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Journal articles on the topic 'Guerilla'

Author: Grafiati

Published: 4 June 2021

Last updated: 29 July 2024

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1

Ouběhlický, Richard. "Analysis of Taiwan Guerilla Potential – A Real Possibility or a Naive Notion?" Vojenské rozhledy 32, no. 1 (March 8, 2023): 35–49. http://dx.doi.org/10.3849/2336-2995.32.2023.01.035-049.

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Existing research about China and Taiwan deals primarily with bilateral relations, military doctrines, etc. They don't pay much attention to the consequences of the potential China-Taiwan war. The article examines conditions for emerging and activity of guerillas with paramilitant signs in the case of China's domination over Taiwan. The analysis is based on the present general, socio-economic, political, geographical, and technological environment. A substantial part of the analysis is also argumentation about the potential of urban guerilla. The article is based on data, pieces of information, polls and academic and analytical texts relevant to the main research questions. Those questions are the potential for emerging, sustainability, and effectiveness of guerilla. The article comes with findings, that argue the relatively high potential for the emergence of guerilla primarily because of the suitable environment in Taiwan and possible effectiveness and sustainability based on existing variables, which can however also limit this potential.

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2

Jackson, Paul. "Guerilla science." Primary Teacher Update 2013, no. 27 (December 2013): 55. http://dx.doi.org/10.12968/prtu.2013.1.27.55a.

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3

Corwin, P. "Guerilla Surgeon." BMJ 341, aug18 2 (August 18, 2010): c4484. http://dx.doi.org/10.1136/bmj.c4484.

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4

Nur Fadhila, Siti Ayu. "Penggunaan Digital Guerilla Marketing Dalam Usaha Kecil Dan Menengah." Jurnal Studi Manajemen dan Bisnis 5, no. 2 (February 5, 2020): 95–100. http://dx.doi.org/10.21107/jsmb.v5i2.6660.

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Penelitian ini bertujuan untuk mengetahui (1) Prinsip dari strategi guerilla marketing dan (2) Penerapan strategi guerilla marketing dalam konsep digital marketing bagi Usaha Kecil dan Menengah (UKM). Jenis penelitian ini merupakan penelitian kualitatif dengan teknik pengumpulan data menggunakan studi literatur. Hasil penelitian menunjukkan, (1) terdapat 3 prinsip strategi guerilla marketing yatitu surprise effect, diffusion effect, dan low cost effect (2) penerapan strategi guerilla marketing dalam konsep digital marketing dapat dilakukan dengan cara penukaran poin belanja, menampilkan kuis, dan menjangkau konsumen dengan menampilkan testimoni secara suka rela dari konsumen yang merasa puas.

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5

Zakharov, Anton O. "THE GUERILLA STAR OF INDONESIA — BINTANG GERILYA." Journal of the Institute of Oriental Studies RAS, no. 1 (19) (2022): 171–83. http://dx.doi.org/10.31696/2618-7302-2022-1-171-183.

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The award system of Indonesia reflects its state developments, including the formation and transformations of the Indonesian Armed Forces (Tentara Nasional Indonesia). The Republic of Indonesia was formed as a result of its struggle for independence against the Netherlands Colonial Empire. Many islands of Indonesia, their equatorial and tropical climate, as well as technical backwardness of the Indonesian society in the 1940s were among the main factors of the guerilla warfare against the Dutch. Guerilla squads were the main part of the People’s Security Army (Tentara Keamanan Rakyat), later named the Republic of Indonesia Army (Tentara Republik Indonesia). Its victory over the Dutch in 1949 helped instituting of the first Order of Indonesia — Bintang Gerilja, or Bintang Gerilya in modern spelling — The Guerilla Star. The paper sums up the laws and acts of the Indonesian State concerning the Guerilla Star, as well as the data from open sources, like media and Wikipedia, about its awardees. These data are checked through the official reference books issued by the Service of History of the Indonesian Army (Dinas Sejarah Angkatan Darat). The paper focuses on the statute, description and bestowals of the Guerilla Star of Indonesia. The Order is an award to all Indonesians who fought for their Independence against the Dutch. The form of the Guerilla Star is like the Gallipoli Star of the Ottoman Empire. In 2009, the statute of the Guerilla Star was changed by the Indonesian Government. Now it may be bestowed for any guerilla defense of Indonesian interests.

