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Dissertations / Theses on the topic 'Green'

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1

Kalén, Stina. "GREENS FOR GREEN : A study on willingness to pay for green impure public goods." Thesis, Umeå universitet, Nationalekonomi, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-172924.

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Milvet, Karly R. "Green, Green, & Tender." Kent State University / OhioLINK, 2016. http://rave.ohiolink.edu/etdc/view?acc_num=kent1461168477.

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Battaglia, Marco <1997&gt. "Green Finance and Green Bubble." Master's Degree Thesis, Università Ca' Foscari Venezia, 2022. http://hdl.handle.net/10579/20965.

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Peinado, Gutiérrez David. "Green Distributed Antenna System (Green DAS)." Thesis, KTH, KTH Center för Trådlösa System, Wireless@kth, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-128174.

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Energy saving is an important factor which must be taken into account when planning a mobile distribution network. Distributed Antenna System (DAS) is a part of mobile distribution infrastructure which is used to extend the coverage of mobile base stations. DAS is a subject of the present study whose goal is to optimize DAS solutions for indoor and outdoor scenarios in terms of energy consumption while preserving the required Quality-of-Service (QoS). The project outdoor scenario is built on an example of a football stadium (Friends Arena in Stockholm) and the indoor scenario on an example of
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Ferrara, Erika <1994&gt. "Green Finance and Green Project Evaluation." Master's Degree Thesis, Università Ca' Foscari Venezia, 2020. http://hdl.handle.net/10579/17392.

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The growing threat of climate change has led to a strong interest in sustainability, environment and climate issues, especially as a result of the Paris agreement signed in 2015. The shift towards a more sustainable and climate resilient economy has led to the creation of a specific sector of finance: Green Finance. Although this sector is constantly evolving, there is still a long way to go to standardize and homogenize this field. The focus of this thesis is on Green Projects, which are medium-long term projects with environmental and climate objectives. The analysis concerns, in particular,
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Panawek, Kate Ryan. "Changing light green to deep green mainstreaming green building in Hamilton County/." Cincinnati, Ohio : University of Cincinnati, 2007. http://www.ohiolink.edu/etd/view.cgi?acc%5Fnum=ucin1179510733.

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Thesis (Master of Community Planning)--University of Cincinnati, 2007.<br>Title from electronic thesis title page (viewed July 13, 2007). Includes abstract. Keywords: Green Building; Sustainable Design; Green Development; Hamilton County; Housing Includes bibliographical references.
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PANAWEK, KATE RYAN. "CHANGING 'LIGHT' GREEN TO 'DEEP' GREEN: MAINSTREAMING GREEN BUILDING IN HAMILTON COUNTY." University of Cincinnati / OhioLINK, 2007. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1179510733.

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Garbarchuk, V. "From green economy to the green society." Thesis, Вид-во СумДУ, 2010. http://essuir.sumdu.edu.ua/handle/123456789/13004.

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Green, Alison E. "New Zealand migrants to Australia: social construction of migrant identity/Alison E. Green." Gold Coast, Australia : Bond University, 2006. http://epublications.bond.edu.au/theses/green.

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Thesis (PhD) -- Bond University, 2006.<br>"This thesis submitted to Bond University in fulfillment of the requirements for the degree of Doctor of Philosophy". Bibliography: pages 258-284. Also available via the World Wide Web.
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Brown, Stewart. "Managing golf greens : aligning golf green quality with resource inputs." Thesis, Anglia Ruskin University, 2017. http://arro.anglia.ac.uk/702278/.

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Golf course managers need to manage their facilities efficiently for both economic and qualitative reasons. Golf greens are the most significant area on the golf course for play, intensity of maintenance practice, and player judgement of quality. The gap in knowledge lies between measurement of golf green performance and operations efficiency. Performance measurement is the process of controlling management operations to achieve optimum resource input efficacy but in considering existing performance management systems it was found that none provided a definitive tool that could be used to moni
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Brown, Stewart. "Managing golf greens: aligning golf green quality with resource inputs." Thesis, Anglia Ruskin University, 2017. https://arro.anglia.ac.uk/id/eprint/702278/1/Brown_2017.pdf.

