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Journal articles on the topic 'Greenwashing'

Author: Grafiati

Published: 4 June 2021

Last updated: 25 July 2025

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1

Bouchareb, Nasser. "From greenwashing to green marketing – an approach to change consumer behaviour towards environmental issues in emerging countries." Economic and Regional Studies / Studia Ekonomiczne i Regionalne 17, no. 3 (2024): 549–56. http://dx.doi.org/10.2478/ers-2024-0030.

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Abstract This study proposes greenwashing as a paradigm for altering consumer attitudes toward environmental challenges in emerging countries. This technique uses greenwashing as a planned obsolescence strategy to shift consumer attitudes toward environmental issues and eventually transition to a true green marketing approach. Despite the adverse perceptions connected with greenwashing, the study contends that it can play an important role in raising awareness about environmental concerns and promoting more responsible behaviour. It is important to be aware that greenwashing should not be cons

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2

Isensee, Till, and Sonja Bähr. "Greenwashing im Greenwashing!" packREPORT 55, no. 1 (2023): 10. http://dx.doi.org/10.51202/0342-3743-2023-1-010.

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Wer denkt, dass Nachhaltigkeit bedeutet, sich ein großes Label mit „Klimaneutral“ oder der Steigerungsform „Klimaneutralisiert“ auf die Verpackung zu kleben liegt falsch! Und das wurde endlich auch von einem Gericht präzise beurteilt. Und nicht nur das.

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Hossain, Muhammed Zakir, Sahib Hossain, and Umma Nusrat Urme. "The Impact of Greenwashing on Consumer Trust and Brand Loyalty: The Moderating Role of Industry Type." European Journal of Innovative Studies and Sustainability 1, no. 3 (2025): 121–33. https://doi.org/10.59324/ejiss.2025.1(3).10.

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This research investigates the influence of greenwashing on consumer trust and brand loyalty, emphasizing the variations of these relationships across diverse industries. A quantitative methodology was employed to gather data from 300 participants through a survey to assess perceptions of greenwashing, consumer trust, and brand loyalty within the food, fashion, and hospitality industries. Structural Equation Modeling (SEM) was utilized to evaluate the proposed hypotheses, revealing that greenwashing has a significant negative impact on both consumer trust (β = -0.68) and brand loyalty (β = -0.

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Benjak, Jelena. "Kako izbjeći upadanje u zamku Greenwashinga." Et2er 6, no. 2 (2024): 161–69. https://doi.org/10.70077/et2er.6.2.21.

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U današnje vrijeme ubrzanog tehnološkog napretka, informacije kolaju nevjerojatnom brzinom, pružajući niz prednosti, ali i zamki koje je nužno osvijestiti. Zbog velike količine dostupnih i distribuiranih informacija, javnosti vrlo često nemaju vremena provjeriti njihovu istinitost i zbog toga je informacije moguće lako zloupotrijebiti te niz neistina prikazati istinitima. Ovim radom problematizira se paradigma sveprisutnosti informacija te se kroz rad razmatraju i ispituju nedostaci na primjeru Greenwashinga koji je danas sve prisutniji, što kroz komunikaciju velikih kompanija, kao i mikro pod

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Alyahia, Mansour, Alaa M. S. Azazz, Sameh Fayyad, Ibrahim A. Elshaer, and Abuelkassem A. A. Mohammad. "Greenwashing Behavior in Hotels Industry: The Role of Green Transparency and Green Authenticity." Sustainability 16, no. 3 (2024): 1050. http://dx.doi.org/10.3390/su16031050.

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Greenwashing has become a pervasive phenomenon in the tourism and hospitality sector, posing significant challenges and potential reputational damage to green hotels. Despite its prevalence, research on mitigating greenwashing’s influence on guest trust and behavior remains limited. This study addresses this gap by investigating the moderating roles of green authenticity (GA) and green transparency (GTR) in the relationship between greenwashing and guest green trust (GT), ultimately influencing patronage intentions (PI) towards green hotels. Employing a quantitative approach, the study utilize

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6

Swestiana, Anggita, Hendrie Adji Kusworo, and Chafid Fandeli. "Greenwashing or Greenhushing?: A Quasi-Experiment to Correlate Green Behaviour and Tourist’s Level of Trust Toward Communication Strategies in Volunteer Tourism’s Website." Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan 6, no. 1 (2022): 53–66. http://dx.doi.org/10.34013/jk.v6i1.348.