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6

Maier, Christian. "Psychoanalyse und Guerilla." Handeln im Kontext gesellschaftlicher Gewalt 28, no. 2 (December 2016): 51–68. http://dx.doi.org/10.30820/0941-5378-2016-2-51.

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Es ist die Absicht dieser Arbeit, einen Überblick zum ethnopsychoanalytischen Werk Paul Parins zu geben. Ethnopsychoanalyse war für Parin die um die gesellschaftlich-kulturelle Dimension erweiterte Psychoanalyse. Diese damit Vollständigkeit anstrebende Psychoanalyse führte Parin auch zu neuen psychoanalytischen Erkenntnissen und Konzepten, beispielsweise zur Anerkennung der Kulturabhängigkeit des ödipalen Konflikts und zu der Beschreibung der Anpassungsmechanismen des Ich. Ethnopsychoanalyse ist letztlich eine Methode, »die den ›Blick des Fremden› auf Phänomene des eigenen Gesellschaftsgefüges, der eigenen culture richtet«, mit dem eigentlichen Ziel, das hochkomplexe, wechselseitige Zusammenwirken des sozialen Gefüges und den darin lebenden Individuen der eigenen Gesellschaft besser zu verstehen. Für Christa Wolf war Paul Parin ein »fröhlicher Anarchist«, weil alles, was er sagte und schrieb durchtränkt und gesättigt sei von der Utopie, daß alles, »womöglich die ganze Welt«, gerechter werden sollte.

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7

Mateo, Florinda. "The Philippine Guerilla Movement and Counterpropaganda During World War II." Plaridel 3, no. 2 (August 1, 2006): 75–122. http://dx.doi.org/10.52518/2006.3.2-04fmto.

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This essay describes the forms of counterpropaganda of the guerilla movement during the Japanese Occupation particularly in the guerilla newspapers which were an integral part of the underground resistance movement. Combining historical research and content analysis of thre guerrilla newspapers in the Visayas where the resistance was the strongest — the Leyte Samar Free Philippines, The Coordinator and Ang Tigbatas — the study analyzes how the guerilla newspapers kept the Filipino people informed about war developments and boosted their morale. With their emphasis on news, the guerilla newspapers, despite their lack of polish and limited resources, effectively met the needs of the Filipinos and countered the massive Japanese propaganda machinery.

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8

Nehme, Ali. "The Effects of Gorilla Marketing in Social Media on Consumer Behavior." Journal of Prospective Researches 24, no. 3 (July 17, 2024): 1–11. http://dx.doi.org/10.61704/jpr.v24i3.pp1-11.

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The research aims to identify the means and principles of guerilla marketing, what distinguishes it from traditional marketing, and the definition of consumer behavior. The purpose of the research is to investigate the impact of guerilla marketing on social media on consumer behavior. The research therefore used the descriptive-analytical approach by describing and analyzing the relationship that can arise between social media and consumer behavior and guerilla marketing. The research concluded that there was a possibility of applying guerilla marketing, and its effectiveness in spreading awareness and influencing the target audience in the field of social change. The research model was validated by modeling structural equations based on surveys of 310 customers. The statistical program SPSS was used to support the results of the proposed model, as the results confirm that the marketing of gorillas on social media has a positive impact on consumer behavior. The above sample was considered appropriate because the research had to be conducted with people using social media. Most guerilla marketing studies focus on consumers and neglect potential impacts on brands. And in order to fill this gap in the literature, By scaling this research, it contributes to testing the determinants of consumer behavior. On the managerial side, this research provides marketers with a frame of reference for understanding the adoption of guerilla marketing information on social media

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9

Lester, David, and Michael Frank. "How do American Undergraduates View Suicide Bombers?" Psychological Reports 103, no. 3 (December 2008): 713–14. http://dx.doi.org/10.2466/pr0.103.3.713-714.

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69 American undergraduates ( Mage =22.1 yr., SD = 5.9) viewed suicide bombers and guerilla fighters who kill civilians more negatively than they view protest suicide and guerilla fighters who kill soldiers.

