To see the other types of publications on this topic, follow the link: Green marketing. Product management.
Journal articles on the topic 'Green marketing. Product management'
Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles
Consult the top 50 journal articles for your research on the topic 'Green marketing. Product management.'
Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.
You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.
Browse journal articles on a wide variety of disciplines and organise your bibliography correctly.
1
Chandrasekar, K. S., and Dr P. N. Harikumar. "A Systemic Approach to Strategies for Green Innovative Products." Restaurant Business 118, no. 8 (August 23, 2019): 190–97. http://dx.doi.org/10.26643/rb.v118i8.7677.
Full textAbstract:
Green Marketing is the process of developing products and services and promoting them to satisfy the customers who prefer products of good quality, performance and convenience at affordable cost, which at the same time do not have a detrimental impact on the natural Green environment. Green marketing has evolved over a period of time. It has hence become imperative to have green innovative products to ensure that overall health and cost is taken care. In this context, this article throws light on the systemic approach to strategies that can be aimed at green innovative products. This study explores the possibility of green product development, harnessing marketing mix strategically etc.,
2
Sukma P, Fika Riskiana. "PENGARUH GREEN MARKETING, INOVASI PRODUK, DAN BRAND IMAGE TERHADAP MINAT BELI (Studi pada Mahasiswa Mahasiswi FE UST Konsumen KFC)." Jurnal Ilmiah Manajemen Kesatuan 9, no. 1 (April 1, 2021): 27–34. http://dx.doi.org/10.37641/jimkes.v9i1.433.
Full textAbstract:
This study aims to determine the effect of Green Marketing, Product Innovation, and Brand Image on Buying Interest in KFC Consumer UST FE Student. Many female students currently buy KFC products. In Indonesia itself, there are various kinds of well-known fast food restaurants in this community such as McDonald's, A&W, Richeese Factory, Hokben, and others. Sometimes we get confused between these restaurants. That's why in this study, researchers want to know what factors influence female students. Researchers narrow down three variables, Green Marketing, Product Innovation, and Brand Image.
This research uses quantitative research and selects 100 people (male & female, 18-26 years old, management or accounting study program and purchasing KFC products) as research subjects. Researchers used the SPSS application to test the results of the study. The results showed that the most influential factor in influencing product purchase intention was Green Marketing, followed by Brand Image, and the last one that had the least influence was Product Innovation.
Keywords: Green Marketing, Product Innovation, Brand Image, Purchase Interest.
3
Chang, Hu, and He. "Supply Chain Coordination in the Context of Green Marketing Efforts and Capacity Expansion." Sustainability 11, no. 20 (October 16, 2019): 5734. http://dx.doi.org/10.3390/su11205734.
Full textAbstract:
This paper focuses on coordination issues related to the green supply chain with capacity constraints and green marketing efforts. We build a two-stage green supply chain, in which the upstream manufacturer has a certain amount of installed capacity to produce green product, yet can expand its capacity through a Cloud Manufacturing (CM) Platform once its existing capacity becomes insufficient, while the downstream retailer expends green marketing effort to promote the green product. In particular, we analyze the interaction between the capacity expansion options of the manufacturer and the green marketing efforts of the retailer. Aiming to mitigate the inefficiency under a decentralized green supply chain, we design a contract that combines cost-sharing and revenue-sharing in green marketing in order to coordinate the supply chain. The results show that: (1) when the manufacturer’s existing capacity falls below a certain threshold, it will choose to expand its capacity. The threshold is related to existing capacity, capacity expansion cost coefficient, green marketing cost coefficient, and sensitivity coefficient of demand to green marketing. (2) Under low capacity, if the capacity expansion cost coefficient is large, a higher consumer environmental awareness or preference for green products will weaken the retailer’s motivation for expending green effort. (3) A contract for cost-sharing and revenue-sharing in green marketing can fully coordinate the green supply chain, whereby the two share proportions are equal and meet certain constraints.
4
J. Dean, Thomas, and Desiree F. Pacheco. "Green marketing: a strategic balancing act for creating value." Journal of Business Strategy 35, no. 5 (September 9, 2014): 14–22. http://dx.doi.org/10.1108/jbs-11-2013-0109.
Full textAbstract:
Purpose – The purpose of this study is to illustrate that when practiced correctly, environmental marketing can represent promising opportunities for value creation and market growth. For many companies, the practice of environmental marketing has delivered disappointing results. Design/methodology/approach – Building from examples of companies that have successfully transcended traditional environmental marketing, we create a model for strategic product positioning. We rely on illustrations from companies in a variety of industries that target both consumer and business markets. Findings – We describe five strategies that are built upon value drivers for green products such as image, status, functionality and brand management through authenticity and superior offerings. We also emphasize the importance of strategies that target commercial markets for green products, which represent valuable opportunities for growth. Originality/value – Companies often confront the challenge of positioning the green attributes of their products or services. Lessons from the past have shown that this task must be carefully executed. Understanding the strategies presented here is critical for the success of new products or new marketing initiatives.
5
Lumbanbatu, Kardison, and Vincent Didiek Wiet Aryanto. "Green Practices Implementation as Prerequisite to Sustain Firm Competitive Advantages." International Journal of Social Ecology and Sustainable Development 6, no. 4 (October 2015): 34–53. http://dx.doi.org/10.4018/ijsesd.2015100103.
Full textAbstract:
Encompassing firms to apply green policy in a holistic management practices are strongly required in order to maintain competitive advantages and experience long-term marketing performance. This current empirical research is aimed to fill the lack of empirical findings and empirical studies on firm's innovative concept. Green-based product innovation, green management practices and green corporate image are presented as the antecedents and postulated as the sources of sustaining firm competitive advantages. A questionnaire-based survey was deployed to collect data from Large Scale Enterprises in Indonesia with Top Management, Operational and Marketing Managers served as respondents. 500 questionnaires were mailed and 388 were valid for further analysis. Data was analyzed by using Confirmatory Factor Analysis (CFA) and Structural Equation Modeling (SEM) via AMOS statistical software. Statistical findings demonstrated that green-based product innovation, green management practices and green corporate image significantly has a positive affect to sustain firm competitive advantages which is led to enhance long term marketing performance. However, green-based product innovation plays insignificant direct relationship on long term marketing performance. This study discusses some managerial implications for enterprises and recommendations on a basis of green implementation.
6
Khan, Muhammad Ishfaq, Shahbaz Khalid, Umer Zaman, Ana Ercília José, and Paulo Ferreira. "Green Paradox in Emerging Tourism Supply Chains: Achieving Green Consumption Behavior through Strategic Green Marketing Orientation, Brand Social Responsibility, and Green Image." International Journal of Environmental Research and Public Health 18, no. 18 (September 13, 2021): 9626. http://dx.doi.org/10.3390/ijerph18189626.
Full textAbstract:
Globally, green consumption behavior has radically changed green product lifecycles as well as green product branding to eliminate the environmental impact of global tourism. The purpose of the current study is to examine green consumption intention in the hospitality and tourism industry as an outcome of green supply chain management and strategic green marketing orientation. It also aims to investigate the green brand image and green social responsibility in a mediated-moderation mechanism to induce green consumption. Based on the deductive approach, and cross-sectional quantitative data of 317 hotel visitors/guests in the northern tourism hotspots in Pakistan, the hypothesized relationships were tested through the structural equation modeling technique with partial least squares. The findings empirically establish that green supply chain management and strategic green marketing orientation have positive and significant effects on green consumption intention. Further, environmental concern (i.e., green image) partially mediates the relationship between strategic green marketing orientation, green supply chain management, and green consumption behavior. The results also revealed that brand social responsibility does not moderate green image and green consumption behavior. These stimulating new findings guided by the signaling theory, provide strategic insights that help to upgrade the tourism supply chains and enabling them to become green.
7
Krizanova, Anna, Lubica Gajanova, Margareta Nadanyiova, and Katarina Kramarova. "Study of green marketing principles and their implementation in the selected Slovak companies." Global Journal of Business, Economics and Management: Current Issues 6, no. 2 (November 4, 2016): 78–85. http://dx.doi.org/10.18844/gjbem.v6i2.1371.
