Relevant bibliographies by topics / Green consumer

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  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Green consumer'

Author: Grafiati
Published: 4 June 2021
Last updated: 10 March 2023

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Journal articles on the topic "Green consumer"

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Seong, Joseph, Simone Valle de Souza, and H. Christopher Peterson. "Seeds of Industry Sustainability: Consumer Attitudes towards Indoor Agriculture Benefits versus Its Advanced Technology." Sustainability 15, no. 3 (January 28, 2023): 2369. http://dx.doi.org/10.3390/su15032369.

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Indoor agriculture (IA) mitigates, to some extent, global problems such as increasing demand for food and limited natural resources. Though the potential benefits of IA as a sustainable agricultural production method are widely discussed, the success of the industry depends on consumer acceptance of IA innovative technology and their willingness to consume leafy greens produced under this technology. Using cluster analysis, four distinct groups of U.S. leafy green consumers were identified: “IA Skeptics”, “IA Open”, “IA Supportive”, and “IA Engaged”. A strong positive consumer cluster emerged with no evidence of an existing cluster of consumers who could be referred as “Knowledgeable Rejectors”, often found from the studies of consumer acceptance for novel food technologies. We concluded that, overall, U.S. leafy green consumers are ready to accept IA produce, but a significant number of consumers are yet to clearly decide on their attitude towards IA technology. Based on the evidence found from this study, we identified market opportunities for the IA industry with consumers of leafy greens given their broad willingness to consume IA produce and suggest marketing strategies to expand consumer awareness and acceptance of IA produce.
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Bursan, Rinaldi, Driya Wiryawan, Habibbullah Jimad, Indah Listiana, Maya Riantini, Helvi Yanfika, RAD Widyastuti, Abdul Mutolib, and Dina Arini Adipathy. "Effect of Consumer Skepticism on Consumer Intention in Purchasing Green Product." IOP Conference Series: Earth and Environmental Science 1027, no. 1 (May 1, 2022): 012037. http://dx.doi.org/10.1088/1755-1315/1027/1/012037.

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Abstract The image of environmentally friendly products is often seen as bad, consumer doubt that environmentally friendly products are really made with environmentally friendly raw materials. This attitude is known as consumer skepticism (doubt) towards products with an environmentally friendly label. Consumer skepticism occurs because product advertisements contain confusing information as well as consumer insecurity about the raw material for products that the company claims are environmentally friendly. The aims of this study aims to determine the effect of consumer skepticism on green purchase intention. This study uses a theoretical approach to consumer behavior control and attitude, perceived value and environmental consciousness associated with consumer intentions to buy green products in Bandar Lampung. The study was conducted on April until June 2020. The sample in this research were consumers who had been buying green product. The research sample was calculated using the Lemeshow method, with a margin of error of 5%, the minimum number of samples was 236 samples. The analysis tool used is regression model. The results of this study are the reduction of consumer skepticism about the intention to buy due to the use of social media to promote green products. Meanwhile, the influence of consumer value perceptions and environmental awareness will increase on the purchase intention of green products. The implication of this research is that companies must pay attention to communication about green products that are produced so as to reduce consumer doubt. Another impact if consumers consume green products will lead to environmentally friendly perceptions and attitudes.
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Patak, Michal, Lenka Branska, and Zuzana Pecinova. "Consumer Intention to Purchase Green Consumer Chemicals." Sustainability 13, no. 14 (July 17, 2021): 7992. http://dx.doi.org/10.3390/su13147992.

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The article deals with consumer behaviour when purchasing green products. It develops theoretical knowledge in the field of antecedents to purchase intention with a focus on the currently neglected consumer chemicals (detergents, cleaning agents and cosmetic products). Based on previous studies, antecedents of purchase intention for green consumer chemicals are identified and the significance of their influence is subsequently verified by empirical research. Confirmatory analysis is based on structural equation modelling of data obtained from a questionnaire survey conducted among 250 consumers. The empirical findings show that the main antecedents of green purchase intention in are environmental concern, green lifestyle and product knowledge. The influence of promotion and community can be regarded as weak to insignificant. The degree of influence of all investigated antecedents depends on the gender, age and level of education of consumers. Increasing the volume of purchasing green consumer chemicals will in particular require provision of more information to consumers to increase their awareness of environmental protection and green products.
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Taufique, Khan Md Raziuddin, and Shahidul Islam. "Green marketing in emerging Asia: antecedents of green consumer behavior among younger millennials." Journal of Asia Business Studies 15, no. 4 (February 4, 2021): 541–58. http://dx.doi.org/10.1108/jabs-03-2020-0094.

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Purpose Rapid economic growth, urbanization, growing population and resulting overconsumption have led to the severe environmental vulnerability of some south Asian countries, further accelerated by the impact of climate change. Bangladesh is one such country that has been recognized by the United Nations Framework Convention on Climate Change as one of the most environmentally vulnerable in the world. A significant amount of environmental deterioration is reportedly due to consumption-related activities. This study, therefore, aims to understand the antecedents of green consumer behavior among young urban consumers, an emerging and environmentally promising market in Bangladesh. Design/methodology/approach This study uses the theory of planned behavior to integrating environmental attitudes, subjective norms, perceived consumer effectiveness and behavioral intentions in its conceptual model to examine their influence on green consumer behavior. Data were collected from 206 young urban consumers (18–24 years of age) from the capital city of Bangladesh. Covariance based structural equation modeling was used to analyze the data. Findings The subsequent results suggest that perceived consumer effectiveness and subjective norms have a direct positive influence on green consumer behavior, while the direct effect of environmental attitudes is insignificant. Practical implications Based on the key finding that one of the strongest antecedents is perceived consumer effectiveness, marketers could inspire young urban consumers by applying self-directed appeal to induce green consumer behavior. Originality/value This study is one of the first studies examining the antecedents of green consumption behavior using the framework of the theory of planned behavior that integrates both behavioral intention and reported behavior in the context of young urban consumers in South Asia. An insignificant direct influence of attitudes on green consumer behavior reinforces the attitude-behavior gap, specifically among young urban consumers in a collective society. The strong positive influence of perceived consumer effectiveness on green consumer behavior, on the other hand, extends the existing green consumer literature by empirically supporting the need for enhancing self-efficacy among young consumers to persuade them to practice green consumer behavior, especially where individuals face severe challenges of climate change and environmental deterioration.
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Mehta, Pooja, and Harpreet Singh Chahal. "Consumer attitude towards green products: revisiting the profile of green consumers using segmentation approach." Management of Environmental Quality: An International Journal 32, no. 5 (March 30, 2021): 902–28. http://dx.doi.org/10.1108/meq-07-2020-0133.