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10

Alsheikh, Layla. "The impact of surprise guerilla marketing on customer behavior." Innovative Marketing 20, no. 1 (March 14, 2024): 227–37. http://dx.doi.org/10.21511/im.20(1).2024.19.

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This study aimed to investigate the impact of guerilla marketing (i.e., guerilla ambient marketing and guerilla sensation marketing) on customer behavior (i.e., customer purchase intention and customer brand attitude). The survey was held in May 2023; the questionnaire was distributed to a convenience sample of 450 customers of three malls in Jeddah city in the Kingdom of Saudi Arabia. The analysis was conducted by IBM SPSS and AMOS using 344 retrieved responses. Exploring research factors, confirming goodness-of-fit, and testing the hypothesized effects, the results indicated that both dimensions of guerrilla marketing had significant effects on both dimensions of customer behavior. However, the effect of ambient marketing on customer purchase intention was greater than its effect on customer brand attitude. Conversely, the effect of sensation marketing on customer brand attitude was greater than its effect on customer purchase intention. The paper concludes that ambient marketing has more power to boost customer purchase intention in comparison with sensation marketing, which is suitable for elevating customer brand attitude. For that, enterprises are required to try nonconventional marketing practices such as guerilla marketing in order to change customer behaviors. Further studies should use other dimensions of guerilla marketing and target more customers from different locations.

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11

Siegumfeldt, Jørgen. "Paven på guerilla-kurs?" Udenrigs, no. 2 (June 1, 2005): 17–22. http://dx.doi.org/10.7146/udenrigs.v0i2.119627.

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Med chefskiftet i Vatikanet er den katolske kirkes dilemma mellem politisk masseorganisation og moralsk inspirator blevet aktualiseret – ikke mindst pga. den ny paves tidligere bekendelse til en mere ydmyg kirke som Jordens Salt.

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12

Zilberg, Elana. "Gangster in guerilla face." Anthropological Theory 7, no. 1 (March 2007): 37–57. http://dx.doi.org/10.1177/1463499607074289.

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13

Horký, Štěpán, and Eduard Hofmann. "Guerilla geography – průzkumná geografie." Geografické informácie 26, no. 2 (2022): 29–40. http://dx.doi.org/10.17846/gi.2022.26.2.29-40.

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14

Nathwani, Prof Ashish, and Prof (Dr ). Sanjay Bhayani. "Ethical Issues of Guerilla Marketing." Indian Journal of Applied Research 3, no. 8 (October 1, 2011): 438–40. http://dx.doi.org/10.15373/2249555x/aug2013/141.

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15

Vukadinović, Vojin Saša. "Guerilla Aesthetics: Art, Memory, and the West German Urban Guerilla by Kimberly Mair." German Studies Review 41, no. 1 (2018): 210–12. http://dx.doi.org/10.1353/gsr.2018.0034.

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16

Andriani, Tasya Aulia, Dian Permata Sari, and Rian Andrian. "Perancangan User Interface Mobile App untuk Kumpulan Start-Up Coffee Shop di Wilayah Jakarta Timur sebagai Wadah Pemasaran Produk dengan Metode Design Thinking." Jurnal Sistem dan Teknologi Informasi (JustIN) 11, no. 1 (January 31, 2023): 61. http://dx.doi.org/10.26418/justin.v11i1.54947.