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Volunteer Tourism (VT) is introduced as a form of tourism that gives benefits for both tourists and locals. Even though it has a sustainable goal, VT undergoes the greenwashing’s claim because of its marketing strategies. Moreover, the long-term effect of this phenomenon causes distrust among tourists and postpones the development of sustainable tourism products. This research offers greenhushing as an alternative strategy for under-developed VT’s operator which cannot implement a vocal green strategy. In this research, greenwashing and greenhushing strategies are tested and correlated with th

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7

Dumont, Pascal. "Greenwashing." Revue Possibles 36, no. 4 (2023): 78–81. http://dx.doi.org/10.62212/revuepossibles.v36i4.671.

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Dumont, Pascal. "Greenwashing." Revue Possibles 36, no. 4 (2023): 130–34. http://dx.doi.org/10.62212/revuepossibles.v36i4.672.

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9

Ślażyńska-Kluczek, Dorota. "Analiza greenwashingu w kontekście emisji długu zrównoważonego." Przegląd Prawno-Ekonomiczny, no. 3 (September 28, 2023): 81–100. http://dx.doi.org/10.31743/ppe.16212.

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Celem opracowania jest analiza greenwashingu w kontekście emisji długu zrównoważonego. Przedstawiono pojęcie greenwashingu, wskazano na zielone obligacje, obligacje zrównoważone oraz obligacje powiązane ze zrównoważonym rozwojem jako narzędzie finansowania, a następnie dokonano zestawienia przykładowych jednostek, które deklarując wypełnianie celów środowiskowych i ogłaszając, że korzystają ze zrównoważonego finansowania, w rzeczywistości stosują greenwashing. Postawiono następującą hipotezę: emisja długu zrównoważonego może być wykorzystana w celu podania nieprawdziwych informacji na temat pr

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10

Nadanyiova, Margareta, and Jana Kliestikova. "Green Marketing vs. Greenwashing. How to protect against Negative Impact of Greenwashing?" GATR Journal of Management and Marketing Review (JMMR) Vol.2(1) Jan-Mar 2017 2, no. 1 (2017): 53–58. http://dx.doi.org/10.35609/jmmr.2017.2.1(8).

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Objective - – Following paper deals with the essence of green marketing, green consumers and green strategies. It also defines greenwashing, different types of greenwashing, the seven sins of greenwashing, greenwashing index and negative impact of greenwashing. Based on this are outlined measures to protect against negative impact of greenwashing. Methodology/Technique - The study carried out with reviewing literature. Findings – The ways to avert the negative impacts of greenwashing includes: increasing awareness through media and education, elimination of greenwashing by companies, inclusion

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11

Tikkha, Vrinda, Prachi Agarwal, and Dr Rohit Rajwanshi. "ASSESSING GREENWASHING PRACTICES WITH SPECIAL RELEVANCE TO THE FOOD & BEVERAGE INDUSTRY." International Journal of Agriculture and Environmental Research 10, no. 04 (2024): 472–92. http://dx.doi.org/10.51193/ijaer.2024.10401.

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This paper aims to investigate the concept of greenwashing and its application in various industries, with a specific focus on the food and beverage industry. A systematic Literature Review (SLR) was carried out to identify Greenwashing Practices (GwP). After reviewing more than 20 papers from the Journal of international repute, the definitions related to GwP were studied. It was established that GwP is an unethical marketing practice. Subsequently, all the definitions were run in the WORDITOUT application (Data mining technique) which clearly highlighted the list of negative words attached t

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Mcglone, C. "Is chemical recycling greenwashing? [Chemical recycling - greenwashing]." Engineering & Technology 17, no. 11 (2022): 20–25. http://dx.doi.org/10.1049/et.2022.1103.

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13

Lopik, S. J. "Strafbare greenwashing." Tijdschrift voor Bijzonder Strafrecht & Handhaving 10, no. 4 (2024): 171–73. http://dx.doi.org/10.5553/tbsenh/229567002024010004001.

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14

Fisher, Chelsea, and Clara Albacete. "Ancient Greenwashing." Gastronomica: The Journal of Food and Culture 23, no. 3 (2023): 46–64. http://dx.doi.org/10.1525/gfc.2023.23.3.46.

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The strategy of greenwashing has come to occupy a powerful place in sustainable marketing by employing techniques aimed to alleviate the guilt of eco-conscious eaters while obscuring the realities of a company’s true environmental impacts. In this paper, we examine a particular kind of greenwashed marketing we call “ancient greenwashing,” which invokes references to ancient (precolonial) civilizations as a branding strategy targeted at consumers seeking a more authentic and sustainable way of eating. We contend that this marketing masks the colonial legacies that uphold and perpetuate the inju

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15

Falker, Gerrit-Milena. "Greenwashing, ade!" Lebensmittel Zeitung 76, no. 24 (2024): 24–25. http://dx.doi.org/10.51202/0947-7527-2024-24-024.

