Relevant bibliographies by topics / Halo effect (Brand choice)

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers

Academic literature on the topic 'Halo effect (Brand choice)'

Author: Grafiati
Published: 4 June 2021
Last updated: 1 February 2022

Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles

Select a source type:

Consult the lists of relevant articles, books, theses, conference reports, and other scholarly sources on the topic 'Halo effect (Brand choice).'

Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.

You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.

Journal articles on the topic "Halo effect (Brand choice)"

1

Davies, Iain Andrew, and Sabrina Gutsche. "Consumer motivations for mainstream “ethical” consumption." European Journal of Marketing 50, no. 7/8 (2016): 1326–47. http://dx.doi.org/10.1108/ejm-11-2015-0795.

Full text
Abstract:
Purpose This paper aims to explore why consumers absorb ethical habits into their daily consumption, despite having little interest or understanding of the ethics they are buying into, by looking at the motivation behind mainstream ethical consumption. Design/methodology/approach Fifty in-depth field interviews at point of purchase capture actual ethical consumption behavior, tied with a progressive-laddering interview technique yields over 400 consumption units of analysis. Findings Ethical attitudes, values and rational information processing have limited veracity for mainstream ethical consumption. Habit and constrained choice, as well as self-gratification, peer influence and an interpretivist understanding of what ethics are being purchased provide the primary drivers for consumption. Research limitations/implications Use of qualitative sampling and analysis limits the generalizability of this paper. However, the quantitative representation of data demonstrates the strength with which motivations were perceived to influence consumption choice. Practical implications Ethical brands which focus on explicit altruistic ethical messaging at the expense of hedonistic messaging, or ambiguous pseudo ethics-as-quality messaging, limit their appeal to mainstream consumers. Retailers, however, benefit from the halo effect of ethical brands in store. Social implications The paper highlights the importance of retailer engagement with ethical products as a precursor to normalizing ethical consumption, and the importance of normative messaging in changing habits. Originality/value The paper provides original robust critique of the current field of ethical consumption and an insight into new theoretical themes of urgent general interest to the field.
APA, Harvard, Vancouver, ISO, and other styles
2

Leuthesser, Lance, Chiranjeev S. Kohli, and Katrin R. Harich. "Brand equity: the halo effect measure." European Journal of Marketing 29, no. 4 (1995): 57–66. http://dx.doi.org/10.1108/03090569510086657.

Full text
APA, Harvard, Vancouver, ISO, and other styles
3

Broadbent, Simon. "Single source - a new analysis." Market Research Society. Journal. 39, no. 2 (1997): 1–19. http://dx.doi.org/10.1177/147078539703900208.

Full text
Abstract:
More information is available from single source panels than is often realised. This includes descriptions of the category, of the brand, the associations between brand share and price, demographics, weight of viewing and recent viewing. Data can be aggregated into weeks and normal time series modelling compared with the disaggregate findings; the latter seem to be the more sensitive. Reasons for the brand choice at each purchase occasion can be studied by multivariate regression. These include the shopper's loyalty to the brand, its relative price, a trend term and recent advertising for the brand and for its competitors measured by adstock. Short-term advertising effects have been seen at two to 28 days half life for various brands; no effects have been found for some others. Competitors' adverse effects may be larger or smaller than ours. Diminishing returns to higher current advertising pressure can also be measured and are usually slight. A minority of occasions are under high pressure and most of these are for heavy viewers who are also affected by competitors' activities and often have untypical brand shares. Any bivariate relation between recent advertising exposure and brand choice is potentially affected by purchase/viewing bias which often occurs and by other confounding factors such as price. Such relationships can give misleading indications of advertising effects.
APA, Harvard, Vancouver, ISO, and other styles
4

Vance, Lenny, Maria M. Raciti, and Meredith Lawley. "Beyond brand exposure: measuring the sponsorship halo effect." Measuring Business Excellence 20, no. 3 (2016): 1–14. http://dx.doi.org/10.1108/mbe-07-2015-0037.