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Perkembangan zaman saat ini berpengaruh besar terhadap kemunculan bisnis atau start-up baru yang salah satunya merupakan start-up di bidang kuliner. Start up dalam bidang kuliner saat ini marak ditemukan dengan kemunculan berbagai resto, yang salah satunya paling banyak diminati ialah kedai Coffee Shop yang menjadi daya tarik oleh kalangan muda, dewasa, hingga orang tua untuk menikmati hidangan dan cemilan dari berbagai kedai kopi kekinian. Kemunculan kedai Coffee Shop saat ini selalu ramai kunjungan bahkan bagi pelanggan yang enggan datangpun tetap dapat menikmatinya dengan memanfaatkan platform perantara untuk mendapatkan menu produk dari kedai kopi favoritnya. Salah satu cara untuk merampung kumpulan start up kedai kopi ialah dibentuknya suatu platform khusus yang berisikan berbagai kumpulan kedai kopi sehingga mempermudah pelanggan untuk menikmatinya. Penggambaran suatu platform tersebut dibuat terlebih dahulu skema perancangan user interface yang dibuat sehingga fitur-fitur yang terdapat dalam aplikasi dapat memudahkan, serta menerapkan user experience untuk memahami sesuai dengan kebutuhan pengguna. Pada penelitian ini menerapkan metode pendekatan design thinking guna menghasilkan suatu perancangan produk yang terbaru sesuai dengan kebutuhan pengguna. Untuk mengetahui keefektifan produk yang telah dirancang, dilakukan pengujian produk dengan menerapkan system Gueriella Usability Test pada prototipenya. Hasil pengujian kegunaan dengan perhitungan Guerilla Usability Test diperoleh hasil 2 dari 7 skenario memiliki nilai terendah, yaitu 7 dari 9 poin. Alhasil dapat disimpulkan bahwa secara keseluruhan prototipe yang dirancang memiliki pengalaman pengguna yang bernilai baik berdasarkan pengukuran Guerilla Usability Test.

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17

Noyer, Jean-Max. "De la notion de guérilla à la notion de techno-guérilla - Évolution technologique et transformation des machines de guerres." Études internationales 21, no. 2 (April 12, 2005): 291–312. http://dx.doi.org/10.7202/702662ar.

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Discussion is centered mainly on the concept of techno-guerilla warfare within a European context. After first considering the concept of guerilla warfare, we outline the relationships linking these two concepts. We then move on to discuss certain theoretical points regarding the adoption of this new form of technological warfare, as well as the stakes and the difficulties involved in adopting such a form of defence.

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18

Ha, Kyoo-Man. "The Role of Community-Based Organization in Emergency Management in Rural Korea." Lex localis - Journal of Local Self-Government 10, no. 2 (April 26, 2012): 187–202. http://dx.doi.org/10.4335/10.2.187-202.

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The purpose of this paper is to suggest strengthening of the current role of community-based organization (CBO) in rural Korea, such as its all-events approach, by adopting the guerilla approach for the ultimate goal of effective local emergency management. In so doing, the paper first analyzes the real picture of CBO’s all-events approach and the alternatives available to CBO’s guerilla approach via four components: (1) local government, (2) local schools, (3) neighboring industry, and (4) local residents. The major tenet of this paper is that CBO should focus more, like a guerilla or an irregular soldier, on managing local emergency, besides all other events in rural Korea, with the support of the four components. Keywords: community-based organization • voluntary organization • emergency management • local Korea

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19

Mahfud, Yusqi, and Choirul Anwar. "STRATEGI GUERILLA MARKETING AMAZONE LAUNDRY DALAM MENGAKUISISI PELANGGAN." Journal of Economic, Business and Engineering (JEBE) 3, no. 2 (April 30, 2022): 219–30. http://dx.doi.org/10.32500/jebe.v3i2.2718.

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Penelitian ini bertujuan untuk mengetahui bagaimana penerapan strategi guerilla marketing pada amazone laundry dalam mengakuisisi pelanggan. Jenis penelitian yang dipilihnya adalah penelitian kualitatif. Teknik analisis data yang digunakan dalam penelitian kali ini adalah dengan mengikuti teknik analisis data kualitatif Miles dan Huberman. Hasil penelitian ini menunjukkan Amazon laundry telah menerapkan strategi guerilla marketing dengan menerapkan viral marketing dan brand awareness baik secara online maupun offline. Guerilla marketing yang diterapkan adalah dengan memanfaatkan media online yaitu instagram serta menggandeng komunitas-komunitas tertentu dalam bentuk promosi. Sementara untuk belum dilakukan oleh amazon laundry.saran yang diberikan adalah Amazon laundry perlu melakukan promosi dengan membuat keranjang pakaian kotor yang menyerupai mesin cuci dengan tulisan amazone laundry. Amazon laundry harus berusahan menghindari biaya untuk menjadi sponsor, namun di waktu yang bersamaan mampu mengelabuhi konsumen untuk membuat konsumen tersebut percaya bahwa Amazon laundry benar merupakan sponsor suatu acara terkait.

