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Isensee, Till, and Sonja Bähr. "Greenwashing im Greenwashing!" packREPORT 55, no. 1 (2023): 10. http://dx.doi.org/10.51202/0342-3743-2023-1-010.
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Wer denkt, dass Nachhaltigkeit bedeutet, sich ein großes Label mit „Klimaneutral“ oder der Steigerungsform „Klimaneutralisiert“ auf die Verpackung zu kleben liegt falsch! Und das wurde endlich auch von einem Gericht präzise beurteilt. Und nicht nur das.
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Alyahia, Mansour, Alaa M. S. Azazz, Sameh Fayyad, Ibrahim A. Elshaer, and Abuelkassem A. A. Mohammad. "Greenwashing Behavior in Hotels Industry: The Role of Green Transparency and Green Authenticity." Sustainability 16, no. 3 (January 25, 2024): 1050. http://dx.doi.org/10.3390/su16031050.
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Greenwashing has become a pervasive phenomenon in the tourism and hospitality sector, posing significant challenges and potential reputational damage to green hotels. Despite its prevalence, research on mitigating greenwashing’s influence on guest trust and behavior remains limited. This study addresses this gap by investigating the moderating roles of green authenticity (GA) and green transparency (GTR) in the relationship between greenwashing and guest green trust (GT), ultimately influencing patronage intentions (PI) towards green hotels. Employing a quantitative approach, the study utilized a questionnaire survey administered to 309 participants, capturing their experiences with green hotels. Subsequent structural equation modeling (SEM) analysis in Smart PLS 4 confirmed several key findings. Firstly, hotel greenwashing negatively impacted green trust and subsequent patronage intentions, encompassing both intentions to stay (IS) at green hotels and willingness to pay a premium (WPP) for green hotels. Secondly, the study established green trust as a significant mediator in the greenwashing–patronage relationship. Most importantly, the analysis revealed the crucial moderating roles of both green authenticity and green transparency. Increased perceptions of GA and GTR significantly attenuated the negative influence of greenwashing on green trust and, consequently, strengthened the positive relationship between GT and PI. These findings suggest that fostering genuine environmentally friendly practices and ensuring clear communication of sustainability efforts can effectively counteract the detrimental effects of greenwashing on green-hotel patronage. The study’s implications extend to practical considerations for green-hotel managers, offering insights into preventive measures to diminish the adverse effects of greenwashing, thereby contributing to the long-term sustainability of their operations.
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Swestiana, Anggita, Hendrie Adji Kusworo, and Chafid Fandeli. "Greenwashing or Greenhushing?: A Quasi-Experiment to Correlate Green Behaviour and Tourist’s Level of Trust Toward Communication Strategies in Volunteer Tourism’s Website." Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan 6, no. 1 (July 31, 2022): 53–66. http://dx.doi.org/10.34013/jk.v6i1.348.
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Volunteer Tourism (VT) is introduced as a form of tourism that gives benefits for both tourists and locals. Even though it has a sustainable goal, VT undergoes the greenwashing’s claim because of its marketing strategies. Moreover, the long-term effect of this phenomenon causes distrust among tourists and postpones the development of sustainable tourism products. This research offers greenhushing as an alternative strategy for under-developed VT’s operator which cannot implement a vocal green strategy. In this research, greenwashing and greenhushing strategies are tested and correlated with the tourist’s green behaviour using a quasi-experimental design. The participants of this research are the international students of Universitas Gadjah Mada, Yogyakarta. The results of this research are there are differences between the greenwashing and greenhushing strategies in gaining trust among tourists. Furthermore, the greenhushing is more trustworthy than the greenwashing.
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Ślażyńska-Kluczek, Dorota. "Analiza greenwashingu w kontekście emisji długu zrównoważonego." Przegląd Prawno-Ekonomiczny, no. 3 (September 28, 2023): 81–100. http://dx.doi.org/10.31743/ppe.16212.
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Celem opracowania jest analiza greenwashingu w kontekście emisji długu zrównoważonego. Przedstawiono pojęcie greenwashingu, wskazano na zielone obligacje, obligacje zrównoważone oraz obligacje powiązane ze zrównoważonym rozwojem jako narzędzie finansowania, a następnie dokonano zestawienia przykładowych jednostek, które deklarując wypełnianie celów środowiskowych i ogłaszając, że korzystają ze zrównoważonego finansowania, w rzeczywistości stosują greenwashing. Postawiono następującą hipotezę: emisja długu zrównoważonego może być wykorzystana w celu podania nieprawdziwych informacji na temat prośrodowiskowej działalności jednostki dążącej do korzystnego postrzegania jej marki przez odbiorców.
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Dumont, Pascal. "Greenwashing." Revue Possibles 36, no. 4 (June 24, 2023): 78–81. http://dx.doi.org/10.62212/revuepossibles.v36i4.671.
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Dumont, Pascal. "Greenwashing." Revue Possibles 36, no. 4 (June 24, 2023): 130–34. http://dx.doi.org/10.62212/revuepossibles.v36i4.672.
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Nadanyiova, Margareta, and Jana Kliestikova. "Green Marketing vs. Greenwashing. How to protect against Negative Impact of Greenwashing?" GATR Journal of Management and Marketing Review (JMMR) Vol.2(1) Jan-Mar 2017 2, no. 1 (March 18, 2017): 53–58. http://dx.doi.org/10.35609/jmmr.2017.2.1(8).
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Objective - – Following paper deals with the essence of green marketing, green consumers and green strategies. It also defines greenwashing, different types of greenwashing, the seven sins of greenwashing, greenwashing index and negative impact of greenwashing. Based on this are outlined measures to protect against negative impact of greenwashing. Methodology/Technique - The study carried out with reviewing literature. Findings – The ways to avert the negative impacts of greenwashing includes: increasing awareness through media and education, elimination of greenwashing by companies, inclusion of greenwashing into the legislation, blacklisting of companies using greenwashing Novelty - The study suggests solutions for negative impacts of greenwashing. Type of Paper - Review Keywords: Green Marketing; Greenwashing; Eco-friendly; Social Responsibility; Environment. JEL Classification: D11, E21, M31.