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PurposeOver the last few decades, there has been a substantial increase in environmentally conscious consumers' willingness to switch their preferences from mainstream products to green products. Hence, it becomes essential for academicians and marketers to understand the notion, attributes and a comprehensive profile of green consumers. Since consumer attitude towards green products is not widely studied in developing countries, the present study aims at exploring the profile of green consumers in India (Punjab State) based on the same in the Indian context.Design/methodology/approachThe study used the survey method, and a sample of 400 respondents was selected from the Punjab State of India. Initially, principal component analysis was employed to reduce the dimensions. Following this, cluster analysis was applied to segment consumer market in distinctive segments. Results of cluster analysis were validated with discriminant analysis and finally, differences amongst the segments of green and non-green consumers were examined to build on the profile of green consumers.FindingsThe study segmented the consumer market based on consumer attitude towards green products. Results of the study revealed four distinct segments. “Dynamic Green”, the largest cluster, presents truly green consumers who exhibit a positive attitude towards green products. Finally, the study highlighted the attitudinal profile of green and non-green consumers and differences amongst the segments were explained.Research limitations/implicationsSimilar study should be conducted in other developing/developed countries. Furthermore, cross-cultural studies can be undertaken to contrast consumer attitude towards green products. The study may also be extended to probe the connection between consumers' attitude and actual behaviour towards green products.Originality/valueThe study examined the role of consumer attitude towards green products in identifying the distinct segment of green consumers and determining different configurations of consumer characteristics to build on the profile of green consumers.
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Hasnah Devina, Yunita, Roni Kastaman, and Efri Mardawati. "Green marketing strategy increases the effect of green knowledge on green purchase intention." Advances in Food Science, Sustainable Agriculture and Agroindustrial Engineering 5, no. 2 (December 31, 2022): 182–92. http://dx.doi.org/10.21776/ub.afssaae.2022.005.02.7.

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The main objective of this study was to determine the effect of green marketing as a mediating variable on increasing green knowledge variables on increasing consumer buying interest in eco-friendly products. Questionnaires were distributed to 110 Starbucks Coffee consumers in Bandung, which were analyzed by descriptive analysis to describe general characteristics of the respondents. The Structured Equation Model – Partial Least Square (SEM-PLS) analysis was also used to confirm the theory that there is an influence of green marketing variables as a mediating variable on increasing green knowledge on consumer buying interest in green products. The results showed that consumers of Starbucks Coffee in Bandung were dominated by women in their early adulthood who worked as private employees with moderate income. The implementation of the green marketing strategy by Starbucks is expected to maximize customer service in accordance with the description of consumer characteristics with the green marketing strategy implemented by Starbucks Coffee. The provision of green knowledge that affects the increase in consumer purchase intention of green products can be further improved positively and significantly through the application of green marketing strategies as a mediating variable.
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Cholilawati, Made Putrawan I, and Nadiroh. "Personality on Green Consumer Behaviour." International Journal of Psychosocial Rehabilitation 24, no. 02 (February 12, 2020): 2374–79. http://dx.doi.org/10.37200/ijpr/v24i2/pr200534.

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Dixit, Jasmine S., Shirin Alavi, and Vandana Ahuja. "Measuring Consumer Brand Perception for Green Apparel Brands." International Journal of E-Business Research 16, no. 1 (January 2020): 28–46. http://dx.doi.org/10.4018/ijebr.2020010102.

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This research article examines how green consumers form perceptions about green brands by creating a frame of reference for such consumers in the apparel category. A research instrument was developed to measure consumer brand perception towards green apparel brands and a survey was conducted on 317 fashion students at undergraduate and post-graduate levels. These students were consumers of green apparels. Factor analysis was used to identify factors that contribute towards green consumer perception and these factors were further grouped into cognitive, affective and behavioral components. This study will enable managers to make a more informed decision in policy formulation in order to improve consumer brand perception towards green apparel brands.
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Xu, Heng, Mengyun Xiao, Jun Zeng, and Huihui Hao. "Green-Labelled Rice versus Conventional Rice: Perception and Emotion of Chinese Consumers Based on Review Mining." Foods 12, no. 1 (December 24, 2022): 87. http://dx.doi.org/10.3390/foods12010087.

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The COVID-19 pandemic increased public health awareness, changing consumers’ sensitivity and beliefs about food health. Food anxiety and health scares turn consumers toward safe and healthy foods to strengthen their immunity, which makes green food more popular. However, it remains unclear how to understand the gap between consumer intention to purchase green food and their actual purchasing behaviour. Taking rice as an object of study, comparing differences in consumer perceptions and emotions towards green-labelled rice and conventional rice is beneficial for understanding the components and psychological characteristics of consumer perceptions of green food. Therefore, we used topic modelling and sentiment analysis to explore consumers’ focus of attention, attitudinal preferences, and sentiment tendencies based on the review (n = 77,429) from JD.com. The findings revealed that (1) consumers’ concerns about green-labelled rice are increasing rapidly, and most have a positive attitude; (2) consumers of green-labelled rice are more concerned about origin, aroma, and taste than conventional rice; (3) consumers of conventional rice are more concerned about the cost-performance ratio, while consumers of green-labelled rice are also price-sensitive; (4) green label mistrust and packaging breakage during logistics are the leading causes of negative emotions among consumers of green-labelled rice. This study provides a comparative analysis of consumer perceptions and emotions between the two types of rice, thus revealing the main influencing factors of the intention-behaviour gap and providing valuable consumer insights for the promotion of green consumption and the sustainable development of the green food industry.
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Fuentes, Christian. "Enacting Green Consumers: The Case of the Scandinavian Preppies." Culture Unbound 6, no. 5 (October 1, 2014): 963–77. http://dx.doi.org/10.3384/cu.2000.1525.146963.

