhisheng. "Green Communication and Networking: A New Horizon." IEEE Transactions on Green Communications and Networking 4, no. 3 (September 2020): 629–30. http://dx.doi.org/10.1109/tgcn.2020.3014754.

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38

Riddle, Alfy. "Color Communication Green (review of "Green Radio Communication Networks" (Hossain, E., Eds, et al; 2012) [Book/Software Reviews]." IEEE Microwave Magazine 14, no. 1 (January 2013): 164–65. http://dx.doi.org/10.1109/mmm.2012.2226544.

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Sigit Surahman and Yudhistira Ardi Poetra. "OPINION LEADER'S COMMUNICATION PATTERNS IN STRENGTHENING A GREEN ECONOMY THROUGH MSMEs IN SERANG CITY, BANTEN INDONESIA." International Journal of Social Science 2, no. 2 (August 3, 2022): 1405–10. http://dx.doi.org/10.53625/ijss.v2i2.3067.

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Micro, Small Medium Enterprise (MSMEs) is a general term that refers to productive economic businesses owned by individuals or business entities in accordance with the criteria stipulated by Law no. 20 of 2008. The pattern of integrated communication between leaders and the community is essential to accommodate the food self-sufficiency program as a green economy. The focus of this study describes how the communication pattern of opinion leaders is appropriate for the empowerment of MSMEs in the success of the green economy. The goal is to build a better communication pattern between leaders and the community of MSME actors in facing the challenges of the green economy. The research uses a case study paradigm with a qualitative approach. The research subjects are opinion leaders, the community, and local stakeholders. The location is MSMEs in Terondol Village, Serang, Banten, Indonesia. The results show that the communication pattern between the leaders and the community of MSMEs actors is with a more focused mentoring communication model from opinion leaders and stakeholders in developing more democratic group communication to its members. Top-down and bottom-up linear communication patterns need improvement and strengthening in order to provide correct understanding in communicating and developing MSMEs.

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Li, Yangchun, Francisco J. Martínez-López, Changyuan Feng, and Yantai Chen. "Green Communication for More Package-Free Ecommerce Returns." Journal of Theoretical and Applied Electronic Commerce Research 17, no. 4 (November 4, 2022): 1450–72. http://dx.doi.org/10.3390/jtaer17040073.

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The existing packed mail-based return mode in ecommerce has a considerable negative impact on the natural environment. In contrast, a package-free return mode accepts unpacked ecommerce returns using return points in-store and is a more eco-friendly service. On the basis of the push–pull–mooring (PPM) framework, this study aims to identify key factors in green communication that contribute to consumers switching from mail return services to package-free return services. A scenario-based online survey was conducted. Structural equation modeling was used to test the hypotheses. Push factors (consumer dissatisfaction) and a mooring factor (mail return habit) only manifested weak effects on switching intention. Regarding pull factors (service convenience and green value), in contrast to previous research, the effect of green value on switching intention was found to be much weaker than the effect of service convenience. Convenience was found to be the key factor in green communication. Our research adds value to green communication and the PPM framework. It updates existing knowledge concerning the role of consumer dissatisfaction, perceived green value, and perceived convenience of return service in green communication. This study also explains why the mooring factor of habit fails to predict switching intention.

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Grebmer, Carmen, and Sarah Diefenbach. "The Challenges of Green Marketing Communication: Effective Communication to Environmentally Conscious but Skeptical Consumers." Designs 4, no. 3 (July 28, 2020): 25. http://dx.doi.org/10.3390/designs4030025.

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Effectively communicating properties of environmental products to consumers can be challenging. This especially pertains to highly environmentally conscious (HEC)—yet skeptical—consumers, since this target group must balance the need for reliable product knowledge with high sensitivity to often ambiguous nonverbal cues about a product’s environmental friendliness (e.g., environmental pictures). Using a group-specific (2 ×) 2 × 2 repeated-measures experimental study, we investigated the effect of communication-channel-specificity (verbal and nonverbal) to convey the environmental friendliness of products and evaluated consumers’ environmental skepticism and attention during product presentation. Environmental information delivered via a verbal/text-based communication channel translates into low skepticism for both HEC and low environmental consciousness (LEC) consumers. However, nonverbal/pictorial communication proved persuasive only for LEC consumers; HEC consumers exhibited high levels of skepticism, which, in turn, decreased the products’ perceived environmental friendliness. The analysis of combined verbal and nonverbal communication presented here provides a promising framework for effective green marketing communication.

