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Dissertations / Theses on the topic 'Greenwashing'

Author: Grafiati
Published: 4 June 2021
Last updated: 25 July 2025

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1

Envall, Ebba, and Kimberley Hagander. "Wash away greenwashing : Retorisk analys av kriskommunikation vid anklagelser av greenwashing." Thesis, Jönköping University, HLK, Medie- och kommunikationsvetenskap, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-52345.

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The study ”Wash away greenwashing” aims to analyze crisis communication caused byaccusations of greenwashing and whether the accused organizations succeed in repairing their image. Greenwashing is when an organization is trying to portray themselves as more environmentally friendly than they actually are. The chosen organizations are Sveaskog, Preem and Svenskt Flyg, who have been accused of greenwashing and won the annual anti- prize which is voted forward by the swedish environmental organization Jordens Vänner. The study conducts a qualitative rhetorical analysis and a smaller quantitative
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Blesserholt, Josephine. "The 'sins' of greenwashing : A content analysis of greenwashing's role in the fast fashion industry." Thesis, Stockholms universitet, Institutionen för ekonomisk historia och internationella relationer, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-193922.

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Moretti, Laura <1992&gt. "GREENWASHING IN THE CINEMA INDUSTRY." Master's Degree Thesis, Università Ca' Foscari Venezia, 2019. http://hdl.handle.net/10579/14884.

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My thesis focuses on greenwashing and corporate social responsibility (CSR) in the movie industry. The first chapter provides a review of notion of brand, as well as a brief historical overview of this concept. To set up the discussion on the principles of CSR, this section also investigates the relationship between brand and consumers. In the second chapter, I sketch out the contemporary debate on environmental issues and the rise in consumers’ awareness of the environmental crisis. This will allow me to analyze various industries’ attempts and strategies to address consumers’ environmental c
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Johansson, Simon, Eddie Lindström, and Junjie Liu. "Perceived Greenwashing: A Study of Attitudes." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-96335.

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The purpose of this thesis is to explore how brand attitude relates to perceived greenwashing. Brand attitude is connected to the attitude towards the advertiser and perceived greenwash from consuming green advertisement is directly related to the attitude towards that ad, it becomes relevant to explore how brand attitude influences perceived greenwash. Therefore, this research will take the first steps towards exploring how this relationship looks. Authors applied qualitative interview as the means for data collection and thematic analysis as to data-analysis. The research was conducted under
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Mitchell, Lorianne D., and Wesley Ramey. "Greenwashing: A Case for Coming Clean." Digital Commons @ East Tennessee State University, 2011. https://dc.etsu.edu/etsu-works/8333.

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Mignani, Benedetta. "Greenwashing: Strumenti per riconoscerlo ed evitarlo." Master's thesis, Alma Mater Studiorum - Università di Bologna, 2015. http://amslaurea.unibo.it/8568/.

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Wood, Mark Emerson. "Exploring Consumers' Experiences with Corporate Greenwashing." ScholarWorks, 2015. https://scholarworks.waldenu.edu/dissertations/772.

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Greenwashing means the advertisement of goods and services that are alleged to be of benefit to the environment, and is a phenomenon that persists as an advertising tactic in corporate marketing. Research has found that consumers are distrustful of greenwashing, as many claims of eco-friendly products have been shown to be false. This crisis of confidence recalls scandals of the past decade related to insider trading, price fixing, and lack of corporate social responsibility placing the brand equity of major corporations at risk. Given a limited understanding among corporate leaders of consume
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Pagotto, Erico Luciano. "Greenwashing: os conflitos éticos da propaganda ambiental." Universidade de São Paulo, 2013. http://www.teses.usp.br/teses/disponiveis/100/100134/tde-22072013-141652/.