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Tikkha, Vrinda, Prachi Agarwal, and Dr Rohit Rajwanshi. "ASSESSING GREENWASHING PRACTICES WITH SPECIAL RELEVANCE TO THE FOOD & BEVERAGE INDUSTRY." International Journal of Agriculture and Environmental Research 10, no. 04 (2024): 472–92. http://dx.doi.org/10.51193/ijaer.2024.10401.
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This paper aims to investigate the concept of greenwashing and its application in various industries, with a specific focus on the food and beverage industry. A systematic Literature Review (SLR) was carried out to identify Greenwashing Practices (GwP). After reviewing more than 20 papers from the Journal of international repute, the definitions related to GwP were studied. It was established that GwP is an unethical marketing practice. Subsequently, all the definitions were run in the WORDITOUT application (Data mining technique) which clearly highlighted the list of negative words attached to this concept. Furthermore, based on SLR, 10 common GwP were identified across various industries. One of the objectives of this research was to study the GwP in Food & beverage (F&B) industry. Content analysis indicated that 5 GwP are highly common and significantly influence consumer behaviour. Key findings highlight the need for stricter regulatory measures and greater consumer awareness to mitigate greenwashing's adverse effects. This study contributes to the existing literature by providing insights into greenwashing trends in South Asia, an area with limited prior research.
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Mcglone, C. "Is chemical recycling greenwashing? [Chemical recycling - greenwashing]." Engineering & Technology 17, no. 11 (December 1, 2022): 20–25. http://dx.doi.org/10.1049/et.2022.1103.
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Fisher, Chelsea, and Clara Albacete. "Ancient Greenwashing." Gastronomica: The Journal of Food and Culture 23, no. 3 (2023): 46–64. http://dx.doi.org/10.1525/gfc.2023.23.3.46.
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The strategy of greenwashing has come to occupy a powerful place in sustainable marketing by employing techniques aimed to alleviate the guilt of eco-conscious eaters while obscuring the realities of a company’s true environmental impacts. In this paper, we examine a particular kind of greenwashed marketing we call “ancient greenwashing,” which invokes references to ancient (precolonial) civilizations as a branding strategy targeted at consumers seeking a more authentic and sustainable way of eating. We contend that this marketing masks the colonial legacies that uphold and perpetuate the injustices of modern global food systems, and here we work to counter those claims by contextualizing them within the archaeological study of past sustainability and a discussion of green capitalism more broadly. In addition to compiling examples of ancient greenwashing of six so-called superfoods documented online, we also visited a sample of grocery stores to collect information about the accessibility, amount, and cost of ancient greenwashed quinoa and chia, and found a positive correlation between the brand prices of these foods and the presence of ancient greenwashing. We discuss these results and their implications for the ways ancient greenwashing works to mask deeper injustices in our food systems.
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Falker, Gerrit-Milena. "Greenwashing, ade!" Lebensmittel Zeitung 76, no. 24 (2024): 24–25. http://dx.doi.org/10.51202/0947-7527-2024-24-024.
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Die EU verschärft die Regeln zum Ökomarketing und wird damit die Werbung mit Umweltaussagen nachhaltig verändern. Jetzt müssen die Marketingabteilungen prüfen, was künftig noch möglich ist. Erste Optionen zeichnen sich ab. Gerrit-Milena Falker
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Lopik, S. J. "Strafbare greenwashing." Tijdschrift voor Bijzonder Strafrecht & Handhaving 10, no. 4 (September 2024): 171–73. http://dx.doi.org/10.5553/tbsenh/229567002024010004001.
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Lane, Eric L. "Volkswagen and the High-tech Greenwash." European Journal of Risk Regulation 7, no. 1 (March 2016): 32–34. http://dx.doi.org/10.1017/s1867299x00005341.
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In several ways, the revelations that Volkswagen used software to cheat on vehicle emissions tests echo common threads of greenwashing cases against car manufacturers. However, in one significant respect, the Volkswagen scandal is much more than just another example of greenwashing. That is, the German automaker's use of software to deceive brings a novel technological aspect to greenwashing. This article discusses the Volkswagen scandal in the context of automobile greenwashing cases and highlights this newhigh-tech greenwashing.
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Griese, Kai-Michael, Kim Werner, and Johannes Hogg. "Avoiding Greenwashing in Event Marketing: An Exploration of Concepts, Literature and Methods." Journal of Management and Sustainability 7, no. 4 (October 25, 2017): 1. http://dx.doi.org/10.5539/jms.v7n4p1.
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Greenwashing, defined by the Oxford Dictionary as “disinformation disseminated by an organization so as to present an environmentally responsible public image” can cause multifarious problems for companies. The phenomenon of greenwashing has, however, not attracted much attention in the event marketing literature to date. The purpose of this paper is twofold. It first describes and analyses the specific characteristics and features of greenwashing in event marketing. It then seeks to identify the current fundamental approaches of how to avoid greenwashing in event marketing and to assess their potential. A two-step literature analysis with complementary search approaches served as a methodical framework. First, journals related to event marketing were screened for the keywords “greenwashing” and “greenwash”. Next, the general literature was consulted for the same keywords. The results clearly demonstrate that the subject of greenwashing has been widely neglected in the event literature. There appears to be no overall concept or approach that allows event actors to avoid greenwashing, albeit various individual initiatives exist. However, it also became clear that initiatives against greenwashing in event marketing can be developed and implemented in the short and long term, for example by integrating different stakeholders. Additional political and juridical efforts based on specific guidelines are also necessary to prevent greenwashing in the future. The study is the first one to provide a systematic approach to the topic of greenwashing in the context of event marketing, including relevant approaches for its avoidance. It can thus help practitioners to better detect and avoid greenwashing in the event industry and to guide similar research in the future.
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Lee, Jeongmin, Goeun Jang, Seunghee Jin, Chaeyun Hwang, and Sokhee P. Jung. "Measures to Create an Eco-friendly Business Management Environment through Greenwashing Case analysis." Journal of Korean Society of Environmental Engineers 45, no. 10 (October 31, 2023): 441–57. http://dx.doi.org/10.4491/ksee.2023.45.10.441.
