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Dissertations / Theses on the topic 'Green Motivation'

Author: Grafiati

Published: 2 June 2025

Last updated: 31 July 2025

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1

Jin, Hui. "Motivation and behaviour in green consumerism : empirical evidence from China." Thesis, Northumbria University, 2016. http://nrl.northumbria.ac.uk/36138/.

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In light of an increasing demand for environmentally friendly and safe food products and the growing market for green products, there is a need for research that examines how Chinese consumers view and make decisions about buying green food products. Despite the growth in green consumerism, few studies have explored Chinese consumers’ green purchase intentions and real buying behaviour. The purpose of this study is to develop and test a conceptual model that explains the constructs that influence consumers’ real buying behaviour and intention to purchase green products. The data for this study

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Mouwafak, Ghassan Nadya. "Spelifiering och dess effekt på inre motivation till att källsortera : Hur topplistor, poäng, medaljer och streaks påverkar motivationen till att källsortera." Thesis, Linnéuniversitetet, Institutionen för datavetenskap och medieteknik (DM), 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-107048.

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Green gamification är en metod som på senare tid använts för att uppmuntra miljövänliga beteenden hos människor. I takt med att ökande avfallsmängder väntas bli ett allt större problem är det av relevans att hitta lösningar för att uppmuntra miljövänliga beteenden. Denna studie har utförts som ett bidrag till forskningsprojektet Samverkan för ett spelifierat miljöhus 2021-2022. Studien undersöker hur spelmekanismerna topplistor, poäng, medaljer och streaks påverkar användarnas inre motivation till att källsortera när de tävlar mot bostadsområden i deras närhet. Genom att jämföra användarnas in

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Retzak, Krump Amanda. "A data analysis of senior student truancy data for the Green Bay Area Public School District." Menomonie, WI : University of Wisconsin--Stout, 2005. http://www.uwstout.edu/lib/thesis/2005/2005retzakkrumpa.pdf.

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Khan, Muhammad Arif, and Sandra Larsson. "A Study of Factors That Influence Green Purchase." Thesis, Umeå universitet, Företagsekonomi, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-67840.

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Title: “A Study of Factors That Affect Green Purchase” Due to the environmental issues, green products have got more attention during the latest years and the availability of such products is increasing in many food stores. The appearance of eco-label assists the consumers in the store to buy eco-friendly products which are less harmful to the environment. Eco-labels which are frequently available in the food stores are; The Nordic eco-label (Svanen), Krav, The Euro Flower, MSC label (Marine stewardship council) and Bra Miljöval. Governments in some countries are supporting these labels to

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Oscanoa, Mery. "Is Clean Green? : A qualitative study of cleantech entrepreneurs' motives and goals." Thesis, Umeå universitet, Handelshögskolan vid Umeå universitet, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-39775.

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This paper focuses on companies within the cleantech industry (clean technology and its derivation “cleantech”) that have started up and produced clean techniques to the industrial world. The main purpose of this study is to contribute a better understanding of cleantech entrepreneurs’ motivations and influences to start up a cleantech company. This understanding, in turn, will provide regulatory agencies and society the key factors to stimulate cleantech entrepreneurial activity which take the environment and social problems into consideration. Thus, this study attempt to answer the following

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Olanipekun, Ayokunle Olubunmi. "Motivating project owners to increase their commitment towards improving the delivery performance of green building projects." Thesis, Queensland University of Technology, 2017. https://eprints.qut.edu.au/112501/1/Ayokunle%20Olubunmi_Olanipekun_Thesis.pdf.

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This study provides an empirical support of how project owners' motivation can lead to increase in their commitment towards improving the delivery performance of green building projects, with focus on the Australian construction industry. The self-determination theory of motivation is used to explain project owners' motivation, and the relationship with owner commitment was examined using the structural equation modelling technique. In doing so, strategies for improving the delivering performance of green building projects are proposed, with an important implication for the design and implemen

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Hultman, Linda, and Malin Olofsson. "Den gröna myten : En kommuns strategiska arbete mot hållbarhet, samarbetsanda och affärsmöjligheter." Thesis, Linnéuniversitetet, Institutionen för organisation och entreprenörskap (OE), 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-44727.

