Dissertations / Theses on the topic 'Hairdressing salon'

The Master´s thesis concerns with the creation of the business plan. The prospectus is aimed at the establishment and the launching of the new hairdressing salon. Simultaneously, the business plan analyzes a status of other hairdressing salons, including the direct competitors. Based on the research and analyses are chosen the suitable strategy and tools which should bring added value to the owners and the satisfaction of customer´s needs as well.

The aim of this Master's Thesis is to construct founding financial project of the hairdressing salon, which informs about the feasibility of the business project and its whole effect of the invested capital. The theoretical part defines the basic concepts associated with the establishment of the company and its activities, describes the basic procedures for founding a company and creating a founding financial project and the description of its parts. The practical part contains a basic description of the business plan, environment analysis in which the firm operates. It continues making the founding budget and the variant financial plan for the following years. The last part evaluates the business plan with the key financial indicators.

The purpose of this thesis is to identify what motivational changes occur while a lifestyle entrepreneur moves through three different organizational stages. The focus will however be on stage one and three. The problem of an under-researched field is addressed and how the motivation of specific lifestyle entrepreneurs, in these cases hairdressing salon owners, has changed. This thesis has been conducted with an interpretivistic viewpoint, an inductive approach and with a qualitative research method. The authors have selected to analyze the data through pattern matching and dividing the interviewees into two different case studies, one for each of the two chosen organizational stages in focus. In conclusion the authors found that intrinsic and extrinsic motivations have had different effects within all stages in the organizational life cycle. The authors have discovered that during stage one the intrinsic motivations play a large role. During stage one where the organization is small and young the lifestyle entrepreneurs are motivated by factors such as independence and self-efficacy. Stage two is a more extrinsic dominated phase with the factors integrated regulations and identified regulation as motivators. The third stage is a return to the intrinsic motivations with factors such as locus of control and egoistic passion. This is further explained within the chapter with help of the analysis and empirical findings. A figure has been presented to show the different phases and their motivational change.

The master’s thesis concerns with creating of a business plan for establishing a hairdressing salon which will be situated in Nový Hrádek in Královéhradecký area and will be carried on a trade. The proposal of business plan is based on theoretical knowledge and on compiled analysis (SLEPT, SWOT, Porter analyse) and chooses convenient strategies for the needs of customers and create a value added creation for the possessor.

Ear piercing performed in hairdressing salons and jewellery shops using a piercing gun has been set aside from the obligation to notify the local environmental and public health authorities, due to the use of disposable cassette with the piercing gun. According to the Swedish environmental code each practitioner are required to prevent any health hazards arisen from the operation. Local bacterial infection is the most frequent complication associated with the ear piercing procedure and to prevent the potential risk of such an event, hygiene conditions in both the premises and in procedures are essential. The purpose of the report was to examine the presence of ear piercing practitioners in Umeå and their current hygiene conditions. The study consisted of interviews with employees and managers on site whose answers was evaluated and compared to the general recommendations of The National Board of Health and Welfare. The study indicates that most of the shops had appropriate premises and proper hygiene methods. However merely half of the shops never seemed to clean nor disinfect the ear piercing gun, which may be considered to be non negligible deficiency in current methods. One salon had questionable methods which may require a follow-up. The conclusion of this study is that more information within the various practitioners is required in most cases to increase consciousness of proper and safe course of action.

This thesis deals with the Nursing home in the city of Prostějov. The object includes 36 one room flats and 2 three room flats. There are proposed another equipments which are related to nursing services such as two surgeries, rehabilitation, massage salon, coffee bar and hairdressing salon in the building. The hole building was designed as accesible. The object is two storied, cellarless and its grand plan is indented. It is staffed on plane plot in a quiet area of apartment blocks. There are going to be build new road, parking places and surfaces outside. The roof is designed as flat single casing or double casing. The main structure system is designed as walls of ceramic blocks and ceiling of reinforced concrete. All of the flats are situated on the southern side and the entrances are situated on the northern side.