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As environmental problems such as climate and resource depletion are seriously occurring worldwide, the climate crisis and environmental problems are drawing attention throughout society. Reflecting this reality, an increasing number of ESG management companies are promoting environmentally friendly products and conducting eco-friendly marketing to secure corporate competitiveness. Unfortunately, however, greenwashing marketing by companies that exploit society's preference for eco-friendly companies is also rapidly increasing. Greenwashing refers to camouflage environmentalism that is not actually environmentally friendly but appears to be environmentally friendly. Through this review, we will find out the beginning and meaning of greenwashing and try to explain the seriousness of greenwashing through cases of greenwashing that occurred in the aspects of the country, companies, and consumers. The trend of global regulation on greenwashing was examined, and through this, policy measures to suppress greenwashing were presented.
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Buchinskaya, O. N. "Greenwashing in green finance and measures to prevent it." Economics and Management 30, no. 6 (July 28, 2024): 647–55. http://dx.doi.org/10.35854/1998-1627-2024-6-647-655.
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Aim. To study the phenomenon of greenwashing in the spheres of green bonds issuance and banks’ activities.Objectives. To show the degree of study of the problem in foreign and Russian scientific literature; to analyze the methods of combating greenwashing; to estimate the probability of greenwashing in the financial sphere in Russia.Methods. The author used the methods of bibliographic analysis, studied the legislation and documentation of banking organizations in the context of greenwashing prevention.Results. The author traces the growth of cases of greenwashing in the financial sphere, shows the main forms of its manifestation emphasized in modern scientific literature. As a result of the analysis of the European Union (EU) legislation on counteraction to financial greenwashing the ineffectiveness of the EU measures on prevention of unfair behavior of issuers of “green” bonds and banking institutions is proved. The analysis of the Russian practice of green finance shows the low demand for the services of green bond verifiers and the low degree of state control over this sphere, which may affect the spread of financial greenwashing in Russia. Based on the results of the analysis of the sphere of counteraction to greenwashing in the sphere of green finance in Russia, the main directions of improvement of the domestic policy of counteraction to greenwashing are proposed.Conclusions. Greenwashing is an urgent problem for the development of green finance. The measures taken by the EU to regulate the green bond market do not lead to a reduction in greenwashing and even provoke its development. Measures on state control and tougher penalties for greenwashing are more effective than the emphasis on information disclosure. This seems significant not only for the European market, but also for the Russian market, which will have to face this problem. It is necessary to develop measures to detect and overcome unfair behavior of participants of Russian financial markets, including the development of state control mechanisms, a unified methodology for assessing green bonds and issuers’ reporting, as well as the responsibility of issuers and verifiers when greenwashing is detected. Equally important are incentives for banks to finance green projects and control of the banking system in the framework of greenwashing prevention.
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Kaur, Harpreet, and S. Baranidharan. "A Comprehensive Evaluation of Assessment Tools for Detecting Corporate Greenwashing Practices in the Beauty and Cosmetics Industry." Shanlax International Journal of Arts, Science and Humanities 11, S3-Feb (February 28, 2024): 209–16. http://dx.doi.org/10.34293/sijash.v11is3-feb.7264.
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This paper analyses the assessment methods used to identify deceitful greenwashing tactics in the beauty and cosmetics industry. Greenwashing, a marketing tactic exploiting consumers’ demand for environmentally friendly products, is still widespread. The principal value of evaluating greenwashing is to support transparency and integrity in the markets. Evaluation tools are vital since they systematically evaluate the sustainability claims and detect greenwashing instances. The evaluation analyses the different assessment methods, identifies the strengths, weaknesses, and usability of the assessment techniques and suggests the prevalence of greenwashing. Case studies demonstrate the applicability of assessment instruments, such as Eco Beauty, Organic Glow, and Forest Essence, in real-life contexts. Outcomes highlight the need for stakeholders’ joint efforts to fight against greenwashing practices, increase transparency, and promote a more sustainable industry. Strategies for increasing transparency and accountability, like regulatory enforcement and consumer education, are elaborated. Future research directions concern methodological improvements and studying the new areas that could help to combat greenwashing effectively.
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Chudinovskikh, Marina, Yulia Gudoshnikova, and Nadezhda Boronenkova. "Greenwashing: Deceptive Marketing Practices, trends and facts." E3S Web of Conferences 537 (2024): 02007. http://dx.doi.org/10.1051/e3sconf/202453702007.
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Greenwashing is a marketing technique used by companies to create a false impression that their products or activities are environmentally friendly or environmentally conscious. The article discusses the greenwashing prevalence in today’s market and its negative effects on consumers, the environment and society as a whole. The authors cite examples of greenwashing practices and offer recommendations for identifying and combating greenwashing.
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Wang, Wei, Dechao Ma, Fengzhi Wu, Mengxin Sun, Shuangqing Xu, Qiuyue Hua, and Ziyuan Sun. "Exploring the Knowledge Structure and Hotspot Evolution of Greenwashing: A Visual Analysis Based on Bibliometrics." Sustainability 15, no. 3 (January 26, 2023): 2290. http://dx.doi.org/10.3390/su15032290.
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As environmental protection changes from a purely social benefit to a social benefit mixed with an economic gain, the marketing strategy practice of corporate greenwashing is starting to become a popular research topic. However, the total number of existing review articles on greenwashing research is relatively small, and there are deficiencies in quantitative research and generalizability, scientificity and systematization. This paper attempts to bridge these gaps by combining systems theory with bibliometrics and using visualization techniques to analyze the evolution of knowledge structures and hotspots in greenwashing. Based on this, this paper takes the literature on greenwashing in the Web of Science core set database from 2004–2022 as a research sample and uses CiteSpace 5.8.R3 to conduct a descriptive statistical analysis and carve a visual map to reveal the evolution pattern of research in the field of greenwashing in a comprehensive and systematic way. The findings show that greenwashing research is prevalent in developed countries and continues to attract more scholars globally, focusing on the interpretation of greenwashing definitions and concepts, influencing factors, consequences and governance models. Finally, this paper introduces the system governance theory and improves organizational isomorphism theory to further generalize the existing research framework on greenwashing and provides an outlook on the future direction of greenwashing research from three perspectives: greening screening research, impact research and governance research.
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AMAȚI, Andreea, and Mirela ABRUDAN. "Greenwashing versus Green Marketing in der Modeindustrie. Auswirkungen auf den Kaufentscheidungsprozess [Greenwashing versus Green Marketing in the Fashion Industry. The Impact on the Purchasing Decision-Making Process]." Journal of Media Research 15, no. 3 (44) (November 30, 2022): 33–53. http://dx.doi.org/10.24193/jmr.44.3.
