Academic literature on the topic 'Guerilla'

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Journal articles on the topic "Guerilla"

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Ouběhlický, Richard. "Analysis of Taiwan Guerilla Potential – A Real Possibility or a Naive Notion?" Vojenské rozhledy 32, no. 1 (March 8, 2023): 35–49. http://dx.doi.org/10.3849/2336-2995.32.2023.01.035-049.

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Existing research about China and Taiwan deals primarily with bilateral relations, military doctrines, etc. They don't pay much attention to the consequences of the potential China-Taiwan war. The article examines conditions for emerging and activity of guerillas with paramilitant signs in the case of China's domination over Taiwan. The analysis is based on the present general, socio-economic, political, geographical, and technological environment. A substantial part of the analysis is also argumentation about the potential of urban guerilla. The article is based on data, pieces of information, polls and academic and analytical texts relevant to the main research questions. Those questions are the potential for emerging, sustainability, and effectiveness of guerilla. The article comes with findings, that argue the relatively high potential for the emergence of guerilla primarily because of the suitable environment in Taiwan and possible effectiveness and sustainability based on existing variables, which can however also limit this potential.
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Jackson, Paul. "Guerilla science." Primary Teacher Update 2013, no. 27 (December 2013): 55. http://dx.doi.org/10.12968/prtu.2013.1.27.55a.

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Corwin, P. "Guerilla Surgeon." BMJ 341, aug18 2 (August 18, 2010): c4484. http://dx.doi.org/10.1136/bmj.c4484.

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Nur Fadhila, Siti Ayu. "Penggunaan Digital Guerilla Marketing Dalam Usaha Kecil Dan Menengah." Jurnal Studi Manajemen dan Bisnis 5, no. 2 (February 5, 2020): 95–100. http://dx.doi.org/10.21107/jsmb.v5i2.6660.

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Penelitian ini bertujuan untuk mengetahui (1) Prinsip dari strategi guerilla marketing dan (2) Penerapan strategi guerilla marketing dalam konsep digital marketing bagi Usaha Kecil dan Menengah (UKM). Jenis penelitian ini merupakan penelitian kualitatif dengan teknik pengumpulan data menggunakan studi literatur. Hasil penelitian menunjukkan, (1) terdapat 3 prinsip strategi guerilla marketing yatitu surprise effect, diffusion effect, dan low cost effect (2) penerapan strategi guerilla marketing dalam konsep digital marketing dapat dilakukan dengan cara penukaran poin belanja, menampilkan kuis, dan menjangkau konsumen dengan menampilkan testimoni secara suka rela dari konsumen yang merasa puas.
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Zakharov, Anton O. "THE GUERILLA STAR OF INDONESIA — BINTANG GERILYA." Journal of the Institute of Oriental Studies RAS, no. 1 (19) (2022): 171–83. http://dx.doi.org/10.31696/2618-7302-2022-1-171-183.

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The award system of Indonesia reflects its state developments, including the formation and transformations of the Indonesian Armed Forces (Tentara Nasional Indonesia). The Republic of Indonesia was formed as a result of its struggle for independence against the Netherlands Colonial Empire. Many islands of Indonesia, their equatorial and tropical climate, as well as technical backwardness of the Indonesian society in the 1940s were among the main factors of the guerilla warfare against the Dutch. Guerilla squads were the main part of the People’s Security Army (Tentara Keamanan Rakyat), later named the Republic of Indonesia Army (Tentara Republik Indonesia). Its victory over the Dutch in 1949 helped instituting of the first Order of Indonesia — Bintang Gerilja, or Bintang Gerilya in modern spelling — The Guerilla Star. The paper sums up the laws and acts of the Indonesian State concerning the Guerilla Star, as well as the data from open sources, like media and Wikipedia, about its awardees. These data are checked through the official reference books issued by the Service of History of the Indonesian Army (Dinas Sejarah Angkatan Darat). The paper focuses on the statute, description and bestowals of the Guerilla Star of Indonesia. The Order is an award to all Indonesians who fought for their Independence against the Dutch. The form of the Guerilla Star is like the Gallipoli Star of the Ottoman Empire. In 2009, the statute of the Guerilla Star was changed by the Indonesian Government. Now it may be bestowed for any guerilla defense of Indonesian interests.
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Maier, Christian. "Psychoanalyse und Guerilla." Handeln im Kontext gesellschaftlicher Gewalt 28, no. 2 (December 2016): 51–68. http://dx.doi.org/10.30820/0941-5378-2016-2-51.