Full textAbstract:
The green marketing includes more than just a simple building of corporate image. It becomes a modern mean of the enforcement of actual environmental trends to a broad spectrum of business activities. The field of action of green marketing tools is relatively extensive, starting with the protection of environment, production and sale of products and services with ecological conditions and requirements, through the final consumption of environmentally friendly products, which affects the quality of life and health of the whole society. The paper in brief presents the results of the marketing survey that was focused on finding how chosen Slovak companies applied principles of green marketing and used green marketing tools within their business activities, if ever. Nowadays, concepts such as green marketing, green business and ecological product appear more frequently particularly with regard to communication of companies. For these reasons, the aim of the survey was to determine the extent to which the principles of green marketing are implemented in selected business entities in the Slovak Republic.
Keywords: Green marketing, environmental management system, tools of green communication mix, advertising, public relation;
8
Sugandini, Dyah, Muafi Muafi, Christin Susilowati, Yuni Siswanti, and Wirman Syafri. "Green supply management and green marketing strategy on green purchase intention: SMEs cases." Journal of Industrial Engineering and Management 13, no. 1 (February 17, 2020): 79. http://dx.doi.org/10.3926/jiem.2795.
Full textAbstract:
Purpose: This study aims to analyze green supply chain management (GSCM) and green marketing strategies (GMS) to green purchasing intentions (GPI). This study conducts on craft SMEs in the Special Region of Yogyakarta, Indonesia. Design/methodology/approach: This study uses primary data which is obtained through questionnaires. The unit of analysis in this study is organizations and individuals. The sampling technique is purposing sampling, with the criteria of SMEs that conduct environmentally friendly production processes and consumers who have ever bought green products. Data analysis uses structural equation modeling. Research limitations/implications: This study is limited by relatively small sample size. The sample is only environmentally oriented SMEs. Large companies that are also environmentally friendly have not been included as samples in this study, so the results of this study only generalized to SMEs. Future research should accommodate these two types of companies, namely SMEs and companies, so that it can be easier to generalize the findings and allow different tests of GSCM to be applied to SMEs and large companies. This study only analyzed GSCM from two dimensions, namely GP and GCC. Other variables that can be used to explain GSCM are internal environmental, green information systems, eco-design and packaging. Practical implications: GSCM can be started with conducts the right GP and always coordinating with consumers which related to green products. GP (green purchasing) and GCC (green consumer cooperation) as GSCM elements have a strong association in predicting the success of a green marketing strategy. It is expected that SMEs should pay attention to the raw material purchase so that the problem of environmentally friendly raw materials can be truly obtained to enter the production process and produce environmentally friendly products. Originality/value: This study analyzes the relationship between GSCM practices and organizational performance in the green marketing and business strategies context, where there is still a scarcity of studies in this context. Besides that, there is an increase in awareness of green operations and green marketing in Asia, but the relevant studies in Asian countries have not been conducted much, especially in Southeast Asia. The result of this study proves that the GSCM model can increase value along the supply chain by emphasizing green supply chain management and green marketing.
9
Pant, Mayank, Amarpreet Singh Virdi, and D. S. Chaubey. "Examining the Effect of Marketing Innovations on GPMA: A Study Using the PLS–SEM Approach." Global Business Review 21, no. 4 (August 1, 2018): 1025–36. http://dx.doi.org/10.1177/0972150918779160.
Full textAbstract:
Continuous innovation keeps running the businesses. The rise in environmental issues and, in turn, the awareness growing around have led people at large to make purchase of their most needed products and fulfil their requirements, which adhere to environment-friendly norms. Because of the environmental concerns and legal constraints, several organizations are producing green products. There is a stiff competition among the brands to establish themselves as the environment friendly green products. The sustainability for these green products depends on many factors. The important among these are packaging and pricing. To influence the purchase behaviour of consumers and thereby attracting them to purchase green products, innovative ideas in marketing for the longer shelf life of such products are required. The pace at which the green products move out of the shelf impacts an organization’s bottom line, and it has a tandem effect on the environment protection. The article aims at examining the effect of marketing innovations on the longevity (agility) of green product market agility (GPMA). Examining the effect of marketing innovations involves two aspects, and we have kept both aspects parallel to each other. One aspect is to examine the effect of packaging, that is, marketing innovation on packaging (MIPA), and the other aspect is to examine the effect of pricing, that is, marketing innovation on pricing (MIPR), with consumer purchase behaviour acting as a mediator between MIPA and GPMA and consumer purchase intention acting as a mediator between MIPR and GPMA.
10
Tripathi, Avinash, and Neeraj Pandey. "Does impact of price endings differ for the non-green and green products? Role of product categories and price levels." Journal of Consumer Marketing 35, no. 2 (March 19, 2018): 143–56. http://dx.doi.org/10.1108/jcm-06-2016-1838.
Full textAbstract:
Purpose The discount image associated with odd-ending prices has led to its extensive use by retailers. The purpose of this study is to assess the impacts and applications of nine-ending vs round-ending prices on the purchase of green and non-green products at different price levels and under different purchase motivations. Design/methodology/approach Three experiments are conducted. The first experiment is a 2 (price ending: nine-ending vs round-ending) × 2 (product appeal: green vs non-green) between-subjects study; the second experiment is a 2 (price ending: nine-ending vs round-ending) × 2 (price level: low price vs high price) × 2 (product appeal: green vs non-green) between-subjects study; and the third experiment examined buyers’ preferences of price endings regarding the purchase of green products having either utility (utilitarian) or pleasure (hedonic) motivation. Findings This research highlights that consumers prefer zero-ending prices for green products and pleasure motivation products, but they prefer odd endings for low-priced and utilitarian products. These results support the increased reception of round-ending prices. Accordingly, this study contributes to the literature by providing a boundary condition for odd-ending prices. Specifically, the study finds that the effect of nine-ending prices becomes weaker as the price of the product increases. Practical implications The findings of this study have practical implications for managers, as the results indicate that pricing green products and high-quality perception products using round digits and pricing low-priced and utility perception products using odd digits will increase consumers’ purchase intentions. Moreover, pricing the products using round-ending prices will reduce the perception of low quality and deter brand loyalty emanating from a low-priced/discount image of a product. Originality/value This research contributes to theoretical and practical aspects of behavioural pricing literature. This research uncovers the buyers’ distinct preferences for zero-ending prices and odd-ending prices when purchasing different products based on different motivations and varied price levels. This is the first research of its kind to explore and compare the impact of psychological pricing on green products. The study also resolves a contradiction in past literature regarding the use of nine-ending prices by providing boundary conditions.
11
Liao, Ying-Kai, Wann-Yih Wu, and Thi-That Pham. "Examining the Moderating Effects of Green Marketing and Green Psychological Benefits on Customers’ Green Attitude, Value and Purchase Intention." Sustainability 12, no. 18 (September 10, 2020): 7461. http://dx.doi.org/10.3390/su12187461.
Full textAbstract:
The purpose of this study is to integrate the theoretical base of green purchasing by using the signaling theory approach to green marketing. Since previous studies do not combine relevant factors from the perspective of Signaling Theory and Attitude-Behavior-Context (ABC) Theory for green purchase, this study attempts to examine the effects of green customer value and attitude towards green products on green purchase intention. Moreover, it aims to identify the moderating effects of green marketing and green psychological benefits on the relationships between customer value, attitude, and green purchase intention. This study involved a survey that comprised 319 customers with at least a year’s experience in buying green products in Cambodia. The findings empirically revealed a significant and positive influence of green customer value on attitude towards green products. Furthermore, both green customer value and attitudes towards green products have a positive effect on green purchase intention. Green marketing (environmental advertising, and green word-of-mouth) and green psychological benefits (warm glow, self-expressive benefits, and nature experience) moderate the relationships between customer value, attitude towards the green product, and green purchase intention. The results may be beneficial for managers and marketers to develop appropriate green marketing strategies. They may also be helpful for academicians to conduct further validations regarding the theoretical framework of green purchasing.
12
Sajeewanie, Liyana-arachchige Chandima, Mohd Shukri Ab Yajid, Ali Khatibi, Ferdous Azam, and Jacquilen Tham. "Integrated Model for Green Purchasing Intention and Green Adoption: Future Research Direction." Journal of Sociological Research 10, no. 2 (July 31, 2019): 23. http://dx.doi.org/10.5296/jsr.v10i2.14996.
