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Books on the topic 'Green marketing. Product management'

Author: Grafiati

Published: 4 June 2021

Last updated: 15 February 2022

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1

Green marketing management. Mason, Ohio: South-Western / Cengage Learning, 2011.

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2

Coddington, Walter. Environmental marketing: Positive strategies for reaching the green consumer. New York: McGraw-Hill, 1993.

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3

An introduction to green process management. Milwaukee, Wis: ASQ Quality Press, 2011.

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4

Frieder, Rubik, and Scholl Gerd, eds. Product policy in Europe: New environmental perspectives. Dordrecht, Holland: Kluwer Academic Publishers, 1996.

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5

Carson, Patrick. Green is gold :business talking to business about the environmental revolution. Toronto, Ont: HarperBusiness, 1991.

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6

Rieger-Genennig, Kathrin, Torsten Kell, Irmgard Gruner, and Leonhard Kasek. Der Umweltmarkt in Leipzig und Möglichkeiten, ihn zu fördern. Leipzig: Stadt Leipzig, 1998.

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7

The green management revolution: Lessons in environmental excellence. New York: Prentice Hall, 1993.

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8

Canada, Body Shop. The green book: The Body Shop Canada's 1995 environmentla statement. Don Mills, ON: The Body Shop, 1995.

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9

Gustav, Bergmann. Umweltgerechtes Produkt-Design: Management und Marketing zwischen Ökonomie und Ökologie. Neuwied: Luchterhand, 1994.

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10

Cohen, Nevin. Green business: An A-to-Z guide. Thousand Oaks: Sage Publications, 2010.

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11

Nicholas, Kordesch, and Privitt Benjamin, eds. The truth about green business. Upper Saddle River, N.J: FT Press, 2009.

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12

Böttger, Michael. Einführung ökologischer Produkte: Timing-Strategien, dargestellt am Beispiel der Automobilindustrie. Sternenfels: Verlag Wissenschaft und Praxis, 1996.

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13

Frause, Bob. The environmental marketing imperative: Strategies for transforming environmental commitment into a competitive advantage. Chicago: Probus Pub. Co., 1994.

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14

Ökologieorientierte Profilierung im vertikalen Marketing: Dargestellt am Beispiel der Elektrobranche. Frankfurt am Main: P. Lang, 1996.

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15

Ostmeier, Hanns. Ökologieorientierte Produktinnovationen: Eine empirische Analyse unter besonderer Berücksichtigung ihrer Erfolgseinschätzung. Frankfurt am Main: P. Lang, 1990.

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16

Kun-Mo, Lee, Quella Ferdinand, Polak John, and SpringerLink (Online service), eds. ECODESIGN -- The Competitive Advantage. Dordrecht: Springer Science+Business Media B.V., 2010.

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17

Sharma, Mayank. Product management: Product lifecycles and competitive marketing strategy. New Delhi: Global India Publications, 2009.

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18

Lawley, Brian. Expert product management: Advanced techniques, tips & strategies for product management & product marketing. Cupertino, CA: HappyAbout.info, 2007.

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19

Davis, Kenneth Rexton. Marketing management. 5th ed. New York: Wiley, 1985.

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20

Mariotti, John J. Marketing express. Oxford, U.K: Capstone Pub., 2002.

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21

Boström, Magnus. Eco-standards, product labelling and green consumerism. Houndmills, Basingstoke, Hampshire: Palgrave Macmillan, 2008.

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22

Goldenberg, Jacob. Creativity in product innovation. Cambridge: Cambridge University Press, 2002.

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23

J, Shaw John, ed. Product life cycles and product management. New York: Quorum Books, 1989.

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24

Green marketing & management: A global perspective. Cambridge, Mass: Blackwell Business, 1996.

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25

Concurrent marketing: Integrating product, sales, and service. Boston, Mass: Harvard Business School Press, 1995.

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26

Bernard, Andrew B. Multi-product firms and product switching. London: Centre for Economic Performance, London School of Economics and Political Science, 2006.

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27

Bernard, Andrew B. Multi-product firms and product switching. Cambridge, Mass: National Bureau of Economic Research, 2006.

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28

Quelch, John A. Cases in product management. Chicago: Irwin, 1995.

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29

Pál, Tomcsányi. Goods analysis and product strategy in marketing. Budapest: Akadémiai, 1994.

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30

Igal, Ayal, ed. Product manager: A simulation. Englewood Cliffs, N.J: Prentice Hall, 1989.

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31

Snoj, Boris. Management storitev. Koper: Visoka šola za management v Kopru, 1998.

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32

Legge, John M. Product management: Sharpening the competitive edge. South Yarra, Vic: Macmillan Education, 1999.

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33

M, Gupta Surendra, ed. Green supply chain management: Product life cycle approach. New York: McGraw Hill, 2011.

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34

Paul, Resnick Barry, ed. Marketing & selling the travel product. 2nd ed. Albany, N.Y: Delmar, 2000.

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35

Hinson, Robert E., Ogechi Adeola, and Isaiah Adisa, eds. Green Marketing and Management in Emerging Markets. Cham: Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-73007-9.

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36

Cunningham, Lynne. Involving physicians in product line marketing. Chicago: Pluribus Press, 1987.

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37

Lilien, Gary L. New product and brand management: Marketing engineering applications. Reading, Mass: Addison-Wesley, 1999.

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38

Höft, Uwe. Lebenszykluskonzepte: Grundlage für das strategische Marketing- und Technologiemanagement. Berlin: E. Schmidt, 1992.

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39

The product manager's handbook. 4th ed. New York: McGraw-Hill, 2012.

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40

W, Paul Gordon, ed. Cases in marketing management. New York: McGraw-Hill, 1991.

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41

The product manager's handbook: The complete product management resource. 2nd ed. Lincolnwood, Ill: NTC Business Books, 2000.

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42

Williams, John. Marketing management in practice. Oxford: Elsevier Butterworth Heinemann, 2005.

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43

Bernard, Andrew B. Product choice and product switching. [London]: Centre for Economic Performance, London School of Economics and Political Science, 2003.

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44

Bernard, Andrew B. Product choice and product switching. Cambridge, Mass: National Bureau of Economic Research, 2003.

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45

Rosen, John. Stopwatch Marketing. New York: Penguin Group USA, Inc., 2008.

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46

Institutionalisierung des Marketingkonzeptes durch Produkt-Management. Frankfurt am Main: P. Lang, 1993.

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47

Barhydt, James D. The complete book of product publicity. New York, NY: AMACOM, 1987.

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48

Goodman, Jen. Vault career guide to marketing & brand management. Edited by Kantor Andy, Phillips John, and Vault (Firm). 2nd ed. New York: Vault, Inc., 2001.

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49

R, Hauser John, and Dholakia Nikhilesh 1947-, eds. Essentials of new product management. Englewood Cliffs, N.J: Prentice-Hall, 1987.

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50

Preston, Gee Erin, ed. Product management for hospitals: Organizing for profitability. Chicago, Ill: American Hospital Pub., 1987.

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