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20

O'Toole, Thomas, and Norma J. Kriger. "Zimbabwe's Guerilla War: Peasant Voices." Canadian Journal of African Studies / Revue Canadienne des Études Africaines 28, no. 2 (1994): 324. http://dx.doi.org/10.2307/485738.

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Hutter, Katharina, and Stefan Hoffmann. "Guerilla-Marketing in der Unternehmenspraxis." WiSt - Wirtschaftswissenschaftliches Studium 44, no. 4 (2015): 188–93. http://dx.doi.org/10.15358/0340-1650-2015-4-188.

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22

Beer, Valorie. "Guerilla Tactics for Employee Empowerment." Performance Improvement Quarterly 4, no. 4 (October 22, 2008): 62–70. http://dx.doi.org/10.1111/j.1937-8327.1991.tb00524.x.

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Cheater, Angela P., and Norma J. Kriger. "Zimbabwe's Guerilla War: Peasant Voices." Man 27, no. 4 (December 1992): 888. http://dx.doi.org/10.2307/2804189.

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24

Francis-Pester, Dawn. "The joys of guerilla gardening." Child Care 11, no. 4 (April 2014): 12–13. http://dx.doi.org/10.12968/chca.2014.11.4.12.

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Francis-Pester, Dawn. "The joys of guerilla gardening." Child Care 4, no. 1 (April 2014): 12–13. http://dx.doi.org/10.12968/chca.2014.4.1.12.

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26

Krieger, Kai H., Franz-Rudolf Esch, Roman Osinsky, and Jürgen Hennig. "Die Aktivierungskraft von Guerilla Produktinszenierungen." Marketing ZFP 34, no. 3 (2012): 196–212. http://dx.doi.org/10.15358/0344-1369-2012-3-196.

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27

Faddila, Syifa Pramudita, and Neni Sumarni. "How Does Mixue's Guerilla Marketing Influence Purchasing Decisions? Mediation Analysis Of Brand Awareness In Higher Education Students." West Science Business and Management 1, no. 05 (December 31, 2023): 451–58. http://dx.doi.org/10.58812/wsbm.v1i05.508.

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The number of Mixue outlets has rapidly spread in Indonesia since 2020, creating a stigma in the community that Mixue is a "Malaikat Pencatat Ruko Kosong". The availability of many Mixue outlets located in almost every region in the city/regency of Indonesia affects the decision-making process of consumers to be interested in buying Mixue products. This study aims to determine the influence of guerilla marketing on purchasing decisions through brand awareness. The quantitative research method with the student population of the Management Study Program of Buana Perjuangan University Karawang amounted to 3,017 students, while the sample used was 76 students. The analysis used uses SEM. The analysis results prove that guerilla marketing affects brand awareness but does not affect purchasing decisions directly. Brand awareness influences purchasing decisions. Brand awareness is proven to mediate the influence of guerilla marketing on Mixue's product purchase decisions.

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Vivi Kumalasari Subroto, Robby Andika Kusumajaya, Irdha Yunianto, and Eni Endaryati. "PERAN SOCIAL MEDIA DALAM GUERILLA MARKETING PADA ERA DIGITAL MARKETING." Seminar Nasional Teknologi dan Multidisiplin Ilmu (SEMNASTEKMU) 1, no. 1 (November 24, 2021): 21–25. http://dx.doi.org/10.51903/semnastekmu.v1i1.80.