Full textAbstract:
People around the world realize that environmental concerns are one of the urgent problems facing every community. Green marketing practice is now expanding to the Asian region where environmental threats are disturbing governments and citizens. Environmental management and protection take a prominent place on the globe, where environmental pollution already harms the bio – diversity. The lack of adequate environmental legislation, weak policy decisions together worsened the situation. Therefore, immediate action is needed to protect the nation's environmental resources for the benefit of current and future generations. Since consumption is unavoidable for human existence, the green product is regarded as a means of reducing the environmental effects of human consumption. The introduction of green products in the consumer market has offered a better direction of consumption by decreasing the negative environmental effects of consumer products. Therefore green marketing was chosen as the theme to underpin the study. Green consumerism was chosen as the central theme in the green marketing paradigm. As a result, the integrated conceptual model was constructed to predict purchase intention and behavior towards green products. Altogether, eight antecedents as environmental attitude, environmental knowledge and awareness, perceived consumer behavior, habit, subjective norms, price, brand image, marketing information were incorporated in to the proposed model. Thus, the suggested model is regarded as the extensive model to predict intention towards green products. Furthermore, this model can indeed be introduced among customers at a global level to assess purchase intention and behavior towards green products.
13
Kuang, Di, Xiao-Fei Li, and Wen-Wen Bi. "How to Effectively Design Referral Rewards to Increase the Referral Likelihood for Green Products." Sustainability 13, no. 13 (June 25, 2021): 7177. http://dx.doi.org/10.3390/su13137177.
Full textAbstract:
Interpersonal referrals can effectively promote purchases. In view of the low sales of green products, this study introduces the referral reward program into green marketing and investigates the impact of reward type on customers’ referral likelihood for green product. Through a lab experiment with 302 participants in China involved, this study reveals the differential effects of monetary versus donation rewards on existing customers’ referral likelihood. Specifically, compared with monetary rewards, donation rewards are more effective in promoting recommendations. It is also indicated that the perceived fit between the reward and green products partially mediates the relationship between the reward type and referral likelihood. In addition, the relationship between the reward type and perceived fit is moderated by consumers’ green product knowledge. This research not only extends the literature on green marketing and referral reward programs, but also provides feasible suggestions for government and enterprises to promote green products and to improve social wellbeing.
14
Gleim, Mark, and Stephanie J. Lawson. "Spanning the gap: an examination of the factors leading to the green gap." Journal of Consumer Marketing 31, no. 6/7 (November 4, 2014): 503–14. http://dx.doi.org/10.1108/jcm-05-2014-0988.
Full textAbstract:
Purpose – This research aims to explore the factors that lead to the prevalence of the green gap. Currently, an overwhelming majority of consumers voice concern about the state of the environment; however, only a select few mirror their intentions with actual green behaviors. Design/methodology/approach – A critical incident technique is utilized in the first study, followed by a quantitative study analyzed via cluster analysis for the second study. Findings – Results suggest the green gap exists for several reasons, of which price is most commonly noted. However, factors such as poor perceptions of quality, lack of green product availability and brand loyalty to conventional products appear to be important issues leading to the gap as well. Additionally, the type of product sought for purchase appears to impact the prevalence of the green gap. Research limitations/implications – Future research should seek to extend the present study by monitoring actual usage rather than intentions, as well as an examination of strategies that may help to minimize the green gap. Practical implications – Consumers need to understand why green products are priced higher, the benefits they offer and the impact they can make as an individual. Additionally, firms competing in specific product categories can alter their strategies to better capitalize on the motivations of their target markets. Originality/value – Past research has focused on why consumers buy green, but there is a lack of research on why consumers fall into the green gap – that is they have the intention of going green, but don’t. This research examines factors surrounding the green gap and the role of product type in the prevalence of the green gap.
15
Wan, Lan-Lan, and Hong-Youl Ha. "Sustainable Green Product Adoption Test Using Logistic Regression: Comparison of Glass and Electronic Products." Sustainability 13, no. 9 (May 1, 2021): 5084. http://dx.doi.org/10.3390/su13095084.
Full textAbstract:
Marketing literature emphasizes the importance of green product adoption for environmental sustainability. However, consumers’ evaluations of the key factors (for adopting green products) differ in critical ways. Drawing on a consumer–marketing interface, this study uses a binary logit model to investigate how consumers adopt two different types of products (e.g., glass and electronic). The results show that the impacts of the twelve factors behind consumer adoption of green products vary widely between glass and electronic products. Specifically, the analysis identifies four factors (eco-labeling, peer groups, cultural values, and environmental awareness) that have no influence on consumer adoption intentions. It also shows that males are more likely to have positive adoption intentions than females for both glass and electronic products. The authors conclude this paper by discussing the implications of these important findings for research and practice.
16
Samaraweera, Manoshi, Jeanetta D. Sims, and Dini M. Homsey. "Will a green color and nature images make consumers pay more for a green product?" Journal of Consumer Marketing 38, no. 3 (February 15, 2021): 305–12. http://dx.doi.org/10.1108/jcm-04-2020-3771.
Full textAbstract:
Purpose Would a green color label increase the dollar amount consumers are willing to pay for a green product? Would nature images (such as a leaf or flower) on the label have the same effect? This paper aims to examine the role of these labeling strategies in influencing consumer willing to pay. Design/methodology/approach Using a 2 × 3 experiment, the authors empirically test the research questions across two studies: in the controlled-lab setting with 160 students (Study 1) and in a field-setting with 268 consumers shopping at a grocery store (Study 2). Findings Results are consistent across both studies. Surprisingly, participants are willing to pay more for the product when it has a white-toned label rather than a green-toned one. Follow-up path analysis, with Study 2 data, reveals that a white-toned label has both an indirect (through more favorable evaluations of the product’s environmental friendliness), as well as a direct impact on willingness to pay. In providing a post hoc explanation, it is argued that a white-toned label better directs attention towards the claim signaling the product’s eco-friendliness, while providing a “clean”, “high-quality” look. In both studies however, nature images on the label did not have a significant effect. Practical implications Insights are particularly interesting for practitioners seeking to better label/package green products. Originality/value This investigation is the first to empirically examine how color and images on the label influence the dollar amount consumers are willing to pay for a green product. Findings reveal that counter to common belief, the heavy use of the color green on eco-friendly product labels might not be appropriate; a predominantly white-toned label works better.
17
Schuhwerk, Melody E., and Roxanne Lefkoff-Hagius. "Green or Non-Green? Does Type of Appeal Matter When Advertising a Green Product?" Journal of Advertising 24, no. 2 (June 1995): 45–54. http://dx.doi.org/10.1080/00913367.1995.10673475.
Full text
18
Raharjo, Kusdi. "The role of green management in creating sustainability performance on the small and medium enterprises." Management of Environmental Quality: An International Journal 30, no. 3 (April 8, 2019): 557–77. http://dx.doi.org/10.1108/meq-03-2018-0053.
Full textAbstract:
Purpose The purpose of this paper is to analyze the effect of the relationship between stakeholder demand, resources, knowledge and product uniqueness on green marketing and its implication on sustainability performance. Design/methodology/approach This study used a quantitative research approach that explains the phenomenon by collecting numerical data analyzed using mathematically based methods. The research location was Batik Lawean Center of Surakarta, which is the centers of Batik industry and heritage. These locations were chosen because Laweyan and Kedung Baruk have a vision as the center of Batik industry and environment-friendly heritage through sustainable development. Findings Stakeholder demand, resource, knowledge and the uniqueness of the product have a significant effect on the application of green management, and the green management has a significant effect on the sustainability performance. It means that the stakeholder demand, resources, knowledge and product uniqueness have a significant effect on green management, and green management simultaneously shows a significant effect on sustainability performance. The application of green management will also improve sustainability performance. Originality/value The originality of this study is on the testing of simultaneous relationships between the factors making up the application of green marketing, namely stakeholder demand, resources, knowledge and product uniqueness, as well as the impact of green marketing implementation on sustainability performance. This study focuses on the application of green management by involving the measurement of environmental performance and financial performance, as has been investigated by Karagiorgos (2010) and Earnhart and Lizal (2006). On the other hand, this study attempts to review the application of green management in the form of environmental performance as studied by Filbeck and Gorman (2004) and Sarah and Peter (2000), which reveal several determinants of environmental performance, as suggested by Mutamimah and Handoko (2011). However, this study focuses on the qualitative determinants that have been found by researchers (Raharjo, 2016) that the low or high level of green management application is determined by the demand of stakeholders, resources, knowledge, and product uniqueness considering the object of research is the Batik industry, which is certainly different from other industries, such as those that have been investigated by Karagiorgos (2010), Earnhart and Lizal (2006), Mutamimah and Handoko (2011), Filbeck and Gorman (2004), and Sarah and Peter (2000). This study also combines the measurement of financial performance and non-financial performance in the form of sustainability performance variables.
