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Seong, Joseph, Simone Valle de Souza, and H. Christopher Peterson. "Seeds of Industry Sustainability: Consumer Attitudes towards Indoor Agriculture Benefits versus Its Advanced Technology." Sustainability 15, no. 3 (January 28, 2023): 2369. http://dx.doi.org/10.3390/su15032369.
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Indoor agriculture (IA) mitigates, to some extent, global problems such as increasing demand for food and limited natural resources. Though the potential benefits of IA as a sustainable agricultural production method are widely discussed, the success of the industry depends on consumer acceptance of IA innovative technology and their willingness to consume leafy greens produced under this technology. Using cluster analysis, four distinct groups of U.S. leafy green consumers were identified: “IA Skeptics”, “IA Open”, “IA Supportive”, and “IA Engaged”. A strong positive consumer cluster emerged with no evidence of an existing cluster of consumers who could be referred as “Knowledgeable Rejectors”, often found from the studies of consumer acceptance for novel food technologies. We concluded that, overall, U.S. leafy green consumers are ready to accept IA produce, but a significant number of consumers are yet to clearly decide on their attitude towards IA technology. Based on the evidence found from this study, we identified market opportunities for the IA industry with consumers of leafy greens given their broad willingness to consume IA produce and suggest marketing strategies to expand consumer awareness and acceptance of IA produce.
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Bursan, Rinaldi, Driya Wiryawan, Habibbullah Jimad, Indah Listiana, Maya Riantini, Helvi Yanfika, RAD Widyastuti, Abdul Mutolib, and Dina Arini Adipathy. "Effect of Consumer Skepticism on Consumer Intention in Purchasing Green Product." IOP Conference Series: Earth and Environmental Science 1027, no. 1 (May 1, 2022): 012037. http://dx.doi.org/10.1088/1755-1315/1027/1/012037.
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Abstract The image of environmentally friendly products is often seen as bad, consumer doubt that environmentally friendly products are really made with environmentally friendly raw materials. This attitude is known as consumer skepticism (doubt) towards products with an environmentally friendly label. Consumer skepticism occurs because product advertisements contain confusing information as well as consumer insecurity about the raw material for products that the company claims are environmentally friendly. The aims of this study aims to determine the effect of consumer skepticism on green purchase intention. This study uses a theoretical approach to consumer behavior control and attitude, perceived value and environmental consciousness associated with consumer intentions to buy green products in Bandar Lampung. The study was conducted on April until June 2020. The sample in this research were consumers who had been buying green product. The research sample was calculated using the Lemeshow method, with a margin of error of 5%, the minimum number of samples was 236 samples. The analysis tool used is regression model. The results of this study are the reduction of consumer skepticism about the intention to buy due to the use of social media to promote green products. Meanwhile, the influence of consumer value perceptions and environmental awareness will increase on the purchase intention of green products. The implication of this research is that companies must pay attention to communication about green products that are produced so as to reduce consumer doubt. Another impact if consumers consume green products will lead to environmentally friendly perceptions and attitudes.
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Patak, Michal, Lenka Branska, and Zuzana Pecinova. "Consumer Intention to Purchase Green Consumer Chemicals." Sustainability 13, no. 14 (July 17, 2021): 7992. http://dx.doi.org/10.3390/su13147992.
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The article deals with consumer behaviour when purchasing green products. It develops theoretical knowledge in the field of antecedents to purchase intention with a focus on the currently neglected consumer chemicals (detergents, cleaning agents and cosmetic products). Based on previous studies, antecedents of purchase intention for green consumer chemicals are identified and the significance of their influence is subsequently verified by empirical research. Confirmatory analysis is based on structural equation modelling of data obtained from a questionnaire survey conducted among 250 consumers. The empirical findings show that the main antecedents of green purchase intention in are environmental concern, green lifestyle and product knowledge. The influence of promotion and community can be regarded as weak to insignificant. The degree of influence of all investigated antecedents depends on the gender, age and level of education of consumers. Increasing the volume of purchasing green consumer chemicals will in particular require provision of more information to consumers to increase their awareness of environmental protection and green products.
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Taufique, Khan Md Raziuddin, and Shahidul Islam. "Green marketing in emerging Asia: antecedents of green consumer behavior among younger millennials." Journal of Asia Business Studies 15, no. 4 (February 4, 2021): 541–58. http://dx.doi.org/10.1108/jabs-03-2020-0094.
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Purpose Rapid economic growth, urbanization, growing population and resulting overconsumption have led to the severe environmental vulnerability of some south Asian countries, further accelerated by the impact of climate change. Bangladesh is one such country that has been recognized by the United Nations Framework Convention on Climate Change as one of the most environmentally vulnerable in the world. A significant amount of environmental deterioration is reportedly due to consumption-related activities. This study, therefore, aims to understand the antecedents of green consumer behavior among young urban consumers, an emerging and environmentally promising market in Bangladesh. Design/methodology/approach This study uses the theory of planned behavior to integrating environmental attitudes, subjective norms, perceived consumer effectiveness and behavioral intentions in its conceptual model to examine their influence on green consumer behavior. Data were collected from 206 young urban consumers (18–24 years of age) from the capital city of Bangladesh. Covariance based structural equation modeling was used to analyze the data. Findings The subsequent results suggest that perceived consumer effectiveness and subjective norms have a direct positive influence on green consumer behavior, while the direct effect of environmental attitudes is insignificant. Practical implications Based on the key finding that one of the strongest antecedents is perceived consumer effectiveness, marketers could inspire young urban consumers by applying self-directed appeal to induce green consumer behavior. Originality/value This study is one of the first studies examining the antecedents of green consumption behavior using the framework of the theory of planned behavior that integrates both behavioral intention and reported behavior in the context of young urban consumers in South Asia. An insignificant direct influence of attitudes on green consumer behavior reinforces the attitude-behavior gap, specifically among young urban consumers in a collective society. The strong positive influence of perceived consumer effectiveness on green consumer behavior, on the other hand, extends the existing green consumer literature by empirically supporting the need for enhancing self-efficacy among young consumers to persuade them to practice green consumer behavior, especially where individuals face severe challenges of climate change and environmental deterioration.
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Mehta, Pooja, and Harpreet Singh Chahal. "Consumer attitude towards green products: revisiting the profile of green consumers using segmentation approach." Management of Environmental Quality: An International Journal 32, no. 5 (March 30, 2021): 902–28. http://dx.doi.org/10.1108/meq-07-2020-0133.
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PurposeOver the last few decades, there has been a substantial increase in environmentally conscious consumers' willingness to switch their preferences from mainstream products to green products. Hence, it becomes essential for academicians and marketers to understand the notion, attributes and a comprehensive profile of green consumers. Since consumer attitude towards green products is not widely studied in developing countries, the present study aims at exploring the profile of green consumers in India (Punjab State) based on the same in the Indian context.Design/methodology/approachThe study used the survey method, and a sample of 400 respondents was selected from the Punjab State of India. Initially, principal component analysis was employed to reduce the dimensions. Following this, cluster analysis was applied to segment consumer market in distinctive segments. Results of cluster analysis were validated with discriminant analysis and finally, differences amongst the segments of green and non-green consumers were examined to build on the profile of green consumers.FindingsThe study segmented the consumer market based on consumer attitude towards green products. Results of the study revealed four distinct segments. “Dynamic Green”, the largest cluster, presents truly green consumers who exhibit a positive attitude towards green products. Finally, the study highlighted the attitudinal profile of green and non-green consumers and differences amongst the segments were explained.Research limitations/implicationsSimilar study should be conducted in other developing/developed countries. Furthermore, cross-cultural studies can be undertaken to contrast consumer attitude towards green products. The study may also be extended to probe the connection between consumers' attitude and actual behaviour towards green products.Originality/valueThe study examined the role of consumer attitude towards green products in identifying the distinct segment of green consumers and determining different configurations of consumer characteristics to build on the profile of green consumers.