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As propagandas estão presentes hoje em praticamente todos os meios de comunicação, e nelas a recorrência de temas ambientais é cada vez mais notável. As chamadas propagandas verdes constituem importantes elementos das estratégias de marketing que muitas organizações utilizam para difundir mensagens de compromisso e preocupação com a natureza e o ambiente, e que são veiculadas junto aos apelos para o consumo de suas marcas e produtos. Esta dissertação, que é uma pesquisa e uma reflexão acerca do significado e da amplitude do greenwashing, procura fazer uma análise crítica do discurso das propa
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Чабанюк, А. С. "Використання "greenwashing" як форми псевдо екологічного маркетингу". Thesis, Київський національний університет технологій та дизайну, 2018. https://er.knutd.edu.ua/handle/123456789/11094.

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Winston, Laurie E. "Clean Coal Technology: Environmental Solution or Greenwashing?" Ohio : Ohio University, 2009. http://www.ohiolink.edu/etd/view.cgi?ohiou1251224628.

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Righetto, Lorenzo <1994&gt. "The effects of greenwashing on Italian consumers." Master's Degree Thesis, Università Ca' Foscari Venezia, 2020. http://hdl.handle.net/10579/18036.

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Le crescenti problematiche ambientali e sociali rendono indispensabile l’impegno di ogni impresa al fine di attuare attività volte a ridurre il proprio impatto. L'impegno in attività di responsabilità si è dimostrato anche un modo per creare valore e fonte di vantaggio competitivo e il numero di aziende impegnate in questo tipo di attività è cresciuto negli ultimi anni, purtroppo di pari passo si è sviluppato un altro fenomeno, ovvero la tendenza di alcune aziende di capitalizzare le proprie pretese di sostenibilità facendo in realtà poco o nulla per ridurre il proprio impatto. Diventa quindi
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Mitchell, Lorianne D., and Dana Harrison. "Greenwashing to Green Innovation in Automotives and Beyond." Digital Commons @ East Tennessee State University, 2012. http://ssrn.com/abstract=2409951.

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Recent industry reports evidence a marked increase in consumer interest in purchasing green automobiles (Hybrid Cars, 2011). With the introduction of the Escape Hybrid vehicle in 2004, Ford Motor Company made an indelible mark on the automobile industry as the first American automaker to produce a hybrid sport utility vehicle. In this paper, we examine how Ford emerged from a cloud of greenwashing allegations to become celebrated for its green practices.
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Stokes, Staci Ann. "Deception in environmental advertising : consumers' reactions to greenwashing." Thesis, Manhattan, Kan. : Kansas State University, 2009. http://hdl.handle.net/2097/1462.

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Zutautaite, Irma, and Sara Granlund. "Greenwashing and Codes of Conduct: Actions vs. Claims." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-23512.

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Background: Greenwashing is a constantly growing phenomenon which is known to be an issue created by deceiving marketing strategies. The field of CSR is constantly ex- panding and greenwashing is one of the relatively new and very current issue in today’s society. Therefore the awareness of the issue need to be there for the public to be able to make more informed active decisions. Purpose: This thesis aim to shed light on the current day issue that is greenwashing and its connection to some of the most successful and fastest growing multinational compa- nies within the clothing and retail ind
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Åkerblom, Ida, and Filip Forsell. "How do consumers’ perceptions change when greenwashing is revealed?" Thesis, Internationella Handelshögskolan, Jönköping University, IHH, Företagsekonomi, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-49145.

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Background: The emergence and growth of the green economy has prompted companies to take more steps towards becoming environmentally conscious, but this is not always done in an honest way, from which cases of greenwashing has emerged. Cases of greenwashing can be recognized in all areas of business, and most of the research at the moment only recognizes the effect of a greenwashing case on consumer behavior, missing the link of consumer perceptions. The existing case study research also focuses on the attitudes after the fact, not investigating how a consumer reacts to the information during
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Johansson, Sundqvist Emma. "Den gröna gråzonen : Greenwashing i veganska produkters visuella kommunikation." Thesis, Mittuniversitetet, Institutionen för design, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:miun:diva-38951.