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Ringgo Eldapi Yozani, Welly Wirman, and Sherley Gucci Permata Sari. "EDUCATION-BASED MARKETING COMMUNICATION STRATEGY." Proceedings Of International Conference On Communication Science 2, no. 1 (November 10, 2022): 453–58. http://dx.doi.org/10.29303/iccsproceeding.v2i1.95.

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This study discusses the diffusion of innovation in the field of marketing, where the strategy used is an education-based marketing communication strategy. The education-based marketing communication strategy carried out by Green Smoothies in educating consumers regarding healthy food also has the ultimate goal of selling products and creating awareness of the importance of healthy food for the community. The purpose of this study was to determine the diffusion of Green Smoothie Factory's marketing innovations by using educational strategies in attracting buying interest and educating consumers about healthy food. This study uses the theory of diffusion of innovation from Everret Rogers. The method used is descriptive qualitative. The data collection technique that the author uses in this research is observation, interviews and documentation. While the data analysis technique that the author uses is the Miles and Hubermand Results model, and data analysis activities, namely data reduction, display data, and conclusion drawing/verification. This study explains that the education-based marketing communication strategy carried out by Green Smoothies Pekanbaru in educating the public, among others, with electronic word of mouth (e-WOM), personal selling, and social media marketing is able to attract consumer buying interest in Pekanbaru City. Of course, in the messages conveyed in the marketing communication activities, persuasive educative messages are conveyed in the hope that it will create awareness for the public to apply healthy food patterns and maintain consumer loyalty to Green Smoothies Factory Pekanbaru.

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Feng, Xian Jie. "Design of a Green Intelligent Building." Advanced Materials Research 1049-1050 (October 2014): 357–61. http://dx.doi.org/10.4028/www.scientific.net/amr.1049-1050.357.

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Follow the principle of sustainable development of green building, in accordance with the "section, energy saving, water saving, material saving, environmental protection" tenet, into the spirit of green energy conservation principle. From the use of reduced building materials, all kinds of resources and non renewable resources, the use of green materials, waste recycling, reducing emissions of pollutants, etc. In the process of implementation, the use of communications technology, control technology, IC card technology, security, integrated wiring technology and system integration technology, to establish a system of community residents, residents of internal communication center, tenants and external social information.

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Regita Hening Ajeng Baroto Putri. "Strategi Green Marketing Communicationm Baterai Isi Ulang Smartoools Melalui Media Sosial (Tiktok, Instagram dan Youtube)." Journal of Social and Economics Research 5, no. 2 (December 24, 2023): 732–47. http://dx.doi.org/10.54783/jser.v5i2.177.

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Penelitian ini membahas tentang strategi green marketing communication baterai isi ulang Smartoools melalui media sosial Tiktok, Instagram dan Youtube. Smartoools merupakan Perusahaan yang menjual baterai isi ulang yang dapat di cas dengan kabel cas hp. Smartoools menggunakan media sosial Tiktok, Instagram dan Youtube sebagai tempat pemasaran. Fokus penelitian ini adalah mendeskripsikan strategi green marketing communication baterai isi ulang Smartoools melalui media sosial Tiktok, Instagram dan Youtube. Tujuan penelitian ini adalah untuk mengetahui bagaimana strategi green marketing communication baterai isi ulang Smartoools melalui media sosial Tiktok, Instagram dan Youtube. Metode penelitian yang digunakan dalam penelitian ini adalah deskriptif kualitatif dengan teknik pengumpulan data wawancara, observasi dan dokumentasi. Teknik analisis data yang akan digunakan dalam penelitian ini adalah analisis data model Miles and Huberman dengan menggunakan teori green marketing . Dari hasil wawancara dan didukung dengan bukti pada akun Instagram Smartoools , strategi green marketing communication baterai isi ulang Smartoools melalui media sosial Strategi green marketing communication melalui media sosial telah menerapkan prinsip Green Marketing yakni, Product dan Promotion seperti yang dijelaskan oleh (Polonsky, 1994). Meskipun pada dasarnya Smartoools tidak mengerti dan tidak berniat untuk melakukan green marketing. Namun tanpa mereka sadari, mereka telah melakukan proses strategi green marketing melalui media sosial

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Karyotakis, Minos-Athanasios, and Nikos Antonopoulos. "Web Communication: A Content Analysis of Green Hosting Companies." Sustainability 13, no. 2 (January 7, 2021): 495. http://dx.doi.org/10.3390/su13020495.

