Academic literature on the topic 'Hall's high context and low context cultures'

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Journal articles on the topic "Hall's high context and low context cultures"

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Kittler, Markus G., David Rygl, and Alex Mackinnon. "Special Review Article: Beyond culture or beyond control? Reviewing the use of Hall’s high-/low-context concept." International Journal of Cross Cultural Management 11, no. 1 (2011): 63–82. http://dx.doi.org/10.1177/1470595811398797.

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This paper reviews Edward T. Hall’s influential concept of high-/low-context communication and its use in cross-cultural research. Hall’s concept suggests that individuals combine preprogrammed culture specific context and information to create meaning. The use of context is argued to vary across cultures and country classifications have been attached to Hall’s concept. These country rankings have evolved over time classifying (national) cultures as ‘high-context’ (HC) and ‘low-context’ (LC). Since future studies employing Hall’s context idea as an underlying framework in cross-cultural resear
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Suham-Abid, Dalia, and Natalia Vila-Lopez. "Airline service quality and visual communication." TQM Journal 32, no. 1 (2019): 183–200. http://dx.doi.org/10.1108/tqm-04-2019-0105.

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Purpose The purpose of this paper is to analyze differences in airlines service quality perceptions (service content) and visual communication styles (service form) between passengers from a high-context (HC) culture (Iraq) and from a low-context (LC) one (Germany). The theoretical support is based on Hall’s (1976) theory about cultural influences on consumers’ perceptions and on ethnocentric influences. Design/methodology/approach In this study, the authors compared two groups of passengers from two countries ‒ Iraq (a high-context culture) and Germany (low-context culture) – that gave their
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Manca, Elena. "From phraseology to culture." Patterns, meaningful units and specialized discourses 13, no. 3 (2008): 368–85. http://dx.doi.org/10.1075/ijcl.13.3.07man.

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This paper aims to describe the phraseology associated with adjectives in the language of tourism. The adjectives appearing in the word list of a British farmhouse holidays corpus were grouped into three different semantic fields (‘description of rooms’, ‘description of surroundings’, and ‘description of food’) and from which their collocational profiles were then identified. In order to compare and contrast the Italian and the British languages of tourism, we searched an Italian comparable agriturismi corpus for items that are used to describe rooms, food, and surroundings. The results are di
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Rafetzeder, Angelika. "Mind the Culture Gap: A Cross-Cultural Analysis of Tourism Destination Websites in Austria and the United Kingdom." JOURNAL OF INTERNATIONAL BUSINESS RESEARCH AND MARKETING 4, no. 6 (2019): 35–41. http://dx.doi.org/10.18775/jibrm.1849-8558.2015.46.3004.

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Websites of destination marketing organisations (DMO’s) are important tools to market tourism destinations to prospective visitors. They provide an abundance of information for tourists and help them plan their visit to the destination or find inspiration for an upcoming vacation. In many cases, website visitors come from other countries and cultures. In order to satisfy the needs of international website visitors, website providers would need to consider diverse cultural backgrounds and different languages when designing, implementing and maintaining a website. The main objective of this mast
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Manca, Elena. "The analysis of meaning between language and culture in the tourism domain." Languages in Contrast 11, no. 2 (2011): 172–92. http://dx.doi.org/10.1075/lic.11.2.02man.

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The relationship between language and culture is an interplay between linguistic choices and cultural filters; if we accept that language is an expression of culture, i.e. of the beliefs, customs, behaviours and rituals constituting the cultural identity of a group of people, then it is crucial that phraseology and cultural features are not separated in the analysis and production of meaning. This paper aims to combine two different methodological approaches to the study of meaning (Manca 2008, 2009): the Corpus Linguistics approach within the framework of John Sinclair’s view of language (199
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Ho, Chia-Ling Lynn, Chad Whittle, and Michael H. Eaves. "Mixed Methods Research – Nonverbal Observations of Cultural Convergence in Online and Offline Contexts: Testing Hall’s Low- Vs. High-Context Framework." Journal of Intercultural Communication Research 49, no. 4 (2020): 301–12. http://dx.doi.org/10.1080/17475759.2020.1773902.

