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agrawal,, suman. "Green DevOps in Practice: Using Technology for Environmental Impact." INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 09, no. 01 (2025): 1–9. https://doi.org/10.55041/ijsrem41148.
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Through effective technology adoption, this article explores how DevOps methods can significantly reduce carbon emissions and environmental footprints. Teams may quantify and optimize software system energy use by including sustainability indicators into DevOps processes, from deployment and monitoring to CI/CD pipelines. Green coding concepts and techniques like cloud optimization, containerization, and automated resource monitoring reduce waste and increase energy efficiency. Additionally, the paper presents methods for estimating the carbon footprint of software operations, offering practical advice for coordinating DevOps tactics with sustainability objectives. Through the integration of environmental responsibility into DevOps, this study demonstrates how technology can spur innovation and promote environmental sustainability.
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Allam, Hitesh. "Sustainable Cloud Engineering: Optimizing Resources for Green DevOps." International Journal of Artificial Intelligence, Data Science, and Machine Learning 4 (2023): 36–45. https://doi.org/10.63282/3050-9262.ijaidsml-v4i4p105.
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Nishant, Garg. "Optimizing DevOps for Critical Systems." Asian Journal of Research in Computer Science 18, no. 5 (2025): 544–53. https://doi.org/10.9734/ajrcos/2025/v18i5673.
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This article examines the impact of DevOps practices on improving the productivity of software development teams and managing quality variability in the maintenance of critical systems. Based on an analysis of the MONTE system developed by the Mission Design and Navigation Software group at the Jet Propulsion Laboratory (JPL), a comparative assessment was conducted of key metrics, including defect density, release frequency, and incident response time, before and after the implementation of DevOps. The application of time-series analysis methods demonstrated that systematic integration of automation, continuous integration and delivery, and infrastructure as code contributes to reducing operational risks and enhancing process efficiency. DevOps cycles in mission-critical systems function as continuously iterative pipelines for deployment, testing, and delivery. They are built on principles of closed-loop feedback and adaptive change management, where each iteration includes formal static verification and automated deployment with compliance checks against regulatory standards. DevOps methodologies in such systems are grounded in Infrastructure as Code and GitOps practices, combined with advanced release strategies and blue/green deployment models. These approaches support a high level of observability, predictive monitoring based on reliability metrics, and continuous risk management through integrated security controls and configuration management components. Additionally, the article provides an overview of strategies and recommendations for the successful adoption of DevOps, considering organizational and technological prerequisites, changes in corporate culture, and the need for skill development among specialists. The study results confirm the hypothesis that DevOps approaches serve as an effective tool for enhancing stability, reliability, and team productivity in the operation of mission-critical systems. The information presented will be valuable for researchers and IT professionals, as well as for managers seeking to integrate advanced DevOps methodologies to improve team performance and optimize business processes.
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Pawlish, Michael J., and Aparna S. Varde. "The DevOps Paradigm with Cloud Data Analytics for Green Business Applications." ACM SIGKDD Explorations Newsletter 20, no. 1 (2018): 51–59. http://dx.doi.org/10.1145/3229329.3229334.
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Pramod Kumar Muppala. "Sustainable DevOps: Minimizing the carbon footprint of banking data centers." International Journal of Science and Research Archive 14, no. 1 (2025): 1780–93. https://doi.org/10.30574/ijsra.2025.14.1.2372.
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Sustainable DevOps methods drive results in banking, given data centers account for most energy usage and environmental damage. Our study demonstrates how sustainability practices join with DevOps techniques to lower the ecological impact of banking data centers while achieving performance and security requirements. The paper illustrates how microservices and containerization technology help banking data centers work better with their resources by automatically scaling and lowering electricity consumption. The evaluation compares Jenkins and Ansible with other automation tools to show how they simplify repetitive work and shut down systems when usage drops to save energy. The study proves why advanced monitoring tools are necessary to track real-time power usage so data center managers can redistribute or stop using servers when needed. The analysis shows how banks can use cloud solutions that depend on green energy and infrastructure architectures to build sustainability practices. Beyond new technology tools, this research pushes for cultural change by supporting business units that add environmental effect measures to their new product development process. This study examines how banking industries can use sustainable DevOps practices to reduce energy use and environmental damage while maintaining regulatory standards and stable operations. The study provides technical and action-based methods that allow DevOps processes to support ecological preservation for finance companies.
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Ortega, William Emmanuel Castillo. "Sustainable Optimization of the CI/DC Cycle through Artificial Intelligence: An Efficient and Green Approach to DevOps Practices." International Journal of Environmental Sciences 11, no. 6s (2025): 716–22. https://doi.org/10.64252/prggan54.
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This article discusses the impact of artificial intelligence (AI) on optimizing the continuous integration and delivery (CI/CD) cycle, with an emphasis on sustainable and green practices in DevOps environments. As demands for software increase, so does the energy consumption of technology infrastructures. This study proposes an AI-based approach to improve operational efficiency and reduce the carbon footprint in DevOps environments, integrating predictive models, intelligent automation, and sustainability metrics. A quantitative methodology was applied through experimentation in continuous integration environments, evaluating energy consumption, performance and deployment time. The results show that the implementation of AI can reduce the energy consumption of the CI/DC cycle by up to 25%. This research contributes to the development of greener and more resilient software engineering.
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Ajay Kumar Panchalingala. "How Large-Scale Enterprises Achieve Zero Downtime with DevOps and SRE." Journal of Computer Science and Technology Studies 7, no. 5 (2025): 80–84. https://doi.org/10.32996/jcsts.2025.7.5.11.
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This article examines how large-scale enterprises achieve zero downtime through the implementation of DevOps and Site Reliability Engineering (SRE) practices. The article analyzes the evolution of system availability strategies, from traditional maintenance windows to modern continuous deployment approaches. It investigates advanced deployment methodologies, including blue-green deployments and canary releases, while exploring the impact of chaos engineering on system resilience. Through comprehensive case studies and empirical research, the article demonstrates how organizations have successfully transformed their infrastructure to maintain continuous service availability. The article highlights the crucial role of automated deployment pipelines, sophisticated monitoring systems, and proactive reliability engineering in achieving near-zero downtime in complex distributed systems. This research provides valuable insights into best practices for maintaining system availability in enterprise environments and establishes a framework for organizations seeking to enhance their operational reliability.
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Dheerendra, Yaganti. "Sustainable Microservice Deployment in Azure Using KEDA and Carbon Intensity Metrics for .NET Workloads." European Journal of Advances in Engineering and Technology 12, no. 1 (2025): 24–28. https://doi.org/10.5281/zenodo.15241009.
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The rising demand for cloud-native applications has intensified the energy consumption of modern software systems, calling for more sustainable deployment strategies. This thesis proposes a carbon-aware scheduling framework for .NET microservices deployed in Azure, leveraging Kubernetes Event-Driven Autoscaling (KEDA) and real-time carbon intensity metrics. The approach dynamically scales workloads based on both application demand and the environmental impact of power usage, enabling green DevOps practices. By integrating carbon intensity APIs with Azure Container Apps and KEDA, deployment decisions are optimized to align with periods of lower grid carbon emissions. This ensures that microservices scale efficiently without compromising sustainability goals. The study evaluates the effectiveness of this framework by analyzing energy consumption patterns, emission reductions, and performance benchmarks across varied geographic Azure regions. Results demonstrate that carbon-aware scheduling can significantly reduce the carbon footprint of .NET applications while maintaining scalability and responsiveness. This research contributes to the growing field of sustainable software engineering, offering practical insights into eco-efficient cloud deployment architectures. The proposed model serves as a reference for developers and DevOps engineers seeking to balance performance with environmental responsibility in cloud-based microservice ecosystems.