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Our aim is to create a greater understanding for how Växjö Municipality is working with their vision, strategy and brand, and also how it is perceived by the business sector. This understanding will help us to highlight success factors and pitfalls that exist in the creation, implementation, and maintenance of a municipality’s identity, image and profile to convince the business sector to follow. Methodology: We have been using an abductive and qualitative research-method in which semi-structured interviews have been the basis of our empirical material. We had interviews with three employees,

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Ackelid, Emma, and Gabriella Stenmark. "Konsumenters uppfattning av hållbarhetsmärkningar i dagligvaruhandeln : Hur köpbeslutet påverkas." Thesis, Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-64127.

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Hållbarhet är en stark faktor som påverkar både konsumenter och företag i växande utsträckning. Att medvetet konsumera i enlighet med hållbara riktlinjer ligger i många konsumenters intresse, och företag utvecklar kontinuerligt strategier för att bemöta konsumentbehov och höja sin försäljning. I takt med detta ökar utbudet av hållbart märkta produkter och hållbarhetsmärkningar. För konsumenter innebär detta större valmöjligheter men också eventuella svårigheter då hållbarhetsmärkningar ofta upplevs snarlika och svåra att förstå betydelsen bakom, vilket i sin tur kan ha en motverkande effekt på

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Adams, Emily. "Bringing John Green to Schools: Incorporating Young Adult Literature in a Secondary English Language Arts Classroom." Honors in the Major Thesis, University of Central Florida, 2014. http://digital.library.ucf.edu/cdm/ref/collection/ETH/id/1570.

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As educators and administrators continue to struggle with the low literacy proficiency rates in this country, a new genre of literature is making its way into the classroom. Young Adult Literature, such as the works of John Green, are becoming a more familiar sight inside the classroom. However, some parents, educators, and members of the school districts are not happy with this new trend. In the last year, alone, young adult books have been challenged hundreds of times in hopes of getting them removed from the classroom and library. I believe that these books need to stay in the schools, thou

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Nyquist, Sophia. ""Vi är ju en del av det hela liksom, vi tror att vi kan ställa oss på sidan om, men vi kan inte det." : En kvalitativ intervjustudie om anordnares upplevelse av att arbeta med lantbruksbaserade insatser." Thesis, Karlstads universitet, Institutionen för sociala och psykologiska studier (from 2013), 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-84351.

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Agriculture-based interventions fall under the umbrella of nature-based interventions, meaning social and care interventions such as rehabilitation, habilitation and daily activities in conjunction with animals and/or nature. The purpose of the study was to examine Grön Arena-organizers' experiences working in green care based on the questions of "what makes one choose to work in green care?" and "which factors encourage and inhibit organizer motivation in their work with green care?". During march of 2021, eight semistructured interviews were performed on the subject. The transcribed material

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Scherman, Michaela. "Införande av grön-IT : Genom TOEM framework - en kvalitativ studie." Thesis, Mittuniversitetet, Institutionen för data- och systemvetenskap, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:miun:diva-43190.

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The IT sector contributes to a large part of the world'semissions, for that reason it’s becoming more important toimplement green-IT within organizations. Theimplementation of green-IT in organizations is a complexprocess and the knowledge within the area is lacking. Tobroaden this research area this qualitative study has examinedfactors that affect the implementation of green-IT with analtered version of the TOE framework. With the frameworksfactors Technology, Organization, Environment andMotivation the study’s interview questions were designed andexamined on five interviewees. After a thema

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Simonsson, Filip, Azucar Eduardo Cuadra, and Johan Roos. "Motivational Factors and their Prioritization for GMP in Nordic SMEs." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-39849.

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Purpose - The subject of green management and its connection to motivational factors is relatively unexplored in existing literature, especially regarding SMEs in the Nordic Countries. The paper aims to investigate frequencies of motivational factors as SMEs present them, suggest the theoretical prioritization of motivational factors for green management practices, and factors impact on different levels of green management. The reason for this is to help SMEs to better understand what motivational factors to prioritize to further their green management development. Des

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Gheralis-Roussos, Eleni. "The motivation of English language teachers in Greek secondary schools." Thesis, University of Nottingham, 2003. http://eprints.nottingham.ac.uk/11245/.

