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Journal articles on the topic 'Green communication'

Author: Grafiati

Published: 4 June 2021

Last updated: 25 July 2025

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1

Rao, D. Siva Sanyasi, N. N. V. V. R. K. S. S. Akhil, Vijay Sandeep Goli, S. S. S. Sankar, and T. S. Jyoth Lakshmi. "Green Mobile Communication." Perspectives in Communication, Embedded-systems and Signal-processing - PiCES 4, no. 6 (2020): 129–34. https://doi.org/10.5281/zenodo.4247791.

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The world is moving to 5G technology where MIMO, small cell technology places a vital role. There is a linear relationship between generations and total power consumed. The capacities, speed of the data rate are the parameters for the upcoming generations which consume more power. Gupta, A., & Jha, R. K. Stated that, to improve the cellular energy efficiency, network topology must be densified and a combination of two densification approaches namely “massive” multiple-input multiple-output (MIMO) base stations and small cell access points are analysed in this paper[1]. The prop

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Singh, Rameshwar, and Prof Gayatri Bhoyar. "Green Communications Using Ambient Backscattered: The Review Paper." International Journal for Research in Applied Science and Engineering Technology 10, no. 8 (2022): 1184–87. http://dx.doi.org/10.22214/ijraset.2022.46392.

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Abstract: Green communication aims at addressing the exploration of sustainability regarding environmental conditions, energy efficiency, and communication purpose mainly on mobiles. Green communication is a duty to strengthen corporate responsibility towards the environment and motivate an ecological generation of network equipment and systems. The paper attempts topresent the latest research in green communications using Ambient Backscatter. Recent ideas of mobile technology involve the growth in the number of equipment exploited every day which has resulted in the requirement to innovate in

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Wu, Yongpeng, Fuhui Zhou, Zan Li, Shunqing Zhang, Zheng Chu, and Wolfgang H. Gerstacker. "Green Communication and Networking." Wireless Communications and Mobile Computing 2018 (September 2, 2018): 1–3. http://dx.doi.org/10.1155/2018/1921353.

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Devi, M., M. Thalaimalaichamy, G. Usha, K. T. Panneerselvam, M. Suba, and M. Venkateshkumar. "Green cognitive communication approaches." International Journal of Engineering & Technology 7, no. 2.26 (2018): 4. http://dx.doi.org/10.14419/ijet.v7i2.26.12523.

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Generally one of the reasons for global warming is Co2 emission. The rapid growth of wireless communication is the reason for more emission. This creates more health issues, especially children. To reduce the issues, now the wireless communication is tilted towards green communication. Green communication cannot be achieved in single step. In this paper some of techniques are followed to achieve sustainable communication. The main objective of this paper is cognitive radio (CR), which makes use of spectrum in efficient way. In our proposed system, we focused on green cognitive cycle, Cognitive

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B R, Suhas, Shreyas Ganesh, and Nalina V. "Green Network and Communication." International Journal of Recent Engineering Science 5, no. 4 (2018): 1–4. http://dx.doi.org/10.14445/23497157/ijres-v5i4p101.

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Milanović, Vesna, Andrea Bačulina-Matić, and Ana Jurčić. "The impact of green internal communication on employees' satisfaction." Bizinfo Blace 13, no. 2 (2022): 83–90. http://dx.doi.org/10.5937/bizinfo2202083m.

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The more satisfied employees lead to more satisfied consumers and better organizational performance. Therefore, successful organizations are constantly looking for new ways to improve satisfaction of employees. One of them is green internal communication observed from perspective of internal green marketing. As there is a lack of empirical research in this field, this paper examines the impact of green internal communication on employee satisfaction. For the needs of the paper, data were collected from 177 employees in different organizations operating in the Republic of Serbia. For testing th

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Iliopoulou, Efthymia, Eirini Koronaki, Aspasia Vlachvei, and Ourania Notta. "From Knowledge to Action: The Power of Green Communication and Social Media Engagement in Sustainable Food Consumption." Sustainability 16, no. 21 (2024): 9202. http://dx.doi.org/10.3390/su16219202.