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Bai, He. "A Cross-Cultural Analysis of Advertisements from High-Context Cultures and Low-Context Cultures." English Language Teaching 9, no. 8 (2016): 21. http://dx.doi.org/10.5539/elt.v9n8p21.

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<p>With the development of economy and the change of social culture, advertisements have penetrated our life slowly and done a lot to the commercial markets. Advertisements have often been analyzed in a stylistic way for its unique language style. But language is an important part, as well as a carrier, of culture. Advertising language, as other kinds of languages, is also a significant component of culture and is a comprehensive collection of different aspects of culture. In turn, it reflects culture in its own way. A cultural pattern, put forward by Edward T. Hall and called “high cont
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I.A., Tkalia, and Tsarova S.O. "RECONSIDERING CLIL IN HIGH AND LOW CONTEXT CULTURES." Scientific Bulletin of Kherson State University. Series Germanic Studies and Intercultural Communication, no. 2 (December 2, 2020): 157–61. http://dx.doi.org/10.32999/ksu2663-3426/2020-2-22.

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GUDYKUNST, WILLIAM B., and TSUKASA NISHIDA. "ATTRIBUTIONAL CONFIDENCE IN LOW- AND HIGH-CONTEXT CULTURES." Human Communication Research 12, no. 4 (1986): 525–49. http://dx.doi.org/10.1111/j.1468-2958.1986.tb00090.x.

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Nguyen, Adam, Roger M. Heeler, and Zinaida Taran. "High‐low context cultures and price‐ending practices." Journal of Product & Brand Management 16, no. 3 (2007): 206–14. http://dx.doi.org/10.1108/10610420710751582.

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Dissertations / Theses on the topic "Hall's high context and low context cultures"

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Tallman, Nicole. "Intercultural Communication in the Global Age: Lessons Learned from French Technical Communicators." Master's thesis, University of Central Florida, 2013. http://digital.library.ucf.edu/cdm/ref/collection/ETD/id/5873.

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This thesis explores the cultural considerations American technical communicators must address when working with French colleagues and when creating technical documentation for French audiences. A review of the literature on intercultural communication theory was conducted, along with a review of the limited research on technical communication in France and the needs of French audiences. A qualitative online survey of French technical communicators was also conducted. Through this survey, French technical communicators reported on their intercultural beliefs, experiences, and practices, and in
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Karphammar, Anette, and Maria Behrns. "Advertising in high- and low context cultures : A comparative content analysis between Sweden and Brazil." Thesis, Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-37075.

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In today's increasingly globalised world, research within cultural differences is called for to be able to categorize nations and aid cross border communications around the world. This thesis is a quantitative study of differences in advertising communication between what is considered high and low context cultures, through a deeper look into Sweden and Brazil. Trade agreements between these two nations are well-established and highly profitable, but differences in cultural bases are vast, potentially leading to misunderstandings and wrongful communications conduct if not taken in consideratio
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Andrén, Matilda. "Making Sense Of Intercultural Miscommunication : A case study on Project Clean Uluwatu." Thesis, Linnéuniversitetet, Institutionen för medier och journalistik (MJ), 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-46320.

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This study looks into the field of intercultural miscommunication and misunderstandings on small multicultural Non Profit Organization (NPO) seen from the expats point of view. It is a study based on a qualitative method-design, including a micro-ethnographic study and qualitative interviews on a small NPO on Bali, Indonesia called Project Clean Uluwatu (PCU) that contain volunteers from all over the world. These misunderstandings and miscommunications that occurred on PCU was mostly between local people born on Bali and foreign people working on PCU, due to many reasons, starting with the rap
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Smolińska, Aneta [Verfasser]. "Textuality and Contextuality : Cross-Cultural Advertising from the Perspective of High- vs. Low-Context Cultures in Europe / Aneta Smolinska." Frankfurt a.M. : Peter Lang GmbH, Internationaler Verlag der Wissenschaften, 2017. http://d-nb.info/1138920045/34.

