Relevant bibliographies by topics / Green marketing

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Green marketing'

Author: Grafiati
Published: 4 June 2021
Last updated: 30 July 2024

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Journal articles on the topic "Green marketing"

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Strott, Runa. "4 Ps go green? Die Positionierung des Green Marketing im Marketing-Mix." Der Betriebswirt 62, no. 1 (January 1, 2021): 69–79. http://dx.doi.org/10.3790/dbw.62.1.69.

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Abstract The green marketing mix by Runa Strott: Due to the increasing importance of sustainability and green marketing, the author has developed a model that is based on Mc Carthy’s 4 Ps, but includes the requirements of LOHAS as a target group. The model can be used for products that are intended to address this target group. Zusammenfassung Nachhaltigkeit ist in der heutigen Zeit ein häufig genutzter Begriff und wird sowohl im Privat- als auch im Geschäftsleben thematisiert. Für den klassischen Marketing-Mix bedeutet die Veränderung des Marketings in Bezug auf die Einbindung der Nachhaltigkeit auch eine stetige Anpassung an die entsprechenden Gegebenheiten. Die 4 Ps von McCarthy aus dem Jahr 1960, bestehend aus „product“ (Produkt), „price“ (Preis), „place“ (Distribution) und „promotion“ (Kommunikation), decken aufgrund der Breite, Komplexität und Vielfalt des Marketings nicht mehr alle Aspekte ab. Daher hat Runa Strott ein eigenes Modell für Produkte und Dienstleistungen, die eine „grüne Zielgruppe“ (LOHAS) ansprechen sollen, entwickelt: den Green-Marketing-Mix.
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Gondaliya, Bhagirath D. "Green Marketing in India." Paripex - Indian Journal Of Research 3, no. 3 (January 15, 2012): 72–73. http://dx.doi.org/10.15373/22501991/mar2014/72.

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Sathyapriya. J, Sathyapriya J., G. Karpagavalli G. Karpagavalli, Dr A. Ravi Dr. A. Ravi, and R. Vandhana R. Vandhana. "Green Marketing: An Insight." International Journal of Scientific Research 2, no. 4 (June 1, 2012): 38–40. http://dx.doi.org/10.15373/22778179/apr2013/79.

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Bhardwaj, Surbhi, and Samridhi Tanwar. "Green Marketing: Go Green." Asian Journal of Multidimensional Research (AJMR) 8, no. 5 (2019): 163. http://dx.doi.org/10.5958/2278-4853.2019.00187.3.

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Papadopoulos, Ioannis, Glykeria Karagouni, Marios Trigkas, and Evanthia Platogianni. "Green marketing." EuroMed Journal of Business 5, no. 2 (July 20, 2010): 166–90. http://dx.doi.org/10.1108/14502191011065491.

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Grant, John. "Green marketing." Strategic Direction 24, no. 6 (April 18, 2008): 25–27. http://dx.doi.org/10.1108/02580540810868041.

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DR. P. Gurusamy, DR P. Gurusamy, J. Princy J.Princy, and D. Senthilnathan D. Senthilnathan. "Green Marketing – An Over View." Indian Journal of Applied Research 3, no. 2 (October 1, 2011): 154–56. http://dx.doi.org/10.15373/2249555x/feb2013/54.

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Dr. A. Vinayagamoorthy, Dr A. Vinayagamoorthy, and M. Somasundaram M.Somasundaram. "Emerging Trend of Green Marketing." International Journal of Scientific Research 1, no. 7 (June 1, 2012): 32–33. http://dx.doi.org/10.15373/22778179/dec2012/12.

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Yadav, Nisha. "Green Marketing: Barriers and Suggestions." International Journal of Trend in Scientific Research and Development Volume-2, Issue-2 (February 28, 2018): 983–87. http://dx.doi.org/10.31142/ijtsrd9552.

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Shilpa Rao. C, Shilpa Rao C., and Renuka Rosalin . S. "Emerging Trend of Green Marketing." Global Journal For Research Analysis 3, no. 3 (June 15, 2012): 104–6. http://dx.doi.org/10.15373/22778160/mar2014/36.

