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Abu, Hasan Zuha. "Interpreting green consumer behaviour : an exploratory examination of Cardiff consumers." Thesis, Cardiff University, 2011. http://orca.cf.ac.uk/24494/.
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Despite the popularity of consumers‘ environmental behaviour choices, little research has been forthcoming which analyzes green behaviour across different situations in a systematic way. A particularly relevant stream of research to explain the situational effect on consumer environmental behaviour is the Behavioural Perspective Model (BPM). A key insight of the BPM is of the anticipated benefit consumers acquire and the impact of the environment that surrounds consumer choice. The aim of the research is to interpret consumer environmental behaviour across different situations in a systematic way by using the BPM. Due to the exploratory nature of the study, a mixed method approach was used among Cardiff consumers. The first study involved standardized open-ended interviews (N=30). Panel experts were also invited to take part in the BPM Contingency Definition Test. The second studies were conducted via survey (N=200), which provided data on 1,600 consumer situations. The findings from the consumers‘ verbal responses to descriptions of eight consumer environmental situations confirm the predictions raised by the BPM interpretation of consumer choice. Mehrabian and Russell‘s affective (Pleasure, Arousal, Dominance) and behavioural variables (Approach and Avoidance) showed significant main effects. The one-way ANOVA and Tukey‘s HSD analysis provide support for the patterns of the affective and behavioural variables for the BPM contingencies categories. Furthermore, the actual differences in the variables means scores of the groups were large (eta squared = between 0.1 and 0.4). The discriminant analysis justified the predicted capability of the BPM. Two-way interaction effects between affective variables were also identified. In summary, this study shows that the application of the model is not only empirically limited to familiar themes of consumer research but also applicable to different consumer environmental behaviours.
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Cometa, Lisa. "Consumer Beliefs About Green Hotels." Kent State University / OhioLINK, 2012. http://rave.ohiolink.edu/etdc/view?acc_num=kent1331918204.
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Rasool, Lana, and Lisa Eriksson. "Keen to be green? Consumer perceptions of green advertising in the skincare industry : Consumer perceptions of green advertising in the skincare industry." Thesis, Mälardalens högskola, Akademin för ekonomi, samhälle och teknik, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-48513.
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Date: 2020-06-09 Level: Master thesis in Business Administration, 15 cr Institution: School of Business, Society and Engineering, Mälardalen University Authors: Lisa Eriksson (91/08/31) Lana Rasool (97/02/23) Title: Keen to be green? Consumer perceptions of green advertising in the skincare industry Tutor: Konstantin Lampou Keywords: Green advertisements, green perceived risk, green trust, green skincare, green marketing, green content. Research- questions: How do consumers perceive green content in advertisements? What aspects create perceptions of trust? What aspects create perceptions of risks? Purpose: The purpose of this study is to explore how consumers perceive green advertising practices in the skincare industry and what aspects affect perceptions of trust and risks. Method: The study was conducted through a qualitative approach by performing focus groups. Data was analyzed through a thematic analysis. Conclusion: The research indicate that there are several aspects that lead to consumer perception of trust and perceived risk when consumers view green advertisements. Six main themes that included different aspects were identified.
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Vervliet, Bruce Morton. "A model for green product purchasing behaviour." Thesis, Nelson Mandela University, 2016. http://hdl.handle.net/10948/13636.
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The global warming phenomenon and its environmental impacts have seen the emergence of the green consumer who has become more aware of their power of demand through their consumption choices as they express their own attitudes, values, thoughts, feelings and behaviours in this regard. Organisations have taken cognisance of these trends and taken steps to exploit the opportunity by developing goods and services aimed at meeting the demands of the new consumer. This, in spite of the fact that knowledge of the variables, specifically green consumer profiles, awareness, knowledge and trust in influencing purchasing behaviour remains incomplete. The purpose of this treatise was to determine a clearer understanding of the relevance of these variables to enable marketers to craft more effective marketing strategies, thereby unlocking the profit potential of the green consumer. A model for green product purchasing behaviour was proposed based on extant literature and an empirical evaluation. An empirical analysis was conducted on a sample of 597 consumers over the age of 18 within the Fast Moving Consumable Goods (FMCG) sector in South Africa. The main goal was to establish the relationships of the hypothesised model between the independent variables of green consumer profiles, green product trust, green product awareness and green product knowledge with the dependant variable green product purchase behaviour. There was a high prevalence of African and European female respondents in the 26 to 55 age group, living and working in the coastal areas of South Africa, predominantly Port Elizabeth, earning an income between 10 000 and 30 000 rand per month. The sample was consistent with the psychographic profile of the green consumer as described in the literature, which is characterised as a consumer that takes personal responsibility for environmental solutions, who believes they can make a contribution to solving environmental issues, incorporates green living into daily lives, considers environmental issues when making purchasing decisions, is knowledgeable of, deliberately seeks out and is prepared to pay a premium for environmentally friendly products. When analysing the relationships and the significances of the differences of the independent variables to the dependant variable in the hypothesised model, it was established that the independent variables green consumer profiles, green product awareness and green product trust were significantly related to the dependent variable. A MODEL FOR GREEN PRODUCT PURCHASING BEHAVIOUR green product purchase behaviour. This was in line with and supported the reviewed literature in this regard. It was also established that green product knowledge did not reflect any significant relationship to green product purchase behaviour. This finding did not correspond with the literature as significant relationships with green product knowledge and general environmental behaviour including green product purchase behaviours have been established therein. The findings further demonstrated that the independent variable green consumer profiles displayed the most significant relationship to green product purchase behaviour, followed by green product awareness and then green product trust. When considering the significance in the differences in strengths of these relationships it was noted that although green product awareness and trust may influence green product purchase behaviours it was a combination of psychographic variables reflecting a consumer’s general attitudes and beliefs towards the green agenda that displays the most significant relationship to green product purchase behaviour. Despite the fact that the study was limited to the South African FMCG sector, the profile of the green consumer in the literature was dated, the cause and effect relationships between the variables were not tested and the fact that the hypothesised model was limited to only four independent variables, the above findings may, from a marketing perspective, have practical application for marketing strategies aimed at increasing green product purchasing behaviour. The results imply that directing green marketing initiatives to consumers that are most inclined to purchase and consume green goods or services being those that fall within the biographical and psychographic parameters outlined in this treatise will result in the desired outcomes. Furthermore, marketers should also pursue initiatives that are known to support and increase the amount of green product trust that consumers have in green products, green communications and the organisation. Marketers can also benefit from well formulated green awareness campaigns as the success of these campaigns will yield greater green product awareness which could increase green product purchase behaviours and purchases of green products still further.
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Fan, Haofu, and Lin Zeng. "Implementation of Green Marketing Strategy in China : A Study of the Green Food Industry." Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-9398.
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Title: Implementation of Green Marketing Strategy inChina - A Study of the Green Food Industry Research Aim: Our research aim is to explore factors which influence Chinese consumers’ behavior, analyze marketing strategies of company we interviewed according to four Ps of conventional marketing mix, and finally put forward our own opinions about how green food companies use four Ps of conventional marketing mix to implement green marketing strategy in green food industry in China. Methodology: This thesis studies green marketing of green food industry inChina from two aspects, consumers and company we interviewed by conducting a mixed methods research. Quantitative and qualitative data are simultaneously from consumers and company though questionnaires and interviews survey respectively. Conclusion: Based on the analysis on Chinese consumers and the empirical materials collected from our interview with a green food company we draw some implications on how to implement green marketing strategy in the industry of green food inChina. As the factors which influence Chinese consumers’ behavior and characteristics between green agricultural products and green processed food are different, green marketing strategies of the two kinds of products should be implemented by different ways.
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Stita, Ayham, and Abdulmoaz Alkhayyat. "Consumer behavior towards green cosmetic products in Sweden." Thesis, Mälardalens högskola, Akademin för ekonomi, samhälle och teknik, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-54370.
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Date: 2021-06-02 Level: Bachelor Thesis in Business Administration, 15 hp Institution: School of Business, Society and Engineering, Mälardalen University Authors: Alkhayyat Abdulmoaz (97/01/01), Stita Ayham (93/06/18) Title: Consumer Behavior towards green cosmetic products Tutor: Michela Cozza Keywords: Green products, purchase intention, eco-awareness, green cosmetic products, consumer behavior Research question: What are the factors influencing consumer purchasing choices when choosing green cosmetic products over synthetic cosmetic products? Purpose: To study the consumer behavior towards green products by analyzing the attitudes of customers choosing to purchase organic cosmetics and to further investigate the factors that affect their purchasing behavior. Method: This research followed a quantitative approach with a deductive reasoning, done by conducting a survey to collect primary data and interpret the results in order to reach a reasonable conclusion. Conclusion: It was found that green cosmetic products are important in reaching the various needs of customers as consent remaining environmentally friendly and sustainable is concerned. There are possible factors that impact consumer behavior, such as the social influences and eco-awareness, causing a change in buying behavior and attitudes.