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Die EU verschärft die Regeln zum Ökomarketing und wird damit die Werbung mit Umweltaussagen nachhaltig verändern. Jetzt müssen die Marketingabteilungen prüfen, was künftig noch möglich ist. Erste Optionen zeichnen sich ab. Gerrit-Milena Falker

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16

Lane, Eric L. "Volkswagen and the High-tech Greenwash." European Journal of Risk Regulation 7, no. 1 (2016): 32–34. http://dx.doi.org/10.1017/s1867299x00005341.

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In several ways, the revelations that Volkswagen used software to cheat on vehicle emissions tests echo common threads of greenwashing cases against car manufacturers. However, in one significant respect, the Volkswagen scandal is much more than just another example of greenwashing. That is, the German automaker's use of software to deceive brings a novel technological aspect to greenwashing. This article discusses the Volkswagen scandal in the context of automobile greenwashing cases and highlights this newhigh-tech greenwashing.

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17

Gao, Hongqiao, and Xiaoqing Ai. "“Supervision” or “Collusion”: The Impact of Heterogeneous Industrial Agglomeration on Corporate Greenwashing." Sustainability 17, no. 12 (2025): 5608. https://doi.org/10.3390/su17125608.

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With the increase in greenwashing, corporate greenwashing governance has become a crucial component of urban environmental management. Industrial clusters are a key form of urban economic organization, yet the mechanisms through which they affect corporate greenwashing remain unclear. This study examines how different types of industrial agglomeration influence corporate greenwashing using a sample of Chinese A-share listed companies. The key findings include the following: (1) Specialized agglomeration inhibits corporate greenwashing through a “supervision” effect generated by intra-industry

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18

Griese, Kai-Michael, Kim Werner, and Johannes Hogg. "Avoiding Greenwashing in Event Marketing: An Exploration of Concepts, Literature and Methods." Journal of Management and Sustainability 7, no. 4 (2017): 1. http://dx.doi.org/10.5539/jms.v7n4p1.

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Greenwashing, defined by the Oxford Dictionary as “disinformation disseminated by an organization so as to present an environmentally responsible public image” can cause multifarious problems for companies. The phenomenon of greenwashing has, however, not attracted much attention in the event marketing literature to date. The purpose of this paper is twofold. It first describes and analyses the specific characteristics and features of greenwashing in event marketing. It then seeks to identify the current fundamental approaches of how to avoid greenwashing in event marketing and to assess their

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19

Lee, Jeongmin, Goeun Jang, Seunghee Jin, Chaeyun Hwang, and Sokhee P. Jung. "Measures to Create an Eco-friendly Business Management Environment through Greenwashing Case analysis." Journal of Korean Society of Environmental Engineers 45, no. 10 (2023): 441–57. http://dx.doi.org/10.4491/ksee.2023.45.10.441.

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As environmental problems such as climate and resource depletion are seriously occurring worldwide, the climate crisis and environmental problems are drawing attention throughout society. Reflecting this reality, an increasing number of ESG management companies are promoting environmentally friendly products and conducting eco-friendly marketing to secure corporate competitiveness. Unfortunately, however, greenwashing marketing by companies that exploit society's preference for eco-friendly companies is also rapidly increasing. Greenwashing refers to camouflage environmentalism that is not act

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20

Raynold Sebastian Hasiholan Gultom and Muthia Sakti. "Praktik Greenwashing: Perlindungan Hukum dan Tanggung Jawab Korporasi Ditinjau dari Hukum Indonesia." Jurnal Interpretasi Hukum 4, no. 3 (2023): 626–41. https://doi.org/10.22225/juinhum.4.3.8331.626-641.

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Penelitian berusaha untuk menganalisis praktik greenwashing dengan kerangka hukum yang ada di Indonesia, baik dalam perlindungan hukum terhadap praktik greenwashing, maupun tanggung jawab korporasi dalam mengimplementasikan praktik greenwashing sebagai pelaku usaha. Metode penulisan yang digunakan adalah metode hukum normatif dengan menggunakan pendekatan perundang-undangan dan pendekatan perbandingan. Hasil dari studi ini menunjukan bahwa terdapat beberapa regulasi yang dapat menjadi payung hukum terhadap praktik greenwashing serta dapat mengakomodasi kepentingan konsumen dan lingkungan. Sela

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21

Gregory, Richard Paul. "How Greenwashing Affects Firm Risk: An International Perspective." Journal of Risk and Financial Management 17, no. 11 (2024): 526. http://dx.doi.org/10.3390/jrfm17110526.