Full text
Abstract:
Purpose Global spending on sponsorship continues to rise and many companies now establish portfolios containing a range of sponsorships across sport, arts and cause-related activities. Yet a lack of practical methodologies for the measurement and comparison of sponsorship performance within a portfolio context remains a challenge. Sponsors often rely solely on proxy measures for brand exposure drawn from advertising. These do not capture the higher-level outcomes of sponsorship awareness and goodwill transfer, often attributed to sponsorship as a ‘halo effect’. This paper aims to present a matrix tool that combines consumer awareness of and goodwill for a sponsorship so the halo effects of sponsorships within a portfolio can be quantified and compared. Design/methodology/approach This archival analysis study is based on six years of brand tracking data (comprising some 15,500 consumer surveys) supplied by a large Australian company. A sponsorship portfolio matrix is developed to measure the halo effect. Findings This study demonstrates that a sponsorship’s halo effect can be measured and comparisons can be drawn across sponsorship types within a portfolio. The study shows that despite the significantly higher levels of brand awareness achieved by commercially oriented professional sports sponsorship types, community relations oriented sponsorship types achieve a greater halo effect because of their more positive impact on the sponsor’s brand attributes. Originality/value The matrix provides a valuable tool by which sponsorships can be compared, evaluated and managed to meet the longer-term brand and marketing objectives of a company.
APA, Harvard, Vancouver, ISO, and other styles
5

Xu, Qingyun, Bing Xu, and Yi He. "Channel coordination through quality improvement with brand halo effect." RAIRO - Operations Research 53, no. 4 (2019): 1407–25. http://dx.doi.org/10.1051/ro/2018039.

Full text
Abstract:
Product quality depends on the quality investment of the manufacturer and quality decisions of the supplier. Therefore, many firms and researchers pay considerable attention to supply quality management. Considering a supply chain that includes two competing suppliers and one manufacturer, this paper investigates the influences of competition and the “brand halo” effect on the quality strategies of channel members, and explores the potential coordinating power of the bilateral participation contract. Utilizing differential game theory, this paper compares and analyzes the quality strategies of all channel members under three different scenarios: (i) decentralized scenario within a subsidy program, (ii) integrated scenario, and (iii) bilateral participation contract. Our results confirm the following results. (1) The manufacturer may not grant a subsidy to the supplier if two final products are highly competitive. (2) Supply chain members are more likely to join the bilateral participation contract if the “brand halo” effect is large. (3) The bilateral participation contract can achieve perfect coordination if the competition is weak or if a transfer payment policy exists.
APA, Harvard, Vancouver, ISO, and other styles
6

Dandan, Tang, and Li Tingting. "The psychological effect of famous brand based on the halo effect." Psychology of China 2, no. 6 (2020): 466–74. http://dx.doi.org/10.35534/pc.0206032.

Full text
APA, Harvard, Vancouver, ISO, and other styles
7

Richey, Lisa Ann. "Eclipsed by the halo: ‘Helping’ brands through dissociation." Dialogues in Human Geography 9, no. 1 (2019): 78–82. http://dx.doi.org/10.1177/2043820619831139.

Full text
Abstract:
‘Helping’ distant others through ‘Brand Aid’ humanitarianism may be one of the most successful dissociational branding practices of all. In this short commentary, I argue that humanitarian ‘helping’ itself can become a branded commodity, as understood by Ibert et al. (2019). I draw on the dissociational framework to reconsider the concept of ‘brand aid’ as a link between ethical consumption, international development, and the commodification of humanitarianism. In brand aid, the ‘ethical’ action proposed by a consumption choice triggers the ‘helping’ of distant and disengaged Others. This results in reshaping the real or imagined ethical obligations across networks of solidarity, where dissociational symbolic value moves from consumption back to production and is deflected onto suffering Others. In these chains of value, the conditions of production become eclipsed by the halo of helping through consumption. Ethical consumption is becoming less possible, humanitarianism is increasingly commodified, and ‘partnerships’ meant to alleviate global suffering are becoming more complicated than ever before. Cultural economic geography can deepen our knowledge of how maintaining inequalities can produce surplus value through ‘helping’, and how this is embedded in strategic and habitual forms of dissociation from global ills.
APA, Harvard, Vancouver, ISO, and other styles
8

Park, Myung-Ho and YoungHye Jang. "The Effect of Consumer’s Brand Choice Attributes on Automobile Corporate Brand Evaluation." Journal of Consumption Culture 12, no. 2 (2009): 67–97. http://dx.doi.org/10.17053/jcc.2009.12.2.004.

