Relevant bibliographies by topics / Hall's high context and low context cultures

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  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers

Academic literature on the topic 'Hall's high context and low context cultures'

Author: Grafiati
Published: 4 June 2021
Last updated: 1 February 2022

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Journal articles on the topic "Hall's high context and low context cultures"

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Kittler, Markus G., David Rygl, and Alex Mackinnon. "Special Review Article: Beyond culture or beyond control? Reviewing the use of Hall’s high-/low-context concept." International Journal of Cross Cultural Management 11, no. 1 (April 2011): 63–82. http://dx.doi.org/10.1177/1470595811398797.

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This paper reviews Edward T. Hall’s influential concept of high-/low-context communication and its use in cross-cultural research. Hall’s concept suggests that individuals combine preprogrammed culture specific context and information to create meaning. The use of context is argued to vary across cultures and country classifications have been attached to Hall’s concept. These country rankings have evolved over time classifying (national) cultures as ‘high-context’ (HC) and ‘low-context’ (LC). Since future studies employing Hall’s context idea as an underlying framework in cross-cultural research need to rely on a valid and reliable country classification, our study analyses literature related to Hall’s HC/LC concept. Based on a systematic review, we particularly question whether the country classification attached to Hall’s concept is built on rigorous and substantiated findings. Our study shows that most previous research that utilized HC/LC country classifications is based on seemingly less-than-adequate evidence. Mixed and often contradictory findings reveal inconsistencies in the conventional country classifications and show that they are flawed or, at best, very limited.
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Suham-Abid, Dalia, and Natalia Vila-Lopez. "Airline service quality and visual communication." TQM Journal 32, no. 1 (October 7, 2019): 183–200. http://dx.doi.org/10.1108/tqm-04-2019-0105.

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Purpose The purpose of this paper is to analyze differences in airlines service quality perceptions (service content) and visual communication styles (service form) between passengers from a high-context (HC) culture (Iraq) and from a low-context (LC) one (Germany). The theoretical support is based on Hall’s (1976) theory about cultural influences on consumers’ perceptions and on ethnocentric influences. Design/methodology/approach In this study, the authors compared two groups of passengers from two countries ‒ Iraq (a high-context culture) and Germany (low-context culture) – that gave their opinions about two different airlines (Iraqi Airlines and Lufthansa). In total, 400 personal evaluations were obtained (100 for each company in each country). Findings The results have demonstrated that, first, regarding service quality perceptions, both groups of passengers differ, not due to the cultural context, but due to the ethnocentristic feeling, that is service quality values are higher when the domestic company is evaluated in both countries. Second, regarding visual identity perceptions, the cultural context explains perception differences, because the Germans evaluations are higher for both, the foreign company and the domestic one. Originality/value First, the authors have measured in the same study whether people from an LC culture differ from people from a HC culture with respect to how they perceive both the content of the service (the perception of service quality) and the form of the service (the perception of visual identity). In other words, the authors have compared not just the way a company delivers its services, but also how the company is visually presented. Second, the authors have studied a country that has seldom been analyzed from a marketing perspective, Iraq. Third, the authors have compared not just two cultures, but also two companies (a domestic one and a foreign one), in order to see if consumers tend to have more positive perceptions of a local company, regardless of the culture to which they belong. If this point is demonstrated, then some more implications related to ethnocentrism will be added for a better understanding of how to proceed in the international arena.
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Manca, Elena. "From phraseology to culture." Patterns, meaningful units and specialized discourses 13, no. 3 (September 17, 2008): 368–85. http://dx.doi.org/10.1075/ijcl.13.3.07man.

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This paper aims to describe the phraseology associated with adjectives in the language of tourism. The adjectives appearing in the word list of a British farmhouse holidays corpus were grouped into three different semantic fields (‘description of rooms’, ‘description of surroundings’, and ‘description of food’) and from which their collocational profiles were then identified. In order to compare and contrast the Italian and the British languages of tourism, we searched an Italian comparable agriturismi corpus for items that are used to describe rooms, food, and surroundings. The results are discussed with reference to Sinclair’s theories on the influence of context and register on language choices (Sinclair 1991), and Hall’s theory of high vs. low context cultures (Hall 1976, 1989; Katan 2003). This analysis shows that the language of tourism is highly phraseological. It also gives insights into some differences and similarities between English and Italian in terms of ‘language systems’ and cultural orientations.
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Rafetzeder, Angelika. "Mind the Culture Gap: A Cross-Cultural Analysis of Tourism Destination Websites in Austria and the United Kingdom." JOURNAL OF INTERNATIONAL BUSINESS RESEARCH AND MARKETING 4, no. 6 (2019): 35–41. http://dx.doi.org/10.18775/jibrm.1849-8558.2015.46.3004.