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Golf course managers need to manage their facilities efficiently for both economic and qualitative reasons. Golf greens are the most significant area on the golf course for play, intensity of maintenance practice, and player judgement of quality. The gap in knowledge lies between measurement of golf green performance and operations efficiency. Performance measurement is the process of controlling management operations to achieve optimum resource input efficacy but in considering existing performance management systems it was found that none provided a definitive tool that could be used to moni
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Puelma, Rodrigo, and Younas Negasi. "Indicating the Green : Defining and measuring Green IT." Thesis, Jönköping University, JIBS, Business Informatics, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-6744.

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<p><strong>Introduction</strong></p><p>In our Bachelor’s thesis we wrote about the advantages, risks, strategies and methods useful when working with Green IT. But there still were difficulties delimiting the field of Green IT. This was mostly because of the lack of previous research, unestablished definitions of the term Green IT as well as nonexistent methods to measure the accomplished work. Furthermore the recent changes in the environment, with escalating pressure from stakeholders with environmental concerns and increased costs of investments and maintenance, have forced IT-companies to
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Loewenberg, Estefania. "Green Marketing : An analysis of Green Marketing Campaigns." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-5429.

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This thesis presents the problem surrounding green marketing, which involves the lack of knowledge of green consumption by the consumer, and the threats of green washing from companies who present green marketing without achieving the green marketing criteria. An implementation of the green marketing theories in the cases of Patagonia and Klättermusen: green marketing five “I’s” and the green marketing three “C’s” was done in order to understand if the two companies fit the green marketing profile. This thesis aims to contribute to gain deeper knowledge from the outdoor consumer perspective on
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Stenbrink, Gommel Philip, and Peter Westerberg. "Developing green innovations within 4PLs : Pursuing green logistics." Thesis, Högskolan i Gävle, Avdelningen för Industriell utveckling, IT och Samhällsbyggnad, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-21826.

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Problem – Logistics services worldwide are not considered to be environmental sustainable because of their high emissions of greenhouse gasses (GHG) as well as its air, soil and water pollution. Since fourth party logistics providers (4PLs) manage the entire supply chain they can reduce their harmful environmental impact on a large scale through green logistics innovation., There are however difficulties for 4PLs to innovate in green logistics.  Purpose – This paper investigates how 4PLs generate and manage green logistics innovation. It also explores what drivers and barriers there are for de
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Чигрин, Олена Юріївна, Елена Юрьевна Чигрин, Olena Yuriivna Chyhryn, et al. "Green production and green competitiveness: linking between categories." Thesis, Economic Laboratory for Transition Research, 2020. https://essuir.sumdu.edu.ua/handle/123456789/81066.

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The current trends in modern enterprises development characterize by implementing green production and as a result, increasing the sustainable competitiveness. The goal of the article is to investigate the structural and functional environment of the formation and development the green production and green competitiveness, to provide the strategies for increasing sustainable competitiveness of enterprises. The authors using the methods of bibliometric analysis for determining vectors of perspective development of green production and green competitiveness. The main hypothesis of investigation
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Botetzagias, Iosif. "The environmental movement in Greece, 1973 to the present : an illusory social movement in a semi-peripheral country." Thesis, Keele University, 2001. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.252598.

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Rahm, Martin. "Green Propellants." Doctoral thesis, KTH, Fysikalisk kemi, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-25835.

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To enable future environmentally friendly access to space by means of solid rocket propulsion a viable replacement to the hazardous ammonium perchlorate oxidizer is needed. Ammonium dinitramide (ADN) is one of few such compounds currently known. Unfortunately compatibility issues with many polymer binder systems and unexplained solid-state behavior have thus far hampered the development of ADN-based propellants. Chapters one, two and three offer a general introduction to the thesis, and into relevant aspects of quantum chemistry and polymer chemistry. Chapter four of this thesis presents exten
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Miller, Lisa Cay. "Green ideas." Thesis, University of British Columbia, 2007. http://hdl.handle.net/2429/30955.

