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Journal articles on the topic 'Green marketing'

Author: Grafiati

Published: 4 June 2021

Last updated: 30 July 2024

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1

Strott, Runa. "4 Ps go green? Die Positionierung des Green Marketing im Marketing-Mix." Der Betriebswirt 62, no. 1 (January 1, 2021): 69–79. http://dx.doi.org/10.3790/dbw.62.1.69.

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Abstract The green marketing mix by Runa Strott: Due to the increasing importance of sustainability and green marketing, the author has developed a model that is based on Mc Carthy’s 4 Ps, but includes the requirements of LOHAS as a target group. The model can be used for products that are intended to address this target group. Zusammenfassung Nachhaltigkeit ist in der heutigen Zeit ein häufig genutzter Begriff und wird sowohl im Privat- als auch im Geschäftsleben thematisiert. Für den klassischen Marketing-Mix bedeutet die Veränderung des Marketings in Bezug auf die Einbindung der Nachhaltigkeit auch eine stetige Anpassung an die entsprechenden Gegebenheiten. Die 4 Ps von McCarthy aus dem Jahr 1960, bestehend aus „product“ (Produkt), „price“ (Preis), „place“ (Distribution) und „promotion“ (Kommunikation), decken aufgrund der Breite, Komplexität und Vielfalt des Marketings nicht mehr alle Aspekte ab. Daher hat Runa Strott ein eigenes Modell für Produkte und Dienstleistungen, die eine „grüne Zielgruppe“ (LOHAS) ansprechen sollen, entwickelt: den Green-Marketing-Mix.

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2

Gondaliya, Bhagirath D. "Green Marketing in India." Paripex - Indian Journal Of Research 3, no. 3 (January 15, 2012): 72–73. http://dx.doi.org/10.15373/22501991/mar2014/72.

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Sathyapriya. J, Sathyapriya J., G. Karpagavalli G. Karpagavalli, Dr A. Ravi Dr. A. Ravi, and R. Vandhana R. Vandhana. "Green Marketing: An Insight." International Journal of Scientific Research 2, no. 4 (June 1, 2012): 38–40. http://dx.doi.org/10.15373/22778179/apr2013/79.

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4

Bhardwaj, Surbhi, and Samridhi Tanwar. "Green Marketing: Go Green." Asian Journal of Multidimensional Research (AJMR) 8, no. 5 (2019): 163. http://dx.doi.org/10.5958/2278-4853.2019.00187.3.

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5

Papadopoulos, Ioannis, Glykeria Karagouni, Marios Trigkas, and Evanthia Platogianni. "Green marketing." EuroMed Journal of Business 5, no. 2 (July 20, 2010): 166–90. http://dx.doi.org/10.1108/14502191011065491.

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6

Grant, John. "Green marketing." Strategic Direction 24, no. 6 (April 18, 2008): 25–27. http://dx.doi.org/10.1108/02580540810868041.

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7

DR. P. Gurusamy, DR P. Gurusamy, J. Princy J.Princy, and D. Senthilnathan D. Senthilnathan. "Green Marketing – An Over View." Indian Journal of Applied Research 3, no. 2 (October 1, 2011): 154–56. http://dx.doi.org/10.15373/2249555x/feb2013/54.

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8

Dr. A. Vinayagamoorthy, Dr A. Vinayagamoorthy, and M. Somasundaram M.Somasundaram. "Emerging Trend of Green Marketing." International Journal of Scientific Research 1, no. 7 (June 1, 2012): 32–33. http://dx.doi.org/10.15373/22778179/dec2012/12.

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9

Yadav, Nisha. "Green Marketing: Barriers and Suggestions." International Journal of Trend in Scientific Research and Development Volume-2, Issue-2 (February 28, 2018): 983–87. http://dx.doi.org/10.31142/ijtsrd9552.

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10

Shilpa Rao. C, Shilpa Rao C., and Renuka Rosalin . S. "Emerging Trend of Green Marketing." Global Journal For Research Analysis 3, no. 3 (June 15, 2012): 104–6. http://dx.doi.org/10.15373/22778160/mar2014/36.

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11

VERMA, ADITYA, and VANDANA TYAGI. "Eco-Design and Sustainable Product Development: Greening Innovation." Universal Research Reports 10, no. 3 (2023): 57–63. http://dx.doi.org/10.36676/urr.2023-v10i3-008.

