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1
Barakat, Serena, and Mahesh Chathuranga. "Improving Hashtag Recommendation for Instagram Images by Considering Hashtag Relativity and Sentiment." Thesis, Högskolan Dalarna, Mikrodataanalys, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:du-29455.
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Extracting knowledge from user-generated content (UGC) in social media platforms is a very hot research topic in the area of machine learning, nonetheless, the main challenge resides in the fact that UGC carries inference, abstraction and subjectivity alongside objectivity. With the aim of recognising the importance of subjectivity as an influential aspect for providing humanoid results from a machine learning algorithm, this study proposes a novel approach to improve Instagram hashtag recommendation by considering sentiment that can be expressed for images. Two main points are studied in this thesis; evaluating the relativity of Instagram image to hashtag for both objective and subjective features of an image and the effect of sentiment on said relativity. This work examines three machine learning methods for hashtag recommendation: AWS service, developed algorithms with and without sentiment considerations. The models are tested on a collected dataset of de-identified Instagram posts in location London gathered from public profiles. The results show that considering sentiment significantly improves Instagram hashtag recommendation.
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Kosar, Sophia Anneliese. "Millennials and Generation Z: Men's Perspectives on Hashtag Feminism." Thesis, Virginia Tech, 2021. http://hdl.handle.net/10919/102110.
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As the U.S. experiences widespread critical examination on gender and patriarchy, it is important for family therapists to learn how men perceive their masculinity amidst this critical discourse. In contemporary politics, feminist activism is largely conducted through social media and hashtag activism and is often called "hashtag feminism." The feminist hashtags #MeToo, #HeForShe, and #HowIWillChange are well-known symbols of the modern feminist movement. Despite the large role that men and masculinity play in the construction of patriarchy, there is currently little research on how hashtag feminism influences men's perceptions of their own role in gender politics. This interpretive phenomenological study explored how Millennial and Generation Z men perceive the hashtag feminist movement. It also aimed to capture how these men experienced and perceived their masculinity as it related to contemporary gender politics. We conducted interviews with 12 social media-using Millennial and Generation Z men about their experiences of masculinity and hashtag feminism. We found that men's views on hashtag feminism and gender inequality were contradictory and overlapping, changing in response to different contexts. Additionally, findings indicated that participants did not see hashtag feminism as representative of the feminist movement as a whole. Results suggested that features of online activist discourse deterred men from engaging in hashtag feminism. Lastly, results suggested that Millennial and Generation Z men want cultural norms of masculinity to change to integrate the pro-social aspects of traditional masculinity with non-traditional qualities of empathy, emotionality, relationality, and vulnerability. Study discussion reviews clinical implications and research recommendations.Master of Science
Gender and patriarchy are undergoing critical examination the United States. In this context it is important for family therapists to learn how men experience masculinity. "Hashtag activism," or online feminist activism, uses social media to engage in feminist discourse. The feminist hashtags #MeToo, #HeForShe, and #HowIWillChange are well-known symbols of the modern feminist movement. Despite the large role men and masculinity play in patriarchy, there is little research about how hashtag feminism impacts men. However, it is important to gain an understanding of how men see their own role in gender politics. This interpretive phenomenological study explored how Millennial and Generation Z men perceive the hashtag feminist movement. It also aimed learn about how these men experienced and understood their masculinity in the context of contemporary gender politics. We conducted in-depth interviews with 12 Millennial and Generation Z men who use social media. Interview questions were about their experiences of masculinity and hashtag feminism. We found that men's views on hashtag feminism and gender inequality were not divided into separate categories of pro-feminist and anti-feminist. Instead, each participant held multiple viewpoints that overlapped and sometimes contracted each other. These viewpoints depended on the context in which the participant found himself. We also found that participants did not see hashtag feminism as representative of the feminist movement overall. Results suggested that men were disinclined to engage in hashtag activism because of unique features of online activism. Finally, we found that participants wanted masculinity norms to change to include more vulnerable, emotional, and relational qualities. We discussed clinical implications and research recommendations for family therapists.
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Copello, Evan. "Hard Copy versus #Hashtag: Examining the Channels of Terrorist Propaganda." UNF Digital Commons, 2018. https://digitalcommons.unf.edu/etd/802.
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In recent years, terrorism and radicalization has been a consistent issue that many countries have faced. The Islamic State of Iraq and Syria (ISIS) has been the most recent in a long trail of organizations that have sought to strike terror against the western world. However, ISIS is distinguished from other groups, like Al-Qaeda, in that ISIS supports a complex propaganda machine. Although ISIS is not the first organization to use the social media platform, they are the first to use it with such diversity. The two main channels that ISIS uses to spread their propaganda messages are through social media sites such as Twitter and through online journals such as the Dabiq. Recent research has attempted to determine how recruitment messages are being received and which messages trigger recruitment. It is the goal of this paper to determine which messages are salient, and the psychological constructs that support them. By coding messages for appeals to identity, need for cognitive closure, time pressure, and appeals to ideology, the researchers expect that the two main channels of ISIS propaganda differ in their messages. We hypothesize that Twitter messages will be targeted towards novice ISIS sympathizers, whereas the Dabiq will be focused on already-radicalized individuals who have moved past the introduction of the radical ideology.
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Aboderin, Olutoyosi Abigail. "More Than a Hashtag: An Examination of the #BlackGirlMagic Phenomenon." Master's thesis, Temple University Libraries, 2019. http://cdm16002.contentdm.oclc.org/cdm/ref/collection/p245801coll10/id/592065.
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African American StudiesM.L.A.
Cashawn Thompson, who is credited for coining the phrase “Black girls are magic” which was later shortened to Black Girl Magic, says in an interview with the Los Angeles Times that “at its core, the purpose of this movement is to create a platform where women of color can stand together against “the stereotyping, colorism, misogynoir and racism that is often their lived experience.” Julee Wilson, Fashion Senior Editor at Essence Magazine, reflects Thompson in her article written for HuffPost saying, “Black Girl Magic is a term used to illustrate the universal awesomeness of black women. It’s about celebrating anything we deem particularly dope, inspiring, or mind-blowing about ourselves.” (Wilson, 2016) Nielsen Media Research similarly defines #BlackGirlMagic as “a cross-platform gathering of empowered Black women who uplift each other and shine a light on the impressive accomplishments of Black women throughout the world, a hashtag which uncovers and addresses the daily racism that so
Temple University--Theses
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Javed, Ali. "A Hybrid Approach to Semantic Hashtag Clustering in Social Media." ScholarWorks @ UVM, 2016. http://scholarworks.uvm.edu/graddis/623.
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The uncontrolled usage of hashtags in social media makes them vary a lot in the quality of semantics and the frequency of usage. Such variations pose a challenge to the current approaches which capitalize on either the lexical semantics of a hashtag by using metadata or the contextual semantics of a hashtag by using the texts associated with a hashtag. This thesis presents a hybrid approach to clustering hashtags based on their semantics, designed in two phases. The first phase is a sense-level metadata-based semantic clustering algorithm that has the ability to differentiate among distinct senses of a hashtag as opposed to the hashtag word itself. The gold standard test demonstrates that sense-level clusters are significantly more accurate than word-level clusters. The second phase is a hybrid semantic clustering algorithm using a consensus clustering approach which finds the consensus between metadata-based sense-level semantic clusters and text-based semantic clusters. The gold standard test shows that the hybrid algorithm outperforms both the text-based algorithm and the metadata-based algorithm for a majority of ground truths tested and that it never underperforms both baseline algorithms. In addition, a larger-scale performance study, conducted with a focus on disagreements in cluster assignments between algorithms, shows that the hybrid algorithm makes the correct cluster assignment in a majority of disagreement cases.
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Greta, Bühring. "#DeleteFacebook and Hashtag Activism in a Perspective of Critical Discourse Analysis." Thesis, Malmö universitet, Fakulteten för kultur och samhälle (KS), 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-43818.
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This thesis aims to conduct an in-depth study of the activism surrounding the #DeleteFacebook hashtag by applying Critical Discourse Analysis. By theorizing framing, digital colonialism, power relations, and antagonism, this thesis examines the qualitative analysis of 1.987 Tweets posted on Twitter between 20 February and 4 March 2021. This study identifies the key thematic content of these Tweets and then conducts an in-depth critical analysis. These questions will be addressed in the research: “What are the principle discourse typologies and their intertextual interpretation of hashtag activism #DeleteFacebook?”, “What were the key themes that emerged during the #DeleteFacebook hashtag movement?” and “How can we interpret the online engagement with #DeleteFacebook as hashtag activism?”. This thesis presents an analysis of #DeleteFacebook related Tweets through coding and then reveals an intertextual analysis of it, including the social context. Also, this study provides a thorough review of the related literature concerning the costs of connection, social movements, hashtag activism, and collective identity. Finally, it concludes with a discussion reflecting on the role of digital colonialism and the power of Facebook.
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Hoffmann, Julia Vanessa. "#MeToo in Germany: The Hashtag Campaign in the Issue-Attention Cycle." Thesis, Malmö universitet, Fakulteten för kultur och samhälle (KS), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-22374.
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This thesis aims to interrogate how “issue-attention cycle” theory corresponds to online debates that address the issue of sexism, specifically the hashtag campaign #MeToo, in German online media. The issue-attention dynamics of #MeToo on Twitter are analyzed in order to understand the relationship between mainstream media and hashtag activism in Germany, and it is demonstrated what the #MeToo coverage can tell about issue-attention theory on the one hand, and how the theory can help to understand #MeToo on the other hand. To this end, the results of a content analysis of Twitter posts with #MeToo by four major German newspapers, representative of the German online media landscape, were compared to previous hashtag campaigns in Germany that addressed the same topic. In addition, five media experts as well as academics were interviewed, and their insights used to identify the issue-attention dynamics of #MeToo. Anthony Downs’ (1972) “issue-attention cycle” theory is then applied to the hashtag. The results show that so far there have been many ups and downs of attention in the lifecycle of #MeToo, but public attention has not ended. The research also finds that hashtags emanating from the United States, and especially from individuals related to the American entertainment industry, receive far more attention than corresponding hashtags originating in Germany, even though they address the same topic. Finally, and perhaps most significantly, the deployment of the issue-attention cycle showed that a modified model is necessary to address the fast-changing attention dynamics of hashtags on Twitter. Instead of a cycle, attention can be better demonstrated through waves. Adding the variables “new events” and the hashtag as a connector of events and issues to the model helps to better understand current media structures and their attention dynamics, which are strongly influenced by social media.
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Nelaturu, Keerthi. "Content Management and Hashtag Recommendation in a P2P Social Networking Application." Thesis, Université d'Ottawa / University of Ottawa, 2015. http://hdl.handle.net/10393/32501.
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In this thesis focus is on developing an online social network application with a Peer-to-Peer infrastructure motivated by BestPeer++ architecture and BATON overlay structure. BestPeer++ is a data processing platform which enables data sharing between enterprise systems. BATON is an open-sourced project which implements a peer-to-peer with a topology of a balanced tree.
