Relevant bibliographies by topics / Greenwashing

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Greenwashing'

Author: Grafiati
Published: 4 June 2021
Last updated: 25 July 2025

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Journal articles on the topic "Greenwashing"

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Bouchareb, Nasser. "From greenwashing to green marketing – an approach to change consumer behaviour towards environmental issues in emerging countries." Economic and Regional Studies / Studia Ekonomiczne i Regionalne 17, no. 3 (2024): 549–56. http://dx.doi.org/10.2478/ers-2024-0030.

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Abstract This study proposes greenwashing as a paradigm for altering consumer attitudes toward environmental challenges in emerging countries. This technique uses greenwashing as a planned obsolescence strategy to shift consumer attitudes toward environmental issues and eventually transition to a true green marketing approach. Despite the adverse perceptions connected with greenwashing, the study contends that it can play an important role in raising awareness about environmental concerns and promoting more responsible behaviour. It is important to be aware that greenwashing should not be cons
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Isensee, Till, and Sonja Bähr. "Greenwashing im Greenwashing!" packREPORT 55, no. 1 (2023): 10. http://dx.doi.org/10.51202/0342-3743-2023-1-010.

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Wer denkt, dass Nachhaltigkeit bedeutet, sich ein großes Label mit „Klimaneutral“ oder der Steigerungsform „Klimaneutralisiert“ auf die Verpackung zu kleben liegt falsch! Und das wurde endlich auch von einem Gericht präzise beurteilt. Und nicht nur das.
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Hossain, Muhammed Zakir, Sahib Hossain, and Umma Nusrat Urme. "The Impact of Greenwashing on Consumer Trust and Brand Loyalty: The Moderating Role of Industry Type." European Journal of Innovative Studies and Sustainability 1, no. 3 (2025): 121–33. https://doi.org/10.59324/ejiss.2025.1(3).10.

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This research investigates the influence of greenwashing on consumer trust and brand loyalty, emphasizing the variations of these relationships across diverse industries. A quantitative methodology was employed to gather data from 300 participants through a survey to assess perceptions of greenwashing, consumer trust, and brand loyalty within the food, fashion, and hospitality industries. Structural Equation Modeling (SEM) was utilized to evaluate the proposed hypotheses, revealing that greenwashing has a significant negative impact on both consumer trust (β = -0.68) and brand loyalty (β = -0.
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Benjak, Jelena. "Kako izbjeći upadanje u zamku Greenwashinga." Et2er 6, no. 2 (2024): 161–69. https://doi.org/10.70077/et2er.6.2.21.

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U današnje vrijeme ubrzanog tehnološkog napretka, informacije kolaju nevjerojatnom brzinom, pružajući niz prednosti, ali i zamki koje je nužno osvijestiti. Zbog velike količine dostupnih i distribuiranih informacija, javnosti vrlo često nemaju vremena provjeriti njihovu istinitost i zbog toga je informacije moguće lako zloupotrijebiti te niz neistina prikazati istinitima. Ovim radom problematizira se paradigma sveprisutnosti informacija te se kroz rad razmatraju i ispituju nedostaci na primjeru Greenwashinga koji je danas sve prisutniji, što kroz komunikaciju velikih kompanija, kao i mikro pod
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Alyahia, Mansour, Alaa M. S. Azazz, Sameh Fayyad, Ibrahim A. Elshaer, and Abuelkassem A. A. Mohammad. "Greenwashing Behavior in Hotels Industry: The Role of Green Transparency and Green Authenticity." Sustainability 16, no. 3 (2024): 1050. http://dx.doi.org/10.3390/su16031050.