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Guerilla marketing atau pemasaran gerilya diperkenalkan oleh Jay Conrad Levinson. Prinsip pemasaran ini membidik target konsumen semaksimal mungkin dengan biaya seminimal mungkin, dengan melakukan promosi di media sosial yang menjangkau banyak viewer. Agar viewer lebih mudah tertarik, promosi harus dibuat sekreatif mungkin. Dalam perkembangannya, seiring dengan makin tingginya penggunaan internet, prinsip pemasaran ini telah menjalar ke ranah online dan disebut dengan istilah guerilla digital marketing. Tujuan dari konsep pemasaran gerilya ini adalah untuk menciptakan sebuah konsep yang interaktif, komunikatif, unik serta menarik orang untuk berpikir. Semua itu dilakukan untuk menghasilkan buzz, mendorong orang untuk lebih banyak terlibat dan orang-orang tersebut secara intens membicarakan tentang merek dan bisnis kita. Penelitian dengan metode literature review ini akan menjelaskan bagaimana peran media sosial dapat mendukung teknik guerilla marketing pada zaman serba digital ini. Misalnya fitur instastory di Instagram secara tidak langsung mendukung guerilla marketing karena ketika pemilik akun mengunggah foto/video tentang makanan/tempat wisata ke instastory kemudian unggahan tersebut dilihat oleh orang banyak, maka akan timbul rasa penasaran untuk membeli makanan tersebut atau untuk mengunjungi tempat wisata tersebut. Orang akan tergerak untuk membicarakan makanan/tempat wisata tersebut sehingga akhirnya pihak restoran/penjual makanan/tempat wisata tersebut ramai dikunjungi orang. Dalam hal ini, pemilik restoran/penjual makanan/pengelola tempat wisata tidak perlu mengeluarkan banyak biaya untuk kegiatan promosinya.

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Balážiová, Iveta, and Lucia Spálová. "Terminological and Historical Background of Guerilla Marketing as a Marketing Communication Strategy." Social Communication 6, no. 1 (January 1, 2020): 81–92. http://dx.doi.org/10.2478/sc-2020-0009.

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AbstractThis article deals with guerilla marketing and/or guerilla marketing strategy on the background of military attack strategies. The aim of this article is to grasp guerrilla marketing in a broader context, starting from the marketing and communication strategy, which is historically and terminology inspired by the military strategy of guerrilla attacks and/or by military strategy in general. The theoretical study is a meta-analysis of five scientific publications dealing with the overlays of military strategies and marketing to identify useful marketing and communication strategies. Guerilla marketing as an offensive-defensive strategy present among the attack strategies and it is described as a way for small and weaker businesses to compete with large corporations in the existing conflict and to act as challengers in the battle. An emphasis will be put on the primary characteristic of guerrilla warfare: it is a typical competitive struggle based on a series of small intermittent attacks and withdrawals.

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Sohail, Aamir, Sujawal Hussain, and Abid Hussain. "EXAMINING THE IMPACT OF GUERRILLA MARKETING ON CUSTOMERS LOYALTY THROUGH BRAND TRUST." JUNE 3, no. 01 (June 22, 2022): 32–39. http://dx.doi.org/10.53664/jsrd/03-01-2022-04-32-39.

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This study investigates effect of guerilla marketing on brand loyalty through brand trust as the mediator. A survey was conducted to confirm the study's hypotheses. The sample size of 250 and despite the average response rate in Pakistan, 400 questionnaires were sent out to e-banking customers, of which 230 were returned. Twelve incomplete responses were removed from further analysis, while 218 complete responses were subjected to statistical analysis. According to results of structural equation model, the influence of guerilla marketing on social media has an effect on customer’s loyalty. The model of this study evaluates brand attitude, security, website design as independent and brand trust consider as a mediating variable and outcome variables is customer loyalty. The results of this study indicated that there is a significant and positive relationship with customer loyalty and trust as a mediator has significant and positive relationship between observed variables. Outcomes provide theoretical information about guerrilla marketing. The research assists advertisers in understanding the factors that influence brand image effects of Guerilla marketing.

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31

Low, Bobbi S. "George Williams, Theoretician and Guerilla Environmentalist." Quarterly Review of Biology 80, no. 1 (March 2005): 72–83. http://dx.doi.org/10.1086/431027.

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32

Pettigrew, Joyce. "Martyrdom and guerilla organisation in Punjab." Journal of Commonwealth & Comparative Politics 30, no. 3 (November 1992): 387–406. http://dx.doi.org/10.1080/14662049208447641.

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33

Hsing, You-tien. "TAIWANESE GUERILLA INVESTORS IN SOUTHERN CHINA." Review of Urban & Regional Development Studies 7, no. 1 (January 1995): 24–34. http://dx.doi.org/10.1111/j.1467-940x.1995.tb00060.x.

