Relevant bibliographies by topics / Green marketing. Product management

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers

Academic literature on the topic 'Green marketing. Product management'

Author: Grafiati
Published: 4 June 2021
Last updated: 15 February 2022

Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles

Select a source type:

Consult the lists of relevant articles, books, theses, conference reports, and other scholarly sources on the topic 'Green marketing. Product management.'

Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.

You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.

Journal articles on the topic "Green marketing. Product management"

1

Chandrasekar, K. S., and Dr P. N. Harikumar. "A Systemic Approach to Strategies for Green Innovative Products." Restaurant Business 118, no. 8 (August 23, 2019): 190–97. http://dx.doi.org/10.26643/rb.v118i8.7677.

Full text
Abstract:
Green Marketing is the process of developing products and services and promoting them to satisfy the customers who prefer products of good quality, performance and convenience at affordable cost, which at the same time do not have a detrimental impact on the natural Green environment. Green marketing has evolved over a period of time. It has hence become imperative to have green innovative products to ensure that overall health and cost is taken care. In this context, this article throws light on the systemic approach to strategies that can be aimed at green innovative products. This study explores the possibility of green product development, harnessing marketing mix strategically etc.,
APA, Harvard, Vancouver, ISO, and other styles
2

Sukma P, Fika Riskiana. "PENGARUH GREEN MARKETING, INOVASI PRODUK, DAN BRAND IMAGE TERHADAP MINAT BELI (Studi pada Mahasiswa Mahasiswi FE UST Konsumen KFC)." Jurnal Ilmiah Manajemen Kesatuan 9, no. 1 (April 1, 2021): 27–34. http://dx.doi.org/10.37641/jimkes.v9i1.433.

Full text
Abstract:
This study aims to determine the effect of Green Marketing, Product Innovation, and Brand Image on Buying Interest in KFC Consumer UST FE Student. Many female students currently buy KFC products. In Indonesia itself, there are various kinds of well-known fast food restaurants in this community such as McDonald's, A&W, Richeese Factory, Hokben, and others. Sometimes we get confused between these restaurants. That's why in this study, researchers want to know what factors influence female students. Researchers narrow down three variables, Green Marketing, Product Innovation, and Brand Image. This research uses quantitative research and selects 100 people (male & female, 18-26 years old, management or accounting study program and purchasing KFC products) as research subjects. Researchers used the SPSS application to test the results of the study. The results showed that the most influential factor in influencing product purchase intention was Green Marketing, followed by Brand Image, and the last one that had the least influence was Product Innovation. Keywords: Green Marketing, Product Innovation, Brand Image, Purchase Interest.
APA, Harvard, Vancouver, ISO, and other styles
3

Chang, Hu, and He. "Supply Chain Coordination in the Context of Green Marketing Efforts and Capacity Expansion." Sustainability 11, no. 20 (October 16, 2019): 5734. http://dx.doi.org/10.3390/su11205734.

Full text
Abstract:
This paper focuses on coordination issues related to the green supply chain with capacity constraints and green marketing efforts. We build a two-stage green supply chain, in which the upstream manufacturer has a certain amount of installed capacity to produce green product, yet can expand its capacity through a Cloud Manufacturing (CM) Platform once its existing capacity becomes insufficient, while the downstream retailer expends green marketing effort to promote the green product. In particular, we analyze the interaction between the capacity expansion options of the manufacturer and the green marketing efforts of the retailer. Aiming to mitigate the inefficiency under a decentralized green supply chain, we design a contract that combines cost-sharing and revenue-sharing in green marketing in order to coordinate the supply chain. The results show that: (1) when the manufacturer’s existing capacity falls below a certain threshold, it will choose to expand its capacity. The threshold is related to existing capacity, capacity expansion cost coefficient, green marketing cost coefficient, and sensitivity coefficient of demand to green marketing. (2) Under low capacity, if the capacity expansion cost coefficient is large, a higher consumer environmental awareness or preference for green products will weaken the retailer’s motivation for expending green effort. (3) A contract for cost-sharing and revenue-sharing in green marketing can fully coordinate the green supply chain, whereby the two share proportions are equal and meet certain constraints.
APA, Harvard, Vancouver, ISO, and other styles
4

J. Dean, Thomas, and Desiree F. Pacheco. "Green marketing: a strategic balancing act for creating value." Journal of Business Strategy 35, no. 5 (September 9, 2014): 14–22. http://dx.doi.org/10.1108/jbs-11-2013-0109.

Full text
Abstract:
Purpose – The purpose of this study is to illustrate that when practiced correctly, environmental marketing can represent promising opportunities for value creation and market growth. For many companies, the practice of environmental marketing has delivered disappointing results. Design/methodology/approach – Building from examples of companies that have successfully transcended traditional environmental marketing, we create a model for strategic product positioning. We rely on illustrations from companies in a variety of industries that target both consumer and business markets. Findings – We describe five strategies that are built upon value drivers for green products such as image, status, functionality and brand management through authenticity and superior offerings. We also emphasize the importance of strategies that target commercial markets for green products, which represent valuable opportunities for growth. Originality/value – Companies often confront the challenge of positioning the green attributes of their products or services. Lessons from the past have shown that this task must be carefully executed. Understanding the strategies presented here is critical for the success of new products or new marketing initiatives.
APA, Harvard, Vancouver, ISO, and other styles
5

Lumbanbatu, Kardison, and Vincent Didiek Wiet Aryanto. "Green Practices Implementation as Prerequisite to Sustain Firm Competitive Advantages." International Journal of Social Ecology and Sustainable Development 6, no. 4 (October 2015): 34–53. http://dx.doi.org/10.4018/ijsesd.2015100103.