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Hållbarhetsfrågan har blivit allt viktigare. Intresset för hållbarhet ökar och får större inverkan på människors val (Ottosson &amp;Parment, 2016, s. 13). Dessvärre förekommer det att företag utnyttjar detta genom användning av vilseledande grön kommunikation,vilket äventyrar hållbarhetsrörelsens kraft på marknaden (TerraChoice, 2009). Den här rapporten lyfter begreppen hållbarhet ochgreenwashing. Syftet är att undersöka den visuella kommunikationen för veganska produkter och hur det budskapet speglar ett urvaldokumenterade miljöstörningar. Detta i och med att allt fler svenskar väljer en vega
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Kalabic, Sofia, and Tiffany Diniz. "Är influencers kommunikation hållbar? : En innehållsanalys utifrån modellen “The seven sins of greenwashing”." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-23998.

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The purpose of the study is to review sponsored Instagram posts from influencers with a sustainable focus. This is to investigate how influencers communicate about sustainability in their sponsored posts and whether they are an appropriate choice for communicating about sustainability or whether it gives rise to greenwashing. The Instagram posts will be reviewed through the use of the model “The seven sins of greenwashing”. The results of the study have shown that depending on which companies the influencer chooses to communicate with it is possible to have sustainable collaborations. However,
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Horychová, Tereza. "Srovnání green marketingu a greenwashingu." Master's thesis, Česká zemědělská univerzita v Praze, 2017. http://www.nusl.cz/ntk/nusl-262817.

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This dissertation explains area of so called green marketing and shows also it's less known face - greenwashing. The thesis defines these terms from develop, design and typology point of view. The goal of thesis is to find out an occurrence level of greenwashing which means a possibility to reach an environmental image without an ecological activities and to compare it with a range of real green marketing. A practical part focuses on an analysis of 50 most valuable companies of present days which are considered as environment friendly. All necessary data are gathered by this analysis. Results
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Lenczuk, Hannah. "From Corporate Greenwashing to Ecopreneurship: Sustainability as a Business Model." Thesis, KTH, Skolan för datavetenskap och kommunikation (CSC), 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-218280.

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Being green has never been as omnipresent as nowadays. Finite resources, growing population, natural resources degradation, and biodiversity loss to name some examples are reasons why major changes towards greener strategies in the economy are needed (Volery, 2015). Although research in the field of sustainable entrepreneurship has increased in the past two decades, no clear definition of ecopreneurship is existing yet. Many different terms are used to describe a similar concept (Gast, Gundolf, and Cesinger, 2017). It is self-explanatory that ecological sustainable entrepreneurship is a subfie
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Dzafic, Jasmin, and Angelica Petersson. "Greenwashing in CSR reports - A case study of two entities." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-30124.

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Pindela, Nosizo. "Exploration of the extent of greenwashing in South African consumer products." Thesis, Stellenbosch : Stellenbosch University, 2014. http://hdl.handle.net/10019.1/97411.

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Thesis (MBA)--Stellenbosch University, 2014.<br>ENGLISH ABSTRACT: Greenwashing is a growing concern globally. The increase in the number of green-marketed products has resulted in an increase in greenwashing. Some companies market their products as green, while they are not. They then respond with greenwashing to neutralise condemnations from environmental laws and government or to gain competitive advantage. Investigations into the existence of greenwashing in developed countries have shown high percentages. This study was therefore aimed at investigating the magnitude of greenwashing in
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Mitchell, Lorianne D., and Wesley D. Ramey. "Look How Green I Am! An Individual-Level Explanation for Greenwashing." Digital Commons @ East Tennessee State University, 2011. https://dc.etsu.edu/etsu-works/8305.

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Greenwashing occurs when organizations misrepresent themselves as engaging in earth-friendly behaviors. In this paper, the authors explain greenwashing and discuss its implications for the consumer and the organization. Moreover, using the existing theoretical framework of competitive altruism theory (Barclay, 2004; Hardy & Van Vugt, 2006), the authors explain the consumer’s role in the increasing corporate displays of greenwashing.
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Eriksson, Ida. "Den gröna lögnen : Att informera konsumenter om greenwashing och dess konsekvenser." Thesis, Luleå tekniska universitet, Institutionen för ekonomi, teknik, konst och samhälle, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-85914.