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Sustainability has become part of the social consciousness in the last decade, due to increasing environmental problems. But green marketing implies great costs, and many companies are taking the short way, called greenwashing, to create the impression of false sustainability. They invest more in greenwashing campaigns to improve their image in order to be perceived as environmentally friendly than in changing their business model and practices. The current study focuses on greenwashing in the fashion industry and analyzes the impact on the buying behavior of consumers from different countries. The results of the conducted online-administered survey, reveal that even if most respondents are familiar with the concept of greenwashing, not all of them show interest in the topic, nor consider it in their purchasing decision. Less than a third would no longer buy fashion items from brands accused of greenwashing. Yet, half of them would pay more for sustainable products. Interest in greenwashing and willingness to spend more money on green fashion brands increases proportionally with the education level, yet not to a great extent. The same applies to income. There are no significant differences regarding the interest in greenwashing according to this variable. Collected data also show that fashion brands that engage in green marketing reach smaller awareness and sales figures than companies that develop greenwashing campaigns. Differences between responses from Eastern and Western Europe regarding the impact of greenwashing on the purchasing decision making process are minimal, even though in Western Europe people are more familiar with the phenomenon of greenwashing.
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Yildirim, Seda. "Greenwashing: a rapid escape from sustainability or a slow transition?" LBS Journal of Management & Research 21, no. 1 (February 14, 2023): 53–63. http://dx.doi.org/10.1108/lbsjmr-11-2022-0077.
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PurposeSome wrong methods have emerged in the form of greenwashing while on the way to becoming a green and sustainable brand or business. Recently, it has been questioned whether businesses or brands act by their green image. This study aims to determine whether greenwashing practices represent a slow transition to sustainability or a rapid escape.Design/methodology/approachThis study used secondary data sources and reviewed collected secondary sources. It was a qualitative study due to its methodology. The findings were mostly based on the author’s assumptions through review results.FindingsAs a result of the review of the literature and current sources, it was determined that there are two sides of greenwashing: a dark side and a white side. The dark side of greenwashing represented a rapid escape from sustainability and the white side of greenwashing represented a slow transition to sustainability. Positive and negative elements were summarized in the study and the study gave an original model showing two sides of greenwashing.Research limitations/implicationsThis study provides a viewpoint on greenwashing. This study is limited with its review results and used secondary data. Different approaches or different studies can explore different results for the related literature.Practical implicationsThe purpose of this study is not to justify companies or brands employing greenwashing. However, for a sustainable future, the contribution of manufacturers, businesses and brands as the supply side has a vital value. Therefore, it is recommended to criticize greenwashing by encouraging brands and companies that are trying to take more positive steps in the transition to sustainability.Social implicationsPolicymakers and individuals can improve the dark side of greenwashing. The biggest motive for sustainable production is the demand for green consumers. Accordingly, firms and brands will be sustainable and green in the long term in a good way as consumers and policymakers guide them in a good way.Originality/valueThis study gives an alternative view of greenwashing by comparing the dark side with the white side. The literature mostly expressed that greenwashing had bad implications but this study tried to find the good sides of greenwashing.
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Keerthi, H. K., H. Lakshmi, Shilpa Ajay, and Sendhil Kumar Manoharan. "Greenwashing's Influence on Corporate Performance and Strategies for Regulation and Oversight." Shanlax International Journal of Arts, Science and Humanities 11, S3-Feb (February 28, 2024): 107–10. http://dx.doi.org/10.34293/sijash.v11is3-feb.7249.
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Greenwashing, the deceptive practice of presenting a misleading impression of a firm's environmental practices, has become a critical issue in corporate sustainability. This research explores the impact of greenwashing on corporate performance and examines strategies for regulating and overseeing greenwashing practices. Through a comprehensive review of literature, we identify the detrimental effects of greenwashing on firms, including reputational damage and loss of consumer trust. We propose several strategies for regulating greenwashing, including enhancing transparency, implementing stricter guidelines for environmental claims, and promoting third-party verification of environmental initiatives. By implementing these strategies, firms can improve their sustainability practices and regain consumer trust.
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Du, Bingshang, Jiangrui Hu, and Yujie Peng. "An Empirical Study on the Impact of Corporate Greenwashing Behaviours on Financial Performance." BCP Business & Management 20 (June 28, 2022): 508–18. http://dx.doi.org/10.54691/bcpbm.v20i.1025.
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In the context of sustainable development, governments, consumers and other external institutions have become increasingly concerned about corporate social responsibility (CSR) issues. The behavior of companies attempting to improve their corporate image with social responsibility investment, but not actually implementing or exaggerating the effect is called greenwashing. Such behavior is extremely harmful to consumers, companies and the development of green markets. This paper explores the relationship between corporate greenwashing and financial performance. In this paper, the degree of corporate greenwashing is measured by the company's peer-relative greenwashing score. Based on this, we examined the negative relationship between corporate greenwashing behaviors and financial performance using a sample of 349 A-share listed companies in China from 2017 to 2020, and made suggestions to enterprises, government departments and regulators to reduce the occurrence of corporate greenwashing.
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Gayathiri, M., and B. Rathnapriya. "Unveiling the Environmental Impact of Corporate Greenwashing." Shanlax International Journal of Arts, Science and Humanities 11, S3-Feb (February 28, 2024): 200–204. http://dx.doi.org/10.34293/sijash.v11is3-feb.7261.
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Corporate greenwashing, the deceptive practice of portraying a company's operations as environmentally friendly when they are not, has become a significant concern in contemporary society. This article delves into the ramifications of greenwashing on the environment. It examines how greenwashing tactics employed by corporations can mislead consumers and regulators, ultimately undermining genuine efforts to mitigate environmental degradation. Through a comprehensive analysis of case studies and scholarly research, this article sheds light on the detrimental effects of greenwashing on various aspects of the environment, including biodiversity, climate change, and resource depletion. Furthermore, it discusses the role of stakeholders, such as consumers, investors, and government bodies, in combating greenwashing and promoting corporate transparency and accountability. By understanding the true impact of greenwashing, stakeholders can make informed decisions to support genuinely sustainable practices and drive positive environmental change.