Full text
APA, Harvard, Vancouver, ISO, and other styles
9

Phung, Minh Tuan, Pham Thi Minh Ly, and Tin Trung Nguyen. "The effect of authenticity perceptions and brand equity on brand choice intention." Journal of Business Research 101 (August 2019): 726–36. http://dx.doi.org/10.1016/j.jbusres.2019.01.002.

Full text
APA, Harvard, Vancouver, ISO, and other styles
10

D. Raggio, Randle, Robert P. Leone, and William C. Black. "Beyond “halo”: the identification and implications of differential brand effects across global markets." Journal of Consumer Marketing 31, no. 2 (2014): 133–44. http://dx.doi.org/10.1108/jcm-06-2013-0592.

Full text
Abstract:
Purpose – The purpose of this paper is to investigate whether brands impact consumer evaluations in ways other than a consistent halo and the degree to which consumers use both overall brand information along with detailed attribute-specific information to construct their evaluations. Design/methodology/approach – The authors decompose consumer evaluations of brand benefits into overall brand and detailed attribute-specific sources through a standard CFA approach. Data cover 55 brands in four product categories sold in nine global markets. Findings – Halo effects are rare in global CPG markets. The authors identify the presence of differential brand effects in eight of nine global markets tested. Application of an extended model to a market where several competing family brands are present demonstrates the ability of the model to identify relationships among brand offerings within a family brand and to differentiate between family brand sets. Research limitations/implications – The finding of differential effects calls into question the assumption of a consistent brand effect assumed in past research; future models should accommodate differential effects. Practical implications – The ability to decompose consumer brand-benefit beliefs into overall brand and detailed attribute-specific sources provides managers with insights into which latent mental sources consumers use to construct their brand beliefs. As such, the methodology provides useful descriptive and diagnostic measures concerning the sources of suspicious, interesting, or worrisome consumer brand beliefs as well as a means to determine if their branding, positioning and/or messaging is having the desired impact on consumer evaluations so that they can make and evaluate required changes. Originality/value – A significant contribution of this research is the finding that many times the brand source differentially impacts consumers' evaluations of brand-benefits, a finding that is contrary to a consistent halo effect that is assumed in prior models.
APA, Harvard, Vancouver, ISO, and other styles

Dissertations / Theses on the topic "Halo effect (Brand choice)"

1

Kwon, Wi-Suk. "A model of reciprocal effects of multi-channel retailers' offline and online brand images application to multi-channel specialty apparel retailing /." Connect to this title online, 2005. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=osu1121949288.

Full text
APA, Harvard, Vancouver, ISO, and other styles
2

Murphy, Kyle Cook. "The effect of brand affinity on investor stock choice." Thesis, University of Manchester, 2016. https://www.research.manchester.ac.uk/portal/en/theses/the-effect-of-brand-affinity-on-investor-stock-choice(481115db-1bd7-4459-8621-8623e0d00000).html.