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Frostensson, Ida, and Louise Granquist. "Borta bra, men hemma bäst? : En studie om ledarskap i en interkulturell kontext." Thesis, Linnéuniversitetet, Ekonomihögskolan, ELNU, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-35352.

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The aim of this thesis is to create an understanding about how and to what extent a Swedish expatriate manager needs to adapt his/her leadership in accordance with the culture of the host country. Thus shall different managers’ perceptions of experienced management overseas be studied. To accomplish our aim, three different problems have been designed. These are as follows: In what way does the manager’s earlier experiences and knowledge about expatriation affect her or his leadership in a new cross-cultural context? How does the culture of the host country affect the expatriate manager’s lead
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Enomoto, Rene. "Webbdesign i Japan och Sverige : En tvärkulturell analys av webbplatser från hög-kontextuella kulturer och låg-kontextuella kulturer." Thesis, Södertörns högskola, Institutionen för naturvetenskap, miljö och teknik, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-34632.

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Den här uppsatsen syftar till att analysera och identifiera skillnader och likheter i webbdesign mellan två länder, Japan och Sverige. De japanska och svenska webbplatserna för två företag etablerade i både Japan och Sverige, IKEA och DAIKIN, har analyserats utifrån en modell framtagen av Würtz (2006) i en tidigare studie på området. Denna modell är i sin tur baserad på Halls och Hofstedes teorier om kulturella skillnader och skillnader mellan så kallade låg-kontextuella kulturer (t.ex. Sverige) och hög-kontextuella kulturer (t.ex. Japan). Modellen fokuserar på användandet av animation, främja
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Patel, J. D., Rohitkumar Trivedi, and A. Yagnik. "Self identity and internal environmental locus of control: Comparing their influences on green purchase intentions in high-context versus low-context cultures." 2019. http://hdl.handle.net/10454/17524.

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Yes<br>This study empirically examines the combined effect of two crucial internal consumer predispositions, self-identity (SI) and internal environmental locus of control (INELOC), among consumers in a collectivistic culture and an individualistic culture. The study validated the extended theory of planned behaviour to predict consumers' green purchase intentions. Structural equation modelling was used to analyse primary data collected from 365 American and 408 Indian respondents. Analysis revealed differences between the two cultures. Green self-identity influenced attitude more than perceiv
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Books on the topic "Hall's high context and low context cultures"

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Yamaguchi, Shinobu Yume. High-context and low-context cultures: Value system variations for American and Japanese university students and their resultant communication patterns. 1986.

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Yamaguchi, Shinobu Yume. High-context and low-context cultures: Value system variations for American and Japanese university students and their resultant communication patterns. 1986.

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Smolinska, Aneta. Textuality and Contextuality: Cross-Cultural Advertising from the Perspective of High- vs. Low-Context Cultures in Europe. Lang GmbH, Internationaler Verlag der Wissenschaften, Peter, 2017.

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Smolinska, Aneta. Textuality and Contextuality: Cross-Cultural Advertising from the Perspective of High- vs. Low-Context Cultures in Europe. Lang GmbH, Internationaler Verlag der Wissenschaften, Peter, 2017.

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Smolinska, Aneta. Textuality and Contextuality: Cross-Cultural Advertising from the Perspective of High- vs. Low-Context Cultures in Europe. Lang GmbH, Internationaler Verlag der Wissenschaften, Peter, 2017.

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Smolinska, Aneta. Textuality and Contextuality: Cross-Cultural Advertising from the Perspective of High- vs. Low-Context Cultures in Europe. Lang GmbH, Internationaler Verlag der Wissenschaften, Peter, 2017.