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Tate, Kelly. "Influencing green consumer choice through environmental goal activation." Thesis, University of Manchester, 2015. https://www.research.manchester.ac.uk/portal/en/theses/influencing-green-consumer-choice-through-environmental-goal-activation(0cc2e7b3-279b-4305-800a-996e32b5e019).html.
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Today the world faces some of the most unprecedented environmental challenges ever seen. Many of these challenges are driven by human behaviour. Subsequently, solutions involving human behavioural change are essential to mitigate the environmental threats faced. Although many people express concern about environmental issues and report intentions to engage in pro-environmental activities, often these two factors do not align with behaviour. One possibility for this discrepancy is that environmental goals are not always salient during decision-making contexts. Based on theories which propose that goals can be automatically activated, this thesis aims to investigate whether environmental goals can be automatically activated to produce pro-environmental goal consistent behaviour. It also aims to explore some of the psychological mechanisms involved in the pursuit of environmental goals. These aims are explored across five quantitative experiments which form the three empirical chapters of this thesis. The first empirical chapter comprises three experiments which examine whether environmental goal priming influences environmental behaviour and whether goal pursuit is driven by changes in the automatic evaluation of goal relevant objects. The second empirical chapter investigates whether environmental goal priming enhances attention to environmental product labelling. Lastly, the third empirical chapter explores the efficacy of behavioural feedback as a tool to enhance environmental behaviour. The findings from this thesis reveal that environmental goals can be automatically activated and that this can lead to behaviour consisted with the primed goal. Environmental goals also exhibit features typical of goal pursuit, such as persistence over time. This thesis also provides evidence that environmental labelling is partly goal-dependent, as participants who report stronger motivation to protect the environment devote greater eye gaze towards environmental labelling. Finally, this thesis provides evidence that negative feedback is an effective tool in promoting compensatory environmental behaviour. A key conclusion of this research is that while environmental goals are important, to be effective in promoting pro-environmental behaviour they must be salient during decision-making. Techniques which focus on activating environmental goals may therefore be an important tool to facilitate more sustainable consumer behaviour.
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Naderi, Iman. "Social Exclusion and Green Consumption." Thesis, University of North Texas, 2013. https://digital.library.unt.edu/ark:/67531/metadc500062/.
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Social exclusion has garnered much attention from researchers across the social sciences, especially among social psychologists. However, given the fact that social relationships and consumption are two of the central activities in daily life, there is surprisingly little research on the impact of social connection threats within the realm of consumer behavior. This study examines the effect of social exclusion on proenvironmental behavior and green consumption. More precisely, the objectives of this study are threefold. The first objective is to examine whether the findings in social psychology literature on how excluded individuals respond to exclusion when they are exposed to proenvironmental consumption behavior. The second objective of this research is to find the underlying mechanism and to rule out some of the possible explanations (e.g., mood) for this effect. The final objective of this study is to establish some of the boundary conditions (individual differences and situational factors) for the proposed effect. The hypotheses of this study were developed based on two main theoretical bases borrowed from social psychology literature: empathy-altruism hypothesis (Batson 1991) and social reconnection hypothesis (Maner et al. 2007). Overall, it was proposed that while social exclusion decreases individuals’ inclination to engage in proenvironmental activities, socially excluded people are motivated to use green consumption behaviors to establish new social bonds with others. These propositions were tested and supported across four experiments. Across these experiments, the findings demonstrated that social exclusion causes people to express lower tendency to engage in proenvironmental behaviors. The findings also consistently suggest that mood does not explain why social rejection leads to negative environmental outcomes. Additionally, social exclusion appears to cause a temporary absence of empathic concern toward others, which leads to less green behavior with altruistic motivation. Further, the role of emotional empathy as a boundary condition was tested in this study and the findings indicate that experiencing social exclusion does not negatively impact proenvironmental behavior in highly empathetic individuals. Finally, this investigation showed that when a proenvironmental behavior is perceived as an opportunity to reconnect and positive social feedback is expected from peers, socially excluded participants favor products that signal to their peers that they too are concerned about environmental issues. In addition to its contributions to consumer research and marketing, this work provides several practical implications. For instance, as established in this study, green products by default are not perceived by excluded individuals as tools that facilitate social reconnection. However, when such products are positioned properly, such individuals tend to capitalize on the social acceptability of their behavior to help them fulfill their threatened need for affiliation. The implication here is that marketers should attempt to customize their promotional strategies accordingly and direct the consumer’s attention to this covert benefit of green products.
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Umberson, Kirsten Kinley Tammy. "Environmentally-friendly purchase intentions debunking the misconception behind apathetic consumer attitudes /." [Denton, Tex.] : University of North Texas, 2008. http://digital.library.unt.edu/permalink/meta-dc-9728.
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Lundin, Linnéa. "GREEN SKEPTICISM : How green intentions can lead to brown choices." Thesis, Luleå tekniska universitet, Institutionen för ekonomi, teknik, konst och samhälle, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-85606.
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Although much is known about the conscious consumer, very little is known about green advertising. Given the growing attention placed on environmental issues and the heavy reliance of the consuming public on mass media, the dire lack of credibility in green advertising is in a shocking state. In fact, there has been a pronounced increase in green messages in advertising since the 1960s. This increase in green messages does not inherentlymean that there is a favorable consumer brand attitude formation. Instead, consumers have become increasingly skeptical of the environmental claims made by some of these organizations. The existence of consumer skepticism, together with perceived deception, hashad a negative impact on credibility. The purpose of this essay is to understand how marketing efforts on product labels thathighlight environmental, social and ethical problems (known as green product labels) might increase the customers' skepticism. The chosen method to conduct the data collection was a survey. The survey was distributed through online forms through facebook and other socialmedia platforms and thus limited to focus on the consumers of a more connected kind, mainly those who partake in social media on a daily basis. Results show that the consumers are skeptical towards green efforts and green product labeling, but the perception of green labels are not directly influencing the amount of skepticism as these notions seem to come from outside sources. While not directly influenced by product labels the increase in skepticism towards these kinds of ads displaying green efforts implicates both practical and theoretical relevance. Consumers are becoming more aware of false claims and companies need to be aware of what influences consumer skepticism to be able to better match their ads with the target audiences.
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VILLBERG, KARIN, and KARIN HULTIN. "Fast, green and conscious." Thesis, Högskolan i Borås, Institutionen Textilhögskolan, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-17373.
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In this study we have examined young consumers thoughts and opinions regarding how green marketing is used in the fast fashion industry. Previous studies in the topics of fast fashion shows that the concept is increasing at the same time as the demand for sustainable products are greater than ever before. Companies uses green marketing in order to meet the demand for sustainable products, but green marketing is often used in a wrong way and products are marketed as more green than they are. We wanted to see consumers understanding of green marketing campaigns from fast fashion companies and how they perceive "green" in messages. Also thoughts and opinions about sustainability strategies and green products have been discussed in order to meet our purpose to see how young consumers perceive green marketing in the fast fashion context? Our study is based on a qualitative research and two focus groups were used for the collecting of empirical data. A previous field study about consumers responsibility toward fast fashion has additionally has been used as both inspiration to the chosen topic and the results has been used for problem discussion and in the discussion chapter in this study. The theoretical framework contains of the parts fast fashion, consumer behaviour, sustainability, green marketing and green campaigns. All parts are chosen to its relevance to the issue and are discussed from a fashion perspective. Results from our study shows that young consumers in age of 20 to 30 years old don't perceive green marketing. The connection between fast fashion and green marketing is unclear and consumers don't relate fast fashion with sustainability. Young consumers low knowledge about green marketing and sustainability in the fast fashion context is a reason why they don't care about the environment when buying clothes. Our study further shows that consumers associates sustainable collections with limited assortments, unattractive and expensive products and therefore prefer other products. Finally this study shows that consumers want green marketing to communicate a clearer message to understand the advantages of buying green.Program: Master Programme in Fashion Management
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Awan, Usama, and Raza Muhammad Aamer. "“What are the main factors that influence consumers in their choice of green energy company over the conventional energy”? : “The role of green marketing in development of consumer behavior towards green energy”." Thesis, Mälardalens högskola, Akademin för hållbar samhälls- och teknikutveckling, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-9760.
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Purpose: The purpose of this thesis is to study the factors affecting consumers while taking decision towards electricity providing company. Theoretical Frame work This academic work starts by presenting the background information of energy market, and then presents concept of green marketing, social responsibility, green energy, and consumer behavior in literature review. In conceptual frame work authors adopt consumer decision model, and strategic model which will answer research question and strategic question respectively.. Methodology /Research Limitations Primary data collected through questionnaire. Quantitative method will be used for analysis of the data. Sample size is limited and research findings are presented in the papers. This study examines few factors influence on consumer in decision making, further researcher needed to study and examine the consumer behavior including more factors. Findings/ Analysis/Recommendation Lower Price, Quality of Service and, Green Marketing efforts influence and develop the consumer behavior towards choosing the green energy. Survey result shows that consumers are willing to pay more for sustainability of environment, but they perceive that the price of green energy is high as compared to the conventional energy. For developing awareness in consumers mind companies should use advertisement and positioned themselves as a socially responsible. Key word: Green Energy, Green Marketing, Green. Consumer Behavior, Consumer Decision. Social Responsibility Paper Types: Master These Academic workThesis Project for ” Tobias Project ”
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Oliver, Jason D. "Increasing the adoption of environmentally friendly products : who are the non-adopters, and what will get them to buy green? /." View online ; access limited to URI, 2007. http://0-digitalcommons.uri.edu.helin.uri.edu/dissertations/AAI3277001.