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This thesis addresses a largely uncharted area within language motivation research, which is the motivation of teachers of English as a foreign language (EFL). A qualitative research approach was employed to identify and document different motivational influences affecting EFL teacher motivation. The method of analysis employed in our dataset, which consisted of a series of in-depth qualitative interviews with Greek state EFL and non-EFL teachers, followed the principles of grounded theory. Most of the findings coincided with insights from other teacher motivation studies; namely that the intr

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14

Latta, Marcia Sloan. "CHARACTERISTICS AND MOTIVATIONAL FACTORS OF MAJOR DONORS TO BOWLING GREEN STATE UNIVERSITY." Bowling Green State University / OhioLINK, 2010. http://rave.ohiolink.edu/etdc/view?acc_num=bgsu1288019153.

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Livingston, James Graham. "Imagery of psychological motivation in Apollonius Rhodius' Argonautica and early Greek poetry." Thesis, University of Edinburgh, 2015. http://hdl.handle.net/1842/25894.

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This thesis adopts a cognitive-phenomenological approach to Apollonius’ presentation of psychological imagery, thus eschewing the cultural-determinist assumptions that have tended to dominate Classical scholarship. To achieve this, I analyse relevant theories and results from the cognitive sciences (Theory of Mind, agency, gesture, conceptual metaphor), as well as perceived socio-literary influences from the post-Homeric tradition and the various advances (for example, medical) from contemporary Alexandria. This interdisciplinary methodology is then applied to the Argonautica in three large ca

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Holt, Timothy. "Fighting in the shadow of epic : the motivations of soldiers in early Greek lyric poetry." Thesis, University of Oxford, 2017. https://ora.ox.ac.uk/objects/uuid:0e705e39-2ba1-4ac0-9833-f4f6afb04af2.

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This thesis explores the theme of the motivation of soldiers in Greek lyric poetry while holding it up against the backdrop of epic. The motivation of soldiers expressed in lyric poetry depicts a complex system that demanded cohesion across various spheres in life. This system was designed to create and maintain social, communal, and political cohesion as well as cohesion in the ranks. The lyric poems reveal a mutually beneficial relationship between citizen and polis whereby the citizens were willing to fight and potentially die on behalf of the state, and in return they received prominence a

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Györgyfalvai, Lindgren Adam. "Motivations for Greener Living : Lessons from a South African Eco-Village." Thesis, Uppsala universitet, Statsvetenskapliga institutionen, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-279891.

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By means of a case study of a small, socially mixed, and ecologically oriented community in South Africa, known as the Lynedoch Eco-Village, this thesis sets out to identify motivations of people from different socio-economic backgrounds for joining such a community, and as a result live a more sustainable life. The case was studied during a minor field study (MFS) in the South African spring of 2015, during which sixteen eco-villagers were interviewed. The study discovers a wide range of motives reported by the respondents; some motives stemming from materialistic concerns and others being of

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Gilchrist, Jennifer, and Hannah Edgren. "Coming Clean : An exploratory study of sustainable consumption and clean label consumer motivations." Thesis, Internationella Handelshögskolan, Jönköping University, IHH, Företagsekonomi, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-49301.

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Background: The food industry has become one of the key actors in today’s sustainability equation. Consumers are becoming more conscious than ever before, putting more thought into ingredients and packaging. The number one trend of 2020 is clean label food, thus inviting for research within this specific field. Purpose: This thesis aims to investigate the role of sustainable consumption in clean label food purchasing. In addition, exploring why consumers purchase clean label food products. Method: This study follows a deductive interpretivist approach based on ten qualitative semi-struct

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Lay, Robert Warren. "COLLEGE STUDENTS’ MOTIVATIONS FOR PARTICIPATING IN HAZING RITUALS OF BLACK GREEK LETTER ORGANIZATION." Diss., Temple University Libraries, 2019. http://cdm16002.contentdm.oclc.org/cdm/ref/collection/p245801coll10/id/599531.

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Educational Leadership<br>Ed.D.<br>Hazing in collegiate settings, both Greek and non-Greek, damages educational institutions’ reputations and creates liability as they seek to maintain the safety of their students. This study examines hazing activities that take place during the initiation process of Black Greek Letter Organizations (BGLOs). Utilizing qualitative research, it provides insight into the motivations of undergraduates who participate in BGLO hazing initiation rituals. Using National Pan-Hellenic Council (NPHC) and Pennsylvania State Law definition of hazing, this study focuses on

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Von, Witt Simon. "Why do companies go green? A qualitative study of the motivations and contextual factors inducing sustainable responses." Thesis, Stellenbosch : University of Stellenbosch, 2011. http://hdl.handle.net/10019.1/6859.