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Es ist die Absicht dieser Arbeit, einen Überblick zum ethnopsychoanalytischen Werk Paul Parins zu geben. Ethnopsychoanalyse war für Parin die um die gesellschaftlich-kulturelle Dimension erweiterte Psychoanalyse. Diese damit Vollständigkeit anstrebende Psychoanalyse führte Parin auch zu neuen psychoanalytischen Erkenntnissen und Konzepten, beispielsweise zur Anerkennung der Kulturabhängigkeit des ödipalen Konflikts und zu der Beschreibung der Anpassungsmechanismen des Ich. Ethnopsychoanalyse ist letztlich eine Methode, »die den ›Blick des Fremden› auf Phänomene des eigenen Gesellschaftsgefüges, der eigenen culture richtet«, mit dem eigentlichen Ziel, das hochkomplexe, wechselseitige Zusammenwirken des sozialen Gefüges und den darin lebenden Individuen der eigenen Gesellschaft besser zu verstehen. Für Christa Wolf war Paul Parin ein »fröhlicher Anarchist«, weil alles, was er sagte und schrieb durchtränkt und gesättigt sei von der Utopie, daß alles, »womöglich die ganze Welt«, gerechter werden sollte.
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Mateo, Florinda. "The Philippine Guerilla Movement and Counterpropaganda During World War II." Plaridel 3, no. 2 (August 1, 2006): 75–122. http://dx.doi.org/10.52518/2006.3.2-04fmto.

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This essay describes the forms of counterpropaganda of the guerilla movement during the Japanese Occupation particularly in the guerilla newspapers which were an integral part of the underground resistance movement. Combining historical research and content analysis of thre guerrilla newspapers in the Visayas where the resistance was the strongest — the Leyte Samar Free Philippines, The Coordinator and Ang Tigbatas — the study analyzes how the guerilla newspapers kept the Filipino people informed about war developments and boosted their morale. With their emphasis on news, the guerilla newspapers, despite their lack of polish and limited resources, effectively met the needs of the Filipinos and countered the massive Japanese propaganda machinery.
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Nehme, Ali. "The Effects of Gorilla Marketing in Social Media on Consumer Behavior." Journal of Prospective Researches 24, no. 3 (July 17, 2024): 1–11. http://dx.doi.org/10.61704/jpr.v24i3.pp1-11.

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The research aims to identify the means and principles of guerilla marketing, what distinguishes it from traditional marketing, and the definition of consumer behavior. The purpose of the research is to investigate the impact of guerilla marketing on social media on consumer behavior. The research therefore used the descriptive-analytical approach by describing and analyzing the relationship that can arise between social media and consumer behavior and guerilla marketing. The research concluded that there was a possibility of applying guerilla marketing, and its effectiveness in spreading awareness and influencing the target audience in the field of social change. The research model was validated by modeling structural equations based on surveys of 310 customers. The statistical program SPSS was used to support the results of the proposed model, as the results confirm that the marketing of gorillas on social media has a positive impact on consumer behavior. The above sample was considered appropriate because the research had to be conducted with people using social media. Most guerilla marketing studies focus on consumers and neglect potential impacts on brands. And in order to fill this gap in the literature, By scaling this research, it contributes to testing the determinants of consumer behavior. On the managerial side, this research provides marketers with a frame of reference for understanding the adoption of guerilla marketing information on social media
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Lester, David, and Michael Frank. "How do American Undergraduates View Suicide Bombers?" Psychological Reports 103, no. 3 (December 2008): 713–14. http://dx.doi.org/10.2466/pr0.103.3.713-714.

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69 American undergraduates ( Mage =22.1 yr., SD = 5.9) viewed suicide bombers and guerilla fighters who kill civilians more negatively than they view protest suicide and guerilla fighters who kill soldiers.
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Alsheikh, Layla. "The impact of surprise guerilla marketing on customer behavior." Innovative Marketing 20, no. 1 (March 14, 2024): 227–37. http://dx.doi.org/10.21511/im.20(1).2024.19.