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Jakobsen, Emma, and Maja Svensson. "The Green Consumer : A Study of Income and Organic Consumption." Thesis, Jönköping University, Jönköping International Business School, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-1264.
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Organic consumption is currently experiencing a boom of sales on the Swedish and international market. Whether this occurrence is a contemporary trend or if it will prove to be sustainable in the future, the demographics of the so-called ‘green consumer’ are of great interest for economic agents on markets such as foods and textiles. Therefore, the writers have chosen to highlight this topic by focusing on the relation between income and purchase of organic products.. Economic data for the Swedish market has been gathered and analyzed through various statistical and macroeconomic perspectives, where the basis has been Kelvin Lancaster’s models of consumer choice theory. The results showed that income does not generally have a direct effect on the choice of purchasing an organic good in Sweden, although it cannot be fully dismissed when discussing the demographics of the green consumer. Other factors are of importance as well, including education, marital status and geographical location. The study of the green consumer is a rather new area and this study, along with its previous counterparts, has proved it difficult to draw any firm conclusions regarding the characteristics of the organic consumer. Therefore, future studies within this area will have plenty to discover about a subject of increasing interest and importance on the market.
Ekologisk konsumtion upplever för närvarande en försäljningsboom på den svenska och internationella marknaden. Oavsett om detta är en tillfällig trend eller om det kommer bestå såväl i framtiden, är demografierna av de såkallade ’gröna konsumenterna’ av stort intresse för ekonomiska agenter inom marknader såsom textil och dagligvaror. Därför har författarna valt att framhäva detta ämne genom att fokusera på relationen mellan inkomst och inköp av ekologiska produkter. Ekonomisk data för den svenska marknaden har samlats in och analyserats genom olika statistiska och makroekonomiska perspektiv, där basen har varit Kelvin Lancasters modeller av konsumentteori. Resultaten har visat på att inkomst generellt inte har en direkt effekt på valet att köpa en ekologisk vara i Sverige, även om denna faktor inte helt kan uteslutas när demografier av den gröna konsumenten diskuteras. Andra faktorer har också betydelse, däribland utbildning, civilstånd och geografisk lokalisering. Studier om den gröna konsumenten är ett relativt nytt område, och denna kandidatuppsatsen har, tillsammans med föregående rapporter inom ämnet, funnit det svårt att dra några fasta slutsatser om den ekologiska konsumentens karaktärer. Därför kommer framtida studier inom detta område ha mycket att upptäcka om ett ämne av ökande intresse och angelägenhet på marknaden.
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Fraß, Sarah, and Luana Walter. "Sustainability Sells : Appeals driving Consumer Engagement of Green Skincare Brands." Thesis, Jönköping University, IHH, Företagsekonomi, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-52951.
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Background: Sustainability within the skincare industry is an important theme in marketing research. Sustainability sells, but it is necessary to understand how brands can drive consumer engagement on Instagram by using certain appeals. As social media has revolutionized the way consumers interact with brands, engaging online today represents a fundamental factor for a company’s success. Consequently, this study explored in particular CBE of green skincare brands with regards to female European millennials. As we were the first to research the context of three highly relevant fields in today’s time, which are sustainability, Instagram and skincare in the European setting, we contribute with new significant findings. Purpose: The purpose of this study was to understand which appeals drive millennial’s CBE of green skincare brands on Instagram. Thus, particularly green company-created content was examined. Method: The method chosen to answer our study purpose was semi-structured interviews. Therefore, 18 female European millennials have been interviewed to understand their thoughts and opinions concerning our purpose. Hence our study was based on an interpretivist philosophy while an inductive approach was followed. In addition, deductive elements loosely framed this qualitative study, given existing literature in respective fields of this research. Finally, we concluded this study with a conceptual framework, created upon our empirical findings. Conclusion: The results show that in specific three different types of appeals could be identified to drive CBE of green skincare brands on Instagram. These are Affective, Identification, Spokesperson & Trust as well as Factual. With regards to our CBE conceptualization, these three themes all drive CBE to a different extent in terms of cognitive processing, affectionand activation. All in all, this study could identify Affective to be the most relevant appeal in terms of driving CBE as well as affection being the only CBE dimension, which can be driven by all three themes. Green skincare brands can use these findings to understand which appeals drive engagement while also raising awareness around sustainability-related topics.
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Makhutla, Esther Nthabiseng. "The impact of fast moving consumer goods on green consumerism." Thesis, University of Zululand, 2014. http://hdl.handle.net/10530/1391.
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A thesis submitted to the Faculty of Arts in fulfilment of the requirements for the Degree of Masters in Communication Science in the Department of Communication Science at the University of Zululand, South Africa, 2014.Manufacturers, wholesalers and retailers of Fast Moving Consumer Goods (FMCG) have a social responsibility towards their consumer’s environment. Fast Moving Consumer Goods are consumed on a daily basis and their by-products are often discarded incorrectly, impacting negatively on the environment. However, many companies are beginning to take steps towards ensuring that their products are manufactured according to environmentally friendly conditions. The responsibility should not just be placed on labels, but consumers should be properly educated and guided on how to dispose of a product’s packaging such as bottles, cans and plastic bags. Producers, as well as retailers, of FMCG have an ethical responsibility towards their consumers. It has become fashionable and politically correct for FMCG companies all over the world to publicise themselves as “green companies.” However, the materials used in the packaging of these products are most often found thrown in streets and other open areas in the community. This research investigates the impact that FMCG have on the community’s green space and how companies and retailers can effectively communicate their green consumerism initiatives and demonstrate their CSR for both the environment and their consumers. This study revealed that 53.99% of the respondents do not recycle the unused packaging of goods. The primary reason was that recycling is inconvenient. The other conspicuous reason was lack of knowledge of recycling. Apart from that, they also mention that they do not have recycling bins in the community; they have not enough space in their yard and for the fact that they are not getting any incentives. This study focuses on how companies can assist in saving our planet by embracing the concept of green consumerism holistically. Further, the study exposes challenges faced by companies and social organisations with regard to green consumerism. It also tackles existing initiatives of entrenching green consumerism and the study goes on to offer suggestions and recommendations to effectively embrace green consumerism in a global society.
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Memar, Noushan, and Syed Ayub Ahmed. "Determinants which Influence the Consumers’ Green Purchasing Intention : “AN EMPIRICAL STUDY OF CONSUMERS’ BUYING INTENTION TOWARD ECO FRIENDLY PRINTERS IN THE SWEDISH MARKET”." Thesis, Mälardalens högskola, Akademin för hållbar samhälls- och teknikutveckling, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-14976.
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Young et al.(2009) report a gap in customers’ buying habits which is referred to a value action gap. This value action gap is typically where customers are concerned about environmental issues but have a hard time interpreting it when making a purchase. In the same way, Peattie and Crane (2005) report that there has been a slight growth on green purchasing since 1990, they also identified a significant gap between concerns and actual purchasing among customers. Datta (2011) states, it is important to increase people’s environmental awareness and consciousness, because as customers, they can impact the environment through their positive purchasing decisions. Datta (2011) further argues that the growing number of customers and consumers who prefer and are willing to buy Eco-friendly products are creating opportunities for businesses that are using “Eco-friendly” or “environmentally friendly” as a component of their value proposition . Considering the fact that printers produce carbon foot prints (Lubick, 2007), the authors have decided to conduct their research on the consumers’ purchasing gap towards Eco printers in Swedish market. Thus, the purpose of this study is to identify and analyze the factors which can influence consumers’ green purchasing intention. More specifically, it aims to find and analyze the factors that can influence consumers’ green purchasing intention towards buying an Eco printer in the Swedish market. Therefore, the following research question has been formulated: What factors can influence the consumers’ green purchasing intention towards buying environmentally friendly printer? In this thesis both primary and secondary data have been used to establish its findings. A questionnaire of 201 respondents was analyzed to answer the research question. In conclusion the authors h found that there are several determinants which can influence the green purchasing intentions. Among these determinants, green knowledge and Eco literacy, attitude and green belief, environmental laws and guidelines and willingness to pay are indentified as strong influencing factors while demographics found as less stronger factor. However, subjective norms and social influence found as a weak one.
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Wagner, Sigmund A. "Environmentally-oriented consumer behaviour : a cognitive study with implications for communications management." Thesis, University of Oxford, 1996. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.319031.
