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1
Collier-Green, Janae'. "Skin Tone, Age, and Body Image Representation in Health and Beauty Advertisements in Women’s Health Magazines." University of Cincinnati / OhioLINK, 2017. http://rave.ohiolink.edu/etdc/view?acc_num=ucin149580113856066.
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Mawhood, Rhonda. "Images of feminine beauty in advertisements for beauty products, English Canada, 1901-1941." Thesis, McGill University, 1991. http://digitool.Library.McGill.CA:80/R/?func=dbin-jump-full&object_id=60562.
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This thesis is a study of magazine advertisements for beauty products in Canada between 1901 and 1941. It looks at the use of cosmetics and the growth of advertising in the context of the development of North American consumer culture, highlighting the role of gender in that culture. The period studied is divided in two by the mid-1920s to reflect changes in advertisers' views of consumers--from rational decision-makers to irrational creatures driven by their emotions--and in ideals of feminine beauty, as the use of cosmetics became an essential part of the ideal perpetuated by advertising. The thesis attempts to show the link between business history and cultural history by demonstrating how marketing professionals co-opted cultural trends in order to create effective advertising, and how traditional relationships and values were modified by the purchase and use of mass-marketed goods.
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Arterbery, Andrea. "The Invisible Woman: A Study of Black Women in Magazine Beauty Advertisements." Thesis, University of North Texas, 2019. https://digital.library.unt.edu/ark:/67531/metadc1505270/.
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Collier-Stone, Janae. "Advertisements, Health, and Race: A Content Analysis of Health-related Advertisements in Women's Magazines." University of Cincinnati / OhioLINK, 2014. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1409065834.
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Flymén, Cathrine. "Beauty Standards: A Critical Discourse Analysis of Makeup Advertisements by Maybelline and CoverGirl." Thesis, Malmö universitet, Fakulteten för kultur och samhälle (KS), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-23582.
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It could be argued that makeup are products that are almost exclusively targeting women, and the advertising of makeup could create an image of how women should look. This study investigates how two cosmetic brands, Maybelline and CoverGirl, are advertising makeup in social media and what this conveys about gender and beauty. The study is approached from Fairclough’s (1995) three dimensional model while considering strategies of advertising and gender discourse. Through a textual analysis, it was found that although the brands want to transmit an emotion of confidence to women, the advertisements still display and communicate gender in stereotypical ways.
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Wilton, Marion. "A multi-semiotic discourse analysis of feminine beauty in selected True Love magazine advertisements." University of the Western Cape, 2015. http://hdl.handle.net/11394/4859.
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Magister Artium - MAAdvertising and media imagery shape attitudes about race and ethnicity, which means that advertising media play an influential part in constructing the frame through which individuals perceive racial differences and negotiate norms and ideas around ethnicity. Physical signifiers such as skin colour and hair are not only considered to be the most important facets in global beauty culture but are also seen as two principal phenotypes for racial classification (Mercer, 1987). These two attributes are also deeply situated within Black Feminist Discourse Studies and are therefore, culturally and socially significant (Erasmus, 1997; Hunter, 2002). As Dyer (1997:539) states: “every decision about a person’s worth is based on what they look like, what they speak, and where they came from.” Hence, body and hair politics point to power struggles which stem from historical discourses. As part of a capitalist environment, magazines such as True Love are also perceived as cultural commodities which occupy an important role in creating, transmitting and disseminating cultural meaning and in this regard, advertised texts are rich in cultural meaning and embedded with hidden ideologies. As a vehicle of social communication, True Love professes to be a mouth piece and a representative of the liberal, modern Black South African woman and portrays itself as a guiding companion and expert on womanhood (Laden, 2001). In this capacity, the magazine also creates and transmits messages about ideal feminine beauty. Following a multi-semiotic approach, by incorporating multimodality and social semiotics as proposed by Kress and Van Leeuwen (2006), Van Leeuwen (2006; 2008) and O’Halloran (2011, in press), beauty advertisements are scrutinized in terms of the different semiotic principles which afford for different meaning-making opportunities and interpretation. Critical discourse analysis suggested by Fairclough (1992) and Wodak (1995) renders a supportive function to this social semiotic multimodal framework, in order to critically explore how the notion of ideal feminine beauty is constructed in True Love and to establish how inter-semiotic relations are created, reinforced and function to sustain hegemonic ideas in present-day beauty advertisements. The findings suggest that socio-cultural meanings attached to phenotypic traits such as skin and hair remain significant in contemporary society as a result of the repeated themes in media, especially advertising. Moreover, the consequential emphasis on beauty culture and the omnipresence of idealised imagery in mainstream media are responsible for composing and sustaining the belief that Whiteness is the only valid prototype of beauty. The whitewashing of Black models show how idealised preferences in media prevail. Advertisements display how the message of White superiority and supremacy is constructed visually and verbally, ultimately producing an overall ‘visual language of Whiteness’ which leads to devaluing and erasing forms of Black identity, while enhancing forms of White representation. This paper exposes existing dominant cultural narratives in the True Love advertising discourse that simultaneously produce and inflate an idealised Eurocentric version of feminine beauty. The hegemonic standard of feminine beauty dictates that women conform to a specific ideal which involves engaging in practices such as skin lightening, hair straightening or wearing weaves. This dissertation concludes that digital alteration techniques and photographic manipulation are predominantly used in mass media to portray advertised images resembling ideals closer, which means that it effectively enhances rather than detracts from the norm. Thus, White women look Whiter, thinner, richer and blonder. Caucasian models in advertised texts all have light hair and are seldom portrayed with dark hair. Light-skinned Black women portray Western mediated standards through physical appearances which seem to emulate those of their White counterparts, which Hunter (2011) describes as the ‘illusion of inclusion’. Although this marketing strategy operates under the premise of fostering ethnic diversity and to include women from all racial backgrounds, it reinforces the belief that Anglo-Saxon beauty norms are the only valorised signifiers of idealised beauty. Essentially, having a light skin colour is associated with sophistication, social mobility, success and the resulting financial and economic well-being. Based on this, the magazine appears to promote and celebrate feminine beauty based on a Eurocentric ideal.