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Green Ideas is a work of approximately sixty minutes duration scored for two violins, viola, cello, double bass, electric guitar, piano, and drum kit. It presents musical portraits of some of the vocalizations made by infants in their first two years. Phonetic, prosaic, inflective, tonal, semantic, and interactional elements of early communication are abstracted and used for musical inspiration. The work employs varied degrees of composition and improvisation in its six sections, with each section focusing on a single component of early language emergence.<br>Arts, Faculty of<br>Music, Sc
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Sánchez, Alejandra, and Rolando Pasquel. "Green Snack." Tesis, Universidad de Chile, 2016. http://repositorio.uchile.cl/handle/2250/140886.

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Tesis para optar al grado de Magíster en Administración<br>Alejandra Sánchez [Parte I], Rolando Pasquel [Parte II]<br>La industria de alimentos, además de ser bastante amplia, está conformada por un mercado de tamaño muy atractivo; pero para participar en esta exitosamente las empresas deben ajustarse a las tendencias de consumo que van surgiendo, de manera que puedan llegar exitosamente al cliente final. Hoy en día estas tendencias muestran que para los próximos años las personas estarán más interesadas en productos que hagan sus vidas menos complicadas, que sean fáciles de consumir y que a
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Günther, Edeltraud, and Lilly Scheibe. "Green eBusiness." Saechsische Landesbibliothek- Staats- und Universitaetsbibliothek Dresden, 2004. http://nbn-resolving.de/urn:nbn:de:swb:14-1081846343187-80287.

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Ziel des Projekts Green eBusiness ist es, auf der einen Seite bestehende Hemmnisse für umweltfreundliche Beschaffung in Unternehmen zu ergründen und auf der anderen Seite daraus Anforderungen an eBusiness Konzeptionen abzuleiten, die diese erfüllen müssen, um solche Hemmnisse abzubauen bzw. deren Entstehung zu vermeiden. Daher wird ein Modell zur Identifikation und Bewertung bestehender Hemmnisse im Beschaffungsprozess von Unternehmen entwickelt, das die Gründe der bisherigen Marktdurchdringung umweltfreundlicher Produkte und Dienstleistungen erklären soll. Hierzu wird die im Rahmen des abgesc
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Johnson, Eriksson Christian. "Green Housing." Thesis, KTH, Arkitektur, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-146593.

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The Building is a combination of a green house and multi familyhousing building. The building´s courtyard is transformed in to a winter garden and creates an climate controlled environment with exotic vegitation blooming all year around. The courtyard is working as an extra livingroom with nice public walks in different levels were people can relax, exercise and socialise. The heat generated from the winter garden can be reused and recycled in to the floor slabs. It can also be deposited into the ground under the garden creating a climate smart heating system. One important aspect when drawin
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Söderström, Elias, and Regnström Alfred Larsson. "Green bonds." Thesis, KTH, Fastigheter och byggande, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-152603.

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The Green Bond market in Sweden is still relatively new and the first companies to issue these new financial products in Sweden were companies on the real estate market. The purpose of this thesis is to examine the characteristic that makes a Green Bond different to other Bonds and to understand why this product is of interest to investors and issuers. Furthermore we try to estimate the future for this financial product. This descriptive study on Green Bonds at the real estate market derives from economic theories on capital structure, Greenwashing, CSR, environmental certification of buildin
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Flores, Calampa Verónica Melissa, Gálvez Claudia Alessandra Jerí, Farfán Norma Elena Solis, and Rojas Daniela Mercedes Sotelo. "Green House." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2018. http://hdl.handle.net/10757/625620.