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Donata, Navickiene, and Kristina Jovanovic. "Green Consumer Behavior : Gender Differences In Willingness To Eat Less Meat." Thesis, Högskolan Kristianstad, Sektionen för hälsa och samhälle, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-15755.
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Unsustainable meat consumption contributes to climate change. That is why consumers are advised to behave in an environmentally responsible manner and reduce their consumption of meat products. When it comes to willingness to reduce meat consumption, differences between female and male consumers have been identified. The purpose of this dissertation is to investigate what motivating factors influence consumers' decision to reduce the consumption of meat products, and what is determined by influence of gender differences. Furthermore, the results of the analysis will help to find if consumers are willing to reduce meat consumption and if there are any similarities or differences between gender and their values towards meat consumption and the reduction of it. In order to get a deeper understanding of gender values towards reduction of meat consumption, a quantitative method and explanative design were applied and data was collected using online focus groups, male and female students from Kristianstad University. The results show that most of the respondents are willing to reduce the consumption of meat. Moreover, there were observed that some of the masculine attributes were more concerned about ethical issue such as animal welfare, meanwhile feminine - health issues and food safety. This thesis has laid a good foundation for possible future research about gender and sustainable meat consumption. Moreover, potentially it might help marketers to adopt their strategies to suit the nutritional needs of the different genders
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Frederiks, Kelli. "Green consumerism : social identity and the theory of planned behaviour /." [St. Lucia, Qld.], 2006. http://www.library.uq.edu.au/pdfserve.php?image=thesisabs/absthe19774.pdf.
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Pleming, Katrina Janelle. "Consumers' perceptions and attitudes towards firms' green marketing initiatives: How do they influence green consumption?" Thesis, Queensland University of Technology, 2016. https://eprints.qut.edu.au/93575/1/Katrina_Pleming_Thesis.pdf.
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This thesis examines green marketing and green consumption behaviours addressing limited understandings about how consumers interpret their green consumption behaviour in their everyday lives; what motivates people to purchase green products, and what barriers exist to this behaviour. Findings reveal that enhancing green consumption through green marketing depends on consumers' enthusiasm to engage in green practices and green behavioural influences. The research supports the need for qualitative research to provide rich insights into relationships between consumer behaviour, green marketing and green consumption and builds a stronger knowledge foundation by introducing social practice theory into the marketing discipline.
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Moreo, Andrew. "Green Consumption in the hotel industry a an examination of consumer attitudes /." Access to citation, abstract and download form provided by ProQuest Information and Learning Company; downloadable PDF file, 67 p, 2008. http://proquest.umi.com/pqdweb?did=1597631261&sid=16&Fmt=2&clientId=8331&RQT=309&VName=PQD.
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Gustafsson, Hannah, Lawko Karim, and Fuglerud Helmie Säll. "Value Enhancers and Inhibitors for Green Purchasing Behavior : Attitudes towards green products within the food industry among young Swedish consumers." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-44087.
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Abstract Problem: Food consumption represents the largest contributor to climate change in Sweden, with activities that contribute to excess waste and greenhouse gas emissions. Although studies indicate positive attitudes towards green purchasing behavior among young Swedish consumers, inconsistency between green purchasing intent and actual behavior have been noticed. Purpose: The purpose of this qualitative research paper was to understand and identify underlying enablers and inhibitor to green purchasing behavior amongst young Swedish adults. Furthermore, the authors sought to understand the inconsistency between purchasing intent and actual purchasing behavior, of young Swedish consumers. Method: To answer the research question a qualitative research was conducted with a deductive approach. Focus groups with semi-open interview questions were used to collect empirical data. The target group for this research were young Swedish adults between the ages of 20-26. Conclusion: This research identified knowledge as the main inhibitor and enhancer of green purchasing behavior, as well as other factors that can be traced back to the amount and accessibility of knowledge. It was also concluded that companies have failed in delivering their green marketing strategies, as young consumers display confusion and mistrust towards green products.
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De, Jager JNW. "Environmental Concern and the theory of planned behaviour: Identifying the green consumer." Master's thesis, University of Cape Town, 2009. http://hdl.handle.net/11427/4843.
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Since the 1980's environmentalism has developed into a major worldwide movement with concern for the environment having grown exponentially over the last two decades. With this change in thinking there have been corresponding shifts in consumer attitudes with many stating they are willing to pay more for eco-labelled products and services. With the increase in consumer demands on protection of the environment and businesses becoming aware of their responsibility towards the objective of sustainability, retailers and manufacturers have moved beyond simply addressing environmental regulatory issues and are introducing alternative products that could be classified as ecofriendly. However, at present, businesses find it difficult to predict consumers' reaction towards these products with a degree of accuracy that is necessary to enable the development of new targeting and segmenting strategies. This presumably has contributed towards several failures in green products development (D'Souza et al, 2007). This study tested whether the Theory of Planned Behavior (TPB; Ajzen, 1991) explains consumers' intention to purchase eco-friendly products (EFPs). The researcher extended the TPB by including environmental concern in the model. The aim is to test whether this construct directly influences people's attitudes towards the purchase of these products. Furthermore, the study investigates whether consumers' search for information on EFPs and whether their price/quality sensitivity may also affect their intention to purchase these products. The respondent base is then divided by means of demographic segmentation in order to determine whether attitudes towards and intention to purchase EFPs differ between age, income and gender groups. A survey was conducted among 100 customers of a well-known retailer, known for its selection of EFPs. The data obtained was analysed using SPSS software. The results found the TPB to be valid within an environmentally responsible purchase decision framework and that environmental concern does influence consumer attitudes towards the purchase of EFPs. This is in line with the findings of De Groot & Steg (2007) and Bamberg (2003) which also found that ii environmental concern should not be seen as a direct determinant of behaviour, but an important indirect one. The emphasis should thus be on increasing consumers' level of environmental concern and then identify those consumers with favourable attitudes towards EFPs, rather than identify green consumers solely on the basis of environmental concern. Furthermore, the study found that consumers' search for information and trust in product labelling affect their intention to purchase these products. This study suggests that the consumer ought to be educated on the differences between EFPs and regular products by means of advertising and label information. It also emphasises the need for claims made about EFPs to be substantiated. With regards to price and quality sensitivity, the results show that both these constructs affect consumers' attitudes towards and intention to purchase EFPs. Consumers will not readily buy an EFP if it is somewhat more expensive than a regular product and they are even less likely to purchase such a product if it does not meet the same quality standards. With regards to demographic segmentation, the results show that women are more environmentally concerned than men and also have a greater intention to purchase EFPs in future. There is no difference between age groups in terms of their attitudes and intention to purchase EFPs but those aged 41-60 have greater volitional control over the purchase of these products as they are better able to afford them. Similarly, income groups show no difference in attitudes and intention but higher incomes groups have greater volitional control over the purchase of EFPs. Nevertheless, there was no difference found between age and income groups in terms of their price sensitivity. This brings into question the effectiveness of the premium pricing strategy currently employed by many manufacturers of EFPs as it seems that people with higher incomes, even though they are better able to afford EFPs, are not more willing to purchase these products if priced higher than regular products.
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Lago, Rachele <1996>. "Consumer food choice and preference for green packaging: results from a survey." Master's Degree Thesis, Università Ca' Foscari Venezia, 2021. http://hdl.handle.net/10579/19216.
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Sustainability is at the top of the international agenda in every aspect: social, economic and environmental. Nowadays, the most important emblem that is widely discussed for its consequences in the environment is food packaging. While plastic is subject to a reputational crisis, a new field of comparison between brands and consumers is opening up, where environmental sustainability and packaging, which is its most immediate representation, become important drivers of choice.
This paper is conceived with the purpose of investigating in depth the role of packaging in relation to environmental issues, an increasingly important aspect called upon to perform an educational function that can influence the consumer behavior. Packaging is in fact an essential component in the definition of a product and it is what the consumer notices at first sight at any point of sale. For these reasons it is necessary to understand what is changing and how these changes are perceived by consumers. Therefore, interpret how to translate their attention into a real contribution that might become truly meaningful.
In this perspective this paper will be developed in three chapters. The first will highlight the limitations brought by the linear model, the key principles of the circular economy and the regulatory context within which institutions, businesses and consumers are called upon to intervene. Subsequently, the second chapter will analyze the relevance of sustainability within the modern market with a deep focus on the drivers that today push consumers to choose one product over another. Finally, the third chapter will define and discuss, through the survey’s results for the Italian consumers, what are the influences of sustainable packaging on food spending, what are the criteria for consumer choice and what is the most widespread representation of the term "green packaging".
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Akter, Khalida. "Factors affecting consumers green purchase intention towards ecological products: ICA supermarket in Sweden." Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-32283.