Thesis (M. Tech. (Business administration)) - Central University of technology, Free State, 2013
This study was necessitated by the fact that being labour intensive, hair salons provide partial solution to South Africa’s high unemployment, poverty and inequality problems hence need to be supported so that they can grow and continue performing their expected labour absorption role. Dr. Ruth Segomotsi Mompati district municipality in the North West Province of South Africa is a socio economically depressed area that depends on hair salons for employment. The prosperity of hair salons is therefore critical to the well-being of the inhabitants of the area. Unfortunately, proliferation of hair salon business in Dr. Ruth Segomotsi Mompati district municipality since the dawn of democracy in South Africa has created fierce competition for customers leading to lack of profitability and hair salons failures. While many reasons can account for business failure in the face of intense competitive environment, there is consensus from the literature that in the current information economy, appropriate management of records allows for quick access to reliable information and this is key to business success. In fact, resource-based view (RBV) of the firm suggests that a company’s quick access to reliable information that is contained in its resources allows that firm to gain sustainable competitive advantage that allows for superior performance. This calls for proper management of a company’s records. Accordingly, it is crucial that managers/owners of hair salons recognise the importance of good records management in their businesses in order to continuously have timely access to accurate information. Unfortunately, the researcher has informally observed a disturbing trend among some hair salons in Dr Ruth Mompati local municipality that flies in the face of what can be termed good records management. An informal visit to some of the salons in the region revealed an apparent laxity with which transactions were recorded. Worst still, Informal conversations with a few hair salons operators seem to suggests that records management may be a problem among hair salons as some even see it as more a liability than asset. This suggests that hair salons in Dr. Ruth Segomotsi Mompati district municipality might not be taking records management seriously. The question then is, how wide spread is this negative attitude towards records keeping in Dr Ruth Mompati local municipality? Or could this be the general sentiment in the hair salon industry as a whole? The purpose of this study was to assess the status of records management among hair salons in Dr. Ruth Segomotsi Mompati District Municipality. The key finding of this study is that most hair salons in Dr. Ruth Segomotsi Mompati district municipality do practice records management to a certain extent. However, there are certain records that hair salons in the area regard as of no importance and therefore are neglected. The study also revealed that those hair salons that engage in good records management outperform those that do not. The study further revealed that most of the salons keep paper records although they would prefer electronic format. Lack of access to computers was cited as the greatest problem in keeping electronic records. Details of the study including findings, conclusions and recommendations are presented and discussed in the main report.

碩士
國立臺北商業大學
企業管理系研究所
107
Due to the economic development in Taiwan, the hairdressing industry has changed from a single store to a chain operation mode, which has become the direction of the development strategy of Taiwan's hairdressing industry. Hairdressing chain with brand value, management and training of personnel institutionalized, centralized procurement and other cost-cutting advantages, relative to the development of a single store is a considerable advantage. However, the responsibilities and obligations that need to be borne in substantive management are also relatively large and the impact of their operation on the regional market is relatively huge. The purpose of this study is to explore the trend of operation and management of chain hairdressing enterprises in Taiwan and to study the results and suggestions of the research from the perspective of market development, organizational links and personnel training. In this study, S Hair Salon Chain Group, a national chain company in Taiwan, was selected as the case study. Through case studies and verifications with the four supervisors in the group through qualitative research and in-depth interviews, The conclusions and recommendations of the research on the trend of operation and management of hairdressing chains in Taiwan. Conclusions and recommendations are as below: 1. Complex strategic business model, toward diversification strategy. 2. Improve the organizational structure and work to enhance employee organizational solidarity. 3. More flexible arrangements for working hours, improve personnel training, career development plan for a complete staff. 4. The establishment of brand identity, the development of brand goods. 5.Create a market for the elderly, the development of market segmentation.