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Understanding what drives sustainable consumer behavior is crucial for effective green marketing strategies. We set out to explore the mechanisms explaining the relationships between environmental attitudes, perceived environmental knowledge, and green consumption values on consumer behaviors, specifically the mediating roles of receptivity to green communication and social media engagement with environmentally friendly firms. We also investigated the moderating role of information seeking in these relationships. Data were collected through a survey of 610 Greek respondents between May and Jul

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Karelakis, Christos, Zacharias Papanikolaou, Christina Keramopoulou, and George Theodossiou. "Green Growth, Green Development and Climate Change Perceptions: Evidence from a Greek Region." Agriculture 14, no. 8 (2024): 1233. http://dx.doi.org/10.3390/agriculture14081233.

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Climate change is one of the biggest challenges the planet confronts today and is predicted to continue to face in the future. It is one of the greatest threats to humanity, seriously affecting human health, the natural environment, and security. This research aims to investigate the factors related to the perception of Greek citizens regarding climate change and green development and the obstacles that exist in Greece in the transition to enhanced green growth. For this reason, four cases related to communication and education, energy, actions to protect the environment, and each one’s respon

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Patil, Annapurna, and Abhinandan Goti. "Green Computing in Communication Networks." International Journal of Computer Applications 68, no. 23 (2013): 1–5. http://dx.doi.org/10.5120/11716-7235.

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10

Aishwarya, B. "Green Mobile Tower Network Communication." International Journal for Research in Applied Science and Engineering Technology 6, no. 3 (2018): 44–49. http://dx.doi.org/10.22214/ijraset.2018.3007.

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Liu, Dandan, Wenbo Wang, and Wenbin Guo. "`Green' Cooperative Spectrum Sharing Communication." IEEE Communications Letters 17, no. 3 (2013): 459–62. http://dx.doi.org/10.1109/lcomm.2013.011113.121754.

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12

Mao, Guoqiang. "5G green mobile communication networks." China Communications 14, no. 2 (2017): 183–84. http://dx.doi.org/10.1109/cc.2017.7868166.

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13

Royne, Marla B., Jeff Thieme, Marian Levy, Jared Oakley, and Laura Alderson. "From thinking green to buying green: consumer motivation makes the difference." Journal of Business Strategy 37, no. 3 (2016): 37–43. http://dx.doi.org/10.1108/jbs-12-2014-0151.

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Purpose The purpose of this paper is to discuss the need for appropriate green marketing communication strategies to close the gap between consumers’ strong environmental concerns and weak engagement in sustainable behaviors. In doing so, our overarching goal is to provide new direction for creating targeted marketing communication strategies that will more effectively motivate consumer purchasing of green products and services. Design/methodology/approach The authors use a survey approach to collect data and regression analysis to test our hypotheses. Findings The findings suggest that demogr

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Jia, Yang, Qiang Fu, Du Shi Ma, and Ming Yang Zhu. "Power Distribution Automation System in Green Power Engineering." Applied Mechanics and Materials 340 (July 2013): 1034–38. http://dx.doi.org/10.4028/www.scientific.net/amm.340.1034.

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Not only distribution automation system but the principle of the existing means of communication are studied systematically and distribution automation communication system model based on IP network is provided. Backbone network is set between master station in the control center and substation sub-station. Communication between electronic station and terminal connections rely on the branch network. Simulation experiment shows the test of data traffic and network delay of IP communications network. In the actual network environment the data refresh meet the application requirements. So the pro

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Ou, Chueh-Chu, Yu-Ting Ou, and Yi-Jie Lin. "The impact of green marketing communication and green purchasing." IET Conference Proceedings 2024, no. 22 (2025): 152–53. https://doi.org/10.1049/icp.2024.4326.

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16

Sugg, Richard. "Green Thoughts, Green Shades." Senses and Society 6, no. 2 (2011): 229–32. http://dx.doi.org/10.2752/174589311x12961584846043.

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Singh, Sahil Pratap, and Yash Johri. "Green Communication: Analysis and Development towards Energy Efficient Communication." i-manager's Journal on Information Technology 3, no. 1 (2014): 6–13. http://dx.doi.org/10.26634/jit.3.1.2642.