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Title: “Factors affecting consumers green purchase intention towards ecological products: ICA supermarket in Sweden”. Level: Master degree thesis in Business AdministrationAuthor: Khalida Akter Supervisor: Zahra AhmadiExaminer: Maria Fregidou-Malama Aim: The aim of this study is to investigate how consumer trust, eco-branding and green marketing strategy influence consumer purchase intention towards ecological products. Method: The qualitative method and inductive approach have been used for this research. The primary data have been collected through face to face interview and the secondary data have been used through scientific journals and the internet. Findings: The results show the important factors that can promote green marketing towards ecological products are; consumer trust, green trust, eco-label trust, eco-branding, green pricing, green advertising, green design and green promotion have a strong relation with each other. The study also shows that consumer purchase intention can be increased by giving sufficient information regarding ecological products, by increasing awareness, credibility, by reducing the perceived risk of the products, brand uniqueness, by advertising the products through the company magazines, billboards and posters outside of the supermarket, by raising awareness of customer health. Brand loyalty is also an important factor to create a long-term relationship with customers and it can be created by the fair price perception among the customers. The main promotional issues have been found for this study is customer health and climate change. The study also shows that price doesn’t affect on consumer purchase behaviour. Suggestions for future research: This study helps to understand how to promote green marketing for ecological products. For further study, the author suggests to investigate if there is a relationship between green marketing, consumer trust, eco-branding as well as a green marketing strategy. The future study will help to research on green marketing for ecological products. Contribution: This study has identified elements to promote green marketing and factors that can help to increase consumers purchase intention. The author hopes that the findings of this study will help companies to create their consumer purchase intention. The study has contributed to the theory and to the managers by investigating the factors affecting on green marketing. Keywords: Green marketing, Consumer trust, green trust, Eco-branding, Green marketing strategy, consumer purchase intention.
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Morel, Magali, and Francis Kwakye. "Green marketing: Consumers´ Attitude towards Eco-friendly Products and Purchase Intention in the Fast Moving Consumer Goods (FMCG) sector." Thesis, Umeå universitet, Företagsekonomi, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-59596.
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The research study is on the green marketing but specifically on consumers’ attitudes and purchase intention of eco-friendly products. It has been the global concern for the purpose of the preservation of the polluting and degradation of environment. Many studies have been done on the green marketing exploring the importance of the topic and relationship to the attitude and purchasing behavior of the consumers of eco-friendly products. Through the vital information provided by the expertise, competent and experience researchers, companies have understood the importance of green marketing in order to produce eco-friendly products and these provided much rich information for the literature studies of the thesisThe objective of this research was looked into and explored the influencing of the four traditional marketing-mix elements, satisfaction and word of mouth (WOM) on attitude and purchasing intentions of consumers on eco-friendly products specifically fasting moving consumer goods (FMCG) or non-durable ones. The purpose of the study was to obtain information from consumers’ point of view. Furthermore, one perspective of the study was to look into the comparison of the Swedish and the Non-Swedish their attitudes towards eco-friendly products. A questionnaire provided to obtain the views of the Swedish and others nationalities, how they are influenced by the marketing-mix elements (4P), satisfaction and WOM concerning green attitudes and purchase intention of eco-friendly products. A quantitative approach was adopted for the study by using a questionnaire, one paper version and another online version the total sample was composed of 174 respondents, 81 were collected through internet by using Google.doc surveys and Facebook and 93 by using standard paper questionnaire form. Furthermore, convenient sample was used to collect data so the chosen boundary was Umeå University and its residents.Our findings indicated that consumers who already bought eco-friendly products and those who are satisfied by these previous purchases were willing to repeat purchases. Indeed satisfaction goes with purchase intention. Furthermore the importance of WOM and Advertising about green products the fact that consumers believe in green claim explain the variance of the purchase intention. Positive attitudes concerning willingness to pay an extra price for green products are also correlated with purchase intention. However we discovered also that positive attitudes towards green products do not always lead to action i.e. purchase of these products. Our findings demonstrated that there were differences in attitudes and purchase intention toward green products between mainly the women and men and between the Swedish and the Non-Swedish.
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Tirone, Inês Worm. "Why buy green housecleaning products?" Master's thesis, Instituto Superior de Economia e Gestão, 2018. http://hdl.handle.net/10400.5/16562.
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Mestrado em MarketingNa sociedade atual a compra de produtos de limpeza ecológicos surge como uma alternativa sustentável aos produtos convencionais que são constituídos por químicos agressivos que afetam a saúde individual e o ambiente. Este estudo apresenta como principal objetivo a análise detalhada dos determinantes que compõem o processo de decisão de compra de produtos de limpeza de casa ecológicos. Com esta finalidade, foi desenvolvido um estudo em profundidade a compradores de produtos de limpeza de casa ecológicos, recorrendo a entrevistas semiestruturadas e a biografias de consumo. Todos os fatores determinantes em análise apresentam um impacto diferente no processo de decisão de compra, variando de comprador para comprador.
Nowadays, buyers are looking for ecological housecleaning products as an alternative to conventional options made of harsh chemicals that harm their personal health and the environment. This study aims to analyse in detail the individual relevance of different determinants that influence the purchase of ecological housecleaning products. For this purpose and to gain the adequate knowledge, a qualitative study was made to ecological housecleaning product buyers, using semi-structured in-depth interviews and consumption biographies. The results suggest that the ecological housecleaning product purchase is based on determinants that are evaluated differently by each individual buyer forming a complex decision process.
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Schubert, Franziska. "Exploring and predicting consumers' attitudes and behaviors towards green restaurants." Columbus, Ohio : Ohio State University, 2008. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=osu1216261814.
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Yang, Chang-Ying, and 楊長盈. "Green consumer factors of consumers to purchase behavioral intentions-Green 3C products." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/2t2bbg.
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碩士國立臺東大學
資訊管理學系碩士班
100
The green awareness of consumers affects their buying behavior will be chosen as the primary issue to be addressed while the consumers buying green 3C products. The main framework was based on the Technology Acceptance Model (TAM); by TAM theory development process, the study added environmental protection awareness, role identity and the causal model between how the product perception construct would affect their attitude and the will of the green consumer behavior. The study collected information of consumers in Taiwan who bought 3C products before through a questionnaire ,and verified the constructed framework of concept and research hypotheses by using SPSS 12, Lisrel 8.8, SmartPLS 2.0 statistical suite software systems to process and analyze information collected respectively. The study found that consumers' environmental awareness, role identity, green 3C products awareness, perceived usefulness and perceived ease-of-use will positively influence consumers’ attitudes to buying green 3C products; while consumer awareness of environmental protection affects the attitude of consumers to buy green 3C products, it also influences consumers’ willingness to buy green 3C products ,along with ease of use and perceived usefulness; consumers’ attitude towards buying green 3C products will positively influences consumers ’willingness to buy green 3C products. After inspection of the above results, the study have provided references and recommendations on the factors that affect consumer purchase intentions, hoping to be a research basis to assist in developing strategies for green consumption, so that the enterprises will be able to receive more good results in the business of green marketing.
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Kung, Ling-May, and 孔令玫. "The Relationship among Perceived Green Value, Green Consumer Motivation and Green Purchasing Intention: the Consumers of Handmade Soap." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/qmh3d6.
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碩士國立高雄應用科技大學
企業管理系碩士在職專班
105
As reviewed the related literature, the research among consumers’ purchasing intention, perceived green value and the green consumption motivation is still rare. Also, the research of verification in the green consumer motivation mediating effects is rare. Hence, this study focused on the consumer purchasing intention of handmade soap. A questionnaire survey was conducted and data was collected from the 491 consumers. The results of the study were that the factor of safety and health needs in green consumption motives and quality and price value in perceived green value were the main influence on green purchasing intentions. Also, it can be confirmed that green consumption motivation as a mediator on perceived green value and has positive influence on green purchase intention.
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Hu, Hui-Ting, and 胡慧婷. "The cognition of consumers green restaurant on consumer intention -a green lifestyle involvement as moderators." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/11854153252910277914.