Full text
Abstract:
This study focuses on investigating some of the factors that influence the choice of stock to purchase (invest) by retail individual investors within the same industry. Specifically, understanding how brand affinity and stock choice of investors correlate and the effect on the price of the stock. Brand affinity, in this context, refers to the level of affect of favour that an individual has towards a certain corporate brand. The research also aims at developing a model for predicting the relationship between financial performance metrics of a company, brand affinity, and investor stock choice, which can be used in developing a simulator for predicting pricing and stock choice behaviours by simulating market choices. This research makes a relevant contribution to the fields of behavioural economics/finance, business strategy and investment management. Collection of primary data is done using a controlled experiment that involves an online simulation of a quantitative study using the choice-based conjoint analysis approach, which is a conjoint analysis variant. The data is collected and analysed using Sawtooth Software, an application for conjoint analysis, because of the complex mathematical operations involved. Investor stock choice is taken as the dependent variable while independent variables comprise of brand affinity and five financial performance metrics, which are dividend yield, price-to-earnings ratio, price-to-book ratio, return on equity and earnings per share. This study finds that brand affinity has a major impact, and is the most important factor affecting investor decision making in purchasing stocks. It is established that brand affinity and investor stock have a direct positive relationship, which is also the same for higher brand affinity levels and stock price. It is also established that when selecting stocks, investors do not exclusively rely on the rationality and expected utility in the same industry with same risk profiles. A market simulator is also successfully developed to examine the cross-elasticity effects between different stock attributes and levels of those attributes, albeit with a few limitations, which are to be improved through further research.
APA, Harvard, Vancouver, ISO, and other styles
3

Li, Wei. "Consumption motivations underlying ownership effect in brand extensions." Click to view the E-thesis via HKUTO, 2007. http://sunzi.lib.hku.hk/hkuto/record/B38747236.

Full text
APA, Harvard, Vancouver, ISO, and other styles
4

Li, Wei, and 李暐. "Consumption motivations underlying ownership effect in brand extensions." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2007. http://hub.hku.hk/bib/B38747236.

Full text
APA, Harvard, Vancouver, ISO, and other styles
5

Ferreira, Kirla Seronni Cardoso. "Do they deserve it? The effect of consumer envy on brand attitude and choice." reponame:Repositório Institucional do FGV, 2018. http://hdl.handle.net/10438/20704.

Full text
Abstract:
Submitted by Kirla Ferreira (kirlacardoso@outlook.com) on 2018-03-27T13:51:09Z No. of bitstreams: 1 Dissertacao Final.pdf: 1734762 bytes, checksum: 58702523e1dfcfd8be1d38bc6cab44aa (MD5)<br>Approved for entry into archive by Debora Nunes Ferreira (debora.nunes@fgv.br) on 2018-03-28T15:55:07Z (GMT) No. of bitstreams: 1 Dissertacao Final.pdf: 1734762 bytes, checksum: 58702523e1dfcfd8be1d38bc6cab44aa (MD5)<br>Approved for entry into archive by Suzane Guimarães (suzane.guimaraes@fgv.br) on 2018-03-28T16:08:18Z (GMT) No. of bitstreams: 1 Dissertacao Final.pdf: 1734762 bytes, checksum: 58702523e1dfcfd8be1d38bc6cab44aa (MD5)<br>Made available in DSpace on 2018-03-28T16:08:18Z (GMT). No. of bitstreams: 1 Dissertacao Final.pdf: 1734762 bytes, checksum: 58702523e1dfcfd8be1d38bc6cab44aa (MD5)<br>Envy has become popular as a marketing tool, and marketers are not only trying to evoke envy but also trying to convince consumers to use their products and brands to provoke envy in other consumers, so brands are strengthened. However, I demonstrate that malicious envy leads consumers to be more likely to choose a competing brand (analysis 2), and while benign envy increases consumers’ attitude toward a brand, malicious envy decreases their attitude toward a brand (analysis 3). Moreover, analysis 1 demonstrates that the effects of deservingness on malicious envy has a moderator factor (type of relationship) that affects how undeservingness is perceived, in terms of luck and deceit. The objective is to investigate the influence of deservingness and type of relationship (like or dislike a person) on benign and malicious envy, and the role of such envy subtypes on brand choice and brand attitude. The findings introduce a more nuanced view of the undeservingness effects and type of relationship, and contribute to the literature on brands and emotions, showing that each envy subtype brings different consequences for brands.<br>A inveja tornou-se popular como uma ferramenta de marketing, e os profissionais de marketing não somente tentam evocar inveja como também tentam convencer os consumidores a usar seus produtos e marcas para provocar inveja em outros consumidores, de modo que as marcas sejam fortalecidas. No entanto, eu demonstro que a inveja maligna leva os consumidores a serem mais propensos a escolher uma marca concorrente (análise 2), e enquanto a inveja benigna aumenta a atitude dos consumidores em relação a uma marca, a inveja maligna diminui a atitude em relação a marca (análise 3). Além disso, a análise 1 demonstra que os efeitos do merecimento na inveja maligna têm um fator moderador (tipo de relacionamento), que afeta como o merecimento é percebido, em termos de sorte e engano. O objetivo é investigar a influência do merecimento e do tipo de relacionamento (gostar ou não de uma pessoa) sobre a inveja benigna e maligna, e o papel dos subtipos de inveja na escolha de marca e na atitude de marca. Os resultados introduzem uma visão mais detalhada dos efeitos do merecimento e tipo de relacionamento, e contribuem para a literatura sobre marcas e emoções, mostrando que cada subtipo da inveja do consumidor traz diferentes conseqüências para as marcas.
APA, Harvard, Vancouver, ISO, and other styles
6