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Websites of destination marketing organisations (DMO’s) are important tools to market tourism destinations to prospective visitors. They provide an abundance of information for tourists and help them plan their visit to the destination or find inspiration for an upcoming vacation. In many cases, website visitors come from other countries and cultures. In order to satisfy the needs of international website visitors, website providers would need to consider diverse cultural backgrounds and different languages when designing, implementing and maintaining a website. The main objective of this master thesis is to analyse the depiction of cultural values on DMO websites in Austria and the United Kingdom. It is then sought to compare them to the perceived cultural values of the respective host country by looking at Hofstede’s and Hall’s cultural frameworks. Moreover, it is aimed to provide a framework for tourism professionals and website developers who oversee and implement the creation of websites for tourism destinations. To establish the foundation of this thesis, an extensive literature review in the field of cross- cultural web design is provided with the aim to support the process of further developing a framework for the analysis of cultural values on the World Wide Web. Drawing on Hofstede’s dimensions and Hall’s high/low context theory this framework seeks to broaden the cross-cultural lens adopted by website providers. The content analysis is going to include 18 DMO websites that represent tourism destinations on three levels: Nations, provinces/countries and cities. The analysis is expected to shed light on website design in Austria and the United Kingdom and increase awareness towards the significance of localized cultural values. It should provide recommendations for professionals who are implementing websites for tourism destinations. Additionally, the study on Austrian and British websites can be of excellent value for tourism managers and destination marketers since both countries welcome many tourists each year.
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Manca, Elena. "The analysis of meaning between language and culture in the tourism domain." Languages in Contrast 11, no. 2 (September 30, 2011): 172–92. http://dx.doi.org/10.1075/lic.11.2.02man.

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The relationship between language and culture is an interplay between linguistic choices and cultural filters; if we accept that language is an expression of culture, i.e. of the beliefs, customs, behaviours and rituals constituting the cultural identity of a group of people, then it is crucial that phraseology and cultural features are not separated in the analysis and production of meaning. This paper aims to combine two different methodological approaches to the study of meaning (Manca 2008, 2009): the Corpus Linguistics approach within the framework of John Sinclair’s view of language (1991, 1996) and the Intercultural Studies approach based on Hall’s ([1976] 1989) theories and Katan’s (2004, 2006) framework of High and Low Context Cultures features in transactional communication. The two levels of analysis allow the researcher to carry out both a quantitative and qualitative analysis. Examples that show the validity of this combined approach will be derived from a number of corpora of different subsections of the British and Italian languages of tourism. We will see that the two cultures tend to adopt different types of promotion in terms of linguistic devices (for example use of concrete nouns vs. abstract nouns) and features of description along a continuum which sees at one extreme explicitness and simple facts and at the other extreme implicitness, feelings and opinions.
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Ho, Chia-Ling Lynn, Chad Whittle, and Michael H. Eaves. "Mixed Methods Research – Nonverbal Observations of Cultural Convergence in Online and Offline Contexts: Testing Hall’s Low- Vs. High-Context Framework." Journal of Intercultural Communication Research 49, no. 4 (July 3, 2020): 301–12. http://dx.doi.org/10.1080/17475759.2020.1773902.

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Bai, He. "A Cross-Cultural Analysis of Advertisements from High-Context Cultures and Low-Context Cultures." English Language Teaching 9, no. 8 (June 2, 2016): 21. http://dx.doi.org/10.5539/elt.v9n8p21.

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<p>With the development of economy and the change of social culture, advertisements have penetrated our life slowly and done a lot to the commercial markets. Advertisements have often been analyzed in a stylistic way for its unique language style. But language is an important part, as well as a carrier, of culture. Advertising language, as other kinds of languages, is also a significant component of culture and is a comprehensive collection of different aspects of culture. In turn, it reflects culture in its own way. A cultural pattern, put forward by Edward T. Hall and called “high context” and “low context” communication, will be focused on to analyze different advertisements from these two cultures.</p>
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I.A., Tkalia, and Tsarova S.O. "RECONSIDERING CLIL IN HIGH AND LOW CONTEXT CULTURES." Scientific Bulletin of Kherson State University. Series Germanic Studies and Intercultural Communication, no. 2 (December 2, 2020): 157–61. http://dx.doi.org/10.32999/ksu2663-3426/2020-2-22.

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GUDYKUNST, WILLIAM B., and TSUKASA NISHIDA. "ATTRIBUTIONAL CONFIDENCE IN LOW- AND HIGH-CONTEXT CULTURES." Human Communication Research 12, no. 4 (June 1986): 525–49. http://dx.doi.org/10.1111/j.1468-2958.1986.tb00090.x.

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Nguyen, Adam, Roger M. Heeler, and Zinaida Taran. "High‐low context cultures and price‐ending practices." Journal of Product & Brand Management 16, no. 3 (June 5, 2007): 206–14. http://dx.doi.org/10.1108/10610420710751582.

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Dissertations / Theses on the topic "Hall's high context and low context cultures"

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Tallman, Nicole. "Intercultural Communication in the Global Age: Lessons Learned from French Technical Communicators." Master's thesis, University of Central Florida, 2013. http://digital.library.ucf.edu/cdm/ref/collection/ETD/id/5873.

