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Academic literature on the topic 'HB Ice Cream (Firm)'

Author: Grafiati

Published: 4 June 2021

Last updated: 9 February 2022

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Journal articles on the topic "HB Ice Cream (Firm)"

1

Jones, Geoffrey, and Peter Miskell. "Acquisitions and firm growth: Creating Unilever's ice cream and tea business." Business History 49, no. 1 (January 2007): 8–28. http://dx.doi.org/10.1080/00076790601062974.

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Sullivan, Christopher. "Split Apart: Differentiation, Diversion, and Coordination in the Market for Superpremium Ice Cream." AEA Papers and Proceedings 110 (May 1, 2020): 573–78. http://dx.doi.org/10.1257/pandp.20201011.

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I explore recent behavior in the market for superpremium ice cream. I first document that the flavors offered in supermarkets by Ben & Jerry's and Haagen-Dazs became increasingly differentiated from 2006-2013. Using an estimated model of demand, I show that this differentiation increased profits for both firms. Also, unilateral deviation from the set of products offered in 2013 would have increased variable profits for the deviating firm. These facts, when coupled with anecdotal evidence, suggest that these firms tacitly coordinated their choice of flavors. A companion piece, Sullivan (2019), formalizes this result and quantifies the implications for outcomes and welfare.

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3

Hirano, Makoto. "Role of an entrepreneur for innovating regional agriculture: through a case of a Japanese ice cream firm." International Journal of Entrepreneurship and Small Business 29, no. 2 (2016): 322. http://dx.doi.org/10.1504/ijesb.2016.078717.

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So, Idris Gautama, Hellen Fransiska, and Tjia Fie Tjoe. "Implementasi Strategi E-Marketing pada Pietro’s Gelato." Winners 9, no. 2 (September 30, 2008): 135. http://dx.doi.org/10.21512/tw.v9i2.722.

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Pietro’s Gelato is a firm producing food and beverages, in particular ice cream. This paper aims to study the marketing strategy utilized by Pietro’s Gelato and analyses its business process, information needs and problems faced by Pietro’s Gelato’s marketing department. Analysis is conducted using Porter’s analysis method, SWOT and e-marketing seven steps analysis. Literature study is conducted by collecting materials from books and internet access which will be used to fulfill additional data needs. Survey is also conducted towards Pietro’s Gelato to obtain complete data. Implementation of e-marketing strategy in the firm to enlarge marketing coverage and also to solve marketing problems in Pietro’s Gelato. It can be concluded that from the analysis conducted and also the implementation, e-marketing strategy profits the company in terms of easier product marketing and understanding market needs.

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5

Ward, Angela. "Judicial Architecture at the Cross-Roads: Private Parties and Challenge to Ec Measures Post-Jégo Quéré." Cambridge Yearbook of European Legal Studies 4 (2001): 413–44. http://dx.doi.org/10.5235/152888712802761644.

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This article maps out the channels at the disposal of private parties for challenging the legality of EC measures, and attempts some predictions of the future shape and content of this plank of the EU’s judicial architecture. This area of the law is in a state of flux, particularly in the light of rulings such as UEAPME v. Council, Masterfoods Limited v. HB Ice Cream, Fresh Marine Company AS v. Commission, Laboratoires Pharmaceutiques Bergaderm SA, in liquidation, and Jean-Jacques Goupil v. Commission, Bocchi Food Trade International GmbH v. Commission, and most recently, and significantly, Jégo Quéré and Cie SA v. Commission. In this latter ruling the Court of First Instance prescribed a major change to the rules on locus standi under Article 230(4) of the EC Treaty, a hitherto much maligned aspect of the case law, by relaxing the requirement of ‘individual concern’ laid down in that article.

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6

Guenzi, Alberto. "Building brand awareness with a bowl of cherries." Journal of Historical Research in Marketing 7, no. 1 (February 16, 2015): 113–32. http://dx.doi.org/10.1108/jhrm-07-2013-0043.