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Dissertations / Theses on the topic "Green marketing"

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Loewenberg, Estefania. "Green Marketing : An analysis of Green Marketing Campaigns." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-5429.

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This thesis presents the problem surrounding green marketing, which involves the lack of knowledge of green consumption by the consumer, and the threats of green washing from companies who present green marketing without achieving the green marketing criteria. An implementation of the green marketing theories in the cases of Patagonia and Klättermusen: green marketing five “I’s” and the green marketing three “C’s” was done in order to understand if the two companies fit the green marketing profile. This thesis aims to contribute to gain deeper knowledge from the outdoor consumer perspective on green marketing campaigns, and answer the question to how effective these campaigns are to the outdoor consumer, through a qualitative research.
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Kymlová, Šárka. "Green marketing." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-11042.

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The thesis acquaints readers with the basic ideas of a new trend in marketing -- green marketing. It points out its particularities, historical evolution and potential application, including warning about common mistakes. The thesis aspires to bring an overview of the topic.
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Skorik, V. "Marketing of green business." Thesis, Sumy State University, 2017. http://essuir.sumdu.edu.ua/handle/123456789/65238.

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How to attract investors and entrepreneurship abroad to nation green business? At first, describe what is green business, is organization or enterprise that have a minimum negative influence on nature, environment and society, support different ecological programs, help to solve environmental pollution and avoid to damages a nature.
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Zhylenko, S. "The concept of green marketing." Thesis, Видавництво СумДУ, 2006. http://essuir.sumdu.edu.ua/handle/123456789/8565.

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BORNATICI, SARA. "Riflessione pedagogica, Green Marketing, Sostenibilità." Doctoral thesis, Università Cattolica del Sacro Cuore, 2012. http://hdl.handle.net/10280/1372.

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Le connessioni euristiche tra green marketing e riflessione pedagogica implicano buone pratiche educativo ambientali, nella prospettiva dello sviluppo umano integrale. Pensare l’educabilità della persona e la formazione delle risorse umane, di là da interpretazioni legate al sensazionalismo mediatico e al profitto a breve termine, significa approfondire stili di vita, responsabilità sociale, consumo critico e green marketing. L'attenzione al mercato non si configura come mero requisito per accrescere la produttività, ma risulta fondamentale, in termini relazionali, per costruire una società equa, solidale, sostenibile e aperta. La ricerca intende indagare il potenziale valore educativo del mercato, in quanto espressione di libertà e regolazione dei rapporti socioeconomici.
Heuristic connections between green marketing procedures and pedagogical reflection imply good educational practices, in view of a full human development. Thinking today about the educability of the person and about the training of human resources, beyond interpretations related to media sensationalism and short-term profit, means deepen lifestyles, social responsibility, critical consumption and green marketing. Attention to the market is not seen as a mere requirement able to increase productivity, but it is essential, in relational terms, to build an open, sustainable and equitable society. The aim of this dissertation is to investigate the potential educational value of the market, as well as freedom of expression and regulation of socio-economic relationships.
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BORNATICI, SARA. "Riflessione pedagogica, Green Marketing, Sostenibilità." Doctoral thesis, Università Cattolica del Sacro Cuore, 2012. http://hdl.handle.net/10280/1372.

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Le connessioni euristiche tra green marketing e riflessione pedagogica implicano buone pratiche educativo ambientali, nella prospettiva dello sviluppo umano integrale. Pensare l’educabilità della persona e la formazione delle risorse umane, di là da interpretazioni legate al sensazionalismo mediatico e al profitto a breve termine, significa approfondire stili di vita, responsabilità sociale, consumo critico e green marketing. L'attenzione al mercato non si configura come mero requisito per accrescere la produttività, ma risulta fondamentale, in termini relazionali, per costruire una società equa, solidale, sostenibile e aperta. La ricerca intende indagare il potenziale valore educativo del mercato, in quanto espressione di libertà e regolazione dei rapporti socioeconomici.
Heuristic connections between green marketing procedures and pedagogical reflection imply good educational practices, in view of a full human development. Thinking today about the educability of the person and about the training of human resources, beyond interpretations related to media sensationalism and short-term profit, means deepen lifestyles, social responsibility, critical consumption and green marketing. Attention to the market is not seen as a mere requirement able to increase productivity, but it is essential, in relational terms, to build an open, sustainable and equitable society. The aim of this dissertation is to investigate the potential educational value of the market, as well as freedom of expression and regulation of socio-economic relationships.
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Cavraro, Marco <1993&gt. "Green Marketing and Consumers’ Behaviour." Master's Degree Thesis, Università Ca' Foscari Venezia, 2018. http://hdl.handle.net/10579/13731.