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The aim of this paper is to develop and illustrate an analytic approach that brings the active making and makings of green consumer images to the fore. Efforts to “know” the green consumers have generated multiple representations. Enactments of the green consumer are not innocent but also play a role in shaping how we understand and approach sustainable consumption. Because of this it is important to examine and critically discuss how green consumers are enacted today. This paper develops an approach that allows us to examine how green consumers are enacted and discuss the consequences these constructions might have for sustainability. Theoretically, a performativity approach drawing on theories from Science and Technology Studies (STS) and economic sociology is used to discuss the enactment of green consumers. Empirically, focus is on Boomerang – a Swedish fashion retailer, brand, and producer – and its marketing practices. The analysis shows how the marketing work of the Boomerang Company leads to the enactment of the Green Scandinavian Preppy. This specific version of the green consumer is a combination of the knowledgeable green connoisseur – a consumer that knows quality when he/she sees it – and the green hedonist in search of the good life. The Green Scandinavian Preppy wants to enjoy nature, go sailing, and do so wearing fashionable quality clothes. This is a consumer that knows quality, appreciates design, and has the means to pay for both. While this is a version of the green consumer that might be appealing and thus have the potential to promote a version of green consumption, it is also a green consumer image that has lost much of its political power as green consumption is framed as simply another source of pleasure and identity-making.
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Dissertations / Theses on the topic "Green consumer"

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Abu, Hasan Zuha. "Interpreting green consumer behaviour : an exploratory examination of Cardiff consumers." Thesis, Cardiff University, 2011. http://orca.cf.ac.uk/24494/.

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Despite the popularity of consumers‘ environmental behaviour choices, little research has been forthcoming which analyzes green behaviour across different situations in a systematic way. A particularly relevant stream of research to explain the situational effect on consumer environmental behaviour is the Behavioural Perspective Model (BPM). A key insight of the BPM is of the anticipated benefit consumers acquire and the impact of the environment that surrounds consumer choice. The aim of the research is to interpret consumer environmental behaviour across different situations in a systematic way by using the BPM. Due to the exploratory nature of the study, a mixed method approach was used among Cardiff consumers. The first study involved standardized open-ended interviews (N=30). Panel experts were also invited to take part in the BPM Contingency Definition Test. The second studies were conducted via survey (N=200), which provided data on 1,600 consumer situations. The findings from the consumers‘ verbal responses to descriptions of eight consumer environmental situations confirm the predictions raised by the BPM interpretation of consumer choice. Mehrabian and Russell‘s affective (Pleasure, Arousal, Dominance) and behavioural variables (Approach and Avoidance) showed significant main effects. The one-way ANOVA and Tukey‘s HSD analysis provide support for the patterns of the affective and behavioural variables for the BPM contingencies categories. Furthermore, the actual differences in the variables means scores of the groups were large (eta squared = between 0.1 and 0.4). The discriminant analysis justified the predicted capability of the BPM. Two-way interaction effects between affective variables were also identified. In summary, this study shows that the application of the model is not only empirically limited to familiar themes of consumer research but also applicable to different consumer environmental behaviours.
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Cometa, Lisa. "Consumer Beliefs About Green Hotels." Kent State University / OhioLINK, 2012. http://rave.ohiolink.edu/etdc/view?acc_num=kent1331918204.

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Rasool, Lana, and Lisa Eriksson. "Keen to be green? Consumer perceptions of green advertising in the skincare industry : Consumer perceptions of green advertising in the skincare industry." Thesis, Mälardalens högskola, Akademin för ekonomi, samhälle och teknik, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-48513.

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Date: 2020-06-09 Level: Master thesis in Business Administration, 15 cr  Institution: School of Business, Society and Engineering, Mälardalen University  Authors: Lisa Eriksson (91/08/31) Lana Rasool (97/02/23)  Title: Keen to be green? Consumer perceptions of green advertising in the skincare industry Tutor: Konstantin Lampou Keywords: Green advertisements, green perceived risk, green trust, green skincare, green marketing, green content.  Research- questions: How do consumers perceive green content in advertisements?  What aspects create perceptions of trust? What aspects create perceptions of risks? Purpose: The purpose of this study is to explore how consumers perceive green advertising practices in the skincare industry and what aspects affect perceptions of trust and risks. Method: The study was conducted through a qualitative approach by performing focus groups. Data was analyzed through a thematic analysis. Conclusion: The research indicate that there are several aspects that lead to consumer perception of trust and perceived risk when consumers view green advertisements. Six main themes that included different aspects were identified.
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Vervliet, Bruce Morton. "A model for green product purchasing behaviour." Thesis, Nelson Mandela University, 2016. http://hdl.handle.net/10948/13636.