19
Ayu Arwati, I. Gusti, Euis Nina Saparina, and Nur Endah Retno Wuryandari. "OVERCOMING OBSTACLES IN THE DEVELOPMENT OF IKRT / UMK THROUGH APPLICATION OF APPROPRIATE TECHNOLOGY." Dinasti International Journal of Digital Business Management 1, no. 3 (April 27, 2020): 386–93. http://dx.doi.org/10.31933/dijdbm.v1i3.242.
Full textAbstract:
The SME sector that has an important role in the Indonesian industry is the small and home industry (IKRT) or micro and small businesses (MSME). In everyday life, washing clothes and washing the house is an activity that is usually done by everyone, especially by the home industry. IKRT (UMK) Suradita RW 09 Suradita Indah Complex, is IKRT (UMK) in the Suradita sub-district, which produces green cleaning products guided by Universitas Mercu Buana lecturers who have been operating for one year. IKRT (UMK) was established to increase the knowledge of housewives who live in RW 09, where production is marketed in the surrounding area as well. In addition there is no good management governance, also a good marketing strategy. Based on the above, the objectives of community service are (1) using appropriate technology in the green cleaner production process, (2) improving the quality of green cleaner product formulations, (3) implementing good governance management and marketing strategies to be more effective and efficient and has sustainable competitiveness. The results of this community service are (1) appropriate technology that can be used in the production process. (2) Improving the quality of green cleaner product formulations and (3) governance management and marketing strategies. And can avoid Suradita IKRT which is more effective and efficient and has sustainable competitiveness.
20
Nguyen, The Ninh, Thi Thu Hoai Phan, Tuan Khanh Cao, and Hoang Viet Nguyen. "Green purchase behavior: mitigating barriers in developing countries." Strategic Direction 33, no. 8 (August 14, 2017): 4–6. http://dx.doi.org/10.1108/sd-04-2017-0064.
Full textAbstract:
Purpose This paper aims to identify the key barriers preventing the consumer purchase of eco-friendly products in developing countries and later suggests intervention strategies to mitigate such barriers. Design/methodology/approach This paper presents the authors’ viewpoint on strategies aimed at promoting green purchases. Findings Key barriers to purchasing green products include their high price, scarce product availability, low level of credibility of eco-labels, and inadequate information. Mitigating these obstacles requires effective government leadership, social initiatives, and marketing strategies, some of which are discussed in this paper. Originality/value This paper would be of interest to key stakeholders including policymakers, marketers, and social-environmental organizations in the development of more effective green strategies.
21
Islam, S. M. Shahidul, Risat Hossain, and Mst Jamila Yasmin. "A Green Integrated Inventory Model for a Three-Tier Supply Chain of an Agricultural Product." Engineering International 8, no. 2 (December 31, 2020): 73–86. http://dx.doi.org/10.18034/ei.v8i2.505.
Full textAbstract:
Green supply chain management coordinates environment issues into the supply chain business. It has been popular to both academicians and practitioners. Smooth supply of processed agricultural products is essential for human beings and pets. In some models, excess raw materials, byproducts and defected products are kept neglected in producing and marketing finished products. Here, we have presented a three-tier green supply chain model for an agricultural product where byproducts are used for some purposes. Solution procedure of the model is derived. We have demonstrated the model using two numerical example problems.
22
Jay Polonsky, Michael, and Jacquelyn Ottman. "Stakeholders' Contribution to the Green New Product Development Process." Journal of Marketing Management 14, no. 6 (July 1998): 533–57. http://dx.doi.org/10.1362/026725798784867707.
Full text
23
Jia, Jian Feng, Li Mei Yun, and Xi Nan Zhao. "Case Study on the Establishment of Panasonic Environmental Management System: Based on the Aspect of Green Product Life Cycle." Advanced Materials Research 524-527 (May 2012): 3330–36. http://dx.doi.org/10.4028/www.scientific.net/amr.524-527.3330.
Full textAbstract:
Based on Green Product Cycle, using Panasonic as a case study, this paper explores how to establish the Environmental Management System by utilizing reviews of literature and resources of data base, and analyzing the data by conducting coding and categorizing. As a result of this study, there are six components of Environmental Management System, and they are design and development of green product, green procurement, green logistics, green marketing and waste recycling. Management suggestions to Chinese enterprises are: further understanding the concept of Environmental Management, and discovering their own path for environmental management with Chinese characteristics; implementing environmental control in overall process in producing and managing, and establishing scientific environmental management system; breaking through the bottleneck of technology and put environmental management into practice.
24
Liu, Yu, Sigal Segev, and Maria Elena Villar. "Comparing two mechanisms for green consumption: cognitive-affect behavior vs theory of reasoned action." Journal of Consumer Marketing 34, no. 5 (August 14, 2017): 442–54. http://dx.doi.org/10.1108/jcm-01-2016-1688.
Full textAbstract:
Purpose The purpose of this paper is to compare the effectiveness of the cognitive-affect behavior (CAB) model and the theory of reasoned action (TRA) model as well as their extended forms (with product knowledge) in predicting everyday green consumption among non-Hispanic White and Hispanic consumers. Design/methodology/approach Survey data from a convenience sample of 249 non-Hispanic Whites and 425 Hispanic adults were used to test the two models through structural equation modeling analyses. Findings While all tested models explained green consumption in both samples adequately, the basic TRA and the TPB (extended TRA) models were superior to the basic and extended CAB models. Including product knowledge further enhanced the predictive power of the two basic models. Research limitations/implications Self-reported surveys are subject to social desirability bias in the reporting of intentions and actual purchases of green products. Future research may attempt to collect data on actual green purchases. The selection of a general consumption context is limited in distinguishing between high- and low-involvement products. Future research should test the relative effectiveness of these models among specific green products with different levels of involvement. Practical implications Marketing and strategic communication programs should focus on increasing consumers’ positive attitudes about purchasing green products and promote green purchase intentions using intention-generating promotional tactics. This paper also stresses the need to increase consumers’ concrete knowledge about green products to drive actual purchase behavior. Social implications This paper can help communicators to further promote green consumption for routinely purchased consumer goods, which will ultimately enhance a healthier and more sustainable environment. Originality/value This paper extends the literature about green consumption, providing insights about the relative effectiveness of two widely accepted consumer behavior models. It implies that some models excel over others in terms of their explanatory power across consumer populations regardless of socio-demographic differences. It also stresses the importance of specifying explicitly behavioral control variables in green consumption research and provides a viable basis for the development of strategic marketing.
25
Felix, Reto, and Karin Braunsberger. "I believe therefore I care." International Marketing Review 33, no. 1 (February 8, 2016): 137–55. http://dx.doi.org/10.1108/imr-07-2014-0216.
Full textAbstract:
Purpose – The purpose of this paper is to investigate the impact of intrinsic religious orientation (IRO) on environmental attitudes (EA) and green product purchases (GPP) in Mexico. Design/methodology/approach – The study uses structural equation modeling to analyze the survey results of 242 consumers from Northern Mexico. Findings – The results of the study show a significant influence of EA on purchasing green products. In addition, the findings suggest that consumers with higher levels of IRO have a higher propensity to buy environmentally-friendly products, but do not show more favorable attitudes toward the environment than less-religious consumers. Research limitations/implications – The study relies on a convenience sample from Northern Mexico. Further, the study relies on self-reported measures of green product purchase (GPP) and future research should incorporate real purchases of green products in addition to self-reported measures. Practical implications – The findings of the study imply that marketers and policy makers striving to increase the purchasing of green products should try to induce positive attitude changes concerning the protection of the natural environment and the effectiveness of buying green products. Social implications – Since religiosity in Mexico influences the purchasing of green products positively, policy makers may reflect on what parts of current Catholic social norms could be leveraged to promote green behaviors among the general Mexican population. Social institutions and change agents, such as the Church and its representatives, may be central to achieving behavioral compliance to environmentally-friendly doctrines. Originality/value – Investigating the factors that influence consumers’ environmentally-friendly attitudes and behaviors in emerging economies is imperative for attenuating the negative environmental consequences of economic growth and consumption.