We designed and developed the components for users to manage their accounts, maintain friend relationships, and publish their contents with privacy control and newsfeed, notification requests in this social network- ing application.
We also developed a Hashtag Recommendation system for this social net- working application. A user may invoke a recommendation procedure while writing a content. After being invoked, the recommendation pro- cedure returns a list of candidate hashtags, and the user may select one hashtag from the list and embed it into the content. The proposed ap- proach uses Latent Dirichlet Allocation (LDA) topic model to derive the latent or hidden topics of different content. LDA topic model is a well developed data mining algorithm and generally effective in analyzing text documents with different lengths. The topic model is further used to identify the candidate hashtags that are associated with the texts in the published content through their association with the derived hidden top- ics.
We considered different methods of recommendation approach for the pro- cedure to select candidate hashtags from different content. Some methods consider the hashtags contained in the contents of the whole social net- work or of the user self. These are content-based recommendation tech- niques which matching user’s own profile with the profiles of items.. Some methods consider the hashtags contained in contents of the friends or of the similar users. These are collaborative filtering based recommendation
techniques which considers the profiles of other users in the system. At the end of the recommendation procedure, the candidate hashtags are or- dered by their probabilities of appearance in the content and returned to the user.
We also conducted experiments to evaluate the effectiveness of the hashtag recommendation approach. These experiments were fed with the tweets published in Twitter. The hit-rate of recommendation is measured in these experiments. Hit-rate is the percentage of the selected or relevant hashtags contained in candidate hashtags. Our experiment results show that the hit-rate above 50% is observed when we use a method of recommendation approach independently. Also, for the case that both similar user and user preferences are considered at the same time, the hit-rate improved to 87% and 92% for top-5 and top-10 candidate recommendations respectively.
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Hellmark, Helena. "[HASHTAG] Värdegrund : En narratologisk studie över hur värdegrundsdilemman gestaltas i två ungdomsromaner." Thesis, Södertörns högskola, Lärarutbildningen, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-38310.
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The aim of this study is to examine how the basic values dilemma is narratively embodied in the youth novels # Seriöstdeträckernu (Long, 2017) and Hungerspelen (Collins, 2008). The research questions of the study are: • How is the narratology presented, based on how, plot, time, narrator, characters are presented? And which themes and motifs concern the novels? • What similarities and differences can be detected between the selected novels in question of narration, themes and motifs? This study have been conducted with a literature analysis, where aspects such as the novels' plot, temporality, narrative, themes, motifs and characters have been analyzed. The analysis shows that by constructing the novels' plot based on the classic dramaturgical curve, the readers´ interest in the fable is increased. The themes and motifs of the novels concern subjects such as human rights and equality, which correlates to the core values within the Swedish school. Intimacy and identification between the reader and the main characters is created by the use of internal focalization and a self-narrative perspective. This invites the reader to reflect on the dilemmas the characters encounter and how they might possibly think of acting in similar situations.
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Silva, Raquel Souza da. "Twitter e ciberativismo: o movimento social da hashtag #ForaMicarla em Natal-RN." Universidade Federal do Rio Grande do Norte, 2012. http://repositorio.ufrn.br:8080/jspui/handle/123456789/12273.
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Previous issue date: 2012-04-27Coordena??o de Aperfei?oamento de Pessoal de N?vel Superior
The spatial and temporal fluidity conditioned by the technologies of social interaction online have been allowing that collective actions of protest and activism arise every day in cyberspace - the cyber-activism. If before these actions were located in geographical boundaries, today's demands and mobilizations extrapolate the location, connect to the global, and at the same time, return to the regional through digital virtuality. Within this context of the relationship between digital technology and global flow of sociability, emerges in October 2010 the social movement of the hashtag "#ForaMicarla", which means the dissatisfaction of cibernauts from Natal of Twitter with the current management of the municipality of Natal-RN, Micarla de Sousa (Green Party). We can find in the center of this movement and others who appeared in the world at the same time a technological condition of Twitter, with the hashtag "#". Given this scenario, this research seeks to analyze how the relationship of the agents of movement hashtag "ForaMicarla", based on the principle that it was formed in the Twitter network and is maintained on the platform on a daily basis, it can create a new kind of political culture. Thus, this study discusses theoretically the importance of Twitter and movements that emerge on the platform and through it to understand the social and political demands of the contemporary world and this public sphere, which now seems to include cyberspace
A fluidez espacial e temporal condicionada pelas tecnologias online de intera??o social vem possibilitando que a??es coletivas de protesto e ativismo surjam a cada dia no ciberespa?o o ciberativismo. Se antes essas a??es estavam localizadas em fronteiras geogr?ficas, hoje as reivindica??es e mobiliza??es extrapolam o local, conectam-se ao global e, ao mesmo tempo, retornam ao regional por meio da virtualidade digital. Dentro desse contexto da rela??o entre tecnologia digital e fluxo de sociabilidade global, surge em outubro de 2010 o movimento social da hashtag #ForaMicarla , que significa a insatisfa??o dos cibernautas natalenses do Twitter com a atual gest?o da prefeitura da cidade de Natal RN, Micarla de Sousa (Partido Verde). Podemos encontrar no centro desse movimento e de outros que surgiram no mundo na mesma ?poca uma condi??o tecnol?gica do Twitter, a hashtag # ? o s?mbolo # seguido de uma palavra ou frase. ? usada pelos cibernautas como forma de marcar assuntos na plataforma. Partindo desse cen?rio, esta pesquisa busca analisar como a rela??o dos agentes do movimento da hashtag #ForaMicarla , tendo como princ?pio que ele foi formado em rede no Twitter e ? mantido na plataforma de forma cotidiana, pode criar um novo tipo de cultura pol?tica. Assim, esta pesquisa problematiza teoricamente a import?ncia do Twitter e dos movimentos que emergem na plataforma e atrav?s dela para compreender as reivindica??es sociais e pol?ticas do mundo contempor?neo e dessa esfera p?blica, que agora parece incluir o ciberespa?o
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Hamed, Ahmed A. "An Exploratory Analysis of Twitter Keyword-Hashtag Networks and Knowledge Discovery Applications." ScholarWorks @ UVM, 2014. http://scholarworks.uvm.edu/graddis/325.
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The emergence of social media has impacted the way people think, communicate, behave, learn, and conduct research. In recent years, a large number of studies have analyzed and modeled this social phenomena. Driven by commercial and social interests, social media has become an attractive subject for researchers. Accordingly, new models, algorithms, and applications to address specific domains and solve distinct problems have erupted. In this thesis, we propose a novel network model and a path mining algorithm called HashnetMiner to discover implicit knowledge that is not easily exposed using other network models. Our experiments using HashnetMiner have demonstrated anecdotal evidence of drug-drug interactions when applied to a drug reaction context.
The proposed research comprises three parts built upon the common theme of utilizing hashtags in tweets.
1 Digital Recruitment on Twitter. We build an expert system shell for two different studies: (1) a nicotine patch study where the system reads streams of tweets in real time and decides whether to recruit the senders to participate in the study, and (2) an environmental health study where the system identifies individuals who can participate in a survey using Twitter.
2 Does Social Media Big Data Make the World Smaller? This work provides an exploratory analysis of large-scale keyword-hashtag networks (K-H) generated from Twitter. We use two different measures, (1) the number of vertices that connect any two keywords, and (2) the eccentricity of keyword vertices, a well-known centrality and shortest path measure. Our analysis shows that K-H networks conform to the phenomenon of the shrinking world and expose hidden paths among concepts.
3 We pose the following biomedical web science question: Can patterns identified in Twitter hashtags provide clinicians with a powerful tool to extrapolate a new medical therapies and/or drugs? We present a systematic network mining method HashnetMiner, that operates on networks of medical concepts and hashtags. To the best of our knowledge, this is the first effort to present Biomedical Web Science models and algorithms that address such a question by means of data mining and knowledge discovery using hashtag-based networks.
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Rümmelein, Nadia. "Writing, Reading and Reproducing #MeToo Accounts : An Institutional Ethnography Approach to Researching the Feminist Hashtag." Thesis, Linköpings universitet, Tema Genus, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-148889.
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On 15 October 2017 actress Alyssa Milano posted the following on her Twitter account: “If you’ve been sexually harassed or assaulted write ‘me too’ as a reply to this tweet”. After Milano’s tweet, the hashtag #MeToo is said to have gone viral overnight. Suddenly, the stories of survivors and victims of sexual harassment, sexual assault and/or sexual abuse seemed to be everywhere— although, it may be argued, that they have always been the lived reality for many of us. Activists and those who research feminist hashtags like #MeToo tend to view the hashtag as a personalized tool for storytelling that enables survivors and victims to re-claim agency over the production of their own stories. This thesis deals with how survivors/victims of sexual harassment, sexual assault and/or sexual abuse tell their stories and reproduce their experiences in the context of #MeToo movement. Through an analysis within the framework of institutional ethnography, the process of constructing a #MeToo account will be recovered. The analysis focuses on investigating what informs and shapes the way in which survivors/victims tell their story and how their #MeToo accounts interact with the reader. It will be argued that institutional processes of handling cases of sexual violence significantly influence the way survivors and victims share their experiences in the context of the movement. It will be suggested that being critical and mindful of the institutional processes that affect the way survivors and victims share their experiences, means to disrupt the oppression and the violence that criminal justice systems and retributive models of justice perpetrate. As it is then that we can open up to more transformative, sustainable approaches to justice and survivor/victim support. The project contributes to the current body of feminist hashtag activism scholarship with an institutional ethnography perspective.
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Cederquist, Linnéa. "Hashtag #förskola : en studie om användandet av sociala medier för föräldrasamverkan inom förskolan." Thesis, Södertörns högskola, Institutionen för kultur och lärande, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-20930.
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The purpose with this examination is to interpret and analyze interviews with a few chosen teachers and parents to find out what they think about using Instagram in preschool. My purpose of my study is also to see how preschools can improve parental interaction by using social media in their daily occupation.My questions for this study are: How can you use social media in preschool and what is the purpose with this? What does a few teachers thinking about using Instagram in preschool? What does a few parents thinking about using Instagram in preschool? Could it be any problems with the using of Instagram in preschool? What kind of material is published on a few chosen preschools Instagram account? To get answers to my questions, I have made qualitative interviews with three teachers and three parents. As a complement to my interviews, I have made an observation and description what preschools publish on their Instagram account. I have featured some research about parental interaction and the meaning of that. I have also presented some literature about social media. The result of my study shows that my informants are very positive to use Instagram as a parental connection in preschool. The teachers think it’s an easy implement to share daily activities with the parents and the parents think they get to know better what their children are doing at daily basis.
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Toyer, Zaib. "A hashtag analysis of racial discourses within #ColouredExcellence: Case of Wayde van Niekerk." University of the Western Cape, 2019. http://hdl.handle.net/11394/6924.