碩士
台南應用科技大學
生活服務產業系生活應用科學碩士班
106
Abstract As hairdressing stores are spreading widely and convenient, everyone is willing to spend more and more time on hairdressing. The hair salon has become the place where people would like to stay longer and spend more money. Many companies smell this business opportunity and would want to invest. However, when customers have different new experiences than before, they would identify with different aspects of the hair salon. These will lead different purchase behaviors of consumers. The development of hairdressing industry has actually reached saturation in Taiwan’s market. In this competitive enviroment, how can hair salons improve their self-competitiveness effectively and establish a good store image and service quality to enhance customer emotion and stimulate customer purchase intention.This research analyzes the relevance between hairdressing store image, service quality, purchase intention and customer emotion, and then compare whether a significant influence on the path coefficient between two models, Learn how to successfully improve the customer''s voluntary customer citizenship behavior, also provide hairdressing services industry to adjust its marketing strategies. It would be a reference that help the hairdresser obtain the largest benefit after they make plans on their marketing strategy and product positioning.This research uses the questionnaire survey procedure,the population range would take the subjects who have had experience in the hairdressing store in the Taiwan island as a research object. The grand total provides 670 questionnaire and 500 questionnaires were valid.Using SmartPLS 3.0 as a statistical analysis software,then adopt bootstrap analyze random sample and resampling 5000 times as the reliability, validity, path analysis and model fit. The study result shows there is a significant positive impact between the service quality and the image of the hairdressing store and also has the same result between the purchase intention of custmors, the image of the hairdressing store has a significant positive impact on the emotions of custmors, there is also has significant positvee impact between the emotions of custmors and their purchase intention.

碩士
國立勤益科技大學
冷凍空調系
105
To meet business needs, the hairdressing salon industry offers such services as hair washing and is an industry which has great demand for hot water every day. Nevertheless, generating hot water with gas or electricity would consume much energy. Therefore, relevant enterprises feel troublesome for paying for the energy. Despite the trend that the efficient air-cooling heat pump-driven water heater has become increasingly popular, thermal sources are highly inaccessible during winter due to the low-temperature outdoor environment. As a result, an electric heater is usually adopted to support heating. But such a practice would eliminate the energy conservation effect as claimed by a heat pump-driven water heater. Taking a hairdressing salon in Changhua City as a case study, this study recycled the thermal wastewater which derived from hair washing and would be discharged in most cases. Moreover, the self-developed “heat exchange energy-efficient system” was used to heat the water of normal temperature with the thermal energy released from the recycled thermal wastewater after heat exchange. After the temperature of water of normal temperature increased, the heating equipment was adopted to reduce the energy and time consumed, so as to achieve effective energy conservation. According to the empirical results, the temperature of the water of normal temperature for the heating equipment could increase to 4.1 ℃ on average after the heat exchange based on the “heat exchange energy-efficient system”; in the case study, the demand for daily hot water was more than 1.5 metric tons. The number was used for the evaluation and analysis. If the water was applied with the electric water heater, about NTD 38.6 would be saved in electricity on a daily basis. In this way, about NTD 1,004 would be saved for a month (26 days); moreover, the overall energy conservation efficiency would be over 16%. As up to NTD 12,048 would be saved every year, the balance between income and expenditure could be struck for a recycling year of only 10 months. In conclusion, such practice not only fulfills the objective of “making full use of energy on a cumulative basis” but also serves as the best way to promote the implementation of the scheme of energy conservation and carbon reduction in a later stage.

Hair, as it is fashioned in this research project, is a lens which brings embodiment, if only ephemerally, into a place of expressive focus. This thesis considers, as its subjects of research, women between the ages of 20 and 30 in Victoria, BC, Canada, who purposefully use the hair styling services of a regular stylist to negotiate social anxieties and play with possibilities of identity through the medium of hair. I engage with the concept of embodiment specifically in order to approach current theoretical concerns in anthropology with how commodity culture plays out and is played upon, both materially and ideologically, through the bodies of social actors. Hair is particularly well suited to a theoretical concern with embodiment because it is a biological medium of cultural pliability; it occurs at the interface of a biological entity, upon which it grows, and a cultural being, who styles it.