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Xu, Wei, Mingzhu Li, and Sen Xu. "Unveiling the “Veil” of information disclosure: Sustainability reporting “greenwashing” and “shared value”." PLOS ONE 18, no. 1 (January 18, 2023): e0279904. http://dx.doi.org/10.1371/journal.pone.0279904.
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With the increasing attention of the capital market to environmental, social and governance information, sustainability reporting has become an important carrier for stakeholders to gain insight into sustainability of companies. But the emerged “greenwashing” problem has also brought haze to the value creation of capital market. To study the consequences of the pseudo-social responsibility behavior of “greenwashing”, this paper takes China’s listed companies as the research sample to empirically examine the relationship between sustainability reporting “greenwashing” and “shared value” creation. It is found that the “greenwashing” behavior of corporate sustainability reporting significantly reduces the “shared value” creation, while the degree of sustainability information asymmetry and the quality of information disclosure play a partial mediation role between them. Further analysis shows that the more effective internal control of a company and the greater pressure of external media supervision, the more conducive to weaken the negative impact of “greenwashing” on “shared value” creation. This paper enriches the literature on the economic consequences of “greenwashing” in sustainability disclosure and the influencing factors of “shared value” creation, extends the research on information disclosure and “shared value” from financial information to non-financial information. The results call for the state to promote legislative work, formulate unified standards and compress the “greenwashing” gray space; Governments could implement mandatory disclosure, implement independent authentication and strengthen “greenwashing” social supervision; Companies should strengthen capacity building and improve the “greenwashing” governance mechanism with the help of digital empowerment.
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Alaudhli, Reem. "Greenwashing Risk and Its Mitigation for Sustainable Finance." Academic Journal of Research and Scientific Publishing 6, no. 61 (May 5, 2024): 05–33. http://dx.doi.org/10.52132/ajrsp.e.2024.61.1.
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Greenwashing presents a significant risk to sustainable financing, prompting researchers to investigate its impact on investors. In response to the urgency of combating this deceptive practice, financial market regulators have increasingly adopted ESG (environmental, social, governance) criteria. This study aims to comprehensively understand the effects of greenwashing by employing a mixed-method approach. Initially, a survey was conducted among participants to analyze their perspectives. The findings reveal a prevailing trend among individuals who seek to optimize investment returns, with a remarkable 50% of respondents demonstrating familiarity with greenwashing tactics. Notably, upon becoming aware of greenwashing practices, a substantial proportion of participants express a strong inclination to revise their investment strategies accordingly. Further exploration into the phenomenon uncovers a combination of factors contributing to greenwashing, including ambiguous legislation, stakeholder pressures, organizational qualities, and individual mindsets. Respondents emphasize the critical importance of enhanced transparency, a heightened emphasis on quality standards, and the enforcement of stringent regulations as key measures to mitigate the prevalence of greenwashing. This study sheds light on investors' sentiments regarding greenwashing, providing valuable insights into the impacts of this unethical practice on sustainable financing. Additionally, it offers practical recommendations to effectively combat greenwashing. By implementing suggested measures such as promoting transparency, prioritizing quality, and enforcing robust regulations.
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Jandrianto, Dirga, and Kurniawati Kurniawati. "Dampak Greenwashing, Environmental Concern, Green Confusion, terhadap Green Brand Equity dalam praktek Green Marketing pada Industri Elektronik: Dimodereting Brand Credibility." Jurnal Ilmiah Universitas Batanghari Jambi 24, no. 2 (July 13, 2024): 1672. http://dx.doi.org/10.33087/jiubj.v24i2.4949.
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The purpose of this study was to analyze the effect of excessive product packaging on greenwashing, environmental, green confusion. Greenwashing, environmental concern, green confusion on green brand equity. Greenwashing, environmental concern, green confusion mediated the effect of excessive product packaging on green brand equity. And brand credibility moderates the effect of greenwashing, environmental concern, green confusion on green brand equity. The sample used amounted to 357 which was obtained through a questionnaire on google form which was distributed online, sampling using purposive sampling with the criteria that respondents had purchased ACER, ASUS, LENOVO, and HP laptop brands in the last 2 years. The data analysis used is the Structural Equation Model (SEM) with the help of AMOS software. The results found that excessive product packaging has a positive effect on greenwashing, and environmental concern. And has a negative effect on green confusion. Greenwashing and green confusion have a positive effect, then environmental concern has a negative effect on green brand equity. Brand credibility as moderating strengthens the positive impact of greenwashing, and green confusion, then weakens the negative impact on green brand equity. Finally, greenwashing and green confusion as mediating variables weaken the negative impact of excessive product packaging, and environmental concern strengthens the impact of excessive product packaging on green brand equity.
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Wang, Zhengkai, Debing Ni, and Kaiming Zheng. "The Role of False-Claims Ban Regulation in Greenwashing of Firms with Imprecise Greenness Information." Sustainability 14, no. 20 (October 21, 2022): 13655. http://dx.doi.org/10.3390/su142013655.
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The observation that firms are greenwashing in their advertisements to consumers has attracted regulatory false claim concerns; thus, we built a three-stage game theoretical model to explore how a firm’s efficiency in greenness information acquisition and a false claims ban (FCB) regulatory policy induce greenwashing (non-greenwashing) in the green advertising market. We solved the model with the concept of the perfect Bayesian equilibrium. Based on the PBEs, we obtained the following results. (1) A FCB regulatory policy is necessary to rule out any intentional greenwashing PBE. (2) In the presence of a strict FCB regulatory policy (with a large enough FCB penalty), if the precision of the firm’s observed signals is lower (or higher) than a threshold, uninformative non-greenwashing (both unintentional and uninformative non-greenwashing) PBEs arise, and the threshold increases in the FCB penalty. (3) A strict FCB regulatory policy and a high level of efficiency (regarding the firm’s greenness information acquisition) can (together) rule out greenwashing; the threshold of the efficiency of the firm’s greenness information acquisition is independent of the regulatory policy. Managerial implications are also discussed.
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Zhang, Yi, Huiming Zhang, Kai Wu, and Danyun Shen. "Governance of Greenwashing Behaviors: A Perspective of Heterogeneous Firm Types." Energies 17, no. 6 (March 11, 2024): 1340. http://dx.doi.org/10.3390/en17061340.