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Purpose – This paper aims to approach the issue of premium offers in Italy by discussing the case study of Fabbri, a firm operating since 1905 in the business of liqueurs, syrups and semi-manufactured products for ice cream. Design/methodology/approach – The research takes into analysis three marketing schemes, all related to direct premium promotions, adopted by Fabbri at various times during the twentieth century. The evolution of the company’s marketing strategy is outlined drawing on several types of sources: archive documents, posters and labels and audiovisual material. It is analysed in the socio-economic and legal context of twentieth century Italy, and in comparison with premium offers in the USA and Europe. Findings – The study argues that direct premium may represent a long-lasting and efficient marketing strategy when a firm is able to adapt it to a context that changes over time. Fabbri not only used premium offers to launch its products but also to consolidate its brand image. Research limitations/implications – By showing that innovative promotions are not necessarily connected to large firms, Fabbri’s case suggests that further research should be carried out to outline marketing policies carried out by small to medium enterprises. Originality/value – Much has been written on premium offers in the USA and in Europe, but very little on such types of promotions in Italy, especially with reference to direct premiums. This study fills this gap and documents that a small family-owned firm was able to carry out innovative marketing policies as far as in the 1920s.

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7

Neill, John D., and O. Scott Stovall. "Stakeholder Salience And Corporate Social Responsibility: Evidence From Three Companies." Journal of Applied Business Research (JABR) 21, no. 3 (January 17, 2011). http://dx.doi.org/10.19030/jabr.v21i3.1470.

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<p class="MsoBlockText" style="margin: 0in 0.6in 0pt 0.5in;"><span style="font-style: normal; font-size: 10pt; mso-bidi-font-style: italic;"><span style="font-family: Times New Roman;">In this paper, we examine the corporate social responsibility (CSR) efforts of three socially conscious companies over time by employing Mitchell et al.’s (1997) stakeholder salience theory.<span style="mso-spacerun: yes;">  </span>Mitchell et al. maintain that the extent to which managers pay attention to the interests of various stakeholder groups is based on the power, legitimacy, and urgency of the claims of each group.<span style="mso-spacerun: yes;">  </span>Using these attributes of power, legitimacy, and urgency, we analyze how the CSR activities of Ben and Jerry’s Ice Cream, Malden Mills, Inc., and Nova Chemicals Company have changed over time.<span style="mso-spacerun: yes;">  </span>Our investigation revealed that attributes of stakeholder salience shift over a firm’s life cycle, and therefore levels of CSR activities change as well.<span style="mso-spacerun: yes;">  </span>For these firms, we found that power is the primary attribute of stakeholder salience driving CSR.<span style="mso-spacerun: yes;">  </span>That is, in order for a firm to engage in purposeful CSR activities, the stakeholder(s) pursuing a CSR agenda must possess the power to impose such an agenda on management.<span style="mso-spacerun: yes;">  </span>Based on the results of our analysis, we conclude that without power, legitimacy and urgency may not provide sufficient stakeholder salience to promote CSR activities.<span style="mso-spacerun: yes;">  </span></span></span></p>

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Books on the topic "HB Ice Cream (Firm)"

1

Mulhern, Paul. The story of HB: 80 years of Ireland's favourite ice cream. Dublin: Unilever Ireland, 2006.

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2

Ice cream. New York: Macmillan, 1988.

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3

Ben & Jerry: Ice cream manufacturers. Edina, Minn: ABDO Pub. Co., 2011.

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4

Mattern, Joanne. Ben & Jerry: Ice cream manufacturers. Edina, Minn: ABDO Pub. Co., 2011.

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5

Heigel, Robin Davis. Graeter's Ice Cream: An irresistible history. Charleston, SC: History Press, 2010.

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6

Graeter's Ice Cream: An irresistible history. Charleston, SC: History Press, 2010.

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7

ill, Kilmer Dave, ed. Ben & Jerry: Ice cream for everyone! Woodbridge, Conn: Blackbirch Press, 1994.

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8

Garrigues, Jean. Miko: Le goût de l'entracte. Paris: Du May, 1993.

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9

Mattus, Rose Vesel. The emperor of ice cream: The true story of Häagen-Dazs. New Milford, N.J: Wordsmithy, 2004.

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10

Guido, Martinetti, ed. Grom: Storia di un'amicizia, qualche gelato e molti fiori. Milano: Bompiani, 2012.

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