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This study aimed to investigate the impact of guerilla marketing (i.e., guerilla ambient marketing and guerilla sensation marketing) on customer behavior (i.e., customer purchase intention and customer brand attitude). The survey was held in May 2023; the questionnaire was distributed to a convenience sample of 450 customers of three malls in Jeddah city in the Kingdom of Saudi Arabia. The analysis was conducted by IBM SPSS and AMOS using 344 retrieved responses. Exploring research factors, confirming goodness-of-fit, and testing the hypothesized effects, the results indicated that both dimensions of guerrilla marketing had significant effects on both dimensions of customer behavior. However, the effect of ambient marketing on customer purchase intention was greater than its effect on customer brand attitude. Conversely, the effect of sensation marketing on customer brand attitude was greater than its effect on customer purchase intention. The paper concludes that ambient marketing has more power to boost customer purchase intention in comparison with sensation marketing, which is suitable for elevating customer brand attitude. For that, enterprises are required to try nonconventional marketing practices such as guerilla marketing in order to change customer behaviors. Further studies should use other dimensions of guerilla marketing and target more customers from different locations.
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Dissertations / Theses on the topic "Guerilla"

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Bredin, Renae Moore. "Guerilla ethnography." Diss., The University of Arizona, 1995. http://hdl.handle.net/10150/187034.

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Using contemporary paradigms from Native American, African American, feminist, and post-colonial critical theories, as well the debates around what constitutes anthropology, this dissertation examines the ways in which Native American written literary production and European American ethnography converge in the social production and construction of the "raced" categories of "red" and "white." The questions of how discourses of power and subjectivity operate are asked of texts by Paula Gunn Allen, Leslie Marmon Silko, and Elsie Clews Parsons, all of whom have lived and worked in and around Laguna Pueblo in New Mexico. The matrix in their texts of location (Laguna Pueblo), discourses (fiction and ethnography), "races" (Laguna and White), and gender (female), facilitates an examination of the scripting of "Indian-ness" and "White-ness" and how these categories sustain each other, and how each "contains" and "represents" the other, based in relative domination and subordination. What is posited here is a practice of guerilla ethnography, a practice which reflects "white" back upon itself, creating a picture of what it means to be culturally "white" by one who is "other than white." Texts are examined in terms of a racial and ethnic "whiteness" as a socially constructed category, upsetting the underlying assumption of whiteness as the given or natural center, rather than as another socially constructed category.
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Lee, Sung Yun. "Beyond guerilla games." Thesis, National Library of Canada = Bibliothèque nationale du Canada, 2001. http://www.collectionscanada.ca/obj/s4/f2/dsk3/ftp05/MQ63534.pdf.

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Hejkalová, Tereza. "Social Guerilla marketing." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-85218.

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The diploma thesis deals with the social guerrilla marketing and its aim is to analyze the social guerrilla campaigns and to evaluate the suitability of the guerilla marketing for the social issues. The theoretical part describes marketing communications, new trends in communication, including guerrilla marketing, and also social marketing and social guerrilla marketing. The practical part includes the market research of guerrilla campaigns. The chosen campaigns are introduced and afterwards analyzed. Lastly, the suitability of this form of communication for the social issues is evaluated and the recommendations for future are suggested.
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Schmid, Christian. "Guerilla Marketing Phänomen und Erfolgsfaktoren /." St. Gallen, 2006. http://www.biblio.unisg.ch/org/biblio/edoc.nsf/wwwDisplayIdentifier/01653823002/$FILE/01653823002.pdf.

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Garay, Camila, and Emilia Millner. "Expressive Generation - Educational Guerilla Marketing." Thesis, Malmö högskola, Institutionen för konst, kultur och kommunikation (K3), 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-23003.

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“A creative city requires creative solutions” was one of the many insights we got when conduction our examination project together with a Minor Field Study, in Cape Town/South Africa. This report is a window into our South African design adventure and explores the question; how can we create an expressive and dynamic campaign that will succeed in a vibrant city like Cape Town? Under the wing of our assigners at The Frank Joubert Art Centre we created an edgy and interactive campaign for The Expressive Generation Exhibition, that plays with both its environment and its viewer. Our extensive research gave birth to a new design concept; Educational Guerrilla Marketing, with the context of involving the young artists and designers in their own exhibition advertisement. So, how did we manage to combine a design examination project with a social-focused SIDA-report and at the same time get a life changing experience? The following pages will paint you the picture.
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Koktová, Silvie. "Guerilla marketing jako nový marketingový trend." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-197451.