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The effects of greenwashing as a corporate strategy on firm risk are not well defined. I construct a greenwashing measure for 3973 companies from 70 countries from 2012 to 2022. Using Dynamic Panel Modeling, I find results suggesting that greenwashing is a complex phenomenon with both positive and negative consequences. While it can improve a firm’s public image and potentially enhance its financial performance, it may also lead to increased risk and misallocation of resources. Greenwashing firms have a lower weighted average cost of capital due to a higher debt-to-capital ratio. They are larg

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22

Buchinskaya, O. N. "Greenwashing in green finance and measures to prevent it." Economics and Management 30, no. 6 (2024): 647–55. http://dx.doi.org/10.35854/1998-1627-2024-6-647-655.

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Aim. To study the phenomenon of greenwashing in the spheres of green bonds issuance and banks’ activities.Objectives. To show the degree of study of the problem in foreign and Russian scientific literature; to analyze the methods of combating greenwashing; to estimate the probability of greenwashing in the financial sphere in Russia.Methods. The author used the methods of bibliographic analysis, studied the legislation and documentation of banking organizations in the context of greenwashing prevention.Results. The author traces the growth of cases of greenwashing in the financial sphere, show

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Yang, Yihao. "Deconstructing 'Greenwashing' and 'Anti-Greenwashing' in Corporate ESG Investments: Based on Behavioral Identification, Motivation Analysis and Effect Evaluation." Advances in Economics, Management and Political Sciences 122, no. 1 (2024): None. http://dx.doi.org/10.54254/2754-1169/122/20242622.

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Abstract: With the increasing corporate attention to Environmental, Social, and Governance (ESG), some companies that do not have ESG investment strengths have also joined the ESG practice. As firms intensively integrate ESG into their operational ethos, discrepancies between proclaimed and actual ESG commitments have given rise to "greenwashing" behaviors. At present, China's research on corporate "greenwashing" is still in its infancy, and it is difficult to accurately identify corporate "greenwashing" behaviors and clarify their motives and impacts, so as to achieve the "anti-greenwashing"

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Chudinovskikh, Marina, Yulia Gudoshnikova, and Nadezhda Boronenkova. "Greenwashing: Deceptive Marketing Practices, trends and facts." E3S Web of Conferences 537 (2024): 02007. http://dx.doi.org/10.1051/e3sconf/202453702007.

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Greenwashing is a marketing technique used by companies to create a false impression that their products or activities are environmentally friendly or environmentally conscious. The article discusses the greenwashing prevalence in today’s market and its negative effects on consumers, the environment and society as a whole. The authors cite examples of greenwashing practices and offer recommendations for identifying and combating greenwashing.

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Kaur, Harpreet, and S. Baranidharan. "A Comprehensive Evaluation of Assessment Tools for Detecting Corporate Greenwashing Practices in the Beauty and Cosmetics Industry." Shanlax International Journal of Arts, Science and Humanities 11, S3-Feb (2024): 209–16. http://dx.doi.org/10.34293/sijash.v11is3-feb.7264.

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This paper analyses the assessment methods used to identify deceitful greenwashing tactics in the beauty and cosmetics industry. Greenwashing, a marketing tactic exploiting consumers’ demand for environmentally friendly products, is still widespread. The principal value of evaluating greenwashing is to support transparency and integrity in the markets. Evaluation tools are vital since they systematically evaluate the sustainability claims and detect greenwashing instances. The evaluation analyses the different assessment methods, identifies the strengths, weaknesses, and usability of the asses

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Mukherjee, Arka, and Subhadip Ghosh. "Greenwashing Risks in Environmental Quality Competition: Detection and Deterrence." Games 16, no. 2 (2025): 14. https://doi.org/10.3390/g16020014.

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The rising prevalence of greenwashing by firms has emerged as a major concern for regulatory authorities over the past decade. This paper examines the impact of regulation on firms’ strategic decisions regarding greenwashing and environmental quality in an oligopolistic market. We model two firms that compete on environmental quality and greenwashing levels, operating under the oversight of a regulatory authority. The authority’s policy instruments include a detection mechanism and fines imposed on firms engaging in greenwashing. Using a differential game-theoretical framework, we examine the

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Jamil, Nurul Nazlia, and Ersa Tri Wahyuni. "Greenwashing and board effectiveness: Moderating role of CSR committee from Malaysia evidence." Edelweiss Applied Science and Technology 9, no. 5 (2025): 1508–21. https://doi.org/10.55214/25768484.v9i5.7187.