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Mokale, Mahesh. "Automated Debugging and Deployment for High-Performance Telecom Applications." International Scientific Journal of Engineering and Management 02, no. 11 (2023): 1–8. https://doi.org/10.55041/isjem00206.
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Abstract: High-performance telecom applications require efficient debugging and deployment strategies to ensure reliability, scalability, and seamless operations. These applications operate within highly complex and distributed environments where even minor failures or inefficiencies can result in significant service disruptions, financial losses, and customer dissatisfaction. Given the critical role telecom applications play in enabling global communication networks, minimizing downtime, optimizing system performance, and maintaining operational continuity is a top priority for telecom service providers. Automated debugging and deployment frameworks address these challenges by integrating advanced artificial intelligence (AI), machine learning (ML), and DevOps methodologies. Automated debugging solutions analyze logs and system metrics in real time, detecting anomalies, diagnosing root causes, and predicting potential failures before they impact service availability. By leveraging intelligent log analysis, anomaly detection algorithms, and self-healing mechanisms, these solutions enhance the fault tolerance and resilience of telecom applications. In addition to debugging, automated deployment frameworks streamline software releases, infrastructure updates, and configuration changes. Traditional deployment models often require manual interventions that increase the risk of errors, downtime, and inconsistent deployments across different environments. With automation-driven strategies such as Infrastructure as Code (IaC), containerization, and automated rollback mechanisms, telecom companies can achieve consistent, predictable, and secure deployments. Furthermore, modern deployment methodologies such as blue-green and canary deployments minimize disruption by allowing incremental rollouts of new software versions while ensuring service reliability. These approaches enable operators to test new releases in real-time environments with controlled user exposure, reducing the risks associated with large-scale software updates. The implementation of continuous integration and continuous deployment (CI/CD) pipelines further optimizes the development lifecycle, allowing frequent and seamless software updates without impacting ongoing operations. This white paper explores the critical challenges in debugging and deploying high-performance telecom applications and presents state-of-the-art automation strategies that were available up to 2022. By adopting AI- driven debugging techniques, robust deployment automation frameworks, and DevOps best practices, telecom providers can improve operational efficiency, enhance system resilience, reduce downtime, and accelerate time- to-market for new features and updates. Keywords: Automated Debugging, Deployment Automation, High-Performance Telecom Applications, AI-Driven Debugging, Machine Learning, DevOps, Infrastructure as Code (IaC), Continuous Integration (CI), Continuous Deployment (CD), Kubernetes, Docker, Containerization, Self-Healing Systems, Predictive Maintenance, Fault Detection, Anomaly Detection, Log Analysis, CI/CD Pipelines, Canary Deployment, Blue-Green Deployment, Automated Rollback, Disaster Recovery, Telecom Network Automation, Network Monitoring, AI-Based Root Cause Analysis, Service Orchestration, Cloud-Native Architectures, Microservices, Security Automation, Compliance Monitoring, Zero-Trust Security, Policy-Based Security Enforcement, Performance Testing, Load Balancing, Chaos Engineering, Shift-Left Testing, Regression Testing, Automated Testing, Fault Tolerance, Scalability, Operational Efficiency, Real-Time Analytics.
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Akoh Atadoga, Uchenna Joseph Umoga, Oluwaseun Augustine Lottu, and Enoch Oluwademilade Sodiya. "Advancing green computing: Practices, strategies, and impact in modern software development for environmental sustainability." World Journal of Advanced Engineering Technology and Sciences 11, no. 1 (2024): 220–30. http://dx.doi.org/10.30574/wjaets.2024.11.1.0052.
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Advancing Green Computing: Practices, Strategies, and Impact in Modern Software Development for Environmental Sustainability explores the evolving landscape of green computing within the realm of software development, emphasizing the imperative for environmentally sustainable practices. In response to escalating environmental concerns, the computing industry is undergoing a paradigm shift towards reducing its carbon footprint and mitigating ecological impacts. This shift is particularly crucial in software development, given its pervasive influence on technological ecosystems. The review delves into the multifaceted dimensions of green computing, elucidating various practices and strategies that are instrumental in fostering environmental sustainability. From optimizing code efficiency to embracing energy-efficient computing architectures, the review underscores the diverse approaches available to software developers in minimizing resource consumption and carbon emissions. Furthermore, it examines the broader ramifications of these practices, emphasizing their potential to reshape the software industry's ecological footprint and contribute to global efforts for environmental conservation. Moreover, the review highlights the symbiotic relationship between green computing and modern software development methodologies. It elucidates how principles such as agile development and DevOps can be synergistically integrated with green computing practices to enhance sustainability throughout the software development lifecycle. By adopting an interdisciplinary approach that integrates environmental considerations into software design, development, and deployment processes, organizations can catalyze transformative changes towards a greener computing ecosystem. The review also investigates the tangible impact of green computing practices on environmental sustainability metrics. Through case studies and empirical analyses, it showcases the efficacy of various strategies in reducing energy consumption, carbon emissions, and electronic waste generation. Additionally, it discusses the economic and societal benefits accrued from adopting environmentally sustainable practices, ranging from cost savings to enhanced corporate social responsibility. Advancing Green Computing: Practices, Strategies, and Impact in Modern Software Development for Environmental Sustainability provides a comprehensive overview of the evolving landscape of green computing within the context of software development. It elucidates the myriad opportunities and challenges associated with fostering environmental sustainability in the computing industry and underscores the transformative potential of integrating green computing principles into modern software development practices.
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Nimdia, Abhishek. "Effectiveness of Automated Testing in Container Orchestration." American Journal of Engineering and Technology 07, no. 04 (2025): 34–42. https://doi.org/10.37547/tajet/volume07issue04-05.
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This study examines the efficiency of automated testing in container orchestration using Kubernetes as an example. Modern IT environments require rapid, reliable, and scalable application deployment, made possible by advancements in containerization technologies and CI/CD automation. The research is based on an analysis of existing studies. The paper explores the theoretical foundations of container orchestration, including Kubernetes architecture, and the principles of automated testing, encompassing unit, integration, performance, and security testing. Practical aspects of integrating testing into CI/CD processes are presented, with a focus on rolling updates, blue-green, and canary deployments, which help minimize the risk of deploying defective code and reduce downtime. The study also discusses future developments in the field, emphasizing AI/ML integration for failure prediction, improved multi-cluster management, and enhanced security measures. The findings demonstrate that implementing automated testing improves the reliability and efficiency of container orchestration, playing a crucial role in optimizing modern IT infrastructures. The information provided in this study will be of interest to researchers in DevOps, automated testing, and container orchestration, as it contributes to a deeper theoretical understanding and practical optimization of quality assurance processes in distributed systems amid ongoing digital transformation.
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Yogeswara Reddy Avuthu. "Change management and rollback strategies using IaC in CI/CD Pipelines." International Journal of Science and Research Archive 2, no. 1 (2021): 160–68. http://dx.doi.org/10.30574/ijsra.2021.2.1.0037.