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El presente proyecto se ha llevado a cabo con la finalidad de ofrecer un producto que brinde una experiencia con la naturaleza agradable y entretenida. El kit de siembra, será un producto diferenciado que incentive al consumo de alimentos orgánicos y saludables, aprenderán a cosechar y cultivar en casa. Es una nueva opción para las empresas que desean mejorar la imagen corporativa en el rubro ecológico. El plan de marketing, se enfoca principalmente en utilizar una estrategia de marketing B2C mediante ferias y ventas online para particulares atendiendo una necesidad no cubierta. El segundo s
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Bradshaw, William B. II. "Buying green." Thesis, Massachusetts Institute of Technology, 2006. http://hdl.handle.net/1721.1/58665.

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Thesis (M.C.P.)--Massachusetts Institute of Technology, Dept. of Urban Studies and Planning; and, (S.M. in Real Estate Development)--Massachusetts Institute of Technology, Dept. of Urban Studies and Planning, Center for Real Estate, 2006.<br>This electronic version was submitted by the student author. The certified thesis is available in the Institute Archives and Special Collections.<br>Includes bibliographical references (p. 79-83).<br>Green development has received much attention over the past decade, with the greatest interest coming from designers. However, the development and investment
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Sarraipa, Rita Poças. "Green eye." Master's thesis, Universidade de Lisboa, Faculdade de Arquitetura, 2019. http://hdl.handle.net/10400.5/18408.

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Dissertação de Mestrado em Design, com a especialização em Comunicação apresentada na Faculdade de Arquitetura da Universidade de Lisboa para obtenção do grau de Mestre.<br>Atualmente, metade da população mundial (55%) habita em centros urbanos, em 2050 estima-se que aumente para dois terços (68%). Estes espaços ocupam apenas 3% da superfície do planeta, mas consomem 75% dos recursos naturais. Em 2016 entrou em vigor a resolução da Organização das Nações Unidas (onu) intitulada “Transforming our world: the 2030 Agenda for Sustainable Development”, como base para um plano de ação para as pessoa
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Shynkarenko, O. "Green economy." Thesis, Sumy State University, 2016. http://essuir.sumdu.edu.ua/handle/123456789/45911.

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A number of financial problems, problems with product management, fuel and climate have happened recently in the world. In the last few decades 60% of the world's ecosystems have suffered degradation, emissions of carbon dioxide reached 40%, there is a significant shortage of water resources, a billion people are hungry and two billion people live on less than $ 2 a day.
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Sauer, Amanda. "Invisible Green." VCU Scholars Compass, 2007. http://scholarscompass.vcu.edu/etd/1387.

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How is nature conceived today, a generation into the environmental movement? Many contemporary artists grapple with how to reconcile our inheritance of both a precarious natural world and the culture that created it. My work investigates the subtle intricacies of our relationship with nature. I use photography to develop a way of seeing that points to the often-unnoticed nature in front of us. In particular, my work recognizes and re-imagines nature's deep connections in the context of our ecologically changed world.
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Imad, Fadel. "Green Relationship." VCU Scholars Compass, 2014. http://scholarscompass.vcu.edu/etd/3465.

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Green Relationship is a design solution attempting to raise awareness toward the environment and reduce consumerism. Waste generation and pollution have become major concerns of many governments, municipalities, organizations and individuals around the world since they are affecting human wellbeing and the environment. As an MFA student with VCUQatar, I chose to use design to contribute in protecting the environment hoping to make a difference in life. The thesis includes a research and a design component. The research explores the recycling programs and facilities in Qatar, the governmental a
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Kymlová, Šárka. "Green marketing." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-11042.

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The thesis acquaints readers with the basic ideas of a new trend in marketing -- green marketing. It points out its particularities, historical evolution and potential application, including warning about common mistakes. The thesis aspires to bring an overview of the topic.
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Gallagher, Frank Woolsey. "Green thunderstorms /." Full-text version available from OU Domain via ProQuest Digital Dissertations, 1997.