26
Zhu, Qinghua, Xiaoying Li, and Senlin Zhao. "Cost-sharing models for green product production and marketing in a food supply chain." Industrial Management & Data Systems 118, no. 4 (May 14, 2018): 654–82. http://dx.doi.org/10.1108/imds-05-2017-0181.
Full textAbstract:
Purpose The purpose of this paper is to explore the coordination mechanism of cost sharing for green food production and marketing between a food producer and a supplier who both contribute to the sales of green food. Design/methodology/approach This paper first develops demand functions for both a food supplier and a producer, considering their influence on green degree of food and associated consumers’ acceptances. Then, cost-sharing contracts-based game models are proposed. At last, regarding to optimal supply chain profits and green performance, the proposed contracts and the non-coordination situation are compared and tested by a real case. Findings When green cost is only shared by one side, the cost-sharing contracts cannot optimally coordinate the food supply chain, but it can improve profits for both the supplier and producer. When consumers’ sensitivity to the green degree of food increases, a mutual cost-sharing contract will bring more profits for both the supplier and producer than those under the non-coordination mode in a decentralized supply chain situation. A real case verifies the conclusions. Research limitations/implications The models are in complete information, and the market demand is assumed to be linear to sales price. Mutual cost sharing is only for material processing and food production, which can be extended to include sharing for sales cost. Coordination ideas on the proposed contracts development and solutions for optimal decisions can be applied in the other industries. Practical implications The study shows that coordination between a supplier and a producer is needed to improve the food supply chain’s green performance. Originality/value This paper first extends the existing profit functions by considering the green efforts of both a supplier and a producer as well as their effects on green degree of products and consumers’ acceptances to the green degree.
27
Shin, Sumin, and Eyun-Jung Ki. "The effects of congruency of environmental issue and product category and green reputation on consumer responses toward green advertising." Management Decision 57, no. 3 (March 11, 2019): 606–20. http://dx.doi.org/10.1108/md-01-2017-0043.
Full textAbstract:
Purpose The purpose of this paper is to examine the congruence effect of the product and claimed environmental issue on green advertising on consumer responses as well as the moderation effect of the perceived green reputation of the product on the congruence effect. Design/methodology/approach A two-by-two designed experiment (high/low congruence × high/low green reputation) with a covariate (ad skepticism) was conducted via online survey recruiting 179 college students. Findings High congruence of green issue and product category generated positive ad attitude, sponsor attitude, behavioral intention (BI), sponsor credibility and message credibility. Low green reputation positively affected ad attitude and BI. An interaction effect of congruence and green reputation on BI occurred. Originality/value This study contributes to suggest a new approach to green reputation by examining a perception of a product category in terms of green reputation. The study findings recommend marketing communication managers to keep high congruence of their product category and claimed environmental issue to maximize communication effectiveness.
28
Song-Turner, Helen, and Michael Polonsky. "Enviropreneurial marketing in greening corporate activities." European Business Review 28, no. 5 (August 8, 2016): 506–31. http://dx.doi.org/10.1108/ebr-12-2014-0087.
Full textAbstract:
Purpose The purpose of this study is to explore the enviropreneurial marketing approach used by firms in China and its impact on the success of green marketing actions, with the aim of drawing useful lessons from the literature and successful green firms. Design/methodology/approach This study follows the inductive case study approach, and the qualitative data come from a study of four firms engaging in enviropreneurial marketing activities. Interview data were triangulated with qualitative data from other sources. Findings The evidence from this study indicates that enviropreneurial marketing plays a central role in developing innovative product or services, adopting an innovative and pragmatic green marketing mix that differentiates and creates changes within industry and markets. Research limitations/implications The main limitation of this study is that data samples are from successful firms labelled as “green” by the Chinese authorities, based on winning “official” awards. These do not necessarily represent the opinions of a cross section of firms within China with respect to enviropreneurial marketing. Future studies should include a mixed population of firms. Practical implications Policy makers and marketing practitioners need to consider drivers to ensure that Chinese firms integrate enviropreneurial marketing activities, which need to complement the delivery of functional value. Social implications Green initiatives/changes within the firm seem to be partly driven by the environmental orientation of these firms’ founders, thus, developing an environmental orientation in managers may be important to drive enviropreneurial marketing activities. Originality/value This study contributes by confirming the current literature on green marketing and examining the positive impact of enviropreneurial marketing on firms’ performance in the context of marketing in emerging markets.
29
Sony, Alisa, David Ferguson, and Rian Beise-Zee. "How to go green: unraveling green preferences of consumers." Asia-Pacific Journal of Business Administration 7, no. 1 (April 7, 2015): 56–72. http://dx.doi.org/10.1108/apjba-06-2013-0067.
Full textAbstract:
Purpose – Although a company can manifest its corporate social responsibility (CSR) effort through various strategies, the challenge this presents is that not all CSR activities have identical attributes with respect to the consumers’ perception. The purpose of this paper is to examine the efficacy of four CSR initiatives – regulatory compliance, green cause-related marketing (CRM), green product, and a combination of green CRM and green product – on consumer attitude and purchase intention. Design/methodology/approach – An experiment is conducted to investigate how consumers in an emerging Asian market like Thailand respond to different environmental CSR tactics. Findings – The results of this study demonstrate that a specific environmental CSR strategy elicits more favorable response than a general approach of complying with regulations. In addition, engaging in green CRM and offering a green product concurrently is perceived as more appealing than employing only either of the two strategies. The key finding is that in the eyes of Thai consumers, green CRM and green product CSR initiatives are substitutable. Originality/value – The paper conceptualizes the difference between four environmental CSR strategies from dimensions of the firm’s discretion and commitment level and highlights the importance of using specific voluntary environmental CSR strategies over involuntary regulatory compliance. Firms are recommended to engage in either green CRM or green product initiatives. The choice depends on a firm’s resources and opportunities. The addition of green CSR initiatives increases the positive impact on consumer attitude and purchase intention.
30
De Jong, Menno D. T., Karen M. Harkink, and Susanne Barth. "Making Green Stuff? Effects of Corporate Greenwashing on Consumers." Journal of Business and Technical Communication 32, no. 1 (September 25, 2017): 77–112. http://dx.doi.org/10.1177/1050651917729863.
Full textAbstract:
The marketing success of green products has spawned the phenomenon of greenwashing, but studies on the effects of greenwashing on consumers are still limited. Using a 4 × 2 randomized experimental design, this study examines such effects by determining whether consumers respond differently to greenwashing, silent brown, vocal green, and silent green organizations selling hedonic products (perfume) or utilitarian products (detergent). The results show that consumers recognized the green claims in the greenwashing condition, which led to an environmental performance impression in between green and brown organizations but also to more negative judgments about the integrity of communication. Regarding purchase interest, greenwashing organizations performed similarly as silent brown organizations, with significantly lower scores than those of vocal green and silent green organizations. No significant effects of product type and no interaction effects were found. Overall, greenwashing has only limited benefits (perceived environmental performance), poses a major threat (perceived integrity), and has no true competitive advantage (purchase interest).
31
LI, Jianqing. "An Empirical Study of Green Marketing on Perceived Value based on Brand Image in Smart Health Care Industry." Revista de Cercetare si Interventie Sociala 72 (March 15, 2021): 149–61. http://dx.doi.org/10.33788/rcis.72.10.