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Businesses use green marketing, sustainable marketing, or eco-marketing to promote environmentally friendly, socially responsible, and ecologically sustainable goods and services. This marketing strategy targets environmentally concerned customers who want items with minimum environmental and social effect. We examine green marketing's core elements and ramifications. First, we examine why organisations use green marketing methods, such as brand reputation, recruiting environmentally concerned customers, compliance with legislation, and global sustainability. Second, we examine the difficulties organisations confront in green marketing, such as eco-labeling, supply chain transparency, and cost-effectiveness vs sustainability. investigates the changing consumer attitude and societal green awareness. The debate shows how people are increasingly choosing eco-friendly goods and services. We also examine how social media and technology promote green goods and sustainable lifestyles. examines how green marketing affects industry, agriculture, and energy. It examines eco-design, renewable energy, and waste reduction efforts by various sectors. Government laws, incentives, and international agreements also influence global green marketing strategies. considers technology, consumer tastes, and business's role in sustainable innovation in green marketing's future. It stresses long-term planning and stakeholder participation to balance economic development and environmental protection. Green marketing is moving beyond conventional marketing. Businesses must innovate, educate consumers, and appreciate sustainability. Green marketing is essential to a sustainable and ethical future as the globe faces environmental issues.

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12

YORULMAZ, Ugur. "GREEN CONSUMERS IN GREEN MARKETING." International Journal of Online Marketing Research 2, no. 1 (2016): 14. http://dx.doi.org/10.5455/ijomr.2016208434.

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13

Trivedi, Kavita A. "Reasons after the war of going Green – Green Marketing." Indian Journal of Applied Research 1, no. 7 (October 1, 2011): 173–75. http://dx.doi.org/10.15373/2249555x/apr2012/58.

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14

Kumar, Prashant, and Bhimrao Ghodeswar. "Green Marketing Mix." International Journal of Asian Business and Information Management 6, no. 3 (July 2015): 42–59. http://dx.doi.org/10.4018/ijabim.2015070104.

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The purpose of this paper is to report the findings of a systematic review of literature in green marketing domain and to propose directions for future research. Green marketing issues are delineated from literature extending marketing orientation and marketing mix frameworks. As society becomes more concerned with the natural environment, businesses modify their behaviour in an attempt to address society's concerns. Based on the literature review, the conceptual review and direction for future research have been delineated and discussed. The paper concludes with the evidences of integration between sustainability and marketing in forms of corporate environmental actions and green marketing practices in businesses. The paper deals with the concept of 4-Ps and the green marketing practice as business response to the increasing environmental consciousness of consumers in the market. The discussion highlights future research avenues and consequent implications for marketers of green products in designing their marketing strategies.

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15

Gurău, Călin, and Ashok Ranchhod. "International green marketing." International Marketing Review 22, no. 5 (October 2005): 547–61. http://dx.doi.org/10.1108/02651330510624381.

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16

Phadke, Suniti. "Think - Green Marketing." Ushus - Journal of Business Management 1, no. 1 (January 1, 2002): 61–67. http://dx.doi.org/10.12725/ujbm.1.9.

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17

McDaniel, Stephen W., and David H. Rylander. "Strategic green marketing." Journal of Consumer Marketing 10, no. 3 (March 1993): 4–10. http://dx.doi.org/10.1108/07363769310041929.

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18

Амирова, М. М., К. К. Бекшоков, and П. А. Бекшокова. "Green Product Marketing." Экономика и предпринимательство, no. 10(123) (November 15, 2020): 626–29. http://dx.doi.org/10.34925/eip.2020.123.10.119.