Van, Jaarsveld Karien. "The effect of the senses on the perception of a brand." Thesis, Stellenbosch : University of Stellenbosch, 2010. http://hdl.handle.net/10019.1/4130.

Full text
Abstract:
Thesis (MComm (Business Management))--University of Stellenbosch, 2010.<br>ENGLISH ABSTRACT: Against the background of the challenge marketers face in influencing consumer perceptions of brands, this study attempts to assess the effect of the senses on the perception of a brand. Perception is the way in which consumers interpret the world around them, with the senses as the receptors of information from the environment. One way of influencing consumer perceptions is by stimulating or involving multiple senses in brand building. To test this statement, the following research question was drawn: ‘Do the senses affect the perception of a brand?’The empirical study was one of an experimental nature, and a 2 x 2 x 2 factorial design was used to assess the effect of the senses on the perception of a brand. In order to focus the research and to provide information to a leading distributor of alcohol spirits in South Africa, it was decided to concentrate on alcohol, more specifically, brandy. Due to the nature of the selected brand, sensory properties in relation to the product were used to measure the effect of the senses on brand perception. The nature of the brand is a consumable, and taste was used as the dependant variable to measure perceptions. The stimulated senses in the experiment are sight, sound and smell. The stimuli were: sight with the visible brandy colour, sound in the form of brandy being poured into a glass and smell as an enhanced honey aroma. Several experiments were conducted in a sensory laboratory, which assessed the effect of the senses on the perception of a brand, by way of individual main effects, two-way interactions and a three-way interaction. A convenience sample of 240 alcohol spirit consumers, from the Western Cape, was used to conduct the experiment. The empirical results indicated that the three independent variables (individual main effects or two-way interactions) did not have significant effects on perception. Most importantly, it was found that the three-way interaction of sight, sound and smell did have a significant effect on the perception of a brand. Therefore, this study revealed that multiple stimulated senses affect the perception of a brand.<br>AFRIKAANSE OPSOMMING: Hierdie studie handel oor die effek van sintuie op persepsie van ’n handelsmerk, teen die agtergrond van die bemarkings uitdaging wat bemarkers teenstaan om verbruikers se persepsie van handelsmerke te beinvloed. Persepsie is die manier waarop verbruikers die wêreld interpreteer, met die sintuie as ontvangers van inligting vanuit die omgewing. Een manier waarop persepsies beinvloed kan word, is deur die stimulering en betrekking van ‘n meerderheid van sintuie met die bou van handelsmerke. Om hierdie stelling te toets is die volgende navorsingsvraag gestel: ‘Beinvloed die sintuie die perspesie van ‘n handelsmerk?’Die empiriese studie was eksperimenteel van aard, en ‘n 2 x 2 x 2 faktoriese ontwerp is gebruik om te bepaal wat die effek van die sintuie op ‘n handelsmerk persepsie is. Om inligting aan ‘n verspreider, wat ‘n markleier van alkohol spirietes in Suid-Afrika is, te verskaf, is daar besluit om op alkohol, en meer spesifiek, brandewyn te fokus. Weens die aard van die gekose handelsmerk is sensoriese eienskappe in verband met die produk gebruik om die effek van die sintuie op die handelsmerk te bepaal. Die produk is ‘n verbruikbare produk, en smaak is as die onveranderlike gebruik om persepsie te meet. Die gestimuleerde sintuie in die eksperiment was sig, klank en reuk. Die stimuli was: • sig met die sigbaarheid van die brandewyn kleur, • klank in die vorm van ‘n brandewyn wat geskink word en • reuk as ‘n beklemtoonde heuningreuk. Verskeie eksperimente is uitgevoer in ‘n sensoriese laborotorium om te bepaal wat die effek van die sintuie op die persepsie van ‘n handelsmerk is. ‘n Geriefliksheidsteekproefmetode van 240 verbruikers, van die Wes Kaap, was gebruik om die eksperiment uit te voer. Hierdie respondente was almal alkohol verbruikers wat ook spirietes gebruik. Die empiriese resultate het getoon dat die drie veranderlikes (individuele hoof effekte of tweerigting interaksies) geen beduidende effek op persepsie gehad het nie. Die belangrikste bevinding was die dat die drierigting interaksie van sig, klank en reuk wel ‘n beduidende effek op die persepsie van ‘n handelsmerk gehad het. Die studie het getoon dat, dus veelvoudige gestimuleerde sintuie die persepsie van ‘n handelsmerk beinvloed.
APA, Harvard, Vancouver, ISO, and other styles
7