Full textAbstract:
Along with emerging international ideological trend of environmental protection, governments in the world also make green regulations. Nevertheless, the promotion of environmental protection should be started from the source prevention. Domestic government therefore positively counsel and encourage enterprises to become green enterprises. Along with the satisfaction with consumer needs, enterprises provide high-quality, environment-friendly, safe & healthy products. In addition, it becomes the indicators for the sustainable management of modern enterprises to promote products and environmental awareness through effective green marketing. Aiming at consumers of smart health care industry in Fujian Province, total 420 copies of questionnaire are distributed, and 325 valid copies are retrieved, with the retrieval rate 77%. The research results are summarized as below. Since smart health care industry would consume a lot of energy and wastes in consumers’ consumption or health care process, environmental protection should be taken into account in the operation management in smart health care industry. Promoting the environmental philosophy of smart health care industry with green marketing could match consumers’ environmental concept to enhance the brand image of smart health care industry. Green service in smart health care industry adds the green appeal in the original products and service, and the product and service quality would not be reduced for saving resources; the essence and differentiation of products and service therefore become the factors in consumers’ choices and perceived value. Smart health care industry, on the other hand could enhance the advantage of products and service for environmental and social appeal. According to the results, suggestions are proposed, expecting to help domestic smart health care industry practice green marketing, lead the public emphasis on environmental protection, enhance smart health care industry, and shape the brand image to maintain the competitiveness of domestic smart health care industry and achieve the goal of sustainable management.
32
Moser, Andrea K. "Thinking green, buying green? Drivers of pro-environmental purchasing behavior." Journal of Consumer Marketing 32, no. 3 (May 11, 2015): 167–75. http://dx.doi.org/10.1108/jcm-10-2014-1179.
Full textAbstract:
Purpose – The theory of planned behavior (TPB) served as a framework for identifying major antecedents of everyday green purchasing behavior and for determining their relative importance. Design/methodology/approach – The German market research institute GfK provided data (n = 12,113) from their 2012 household panel survey. A two-step structural equation modeling approach was applied to test both the measurement and the structural model. Findings – Willingness to pay (WTP) was the strongest predictor of green purchasing behavior, followed by personal norms. The impact of attitude is insignificant. This implies an attitude – behavior gap. Research limitations/implications – Individuals overestimate their self-reported WTP and behavior, which suggests that the share of explained variance is in reality lower. It has to be doubted whether consumers are objectively able to judge products by their environmental impact. Even if consumers are willing to buy a “greener” product, their subjective evaluation might be incorrect. Further research should be based on actual purchasing data. In addition, the attitude – behavior gap should be scrutinized by further research to identify further barriers to green consumption. Practical implications – Consumers need to be aware that their consumption behavior can make a difference. They have to value the benefits of green products and understand why these are priced higher. Firms can apply pricing and promotional strategies addressing personal norms and inducing a higher WTP to capitalize on the opportunities of the green market segment. Originality/value – The study integrates WTP and personal norms as critical predictors into the TPB and furthermore expands the extant literature on green purchasing behavior to cover daily consumer goods extending beyond organic food. This enhances understanding of the structure of the constructs and determines their relative importance.
33
Shabbir, Muhammad Salman, Mohammed Ali Bait Ali Sulaiman, Nabil Hasan Al-Kumaim, Arshad Mahmood, and Mazhar Abbas. "Green Marketing Approaches and Their Impact on Consumer Behavior towards the Environment—A Study from the UAE." Sustainability 12, no. 21 (October 29, 2020): 8977. http://dx.doi.org/10.3390/su12218977.
Full textAbstract:
The purpose of this study was to analyze the main green marketing approaches and their impact on consumer behavior towards the environment in the United Arab Emirates (UAE). We reviewed the current consumption patterns of green products using a questionnaire approach. For this study, 359 consumers that used any type of green product were selected in various shopping malls in the UAE. For the assessment of questionnaire responses, measurement models, such as confirmatory factor analysis (CFA), and structural equation modeling (SEM) approaches were applied. The findings of the study suggest interesting inferences regarding eco-labeling (EL), green packaging and branding (GPB), green products, premium, and pricing (GPPP), and the environmental concerns and beliefs (ECB) of consumers that affect their perceptions of the environment. Factor analysis provided a goodness of fit for the selected items. It was found that key factors of green marketing, such as EL and GPPP, have a significant positive influence on consumer beliefs towards the environment (CBTE). In addition, environmental concerns and beliefs (ECB) also have a significant and positive influence on CBTE in the UAE. The practical significance of this study is that it will help the progress of the integration of green marketing and consumer behavior theories about the environment. The managerial implications of this study include the provision of significant findings for both domestic and international firms for the promotion of green products through focusing on consumer behavior towards the environment. This study provides important guidelines to boost positive attitudes in society towards green marketing and helps companies develop effective strategies to promote their green products.
34
Fuentes, Christian. "Green Materialities: Marketing and the Socio-material Construction of Green Products." Business Strategy and the Environment 23, no. 2 (July 1, 2013): 105–16. http://dx.doi.org/10.1002/bse.1768.
Full text
35
Syarief, Elza. "The role of market uncertainty in fostering innovation and green supply chain management on the performance of tourism SMEs." Uncertain Supply Chain Management 9, no. 3 (2021): 617–24. http://dx.doi.org/10.5267/j.uscm.2021.5.009.
Full textAbstract:
This research was conducted to examine the extent to which market uncertainty can encourage market players, especially SMEs, to exploit innovation and environmentally friendly orientation to improve their performance. From a supply chain perspective, market uncertainty, which in this study is proxied by the Covid-19 pandemic, has great potential to reduce performance and disrupt production and distribution lines as well as consumer demand. This encourages affected SMEs, such as SMEs that focus on providing tourism products, such as fashion and merchandise, to maintain their performance with product innovation, and minimize the use of non-environmentally friendly products. The object of research is Small and Medium Enterprise (SME) producing tourism souvenirs in Yogyakarta, Indonesia. Using the analysis technique of Structural Equation Modeling (SEM) with 150 respondents, the findings indicate that market uncertainty serves as a catalyst for SMEs to maintain performance through marketing innovation and product reorientation. Specifically, the results show that there is a positive and significant influence between innovation and green orientation on SME performance, and the mediating effect of market uncertainty to increase marketing innovation and environmentally friendly orientation. These findings theoretically contribute to explaining the relationship between supply chain management in the context of market uncertainty. In practical terms, this study confirms the need for support by stakeholders to support limited domestic tourism, according to health protocols, as well as digitalization of marketing for tourism SMEs.
36
Marde, Sinove, and Claire Verite-Masserot. "Antecedents of green consumption: a scale of measure." Journal of Consumer Marketing 35, no. 4 (June 11, 2018): 414–25. http://dx.doi.org/10.1108/jcm-08-2016-1927.
Full textAbstract:
Purpose This paper aims to provide a scale of measure that is based on the antecedents of environmentally friendly consumption, which will measure multifaceted profiles and apply to several product categories over the long term. Design/methodology/approach The list of antecedents is derived from the literature and a qualitative study. Exploratory and confirmatory analyses using two samples of respondents are conducted to validate the scale. Findings The results suggest the use of a scale with three multi-dimensional facets when examining the antecedents of environmentally friendly consumption. The first facet is called “barriers to purchase” and has a four-dimensional structure; the second facet is called the “relationship with the product” and has a two-dimensional structure; and the third facet is called the “propensity to consume environmentally friendly products” and has a four-dimensional structure. Research limitations/implications Future research should seek to test and confirm the version of the global tool of measure proposed in this study. Practical implications Firms can use the tool to better understand the reasons to buy or not buy green products. They can now have multifaceted profiles to better comprehend environmentally aware consumption and to adapt their marketing strategies. Originality/value The tool of measure proposed here highlights the predictive indicators of green consumption based on its antecedents. Because these antecedents can differ not only in their nature but also in their intensity, combining them to develop a global tool is necessary.
37
Tezer, Ali, and H. Onur Bodur. "The Greenconsumption Effect: How Using Green Products Improves Consumption Experience." Journal of Consumer Research 47, no. 1 (September 27, 2019): 25–39. http://dx.doi.org/10.1093/jcr/ucz045.
Full textAbstract:
Abstract In many situations, consumers use green products without a deliberate choice to use or purchase the product. This research explores how using a green product (e.g., a pair of headphones made from recycled materials) influences the enjoyment of the accompanying consumption experience (e.g., listening to music), even if consumers have not deliberately chosen or purchased the product. Five experiments in actual consumption settings revealed that using a green (vs. conventional) product enhances the enjoyment of the accompanying consumption experience, referred to as the greenconsumption effect. Merely using a green product makes consumers perceive an increase in the extent to which they are valued as individuals by society, which leads to warm glow feelings, and consequently enhances the enjoyment of the accompanying consumption experience. When consumers experience low social worth, the positive effect of using green products on the accompanying consumption experience is amplified. The greenconsumption effect disappears when the negative environmental impact of the green product attribute is low. From a managerial standpoint, the current research identifies instances where brands can benefit from going green and encourages marketers, especially service providers, to promote green products that are instrumental in consumption experiences.