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I takt med den växande klimatkrisen har allt fler företag insett lönsamheten i grön marknadsföring. Med denna ökade trend följer dock risken att vilseleda konsumenter med vaga eller falska miljöpåståenden - så kallad greenwashing. Denna typ av vilseledande marknadsföring har med åren förfinats och är idag mycket svår att upptäcka för genomsnittskonsumenten. Syftet med det här examensarbetet är att utforska greenwashing och dess konsekvenser för att kunna informera konsumenter om detta komplexa problem. Tanken är också att se på sambandet mellan grön reklam och grafisk formgivning för att på så
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Cicerone, Valentina, and Gabriella Aguilar. "Hållbarhetsexperter eller marknadsföringsjippo? : En kvalitativ innehållsanalytisk studie av begreppet Greenwashing inom svenska modeföretags hållbarhetskommunikation." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-26411.

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Denna forskningsstudie är en kvalitativt undersökande studie av svenska modeföretags hållbarhetskommunikation utifrån en utvärdering av konsultmodellen The Seven Sins of Greenwashing. Studien ämnar att undersöka hur The Seven Sins of Greenwashing fungerar som ett verktyg och ramverk för att analysera svenska modeföretags hållbarhetskommunikation samt om greenwashing förekommer i deras gröna marknadsföring med hjälp av The Seven Sins of Greenwashing. Studiens teoretiska perspektiv ämnar att på ett holistiskt sätt bemöta de forskningsbegrepp och studier som relaterar till greenwashing e.g legiti
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Pjevovic, Dushan. "Cities and climate change : power games and greenwashing through transnational urban networks." Thesis, University of British Columbia, 2017. http://hdl.handle.net/2429/62877.

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The 21st century is the century of the city. As urbanization continues, cities will stand at the forefront of environmental progress. In the last ten years, the landscape of environmental politics has been filled with mayors who make grand claims and give significant praise to transnational urban networks. Furthermore, networks have done an excellent job of positioning themselves as important actors in climate change. However, there is sufficient reason to question whether these networks should be perceived as sources of progressive climate change policies. In this thesis, I argue that networ
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Struwig, Zaskia. "An explorative study of the current practises of greenwashing in social media." Thesis, Nelson Mandela University, 2017. http://hdl.handle.net/10948/13658.

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The first section of this paper looks specifically at the concept of greenwashing from a theoretical perspective. It aims to establish exactly what greenwashing is, what it involves and how it has been used. The second section incorporates both the first section of this paper, and delves deeper into how greenwashing has been present in social media. The third section of this paper is a case study. This section has been broken down into three categories of industries in consideration of greenwashing practises. The first is ‘The Obvious’ - this looks at the obvious examples of industries that us
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Koch, Benedikt. "Greening or greenwashing dirty laundry? Tracing sustainability in the Tirupur textile cluster." Thesis, Linköpings universitet, Tema Miljöförändring, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-129924.

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The contemporary world landscape is epitomised by a highly globalised world economy, where neo-liberal agendas push for ultimate competitiveness and much of the manufacturing and production processes have been relocated from core to semi-peripheral countries. To be able to compete in the global arena, many developing nations and newly emerging economies have sacrificed an approach to sustainable development by neglecting social and ecological aspects. A showcase of such unsustainable growth in recent years can be observed in Tirupur, South India. Tirupur’s heavy export orientation of ready-kni
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Méo, Letícia Caroline. "O Greenwashing como problema do sistema jurídico brasileiro de defesa do consumidor." Pontifícia Universidade Católica de São Paulo, 2017. https://tede2.pucsp.br/handle/handle/19727.