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碩士中華大學
企業管理學系碩士班
101
Since the Industrial Revolution in 18th century, the various countries developed the industrialization positively. However, they destroyed the nature environment and ecology, and also created many diseases of civilization .In recent years, consumer’s environmental protection consciousness enhanced. The government formulates the environmental protection correlation law; the whole world diffused the reflection and concern for the environment. Along with the economical development, the population of fastfood junkies in Taiwan increases day by day. Competition of Taiwanese food and beverage industry is quite intense. If we can keep up with environmental awareness, health, and other consciousness, actively involved in product innovation and the development of new business models, to face the tough competitive environment and enhance the food and beverage competitiveness of industry. 340 consumers of Hsinchu area involved for this research. The result is expected to understand the impact of consumers' willingness to consume green restaurant and influencing factors. It primarily explored the different levels of green consumer’s lifestyle, and whether the cognition of green restaurant affects consumer’s willingness. To achieve this goal, this study proposed an empirical study questionnaire. By using independent sample t test, and one-way ANOVA and linear regression coefficient analysis as a data analysis tool, the consolidated results after full discussion as the following conclusions: a) In dimensions of consumer’s perception on green restaurant, the most importance is "fumes / smoke Management", followed by "waste recycling", and finally "green energy". Mean value of the Green restaurant on the degree of cognition are agreeing to four or more points. Green restaurant in the cognitive questionnaire question of "fumes / smoke management" on the "full implementation of the non-smoking and smoking signs to strengthen propaganda" is maximum 4.57 points. On the other hand, in the "green energy" dimension on the “installing dryers next to the sink to reduce paper towel use." is relatively lower of 3.97 points. b) In dimensions of green consumer’s lifestyle, the most importance is "balanced life", followed by "healthy eating", and finally "caring and protection of the environment," a green lifestyle are generally three or more points. In the green lifestyle questionnaire question of "a balanced life" on the "I refuse to buy the conservation of animals as raw materials for food" is maximum 4.56 points. On the hand, in the "caring and protection of the environment" dimension on the "positive economic growth is way more important than any issues related to environmental protection." is relatively lower of 3.41 points. c) The study found that different demographic characteristics have a significant impact to the consumer’s willingness of green restaurants. The results indicate that businessmen’s awareness of Green restaurant in higher than the freelance industry, military and government officials, and students. On weekly eating out amount aspect, the consumers who spends in 301 ~ 1500 NT a week has higher awareness of green restaurant than other categories. d) Study found that different demographic characteristics of the green consumer’s willingness restaurants have a significant impact. Results indicated that consumers age "31-40 years old" or "41-50 years" have higher willingness to consume in green environmental restaurant than "21-30 years"; In occupation aspect, businessmen has higher willingness to consume in green restaurant than military and government officials; middle class (average monthly income of 40,000 ~ 60,000 NT or 60,000 ~ 80,000 NT) have higher willingness to consume in green environmental restaurant than other categories. d) Regression analysis showed that only "green energy" have positive effects on consumers’ willingness to consume in green restaurant through out consumers’ cognition of green restaurant. Among cognitions, "Set air temperature at 26 ~ 28 ℃" and consumers’ willingness have a significant impact. And consumers at different levels of the green lifestyle (balanced life, healthy diet, caring and protection of the environment) have significant impact on the consumers’ willingness to consume in Green restaurant. e) Green restaurant in consumer awareness, green lifestyle, and green restaurant all have a positive direct impact on consumer’s willingness. Regression analysis showed that not only consumers green restaurant in cognition and green lifestyle has a positive impact, but also green lifestyle with the three dimensions of "balanced life", "healthy eating", and “caring for the environment and protection " have a significant impact. Therefore, when consumers’ green lifestyle involved as moderators, it will also become a significant positive impact to the consumer's perception and willingness to consume in green restaurant.
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Chao, Kung-Liang, and 趙恭良. "Green Purchase and Green Consumer Behavior in Department Stores." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/35503534911070583857.
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碩士國立高雄第一科技大學
運籌管理研究所
99
This study research aims to investigate the major department stores in the involvement of consumer shopping. Want to understand the department store consumers by its degree of involvement of different types of green consumers, the impact of green consumption, to further derive the high involvement groups for department stores can custom tailor marketing to enhance the customer''s consumption profit and buying behavior. The results showed that the involvement of department store shopping consumer behavior and consumption have a significant relationship. The green consumer is no significant relationship with consumer behavior.
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sue, warm-chiao, and 蘇宛蕎. "The Influence of Perceived Value and Green Consumer Attitudes on Green Consumer Behavior---The Moderating Effect of Green Knowledge." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/08743683050501868519.
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碩士國防大學管理學院
資源管理及決策研究所
98
In this study, will target the green consumer awareness of the properties inherent in their heart or mind , the perceived value, the green consumer attitudes and knowledge of these abstract elements of green, green depth of the impact of the differences between consumer behavior and interaction. The purpose of this study: first, consumers to buy green products green consumer attitudes are affected by perceived value, thereby affecting the green consumer behavior. Second, consumers perceived value, the green consumer attitudes, the green consumer behavior will be influenced by the green knowledge.Conceptual model presented in this study and a questionnaire survey conducted empirical research study included descriptive statistics, reliability / validity analysis and the use of regression analysis and other tools as an analytical tool.The results show that: consumers perceived value of green consumption has positive effects on attitudes, while attitudes on green consumption, green consumption behavior is also a positive impact; in which knowledge of the perceived value of green and green consumption interference effect has a positive attitude force, that is, the higher the time when the consumer knowledge, consumer perceived value and green consumption will be stronger the relationship between attitudes, knowledge and green consumer attitudes and consumer behavior is interfering with the positive effect as that when the consumer knowledge higher, the Consumers green consumer attitudes and behavior of green consumption will be stronger.Finally, this research is based on research results and conclusions, the discussion, and to make follow-up research and management recommendations.
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Huang, Wen-Te, and 黃文德. "The Relationship among Green Brand Image, Consumer Altruistic Value, Green Purchasing Intentions and Consumer Satisfaction." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/43330438689402581561.
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碩士靜宜大學
國際企業學系
103
The purpose of the study is to empirically investigate the relationship between green brand image, consumer altruistic value, green purchasing intentions and consumer satisfaction. A questionnaire survey method to collect data for the target population that had been used Starbucks product or Starbucks’s customer, in fact, it have a total of 168 valid questionnaires. The results indicate that green brand image has a positively direct effect on consumer satisfaction. In addition, the results also presented that green brand image has a positively direct effect on consumer altruistic value. On the other hand, consumer altruistic value has a positively direct effect on both consumer satisfaction and green purchasing intentions. However, the results showed that green brand image has no significant impact on green purchasing intentions. The marketing managerial implications of the finding also discussed. Further, this study also examines mediation effect of consumer altruistic value for the relationship between green brand image and consumer satisfaction. The result indicate that consumer altruistic value only have the partial mediation effect. However, consumer altruistic value for green brand image and green purchasing intentions have no mediation effect.
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Yu, Lu Chun, and 盧俊佑. "The Impacts of Green Health Foods on Green Consumer Behaviours - From the Perspectives of the Consumers." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/fzrg7a.
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碩士稻江科技暨管理學院
休閒遊憩管理學系碩士在職專班
103
In recent years, food safety crises have occurred in Taiwan and several other countries. People are increasingly conscious about the source and safety of foods in general. Due to the reason that green healthy foods are essentially more natural without much additives, people are inclined to pay more attention to green healthy foods. This study acknowledges that purchasing over the Internet has possible impacts on acquiring product information about green healthy foods, personal confidentialities, produce or consuming costs, market scopes and social relationships. The purpose of this study is to investigate the awareness and purchasing behaviors of consumers towards green healthy foods. Utilizing questionnaires, this study outlines three hypotheses: 1. awareness of healthy goods as well as the awareness of efficacy. 2. efficacy of healthy foods and purchasing decisions. 3. awareness of healthy foods and purchasing decisions. Based on the results and suggestions obtained from the SEM analysis, business vendors should make consumers more knowledgeable and worry-free when purchasing green healthy foods by providing accurate and accessible information on the efficacy, ingredients, and usage limitations on products labels and websites. Keywords: Green healthy food, consumer behavior, buying behavior, Internet marketing
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Yi, Chiang-Chun, and 江俊毅. "Green consumer factors of consumers to purchase behavioral intentions-Electric Scooter." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/yd4p6z.
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碩士國立臺東大學
進修部環境經濟資管碩專(假日)
105
Summary Concerning for global warming issues, the world has invested successively both in the new lifestyle of energy-saving and carbon reduction and green energy industry development, which made a best choice for the protection of the environment. In this study, we focus on electric scooter. The “cognitive usefulness” from the view of technology acceptance model is used as the theoretical basis, and the consumer factors such as environmental awareness, role identity and product cognition are included to discuss the causal relationship between the attitude and the intention of consumers to purchase electric scooter. Researchers analyze and induct the data of consumer experiences from the experienced electric scooter buyers through online questionnaire survey. The result of the study showed that the analysis of the differences in consumer attribute is not significant in gender difference and education level, the rest is partially significant. Second, there is a significant relationship between each factor. The last, role identity of consumer for themselves and cognitive usefulness have major impact on the purchase attitude and intention of consumers. The conclusion of this study can provide as a reference in business expansion of electric scooter industry.
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Lin, Yu-Yi, and 林宥儀. "Discussion on Consumer Green Consumption Concept and Green Consumption Behavior." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/5h55dw.
