Dissertations / Theses on the topic 'Harvest Festival'

The Amis tribe is the largest of Taiwan's nine indigenous tribes. The Harvest Festival is their biggest event each year. Many scholars have written about the folk songs of the aborigines and about the aborigines in general, but very little about the Amis Harvest Festival and its music in particular. The purpose of this paper is to examine the Harvest Festival of the Amis people, including the core of the Festival: their singing and dancing. Given that the Amis Harvest Festival has essentially changed from what was once a ceremonial event that focused on warrior training, to an event that now focuses on entertainment and competition, the purpose of my thesis is to examine the Harvest Festival and its music during the late 1990's, and to document significant influences that have effected changes to the Harvest Festival, as well as the effect those changes have had on the Amis people.
xiv, 202 leaves

Thesis (M.A.)--University of British Columbia, 2007.
Includes bibliographical references (leaves 72-77). Also available online (PDF file) by a subscription to the set or by purchasing the individual file.

The purpose of this study is to provide an introduction and analysis of Harvest Festival, a work for piano four hands by Taiwanese composer Yann-Jong Hwang. This work incorporates elements of traditional Taiwanese music that is largely unfamiliar to performers and listeners beyond the border of Taiwan. With the exception of Professor Hwang’s own journal article on this piece, this project is the only study of Harvest Festival available in the United States or Taiwan. This research will be meaningful to both performers and piano teachers as an encouragement to include Yann-Jong Hwang’s work within their concert repertory. This document examines the background of Yann-Jong Hwang; briefly introduces Taiwan, the Amis tribe, and the Harvest Festival event; provides a structural analysis of all four sections of Harvest Festival; and concludes with an appendix consisting of a complete score of Harvest Festival.

碩士
國立屏東科技大學
休閒運動健康系所
105
In recent years, the issue of aboriginal in Taiwan is very important. Many people who are progeny of aboriginal only want to enjoy the benefits. Don’t do anything to promote their mother culture or identified with it anymore. As a result, I’m an aboriginal of Paiwan, I worry about the situation which is most progeny of aboriginal lose identification about the mother culture. The research records harvest festival in great detail including word and picture, and it makes the culture reappear. Besides, the research will record the thought of the elders who live in Kuabar Tribe. The research is focus on Kuabar Tribe which is in south Pingtung, and Data were collected in interviews and were analyzed by content analysis. The interviews are including 9 informants, and it is compare the interviews with essay which record Paiwan Harvest Festival Culture. Hope the tradition can pass down year by year. All progeny of aboriginal can understand their mother culture deeply and increasing identification of their tradition.

碩士
國立屏東科技大學
企業管理系所
100
The purposes of this study explore the causes of willingness of stakeholders’ distinction to Majia Harvest Festival through the service gap model to understand the gap between expectation and evaluation to find solution and to improve the quality of the event. This study uses case-study method through the collection of secondary data, field observations, in-depth interviews and open-ended questionnaires; qualitative data coding and inductive analyses were conducted. Key findings are: (1) five motivation factors were identified that affect willingness to participate, including “attractiveness”, “cultural exploration”, “social net working”, “family reunion”, and “novel experience”.(2) the quality gap between expectations and satisfaction, which lies the key issue in the cultural symbols and meaninings were not delivered in that event. In practiccal implementations, this study suggests that (1) event organizers should coordinate the event with the help of cultural and spiritual leaders’s influences, and the use of their symbolic relevance to Paiwan cultural heritage. Carefully select the most suitable day to host the event (e.g., on weekend) which will increase participation and attract young generation participants ;(2)event organizers and staff must injected cultural significance and meanings into the event content and activities, resonance and emotion arousal of stakeholders may achieve greater cultural identity, self-identification, and cultural confidence. By doing so, stakeholders will take proud of Majia and the Paiwan, proactive participation can last for the long term. (3)The first two implementation strategies need to be coordinated with appropriate event host date to be effectively narrow the quality gap.