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Greenwashing comes in many forms from misleading claims and ambiguous terms to using nature imagery to suggest sustainability. As ESG obligations and transparency demands grow, so does the scrutiny around greenwashing. The purpose of the study is to examine the role of board effectiveness (diversity, independence, size and expertise) on greenwashing with the role of CSR committee as the moderator in the Malaysian listed companies. This paper analyzes data from the year 2021-2023 with a sample of 1068 firm year observations. The regression analyses have been conducted and the result highlighted

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Shield, Mollie. "Shades of Green." Fashion Highlight, SI1 (July 14, 2025): 370–77. https://doi.org/10.36253/fh-3106.

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The fashion industry faces significant challenges, including human rights and environmental concerns, prompting a shift toward sustainability. This shift reflects heightened awareness among stakeholders. However, alongside these positive developments, a trend has emerged: greenwashing. Defined as misleading consumers about a company’s environmental practices, greenwashing complicates the industry’s efforts to adopt sustainable practices and can perpetuate harmful behaviors. Despite extensive research highlighting the negative impacts of greenwashing, it continues to rise, indicating a gap in u

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Wang, Wei, Dechao Ma, Fengzhi Wu, et al. "Exploring the Knowledge Structure and Hotspot Evolution of Greenwashing: A Visual Analysis Based on Bibliometrics." Sustainability 15, no. 3 (2023): 2290. http://dx.doi.org/10.3390/su15032290.

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As environmental protection changes from a purely social benefit to a social benefit mixed with an economic gain, the marketing strategy practice of corporate greenwashing is starting to become a popular research topic. However, the total number of existing review articles on greenwashing research is relatively small, and there are deficiencies in quantitative research and generalizability, scientificity and systematization. This paper attempts to bridge these gaps by combining systems theory with bibliometrics and using visualization techniques to analyze the evolution of knowledge structures

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AMAȚI, Andreea, and Mirela ABRUDAN. "Greenwashing versus Green Marketing in der Modeindustrie. Auswirkungen auf den Kaufentscheidungsprozess [Greenwashing versus Green Marketing in the Fashion Industry. The Impact on the Purchasing Decision-Making Process]." Journal of Media Research 15, no. 3 (44) (2022): 33–53. http://dx.doi.org/10.24193/jmr.44.3.

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Sustainability has become part of the social consciousness in the last decade, due to increasing environmental problems. But green marketing implies great costs, and many companies are taking the short way, called greenwashing, to create the impression of false sustainability. They invest more in greenwashing campaigns to improve their image in order to be perceived as environmentally friendly than in changing their business model and practices. The current study focuses on greenwashing in the fashion industry and analyzes the impact on the buying behavior of consumers from different countries

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Nazarova, V. V., S. A. Torgachkina, and O. V. Haukka. "Greenwashing and Corporate Financial Performance: Assessing the Relationship." AlterEconomics 21, no. 4 (2024): 863–82. https://doi.org/10.31063/altereconomics/2024.21-4.11.

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In today’s world, nature conservation and environmental sustainability are becoming increasingly critical for maintaining a business’s competitive advantage. Many companies leverage these factors to enhance their reputation and attract new customers. However, some engage in greenwashing by making misleading or false claims about their environmental achievements. This study aims to analyze the impact of greenwashing practices on the key financial indicators of companies suspected of such behavior. To achieve this, the Greenwashing Index (GWI) was calculated, reflecting the degree of discrepancy

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Yildirim, Seda. "Greenwashing: a rapid escape from sustainability or a slow transition?" LBS Journal of Management & Research 21, no. 1 (2023): 53–63. http://dx.doi.org/10.1108/lbsjmr-11-2022-0077.

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PurposeSome wrong methods have emerged in the form of greenwashing while on the way to becoming a green and sustainable brand or business. Recently, it has been questioned whether businesses or brands act by their green image. This study aims to determine whether greenwashing practices represent a slow transition to sustainability or a rapid escape.Design/methodology/approachThis study used secondary data sources and reviewed collected secondary sources. It was a qualitative study due to its methodology. The findings were mostly based on the author’s assumptions through review results.Findings

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Keerthi, H. K., H. Lakshmi, Shilpa Ajay, and Sendhil Kumar Manoharan. "Greenwashing's Influence on Corporate Performance and Strategies for Regulation and Oversight." Shanlax International Journal of Arts, Science and Humanities 11, S3-Feb (2024): 107–10. http://dx.doi.org/10.34293/sijash.v11is3-feb.7249.