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碩士國立臺灣大學
國際企業學研究所
107
In recent years, environmental pollution has become serious increasingly with economic development. Ecological catastrophe and disasters have made people more aware of their own health and environmental protection. The acceptance of environmentally friendly products is slowly increasing, and green consumption has become a new life trend. The main purpose of this study is to explore consumers'' concerns about green consumption concepts, green consumption behaviors and green products. Through surveys, the respondents were divided into environmentalists and the general public to learn more about whether there is any difference between the environmentalists and the general public about the concept of green consumption, green consumption behavior and green products. The sample collection used ‘Convenience Sampling’ method, and the survey was conducted by Taiwanese consumers. A total of 526 valid questionnaires were collected. After the data was sorted, statistical methods t-test, single factor analysis (ANOVA), correlation and regression analysis were used to perform various hypothesis tests. The study found that environmentalists are more positive than the average person in terms of green consumption perception, green consumption behavior and green product willingness to pay prices. In terms of demographic variables, gender, age and marital status are significantly different for the concept of green consumption. In addition, the study also found that the awareness of the concept of green consumption will affect its green consumption behavior and green products willing to pay prices. The degree of green consumer behavior has a significant positive impact on the price of the product willing to pay. Through the analysis of the questionnaire data, we can suggest that the Government or environmental protection units should pay more attention to environmental issues by promoting the green concept. Vendors can also target the customer group to differentiate green marketing for different demographic variables. We can also work together with the people to create a greener, healthier and sustainable future. Keywords: green consumption concept, green consumption behavior, green products, green consumers, green marketing, willing to pay prices
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Sin-Yu, Lin, and 林信宇. "Pretty Makes Green! The Influences of Aesthetic on Consumer Green Behavior." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/7yy578.
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碩士國立雲林科技大學
企業管理系
106
Life aesthetics and aesthetic experience are people’s feelings beauty. They vary according to their subjective values and social and cultural standards. The value of beauty is changing at any time. Through the characteristics of people seeking new changes, they will continue to create aesthetic values. The aesthetic impression of a product will affect people's reaction to the appearance of the product. Aesthetic products also transmit different aesthetic experiences directly or indirectly to the general public. In this study, three studies were conducted using the experimental design methods to investigate different sense of beauty of the product might affect consumers’ green behavior. Exploring how different sense of beauty affects consumers' willingness to purchase under different usage scenarios. Through the results of Study 1, it was found that consumers will discard less if the aesthetic appearance of a product is high. Then, through Study 2, it is proved that if the aesthetic appearance of a product is high, consumers will increase their willingness to reuse the product. It was found in this study that using high-aesthetic products will conduce positive emotions to consumers, which they may want to use less or preserve high-aesthetic products to avoid increasing negative emotions. Therefore, when a product seems high-aesthetic, consumers will discard less and increase the willingness to reuse the product. Finally, in Study 3, it was discussed when green products with different sense of beauty are used in different situations, they will affect consumers’ willingness of purchasing. Using high-aesthetic green products in public will increase consumers’ willingness of purchasing. Using low-aesthetic green products in private situations will also increase consumers' willingness of purchasing. Therefore, companies must consider how consumers use the product when setting marketing strategies for products.
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Yousaf, U. "Green consumer behaviour : studying factors influencing consumers’ green purchase intentions, and the relationship between intentions and actual purchases." Thesis, 2022. https://eprints.utas.edu.au/46211/1/Yousaf_whole_thesis.pdf.
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Green products have long been promoted as one of the possible solutions to the environmental dilemma that the earth is facing. Recent research also indicates that consumers are also increasingly willing to contribute to the environmental cause by purchasing green products, while businesses are also responding by making green products more readily available. Yet, when competing against conventional products, green products continue to struggle for market share. Unfortunately, studies that have attempted to address this issue have provided conflicting answers by focusing too narrowly on consumers in developed countries. Further, an all-encompassing theory of green consumer behaviour does not exist, as existing research has primarily focused on predicting intentions and not on actual purchase behaviour. Therefore, this establishes the need to conduct further research to better understand the factors that influence green purchase intentions (GPIs) so that the relationship between intentions and actual green purchases (AGPs) can be examined.
Using the Theory of Planned Behaviour (TPB), this research identifies and attempts to address some of the gaps in the existing research on green purchase intention and behaviour by extending and modifying the TPB to the context of green consumers in Pakistan. Hypothesis testing was performed using AMOS based structural equation modelling on a sample (N = 426) of Pakistani consumers.
The results of this analysis showed that religiosity is an important value that significantly influences consumers’ attitudes towards green products, along with consumers’ beliefs about the effectiveness of their actions [i.e., perceived consumer effectiveness (PCE)]. Further, this study also found that GPIs are significantly influenced by consumers’ perceptions of quality. Thus, this study identified attitudes, perceived behavioural control, PCE, religiosity and perceived quality as variables that significantly influence GPIs. Additionally, this study found that GPIs have a positive and significant relationship with AGPs. Finally, this study used the one-way analysis of variance test to examine if Pakistani consumers’ GPIs would differ based on socio- demographic characteristics, such as age, gender and education. It was found that Pakistani men have significantly higher GPIs compared to Pakistani women. However, significant differences were not found based on education and age.
Based on its findings, this study makes important recommendations that are useful to businesses and policymakers, which include improving the availability and affordability of green products and using promotional tools, such as advertising, to improve consumers’ perceptions of the effectiveness of their actions (i.e., green buying) in making meaningful environmental contributions. Similarly, this study also recommends the use of promotional tools to disseminate information regarding green product availability and functionality, and to counter consumers’ misperceptions regarding the quality of green products. Finally, based on the important role that religiosity plays in affecting GPIs and AGPs, through its effect on PCE and attitudes, this study recommends targeting Pakistan consumers’ religiosity by alluding to prosocial values propagated in Islam to encourage consumers to buy environmentally friendly products.
This study concludes with a discussion concerning its limitations in terms of methodology and generalisability of the findings. It also discusses what precautionary measures were taken to guard against these limitations and how future research can address these limitations.
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Schramm, Lisa Sophia. "Consumer attitudes towards green products in the fast-moving consumer goods category in Germany." Master's thesis, 2020. http://hdl.handle.net/10362/104089.
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This paper examinesconsumer attitudes and buying behaviour regarding environmentally-friendly products in the Fast-Moving Consumer Goods sector in Germany to identify if there occurs an attitude-behaviour gap.It addresses thepotential role of the perceived price, perceived quality and credibility of green marketing claimsas moderatorsofthe attitude-behaviour relationship.The paper draws on data from a survey with a sample of 372participants. Theresultsrevealed positive attitudes toward green products, and the possibility of an attitude-behaviour gap,however, the moderating effects were insignificant. The findings underline the importance of further research on the gap between attitudes and behaviour in green purchasing.
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Yang, Shu-Fen, and 楊淑芬. "Investigating Consumer Behavior of Green Clay Aromatherapy." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/jcu74r.
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碩士建國科技大學
美容科技研究所
104
Abstract Green clay came from Provence, France, where the local residents have employed green clay therapy for more than three hundred years. Also, green clay therapy has prevailed more than 40 years in certain aromatherapy salons in Taiwan. People receiving green clay therapy generally consider it a good healing method for health, balancing body, mind and spirit, and enhancement of living qualities. This study conducted a qualitative research applying "focus group interviews," aiming to investigate the perceptions that the consumers held towards green clay aromatherapy. Then it goes to conduct a quantitative research by using a questionnaire so as to understand consumers’ personal background, buying behavior, and perceptions towards green clay aromatherapy and service quality of the aromatherapy salons, as well as consumer satisfaction. This study conducted three focus group interviews, followed by 660 questionnaires, out of which 595 are valid, resulting an effective response rate of 90%. Analytical methods include descriptive statistics, chi-square test, independent sample t test, one-way analysis of variance and Scheffe Post Hoc test. The results are as follows: First, based on focus group interviews, it is noted that consumers' perception towards green clay aromatherapy involves benefits that can be categorized into four major dimensions and benefits of 27 items, which served as the questions set in the cognition scale in the continuous questionnaire of this study. Consumers of the three focus groups believe that there are four major benefits of green clay aromatherapy, including home care, skin care, health care, and emotional comfort. Second, according to the questionnaires, concerning consumers' background and consumption experiences, this study observes that most of the green clay aromatherapy consumers are at the age between 41-50, married, women, working in the service industry, and with high school degrees. Most consumers spend averagely NT$ 2,001-6,000 "purchasing skin care products related to green clay aromatherapy" per time, 2-4 "green clay aromatherapy courses." They usually consume "alone," "have received green clay aromatherapy" for about 3-4 years, have "regular" aromatherapists, and spend less than NT$10,000 "on skin care products per month." Also, "the frequency of using green clay aromatherapy" is once a month. Third, based on the analytical results of personal backgrounds versus the consumption experiences, this study finds that the green clay aromatherapy consumers in northern Taiwan form an M-shaped purchasing power, while those in the middle Taiwan have higher purchasing frequencies on green clay aromatherapy. In northern Taiwan, young, single or male consumers tend to randomly choose an aromatherapist. Housewives have stronger purchasing power than other professions. Elder consumers have higher usage frequency than younger ones. Fourth, concerning the cognition of green clay aromatherapy, service quality, consumer satisfaction, females, the elder, the married, consumers in southern Taiwan, long-term users, those with a regular aromatherapist, and those with greater purchasing power have higher perceptions towards green clay aromatherapy, service quality of the aromatherapy salons, and satisfaction level than males, the youth, the single, consumers in middle and northern Taiwan, short-term users, those without a regular aromatherapist, and those with low purchasing power. Therefore, this industry should be dedicated to promoting knowledge of green clay aromatherapy, encouraging consumers to enhance and understand the ideas of immunity, physical and mental health, and paying more careful attention to housewives because this consumer group can contribute to far greater profits for this industry than they do now! Keywords: Green clay aromatherapy, Consumer behavior, Service quality, Satisfaction
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Chiang, Shu-fen, and 蔣淑芬. "An Analysis of Consumer Green Purchase Intention." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/70379459737401768254.