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Dias, Larissa Pauferro Coimbra, Francine Zanin Bagatini, and Marcelo Gattermann Perin. "Green “Under-Communication:” A Systematic Literature Review on Greenhushing." ReMark - Revista Brasileira de Marketing 24, no. 1 (2025): 387–414. https://doi.org/10.5585/2025.26718.

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Purpose: Our paper explores how “not communicating” or “under communicating” is addressed in academic literature and the resulting impact on sustainability marketing and communication. Design/methodology/approach: This study conducted a systematic literature review with 21 documents, exploring the effects of under-communication on sustainability marketing and consumer behavior considering the terminology of “greenblushing,” “silent green,” and “silent sustainability” firms. We search documents published until December 2023 on Web of Science (WoS), Scopus, and Google Scholar. Findings: The stud

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Ibanibo, T.S., and C.I. Iyoloma. "Appraisal of Green Communication Technology Deployment in Nigeria." International Journal of Current Science Research and Review 07, no. 04 (2024): 2315–26. https://doi.org/10.5281/zenodo.11082266.

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Abstract : The idea behind “green” processes and technologies is the use of upgraded, ecologically friendly processes and technologies in a way that preserves natural resources and doesn’t disturb the environment. Clean technology and environmental technology are other names for green technology. These days, most governments take steps to promote these technologies because of their value. Governments therefore suggested a number of financial incentives that produce electricity using renewable resources. As its primary objective, green technologies seek to address societal dem

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20

Waqas Ahmed and Umar Tahir Khan. "People’s Attitude towards Green Marketing Communication and Green Purchasing Behavior." Contemporary Issues in Social Sciences and Management Practices 2, no. 3 (2023): 323–33. http://dx.doi.org/10.61503/cissmp.v2i3.77.

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The purpose of this study is to determine whether the level of customer interaction with green marketing communications from companies influences their proclivity to engage in green purchasing behavior. This study also investigates the relationship between customer qualities, specifically their environmental attitudes, and the degree to which customers are responsive to green marketing materials supplied by businesses. A self-administered survey was done among people over the age of eighteen who live in Punjab, Pakistan. A total of 150 valid responses were received. Regression analysis, linear

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21

Shen, Xuemin. "Green wireless communication networks [Editor's note]." IEEE Network 27, no. 2 (2013): 2–3. http://dx.doi.org/10.1109/mnet.2013.6485087.

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22

Chong, P. H. J., C. Leung, Zhisheng Niu, T. Ristaniemi, and Boon-Chong Seet. "Technologies for green radio communication networks." IEEE Wireless Communications 18, no. 5 (2011): 8–9. http://dx.doi.org/10.1109/mwc.2011.6056686.

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23

Milovanov, Olja, and Ines Đokić. "Marketing communication: Creating green advertising ADS." Ekonomski pogledi 17, no. 4 (2015): 199–215. http://dx.doi.org/10.5937/ekopog1504199m.

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Hao, Wanming, Zheng Chu, Fuhui Zhou, Shouyi Yang, Gangcan Sun, and Kai-Kit Wong. "Green Communication for NOMA-Based CRAN." IEEE Internet of Things Journal 6, no. 1 (2019): 666–78. http://dx.doi.org/10.1109/jiot.2018.2852808.

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25

Shabeer, H. Abdul, Palaniappan Palani Ramaswamy, Hameed Abdul Zubar, and R. S. D. Wahida Banu. "Editorial: Green Cloud Computing and Communication." Mobile Networks and Applications 25, no. 4 (2020): 1287–89. http://dx.doi.org/10.1007/s11036-020-01553-z.

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26

Madhusudhanan, N., R. Venkateswari, and Ajun Abraham. "Cooperative Communication For 5G Networks: A Green Communication Based Survey." International Journal of Information Science and Computing 4, no. 2 (2017): 65. http://dx.doi.org/10.5958/2454-9533.2017.00007.2.

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Correia, Elisabete, Sara Sousa, Clara Viseu, and Manuela Larguinho. "Analysing the Influence of Green Marketing Communication in Consumers’ Green Purchase Behaviour." International Journal of Environmental Research and Public Health 20, no. 2 (2023): 1356. http://dx.doi.org/10.3390/ijerph20021356.