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Magister Artium - MAThe research study takes into account the apartheid legacy of racial hierarchization and ‘separate development’ (cf Raynard, 2012) which penetrated all aspects of social life. Particularly, it is the sporting domain and the categorization of race and identity which is investigated. In this regard, it is the re-entry of South African athletes of colour at the Olympic Games which are of keen interest. At the 2016 Rio Olympics South African Wayde Van Niekerk (WVN) became a household name when he broke the world record in the 400 meter men’s division. His win however, was represented in different ways online and it is through investigating trending hashtags on Facebook & Twitter that new and well-worn discourses of identity emerge. A critical analysis of the online representations of WVN is undertaken so as to speak to normalized discourses of race within a South African context. A particularly contentious and provocative hashtag i.e. #ColouredExcellence is investigated in its ability to speak to an online debate on race and identity which took hold at the time of his win. This study therefore investigates the online representations which locate WVN within an arguably racially divided post-apartheid setting where vestiges of apartheid are still present. By drawing on Ahmed’s (2004) work on ‘affective economy’ this study investigates how emotions emerge online in the form of memes, Twitter hashtags and Facebook posts, and which indexes larger discourses on race and identity. The main aims of this research is to: a). investigate normalized discourses of race online, and their relation to the on-going issues of race and identity in a post- apartheid South Africa and b) To examine the emotions emergent in varying representations of WVN online.
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Araujo, Christiane Tegethoff Motta de. "As funções sociais e discursivas da #hashtag em seus diversos contextos de uso." reponame:Repositório Institucional da UnB, 2017. http://repositorio.unb.br/handle/10482/32216.
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Esta pesquisa tem como propósitos investigar o sinal gráfico # sob uma perspectiva linguística e social, elucidar os contextos de uso do símbolo e refletir sobre as suas funções sociais e discursivas. Ademais, o estudo procura compreender os motivos pelos quais os usuários utilizam a hashtag para compor mensagens. O corpus é formado por dezoito textos coletados aleatoriamente e extraídos do ambiente virtual e real. O referencial teórico teve como base a Análise de Discurso Crítica (ADC) de Fairclough (2001 e 2003), Chouliaraki e Fairclough (1999) e van Dijk (2011). A metodologia é qualitativa e apoiada em Bauer e Gaskell (2015). As categorias analíticas seguem a literatura da ADC, complementada pela Pragmática (AMENGAUD, 2006; WILSON, 2008; VOGT, 1980), pela Linguística Funcional Centrada no Uso (CEZÁRIO, 2013; MARTELLOTA, 2011; NEVES, 2013) e pelos estudos sobre ideologia de Thompson (1995). Os resultados revelaram que a hashtag é um recurso semiótico que pode ser selecionado de acordo com a conveniência do usuário em cada situação comunicativa. O recurso # pode desempenhar vários papéis no discurso. Mais especificamente, o símbolo hashtag: confere intensidade ao conteúdo semântico do texto, acrescenta contexto à mensagem, promove ambient affiliation, constrói as identidades dos indivíduos, sugere adesão à mobilização social, transforma ato ilocutório em ato perlocutório, dissimula estratégias de marketing, e, por fim, serve à sociedade hegemônica por meio da manipulação de informação. O uso da hashtag em textos indicia as mudanças pelas quais a sociedade tem passado no âmbito da comunicação e representa a aceitação e difusão de novas práticas sociais e discursivas contemporâneas.
This research aims to investigate the graphic sign # under a linguistic and social perspective, to clarify the symbol’s utilization contexts, and to reflect on its social and discursive functions. Moreover, the study tries to understands the reasons why users choose hashtag to create messages. The corpus comprises eighteen randomly collected texts from virtual and real environments. The theoretical framework is based on Critical Discourse Analysis (CDA) as in Fairclough (2001 and 2003), Chouliaraki and Fairclough (1999), and van Dijk (2011). The methodology is qualitative and supported by Bauer and Gaskell (2015). The analytic categories follow the CDA literature, complemented by Pragmatics (AMENGAUD, 2006; WILSON, 2008; VOGT, 1980), Usage-Based Linguistics (CEZÁRIO, 2013; MARTELLOTA, 2011; NEVES, 2013) and the studies on ideology by Thompson (1995). Results show that the hashtag is a semiotic resource that can be chosen according to the user convenience in each communicative situation. The resource # may perform multiple roles in discourse. In particular, the hashtag symbol: intensifies the semantic content of the text, adds context to the message, promotes ambient affiliation, builds user identities, suggests that other people join social mobilization, changes illocutionary acts into perlocutionary acts, dissimulates marketing strategies, and finally, it serves the hegemonic society by manipulating information. The use of hashtag in texts is an evidence of the societal changes in communication and represents the acceptance and diffusion of new contemporary social and discursive practices.
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Lindström, Hedda, Mélanie Chantal Kääriä, and Felicia Konradsson. "#instagramvsreality: Når kroppspositivismen fram till kvinnor genom den visuella kommunikationen?" Thesis, Mittuniversitetet, Institutionen för design, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:miun:diva-40930.
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Instagram är en social medieplattform som är populär i dagens samhälle. Det är en plattform som påverkar många människor på olika sätt. Ett sätt är att skildra en "ideal kroppsbild" eftersom instagramanvändare försöker skildra sig själva på bästa möjliga sätt. Detta resulterar i höga standarder som de flesta inte kan uppfylla. Som ett motstånd mot detta skapades hashtaggen "Instagramvsreality". Hashtaggen skapades för att visa verkligheten bakom några av Instagram-inläggen som ibland är redigerade eller inte visar hela bilden. I den här studien undersökte vi om meddelandet bakom Instagram-inlägget med hashtaggen Instagramvsreality och Instavsreality kom fram genom den visuella kommunikationen och hur det påverkade respondenterna.Instagram is a social media platform that is becoming a big part of today's society. It is a platform that affects a lot of people in different ways. Research shows that one way is by portraying an “ideal body image” since Instagram users try to portray themself in the best manner possible. This results in high standards that most people cannot fulfill. As resistance to this, a body positivity movement came to life and with this the hashtag “Instagramvsreality”. The hashtag was created to show the reality behind some of the Instagram posts which are at times edited or do not show the whole picture. In this study, we investigated if the message behind the Instagram post with the hashtag Instagramvsreality and Instavsreality was understood through the visual communication and how it affected the respondents. The results show that most of the responders understand both the message with the message behind the Instagram posts and the bigger message behind the hashtag. While they are not affected by the hashtags encouraging message.
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Persson, Per-Oskar, and Sofia Petersson. "Hashtag hälsa : Synliggörande av vilka hälsobudskap som uttrycks och konstrueras av ungdomar på Instagram." Thesis, Högskolan i Halmstad, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-31770.
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Instagram is a phone application that people use to share photos and movies. Instagram is one of the two most popular social medias in the age group 16-25 after Facebook. This essay is a netnographic study that has looked at the affordances offerd on Instagram in images where users are between 16 and 24 years. The study has gathered an archive of material for six days in the spring of 2016. The aim of this paper has been to make this affordances visible by highlighting the sense of what is offerd in health that reveals itselfs, designed and obtained by young people on Instagram. Images were analyzed using image analysis and after that analysed in a text analysis inspired by discourse analysis. The result has been linked to previous research, parts of health theoretical concepts as well as socio-cultural perspective and communities of practice. The conclusion of the study is that health is offered by the young people only as a positive extreme. The affordeces that are given are largely represented individually. The studie has seen that you should exercise, eat right and be happy according to the discourse. There is an unspoken learning process about what is appropriate or not during the hashtag health. With that created collective beliefs are made and an adaptation.Instagram är en telefonapplikation som människor använder för att dela med sig av fotografier och filmer. Instagram är ett av det två populäraste sociala medierna i åldersgruppen 16 till 25 efter Facebook. Det är en netnografisk studie som tittat på meningserbjudandet på Instagram från bilder där användarna är mellan 16 och 24 år. Studien har samlat på sig ett arkivmaterial under sex dagar våren 2016. Syftet har varit att synliggöra vilka meningserbjudande av hälsa som uppenbarar sig, konstrueras och erhålls av ungdomar på Instagram. Bilderna har analyserats med bildanalys och sedan textanalys inspirerad från diskursanalys. Resultatet har sedan kopplats till tidigare forskning, delar av hälsoteoretiska begrepp samt sociokulturellt perspektiv och praktikgemenskaper. Slutsatsen är att hälsa skildras av ungdomarna endast som en positiv ytterlighet. Det är meningserbjudande som till stor del representeras enskilt. Man ska träna, äta rätt och vara glad enligt diskursen. Det är en outtalad lärprocess om vad som är passande eller inte under hashtaggen hälsa. Med det skapas kollektiva föreställningar och en anpassning.
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Andersson, Miranda. "#MeToo: A case study of #sistabriefen." Thesis, Uppsala universitet, Institutionen för informatik och media, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-353873.
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As a result of the #MeToo movement in Sweden, #sistabriefen was created to represent the women, non-binaries and trans-persons working within the communications industry. This study analyzes the dynamics and identities of the #sistabriefen group members on their private social media platform. The analysis incorporates The Logic of Connective Action by Bennett and Segerberg (2012), and two complementary Social Identity Perspectives; Social Identity Theory and Self-Categorization Theory (Hogg & Terry, 2001; Hogg & Reid, 2006). The study consisted of 23 interview participants, and a qualitative content analysis over the course of five months. This research assesses how members are motivated to participate in the #sistabriefen group, how they identify themselves within the group, and how the group features affect members’ involvement. The findings of the research indicated that digital social movements have the potential to effectively mobilize social change.
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Rodrigues, Rita Abreu. "Femvertising : empowering women through the hashtag? A comparative analysis of consumers' reaction to feminist advertising on twitter." Master's thesis, Instituto Superior de Economia e Gestão, 2016. http://hdl.handle.net/10400.5/12754.
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Mestrado em MarketingFemvertising ou commodity feminism é uma estratégia de marketing utilizada por marcas com o objetivo de inspirar e capacitar mulheres através de mensagens favoráveis às mesmas ao mesmo tempo que promovem os seus produtos e geram um maior compromisso com a marca. Esta crescente tendência alicerça-se na utilização das redes sociais e de uma ferramenta em particular, o hashtag, criando novos movimentos de empowerment através da criação específica de espaços online nos quais os consumidores estabelecem ligações pessoais e emocionais com as marcas e outros consumidores. Esta dissertação propõe um estudo crítico das técnicas e mensagens utilizadas no femvertising através de um estudo comparativo de duas campanhas publicitárias assim como de uma analise de conteúdo à receção e resposta dos consumidores às mesmas. Juntando pesquisa teórica sobre os conceitos de esfera pública, redes sociais, ativismo de hashtag, feminismo e empowerment, os resultados da pesquisa sugerem que os consumidores demonstram atitudes positivas em relação ao tipo de mensagem promovida nestas campanhas assim como em relação às marcas que utilizam o seu estatuto e poder para abordar questões fazendo com que os consumidores se sintam ouvidos e capacitados. Os resultados revelam, também, que a construção destas campanhas tem um impacto na forma como são recebidas pelos consumidores, na forma como se relacionam com estas e nas conversas geradas em torno das campanhas através do uso do hashtag.