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Thesis (MPhil)--University of Stellenbosch, 2011.<br>ENGLISH ABSTRACT: ‘Going green’ draws its origins from the ‘green’ in politics, which was first used as a party name by the German Greens (Die Grünen) in the late 1970s, which, although not the first green party, through media hype triggered the conception of a green movement in the early 1980s. This was voiced through green parties across the globe. Green is now seen as a buzzword and is often used as shorthand for discussing sustainability. It has since gained support leading to the gathering of more than 100 heads of state at the Ea

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Rizou, Phoebe. "Î©,Ï€Î±Î¹Ì„Î´ÎµÏ‚ Î•ÌÎ»Î»Î·Ì“Î½Ï‰Î½, Î¹Ì“ÌÏ„Îµ : motivation to learn Ancient Greek in Greek state education : focus on lack of motivation." Thesis, University of Leeds, 2006. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.438570.

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Schwemmer, Ashley. "Towards a new paradigm: motivating a shift in urban water management through a landscape architecture approach." Kansas State University, 2014. http://hdl.handle.net/2097/17760.

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Master of Landscape Architecture<br>Department of Landscape Architecture/Regional and Community Planning<br>Jason Brody<br>The way America thinks about and develops with water is not sustainable (Mouritz et. al. 2003). These thoughts and actions embody a paradigm that does not value ecological functions necessary to maintain water quality and quantity for future generations (Ahern et. al. 2010). Linear water infrastructure systems of collect, treat and convey lead to issues of flooding and contamination. These systems are reaching the end of their life span in American cities. Instead of repla

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Nogueira, João Rui Martins Mendes. "Motivações e barreiras à compra de veículos elétricos." Master's thesis, Instituto Superior de Economia e Gestão, 2016. http://hdl.handle.net/10400.5/15797.

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Mestrado em Marketing<br>A preocupação ambiental e a consciencialização de que os combustíveis fósseis não vão durar para sempre conduziram a grandes transformações no setor automóvel, nas últimas décadas. Primeiro com o aparecimento de veículos híbridos e agora com veículos totalmente amigos do ambiente, só movidos a eletricidade. Apesar do conhecimento geral da população sobre os perigos existentes para o meio ambiente, os recentes estudos afirmam que os consumidores frequentemente compram alternativas não sustentáveis. O objetivo desta dissertação foca-se nos veículos elétricos, analisand

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Nikolaou, Alexander. "Attitudes and motivation of Greek upper secondary school pupils for learning English as a foreign language." Thesis, University of Birmingham, 2004. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.540090.

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The purpose of this study was to investigate attitudes and motivation for learning English as a foreign language in Greek upper secondary schools (Lykeia) following Gardner’s socio-educational model. Attitudes, as operationalised in the socio-educational model, can be broken down into attitudes to learning foreign languages, attitudes to the language under investigation (English in this case), attitudes to the learning situation (the FL lesson and teacher), and attitudes to the target language community (The British and Americans in the context of this study). The major research question is ho

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Strauss, Oxelgren Emily, and Matilda Frisk. "Det är inte insatserna som är grejen.. : - en kvalitativ studie om behandlingsarbete med ungdomar i missbruk." Thesis, Linnéuniversitetet, Institutionen för pedagogik och lärande (PEL), 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-84564.

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Syftet med studien var att få kunskap om behandlare resonerar kring sitt arbete med ungdomar i ett drogmissbruk samt hur detta kan förstås som en pedagogisk praktik. Metodologiska utgångspunkten i studien utgick från en hermeneutisk kvalitativ ansats med halvstrukturerade intervjuer. Intervjuer genomfördes med fem olika behandlare på fyra HVB-hem på olika platser i Sverige. Med stöd av det relationella perspektivet har resultatet analyserats. Resultatet visade att respondenterna beskrev att de arbetade med relation, motivation och delaktighet samt att vara trygga och stabila vuxna till ungdoma

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Lucas, Beatriz Isabel Rosa. "Motivações e barreiras ao consumo de produtos verdes no sector alimentar por parte dos vários segmentos de consumidores." Master's thesis, Instituto Superior de Economia e Gestão, 2014. http://hdl.handle.net/10400.5/11455.