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Grometto, Matteo. "Green-Housing." Thesis, KTH, Arkitektur, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-223557.

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My thesis project investigates the potential behind the integration of agricultural practices and living spaces. Combining advanced urban farming methods embedded in a residential context allows for the symbiosis of a typically urban lifestyle with highly efficient food production. The use ol building materials fully derived from renewable sources aims to apply concepts of circular economy in order to find an effective solution to the currently unsustainable building industry, still oriented towards traditional materials.
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Maluquish, Hoyos María Ely, Fuentes Sayda Yvette Gasco, Cuneo Karina Gisella Ugarte, and Luque Luis Tapia. "Green Smoothie." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2018. http://hdl.handle.net/10757/624819.

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La presente investigación sustenta la viabilidad del Proyecto Empresarial Green Smoothie que ha identificado un atractivo modelo de negocio basado en la elaboración y comercialización de jugos batidos denominados Smoothies, los cuáles constan de frutas, verduras, hielo y sus complementos, tales como: yogurt griego, leche de almendras, entre otros. Las combinaciones fueron elaboradas de acuerdo a las preferencias del consumidor peruano y validadas por un nutricionista especializado. De acuerdo a la tendencia actual, en Green Smoothie nos preocupamos por el bienestar, la comida sana, la valoriz
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Braun, Jan Raphael Reuter. "Green branding." Florianópolis, SC, 2008. http://repositorio.ufsc.br/xmlui/handle/123456789/91063.

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Dissertação (mestrado) - Universidade Federal de Santa Catarina, Centro de Comunicação e Expressão. Programa de Pós-Graduação em Design e Expressão Gráfica.<br>Made available in DSpace on 2012-10-23T18:25:00Z (GMT). No. of bitstreams: 1 262180.pdf: 1662683 bytes, checksum: 1f5b987f5326d87d6c26d4b0bb2d3dee (MD5)<br>Principalmente a partir dos anos noventa, as discussões ligadas às questões ambientais provocaram um crescimento acentuado no número de entidades voltadas para esta temática (ONGs, projetos, programas, comissões, comitês etc.). Porém, este incremento também contribuiu para agravar a
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Zhang, Panpan, and 張盼盼. "Green home way Chenggong new town green way design." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2014. http://hdl.handle.net/10722/207149.

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With the rapid urbanization process around the world, especially in China, the new town planning seems like a wise choice to handle the urgent demands from increasing urban population and economic growth. But China stepped into an incredible new towns growth, the massive and rapid development of new town result in hundreds of empty and ghost towns. As the developing pace of the new town plan the situation will be worse and worse. I have study 8 most famous empty town and chose Chenggong as the designing site. The government was played a great expectation on Chenggong new town. However lookin
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Ус, Яна Олександрівна, Яна Александровна Ус, Yana Oleksandrivna Us, et al. "The link between green consciousness and green brand development." Thesis, Riga Technical University, 2020. https://essuir.sumdu.edu.ua/handle/123456789/81068.

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This paper summarizes the arguments and counterarguments within the scientific discussion on the linking between green consciousness among society and green brand development in the view of its competitiveness. Given that, the environmentally-friendly demand growth allows considering the green brand positioning as a strong competitive advantage in providing green development and strengthening company competitiveness. According to the open statistical data, in 2015, the global environmental footprint increased by more than 30% compared to 2000. Consequently, the rushing negative climate change
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Coombs, Kanistha C. "The Indoor Environment of Green versus Non-Green Buildings." University of Cincinnati / OhioLINK, 2015. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1447070716.

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Johansson, Emma. "Build it green : To create entry barriers with green marketing." Thesis, Linnéuniversitetet, Ekonomihögskolan, ELNU, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-12174.