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Book chapters on the topic "Hall's high context and low context cultures"

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Kniewasser, Christina. "Intercultural Online Communication of International Companies in High-Context and Low-Context Cultures." In Conference Proceedings Trends in Business Communication 2016. Springer Fachmedien Wiesbaden, 2017. http://dx.doi.org/10.1007/978-3-658-17254-1_14.

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Zakaria, Norhayati, Shafiz Affendi Mohd Yusof, and Nursakirah Ab Rahman Muton. "It Is Certainly a Different Manner!" In Cultural Factors and Performance in 21st Century Businesses. IGI Global, 2020. http://dx.doi.org/10.4018/978-1-7998-3744-2.ch004.

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The present study seeks to understand intercultural communication patterns, characteristics, and styles of team members that engage in virtual collaboration with people from diverse backgrounds known as global virtual team (GVT). Twenty respondents were interviewed in order to develop a rich understanding of the intercultural communication and styles within a GVT, based on Edward Hall's cultural dimensions. The results reveal that GVT members from high context cultures demonstrate indirect communication styles, use non-verbal approaches, and employ silence and polite gestures in certain situations, while low context GVT members are more prone to direct and straightforward communication styles with many verbal responses in online team discussion. In essence, the findings provide key implication to global managers: be prepared to work with cultural diversity in terms of being open-minded, develop a high level of tolerance, and become culturally sensitive to different approaches and preferences of communication styles as employed by team members when working at a distance.
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Hermeking, Marc. "Culture, Online Technology and Computer-Mediated Technical Documentation." In Computer-Mediated Communication across Cultures. IGI Global, 2012. http://dx.doi.org/10.4018/978-1-60960-833-0.ch006.

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The global diffusion of technology is increasingly accompanied by both computer-mediated and online communication. Several empirical examples for the influence of culture on the usage of online technology and computer-mediated technical documentation are illustrated with relevant theories from the field of intercultural communication (e.g., Edward T. Hall’s model of low-/high-context in particular). Recent developments and national differences in the global diffusion of mobile phones and the Internet are discussed as examples for culture-specific online communication preferences. Similar cultural influences on computer-mediated technical documentation and operational instructions are demonstrated by online manuals from Southeast Asia and by an aviation control system. Beyond the understanding of cultural communication preferences, consequences for construction and design of such technologies are also discussed.
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Zakour, Amel Ben. "Information Technology Acceptance across Cultures." In Human Computer Interaction. IGI Global, 2009. http://dx.doi.org/10.4018/978-1-87828-991-9.ch011.

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This chapter introduces national culture as a possible factor accounting for the differences in information technology adoption and use between countries. Based upon culture theory and the technology acceptance model (TAM), the author offers a conceptual model aiming at better understanding IT acceptance across countries of different cultures. It has been argued that six value dimensions—individualism/collectivism, power distance, uncertainty avoidance, masculinity/ femininity, high/low context, and polychronism/ monochronism—act as moderators of the TAM relationships. Furthermore, the author aims at helping IT designers and IT managers all over the world to understand why certain national cultural values may be congruent or not with the IT to be designed or implemented.
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Walker, Lorenn, and Leela Bilmes Goldstein. "Hawai‘i's Multicultural Contexts and Victim Participants' Information Shuttled for Restorative Reentry Planning Circles." In Global Perspectives on Victimization Analysis and Prevention. IGI Global, 2020. http://dx.doi.org/10.4018/978-1-7998-1112-1.ch008.

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Hawai‘i is a multicultural island state that has been experimenting with a facilitated restorative reentry planning circle process for incarcerated individuals who meet with loved ones. The circle process considers loved ones' needs for repairing harm and the incarcerated person's needs for successful reentry including reconciliation with loved ones. When loved ones cannot attend a circle, they are invited to provide information over the telephone or by email to the facilitator who shares the information during the circle. This study analyzed participants' perceptions of how helpful it was for them to provide information about their needs having an incarcerated loved one. The authors predicted participants from high-context cultures would find the process less satisfying than those from low-context cultures, but the study found no differences. Despite identifying from a high- or low-context culture, all participants except one from a low-context culture found that providing shuttled information was helpful.
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Berrell, Mike. "National Culture and the Social Relations of Anywhere Working." In Anywhere Working and the Future of Work. IGI Global, 2021. http://dx.doi.org/10.4018/978-1-7998-4159-3.ch002.