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Mestrado em Marketing<br>Devido a todos os problemas ambientais com que nos temos deparado, originados pelas incorretas ações do homem para com o ambiente, sentiu-se a necessidade de agir e procurar estratégias que possam ajudar o ambiente a sobreviver e a ser protegido. Uma das formas encontradas para esse efeito foi a oferta de produtos verdes por parte das empresas e consequentemente o consumo destes mesmos produtos. O objetivo desta dissertação é, desta forma, identificar quais são as motivações e barreiras ao consumo de produtos verdes no sector alimentar por parte dos vários segmentos d

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Kershaw, Christine. "Influencing Intergroup Behavior with Cultural Mindsets: The Role of Distrust, Greed, and the Norm of Group Interest." University of Dayton / OhioLINK, 2016. http://rave.ohiolink.edu/etdc/view?acc_num=dayton1470258364.

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Dufrene, Chantel. "COLLEGE DRINKING, GREEK AFFILIATION AND THE NEED TO FIT IN: AN ANALYSIS OF SOCIAL NORMS AND MOTIVATIONS ASSOCIATED WITH FRATERNI." Master's thesis, University of Central Florida, 2006. http://digital.library.ucf.edu/cdm/ref/collection/ETD/id/2735.

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This study proposes that members of Greek social organizations have higher rates of binge drinking as compared to other college students due to their greater acceptance of norms and motives that support binge drinking. The College Alcohol Study, a survey conducted by the Harvard School of Public Heath, was administered to 10, 904 university students. The survey measured various aspects of students' experiences at their respective universities including experiences with and perceptions of alcohol use. Logistic regression analysis was used to determine normative and motivational predictors of bi

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Smith, Daniel R. "Implicit personality and leadership in stressful and dangerous situations: a first step." Diss., Georgia Institute of Technology, 2012. http://hdl.handle.net/1853/43693.

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Leadership in stressful and dangerous situations is vitally important in terms of lives, property, and national strategic objectives. But our understanding of effective leadership in these and other contexts is limited. Part of the problem is that interactionist theoretical perspectives are not reflected in contemporary leadership thinking. In addition, the impact of individual differences on leadership is often misrepresented or hidden by linear correlations and regressions conducted on continuous scores. This study employed new, innovative, indirect conditional reasoning measures to assess t

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Pillas, Kyriacos Georgiou. "Motivational and attitudinal aspects of ethnic supplementary school attendance : application of Lisrel and Fishbein to a study of Greek supplementary schools in London." Thesis, University College London (University of London), 1992. http://discovery.ucl.ac.uk/10006569/.

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An examination of the motivational and attitudinal aspects of Greek supplementary school attendance in London provided data for a test of the Fishbein/Ajzen model of reasoned action. The study had two basic aims. First, to obtain urgently needed empirical data on the motivational and attitudinal aspects of supplementary school attendance and, second, to probe into the utility of the theory of reasoned action in explaining the attitudes and behaviour of pupils attending these schools. In achieving the first aim a questionnaire was administered to pupils attending Greek supplementary schools whi

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Seeck, Gustav Adolf. "Unaristotelische Untersuchungen zu Euripides ein motivanalytischer Kommentar zur "Alkestis" /." Heidelberg : C. Winter, 1985. http://catalog.hathitrust.org/api/volumes/oclc/14133668.html.

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Jonsson, Andreas, and Robert Hurtig. "Grön IT i en svensk kommun : Realiseringen, motivationsfaktorerna samt styrdokumentens roll." Thesis, Högskolan i Borås, Akademin för bibliotek, information, pedagogik och IT, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-12603.

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IT står för 2 % av det globala utsläppet av koldioxid vilket kan jämställas med utsläppet från flygindustrin. Trots det, och ihop med det externa tryck från samhället att arbeta mer hållbart, har majoriteten av Sveriges kommuner inte en strategi för hållbar IT. Existerande litteratur inom området är främst inriktad på kommersiella verksamheter vilket bidrar till att denna studie avser undersöka hur arbetet med grön IT förhåller sig i en svensk medelstor kommun som aktivt arbetar med grön IT. Tidigare litteratur menar även att den huvudsakliga motivationsfaktorn till att initiera arbetet med gr

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Kung, Ling-May, and 孔令玫. "The Relationship among Perceived Green Value, Green Consumer Motivation and Green Purchasing Intention: the Consumers of Handmade Soap." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/qmh3d6.