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This thesis explores the cultural considerations American technical communicators must address when working with French colleagues and when creating technical documentation for French audiences. A review of the literature on intercultural communication theory was conducted, along with a review of the limited research on technical communication in France and the needs of French audiences. A qualitative online survey of French technical communicators was also conducted. Through this survey, French technical communicators reported on their intercultural beliefs, experiences, and practices, and information, language, and cultural needs. Survey responses were analyzed using inductive thematic analysis. Two main themes were developed as a result of this analysis: the importance of adapting content to French audiences, and the cultural differences between French and American information needs and communication styles. Survey findings were combined with theoretical and practical literature to offer American technical communicators guidance for successful intercultural interactions. This thesis concludes with suggestions for future practice and research in intercultural technical communication.
M.A.
Masters
English
Arts and Humanities
English; Technical Communications
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Karphammar, Anette, and Maria Behrns. "Advertising in high- and low context cultures : A comparative content analysis between Sweden and Brazil." Thesis, Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-37075.

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In today's increasingly globalised world, research within cultural differences is called for to be able to categorize nations and aid cross border communications around the world. This thesis is a quantitative study of differences in advertising communication between what is considered high and low context cultures, through a deeper look into Sweden and Brazil. Trade agreements between these two nations are well-established and highly profitable, but differences in cultural bases are vast, potentially leading to misunderstandings and wrongful communications conduct if not taken in consideration. Studies within cultural differences classify Sweden as a low context individualistic nation and Brazil as a high context collectivistic nation, but these classifications were made many years ago and research within cultural imperialism, globalisation and transnational consumerism state that the world is changing and that further research within the specific communities is needed today. With this problem in mind we have in this study chosen to ask the question of what the differences in advertising context are between Sweden and Brazil and if the theories actually match reality as it is today? The purpose of this question is to further the frame of reference within the theories and to aid in cross border communications. This in order to understand the connection and if needed re-categorize the nations within the spectrum. The study was made through a comparative content analysis of television advertising in both countries, determining differences in context attribute frequency. The results and conclusions of the study show that theories of high and low context classifications do not match reality between these two nations, and that globalism has in fact had an effect on advertising communications.
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Andrén, Matilda. "Making Sense Of Intercultural Miscommunication : A case study on Project Clean Uluwatu." Thesis, Linnéuniversitetet, Institutionen för medier och journalistik (MJ), 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-46320.

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This study looks into the field of intercultural miscommunication and misunderstandings on small multicultural Non Profit Organization (NPO) seen from the expats point of view. It is a study based on a qualitative method-design, including a micro-ethnographic study and qualitative interviews on a small NPO on Bali, Indonesia called Project Clean Uluwatu (PCU) that contain volunteers from all over the world. These misunderstandings and miscommunications that occurred on PCU was mostly between local people born on Bali and foreign people working on PCU, due to many reasons, starting with the rapid pace of globalization and that culture don’t evolve in the same speed. Plausible explanations for this, that are raised in this thesis, is that people make sense of events in different ways, especially if the individuals within a misunderstanding belong to both a high context culture and a low context culture and aby that communicate in different ways. This thesis also explain them through Karl Wieck’s sensemaking perspective by applying 7 properties that describes how individuals make sense out of miscommunication by perceiving the event in different ways due to individuals former knowledge, their intentions and own identity.
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Smolińska, Aneta [Verfasser]. "Textuality and Contextuality : Cross-Cultural Advertising from the Perspective of High- vs. Low-Context Cultures in Europe / Aneta Smolinska." Frankfurt a.M. : Peter Lang GmbH, Internationaler Verlag der Wissenschaften, 2017. http://d-nb.info/1138920045/34.

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Frostensson, Ida, and Louise Granquist. "Borta bra, men hemma bäst? : En studie om ledarskap i en interkulturell kontext." Thesis, Linnéuniversitetet, Ekonomihögskolan, ELNU, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-35352.