Femvertising or commodity feminism is a marketing strategy used by brands by means of which they seek to inspire and empower women through pro-female messages at the same time as they promote their products and generate greater brand engagement. This evolving trend in advertising build upon the use of social media and a particular tool, the hashtag, creates new movements of empowerment through the creation of specific online spaces in which consumers establish personal and emotional connections with brands and other consumers. This thesis proposes a critical study of the techniques and messages in femvertising through a comparative study of two ad-campaigns as well as a content analysis of consumers? response to the same. Joining theoretical research on the concepts of public sphere, social media, hashtag activism, feminism and empowerment, results of this study suggest that consumers have positive attitudes towards the messages promoted in these types of ad-campaigns as well as towards the brands that use their power to address social issues as consumers feel empowered and heard. Results also show that the way these campaigns are constructed have an impact in the way they are perceived by consumers, the way they relate to it and the conversations sparked around these campaigns through the use of the hashtag.
N/A
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Němec, Tomáš. "Marketingová strategie společnosti 3M v sociálních médiích." Master's thesis, Vysoká škola ekonomická v Praze, 2016. http://www.nusl.cz/ntk/nusl-261775.
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Diploma thesis focus on social media as a phenomenon of modern times and their use in a marketing. I will introduce four most frequently used social media - Facebook, Instagram, Twitter and YouTube as well as an outline the possibility of their use in marketing. Marketing strategy in social media I decided to introduce through a concrete example - an international company 3M. This company I chose mainly because it operates in the market of industrial products, where online marketing is not as much used and also because it cooperates with University of Economics. After introducing the basic marketing theories and explanations of basic terms I will analyze an existing 3M marketing strategy in social media and on the basis of the analysis and obtained data I will suggest my own possible marketing strategy for the company 3M, which connects all the aforementioned social media.
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Fröberg, Klara. "From a hashtag to a movement : From MeToo to being rightless in 2020's Sweden." Thesis, Uppsala universitet, Institutionen för kulturantropologi och etnologi, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-447526.
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This thesis investigates the continuance of the MeToo movement in the Swedish context via the digitalplatform Instagram, collective action and feminist organizations that are engaged to end sexual violence.It illuminates how the sisterhood impacted by the practice of challenging the rape script a conceptused to describe the discourse on how sexual violence should be like, and how victim-survivors should behave, how the engagement is made among the activists that engage to challenge the rape script and lastly, how since the MeToo movement started a discourse of rightlessness have been exposed through the sharing of experiences that the MeToo movement initiated. The ethnographic study is based on participant observation of feminist actions in real life and on Instagram as well as interviews with 13 activists from feminist organizations and with background as organisers of collective actions. It is found that the MeToo movement in Sweden is commonly practiced through an engagement in Feminist organizations that serve to keep the movement alive through continuous work to keep sexual violence on the agenda by keeping it visible, and that the engagement is driven by an experience of anger towards the societal discourse that sets the discourse on rape which affects the possibility to be recognized by the legal system. The thesis will overall suggest that there is a sisterhood built on a collective identity, and that the shared identity and oppression between non-men with an aspiration to support one another in the experience of oppression as well as organize safety nets for those who are sentenced for defamation as a consequence of speaking out.
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Back, Therese. "Instagram : En plattform för fotografer att marknadsföra sig genom hashtags." Thesis, Södertörns högskola, Institutionen för naturvetenskap, miljö och teknik, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-37954.
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Det nya medielandskapet har medfört att fotografer behöver anpassa sig. Sociala medier har orsakat att pressorganisationerna enklare kan få tillgång till allmänhetens bilder, till följd av det minskar andelen heltidsanställda fotografer. Många fotografer använder Instagram, en populär social applikation som används av 500 miljoner aktiva användare dagligen. Applikationen används av fotografer för att de vill dela med sig av sitt arbete och expandera kontaktnätet, för att det eventuellt bidrar till nya jobb. På Instagram kan hashtags användas för att placera bilder i kategorier, vilket gör det enkelt för användarna att hitta vad de söker. Användningen av hashtags skiljer sig mellan fotografer och övriga användare på två sätt, det första är att fotograferna visade en trend i att specificera hashtags utifrån bildens innehåll, den andra är att de i genomsnitt använder färre hashtags än den övriga användaren. Att övriga användare inte anpassar hashtags utefter bildens innehåll kan göra att hashtagens funktion som kategoriserings-verktyg försämras, vilket för fotografer innebär att möjligheten att marknadsföra sig minskar.The new media landscape has meant that photographers need to adapt. Social media has made it easier for press organizations to access public images, as a result of which the proportion of full-time photographers is reduced. Many photographers use Instagram, a popular social application used by 500 million active users daily. The application is used by photographers because they want to share their work and expand the contact network, so that it may contribute to new jobs. On Instagram, hashtags can be used to place images in categories, which makes it easy for users to find what they are looking for. The use of hashtags differs between photographers and other users in two ways, the first being that the photographers showed a trend in specifying hashtags based on the image content, the other being that they on average use less hashtags than the common user. The fact that other users do not customize the hashtags along the images content may cause the hashtags function as a categorization tool to deteriorate, which for photographers means that the possibility of marketing themselves decreases.
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Eriksdotter, Kristin, and Gustav Vikström. "Tv-twittande : En studie om konsumenters engagemang via sociala medier." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-244266.
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Denna studie syftar till att ge en bild av varför konsumenter väljer att engagera sig i interaktionen genom företags kanaler på sociala medier. Det empiriska underlaget insamlades genom en kvantitativ studie i form av en enkätundersökning samt en kompletterande textanalys av inlägg skrivna på Twitter. Studien undersökte fyra bakomliggande processer till engagemang. Dessa engagemangsprocesser är socialisering, samvärdeskapande, lärande och word-of-mouth. Undersökningarna visar att socialisering och word-of-mouth är de största bakomliggande processerna till konsumenters engagemang i jämförelse med lärande och samvärdeskapande. Enligt den kvantitativa undersökningen har word-of-mouth störst inverkan på engagemang medan resultatet av textanalysen visar socialisering som det största motivet för konsumenters engagemang. Efter utvärdering av de båda undersökningarna och dess resultat dras slutsatsen att konsumenter väljer att engagera sig i interaktionen genom socialisering.
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Berglind, Jonathan, and Mikael Forsmark. "Recommending Hashtags for Tweets Using Textual Similarity and Geographic Data." Thesis, KTH, Skolan för datavetenskap och kommunikation (CSC), 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-208473.
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Twitter is one of today’s largest and most popular social networks. The users of the service generate huge amounts of data each day and rely heavily on the service helping them find interesting tweets in short time. The concept of hashtags aids in this practice but relies on the users choosing to include the correct and commonly used hashtags for the topic of their tweet. Hashtag recommendation has been a target of research before with varying results. This thesis proposes a method taking the location of the users into account when making recommen- dations. The method generated improved results over just using similar tweets as a basis for recommendation. Various factors like the handling of different variations of vocabulary in the tweets, how many tweets the suggestions can be picked from and how the combination of similarity and geographic ranking should function could affect the result. This leads to the conclusion that geographic data can be used to improve hashtag suggestions, but a different approach in handling similarity and alternative combinations of similarity and geographic ranking could cause another result.Twitter är ett av nutidens största och populäraste sociala nätverk. Tjänstens användare producerar stora mängder data varje dag och förväntar sig att tjänsten ska kunna hjälpa dem att hitta intressanta tweets snabbt. Därmed finns konceptet med hashtags, men detta förutsätter att användare väljer att inkludera vanligt förekommande hashtags som på ett korrekt sätt avspeglar innehållet i tweeten. Automatisk rekommendation av hashtags har därmed varit ett populärt forskningsämne de senaste åren, med varierande resultat. Denna studie undersöker en rekommendationsmetod som väger in användarens geografiska position för att rekommendera så passande hashtags som möjligt. Resultaten visar att denna metod generellt rekommenderar mer passande hashtags än metoder som enbart rekommenderar hashtags genom att analysera likhet mellan tweets. Olika faktorer så som hanterandet av olika varianter av vokabulär, hur många tweets som metoden kan föreslå hashtags från samt hur kombinationen av rekommendation baserat på likhet och geografiskt position ska fungera, kan samtidigt påverka resultaten. Detta leder till slutsatsen att geografisk data kan användas för att förbättra hashtagrekommendation, men att ett annorlunda tillvägagångsätt i att hantera likhet och alternativa kombinationer av likhetsrangordning och geografisk rangordning kan leda till ett annorlunda resultat.
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Andersson, Dennis, and Lisa Magnusson. "Den tryckta annonsens förlängda arm : En studie i hur ett utvidgat kommunikationsutrymme skapas genom den tryckta annonsen." Thesis, Linnéuniversitetet, Institutionen för samhällsvetenskaper, SV, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-20217.
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The foundation of our study is five strategically selected printed advertisements which all contains signs that refer to digital medias. Through a quality content analysis, we are studying how advertisers may use a room with extended communication too enlarge the space given in a printed advertisement. The potential in these rooms are proposing a social connection and a flexible interaction by providing content that is not possible to create in a printed advertisement. The form of communication is changing and there is a two-way communication created in an obvious way. The different kinds of roles in the communication process are here partially integrated with each other. The receiver and sender are included in a cyclic model where the message transfers in different directions. This kind of free form of communication may result in an effective diffusion of a positive message. It may also cause the sender to loose control of the message, which may lead to the initial purpose being lost or changed.
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Hålén, Matilda, and Linda Vad-Schütt. "#pappaledig En modern pappa i traditionell skrud : En semiotisk bild- och textanalys med fokus på hur maskuliniteter och femininiteter iscensätts inom gruppen män på Instagram." Thesis, Högskolan i Gävle, Avdelningen för socialt arbete och kriminologi, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-30373.
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Studiens syfte var att öka förståelsen för hur maskuliniteter och femininiteter kan iscensättas inom gruppen män. Detta gjordes under hashtagen pappaledig på det sociala nätverket Instagram. Variationer och mönster undersöktes i relation till könsstereotypa normer. En semiotisk bild- och textanalys användes för att kunna besvara studiens syfte och frågeställningar. Begreppen maskuliniteter och femininiteter användes som en integrerad analysenhet i syfte att frångå könsdikotomi. Studiens huvudresultat visade att majoriteten av männens bilder kunde tolkas maskulina medan texterna uppvisade en mer feminin eller mixad karaktär. I relation till Connells teori om hegemonisk maskulinitet tycks de hegemoniska idealen reproduceras i de hårdare och mindre uttrycksfulla bilderna medan en mjukare och mer emotionell karaktär kunde ses i bildtexterna. Texternas mer omhändertagande prägel kunde relateras till ett modernt faderskap.The aim of the study was to increase understanding of how masculinities and femininities exhibit within a group of men. This was done in the hashtag #pappaledig on the social network Instagram. Variations and patterns were examined in relation to gender stereotyped norms. A semiotic image- and text analysis was used to answer the study's purpose and questions. The terms masculinities and femininities were used as an integrated analysis unit for the purpose of departing from sex dichotomy. The main results of the study showed that the majority of men's images could be interpreted masculine while the texts showed a more feminine or mixed character. In relation to Connell's theory of hegemonic masculinity, the hegemonic ideals appear to be reproduced in the tougher and less expressive images while a softer and more emotional character could be seen in the captions. The more disposal character of the texts could be related to modern paternity.