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碩士<br>國立高雄應用科技大學<br>企業管理系碩士在職專班<br>105<br>As reviewed the related literature, the research among consumers’ purchasing intention, perceived green value and the green consumption motivation is still rare. Also, the research of verification in the green consumer motivation mediating effects is rare. Hence, this study focused on the consumer purchasing intention of handmade soap. A questionnaire survey was conducted and data was collected from the 491 consumers. The results of the study were that the factor of safety and health needs in green consumption motives and quality and price value in per

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Dai, Ting-Yu, and 戴庭妤. "Don\'\'t want to be in vain：The Effects of Green Motivation, Green Message and Conformity on Green Behavior." Thesis, 2019. http://ndltd.ncl.edu.tw/cgi-bin/gs32/gsweb.cgi/login?o=dnclcdr&s=id=%22107NCHU5402018%22.&searchmode=basic.

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碩士<br>國立中興大學<br>行銷學系所<br>107<br>Nowadays, the importance of environmental sustainability issue has significantly increased for both the academic researchers and the practitioners. There is still a gap between attitudes and actual behaviors toward green actions or environmental protection. The central question in this study is how to boost actual green behaviors? This study proposes that the interplay effects of green motivation, green message and conformity on actual green behaviors. Also, this study argues that the underlying mechanism of perceived green contribution will mediate these effect

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Li, Fang-Yu, and 李芳瑀. "Exploring the influence of motivation and social norm on green attitude and green behavior intention." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/9hhq62.

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碩士<br>國立中興大學<br>生物產業管理研究所<br>106<br>The problem of global warming has received various concerns and discussions in recent years, and the phenomenon of the greenhouse effect has caused extreme disasters to emerge and brought many disasters, which also poses great threats to the people. Therefore, governments are more active in promoting energy conservation and carbon reduction activities, and encouraging people to buy green products and enjoy green living. This article explores the impact of consumer motivation and social norms on green product attitudes and purchase intentions. The sample of t

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Liu, Guan-Hui, and 劉冠輝. "Explore the key factors of hybrid cars green consumer motivation." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/ga52nf.

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碩士<br>逢甲大學<br>合作經濟學所<br>100<br>In the past 10 years, emission of carbon dioxide, or CO2, has increase by an average of 5.6% every year. In response to the ever degenerating environment, developing high-efficiency and low-emission environmental transportation methods, and promoting them with policy incentives, has been the primary task of the governments around the world. Currently available options include natural gas vehicle, electrical motor vehicle, fuel cell vehicle, flexible-fuel vehicle, solar vehicle, and HEV. Due to its matured technology, price advantage, and convenience of not req

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Lin, Tzu-Ling, and 林姿伶. "Environmental consciousness and green customer behavior: An examination of motivation crowding effect." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/47150023486851470147.

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碩士<br>國立高雄應用科技大學<br>商務經營研究所<br>100<br>全球環保意識的成長趨勢下，隨著近年來消費者意識抬頭綠色消費行為的產生，消費者對於企業環保策略實施在市場上接受度提高。企業內部經營之環保策略實施，除了內部營運策略節省企業經營成本，外部環保行銷策略也日漸受到消費者接受。對於環境意識下環境保護承諾提供附加的綠色態度及行為(e.g. Roberts, 1996b; Roberts and Bacon, 1997; Stern et al., 1993) 市場上延伸出綠色消費行為，消費者對於環境承諾採用值接的消費行為。誘因機制誘因排擠效果。本研究主要以環保意識對於綠色消費行為中產生之誘因排擠效果，而誘因排擠效果如何影響綠色消費行為。誘因機制採取兩種現金折扣與環保替代方案，研究與證實，社會科學下經濟誘因會造成綠色消費行為的排擠效果，環保替代方案相較於現金折扣方案有顯著影響。環保替代方案對於綠色消費行為造成誘因機制正向影響。根據研究調查證實其結果，並提出建義與相關研究限制。關鍵字：誘因排擠效果、環保意識、綠色消費行為

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Yu, Chien-Ping, and 尤千萍. "A Study on the Relationships among Environmental Protection Consciousness, Green Consumption Intention and Green Consumption Behavior: An Examination of Motivation Crowding Effect." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/jxyu36.