Full text
Abstract:
Encompassing firms to apply green policy in a holistic management practices are strongly required in order to maintain competitive advantages and experience long-term marketing performance. This current empirical research is aimed to fill the lack of empirical findings and empirical studies on firm's innovative concept. Green-based product innovation, green management practices and green corporate image are presented as the antecedents and postulated as the sources of sustaining firm competitive advantages. A questionnaire-based survey was deployed to collect data from Large Scale Enterprises in Indonesia with Top Management, Operational and Marketing Managers served as respondents. 500 questionnaires were mailed and 388 were valid for further analysis. Data was analyzed by using Confirmatory Factor Analysis (CFA) and Structural Equation Modeling (SEM) via AMOS statistical software. Statistical findings demonstrated that green-based product innovation, green management practices and green corporate image significantly has a positive affect to sustain firm competitive advantages which is led to enhance long term marketing performance. However, green-based product innovation plays insignificant direct relationship on long term marketing performance. This study discusses some managerial implications for enterprises and recommendations on a basis of green implementation.
APA, Harvard, Vancouver, ISO, and other styles
6

Khan, Muhammad Ishfaq, Shahbaz Khalid, Umer Zaman, Ana Ercília José, and Paulo Ferreira. "Green Paradox in Emerging Tourism Supply Chains: Achieving Green Consumption Behavior through Strategic Green Marketing Orientation, Brand Social Responsibility, and Green Image." International Journal of Environmental Research and Public Health 18, no. 18 (September 13, 2021): 9626. http://dx.doi.org/10.3390/ijerph18189626.

Full text
Abstract:
Globally, green consumption behavior has radically changed green product lifecycles as well as green product branding to eliminate the environmental impact of global tourism. The purpose of the current study is to examine green consumption intention in the hospitality and tourism industry as an outcome of green supply chain management and strategic green marketing orientation. It also aims to investigate the green brand image and green social responsibility in a mediated-moderation mechanism to induce green consumption. Based on the deductive approach, and cross-sectional quantitative data of 317 hotel visitors/guests in the northern tourism hotspots in Pakistan, the hypothesized relationships were tested through the structural equation modeling technique with partial least squares. The findings empirically establish that green supply chain management and strategic green marketing orientation have positive and significant effects on green consumption intention. Further, environmental concern (i.e., green image) partially mediates the relationship between strategic green marketing orientation, green supply chain management, and green consumption behavior. The results also revealed that brand social responsibility does not moderate green image and green consumption behavior. These stimulating new findings guided by the signaling theory, provide strategic insights that help to upgrade the tourism supply chains and enabling them to become green.
APA, Harvard, Vancouver, ISO, and other styles
7

Krizanova, Anna, Lubica Gajanova, Margareta Nadanyiova, and Katarina Kramarova. "Study of green marketing principles and their implementation in the selected Slovak companies." Global Journal of Business, Economics and Management: Current Issues 6, no. 2 (November 4, 2016): 78–85. http://dx.doi.org/10.18844/gjbem.v6i2.1371.

Full text
Abstract:
The green marketing includes more than just a simple building of corporate image. It becomes a modern mean of the enforcement of actual environmental trends to a broad spectrum of business activities. The field of action of green marketing tools is relatively extensive, starting with the protection of environment, production and sale of products and services with ecological conditions and requirements, through the final consumption of environmentally friendly products, which affects the quality of life and health of the whole society. The paper in brief presents the results of the marketing survey that was focused on finding how chosen Slovak companies applied principles of green marketing and used green marketing tools within their business activities, if ever. Nowadays, concepts such as green marketing, green business and ecological product appear more frequently particularly with regard to communication of companies. For these reasons, the aim of the survey was to determine the extent to which the principles of green marketing are implemented in selected business entities in the Slovak Republic. Keywords: Green marketing, environmental management system, tools of green communication mix, advertising, public relation;
APA, Harvard, Vancouver, ISO, and other styles
8

Sugandini, Dyah, Muafi Muafi, Christin Susilowati, Yuni Siswanti, and Wirman Syafri. "Green supply management and green marketing strategy on green purchase intention: SMEs cases." Journal of Industrial Engineering and Management 13, no. 1 (February 17, 2020): 79. http://dx.doi.org/10.3926/jiem.2795.

Full text
Abstract:
Purpose: This study aims to analyze green supply chain management (GSCM) and green marketing strategies (GMS) to green purchasing intentions (GPI). This study conducts on craft SMEs in the Special Region of Yogyakarta, Indonesia. Design/methodology/approach: This study uses primary data which is obtained through questionnaires. The unit of analysis in this study is organizations and individuals. The sampling technique is purposing sampling, with the criteria of SMEs that conduct environmentally friendly production processes and consumers who have ever bought green products. Data analysis uses structural equation modeling. Research limitations/implications: This study is limited by relatively small sample size. The sample is only environmentally oriented SMEs. Large companies that are also environmentally friendly have not been included as samples in this study, so the results of this study only generalized to SMEs. Future research should accommodate these two types of companies, namely SMEs and companies, so that it can be easier to generalize the findings and allow different tests of GSCM to be applied to SMEs and large companies. This study only analyzed GSCM from two dimensions, namely GP and GCC. Other variables that can be used to explain GSCM are internal environmental, green information systems, eco-design and packaging. Practical implications: GSCM can be started with conducts the right GP and always coordinating with consumers which related to green products. GP (green purchasing) and GCC (green consumer cooperation) as GSCM elements have a strong association in predicting the success of a green marketing strategy. It is expected that SMEs should pay attention to the raw material purchase so that the problem of environmentally friendly raw materials can be truly obtained to enter the production process and produce environmentally friendly products. Originality/value: This study analyzes the relationship between GSCM practices and organizational performance in the green marketing and business strategies context, where there is still a scarcity of studies in this context. Besides that, there is an increase in awareness of green operations and green marketing in Asia, but the relevant studies in Asian countries have not been conducted much, especially in Southeast Asia. The result of this study proves that the GSCM model can increase value along the supply chain by emphasizing green supply chain management and green marketing.
APA, Harvard, Vancouver, ISO, and other styles
9

Pant, Mayank, Amarpreet Singh Virdi, and D. S. Chaubey. "Examining the Effect of Marketing Innovations on GPMA: A Study Using the PLS–SEM Approach." Global Business Review 21, no. 4 (August 1, 2018): 1025–36. http://dx.doi.org/10.1177/0972150918779160.