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Caldas, Aquije Xiomara Ximena, Leo Sara Yasmin Mendoza, and Gonzaga Carla Maria Rivera. "El uso del inglés en la red social Facebook por jóvenes estudiantes de una universidad privada en Lima, Perú." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2018. http://hdl.handle.net/10757/625882.
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Desde el comienzo de nuestra era, las relaciones entre civilizaciones y culturas de diferentes partes del mundo presentaron diversos contactos lingüísticos entre los hablantes de distintos idiomas. Estos generaron una variación en el uso gramatical y, por ende, un nuevo vocabulario entre las lenguas contactadas, siendo el inglés, uno de los más destacados. Hoy en día, el inglés es el idioma con más influencia en el mundo y su uso en el Perú, sea mediante anglicismos o de forma general, es innegable. También es importante mencionar que la propagación del mismo es cada vez mayor gracias al apoyo de la tecnología y al uso de redes sociales. El presente trabajo busca observar el uso del inglés en la red social Facebook por jóvenes estudiantes de 18 a 25 años de una universidad privada de Lima Metropolitana. Este estudio propone ver de manera cualitativa qué tanto los jóvenes universitarios, de este sector en particular, utilizan el inglés en sus publicaciones. Dentro de los resultados se observó los siguientes tipos de uso: spanglish, memes y -en circunstancias generales- el hashtagging, entre otros factores que podrían complementarse con otros estudios, como el posible aprendizaje e integración del idioma inglés en esta u otras redes sociales y el uso de este idioma en otras ramas de investigación.Since the beginning of our era, relations between civilizations and cultures from different parts of the world presented diverse linguistic contacts between speakers of different languages. These generated a variation in the grammatical use and, therefore, a new vocabulary among the contacted languages, being English one of the most outstanding ones. Nowadays, English is the most influential language in the world and its use in Peru, whether through anglicisms or in a general way, is undeniable. It is also important to mention that it is spreading and growing thanks to the support of technology and the use of social networks. The present work aims to observe the use of English in the social network of Facebook by young students from 18 to 25 years of a private university in Metropolitan Lima. This study proposes to see - with a qualitative scope - how young university students (in this particular sector) use English in their posts. The following types of use were observed in the results: Spanglish, memes and -in general circumstances- the hashtag; among other factors that could be complemented with other studies, such as the possible learning and integration of the English language in this or other social networks, and the use of this language in other branches of research.
Tesis
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Lambert, Mark T. "Twitter and Radio News: A Dallas-Fort Worth Case Study." Thesis, University of North Texas, 2016. https://digital.library.unt.edu/ark:/67531/metadc862804/.
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This study of radio news stations adds to the field of Twitter research into broadcasters' use of this social media microblogging platform; previous research has predominantly focused on television. This case study, based on a survey with numerous open-ended questions completed in face-to-face interviews, begins to fill in data on how Twitter is being used in major market radio station newsrooms. Limited in scope, this exploratory study used answers from seven members of two radio newsrooms in trying to find out if there were stated goals for tweets; if separate, unique content was being tweeted or was content tied to the stations' on-air product; how tweets seek to increase station listenership and/or increase station website traffic; what were the most frequently tweeted topics; what hyperlinks were included in tweets for internal or external web content; and were tweets personal and/or opinionated, or kept more professional with just factual material. From a strategic management theory standpoint, there is neither a stated plan nor goals sought with these newsrooms' use of Twitter. Unique tweet content includes sending out photos which add visuals to the pictureless world of radio news and live-tweeting of ongoing news events, while complementary content is promotional to push audience members to on-air or website products. There are no analytics in place to try to determine whether the stations' listenership or web traffic increases based on tweets. Promotional teases of upcoming on-air guest interviews or news content and/or web content are the most frequently tweeted topics. Hashtags rather than hyperlinks are more often included in the stations' tweets. News personnel stay away from expressing opinions, or being too personal in tweets, but remain more objective and professional by sticking to facts which is in step with the traditional role of journalists.
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San, Pedro López Marc de. "The 4G Healing Hashtag Digital Health, the new eHealth model : Comunitats de Pràctica en TIC i Salut mitjançant Twitter." Doctoral thesis, TDX (Tesis Doctorals en Xarxa), 2020. http://hdl.handle.net/10803/668436.
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Una de les xarxes socials amb més potencial per obtenir informació sobre salut i per connectar pacients és Twitter. Aquests pacients s’organitzen de manera informal en Comunitats de Pràctica mitjançant hashtags. Els hashtags (etiquetes) agrupen converses sobre diferents temàtiques i es creen amb el coixinet (#) i un text. Introduint un determinat hashtag al cercador obtenim els tuits (continguts) que parlen de la temàtica concreta. Això permet la cerca d’informació sobre molts tipus de malalties (Classificació Internacional de Malalties) i facilita al pacient i al professional sanitari connectar amb els usuaris que estan parlant de qüestions similars. El Model “The 4G Healing Hashtag” permet visualitzar el potencial terapèutic dels hashtags atès que apoderen el pacient tot promovent l’enfoc salutogènic. Alhora, els avenços en Salut Digital faciliten l’aparició de noves eines d’Intel·ligència Artificial per a l’anàlisi dels hashtags en salut a Twitter com és el cas de Symplur.Una de las redes sociales con más potencial para obtener información sobre salud y para conectar pacientes es Twitter. Estos pacientes se organizan de manera informal en Comunidades de Práctica mediante hashtags. Los hashtags (etiquetas) agrupan conversaciones sobre diferentes temáticas y se crean con la almohadilla (#) y un texto. Introduciendo un determinado hashtag al buscador obtenemos los tuits (contenidos) que hablan de la temática concreta. Esto permite la búsqueda de información sobre muchos tipos de enfermedades (Clasificación Internacional de Enfermedades) y facilita al paciente y al profesional sanitario conectar con los usuarios que están hablando de cuestiones similares. El Modelo "The 4G Healing Hashtag" permite visualizar el potencial terapéutico de los hashtags dado que empoderan el paciente promoviendo el enfoque salutogénico. Asimismo, los avances en Salud Digital facilitan la aparición de nuevas herramientas de Inteligencia Artificial para el análisis de los hashtags en salud en Twitter como es el caso de Symplur.
One of the social networks with the most potential to obtain health information and to connect patients is Twitter. These patients are organized informally in Communities of Practice through hashtags. Hashtags group conversations on different topics and are created with the symbol (#) and a text. Introducing a specific hashtag to the search engine we obtain the tweets (contents) that speak of the specific theme. This allows the search for information on many types of diseases (International Classification of Diseases) and makes it easier for the patient and the healthcare professional to connect with users who are talking about similar issues. The Model "The 4G Healing Hashtag" allows to visualize the therapeutic potential of hashtags since they empower the patient by promoting the salutogenic approach. Likewise, advances in Digital Health facilitate the emergence of new Artificial Intelligence tools for the analysis of health hashtags on Twitter, such as Symplur.
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Holm, Johanna. "Hashtag: Sociala medier i etikundervisningen : En empirisk studie om hur sociala medier kan bidra till ett undervisningsinnehåll i etikundervisningen." Thesis, Högskolan Dalarna, Pedagogiskt arbete, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:du-26764.
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Skolans etikundervisning ska ge eleverna förutsättningar att utveckla ett etiskt förhållningssätt genom att bland annat diskutera moraliska frågor och etiska teorier. Vad som innehållsmässigt ingår är relativt fritt och läraren har möjlighet att anpassa lektionerna efter vad eleverna anser vara viktigt. Dock är detta något som sällan utvecklas och undervisningen faller inom ramen för redan färdiga koncept. Koncept som känns fråntillvända och uråldriga. Samtidigt växer de sociala medierna fram som ett nytt fenomen där en ny etisk arena tagit fart. Syftet med denna studie har varit att se ifall sociala medier kan bidra till ett undervisningsinnehåll inom etikundervisningen. Detta för att skapa bättre förståelse och en mer vardagsnära undervisning. Syftet har undersökts med hjälp av kvalitativa intervjuer med fokus på elever i mellanstadiet. Resultatet pekar på att eleverna är väldigt ovetandes om vad etik innebär och vad som ingår inom ramen för etikundervisning. Utifrån deras svar verkar en mer värdegrundsbaserad etik föras vilket gör att det finns en avsaknad av den specifikt undervisade etiken. Sociala medier är eleverna väl insatta i och de ser både potential och risker i användandet av det. I diskussion med resultat och forskning framkommer det att sociala medier med fördel skulle kunna användas som en del i etikundervisningen. Dels som en gren för sig, dels som en ingång till en allmänt djupare förståelse och insikt. Diskussion förs ifall etikundervisningen behöver utvecklas och hur sociala medier i så fall är en väg in i denna förändring.SO
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Tidlund, Jonas, and Carl Öhman. "Nonhuman consumers : A study on the role of hashtags in digital value production." Thesis, Uppsala universitet, Sociologiska institutionen, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-254618.
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This thesis focuses on the role of nonhumans in the process of value production on social media platforms. In particular, we investigate the relation between algorithm based sorting mechanisms and human work, here exemplified by the role of a hashtag in social media users’ production of identity. Previous research has shown that social media users produce identity by organising web material into coherent narratives. As suggested by Marxist media scholars (Fuchs, 2014; Bolin, 2011), such organising of material can be perceived as a value generating work process. However, little research has explored how hashtags, and other digital nonhuman actors, are involved in this process. The ambition of this study is therefore to enable a closer understanding of hastags’ relation to value producing organisational work. To do this we have selected a specific case to analyse; the hashtag rockasockorna – a Swedish version of the American hashtag rockthesocks. Our empirical material consists of a quantitative data set, collected with aid of a statistical analysis software (hashtracking.com), as well as two qualitative ethnographic case studies on the two statistically most influential users. To analyse the material we use a methodological approach based on Bruno Latour’s (2005) Actor Network Theory. Primarily, the approach is inspired by Latour’s concept of the circulating reference (1999), meaning that relations described in the qualitative material are gradually reduced into a generalised model. The model suggests that the hashtag takes a position of what we refer to as a “quasi consumer”, an imitator of human organisational work. In the paper’s final section the results are brought into dialogue with contemporary Marxist value theory. We argue that existing literature tends to neglect the aspect of nonhumans as consumers, and thus further research should investigate the implications of nonhuman consumption.
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Wiandt, Lotta, and Pernilla Bredberg. "Säger en bild mer än tusen ord? : -En turismvetenskaplig studie om maktfördelning genom nya marknadsföringskanaler." Thesis, Karlstads universitet, Handelshögskolan (from 2013), 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-85656.