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Inganji, Edna, and Natalie Sharro. "“Subconsciously, beauty is white and skinny.” : A qualitative study on colorism in makeup advertisements." Thesis, Mälardalens högskola, Akademin för ekonomi, samhälle och teknik, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-48425.
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Purpose: The purpose with this study is to research how consumers’ view on the inclusivity in the makeup industry and how the skin tones of the models in an advertisement shape consumer attitudes towards the advertisement. Research questions: How do consumers evaluate advertisements based on the skin tone of models used in the advertisement? What are the consumers view on the inclusivity in the makeup industry? Method: A qualitative research method was chosen for this study. The data was collected by interviewing four focus groups. Conclusion: The result of this study showed that makeup advertisement still is not inclusive and diverse enough. The makeup advertisements lack models with different skin tones, specifically darker skin tones. This creates negative attitude among the consumers. The makeup industry as a whole is not seen as inclusive enough and that brands only include darker skin tones in their advertisements because it is trendy now, thus it is not genuine.
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Wibom, Linn. "“All Can Achieve Beauty” : A Diachronic Multimodal Text Analysis of Skin Care Advertisements 1920-2013." Thesis, Stockholms universitet, Engelska institutionen, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-169823.
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Advertisements are multimodal texts created to get attention from potential customers in order to sell products. Previous research has shown how advertisements’ visual and verbal features make up ideological codes that are used to affect readers. To interpret these codes and gain an understanding of advertisements as communicative artifacts, a linguistic approach needs to be merged with a multimodal approach. In this study systemic functional grammar and multimodal semiotics are applied to ten skin care advertisements by Elizabeth Arden from 1920-2013. The aim is to investigate how the relationship between skin care companies and their potential customers is constructed through the use of language and images in skin care advertisements. Furthermore, the study aims to analyze whether and how the relationship between skin care companies and customers change over time. The findings indicate that the reader is constructed as unequal to Elizabeth Arden. The results also show a longitudinal difference in that the reader and the writer are constructed as closer in earlier advertisements and more distant in later advertisements. The language is also less demanding in recent years. Furthermore, the findings show that later skin care advertisements, unlike earlier advertisements, refer to science. The change might be an indication that societal and consumer values are evolving. Hence, the result might reflect societal changes.
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Roedl, Sara J. "Campaigning for Real Beauty or Reinforcing Social Norms? An Analysis of the Correlation of the Dove Campaign for Real Beauty and Advertisements in Fashion Magazines." OpenSIUC, 2010. https://opensiuc.lib.siu.edu/dissertations/241.
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Since 2004, the Dove personal care product brand has received much praise for widening the definition and discussion of beauty through the use of nontraditional models in its Campaign for Real Beauty advertisements. This study examined the content of the Campaign for Real Beauty ads and the content of ads in magazines that ran Campaign for Real Beauty ads. This textual analysis of a series of five Campaign for Real Beauty billboards, commonly referred to as the Dove Vote Ads, sought to determine whether the message of the Dove Vote Ads was consistent with the Campaign for Real Beauty's stated mission of societal change and widening the societal definition of beauty. The content analysis portion of this study examined 785 female models in fashion magazine advertisements in a longitudinal analysis spanning the five years surrounding the introduction of the campaign. While the textual analysis questioned whether there were conflicting messages inherent in the Dove Campaign for Real Beauty advertisements, the content analysis sought to determine whether there was a measurable change in the appearance of stereotypical beauty ideals and gender role portrayals after the introduction of the advertising campaign. This was accomplished through an examination of the 785 female models that appeared in the September 2004 and 2008 issues of Cosmopolitan and Glamour, the highest circulation fashion magazines. This mixed-method study addressed two research questions and seven hypotheses. The manifest message of each advertisement, which encourages the audience to rethink standard notions of beauty, is contradicted by the latent themes. The five years between 2003 and 2008 saw a significant increase in diversity of the female models shown in advertisements. Additionally, women were shown as more powerful in 2008 using a variety of techniques. These shifts, if sustained over time, will serve as evidence of the social and cultural influence of advertising campaigns.