碩士
開南大學
公共事務管理學系
102
Taiwan Aboriginal is limited by the rapid industrial economic development, forcing the former agriculture as the mainstay of the economy of social structure, steering to the business industry towards economic self-reliance. Making the most of the indigenous peoples migrate to metropolitan area, such as Amis come to metropolitan area for school and employment. The nature of the purpose is to find job opportunity and increase economic efficiency for improving living conditions. By relevant literature review, a self-administered questionnaire was employed to collect data for empirical analysis, 295 total useful samples were obtained from the respondents. Importance Performance Analysis (IPA) is used to conduct the data analysis. The results of this research show that A quadrant (continue to maintain our advantage), Amis think we can strengthen ethnic identity and self-affirmation; B quadrant (meaningless advantage analysis), the traditional culture and ethnic recognition is high, but lower willingness to participate; C quadrant (lower precedence analysis), the perception of various dimension are secondary or necessity are not high; D quadrant (strengthened to improve important analysis), the public sector grant Harvest Festival activities generally with low satisfaction. Regarding interviews analysis, first public sector budgeting (intervention), ambitious people (go-between), to promote the Harvest Festival activities continue to be in the city; due to the exigencies of highly urbanized, the younger groups need to continue to strengthen the cultural identity and concern, in order to avoid cultural recognition fritter away. Finally, since the younger population is no longer to respect culture transmission. Hope to educate young ethnic understanding of cultural and transmission significance. A new generation of aboriginal faced with the loss of traditional culture and ethnic identity crisis, causing cultural fault serious problem and directly impact Amis continuation of traditional culture. Tradition should be a driving force, make the tribe to know what their cultural traditions are? As the aboriginal one, regardless move to somewhere else or homeland, should have a sense of mission and strive for the continuation of their own cultural heritage, to avoid valuable traditional culture disappeared in history. In the final conclusion, "Culture sustainable transmission, ethnic harmony communion" is becoming the trend through public-private sector co-operation. Personal and tribal have come to do their ability for cultural infusion of new life to sustainable transmission. Key word: Aboriginal, Urban Amis, Importance Performance Analysis

碩士
國立臺南大學
體育學系碩士班
101
The purposes of this study are to explore Malan Amis Harvest Festival and its traditional dance in Taitun, observe the relationship among their life, ceremonies and dances, probe into in depth the significance of Malan Amis Harvest Festival of traditional dance, and further the understanding and analysis of its meaning and symbolism. The purposes of this atudy are as follows: (a) To understand the historical background and the orgins and development of Malan Amis Havest Festival rituals. (b)To analyze the contents and performances of Malan Amis dance techniques. (c)To explore the organizational operation and mode of inheritance of Malan Amis Harvest Festival rituals and dances. This study used qualitative research through participating observation, in-depth interviews and data collection. The research result is concluded in the following: First, Malan Amis holded Harvest Festival two times a year and eact time expended a month and now once a year and each time only expends seven days with the passage of time and changes in ways of life and impact. The ceremony is different, but the spirit is still the same. Secnd, harvest festival and age class are important for Malan Amis cultural traditions. According to the elderly and data, its history cannot be informed of the exact date, but people infer the harvaest exists at leats 190 years from age-older. Third, Malan Amis Harvest Festival dance must be carried out in tandem with singing. The content of the song is meaningless emepy words, but the song with dance movements has deep meaning such as greet gods、entertain gods、send gods. Therefore, farvest festival dance holds in a convival and solemn atmosphere but people cannot jump randomly. Fourth, Dance of malikoda ''has a great deal of tension, team-based hand in hand, surrounded by a circle. Dance led by cantor, depending on the tribe jump time and effort to adjust to different dance. In addition to the The third song is outside the the jump of the the anti-direction, while the rest have is clockwise direction beating,action Jumping step,step on the step-by-step,after riding the lift riding,riding a kick step-by-step with the move around. The main spirit is to thank the ancestral spirits and the gods bless, showing unity, hard work and ethical compliance of the upper and lower classes. Fifth, Harvest festival organization operates almost by itukalay and mihingingay two ages responsible for the umbrella.,it is organizing and planning of activities. Especially mihingingay,it is the key for sectors of activities. Ritual and dance from generation to generation, learning by doing.