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This diploma thesis examines one of the new trends of contemporary marketing, the so-called guerilla marketing. The theoretical part is devoted to the origin of guerilla marketing, its principles, advantages and disadvantages. Furthermore, I present different types of guerilla marketing and methods of their use. In the practical part, I discuss specific guerrilla campaigns and try to prove the nature of guerilla marketing where ideas can defeat the budget. The last part is devoted to questionnaire survey to determine the awareness of the Czech public about guerilla marketing and analyzed campaigns.
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Horáčková, Simona. "Využití guerilla marketingu v předvolební kampani." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2015. http://www.nusl.cz/ntk/nusl-225060.

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This master´s thesis deals with application of guerrilla marketing at the election campaign. The first part contains the theoretical basis, which explain the marketing communication, current trends in marketing communications and define the concept of guerilla marketing, including establishment of this marketing trend. The practical part at first analyse a real election campaign, at the development and application I have participated. The campaign took place before the municipal elections in Humpolec in the autumn 2014. Then the work continues by a questionnaire survey, where I want to examine the knowledge of the term guerilla marketing to the general public, including opinion on a particular campaign, which took place in the city. In conclusion, I included proposals to improve the campaign for its next use.
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Steiner, Anne. "Guerilla urbaine en Europe Occidentale : la R.A.F." Paris 10, 1985. http://www.theses.fr/1985PA100166.

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Ertelt, Marek. "Struktura a využití Guerilla marketingu v praxi." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-75959.

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Dissertation "Structure and application of guerilla marketing in practise" is concerned with detailed analysis of different types of guerilla marketing. It finds recommendation for an application of each type in dependence on the type of company. It uses a lot of real examples for this purpose. This dissertation also offers modern rules for creating efficient and succesfull guerilla campain. It is also concerned with the guerilla marketing legislation.
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Klimeš, Tomáš. "Guerilla marketing a jeho využití v komerčních komunikacích." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-72172.

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The diploma thesis introduces Guerilla marketing as an unconventional method of commercial communication. The basics of traditional marketing are described in the first part of the work. Afterwards, the types of Guerilla marketing are presented whereas their advantages and possibilities are identified using practical examples. The consumers attitude toward the unconventional commercial communication is analyzed with the help of executed survey.
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Books on the topic "Guerilla"

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Krieger, Kai Harald. Guerilla Marketing. Wiesbaden: Gabler Verlag, 2012. http://dx.doi.org/10.1007/978-3-8349-4045-2.

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Magee, Stuart. Guerilla Bay. Griffith, A.C.T: S. Magee, 2008.

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Paul, Thomas. Guerilla season. London: Vista, 1998.

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Bath, Johanna, Yorck-Richard Drost, and Hansjörg Klein. Guerilla Innovationsmanagement. Wiesbaden: Springer Fachmedien Wiesbaden, 2023. http://dx.doi.org/10.1007/978-3-658-41734-5.

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Hutter, Katharina, and Stefan Hoffmann. Professionelles Guerilla-Marketing. Wiesbaden: Springer Fachmedien Wiesbaden, 2013. http://dx.doi.org/10.1007/978-3-658-02268-6.

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Hutter, Katharina, and Stefan Hoffmann. Professionelles Guerilla-Marketing. Wiesbaden: Springer Fachmedien Wiesbaden, 2013. http://dx.doi.org/10.1007/978-3-658-06779-3.

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Hintze, Christian Ide. Die lyrische Guerilla. Klagenfurt: Edition Selene, 1993.

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Téllez, Antonio. Sabate: Guerilla extraordinary. London: Elephant Editions, 1998.

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Zedong, Mao. On guerilla warfare. Mineola, NY: Dover Publications, 2005.

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Beckett, I. F. W. Encyclopedia of guerilla warfare. New York: Checkmark Books, 2001.

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Book chapters on the topic "Guerilla"

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Heilbrunn, Otto. "Guerilla and Anti-Guerilla Techniques." In Partisan Warfare, 107–10. London: Routledge, 2021. http://dx.doi.org/10.4324/9781003215578-6.

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Heilbrunn, Otto. "Guerilla and Anti-Guerilla Tactics." In Partisan Warfare, 78–106. London: Routledge, 2021. http://dx.doi.org/10.4324/9781003215578-5.

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Versteegen, Gerhard. "Guerilla-PR." In Xpert.press, 251–60. Berlin, Heidelberg: Springer Berlin Heidelberg, 2004. http://dx.doi.org/10.1007/978-3-642-18815-2_7.