Håkansson, Nathalie, Elin Kvarnström, and Emmelie Nilsson. "Using the Package to Influence Consumers' Choice of Brand : A Study on the Effect of Package Communication Claims on Propensity to Switch Brand." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-226987.

Full text
Abstract:
As consumers walk through the grocery store they encounter a vast range of products. In this setting information printed on food packages play a role in consumer decision making. One way of influencing consumer behaviour is by using package panels where detailed communication claims can be placed. This study investigates the effect of package communication claims on propensity to switch brand through quantitative research design. Variations among consumer of private label brands versus consumers of name brands are also investigated. Results show that package communication claims have an effect on consumer propensity to switch brand, however there are differences depending on type of claims. Environmental packaging claims have a negative effect on propensity to switch while nutritional claims do not have a significant effect. Production process claims and product origin claims both have a positive effect on consumer propensity to switch and is thus more favourable for brands to use. Furthermore, package communication claims have a larger positive effect on propensity to switch among consumers of private label brands than among consumers of name brands. Since there is a lack of research in the area of package communication this thesis contribute by proving that packages have an effect on consumer behaviour and argues for further research in this area.
APA, Harvard, Vancouver, ISO, and other styles
8

Love, Edwin. "Innovation in context : the effect of diminishing sensitivity, reference dependence, and goal orientation on consumer acceptance of new features /." Thesis, Connect to this title online; UW restricted, 2008. http://hdl.handle.net/1773/8833.

Full text
APA, Harvard, Vancouver, ISO, and other styles
9

Tsao, Wei-En, and 曹瑋恩. "The study of effect university students choice famous brand bag." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/29045062244349218540.