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Infrastructure as Code (IaC) has emerged as a cornerstone of modern cloud and DevOps practices, enabling the management and provisioning of infrastructure through code-based configurations. The integration of IaC with Continuous Integration and Continuous Deployment (CI/CD) pipelines provides organizations with a comprehensive framework for automating the provisioning, configuration, and management of cloud resources. Despite these advantages, the automation of infrastructure introduces complexities, particularly in the realm of change management and efficient rollback mechanisms. This paper explores in-depth strategies for managing changes and implementing reliable rollback techniques using IaC within CI/CD pipelines. We discuss manual rollbacks, automated rollbacks, blue-green deployments, and canary deployments, detailing the trade-offs, benefits, and best practices for each approach. The paper also presents real-world case studies to demonstrate the practical implementation of these strategies, alongside graphs depicting the increasing adoption of IaC from 2013 to 2018 and the frequency of various rollback strategies based on a 2018 survey. Our findings emphasize the critical role of automated and strategic rollback mechanisms in maintaining system stability, minimizing downtime, and ensuring continuous performance of cloud-native applications. This research provides actionable insights and recommendations for practitioners seeking to optimize their IaC and CI/CD processes, ultimately contributing to more secure, resilient, and high-performing cloud operations.
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Kuriakose, John Linton. "Green reliability engineering: Leveraging carbon-aware AI for sustainable SRE practices in cloud platforms." International Research Journal of Modernization in Engineering, Technology and Science 7, no. 04 (2025): 9001–6. https://doi.org/10.56726/IRJMETS74423.
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As cloud-native systems continue to scale, Site Reliability Engineering (SRE) teams face the dual challenge of ensuring service availability while minimizing environmental impact. This paper introduces the concept of Green Reliability Engineering (GRE)—an approach that integrates carbon-awareness into SRE practices using Generative AI and cloud telemetry. The proposed solution incorporates Carbon Footprint APIs, energy-efficient routing policies, and AI-powered optimization models to support carbon-aware decision-making in incident response, load balancing, and service scheduling. By leveraging tools available in Google Cloud Platform (GCP), such as Carbon Footprint reporting, Cloud Monitoring, and Vertex AI, this research demonstrates how AI-driven SRE workflows can balance reliability objectives with sustainability goals. A proof-of-concept is built around carbon-aware alert response prioritization and green load balancing across regions, showing tangible improvements in carbon reduction without compromising performance. The results advocate for the inclusion of carbon metrics as first-class citizens in SLOs, enabling a more sustainable and intelligent SRE framework. This record contains metadata only. The publisher (IRJMETS) holds exclusive distribution rights. The final article will get an IRJMETS DOI; this Zenodo DOI provides a permanent reference in the meantime.
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Senetra, Adam, Iwona Krzywnicka, and Marcin Mielke. "An analysis of the spatial distribution, influence and quality of urban green space – a case study of the Polish city of Tczew." Bulletin of Geography. Socio-economic Series 42, no. 42 (2018): 129–49. http://dx.doi.org/10.2478/bog-2018-0035.
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Abstract Rapid urban growth can exert negative effects on the natural environment due to the loss of naturally vegetated areas, loss of biological diversity, deforestation and soil erosion. The condition of cities is inherently linked with the natural environment which has a positive influence on health, social relations, human welfare and economic activity. Urban areas should abound in green spaces, and should also be easily accessible to the general public. The aim of this study was to determine the spatial distribution, influence and quality of urban green spaces on the example of the city of Tczew in northern Poland. The proposed methodology can be applied in cities of a similar size and urban structure to promote rational management of urban green space in line with the principles of sustainable development and spatial order. The Green-Space Record, a useful tool for inventorying urban green spaces, was developed to pursue the main research goal. The information accumulated in the Record constitutes valuable input data for further analysis, including the determination of the area, distribution, influence and quality of urban green spaces. The results of the analysis revealed that urban green spaces occupy more than 19% of Tczew’s territory, which is equivalent to 70.6 m2 per resident. Managed green spaces span the area of only 66.75 ha (11.31 m2 per resident) and are unevenly distributed in the city. More than half of these areas are found in the Stare Miasto (Old Town) district, whereas two residential districts (Gdańska, Prątnica) are completely devoid of public greens. The quality of urban green spaces is generally satisfactory in Tczew; however, not all residents have equal access to high-quality public greens.
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Marini, Purwanto. "Green innovation strategy improve sustainability competitive advantage: Role of organizational green learning and green technological turbulance." World Journal of Advanced Research and Reviews 21, no. 2 (2024): 782–89. https://doi.org/10.5281/zenodo.14006747.
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This paper discusses the importance of green innovation strategy in improving company sustainability to achieve sustainable competitive advantage. Green innovation strategy is an idea for environmentally friendly innovation options that are effective in achieving sustainability goals. Organizational Green Learning develops knowledge-based theories to help companies improve organizational competence and learning in carrying out Green Innovation Strategy. Green Technological Turbulance emphasizes contingency theory in the appropriate use of green technology in implementing green innovation strategy. This paper reviews the green innovation strategy literature review, how internal and external factors influence green innovation strategy in achieving Sustainability Competitive Advantage and explores the role of Organizational Green Learning and Green Technological Turbulency in implementing Green Innovation Strategy so that the company's sustainability goals will increase Sustainability. Competitive Advantage. The development of Green Innovation Strategy research is a future research opportunity to explore newness in SDGs research in the field of environmental innovation and explore theory development in environmental innovation research in various industrial contexts.
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Wang, Yang, Chenling Tian, Xia Jiang, and Yang Tong. "Development of Scales for the Measurement of Executive Green Leadership and Exploration of Its Antecedents." Sustainability 15, no. 13 (2023): 9882. http://dx.doi.org/10.3390/su15139882.
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Drawing on the existing research on green leadership, this paper first examines the concept and structure of executive green leadership and develops a preliminary scale to measure executive green leadership. The confirmatory factor analysis is adopted to verify and revise the scale. The results show that green leadership and green person are the two main structures of executive green leadership, and the scale developed in this paper is of good reliability and validity. After data analysis, this paper then explores the antecedents of executive green leadership. The results show that factors such as corporate executives’ internal moral identity, conscientiousness, pro-environmental intention, command-based environmental regulation, market-based environmental regulation, and corporate green image have a significant positive correlation with executive green leadership, while their short-term orientation has a significant negative correlation with the green leadership. This paper defines the concept and structure of executive green leadership and develops the corresponding scale for measuring it, to improve scholars’ and managers’ understanding of executive green leadership.
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Thilmany, Jean. "Green Decisions." Mechanical Engineering 132, no. 03 (2010): 40–42. http://dx.doi.org/10.1115/1.2010-mar-4.
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This article discusses the introduction and implementation of environmental regulations in manufacturing industry. Manufacturers are responding to customer demand for environmentally friendly products. Several vendors such as PTC and Siemens PLM Software make products that track environmental performance of products, parts, materials, and suppliers. Many products are integrated with a company’s supply chain and product development systems. IBM offers Environmental Product Lifecycle Management, which includes software and consulting services, and assists clients in analyzing every phase their product passes through to ensure environmental compliance. A number of lifecycle assessment software packages have been released in recent years to help designers. Sustainable Minds develops software, for example, that is intended to give engineers pertinent supplier and material information, which allows them to weigh each design decision from an environmental standpoint. Engineers call upon lifecycle analysis software to ensure their products comply with environmental regulations. Meanwhile, the number of manufacturers who will need to meet those regulations represents a growing market for software makers.