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Greenwashing has become a pervasive phenomenon in the tourism and hospitality sector, posing significant challenges and potential reputational damage to green hotels. Despite its prevalence, research on mitigating greenwashing’s influence on guest trust and behavior remains limited. This study addresses this gap by investigating the moderating roles of green authenticity (GA) and green transparency (GTR) in the relationship between greenwashing and guest green trust (GT), ultimately influencing patronage intentions (PI) towards green hotels. Employing a quantitative approach, the study utilize
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Swestiana, Anggita, Hendrie Adji Kusworo, and Chafid Fandeli. "Greenwashing or Greenhushing?: A Quasi-Experiment to Correlate Green Behaviour and Tourist’s Level of Trust Toward Communication Strategies in Volunteer Tourism’s Website." Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan 6, no. 1 (2022): 53–66. http://dx.doi.org/10.34013/jk.v6i1.348.

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Volunteer Tourism (VT) is introduced as a form of tourism that gives benefits for both tourists and locals. Even though it has a sustainable goal, VT undergoes the greenwashing’s claim because of its marketing strategies. Moreover, the long-term effect of this phenomenon causes distrust among tourists and postpones the development of sustainable tourism products. This research offers greenhushing as an alternative strategy for under-developed VT’s operator which cannot implement a vocal green strategy. In this research, greenwashing and greenhushing strategies are tested and correlated with th
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Dumont, Pascal. "Greenwashing." Revue Possibles 36, no. 4 (2023): 78–81. http://dx.doi.org/10.62212/revuepossibles.v36i4.671.

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Dumont, Pascal. "Greenwashing." Revue Possibles 36, no. 4 (2023): 130–34. http://dx.doi.org/10.62212/revuepossibles.v36i4.672.

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Ślażyńska-Kluczek, Dorota. "Analiza greenwashingu w kontekście emisji długu zrównoważonego." Przegląd Prawno-Ekonomiczny, no. 3 (September 28, 2023): 81–100. http://dx.doi.org/10.31743/ppe.16212.

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Celem opracowania jest analiza greenwashingu w kontekście emisji długu zrównoważonego. Przedstawiono pojęcie greenwashingu, wskazano na zielone obligacje, obligacje zrównoważone oraz obligacje powiązane ze zrównoważonym rozwojem jako narzędzie finansowania, a następnie dokonano zestawienia przykładowych jednostek, które deklarując wypełnianie celów środowiskowych i ogłaszając, że korzystają ze zrównoważonego finansowania, w rzeczywistości stosują greenwashing. Postawiono następującą hipotezę: emisja długu zrównoważonego może być wykorzystana w celu podania nieprawdziwych informacji na temat pr
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Nadanyiova, Margareta, and Jana Kliestikova. "Green Marketing vs. Greenwashing. How to protect against Negative Impact of Greenwashing?" GATR Journal of Management and Marketing Review (JMMR) Vol.2(1) Jan-Mar 2017 2, no. 1 (2017): 53–58. http://dx.doi.org/10.35609/jmmr.2017.2.1(8).

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Objective - – Following paper deals with the essence of green marketing, green consumers and green strategies. It also defines greenwashing, different types of greenwashing, the seven sins of greenwashing, greenwashing index and negative impact of greenwashing. Based on this are outlined measures to protect against negative impact of greenwashing. Methodology/Technique - The study carried out with reviewing literature. Findings – The ways to avert the negative impacts of greenwashing includes: increasing awareness through media and education, elimination of greenwashing by companies, inclusion
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Dissertations / Theses on the topic "Greenwashing"

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Envall, Ebba, and Kimberley Hagander. "Wash away greenwashing : Retorisk analys av kriskommunikation vid anklagelser av greenwashing." Thesis, Jönköping University, HLK, Medie- och kommunikationsvetenskap, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-52345.

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The study ”Wash away greenwashing” aims to analyze crisis communication caused byaccusations of greenwashing and whether the accused organizations succeed in repairing their image. Greenwashing is when an organization is trying to portray themselves as more environmentally friendly than they actually are. The chosen organizations are Sveaskog, Preem and Svenskt Flyg, who have been accused of greenwashing and won the annual anti- prize which is voted forward by the swedish environmental organization Jordens Vänner. The study conducts a qualitative rhetorical analysis and a smaller quantitative
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Blesserholt, Josephine. "The 'sins' of greenwashing : A content analysis of greenwashing's role in the fast fashion industry." Thesis, Stockholms universitet, Institutionen för ekonomisk historia och internationella relationer, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-193922.