碩士
國立臺北商業大學
資訊與決策科學研究所
104
In Taiwan, the fast developing hairdressing salon industry, which is able to help consumers maintain their beautiful appearance, is increasingly competitive each year. Thus, the research in consumers’ behaviors in hairdressing salons is important. As the level of consumption increases and life quality is upgraded in Taiwan, more and more people begin to pursue the maintenance of their appearance and the relaxation of their body and mind. Refined and quality services not only can satisfy customers and increase their loyalty but also will cause customers to refer the service of hairdressing skills or products to others as well as to continue to consume by themselves. Whether people’s being highly conscious of services and the pleasure in them nowadays also affects the timing of transformation for the hairdressing industry is a question worth investigation. “Brand image” has been academically explored for years, with various definitions given to it by researchers. proposed that brand image is a way of seeing, an attitude toward and a feeling of a brand by consumers. brand loyalty as a consumer’s support and commitment to repurchase or revisit a product or service he/she likes, which thus causes repeated purchase in a same brand or a same set of brands. service innovation as the production or sale of new products or new services. stated that apart from successful development of new products or new services, service innovation also includes improvements on the process of delivering existed products and services. Innovation is more than just creation of new products and services and making use of new opportunities; it also involves the successful process of promoting new services. This study uses the example of exquisite hairdressing salon chain to explore the brand image, service innovation and loyalty of the consumers in it, in an attempt to identify the factors of their reconsumption and recommendation, as well as the contradiction between brand upgrade and market image after service innovation during the process. In this study, factor analysis was used to reduce to the constructs of brand image, perceived brand value, service innovation and brand loyalty; the SPSS statistics software was also used to testify the relationships between the variables to serve as reference in improvement on management and strategies.

碩士
嶺東科技大學
流行設計系碩士班
107
There are many studies on how to improve the service quality and customer satisfaction in the hairdressing industry. However, there are few studies on service failures and service remediation on customer behavior intention patterns. Therefore, this study investigates the customer service intentions in the hairdressing industry service error and service remediation, and discusses the effect of the service remediation of the customer after the service failure of the hairdressing service personnel can be accepted by the customer. In this study, the questionnaires were distributed to a well-known chain hair salon in the central region, such as: Yizhongdian, Hankoudian, Jingyidian, Fengdadian, etc. Firstly, the Liszt five-point scale was used for scoring. The SEM analysis method was used to carry out basic statistical analysis of each research variable, and then the overall model verification analysis was carried out. The data analysis uses SPSS and Amos18 software as the analysis tools, and uses the linear structure relationship model to analyze the relationship between service failures, service remediation and customer behavior intentions, and uses the analyzed data to make mistakes in the part to improve Negligence and mistakes in service to achieve quality improvement and create better service. Scoring, mainly to explore the remediation model and customer attitudes and behavioral intentions, and then use the linear structure relationship model to verify the hypothesis model of this study to determine the effectiveness of the remediation model. The results of the study confirm that service failure requires service remediation, service remediation has a positive impact on the behavior of customers' repurchase intentions, and repurchase intention has a positive impact on off-role behavior. It is expected that the results of this research can be used as a reference for remedial methods when service failures occur in the hairdressing industry.