38
Bahadur, B. N., and S. J. Manjunath. "Green Marketing In India: An Overview." Restaurant Business 118, no. 8 (August 16, 2019): 160–71. http://dx.doi.org/10.26643/rb.v118i8.7503.
Full textAbstract:
In the 21st Century, due to challenges created by global warming, nations and individuals have been more concerned with the environment protection at the time and also consumer groups demanded environmentally friendly products, leading to the emergence of a ‘new marketing philosophy’ called Green Marketing. Given the adverse effects and complications of global warming, compliance with green marketing requirements has become almost obligatory for all organizations. Accordingly, consumers, industrial buyers, and suppliers are required to adopt and implement green marketing policies. Besides, the government is required enact stricter regulations to save the world from pollution and its adverse consequences. Green marketing is more suitable for developing countries such as India.
39
Bertrandias, Laurent, and Leila Elgaaied-Gambier. "Others’ environmental concern as a social determinant of green buying." Journal of Consumer Marketing 31, no. 6/7 (November 4, 2014): 417–29. http://dx.doi.org/10.1108/jcm-05-2014-0966.
Full textAbstract:
Purpose – This paper aims to achieve a better understanding of the social dimension underlying green purchasing behavior by assessing the impact of environmental concern ascribed to relevant others. Design/methodology/approach – A survey was conducted among 468 French interviewees. Using a scenario, respondents were asked to choose between two similar products: one is very fashionable but harmful to the environment and the other has comparable features with a lower negative impact on the environment. In parallel, respondents had to cite four relevant others and to make several attributions about them. Environmental concern was one of these attributions. Findings – Ascribed environmental concern increases the probability to choose the product with a low environmental impact over the more harmful alternative. This process is mediated by perceived social risk and self-incongruity associated with the environmentally unfriendly product. Research limitations/implications – Conclusions are drawn on the basis of a specific choice for a particular product category. Practical implications – Environmentally responsible consumers should be encouraged to express their convictions publicly within their social network. Social implications – Consumers are more inclined to adopt an environmental reading of what they plan to buy when they ascribe environmental preoccupations to their referent others either to preserve their social ties or to preserve their self-congruity. This proximity effect should be exploited to promote pro-environmental behaviors. Originality/value – Most studies on the determinants of green behavior either focus exclusively on individual predispositions or tackle social influence too explicitly. By assessing the effect of ascribed environmental concern instead on individual environmental concern, this research offers an original approach.
40
Aria Auliandri, Tuwanku, Armanu, Fatchur Rohman, and Ainur Rofiq. "Does green packaging matter as a business strategy? Exploring young consumers’ consumption in an emerging market." Problems and Perspectives in Management 16, no. 2 (June 19, 2018): 376–84. http://dx.doi.org/10.21511/ppm.16(2).2018.34.
Full textAbstract:
Young consumer is a noteworthy consumer for a company as a sustainable marketing target. The business sector needs to consider green packaging as one of the company’s competitive strategies. The existence of environmental problem phenomenon in recent years has increased the awareness of various parties to the importance of environmental sustainability. Indonesia as one of emerging markets, both for green product and green packaged product, also needs to take part in the issue. Using Theory of Planned Behavior (TPB), this research aimed to simultaneously examine several influencing factors for young consumer’s purchase intention toward green packaging. Two hundred seventy-six empirical data were obtained through questionnaires given to undergraduate students. The analysis, using Structural Equation Modeling (SEM), showed that attitude, personal norm, Perceived Behavioral Control (PBC), and willingness to pay significantly influenced the purchase intention. Furthermore, the level of environmental concern also determined the purchase intention through attitude.
41
Li, Guo, Huamin Wu, Suresh P. Sethi, and Xiang Zhang. "Contracting green product supply chains considering marketing efforts in the circular economy era." International Journal of Production Economics 234 (April 2021): 108041. http://dx.doi.org/10.1016/j.ijpe.2021.108041.
Full text
42
Du Preez, Johann P., Adamantios Diamantopoulos, and Bodo B. Schlegelmilch. "Product Standardization and Attribute Saliency: A Three-Country Empirical Comparison." Journal of International Marketing 2, no. 1 (March 1994): 7–28. http://dx.doi.org/10.1177/1069031x9400200102.
Full textAbstract:
Standardizing the marketing mix across different countries is limited by numerous factors. Focusing specifically on the scope for product standardization in the car industry, this paper empirically investigates the extent to which consumer preferences may act as barriers to standardization. Consumers from Korea, Spain and France—three countries at different stages of development and with distinct socio-cultural characteristics—are compared in terms of the importance they attach to various product attributes with particular emphasis on country-of-origin information and “green “ features. The results reveal a large number of significant differences between the three subsamples and illustrate the substantial barriers to standardization that can exist even for such relatively culture-free products as cars.
43
Ali, Muhammad. "A social practice theory perspective on green marketing initiatives and green purchase behavior." Cross Cultural & Strategic Management 28, no. 4 (July 16, 2021): 815–38. http://dx.doi.org/10.1108/ccsm-12-2020-0241.
Full textAbstract:
PurposeThe purpose of this study is to ascertain the effects of environmental knowledge and green consumption as mediators on the relationship between green marketing and green buying behavior. This study utilized the definition that needs to customers that are based on environmental concerns and influence the buying behavior for green products. This not only focuses on the ecological concern in organizational operations but also focuses on the customers' knowledge about the environment and how it influences their decisions. Three dimensions have been identified in this research to describe green marketing. These are ecolabeling, green branding and green advertising.Design/methodology/approachA survey research method has been utilized to collect data on a questionnaire adapted from previous research. The data collected have been analyzed with SmartPLS to assess the measurement model for reliability and validity and structural model for hypothesis testing and confirmation.FindingsFocusing on the level of environmental knowledge of customers, it comes to surface that customers in developing countries have lesser knowledge in comparison to the customers in developed countries. This causes concern for the marketing departments in organizations since different customer niches demand different marketing solutions to influence their buying decision. Environmental knowledge does not mediate the relationship between green marketing and green buying behavior whereas green consumption mediates the relationship between green marketing and green buying behavior.Originality/valueThis study incorporates the social practice theory in green marketing research on the organizational level. This study brings together marketing practices under the influence of environmental knowledge for buying behavior formation in a novel manner. The influencing of customer decisions through green marketing strategies determines the success of the marketing initiative. Also, the theoretical foundations on social practice theory and the empirical design of the study to observe the relationships with the survey are new steps.
44
Chrysochou, Polymeros, and Alexandra Festila. "A content analysis of organic product package designs." Journal of Consumer Marketing 36, no. 4 (June 10, 2019): 441–48. http://dx.doi.org/10.1108/jcm-06-2018-2720.
Full textAbstract:
Purpose Do the package designs of organic products differ from those of conventional products and which package design elements are used more systematically in organic products? This paper aims to address this question by exploring the package design elements of organic products. The proposition is that in addition to package design elements that explicitly communicate and position a product as organic (i.e. organic labels and claims), other package design elements that implicitly convey an organic image are used. Design/methodology/approach The authors conduct a content analysis of the package designs from new product launches in four product categories (butter, cereals, fruit juice and milk) and across four markets (Austria, Denmark, Sweden and Switzerland). Findings The results show that the package designs of organic products differ from those of conventional products based on the presence of more paper material, white and green colours and images displaying nature. Research limitations/implications The findings support the notion that in addition to organic labels and claims, package design elements that implicitly communicate values associated with organic products, such as environmental friendliness and sustainability are used. Originality/value This study is among the few to explore package design elements for organic products. Understanding how the package designs of organic products are constructed can support managerial decisions on the use of the package as a means to better communicate and position organic products.
45
Qin, Jian Xiong, Yong Tang, and Gui Ping Deng. "Sustainable Development of Tourism Industry in Jiuzhai-Huanglong Scenic Zone." Advanced Materials Research 573-574 (October 2012): 755–61. http://dx.doi.org/10.4028/www.scientific.net/amr.573-574.755.