碩士
正修科技大學
休閒與運動管理所
108
Background: Qing-Yun Temple in Dashe District of Kaohsiung City is one of the main temples to worship Shennong Emperor in Taiwan. And it is also a primary religion center in the area. Since 2013, a meaningful drumming competition is held annually with Harvest Festival. The competition not only entertains people but also promotes the beliefs of Shennong Emperor and indigenous culture to others. Purpose: This treatise mainly focuses on festival activity arrangement strategies and exploring how it comes with a large amount of economic profits in tourism industry. In the process of promoting festival activity, corporate with local characteristic industries could reproduce and reuse tourism heritage and also brings numerous benefits into the local economy. By holding festival activities not only increase beneficial profits but also make it more competitive. And if the government makes proper involvement and adjustment could also make local residents feel sense of belonging and proud. Take Shennong Harvest Festival as example, besides the main events, there is cultural heritage as under meaning. Through all the activity promotions and preserve the uniqueness of cultural heritage, the goal is to reach sustainable development. Methods: The research was adopted to collect data through in-depth interview, document analysis, and analytic hierarchy process (AHP). These enable us to integrate tourism marketing strategy of festival activity and analyze preserving of religious ritual cultural heritage. Results: The results after in-depth interview with professionals and surveys, all of them finds it is the most important to invest plenty of resources at cultural integration. Resources such as hardware capacities and participants work in coordination. With all those resources met, then the arrangement strategies come with it. Conclusion: This research results contributed practical value to construct appropriate promotion strategic model for holding religious festival activity. Include local cultural heritage and environment understandings. The research digs out influences to local residents such as local economy, tourism, environment, sense of belonging and so on. Moreover, provide some agenda setting advice for decision-maker while faced up planning different type for strategy attribute activity. Keywords: Qing-Yun Temple, Festival Activities, Strategic Planning, Analytic Hierarchy Process (AHP)

碩士
亞洲大學
經營管理學系碩士在職專班
99
In particular, the cultural and creative industry was one of the six key emerging industries in recent years. All local governments tried to hold various activities with local characteristics of the festival and with the new packaging "cultural industry, industrial culture" to increase tourism consumption. This study, targeting at Harvest Festival of Fatt’an Amis from Hualian County, explored the suitability of experiential marketing factors and later applied it with Kano two-dimensional quality analysis to know the availability of the two-dimensional characteristics. Furthermore, a Harvest Festival of Fatt’an Amis experiential marketing strategy was developed. It is found that most of the participants in Harvest Festival of Fatt’an Amis had the concept of two-dimensional quality. Therefore, two-dimensional form instead of one-dimensional form should be considered in the quality factors planning. From the result of Kano two-dimensional quality model analysis in Harvest Festival of Fatt’an Amis, the attractive quality are most for the related experience, the increase of the coefficient in the highest satisfaction dimensions is the sense experience. It would be recommended that the business owner should pay special intentions to the planning of this factor.

碩士
環球科技大學
公共事務管理研究所
105
Abstracts Taiwan Native Americans Ami has a very rich cultural history, because the traditional wisdom of life and nature are closely related, so the age of the ritual and nature have an inseparable relationship, Ami's age ritual in the Ami culture In the context of the development, the most primitive and the origin of the traditional culture is the highest level of the wisdom of the Ami culture, and when the rituals are started, the links of all cultural ceremonies are driven. Through the annual rituals, To the end, it is natural to let all the tribe tribe into, immersed in the atmosphere of the ritual, each person, the age class led by the rank, all follow the rules of law, through the tribal club system, continue to learn from each other, and by High-level implementation of low-level re-education, the years continue to continue to spread the continuous, so that the culture of the continent of the continent heritage, during the age of the instrument to play the starting mechanism and the wisdom of the elderly and the collection of the role of collection, is the source of all cultures And the supreme spirit of power, and thus make Ami beautiful cultural wisdom can continue to activate. The kilography of the kiloma'an or ilisi, or the breeding instrument, is the sacrifice of the breeding of animals and plants and all the living materials. Since the beginning of the original social life in ancient times, it is always in turn in different seasons of the year. Rely on the supply of different nature resources, Ami ancestors in accordance with respect for the peaceful coexistence of nature and life Ancestors rely on the wisdom of life, in the face of different life challenges and alive, and each region with the geographical season, ethnic people have their own adaptation of the natural way of life, followed by the beginning and end of each season, there are A ritual ceremony that belongs to its representative rituals to strengthen the ability of ethnic groups to integrate into physical and mental adaptations, so there are hunting rituals during the hunting season, fishing season ceremonies, and agricultural season with rituals for their timing; mimatang reclamation, paloma Sowing, kiloma'an or ilisi harvesting ceremonies, the purpose of each sacrifice is to pray for flora and fauna "breeding" and then harvest. The taboo "kilis'an or ilisi" taboo "lisin or paysin" is an ancient social prohibition that is a prototype of the social law of the Amis community.