碩士
佛光人文社會學院
管理學研究所
92
With human beings as its principal focus, educational training is a very important issue for the hairdressing industry. If it can be done to steady the hairstylist’s confidence, enhanced his/her capabilities, increase the manpower of the hairstylists and continuous training in fashion and technical skills for the hairstylists, operations of hair salons would be half as successful. Therefore, hairstylists is the most important human resource to the hairdressing industry, to a professional organization like the hairdressing industry, a practical method to improve the employees’ performances, the most common and popularly used is through related educational training courses, to improve the hairstylist’s technical and professional skills, therefore trainings for hairdressers in the hairdressing industry are never limited, however over generosity may resulted in too much training opportunities, causing situations of inappropriate trainings leading to high overhead costs, at the same time unable to control the educational effects. In view of this, this research used a case study from a hairdressing salon’s monthly sales information and its workers educational training programs, divided into technical and functional courses, and separately analyze the effects on employees’ performances, in the area of employees’ performances is categorized according to the hairdressing characteristics into categories of technical related income growth, retail sales growth and overall business income growth, at the same time population statistics variances are noted in research variables, applying a complete set of SPSS software to carry out the analysis, in order to understand the relationships between different educational training, employees’ performances and population statistics variances to arrive at the research result. This research discovered that technical courses have an obvious effect on technical related income growth, functional courses have an obvious effect on retail sales income growth, and functional courses have an obvious effect on overall business income growth, at the same time technical skills and functional skills have obvious crossed effects on overall business income growth. Population statistics variables of sex, marital condition, titles, in-shop experience have obvious effects on technical income growth, retail sales income growth and overall business income growth respectively. This research discovered comparatively hairstylists with a higher educational training attendance have a higher rate of business growth, simultaneously senior hairstylists also enjoyed better business growth, as a result hairdressing owners can encourage higher rate of participation in educational trainings in the group of lower business income growth and the junior hairstylists, and also to suggests to make the training contents more diverse and attractive, to increase hairstylists’ willingness to participate in the training programs, and to cultivate a sense of learning, to promote a initiative and challenging spirit, hairdressing owners can also use a complete performance evaluation system, together with a perfect training system to achieve the goals of better employees’ performances. Keywords: Hairdressing, educational trainings, performance

This study examines the arrival and settlement of a sample of South Asian Muslim male migrants who are salon owners and salon employees in Durban, South Africa. The increasing visibility of the expansion of Pakistani, Indian and Bangladeshi migrant communities in Durban led to an interest in focusing on those issues which constitute the core of this research, namely: why they migrate, who migrates, how they migrate and arrive here, as well as settle into the work that they do. The broader purpose of this research was to investigate their living arrangements and social dynamics of their working and domestic lives. It also explores the challenges and opportunities that migrants encounter from the time they decide to leave home up until arrival in the country of resettlement and the way in which transnational social ties assist in helping them transcend such obstacles and reap the benefits of available prospects. Central to this project was also the adoption of salon work as a livelihood strategy as well as issues of integration, identity construction and the perceptions of foreign migrants and their enterprises from the view of local salon owners and local customers of foreign owned salons. It shows how migrants remain who they are and how the host society becomes a terrain in which their normative social practices are recreated and enjoyed. The study is anthropological in nature and therefore aims to capture the complexities of the migrant experience from the individuals' perspectives through the use of case studies. As part of the qualitative approach, observations of foreign owned enterprises were conducted, random sampling was used to select participants, and semi-structured interviews made it possible to acquire data. The exploratory goal of the study aims to illustrate that migrants are individuals who leave home with the hope of transforming their dreams and ambitions into a brighter prosperous reality not only for themselves, but more importantly their families too.
Thesis (M.A.)-University of KwaZulu-Natal, Durban, 2011.

碩士
嶺東科技大學
流行設計研究所
101
We used Taiwan Training Quality System (TTQS) to make the main research framework in this study. Two stages in this research which are divided are discussed: 1. before we import TTQS, we analysis the competencies of professional hairdressing personnel 2. To evaluate the effectiveness of training after importing TTQS. In the first stage, in order to understand the professional hairdressing competencies, we used DACUM as the qualitative research methods, and to develop a "professional salon hairdressing training assessment criteria table". Meanwhile, we used this table to estimate the difference between professional-level employees’ competencies, and used the competencies inventory to find out the competencies gap of employees, then we proposed the training courses to realize the competencies gap. In the second stage, we used Kirkpatrick training evaluation model to estimate the effectiveness of the students after training.　Using Structural Equation Model (SEM) to explore the relationship between the response level, learning level and behavior level in Kirkpatrick evaluation model. The results showed after students being trained, their response in the field of course satisfaction (response level), employees’ competencies (learning level) and actual work effectiveness (behavior level) are improving. All the three levels showed positive evaluation and effect.