Full text
Abstract:
Continuous innovation keeps running the businesses. The rise in environmental issues and, in turn, the awareness growing around have led people at large to make purchase of their most needed products and fulfil their requirements, which adhere to environment-friendly norms. Because of the environmental concerns and legal constraints, several organizations are producing green products. There is a stiff competition among the brands to establish themselves as the environment friendly green products. The sustainability for these green products depends on many factors. The important among these are packaging and pricing. To influence the purchase behaviour of consumers and thereby attracting them to purchase green products, innovative ideas in marketing for the longer shelf life of such products are required. The pace at which the green products move out of the shelf impacts an organization’s bottom line, and it has a tandem effect on the environment protection. The article aims at examining the effect of marketing innovations on the longevity (agility) of green product market agility (GPMA). Examining the effect of marketing innovations involves two aspects, and we have kept both aspects parallel to each other. One aspect is to examine the effect of packaging, that is, marketing innovation on packaging (MIPA), and the other aspect is to examine the effect of pricing, that is, marketing innovation on pricing (MIPR), with consumer purchase behaviour acting as a mediator between MIPA and GPMA and consumer purchase intention acting as a mediator between MIPR and GPMA.
APA, Harvard, Vancouver, ISO, and other styles
10

Tripathi, Avinash, and Neeraj Pandey. "Does impact of price endings differ for the non-green and green products? Role of product categories and price levels." Journal of Consumer Marketing 35, no. 2 (March 19, 2018): 143–56. http://dx.doi.org/10.1108/jcm-06-2016-1838.

Full text
Abstract:
Purpose The discount image associated with odd-ending prices has led to its extensive use by retailers. The purpose of this study is to assess the impacts and applications of nine-ending vs round-ending prices on the purchase of green and non-green products at different price levels and under different purchase motivations. Design/methodology/approach Three experiments are conducted. The first experiment is a 2 (price ending: nine-ending vs round-ending) × 2 (product appeal: green vs non-green) between-subjects study; the second experiment is a 2 (price ending: nine-ending vs round-ending) × 2 (price level: low price vs high price) × 2 (product appeal: green vs non-green) between-subjects study; and the third experiment examined buyers’ preferences of price endings regarding the purchase of green products having either utility (utilitarian) or pleasure (hedonic) motivation. Findings This research highlights that consumers prefer zero-ending prices for green products and pleasure motivation products, but they prefer odd endings for low-priced and utilitarian products. These results support the increased reception of round-ending prices. Accordingly, this study contributes to the literature by providing a boundary condition for odd-ending prices. Specifically, the study finds that the effect of nine-ending prices becomes weaker as the price of the product increases. Practical implications The findings of this study have practical implications for managers, as the results indicate that pricing green products and high-quality perception products using round digits and pricing low-priced and utility perception products using odd digits will increase consumers’ purchase intentions. Moreover, pricing the products using round-ending prices will reduce the perception of low quality and deter brand loyalty emanating from a low-priced/discount image of a product. Originality/value This research contributes to theoretical and practical aspects of behavioural pricing literature. This research uncovers the buyers’ distinct preferences for zero-ending prices and odd-ending prices when purchasing different products based on different motivations and varied price levels. This is the first research of its kind to explore and compare the impact of psychological pricing on green products. The study also resolves a contradiction in past literature regarding the use of nine-ending prices by providing boundary conditions.
APA, Harvard, Vancouver, ISO, and other styles
More sources

Dissertations / Theses on the topic "Green marketing. Product management"

1

Said, David. "Defining the green consumer : a legitimisation of the process of marketing products with lower environmental impacts /." View thesis, 1996. http://library.uws.edu.au/adt-NUWS/public/adt-NUWS20030711.100246/index.html.

Full text
APA, Harvard, Vancouver, ISO, and other styles
2

Alipour, Alireza, and Mehdi Rahimpour. "Sustainability Barriers in SMEs : A study of strength of sustainability barriers and practical solutions in Green product lifecycle at SMEs." Thesis, Jönköping University, Internationella Handelshögskolan, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-50426.

Full text
Abstract:
Background: Small and medium-sized firms (SMEs) have their impact on the environment besides their benefits.  While a business grows, naturally destroying impacts are also growing. SMEs have a variety of barriers to be green and sustainable. There are some simple and non-complicated actions that firms can take, to reduce their destructive impacts on the environment.  This study analyses the existing barriers and focuses on small and medium sizes firms (SMEs) around Jonkoping. Besides, this study includes interviews with successful and sustainable companies and reflects their solutions to overcome those barriers in a different step of the green product lifecycle. Purpose: This is a practical study of how sustainability process in SMEs can drive product lifecycle greener. The purpose of this thesis is to study the existing practical and simple solutions for different environmental sustainability barriers in SMEs which located in Jonkoping region. Also, it goals to reveal solutions which applies by sustainable businesses to overcome to the sustainability barriers. Method: To fulfil the purpose of the thesis, an experimental research design was applied, and the data was provided from in-depth, semi-structured interviews. Ten interviews were conducted with successful businesses in sustainability practice in the Jonkoping region. The data analysis for this study was created by an inductive approach. Conclusion: This study has revealed that the successful green businesses categorizing their barriers into general, segmental, and individual groups. After that, by evaluating the strength of obstacles in different steps of GPL and considering their available resources they plan to apply proper solution. The other main finding in this thesis was a practical framework according to what have been done in our research.
APA, Harvard, Vancouver, ISO, and other styles
3

Grebmer, Carmen [Verfasser], and Sarah [Akademischer Betreuer] Diefenbach. "The challenge of green marketing communication : consumer response to communication channel in environmental friendliness perceptions and product evaluation / Carmen Grebmer ; Betreuer: Sarah Diefenbach." München : Universitätsbibliothek der Ludwig-Maximilians-Universität, 2020. http://d-nb.info/120687824X/34.