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Moretti, Laura <1992&gt. "GREENWASHING IN THE CINEMA INDUSTRY." Master's Degree Thesis, Università Ca' Foscari Venezia, 2019. http://hdl.handle.net/10579/14884.

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My thesis focuses on greenwashing and corporate social responsibility (CSR) in the movie industry. The first chapter provides a review of notion of brand, as well as a brief historical overview of this concept. To set up the discussion on the principles of CSR, this section also investigates the relationship between brand and consumers. In the second chapter, I sketch out the contemporary debate on environmental issues and the rise in consumers’ awareness of the environmental crisis. This will allow me to analyze various industries’ attempts and strategies to address consumers’ environmental c
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Johansson, Simon, Eddie Lindström, and Junjie Liu. "Perceived Greenwashing: A Study of Attitudes." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-96335.

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The purpose of this thesis is to explore how brand attitude relates to perceived greenwashing. Brand attitude is connected to the attitude towards the advertiser and perceived greenwash from consuming green advertisement is directly related to the attitude towards that ad, it becomes relevant to explore how brand attitude influences perceived greenwash. Therefore, this research will take the first steps towards exploring how this relationship looks. Authors applied qualitative interview as the means for data collection and thematic analysis as to data-analysis. The research was conducted under
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Mitchell, Lorianne D., and Wesley Ramey. "Greenwashing: A Case for Coming Clean." Digital Commons @ East Tennessee State University, 2011. https://dc.etsu.edu/etsu-works/8333.

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Mignani, Benedetta. "Greenwashing: Strumenti per riconoscerlo ed evitarlo." Master's thesis, Alma Mater Studiorum - Università di Bologna, 2015. http://amslaurea.unibo.it/8568/.

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Wood, Mark Emerson. "Exploring Consumers' Experiences with Corporate Greenwashing." ScholarWorks, 2015. https://scholarworks.waldenu.edu/dissertations/772.

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Greenwashing means the advertisement of goods and services that are alleged to be of benefit to the environment, and is a phenomenon that persists as an advertising tactic in corporate marketing. Research has found that consumers are distrustful of greenwashing, as many claims of eco-friendly products have been shown to be false. This crisis of confidence recalls scandals of the past decade related to insider trading, price fixing, and lack of corporate social responsibility placing the brand equity of major corporations at risk. Given a limited understanding among corporate leaders of consume
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Pagotto, Erico Luciano. "Greenwashing: os conflitos éticos da propaganda ambiental." Universidade de São Paulo, 2013. http://www.teses.usp.br/teses/disponiveis/100/100134/tde-22072013-141652/.

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As propagandas estão presentes hoje em praticamente todos os meios de comunicação, e nelas a recorrência de temas ambientais é cada vez mais notável. As chamadas propagandas verdes constituem importantes elementos das estratégias de marketing que muitas organizações utilizam para difundir mensagens de compromisso e preocupação com a natureza e o ambiente, e que são veiculadas junto aos apelos para o consumo de suas marcas e produtos. Esta dissertação, que é uma pesquisa e uma reflexão acerca do significado e da amplitude do greenwashing, procura fazer uma análise crítica do discurso das propa
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Чабанюк, А. С. "Використання "greenwashing" як форми псевдо екологічного маркетингу". Thesis, Київський національний університет технологій та дизайну, 2018. https://er.knutd.edu.ua/handle/123456789/11094.

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Winston, Laurie E. "Clean Coal Technology: Environmental Solution or Greenwashing?" Ohio : Ohio University, 2009. http://www.ohiolink.edu/etd/view.cgi?ohiou1251224628.

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Books on the topic "Greenwashing"

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Kraft, Michael Hans Gino, Ronald Ivancic, and Stefan Nertinger. Greenwashing. Springer Fachmedien Wiesbaden, 2024. http://dx.doi.org/10.1007/978-3-658-44744-1.