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Bath, Johanna, Yorck-Richard Drost, and Hansjörg Klein. "Guerilla Marketing." In Guerilla Innovationsmanagement, 21–26. Wiesbaden: Springer Fachmedien Wiesbaden, 2023. http://dx.doi.org/10.1007/978-3-658-41734-5_3.

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Krieger, Kai Harald. "Einführung in die Problemstellung – Guerilla Marketing als alternative Markenkommunikation in der Außenwerbung." In Guerilla Marketing, 1–12. Wiesbaden: Gabler Verlag, 2012. http://dx.doi.org/10.1007/978-3-8349-4045-2_1.

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Krieger, Kai Harald. "Einordnung des Untersuchungsgegenstandes – Produktinszenierungen als Technik des Guerilla Marketing." In Guerilla Marketing, 13–28. Wiesbaden: Gabler Verlag, 2012. http://dx.doi.org/10.1007/978-3-8349-4045-2_2.

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Krieger, Kai Harald. "Theoretischer Rahmen – Erklärungszugänge zur Werbewirkung von Guerilla Produktinszenierungen im Sensation Marketing." In Guerilla Marketing, 29–100. Wiesbaden: Gabler Verlag, 2012. http://dx.doi.org/10.1007/978-3-8349-4045-2_3.

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Krieger, Kai Harald. "Empirischer Teil – Untersuchung von Guerilla Produktinszenierungen im Sensation Marketing." In Guerilla Marketing, 101–201. Wiesbaden: Gabler Verlag, 2012. http://dx.doi.org/10.1007/978-3-8349-4045-2_4.

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Krieger, Kai Harald. "Abschließende Erkenntnisse der vorliegenden Arbeit und Implikationen für die Marketingforschung und -praxis." In Guerilla Marketing, 202–12. Wiesbaden: Gabler Verlag, 2012. http://dx.doi.org/10.1007/978-3-8349-4045-2_5.

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Bath, Johanna, Yorck-Richard Drost, and Hansjörg Klein. "Einleitung." In Guerilla Innovationsmanagement, 1–2. Wiesbaden: Springer Fachmedien Wiesbaden, 2023. http://dx.doi.org/10.1007/978-3-658-41734-5_1.

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Conference papers on the topic "Guerilla"

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Anstey, Josephine. "Guerilla VR." In ACM SIGGRAPH 98 Conference abstracts and applications. New York, New York, USA: ACM Press, 1998. http://dx.doi.org/10.1145/280953.281335.

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Išoraitė, Margarita. "Guerilla marketing strategy realization assumptions." In The 6th International Scientific Conference "Business and Management 2010". Vilnius, Lithuania: Vilnius Gediminas Technical University Publishing House Technika, 2010. http://dx.doi.org/10.3846/bm.2010.052.

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Maruscsák, Dávid, Gábor Szűcs, Jeanne Vézien, and Christian Sandor. "MiniGI: Guerilla Mappings in Miniature." In SA '23: SIGGRAPH Asia 2023. New York, NY, USA: ACM, 2023. http://dx.doi.org/10.1145/3610549.3614612.

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Kutluk, Aysegül. "Guerilla Marketing on the Internet and an Evaluation on the Tourism Industry." In International Conference on Eurasian Economies. Eurasian Economists Association, 2013. http://dx.doi.org/10.36880/c04.00765.

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At the present time, managements which can see and use alterations, they can remain stand and strive with their competitors. Changes are in managements only able to possible by using new strategies, that can make a management comperior under the competition clause. These strategies are: last trends, fun promotions, flash mobbings, guerrilla advertising and even the viral applications that can make people unwittingly a marketer. On the other hand, at the first times, while guerilla marketing was a method that small scale enterprise can struggle against the big bussiness, nowadays it is a very simple method which every management can apply easily.The aim of guerilla marketing is to make more sales, like traditional marketing. But, the methods that used, are different from eachother. This method try to find with very low budget some works, that will take place more higher from other traditional marketing methods' effects. This works have to be effective, different, enjoyable and unforgetable. That is possible to see them in out,on ethernet and somewhere of our life. Especially, these activities are organized contemplated by advertising agencies; diversified according to the imagination of the creators. Guerilla marketing and the other similar marketings are done especially online network in tourism sector of Turkey. The purpose of this study; is increasing the awareness of guerilla marketing as an alternative method in academic and sectorel context, that can increase the sales of tourism managements and at the same time can provide quickly and easily reach to their target group.
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Tyagi, Samarth Singh, and Mahima Mishra. "Guerilla marketing and marketing innovations in industry 4.0." In INTERNATIONAL CONFERENCE ON INNOVATIONS IN ROBOTICS, INTELLIGENT AUTOMATION AND CONTROL. AIP Publishing, 2023. http://dx.doi.org/10.1063/5.0176237.