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I denna studie har kommunala destination management organization (DMOs) kring Vänern studerats och specifikt hur de implementerar sociala medier i deras marknadsföring. Vi har haft som syfte att studera hur användandet av sociala medier som marknadsföringskanal kan medföra en maktförflyttning och i förlängningen påverka en plats varumärke. Vi har även varit intresserade av att studera hur samskapande av budskap på sociala medier kan bidra till en maktfördelning för att öka platsens synlighet och konkurrenskraft. Studien tar upp begrepp som user generated content (UGC), hashtags och storytelling vilka är verktyg kopplade till maktförflyttningen av marknadsföringen av en plats.Studiens grundar sig i en kvalitativ enkät utförd med respondenter från kommunala turistorganisationer samt visuell observation av respondenternas sociala medier. Datainsamlingen har genererat information om hur kommunerna arbetar med sociala medier som marknadsföringskanal samt hur de använder tillgängliga verktyg på sociala plattformar. Vi har i vår analys tagit hjälp av ett modell som bygger på fyra begrepp kopplat till sociala medier som vi valt att anpassa till vår studie efter vår teoretiska ramverk. Bland annat skapar modellen ett ramverk för DMOs som en hjälp att stärka sitt varumärke. Ramverket består av Varumärke, Rörlighet, Samskapande samt Storytelling och bidrar med kunskap om hur kommuner kan använda det innehåll som användarna av sociala medier skapar och delar med sig av. Resultatet av vår studie visar att kommunerna har kontrollen över sitt varumärke, det har alltså inte skett en maktförflyttning i den bemärkelsen att besökaren har makten över varumärket. Däremot ser vi att samskapande och maktfördelning av kommunens varumärke kan öka konkurrenskraften och är ett underutnyttjat verktyg. Studien visar även att kommunerna är aktiva på sociala medier men vi upplever skillnader i engagemanget och i hur de samskapar med besökaren.In this study destination management organizations (DMO) surrounding Lake Vänern have been studied and specifically how they incorporate social media in their marketing.The aim of the study was to study how the use of social media as a marketing tool can lead to a transfer of power and in prolongation affect a place brand. We have also had an interest in studying how co-creation of messages on social media can lead to a distribution of power to increase a “place” competitiveness and visibility. The study concerns concepts such as user generated content (UGC), hashtags and storytelling which are tools connected to distribution of power and marketing of a “place”.The study is based on a qualitative survey study performed by respondents from destination management organizations within the destinations surrounding Vänern and also a visual observation of the study's respondents' social media. Our collected data has generated knowledge on how destinations are working with social media as a marketing tool and also how they use the accessible tools that social media offer. Our analysis is inspired by a model that is based on four concepts connected to social media that we have chosen to adapt to our theoretical framework. Among other things the model creates a framework for DMO as a help to strengthen their place brand. The framework consists of brand image, mobility, co-creation and storytelling and contributes with knowledge of how destinations can use the content that the users of social media creates and shares. The study shows that the respondent destinations are in control of their brand, there has not been a transfer of power in the meaning that the visitors are in control of the brand image. However, co-creation and distribution of power of the destination brand to strengthen a place's competitiveness is an underutilized tool. The study also shows that respondent destinations are active on social media, however we experience differences in how they co-create with visitors and their commitment in engaging with visitors.
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Cornaz, Natacha. "An analysis of the #AidToo movement on Twitter: What impacts can a hashtag achieve on sexual exploitation and abuse in the aid sector?" Thesis, Malmö universitet, Fakulteten för kultur och samhälle (KS), 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-21819.
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Abuses and sexual misconduct have been present in the aid sector for decades. In 2013, a UN investigation declared sexual exploitation and abuse the most significant risk to UN peacekeeping missions. Nevertheless, the culture of impunity and hypocrisy still prevails in the aid sector. A recent report supports that one in three UN workers has been sexually harassed over the last two years. In the momentum of the #MeToo movement and of timely disclosures of various cases of sexual abuses and harassment in the international aid sector, people soon started to use the hashtag #AidToo on social media to highlight the prevalence of sexual harassment and misconduct within the industry. This study examines the major trends and the findings of an analysis conducted on the use of the hashtag #AidToo on Twitter over a ten-month period. As of the creation of the hashtag at the end of November 2017 and until the end of September 2018, over 13,000 tweets have used #AidToo in their content. Aid workers, journalists, NGOs, as well as news media compose the primary contributors of #AidToo tweets. Although limited to the political sphere and of limited reach, the movement has been sustainable and constant over its first year. Survivors and whistleblowers are the first to acknowledge that #AidToo has created a new safe space for discussion and has incited additional victims to speak up and share their experience. Aid organisations are now under constant scrunity, along with their values, integrity, and funding. However, the online campaign has mainly been a Northern conversation, and one can wonder if the use of the hashtag on Twitter failed to include the Global South and to give a voice to the actual victims of sexual exploitation and abuse. The #AidToo campaign represents a real and welcomed opportunity as a wake-up call for the aid sector, although it is too soon to observe the long-lasting impacts.
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Valenzuela, Anzola Ana María. "A Critical Visual Analysis of the images shared by Colombian female photojournalists under the hashtag #8mfotografascolombia on the March 8th, 2021, feminist mobilization." Thesis, Malmö universitet, Institutionen för konst, kultur och kommunikation (K3), 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-46092.
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The intention of this thesis is to investigate whether there are consistent narrative patterns of images produced by female photojournalists under the Instagram hashtag #8mfotografascolombia in the context of the feminist mobilization of March 8, 2021, that took place in Colombia. I aim to establish if indeed these new communicative strategies in expansion respond to narratives widely used by traditional photojournalism, or if they operate under a different set of dynamics. Under the lens of Representation Theory I want to study how hegemonic depiction and absent stories form photojournalism are configuring counter narratives on social media platforms. On the other hand the perspective of Feminist Media Theory will provide understanding and context about the processes of production, circulation and absent feminine gaze within the media. The subsequent analysis shows that in fact narratives are being configured opposed to the structures of large media organizations in which the female gaze produces not only aesthetically different results, but the photographic process is intrinsically linked to performative actions, the recognition of subjects and away of the logic of spectacle and violence of the big media, but also outside of what the Instagram algorithm privileges.
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Larsson, Oskar. "Appropriating Gaming - A Quantitative Content Analysis and Issue Mapping of the Online Campaign #NotMyBattlefield." Thesis, Malmö universitet, Fakulteten för kultur och samhälle (KS), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-21377.
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This thesis aims to examine how online engagement in the #NotMyBattlefield campaign can be understood as an online harassment campaign and a continuation of the Gamergate controversy. Research has shown that Gamergate was appropriated by external political groups, such as the Alt-Right. The Alt-Right is known to be highly adept in media manipulation, executing deliberate framing strategies as a means to push political agendas and gain influence online (Blodgett, 2020, p. 187; O’Donnell, 2019, p. 10). The group's appropriation of Gamergate and gaming culture is highly indicative of the politicisation of gaming culture. The aim of this research is twofold. First, an overarching content analysis seeks to analyse the rhetoric arguments and thematic patterns found in conjunction with the hashtag #NotMyBattlefield on Twitter. Secondly, this thesis employs an adapted version of Burgess and Matamoros-Fernández (2016) method of issue mapping. The purpose of this mapping is to analyse the campaign’s relationship to prominent actors within online media, as well as to examine the structure and patterns the campaign followed. The combined results of the content analysis and issue mapping reveal how the #NotMyBattlefield can be understood as a continuation of Gamergate, influenced by Alt-Right ideologies. They bare similarities in the way feminism and political correctness are painted out to be instigators of an attack on gaming culture.Furthermore, the results also reveal how such campaigns are primarily reactionary - only showing increased levels of activity in response to external factors and events. At no point in time did the campaign show any indications of self-sustained motivation or engagement. The results of this thesis further signify the politicisation of gaming culture. The influence of external forces, such as the Alt-Right, signifies a need for further research in order to gain a better understanding of how to circumvent and prevent the radicalisation of gaming.
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Mattis, Andersson. "#musik – Musikindustrins användande av hashtags och sociala medier." Thesis, Malmö universitet, Fakulteten för teknik och samhälle (TS), 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-20448.
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Denna studie undersöker hur representanter från musikindustrin använder sig av hashtags, sociala medier och vilka effekter hashtags har samt, vilken effekt de skulle kunna ha på deras arbete. Användningen sätts i förhållande till tio redan definierade funktioner av hashtags.Uppsatsens syfte är att bidra till djupare förståelse hur hashtags används och hur dessa kan användas inom musikindustrin. Genom att förtydliga om detta är ett verktyg som kan användas för att lättare sprida information på social media. Detta genomfördes genom en kvalitativ studie och utförandet av semistrukturerade intervjuer med fem representanter från musikindustrin och två respondenter som arbetar inom andra områden, varav en är har forskat på twitter och hashtags och en jobbar med att stärka användningen av digitala verktyg på ett större företag. Detta har sedan blivit granskat genom en induktiv ansats. Frågeställningen har besvarats genom att resultaten från empirin analyserats utifrån teorin.Studien kom fram till att representanterna från musikindustrin i huvudsakligen använde sociala medier och hashtags för att marknadsföra sig själva och sina band. Men Artist 1 använde hashtags mer än Skivbolag 1. Effekterna hashtags hade var både positiva och negativa. Fördelen var att hashtags kunde rikta deras budskap mer exakt och nackdelen var att personer kan ha en negativ bild av hashtags och på sätt bli kritiska till användningen av dem.This study examines how representatives from the music industry use hashtags, social media and what effects hashtags have, and what effect they could have on their work. The usage is set in relation to ten already defined functions of hashtags.The purpose of the thesis is to contribute to a deeper understanding of how hashtags are used and how these can be used in the music industry. By clarifying whether this is a tool that can be used to more easily disseminate information on social media. This was done through a qualitative study and was conducted by semi-structured interviews with five representatives from the music industry and two respondents as workers in other areas, one of which has been researching twitter and hashtags, and one who is working on strengthening the use of digital tools at a large company. This has since been examined through an inductive approach. The question has been answered by analysing the results of the empirical data based on the theory.The study concluded that the representatives of the music industry mainly used social media and hashtags to market themselves and their bands. But the artist used hashtags more than the record company. The effects of hashtags had been both positive and negative. The advantage was that hashtags were able to target their messages more accurately and the disadvantage was that people could have a negative image of hashtags and thus become critical of their use.
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Kilgore, Whitney Kay. "Design of Informal Online Learning Communities in Education." Thesis, University of North Texas, 2016. https://digital.library.unt.edu/ark:/67531/metadc862820/.
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The U.S. Department of Education, Office of Ed Tech Future Ready program has encouraged the use of open informal learning communities as professional learning opportunities for educators. This study categorizes 46 state Twitter chats by their moderation techniques and design. A purposive sample of Twitter chat designers participated in this phenomenological exploration that demonstrates how the designs of these informal learning spaces are aligned with the designers' pedagogical philosophies. Recommendations for supporting, growing, and sustaining similar learning communities are included.
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Leifermann, Renée. "The Framing of Sexual Harassment in German Online Newspapers: A Critical Discourse Analysis of the Online News Coverage of the Two Biggest German Newspapers on Sexual Harassment in the Light of #MeToo in Late 2017." Thesis, Malmö universitet, Fakulteten för kultur och samhälle (KS), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-21925.