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Crassous, Thibault, and Jeremy Gassmann. "GAINING COMPETITIVE ADVANTAGE THROUGH GREEN MARKETING : How green marketing is used as a competitive advantage?" Thesis, Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET), 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-18257.

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The research question how green marketing is used as a competitive advantage was answered by the analysis of the multiple case-study of two organizations of the boardsports industry, Jade and Notox. The comparison between theories and interviews revealed that, by doing green branding, having eco-labels, and implementing the five I’s, Jade and Notox are differentiating. This differentiation provides them a competitive advantage. In addition, Jade and Notox innovate in green materials and processes which, coupled with eco-labels, maintain the differentiation and generate a sustainable advantage.
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Johansson, Emma. "Build it green : To create entry barriers with green marketing." Thesis, Linnéuniversitetet, Ekonomihögskolan, ELNU, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-12174.

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Master thesis in marketing, 15 credits, School of business and economics, Linnaeus University, Växjö, 4FE02E, spring 2011 Author: Emma Johansson Tutor: Åsa Devine Title: Build it green – To create entry barriers with green marketing Background: In the beginning of the 21st century sustainability have become of higher importance for companies. One tool to manage sustainability is green marketing; an approach through which companies can gain competitive advantage. But is it possible to influence the market structure by using green marketing and is it possible to make it difficult for new actors to enter the market? Purpose: The purpose of this research is to investigate how companies can use green marketing to create entry barriers. Delimitations: This thesis is delimited to investigate the work of creating entry barriers, not to measure the effect of it. Furthermore the empirical research only includes companies on the Swedish market. Method: To investigate how companies use green marketing in relation to entry barriers today a quantitative approach was used and an electronic questionnaire was conducted. Conclusion: For established companies to protect their position on the market it is important to not only concentrate on the barriers most commonly related to green marketing. Rather green companies can establish a wide spectrum of barriers related to green marketing in order to make it more difficult for new entrants to establish themselves. Suggestions for further research: The next step to make within the field of green marketing as a barrier to entry is to investigate the effect of the barriers examined in this research. It is also necessary to do industry specific researches to investigate if some barriers are more important for certain industries. Keywords: Entry barriers, environmental commitment, green entry barriers, green marketing, strategic barriers to entry, structural barriers to entry, sustainability.
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Jahdi, Khosro Saftarzadeh. "A study of ethical green marketing." Thesis, Sheffield Hallam University, 2006. http://shura.shu.ac.uk/3196/.

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This thesis examines the extent and scope of influence of ethical and green issues on organisational decision making strategies. It further analyses companies' approach to such themes and the manner in which ethical and green marketing is implemented. Associated concepts such as corporate social responsibility, sustainable development and so forth, as well as the background to the emergence and growth of interest in environmentalism and the relevant ethical perspectives are explored. A comprehensive review of the literature carried out over almost 10 years and spread over a number of chapters is further complemented by the findings of case studies based on organisations participating in this research programme, in 1999, 2003 and 2005. The result is an invaluable insight into major ethical and green theories and concepts as well as their possible implementation by the firms in question. This compares and contrasts theory with practice and is also used for triangulation purposes. The findings indicate that, overall, organisations are either increasingly implementing green policies or are seriously considering their application to their operations and activities. Driving forces of company greening policies were also discussed in this thesis. Although the majority of organisations agree with the notion that `good ethics are good for business', there was no indication of an industry wide paradigm shift. Higher levels of consumer cynicism and suspicion of `green-washing' was also noted. Marketing managers have a major task to educate and, convince consumers and promote green products as those that are of high quality, value for money, accessible and simultaneously green. A further social responsibility of marketing managers is to move beyond product focused greening and to formulate and implement holistic marketing strategies that encompass all components of marketing and business.
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Books on the topic "Green marketing"

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Weigand, Heiner. Green Marketing. München: Haufe, 2022. http://dx.doi.org/10.57088/978-3-648-16664-2.