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The global warming phenomenon and its environmental impacts have seen the emergence of the green consumer who has become more aware of their power of demand through their consumption choices as they express their own attitudes, values, thoughts, feelings and behaviours in this regard. Organisations have taken cognisance of these trends and taken steps to exploit the opportunity by developing goods and services aimed at meeting the demands of the new consumer. This, in spite of the fact that knowledge of the variables, specifically green consumer profiles, awareness, knowledge and trust in influencing purchasing behaviour remains incomplete. The purpose of this treatise was to determine a clearer understanding of the relevance of these variables to enable marketers to craft more effective marketing strategies, thereby unlocking the profit potential of the green consumer. A model for green product purchasing behaviour was proposed based on extant literature and an empirical evaluation. An empirical analysis was conducted on a sample of 597 consumers over the age of 18 within the Fast Moving Consumable Goods (FMCG) sector in South Africa. The main goal was to establish the relationships of the hypothesised model between the independent variables of green consumer profiles, green product trust, green product awareness and green product knowledge with the dependant variable green product purchase behaviour. There was a high prevalence of African and European female respondents in the 26 to 55 age group, living and working in the coastal areas of South Africa, predominantly Port Elizabeth, earning an income between 10 000 and 30 000 rand per month. The sample was consistent with the psychographic profile of the green consumer as described in the literature, which is characterised as a consumer that takes personal responsibility for environmental solutions, who believes they can make a contribution to solving environmental issues, incorporates green living into daily lives, considers environmental issues when making purchasing decisions, is knowledgeable of, deliberately seeks out and is prepared to pay a premium for environmentally friendly products. When analysing the relationships and the significances of the differences of the independent variables to the dependant variable in the hypothesised model, it was established that the independent variables green consumer profiles, green product awareness and green product trust were significantly related to the dependent variable. A MODEL FOR GREEN PRODUCT PURCHASING BEHAVIOUR green product purchase behaviour. This was in line with and supported the reviewed literature in this regard. It was also established that green product knowledge did not reflect any significant relationship to green product purchase behaviour. This finding did not correspond with the literature as significant relationships with green product knowledge and general environmental behaviour including green product purchase behaviours have been established therein. The findings further demonstrated that the independent variable green consumer profiles displayed the most significant relationship to green product purchase behaviour, followed by green product awareness and then green product trust. When considering the significance in the differences in strengths of these relationships it was noted that although green product awareness and trust may influence green product purchase behaviours it was a combination of psychographic variables reflecting a consumer’s general attitudes and beliefs towards the green agenda that displays the most significant relationship to green product purchase behaviour. Despite the fact that the study was limited to the South African FMCG sector, the profile of the green consumer in the literature was dated, the cause and effect relationships between the variables were not tested and the fact that the hypothesised model was limited to only four independent variables, the above findings may, from a marketing perspective, have practical application for marketing strategies aimed at increasing green product purchasing behaviour. The results imply that directing green marketing initiatives to consumers that are most inclined to purchase and consume green goods or services being those that fall within the biographical and psychographic parameters outlined in this treatise will result in the desired outcomes. Furthermore, marketers should also pursue initiatives that are known to support and increase the amount of green product trust that consumers have in green products, green communications and the organisation. Marketers can also benefit from well formulated green awareness campaigns as the success of these campaigns will yield greater green product awareness which could increase green product purchase behaviours and purchases of green products still further.
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Fan, Haofu, and Lin Zeng. "Implementation of Green Marketing Strategy in China : A Study of the Green Food Industry." Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-9398.

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Title: Implementation of Green Marketing Strategy inChina - A Study of the Green Food Industry Research Aim: Our research aim is to explore factors which influence Chinese consumers’ behavior, analyze marketing strategies of company we interviewed according to four Ps of conventional marketing mix, and finally put forward our own opinions about how green food companies use four Ps of conventional marketing mix to implement green marketing strategy in green food industry in China. Methodology: This thesis studies green marketing of green food industry inChina from two aspects, consumers and company we interviewed by conducting a mixed methods research. Quantitative and qualitative data are simultaneously from consumers and company though questionnaires and interviews survey respectively. Conclusion: Based on the analysis on Chinese consumers and the empirical materials collected from our interview with a green food company we draw some implications on how to implement green marketing strategy in the industry of green food inChina. As the factors which influence Chinese consumers’ behavior and characteristics between green agricultural products and green processed food are different, green marketing strategies of the two kinds of products should be implemented by different ways.
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Stita, Ayham, and Abdulmoaz Alkhayyat. "Consumer behavior towards green cosmetic products in Sweden." Thesis, Mälardalens högskola, Akademin för ekonomi, samhälle och teknik, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-54370.

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Date: 2021-06-02 Level: Bachelor Thesis in Business Administration, 15 hp Institution: School of Business, Society and Engineering, Mälardalen University Authors: Alkhayyat Abdulmoaz (97/01/01), Stita Ayham (93/06/18) Title: Consumer Behavior towards green cosmetic products Tutor: Michela Cozza Keywords: Green products, purchase intention, eco-awareness, green cosmetic products, consumer behavior Research question: What are the factors influencing consumer purchasing choices when choosing green cosmetic products over synthetic cosmetic products? Purpose: To study the consumer behavior towards green products by analyzing the attitudes of customers choosing to purchase organic cosmetics and to further investigate the factors that affect their purchasing behavior. Method: This research followed a quantitative approach with a deductive reasoning, done by conducting a survey to collect primary data and interpret the results in order to reach a reasonable conclusion. Conclusion: It was found that green cosmetic products are important in reaching the various needs of customers as consent remaining environmentally friendly and sustainable is concerned. There are possible factors that impact consumer behavior, such as the social influences and eco-awareness, causing a change in buying behavior and attitudes.
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Tate, Kelly. "Influencing green consumer choice through environmental goal activation." Thesis, University of Manchester, 2015. https://www.research.manchester.ac.uk/portal/en/theses/influencing-green-consumer-choice-through-environmental-goal-activation(0cc2e7b3-279b-4305-800a-996e32b5e019).html.