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Sihaloho, Benedict Mario Gilbert Fernandes, Yusuf Latief, and Bernadette Detty Kussumardianadewi. "Risk assessment of the procurement and permitting (pre-construction) process for green retrofitting in high-rise buildings in Jakarta: A risk model-based approach." Management Science Letters 15, no. 2 (2025): 81–96. http://dx.doi.org/10.5267/j.msl.2024.5.002.
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The importance of green building concepts is emphasized in the current era due to the drastic decline in global climate conditions. However, their development is hindered as they are primarily applied to new buildings, while almost two-thirds of the world's buildings are already constructed. This study aims to improve the efficiency of Green Retrofitting, accelerating the growth of green buildings in Indonesia. It identifies the procurement and permitting processes for Green Retrofitting in high-rise office buildings in Jakarta, along with high-risk activities from these processes. Additionally, it develops a model of the relationship between these high-risk activities and the implementation efficiency of green retrofitting, using a Monte Carlo approach based on the Regulation of the Minister of Public Works and Housing No. 21 of 2021 and the Green Building Council Indonesia. The analysis uses data from 26 expert respondents on green retrofitting procurement and permitting, finding 83 activities with 214 risk indicators influencing green retrofitting efficiency, including 57 high risks. Identifying the most risky activities, the study develops a relationship model and conducts simulation and optimization to improve project time efficiency, ultimately accelerating the growth of green buildings in Indonesia.
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Cheng, Zhi Li, and Wei Cheng. "Green Design for Products Based on Modern Industry." Advanced Materials Research 452-453 (January 2012): 1009–13. http://dx.doi.org/10.4028/www.scientific.net/amr.452-453.1009.
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As modern industry highly develops and environmental & energy issues are increasingly serious, green design for products has become the key to sustainable development. This article explains the meaning of green design and discusses the criteria of green design on the four aspects of environment, technology, economy and agreeableness. On this basis, the article describes green design methods for products in the link of modern industrial design.
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Marini Purwanto. "Green innovation strategy improve sustainability competitive advantage: Role of organizational green learning and green technological turbulance." World Journal of Advanced Research and Reviews 21, no. 2 (2024): 782–89. http://dx.doi.org/10.30574/wjarr.2024.21.2.0405.
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This paper discusses the importance of green innovation strategy in improving company sustainability to achieve sustainable competitive advantage. Green innovation strategy is an idea for environmentally friendly innovation options that are effective in achieving sustainability goals. Organizational Green Learning develops knowledge-based theories to help companies improve organizational competence and learning in carrying out Green Innovation Strategy. Green Technological Turbulance emphasizes contingency theory in the appropriate use of green technology in implementing green innovation strategy. This paper reviews the green innovation strategy literature review, how internal and external factors influence green innovation strategy in achieving Sustainability Competitive Advantage and explores the role of Organizational Green Learning and Green Technological Turbulency in implementing Green Innovation Strategy so that the company's sustainability goals will increase Sustainability. Competitive Advantage. The development of Green Innovation Strategy research is a future research opportunity to explore newness in SDGs research in the field of environmental innovation and explore theory development in environmental innovation research in various industrial contexts.
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Yahya, Yahya. "PERAN GREEN MARKETING, GREEN BRAND IMAGE TERHADAP PURCHASE INTENTION DENGAN GREEN TRUST SEBAGAI VARIABEL INTERVENING." Jurnal Ilmiah Manajemen dan Bisnis (JIMBis) 1, no. 1 (2022): 17–38. http://dx.doi.org/10.24034/jimbis.v1i1.5131.
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The concept of green marketing in the company as a form of attention to environmental damage issues. The company then developed to find the right marketing strategy in growing purchase intention. The bottled drinking water industry (AMDK) is one who develops green marketing. This study aims to analyze the effect of green marketing and green brand image on purchase intention through green trust, and to analyze the effect of green marketing, green brand image and green trust on purchase intention. This research uses a questionnaire measured by a Likert scale, find the sample using a non-probability method with a procedure by using purposive sampling. The total respondents in this study were 100 respondents who were consumers who had purchased Cleo bottled water. Data analysis method using partial least squares (PLS) analysis with SmartPLS software. The results reveal that green marketing and green brand image have an effect on purchase intention through green trust on Cleo bottled water products, green marketing and green trust have an effect on purchase intention on Cleo bottled water products, and green brand image has no significant effect on purchase intention on products. Cleo's AMDK.
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Li, Ya, and Da Li Ma. "Green Regeneration of Hemp Fiber." Applied Mechanics and Materials 295-298 (February 2013): 403–7. http://dx.doi.org/10.4028/www.scientific.net/amm.295-298.403.
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Application of hemp fiber to low-carbon design can realize conceptual innovation. This article takes low-carbon clothing as development objective, and excavates and develops its huge competitive advantages on the low-carbon clothing application aspect through studying the practical applicability of hemp fiber. Starting from green regeneration of hemp fiber, the designers would play their design creativity on the basis of visual effect, tactile effect, integral feeling and other aspects, and endow the hemp fabric more design philosophy and flexile technique of expression applying the design skills and the green concept.
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Bashir, Shahid, Muddasar Ghani Khwaja, Yasir Rashid, Jamshid Ali Turi, and Tariq Waheed. "Green Brand Benefits and Brand Outcomes: The Mediating Role of Green Brand Image." SAGE Open 10, no. 3 (2020): 215824402095315. http://dx.doi.org/10.1177/2158244020953156.
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This study develops a test model that can conceptually contribute to the formation of a green brand image for the hospitality market. A conceptual model highlighting the mediating role of green brand image based on two antecedent constructs (consumer’s perceived functional and emotional benefits of green hotels) and four outcome constructs (green brand preferences, trust, loyalty, and corporate image) was tested using 347 Malaysian lodging consumers. The findings indicate that the increase in consumer’s perceived functional and emotional benefits will initially increase their green brand image, and eventually increase their green brand preferences, trust, loyalty, and corporate image. Moreover, the role of green brand image as a mediator exists between consumers’ perceived benefits and their green brand preferences, trust, loyalty, and corporate image. Based on these findings, the managers can devise green branding strategies for their hotels, and show how green campaigns can highlight ecological concerns among green hotel consumers.
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Zinkeviciute, Virgilija, Aidas Vasilis Vasiliauskas, and Eglė Šimonytė. "Implementation of the Concept of Green Logistics Reffering to it Applications for Road Freight Transport Enterprises." Business: Theory and Practice 14, no. (1) (2013): 43–50. https://doi.org/10.3846/btp.2013.05.
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The article examines a scientific and practical problem concerning the ability to implement a concept of green logistics with reference to IT applications for Lithuanian road freight transport enterprises. A scientific discussion develops the relation between the concept of green logistics and the principles of sustainable development. The paper analyses the main problems of green logistics and IT employment in the sector of Lithuanian road freight transport enterprises and focuses on the elaborated model representing a set of IT applications necessary to achieve the goals of green logistics in the road freight transport enterprise.
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Jirakraisiri, Jirapol, Yuosre F. Badir, and Björn Frank. "Translating green strategic intent into green process innovation performance: the role of green intellectual capital." Journal of Intellectual Capital 22, no. 7 (2021): 43–67. http://dx.doi.org/10.1108/jic-08-2020-0277.