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Submitted by Filipe dos Santos (fsantos@pucsp.br) on 2017-02-22T11:42:17Z No. of bitstreams: 1 Letícia Caroline Méo.pdf: 2816595 bytes, checksum: a44a14aab1c2673a24ca845f600ec4e8 (MD5)<br>Made available in DSpace on 2017-02-22T11:42:17Z (GMT). No. of bitstreams: 1 Letícia Caroline Méo.pdf: 2816595 bytes, checksum: a44a14aab1c2673a24ca845f600ec4e8 (MD5) Previous issue date: 2017-02-15<br>This study intends to analyze the surreptitious practice of greenwashing, which consists in the conduct of suppliers that commercialize products or services said to be sustainable and non-prejudicial to t
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Ballardin, Mauro <1985&gt. "Il greenwashing, l'institutional void e la vulnerabilità sulle performance aziendali: un'analisi empirica." Master's Degree Thesis, Università Ca' Foscari Venezia, 2021. http://hdl.handle.net/10579/18807.

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La continua pressione da parte di diversi stakeholder interni ed esterni ha richiesto alle imprese un miglioramento della propria responsabilità sociale verso un'ottica incentrata sulla sostenibilità. Le aziende devono combinare la crescita economica con il soddisfacimento degli interessi che gli viene richiesto dai diversi stakeholder, non dimenticando però la tutela ambientale e sociale. Attraverso la rendicontazione di sostenibilità CSR, le imprese dichiarano volontariamente le loro performance su questa tematica, dando modo ai diversi soggetti interessati di verificare gli sviluppi ottenut
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Brantingson, Josefina, and Dalia Al-Hilali. "Allt är inte guld som glimmar - Syftesdriven marknadsföring som verktyg för att stärka ett varumärke." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-433856.

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När syftesdriven marknadsföring går i linje med varumärkets egna hjärtefrågor kan detta leda till konkurrensfördelar på marknaden. Vid motsatt situation, då marknadsföringen inte har tillräckligt stöd i varumärkets kärnvärden kan det istället uppstå kritik. Ett varumärke som säger en sak men gör något annat, genom att använda sig av samhällsproblematik för egen vinning, kan istället uppfattas som greenwashing. Uppsatsen syftar att besvara hur företag använder syftesdriven marknadsföring för att stärka sitt varumärkesvärde. För att undersöka frågeställningen har Keller’s modell, Customer-Based
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Gerus, Elsa de. "Le phénomène de greenwashing et son impact sur les consommateurs : une étude multiculturelle." Thèse, Université du Québec à Trois-Rivières, 2013. http://depot-e.uqtr.ca/6920/1/030586132.pdf.

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Ågren, Jesper, Johan Olsson, and Robin Persson. "Hållbar marknadsföring inom svenska modeföretag : En utforskande studie om dess påverkan på konsumenters förtroende." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-21983.

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Företag verksamma inom modebranschen har idag en stor förväntan från omvärlden att agera hållbart i de handlingar de genomför. De senaste åren har kunskapen från konsumenterna ökat gällande de globala hållbara problemen inom de sociala, ekonomiska och ekologiska sektionerna. I denna studie identifieras hur svenska modeföretag praktiserar hållbar marknadsföring, samt hur faktorerna varumärke, transparens samt greenwashing inom hållbar marknadsföring påverkar förtroendet för modekonsumenter tillhörande generation Y. En teoretisk referensram upprättades med en teoretisk modell om hur de olika fak
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Nilsson, Nicole, and Josephine Ohlsson. "Ekologiskt försvarbara produkter, för vems skull? : En studie om förekomsten av greenwashing i dagligvarubranschen." Thesis, Linnéuniversitetet, Institutionen för organisation och entreprenörskap (OE), 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-65554.