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Ottman, Jacquelyn A. Green marketing. Lincolnwood, Ill., USA: NTC Business Books, 1993.

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Ottman, Jacquelyn A. Green marketing. Lincolnwood: NTC Business Books, 1994.

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Weigand, Heiner. Green Marketing. München: Haufe, 2022. http://dx.doi.org/10.34157/978-3-648-16664-2.

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Grimm, Andrea, and Astin Malschinger. Green Marketing 4.0. Wiesbaden: Springer Fachmedien Wiesbaden, 2021. http://dx.doi.org/10.1007/978-3-658-03698-0.

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Evans, Andrew. Marketing green energy. [London?]: Datamonitor, 1999.

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McCrann, Aibhlin. Green white and green. Swords: Poolbeg, 1990.

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productions, tv choice. The Green Marketing Gamble. london: tv choice productions, 1994.

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Grant, John, ed. The Green Marketing Manifesto. Hoboken, NJ, USA: John Wiley & Sons, Inc., 2012. http://dx.doi.org/10.1002/9781119206255.

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Grant, John. The green marketing manifesto. Chichester, England: John Wiley & Sons, 2007.

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Book chapters on the topic "Green marketing"

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Paiva, Teresa. "Green Marketing." In Encyclopedia of Sustainable Management, 1–6. Cham: Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-02006-4_889-1.

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Shaw, Jyoti, Aditya Vikram Singh, Vishal Chowdhary, and Ayus Mehta. "Green Marketing." In Sustainable Marketing and Customer Value, 77–91. London: Routledge, 2022. http://dx.doi.org/10.4324/9781003173311-8.

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Paiva, Teresa. "Green Marketing." In Encyclopedia of Sustainable Management, 1772–78. Cham: Springer International Publishing, 2023. http://dx.doi.org/10.1007/978-3-031-25984-5_889.

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Polonsky, Michael. "Green Marketing." In Environmental Management and Decision Making for Business, 124–35. London: Palgrave Macmillan UK, 2005. http://dx.doi.org/10.1057/9780230524460_13.

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Jowers, John, and Ivellisse Morales. "Marketing Green." In Greener Products, 236–48. 3rd ed. Boca Raton: CRC Press, 2024. http://dx.doi.org/10.1201/9781003441939-12.

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Iannuzzi, Al. "Green Marketing." In Greener Products, 201–21. 3rd ed. Boca Raton: CRC Press, 2024. http://dx.doi.org/10.1201/9781003441939-10.

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Weigand, Heiner. "Green-Marketing-Management." In Green Marketing, 193–230. München: Haufe, 2022. http://dx.doi.org/10.57088/978-3-648-16664-2_5.

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Weigand, Heiner. "Green-Marketing-Management." In Green Marketing, 193–230. München: Haufe, 2022. http://dx.doi.org/10.34157/978-3-648-16664-2_5.

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Weigand, Heiner. "Green Marketing – mehr als ein Trend." In Green Marketing, 19–39. München: Haufe, 2022. http://dx.doi.org/10.57088/978-3-648-16664-2_1.

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Weigand, Heiner. "Wie man die Nase vorn haben und trotzdem schlafen kann – grüne Aussichten im Mittelstand." In Green Marketing, 41–50. München: Haufe, 2022. http://dx.doi.org/10.57088/978-3-648-16664-2_2.

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Conference papers on the topic "Green marketing"

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Yusiana, Rennyta, Arry Widodo, and Agus Maolana Hidayat. "Green Marketing: Perspective of 4P’s." In First ASEAN Business, Environment, and Technology Symposium (ABEATS 2019). Paris, France: Atlantis Press, 2020. http://dx.doi.org/10.2991/aebmr.k.200514.024.