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Western ideas about work have developed as macro and micro level changes continue to shape the social relations of work. As anywhere working developed as an alternative to traditional work arrangements in the 1990s, a system of checks and balances ensured the work practice delivered customer service and product quality. Western low-context work cultures situated the work practice as a logical development in the chronology of the social relations of work. With its tipping-point in the West reached, anywhere working received less attention in high-context work cultures. Specifically, this chapter investigates how the concept of “national culture” impacts thinking about anywhere working. In the high-context work cultures of East and South East Asia, employers, employees, and the stakeholders of organizations and governments have divergent views about the legitimacy of this work practice. The chapter discusses the influence of national culture on thinking about anywhere working in high-context work cultures, drawing on current data concerning anywhere working in selected Asian economies.
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Fussell, Susan R., Qiping Zhang, and Leslie D. Setlock. "Global Culture and Computer Mediated Communication." In Human Computer Interaction. IGI Global, 2009. http://dx.doi.org/10.4018/978-1-87828-991-9.ch118.

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In this chapter, we discuss how culture influences computer mediated communication (CMC). We use an Input-Process-Output (I-P-O) model as a theoretical framework to analyze relationships between culture and CMC. We describe three dimensions of cultural variability—individualism/ collectivism, low vs. high context of communication, and task- vs. relationship-orientation—and describe how these dimensions influence people’s reliance on features of CMC. A review of the literature to date suggests that cultural factors do indeed shape how people use CMC. More specifically, auditory and visual cues appear to have more importance for members of collectivistic, high-context, relationship-oriented cultures than they do for members of individualistic, lowcontext, task-oriented cultures. However, further research is needed to clarify relationships between cultural dimensions and CMC, to understand the role of moderating variables such as gender of participants, task, and group composition, and to provide design guidelines for new tools to support intercultural communication and CMC in developing regions.
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Yang, Ping. "Intercultural Nonverbal Communication Competence as Intercultural Responsiveness in the Second Language Learning Classroom." In Multicultural Instructional Design. IGI Global, 2020. http://dx.doi.org/10.4018/978-1-5225-9279-2.ch042.

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This chapter examines the important role intercultural nonverbal communication competence plays as intercultural responsiveness in the second language learning classroom. The researcher reviewed relevant theory about intercultural nonverbal communication competence and focused on the research question. First, nonverbal communication styles are part of a culture, and the differences between low-context culture and high-context culture are represented in direct and indirect communication style in classroom communication activities. Second, speakers from different cultures use different nonverbal communication rules and behave differently and this can cause misunderstanding. Third, intercultural nonverbal communication differs between people from polychronic culture and those from monochronic culture. Different time concepts result in different behaviour patterns. Second language teachers should undertake training in intercultural nonverbal communication to facilitate students learning. The pedagogical implications for the second language teachers are discussed.
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Yang, Ping. "Intercultural Nonverbal Communication Competence as Intercultural Responsiveness in the Second Language Learning Classroom." In Language Learning and Literacy. IGI Global, 2020. http://dx.doi.org/10.4018/978-1-5225-9618-9.ch018.

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This chapter examines the important role intercultural nonverbal communication competence plays as intercultural responsiveness in the second language learning classroom. The researcher reviewed relevant theory about intercultural nonverbal communication competence and focused on the research question. First, nonverbal communication styles are part of a culture, and the differences between low-context culture and high-context culture are represented in direct and indirect communication style in classroom communication activities. Second, speakers from different cultures use different nonverbal communication rules and behave differently and this can cause misunderstanding. Third, intercultural nonverbal communication differs between people from polychronic culture and those from monochronic culture. Different time concepts result in different behaviour patterns. Second language teachers should undertake training in intercultural nonverbal communication to facilitate students learning. The pedagogical implications for the second language teachers are discussed.
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Yang, Ping. "Intercultural Nonverbal Communication Competence as Intercultural Responsiveness in the Second Language Learning Classroom." In Intercultural Responsiveness in the Second Language Learning Classroom. IGI Global, 2017. http://dx.doi.org/10.4018/978-1-5225-2069-6.ch008.