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While many studies in the field of environmental communication have focused on exploring the environmental impact of social media, this research paper takes a different turn. It investigates, through a qualitative content analysis, 391 websites that support and provide green hosting services. This study is considered the first in the field that aims to examine in-depth how these green websites tend to communicate their green services. Therefore, its contribution is to enhance the relevant bibliography and present more insights regarding green websites and sustainability. The results showed that most of the websites were trying to highlight the positive impact their services will have on the environment. In addition, many websites tried to educate their consumers concerning sustainable development and make them part of a broader green cultural tradition. Nevertheless, on many websites, green hosting seemed a supplementary factor for choosing the company’s services.

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Russell, Will G., Sarah Klassen, and Katherine Salazar. "LINES OF COMMUNICATION: MIMBRES HACHURE AND CONCEPTS OF COLOR." American Antiquity 83, no. 1 (October 17, 2017): 109–27. http://dx.doi.org/10.1017/aaq.2017.52.

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Turquoise has played an important role in the Southwest, both today and in the distant past. Increasingly, archaeologists are coming to appreciate that the mineral was likely valued for its symbolism, rather than its chemical properties or economic worth. Thus, the color blue-green and a variety of blue-green things may have been conceptually analogous, together referencing and petitioning moisture. J. J. Brody recognized that additional symbols, while not themselves blue-green, may have likewise belonged to this blue-green complex. Over a decade ago, and while testing Brody's hypothesis, Stephen Plog convincingly argued that black-on-white hachure in Gallup-Dogoszhi pottery served as a proxy for blue-green. Here, we ask whether Mimbres artists incorporated the same symbolism. Findings suggest that Mimbres hachure was likely representative of color but not necessarily blue-green. In fact, it may have referenced yellow. Yellow and blue are often paired among the Pueblos, and interregional differences in the meaning of hachure may relate to interregional complementarity.

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Lyulyov, Oleksii, Olena Chygryn, Tetyana Pimonenko, and Aleksy Kwilinski. "Stakeholders’ Engagement in the Company’s Management as a Driver of Green Competitiveness within Sustainable Development." Sustainability 15, no. 9 (April 27, 2023): 7249. http://dx.doi.org/10.3390/su15097249.

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The world’s transition to green economic growth, considering the Agenda for Sustainable Development, provokes relevant structural changes in the world market. Consequently, it boosts the business sector’s ability to incorporate green dimensions into their development policies to intensify their green competitiveness in the market. In this case, it is necessary to identify the appropriate indicators that affect a company’s green competitiveness. Thus, stakeholders and management could intensify or decline a company’s green competitiveness depending on the efficiency of communication between them. The paper aims to analyze the role of stakeholders’ engagement in the company’s management in enhancing green competitiveness. The research data were compiled from a questionnaire of 75 respondents, who represent the Ukrainian company’s management. The study applies PLS-SEM to test the hypotheses of the investigation. The empirical results allow us to conclude that stakeholders’ engagement in the company’s management positively affects the company’s green competitiveness. The most statistically significant impact on the company’s green competitiveness is experience in communication with stakeholders and managing stakeholders’ conflicts, with loading factors of 0.802 and 0.806, respectively. The findings show that to improve green competitiveness, the company’s management should develop targeted stakeholder communications and extend knowledge and awareness of stakeholder interests and values. At the same time, management should incorporate stakeholders’ suggestions and recommendations when promoting a company’s green competitiveness.

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DARLIS, ARSYAD RAMADHAN, LITA LIDYAWATI, and LUCIA JAMBOLA. "Color Filter Identification for Bidirectional Visible Light Communication." ELKOMIKA: Jurnal Teknik Energi Elektrik, Teknik Telekomunikasi, & Teknik Elektronika 6, no. 2 (July 9, 2018): 303. http://dx.doi.org/10.26760/elkomika.v6i2.303.