碩士
逢甲大學
土地管理學系
90
The Harvest Festival, as one of the cultural resources, not only belongs to the environmental resources, it is also a part of non-market goods. The tourism opportunities it creates have the characteristics of public goods and non-trading market price as well. Because, the Harvest Festival is the most treasured cultural resources to the Aborigine in Taiwan, how to measure its value by monetary numbers so as to serve as the reference for government to objectively and fairly allocate annual budget to support this festival was the major purpose to conduct this research. The Contingent Valuation method (CVM) was applied to measure the total benefits of the Harvest Festival, including use and non-use value, and the later one was divided into three kinds, including existence value, option value and bequest value. According to the CVM, a virtual market was designed in a questionnaire survey on site to provide randomly selected respondents with several assumptive questions about the value of the Amis’ Harvest Festival. Data were collected by asking those respondents to express their perceived value of the festival in terms of their willingness to pay (WTP) to each question. The payment value card method was used by respondents to express their WTP to each question and a virtual Foundation was set up as the place where the WTP went to. The study results have shown as follows： 1. The average use value for each respondent attending the Amis’ Harvest Festival in Hualien city was 764 NT per year; as to the non-use value, the average existence value was 730 NT per year; the average option value was 732 NT per year; the average bequest value was 730 NT per year; and the average total benefit estimated by those different kinds of value was 2959 NT per year. These amounts of different value could serve as a reference for government to allocate reasonable budget to different festivals. 2. The main motivations for the visitor respondents to participate in the Festival were to preserve Amis’ cultural resources and to experience their traditional living custom. It may indicate that the preservation of the Amis’ cultural resources is a very important issue. 3. The respondents’ socio-economic attributes were not the significant factors to affect their WTP to each value measurement. However, such touring characteristics as past experience and the length of staying in the festival would significantly affect their WTP. As to the most influential reason why visitors were willing to pay to attend the festival was Amis’ traditional music and dance. It may indicate that those who are holding the festival could promote this special attraction in their marketing program. In addition, some suggestions for management and operation of the festival were presented in this research for the reference of relevant agencies.

The agri-tourism sector is an important sector, especially in South Africa, since there are rural areas that can still be developed for these purposes. Agri-tourism can be achieved when both the agricultural and tourism sector work together in achieving an entrepreneurial advantage. Some of the benefits of agri-tourism include job creation, new ideas and innovation, it serves as additional income and it has an educational aspect attached to it. Agri-tourism is a form of rural tourism and agri-festivals such as the NAMPO Harvest Day is part of the numerous categories of agri-tourism. The NAMPO Harvest Day is the largest agri-festival in the Southern Hemisphere which attracted over 72 000 visitors in 2013. The NAMPO Harvest Day started in the Bloemfontein district in 1967 and continued its success in Bothaville, Free State. To ensure that a decrease in ticket sales and attendance of the agri-festival does not take place or a decrease in the product life cycle of the agri-festival, it is important for the management team to focus on the factors that may have an influence on loyalty such as image and customer satisfaction, visitor attributes, behavioural intentions, festival attributes and travel motives. Competition is increasing in South Africa, which means that the management must have a distinct advantage over the other agri-festivals hosted in South Africa. Loyalty occurs when a customer repeatedly invests in a product or service where the result will be positive word of mouth and positive recommendations to others. Seeing that the NAMPO Harvest Day is the largest of its kind in the Southern Hemisphere that also attracts international visitors, it is important for management to focus on the loyalty factors to ensure continuous success. The goal of this study was to thus assess the factors that influence visitor loyalty to this agri-festival in South Africa. In order to achieve this goal, a survey was conducted at the NAMPO Harvest Day in 2014. A total of 422 questionnaires were administered over a period of 4 days. Various statistical analyses were performed: descriptive statistics were used to profile the respondents where after factor analyses were used to firstly identify the factor Loyalty and secondly to identify the factors that may influence loyalty to the festival. Nine factors were identified (in order of importance): Agricultural exposure and edification, General management, escape and socialisation, Price and quality of implements, machinery and livestock, Price and quality of food and beverages, Amenities, Signage and marketing, Networking and trade, and Value. T-tests, ANOVAs and Spearman’s Rank Order Correlations were used to determine whether statistically significant differences existed between the respondents’ socio-demographic and behavioural characteristics and the factor Loyalty as well as between the contributing factors, so as to establish where differences occur between two groups and more groups. There were statistically significant differences based on demographic and behavioural intentions and loyalty factors. Spearman’s Rank Order Correlations were used to determine which demographic and behavioural aspects correlate with one another. In addition, Structural Equation Modelling was used to determine the relation between the factors and Loyalty. In preparation for the Structural Equation Modelling, Spearman’s Rank Order Correlations were also used to determine the relation between the factor Loyalty and the contributing factors as well as between the different contributing factors. The model provided evidence of a good fit since the CFI was between 0.0 and 1.0 (0.819) and the relative/normed chi-square was 3.987 and acceptable chi-square ranges between 2.0 and 5.0. The factors that had a direct relationship and are supported at 5% significance level with Loyalty were Agricultural exposure and edification as well as Lifestyle, escape and socialisation. The contribution of this research is twofold: firstly, to the authors’ knowledge, agri-tourists to a specific agri-festival in South Africa were analysed in terms of their demographic profile and behavioural characteristics. Therefore this research greatly contributes towards the literature base regarding these types of tourists. Secondly, this research identified the factors that contribute towards loyalty at an agri-festival and how organisers and marketers can effectively use these factors to sustain loyalty among not only repeat visitors, but first-timers as well. The results from this research can aid this agri-festival to remain competitive and remain in a growth phase of its product lifecycle. This is imperative for the future success of agri-festivals such as the NAMPO Harvest Day.
MA (Tourism Management), North-West University, Potchefstroom Campus, 2015