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The aim of this thesis is to create an understanding about how and to what extent a Swedish expatriate manager needs to adapt his/her leadership in accordance with the culture of the host country. Thus shall different managers’ perceptions of experienced management overseas be studied. To accomplish our aim, three different problems have been designed. These are as follows: In what way does the manager’s earlier experiences and knowledge about expatriation affect her or his leadership in a new cross-cultural context? How does the culture of the host country affect the expatriate manager’s leadership? How does the expatriate manager handle contradictory demands: that is differences in expectations from subordinates and the higher management?   We have chosen to use an abductive approach in order to do a qualitative study and we have therefore conducted eight case studies to create a foundation for distinguishing patterns.The case studies are based on eight Swedish managers with experience from expatriation.   The theoretical framework is structured upon three main themes including; knowledge and skills a global leader needs to possess, the relation between the leader and subordinates, and contradictory demands. The theory is followed by a combined empirical data- and analysis chapter where we present our eight respondents, whom are then analyzed and interpreted based on the theory. In the empirical data- and analysis chapter the patterns we have been able to distinguish presented. The three main themes are consistently throughout this chapter.   The conclusion of the study is that a managers experiences and knowledges affects his or her leadership and perception of the culture in the host country. Furthermore, we can conclude that a Swedish leadership is applicable in an international context, and that contradictory demands are more distinct at home than in the host country. Finally we can summarize our study by stating that home is good, but overseas may be just as good.
Syftet med denna uppsats är att få en förståelse för hur och i vilken utsträckning en svensk utstationerad ledare behöver anpassa sig och sitt ledarskap efter kulturen i värdlandet. Följaktligen skall olika ledares uppfattningar om tidigare utlandsstationeringar undersökas. För att uppnå syftet med studien har vi utformat tre problemformuleringar. Studiens problemformuleringar är som följande; På vilket sätt påverkar ledarens tidigare erfarenheter och kunskaper rörande utlandsstationering hennes/hans ledarskap i ett nytt tvärkulturellt sammanhang? Hur påverkas en ledares ledarstil av kulturen i värdlandet? Hur hanterar utstationerade ledare motstridiga krav, det vill säga skillnader i förväntningar från medarbetarna och den högre ledningen?   Vidare har vi valt att använda oss av en abduktiv ansats för att genomföra en kvalitativ forskningsstrategi och tillämpat åtta fallstudier för att skapa underlag för att kunna urskilja mönster. Fallstudierna baseras på åtta svenska ledare med erfarenhet av utlandsstationering.   Den teoretiska referensramen är strukturerad efter tre huvudteman som innefattar; kunskaper och kompetenser en global ledare bör besitta, relationen mellan ledare och medarbetare, samt motstridiga krav.  Teorin följs av ett kombinerat empiri- och analysavsnitt där det redogörs för studiens åtta respondenter, som sedan analyseras och tolkas utifrån teorin.  I empiri- och analyskapitlet presenteras de mönster vi har kunnat urskilja. Studiens tre huvudteman är även genomgående för empiri- och analyskapitlet.   Studiens slutsats påvisar att en ledares tidigare erfarenheter och kunskaper påverkar dennes ledarskap och uppfattning av kulturen i värdlandet. Vidare kan vi konkludera att ett svenskt ledarskap är tillämpningsbart i en internationell kontext, samt att motstridiga krav är mer påtagliga på hemmaplan än i värdlandet. Avslutningsvis kan vi sammanfatta att hemma må vara bäst, men borta är nog minst lika bra.
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Enomoto, Rene. "Webbdesign i Japan och Sverige : En tvärkulturell analys av webbplatser från hög-kontextuella kulturer och låg-kontextuella kulturer." Thesis, Södertörns högskola, Institutionen för naturvetenskap, miljö och teknik, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-34632.

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Den här uppsatsen syftar till att analysera och identifiera skillnader och likheter i webbdesign mellan två länder, Japan och Sverige. De japanska och svenska webbplatserna för två företag etablerade i både Japan och Sverige, IKEA och DAIKIN, har analyserats utifrån en modell framtagen av Würtz (2006) i en tidigare studie på området. Denna modell är i sin tur baserad på Halls och Hofstedes teorier om kulturella skillnader och skillnader mellan så kallade låg-kontextuella kulturer (t.ex. Sverige) och hög-kontextuella kulturer (t.ex. Japan). Modellen fokuserar på användandet av animation, främjande av kulturella värderingar som maskulinitet/feminitet och individualism/kollektivism, om individer avbildas tillsammans med produkter eller inte, grad av transparens på webbplatserna och slutligen linjär kontra parallell navigation på webbplatserna. Förutom studien av webbplatserna har två intervjuer hållits med en designer/utvecklare från respektive företag för att få ökad förståelse för hur företagen tänker kring webbdesign.   Studien har inte funnit några väsentliga skillnader i användandet av animation, graden av transparens eller navigation mellan de studerade webbplatserna men skillnader i kulturella värderingar har identifierats. De japanska webbplatserna främjar familjeorienterade värderingar och stereotypiska könsroller i valet av bilder på webbplatserna. De svenska webbplatserna främjar värden som är mer typiska för låg-kontextuella kulturer som till exempel livsstil och frihet. Det har också noterats att det japanska företaget använde sig av en maskot vilket kan tolkas som typisk för japansk kultur. I intervjuerna gav utvecklarna från båda företag liknande svar kring hur de tänker om användande av bilder och animation kontra text på sidorna. Den japanska utvecklaren förklarade att japanska kunder uppskattar kundrecensioner för att minska graden av osäkerhet vilket kan sägas vara typiskt för Japan. Den sammanfattande slutsatsen från studien är att kulturella skillnader i webdesign minskar, kanske på grund av globaliseringen av företag och samhällen.
This thesis aims to analyze and capture differences and similarities in webbdesign between two countries, Japan and Sweden. The Swedish and Japanese websites of two companies established in both Japan and Sweden, IKEA and DAIKIN, have been analyzed based on a model devised by Würtz (2006) in a previous study of the same topic. This model is in turn based on Hall and Hofstede’s theories on cultural differences and differences between so-called low-context cultures (e.g. Sweden) and high-context cultures (e.g. Japan). The model focuses on the use of animation, promotion of cultural values such as masculinity/femininity and individualism/collectivism, individuals being depicted together with products or not, level of transparency in the web design and finally linear vs. parallel navigation on the websites. Besides the study of the websites two interviews were held with a designer/developer from each company to get further input into how the companies think about their web design. The study did not find any significant differences in the use of animation, transparency and navigation between the websites studied but differences in cultural values could be seen in terms of the Japanese sites promoting more family-oriented values and stereotypical gender roles through the pictures used on the websites. The Swedish sites promoted values more typical for low-context cultures such as lifestyle and freedom. It was also noted that the Japanese company featured a mascot which can be said is typical for Japanese culture. Regarding the interviews the developers had similar thoughts on the use of text versus pictures and animations. The Japanese developer explained that Japanese customers appreciate customer reviews in order to lower uncertainty which can be said is typical for Japan. The overall conclusion from this study however is that cultural differences in web design are becoming less, perhaps due to the globalization of business and society.
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Patel, J. D., Rohitkumar Trivedi, and A. Yagnik. "Self identity and internal environmental locus of control: Comparing their influences on green purchase intentions in high-context versus low-context cultures." 2019. http://hdl.handle.net/10454/17524.