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Hasnah Devina, Yunita, Roni Kastaman, and Efri Mardawati. "Green marketing strategy increases the effect of green knowledge on green purchase intention." Advances in Food Science, Sustainable Agriculture and Agroindustrial Engineering 5, no. 2 (December 31, 2022): 182–92. http://dx.doi.org/10.21776/ub.afssaae.2022.005.02.7.
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The main objective of this study was to determine the effect of green marketing as a mediating variable on increasing green knowledge variables on increasing consumer buying interest in eco-friendly products. Questionnaires were distributed to 110 Starbucks Coffee consumers in Bandung, which were analyzed by descriptive analysis to describe general characteristics of the respondents. The Structured Equation Model – Partial Least Square (SEM-PLS) analysis was also used to confirm the theory that there is an influence of green marketing variables as a mediating variable on increasing green knowledge on consumer buying interest in green products. The results showed that consumers of Starbucks Coffee in Bandung were dominated by women in their early adulthood who worked as private employees with moderate income. The implementation of the green marketing strategy by Starbucks is expected to maximize customer service in accordance with the description of consumer characteristics with the green marketing strategy implemented by Starbucks Coffee. The provision of green knowledge that affects the increase in consumer purchase intention of green products can be further improved positively and significantly through the application of green marketing strategies as a mediating variable.
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Cholilawati, Made Putrawan I, and Nadiroh. "Personality on Green Consumer Behaviour." International Journal of Psychosocial Rehabilitation 24, no. 02 (February 12, 2020): 2374–79. http://dx.doi.org/10.37200/ijpr/v24i2/pr200534.
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Dixit, Jasmine S., Shirin Alavi, and Vandana Ahuja. "Measuring Consumer Brand Perception for Green Apparel Brands." International Journal of E-Business Research 16, no. 1 (January 2020): 28–46. http://dx.doi.org/10.4018/ijebr.2020010102.
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This research article examines how green consumers form perceptions about green brands by creating a frame of reference for such consumers in the apparel category. A research instrument was developed to measure consumer brand perception towards green apparel brands and a survey was conducted on 317 fashion students at undergraduate and post-graduate levels. These students were consumers of green apparels. Factor analysis was used to identify factors that contribute towards green consumer perception and these factors were further grouped into cognitive, affective and behavioral components. This study will enable managers to make a more informed decision in policy formulation in order to improve consumer brand perception towards green apparel brands.
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Xu, Heng, Mengyun Xiao, Jun Zeng, and Huihui Hao. "Green-Labelled Rice versus Conventional Rice: Perception and Emotion of Chinese Consumers Based on Review Mining." Foods 12, no. 1 (December 24, 2022): 87. http://dx.doi.org/10.3390/foods12010087.
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The COVID-19 pandemic increased public health awareness, changing consumers’ sensitivity and beliefs about food health. Food anxiety and health scares turn consumers toward safe and healthy foods to strengthen their immunity, which makes green food more popular. However, it remains unclear how to understand the gap between consumer intention to purchase green food and their actual purchasing behaviour. Taking rice as an object of study, comparing differences in consumer perceptions and emotions towards green-labelled rice and conventional rice is beneficial for understanding the components and psychological characteristics of consumer perceptions of green food. Therefore, we used topic modelling and sentiment analysis to explore consumers’ focus of attention, attitudinal preferences, and sentiment tendencies based on the review (n = 77,429) from JD.com. The findings revealed that (1) consumers’ concerns about green-labelled rice are increasing rapidly, and most have a positive attitude; (2) consumers of green-labelled rice are more concerned about origin, aroma, and taste than conventional rice; (3) consumers of conventional rice are more concerned about the cost-performance ratio, while consumers of green-labelled rice are also price-sensitive; (4) green label mistrust and packaging breakage during logistics are the leading causes of negative emotions among consumers of green-labelled rice. This study provides a comparative analysis of consumer perceptions and emotions between the two types of rice, thus revealing the main influencing factors of the intention-behaviour gap and providing valuable consumer insights for the promotion of green consumption and the sustainable development of the green food industry.
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Fuentes, Christian. "Enacting Green Consumers: The Case of the Scandinavian Preppies." Culture Unbound 6, no. 5 (October 1, 2014): 963–77. http://dx.doi.org/10.3384/cu.2000.1525.146963.
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The aim of this paper is to develop and illustrate an analytic approach that brings the active making and makings of green consumer images to the fore. Efforts to “know” the green consumers have generated multiple representations. Enactments of the green consumer are not innocent but also play a role in shaping how we understand and approach sustainable consumption. Because of this it is important to examine and critically discuss how green consumers are enacted today.
This paper develops an approach that allows us to examine how green consumers are enacted and discuss the consequences these constructions might have for sustainability. Theoretically, a performativity approach drawing on theories from Science and Technology Studies (STS) and economic sociology is used to discuss the enactment of green consumers. Empirically, focus is on Boomerang – a Swedish fashion retailer, brand, and producer – and its marketing practices.
The analysis shows how the marketing work of the Boomerang Company leads to the enactment of the Green Scandinavian Preppy. This specific version of the green consumer is a combination of the knowledgeable green connoisseur – a consumer that knows quality when he/she sees it – and the green hedonist in search of the good life. The Green Scandinavian Preppy wants to enjoy nature, go sailing, and do so wearing fashionable quality clothes. This is a consumer that knows quality, appreciates design, and has the means to pay for both. While this is a version of the green consumer that might be appealing and thus have the potential to promote a version of green consumption, it is also a green consumer image that has lost much of its political power as green consumption is framed as simply another source of pleasure and identity-making.
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Lisnaningrum, Destya, Sabihaini Sabihaini, and Abdul Ghofar. "Konsekuensi Green Trust Terhadap Green Perceived Value, Green Perceived Risk dan Green Repurchase Intention." Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) 19, no. 2 (September 20, 2020): 62–74. http://dx.doi.org/10.14710/jspi.v19i2.62-74.
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This study determine the effect of green perceived value and green perceived risk on green repurchase intention mediated by green trust in customers of The Body Shop products in the Special Region of Yogykarta. The independent variables are green perceived value and green perceived risk. The dependent variable is a green repurchase intention. Green trust is a mediating variable. The population in this study are customers of The Body Shop products. Sample collection is done by area sampling techniques by grouping DIY into 5 groups, namely Bantul, Gunungkidul, Kota Yogyakarta, Kulon Progo, Sleman and the purposive sampling with the criteria of having made at least 2 purchases of The Body Shop products number of 150 respondents. The data analysis method used in this study is structural equation modeling (SEM). The results of this study are If consumers feel the benefits of a product towards the environment is high, it will increase trust and repurchase in the product. If consumers have a negative perception of a product that is high it will reduce trust and reduce interest in repurchasing the product. Consumer trust in products can mediate consumer ratings of the benefits received, negative perceptions and repurchase in the product.