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Corporate greenwashing in response to carbon neutrality strategies has received substantial academic attention. Distinct from previous studies, this paper establishes a differential game model incorporating both green and brown enterprise types. The model compares greenness and total profits under two government scenarios: subsidies for green enterprises and the regulation of brown enterprises. It further analyzes the mechanism behind brown enterprise greenwashing formation. The results show that subsidies alone encourage brown enterprises to engage in greenwashing. However, government regulation inhibits such behaviors, with the inhibition effect positively correlated to regulatory intensity. Consumers’ green perception of enterprises also significantly drives brown enterprise greenwashing degrees. Higher green enterprise perception coefficients reduce greenwashing, while higher brown enterprise perception coefficients increase it. Differential game and simulation analyses reveal that greenwashing governance should consider both direct policy effects on brown enterprises and indirect subsidy effects on green enterprises.
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shojaei, Alireza Shabani, Belem Barbosa, Zaila Oliveira, and Ana Maria Regalo Coelho. "Perceived greenwashing and its impact on eco-friendly product purchase." Tourism & Management Studies 20, no. 2 (February 20, 2024): 1–12. http://dx.doi.org/10.18089/tms.20240201.
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Notwithstanding the increasing commitment of managers toward environmental sustainability, consumer skepticism remains widespread, often resulting in perceptions of greenwashing. Although greenwashing has been studied by researchers, there is a lack of understanding of how consumers' Perceived greenwashing affects their consumption behavior. The current study aims to investigate how perceived greenwashing impacts consumers’ purchasing behavior of environmentally friendly products. The study used the “theory of planned behavior” and the “theory of perceived risk”. For data analysis, SmartPLS3 was employed. Results confirm that the perceived greenwashing leads to a decrease in the attitude, purchase intention, and purchase behavior of eco-friendly products. Both perceived risk and perceived differentiation also were found to influence purchase intention. These findings confirm the negative impact of greenwashing perception on consumer behavior and highlight the need for transparency and clear environmental claims in product communication.
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Sari, Dica Yulinar, and Windijarto Windijarto. "THE MITIGATING FACTORS OF GREENWASHING : A SYSTEMATIC LITERATURE REVIEW." Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) 7, no. 3 (December 8, 2023): 1693–704. http://dx.doi.org/10.31955/mea.v7i3.3582.
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Greenwashing is a strategy carried out by companies by presenting an image of good sustainable performance but hiding their actual environmental performance. Greenwashing harms investors and consumers. Therefore, this research will examine mitigation factors that can minimize the occurrence of greenwashing practices. This research method uses a Systematic Literature Review (SLR) with a database sourced from Scopus as many as 21 articles that are relevant to the topic of this study. It is hoped that the final results of this research will be useful in making policies related to greenwashing and as a basis for a development model for researchers related to greenwashing topics in the future.
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Zhang, Dengjun. "Talk the Talk, But Walk the Walk? Female-Managed Firms and Greenwashing Behavior." Environment and Behavior 55, no. 5 (June 2023): 364–94. http://dx.doi.org/10.1177/00139165231192357.
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Previous studies have examined gender differences in environmental disclosure and corporate environmental responsibility, which are elements used to measure greenwashing. However, little attention has been given to the impact of firm leaders’ gender on greenwashing. This study applies a logit econometric model to estimate the probability of being greenwashers for female-led firms compared to male-led firms, using a sample of 7,870 private firms from 28 countries. Our main results suggest that female-managed firms are not less likely to conduct greenwashing. This study also evaluates the impact on greenwashing of other determinants, such as access to finance, firm size, pollution degree, and region, and whether the gender gap in greenwashing is attributed to the primary drivers of greenwashing. Finally, we draw implications from this study on how to enhance the credibility of environmental initiatives for both female-led and male-led firms.
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Mu, Honglei, and Youngchan Lee. "Greenwashing in Corporate Social Responsibility: A Dual-Faceted Analysis of Its Impact on Employee Trust and Identification." Sustainability 15, no. 22 (November 7, 2023): 15693. http://dx.doi.org/10.3390/su152215693.
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Corporate social responsibility (CSR) has emerged as a pivotal area of focus, with an increasing number of companies prioritizing its integration into their operational strategies. Nonetheless, because of the dual factors of corporate legitimacy and the pressure exerted by stakeholders, some companies use their CSR disclosures to screen positive impressions and good images, known as greenwashing. Existing literature delves deeply into the consequences of greenwashing from both consumers’ and companies’ perspectives; however, the consequences on employees remain largely unexplored. Another consideration is that greenwashing in CSR research has almost exclusively relied on a catchall CSR construct despite CSR being manifested in philanthropic CSR, business-process CSR, social alliance CSR, and value-chain CSR facets. Therefore, the purpose of this study is to explore the consequences of greenwashing in CSR on employees and to examine whether and how greenwashing across various CSR facets results in different employee responses. Partial least squares structural equation modeling (PLS-SEM) was used to analyze the structural relationships posited in our conceptual framework. By analyzing 304 employees whose companies had experience implementing CSR in China, this study found that greenwashing in primary-stakeholder-oriented CSR was negatively related to trust, and greenwashing in secondary-stakeholder-oriented CSR had a negative and significant impact on employee–company identification. Interestingly, each type of CSR greenwashing had no bearing on the other’s trust and identification. Furthermore, greenwashing in both CSR types indirectly decreases employee loyalty through the respective mediators of trust and identification. Theoretical and managerial implications are provided.
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Samriddha, D. P., and Thirupathi Manickam. "Green Washing Won't Wash." Shanlax International Journal of Arts, Science and Humanities 11, S3-Feb (February 28, 2024): 55–62. http://dx.doi.org/10.34293/sijash.v11is3-feb.7242.
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This research paper explores greenwashing, a deceptive marketing practice employed by corporations to create a misleading perception of their environmental responsibility. Through a comprehensive analysis of academic literature, case studies, and industry reports, this paper highlights the various tactics companies use to greenwash their products and services. Also, itidentifies greenwashing strategies and promotes ethical practices. Moreover, it provides consumers and stakeholders with practical strategies to identify and avoid falling victim to corporate greenwashing. Additionally, the paper examines the consequences of greenwashing on consumer trust, environmental initiatives, and regulatory frameworks. So,this research paper sheds light on the need for transparency, accountability, and effective regulation to combat greenwashing and foster genuine sustainability efforts by corporations.