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Большинство потребителей в нашем современном технологическом мире выбирают экологичный образ жизни, приобретение экопродуктов - его составная часть. Найти в наше небезопасное продуктовое время экологически безопасные товары на прилавках супермаркетов нелегко, для этого надо владеть определенными точной информацией и потратить время на изучение ассортимента. Что уж говорить о тех покупателях, которые еще только встают на путь экологичного выбора: одни из них верят любым рекламным заявлениям производителей, другие считают, что найти экологичный товар нереально, так как кругом обманывают. Подсказки сегодня нужны всем - и вдумчивому покупателю, и неопределившемуся, и скептику. Чтобы магазину грамотно рассказать об экотоварах, которые есть в его ассортименте, и в целом привлечь внимание своих покупателей к идее ответственного потребления, мы решили провести комплексное исследование. В ходе исследования рассматривается основные проблемы законодательного обеспечения, анализируются перспективы и тенденции развития через инструменты маркетинга, выявляются проблемы и предлагаются направления их решения, с целью распространения и понятия экологически чистые продукты и востребованности таких продуктов, через инвестиционные вложения в ЭКО-магазины. The majority of consumers in our modern technological world choose an eco-friendly lifestyle, the purchase of eco-products is an integral part of it. It is not easy to find environmentally friendly products on supermarket shelves in our unsafe grocery time, for this you need to have certain accurate information and spend time studying the range. What can we say about those buyers who are just embarking on the path of eco-friendly choice: some of them believe any advertising statements of manufacturers, others believe that finding an ecofriendly product is unrealistic, since they are deceiving around. Everyone needs tips today - both the thoughtful buyer, the undecided, and the skeptic. In order to competently tell the store about the eco-products that are in its assortment, and in general to draw the attention of our customers to the idea of responsible consumption, we decided to conduct a comprehensive research. In the course of the study, the main problems of legislative support are considered, prospects and development trends through marketing tools are analyzed, problems are identified and directions for their solution are proposed, in order to spread the concept of environmentally friendly products and the demand for such products through investment in ECO stores.

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19

Mahmoud, Thoria Omer. "Green Marketing: A Marketing Mix concept." International Journal of Electrical, Electronics and Computers 4, no. 1 (2019): 20–26. http://dx.doi.org/10.22161/eec.4.1.3.

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20

Joshi, Dr Prashant M. "Green Marketing - New Hopes And Challenges." Indian Journal of Applied Research 1, no. 4 (October 1, 2011): 25–27. http://dx.doi.org/10.15373/2249555x/jan2012/7.

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21

V, Ashok M., and Dr Richa Bhalla. "Green Marketing Practices: A Retailer’s Perspective." International Journal of Trend in Scientific Research and Development Volume-2, Issue-3 (April 30, 2018): 279–86. http://dx.doi.org/10.31142/ijtsrd10878.

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22

Khaneja, Supriya. "Greenery behind Green Marketing: An Update." SIJ Transactions on Industrial, Financial & Business Management 03, no. 03 (June 16, 2015): 06–09. http://dx.doi.org/10.9756/sijifbm/v3i3/03060240201.

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23

Kiadehi, Amirreza Sadeghi. "Prospects of Green Marketing in India." International Academic Journal of Economics 05, no. 02 (June 28, 2018): 20–25. http://dx.doi.org/10.9756/iaje/v5i2/1810013.

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24

Bhat, Vasanthakumar N. "Green Marketing Begins with Green Design." Journal of Business & Industrial Marketing 8, no. 4 (April 1993): 26–31. http://dx.doi.org/10.1108/08858629310047243.

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25

Hermayanti, Alma Bella, Toni Heryana, Muhammad Arief Ramdhany, and Umar Ansamu. "GREEN CUSTOMER VALUE AND GREEN MARKETING AS ENCOURAGING SUPPORT GREEN PURCHASE INTENTION." Finansha: Journal of Sharia Financial Management 5, no. 1 (June 25, 2024): 37–53. http://dx.doi.org/10.15575/fjsfm.v5i1.31751.

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This study examines the influence of Green Customer Value on Green Purchase Intention, both directly and indirectly, through Green Marketing in Indonesia. Utilizing a quantitative approach, data was collected from 95 respondents aged 18-50 via an online survey. The findings indicate that Green Customer Value significantly impacts Green Marketing, underscoring that consumers' eco-friendly values enhance the effectiveness of green marketing strategies. Furthermore, Green Marketing significantly influences Green Purchase Intention, highlighting the importance of sustainability-focused marketing strategies in driving consumer purchase intentions. However, Green Customer Value does not directly affect Green Purchase Intention. Instead, its indirect effect, mediated by Green Marketing, emphasizes the need for integrating green marketing strategies to bridge the gap between consumer values and purchasing behavior. These results contribute to the literature by elucidating the components of Green Customer Value and their impact on marketing strategies. The study offers practical insights for businesses aiming to enhance eco-friendly consumer perceptions and drive sustainable purchasing decisions.