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Khan, Syed Abdul Rehman, Adnan Ahmed Sheikh, Mubeen Ashraf, and Zhang Yu. "Improving Consumer-Based Green Brand Equity: The Role of Healthy Green Practices, Green Brand Attachment, and Green Skepticism." Sustainability 14, no. 19 (September 20, 2022): 11829. http://dx.doi.org/10.3390/su141911829.
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This study examines the effect of green practices on green brand equity, and it looks at the impact of green brand attachment and green skepticism as mediating variables on these relationships. We employed a dataset of 454 consumers from international fast-food restaurants. Our empirical results indicate that green practices enhance consumer-based green brand equity. Green skepticism has a significant negative effect on green brand attachment, and green brand attachment has a significant positive effect on green brand equity. Green brand attachment mediates the relationship between green practices and green brand equity and between green skepticism and green brand equity. The study findings provide consumer insights into green products and managerial implications for international fast-food chains.
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Mackenzie, Dorothy. "The green consumer." Food Policy 15, no. 6 (December 1990): 461–66. http://dx.doi.org/10.1016/0306-9192(90)90036-y.
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McLelland, Melinda A., Jamye Foster, and Wesley Pollitte. "Perceptual deterrents of the green consumer." Qualitative Market Research: An International Journal 25, no. 2 (March 10, 2022): 293–318. http://dx.doi.org/10.1108/qmr-01-2021-0006.
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Purpose The purpose of this study is to better understand consumers’ overall perceptions of “being green” in an attempt to address the green attitude–behavior gap. Design/methodology/approach This study features a qualitative study that uses a projective technique to tap into consumers’ underlying perceptions of those who purchase green products. A follow-up, quantitative study tests the mediation effects of perceived judgment and self-congruity perceptions on the green attitude–behavior gap. Findings The key finding of the first study suggests that consumers tend to “judge” others based on their degree of greenness. The second study confirmed both perceptions of judgment and self-congruity mediate the relationship between green attitudes and behaviors. Originality/value This study explores the elusive green attitude–intention gap with both a qualitative and quantitative approach. Perceived consumer judgment emerges as a new variable to consider in better understanding green consumer behaviors.
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Apaydin, Fahri, and Magdalena Szczepaniak. "ANALYZING THE PROFILE AND PURCHASE INTENTIONS OF GREEN CONSUMERS IN POLAND." Ekonomika 96, no. 1 (May 5, 2017): 93–112. http://dx.doi.org/10.15388/ekon.2017.1.10666.
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Consumers have started to search for green products and services as their environmental consciousness has been increasingly rising. As a result, companies have been forced to implement the strategies of green marketing, and marketers began to consider the differences existing between various segments of market in terms of green awareness. The aims of this study are to divide the market into specific consumer groups according to the environmental variables that have been viewed as important in the consumption process of the eco-friendly products; it is done so as to determine whether the significant differences between segments exist in terms of demographic variables and to discover a profile of green consumers in Poland. The self-administrated questionnaire sent via emails and networking websites served as a measurement instrument. As a result of the analyses, the environmental variables allowed for making a segmentation of consumers and discovering three groups: the Potential Greens, True Greens and Browns. Age and gender seem to be differentiating between greener segments and those consumer groups that are less environmentally conscious, while education and income are not statistically significant.
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Pratiwi, Ni Nyoman Nuristiana, and Ni Nyoman Kerti Yasa. "PERAN GREEN TRUST MEMEDIASI PENGARUH GREEN PERCEIVED VALUE DAN KEPUASAN KONSUMEN TERHADAP GREEN REPURCHASE INTENTION." E-Jurnal Manajemen Universitas Udayana 8, no. 12 (December 3, 2019): 7281. http://dx.doi.org/10.24843/ejmunud.2019.v08.i12.p19.
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Green repurchase intention is the tendency of consumers to repurchase the same environmentally friendly products in the future. The purpose of this study was to determine the effect of green perceived value, customer satisfaction, and green trust on the green repurchase intention. This research was conducted on Tupperware product customers in Denpasar. The sample used was 100 respondents, with purposive sampling method. Path analysis and sobel test were used. Based on the results of the analysis that green perceived value, customer satisfaction, and green trust have significant positive effect on green repurchase intention directly which the higher green perceived value, consumer satisfaction and green trust will increase green repurchase value on the product. Green perceived value and consumer satisfaction can indirectly affect green repurchase intention through green trust, means that the effect of green trust will be greater if followed by an increase in green perceived value and customer satisfaction.
Keywords: green perceived value, consumer satisfaction, green trust, green reuprchase intention
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HAIDER, ALI, MALIK MUHAMMAD FAISAL, and FIZZA ASIF. "Impact of Green Product Knowledge and Perception on Green Purchase Intention: Moderating Role of Price Consciousness." International Review of Management and Business Research 9, no. 4 (December 7, 2020): 456–64. http://dx.doi.org/10.30543/9-4(2020)-38.
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Green products are rapidly moving from niche markets to large market segments and number of consumers purchasing green products are rapidly penetrating mainstream markets (Roberts, 1996). As majority of the consumers are concerned about environment, green markets are developing rapidly and quickly (Peateie and Crane, 2005). These green markets have created essence of doing green marketing. Price is one of such factors that may prevent a green consumer to buy an eco-friendly product (Bonini and Oppenheim, 2008). Tanner and Wölfing Kast, 2003 also confirms this relationship between buying intentions of consumers and price of green products.Also, environmental consciousness among customers is increasing making them more concerned about green and responsible purchasing of food. By analyzing this by using theory of reasoned actions, green purchase intentions is affected differently by different and type of prices. Data collected from a sample of 400 consumers while, structured questionnaires were used to gather primary data from consumers. For hypothesis testing process macro was used. CFA was run by using AMOS. There have been discussed results alongwith recommendations and future directions at the end. Keywords: Consumer Product Knowledge, Perceived Quality, Perceived Saving, Consumer Green Attitude, Green Purchase Intention, Price Consciousness.
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Waskito, Jati, I. Imronudin, and C. Chuzaimah. "Observing pro-environmental behavior based on consumer attitudes and norms." Diponegoro International Journal of Business 2, no. 2 (December 31, 2019): 76. http://dx.doi.org/10.14710/dijb.2.2.2019.76-85.
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This study aims to investigate the differences in underlying psychological aspects regarding pro-environmental behavior between two distinct consumer groups: green product and non-green product consumers. Psychological aspects investigated includes cognitive attitude, affective attitude, social norm, and behavioral intention. Using survey, a total of 276 responses from Solo, Jogyakarta, and Semarang are succesfully collected. Confirmatory factor analysis was conducted to check the measurement model, while a multiple regression and MANOVA were performed to examine the proposed hypothesis. Compared to non-green product consumers, green product consumers exhibited significantly higher levels of cognitive attitude, affective attitude, social norm, personal norm, and green consumer behavior. Also cognitive, affective attitude, and personal norm predicted green consumer behavior. The limitations of this study include the self-reporting questionnare and the measurmenet of consumers’ recycling intention rather than their actual behavior.