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Today the world faces some of the most unprecedented environmental challenges ever seen. Many of these challenges are driven by human behaviour. Subsequently, solutions involving human behavioural change are essential to mitigate the environmental threats faced. Although many people express concern about environmental issues and report intentions to engage in pro-environmental activities, often these two factors do not align with behaviour. One possibility for this discrepancy is that environmental goals are not always salient during decision-making contexts. Based on theories which propose that goals can be automatically activated, this thesis aims to investigate whether environmental goals can be automatically activated to produce pro-environmental goal consistent behaviour. It also aims to explore some of the psychological mechanisms involved in the pursuit of environmental goals. These aims are explored across five quantitative experiments which form the three empirical chapters of this thesis. The first empirical chapter comprises three experiments which examine whether environmental goal priming influences environmental behaviour and whether goal pursuit is driven by changes in the automatic evaluation of goal relevant objects. The second empirical chapter investigates whether environmental goal priming enhances attention to environmental product labelling. Lastly, the third empirical chapter explores the efficacy of behavioural feedback as a tool to enhance environmental behaviour. The findings from this thesis reveal that environmental goals can be automatically activated and that this can lead to behaviour consisted with the primed goal. Environmental goals also exhibit features typical of goal pursuit, such as persistence over time. This thesis also provides evidence that environmental labelling is partly goal-dependent, as participants who report stronger motivation to protect the environment devote greater eye gaze towards environmental labelling. Finally, this thesis provides evidence that negative feedback is an effective tool in promoting compensatory environmental behaviour. A key conclusion of this research is that while environmental goals are important, to be effective in promoting pro-environmental behaviour they must be salient during decision-making. Techniques which focus on activating environmental goals may therefore be an important tool to facilitate more sustainable consumer behaviour.
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Naderi, Iman. "Social Exclusion and Green Consumption." Thesis, University of North Texas, 2013. https://digital.library.unt.edu/ark:/67531/metadc500062/.

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Social exclusion has garnered much attention from researchers across the social sciences, especially among social psychologists. However, given the fact that social relationships and consumption are two of the central activities in daily life, there is surprisingly little research on the impact of social connection threats within the realm of consumer behavior. This study examines the effect of social exclusion on proenvironmental behavior and green consumption. More precisely, the objectives of this study are threefold. The first objective is to examine whether the findings in social psychology literature on how excluded individuals respond to exclusion when they are exposed to proenvironmental consumption behavior. The second objective of this research is to find the underlying mechanism and to rule out some of the possible explanations (e.g., mood) for this effect. The final objective of this study is to establish some of the boundary conditions (individual differences and situational factors) for the proposed effect. The hypotheses of this study were developed based on two main theoretical bases borrowed from social psychology literature: empathy-altruism hypothesis (Batson 1991) and social reconnection hypothesis (Maner et al. 2007). Overall, it was proposed that while social exclusion decreases individuals’ inclination to engage in proenvironmental activities, socially excluded people are motivated to use green consumption behaviors to establish new social bonds with others. These propositions were tested and supported across four experiments. Across these experiments, the findings demonstrated that social exclusion causes people to express lower tendency to engage in proenvironmental behaviors. The findings also consistently suggest that mood does not explain why social rejection leads to negative environmental outcomes. Additionally, social exclusion appears to cause a temporary absence of empathic concern toward others, which leads to less green behavior with altruistic motivation. Further, the role of emotional empathy as a boundary condition was tested in this study and the findings indicate that experiencing social exclusion does not negatively impact proenvironmental behavior in highly empathetic individuals. Finally, this investigation showed that when a proenvironmental behavior is perceived as an opportunity to reconnect and positive social feedback is expected from peers, socially excluded participants favor products that signal to their peers that they too are concerned about environmental issues. In addition to its contributions to consumer research and marketing, this work provides several practical implications. For instance, as established in this study, green products by default are not perceived by excluded individuals as tools that facilitate social reconnection. However, when such products are positioned properly, such individuals tend to capitalize on the social acceptability of their behavior to help them fulfill their threatened need for affiliation. The implication here is that marketers should attempt to customize their promotional strategies accordingly and direct the consumer’s attention to this covert benefit of green products.
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Umberson, Kirsten Kinley Tammy. "Environmentally-friendly purchase intentions debunking the misconception behind apathetic consumer attitudes /." [Denton, Tex.] : University of North Texas, 2008. http://digital.library.unt.edu/permalink/meta-dc-9728.

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Lundin, Linnéa. "GREEN SKEPTICISM : How green intentions can lead to brown choices." Thesis, Luleå tekniska universitet, Institutionen för ekonomi, teknik, konst och samhälle, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-85606.

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Although much is known about the conscious consumer, very little is known about green advertising. Given the growing attention placed on environmental issues and the heavy reliance of the consuming public on mass media, the dire lack of credibility in green advertising is in a shocking state. In fact, there has been a pronounced increase in green messages in advertising since the 1960s. This increase in green messages does not inherentlymean that there is a favorable consumer brand attitude formation. Instead, consumers have become increasingly skeptical of the environmental claims made by some of these organizations. The existence of consumer skepticism, together with perceived deception, hashad a negative impact on credibility. The purpose of this essay is to understand how marketing efforts on product labels thathighlight environmental, social and ethical problems (known as green product labels) might increase the customers' skepticism. The chosen method to conduct the data collection was a survey. The survey was distributed through online forms through facebook and other socialmedia platforms and thus limited to focus on the consumers of a more connected kind, mainly those who partake in social media on a daily basis. Results show that the consumers are skeptical towards green efforts and green product labeling, but the perception of green labels are not directly influencing the amount of skepticism as these notions seem to come from outside sources. While not directly influenced by product labels the increase in skepticism towards these kinds of ads displaying green efforts implicates both practical and theoretical relevance. Consumers are becoming more aware of false claims and companies need to be aware of what influences consumer skepticism to be able to better match their ads with the target audiences.
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Books on the topic "Green consumer"

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Elkington, John. The green consumer. New York, N.Y., U.S.A: Penguin Books, 1990.

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John, Elkington, Hailes Julia, and Elkington John, eds. The green consumer. New York, N.Y., U.S.A: Penguin Books, 1993.