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Samad A., Abdul, Syahnur Said, Mapparenta, Serlin Serang, and Muliyadi Hamid. "Green Marketing in Small Businesses." In Proceedings of the First International Conference on Materials Engineering and Management - Management Section (ICMEMm 2018). Paris, France: Atlantis Press, 2019. http://dx.doi.org/10.2991/icmemm-18.2019.37.

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Ashtankar, Omprakash, Kiran ShrimantKakade, Shaurya Srivastava, Manoj Pralhad Nigadkar, Jayant Brahmane, and Brijmohan Dayma. "Sustainable Development: Green Marketing Perspective." In 2023 Intelligent Computing and Control for Engineering and Business Systems (ICCEBS). IEEE, 2023. http://dx.doi.org/10.1109/iccebs58601.2023.10448664.

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Trišić, Marko. "MANAGING DIGITAL MARKETING VISIBILITY OF ECOTOURISM, SUSTAINABLE AND GREEN TOURISM." In TOURISM AND GREEN INVESTMENTS. University of Kragujevac, Faculty of Hotel Management and Tourism in Vrnjačka Banja, 2024. http://dx.doi.org/10.52370/tisc24258mt.

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Since tourism businesses are expected to survive and flourish in today's market, much effort was put into finding a well-adjusted business model. Modern business models are primarily digital marketing based and driven by technological development that facilitates communication. Due to the hyper-competitive market, the main issue remains to find the audience for presenting a product's value, which is the type of marketing that best suits the current habits of environmentally conscious tourists. This scientific study compared expert evaluations of ecotourism, sustainable tourism, and green tourism with user search interests on social media and search engines to improve marketing strategies for these environmentally conscious travel options. The research was conducted using worldwide data between 2021 and 2023. Results have shown significant differences in marketing trends, mainly based on region rankings derived from articles, social media, and search engines.
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Sobhana, M., M. Kushwanth Chandra, K. Rakesh, and K. Vivek. "Sustainable Farming Community using Green Marketing." In 2023 3rd International Conference on Smart Data Intelligence (ICSMDI). IEEE, 2023. http://dx.doi.org/10.1109/icsmdi57622.2023.00017.

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Purnomo, Agung, Robertus Tang Herman, and Nur Asitah. "Green Marketing Publication: Bibliometric Perspective Mapping." In 11th Annual International Conference on Industrial Engineering and Operations Management. Michigan, USA: IEOM Society International, 2021. http://dx.doi.org/10.46254/an11.20210336.

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Dobrea, Razvan Catalin, Maria Loredana Popescu, Ovidiu Andrei Cristian Buzoianu, and Cristina Dima. "Green marketing in the romanian retail." In International Scientific Conference “30 Years of Economic Reforms in the Republic of Moldova: Economic Progress via Innovation and Competitiveness”. Academy of Economic Studies of Moldova, 2022. http://dx.doi.org/10.53486/9789975155618.07.

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Before the idea of green marketing, companies had to be concerned with what happens to a product during and after its useful life. Companies can manifest this concern by experimenting with ways to re-evaluate and redesign the life stage of the product. Life cycle reassessment focuses on environmental considerations in product development and design, including energy and material inputs and achievements in production, consumption, and disposal of waste products (1994 corporate environmental practices). The implementation of the principles of ecological marketing has been achieved since the 70's of the last century once the concepts of social and societal marketing have been delimited. The challenges that globalization and excessive environmental pollution have caused to contemporary organizations have required the implementation of new business models and rethinking the strategic approach to their work. They have generated the rational and sustainable use of resources, the reduction of waste resulting from production processes, educating consumers towards the development of a mentality in favor of responsible consumption, protection and respect for the environment and the adoption of measures by all stakeholders in value chains. designed to help protect nature. Good practices in implementing green marketing strategies provide a set of principles, guidelines for action that are useful to any organization that wants to meet the challenges of the present century. In this sense, it is imperative to develop a marketing mix adapted to the requirements of the bioeconomy. In this context, this paper aims to present trends and good practices in the field of bioeconomy in the context of the large volumes of data that organizations have to manage more and more often.
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Kaur, Jatinder, and Monisha. "Exploration of Factors of Green Marketing." In 2023 International Conference on Advanced Computing & Communication Technologies (ICACCTech). IEEE, 2023. http://dx.doi.org/10.1109/icacctech61146.2023.00089.