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26

Eneizan, Bilal Mohammad, Kalsom Abd. Wahab, and Zainon M. S. "Prior Research on Green Marketing and Green Marketing Strategy : Critical Analysis." Singaporean Journal of Business Economics and Management Studies 5, no. 5 (August 2016): 1–19. http://dx.doi.org/10.12816/0033265.

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27

As'ary, Ina, and Maksum Mukti. "Implementasi Strategi green marketing Di Kantin Amanah PPA lubangsa Utara Putri Indonesia." ADILLA : Jurnal Ilmiah Ekonomi Syari'ah 7, no. 1 (January 17, 2024): 79–98. http://dx.doi.org/10.52166/adilla.v7i1.4858.

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Kerusakan lingkungan merupakan masalah yang sulit diatasi oleh manusia karena perkembangan bisnis yang semakin pesat sehingga menimbulkan efek negative bagi lingkungan hidup. Akan tetapi dengan tumbuhnya kesadaran telah merubah cara pandang dan pola hidup dari konsumen dan para pelaku usaha. perubahan pola konsumen ini di manfaatkan oleh para produsen untuk memunculkan fenomina baru dalam dunia pemasaran berupa strategi pemasaran ramah lingkungan (green marketing).Kantin Amanah merupakan salah satu tempat makan yang ada di Pondok Pesantren Annuqayah yang menerapkan strategi green marketing. penelitian ini bertujuan untuk di jadiakan acuan bagi para usaha yang akan melakukan penerapan strategi green marketing yang bisa meminimalisir masalah lingkungan dari sampah yang ada. Metode penelitian yang digunakan adalah kualitatif. Dalam hal pengumpulan data yaitu dengan wawancara, observasi, dan dokumentasi. Hasil dari penelitian ini adalah strategi green marketing yang digunakan oleh kantin Amanah yaitu Green Packaging,, Deciding about Green Price, Applying “green” logistics, Changing the attitude towards waste,Being genuine, Educate your customer),Know your customer. setelah menerapkan strategi ini kantin amanah mengalami peningkatan terutama dalam keputusan pembelian dan kepedulian lingkungan. penerapan strategi green marketing di Kantin Amanah ini dapat terlaksana + 80% dan sesuai dengan ketentuan-ketentuan strategi green marketing. Kata Kunci : Green Marketing, Strategi Green MarketinKerusakan lingkungan merupakan masalah yang sulit diatasi oleh manusia karena perkembangan bisnis yang semakin pesat sehingga menimbulkan efek negative bagi lingkungan hidup. Akan tetapi dengan tumbuhnya kesadaran telah merubah cara pandang dan pola hidup dari konsumen dan para pelaku usaha. perubahan pola konsumen ini di manfaatkan oleh para produsen untuk memunculkan fenomina baru dalam dunia pemasaran berupa strategi pemasaran ramah lingkungan (green marketing).Kantin Amanah merupakan salah satu tempat makan yang ada di Pondok Pesantren Annuqayah yang menerapkan strategi green marketing. penelitian ini bertujuan untuk di jadiakan acuan bagi para usaha yang akan melakukan penerapan strategi green marketing yang bisa meminimalisir masalah lingkungan dari sampah yang ada. Metode penelitian yang digunakan adalah kualitatif. Dalam hal pengumpulan data yaitu dengan wawancara, observasi, dan dokumentasi. Hasil dari penelitian ini adalah strategi green marketing yang digunakan oleh kantin Amanah yaitu Green Packaging,, Deciding about Green Price, Applying “green” logistics, Changing the attitude towards waste,Being genuine, Educate your customer),Know your customer. setelah menerapkan strategi ini kantin amanah mengalami peningkatan terutama dalam keputusan pembelian dan kepedulian lingkungan. penerapan strategi green marketing di Kantin Amanah ini dapat terlaksana + 80% dan sesuai dengan ketentuan-ketentuan strategi green marketing.Kata Kunci : Green Marketing, Strategi Green Marketin

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28

Saha, Suvasis. "Marketing 4.0 in relevance to green marketing." TRANS Asian Journal of Marketing & Management Research 10, no. 5 (2021): 1–10. http://dx.doi.org/10.5958/2279-0667.2021.00028.6.