碩士
國立臺灣大學
環境衛生研究所
103
Various cosmetic hair products are constantly used in hairdressing salons. Aside from skin absorption, different hazards may be released during hair treatments. Previous studies have indicated that increased risks of cancers, respiratory symptoms, reproductive disorders, and skin symptoms were found among hairdressers. However, the exposure assessments are few. To assess the hairdressing environment in Taiwan, the walk-through survey and air sampling of formaldehyde, volatile organic compounds (VOCs), and phthalates were performed in this study. Including charcoal, XAD-2, and OVS-Tenax tubes were used for the air sampling, and the flow rates were 50 mL min-1, 100 mL min-1, and 1000 mL min-1, respectively. Both 5-hour average environmental sampling and customer’s personal sampling during hair treatments were performed. After absorbents were desorbed, the samples were analyzed with gas chromatography/mass spectrometry. Direct-reading device was used to observe changes of formaldehyde concentrations during opening hours. Meanwhile, environmental characteristics and products ingredients were also recorded in this study. Ten hairdressing salons were included for walk-through survey, and 5 salons were involved for field sampling. There were total 89 environmental samples, 12 customer’s personal samples, and 72 short-term formaldehyde samples. During walk-though survey, a total of 387 different ingredients were shown on 129 hair product labels. It was found that the chemicals used in salons were variable and diverse. In addition, the salons were not well ventilated (CO2 levels measured 600-3576 ppm), and the gloves were not properly used by hairdressers. As for the results of air sampling, formaldehyde concentrations was ranged from 0.01 to 1.04 mg m-3, and the maximum level was above the permissible exposure limit (PEL) of American Occupational Safety and Health Administration (OSHA). Additionally, about 16.67 % samples exceeded action level (AL), and 83.33 % levels were higher than the standard of Taiwan Indoor Air Quality Management Act and the recommendation of World Health Organization (WHO). The range of ethanol concentrations was 0.16-10.5 mg m-3; isopropanol concentrations were between 0.01-1.24 mg m-3; acetone concentrations were ranged from 1.86-260 μg m-3; the range of butyl acetate was 0.185-53.3 μg m-3; ethyl acetate concentrations were between 0.10-1310 μg m-3. For phthalate esters, the airborne concentrations of five phthalates were 0.005-17.5 μg m-3. Although the levels of VOCs and phthalate esters were below occupational standards, some levels measured were higher than the concentrations of general indoor environments reported by earlier research. The results of short-term formaldehyde concentrations showed that chemicals might accumulate in hair salons during opening hours. Besides, formaldehyde concentrations in main working areas were significantly higher than other areas. The results indicated that airborne chemical exposure, especially formaldehyde, is the problem worth attention in hairdressing salons. The ingredients in products were possible sources of indoor pollutants. Therefore, monitoring the indoor air quality, giving workers health educations, choosing safer products, and increasing the ventilation rates are all crucial to minimize the exposure in hairdressing environments.

M.Com. (Business Management)
The aim of this research study was to suggest the business sophistication levels of the informal sector hairdressing salons in Cosmo City. This aim was achieved through two research objectives, namely; identifying the characteristics that categorise the hairdressing salons as informal sector enterprises under the umbrella of Small, Micro and Medium Enterprises (SMMEs), and determining the business management practices that are currently implemented by the hairdressing salons. South Africa’s informal sector has the potential to contribute towards poverty alleviation and employment amongst the semi–skilled and unskilled poor. However, businesses in this sector apply less developed business management practices as compared to their formal counterparts. Furthermore, the challenges faced by these enterprises in implementing sound business management practices contribute to a lack of sophistication in their business operations, which in turn reduces their performance and sustainability. The adoption of good business management practices can have a significant impact on the performance of an enterprise, as well as on its productivity and output. This is true for an enterprise of any size. As a business becomes more mature in the implementation of business management practices, the longer that enterprise’s sustainability horizon may become. The research was conducted amongst Cosmo City’s hairdressing salon and the data was collected by means of interviewer–administered questionnaires. A total of 24 out of the 36 hairdressing salons that were identified to participate in the research study completed the questionnaires. The study employed a qualitative research approach during the data collection process; however the data analysis was quantitative in nature. In support of the first research objective, it was confirmed that the hairdressing salons operated within the informal sector, specifically in the lower end Business Sophistication Measures (BSM) categories 1, 2 and 3. With regards to the second research objective, it was confirmed that particularly because the informal sector hairdressing salons had low BSM they lacked good business management practices. Due to the size and nature of their operations, low managerial competence and skills, limited business support, small–scale marketing initiatives, the lack of documentation of policies and procedures and inadequately maintained business information; the informal sector hairdressing salons are too undeveloped to embrace good business management practices and as such have lower to low medium business sophistication levels that may prevent further growth and sustainability.