碩士
國立暨南國際大學
人類學研究所
97
“Fatt’an is a ‘Blackened Tribe’. It is the biggest Amis tribe and it never declines.” Through these words, Fatt’an Amis not only make a declaration of self-identity but also emphasize the long-standing historical status of their tribe to outsiders. “ As the most important medium which can display their self-expression and propagate their culture, all programs and activities in Harvest Festival are well-designed and executed by the age-organization in order to make it more culturally meaningful. The festival include both traditional elements and many creative parts that several modern cultural organizations of Fatt’an Amis perform. In addition to Harvest Festival, these days performances for tourists also become another field in which these cultural organizations of Fatt’an Amis represent their culture and identity. Although the lost parts of culture cannot be completely recovered, the memory about the past and the identity of Fatt’an Amis cannot be erasable In other words, through the annual “Harvest Festival” and touristic activities, culture of Fatt’an Amis can be continuously passed on by cultural performances in various creative forms. The main purpose of this thesis is making a comprehensive description and analysis of the relationship between cultural performance and identity of modern Fatt’an Amis.

碩士
國立臺灣師範大學
運動休閒與管理研究所
91
The research of present participation and constraints of Amis Harvest Festival via the investigation of Chang-yuan village people Abstract The purpose of this research is to explore and specify the constraints of the present participation of Aboriginal Harvest Festival, via the exploration of Amis aborigines in Chang-yuan community. With the survey, the model investigated is classified into three different groups－people stay in the community, people employed in metropolitan areas, and people educated away from the community. The results of the survey are analyzed by the methods of descriptive statistics, Chi-square test, t-test, one-way ANOVA, and sheffe’s method. The final outcome of the research is as follows: 1. The influential factors of Chang-yuan village people’s participation motivations are: (1) to develop the team spirit (2) to obtain traditional songs, dances, and ritual ceremonies (3) to cultivate cultural sophistication (4) to develop interpersonal relation (5) to pay respect to Amis ancestors. The influence of the four categories of motivations is in the following order: Intellectual, Social, Competence-Mastery, and Stimulus-Avoidance. 2. According to the results, the impact of the factors of personal background, except for “age” and “marriage condition,” on participation motivations is statistically significant. As for the differences among participation motivations shown in the three different types of participation－the actual and the expectative participation, and whether the tribe people are in charge of the festival－are also statistically significant. 3. The first five predominant factors of Chang-yuan village people’s participation constraints are: (1) being under obligation to jobs (2) being burdened with work and studies (3) a lack of leadership (4) a lack of companions and (5) a lack of information resources. As the obstacles resulted from the three categories of constraints taken into account, the “structural” constraints have the dominant influence over the succeeding two－ the interpersonal and the intra-personal constraints. 4. Related to their impact on the participation constraints, the factors of personal background are all statistically significant, except for “gender;” in other words, different personal backgrounds are the primary referential indication of constraints of Chang-yuan village people’s Harvest Festival participation. Similar to the differences among participation motivations obtained from the three different types of participation, those among participation constraints are all statistically significant, too. 5. In general, the correlation between motivations and constraints is found obviously meaningful in the final result. Key words: Aboriginal、Amis、Harvest Festival、participation motivation、 participation constraints