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碩士雲林科技大學
應用外語系碩士班
98
This study aims to investigate consumers’ green purchase intention in Taiwan through the application of the theory of reasoned action (TRA) to explore the relevant variables which channel the causal impact of an individual’s behavioral intention in green consumption. It also attempts to bridge the linking between green marketing and green consumption in corresponding to the continually growing importance of environmentalism and social responsible consumerism. The results neither reflected the influence of consumers’ environmental knowledge towards their attitudes about the environment and nor confirmed consumers’ attitudes on their intention to purchase green products. However, the findings from the path analyses revealed that social responsibility consumption and skepticism for green product claims exerted stronger influences on consumers’ green purchase intention than that of attitudes. In particular, skepticism for green product claims was found to have a stronger bearing on consumer green purchase intention than social responsibility consumption. In addition, with the more visibility and availability of green products in the market, respondents of today tend to respond more positively to the communication of green marketing and express a higher level of willingness to engage in responsible consumption for a better living environment.
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Chuluunbadrakh, Narantulga, and Narantulga Chuluunbadrakh. "Green Marketing: Consumer Attitudes toward Green Products and Purchase Intention in Mongolia." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/29v64m.
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碩士亞洲大學
經營管理學系
102
Over the past decade, air pollution in Mongolia has been a growing issue and now capital Ulaanbaatar city has the second highest level of air pollution in the world. This is not only a Mongolian problem; it has become global concern. Most of the countries, around the globe have already tended to decrease air pollution and environmental issues. The aim of this study is exploring the influence of the four traditional marketing mix elements on attitude and purchasing intentions of Mongolian consumers of green products. This study used quantitative method with primary data collected from consumers in Mongolia and structured questionnaire to understand consumer purchasing intention towards green products in that country. Total 204 questionnaires were computed and analyzed through factor analysis, reliability analysis, correlation analysis and regression. The results of this study show that, in Mongolian market most of the respondents are more willing to purchase green food product than other types of green products. Furthermore, this study provides a better understanding of the factors influencing consumer purchase intention in Mongolia. The results of this study will help the business to consumer (B2C) process of Mongolia and will provide a better understanding of consumer purchase intention, and therefore, encouraging the manufacturer to produce more green products. Keywords: Mongolia, Green marketing, Green products, Marketing Mix elements, Consumer attitude, Consumer purchase intention
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Mahlangu, Sfiso Goodman. "Relationship between awareness and willingness to purchase green products." 2014. http://encore.tut.ac.za/iii/cpro/DigitalItemViewPage.external?sp=1001536.
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M. Tech. MarketingEnvironmental research has been growing fast in recent years, especially since global warming is becoming a major challenge to the world. Other problems include: damage to the environment, shortage of natural resources, and continuous climate change. Today, a large number of consumers around the world indicate that they are concerned about the environment; and they consider the environment in their purchasing decision-making. Furthermore, these consumers indicate that they are willing to pay more green products. This study focuses on awareness and the willingness to purchase green products of respondents residing in the City of Tshwane. Furthermore, significant linear relationships between the respondents' awareness, their willingness to purchase, the influence of green advertising, eco-labels, and the social factors in relation to green products were determined. Lastly, differences between respondents' demographic characteristics and their awareness and willingness to purchase green products were statistically analysed.
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Peng, Wei-Lun, and 彭韋綸. "The Study on Green Marketing Effecting Consumer Behaviour on Notebook Computers to Male Consumers- Taipei Consumer as an Example." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/81702763289510165455.
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碩士國立交通大學
經營管理研究所
99
This paper investigates the differences between male-consumers demography and consumer behavior in purchasing notebook computers，and use the sense of green marketing as an interference variable。 In this research, we sample male consumers who are living in Taipei through questionnaire, with 783 questionnaires being valid. In this study, we use some scholars’ scales as a tool and with past researches as a basis; tested our hypothesis through statistical analysis, and below are the findings: 1.Differences in demography in male consumers in purchasing note book computers on consume timing are siginificant. 2.Differences in demography in male consumers in purchasing note book computers on information research are siginificant. 3.Differences in demography in male consumers in purchasing note book computers on purchase motivation are siginificant. 4.Differences in demography in male consumers in purchasing note book computers on evaluations of notebook are siginificant. 5.Differences in demography in male consumers in purchasing note book computers on the sense of green marketing are siginificant. 6.The sense of green marketing will affect male consumers in purchasing note book computers on purchase timing.
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Peng, Wen-Chun, and 彭雯君. "The Relationships between Personal Value, Product Attributes, Green Attitude and Green Consumer Behavior." Thesis, 2003. http://ndltd.ncl.edu.tw/handle/08921661600080024088.
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碩士國立成功大學
企業管理學系碩博士班
91
The government authority makes efforts in green activities in recent years, and the green agitation is growing up, so that the number of green research increases. However, the studies of green consumer behavior are few. This study is in order to understand the aspects of green consuming behavior. External information stimulates the process of consumer’s psychological operation, and a inter-medium between these psychological factors and consumer buying is exactly product, thus this study select product attribute as this inter-medium role. This study uses the convenient sampling method to questionnaire college students of North, Central and South Taiwan.600 questionnaires have been dispactched, and 483 of them are available. Cluster Analysis is been used to classify the group of personal values, and ANOVA is to know what product attributes does certain value group emphasize, and what green attitudes does they hold, then to find out the green consuming behaviors they undertake. Regression method is to see whether product attributes influence green attitudes, and whether green attitudes influence green consuming behaviors. In addition, this study would like to see if any differences in sex, studying areas, monthly income, and experiences of green activities between different groups. We can make conclusions via statistical analysis as follows: 1. The differences between the green attitude and the green consuming behavior in demographical variables. The female is more environmental friendly and economizing than the male. College students in Central Taiwan hold more negatively green attitudes toward green stuff, and also buy too many unnecessary goods more frequently than who are in other areas. Those who study in North Taiwan economize more often. There are no differences in both respects between different levels of monthly income of students. However, the most wasteful ones are in the medium level of monthly income. The ones who have green experiences are more positive in green attitudes and green consuming behaviors than those who have none. 2. Personal values vs. factors of other dimensions. In the product attribute respect, those who are more kindhearted and socially beneficial emphasize green assertions, price and convenient channels of products, and the appearances of products are emphasized by who are more powerful. The ones who take a mean course have no significant emphasized attributes. In the green attitude respect, those who are kindhearted and socially beneficial more likely hold positively supportive green attitudes, relatively, who are powerful hold negatively attitudes toward green stuff. As the same, those who take mean course have no preferred tendencies. In the green consuming behavior respect, kindhearted and socially beneficial groups both undertake green behaviors more often, and the powerful group tends to waste resources rashly. 3. The product attribute vs. the green attitude. Those who emphasize green assertions more tend to hold positive green attitudes actively, and who emphasize specialties more are further negative toward green stuff. 4. The green attitude vs. the green consuming behavior. As anticipatively, whose green attitudes are more positive undertake green behaviors more frequently, and whose’ are more negative do less relatively.
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Cheng, Hsing-Yu, and 陳星宇. "An Empirical Study of Green Consumer behavior Model." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/8ewcde.
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碩士明道大學
管理研究所
97
In recent years, the consumers realize that Green Marketing is a trend of the world. There are many ways of marketing to promote environmental protection and green products for governments and enterprises. Under these conditions of producting and consuming the green product, the sensitive associations’ assisting the government apparatus correlation policy and the law, it is the method for the society continuing forever the management development. In this study, the sampling method in order to facilitate the recognition of the green for the Environmental Protection Department stores (Yuanlin`s Geant discount store) for the sampling sites to survey and issued a total of 230 questionnaires, 199 were valid. Proceeded to descriptive statistical analysis, reliability analysis and SEM (Structural Equation Modeling) analyses. Summary of findings can be summed up in three conclusions: 1. The green consumer values, attitudes and behavior are no significant correlation; 2. Green attitude indeed played an important intermediary role; 3. In the personal background information, the only "education" part of the green values and consumer behavior have significant differences.
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Lee, Wen Bin, and 李文彬. "The Relationship between Green Marketing & Consumer Behavior." Thesis, 1995. http://ndltd.ncl.edu.tw/handle/26660114471506969324.
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Sampson, Laura Kathryn. "Consumer analysis of purchasing behavior for green apparel." 2009. http://www.lib.ncsu.edu/theses/available/etd-03242009-153759/unrestricted/etd.pdf.
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