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29

Saha, Suvasis. "4C'S of green marketing." Asian Journal of Multidimensional Research 11, no. 6 (2022): 70–81. http://dx.doi.org/10.5958/2278-4853.2022.00148.3.

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30

D S, Raghavendra. "Concepts of Green Marketing." International Journal for Research in Applied Science and Engineering Technology 9, no. 12 (December 31, 2021): 1215–21. http://dx.doi.org/10.22214/ijraset.2021.39461.

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Abstract: Many countries are now understanding the harm that we humans have created to the mother Nature and hence Governments are planning to reduce pollutions by utilising these Green Products. Coming to India our Government has been a very active member who understands the importance and is already working on utilising these Green Products for examples utilisation of the Solar energy with the help of these Green Products. Nowadays the Individual organisations are also brining in the Green practises in their working. This process of exploring the green products is a continuous journey which will yield the results over a period of time and the results would be a healthy environment to our next generations. The outcome shows an inspirational demeanour of marketing proficient, towards green marketing. Keywords: Green Marketing, Concepts, Ecological Marketing,

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31

Sharma, Bed Nath. "Green Marketing and Environment." Janapriya Journal of Interdisciplinary Studies 7, no. 1 (December 31, 2018): 95–99. http://dx.doi.org/10.3126/jjis.v7i1.23055.

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Green revolution is protecting our earth, people and many more through a natural phenomenon in everyday life. Green marketing is a tool used by many companies in various industries to follow this trend. There have been a lot of literature review on green marketing over the years, here analysis of the aspects of green marketing on customer value addition, satisfaction, environmental safety, sustainable development, benefits to stakeholders, prospects are presented. This can be used by researchers who need to study green marketing on these issues.

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32

Sadiku, Matthew N. O., Chandra M. M. Kotteti, and Sarhan M. Musa. "GREEN MARKETING: A PRIMER." International Journal of Advances in Scientific Research and Engineering 4, no. 11 (2018): 17–20. http://dx.doi.org/10.31695/ijasre.2018.32932.

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33

Pugh, Mary, and Richard Fletcher. "Green International Wine Marketing." Australasian Marketing Journal (AMJ) 10, no. 3 (January 2002): 76–85. http://dx.doi.org/10.1016/s1441-3582(02)70159-6.

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34

Glaser, Peter S. "Green Power Marketing Claims." Electricity Journal 12, no. 6 (July 1999): 32–40. http://dx.doi.org/10.1016/s1040-6190(99)00047-0.

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35

Kangis, Peter. "Concerns about Green Marketing." International Journal of Wine Marketing 4, no. 2 (February 1992): 21–24. http://dx.doi.org/10.1108/eb008596.

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36

Ćalasan, Veljko, Rade Slavković, and Jelena Rajković. "Application of green tools in green marketing." Serbian Journal of Engineering Management 6, no. 1 (2021): 72–77. http://dx.doi.org/10.5937/sjem2101073c.

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Green marketing is a promotion of "green" or environmentally friendly products as a consumer base for the premium product. It implies the whole chain of a product's life cycle, prevention of releasing pollutants into the environment and their removal using phytoremediation as one of many tools. Increasing social care linked health well-being with sustainable environmental and economy. Therefore, increased number of eco-minded entrepreneurs includes green marketing. A strategic goal of corporations is to raise awareness through environmentally minded publication, eco-friendly retail, organic catering/promotion, eco-friendly landscaping, eco-consulting, etc. Thus, green tools, part of green marketing promote and educate about carbon emissions and pollution consumers daily activities produce and the impact those activities have on the final product. In the context of the changes in business, green marketing could be put in the framework of life cycle thinking. Taking into account waste as a final by product even in a lean manufacturing, LCA includes unavoidable pollutants or products as well as the remediation/phytoremediation to decrease harmful product impact.

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37

Gupta, Shivani, and Dr Priti Sharma. "Green marketing: Green activities influencing consumer’s perception." International Journal of Research in Finance and Management 5, no. 2 (July 1, 2022): 329–36. http://dx.doi.org/10.33545/26175754.2022.v5.i2d.270.