Full text
APA, Harvard, Vancouver, ISO, and other styles
4

Kritzinger, Brian. "An analysis of the residential user electricity market and the marketing of green electricity product solutions in the City of Cape Town." Thesis, Stellenbosch : University of Stellenbosch, 2009. http://hdl.handle.net/10019.1/927.

Full text
Abstract:
Thesis (MBA (Business Management)) -- University of Stellenbosch, 2009.
AFRIKAANSE OPSOMMING: Hierdie navorsingstudie het ’n telefoniese vraelys behels wat aan die einde van 2007 deur 405 respondente voltooi is. Die doel van die vraelys was om die opinies van ’n verteenwoordigende steekproef Kaapstadse residensiële elektrisiteitsverbruikers te bepaal ten opsigte van kwessies wat verband hou met die opwekking, verkoop en gebruik van hernubare of groen elektrisiteit. Dit is gedoen ten einde ’n ingeligte formulering te kan doen van toepaslike groen elektrisiteitsprodukte vir verkoop aan die residensiële elektrisiteitsmark. Response is op Likert-skale aangedui en is geanaliseer deur middel van nie-parametriese statistiese metodologie. Daar is bevind dat ’n groot proporsie (90.6 persent) van die Kaapstadse verbruikers bewus is van en besorg is oor die huidige klimaats- en omgewingsuitdagings en dat ’n soortgelyke proporsie (86.9 persent) bekommerd is oor die gevaar van aardse verwarming. Daar is ook bevind dat 85.0 persent van respondente gebruik maak van energiebesparende gloeilampies. Daar kon egter geen beduidende verwantskappe gevind word tussen die algemeen-aanvaarbare groener tegnologieë en die verbruikers se bereidheid om meer te betaal vir groen elektrisiteit nie. Daar is bevind dat 61.7 persent van die respondente bereid sou wees om tot 15.4 persent as ’n premie te betaal ten einde groen elektrisiteit te koop. Daar is verder bevind dat van die drie voorgestelde aankoopmetodes, groen notas (green tags) of groen kwitansies vir voorafbetaalde elektrisiteit die mees praktiese is en waarskynlik die mees algemeen aanvaar sal word. Verbruikers verkies om elke keer wat hulle elektrisiteit koop die keuse te kan uitoefen tussen groen elektrisiteit en konvensionele krag en dan is die voorafbetaalde manier van koop die mees geskikte opsie om die aankoop van groen elektrisiteit te bestuur. ENGLISH ABSTRACT: This study comprised of a telephonic questionnaire conducted in late 2007 with 405 respondents. The aim of the questionnaire was to derive the opinions of a representative sample of Cape Town’s residential electricity consumers on matters relating to the generation, sale and use of renewable or green electricity. This was done in order to inform the formulation of appropriate green electricity products for sale into the residential electricity market. Responses were noted on Likert scales and were analysed using nonparametric statistical methodology. It was found that a high proportion (90.6 per cent) of the Capetonian consumers were concerned about the environment and a similarly highly number (86.9 per cent) are concerned about the environmental challenges that are currently faced as a result of global warming. It was found that 85.0 per cent of households in the respondent population currently make use of energy-saving light bulbs. However no significant links could be found between the use of generally-accepted greener technologies and the consumers’ willingness to pay more for green electricity. It was found that 61.7 per cent of the respondents were willing to spend an average of 15.4 per cent more as a premium in order to buy green electricity. It was further found that of the three purchasing methods suggested that green tags, or green receipts for pre-paid electricity were the most practical and the most likely to be widely accepted. Consumers preferred the option of choosing at every purchase whether they opt for green electricity or conventional power and this would be most easily managed via a pre-paid receipt system.
APA, Harvard, Vancouver, ISO, and other styles
5

De, Klerk Edwin Cavin. "Why does the strategic positioning of Econo-Heat's wall-panel heater justify a green marketing strategy." Thesis, Stellenbosch : Stellenbosch University, 2011. http://hdl.handle.net/10019.1/21376.

Full text
Abstract:
Thesis (MBA)--Stellenbosch University, 2011.
This case study explores why the strategic positioning of the wall-panel heater, manufactured by Econo-Heat, justifies a green marketing strategy. The primary research objective is to provide Econo-Heat with a coherent marketing strategy framework, based on the outcome of the strategic analysis of the competitive positioning of the wall-panel heater. The following factors form the context of the study: the impact companies have on the environment, the energy crisis and the rising “green economy” in South Africa, and the increased consumer awareness about lifestyle consequences for the environment. The wall-panel heater uses convection-heating technology to warm rooms and has unique selling properties, such as being energy efficient, economical, effective and safe. Other space-heating products found in South Africa do not encapsulate all these qualities in one product. A strategic analysis done of the company revealed that the current competitive positioning of the wall-panel heater is a best-cost strategy. However, based on a literature review, the strategic analysis of the company and an exploration of the small household appliance consumer profile, the study found that the current competitive positioning of the wall-panel heater could be augmented. The combination of factors revealed by this study could be interpreted as push-factors towards the implementation of an applicable green marketing strategy that could support the re-positioning of the wall-panel heater to a broad-differentiated competitive positioning. These factors are the unique selling properties of the wall-panel heater, the lean manufacturing principles of the company, the rising green economy in the country, the energy crisis and the slow recovery from the global financial crisis in South Africa, as well as the unique characteristics of the environmentally-focused consumer. The view is held that green marketing can mitigate mass consumption. The case study suggests a future marketing strategy framework that consists of three combined elements. First, the argument is made that the unique selling properties of the wall-panel heater in combination with the unique operations of the company, against the backdrop of external factors that influence companies and consumers (i.e. the rising green economy and the energy crisis), could be utilised to discover new market space. The concept of “lateral marketing” is suggested as a framework should the company position itself to differentiate along the green dimension. Secondly, the “green marketing strategy matrix” is suggested as a framework to establish the size and greenness of its consumer segment, as well as the ability to differentiate along the green dimension. Lastly, the suggestion is made that the marketing objective of the company (its greenness) can be measured through the application of a “green marketing grid” that leads to innovation and the challenging of consumer behaviour. The combination of these elements is thought to form a coherent green marketing framework that could in future place the product at a strategic and competitive advantage within the space-heating industry.
APA, Harvard, Vancouver, ISO, and other styles
6