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This study aims to explore whether consumers’ attention to companies’ green marketing communication influences their green purchase behaviour. It also analyses the importance of consumers’ characteristics, namely gender, education, and green attitudes, in their attention to companies’ green marketing communication. An online survey was carried out on the population residing in Portugal over 18 years of age, allowing us to collect 690 valid responses. Data analysis techniques including descriptive analyses, parametric and non-parametric tests, linear correlation, and regression analysis were us

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Dhiba, Sintia Farach, and Dianne Frisko Koan. "CORPORATE SUSTAINABILITY COMMUNICATION OF GREEN AND NON-GREEN COMPANIES IN DIGITAL ERA." Jurnal Aplikasi Akuntansi 9, no. 1 (2024): 200–213. http://dx.doi.org/10.29303/jaa.v9i1.471.

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This study aims to understand the corporate sustainability communication of green and non-green companies in Indonesia. This research examines 20 Indonesian companies divided into two subgroups of sample: green and non-green companies, which are classified according to their sustainability performance. The categorization indicator is obtained from CSRHub, a global database source aggregating Environmental, Social, and Governance (ESG) scores. The paper analyzes the implementation of formal communication channels and social media during two months (June-July 2023) as a novel digital communicati

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Chen, Chun-Shuo, Chih-Ching Yu, and Kuan-Yu Tu. "Exploring the Impact of Integrated Marketing Communication Tools on Green Product Purchase Intentions among Diverse Green Consumer Segments." Sustainability 15, no. 24 (2023): 16841. http://dx.doi.org/10.3390/su152416841.

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In response to escalating environmental pressures and the growing global consensus on comprehensive green initiatives, marketers encounter the challenge of effectively communicating with diverse green consumer segments. The purpose of this study is to explore the preferences of different IMC tools among different types of green consumers and then attempt to propose effective communication tools for different types of green consumers to boost sustainable consumption. This study examined 13 widely used integrated marketing communication (IMC) tools and delved into their impact on the purchase in

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Tamrin Lanori, Usmar, and Selfiani. "THE INFLUENCE OF GREEN IMAGE, GREEN COMMUNICATION ON SUSTAINABILITY REPORT WITH FINANCIAL PERFORMANCE VARIABLES AS MODERATION." International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) 1, no. 5 (2023): 546–57. http://dx.doi.org/10.61990/ijamesc.v1i5.75.

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This study aims to examine the effect of green image and green communication on sustainability report with the financial performance as a moderating variable. This research method uses quantitative and secondary data. The sample used in this study is manufacturing companies listed on the IDX in 2020 with the measurement of sustainability report, green image using an index, green communication using an index, and financial performance. Specific objectives: To analyze and examine the effect of green image on Sustainability Report, the effect of green communication on Sustainability Report, the e

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Stoica, Mihai. "GREEN MARKETING COMMUNICATION STRATEGIES: AN INTEGRATIVE LITERATURE REVIEW." Annals of the University of Oradea. Economic Sciences 30, no. 30 (1) (2021): 388–96. http://dx.doi.org/10.47535/1991auoes30(1)043.

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Marketing communication for green brands and products should not be seen exclusively as a means to attract and impress consumers with the most beautiful and spectacular green messages. All messages communicated to the public must have a solid foundation, which most of the time can be represented by the attributes of the green product or by its benefits for the environment, community and for the current and future generations of consumers. In this regard, marketing communication, as part of the green marketing strategy, faces several challenges. On the one hand, green communication has the role

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Ria, Emerensiana, Asep Saputra, and R. Rispantyo. "Performance of Indonesian Batik SMEs: An analysis of Green Intrinsic Motivation, Green communication, and Green Compensation." Journal of Engineering Management and Competitiveness 14, no. 2 (2024): 135–47. https://doi.org/10.5937/jemc2402135r.

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Globalization demands the importance of environmental awareness and sustainability to achieve competitive advantage, including Batik Jogyakarta SMEs in Indonesia which are required to implement environmentally friendly business practices. This study aims to analyse the effect of green intrinsic motivation, green communication, and green compensation on employee performance. To answer the research objectives, the sampling method is random sampling, with quota sampling techniques, and data collection with Google Forms. The model used is the Structural Equation Modelling (SEM). To test the hypoth

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Kim, Joseph J., Christopher W. Goodwin, and Sunkuk Kim. "COMMUNICATION TURNS GREEN CONSTRUCTION PLANNING INTO REALITY." Journal of Green Building 12, no. 1 (2017): 168–86. http://dx.doi.org/10.3992/1552-6100.12.1.168.