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Malone, Hui-Ling. "Young Guerilla Filmmakers: Shaping Learning Through Community-Centric Practices." In 2019 AERA Annual Meeting. Washington DC: AERA, 2019. http://dx.doi.org/10.3102/1442753.

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de Castro Leal, Débora, Max Krüger, Kaoru Misaki, David Randall, and Volker Wulf. "Guerilla Warfare and the Use of New (and Some Old) Technology." In CHI '19: CHI Conference on Human Factors in Computing Systems. New York, NY, USA: ACM, 2019. http://dx.doi.org/10.1145/3290605.3300810.

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Herron, Stephen. "Duplicating the fine art reproduction process: the technology used for guerilla ink-jet printing." In Electronic Imaging '99, edited by Giordano B. Beretta and Reiner Eschbach. SPIE, 1998. http://dx.doi.org/10.1117/12.334585.

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Magnusson, Johan, and Bo Oskarsson. "Evasive Maneuvers and Guerilla Tactics: A Scandinavian Institutional Perspective on Chief Information Officer's Strategies for Legitimization." In 2008 41st Annual Hawaii International Conference on System Sciences. IEEE, 2008. http://dx.doi.org/10.1109/hicss.2008.153.

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Bouthaina, D., M. Saoussen, K. Samir, and B. Noureddine. "Fracture Characterization and DFN Modelling of the EL Gueria Carbonate Reservoir in Zarat Field." In EAGE 2020 Annual Conference & Exhibition Online. European Association of Geoscientists & Engineers, 2020. http://dx.doi.org/10.3997/2214-4609.202010717.

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Reports on the topic "Guerilla"

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OFFICE OF NAVAL INTELLIGENCE WASHINGTON DC. Iran's Naval Forces: From Guerilla Warfare to a Modern Naval Strategy. Fort Belvoir, VA: Defense Technical Information Center, January 2009. http://dx.doi.org/10.21236/ada510110.

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O'Connell, Kari, Brianna Keys, and Martin Storksdieck. Getting to Know Guerilla Science Participants: Evaluating Unexpected and Unusual Science Encounters. Corvallis, OR: Oregon State University, 2018. http://dx.doi.org/10.5399/osu/1129.

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Jerry, Grant E. All Those Who Remained: The American-Led Guerillas in the Philippines, 1942-1945. Fort Belvoir, VA: Defense Technical Information Center, December 2014. http://dx.doi.org/10.21236/ada614171.

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Sinclair, II, and Peter T. Men of Destiny: The American and Filipino Guerillas during the Japanese Occupation of the Philippines. Fort Belvoir, VA: Defense Technical Information Center, December 2011. http://dx.doi.org/10.21236/ada558187.

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5

Collective Tenure Rights in Colombia’s Peace Agreement and Climate Policy Commitments. Rights and Resources Initiative, September 2016. http://dx.doi.org/10.53892/yzuu8847.

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Abstract:
Between June and August 2016, the Colombian government made two announcements that will profoundly change the country. After four years of peace negotiations with the FARC guerillas, President Santos announced the Acuerdo final para la terminación del conflicto y la construcción de una paz estable y duradera [Final Peace Accord for the Conclusion of the Conflict and the Construction of Stable and Lasting Peace], moving the country toward the end of one of the longest internal conflicts in the history of the Americas. In the months prior to this announcement, the Ministerio de Ambiente y Desarrollo Sostenible [Ministry of Environment and Sustainable Development] also officially launched the Visión Amazonía 2020 Program, a low-carbon sustainable development model for the Amazon region. This program is part of the country’s commitment to reduce greenhouse gas emissions by 20 percent by the year 2030. Both announcements, linked to profound historic changes in the country, will generate new proposals related to sustainable development, agriculture, and access to land. They will also raise the question of what institutional changes are needed to effectively respond to these new challenges and opportunities. Given that the implementation of both of these initiatives will coalesce in the territories of the various rural and ethnic populations in the country, it will be necessary to directly address the crucial issue of guaranteeing indigenous and Afro-descendant communities’ collective rights. This issue will be central to effective implementation of the post-peace accord and climate policies, as well as in achieving economic, social, and environmental sustainability.
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