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I dagens samhälle är hållbarhet en viktig aspekt som påverkar både konsumenter och företag. Hur företag väljer att arbeta med detta varierar och effekterna blir därmed olika från företag till företag. Konsumenter har idag hög kunskap gällande hållbarhet och deras krav har höjts när det gäller företags engagemang i frågan samt på deras produkter. En del företag väljer att ta ett genuint ansvar för sin verksamhet medan andra väljer att utföra tomma symboliska handlingar för att leva upp till de förväntningar som ställs från omvärlden, utan att behöva lägga ner arbete på det. När ett företag utfö
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Dogo, Giulia <1996&gt. "Greenwashing and Green Marketing in the fashion industry, and how these influence the environment." Master's Degree Thesis, Università Ca' Foscari Venezia, 2022. http://hdl.handle.net/10579/21080.

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Nell'ultima decade abbiamo assistito a fenomeni naturali che hanno interessato particolarmente consumatori, aziende e governi sull'impatto ambientale causato nel corso degli anni al pianeta. Questo ha portato a maggiori pressioni alle aziende per migliorare il loro sistema produttivo e i loro prodotti finali con l'obiettivo di inquinare meno e rispettare l'ambiente. Inoltre, il consumatore di oggi è molto più informato rispetto al passato per la continua evoluzione dei media. A causa di questi cambiamenti, è meno influenzato dalle pubblicità. Esso è più attento all’impatto ambientale e alla pr
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Landén, Johannes, and Edvin Malmberg. "Sustainability reports: environmental friendly or a greenwashing tool? : A study of how global mining companies use sustainability report." Thesis, Högskolan i Jönköping, Internationella Handelshögskolan, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-30105.

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Jinting, Li, Han Jie, and Qiu Zhaofeng. "An Empirical Study on Greenwashing and Consumers' Green Purchase Intention in Chinese Electrical Appliance Market." Thesis, Jönköping University, IHH, Företagsekonomi, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-52815.

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Purpose: This study aims to inform readers whether greenwashing in the Chinese electrical appliance market impacts consumers' green purchase intention. Methods: This study uses theory of planned behaviour as the theoretical basis to construct a structural equation model. An online questionnaire survey was conducted on 521 participants. Results: Our analysis shows that greenwashing has indirectly positively correlated with green purchase intention; green attitude and green perceived value play an intermediary role between greenwashing and green purchase intention. Conclusion: This study conclud
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Giol, Chiara <1993&gt. "The effects of Greenwashing and Brownwashing on Corporate Financial Performance in Developed and Developing countries." Master's Degree Thesis, Università Ca' Foscari Venezia, 2020. http://hdl.handle.net/10579/18088.

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Over the years, the interest of stakeholders towards sustainability practices has grown rapidly. As a result, companies are put under pressure to communicate their green policies in order to obtain legitimization. This resulted in two types of behaviors: greenwashing, namely companies that overstate their environmental performance in their reports, and brownwashing, namely companies that issue communication underestimate their environmental achievements. The purpose of the present research is to analyze the impact of these two communication strategies on corporate financial performance, diff
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Chang, Lisa, Albin Nguyen, and Joakim Vingeskog. "Vägen till klimatneutralitet : Utmaningar och möjligheter med klimatkompensation." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-26466.

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På senaste år har trender inom hållbarhet och miljöarbetet fått mer uppmärksamhet. Allt fler organisationer och privatpersoner börjar bli mer medvetna om potentiella hot som kommer från klimat- och miljöförändringarna, därmed ökar efterfrågan på olika sätt att klimatkompensera. Många tidigare studier har tytt på att det huvudsakliga bakomliggande motivet till att klimatkompensera ska främst vara på grund av etiska skäl och att många företag vill helt enkelt bara ta ansvar för sina miljöskadliga aktiviteter. Dock finns det även andra anledningar som motiverar företagen till att klimatkompensera
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39

Panboon, Edwin, and Jean-Philipe Wahlgren. "Executional Greenwashing: The Unseen Attraction to Nature : A qualitative study on Consumers Perception of Advertisement within Fast-Moving Consumer Goods that is ‘Executionally Greenwashed’." Thesis, Jönköping University, IHH, Företagsekonomi, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-52572.