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Yes
This study empirically examines the combined effect of two crucial internal consumer predispositions, self-identity (SI) and internal environmental locus of control (INELOC), among consumers in a collectivistic culture and an individualistic culture. The study validated the extended theory of planned behaviour to predict consumers' green purchase intentions. Structural equation modelling was used to analyse primary data collected from 365 American and 408 Indian respondents. Analysis revealed differences between the two cultures. Green self-identity influenced attitude more than perceived behavioural control among American consumers, while the reverse was true for Indian consumers. Conversely, INELOC positively and significantly affected only Indian consumers’ perceived behavioural control, not that of American consumers.
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Books on the topic "Hall's high context and low context cultures"

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Yamaguchi, Shinobu Yume. High-context and low-context cultures: Value system variations for American and Japanese university students and their resultant communication patterns. 1986.

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Yamaguchi, Shinobu Yume. High-context and low-context cultures: Value system variations for American and Japanese university students and their resultant communication patterns. 1986.

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Smolinska, Aneta. Textuality and Contextuality: Cross-Cultural Advertising from the Perspective of High- vs. Low-Context Cultures in Europe. Lang GmbH, Internationaler Verlag der Wissenschaften, Peter, 2017.

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Smolinska, Aneta. Textuality and Contextuality: Cross-Cultural Advertising from the Perspective of High- vs. Low-Context Cultures in Europe. Lang GmbH, Internationaler Verlag der Wissenschaften, Peter, 2017.

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Smolinska, Aneta. Textuality and Contextuality: Cross-Cultural Advertising from the Perspective of High- vs. Low-Context Cultures in Europe. Lang GmbH, Internationaler Verlag der Wissenschaften, Peter, 2017.

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Smolinska, Aneta. Textuality and Contextuality: Cross-Cultural Advertising from the Perspective of High- vs. Low-Context Cultures in Europe. Lang GmbH, Internationaler Verlag der Wissenschaften, Peter, 2017.

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Book chapters on the topic "Hall's high context and low context cultures"

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Kniewasser, Christina. "Intercultural Online Communication of International Companies in High-Context and Low-Context Cultures." In Conference Proceedings Trends in Business Communication 2016, 141–47. Wiesbaden: Springer Fachmedien Wiesbaden, 2017. http://dx.doi.org/10.1007/978-3-658-17254-1_14.

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Zakaria, Norhayati, Shafiz Affendi Mohd Yusof, and Nursakirah Ab Rahman Muton. "It Is Certainly a Different Manner!" In Cultural Factors and Performance in 21st Century Businesses, 68–89. IGI Global, 2020. http://dx.doi.org/10.4018/978-1-7998-3744-2.ch004.

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The present study seeks to understand intercultural communication patterns, characteristics, and styles of team members that engage in virtual collaboration with people from diverse backgrounds known as global virtual team (GVT). Twenty respondents were interviewed in order to develop a rich understanding of the intercultural communication and styles within a GVT, based on Edward Hall's cultural dimensions. The results reveal that GVT members from high context cultures demonstrate indirect communication styles, use non-verbal approaches, and employ silence and polite gestures in certain situations, while low context GVT members are more prone to direct and straightforward communication styles with many verbal responses in online team discussion. In essence, the findings provide key implication to global managers: be prepared to work with cultural diversity in terms of being open-minded, develop a high level of tolerance, and become culturally sensitive to different approaches and preferences of communication styles as employed by team members when working at a distance.
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Hermeking, Marc. "Culture, Online Technology and Computer-Mediated Technical Documentation." In Computer-Mediated Communication across Cultures, 77–90. IGI Global, 2012. http://dx.doi.org/10.4018/978-1-60960-833-0.ch006.