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Miller, Toby, and Richard Maxwell. Greenwashing Culture. Routledge, 2017. http://dx.doi.org/10.4324/9781315659251.

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Platschke, Kai. Das Anti-Greenwashing-Buch. Springer Fachmedien Wiesbaden, 2022. http://dx.doi.org/10.1007/978-3-658-38067-0.

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Schnell, Tobias. Ökolabel zwischen Greenwashing und Entscheidungshilfe. Springer Fachmedien Wiesbaden, 2020. http://dx.doi.org/10.1007/978-3-658-32163-5.

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Andrews, Max, and Marco Benatti. Greenwashing: Environment, perils, promises and perplexities. The Bookmakers, 2008.

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W, Toffel Michael, and Harvard Business School, eds. The globalization of corporate environmental disclosure: Accountability or greenwashing? Harvard Business School, 2011.

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author, Toffel Michael W., and Harvard Business School, eds. Scrutiny, norms, and selective disclosure: A global study of greenwashing. Harvard Business School, 2014.

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Miller, Toby. Greenwashing Sport. Routledge, 2017. http://dx.doi.org/10.4324/9781315659244.

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Greenwashing Sport. Taylor & Francis Group, 2017.

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Miller, Toby. Greenwashing Culture. Taylor & Francis Group, 2017.

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Book chapters on the topic "Greenwashing"

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Becker-Olsen, Karen, and Sean Potucek. "Greenwashing." In Encyclopedia of Corporate Social Responsibility. Springer Berlin Heidelberg, 2013. http://dx.doi.org/10.1007/978-3-642-28036-8_104.

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Torelli, Riccardo. "Greenwashing." In The Palgrave Handbook of Global Sustainability. Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-030-38948-2_108-1.

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Roszkowska-Menkes, Maria. "Greenwashing." In Encyclopedia of Sustainable Management. Springer International Publishing, 2023. http://dx.doi.org/10.1007/978-3-031-25984-5_390.

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Aliano, Mauro, Greta Cestari, and Salvatore Madonna. "Greenwashing." In Sustainable Finance. Springer Nature Switzerland, 2024. http://dx.doi.org/10.1007/978-3-031-74193-7_7.

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Torelli, Riccardo. "Greenwashing." In The Palgrave Handbook of Global Sustainability. Springer International Publishing, 2023. http://dx.doi.org/10.1007/978-3-031-01949-4_108.

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Seele, Peter. "Greenwashing." In Handbuch Wirtschaftsethik. J.B. Metzler, 2022. http://dx.doi.org/10.1007/978-3-476-05806-5_77.

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Roszkowska-Menkes, Maria. "Greenwashing." In Encyclopedia of Sustainable Management. Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-02006-4_390-1.

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Kantor, Angelika. "Greenwashing." In Trust, Media and the Economy. Routledge, 2025. https://doi.org/10.4324/9781003534280-25.

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Miller, Toby, and Richard Maxwell. "Introducing greenwashing." In Greenwashing Culture. Routledge, 2017. http://dx.doi.org/10.4324/9781315659251-1.

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Miller, Toby, and Richard Maxwell. "Introducing culture (with Richard Maxwell)." In Greenwashing Culture. Routledge, 2017. http://dx.doi.org/10.4324/9781315659251-2.

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Conference papers on the topic "Greenwashing"

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Huang, Shih-Yuan, and Yung-Ming Li. "Greenwashing Detection Mechanism Based on Multimodal Analysis and Social Intelligence." In 2024 16th IIAI International Congress on Advanced Applied Informatics (IIAI-AAI). IEEE, 2024. http://dx.doi.org/10.1109/iiai-aai63651.2024.00104.