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Group, Mintel International, ed. The green consumer. London: Mintel International Group, 1994.

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Simon, Taylor, and Key Note Publications, eds. The Green & ethical consumer. 2nd ed. Hampton: Key Note, 2002.

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Limited, Mintel International Group, ed. The green consumer: 1994. London: Mintel International Group limited, 1994.

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Publications, Mintel, ed. The green consumer 1989. London: Mintel Publications, 1989.

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Group, Mintel International, ed. The green consumer II: The green shopper. London: Mintel International Group, 1994.

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Group, Mintel International, ed. The green consumer I: The green conscience. London: Mintel International Group, 1994.

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Elkington, John. The young green consumer guide. London: Gollancz, 1990.

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Julia, Hailes, Hill Douglas Arthur 1935-, and Ross Tony ill, eds. The young green consumer guide. London: V. Gollancz, 1990.

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Book chapters on the topic "Green consumer"

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Yalley, Andrews Agya, and Kojo Kakra Twum. "Green Consumer Behaviour." In Green Marketing in Emerging Markets, 61–92. Cham: Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-74065-8_4.

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Sheehan, Kathy. "Targeting the Green Consumer." In Sustainability: How the Cosmetics Industry is Greening Up, 289–300. Chichester, UK: John Wiley & Sons Ltd, 2013. http://dx.doi.org/10.1002/9781118676516.ch13.

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Ravikumar, A., and K. S. Prakash. "Green and Sustainable Approaches of Nanoparticles." In Handbook of Consumer Nanoproducts, 1–21. Singapore: Springer Singapore, 2021. http://dx.doi.org/10.1007/978-981-15-6453-6_81-1.

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Ravikumar, A., and K. S. Prakash. "Green and Sustainable Approaches of Nanoparticles." In Handbook of Consumer Nanoproducts, 1433–53. Singapore: Springer Nature Singapore, 2022. http://dx.doi.org/10.1007/978-981-16-8698-6_81.

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Palit, Sukanchan, and Chaudhery Mustansar Hussain. "Green Nanoproducts: A Far-Reaching Review." In Handbook of Consumer Nanoproducts, 17–34. Singapore: Springer Nature Singapore, 2022. http://dx.doi.org/10.1007/978-981-16-8698-6_1.

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Saruchi, Vaneet Kumar, Harsh Kumar, and Diksha Bhatt. "Green and Sustainable Future with Consumer Nanoproducts." In Handbook of Consumer Nanoproducts, 1–17. Singapore: Springer Singapore, 2021. http://dx.doi.org/10.1007/978-981-15-6453-6_84-1.

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Saruchi, Vaneet Kumar, Harsh Kumar, and Diksha Bhatt. "Green and Sustainable Future with Consumer Nanoproducts." In Handbook of Consumer Nanoproducts, 1455–71. Singapore: Springer Nature Singapore, 2022. http://dx.doi.org/10.1007/978-981-16-8698-6_84.

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Koch, Chris. "Valuing Green in Consumer Consumption Experiences." In Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 217. Cham: Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-18687-0_84.

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Sitorus, Ombun Rico, Sukaria Sinulingga, and Beby Karina Fawzeea Sembiring. "Green Marketing Strategy Effect on Consumer Awareness Through Marketing Mix Approach." In Proceedings of the 19th International Symposium on Management (INSYMA 2022), 976–81. Dordrecht: Atlantis Press International BV, 2022. http://dx.doi.org/10.2991/978-94-6463-008-4_121.

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AbstractThis study aims to determine whether the use of environmental issues in marketing strategies impacts business in terms of consumer awareness through a marketing mix approach. This research was conducted using a survey through a closed question questionnaire with a symmetrical scale. In this study were, 120 respondents selected using simple random sampling through the analytical method used with multiple linear regression analysis. This study indicates that green marketing has a significant influence on consumer awareness as measured by the product, price, place & promotion components of the marketing mix. The study results show that consumers are aware of green products, so they want to buy the products, or it can be concluded that green marketing strategies have a positive effect on business strategies.
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Long, David C. "Greening of Consumer Cleaning Products." In Green Techniques for Organic Synthesis and Medicinal Chemistry, 91–115. Chichester, UK: John Wiley & Sons, Ltd, 2018. http://dx.doi.org/10.1002/9781119288152.ch5.

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Conference papers on the topic "Green consumer"

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Oguchi, Masahiro, Tomohiro Tasaki, Ichiro Daigo, Tim Cooper, Christine Cole, and Alex Gnanapragasam. "Consumers' expectations for product lifetimes of consumer durables." In Electronics Goes Green 2016+ (EGG). IEEE, 2016. http://dx.doi.org/10.1109/egg.2016.7829850.

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Kurniawati, Susanti, Agus Rahayu, Disman Disman, and Nana Supriatna. "Study of Consumer Green Behavior among Students." In 2nd International Conference on Economic Education and Entrepreneurship. SCITEPRESS - Science and Technology Publications, 2017. http://dx.doi.org/10.5220/0006892407320735.

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P, Mr Ambreesh. "Consumer Behaviour towards Green Marketing in India." In International Conference On Contemporary Researches in Engineering, Science, Management & Arts, 2020. Bonfring, 2020. http://dx.doi.org/10.9756/bp2020.1002/48.

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Arruda, David, David Browne, Chris Thongkham, and Mansour Zenouzi. "Small-Scale, Green-Powered Hydrogen Generation System." In ASME 2008 International Mechanical Engineering Congress and Exposition. ASMEDC, 2008. http://dx.doi.org/10.1115/imece2008-68760.