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34

Claes, An, Albert J. Idema, and Pieter Wesseling. "Diffuse glioma growth: a guerilla war." Acta Neuropathologica 114, no. 5 (September 6, 2007): 443–58. http://dx.doi.org/10.1007/s00401-007-0293-7.

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35

Ching-Yueh, Roan. "Urban Phenomenon: Guerilla Architecture in Taipei." Architectural Design 85, no. 3 (April 10, 2015): 112–17. http://dx.doi.org/10.1002/ad.1909.

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36

Rentz, Ingo. "Getir spendiert Gorillas eine Guerilla-Kampagne." Lebensmittel Zeitung 75, no. 49 (2023): 37. http://dx.doi.org/10.51202/0947-7527-2023-49-037-2.

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Seitdem Getir Gorillas vor ziemlich genau einem Jahr übernommen hat, sind beide Unternehmen stärker zusammengewachsen. An der Zwei-Marken-Strategie will der türkische Lieferdienst allerdings offenbar weiter festhalten, wie sich nun zeigt.

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37

Jayadi, Peri, and Seprianti Eka Putri. "Tiktok’s Role on Guerilla Marketing in Digital Marketing Era." SIMAK 21, no. 02 (November 30, 2023): 313–24. http://dx.doi.org/10.35129/simak.v21i02.462.

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This research aims to analyze the role of TikTok in guerilla marketing in the digital marketing era. The type of research used is descriptive qualitative. The primary data used in this research was obtained from observations of phenomena by researchers on the TikTok accounts @sovella.id and @moutfit_id. The research results show that the power of social media, especially TikTok, must be considered in the current digital marketing era. Companies can use this power to market their products. TikTok is a new marketing media platform that many small, medium, and large businesses use. Business people consider that this TikTok-based marketing model generally requires relatively low costs and is more communicative and interactive. The concept of guerilla marketing using platforms such as TikTok is considered satisfactory. Several existing TikTok features, such as TikTok stories, TikTok live, hashtags, and posts in photos and videos, have been verified to support this guerilla marketing. Business people also use the TikTok feature to create accounts for sales and promotions. Apart from that, it is common for business people to give giveaways to followers as part of their marketing strategy.

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Rosin, Mark S., Martin Storksdieck, Kari O’Connell, Brianna Keys, Kelly Hoke, and Bruce V. Lewenstein. "Broadening participation in science through arts-facilitated experiences at a cultural festival." PLOS ONE 18, no. 5 (May 8, 2023): e0284432. http://dx.doi.org/10.1371/journal.pone.0284432.

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A key broadening participation challenge for science communication is to reach non-traditional audiences beyond those already interested in science. In this study we test a “Guerilla Science” approach that blends elements of access, by removing barriers to participation, with those of inclusion, by designing participant-centered activities, for reaching an art-interested adult audience at the FIGMENT art festival in New York City. Our results show that participants at Guerilla Science were similar to festival goers overall in their connection to and interest in science, indicating the effectiveness of the approach for engaging non-traditional audiences and those who might not self-select into science activities.

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Goedon, A. "9/11 was not Guerilla Warfare: Comments on "Efficiency of Guerilla/Terrorist Warfare" by Chester L. Smith." IEEE Technology and Society Magazine 23, no. 2 (2004): 5. http://dx.doi.org/10.1109/mtas.2004.1304353.

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Ciampaglia, Steven. "Guerrilla Art Action: Taking It to the Street with Teenage Students." Harvard Educational Review 83, no. 1 (March 26, 2013): 201–10. http://dx.doi.org/10.17763/haer.83.1.x080k35548ng71m7.

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In this essay, author Steven Ciampaglia reflects on the creation of a guerilla art course he and a colleague designed to engage students in the process of creating contemporary art relevant to them outside the traditional classroom setting. He examines how reflecting on his teaching practices led him to rethink the key objectives and design features of the course. Ciampaglia chronicles his experiences working with students as they wrestled with the various challenges involved in conceptualizing and executing a collaborative guerilla art project. He reflects on the ways in which his own assumptions and teaching practices interacted with the interests and efforts of the students to produce a successful and replicable teaching model.