Castle, Ashley Deal. "Strategies for Implementing Advertisements in the Green Industry." ScholarWorks, 2017. https://scholarworks.waldenu.edu/dissertations/4430.

Full text
Abstract:
After a growth in sales of 30% from 2007 to 2010, green product market sales declined 2% from 2010 to 2014 in the United States. Business leaders need to incorporate sustainable business practices and use green messaging within advertisements and marketing campaigns to assure that present needs do not compromise the ability of future generations to meet their needs. This qualitative case study explored marketing strategies that business leaders in the green advertising industry use to increase the sale of green products. The social cognitive theory was the conceptual framework used in this study. In-depth interviews with 5 purposively selected business leaders with experience in advertising green products were supplemented with a review of documentation. Yin's 5-step analysis guided the coding process of participants' responses, and member checking was used to validate the transcribed data. The major themes of the study revealed strategies used in green advertising. The themes that emerged from the research include usage of social media, understanding behaviors of green consumers, and expectations of the emerging millennial generation. The implication for positive social change is the potential for increased environmental awareness that could positively affect the environment and improve effectiveness for companies that sell green products.
APA, Harvard, Vancouver, ISO, and other styles
7

Ham, Cornelis. "Green labelling : investigation into the marketing of FSC certified timber along the domestic timber value chain in South Africa." Thesis, Stellenbosch : Stellenbosch University, 2007. http://hdl.handle.net/10019.1/20835.

Full text
Abstract:
Thesis (MBA)--Stellenbosch University, 2007.
ENGLISH ABSTRACT: Green consumerism is on the increase, especially in developed countries. Green labels plays a key role in informing and assuring consumers about the environmental credibility of the products that they purchase. Within the global forestry industry green label certification schemes have also had a large impact. More than 80% of the 1.3 million hectares of plantations in South Africa are certified under the Forestry Stewardship Council (FSC) green label standard. A research survey was undertaken amongst growers, processors and retailers of timber products in South Africa to assess the current FSC domestic market situation. The survey indicated that although growers and processors support FSC certification, as a way of improving the quality of forestry in South Africa, they receive very limited market benefits for FSC certified products and do not market FSC products actively. Hardware retailers were found to be unaware of FSC certification. Reports from other developing countries indicate similar trends. This raises the question if it is worth marketing FSC products to domestic consumers? The marketing of FSC certified products might not yield direct financial gains but it can help to improve the image of forestry companies and the forestry industry in general. FSC certification can be used as a way of showing corporate social responsibility towards consumers and in raising the profile of the South African forestry industry. Based on the results from the research survey a number of recommendations can be made regarding the marketing of FSC as a green label certification system in South Africa. A marketing campaign for FSC certified timber products should ideally focus on the social benefits of buying high quality timber products. This marketing message should be targeted at individual and corporate consumers. Individual consumers could be educated about the benefits of buying green label products while corporate consumers could be encouraged to use and sell FSC certified products as part of their corporate social responsibility. The promotion of FSC certification could also be boosted if it can be included in activities related to the 2010 Soccer World Cup. The different role players in the domestic timber value chain can each playa role in marketing FSC certified products. These roles differ from creating a promotional push in the timber value chain by growers, processors and retailers to a promotional pull amongst consumers by the FSC, NGO's, certification bodies, industry representatives and government. A marketing campaign for FSC products should ideally be coordinated and driven by the South African FSC National Initiative
AFRIKAANSE OPSOMMING: Groen verbruikersdruk is aan die toeneem, veral in ontwikkelde lande. Groen etikette speel 'n sleutelrol in die verskaffing van inligting en 'n versekering aan verbruikers oor die omgewingsgeloofwaardigheid van die produkte wat hulle koop. Groen sertifiseringskemas het ook 'n groot impak op die globale bosbou-industrie gehad. Meer as 80% van die 1.3 miljoen hektaar plantasies in Suid Afrika is gesertifiseer volgens die "Forestry Stewardship Council" (FSC) groen etiket standaard. 'n Navorsingsopname is onderneem onder kwekers, verwerkers en kleinhandelaars van houtprodukte in Suid Afrika. Die doel was om die huidige binnelandse marksituasie van FSC gesertifiseerde houtprodukte te ontleed. Die opname het getoon dat, alhoewel kwekers en verwerkers FSC sertifisering ondersteun as 'n manier om bosbou se kwaliteit in Suid Afrika te verbeter, hulle baie min markvoordeel uit FSC gesertifiseerde produkte kry en dat hulle nie FSC produkte aktief bemark nie. Daar is bevind dat hardeware kleinhandelaars onbewus is van FSC sertifisering. Verslae vanaf ander ontwikkelende lande dui op soortgelyke tendense. Dit laat ontstaan die vraag of dit die moeite werd is om FSC produkte aan binnelandse verbruikers te bemark? Die bemarking van FSC gesertifiseerde produkte mag dalk nie direkte finansieHe voordele inhou nie, maar kan help om die beeld van bosboumaatskappye en die bosboubedryf in die algemeen te verbeter. FSC sertifisering kan gebruik word om korporatiewe sosiale verantwoordelikheid aan verbuikers te demonstreer en om die profiel van die Suid-Afrikaanse bosbou industrie te verbeter. 'n Aantal aanbevelings, gebaseer op die resultate van die navorsingsopname, kan gemaak word oor die bemarking van FSC as 'n groen etiket sertifiseringstelsel in Suid Afrika. 'n Bemarkingsveldtog vir FSC gesertifiseerde houtprodukte behoort te fokus op die sosiale voordele van die koop van hoe kwaliteit houtprodukte. Individuele en korporatiewe verbruikers behoort geteiken te word met die bemarkingsboodskap. Individuele verbruikers kan opgelei word in die voordele van die koop van groen etiket produkte, terwyl korporatiewe verbruikers aangemoedig kan word om FSC produkte te gebruik en te verkoop as deel van hulle korporatiewe sosiale verantwoordelikheid. Die promosie van FSC sertifisering kan ook aangehelp word deur dit in te sluit by aktiwiteite wat betrekking het op die 2010 Sokker Wereldbeker. Die verskillende rolspelers in die binnelandse hout waardeketting kan elk 'n rol speel in die bemarking van FSC gesertifiseerde produkte. Hierdie rolle kan wissel vanaf die skepping van 'n promosie stootkrag in die hout waardeketting deur kwekers, verwerkers en kleinhandelaars tot die skepping van 'n promosie trekkrag onder verbruikers deur die FSC, nie-regeringsorganisasies, industriele verteenwoordigers en die regering. 'n Bemarkinsgveldtog behoort deur die Suid-Afrikaanse FSC Nasionale Inisiatief gedryf en geko6rdineer te word
APA, Harvard, Vancouver, ISO, and other styles
8