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This thesis looks into the online news representation of the #MeToo movement, started by actress Alyssa Milano in October 2017, in the two biggest German newspapers, Süddeutsche Zeitung and Frankfurter Allgemeine Zeitung between October 2017 and January 2017. The purpose of this study is to examine how the online editorial departments of the two biggest German newspapers frame and represent sexual harassment in the light of #MeToo. Additionally, I want to determine how the news coverage developed from when Harvey Weinstein first was accused of sexual misconduct in October 2017, touching upon the occurrence of the now famous hashtag roughly two weeks later and another three months later when German TV director Dieter Wedel faced similar allegations. To do so, I conducted a Critical Discourse Analysis of 19 online newspaper articles. The analysis is divided into three parts: Text level, discursive practice and social practice. Resulting from the analysis, one can see that sexual harassment in Germany still is not recognised as an issue of gender inequality but rather a matter of individual responsibility and systemic structures in certain industries, especially when German stakeholders are involved.
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Krutiš, Tomáš. "Mikroblog pro týmy." Master's thesis, Vysoké učení technické v Brně. Fakulta informačních technologií, 2013. http://www.nusl.cz/ntk/nusl-235467.
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This master's thesis focuses on the creation of microblogging services for teams. The thesis describes the research and analysis of current microblogging services and finding their strength and weaknesses. Based on the analysis is designed new service which focuses on communication between team members. It is also discussed implementation of the proposed service and on the conclusion are summarized future extensions to improve this service.
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Erlandsson, Elin, and Nora Kristoffersson. "Racism is Not Getting Worse, it's Getting Tweeted. : A study of the impact of non-verbal cues in hashtag activism. Which emojis correlates with #blacklivesmatter and #alllivesmatter?" Thesis, Karlstads universitet, Fakulteten för humaniora och samhällsvetenskap (from 2013), 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-84796.
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Scholars are often studying emojis as pure visual elements or as essential textual parts. Theories in this study bridge these subfields and examine emojis in both fields. This bridging understanding of emojis is applied to hashtag activism in the discursive Black Lives Matter debate to increase the comprehension of the impact of emojis. Emojis can be used in various hashtag activism as reinforcing visual elements that help put a figurative meaning to political movements. Emojis can also be used to change the intonation or meanings in computer-mediated communication and thereby be essential for understanding the textual meaning as a whole. The study is conducted with quantitative content analysis of tweets relating to two, here considered oppositional, hashtags; #blacklivesmatter and #alllivesmatter with the aim of receiving a comprehension of how the support of emojis affect the written statements. The study presents results and a thorough discussion that brings the conclusion of emojis having an immense impact, as both visual and textual support on the tweets written in this political online debate.Forskare studerar ofta emojis som rena visuella element eller som väsentliga textdelar. Teorier i denna studie överbryggar dessa delfält och undersöker emojis inom båda områdena. Denna överbryggande förståelse för emojis tillämpas på hashtag-aktivism i den diskursiva Black Lives Matter-debatten för att öka förståelsen om påverkan av emojis. Emojis kan användas i olika sorters hashtag-aktivism som förstärkande visuella element som hjälper till att sätta en figurativ betydelse på politiska rörelser. Emojis kan också användas för att ändra intonationen eller betydelsen i datormedierad kommunikation och därmed vara avgörande för att förstå den textuella innebörden som helhet. Studien genomförs med kvantitativ innehållsanalys av tweets relaterade till två, här betraktade som oppositionella hashtags; #blacklivesmatter och #alllivesmatter i syfte att få en förståelse för hur emojis påverkar de skriftliga yttrandena. Studien presenterar resultat och en grundlig diskussion som drar slutsatsen att emojis har en enorm påverkan, både som ett visuellt och textuellt stöd på tweets skrivna i denna politiska online-debatt.
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Alkowatly, Lina. "“No Honor in Honor Killings” Critical Discourse Analysis of the responses in social media to ‘Honor’ related killings events via Hashtag activism in the Arab-speaking region." Thesis, Malmö universitet, Fakulteten för kultur och samhälle (KS), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-21398.
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The patriarchal societies in the MENA region have their entire social framework around the protection and regulation of female sexuality. The woman’s male relatives have to make sure that her honor is under their control and fulfills the patriarchal family demands. Women’s failure to stick to the code of honor may result in aggressive reactions that may mount to honor killings and this had happened in 2019 to Israa Gharyeb. The murder of the 21-year-old girl sent a shockwave of protests not just in the Palestinian society where the crime had happened but also across the Arab region. Activists on social media and the streets are sending a clear and strong message that murdering women will not be hidden anymore. Accordingly, this thesis sheds the light on the Twitter hashtag # كلنا_اسراء_غریب (we are all Israa) to reflect on the participants’ responses to both crime event and the traditional discourse on “Honor killings.” Theoretically, the paper offers a rereading of the theory of critical discourse analyses on the notions of ideology, power, and dominance. Empirically, this paper will analyze 460 tweets by conducting critical discourse analysis and qualitative content analysis.
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Jesus, Marcus Mendon?a Gon?alves de. "O conflito cultural como elemento do direito e desenvolvimento no mundo complexo: um estudo de caso sobre o crime de terrorismo a partir da internet." PROGRAMA DE P?S-GRADUA??O EM DIREITO, 2017. https://repositorio.ufrn.br/jspui/handle/123456789/24453.
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Coordena??o de Aperfei?oamento de Pessoal de N?vel Superior (CAPES)
O presente trabalho tem como objetivo analisar o ?mbito da seguran?a virtual no Brasil como um elemento imprescind?vel para o desenvolvimento, uma vez que a internet e os meios eletr?nicos fazem parte da maior parte da popula??o. Sendo assim, ser? verificada a forma como o direito chancela essa ?rea e como consequ?ncia, ser? oferecido o entendimento de como o direito est? aliado ao desenvolvimento. A t?tulo de estudo de caso, ser? verificada a Opera??o Hashtag, da Pol?cia Federal, em 2016, a qual antecedeu o in?cio dos Jogos Ol?mpicos no Rio de Janeiro nesse mesmo ano. Nesse prisma de abordagem, ? ressaltado um estudo a respeito dos conflitos religiosos e culturais que ocorrem pelo mundo, na seara dos choques entre civiliza??es, o que em tantos casos se manifesta em forma de terrorismo, cujo conceito ? esmiu?ado nesta pesquisa, dado o fato de que ele come?a, em muitos casos, no ambiente virtual. Este trabalho se utiliza do m?todo hipot?tico-dedutivo, o m?todo de procedimento que prevalece ? o monogr?fico e de fontes secund?rias, com ?nfase em obras da doutrina jur?dica, an?lise da Constitui??o Federal e da legisla??o pertinente ? ?rea virtual, al?m de livros nas ?reas da antropologia cultural e da hist?ria, bem como da senten?a da Justi?a Federal que condenou oito r?us de acordo com a Lei Federal 13.260/2016, a qual representa um marco no Brasil no combate ao terrorismo. O que se pode concluir ? que o Brasil demonstrou grande avan?o no que se refere ?s exig?ncias internacionais para confrontar os grupos terroristas no momento em que sancionou uma lei espec?fica para o tema e que possui um aparato legal para disciplinar o uso da internet no pa?s, como por exemplo, a Lei Federal n? 12.965/2014, o Marco Civil da Internet.
The present work aims to analyze the scope of virtual security in Brazil as an essential element for the development, since the internet and electronic media are part of the larger part of the population. Thus, it will be verified how the law will seal this area and as a consequence, will be offered the understanding of how law is allied to development. As a case study, Operation Hashtag, of the Federal Police, will be verified in 2016, which preceded the beginning of the Olympic Games in Rio de Janeiro that same year. In this approach, a study is made of the religious and cultural conflicts taking place around the world, in the midst of the clashes between civilizations, which in many cases manifests itself in the form of terrorism, the concept of which is explored in this research, given the fact that it starts, in many cases, in the virtual environment. This work uses the hypothetical-deductive method, the prevailing method of procedure is monographic, and and secondary sources, with emphasis on works of legal doctrine, analysis of the Federal Constitution and legislation pertinent to the virtual area, besides of books in the areas of cultural anthropology and history, as well as the sentence of Federal Court that convicted eight defendants in accordance with Federal Law 13.260/2016, which represents a milestone in Brazil in the fight against terrorism. What can be concluded is that Brazil has shown great progress in relation to international demands to confront terrorist groups at the time it has sanctioned a specific law for the subject and that has a legal apparatus to discipline the use of the Internet in the country, such as Federal Law No. 12.965 / 2014, the Civil Internet Framework.
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Hill, Amanda, and Emma Bratt. ""Jag vill inte att du tafsar på mig" : En kvalitativ innehållsanalys av Instagram-inlägg från #MeToo och #IHave." Thesis, Högskolan för lärande och kommunikation, Högskolan i Jönköping, HLK, Medie- och kommunikationsvetenskap, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-38786.
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Studiens utgångspunkt är att undersöka hur män och kvinnor framställs i Instagram-inlägg under #MeToo och #IHave. Syftet med uppsatsen är att skapa en förståelse för hur kön framställs när människor delar inlägg under hashtags och se hur dessa förhåller sig till och/eller utmanar rådande maktstrukturer. För att analysera både lingvistiska och visuella element i valda Instagram-inlägg, har metoden multimodal kritisk diskursanalys (MCDA) tillämpats på vår studie. Vårt teoretiska ramverk består av tre komponenter: feminism, genus och multimodal kritisk diskursanalys som teori. Med hjälp av olika analysverktyg, hämtade från MCDA, har vi kunnat urskilja tre teman. I det första temat Rätten till sin egen kropp, beskrivs hur kvinnor tystats ner och fråntas rätten till att bestämma över sin egen kropp. I Legitimering av sexuella trakasserier förklaras hur ett fysiskt beteendemönster bland män rättfärdigas och normaliseras. I det tredje temat, Upprätthållande av sociala strukturer, framgår det hur den rådande könsmaktsordning ser likadan ut både “offline” och “online”. #MeToo och #IHave har fått stor genomslagskraft och möjliggjort en ny väg för kvinnor och män att berätta sina erfarenheter av sexuella trakasserier och övergrepp. Något som skapat en mobilisering kring jämställdhet i samhället och ett ifrågasättande av rådande normer, som upprätthåller patriarkala strukturer och mäns auktoritära roll. Under inlägg med #IHave verkar män vara väl medvetna i frågan om sexuella trakasserier och övergrepp, vilket gör att de tillskrivs en “hjälteroll”. Detta fast att män i många fall varit förövare och utsatt kvinnor för våld. Kvinnorna anses däremot vara svaga och sårbara. Trots det tar de upp kampen för sina rättigheter, vilket gör att kvinnors status och maktposition förstärks. Instagram-inläggen som delats med #MeToo och #IHave, blir därmed bevis på att sociala strukturer legitimerar sexuella trakasserier och övergrepp. Samtidigt har dessa hashtags skapat en ökad medvetenhet, vilket förhoppningsvis leder till att normer på sikt kan komma att förändras.