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Wang, Hong, Baolong Ma, and Rubing Bai. "How Does Green Product Knowledge Effectively Promote Green Purchase Intention?" Sustainability 11, no. 4 (February 24, 2019): 1193. http://dx.doi.org/10.3390/su11041193.
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Knowledge can influence the whole decision-making process of consumers. While green product knowledge is often conceptualized as a direct antecedent of green purchase intention, empirical findings in support of this relationship are inconsistent. Based on 236 samples, this study investigates how green product knowledge promotes consumers’ green purchase intention. Results show that green trust and perceived consumer effectiveness partly mediate the relationship between green product knowledge and green purchase intention. The relationship between green trust and green purchase intention is positively moderated by perceived price. Compared with low perceived price, green trust has a greater effect on green purchase intention in the case of high perceived price. However, the relationship between perceived consumer effectiveness and green purchase intention is not moderated by perceived price. This study provides a new insight into green product knowledge and how to promote green purchase intention, and the findings help government and enterprises to formulate strategies to promote consumers’ green purchase intention.
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Ren, Shi Wei, Yan Jiao Zhang, Meng Chi Huang, and Li Ping Ma. "Quantitative Analysis on Green Product Index of Sanitary Wares." Materials Science Forum 993 (May 2020): 1518–26. http://dx.doi.org/10.4028/www.scientific.net/msf.993.1518.
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Rapid economic growth is often accompanied by ecological environment problems arising from resource and energy development, industrial production, etc. Consumers are increasingly concerned about environmental problems in consumer markets and prefer to buy "green" products. How consumers identify "green" products and how the country guides in choosing such products have become issues of great concern in the building materials industry. In this paper, the author has built the preliminary quantized model of green product index for sanitary wares by analyzing the green product index of sanitary wares and defining the green attributes of sanitary wares from such four aspects as consume attribute, resource attribute, energy attribute and environmental attribute.
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Dreyer, Heleen, Nadine Sonnenberg, and Daleen Van der Merwe. "Transcending Linearity in Understanding Green Consumer Behaviour: A Social–Cognitive Framework for Behaviour Changes in an Emerging Economy Context." Sustainability 14, no. 22 (November 10, 2022): 14855. http://dx.doi.org/10.3390/su142214855.
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Awareness and understanding of green consumer behaviour (GCB) in emerging economies can increase consumer participation in green initiatives, leading to better product and behavioural choices and protecting scarce resources. Therefore, consumers should actively change their daily habits, lifestyle, and behaviour choices. A transdisciplinary critical realism approach can complement current knowledge on green consumer behaviour theories, which can layer behaviour change as a circular feedback process. Our approach could surpass linearity and rational decision-making—embracing the power of sustainable daily habits. We reviewed green consumer behaviour theories and identified the social cognitive theory (SCT) to support our approach. Hence, we employed an integrative review of applied SCT and green consumer behaviour. Findings suggest GCB as a reciprocal process with behaviour not only the outcome but an integral part of the process, as are personal and external determinants, existing in laminated layers of meaning that transcend the obvious. Finally, we propose a novel adapted framework that considers critical constructs that warrant investigation of an emerging economy context to identify consumers’ challenges that impede behavioural change. Recommendations include segmenting consumers through pro-environmental self-identity, consumer personalities, and daily habits, which can help target consumers with appropriate messages and interventions to encourage greener lifestyles.
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Wilson, Matthew. "When creative consumers go green: understanding consumer upcycling." Journal of Product & Brand Management 25, no. 4 (July 18, 2016): 394–99. http://dx.doi.org/10.1108/jpbm-09-2015-0972.
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AYDIN, Hatice. "Some Determinants of Green Consumption Behavior: A Study on Green Consumers." Journal of Environmental Management and Tourism 7, no. 4 (February 27, 2017): 609. http://dx.doi.org/10.14505//jemt.v7.4(16).07.
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The usage of environmentally friendly products has been growing in recent years, and many factors affect such usage. The present study explains the influence of some important determinants on green consumption behavior. These factors namely, consumer effectiveness, environmental knowledge, and environmental concern were determined as input variables whereas; green consumption behavior was an output variable. A survey was conducted to green consumers in Istanbul. The results indicated that perceived consumer effectiveness, environmental concern, and environmental knowledge had a significant positive effect on green consumption behavior.
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Constantinescu, Raluca, and Denisa-Roxana Muntean. "Circular economy: adopting new green trends in marketing for a sustainable consumer experience based on Internet of Things." Proceedings of the International Conference on Business Excellence 16, no. 1 (August 1, 2022): 1447–55. http://dx.doi.org/10.2478/picbe-2022-0132.
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Abstract This paper presents the result of a research of the literature regarding circular economy, green trends in marketing, green IoT and consumer experience. Green concept was the main driver to link current marketing strategies for a sustainable consumer experience seen through consumers’ buying behaviour nowadays. The key aspects of this paper consist of analysing the basic concepts of green IoT and green marketing, combined to create a greener consumer experience, becoming a meaningful part of the circular economy. Climate change and protecting our environment are the biggest challenges of the modern world. Energy consumption is at the highest level ever, and a solution addressed to these challenges should be found in order for businesses and consumers to fulfil their needs. Circular economy is considered also part of the solution, but people should become more aware about the principle of circularity, and what it means in practice. Considering applying green marketing and green IoT concepts into practice, this paper could offer a solution. Even if the green concept should be applied by both businesses and consumers, we didn’t cover the consumer side, more specifically how they should act upon to become “greener” in their choices. Further research could be explored to find ways and means to educate the consumers.
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Wang, Jing, Shanyong Wang, Yu Wang, Jun Li, and Dingtao Zhao. "Extending the theory of planned behavior to understand consumers’ intentions to visit green hotels in the Chinese context." International Journal of Contemporary Hospitality Management 30, no. 8 (August 13, 2018): 2810–25. http://dx.doi.org/10.1108/ijchm-04-2017-0223.
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Purpose This paper aims to explore the intention of consumers to visit green hotels in China through the theory of planned behavior (TPB) extended by adding perceived consumer effectiveness and environmental concern. Design/methodology/approach The TPB model is used as the basic theoretical framework but is extended by adding two critical variables. Data is collected from 324 respondents by using a self-administered questionnaire survey and analyzed with the assistance of structural equation modeling. Findings The empirical results show that perceived consumer effectiveness and environmental concern have positive effects on the attitude and the intention of consumers to visit green hotels, and that perceived consumer effectiveness has the largest effect. However, in China, the impact of environmental concern on the intention of consumers to visit green hotels is relatively limited, and the subjective norm has a strong effect. In addition, this research verifies the usefulness of the extended TPB model in understanding the intention of consumers in green hotels industry in China. This is evidenced by a comparison of the initial TPB model with the extended TPB model where the explanatory power has improved from 65 to 68 per cent. Originality/value This research contributes to TPB theory by addressing certain gaps in the literature regarding the intention of consumers to visit green hotels in China. Furthermore, considering the limitations of the TPB model, two pro-social variables, namely, perceived consumer effectiveness and environmental concern, are incorporated into the TPB model to better understand the intention of consumers to visit green hotels. Also, this research addresses the gap that studies on the role of perceived consumer effectiveness are limited in the tourism and hospitality management literature. The results indicate that perceived consumer effectiveness has the largest influence on the intention of consumers to visit green hotels.