Full text
Abstract:
碩士<br>真理大學<br>管理科學研究所<br>97<br>According to these years, university students are interested in famous brand bag, so we want to find out the motivation behind the university students why they want to buy the famous brand bag. In the construct, we can separate the motivation into two parts, the perception value of luxury-brands（conspicuous、unique、fashionable、hedonism、quality）and Materialism（materialism scale which is composed of acquisition centrality, acquisition as the pursuit of happiness, and possession-defined success to measure one’s materialism tendency）, we discuss about how these factor affect the university students choice and the relationship between these factors. In addition, the operation of brand awareness, the index of high-profile brands as 「Louis Vuitton」, low-profile brand 「Lancel」 to university students to choose. Our samples are university students in Tainan, this study took convenience sampling, while there were 327 questionnaires of validity. Data analysis in the use of statistical tools to SPSS12.0. In the research method, we use the logistic regression analysis to research the effect of the variables, We find that university students who choose high brand awareness are attracted by the Materialism（materialism scale which is composed of acquisition centrality and possession-defined success to measure one’s materialism tendency）、conspicuous value、unique value and quality value, On the other hand, university students who choose low brand awareness are attracted by the hedonism value. This study prove when the university students is proceeding on choice famous brand bag, Materialism and perception value of luxury-brands Will influence university student's choice purchase decision-making.
APA, Harvard, Vancouver, ISO, and other styles
10

Wun, Syue-Cian, and 溫雪倩. "The Effect of Brand Awareness and Time Pressure on Channel Choice." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/80592050118942067085.

Full text
Abstract:
碩士<br>國立交通大學<br>管理科學系所<br>102<br>Due to the prevalence of the Internet and the network transaction platform, the companies which originally own physical channels have begun to set up virtual channels to gain more market share. Nevertheless, there are still some customers who prefer shopping through physical channels. Therefore, on-line stores build up their own brick-and-mortar stores, so the management of physical and virtual channel is an important issue for nowadays business. We used questionnaire as survey instrument so as to understand the effect of chain apparel brand awareness and time pressure on the consumer’s perceived risk. Furthermore, we also did a research on the relations among three different variables: brand awareness, time pressure and perceived risk. SPSS 18.0 was applied to test the hypotheses, and statistical analyses of the study showed that: (1) Under time pressure, brand awareness had negative effect on consumer’s perceived risk. (2) Time pressure and consumer’s perceived risk had positively related. (3) Time pressure was strongly related to the channel choice. In practice, we hope that the results can be used to formulate the effective channel strategies for future business planning.
APA, Harvard, Vancouver, ISO, and other styles

Books on the topic "Halo effect (Brand choice)"

1

Murphy, Dennis. Generic copy test of food health claims in advertising: A joint staff report of the Bureaus of Economics and Consumer Protection, Federal Trade Commission. The Commission, 1998.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
2

Murphy, Dennis. Generic copy test of food health claims in advertising: A joint staff report of the Bureaus of Economics and Consumer Protection, Federal Trade Commission. The Commission, 1998.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
3

Murphy, Dennis. Generic copy test of food health claims in advertising: A joint staff report of the Bureaus of Economics and Consumer Protection, Federal Trade Commission. The Commission, 1998.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
4

Keller, Kevin Lane. Memory in advertising: The effect of advertising retrieval cues on brand evaluations. Marketing Science Institute, 1987.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
5

Sethuraman, Rajagopalan. The effect of marketplace factors on private label penetration in grocery products. Marketing Science Institute, 1992.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
6

Davis, Scott. Promotion has a negative effect on brand evaluations-- or does it?: Additional disconfirming evidence. Marketing Science Institute, 1992.

Find full text
APA, Harvard, Vancouver, ISO, and other styles

Book chapters on the topic "Halo effect (Brand choice)"

1

Sivakumar, K. "The Role of Price/Quality Tiers on the Cluster Effect in Brand Choice." In Proceedings of the 1995 Academy of Marketing Science (AMS) Annual Conference. Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-13147-4_16.

Full text
APA, Harvard, Vancouver, ISO, and other styles
2

Diallo, Mbaye Fall, and Joseph Kaswengi. "Drivers of Store Brand Choice Over National Brands in Times of Crisis: Effect of Marketing Variables and Socio-Demographics." In National Brands and Private Labels in Retailing. Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-07194-7_10.

Full text
APA, Harvard, Vancouver, ISO, and other styles
3

Edgar, O’Neal. "Influence of Future Choice Importance and Arousal Upon the Halo Effect." In Thought and Feeling. Routledge, 2017. http://dx.doi.org/10.4324/9781315135656-5.