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ABSTRAKSaat ini, cahaya tampak dimanfaatkan oleh manusia hanya sebagai penerangan saja. Akan tetapi, beberapa penelitian telah membuktikan bahwa cahaya tampak dapat dimanfaatkan pula pada sistem komunikasi, yang dinamakan Visible Light Communication (VLC). Pada penelitian ini, sebuah metoda menggunakan color filter diidentifikasi dalam mengimplementasikan sistem bidirectional pada teknologi VLC. Dengan adanya penelitian ini, sebuah sistem bidirectional Visible Light Communication (Bi-VLC) dapat diimplementasikan dengan menggunakan color filter tertentu yang dipasangkan pada posisi uplink dan downlink. Sinyal informasi berupa sinyal audio ditansmisikan melalui VLC transmitter (Tx) yang dipasang color filter dan diterima oleh color filter pada VLC receiver (Rx) setelah melalui media cahaya. Pengujian menunjukan bahwa sistem telah dapat melewatkan sinyal pada frekuensi audio dengan jarak maksimum dari sistem adalah 2,3 m. Sedangkan pasangan color filter yang memiliki kinerja paling baik untuk BI-VLC adalah Azure (Tx) dengan Charteuse Green (Rx), Charteuse Green (Tx) dengan Charteuse Green (Rx), dan Rose (Tx) dengan Charteuse Green (Rx).Kata kunci: Bidirectional, Visible Light Communication (VLC), Color Filter, AudioABSTRACTCurrently, visible light are utilized by humans as illumination only. However, several research have proven that visible light can also be used in communication systems, called Visible Light Communication (VLC). In this research, a method of using color filters was identified for bidirectional systems on VLC technology. With this research, a bidirectional Visible Light Communication (Bi-VLC) system can be implemented using a specific color filter paired in uplink and downlink mode. The audio signal as information is transmitted through a VLC transmitter (Tx) installed by a color filter and received by the color filter on the VLC receiver (Rx) after going through the light media. The result shows that the system has been able to pass the signal at the audio frequency with the maximum distance of the system is 2.3 m. While the best performance of color filter pair for BI-VLC is Azure (Tx) with Charteuse Green (Rx), Charteuse Green (Tx) with Charteuse Green (Rx), and Rose (Tx) with Charteuse Green (Rx).Keywords: Bidirectional, Visible Light Communication (VLC), Color Filter, Audio

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Zhang, Lifeng, Celimuge Wu, Tsutomu Yoshinaga, Xianfu Chen, Tutomu Murase, and Yusheng Ji. "Multihop Data Delivery Virtualization for Green Decentralized IoT." Wireless Communications and Mobile Computing 2017 (2017): 1–9. http://dx.doi.org/10.1155/2017/9805784.

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Decentralized communication technologies (i.e., ad hoc networks) provide more opportunities for emerging wireless Internet of Things (IoT) due to the flexibility and expandability of distributed architecture. However, the performance degradation of wireless communications with the increase of the number of hops becomes the main obstacle in the development of decentralized wireless IoT systems. The main challenges come from the difficulty in designing a resource and energy efficient multihop communication protocol. Transmission control protocol (TCP), the most frequently used transport layer protocol for achieving reliable end-to-end communications, cannot achieve a satisfactory result in multihop wireless scenarios as it uses end-to-end acknowledgment which could not work well in a lossy scenario. In this paper, we propose a multihop data delivery virtualization approach which uses multiple one-hop reliable transmissions to perform multihop data transmissions. Since the proposed protocol utilizes hop-by-hop acknowledgment instead of end-to-end feedback, the congestion window size at each TCP sender node is not affected by the number of hops between the source node and the destination node. The proposed protocol can provide a significantly higher throughput and shorter transmission time as compared to the end-to-end approach. We conduct real-world experiments as well as computer simulations to show the performance gain from our proposed protocol.

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Zong Chen, Joy Iong. "Modified Backscatter Communication Model for Wireless Communication Network Applications." June 2021 3, no. 2 (June 7, 2021): 107–17. http://dx.doi.org/10.36548/jsws.2021.2.005.

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The green communication and large-scale connection issues will be faced by the wireless communication networks with futuristic sixth generation (6G) technology. The radio-frequency (RF) and spectrum sources may be shared simultaneously to achieve optimal communication in these networks by means of backscatter devices (BD) that may function in constrained spectrums as well as the stringent energy scenarios of green Internet-of-things (IoT) by means of the proposed novel modified backscatter communication model (BCM). Unlicensed eavesdroppers may interfere with the BD due to its vulnerability caused by the wireless communication channels and their broadcasting nature. The intrusion of an unlicensed eavesdropper is detected in an efficient manner by means of the proposed BCM. The analytical derivations of intercept probability (IP) and outage probability (OP) are invoked to analyze the security and reliability of the proposed architecture. Under high main-to-eavesdropper ratio (MER) regime, the IP and under high signal-to-noise ratio (SNR) regime, the OP asymptotic behaviors are estimated additionally. Based on the results of performance evaluation, it is evident that there is a decrease in the security of BD with the increase in MER while there is a simultaneous increase in the legitimate user security. Various system parameters may be adjusted for optimizing the security and reliability performance trade-off. For diverse orders, the existence of error floors are indicated by the non-zero fixed constant of BD and the legitimate user’s OP when high SNR value is observed at the system.

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