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Kozimala, Irena. "Dragan Sotirovič „Draża”. Wspomnienia oficera serbskiego z partyzantki lwowskiej 1943–1945." Magno nomine ac excellens lumen. Studia poświęcone Profesorowi Andrzejowi Chwalbie 4 (28) (December 30, 2022): 221–38. http://dx.doi.org/10.4467/24497347rph.22.011.16634.

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Dragan Sotirovič „Draża”. A Serbian officer’s memories of the 1943-1945 Lviv guerilla war The aim of this article is to present little known memories of a Serbian officer Dragan Mihajlo Sotirovič of the 1943-1945 Lviv guerilla war. The presented account, written presumably at the order of the authorities of the Polish 2nd Corps in the West, does not bear a date. We may speculate, though, that it was created soon after the first one, dated 27 April 1946, already known in historiography. Some fragments here are identical with certain motifs of the first account. It seems that in terms of the subject matter it is rather factually reliable, as it finds confirmation also in other sources.

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Rück, Daniela. "PepsiCo fährt im TV großes Geschütz auf." Lebensmittel Zeitung 73, no. 25 (2021): 38. http://dx.doi.org/10.51202/0947-7527-2021-25-038-3.

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Damar-Ladkoo, Adjnu. "Guerilla Marketing of Fresh Organic Agricultural Products." Theoretical Economics Letters 06, no. 02 (2016): 246–55. http://dx.doi.org/10.4236/tel.2016.62027.

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Ashour, Omar. "Sinai's Insurgency: Implications of Enhanced Guerilla Warfare." Studies in Conflict & Terrorism 42, no. 6 (November 10, 2017): 541–58. http://dx.doi.org/10.1080/1057610x.2017.1394653.

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Mbah Takwi, Francis, Bejanga Etonde Abene Sharon, Nchise Delphine Nchang, and Kiven Cynthia. "Guerilla Marketing Strategies of Neochurches in Cameroon." American Journal of Operations Management and Information Systems 5, no. 3 (2020): 49. http://dx.doi.org/10.11648/j.ajomis.20200503.13.

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Saul, John S. "Mozambique: Destabilization and Counter-revolutionary Guerilla Warfare." Studies in Political Economy 23, no. 1 (January 1987): 5–40. http://dx.doi.org/10.1080/19187033.1987.11675564.

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Rodgers, William H. "Guerilla decisionmaking: Judicial review of risk assessments." Journal of Hazardous Materials 15, no. 1-2 (January 1987): 205–17. http://dx.doi.org/10.1016/0304-3894(87)87036-x.

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Heeser, Alexandra. "Neue Wege im Recruiting: Haben Sie heute ein Foto für uns?" kma - Klinik Management aktuell 24, no. 07/08 (August 2019): 38–39. http://dx.doi.org/10.1055/s-0039-1694931.

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Bewerbung mit Spontan-Selfie oder per App? Der Wettbewerb um Klinikpersonal geht neue, mitunter skurrile Wege. Das Spektrum reicht von Guerilla-Marketing-Aktivitäten bis hin zu ausgefeilten Employer-Branding-Kampagnen.

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Lee, Joong-Hyung. "Reflections on the True Reality of Kim Il-Sung." Korean Journal of Policy Studies 4 (December 31, 1989): 167–87. http://dx.doi.org/10.52372/kjps04009.

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As the social trend to learn more about North Korea grows, the person and past career of Kim Il-Sung have been thrown into controversy. In this context, Kim Il-Sung's anti-Japanese guerilla activities in Manchuria focused on the raid of Pochonbo Police Station and who is the leader of the Sixth Division of the Anti-Japanese United Army. Also, this article compared two groups of scholars, that is, proKim who is positive side of Kim's Identity and conKim who denied Kim's past to the North Korea's claims. It has been demonstrated conclusively that many anti-Japanese activists used the name of General Kim Il-Sung and the present Kim Il-Sung in North Korea must be one of them. And Kim Il-Sung's anti-Japanese activities were not revolutionary armed resistances but rathcr small scale guerilla activities.

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Gendron, Martine. "L'Intervention Féministe ou la Guerilla Pour la Santé." Canadian Journal of Community Mental Health 5, no. 2 (September 1, 1986): 115–17. http://dx.doi.org/10.7870/cjcmh-1986-0021.

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