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Prasanth, V. Sai, M. Jyothsna, and N. Aruna Kumari. "Consumer Buying Preference Based On Green Marketing And Green Product Development." Volume 1 Issue 7 1, no. 7 (September 30, 2018): 89–98. http://dx.doi.org/10.31426/ijamsr.2018.1.7.719.
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In todays global scenario ecological issue is getting worse, the consumers’ are more concerned about the environmental protection, with the change in consumer buying approach in the steering of a immature lifestyle. As a consequence, firms are implementing potential ecological approaches in the green market industry. Green marketing and green product development are constructive techniques, which are applied by firms to raise competitive advantages and gain the satisfaction of consumers in order to accomplish the firm’s mission and vision.
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Lanasier, Evi Vileta. "PERILAKU KONSUMEN HIJAU INDONESIA : TINJAUAN SUDUT DEMOGRAFI DAN PSIKOGRAFI." Media Riset Bisnis & Manajemen 2, no. 2 (October 30, 2020): 89–111. http://dx.doi.org/10.25105/mrbm.v2i2.8088.
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Research about green marketing ałways focus by how the behavior of the green consumer for the marketing practice that done by the company. The goal of the research is want to test the green consumer from the demography point to view like age, sex, education rate and income rate and psychography point of view (percieved consumers, effectiveness, environmental concem, and political orientation) beside to look the profile of the green consumer in Indonesia.
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Imiru, Getie Andualem. "The Mediating Role of Green Purchase Intention between Antecedents of Green Purchase Intention and Consumer’s Green Buying Behaviour: Empirical Evidence in Ethiopia." International Journal of Marketing Studies 15, no. 1 (February 8, 2023): 31. http://dx.doi.org/10.5539/ijms.v15n1p31.
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Today, many companies have accepted responsibility to produce products and “go green”, because they have realized that they can reduce pollution and increase profits at the same time. The primary objective of this study was to investigate the role of green purchase intention as a mediator between antecedents of green purchase intention and green purchasing behavior in the Ethiopian context. Through a comprehensive literature review, the influencing factors of consumers’ green purchase were explored. This study is cross sectional and quantitative in nature. The unit of analysis for the study is green product consumers, and data is gathered through a cross-section survey research technique. Data were collected from five major cities in Ethiopia using self-administered questionnaires and the mall intercept method. Field researchers approached over 500 people over the course of four weeks in five cities and asked them to complete a questionnaire and only 319 completed questionnaires were used for analysis. According to the findings, cognitive factors, green perceived value, green perceived quality, green perceived risk, consumer individual characteristics, green trust, collectivism, environmental advertisement, ecological packaging, high prices for ecological products and consumer spiritual orientation all have a significant positive influence on consumers’ intentions to make green purchases. However, Perceived Behavioral Control; Perceived consumer effectiveness, Environmental Concern, Social Factors and Subjective norm all have insignificant effect on consumers green purchase intention. This study used structural equation modeling (SEM) to test the hypotheses. The results of the study also demonstrated that green purchase intention mediates the relationship between green purchase intention’s antecedents and consumer purchase behavior because indirect effect estimates are higher than direct effect estimates (0.305 > 0.278). The findings of this study will provide orientations for enterprises engaged in green product diffusion and organizations responsible for environmental protection.
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Rizqiyana, Ina, and Wahyono Wahyono. "The Influence of Eco-Brand, Eco-Labelling and Environmental Advertisement on Consumer Purchasing Behavior through Brand Image." Management Analysis Journal 9, no. 2 (June 18, 2020): 211–20. http://dx.doi.org/10.15294/maj.v9i2.28510.
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The high level of environmental concern will encourage individual to consume environmentally friendly products and encourage company to implement the green marketing strategy. This study aims to examine the direct and indirect effect of green marketing tools namely eco-label, eco-brand and environmental advertisement on consumer purchase behavior with brand image as an intervening variable. The sampling method used is purposive sampling technique through questionnaire with 115 respondents who are consumers of Ades in Semarang. The data analysis method used is path analysis. The results of this study show that eco-brand and eco-labelling have positive and significant effect on consumer purchase behavior while environmental advertisement has negative and significant effect on consumer purchase behavior. Eco-brand, eco-labeling and environmental advertisement have positive and significant effect on consumer purchase behavior through brand image. Brand image has a role as an intervening variable between eco-brand, eco-labeling and environmental advertisement to consumer purchase behavior.
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Qi, Wenjing, Di Wu, Mengjie Wang, Mengqin Dan, and Yu Zhang. "Research on Consumption Behavior of Green Household Appliances under the Background of Carbon Neutrality." Highlights in Business, Economics and Management 1 (November 28, 2022): 1–7. http://dx.doi.org/10.54097/hbem.v1i.2309.
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With the gradual implementation of China's "Carbon Neutral" policy, the concept of green consumption has gradually penetrated into consumers' daily life, and innovative green household appliances have emerged one after another, affecting consumers' green purchase behavior. Based on this, this paper conducts an empirical analysis from the perspective of consumer psychological mechanism, government behavior, green purchase intention and behavior. The results are as follows: green purchase intention is significantly and positively affected by consumer innovation and the effectiveness of cognitive behavior, as well as by the government environment. Besides, Green purchase intention plays an intermediary role between policy environment and green purchase behavior.
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Yang, Shao-Ping, Shu-Chun Chang, Ta-Ching Liang, Rospita Odorlina P. Situmorang, and Minhas Hussain. "Consumer Confusion and Green Consumption Intentions from the Perspective of Food-Related Lifestyles on Organic Infant Milk Formulas." Sustainability 13, no. 4 (February 3, 2021): 1606. http://dx.doi.org/10.3390/su13041606.
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A sustainable lifestyle and green consumption are becoming popular nowadays due to increased awareness of environmental issues and many incidents regarding food safety. This has triggered the rapid development of the marketing of green products and the promotion of many green brands which causes confusion among consumers. This paper’s purpose is to evaluate the relationship between this consumer confusion and different Food-Related Lifestyles (FRLs) tending towards green consumption, taking as a case study organic infant milk formula. This study was based on an online survey which was conducted with 381 Taiwanese parents and carried out from January to February 2019. Through cluster analysis, this study categorized the different FRLs into three groups, i.e., consumers unfamiliar with food product quality, consumers who value food quality, and consumers who value food practicality. This study found that there is no significant correlation between different levels of consumer confusion and different FRLs. Furthermore, different consumers’ FRLs have significant correlations with green consumption intention. This study also found a positive relationship between consumer confusion and green consumption intention.
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Setiawan, Budi, Gen Gen Gendalasari, and Dewi Raisa Putrie. "ANALYSIS OF CONSUMERS' GREEN PURCHASE BEHAVIOR ON BOTTLED WATER THROUGH A GREEN BRAND IMAGE APPROACH." Riset 4, no. 2 (September 26, 2022): 001–11. http://dx.doi.org/10.37641/riset.v4i2.167.