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38

Ehasan, Md Amimul. "Prospects of Green Marketing in Bangladesh: An Empirical Study on Green Marketing." Global Disclosure of Economics and Business 8, no. 2 (December 31, 2019): 121–34. http://dx.doi.org/10.18034/gdeb.v8i2.276.

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The awareness of environmental degradation has been a long time coming to Bangladesh. In recent years, environmental issues in Bangladesh have received much attention, reflecting rising public concern and awareness of environmental problems. Pressure groups have been campaigning vigorously for the environment and media reporting on environmental issues has increased dramatically. It has also moved up on the agenda in political decision making and numerous laws and regulations were enacted for the protection of environment. Moreover, through the earth summit in Rio de Janeiro in 1992 and its follow-up summits in Berlin in 1995 and in New York in 1997, environmentalists have set targets for international co-operation and action. The paper identifies the particular segments of green consumers and explores the problems and opportunities that the green marketing businesses have in Bangladesh. It also examines the present trends of green marketing in Bangladesh and describes the reason why companies should adopt it. Further, it deals with the future of green marketing and concludes by studying consumer perception regarding green products in Bangladesh and also the business firm’s perception analysis.

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39

Ehasan, Md Amimul. "Prospects of Green Marketing in Bangladesh: An Empirical Study on Green Marketing." Global Disclosure of Economics and Business 9, no. 1 (June 30, 2020): 25–38. http://dx.doi.org/10.18034/gdeb.v9i1.276.

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The awareness of environmental degradation has been a long time coming to Bangladesh. In recent years, environmental issues in Bangladesh have received much attention, reflecting rising public concern and awareness of environmental problems. Pressure groups have been campaigning vigorously for the environment and media reporting on environmental issues has increased dramatically. It has also moved up on the agenda in political decision making and numerous laws and regulations were enacted for the protection of environment. Moreover, through the earth summit in Rio de Janeiro in 1992 and its follow-up summits in Berlin in 1995 and in New York in 1997, environmentalists have set targets for international co-operation and action. The paper identifies the particular segments of green consumers and explores the problems and opportunities that the green marketing businesses have in Bangladesh. It also examines the present trends of green marketing in Bangladesh and describes the reason why companies should adopt it. Further, it deals with the future of green marketing and concludes by studying consumer perception regarding green products in Bangladesh and also the business firm’s perception analysis.

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40

Coleman, Linda Jane. "Marketing in Shades of Green or Color the Trend in Marketing-Green." Health Marketing Quarterly 11, no. 3-4 (August 9, 1994): 55–60. http://dx.doi.org/10.1300/j026v11n03_06.

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41

Dr. Kumari Soni and Dr. Shah Ali Adnan. "Green Marketing as New Marketing Trend in India." International Research Journal on Advanced Engineering and Management (IRJAEM) 2, no. 04 (April 23, 2024): 1162–71. http://dx.doi.org/10.47392/irjaem.2024.0154.

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The emergence of "Green Marketing" as a prominent trend in India reflects a growing societal and environmental consciousness, aligning business strategies with sustainable practices. This article delves into the dynamic landscape where companies are increasingly incorporating eco-friendly initiatives into their marketing strategies. The concept of Green Marketing goes beyond mere product promotion, emphasizing environmental responsibility and sustainable development. In India, a country grappling with environmental challenges, the shift towards Green Marketing is particularly significant. With consumers becoming more environmentally conscious, businesses are compelled to adopt eco-friendly practices to meet market demands. The article explores how companies are leveraging this trend to create a positive brand image, gain consumer trust, and tap into a growing market segment that prioritizes sustainability. Furthermore, the article examines the role of regulatory frameworks and government initiatives in promoting Green Marketing. The Indian government's push for environmental sustainability and clean energy has incentivized businesses to embrace eco-friendly practices. The article also sheds light on the challenges companies face in implementing Green Marketing strategies, such as increased production costs and the need for innovation in sustainable product development. The article underscores the transformative impact of Green Marketing on the Indian business landscape. It provides insights into how companies are navigating the shift towards sustainability, aligning their marketing efforts with environmental responsibility. As Green Marketing continues to gain momentum, it not only shapes consumer behavior but also contributes to a more sustainable and ecologically conscious business environment in India.