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PurposeMany firms struggle to implement strategies that can successfully enhance the environmental sustainability of their processes. Drawing on the theories of green intellectual capital and complementary assets, this study develops a model describing the mechanism whereby firms can translate a green (i.e., environmental) strategy into a superior green process innovation performance (GPIP).Design/methodology/approachRegression analysis of multi-source survey data collected from 514 managers at 257 firms (257 top management members and 257 safety or environmental managers) was used to test the hypotheses.FindingsA firm's green strategic intent has positive effects on the three aspects of green intellectual capital (i.e., human, organizational and relational capital). In turn, these three aspects have positive effects on GPIP. Moreover, green organizational capital positively moderates the effect of green relational capital on GPIP, whereas it negatively moderates the effect of human capital on GPIP.Research limitations/implicationsIn order to implement a green strategy successfully, especially in polluted industries such as the chemical industry, managers need to develop not only the firm's tangible resources but also its intangible resources. The more they invest in green organizational capital, the higher the level of GPIP that can be achieved. On average, a firm's green human capital is more important than its organizational and relational capital. Moreover, its organizational capital helps capture the benefits of its relational capital, but it impairs the creativity of its human capital.Originality/valueThe authors contribute to the literature on green strategy implementation by suggesting that green intellectual capital plays a mediating role in the relationship between a firm's green strategic intent and GPIP.
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Golovina, T. A., and I. L. Avdeeva. "Green bonds as a financing instrument green economy." Proceedings of the Southwest State University. Series: Economics. Sociology. Management 15, no. 1 (2025): 167–81. https://doi.org/10.21869/2223-1552-2025-15-1-167-181.
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Relevance. The growth of the economy is not imagined without the use of all kinds of natural resources. But, if earlier they were used more reasonably and in smaller amounts, with the development of production and industry, the issue of their irrational use has become more urgent. In this regard, the concept of “green” economy is aimed at revising the attitude to natural resources, their use, restoration by various methods, as well as making changes in the activities of enterprises in order to reduce their negative impact on the environment. In turn, green investment is one of the most capacious ways to show support and concern for the environment and nature. As the green finance market develops, its instruments are being transformed. Green bonds are becoming one of the most promising financing instruments.The purpose is to consider the essence of green investment and justify the prospects of using green bonds in the activities of economic entities.Objectives: to reveal the essence of green economy and its relationship with the strategy of green growth and processes of green investment; to characterize the current state of the market of green financing; to reveal the role of green bonds as an instrument of green financing; to provide economic justification for their use in the activities of economic entities.Methodology. The research is based on the use of methods of statistical data processing, generalization and grouping. To assess the interdependence of indicators of green bonds and financial indicators of enterprises, regression models with the use of the least squares method were applied.Results. Investing in green projects using green bonds allows the enterprise to actively manage environmental risks and long-term planning of its activities taking into account climatic and environmental factors.Conclusion. The dynamics of development of the market of “green” bonds and its rapid growth indicates the high investment attractiveness of this instrument.
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Zhang, Lu, Shuang Zhao, Li Cui, and Lin Wu. "Exploring Green Innovation Practices: Content Analysis of the Fortune Global 500 Companies." SAGE Open 10, no. 1 (2020): 215824402091464. http://dx.doi.org/10.1177/2158244020914640.
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Green innovation has been attracting increasing attention due to its contributions to the conservation of resources and environmental protection. However, in the process of exploring green innovation, the allocation of resources and the direction of innovation are often inaccurate, which leads to a low efficiency of green innovation. If we can learn the green innovation practices from successful companies, we can certainly provide reference strategies for those companies that are exploring green innovation. Therefore, taking the Fortune Global 500 companies as the analysis object, this research develops the criteria of green innovation practices and conducts a cluster analysis of these companies by using a content analysis method. Finally, this article summarizes the green innovation practices of the six types of industries and provides corresponding countermeasures and suggestions, which provide a strong reference for relevant companies to carry out green innovation.
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Renaldo, Nicholas, and Yvonne Augustine. "The Effect of Green Supply Chain Management, Green Intellectual Capital, and Green Information System on Environmental Performance and Financial Performance." Archives of Business Research 10, no. 10 (2022): 53–77. http://dx.doi.org/10.14738/abr.1010.13254.
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Environmental degradation is increasing and resource depletion has become a problem. Based on the results of the preliminary survey, the majority of respondents are more concerned with financial performance than environmental performance. This study aims to examine the effect of green supply chain management (GSCM), green intellectual capital (GIC), and green information system (GIS) on environmental performance (EnvP) and financial performance (FinP). The sample in this study was 219 respondents who came from manufacturing companies in Riau Province. Data analysis used structural equation analysis with SMART PLS application. The results show that only green supply chain management has a positive effect on financial performance. Then green intellectual capital and environmental performance each have a positive effect on financial performance. This research develops a new measurement for green supply chain management and green information system variables. Companies can develop systems and information technology that can reduce waste so that their environmental and financial performance can be better.
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Al-khawaldah, Reyad A., Waleed K. Al-zoubi, Sawsan A. Alshaer, et al. "Green supply chain management and competitive advantage: The mediating role of organizational ambidexterity." Uncertain Supply Chain Management 10, no. 3 (2022): 961–72. http://dx.doi.org/10.5267/j.uscm.2022.2.017.
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This study develops a research framework to study the impact of green supply chains with three dimensions, namely green purchasing, green manufacturing, and green marketing to achieve competitive advantage with the existence of organizational ambidexterity as a mediating variable in Jordanian industrial companies. The study targeted the most important Jordanian industrial companies, which included 46 industrial companies out of 66 companies listed on the Amman Stock Exchange. The researchers personally administered 181 questionnaires, responses were analyzed using descriptive statistics, and the appropriate statistical methods were chosen to test the hypotheses of the study and reach its results. The findings indicate that all elements of green supply chain management, namely green purchasing, green manufacturing, and green marketing had a significant impact on competitive advantage. Also, green manufacturing and green marketing had a significant effect on organizational ambidexterity, but there was no significant impact for green purchasing on organizational ambidexterity, finally, the results of the study showed that organizational ambidexterity plays a significant mediating role in the relationship between green manufacturing, green marketing, and competitive advantage.
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Jalali, Sanaz Saghati, and Haliyana Binti Khalid. "The Influence of Instagram Influencers’ Activity on Green Consumption Behavior." Business Management and Strategy 12, no. 1 (2021): 78. http://dx.doi.org/10.5296/bms.v12i1.18265.
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Nowadays, environmental problems are rising due to the individuals’ consumption behaviour, which necessitates serious attention. Consumers gradually become aware of the effect of their consumption behaviour on the environment and make a difference. Social media, particularly Instagram, play a major role in increasing awareness and promoting environmentally friendly behaviour. Hence, it is crucial to investigate the impact of Instagram on green consumption intention, which is the best predictor of behaviour. By reviewing the existing literature, the current study develops a conceptual model regarding the effect of Instagram influencers’ green activity on followers’ intention. As the model proposes, green attitude and green consumption intention are shaped among followers by the Instagram influencers’ green concern, green photo content, and green word of mouth (WOM). Additionally, it is proposed that the perceived credibility of followers moderated the link between green WOM and green consumption intention. The study contributes to the body of knowledge by developing a new model that helps identify green consumption intention determinants.
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Deu, C. Armenta. "Analysis of the Carbon Footprint in Green and Fossil Fuel Production." Petroleum and Chemical Industry International 7, no. 4 (2024): 01–10. https://doi.org/10.33140/pcii.07.04.02.