Full text
APA, Harvard, Vancouver, ISO, and other styles
4

Luceri, Beatrice, Donata Tania Vergura, and Cristina Zerbini. "The Effect of Packaging Material on Consumer Evaluation and Choice." In Customer Satisfaction and Sustainability Initiatives in the Fourth Industrial Revolution. IGI Global, 2020. http://dx.doi.org/10.4018/978-1-7998-1419-1.ch012.

Full text
Abstract:
Packaging is the last marketing communication tool a company can use before the purchase decision is made. It creates positive or negative brand associations and informs consumers about the product category, personality, and quality. This chapter explains the role of packaging material in influencing the product evaluation process. Specifically, a between-subjects experimental design was conducted to investigate if the product quality judgment and the purchase intention towards extra virgin olive oil differ between tetra-pak and glass bottle. Results showed attitude towards the product, pack and product evaluation, and perceived quality and risk was better in the case of the glass package compared to the tetra-pak. Similarly, the willingness to buy and pay was higher in the case of the glass package compared to the tetra-pak one.
APA, Harvard, Vancouver, ISO, and other styles
5

Clifton, Nick. "Country of Origin Effects." In Strategic Place Branding Methodologies and Theory for Tourist Attraction. IGI Global, 2017. http://dx.doi.org/10.4018/978-1-5225-0579-2.ch014.

Full text
Abstract:
This chapter develops the concept of the county of origin effect, and explores how linkages between place and product may impact upon it. Country-of-origin research has tended to focus upon how geographical associations may assist the marketing of certain products (halo effects) and indeed protect brand images from negative place-based associations (shield effects). We seek to develop these ideas by investigating the existence of branding spillovers in the opposite direction i.e. from product to regional image. Thus we argue in favour of a more ‘holistic' view of country-of-origin effects. This is done using the illustrative case of Wales. The chapter then seeks to explore the resulting implications for city branding practitioners and policy-makers, and to speculate upon how the observed linkages between place and product can also lead to broader insights in terms of city branding in the international context. Finally how the findings presented might contribute to future research attempts on city branding is considered.
APA, Harvard, Vancouver, ISO, and other styles
6

Kangu, Maureen Adhiambo, Alexander Katuta Kyule, and Adrian Bosire Mosoti. "Reaching Consumers Through Video Marketing in Africa by Enhancing Industrial Growth and the Realization of SDGs and African Agenda 2063." In Advances in Electronic Government, Digital Divide, and Regional Development. IGI Global, 2021. http://dx.doi.org/10.4018/978-1-7998-6471-4.ch008.

Full text
Abstract:
This study sought to find out the effect of video marketing as a strategy to create awareness on industrial goods and services in order to promote trade in Africa and alleviate poverty in line with the SDGs and the African Agenda 2063. Video marketing involves the use of product content in the form of videos so as to promote a brand, product, or service. An online survey used Google Forms to collect primary data. The respondents answered the questions from web browsers of their choice. Descriptive statistics were used to analyze the data. The study found that most internet users preferred to access the internet via their smartphones and that they usually downloaded entire videos and other advertisements. In addition, a majority preferred You Tube and Instagram. The study recommends the use of you tube and Instagram to advertise goods within the East African market.
APA, Harvard, Vancouver, ISO, and other styles

Conference papers on the topic "Halo effect (Brand choice)"

1

Külter Demirgüneş, Banu, and Bülent Özsaçmaci. "EXPLORING THE EFFECT OF CONSUMERS’ FOOD-RELATED DECISION MAKING STYLES ON NATIONAL BRAND VS. STORE BRAND CHOICE." In 4th Business & Management Conference, Istanbul. International Institute of Social and Economic Sciences, 2016. http://dx.doi.org/10.20472/bmc.2016.004.012.

Full text
APA, Harvard, Vancouver, ISO, and other styles
We offer discounts on all premium plans for authors whose works are included in thematic literature selections. Contact us to get a unique promo code!

To the bibliography