Vervliet, Bruce Morton. "A model for green product purchasing behaviour." Thesis, Nelson Mandela University, 2016. http://hdl.handle.net/10948/13636.

Full text
Abstract:
The global warming phenomenon and its environmental impacts have seen the emergence of the green consumer who has become more aware of their power of demand through their consumption choices as they express their own attitudes, values, thoughts, feelings and behaviours in this regard. Organisations have taken cognisance of these trends and taken steps to exploit the opportunity by developing goods and services aimed at meeting the demands of the new consumer. This, in spite of the fact that knowledge of the variables, specifically green consumer profiles, awareness, knowledge and trust in influencing purchasing behaviour remains incomplete. The purpose of this treatise was to determine a clearer understanding of the relevance of these variables to enable marketers to craft more effective marketing strategies, thereby unlocking the profit potential of the green consumer. A model for green product purchasing behaviour was proposed based on extant literature and an empirical evaluation. An empirical analysis was conducted on a sample of 597 consumers over the age of 18 within the Fast Moving Consumable Goods (FMCG) sector in South Africa. The main goal was to establish the relationships of the hypothesised model between the independent variables of green consumer profiles, green product trust, green product awareness and green product knowledge with the dependant variable green product purchase behaviour. There was a high prevalence of African and European female respondents in the 26 to 55 age group, living and working in the coastal areas of South Africa, predominantly Port Elizabeth, earning an income between 10 000 and 30 000 rand per month. The sample was consistent with the psychographic profile of the green consumer as described in the literature, which is characterised as a consumer that takes personal responsibility for environmental solutions, who believes they can make a contribution to solving environmental issues, incorporates green living into daily lives, considers environmental issues when making purchasing decisions, is knowledgeable of, deliberately seeks out and is prepared to pay a premium for environmentally friendly products. When analysing the relationships and the significances of the differences of the independent variables to the dependant variable in the hypothesised model, it was established that the independent variables green consumer profiles, green product awareness and green product trust were significantly related to the dependent variable. A MODEL FOR GREEN PRODUCT PURCHASING BEHAVIOUR green product purchase behaviour. This was in line with and supported the reviewed literature in this regard. It was also established that green product knowledge did not reflect any significant relationship to green product purchase behaviour. This finding did not correspond with the literature as significant relationships with green product knowledge and general environmental behaviour including green product purchase behaviours have been established therein. The findings further demonstrated that the independent variable green consumer profiles displayed the most significant relationship to green product purchase behaviour, followed by green product awareness and then green product trust. When considering the significance in the differences in strengths of these relationships it was noted that although green product awareness and trust may influence green product purchase behaviours it was a combination of psychographic variables reflecting a consumer’s general attitudes and beliefs towards the green agenda that displays the most significant relationship to green product purchase behaviour. Despite the fact that the study was limited to the South African FMCG sector, the profile of the green consumer in the literature was dated, the cause and effect relationships between the variables were not tested and the fact that the hypothesised model was limited to only four independent variables, the above findings may, from a marketing perspective, have practical application for marketing strategies aimed at increasing green product purchasing behaviour. The results imply that directing green marketing initiatives to consumers that are most inclined to purchase and consume green goods or services being those that fall within the biographical and psychographic parameters outlined in this treatise will result in the desired outcomes. Furthermore, marketers should also pursue initiatives that are known to support and increase the amount of green product trust that consumers have in green products, green communications and the organisation. Marketers can also benefit from well formulated green awareness campaigns as the success of these campaigns will yield greater green product awareness which could increase green product purchase behaviours and purchases of green products still further.
APA, Harvard, Vancouver, ISO, and other styles
9

Visconti, Kevin Michael. "Going Green Down Under: Environmental Communication and Green Product Marketing in the South Eastern Australian Wine Industry." Scholarly Repository, 2010. http://scholarlyrepository.miami.edu/oa_dissertations/490.