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42

Kumar, Dr Saurav. "Green Marketing in India: A Sustainable Prospective." International Journal of Trend in Scientific Research and Development Volume-2, Issue-4 (June 30, 2018): 931–39. http://dx.doi.org/10.31142/ijtsrd14123.

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43

Paramesswari, N. "Green Marketing - A Step Towards Sustainable Growth." International Journal of Trend in Scientific Research and Development Volume-2, Issue-4 (June 30, 2018): 2766–68. http://dx.doi.org/10.31142/ijtsrd14339.

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Shetty, Niyat, Pankaj Mochi, and Dilip Vahoniya. "Green Marketing: A Tool For Future Marketers." Paripex - Indian Journal Of Research 2, no. 1 (January 15, 2012): 41–43. http://dx.doi.org/10.15373/22501991/jan2013/43.

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Edeh, Mark Bekweri. "Green marketing as a marketing tool and consumer purchase behavior." Journal of Global Social Sciences 1, no. 3 (September 1, 2020): 37–54. http://dx.doi.org/10.31039/jgss.v1i3.77.

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The paper gives useful data for green marketers and producers of green products on the planet. This paper offers helpful guidelines for the government of the countries in the world government to form and formulate the green policies in nature, such as providing exceptional incentives to green products, manufacturers, enlightening the masses and encouraging the public to buy products with eco‐label. The purpose of this research is to determine the effects of green marketing tools on consumer's behavior towards purchasing. A critical audit of past works of literature was utilized in the study to distinguish critical success factors of green marketing as it impacts comprehensively on the purchase behavior of customers globally. Thus, giving solutions to existing problems within the company and how individuals can increase their interest in the idea of “Green Marketing” and "Going Green” respectively. A critical analysis of four successful green marketing tools from all around the world revealed four critical success factors. The study's result, which is a major critical success factor globally, reveals that the eco‐label and eco‐brand of products will positively show and impact significantly on their actual consumer purchase behavior.

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Yahya, Yahya. "PERAN GREEN MARKETING, GREEN BRAND IMAGE TERHADAP PURCHASE INTENTION DENGAN GREEN TRUST SEBAGAI VARIABEL INTERVENING." Jurnal Ilmiah Manajemen dan Bisnis (JIMBis) 1, no. 1 (April 30, 2022): 17–38. http://dx.doi.org/10.24034/jimbis.v1i1.5131.

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The concept of green marketing in the company as a form of attention to environmental damage issues. The company then developed to find the right marketing strategy in growing purchase intention. The bottled drinking water industry (AMDK) is one who develops green marketing. This study aims to analyze the effect of green marketing and green brand image on purchase intention through green trust, and to analyze the effect of green marketing, green brand image and green trust on purchase intention. This research uses a questionnaire measured by a Likert scale, find the sample using a non-probability method with a procedure by using purposive sampling. The total respondents in this study were 100 respondents who were consumers who had purchased Cleo bottled water. Data analysis method using partial least squares (PLS) analysis with SmartPLS software. The results reveal that green marketing and green brand image have an effect on purchase intention through green trust on Cleo bottled water products, green marketing and green trust have an effect on purchase intention on Cleo bottled water products, and green brand image has no significant effect on purchase intention on products. Cleo's AMDK.

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Alatas, Mehmet sahabettin. "Green Marketing and Green Product Perception among the Consumers in Turkey." Journal of Business 4, no. 2 (July 7, 2016): 5–15. http://dx.doi.org/10.31578/.v4i2.95.

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This article aims to give an overview of new, hot trending issue “Green Marketing”. This is an explanatory study which seeks to analyze the green marketing concept, to explore its scopes of application, and application ranges. In this study, various academic researches are reviewed and various approaches to the green marketing concept are analyzed. Basically, green marketing as a term, evolution of green marketing, its concept, green marketing issues, “green” marketing concept, differences between “green” marketers and “traditional” marketers, today’s green marketing and sustainability issues will be found in the article. Also a questionnaire is conducted with the participation of 748 subjects. The survey is conducted face to face.