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碩士<br>台南應用科技大學<br>國際企業經營系碩士班<br>103<br>Issues on environment protection have become increasingly important and people nowadays are more concerned about the quality of life. Quality often matters more than quantity. This study empirically explores the relationships among environmental protection consciousness, green consumption intention and green consumption behavior. A questionnaire survey was conducted to fulfill this purpose using a sample of 381 effective questionnaires gathered from hotel guests at Tainan. The analyses of statistics such as independent-samples t test, one-way ANOVA, regre

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CHEN, PEI SHIN, and 陳佩欣. "A Study of Festival Motivation and Market Segmentation— A Case of Yi Lan Green Exposition." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/97597629223931807704.

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碩士<br>亞洲大學<br>國際企業學系碩士班<br>94<br>Festival has developed as a new trend of travel pattern. In most situations where festival visitors are heterogeneous, segmenting festival market and understanding their characteristics based on festival motivations will be a powerful marketing tool. The study use a factor analysis to identify the underlying dimensions of motivations for visitors attending the Yi-Lan Green Exposition and segment festival market using a cluster analysis based on delineated motivation factors. The study also explored any potential importance of motivation clusters and visitor typ

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Li-Ching, Kung, and 龔麗卿. "A Study on Involvement of Campers in Motivation, Green Behavior and Experience Value of Camping." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/snc798.

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碩士<br>景文科技大學<br>旅遊管理系觀光與餐旅管理碩士班<br>106<br>In view of the increasing importance of camping research topics, however, there is a relative lack of research on the motivations of tourists to participate in camping, and the relationship between green behavior and experience value. In view of this, this study aims to explore the motivations, green behaviors and experiences of tourists participating in camping. Value relationship. This study gathers the relevant literature on metamorphosis and conducts relevant research. For visitors in northern Taiwan, a total of 402 valid questionnaires were retrie

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(11022585), Bhavya Rathna Kota. "Investigation of GenerationZs' perception of Green Homes and Green Home Features." Thesis, 2021.

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In recent years, there has been an increase in environmental awareness in the United States leading to steady growth in environmentally conscious consumerism. These changes have come in response to issues such as the energy crisis, climate change, exponential population growth, and rapid urbanization. This fact is further supported by environmental campaigns and the green movement. Looking to the future of green home marketing, understanding the green consumer behavior of Generation Z (GenZ) is important for environmental and business reasons. The purpose of this research is to better un

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Huang, Hsiao-Chuan, and 黃小娟. "A Study on the Loading Motivation on Green Building Accommodation to wards Green Marketing Environmental Protoction Behavior & Perceived Value-Perceived Risk as a Moderator." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/69652295300132344953.

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碩士<br>國立彰化師範大學<br>企業管理學系國際企業經營管理<br>99<br>In recent years due to the change in economic environment and the concept of environmental protection, the traveling method of our people was transformed to natural experience from sightseeing. As a result, the operating method of home stay encounters major change. Therefore the green architecture home stay was born due to this. Not only the home stay operators improve the lodging environment and facilities and enhance the lodging quality service, they also establish house with good environmental protection functions. However, how the green architectur

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SUNG, TSUI-HUA, and 宋翠華. "A Study on the Involvement Motivation of Green Friendly Restaurant Proprietors in Kaohsiung and Consumer Behavior." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/5qjsdc.

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碩士<br>正修科技大學<br>經營管理研究所<br>104<br>The promotion of green restaurants in many countries started a few years ago. The United States started promoting green restaurants in 1990, Japan began promoting green lantern in 2005 and Canada started promoting green dining tables in 2007. In the past few years, Taiwan’s government and people also gradually started their promotion of green restaurants. Taiwan’s Environmental Protection Administration-approved green restaurants first started in 2007 and currently has 457 stores nationwide. After the store is reviewed, it will be considered a permanent store

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劉佳芝. "The research of administrators participate in Project Taiwan Green School --the motivation of promoting environmental education in the school." Thesis, 2001. http://ndltd.ncl.edu.tw/handle/90140204183453285876.