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This study analyzes the effect of greenwash on consumer green purchasing behavior by a company mediated by the role of a company's green brand image. This study was conducted on consumers who know about bottled drinking water product brands in Indonesia. Primary data was performed using a questionnaire with a total of 385 data. The data in this study is quantitative. This study uses Structural Equation Modeling (SEM). The software used in this study is LISREL 8.8 and SPSS 22. The results of this study are that greenwashing has a negative effect on the brand image of green companies, and green brand image has a positive effect on green consumer purchases. Green brand image has an essential role in mediating the effect of greenwashing on green consumer purchase behavior. Therefore, companies need to reduce greenwashing activities and enhance their green brand image to increase green consumer purchase behavior.
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Masoudi, Nahid. "Greenness as a Differentiating Strategy." Mathematics 9, no. 11 (June 6, 2021): 1300. http://dx.doi.org/10.3390/math9111300.
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In a vertical differentiation model, we study a market where consumers, depending on their level of environmental consciousness, value the greenness of the product they consume and are distributed according to a Kumaraswamy distribution. Three scenarios are studied: only one firm takes some green measures and firms compete upon prices; only one firm takes some green measures, and this firm acts as the leader of the price competition; and finally, both firms choose their level of greenness and compete upon their location and price. The results suggest that as consumers become more environmentally conscious, the marginal consumer and the greener firm’s location move to the right. In contrast, the less green firm’s response is non-monotonic. In fact, when the two firms choose their location along with their prices, the latter firm chooses to produce a less green product in response to more environmentally conscious consumers. In the extreme case where all consumers are fully environmentally conscious, the latter firm produces a brown product and sells it at a price equal to its marginal cost. In this case, the greener firm’s price and location choices make the consumers indifferent between the two products. These results could explain why despite all the improvements in the consumers’ environmental consciousness, brown (in its general term) products are still widely produced and consumed, even by environmentally conscious consumers.
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Amberg, Nora, and Csaba Fogarassy. "Green Consumer Behavior in the Cosmetics Market." Resources 8, no. 3 (July 30, 2019): 137. http://dx.doi.org/10.3390/resources8030137.
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Consumers and producers are becoming more open to the usage of natural cosmetics. This can be seen in them using a variety of natural cosmetic resources and materials. This fact is further supported by the trend of environmental and health awareness. These phenomena can be found within both the producers’ and the consumers’ behavior. Our research supports that green or natural products’ role in the cosmetics industry is getting more and more pronounced. The role of science is to determine the variables suggesting the consumer to change to natural cosmetics. The primary aim of our research is to find out to what extent the characteristics of the consumption of organic foods and natural cosmetics differ. We would like to know what factors influence consumer groups when buying green products. The novelty of the analyses is mainly that consumers were ordered into clusters, based on consuming bio-foodstuffs and preferring natural cosmetics. The cluster analysis has multiple variables, namely: Consumer behavior in light of bio-product, new natural cosmetics brand, or health- and environmental awareness preferences. The data was collected using online questionnaire, exclusively in Hungary during April–May of 2018. 197 participants answered our questions. The results of descriptive statistics and the cluster analysis show that there are consumers who prefer natural cosmetics, whereas some of them buy traditional ones. A third group use both natural and ordinary cosmetics. The results suggest that on the market of cosmetic products, health and environmental awareness will be a significant trend for both producer and consumer behavior, even in the future. However, it will not necessarily follow the trends of the foodstuffs industry, as the health effect spectrum of cosmetics is far shorter. In the future, the palette of natural cosmetics will become much wider. The main reason for this will be the appearance of green cosmetics materials and environmentally friendly production methods (mostly for packaging). The consumers will also have the possibility to choose the ones that suit them the most.
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Kan, Chi Wai, Cheby Yuen Ting Chow, Usa Thangtham, Sudakan Yabdee, Arparpun Yulek, and Rattanaphol Mongkholrattanasit. "Exploring the Relationship between Brand Green Image, Environmental Performance and Consumer Green Consciousness and Purchase Intention of Fashion Products." Applied Mechanics and Materials 866 (June 2017): 425–32. http://dx.doi.org/10.4028/www.scientific.net/amm.866.425.
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Products features have a significant effect on consumers’ buying intention as it identifies which of the consumers’ needs be fulfilled. In addition, emotional brand benefit is one of the important factors to switch consumers from actual consumption to eco-friendly purchasing. In this study, we explored the relationship between brand green image, environmental performance and consumer green consciousness and purchase intention by survey with target group age ranged 18-28. The survey results indicated that there is a direct relationship between brand green image environmental performance and consumer green consciousness and purchase intention of fashion products.
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Wang, Shih-Tse. "Consumer characteristics and social influence factors on green purchasing intentions." Marketing Intelligence & Planning 32, no. 7 (September 30, 2014): 738–53. http://dx.doi.org/10.1108/mip-12-2012-0146.
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Purpose – Green consumer behavior has recently attracted the attention of academic researchers. To address a lack of relevant research, the effects that consumer characteristics (i.e. external locus of control and collectivism) and social influence factors (i.e. environmental visibility and subjective norms) exert on green purchasing intentions are investigated in this study. The paper aims to discuss these issues. Design/methodology/approach – Data were collected through a quantitative online survey of 1,866 participants in Taiwan, and structural equation modeling (SEM) was used to analyze the data. Findings – The results show that although an external locus of control exerted a negative effect on consumers’ green consumption intentions, collectivism values exerted a positive influence. In addition, both environmental visibility and subjective norms exerted a significant effect on green purchasing intentions. Originality/value – Consumer characteristics and social influence factors were integrated into green consumer research in this study. The findings can improve green market managers’ understanding of the role that consumer characteristics and social influence factors play in consumer decisions.
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Muchsin Saggaff Shihab, Dipa Mulia,. "The Role of Government Control on Consumer Behavior to be Environmentally Oriented." Jurnal Manajemen 25, no. 3 (August 17, 2021): 431. http://dx.doi.org/10.24912/jm.v25i3.759.
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Consumer orientation towards Green Products or environmentally friendly products is one of the supporting factors for business continuity (business sustainability). Consumer behavior in choosing a product is primarily determined by several things such as available product design, consumer knowledge, government control over consumers and producers. The role of the Government, Consumers and Producers together forms consumers' character in selecting the products to be consumed; therefore, the part of these three elements becomes essential to study. This study focuses on the role of government control, considering that other variables, namely consumers and producers, have been widely discussed in previous research studies. This study involved 210 respondents who live in Jakarta and surrounding areas. The selection of respondents was carried out by purposive sampling method with the criteria of respondents being groups of people who buy products for their own needs (not for resale). Data analysis was performed using Structure Equation Modeling - Partial Least Square (SEM-PLS). The results revealed that Government Control and Product Design had a direct and significant impact on consumer behavior, while consumer knowledge indirectly affected consumer behavior.
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Ulva Arsyistawa and Arif Hartono. "The effect of eco-label and perceived consumer effectiveness toward green purchase." International Journal of Research in Business and Social Science (2147- 4478) 11, no. 9 (December 25, 2022): 57–66. http://dx.doi.org/10.20525/ijrbs.v11i9.2223.
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Although many studies on green marketing were conducted, factors influencing consumers toward their green purchases, for instance, perceived consumer effectiveness, still need to be explored. This study investigates factors such as eco-labels, product attributes, perceived consumer effectiveness, and environmental concern about green product purchases. The study surveyed 200 Indonesian students who purchased and used The Body Shop products. Overall, all the proposed hypotheses are supported. Specifically, eco-labels positively affect both product attributes and perceived consumer effectiveness. While both products attributes and perceived consumer effectiveness positively influence environmental concerns. The last hypothesis related to environmental concerns and green purchases also shows a positive relationship. Lastly, a green marketing strategy is discussed and proposed as the study's implication.