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Kliestikova, Jana, and Margareta Nadanyiova. "Greenwashing and Its Impact on Consumer Confidence – Case Study of Slovak Republic." GATR Journal of Management and Marketing Review (JMMR) Vol.2(1) Jan-Mar 2017 2, no. 1 (March 5, 2017): 08–14. http://dx.doi.org/10.35609/jmmr.2017.2.1(2).
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Objective - This paper is focused on the topic of greenwashing and its impact on consumer confidence in specific conditions of Slovak republic. Nowadays, consumer confidence is mainly recognized as economic indicator measuring the interpretation of the current economic environment by consumers and their expectations for the future. In presented paper, we analyse greenwashing as a possible source of discontent. Greenwashing is a negative phenomenon of green marketing activities realised in the scope of corporate social responsibility. Methodology/Technique - First, green characteristics of Slovak consumers are analysed in context of Hofstede cultural dimensions of Slovak republic. Subsequently, there is evaluated realised questionnaire survey dedicated to the analysis of greenwashing impact on consumer confidence. Then, the relationship between greenwashing and consumer confidence in Slovak market, is detected. Findings – Results showed that attitude of authority has an impact on consumer confidence and the greenwashing has not got an impact on buying behavior of Slovak consumers. Novelty - It has a vital importance to analyze socio-cultural profile of the nation and in accordance with obtained results highlight the importance of environmental education of the society. Type of Paper - Review Keywords: Green Marketing; Greenwashing; Corporate Social Responsibility; Consumer Confidence. JEL Classification: D11, E21, M31.
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De Jong, Menno D. T., Karen M. Harkink, and Susanne Barth. "Making Green Stuff? Effects of Corporate Greenwashing on Consumers." Journal of Business and Technical Communication 32, no. 1 (September 25, 2017): 77–112. http://dx.doi.org/10.1177/1050651917729863.
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The marketing success of green products has spawned the phenomenon of greenwashing, but studies on the effects of greenwashing on consumers are still limited. Using a 4 × 2 randomized experimental design, this study examines such effects by determining whether consumers respond differently to greenwashing, silent brown, vocal green, and silent green organizations selling hedonic products (perfume) or utilitarian products (detergent). The results show that consumers recognized the green claims in the greenwashing condition, which led to an environmental performance impression in between green and brown organizations but also to more negative judgments about the integrity of communication. Regarding purchase interest, greenwashing organizations performed similarly as silent brown organizations, with significantly lower scores than those of vocal green and silent green organizations. No significant effects of product type and no interaction effects were found. Overall, greenwashing has only limited benefits (perceived environmental performance), poses a major threat (perceived integrity), and has no true competitive advantage (purchase interest).
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Magomedova, G. M. "Greenwashing or Current Positioning of Goods." Vestnik of the Plekhanov Russian University of Economics 20, no. 5 (September 29, 2023): 217–22. http://dx.doi.org/10.21686/2413-2829-2023-217-222.
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The article studies one type of current goods positioning, i. e. greenwashing. Greenwashing is company activity, in which various marketing communications (PR and advertising) are used to demonstrate its ecological orientation instead of real introduction of ecological practices aimed at cutting the negative impact on the environment. The author describes history of greenwashing, provides examples and discusses strategies that help check the current company positioning for using greenwashing. The difference between green marketing and greenwashing was explained. Green marketing is a marketing activity, as a result of which the company sells its products or services orientating only to their ecological properties. The article also studies the problem of transparency and corporate social responsibility. Corporate social responsibility means practice of sustainable development, whose goal is to ensure gains, such as economic, ecological and social benefits for producer and consumer. Complete transparency is a conviction that all organizations must be frank, open and honest in their work. Types of greenwashing regulation (legal, public, professional) are characterized.
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Zhao, Jiyang. "How the EU should to respond to the challenge of greenwashing?" Journal of Education, Humanities and Social Sciences 24 (December 31, 2023): 798–810. http://dx.doi.org/10.54097/mhg0b981.
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The Paris Agreement has set out specific requirements for controlling global warming, which has made it imperative for companies to incorporate the environment as well as sustainability into their business strategies. However, the problem of greenwashing, whereby companies disguise the fact that they are not green by claiming to be green, is also occurring more and more. There is also a growing body of research on this type of greenwashing. This paper reviews some of the definitions of greenwashing in the literature and, by analyzing the greenwashing scandals of ExxonMobil and Shell as well as the climate litigation, concludes that the EU legislation has a great advantage in solving the problem of greenwashing, especially by multinational corporations. However, as these regulations have only come into force in the last few years, a number of issues are still waiting to be resolved. Therefore, more research is needed to explore the issue of EU legislation and greenwashing, and to consider how to deal with the inadequacy of existing legislation.
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Voronina, N. P. "Greenwashing: a legal mechanism to counteract." Courier of Kutafin Moscow State Law University (MSAL)), no. 3 (June 2, 2023): 28–36. http://dx.doi.org/10.17803/2311-5998.2023.103.3.028-036.
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The UN Sustainable Development Goals until 2030 are aimed at solving global problems, including poverty and hunger, disease, unsanitary conditions, environmental pollution, consumer attitudes towards natural resources. Their solution is seen in the sustainable development of mankind. The basis of sustainable development is the responsible consumption of all sides of the greening process: states, business structures, society. The environmental agenda for the 21st century forms the trend of corporate governance based on the principles of ESG. However, a certain part of manufacturers, under the guise of a “green” mission, produce products that do not meet environmental requirements. In recent years, more and more people talk about greenwashing. Despite the fact that states are taking certain measures to counter greenwashing, its share is only increasing. The problem of greenwashing is multifaceted and includes unfair competition, violation of consumer rights, discredit of corporate social responsibility, restriction of intellectual property, underdevelopment of the market for environmentally friendly and organic products. If in foreign countries the problem of greenwashing has been discussed for several decades, in the Russian Federation attention has been paid to this problem only in recent years. The imperfection of legal regulation contributes to the development of greenwashing. The purpose of this article is to analyze the legislative requirements for manufactured products (using the example of agricultural and food products) and the processes of their production, processing, storage and sale, measures to counter greenwashing, identify legal gaps and formulate possible legislative proposals aimed at solving greenwashing problems. The experience of combating greenwashing in the countries — Russia’s strategic partners has been studied. Proposals have been formulated to improve the legal mechanism for counteracting greenwashing.