碩士
國立屏東教育大學
體育學系
100
The aim of this research is to study the cultural meaning of Paiwan tribe’s millet harvest festival, and to study the effect of social changes on this bodily practice in the Paiwan tribe of the Sandimen Township. This research uses ethnographic research methods; data are collected through observations during participation and through in-depth interviews. The results are described below. 1. Cultural connotations in the rituals of Paiwan tribe’s millet harvest festival of Sandimen Township a. Paiwan people believe their ancestors have the spiritual power to ensure abundant grain harvest and to protect their descendants. b. The millet harvest festival is a religious practice: For Paiwan people, millet is at the heart of farming rituals. Paiwan people believe that spirits reside inside the millet. c. The word for tribal chief, heir (which is the eldest son), and millet seed is the same in Paiwan dialect: vusam. Heir is the concept of millet seed projected onto the tribal organization, and the core of the tribe is the chief. Commoners, the warrior class, the noble class and the chief form the everlasting embodiment of the eternal Nature. 2. The body culture of Paiwan’s millet harvest festival of Sandimen Township has been weakened due to several reasons: the aboriginal policy during the Japanese occupation, the introduction of extraneous religions that changed the traditional beliefs, and the national education system that eroded the Paiwan sense of cultural identity. The change in Paiwan lifestyle and social changes caused the traditional tribal system to gradually lose their influence. 3. The preservation and promotion of the Paiwan millet harvest festival of Sandimen Township rely on the effective cooperation of the local government, school education, tribal civil groups and tribal members. Lastly, four recommendations were made: the government should promote the Aboriginal Day, the tribal revitalization education in school should include body culture in the school-based curriculum, more emphasis should be put on the ancient society – family - seed vusam.

碩士
國立臺灣體育運動大學
體育舞蹈學系碩士班
103
Hualien Aboriginal United Harvest Festival which held by Hualien County Government in mid-July annually for many years had brought both positive and negative influence at different level towards the traditional music and dance culture of the local tribes.In order to match with research attribute of tourism festival, Taroko music and dance performance which participated in Harvest Festival (2013) had been selected as research object for the study in depth investigate over the state of affairs for the influence of performance.The study had been conducted in qualitative research methods which includedliterature review, depth interviews, observations, program handbook analysis and qualitative survey.The results of the study showed that the Taroko dance performers had possessed with several positive affirmations point of view which include, "rich connotation of Taroko music and dance performances," "enhance Taroko dance performance standards" and "increasing performers’ identity towards their own Taroko culture".However, there are also showed negative impact in this study which include "affecting the forming of traditional Taroko cultural in music and dance performances", "barriers of presenting the fullcontext ofthe theme in a performance to audience "and "limitation in total numbers of performance teams”. It is expected this study shall contribute inacademiaresearch in discovering and understanding the influences of aboriginal tourism festivalactivities which held throughout Taiwan. In addition, it is expected the results preformed provided as a reference for relevant department to increase the positive impact while reducing the negative impact when preparing the festival in the future.

碩士
環球科技大學
觀光與生態旅遊系環境資源管理碩士班
106
This paper is mainly to study the cultural identity of Sa’Do youth about its Tribal Sacred Harvest Festival. The Tribal Sacred Harvest Festival is a traditional Ami cultural festival. It is unique and rich in history and culture. With the benefit of 193 highway’s cutting through Sa’Do, the traditional tribal culture combines with the whole community residents during Tribal Sacred Harvest Festival. The traditional Ami tribal singing and dancing, and the leading singer played important roles in the transmission of culture. This study is to examine the Sa’Do’s young people‘s Ami cultural identity during this tribal annual harvest festival. Data was collected by questionnaires and in-depth interviews with local representative people. In order to fill in the deficiencies of the questionnaire, the study was conducted in August 2017. The subjects were Sa’Do adults at or above the age of 20.The valid sample number is 99. This study found that the tribal young people, whether living in the community or not, all have a strong sense of identity toward "Harvest Festival,” which shows that the festival is conducive to the cohesion of cultural identity. However, some young people may need more demonstration and illustration given by the elders or parts of cultural transformation to the help of understanding the rite as well as the sense of identity.