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Greenwashing, the deceptive practice of presenting a misleading impression of a firm's environmental practices, has become a critical issue in corporate sustainability. This research explores the impact of greenwashing on corporate performance and examines strategies for regulating and overseeing greenwashing practices. Through a comprehensive review of literature, we identify the detrimental effects of greenwashing on firms, including reputational damage and loss of consumer trust. We propose several strategies for regulating greenwashing, including enhancing transparency, implementing strict

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Du, Bingshang, Jiangrui Hu, and Yujie Peng. "An Empirical Study on the Impact of Corporate Greenwashing Behaviours on Financial Performance." BCP Business & Management 20 (June 28, 2022): 508–18. http://dx.doi.org/10.54691/bcpbm.v20i.1025.

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In the context of sustainable development, governments, consumers and other external institutions have become increasingly concerned about corporate social responsibility (CSR) issues. The behavior of companies attempting to improve their corporate image with social responsibility investment, but not actually implementing or exaggerating the effect is called greenwashing. Such behavior is extremely harmful to consumers, companies and the development of green markets. This paper explores the relationship between corporate greenwashing and financial performance. In this paper, the degree of corp

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Gayathiri, M., and B. Rathnapriya. "Unveiling the Environmental Impact of Corporate Greenwashing." Shanlax International Journal of Arts, Science and Humanities 11, S3-Feb (2024): 200–204. http://dx.doi.org/10.34293/sijash.v11is3-feb.7261.

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Corporate greenwashing, the deceptive practice of portraying a company's operations as environmentally friendly when they are not, has become a significant concern in contemporary society. This article delves into the ramifications of greenwashing on the environment. It examines how greenwashing tactics employed by corporations can mislead consumers and regulators, ultimately undermining genuine efforts to mitigate environmental degradation. Through a comprehensive analysis of case studies and scholarly research, this article sheds light on the detrimental effects of greenwashing on various as

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Xu, Wei, Mingzhu Li, and Sen Xu. "Unveiling the “Veil” of information disclosure: Sustainability reporting “greenwashing” and “shared value”." PLOS ONE 18, no. 1 (2023): e0279904. http://dx.doi.org/10.1371/journal.pone.0279904.

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With the increasing attention of the capital market to environmental, social and governance information, sustainability reporting has become an important carrier for stakeholders to gain insight into sustainability of companies. But the emerged “greenwashing” problem has also brought haze to the value creation of capital market. To study the consequences of the pseudo-social responsibility behavior of “greenwashing”, this paper takes China’s listed companies as the research sample to empirically examine the relationship between sustainability reporting “greenwashing” and “shared value” creatio

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Jandrianto, Dirga, and Kurniawati Kurniawati. "Dampak Greenwashing, Environmental Concern, Green Confusion, terhadap Green Brand Equity dalam praktek Green Marketing pada Industri Elektronik: Dimodereting Brand Credibility." Jurnal Ilmiah Universitas Batanghari Jambi 24, no. 2 (2024): 1672. http://dx.doi.org/10.33087/jiubj.v24i2.4949.

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The purpose of this study was to analyze the effect of excessive product packaging on greenwashing, environmental, green confusion. Greenwashing, environmental concern, green confusion on green brand equity. Greenwashing, environmental concern, green confusion mediated the effect of excessive product packaging on green brand equity. And brand credibility moderates the effect of greenwashing, environmental concern, green confusion on green brand equity. The sample used amounted to 357 which was obtained through a questionnaire on google form which was distributed online, sampling using purposiv

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Alaudhli, Reem. "Greenwashing Risk and Its Mitigation for Sustainable Finance." Academic Journal of Research and Scientific Publishing 6, no. 61 (2024): 05–33. http://dx.doi.org/10.52132/ajrsp.e.2024.61.1.

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Greenwashing presents a significant risk to sustainable financing, prompting researchers to investigate its impact on investors. In response to the urgency of combating this deceptive practice, financial market regulators have increasingly adopted ESG (environmental, social, governance) criteria. This study aims to comprehensively understand the effects of greenwashing by employing a mixed-method approach. Initially, a survey was conducted among participants to analyze their perspectives. The findings reveal a prevailing trend among individuals who seek to optimize investment returns, with a r

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Wang, Zhengkai, Debing Ni, and Kaiming Zheng. "The Role of False-Claims Ban Regulation in Greenwashing of Firms with Imprecise Greenness Information." Sustainability 14, no. 20 (2022): 13655. http://dx.doi.org/10.3390/su142013655.