Full text
Abstract:
The consumption of wine has served as an international communication expedient for thousands of years. From classical symposiums of ancient times to religious ceremonies practiced for centuries, wine has played a significant part in countless social gatherings across the ages and continents. Recent growth in international wine trade, however, has impacted an increasingly disrupted natural environment through amplified carbon output, overuse of synthetic chemicals, topsoil erosion, and water mismanagement. Vintners, or winemakers, have been tasked by the implementation of new legal standards, as well as the urging of ecologically aware prospective consumers, to instill a winemaking process that is green, or environmentally friendly, in order to demonstrate the employment of proactive measures for the long-term sustainability of an unstable Earth. As New World wine producers, Australia commands specific attention as many vineyards in this particular geographic area are actively advancing green wine production standards. Fueled by the emergent field of environmental communication, this dissertation investigates the sustainable practices being implemented by South Eastern Australian vintners during their winemaking process to offset environmental degradation and examines the new marketing discourse communicated via wine bottle labels to construct an environmentally friendly image. Ultimately, this research compares the green product marketing strategies between organic and non-organic wineries to determine the extent to which ecological messages are being promoted on wine bottle labels as a form of environmental communication.
APA, Harvard, Vancouver, ISO, and other styles
10

Ye, Tao. "Product and marketing strategy study in China." Thesis, Massachusetts Institute of Technology, 1996. http://hdl.handle.net/1721.1/10941.

Full text
APA, Harvard, Vancouver, ISO, and other styles
More sources

Books on the topic "Green marketing. Product management"

1

Green marketing management. Mason, Ohio: South-Western / Cengage Learning, 2011.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
2

Coddington, Walter. Environmental marketing: Positive strategies for reaching the green consumer. New York: McGraw-Hill, 1993.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
3

An introduction to green process management. Milwaukee, Wis: ASQ Quality Press, 2011.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
4

Frieder, Rubik, and Scholl Gerd, eds. Product policy in Europe: New environmental perspectives. Dordrecht, Holland: Kluwer Academic Publishers, 1996.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
5

Carson, Patrick. Green is gold :business talking to business about the environmental revolution. Toronto, Ont: HarperBusiness, 1991.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
6

Rieger-Genennig, Kathrin, Torsten Kell, Irmgard Gruner, and Leonhard Kasek. Der Umweltmarkt in Leipzig und Möglichkeiten, ihn zu fördern. Leipzig: Stadt Leipzig, 1998.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
7

The green management revolution: Lessons in environmental excellence. New York: Prentice Hall, 1993.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
8

Canada, Body Shop. The green book: The Body Shop Canada's 1995 environmentla statement. Don Mills, ON: The Body Shop, 1995.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
9

Gustav, Bergmann. Umweltgerechtes Produkt-Design: Management und Marketing zwischen Ökonomie und Ökologie. Neuwied: Luchterhand, 1994.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
10

Cohen, Nevin. Green business: An A-to-Z guide. Thousand Oaks: Sage Publications, 2010.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
More sources

Book chapters on the topic "Green marketing. Product management"

1

Makhitha, K. M. "Green Product Management: An Emerging Market Perspective in South Africa." In Green Marketing in Emerging Markets, 145–77. Cham: Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-74065-8_7.

Full text
APA, Harvard, Vancouver, ISO, and other styles
2

Christopher, Martin, and Malcolm McDonald. "Product Management." In Marketing, 127–41. London: Macmillan Education UK, 1995. http://dx.doi.org/10.1007/978-1-349-23858-3_9.

Full text
APA, Harvard, Vancouver, ISO, and other styles
3

Jolibert, Alain, Hans Mühlbacher, Laurent Florès, and Pierre-Louis Dubois. "Product Management." In Marketing Management, 203–28. London: Macmillan Education UK, 2012. http://dx.doi.org/10.1007/978-0-230-36367-0_9.

Full text
APA, Harvard, Vancouver, ISO, and other styles
4

Palmer, Roger. "New Product Development and Product Policy." In Marketing Management, 125–37. London: Macmillan Education UK, 2000. http://dx.doi.org/10.1007/978-1-137-26638-5_9.

Full text
APA, Harvard, Vancouver, ISO, and other styles
5

Paiva, Teresa. "Green Marketing." In Encyclopedia of Sustainable Management, 1–6. Cham: Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-02006-4_889-1.

Full text
APA, Harvard, Vancouver, ISO, and other styles
6

Ourahmoune, Nacima. "Product design and creativity." In Marketing Management, 328–42. Second edition. | Abingdon, Oxon ; New York, NY : Routledge, 2020.: Routledge, 2020. http://dx.doi.org/10.4324/9780203710807-25.

Full text
APA, Harvard, Vancouver, ISO, and other styles
7

Polonsky, Michael. "Green Marketing." In Environmental Management and Decision Making for Business, 124–35. London: Palgrave Macmillan UK, 2005. http://dx.doi.org/10.1057/9780230524460_13.

Full text
APA, Harvard, Vancouver, ISO, and other styles
8

Cartwright, Roger. "Understanding the product." In Mastering Marketing management, 128–46. London: Macmillan Education UK, 2002. http://dx.doi.org/10.1007/978-1-137-06985-6_7.

Full text
APA, Harvard, Vancouver, ISO, and other styles
9

Taghian, Mehdi, Michael Jay Polonsky, and Clare D'Souza. "Green Marketing Strategies." In An Integrated Approach to Environmental Management, 231–53. Hoboken, NJ: John Wiley & Sons, Inc, 2015. http://dx.doi.org/10.1002/9781118744406.ch9.

Full text
APA, Harvard, Vancouver, ISO, and other styles
10

Malaval, Philippe, and Christophe Bénaroya. "Innovation and Product Management." In Aerospace Marketing Management, 161–210. Boston, MA: Springer US, 2002. http://dx.doi.org/10.1007/978-1-4615-1065-9_6.