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Yada, Katsutoshi, Ken Ishibashi, Zhen Li, Takuya Iwasaki, Keiji Takai, and Asako Kimura. "The Impact of Greenwashing on Job Applicant's Choice of Company." In 2024 International Conference on Sustainable Technology and Engineering (i-COSTE). IEEE, 2024. https://doi.org/10.1109/i-coste63786.2024.11025056.

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Mirković, Vladimir, and Marina Iliev Matić. "The Impact of Social Media on ESG Through the Lens of Greenwashing." In FINIZ 2024. Singidunum University, 2024. https://doi.org/10.15308/finiz-2024-109-114.

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Kolotovkina, P. D. "Institutional Nature of Greenwashing." In XXI International Conference of Young Scientists. Institute of Economics of the Ural Branch of the Russian Academy of Sciences, 2024. http://dx.doi.org/10.17059/mkmu2024-31.

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The article analyses formal and informal institutions as necessary elements of the economic system. The difference between laws applied by the state (formal norms) and moral (informal) norms supported by society is emphasised. The study presents a classification of definitions of greenwashing, as well as describes its characteristics as an economic institution that is part of the economic system during its transformation. The conclusion is made about the evolutionary nature of the transformation of institutions as a form of coordination of actions to ensure sustainable development in various f
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Rendulić Davidović, Gordana, Milena Damnjanović, and Nikola Radosavljević. "GREENWASHING: TRICK OR THREAT." In XIV International Conference on Industrial Engineering and Environmental Protection. University of Novi Sad Technical Faculty “Mihajlo Pupin” Zrenjanin, Republic of Serbia PROCEEDINGS of the XIV International Conference on Industrial Engineering and Environmental Protection IIZS 2024 Zrenjanin, October 3-4, 2024., 2024. http://dx.doi.org/10.46793/iizs24.348rd.

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In recent decades, there has been a notable increase in environmental awareness among consumers. In response to this shift, many companies have pursued to present themselves as environmentally responsible. They have adopted sustainability-focused marketing strategies to highlight their eco-friendly practices and products. However, this trend has also given rise to concerns about greenwashing, where some companies exaggerate their commitment to sustainability without making substantial changes. However, numerous claims made in this context lack validity, giving rise to what is termed greenwashi
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Savić, Milena, and Dragana Frfulanović. "Greenwashing as a marketing strategy in the fashion industry." In 7th International Scientific Conference Contemporary Trends and Innovations in Textile Industry – CT&ITI 2024. Union of Engineers and Technicians of Serbia, Belgrade, 2024. http://dx.doi.org/10.5937/ct_iti24059s.

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This paper summarizes the concept of greenwashing, a marketing strategy companies use to make false or exaggerated environmental claims about their products and attract consumers interested in the sustainability of the products they buy. Greenwashing has become more common as consumers have become more environmentally conscious, so companies are trying to capitalize on this trend. However, greenwashing can have negative effects on both consumers and the environment, as it can lead to confusion and mistrust among consumers and encourage the production and consumption of products that are not su
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Naumova, Olena, and Antonina Kotova. "GREENWASHING MARKETING CONCEPT IN FASHION INDUSTRY." In 3rd International conference on corporation management. Scientific Center of Innovative Research OÜ, 2023. http://dx.doi.org/10.36690/iccm-2023-137.

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Ziabina, Yevheniia, Oleksii Lyulov, Tetyana Pimonenko, and Aleksy Kwilinski. "Countries’ brand and greenwashing: A bibliometric analysis." In PROCEEDINGS OF THE 2ND INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “DIGITALIZATION AND SUSTAINABILITY FOR DEVELOPMENT MANAGEMENT: ECONOMIC, SOCIAL, AND ENVIRONMENTAL ASPECTS”. AIP Publishing, 2024. http://dx.doi.org/10.1063/5.0188563.

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Tomaz, Antonio Alex Dayson, and Maria Alexsandra Tomaz. "A IMPORTÂNCIA DA EDUCAÇÃO AMBIENTAL NO COMBATE AO GREENWASHING." In I Congresso Nacional On-line de Conservação e Educação Ambiental. Revista Multidisciplinar de Educação e Meio Ambiente, 2021. http://dx.doi.org/10.51189/rema/1693.