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One of the major road blocks in the transition from the current oil economy to the future hydrogen fuel economy is the availability of low cost hydrogen fuel for the average consumer. Currently, the price per kilogram of hydrogen fuel is higher than the cost of an equivalent measure of gasoline and its availability is limited to large metropolitan areas. Both of these factors prevent hydrogen from being an attractive alternative to gasoline for most consumers. The goal of this project, in a senior thermal design course, is to design and construct a low-cost hydrogen generation system for residential hydrogen fuel production and storage. The system will be powered by renewable sources of energy; namely a micro-scale wind turbine and a solar panel. The power generated will be used to power a small-scale PEM electrolyzer to produce hydrogen gas that will then be stored at low pressure in a safe, metal hydride storage tank. This relatively low cost system will provide the average consumer with the ability to safely produce hydrogen fuel for use in residential fuel cells or fuel cell-powered vehicles, making hydrogen fuel an attractive alternative to fossil fuels.
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Fitriani, Lili, Entin Jumantini, Odang Supriatna, and Jaelani Jaelani. "The Effect of Green Marketing Mix On Green Consumer Behavior and Green Purchasing Decision." In Proceedings of the 1st Universitas Kuningan International Conference on Social Science, Environment and Technology, UNiSET 2020, 12 December 2020, Kuningan, West Java, Indonesia. EAI, 2021. http://dx.doi.org/10.4108/eai.12-12-2020.2304969.

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Acharya, Surabhi, Santosh Bali, and B. S. Bhatia. "Exploring Consumer Behavior towards Sustainability of Green Cosmetics." In 2021 International Conference on Advances in Electrical, Computing, Communication and Sustainable Technologies (ICAECT). IEEE, 2021. http://dx.doi.org/10.1109/icaect49130.2021.9392538.

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Kurniawati, Susanti, Agus Rahayu, Disman Disman, and Nana Supriatna. "How Does Student's Engagement Build Consumer Green Behavior ?" In Proceedings of the 1st International Conference on Economics, Business, Entrepreneurship, and Finance (ICEBEF 2018). Paris, France: Atlantis Press, 2019. http://dx.doi.org/10.2991/icebef-18.2019.65.

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Hariyadi, Guruh Taufan, Purwanto, R. Rizal Isnanto, Adi Wibowo, and Budi Warsito. "Prediction of Consumer Purchase Intention on Green Product." In 2021 International Seminar on Application for Technology of Information and Communication (iSemantic). IEEE, 2021. http://dx.doi.org/10.1109/isemantic52711.2021.9573204.

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Lenth, Wilfried. "Lasers for Advanced Optical Storage Applications." In Compact Blue-Green Lasers. Washington, D.C.: Optica Publishing Group, 1994. http://dx.doi.org/10.1364/cbgl.1994.ctha.2.

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This talk will review the performance, reliability and cost requirements of short-wavelength laser devices for future optical recording systems in commercial data storage as well as consumer applications.
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Lutfie, Harrie, and Dandy Marcelino. "Consumer Trust to Buy Green Product: Investigation of Green Perceived Value with Green Satisfaction Mediation." In 2020 8th International Conference on Cyber and IT Service Management (CITSM). IEEE, 2020. http://dx.doi.org/10.1109/citsm50537.2020.9268826.

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Reports on the topic "Green consumer"

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Bird, L., B. Swezey, and J. Aabakken. Utility Green Pricing Programs: Design, Implementation, and Consumer Response. Office of Scientific and Technical Information (OSTI), February 2004. http://dx.doi.org/10.2172/15006910.

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Cho, Hyeon Jeong, and Sojin Jung. Marketing Green Apparel: Do Advertisement Claims Influence Consumer Perceptions? Ames: Iowa State University, Digital Repository, 2017. http://dx.doi.org/10.31274/itaa_proceedings-180814-1796.

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Kim, Hye-Shin, and Michelle Ma. Consumer and Brand Factors that Influence Perceptions of Green Brand Extensions. Ames: Iowa State University, Digital Repository, 2014. http://dx.doi.org/10.31274/itaa_proceedings-180814-933.

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Nam, Changhyun, Huanjiao Dong, and Young-A. Lee. Exploring Sustainability Attributes of Perception among Different Consumer Groups for Green Sportswear. Ames: Iowa State University, Digital Repository, November 2016. http://dx.doi.org/10.31274/itaa_proceedings-180814-1368.

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Eneroth, Hanna, Hanna Karlsson Potter, and Elin Röös. Environmental impact of coffee, tea and cocoa – data collection for a consumer guide for plant-based foods. Department of Energy and Technology, Swedish University of Agricultural Sciences, 2022. http://dx.doi.org/10.54612/a.2n3m2d2pjl.