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Green planning is critically important during the design phases of construction projects but continually gets less attention during construction. Project owners and planners need to understand how communication influences green implementation. To address a gap in the extant research, this paper presents the evaluation results on how sustainability awareness of field supervision personnel impacts the successful completion of school projects by proving that communicating sustainability goals with them is vital for decision-making during the construction stage of the project. This paper uses data

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34

Chwialkowska, Agnieszka. "Can Marketing Communication Prime You to Act ‘Green’?" Management of Sustainable Development 10, no. 2 (2018): 73–86. http://dx.doi.org/10.2478/msd-2019-0012.

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Abstract As popularity of eco-friendly products has increased over the past decade, brands utilize green advertising and position their products as green to appeal to the taste of environmentally conscious customers. Even though many customers are concerned about the state of environment, they are discouraged from purchasing eco-friendly products and engaging in other sustainable behaviors due to economic and social barriers. This research poses a question how marketing communication can capitalize on environmental concern to promote desired green behaviors by priming customers to think about

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35

Green, Michael. "Comments from Michael Green." Ecquid Novi: African Journalism Studies 9, no. 1 (1988): 73. http://dx.doi.org/10.1080/02560054.1988.9652996.

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Li, Yangchun, Francisco J. Martínez-López, Changyuan Feng, and Yantai Chen. "Green Communication for More Package-Free Ecommerce Returns." Journal of Theoretical and Applied Electronic Commerce Research 17, no. 4 (2022): 1450–72. http://dx.doi.org/10.3390/jtaer17040073.

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The existing packed mail-based return mode in ecommerce has a considerable negative impact on the natural environment. In contrast, a package-free return mode accepts unpacked ecommerce returns using return points in-store and is a more eco-friendly service. On the basis of the push–pull–mooring (PPM) framework, this study aims to identify key factors in green communication that contribute to consumers switching from mail return services to package-free return services. A scenario-based online survey was conducted. Structural equation modeling was used to test the hypotheses. Push factors (con

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37

Sigit Surahman and Yudhistira Ardi Poetra. "OPINION LEADER'S COMMUNICATION PATTERNS IN STRENGTHENING A GREEN ECONOMY THROUGH MSMEs IN SERANG CITY, BANTEN INDONESIA." International Journal of Social Science 2, no. 2 (2022): 1405–10. http://dx.doi.org/10.53625/ijss.v2i2.3067.

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Micro, Small Medium Enterprise (MSMEs) is a general term that refers to productive economic businesses owned by individuals or business entities in accordance with the criteria stipulated by Law no. 20 of 2008. The pattern of integrated communication between leaders and the community is essential to accommodate the food self-sufficiency program as a green economy. The focus of this study describes how the communication pattern of opinion leaders is appropriate for the empowerment of MSMEs in the success of the green economy. The goal is to build a better communication pattern between leaders a

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38

Saha, Suvasis. "Communication drives in case of green marketing." TRANS Asian Journal of Marketing & Management Research (TAJMMR) 10, no. 2and3 (2021): 35–45. http://dx.doi.org/10.5958/2279-0667.2021.00005.5.

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Jamal, Fauziyah Nur, Norfaridatul Akmaliah Othman, Nurul Zarirah Nizam, Aninda Jelita, Wafrotur Rohmah, and Nur Rachman Dzakiyullah. "Green Marketing: Reviewing Aspect of Communication Tools." International Journal of Sustainable Development and Planning 17, no. 4 (2022): 1085–92. http://dx.doi.org/10.18280/ijsdp.170405.

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This article explores one of the functions of green marketing is communication that needs to be maintained from the company to consumers. Brand Trust is usually used in reference to a thought that serves as the main determinant of consumer decision-making. The application of green marketing is very important to support brand trust in Indonesian Industrial Properties. In addition, this study aims to identify variables that have a relationship with communication tools on brand trust. Furthermore, a conceptual model has been proposed as well as information collected through a survey of 400 consum

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Patnaik, Srikanta, and Sharada Prasad Sahoo. "Green communication and computing for sustainable development." International Journal of Information and Communication Technology 4, no. 2/3/4 (2012): 154. http://dx.doi.org/10.1504/ijict.2012.048760.