碩士
國立東華大學
藝術創意產業學系
103
The culture research is the fundamental of the cultural and creative industries. Some of folk celebrations progresses extremely related to the social environment development. As the different regions, the festivals developed to various localization colors. There are many Taiwan Hakka Festivals developed to a new trend on localization caused by the social environment transformation, after it combined with the local cultures. This study mainly selects two areas in Taiwan - Jhudong of Hishchu county and Fenglin Township of Hualien county, as the research areas. Meanwhile, it selects two Hakka festivals – Tian-Chuan Day and Winter Harvest Festival, as the research activities. This study adopts semi-structure in–depth expert interview. The researchers actually involved in some activities to do observations as the major research methods to record these celebrations. We hope to explore their similarities and differences, advantages and disadvantages, and the impact of localization from those festivals of these two areas based on their artistic value expression, historical background and humane activities etc. This study explored the results and localization on the same festivals under the same policy in the eastern Taiwan Hakka villages and western. There are two research priorities. One is for exploration on the success of the folk song competitions in Tian-Chuan Day. It is able to hold for a half-century continuously, even if some of challenges arose from much homogenization of these celebrations owing to it has been extensively copied or simulated in various Hakka villages. On the other hand, the Winter Harvest Festival was declined gradually caused of the social transformation. The second is for understanding the Hakka culture transformation on the festival localization due to many diverse Hakka groups in one area. We tried to analysis the elements and reasons of the festival localization and the effects on the same festival in two areas. It explored the phenomenon on localization through these two festivals development of these two areas for both of the rise and decline. As the summary of this research, it indicates the directions to promotion the Hakka villages packing with the Hakka cultures. It will be more significant to keep the both of the well festivals and new celebrations. To build and to preserve the Hakka Festival documents, it will be helpful to pass and to extend the cultures to the following generations. It will be more completion on the festival localization to take the festival management. This study expects to make some impetus contributions for the Taiwan Hakka festivals.

碩士
國立臺灣大學
新聞研究所
107
The Amis harvest festival is the most significant ceremony and ritual to Amis people, and among the news reports of Taiwan Indigenous Television (hereinafter referred to as “TITV”), many were reported based on cultural viewpoint and community-centered principles. TITV carries the mission of revitalizing indigenous cultures, enhancing public discussion between indigenous peoples and demonstrating the subjectivity of indigenous peoples. Reflecting upon those newswriting principles learned from related researches of indigenous journalism, TITV have fulfilled its purpose by producing culturally appropriate reports and providing counter narratives; however, when encountering controversial incidents within the community, their reports seemingly failed to play the role of “watch dogs” by adopting the principle of reversing mainstream news discourse whereas the reports should lead the community members to internal discussion by revealing inner conflicts of the community. The thesis adopts the cultural value system and the analysis results found that journalists of TITV appeals to the cultural value of “collectivism”, and respects both the community traditions and the taboos of its rituals and ceremonies. “Genders”, “ethnic groups” and “mother tongues” are the major factors to distinguish the “power distance” between journalists and news sources – the distance which journalists seek to diminish by showing their capabilities. Moreover, when covering disputed incidents, the TITV journalists choose the same side as the news room, with the community perspective and to further highlight on the cultural value of “high uncertainty avoidance” instead of pursuing on the instant benefits; in other words, to show the cultural value of “long-term orientation” after thorough consideration in the long run. In addition, while journalists of TITV emphasize on the cultural value of “masculinity“, the news reports also bring forth the phenomenon of losing female presence, to which the author ponders – can men conduct their cultural practices without the off-site labor force from women? After all, with the expectation of objective reports, the author hopes to balancedly present the wisdom from both male and female during ceremonies and rituals.

碩士
銘傳大學
觀光事業學系碩士班
101
A number of studies have been conducted to examine the behaviors of tourists. However, there have none researching about perceived value, perceived quality of destination effect on visitors’ satisfaction and behavioral intentions using in the Amis harvest festival. A research model was proposed in which five hypotheses were developed. The empirical data was collected by people who had visit the Amis harvest festival in Hualien. Total of 225 questionnaires were returned and the data were analyzed using structural equation modeling (SEM). The results showed that perceived value and perceived quality of destination have positive influenced on visitor satisfaction and behavioral intentions. These findings suggest government should manage and promote the harvest festival like the other events in the season of fall. Good foods and good reputation in festival decides tourist revisit and invite others to come next year.