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With society's growing concern of the environmental impact that consumerism has today, consumers are more aware than ever of how their consumption habits affect their surroundings. This study is based on the consumer's journey of choosing products based on their environmental impact and the complications of it. The study will examine a subsection of Greenwashing, called Executional Greenwashing, that is used to subconsciously communicate messages about greenery towards the consumer, inferring their decision making. The goal of the research is to provide an understanding of how consumers react
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Malmgren, Vilma. "”Vi bidrar till en hållbar utveckling” : En studie över medias framställning av flygverksamheters klimatkompensation." Thesis, Karlstads universitet, Institutionen för samhälls- och kulturvetenskap (from 2013), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-77467.

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På grund av klimatförändringar och global uppvärmning skapas effekter vilka påverkar både människa och miljö negativt. Att minska mängden genererade växthusutsläpp är en grundläggande åtgärd för att hantera miljöeffekterna. Samtidigt har konsumtionen av utrikes flygresor från Sverige fördubblats sedan 1990-talet vilket är en stor faktor för utsläpp av växthusgaser vilka bidrar till problematiken. Därmed används klimatkompensation som åtgärd för att ersätta de miljövärden som förlorats på grund av flygens utsläpp. Syftet med studien är undersöka de diskurser
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Kristiansson, Elin, and Sandra Berglund. "Revisorns roll i granskningen av hållbarhetsrapporter : En kvalitativ studie om vem som bär ansvaret för greenwashing." Thesis, Mälardalens högskola, Akademin för ekonomi, samhälle och teknik, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-54368.

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42

Bernard, Manon, and Lilana Parker. "The effect of conscious consumerism on purchasing behaviors : The example of greenwashing in the cosmetics industry." Thesis, Jönköping University, IHH, Företagsekonomi, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-53081.

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43

Drugge, Micaela, and Emma Svensson. "How to be Perceived as a Sustainable Brand : Success Factors for Signaling Sustainability while Avoiding Greenwashing." Thesis, KTH, Skolan för industriell teknik och management (ITM), 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-300893.

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Being perceived as a sustainable brand by customers is becoming increasingly more important for companies. This has resulted in that more companies are communicating what actions they take to be more sustainable. Companies also utilize symbol and labels to signal suitability on products and services. As a result of insufficient regulations for how sustainability may and may not be marketed, customers are presented with a high number of exaggerated and false sustainability claims. Therefore, customers find it difficult to orient themselves among all the sustainability information. Also, compani
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Quichocho, Danielle. "Using Green Messages to Cue Recycling Tendencies." Scholar Commons, 2017. http://scholarcommons.usf.edu/etd/7080.

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Recycling of common plastics is a practical way to limit the amount of waste that ends up in landfills, and eventually contributes to various forms of pollution. However, statistics indicate that it is not currently a normalized, prioritized behavior. A pilot study indicated that relying only on preexisting frameworks such as the Elaboration Likelihood Model to understand consumer perceptions simply does not encompass the scope of the topic. Consumer experiences with green messages, especially in the current climate of a saturated advertising market are incredibly complex.
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45

Mattisson, Patrick, and Eric Eskilsson. "Är man en del av problemet måste man också vara en del av lösningen : En kvalitativ studie om Max Hamburgares kampanj ‘Green-familjen’." Thesis, Mittuniversitetet, Avdelningen för medie- och kommunikationsvetenskap, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:miun:diva-30388.