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Sernhede, Saralie. "Apart not alone while we #workfromhome: Tweeters Online Communal Coping with Involuntary Remote Work During COVID-19." Thesis, Malmö universitet, Fakulteten för kultur och samhälle (KS), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-23730.
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This thesis explores the role of social media in communal coping. Specifically, it explores the role of Twitter in the communal coping with stressors affecting a global population due to the COVID-19 pandemic disease, with the purpose of answering the main research question: How is Twitter being used as a platform for online coping with the common stressor of involuntary teleworking from home during a pandemic? Through a mixed methods analysis of Twitter content collected from two weeks in April 2020, this thesis examines how Tweeters are connecting with each other through the hashtag #workfromhome in order to cope with stressors involved with working remotely from their homes. Using sensitized concepts from theoretical frameworks and prior studies of coping, a hermeneutic approach to social science was adopted in the research. Qualitative and quantitative content analysis was performed in several rounds of iterative process coding. The results of this thesis suggest that in the context of COVID-19 Tweeting is itself part of the coping process. Further, online coping strategies can first and foremost be recognized as communal. In answer to the main research question, Twitter is being used as a platform for communal coping orientation, communication about the stressor, and cooperative action. With the changing nature of work and the ongoing uncertainty concerning the long-term implications of COVID-19, the direction of this thesis and its findings may assist organizations and stakeholders alike in understanding the impact of involuntary remote work on individuals. Lastly, the findings open up new opportunities for research within the field of studying online coping efforts.
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Біловодська, Олена Анатоліївна, Елена Анатольевна Беловодская, Olena Anatoliivna Bilovodska, and П. В. Пігуль. "Планування культурно-розважального заходу та інструменти його просування в інтернеті." Thesis, Сумський державний університет, 2017. http://essuir.sumdu.edu.ua/handle/123456789/64852.
Full textAbstract:
Глобалізація та Інтернет-технології, як ніколи, почали впливати на життя
людини. Сьогодні важко знайти галузь, яка не почала б розвиватися завдяки
науково-технічному прогресу.
Незалежно від того, який захід планується провести, завжди існує одна
проблема – брак часу. Звичайно, завдяки Інтернету можна форсувати
просування події, але щоб уникнути наслідків хаотичної організації, варто на
початку сформувати план дій, яким будуть чітко керуватися впродовж
підготовки, проведення та завершення культурно-розважального заходу.
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Eilermann, Wiebke. "Constructing #MeToo - A Critical Discourse Analysis of the German News Media's Discursive Construction of the #MeToo Movement." Thesis, Malmö universitet, Fakulteten för kultur och samhälle (KS), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-22204.
Full textAbstract:
Purpose: The purpose of this thesis is to examine how German newspapers discursively constructed the #MeToo movement in order to determine whether the hashtag campaign was legitimized or delegitimized. The ideological construction can be seen as an indication of social change or respectively the upholding of the status quo in regard to gender equality. Of further interest was how the coverage can be perceived as an example of a post-feminist sensibility in mainstream media.Approach: Relevant articles published during two time periods in 2017 and 2018, following defining events of the #MeToo movement, were retrieved from selected publications, including Die Welt, Frankfurter Allgemeine Zeitung, Süddeutsche Zeitung and Die Zeit. A qualitative critical discourse analysis applying Norman Fairclough’s (1995) three-dimensional approach was performed on 41 newspaper articles.Results: Through analysis, three main discursive strands emerged: (1) supportive coverage of #MeToo (2) opposing coverage of #MeToo (3) #MeToo as complex. The degree to which the articles adhered to these positions varied from publication to publication. The most conservative publication largely delegitimized the movement by, amongst others, drawing on a post-feminist discourse. Whereas the liberal publications predominantly constructed #MeToo as legitimate. Overall, there was little discussion of marginalized voices and opportunities for progressive solutions leading to social change. Conclusion: The analysis of the German media debate around #MeToo offers a perspective onto the tensions and potentials of the recent media-driven conversation about sexism and sexual harassment. Additionally, it gives some indication of the public attitudes towards gender issues in Germany.(Social) Implications: This thesis contributes to a growing pool of research on news media’s framing of social movements. With its critical impetus, it might add a small input to social change directed at gender equality.
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Båveryd, Victoria, Charlotta Grimfors, and Jennifer Speich. "Turistföretags marknadsföring online : Har sociala nätverk förvandlats till kundsegment?" Thesis, Södertörns högskola, Institutionen för naturvetenskap, miljö och teknik, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-30883.
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Uppsatsens syfte är att kartlägga hur nio svenska turistföretag ser på sociala mediers och konsumentens roll inom marknadsföring online. Vidare vill uppsatsförfattarna analysera potentiella effekter av virala marknadsföringskampanjer. Detta utifrån fyra teoretiska ramverk: webb 2.0, word-of-mouth, viral marknadsföring samt social valuta. I uppsatsens analys besvaras tre frågeställningar: hur ser turistföretagen på marknadsföring genom sociala medier, vad har konsumenternas sociala nätverk för betydelse i turistföretagens virala marknadsföring, samt vilka är de upplevda effekterna av virala marknadsföringskampanjer? Uppsatsens empiri baseras på data insamlad via nio semistrukturerade intervjuer. De generella resultaten visar på att konsumentens sociala nätverk online har en stor betydelse för företagens marknadsföring online, konsumenterna äger varumärket genom att de i sina sociala kanaler kan sprida både positiv och negativ word-of-mouth till det sociala nätverket. Sociala medier är en viktig faktor i turistföretagens marknadsföring och företagen måste idag vara närvarande på sociala medier då allt fler konsumenter befinner sig online. Studien har även visat att företagen endast upplever positiva effekter av företagens virala marknadsföringskampanjer. Kampanjerna leder till att konsumenterna integreras i marknadsföringen och sprider företagets varumärke till dess sociala nätverk. I och med detta bildas en positiv relation mellan företag och konsument.The aim of this essay is to identify how nine Swedish tourism companies view the role of social media and the consumer in online marketing. Furthermore, the authors will analyze the potential effects of viral marketing campaigns. This is based on four theoretical frameworks: web 2.0, word-of-mouth, viral marketing and social currency. The analysis answer three questions: how tourism companies looks on marketing through social media, what consumer social networks importance of tourism businesses viral marketing, and what are the perceived effects of viral marketing campaigns? The essays empirics are based on data collected through nine semi-structured interviews. The overall results show that the social networks of consumers have a great significance for the companies’ online marketing. Through their social media channels, consumers can spread both positive and negative word-of-mouth to their social networks, this has the effect that consumers now can be said to own the companies’ brands. Social media is an important element of the tourism companies’ marketing strategies. Consumers increasing usage of social media means that companies today must be present online. Furthermore, the study has shown that tourism companies have only seen positive effects of their viral marketing campaigns. The campaigns have the effect of consumers integrating with the companies’ marketing and spreading the companies’ brands within their social networks. This creates a positive relation between company and consumer.
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Sernhede, Saralie. "“Tis the season to be vegan” : Discursive identity formations and the discursive construction of veganism in the communication event #veganuary." Thesis, Malmö universitet, Institutionen för konst, kultur och kommunikation (K3), 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-44237.
Full textAbstract:
Offering contemporary insights into movement activities, this study explores the discursive identity formations and discursive constructions of veganism in the communication event #veganuary on Twitter. In a tentative attempt to understand #veganuary as a site of discursive and socio-cultural change, this study seeks to answer the research questions: (1) “What discursive identity formations take part in the semantic battle for the meaning of veganism in the communication event #veganuary on Twitter?”, (2) “How is veganism discursively constructed in the communication event #veganuary on Twitter?”, and (3) “How can we understand #veganuary on Twitter as a site of discursive and socio-cultural change?”. Relying on Critical Discourse Analysis (CDA) both as a theoretical and methodological framework, this study places itself in the field of media and communication studies in the intersection between studies on discourse, veganism, Twitter usage, and the everyday activism of Lifestyle Movements (LMs). Four main identity formations were identified and analyzed in the communication event, discursively constructing very different definitions and implications of veganism – as a diet, a challenge, a lifestyle, an identity, activism, a market opportunity, and a brand mission. Ultimately, #veganuary on Twitter can be understood as a site for discursive and socio-cultural change as a hemeratopian everyday alternative space, in which new interdiscursive mixes and discursive practices are interlaced in creative ways, inviting and involving new voices to the communication, imagination, and development of alternative ways of living.
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Furusten, Gustaf, and Ruth Ehrlund. "Den enes skräp är den andres skatt : En kvalitativ studie om hur aktivistisk interaktion kan leda till en digital samhörighet." Thesis, Uppsala universitet, Medier och kommunikation, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-410038.
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This study aimed to get a deeper understanding of how people interact within groups on social media that originally stems from a hashtag-activistic campaign. The study was conducted on an empirically selected group using the hashtag #Trashtag on Facebook. #Trashtag is a hashtag used when picking up garbage in order to document pictures of ones work on social media. This study attempts to find out how the interaction within this group works and what makes people engage in the matter. This study is conducted through content- and text analysis as well as ethnographic observation online. The observation method is also the means in which the data for this study is collected. The following three theories is used as the theoretical framework for this study, participatory culture, making is connecting and uses and gratification alongside with an hermeneutic perspective. The main results for this study was found by observing 45 publications from one Facebook group with the mission to clean up a beach in Ireland. The observation showed that publications posted in the group varied between subjects concerning the constant litter and contamination on the beach too publications designed to inform about possible or direct causes of the problem. The main result of this study was an observation that a recurring way of motivating the group members to participate in the Facebook group was through emotionally charged content designed to provoke some kind of reaction. The engagement however is driven by positiveness and unconditional encouragement between the participants, negative vibes are not answered upon. Furthermore the study found that the urge to participate and contribute gives people a satisfactory feeling of achievement. Therefore activist groups like the one being researched in this study are important not just for the environment itself but also for the individual. The presented material in this study could be used for further research within this subject.
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Schaede, Leah Rose. "#HASHTAGS: A LOOK AT THE EVALUATIVE ROLES OF HASHTAGS ON TWITTER." UKnowledge, 2018. https://uknowledge.uky.edu/ltt_etds/26.
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Social media has become a large part of today’s pop culture and keeping up with what is going on not only in our social circles, but around the world. It has given many a platform to unite their causes, build fandoms, and share their commentary with the world. A tool in helping group posts together or give commentary on a thought is the hashtag. In this paper I explore the evaluative roles of hashtags in social media discourse, specifically on Twitter. I use a sample of randomly selected tweets from the Twitter API stream I collected and compiled myself. I collected a total of 200,000 tweets and filtered out Re-tweets. Looking at each individual hashtag I sorted them into the categories outlined by the Appraisal Theory proposed by Martin and White (Martin & White, 2005). I explore the types of evaluation expressed in hashtags, the relationships between evaluative hashtags and how users negotiate evaluations using meme hashtags.