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Master thesis in marketing, 15 credits, School of business and economics, Linnaeus University, Växjö, 4FE02E, spring 2011 Author: Emma Johansson Tutor: Åsa Devine Title: Build it green – To create entry barriers with green marketing Background: In the beginning of the 21st century sustainability have become of higher importance for companies. One tool to manage sustainability is green marketing; an approach through which companies can gain competitive advantage. But is it possible to influence the market structure by using green marketing and is it possible to make it difficult for new actors
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El, Azzi Charles, and Roozbeh Izadi. "Green Room: A Giant Leap in Development of Green Datacenters." Thesis, KTH, Energiteknik, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-91196.

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In a world that is slipping towards a global energy crisis as a result of a heavy dependence on depleting fossil-based fuels, investment in projects that promote energy efficiency will have a strong return on investment not only economically but also socially &amp; environmentally. Firms will directly save significant amounts of money on their energy bills and besides, contribute to slowing down the environmental degradation &amp; global warming by diminishing their carbon footprint. In the global contest to achieve high levels of energy efficiency, IT sector is no exception and telecommunicat
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Casquilho, Marta. "Green light for green energy: Growth in spite of crisis." Master's thesis, NSBE - UNL, 2009. http://hdl.handle.net/10362/9699.

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Albertyn, Kim Ashley. "Public libraries going green: environmental sustainability and green information literacy." University of Western Cape, 2020. http://hdl.handle.net/11394/7937.

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Masters of Art<br>There is a great demand for human beings all over the world to live in a more green way, due to the earth’s natural resource scarcity and other environmental issues such as climate change, pollution, emission of greenhouse gases, global warming and depletion of the ozone layer. Librarians, especially public librarians, are seen as the facilitators of access to information. Public librarians are thus in a position to create awareness of the importance of green living and to educate the general public on how to live green.
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Lundin, Linnéa. "GREEN SKEPTICISM : How green intentions can lead to brown choices." Thesis, Luleå tekniska universitet, Institutionen för ekonomi, teknik, konst och samhälle, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-85606.

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Although much is known about the conscious consumer, very little is known about green advertising. Given the growing attention placed on environmental issues and the heavy reliance of the consuming public on mass media, the dire lack of credibility in green advertising is in a shocking state. In fact, there has been a pronounced increase in green messages in advertising since the 1960s. This increase in green messages does not inherentlymean that there is a favorable consumer brand attitude formation. Instead, consumers have become increasingly skeptical of the environmental claims made by som
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Yang, Chia-Chen, and 楊佳蓁. "Green Brand Image, Green Trust And Green Purchase Intention." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/36352386399033378632.

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碩士<br>中國文化大學<br>國際企業管理學系<br>100<br>This study on the consumer to disseminate the questionnaire to collect quantitative data through SPSS statistical software analysis for household appliances (such as: re-frigerators, air conditioners, washing machines) and other government-approved envi-ronmental protection and energy saving mark products, explore the green brand image , the relationship between green credentials, and green purchase intention and found that, if the company has a positive green brand image will indeed be a positive influence consumers 'green credentials further affect consumer
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Lo, Chih-Han, and 羅稚涵. "The Effect of Green Market Orientation, Green Marketing Capability and Green Innovativeness on Corporation’s Green Innovation Performances." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/43352000624222283030.

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碩士<br>國立中興大學<br>企業管理學系所<br>104<br>In recent decades, firms create environmental problems during their production, environmentalists began to exert pressure on business to minimize the environmental pollution in the production of goods and services that have required managers to improve their firms’ environmental performance. Based on Hart (1995) nature resource based view, dentifying and preventing environmental risks also allows firms to find new ways to cut operational costs, reduce consumption, re-use products and materials, or differentiate their image from that of their competitors. Howev
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Knap, Laura Marianne. "Green." Thesis, 2013. http://hdl.handle.net/10012/7682.