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Nurhidayat, Prasetyo, Sonia Melati Indah, Ayu Vebiola, Sandri Atmanegara, Ana Nurhasanah, and Ade Octavia. "ECO-INNOVATIVE STRATEGIES: ENHANCING ENVIRONMENTAL AWARENESS AND SHAPING CONSUMER PREFERENCES THROUGH GREEN MARKETING." JOURNAL OF BUSINESS STUDIES AND MANGEMENT REVIEW 7, no. 1 (December 22, 2023): 127–31. http://dx.doi.org/10.22437/jbsmr.v7i1.29117.

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This study delves into the burgeoning field of green marketing and its pivotal role in shaping environmental awareness and influencing consumer preferences. Positioned within the realm of marketing management, this research sets the groundwork for developing hypotheses about the dynamics between green marketing and various dependent variables, aiming to guide future empirical investigations. Employing a qualitative descriptive approach, this research synthesizes insights from an extensive review of academic literature, utilizing resources such as Crossref, Google Scholar, and other esteemed academic platforms. The findings underscore two primary impacts of green marketing: (1) a significant influence on consumer environmental consciousness, and (2) a notable effect on consumer preferences. Beyond these key areas, the study identifies additional factors interplaying with green marketing. These include competitive advantage, environmental sustainability, brand image, Eco Labelling, and Eco Branding. These insights contribute to a more nuanced understanding of green marketing's multifaceted influence and highlight potential avenues for further research in the field.

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Srivastava, Shreya, and Yatish Joshi. "Translating green to “green”: VAHDAM India’s marketing channelisation." Emerald Emerging Markets Case Studies 13, no. 2 (July 13, 2023): 1–45. http://dx.doi.org/10.1108/eemcs-11-2022-0417.

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Complexity academic level The case is meant for teaching business management students at the Postgraduate and Executive levels. It can be incorporated in the marketing management, entrepreneurship and international business course curriculum. Synopsis Since its inception in 2015, VAHDAM India had carved a niche for itself in the Global Tea Industry in a span of just seven years. The 29-year-old Founder-CEO, Bala Sarda was the first to create India’s largest born-global direct-to-consumer (D2C) premium wellness brand by bridging the gap between demand and supply of the country’s finest teas and superfoods globally. The venture also became a poster child for sustainability by strengthening its green credentials over the course of time.Having attained profitability in FY21, VAHDAM now aims to become a ₹500 Cr. brand by FY24. To push the goal across the line, channelisation of marketing will take centre stage. The case highlights the management’s dilemma of using green marketing as the pivot for increasing its market share in the emerging economies and boosting revenue. The underscored opportunities and challenges have to be addressed so as to formulate a green marketing mix suitable for the emerging market scenario. Learning objectives Participants will develop an understanding about the evolving consumption landscape inclining towards eco-friendly wellness products and the relationship between green marketing mix, brand equity and its channelisation towards revenue generation. They will also get an overview of marketing challenges faced by a premium D2C wellness brand while entering an emerging market. The readers shall be able to analyse and suggest ideas for the formulation of an effective green marketing mix to meet the consumer expectations and achieve desired brand positioning. Supplementary materials Teaching notes are available for educators only. Subject code CSS 8: Marketing

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Hasnah Devina, Yunita, Roni Kastaman, and Efri Mardawati. "Green marketing strategy increases the effect of green knowledge on green purchase intention." Advances in Food Science, Sustainable Agriculture and Agroindustrial Engineering 5, no. 2 (December 31, 2022): 182–92. http://dx.doi.org/10.21776/ub.afssaae.2022.005.02.7.

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The main objective of this study was to determine the effect of green marketing as a mediating variable on increasing green knowledge variables on increasing consumer buying interest in eco-friendly products. Questionnaires were distributed to 110 Starbucks Coffee consumers in Bandung, which were analyzed by descriptive analysis to describe general characteristics of the respondents. The Structured Equation Model – Partial Least Square (SEM-PLS) analysis was also used to confirm the theory that there is an influence of green marketing variables as a mediating variable on increasing green knowledge on consumer buying interest in green products. The results showed that consumers of Starbucks Coffee in Bandung were dominated by women in their early adulthood who worked as private employees with moderate income. The implementation of the green marketing strategy by Starbucks is expected to maximize customer service in accordance with the description of consumer characteristics with the green marketing strategy implemented by Starbucks Coffee. The provision of green knowledge that affects the increase in consumer purchase intention of green products can be further improved positively and significantly through the application of green marketing strategies as a mediating variable.

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