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The observation that firms are greenwashing in their advertisements to consumers has attracted regulatory false claim concerns; thus, we built a three-stage game theoretical model to explore how a firm’s efficiency in greenness information acquisition and a false claims ban (FCB) regulatory policy induce greenwashing (non-greenwashing) in the green advertising market. We solved the model with the concept of the perfect Bayesian equilibrium. Based on the PBEs, we obtained the following results. (1) A FCB regulatory policy is necessary to rule out any intentional greenwashing PBE. (2) In the pre

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Zhang, Yi, Huiming Zhang, Kai Wu, and Danyun Shen. "Governance of Greenwashing Behaviors: A Perspective of Heterogeneous Firm Types." Energies 17, no. 6 (2024): 1340. http://dx.doi.org/10.3390/en17061340.

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Corporate greenwashing in response to carbon neutrality strategies has received substantial academic attention. Distinct from previous studies, this paper establishes a differential game model incorporating both green and brown enterprise types. The model compares greenness and total profits under two government scenarios: subsidies for green enterprises and the regulation of brown enterprises. It further analyzes the mechanism behind brown enterprise greenwashing formation. The results show that subsidies alone encourage brown enterprises to engage in greenwashing. However, government regulat

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shojaei, Alireza Shabani, Belem Barbosa, Zaila Oliveira, and Ana Maria Regalo Coelho. "Perceived greenwashing and its impact on eco-friendly product purchase." Tourism & Management Studies 20, no. 2 (2024): 1–12. http://dx.doi.org/10.18089/tms.20240201.

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Notwithstanding the increasing commitment of managers toward environmental sustainability, consumer skepticism remains widespread, often resulting in perceptions of greenwashing. Although greenwashing has been studied by researchers, there is a lack of understanding of how consumers' Perceived greenwashing affects their consumption behavior. The current study aims to investigate how perceived greenwashing impacts consumers’ purchasing behavior of environmentally friendly products. The study used the “theory of planned behavior” and the “theory of perceived risk”. For data analysis, SmartPLS3 w

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Mulenga, Richard, Chilizani Phiri, and Chimuka Matongo. "Mitigating Greenwashing Across World Regions: An Integrated Behavioral and Regulatory Approach." American Journal of Environment and Climate 4, no. 1 (2025): 119–34. https://doi.org/10.54536/ajec.v4i1.4130.

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This research examines greenwashing across global regions and proposes an integrated behavioural-regulatory intervention framework to mitigate these practices. Using a systematic literature review and VOS viewer software, the study analyzed 2,098 peer-reviewed articles from six databases ranging from 2009 to 2024. Findings show that the energy sector is the most affected by greenwashing, followed by the fashion and food industries. The U.S. has the highest greenwashing rate at 36.8%, with Europe at 35.8% and Africa at 2.2%. The study highlights that weak enforcement of environmental regulation

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Sari, Dica Yulinar, and Windijarto Windijarto. "THE MITIGATING FACTORS OF GREENWASHING : A SYSTEMATIC LITERATURE REVIEW." Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) 7, no. 3 (2023): 1693–704. http://dx.doi.org/10.31955/mea.v7i3.3582.

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Greenwashing is a strategy carried out by companies by presenting an image of good sustainable performance but hiding their actual environmental performance. Greenwashing harms investors and consumers. Therefore, this research will examine mitigation factors that can minimize the occurrence of greenwashing practices. This research method uses a Systematic Literature Review (SLR) with a database sourced from Scopus as many as 21 articles that are relevant to the topic of this study. It is hoped that the final results of this research will be useful in making policies related to greenwashing and

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Zhang, Dengjun. "Talk the Talk, But Walk the Walk? Female-Managed Firms and Greenwashing Behavior." Environment and Behavior 55, no. 5 (2023): 364–94. http://dx.doi.org/10.1177/00139165231192357.

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Previous studies have examined gender differences in environmental disclosure and corporate environmental responsibility, which are elements used to measure greenwashing. However, little attention has been given to the impact of firm leaders’ gender on greenwashing. This study applies a logit econometric model to estimate the probability of being greenwashers for female-led firms compared to male-led firms, using a sample of 7,870 private firms from 28 countries. Our main results suggest that female-managed firms are not less likely to conduct greenwashing. This study also evaluates the impact

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Mu, Honglei, and Youngchan Lee. "Greenwashing in Corporate Social Responsibility: A Dual-Faceted Analysis of Its Impact on Employee Trust and Identification." Sustainability 15, no. 22 (2023): 15693. http://dx.doi.org/10.3390/su152215693.