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This study compares the carbon footprint of clean versus fossil fuels using the ”Well-To-Wheels”(WTW) methodology, which considers all stages from production to consumption in vehicles. We evaluate fossil fuels like diesel, gasoline, LPG, and electricity. The results show that electric cars emit less CO2 during use, but it is essential to consider emissions from electricity production for a full assessment. Transitioning to clean fuels reduces emissions, but improving technologies is critical to maximizing environmental benefits. The study shows that battery and fuel cell electric vehicles are the most respectful to the environment when generating electricity in renewable energy plants. The analysis shows that fossil fuel engine cars and hybrid and plug-in hybrid electric vehicles have similar carbon footprints because of the high fossil fuel dependence, the high fraction of the driving range, and carbon dioxide emissions in thermal power plants during electricity generation for battery charge in plug-in electric vehicles. This situation reverses producing electricity in renewable energy systems. The study applies to any condition, world area, or country development despite the system development for specific driving conditions and world geographical area since the study develops a comparative analysis between engine types, regardless of driving mode or reference consumption rate.
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Chen, Xing Yun, and Jing Zi Wei. "Research of Machinery Production Technique Based on Green Manufacturing." Applied Mechanics and Materials 484-485 (January 2014): 235–38. http://dx.doi.org/10.4028/www.scientific.net/amm.484-485.235.
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With the rapid development of our economy, manufacturing industry places great proportion. Although the manufacturing process develops very fast, it brings negative influence. Resources waste and environmental degradation are the example. This article aims at machinery production technique based on green manufacturing. At first, this paper introduces the green manufacturing in details, especially the definition and engineering. In the second place, it analyzes green manufacturing technique of saving type and reducing type. At last, this article researches cutting fluid system of green manufacturing, introduces the traditional system disadvantages, and improve it. This article has a positive function to the workers of manufacturing industry.
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Xing, Xinpeng, Tiansen Liu, Lin Shen, and Jianhua Wang. "Linking Environmental Regulation and Financial Performance: The Mediating Role of Green Dynamic Capability and Sustainable Innovation." Sustainability 12, no. 3 (2020): 1007. http://dx.doi.org/10.3390/su12031007.
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This study develops a multiple mediating model for exploring the link between environmental regulation and financial performance through green dynamic capability, sustainability exploration/exploitation innovation, based on the data from 355 Chinese manufacturing firms. Empirical results support a mediating role of green dynamic capability and sustainability exploration/exploitation in the link between environmental regulation and financial performance, respectively. What’s more, our findings indicate that environmental regulation can help improve financial performance via two multiple mediating paths, i.e., green dynamic capability and sustainability exploration innovation, as well as green dynamic capability and sustainability exploitation innovation. These key findings will help to understand how important green dynamic capability and sustainable innovation is when Chinese manufacturing firms establish a business-politics tie.
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Bačić, Samanta, Hrvoje Tomić, Katarina Rogulj, and Goran Andlar. "Fuzzy Decision-Making Valuation Model for Urban Green Infrastructure Implementation." Energies 17, no. 20 (2024): 5162. http://dx.doi.org/10.3390/en17205162.
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Urban green infrastructure plays a significant role in sustainable development and requires proper land management during planning. This study develops a valuation model for urban green infrastructure in land management, focusing on Zagreb’s 17 city districts. The fuzzy AHP method was used to calculate the weighting coefficients for a suitable set of criteria, and the TOPSIS method was used to select the priority city districts for implementing green infrastructure. The research results are relevant to decision makers, who can utilize them to prioritize areas for the development and implementation of green infrastructure. The green infrastructure index calculated in this study can be compared with other spatial and land data for effective spatial planning.
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Anthony Jr., Bokolo. "Green Information Systems Refraction for Corporate Ecological Responsibility Reflection in ICT Based Firms." Journal of Cases on Information Technology 22, no. 1 (2020): 14–37. http://dx.doi.org/10.4018/jcit.2020010102.
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This study develops a green information system (IS) interpretive model grounded on technology organization environment (TOE) framework to identify the factors that influence Green IS refraction and further examines to what extent these factors impact Green IS refraction in information communications technology (ICT) based firms for corporate ecological responsibility reflection. For this purpose, a survey was conducted among ICT based firms and analyzed using partial least square-structural equation modeling (PLS-SEM). Results indicate that the technological factors significantly influence Green IS refraction. In addition, results suggest that the organizational factors positively influence Green IS refraction. Moreover, results reveal that environmental factors significantly determine the extent of Green IS refraction. Finally, results show that Green IS reflection initiatives implemented in ICT-based firms positively defines corporate ecological responsibility. Respectively, this study offers a comprehensive approach for measuring Green IS practice implemented in ICT based firms.
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Wang, Min, Xianli Zhao, Qunxi Gong, and Zhigeng Ji. "Measurement of Regional Green Economy Sustainable Development Ability Based on Entropy Weight-Topsis-Coupling Coordination Degree—A Case Study in Shandong Province, China." Sustainability 11, no. 1 (2019): 280. http://dx.doi.org/10.3390/su11010280.
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Traditional development models are being slowly replaced by green economic development models. This paper views regional green economic development as a large complex system and develops a conceptual DPSIR (drivers, pressures, state, impact, response model of intervention) to construct a regional green economy development measurement index system, after which an entropy weight-TOPSIS-coupling coordination degree evaluation model is developed to quantitatively horizontally and vertically analyze regional green economy sustainable development trends and the coupled coordination status of each subsystem. The evaluation model is then employed to analyze the sustainable development of the green economy in Shandong Province from 2010 to 2016. The analysis results were found to be in line with the actual green economy development situation in Shandong Province, indicating that the measurement model had strong practicability for regional green economy development. Meanwhile, this model can demonstrate clearly how those indicators impact on the regional green economy sustainable development and fill the absence of existing studies on regional green economy sustainable development.
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Pranjali, Kulkarni. "HOW WE CAN BRING THE CHANGE IN SOCIETY USING ECOFRIENDLY TECHNOLOGY." International Journal of Research - GRANTHAALAYAH 3, no. 9 (Special Edition) (2017): 1–3. https://doi.org/10.5281/zenodo.852138.
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As the technology develops and becomes widely acceptable, what is eco-friendly technology is a question that many people will be able to easily answer. However, time is need while often more researched need for monitoring the progress. There are some simple day to day things which we can do and become eco-friendly without using the high technology products. If your day-to-day actions are more environmentally-friendly you may not only help the environment, but you can benefit financially, physically and mentally as well. For example, getting rid of toxic chemicals in your home and using natural cleaners will cost less, it will cut down on the number of toxins you are exposing yourself and the environment to and it will have a more positive impact on your indoor air quality. Hence going green is the new way to satisfy your needs, and now that the ecofriendly minds and products get their much awaited attention, this is the perfect time to bring in some eco-friendly techniques in our daily life to make our mother earth clean and a place to live in
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Pérez-Hernández, Carla Carolina, María Guadalupe Montiel-Hernández, and Blanca Cecilia Salazar-Hernández. "Unlocking Green Export Opportunities: Empirical Insights from Southern Cone Economies." Sustainability 17, no. 5 (2025): 2257. https://doi.org/10.3390/su17052257.