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The global diffusion of technology is increasingly accompanied by both computer-mediated and online communication. Several empirical examples for the influence of culture on the usage of online technology and computer-mediated technical documentation are illustrated with relevant theories from the field of intercultural communication (e.g., Edward T. Hall’s model of low-/high-context in particular). Recent developments and national differences in the global diffusion of mobile phones and the Internet are discussed as examples for culture-specific online communication preferences. Similar cultural influences on computer-mediated technical documentation and operational instructions are demonstrated by online manuals from Southeast Asia and by an aviation control system. Beyond the understanding of cultural communication preferences, consequences for construction and design of such technologies are also discussed.
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Zakour, Amel Ben. "Information Technology Acceptance across Cultures." In Human Computer Interaction, 132–53. IGI Global, 2009. http://dx.doi.org/10.4018/978-1-87828-991-9.ch011.

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This chapter introduces national culture as a possible factor accounting for the differences in information technology adoption and use between countries. Based upon culture theory and the technology acceptance model (TAM), the author offers a conceptual model aiming at better understanding IT acceptance across countries of different cultures. It has been argued that six value dimensions—individualism/collectivism, power distance, uncertainty avoidance, masculinity/ femininity, high/low context, and polychronism/ monochronism—act as moderators of the TAM relationships. Furthermore, the author aims at helping IT designers and IT managers all over the world to understand why certain national cultural values may be congruent or not with the IT to be designed or implemented.
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Walker, Lorenn, and Leela Bilmes Goldstein. "Hawai‘i's Multicultural Contexts and Victim Participants' Information Shuttled for Restorative Reentry Planning Circles." In Global Perspectives on Victimization Analysis and Prevention, 134–54. IGI Global, 2020. http://dx.doi.org/10.4018/978-1-7998-1112-1.ch008.

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Hawai‘i is a multicultural island state that has been experimenting with a facilitated restorative reentry planning circle process for incarcerated individuals who meet with loved ones. The circle process considers loved ones' needs for repairing harm and the incarcerated person's needs for successful reentry including reconciliation with loved ones. When loved ones cannot attend a circle, they are invited to provide information over the telephone or by email to the facilitator who shares the information during the circle. This study analyzed participants' perceptions of how helpful it was for them to provide information about their needs having an incarcerated loved one. The authors predicted participants from high-context cultures would find the process less satisfying than those from low-context cultures, but the study found no differences. Despite identifying from a high- or low-context culture, all participants except one from a low-context culture found that providing shuttled information was helpful.
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Berrell, Mike. "National Culture and the Social Relations of Anywhere Working." In Anywhere Working and the Future of Work, 23–59. IGI Global, 2021. http://dx.doi.org/10.4018/978-1-7998-4159-3.ch002.

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Western ideas about work have developed as macro and micro level changes continue to shape the social relations of work. As anywhere working developed as an alternative to traditional work arrangements in the 1990s, a system of checks and balances ensured the work practice delivered customer service and product quality. Western low-context work cultures situated the work practice as a logical development in the chronology of the social relations of work. With its tipping-point in the West reached, anywhere working received less attention in high-context work cultures. Specifically, this chapter investigates how the concept of “national culture” impacts thinking about anywhere working. In the high-context work cultures of East and South East Asia, employers, employees, and the stakeholders of organizations and governments have divergent views about the legitimacy of this work practice. The chapter discusses the influence of national culture on thinking about anywhere working in high-context work cultures, drawing on current data concerning anywhere working in selected Asian economies.
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Fussell, Susan R., Qiping Zhang, and Leslie D. Setlock. "Global Culture and Computer Mediated Communication." In Human Computer Interaction, 1801–16. IGI Global, 2009. http://dx.doi.org/10.4018/978-1-87828-991-9.ch118.

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In this chapter, we discuss how culture influences computer mediated communication (CMC). We use an Input-Process-Output (I-P-O) model as a theoretical framework to analyze relationships between culture and CMC. We describe three dimensions of cultural variability—individualism/ collectivism, low vs. high context of communication, and task- vs. relationship-orientation—and describe how these dimensions influence people’s reliance on features of CMC. A review of the literature to date suggests that cultural factors do indeed shape how people use CMC. More specifically, auditory and visual cues appear to have more importance for members of collectivistic, high-context, relationship-oriented cultures than they do for members of individualistic, lowcontext, task-oriented cultures. However, further research is needed to clarify relationships between cultural dimensions and CMC, to understand the role of moderating variables such as gender of participants, task, and group composition, and to provide design guidelines for new tools to support intercultural communication and CMC in developing regions.
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Yang, Ping. "Intercultural Nonverbal Communication Competence as Intercultural Responsiveness in the Second Language Learning Classroom." In Multicultural Instructional Design, 902–22. IGI Global, 2020. http://dx.doi.org/10.4018/978-1-5225-9279-2.ch042.