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Išoraitė, Margarita, and Nikolaj Ambrusevič. "GREEN MARKETING AND E-COMMERCE MANAGEMENT FEATURES DURING COVID-19." In 13th International Scientific Conference „Business and Management 2023“. Vilnius Gediminas Technical University, 2023. http://dx.doi.org/10.3846/bm.2023.1016.

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The article presents a literature review of green marketing and e-commerce during the pandemic. The purpose is to investigate green marketing and e-commerce management features during Covid-19. The method of scientific literature analysis helps to get acquainted with the works of other scientists, and research methods, to find material that confirms or contradicts the research facts, and to plan the work. E-commerce and green marketing during Covid-19 allow companies to increase sales and achieve strong market positions. Green marketing and e-commerce are very effective tools in Covid-19 period. These tools help the company to achieve income and profit. E-commerce helps to increase the number of customers, sales, and profit. Companies are struggling to make progress on the sustainable development agenda while facing higher commodity prices, rising production costs, energy shortages, and inflationary pressures that are reducing real household incomes. Sustainability is perceived as a competitive advantage that helps to improve the brand’s reputation in search of more profitable business opportunities. The Covid-19 pandemic has facilitated the implementation of sustainability programs, as well as the adoption of targeted initiatives, particularly related to green marketing and e-commerce management.
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Hamdani, Deni. "The Influence Green Marketing and Green Innovation Toward Purchase Intention." In International Conference on Economics and Banking. Paris, France: Atlantis Press, 2015. http://dx.doi.org/10.2991/iceb-15.2015.12.

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Reports on the topic "Green marketing"

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Bird, L. A., and E. S. Brown. Utility-Marketing Partnerships: An Effective Strategy for Marketing Green Power? Office of Scientific and Technical Information (OSTI), April 2006. http://dx.doi.org/10.2172/882040.

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Bird, L., R. Wustenhagen, and J. Aabakken. Green Power Marketing Abroad: Recent Experience and Trends. Office of Scientific and Technical Information (OSTI), April 2002. http://dx.doi.org/10.2172/15000428.

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Swezey, B., and L. Bird. Information Brief on Green Power Marketing Fourth Edition. Office of Scientific and Technical Information (OSTI), August 1999. http://dx.doi.org/10.2172/12186.

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Sweezey, B., and A. Houston. Information Brief on Green Power Marketing, 2nd Edition. Office of Scientific and Technical Information (OSTI), February 1998. http://dx.doi.org/10.2172/1072787.

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Wiser, R., J. Fang, K. Porter, and A. Houston. Green Power Marketing in Retail Competition: An Early Assessment. Office of Scientific and Technical Information (OSTI), February 1999. http://dx.doi.org/10.2172/6730.

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Cho, Hyeon Jeong, and Sojin Jung. Marketing Green Apparel: Do Advertisement Claims Influence Consumer Perceptions? Ames: Iowa State University, Digital Repository, 2017. http://dx.doi.org/10.31274/itaa_proceedings-180814-1796.

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Friedman, B., and M. Miller. Green Pricing Program Marketing Expenditures: Finding the Right Balance. Office of Scientific and Technical Information (OSTI), September 2009. http://dx.doi.org/10.2172/968189.

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Bird, L. A., and E. S. Brown. Utility-Marketer Partnerships. An Effective Strategy for Marketing Green Power? Office of Scientific and Technical Information (OSTI), April 2006. http://dx.doi.org/10.2172/1219305.

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9

Rothstein, S. M., and J. M. Fang. Green marketing in the Massachusetts electric company retail competition pilot program. Office of Scientific and Technical Information (OSTI), October 1997. http://dx.doi.org/10.2172/563841.

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10

Bird, L., and B. Swezey. Green Power Marketing in the United States: A Status Report (Ninth Edition). Office of Scientific and Technical Information (OSTI), November 2006. http://dx.doi.org/10.2172/896155.

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