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This paper develops a strategic framework that integrates the theoretical perspectives of evolutionary economic geography and economic complexity to identify green export opportunities. By combining feasibility factors—such as green specialization, relatedness, and trade inertia—with desirability criteria like income, equity, and low emissions, the framework offers a comprehensive approach to identify green export diversification. The empirical application, focused on the Southern Cone (Argentina, Brazil, Chile, Paraguay, and Uruguay), suggests that economies should prioritize green opportunities aligned with their existing capabilities, gradually expanding into higher-risk, higher-return options. The study provides tailored green export diversification portfolios for each country, identifying key opportunities in renewable energy products for Argentina and Brazil, lithium-related inputs for Chile, biofuels for Paraguay, and green hydrogen for Uruguay. These findings offer valuable insights for the design of public policies aimed at fostering green export diversification.
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Jiang, Hui, Kaichao Wang, Zhibin Lu, Yifei Liu, Yu Wang, and Gang Li. "Measuring Green Creativity for Employees in Green Enterprises: Scale Development and Validation." Sustainability 13, no. 1 (2020): 275. http://dx.doi.org/10.3390/su13010275.
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Although employee green creativity is recognized as the key to the innovation in green enterprises, few studies explores the measurement of green creativity for employees. To address the gap, the present study identifies the major dimensions of employee green creativity and develops a comprehensive, reliable, and valid measurement instrument. According to the 4P’s model of creativity, four core dimensions of employee green creativity are identified, namely, green creative motivation, thinking, behavior, and outcome. Strictly adhering to the process of scale development, employee green creativity scale (EGCS) is constructed and validated. We first develop the items of employee green creativity based on literature review and expertise from academics and practitioners. Next, we examine the validation of EGCS through exploratory and confirmatory factor analysis using a sample from three large-scale green enterprises (N = 460). Further, we also check the nomological validity of EGCS by testing the effects of determinants (e.g., green transformational leadership, shared vision, and green self-efficacy) on employee green creativity using a new sample from another two green enterprises (N = 169). Results reveal that EGCS is a reliable and valid instrument for capturing employee green creativity in multiple contexts. Theoretical and practical implications are discussed.
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Antoniuk, Yevheniia, and Thomas Leirvik. "Climate Transition Risk and the Impact on Green Bonds." Journal of Risk and Financial Management 14, no. 12 (2021): 597. http://dx.doi.org/10.3390/jrfm14120597.
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The green bond market develops rapidly and aims to contribute to climate mitigation and adaptation significantly. Green bonds as any asset are subject to transition climate risk, namely, regulatory risk. This paper investigates the impact of unexpected political events on the risk and returns of green bonds and their correlation with other assets. We apply a traditional and regression-based event study and find that events related to climate change policy impact green bonds indices. Green bonds indices anticipated the 2015 Paris Agreement on climate change as a favorable event, whereas the 2016 US Presidential Election had a significant negative impact. The negative impact of the US withdrawal from the Paris agreement is more prominent for municipal but not corporate green bonds. All three events also have a similar effect on green bonds performance in the long term. The results imply that, despite the benefits of issuing green bonds, there are substantial risks that are difficult to hedge. This additional risk to green bonds might cause a time-varying premium for green bonds found in previous literature.
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Zhang, Qiyue, Yanli Wang, and Qian Chen. "Green Bond Issuance and the Spillover Effect of Green Technology Innovation from the Perspective of Market Attention: Evidence from China." Systems 12, no. 10 (2024): 399. http://dx.doi.org/10.3390/systems12100399.
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As the green bond market in China develops and its institutional structure improves, the green bond has emerged as a pivotal element within the broader framework of the green financial system. We focus on bond issuers in China’s A-shares from the years 2010 to 2021 and explore green bond issuance and the spillover effect of green technology innovation under the market attention perspective. Findings are that: (1) Green bond issuance can produce the spillover effect in the industry and significantly enhance peer enterprises’ green technology innovation. (2) From the viewpoint of market attention, analyst attention can significantly enhance the spillover effect of green bond issuance within the industry. The same is true for media attention and investor attention. (3) Further research shows that within the same industry, the spillover effect is more pronounced for state-owned enterprises, large-scale enterprises, and enterprises in regions with higher levels of green financial development. For the booming development of China’s green bond market and the sustainable development of enterprises, this paper provides theoretical and practical foundations.
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Yan, Ru Shan. "The Study on the Philosophy of Green Design in Modern Design." Advanced Materials Research 308-310 (August 2011): 1720–23. http://dx.doi.org/10.4028/www.scientific.net/amr.308-310.1720.
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Green Design, as an advanced designing thought, is a design progress that takes the protection of environment and resources as the core philosophy. Nowadays, the global economy develops rapidly, and the material civilization of human beings has reached an unprecedented level, yet we have to face a series of serious consequences caused by the ignorance of the impact of environment, resources and misunderstanding of the concept “Green Design”. This paper will explore the different cognition on “Green Design”, expound what is real “Green Design” and reexamine modern design, and hope that the design will play an important role in the allocation of resources and energy.
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Meran, Georg, and Reimund Schwarze. "A Theory of Optimal Green Defaults." Sustainability 10, no. 8 (2018): 2902. http://dx.doi.org/10.3390/su10082902.
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This paper develops an analytical framework for studying the Baumol–Oates efficiency of traditional single instrument abatement policies vis-à-vis green defaults in the face of price inertia and passive choice by subpopulations. In this special case of behavioural heterogeneity, command and control approaches can outperform price-based instruments while pure tax/subsidy schemes need to be adjusted in order to achieve politically desired levels of abatement. We also prove that choice-preserving nudges are superior to any single-instrument policy in this case. An average marginal abatement cost rule is developed to optimize the green defaults and traditional policies of standards and prices under different degrees of market rigidity.
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Astuti, Partiwi Dwi, Luh Kade Datrini, Anis Chariri, and Indira Januarti. "Do Green Mindfulness, Green Intellectual Capital, and Green Ambidexterity Encourage Sustainability Performance to Achieve Sustainable Development Goals?" Journal of Lifestyle and SDGs Review 5, no. 3 (2025): e04439. https://doi.org/10.47172/2965-730x.sdgsreview.v5.n03.pe04439.
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Objective: This study aims to examine the influence of green mindfulness, green intellectual capital, and green ambidexterity on sustainability performance to achieve sustainable development goals. Theoretical Framework: The theories underlying this research are the natural resource-based and intellectual capital-based views. Method: The study employs a positivist paradigm to explore the relationship between social phenomena, mainly green practices in SMEs in developing countries like Indonesia. Data were collected through questionnaires sent to CEOs of SMEs in Bali Province, Indonesia. A total of 109 SMEs participated in this study. Data analysis utilized SEM-PLS using WarpsPLS 8.0 software. Results and Discussion: The results indicate that both green mindfulness and green intellectual capital have a significant positive effect on green ambidexterity. Additionally, a significant positive relationship exists between green ambidexterity and sustainability performance. Research Implications: The findings provide theoretical implications that support the natural resource-based view and the intellectual capital-based view, confirming that green practices—specifically green mindfulness, green intellectual capital, and green ambidexterity—benefit sustainability performance. Practically, the study suggests that SME owners and managers should invest in green practices and develop green strategies, focusing not only on short-term profits but also on overall sustainability. Originality/Value: This study develops a sustainability performance model focusing on the context of SMEs, which are often underrepresented in discussions on green practices. The findings underscore the importance of green practices in daily operations to maintain performance. This study extends previous studies by introducing new insights from developing countries, representing significant empirical and theoretical advances in green management.