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Jiang, Xiaohong, Han-Chieh Chao, Gabriel-Miro Muntean, George Ghinea, and Changqiao Xu. "Green Communication for Mobile and Wireless Networks." Mobile Information Systems 2016 (2016): 1–2. http://dx.doi.org/10.1155/2016/8719763.

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Zou, Yulong, Jia Zhu, and Rui Zhang. "Exploiting Network Cooperation in Green Wireless Communication." IEEE Transactions on Communications 61, no. 3 (2013): 999–1010. http://dx.doi.org/10.1109/tcomm.2013.011613.120358.

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Xu, Changqiao, Gabriel-Miro Muntean, Liang Zhou, and Xiaohong Jiang. "Green and Friendly Communication for Sensor Networks." International Journal of Distributed Sensor Networks 11, no. 9 (2015): 968167. http://dx.doi.org/10.1155/2015/968167.

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Makki, Behrooz, Alexandre Graell i Amat, and Thomas Eriksson. "Green Communication via Power-Optimized HARQ Protocols." IEEE Transactions on Vehicular Technology 63, no. 1 (2014): 161–77. http://dx.doi.org/10.1109/tvt.2013.2274287.

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Lanfranchi, Maurizio, Carlo Giannetto, and Francesco Rotondo. "Environmental Strategy in Business: Green Marketing Communication." Journal of Corporate Responsibility and Leadership 4, no. 3 (2018): 111. http://dx.doi.org/10.12775/jcrl.2017.019.

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Mowla, Md Munjure, Iftekhar Ahmad, Daryoush Habibi, and Quoc Viet Phung. "A Green Communication Model for 5G Systems." IEEE Transactions on Green Communications and Networking 1, no. 3 (2017): 264–80. http://dx.doi.org/10.1109/tgcn.2017.2700855.

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Niu, Zhisheng. "Green Communication and Networking: A New Horizon." IEEE Transactions on Green Communications and Networking 4, no. 3 (2020): 629–30. http://dx.doi.org/10.1109/tgcn.2020.3014754.

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Riddle, Alfy. "Color Communication Green (review of "Green Radio Communication Networks" (Hossain, E., Eds, et al; 2012) [Book/Software Reviews]." IEEE Microwave Magazine 14, no. 1 (2013): 164–65. http://dx.doi.org/10.1109/mmm.2012.2226544.

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Deekshita, Vishwanath K., L. N. Haritej, S. Amrute Himani, Prakash Keerthana, and P. Jayarekha. "A Survey on Green Networks and Communications." Journal of Network Security Computer Networks 5, no. 3 (2019): 37–41. https://doi.org/10.5281/zenodo.3538884.

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<em>Green computing is the efficient use of computers and their resources, so that electronic devices can be environmentally viable and ecofriendly. It encompasses a broad range of disciplines like design, engineering, manufacturing, usage and disposal of computing devices. Green computing involves the efficient use of servers, CPU and network peripherals with resource management and proper disposal techniques to lessen e-waste generated.</em><em> Adoption of Green computing assures minimal functional expenses in any organization as well as lower the detrimental environmental impacts while asc

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Ringgo Eldapi Yozani, Welly Wirman, and Sherley Gucci Permata Sari. "EDUCATION-BASED MARKETING COMMUNICATION STRATEGY." Proceedings Of International Conference On Communication Science 2, no. 1 (2022): 453–58. http://dx.doi.org/10.29303/iccsproceeding.v2i1.95.

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This study discusses the diffusion of innovation in the field of marketing, where the strategy used is an education-based marketing communication strategy. The education-based marketing communication strategy carried out by Green Smoothies in educating consumers regarding healthy food also has the ultimate goal of selling products and creating awareness of the importance of healthy food for the community. The purpose of this study was to determine the diffusion of Green Smoothie Factory's marketing innovations by using educational strategies in attracting buying interest and educating consumer

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