Full textAbstract:
Based on the system and conception framework for sustainable development of tourism industry, in conjunction with tourism industry sustainable development status of Jiuzhai-Huanglong scenic zone, the challenge of Jiuzhai-Huanglong scenic zone tourism industry of sustainable development, including wasting tourism resource, contaminated ecological environment, faulty tourism management and WTO related new problems etc, have been studied in detail. And then strategic countermeasure of tourism industry of sustainable development in Jiuzhai-Huanglong scenic zone has been put forward, includes sustainable resource protection system, sustainable eco-environment protection system, green product of planning system, green marketing system, green management system and green theory system.
46
Kong, Ying, and Lingling Zhang. "When does green advertising work? The moderating role of product type." Journal of Marketing Communications 20, no. 3 (July 2, 2012): 197–213. http://dx.doi.org/10.1080/13527266.2012.672335.
Full text
47
Khamtanet, Khamtanet, and Premruedee Jitkuekul. "Factors affecting Brand Loyalty on Green Product Consumption." GATR Journal of Management and Marketing Review 6, no. 1 (March 7, 2021): 16–23. http://dx.doi.org/10.35609/jmmr.2021.6.1(2).
Full textAbstract:
Objective - This study aims to investigate the importance of brand trust affecting green product repeat purchases using a statistics program with structural equation modelling (SEM) to conduct confirmation factor analysis and correlation analysis between the independent and dependent variables. Methodology/Technique – This study collected data from 820 green-product consumers in the northeast region of Thailand. Samples were recruited from 20 local department stores across 20 provinces. The study used a stratified sampling technique to stratify each province’s residents. Findings - SEM analysis shows that brand trust has a positive correlation to brand engagement and loyalty with a statistical significance value of 0.05, together with a beta coefficient value of 0.68 and 0.54. The study also found that brand engagement has positive correlation to loyalty with a statistical significance value of 0.05, together with a beta coefficient value of 0.75. These results mean that when the customer trusted the brand, it would lead to brand engagement and being big a fan of the brand. This is because the customer is unfamiliar with green products, and there are some critical factors such as price and quality. Thus, building brand trust would decrease customer apprehension. When customers feel safe, they will feel engage to the brand. Accordingly, when customers are engaged to the brand, they become loyal to the brand leading to repeat purchasers, word of mouth, and brand advocacy. Novelty – This paper contributes to the understanding on green product consumption and customer behaviour and can be used to formulate the right strategies for promoting green products, based on critical factors that influence the customer buying process. Type of Paper: Empirical. JEL Classification: M31, M39 Keywords: Brand Engagement; Brand Trust; Green Products; Loyalty; Structural Equation Modelling; Customer Buying Process; Brand Loyalty Reference to this paper should be made as follows: Khamtanet, Jitkuekul, P. (2021). Factors affecting Brand Loyalty on Green Product Consumption, Journal of Management and Marketing Review, 6(1) 16 – 23. https://doi.org/10.35609/jmmr.2021.6.1(2)
48
Riskos, Kyriakos, Paraskevi (Evi) Dekoulou, Naoum Mylonas, and George Tsourvakas. "Ecolabels and the Attitude–Behavior Relationship towards Green Product Purchase: A Multiple Mediation Model." Sustainability 13, no. 12 (June 17, 2021): 6867. http://dx.doi.org/10.3390/su13126867.
Full textAbstract:
Ecolabels are regarded as an exceptional marketing and advertising tool that informs contemporary consumers about the green traits of a product. They provide information that motivates consumers to exhibit a positive attitude and actual behavior towards a green product purchase. Despite the growing interest in the relationship between green attitude and the corresponding green purchase behavior, studies that investigate the influence of ecolabel features on this relationship are rather scarce. In the present study, a survey carried out in Greece with a sample of 571 participants, examined the direct and indirect effects of ecolabel credibility and ecolabel involvement on attitude and actual behavior about green product purchase. A multiple mediation model about green purchase behavior was developed. Results highlighted the crucial role of ecolabel credibility that positively influences attitude towards green product purchase as well as ecolabel involvement. Moreover, emphasis was given on the concepts of attitude towards green product purchase and ecolabel involvement that proved to be significant mediators of this model. Findings can provide useful guidance to green marketers so that they can generate effective strategies based of ecolabels and favor a positive attitude towards green product purchase that ultimately will enhance green product purchase behavior.
49
Desliana, Anasti, and Rini Andari. "Tourism and Hospitality Essentials (THE) Journal, Vol.II, No.1, 2012 - 291 PENGARUH PROGRAM GREEN MARKETING DI HOTEL SHANGRI-LA JAKARTA TERHADAP GREEN CONSUMER BEHAVIOR (Survei Pada Tamu yang Menginap di Hotel Shangri-la Jakarta)." Journal : Tourism and Hospitality Essentials Journal 2, no. 1 (April 6, 2016): 291. http://dx.doi.org/10.17509/thej.v2i1.1938.
Full textAbstract:
Tourism holds an important role as a major contribution for economy of a country not least for Indonesia. Tourism activity can not be separated from the various tourism sectors are mutually supportive and integrated with one another so as to attract tourists to visit Indonesia. Hospitality industry is an important industry in tourism activity due to the hospitality industry is one industry that high contribute to the tourism sector particularly in Jakarta. Jakarta as the capital city of Republic of Indonesia has the potential to attract tourists to the fulfillment of needs in terms of lodging accommodations in great demand by the management of international chain hotels to expand its market share by establishing a network of hotels in Jakarta. The importance of the marketing strategy undertaken by the hotel a top priority with progress and about eco-friendly lifestyle imposed by the Hotel Shangri-La Jakarta. So in general the strategy undertaken by the Hotel Shangri-La Jakarta is the green marketing. Therefore, the research done in the hope that green marketing is a strategy of influence in the creation of green consumer behavior. In this study, the independent variable (X) is green marketing which has three sub variable are green value-Addition process, green management systems, and green products. Variable (Y) is green consumer behavior. The study was conducted during six months from September 2011 until February 2012 by using systematic random sampling as technique sampling. The results showed that green marketing significantly influence green consumer behavior. Factors of green marketing that gives a large effect is green management systems in Hotel Shangri-La Jakarta and the lowest factors in green marketing is green products in Hotel Shangri-La Jakarta.
50
Desliana, Anasti, Vanessa Gaffar, and Rini Andari. "PENGARUH PROGRAM GREEN MARKETING DI HOTEL SHANGRI-LA JAKARTA TERHADAP GREEN CONSUMER BEHAVIOR (Survei Pada Tamu yang Menginap di Hotel Shangri-la Jakarta)." Journal : Tourism and Hospitality Essentials Journal 4, no. 1 (April 6, 2016): 759. http://dx.doi.org/10.17509/thej.v4i1.1984.
Full textAbstract:
Tourism holds an important role as a major contribution for economy iof a country not least for Indonesia. Tourism activity can not be separated from the various tourism sectors are mutually supportive and integrated with one another so as to attract tourists to visit Indonesia. Hospitality industry is an important industry in tourism activity due to the hospitality industry is one industry that high contribute to the tourism sector particularly in Jakarta. Jakarta as the capital city of Republic of Indonesia has the potential to attract tourists to the fulfillment of needs in terms of lodging accommodations in great demand by the management of international chain hotels to expand its market share by establishing a network of hotels in Jakarta. The importance of the marketing strategy undertaken by the hotel a top priority with progress and about eco-friendly lifestyle imposed by the Hotel Shangri-La Jakarta. So in general the strategy undertaken by the Hotel Shangri-La Jakarta is the green marketing. Therefore, the research done in the hope that green marketing is a strategy of influence in the creation of green consumer behavior. In this study, the independent variable (X) is green marketing which has tree sub variable are green value-Addition process, green management systems, and green products. Vvariable (Y) is green consumer behavior. The study was conducted during six months from September 2011 until February 2012 by using systematic random sampling as technique sampling. The results showed that green marketing significantly influence green consumer behavior. Factors of green marketing that gives a large effect is green management systems in Hotel Shangri-La Jakarta and the lowest facors in green marketing is green products in Hotel Shangri-La Jakarta.