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Dolšak, Janez, Nevenka Hrovatin, and Jelena Zorić. "Analysing Consumer Preferences, Characteristics, and Behaviour to Identify Energy-Efficient Consumers." Sustainability 12, no. 23 (November 25, 2020): 9870. http://dx.doi.org/10.3390/su12239870.
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This paper investigates preference heterogeneity among Slovenian energy consumers and attempts to ascertain how different consumer groups value various attributes of energy products and services. More specifically, it aims to establish whether a consumer segment can be identified that shows a preference for additional energy services—in particular services, associated with energy-efficient and green behaviour. A latent class analysis is employed to classify consumers on the basis of their preferences for energy services. Additionally, information about their attitudes and behaviour toward green energy and energy efficiency, energy consumption, and usage of energy services together with socio-economic characteristics is used in the latent class regression to explain differences between latent consumer classes. Three classes are identified: the largest class of regular consumers, energy-efficient consumers, and dissatisfied consumers. In contrast to regular and dissatisfied consumers, energy-efficient consumers show a significantly higher interest in additional services, energy efficiency, and green energy. In line with the found heterogeneity of consumer preferences, suppliers should customise marketing strategies to meet the needs of specific segments. Energy policymakers also need to pay more attention to consumer heterogeneity and behavioural changes to increase the effectiveness of energy efficiency policies.
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Kewakuma, Angeline Stella Ventari, Rofiaty Rofiaty, and Kusuma Ratnawati. "The Effect of Green Marketing Strategy on Customer Loyalty Mediated by Brand Image." JBTI : Jurnal Bisnis : Teori dan Implementasi 12, no. 1 (July 3, 2021): 1–11. http://dx.doi.org/10.18196/jbti.v12i1.10691.
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This research aims to know the role of brand image to mediate the influence of green marketing on The Body Shop brand loyalty of beauty products. This research was conducted with 150 respondents in the city of Malang and used the purposive sampling method. Methods of data collection used a questionnaire distributed through google forms. The data analysis technique used was Structural Equation Model (SEM) with Partial Least Square (PLS) approaches. Based on the results, green marketing had a positive and significant impact on brand image. Green marketing had a positive and significant impact on consumer loyalty. The brand image had a positive and significant impact on consumer loyalty. The brand image could significantly mediate the influence of green marketing on consumer loyalty beauty products of The Body Shop. These results revealed that the greater the green marketing gained and perceived by consumers was, the greater the sense of brand image and consumer loyalty arose from The Body Shop’s consumers.
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Sharma, Nitika, and Rekha Dayal. "Drivers of Green Purchase Intentions: Green Self-Efficacy and Perceived Consumer Effectiveness." Global Journal of Enterprise Information System 8, no. 3 (April 6, 2017): 27. http://dx.doi.org/10.18311/gjeis/2016/15740.
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Purpose: This study aims to combine the literature of consumer behavior and green marketing into a new managerial framework of green motivation. In addition, the present study proposes an original framework to explore the influence of Green Self-Efficacy (GSE) on Green Buying Intentions (GPI) of consumers through the mediating role of Perceived Consumer Effectiveness (PCE). Design/Methodology/Approach: The current study summarizes the literature of four concepts namely green self-efficacy, perceived consumer effectiveness and green purchase intentions to develop a new framework to enhance green purchasing intentions. A questionnaire was administered to empirically verify the hypothesis and data collected from Indian consumers were analyzed using Structural Equation Model (SEM) and Hayes’s Mediation Model. Findings: The study found the positive and significant effect of GSE on GPI through PCE. In addition, the relationship between GSE and GPI are partially mediated by PCE. The conclusions drawn in the study is useful for marketers to understand the factors that affect the purchasing intentions of the consumers and will help them improve the strategies in order to increase green sales. Indeed, green marketing is a distinct and distinguish way of positioning a product or company which can benefit the society with improved environmental conditions and healthy products. Originality: Although researchers have been studying the role of green motivation, particularly in the context of green purchasing behavior, it may safely asserted that the boarder dimension of GM, GSE and PCE have been remained under-researched. This study proposes an original framework to enhance GPI via GSE and PCE.
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He, Jianhong, Yaling Lei, and Xiao Fu. "Do Consumer’s Green Preference and the Reference Price Effect Improve Green Innovation? A Theoretical Model Using the Food Supply Chain as a Case." International Journal of Environmental Research and Public Health 16, no. 24 (December 9, 2019): 5007. http://dx.doi.org/10.3390/ijerph16245007.
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Today, complex consumer purchase decisions affect company revolution, especially that dealing with environmental (green) innovation. Consumer preferences and pricing could interact in influencing green innovation. This situation is especially vital in industries that are characterized with many safety concerns that urge collaborative development between consumers and companies, such as the food industry. The aim of this paper is to explore the influence of the change in consumer preference characteristics on the green innovation efforts of the food supply chain, introducing the green preference of consumers and the reference price effect. A differential game model of green innovation in the food supply chain is constructed in this paper and solved. It was found that the change in consumer preference characteristics is an important factor to motivate supply chain members to make green innovation efforts. With the enhancement of consumer preference characteristics, the Pareto improvement effect of cost-sharing contracts on the profits of supply chain enterprises is clearer. Further, manufacturers can stimulate suppliers’ green innovation efforts through cost-sharing contracts. When the marginal profit ratio of food supply chain members reaches a certain threshold, the incentive effect of this cost-sharing contract is more significant, and it is more likely to realize the optimal profit of the food supply chain.
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Wang, Jianming, Ninh Nguyen, and Xiangzhi Bu. "Exploring the Roles of Green Food Consumption and Social Trust in the Relationship between Perceived Consumer Effectiveness and Psychological Wellbeing." International Journal of Environmental Research and Public Health 17, no. 13 (June 29, 2020): 4676. http://dx.doi.org/10.3390/ijerph17134676.
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Green food consumption is a core issue that contributes to solving environmental pollution and achieving sustainable development. This study aims to investigate the mediating role of green food consumption and social trust in the relationship between perceived consumer effectiveness and psychological wellbeing to provide new insights into green food consumption, based on social ideal theory and social trust theory. Using a sample data of 514 consumers in China, the results of structural equation modeling showed that perceived consumer effectiveness was positively related to psychological wellbeing. Furthermore, green food consumption mediated the relationship between perceived consumer effectiveness and psychological wellbeing. In addition, social trust moderated the relationship between perceived consumer effectiveness and green food consumption. Social trust also moderated the indirect effect of perceived consumer effectiveness on psychological wellbeing through green food consumption. The findings of this study enrich the extant literature relating to green food consumption and have practical implications for business managers and policymakers.
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Alagarsamy, Subburaj, Sangeeta Mehrolia, and Sonia Mathew. "How Green Consumption Value Affects Green Consumer Behaviour: The Mediating Role of Consumer Attitudes Towards Sustainable Food Logistics Practices." Vision: The Journal of Business Perspective 25, no. 1 (January 25, 2021): 65–76. http://dx.doi.org/10.1177/0972262920977986.