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Introdução: O greenwashing, “maquiagem verde”, caracteriza-se por ser uma estratégia de marketing enganosa praticada por empresas que tentam agregar valores e conceitos de práticas ecologicamente sustentáveis a seus produtos ou serviços, quando na realidade desconsideram tais práticas. A educação ambiental é um dos processos que contribuem para uma mudança de paradigma que preconize o desenvolvimento da humanidade de forma sustentável e harmônica com o meio ambiente e os diversos ecossistemas. À medida que a sociedade se conscientiza sobre a importância da produção de mercadorias e da prestaçã
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Wolniak, Radoslaw. "REPORTING PROCESS OF CORPORATE SOCIAL RESPONSIBILITY AND GREENWASHING." In 15th International Multidisciplinary Scientific GeoConference SGEM2015. Stef92 Technology, 2015. http://dx.doi.org/10.5593/sgem2015/b53/s21.063.

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Reports on the topic "Greenwashing"

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editorial team, 360info. Washing away greenwashing. Monash University, 2024. http://dx.doi.org/10.54377/7279-107c.

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Van Amber, Rebecca, and Saniyat Islam. Fashion greenwashing: A deceptive trend. Edited by Chris Bartlett. Monash University, 2024. http://dx.doi.org/10.54377/4a70-9d0f.

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Stiglich, Lucas, Matt Davies, Deborah Yates, Dr Mahlet (Milly) Zimeta, Annalisa Eichholzer, and Mahad Alassow. Tackling greenwashing through data assurance | report. Open Data Institute, 2022. http://dx.doi.org/10.61557/fcwr1759.

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Ikhsan, Ridho Bramulya. Greenwashing raises red flags with Indonesian consumers. Edited by Tommy Prayoga. Monash University, 2024. http://dx.doi.org/10.54377/a37c-4f02.

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Yıldırım, Seda. A journey to the dark side of greenwashing. Edited by S. Vicknesan. Monash University, 2024. http://dx.doi.org/10.54377/524d-e510.

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Alam, Nafis. Friend or foe? The problem with AI and greenwashing. Edited by S. Vicknesan. Monash University, 2024. http://dx.doi.org/10.54377/7fca-2a8d.

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Schumacher, Kim, ed. Environmental, Social, and Governance (ESG) Factors and Green Productivity: The Impacts of Greenwashing and Competence Greenwashing on Sustainable Finance and ESG Investing. Asian Productivity Organization, 2022. http://dx.doi.org/10.61145/vgpq5718.

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Despite the emergence of the sustainable finance sector and ESG investment markets to direct funds to green growth, a disconnect between ESG competence claims and corporate ESG data is apparent. In this P-Insights report, Prof. Dr. Kim Schumacher discusses recent green growth trends, challenges in sustainable financing, and methods to prevent ESG greenwashing.
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Satyadini, Agung. Indonesia’s new definition of climate-friendly investment risks greenwashing coal power. East Asia Forum, 2023. http://dx.doi.org/10.59425/eabc.1699671260.

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Gehrig, Nicole, and Alex Moreno. An Exploration of Greenwashing Risks in Investment Fund Disclosures: An Investor Perspective. CFA Institute, 2023. http://dx.doi.org/10.56227/23.1.19.

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This paper analyzes investment funds’ disclosures related to environmental, social, and governance (ESG) information through the lens of investors to understand the nature of disclosure issues that could give rise to a perception of greenwashing.
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Silva Bastos, Cristina. Da eco-inovação à tentativa do greenwashing: a fraude ambiental da Volkswagen. DINÂMIA'CET-IUL, 2016. http://dx.doi.org/10.15847/dinamiacet-iul.wp.2016.02.

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You might also be interested in the extended bibliographies on the topic 'Greenwashing' for particular source types:
Journal articles Dissertations / Theses Books
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