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We insist upon “green space”, but the term’s vague cast brings little into focus. In this thesis I search out what it is that we look for in green space. I consider some ways, within our North American context, that we interact with it, represent it, speak about it and write about it. Drawing together evidence from a diverse range of sources in myth and mapping, poetry, classical philosophy, feminist theory, language, and personal experience, I find enigmatic but persistent geometries of desire binding us to the notion of green space. These desires for green space manifest themselves in relat
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Chiang, Po-Hua, and 江柏樺. "The Green Disclosure of Green Bond IssuersA qualitative study of green bonds." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/10877153467768105287.

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碩士<br>國立臺灣大學<br>企業管理碩士專班<br>104<br>Climate change has become an important topic around the world. Governments and organizations have called the attention of the public and taken actions to mitigate or adapt climate change. One approach of mitigating or adapting the climate change is to direct capital to projects or activities that have positive impact to the environment. By infusing financial capital to such projects or activities, money will be invested on projects or activities that benefit the environment rather than maximize the economic value without considering the environmental impact
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Chou, Ting-Yi, and 周廷奕. "Purchase intention in green shipping service-The effects of green perceived value, green perceived risk and green trust." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/59nn86.

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碩士<br>國立臺灣海洋大學<br>航運管理學系<br>105<br>The purpose of this study was to establish green marketing shipping explore the influence of green architecture green perceived value and perceived risk on purchase intention and explore the green trust mediating role as intermediary variables. Research framework can be divided into four variables, namely green perceived value, green perceived risk, green trust and green purchase intention, thereby integrating model to explore the willingness to buy green shipping strengthenly. And the use of structural equation model to test hypotheses, investigate the effec
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Yuan-Han, Hsiang, and 相元翰. "Analysis of green purchasing under green marketing." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/52jcf5.

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碩士<br>國立交通大學<br>交通運輸研究所<br>96<br>“Green” has been a trend for several years. Many countries have issued regulations to control the impact caused by consumers and companies. Nowadays, not only government but also consumers have more and more awareness about environment. Thus, green consumption and green marketing are gradually prevailed among business area. But performance of green market is still disappointing. Previous researches concentrate on analyzing the psychological effect on green consumption. But the consumers` requirements of product attributes still need to be satisfied. Thus we com
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Lee, Ying-Pu, and 李盈蒲. "The Influences of Green Leadership and Green Corporate Culture on Green Organization Behavior." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/93321164450360606829.

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碩士<br>國立中山大學<br>國際經營管理碩士班<br>99<br>Recently, to reduce carbon emissions this kind of green environmental issues has become a global trend, companies comply with this trend and gradually proceed with the greening of business to achieve sustainable management of the reform objectives. Therefore, no matter it is the beginning of the plot to take social responsibility, or simply to obtain business opportunities, companies should carry out environmental management, the greening of business of the action. Green leadership and green culture are important foundations for developing green organiz
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ZHU, YING-JING, and 朱映菁. "The Relationships Between Green Practice and Customers’ Green Desire for Green-Friendly Cafes." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/99n9un.

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碩士<br>輔仁大學<br>餐旅管理學系碩士班<br>107<br>Issues related to green concepts in the hospitality industry are receiving increasing attention, but research related to green practices is still limited. Therefore, based on cognitive-emotion-behavioral theory, this study aims to explore the relationship between green practice, customer green perceived value, place attachment and green desire, and further explore the possible moderating effect of the new environmental paradigm on the relationship between green practice and green perceived value. A purposive sampling method was used to collect data from the cu
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Lai, Pi-Yu, and 賴碧玉. "The influence of green wash on the green reputation: The mediation effects of green satisfaction and green perceived value." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/aw79sb.

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碩士<br>國立臺北大學<br>企業管理學系<br>103<br>This paper explores the influence of greenwash on green reputation and discussing the mediation roles of green satisfaction and green perceived value. The results show that greenwash is negatively affected green reputation. Therefore, this study suggests that companies must reduce their greenwash behaviors to enhance their company’s green reputation. In addition, this study finds out that green reputation mediate the positive relationship between green satisfaction and green perceived value. The results also demonstrate that greenwash is negatively affect green
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