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Problemformulering och syfte: Svenska konsumenter anser det vara allt viktigare att företag arbetar aktivt med klimatrelaterade hållbarhetsfrågor, och forskning visar på att det finns goda anledningar för företag att ägna sig åt det som kallas för ‘Grön marknadskommunikation’. Samtidigt ser författarna av denna studie att detvidforsknin gsinsatseriämnetsällanriktasettkvalitativtfokusmot avsändarenav klimatrelaterad marknadskommunikation. Denna studie syftar till att undersöka hur avsändarna av Max Hamburgares kampanj ‘Green-familjen’ uppfattar denna utifrån teorier relaterade till hållbarhet o
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46

Treu, Lukas. "The Effects of Source Credibility Perceptions and Ego-Involvement on Green Marketing Appeals: The Case of Multinational Petroleum Corporations with Unstable Environmental Legitimacy." Wittenberg University Honors Theses / OhioLINK, 2009. http://rave.ohiolink.edu/etdc/view?acc_num=wuhonors1246302970.

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Dao, Tony. "Grönt säljer." Thesis, Mittuniversitetet, Institutionen för design, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:miun:diva-36514.

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Denna studie handlar om hur företag använder sig av greenwashing på sina förpackningar med utgångs- punkt Årets Matbluff mellan 2015 – 2018. Syftet med undersökningen var att se hur varumärken an- vänder sig av greenwashing för att visuellt kommuni- cera hållbarhet. En semiotisk bildanalys har gjorts på vinnarna av Årets Matbluff från 2015 till 2018. Detta för att se hur förpackningar förmedlar produkter samt vad produkterna egentligen innehåller. Resul- tatet visar att företagen som vann Årets Matbluff i respektive år inte tog etiskt ansvar över hur korrekt information inte visades på förpack
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Richardsdotter, Anna, and Kajsa Skirhammar. "Green Is the New Black : En kvantitativ enkätundersökning avsambanden mellan konsumenters hållbarhetstänk och deras attityd till hållbar marknadskommunikation." Thesis, Jönköping University, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-52104.

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Följande studie ämnar undersöka generella samband mellan konsumenters hållbarhetstänk och deras attityd till hållbar marknadskommunikation. Studiens syfte är att undersöka konsumenters attityd till hållbar marknadskommunikation och huruvida konsumenter själva efterlever de krav vid konsumtion som de ställer på företagen inom hållbarhet. Studiens relevans ligger i bakgrunden av konsumtionens negativa klimatpåverkan och samhällets medvetenhet kring klimatfrågorna.   Studien grundar sig i en kvantitativ metod. Metoden kommer att appliceras på studien genom att utföra en enkätundersökning beståend
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Haager, Johan, and Wan-Long Suen. "Hållbarhetsredovisning i börsnoterade casino- och nätspelföretag : en komparativ studie om företags ansvarsföretagande för att stävja spelberoende." Thesis, Södertörns högskola, Företagsekonomi, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-36479.

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Bakgrund och problemdiskussion: Den ökade tillgängligheten av casino- och sportspel på nätet står i en komplicerad relation till spelproblem eftersom det numera är tillgängligt på flera olika plattformar. Företag i EU-länder med över 500 medarbetare i genomsnitt måste från räkenskapsåret 2017 upprätta hållbarhetsredovisning, i dessa förväntas företag med casino- och nätspelsverksamhet redovisa hur de arbetar mot att stävja spelproblem. Detta har företag tidigare frivilligt upprättat i sin hållbarhetsredovisning, något som gjort att jämförbarheten mellan företag ans
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Correa, Caroline Miranda. "Uma análise sobre o comportamento do consumidor diante das características do greenwashing presentes em produtos no varejo /." Tupã, 2018. http://hdl.handle.net/11449/180220.

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Orientador: Sérgio Silva Braga Júnior<br>Coorientador: João Guilherme de Camargo Ferraz Machado<br>Coorientador: Sandra Cristina de Oliveira<br>Resumo: Com o aumento do consumo de produtos verdes nas últimas décadas, as organizações passaram a promover a si mesmo, ou a seus produtos e serviços como sendo verdes para atraírem um crescente segmento com consciência ambiental. Consequentemente, houve um aumento na disponibilidade desses produtos no varejo, ao mesmo tempo houve o aumento da divulgação de informações ambientais falsas, prática essa conhecida como greenwashing. Sendo assim, o objetiv
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