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This chapter examines the important role intercultural nonverbal communication competence plays as intercultural responsiveness in the second language learning classroom. The researcher reviewed relevant theory about intercultural nonverbal communication competence and focused on the research question. First, nonverbal communication styles are part of a culture, and the differences between low-context culture and high-context culture are represented in direct and indirect communication style in classroom communication activities. Second, speakers from different cultures use different nonverbal communication rules and behave differently and this can cause misunderstanding. Third, intercultural nonverbal communication differs between people from polychronic culture and those from monochronic culture. Different time concepts result in different behaviour patterns. Second language teachers should undertake training in intercultural nonverbal communication to facilitate students learning. The pedagogical implications for the second language teachers are discussed.
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Conference papers on the topic "Hall's high context and low context cultures"

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Zou, Yumei. "A Study on English Writing Pattern Under the Impact of High-context and Low-context Cultures." In Proceedings of the 5th International Conference on Arts, Design and Contemporary Education (ICADCE 2019). Atlantis Press, 2019. http://dx.doi.org/10.2991/icadce-19.2019.161.

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Hallikainen, Heli, and Tommi Laukkanen. "Consumer Trust towards an Online Vendor in High- vs. Low-Context Cultures." In 2016 49th Hawaii International Conference on System Sciences (HICSS). IEEE, 2016. http://dx.doi.org/10.1109/hicss.2016.443.

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Gao, Yanmei. "Differences and Strategies of High and Low Context Cultures from the Perspective of Burberry’s Advertisement." In Proceedings of The First International Symposium on Management and Social Sciences (ISMSS 2019). Atlantis Press, 2019. http://dx.doi.org/10.2991/ismss-19.2019.68.

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Yanmei, Gao, and Wang Yuan. "Analysis the Roots of Cultural Confidences From the Perspective of High and Low Context Cultures — A Case study of Burberry’s Advertisement." In 2020 International Conference on Language, Art and Cultural Exchange (ICLACE 2020). Atlantis Press, 2020. http://dx.doi.org/10.2991/assehr.k.200709.035.

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"Factors Influencing Women’s Decision to Study Computer Science: Is It Context Dependent?" In InSITE 2019: Informing Science + IT Education Conferences: Jerusalem. Informing Science Institute, 2019. http://dx.doi.org/10.28945/4281.

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[This Proceedings paper was revised and published in the 2019 issue of the journal Issues in Informing Science and Information Technology, Volume 16] Aim/Purpose: Our research goal was to examine the factors that motivate women to enroll in Computer Science (CS) courses in order to better understand the small number of women in the field of CS. Background: This work is in line with the growing interest in better understanding the problem of the underrepresentation of women in the field of CS. Methodology: We focused on a college that differs in its high numbers of female CS students. The stude
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"Updating PowerPoint for the new Business Classroom." In InSITE 2019: Informing Science + IT Education Conferences: Jerusalem. Informing Science Institute, 2019. http://dx.doi.org/10.28945/4268.

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Aim/Purpose: To update a 2010 study that recommended “rules of thumb” for more effective use of PowerPoint in the post-secondary business classroom. The current study expanded the focus to include the business classroom in India as well as the US and examined possible shifts in student perception of the utility of PowerPoint among Generations Y and Z. Background: The study examined students’ perception of the learning utility of PowerPoint in post-secondary business classrooms in the US and India and the relationship of the use of PowerPoint to course ratings. Methodology: Surveys were distrib
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