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This chapter examines the important role intercultural nonverbal communication competence plays as intercultural responsiveness in the second language learning classroom. The researcher reviewed relevant theory about intercultural nonverbal communication competence and focused on the research question. First, nonverbal communication styles are part of a culture, and the differences between low-context culture and high-context culture are represented in direct and indirect communication style in classroom communication activities. Second, speakers from different cultures use different nonverbal communication rules and behave differently and this can cause misunderstanding. Third, intercultural nonverbal communication differs between people from polychronic culture and those from monochronic culture. Different time concepts result in different behaviour patterns. Second language teachers should undertake training in intercultural nonverbal communication to facilitate students learning. The pedagogical implications for the second language teachers are discussed.
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Yang, Ping. "Intercultural Nonverbal Communication Competence as Intercultural Responsiveness in the Second Language Learning Classroom." In Language Learning and Literacy, 339–59. IGI Global, 2020. http://dx.doi.org/10.4018/978-1-5225-9618-9.ch018.

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This chapter examines the important role intercultural nonverbal communication competence plays as intercultural responsiveness in the second language learning classroom. The researcher reviewed relevant theory about intercultural nonverbal communication competence and focused on the research question. First, nonverbal communication styles are part of a culture, and the differences between low-context culture and high-context culture are represented in direct and indirect communication style in classroom communication activities. Second, speakers from different cultures use different nonverbal communication rules and behave differently and this can cause misunderstanding. Third, intercultural nonverbal communication differs between people from polychronic culture and those from monochronic culture. Different time concepts result in different behaviour patterns. Second language teachers should undertake training in intercultural nonverbal communication to facilitate students learning. The pedagogical implications for the second language teachers are discussed.
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Yang, Ping. "Intercultural Nonverbal Communication Competence as Intercultural Responsiveness in the Second Language Learning Classroom." In Intercultural Responsiveness in the Second Language Learning Classroom, 127–47. IGI Global, 2017. http://dx.doi.org/10.4018/978-1-5225-2069-6.ch008.

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This chapter examines the important role intercultural nonverbal communication competence plays as intercultural responsiveness in the second language learning classroom. The researcher reviewed relevant theory about intercultural nonverbal communication competence and focused on the research question. First, nonverbal communication styles are part of a culture, and the differences between low-context culture and high-context culture are represented in direct and indirect communication style in classroom communication activities. Second, speakers from different cultures use different nonverbal communication rules and behave differently and this can cause misunderstanding. Third, intercultural nonverbal communication differs between people from polychronic culture and those from monochronic culture. Different time concepts result in different behaviour patterns. Second language teachers should undertake training in intercultural nonverbal communication to facilitate students learning. The pedagogical implications for the second language teachers are discussed.
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Conference papers on the topic "Hall's high context and low context cultures"

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Zou, Yumei. "A Study on English Writing Pattern Under the Impact of High-context and Low-context Cultures." In Proceedings of the 5th International Conference on Arts, Design and Contemporary Education (ICADCE 2019). Paris, France: Atlantis Press, 2019. http://dx.doi.org/10.2991/icadce-19.2019.161.

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Hallikainen, Heli, and Tommi Laukkanen. "Consumer Trust towards an Online Vendor in High- vs. Low-Context Cultures." In 2016 49th Hawaii International Conference on System Sciences (HICSS). IEEE, 2016. http://dx.doi.org/10.1109/hicss.2016.443.

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Gao, Yanmei. "Differences and Strategies of High and Low Context Cultures from the Perspective of Burberry’s Advertisement." In Proceedings of The First International Symposium on Management and Social Sciences (ISMSS 2019). Paris, France: Atlantis Press, 2019. http://dx.doi.org/10.2991/ismss-19.2019.68.

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Yanmei, Gao, and Wang Yuan. "Analysis the Roots of Cultural Confidences From the Perspective of High and Low Context Cultures — A Case study of Burberry’s Advertisement." In 2020 International Conference on Language, Art and Cultural Exchange (ICLACE 2020). Paris, France: Atlantis Press, 2020. http://dx.doi.org/10.2991/assehr.k.200709.035.

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"Factors Influencing Women’s Decision to Study Computer Science: Is It Context Dependent?" In InSITE 2019: Informing Science + IT Education Conferences: Jerusalem. Informing Science Institute, 2019. http://dx.doi.org/10.28945/4281.