Full text
APA, Harvard, Vancouver, ISO, and other styles

Conference papers on the topic "Green marketing. Product management"

1

Usrey, Bryan, Dayananda Palihawadana, Charalampos Saridakis, and Aristeidis Theotokis. "GREEN EMPHASIS: THE ROLE OF GREEN PRODUCT COMMUNICATIONS IN INFLUENCING PERFORMANCE EVALUATIONS." In Bridging Asia and the World: Global Platform for Interface between Marketing and Management. Global Alliance of Marketing & Management Associations, 2016. http://dx.doi.org/10.15444/gmc2016.11.07.03.

Full text
APA, Harvard, Vancouver, ISO, and other styles
2

Jibril, Abdul Bashiru, Michael Adu Kwarteng, and Miloslava Chovancova. "A demographic analysis of consumers’ preference for green products." In Contemporary Issues in Business, Management and Economics Engineering. Vilnius Gediminas Technical University, 2019. http://dx.doi.org/10.3846/cibmee.2019.044.

Full text
Abstract:
Purpose – the aim of this research is to understand and present the outcomes of the strength of association between consumers and the use of the green (herbal) product from a demographic viewpoint. By extension, it measures the magnitude of dependents among demographic factors influencing the use of the green product in a developing country. Research methodology – to evaluate consumer’s demographics on the use of the green (herbal) product, 207 participants took part in the survey through a structured questionnaire. Data were obtained from users of green products (specifically herbs) in Ghana. A nonparametric test precisely chi-square test (x2) and Spearman's correlation rs were employed for our empirical analysis. Findings – the paper indicated the youthful population as the highest number of users of the green product in the herbal market. Results from the nonparametric test (Spearman’s rho) revealed that demographic factors (gender, age, education, and occupation) have an inverse relationship on the use of the green product. Whiles the chi-square test also discloses insignificant relationships among the observed attributes. This suggests that there is no empirical evidence to support the claim that use of green product depends on demographic factors of consumers. Research limitations – the limitation of this study considered the research scope, taking into account a smaller sample size for the study hence, future researchers should expand the sample size as well the other demographic variables necessary for a similar study. Practical implications – the practical implication of this study gives insights to practitioners and marketers in the herbal industry on how best they can progress in their quest to sustain in the business. Originality/Value – the present study aided in widening the scope of consumer behaviour towards the green product in the marketing discipline taken into consideration the widespread competition in the business nowadays especially in the herbal (green product) market
APA, Harvard, Vancouver, ISO, and other styles
3

Jessica, Diandra, Fazlul K. Rabbanee, and M. Quaddus. "HABITUAL PURCHASE OF GREEN PRODUCTS AND QUALITY OF LIFE – EVIDENCE FROM AUSTRALIA." In Bridging Asia and the World: Global Platform for Interface between Marketing and Management. Global Alliance of Marketing & Management Associations, 2016. http://dx.doi.org/10.15444/gmc2016.06.06.04.

Full text
APA, Harvard, Vancouver, ISO, and other styles
4

Papa, Semou Faye, and Decide Amour Prestige NGOMAH LE TEMPS. "Green Marketing and Sustainable Development: the Expanding Promotion of Organic Products into the West African Market." In 2018 5th International Conference on Management Science and Management Innovation (MSMI 2018). Paris, France: Atlantis Press, 2018. http://dx.doi.org/10.2991/msmi-18.2018.21.

Full text
APA, Harvard, Vancouver, ISO, and other styles
5

Samad A., Abdul, Syahnur Said, Mapparenta, Serlin Serang, and Muliyadi Hamid. "Green Marketing in Small Businesses." In Proceedings of the First International Conference on Materials Engineering and Management - Management Section (ICMEMm 2018). Paris, France: Atlantis Press, 2019. http://dx.doi.org/10.2991/icmemm-18.2019.37.

Full text
APA, Harvard, Vancouver, ISO, and other styles
6

Jílková, Petra. "Product Management and Marketing Innovation Strategy." In International Days of Statistics and Economics 2019. Libuše Macáková, MELANDRIUM, 2019. http://dx.doi.org/10.18267/pr.2019.los.186.58.

Full text
APA, Harvard, Vancouver, ISO, and other styles
7

Li, Shi-Hua, and De-Shan Tang. "Study on Strategic Management of Green Marketing." In 2008 International Seminar on Business and Information Management (ISBIM 2008). IEEE, 2008. http://dx.doi.org/10.1109/isbim.2008.22.

Full text
APA, Harvard, Vancouver, ISO, and other styles
8

Ji, Hai-Jin, and Shao-Hua Liu. "The Study of the Green Marketing and Sustainable Development." In 2015 International Conference on Management Science and Management Innovation (MSMI 2015). Paris, France: Atlantis Press, 2015. http://dx.doi.org/10.2991/msmi-15.2015.32.

Full text
APA, Harvard, Vancouver, ISO, and other styles
9

P, Mr Ambreesh. "Consumer Behaviour towards Green Marketing in India." In International Conference On Contemporary Researches in Engineering, Science, Management & Arts, 2020. Bonfring, 2020. http://dx.doi.org/10.9756/bp2020.1002/48.

Full text
APA, Harvard, Vancouver, ISO, and other styles
10

Soegoto, Agus Supandi, Frederik G. Worang, and Regina Saerang. "The Analysis of Green Marketing Strategy and Product Atributes on Purchase Decision of Green Products." In 1st International Conference on Islamic Ecnomics, Business and Philanthropy. SCITEPRESS - Science and Technology Publications, 2017. http://dx.doi.org/10.5220/0007078301410145.

Full text
APA, Harvard, Vancouver, ISO, and other styles
You might also be interested in the extended bibliographies on the topic 'Green marketing. Product management' for particular source types:
Journal articles Dissertations / Theses Books
We offer discounts on all premium plans for authors whose works are included in thematic literature selections. Contact us to get a unique promo code!

To the bibliography