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碩士<br>國立臺灣師範大學<br>環境教育研究所<br>90<br>Abstract Project green school is a plan that to promote environmental education through schools from four aspects-- space of campus, policy, lifestyle and teaching. The purpose of green school project is to make environmental education (EE) in school practicable. School administrators are key people who guide to set school EE into action and to realize administrators’ motivation of promoting green school project is helpful for the promotion of the project. In this research, the multi-case studies are used as the research method. The app

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Hung, Pei-Chun, and 洪佩君. "The Understanding of the Visitor Recreational Motivation, Satisfaction and Green Environmental Identification-A Case Study of the HouFong Bikeway." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/u62xm7.

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碩士<br>亞洲大學<br>休閒與遊憩管理學系碩士在職專班<br>104<br>The research aimed to discuss the cycle visitors of bike trails and to explore relationships among recreation motivation, recreation satisfaction and green environmental identification in Taichung HouFong Bikeway. In addition, the purpose of the research was to analyze the difference between those three variables in different cyclists backgrounds and also to understand the relationship among the recreation motivation, recreation satisfaction and green environmental identification. The collected samples reached 402 cyclists who are over 18 years old in

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Shen, Ying-Pei, and 沈盈貝. "The Effect of Food Safety-Related Fear Appeals on Consumption Intentions at Green Restaurants: A Perspective of Protection Motivation." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/18387881204360024868.

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博士<br>大葉大學<br>管理學院博士班<br>103<br>Ongoing food scandals in Taiwan have driven consumer fears about food safety and have led to consumers seeking various means of protecting themselves. Therefore, this study employed protection motivation theory (PMT), which addresses fear appeals, to empirically investigate consumer perceived threats and efficacy regarding food safety issues. In addition, this study employed the theory of planned behavior (TPB) as a theoretical foundation to enable exploring the consumption intentions of consumers in green restaurants.This study investigated (a) the indirect eff

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LI, CHIEN-YU, and 李阡鈺. "Study on Ecotourism Motivation， Service Quality Cognition and Behavioral Intention-Taking the Green Tunnel of Sicao as an Example." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/pwvpe7.

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碩士<br>康寧大學<br>休閒管理研究所<br>107<br>The Sicao Green Tunnel is located in the international wetland of Taijiang National Park. It is rich in mangrove plants and contains a tunnel. Because of the mangroves, the plants form a tunnel. This tunnel is not only famous internationally, but also drives the local economy. Every year, it brings quite amazing economic benefits. Whenever it is a foreign or domestic holiday, the green tunnel is full of tourists. This study is to explore the relationships among the service quality perception of the green tunnel and the motivation of the ecotourism and the behavi

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LIU, JIAN-GUO, and 劉建國. "A Study on the Relationships among Tour Motivation, Experience Value and Revisit Iutention of Tourism Visting Gukeng Green Tunnel." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/3xzmks.

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Chi, Chia-Min, and 紀家民. "The effect of Product Placement in Tarvel Motivation and Information Search behavior:In Case of a Scene of Drama, “Green light School”." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/42937694490655645250.

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碩士<br>高雄餐旅學院<br>旅遊管理研究所<br>95<br>The internal travel person has increased in the past five years, but the daily average consumption reduces. The proportion that compatriots go on a tour on holidays will be 73.5% in 2005, it is the highest for the past five years, but travel person and expenditure combine and shoulder growing up. Under the dilution shown in whole industry resources and pressure which the competitor is entering constantly, the competition of recreation industry of the tour will be fiercer, the family property person will need more effective marketing tool to create travellers an

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CHAO, YAN-TANG, and 趙彥棠. "A Study on Leisure Farm Activity Participation Motivation, Experience Value and Satisfaction for the Church – Case in Green World Ecoiogical Farm." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/dcmww9.

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碩士<br>景文科技大學<br>旅遊管理系觀光與餐旅管理碩士班<br>106<br>The purpose of this study is to understand the differences between the different backgrounds of church members on activity participation motivation, experience value and satisfaction, the influence of activity participation motivation on experience value and the influence of activity participation motivation and experience value on satisfaction. The research method uses the questionnaire survey method and the sampling method uses the census, the object is the Taiwan Harmony Friends Church’s members, has visited the Green World Ecological Farm for the r

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