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Konrad, Jörg. "Glaubwürdigkeit statt Greenwashing." Lebensmittel Zeitung 73, no. 41 (2021): 44. http://dx.doi.org/10.51202/0947-7527-2021-41-044-2.
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Die Pandemie stellt Marketing- und Werbeverantwortliche vor große Herausforderungen. Um den Stimmungsschwankungen der Verbraucher gerecht zu werden, müssen Werbekampagnen und Tonalität der Botschaften häufiger angepasst werden. Zur politischen Lage passen Umweltschutz und Klimakampf.
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Dikken, Birke. "Imagegewinn statt „Greenwashing“." ProCare 26, no. 5 (June 2021): 46–47. http://dx.doi.org/10.1007/s00735-021-1357-y.
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Rahman, Imran, Jeongdoo Park, and Christina Geng-qing Chi. "Consequences of “greenwashing”." International Journal of Contemporary Hospitality Management 27, no. 6 (August 10, 2015): 1054–81. http://dx.doi.org/10.1108/ijchm-04-2014-0202.
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Purpose – This quasi-experimental study aimed to investigate, drawing upon influential discounting behavior theory and cognition – affect – behavior (C-A-B) paradigm, consumers’ reactions to the phenomenon of “greenwashing” in the lodging industry. More specifically, this paper proposed and tested a theoretical model that examined whether recognizing the ulterior motive caused consumer skepticism about hotels’ environmental claims, which in turn influenced consumers’ intention to participate in linen reuse program and intention to revisit the hotel. Additionally, the moderating effects of ecological concern on the relationship between skepticism and intention to participate and between skepticism and intention to revisit were examined. Design/methodology/approach – A quasi-experimental design was used with two conditions (control vs ulterior motive) employing staff members of a US public university as study participants. In total, 638 useful responses were received. Findings – The results of this study revealed that an ulterior motive of hotels’ environmental claims evoked consumer skepticism, which, in turn, negatively influenced consumers’ intention to participate in the linen reuse program and intention to revisit the hotel. Skepticism was found to partially mediate the relationships between ulterior motive and intention to participate and between ulterior motive and intention to revisit. Consumers’ ecological concern was not found to moderate the relationship between skepticism and intention to participate in the linen reuse program and skepticism and intention to revisit the hotel. In addition, a significant positive direct effect between ecological concern and intention to participate and a non-significant effect between ecological concern and revisit intention were revealed. Research limitations/implications – Focus on consumers’ response to the ulterior motive of environmental claims advances an understanding of consumers’ attitudes and perceptions about hotels’ green practices. Practical implications – Findings suggest that hotels need to be watchful so that consumers do not become skeptical. Therefore, it is of utmost importance that managers do everything possible to give customers no room for doubt. Hoteliers need to spend more effort in installing comprehensive green programs and make true green claims by keeping the potential consequences of greenwashing in mind. Hoteliers also need to seek out third-party certifications that require the hotel to meet certain standards, which will help ensure credibility in the eyes of consumers. Originality/value – Hospitality literature has seldom explored this gray area of green marketing, and, in this regard, this study serves as a guide to hoteliers and researchers alike. The authors thereby anticipate that this study would encourage more research in this often overlooked but highly important area.
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Ahluwalia, Pal, and Toby Miller. "Greenwashing social identity." Social Identities 20, no. 1 (January 2, 2014): 1–4. http://dx.doi.org/10.1080/13504630.2013.878983.
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Cordelier, Benoit. "Greenwashing ou écoblanchiment." Sens-Dessous N°26, no. 2 (2020): 21. http://dx.doi.org/10.3917/sdes.026.0021.
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Klaver, Patrick. "Preventing Greenwashing Risks." ATZ worldwide 124, no. 12 (November 25, 2022): 78. http://dx.doi.org/10.1007/s38311-022-1424-4.
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Klaver, Patrick. "Greenwashing-Risiken vorbeugen." ATZ - Automobiltechnische Zeitschrift 124, no. 12 (November 25, 2022): 78. http://dx.doi.org/10.1007/s35148-022-1525-9.
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Dikken, Birke. "Imagegewinn statt "Greenwashing"." Pflegezeitschrift 74, no. 1-2 (December 21, 2020): 25–27. http://dx.doi.org/10.1007/s41906-020-0963-9.
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Tátrai, Tünde. "Greenwashing a közbeszerzésben?" Polgári szemle 19, no. 4-6 (2023): 147–57. http://dx.doi.org/10.24307/psz.2023.1210.
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A közbeszerzések zöldítése aktuális téma, hiszen a közpénz elköltése során legalább annyi hatást gyakorolhatunk a beszerzésre kerülő áruk és szolgáltatások tartalmára, mint az azokat felhasználó, igénybe vevő állampolgárok hozzáállására. Az alapkérdés, hogy hol van az a pont, amikor úgy értékelhető, hogy az ajánlatkérő valójában csak adminisztratív módon tesz eleget a fenntartható közbeszerzés biztosítására irányuló igénynek. A cikk arra hívja fel a figyelmet, hogy olyan közbeszerzési környezetben, ahol eleve kockázatkerülésre rendezkednek be az ajánlatkérők, a legegyszerűbb zöld ötletet is díjazni kell és nem “greenwashing”-ként azonosítani. Minél fejletlenebb egy közbeszerzési kultúra, annál nagyobb szükség van a kevésbé kreatív közbeszerzők edukálására, ötletek felvetésére és az alkalmazás pozitív értékelésére.
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Napetschnig, Christoph. "Herzblut statt Greenwashing." Bankmagazin 73, no. 1 (December 21, 2023): 28–31. http://dx.doi.org/10.1007/s35127-023-1803-1.
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Baulig, Bianca. "„Greenwashing ist inakzeptabel“." Bankmagazin 73, no. 9 (August 30, 2024): 16–17. http://dx.doi.org/10.1007/s35127-024-2226-3.
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