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Zainol Ariffin, Zaimah, Aryati Juliana Sulaiman, Zainol Bidin, and Che Zuriana Muhammad Jamil. "Green Tax Policy Model: Towards Green Growth Environment." Compendium by PaperASIA 39, no. 6(b) (2023): 1–7. http://dx.doi.org/10.59953/cpa.v39i6(b).47.
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The objective of green tax law is to promote green growth among companies, people and communities as well as environmental preservation. The Malaysian green tax law, however, is more concerned with tax incentives than with tax penalties. Evidence showed most companies in Malaysia are not even aware of the incentive-based tax and thus, do not include them as part of their strategies for environmental sustainability. The green tax penalty has become a popular environmental policy tool for many countries, but not in Malaysia. The Malaysian system of environmental taxes should include the green tax penalty. Therefore, this study aims to identify key drivers for companies to respond to the green tax policy. The study uses institutional theory to explore the driving force of green tax acceptance within companies. Institutional pressure suggests that the three mechanisms of organisational changes are coercive, mimetic, and normative pressures. Coercive pressure stems from political influences and the legitimacy problem; mimetic pressure results from a standard response to uncertainty, and normative pressure is associated with professionalisation. The study utilises the survey questionnaire to identify opinions, experiences and behaviours towards green tax acceptance among manufacturing companies. The population of the study is manufacturing companies and the unit of analysis is managers or accountants who represent the manufacturing companies and members of the Federation of Malaysian Manufacturer (FMM). The outcomes from the study confirmed the institutional theory to support the green tax reform acceptance for companies in Malaysia. The study also develops a green tax model that the government can take into account when enacting green tax reform so that companies can cooperate with Malaysia's green tax law. The study contributes to institutional theory by conceptualising the key drivers of green tax laws among Malaysian companies. The conceptualisation is used to formulate a structural model that explains the key drivers of green tax laws, and the structural model is tested against empirical data. A better understanding of factors influencing green tax policy acceptance is relevant to the government to strengthen the green growth environment and enhance awareness to create a shared responsibility among Malaysian companies.
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Li, Yi Meng, and Yu Xiong. "Research Trend of Green Design." Key Engineering Materials 572 (September 2013): 16–19. http://dx.doi.org/10.4028/www.scientific.net/kem.572.16.
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Green design, which integrates environmental factors into product design and innovation as opposed to the traditional product development, has significant implications for management theory and practice. A preponderance of special issues on this topic have emerged for a decade, so there is need for reviewing existing literature to help researchers and practitioners in understanding integrated green design from a wider perspective. This research makes a novel contribution by synthesizing existing literature and develops a succinct classification of existing literature on green design into three categories: design for environment, design for disassembly and design for recycling. Finally, we analyze the evolution of green design over the past decade together with the avenues for future research. The impact of government behavior on the manufactures’ design decision and customers’ acceptance of green product is an interesting research trend. There is need for green design methodologies that integrate design of products and processes.
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TOKLU, Ismail Tamer, and Hilal OZTURK KUCUK. "The Impact of Brand Crisis on Consumers’ Green Purchase Intention and Willingness to Pay More." International Business Research 10, no. 1 (2016): 22. http://dx.doi.org/10.5539/ibr.v10n1p22.
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The purpose of the study is to develop an original framework to explore the effects of brand crisis on green purchase intentions and willingness to pay more. This study composes of seven original concepts, which are perceived brand crisis, green brand image, green trust, green brand equity, green perceived value, green purchase intentions and willingness to pay more to develop an integrated model. For this reason, an online survey was carried out in testing the model that includes questions measuring the effects of these variables. Smart PLS structural equation modelling is applied to verify the research framework. A total of 504 questionnaires were collected from Turkish consumers living in Turkey. According to the findings acquired from the structural equation modelling, there is an impact of the perceived brand crisis on green brand image, green trust, green brand equity and green perceived value. Consequently, green brand equity and green perceived value except for green brand image and green trust influence the green purchase intention. Moreover, green purchase intention affects willingness to pay more. Existing studies have shown that perceived brand crisis affects the brand equity, brand trust, brand image, perceived value and purchase intentions. However, there is not any research to shed light on the impact of perceived brand crisis on green brand equity, green brand image, green trust, green perceived value, green purchase intention and willingness to pay more. Therefore, this paper develops a research framework to fill the research gap.
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Siswono, Savitri, and Sri Widyastuti. "Membentuk Citra Perusahaan Hijau Melalui Sikap Hijau Dan Pengetahuan Ekologi Dari Konsumen Air Minum Dalam Kemasan Aqua." JRB-Jurnal Riset Bisnis 1, no. 2 (2019): 68–77. http://dx.doi.org/10.35592/jrb.v1i2.134.
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In the framework of green marketing, environmental management is a strategic tool not only increases control and reduces environmental impact but also develops business opportunities for the company. Companies need to observe green attitudes, as it is important to predict consumer behavior. Green attitudes as a kind of eco-friendly behavior that consumers do to express their concern for the environment. Not all companies have enough capability to market their green products to consumers. Environmental attitude refers to mental readiness that directly affects the consumer's response to the environment. This type of eco-friendly behavior that consumers do to express their concern for the environment. In addition, the existence of consumer ecological knowledge is a variable that can predict to be able to form a company's green image. The findings in this study revealed that green attitudes and ecological knowledge proved to have an effect on the formation of the image of green companies.
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Suparna, Gede, Ni Nyoman Kerti Yasa, I. Gusti Ayu Ketut Giantari, I. Putu Gde Sukaatmadja, and Made Setini. "Green Transformational Leadership to Build Value, Innovation and Competitive Advantage in Era Digital." Webology 18, Special Issue 04 (2021): 102–15. http://dx.doi.org/10.14704/web/v18si04/web18117.
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This study develops an exploration system that connections Green groundbreaking initiative, green worth advancement improvement, and the upper hand in business supportability. This investigation depicts the impact of the groundbreaking green initiative on the maintainable upper hand and talks about esteem development's interceding impact utilizing an underlying condition model (SEM). The examination results tracked down that green groundbreaking authority has a critical constructive outcome on esteem development and the reasonable upper hand. Besides, the investigation tracked down that groundbreaking green administration on the upper hand was incompletely interceded by esteem advancement. Industrialization and globalization have had a positive impact on economic growth, but on the other hand to be a major cause of environmental violations in this modern world, so most companies required to focus on environmentally friendly concepts to achieve sustainable company performance, so that green transformational leadership provides positive development in sustaining competitive advantage through the creation of green innovation values.
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Feng, Xueying. "Green Accounting in China: Challenges, Opportunities, and the Path Forward." Advances in Economics, Management and Political Sciences 86, no. 1 (2024): 1–7. http://dx.doi.org/10.54254/2754-1169/86/20240929.
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Green accounting is a new discipline that has emerged in order to deal with environmental governance, ensure that the economic benefits of enterprises are harmonized with environmental development, and implement the implementation of sustainable development strategies. In today's deteriorating ecological environment, the emergence of green accounting is particularly important. This paper describes the concept of green accounting and the necessity of green accounting for the current global ecology, discusses the possible problems of implementing green accounting according to China's national conditions and the development history of green accounting in countries around the world, and then gives the corresponding practicable solutions to the existing problems. Although the implementation of green accounting has not been widely popularized at this stage due to the imperfections of laws and regulations and the lack of consciousness of companies and individuals, it is expected to be vigorously implemented in the future as the economy develops and people's awareness of environmental protection increases.