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[This Proceedings paper was revised and published in the 2019 issue of the journal Issues in Informing Science and Information Technology, Volume 16] Aim/Purpose: Our research goal was to examine the factors that motivate women to enroll in Computer Science (CS) courses in order to better understand the small number of women in the field of CS. Background: This work is in line with the growing interest in better understanding the problem of the underrepresentation of women in the field of CS. Methodology: We focused on a college that differs in its high numbers of female CS students. The student population there consists mostly of religious Jews; some of them are Haredi, who, because of their unique lifestyle, are expected to be the breadwinners in their family. Following group interviews with 18 students, a questionnaire was administered to all the female students and 449 of them responded. We analyzed it statistically. We compared the responses of the Haredi and non-Haredi students. Contribution: The main contribution of this work lies in the idea that studying the factors underlying women’s presence in a CS program in unique communities and cultures, where women are equally represented in the field, might shed light on the nature of this phenomenon, especially whether it is universal or confined to the surrounding culture. Findings: There were significant differences between the Haredi and non-Haredi women regarding the importance they attributed to different factors. Haredi women resemble, regarding some social and economic variables, women in developing countries, but differ in others. The non-Haredi women are more akin to Western women, yet they did not completely overlap. Both groups value their family and career as the most important factors in their lives. These factors unify women in the West and in developing countries, though with different outcomes. In the West, it deters women from studying CS, whereas in Israel and in Malaysia, other factors can overcome this barrier. Both groups attributed low importance to the masculine image of CS, found important in the West. Hence, our findings support the hypothesis that women’s participation in the field of CS is culturally dependent. Recommendations for Practitioners: It is important to learn about the culture within which women operate in order to attract more women to CS. Recommendations for Researchers: Future work is required to examine other loci where women are underrepre-sented in CS, as well as how the insights obtained in this study can be utilized to decrease women’s underrepresentation in other loci. Impact on Society: Women's underrepresentation in CS is an important topic for both economic and social justice reasons. It raises questions regarding fairness and equality. In the CS field the gender pay gaps are smaller than in other professional areas. Thus, resolving the underrepresentation of women in CS will serve as a means to decrease the social gender gap in other areas.
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"Updating PowerPoint for the new Business Classroom." In InSITE 2019: Informing Science + IT Education Conferences: Jerusalem. Informing Science Institute, 2019. http://dx.doi.org/10.28945/4268.

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Aim/Purpose: To update a 2010 study that recommended “rules of thumb” for more effective use of PowerPoint in the post-secondary business classroom. The current study expanded the focus to include the business classroom in India as well as the US and examined possible shifts in student perception of the utility of PowerPoint among Generations Y and Z. Background: The study examined students’ perception of the learning utility of PowerPoint in post-secondary business classrooms in the US and India and the relationship of the use of PowerPoint to course ratings. Methodology: Surveys were distributed in post-secondary business classrooms in India and the US in 2018 and early 2019, resulting in 92 completions from India and 127 from the US. Separately 50 student course evaluations from the same US college were compared to the use of slides as well as to their conformance to the “rules of thumb” for effectiveness established earlier and other measures of quality. Contribution: These results show how PowerPoint is viewed by post-secondary business students in India and the US and its perceived utility as a learning tool for Generations Y and Z. Findings: Most post-secondary business students (80%) found PowerPoint an effective learning tool, but only 21% of the business classes examined used it. US students were more positive than Indian ones, who were more likely to say PowerPoint is overused. There was no difference in student course evaluations between those that had slides and those that did not. However, most of the slide decks examined did not follow the “rules of thumb,” exhibiting a much greater number of words per slide. Generations Y and Z gave high ratings to slides that incorporated audiovisuals, mixed media, and special effects and said they learned more when they were the ones who created the slides. However, most students did not rate themselves as competent in creation of PowerPoint slides. Recommendations for Practitioners: (1) Faculty should consider students’ positive reception of PowerPoint, their preference for adaptive, interactive learning that builds on strong multimedia elements while creating instructional materials. (2) Faculty should receive prescriptive design instruction for incorporating PowerPoint best practices to cut back on their self-reported high time spent on slide creation and student-reported low technical competency in faculty instruction. (3) Publishers should concentrate on slide design and innovativeness along with content coverage to serve faculty needs. (4) Business curricula should take into account generational as well as cultural differences in learning preferences. (5) To address the students’ conflation of personal social media prowess with superior technology or communication skills in the professional context, Business curricula should incorporate learning outcomes related to professional use of technology tools such as PowerPoint. Recommendations for Researchers: There is still utility in old-fashioned paper questionnaires to assess what impacts student learning. There is also merit in comparing student course evaluations with various in-classroom treatments. Impact on Society: PowerPoint may be underused in the post-secondary business classroom, but this paper raises questions about the value of unedited use of the very dense slides provided by publishers as effective learning tools in the post-secondary business classroom. Future Research: Future research can be focused on the use of PowerPoint slides in the business classroom in other countries and cultures, as only the US and India were examined. Further examination needs to be made of the relationship between extensive and unedited use of publisher-provided slides and the reporting of the staggering statistics that most students are not now buying textbooks. Finally, this study did not touch on gender or socio-economic differences in the student demographics, which might open further avenues for investigation.
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