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Corporate social responsibility (CSR) has emerged as a pivotal area of focus, with an increasing number of companies prioritizing its integration into their operational strategies. Nonetheless, because of the dual factors of corporate legitimacy and the pressure exerted by stakeholders, some companies use their CSR disclosures to screen positive impressions and good images, known as greenwashing. Existing literature delves deeply into the consequences of greenwashing from both consumers’ and companies’ perspectives; however, the consequences on employees remain largely unexplored. Another cons

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Samriddha, D. P., and Thirupathi Manickam. "Green Washing Won't Wash." Shanlax International Journal of Arts, Science and Humanities 11, S3-Feb (2024): 55–62. http://dx.doi.org/10.34293/sijash.v11is3-feb.7242.

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This research paper explores greenwashing, a deceptive marketing practice employed by corporations to create a misleading perception of their environmental responsibility. Through a comprehensive analysis of academic literature, case studies, and industry reports, this paper highlights the various tactics companies use to greenwash their products and services. Also, itidentifies greenwashing strategies and promotes ethical practices. Moreover, it provides consumers and stakeholders with practical strategies to identify and avoid falling victim to corporate greenwashing. Additionally, the paper

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Kliestikova, Jana, and Margareta Nadanyiova. "Greenwashing and Its Impact on Consumer Confidence – Case Study of Slovak Republic." GATR Journal of Management and Marketing Review (JMMR) Vol.2(1) Jan-Mar 2017 2, no. 1 (2017): 08–14. http://dx.doi.org/10.35609/jmmr.2017.2.1(2).

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Objective - This paper is focused on the topic of greenwashing and its impact on consumer confidence in specific conditions of Slovak republic. Nowadays, consumer confidence is mainly recognized as economic indicator measuring the interpretation of the current economic environment by consumers and their expectations for the future. In presented paper, we analyse greenwashing as a possible source of discontent. Greenwashing is a negative phenomenon of green marketing activities realised in the scope of corporate social responsibility. Methodology/Technique - First, green characteristics of Slov

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Rahmawati, Maslichah, Mawardi M. Cholid, and Khalikussabir. "Exploring the Gender-Moderated Effects of Greenwashing: A Multiple Group Analysis of Mediation and Moderation Relationships." SHS Web of Conferences 217 (2025): 05003. https://doi.org/10.1051/shsconf/202521705003.

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With the rising consumer awareness of environmental issues, companies increasingly face scrutiny over claims of sustainability, giving rise to concerns about greenwashing and its impact on consumer behavior. This study examines how greenwashing influences green trust and green word of mouth (GWOM) and tries to figure out whether GWOM can be a mediated effect toward green trust, thus incorporating gender as a moderating variable in these relationships. We employed purposive sampling and a total of 262 respondents meet the criteria. Using multiple group analyses, eight hypotheses were tested. Th

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Poiriazi, Eleni, Georgia Zournatzidou, and George Konteos. "Do Board Characteristics Matter with Greenwashing? An Investigation in the Financial Sector with the Integration of Entropy Weight and TOPSIS Multicriteria Decision-Making Methods." Risks 13, no. 4 (2025): 64. https://doi.org/10.3390/risks13040064.

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Financial industry executives are sincerely concerned about the potential effects of greenwashing on their organizations. The primary objective of this research is to investigate the impact of board features on greenwashing and the strategies that executives may develop to mitigate the effects of corporate washing phenomena. A novel set of criteria was evaluated for 359 listed European financial institutions. Data were acquired from the Refinitiv Eikon database for the Fiscal Year 2024. The entropy weight and TOPSIS multicriteria decision-making methodologies were used to assess the data. Thes

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Konrad, Jörg. "Glaubwürdigkeit statt Greenwashing." Lebensmittel Zeitung 73, no. 41 (2021): 44. http://dx.doi.org/10.51202/0947-7527-2021-41-044-2.

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Die Pandemie stellt Marketing- und Werbeverantwortliche vor große Herausforderungen. Um den Stimmungsschwankungen der Verbraucher gerecht zu werden, müssen Werbekampagnen und Tonalität der Botschaften häufiger angepasst werden. Zur politischen Lage passen Umweltschutz und Klimakampf.

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