碩士
國立高雄應用科技大學
國際企業系
97
Abstract The research paper mainly intends to study the consumption behavior of consumers in hairdressing industry. Comparing the chain hair salons and hundred-dollar fast haircutting shops, and from the three main concepts of “lifestyle of consumer,” “attribute of product” and “image of store,” the study analyzes and investigates the difference of consumer’s consumption willingness. The study adopts the way of questionnaire survey, uses stratified sampling method, and takes the consumers being served at the “chain hair salons” and “hundred-dollar fast haircutting shops” of the whole Taiwan as the research targets. There were 480 questionnaires sent out. After deduction of the 36 invalid returned questionnaires with incomplete answers, there were 444 valid questionnaires finally received, achieving a return rate of 92.5%. As found in the investigation results of the study, for the part of consumption population statistics of “chain hair salons,” the customers are mostly female, mostly single, mainly aged 31~40, mostly acquiring education level at university standard, mainly having careers in service industry, and earning monthly personal income of $30,001 ~ $50,000. As to the part of “hundred-dollar fast haircutting shops,” the customers are mostly male, mostly single, mainly aged 31~40, mostly acquiring education level at university standard, mainly having careers belonging to service industry, and earning monthly personal income of $30,001 ~ $50,000. As observed from these results, the market segmentation of hairdressing industry is extremely obvious. Besides, as known from the evidences being studied, the interviewed consumers who like to have haircuts at chain hair salons are resolute in doing things, like to learn new things, are fond of having urban and social contacts and activities, pursue trendy things, follow the vogue, are willing to try new and strange things, request high-quality enjoyment, advocate the consumption behaviors belonging to the lifestyles of foreign countries, apparently have biased fondness of taking explicit attribute as the main consideration factor, more obviously attach higher importance to products, services, physical equipments and shop atmosphere. As to the interviewed consumers who like to have haircuts at hundred-dollar fast haircutting shops, they have no confidence in doing things, incline to be self-abased for thinking their abilities insufficient, have the traditional ideology of male domination and female subordination, perform their consumption behavior with extremely high sensitivity to price, obviously have biased fondness of taking function attribute as the main factor of emphasis, and attach higher importance to convenience degree in the aspect of store image. In addition, for the part that H1b is not established, it is also found that the interviewees of hundred-dollar fast haircutting shops are mostly male. When males are under stress and have nowhere to vent their wrath all through these years of economic recession, transfer function is caused, making the males have the consciousness to own their personal space. Under the stress of work, males gradually tend to care more about their recreational life. Regarding the part that H1e and H1f are not established, it reveals that the lifestyles of consumers always change with time and environment. This is mainly caused by the incompleteness of the question items and the conservative answers of the interviewees. Nevertheless, if the consumers have more obvious interaction with their consumption behaviors (referring to the lifestyle of consumer, attribute of product and image of store), they apparently incline to consume at chain hair salons. According to the analytic results of the study, some suggestions are proposed by the paper for the practice of management –– brands and sustainable operation have become a mainstream trend; the differentiation of services or products has become a principle for enterprises to achieve the keys to success, a niche market belonging to hairdressing industry should be established focusing on the consumption style and trend; the core and added value of service or product should be searched during these years with low-profit competitions. As to the suggestions for marketing practices –– chain hair salons adopt differentiated marketing, offer customized service, and combine with commercial business districts or communities to create a co-flourishing circle together, whereas hundred-dollar fast haircutting shops adopt cooperation with different industries, experience the promotion activities of haircutting, and should put more effort on the professionalization of service. Keywords:chain hair salons, hundred-dollar fast haircutting shops, consumer’s lifestyle, product attribute, store image.