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In 2020, WWF launched a consumer guide on plant-based products targeting Swedish consumers. The development of the guide is described in a journal paper (Karlsson Potter & Röös, 2021) and the environmental impact of different plant based foods was published in a report (Karlsson Potter, Lundmark, & Röös, 2020). This report was prepared for WWF Sweden to provide scientific background information for complementing the consumer guide with information on coffee, tea and cocoa. This report includes quantitative estimations for several environmental categories (climate, land use, biodiversity and water use) of coffee (per L), tea (per L) and cocoa powder (per kg), building on the previously established methodology for the consumer guide. In addition, scenarios of consumption of coffee, tea and cocoa drink with milk/plant-based drinks and waste at household level, are presented. Tea, coffee and cacao beans have a lot in common. They are tropical perennial crops traditionally grown in the shade among other species, i.e. in agroforestry systems. Today, the production in intensive monocultures has negative impact on biodiversity. Re-introducing agroforestry practices may be part of the solution to improve biodiversity in these landscapes. Climate change will likely, due to changes in temperature, extreme weather events and increases in pests and disease, alter the areas where these crops can be grown in the future. A relatively high ratio of the global land used for coffee, tea and cocoa is certified according to sustainability standards, compared to other crops. Although research on the implications of voluntary standards on different outcomes is inconclusive, the literature supports that certifications have a role in incentivizing more sustainable farming. Coffee, tea and cocoa all contain caffeine and have a high content of bioactive compounds such as antioxidants, and they have all been associated with positive health outcomes. While there is a strong coffee culture in Sweden and coffee contributes substantially to the environmental impact of our diet, tea is a less consumed beverage. Cocoa powder is consumed as a beverage, but substantial amounts of our cocoa consumption is in the form of chocolate. Roasted ground coffee on the Swedish market had a climate impact of 4.0 kg CO2e per kg powder, while the climate impact of instant coffee powder was 11.5 kg CO2e per kg. Per litre, including the energy use for making the coffee, the total climate impact was estimated to 0.25 kg CO2e per L brewed coffee and 0.16 kg CO2e per L for instant coffee. Less green coffee beans are needed to produce the same amount of ready to drink coffee from instant coffee than from brewed coffee. Tea had a climate impact of approximately 6.3 kg CO2 e per kg dry leaves corresponding to an impact of 0.064 CO2e per L ready to drink tea. In the assessment of climate impact per cup, tea had the lowest impact with 0.013 kg CO2e, followed by black instant coffee (0.024 kg CO2e), black coffee (0.038 kg CO2e), and cocoa drink made with milk (0.33 kg CO2e). The climate impact of 1kg cocoa powder on the Swedish market was estimated to 2.8 kg CO2e. Adding milk to coffee or tea increases the climate impact substantially. The literature describes a high proportion of the total climate impact of coffee from the consumer stage due to the electricity used by the coffee machine. However, with the Nordic low-carbon energy mix, the brewing and heating of water and milk contributes to only a minor part of the climate impact of coffee. As in previous research, coffee also had a higher land use, water use and biodiversity impact than tea per L beverage. Another factor of interest at the consumer stage is the waste of prepared coffee. Waste of prepared coffee contributes to climate impact through the additional production costs and electricity for preparation, even though the latter was small in our calculations. The waste of coffee and tea at Summary household level is extensive and measures to reduce the amount of wasted coffee and tea could reduce the environmental impact of Swedish hot drink consumption. For the final evaluation of coffee and tea for the consumer guide, the boundary for the fruit and vegetable group was used. The functional unit for coffee and tea was 1 L prepared beverage without any added milk or sweetener. In the guide, the final evaluation of conventionally grown coffee is that it is ‘yellow’ (‘Consume sometimes’), and for organic produce, ‘light green’ (‘Please consume). The evaluation of conventionally grown tea is that it is ‘light green’, and for organic produce, ‘dark green’ (‘Preferably consume this’). For cocoa, the functional unit is 1 kg of cocoa powder and the boundary was taken from the protein group. The final evaluation of conventionally grown cocoa is that it is ‘orange’ (‘Be careful’), and for organically produced cocoa, ‘light green’.
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Romis, Monica, and Salo Coslovsky. Adoption and Diffusion of Green Innovation in Brazil: Eco-packaging for Consumer Goods and Tracking of Cattle in the Amazon. Inter-American Development Bank, November 2019. http://dx.doi.org/10.18235/0002017.

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Martin, Noémie, and Pierre-Olivier Pineau. Choosing to Pay More for Electricity: an experiment on the level of residential consumer cooperation. CIRANO, June 2022. http://dx.doi.org/10.54932/xdvi6385.

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Reducing energy consumption and carbon emissions are two cornerstones of the fight against climate change. Signaling negative externalities of individual consumption on the environment is at the heart of public policies, and usually materializes through an increase in the price of polluting good and services. However, social resistance typically arises when such policies are implemented. In this experiment, we are interested in testing the context in which individuals would be willing to pay more for electricity. We use the situation of Québec (Canada), where low-cost hydropower sold below market value, akin to a consumption subsidy, leads to high residential consumption. Increasing regulated prices closer to their market value would result in a direct welfare gain and free some green energy, reducing greenhouse gases (GHG) in other sectors. The choice to pay more is a prisoner’s dilemma, and we find in this framework that giving clear and transparent information on the consequences of the price increase induces a majority of people to choose to pay more. In addition to the economic benefit of the public good, the presence of the environmental benefit increases contributions. Participants with a more severe budget constraint tend to contribute less. These results are encouraging for the development of efficient energy policies reducing GHG emissions.
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Dong, Huanjiao, Changhyun Nam, and Young-A. Lee. Factors Influencing Consumers' Purchase Intention of Green Activewear. Ames: Iowa State University, Digital Repository, November 2015. http://dx.doi.org/10.31274/itaa_proceedings-180814-106.

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Kaadoor, Amani. Determinants of Green Purchase Intentions of Saudi Consumers. Portland State University Library, January 2000. http://dx.doi.org/10.15760/etd.7485.

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Bhatt, Parth, Curtis Edson, and Ann MacLean. Image Processing in Dense Forest Areas using Unmanned Aerial System (UAS). Michigan Technological University, September 2022. http://dx.doi.org/10.37099/mtu.dc.michigantech-p/16366.

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Imagery collected via Unmanned Aerial System (UAS) platforms has become popular in recent years due to improvements in a Digital Single-Lens Reflex (DSLR) camera (centimeter and sub-centimeter), lower operation costs as compared to human piloted aircraft, and the ability to collect data over areas with limited ground access. Many different application (e.g., forestry, agriculture, geology, archaeology) are already using and utilizing the advantages of UAS data. Although, there are numerous UAS image processing workflows, for each application the approach can be different. In this study, we developed a processing workflow of UAS imagery collected in a dense forest (e.g., coniferous/deciduous forest and contiguous wetlands) area allowing users to process large datasets with acceptable mosaicking and georeferencing errors. Imagery was acquired with near-infrared (NIR) and red, green, blue (RGB) cameras with no ground control points. Image quality of two different UAS collection platforms were observed. Agisoft Metashape, a photogrammetric suite, which uses SfM (Structure from Motion) techniques, was used to process the imagery. The results showed that an UAS having a consumer grade Global Navigation Satellite System (GNSS) onboard had better image alignment than an UAS with lower quality GNSS.
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