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The aim of the study is to identify the green consumption values and production patterns and understand how they impact consumer behaviour and purchase intention of green consumers, in particular, the environment-conscious youth in the city of Bangalore. The focus of the study is on the pre-purchase sustainable logistics of food products and how they impact behaviour and attitudes of green consumers. The theory of planned behaviour and social cognitive theory form the theoretical base for the current research. An online survey was conducted among 284 participants in and around the scope area. Confirmatory factor analysis and structural equation modelling were used to test the hypotheses. The results showed that green consumption values and consumer attitudes towards sustainable food logistics either directly or indirectly influence green purchase intention and environmentally conscious behaviour towards food products. The main contribution of this study is the identification of new multidimensional constructs which can be used to measure green consumer attitude in terms of sustainable food logistics practices in the Indian context. These findings will empower managers and future researchers to understand how sustainable food logistics practices can create green consumer attitudes. They will also assist food production companies to identify possible opportunities, developments and other benefits they can derive from following sustainable food logistics practices.
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Narula, Sapna A., and Anupriya Desore. "Framing green consumer behaviour research: opportunities and challenges." Social Responsibility Journal 12, no. 1 (March 7, 2016): 1–22. http://dx.doi.org/10.1108/srj-08-2014-0112.
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Purpose – This paper aims to investigate existing research in green marketing with special reference to consumer behaviour and identify challenges both in practice and research, offering valuable insights for both the communities. While reviewing the existing literature in the paper, the authors define the scope of green marketing as a standalone discipline and discuss all aspects of green consumer behaviour and present opportunities for researchers. Design/methodology/approach – A thorough literature search in leading academic journals related to the scope of this paper was conducted through leading databases. An analysis of literature review comprising 140 relevant articles has been carried out and presented in the paper. Findings – Green consumer behaviour research is one area which is very well researched but studies are found to be generic in nature. the authors stress that research needs to be advanced in relation to addressing gaps between consumer perceptions and designing green products, identification of green segments, positioning green products and also inclusion of stakeholders in green marketing process. More insights into consumers willingness to pay for green attributes Vis -a Vis conventional attributes need to be worked out. Originality/value – In spite of plenty of reviews available in green marketing, there is no review which solely covers the consumer behaviour aspects of green marketing. Consumer being the most important stakeholder in green marketing domain deserves special attention from the researchers’ perspective. The review is unique in providing all aspects of green consumer behaviour research.
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Putri, Yulia Hamdaini, Aslamia Rosa, and Hera Febria Mavilinda. "Improved Understanding Of Greenwashing And Green Consumer with Rasch Model Analysis." Jurnal Bisnis dan Manajemen 8, no. 2 (November 30, 2021): 367–79. http://dx.doi.org/10.26905/jbm.v8i2.6325.
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As extensive information comes so fast, increasing consumer awareness of greening the environment increases. Environmental damage caused by human waste, natural disasters, and non-renewable natural resources, and damage to natural ecosystems makes consumers careful in purchasing decisions. This study aims to know indicators in the greenwashing and green consumers which one the least liked or preferred based on the gender of generation Z. Method of analysis is using the Rasch model. A sample of 340 respondents generation Z. The result is green consumers (consumers throw garbage in their place, water-saving consumers, consumers like cleanliness). Consumers are willing to pay more to get the product labelled eco-product/ go green. This study is limited to explaining the response of generation Z regarding the items contained in the greenwashing and green consumer variables.
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Eka Dewi Setia Tarigan, Yuni Syah Putri, and Hesti Sabrina. "Green Buying Behavior Using Theory of TPB in Online Shop in Medan City." International Journal of Science, Technology & Management 2, no. 3 (May 27, 2021): 604–7. http://dx.doi.org/10.46729/ijstm.v2i3.223.
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Awareness of environmental responsibility in order to build a sustainable business makes marketers realize the importance of nurturing green consumers. The community now realizes the importance of green purchasing behavior in order to realize responsible behavior to preserve the environment. In this new normal era, people also purchase green products online. The research uses the TPB (Theory of Planned Behavior) theory proposed by Ajzen. This study discusses how the behavior of green online shop consumers in Medan city. The variables in this study are green consumer behavior. variable attitude, subjective norm and perceived behavior control. In the new normal era, the questionnaire was distributed and answered via google form to 100 respondents. From the processing of multiple linear regression analysis, it was found that the variable attitude and subjective norm had a positive and significant effect on green consumer behavior, and the variable perceived behavior control had no effect on green consumer behavior on online shops in Medan.
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Hanjani, Giovani Antania, and Arry Widodo. "Consumer Purchase Intention." Journal of Secretary and Business Administration 3, no. 1 (February 12, 2019): 39. http://dx.doi.org/10.31104/jsab.v3i1.90.
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Environmental issues are getting worse and worse. Indonesia is the second country to dispose of the largest marine waste in the world because the level of knowledge of the community regarding environmental impacts is still low. This study aims to determine how much influence the green brand on purchase intention mediated by green knowledge in Nestle Indonesia Company. The research method used is a quantitative method with the type of research used is descriptive verification and the measurement scale used is the Likert scale. The study population was all consumers of Nestle Indonesia’s product at Bandung City with a sample of 400 respondents. The sampling technique used in this study was nonprobability sampling. The data analysis method used in this study is Structural Equation Modeling (SEM). Data processing is done using SmartPLS. Based on the results of the hypothesis green brand of green knowledge has a value of 13,482 >α value of 1.649. It means that green brand variables have a positive and significant effect on green knowledge, and green brand on purchase intention has a value of 12,716 > tα 1.649 it means that green brand have a positive and significant effect on purchase intention, while green knowledge on purchase intention shows a value of 6,853 > tα value of 1,649 which means that green knowledge have a positive and significant effect on purchase intention. Based on the results of the study it can be concluded that the green brand in the good category, green knowledge in pretty good categories, purchase intention in the good categories, and the results of SEM analysis related the influence of green brand and green knowledge have a significant influence on purchase intention.
Keywords: green brand, green knowledge, purchase intention
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Tang, Yiming, Xiucun Wang, and Pingping Lu. "Chinese consumer attitude and purchase intent towards green products." Asia-Pacific Journal of Business Administration 6, no. 2 (May 27, 2014): 84–96. http://dx.doi.org/10.1108/apjba-05-2013-0037.
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Purpose – The purpose of this paper is to examine how Chinese consumer attitude mediates factors that influence their purchase intention toward low-displacement vehicles. Design/methodology/approach – This study utilizes online survey data in China, multiple regression and recursive regression models. Findings – Consumers’ environmental concern, perceived effectiveness belief and functional value positively affect their attitude toward such products. Consumer attitude positively affects purchase intention. Consumer attitude fully mediates the influence of environmental concern, and partly mediates the effect of perceived effectiveness belief, and functional value on purchase intention. Consumers’ awareness of government policy is not associated with attitude or purchase intention. Originality/value – This is a first empirical study to systematically examine Chinese consumer attitude's mediation effect on factors influencing their purchase intent toward low-displacement vehicles in China.
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Verlander, Neil. "Green consumer con-trick." Nursing Standard 4, no. 48 (August 22, 1990): 44. http://dx.doi.org/10.7748/ns.4.48.44.s52.
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