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Gualtieri, Marie. "I'm every woman college women's perceptions of "real women" in print advertisements." Honors in the Major Thesis, University of Central Florida, 2012. http://digital.library.ucf.edu/cdm/ref/collection/ETH/id/560.
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In the American capitalist society, the media is often an agent used to perpetuate ideals and to inform consumers of products that they can purchase by using multiple advertising techniques. In an attempt to counter the thin body ideal for women, some companies have begun advertising their products by using plus size models, such as the Dove Campaign for Real Beauty. The purpose of this research is to examine college women's perceptions of the Dove Campaign for Real Beauty, an advertising campaign whose goal is to reverse the stereotypical body ideal for women and broaden the definition of beauty. Some sociologists have criticized Dove for sending conflicting messages. This study is the first that focuses on women's perceptions about this potential conflict. Through the use of both quantitative and qualitative methods, this study examined if, how, and when women changed their initial perceptions toward the Dove Campaign for Real Beauty based on two separate scenarios brought to their attention. This is important because the findings suggest how consumers can change their perceptions regarding a company, in this case one that is a part of a multi-million dollar parent company, based on how a company advertises its products.B.S.
Bachelors
Sciences
Sociology
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Gush, Nadia. "Beauty of health : Cora Wilding and the Sunlight League." Thesis, University of Canterbury. Department of History, 2003. http://hdl.handle.net/10092/4238.
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This thesis situates Cora Wilding and the Sunlight League of New Zealand within a contextual
matrix of influences, including the ideology of aesthetics; the New Zealand art scene;
burgeoning New Zealand nationalism, Imperialist colonial identity; 'first wave feminism' , and
the Health Camp Movement. In so doing it attempts to create a construction of identities for
both the Sunlight League and Cora Wilding which leaves their agency intact. Rather than
viewing these historical subjects as manifestations of a Eugenics Movement in New Zealand, as
other works have done, this work goes deeper into the relevant historical contexts to show the
work of both Cora and the League to be representative of a much wider hybridity of
influences. The Sunlight League, while being portrayed as a Christchurch health organisation,
is also understood in this work to have been a loosely bound feminist body that ran health
camps which engaged not only in the New Zealand Health Camp Movement, but also in
identity construction for young girls. Similarly the ultimate interpretation offered of Cora
Wilding reflects multiple contextual influences, in that she is presented as an aesthete and an
artist, a health activist and a feminist.
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E, Qinyu. "Creating Demand for Abortion Service: A Content Analysis of Chinese Television Abortion Advertisements." Kent State University / OhioLINK, 2015. http://rave.ohiolink.edu/etdc/view?acc_num=kent1437658749.
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Rose, John Mallory Linnan Laura. "A process evaluation of the North Carolina BEAUTY and Health Project." Chapel Hill, N.C. : University of North Carolina at Chapel Hill, 2009. http://dc.lib.unc.edu/u?/etd,2830.
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Thesis (Ph. D.)--University of North Carolina at Chapel Hill, 2009.Title from electronic title page (viewed Jun. 4, 2010). "... in partial fulfillment of the requirements for the degree of Doctor of Philosophy in the Department of Health Behavior and Health Education." Discipline: Health Behavior and Health Education; Department/School: Public Health.
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Valladares, Gisel Corina. "Maybe She's Born With It, Maybe it's Mexicanidad: Depictions of Mexican Feminine Beauty and the Body in Visual Media During the 1950s." Miami University / OhioLINK, 2017. http://rave.ohiolink.edu/etdc/view?acc_num=miami1493336026688153.
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Isaacs, Nicole. "Spinning the truth on social media: A textual analysis of health-related television advertisements." University of the Western Cape, 2015. http://hdl.handle.net/11394/4853.
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Magister Artium - MAThe theory of multimodality (Kress 2010; Kress and van Leeuwen 2006) has impacted major research fields like Linguistics and Education by significantly extending our understanding of what is meant by communication through different modalities and media. More recently, scholars have been paying attention to multimodality in the world of advertising (Lick, 2015; Enli, 2014). Drawing on the work from multimodality scholars like Machin and Mayr (2012), Kress and van Leeuwen (2006) and others, this study explores the multimodal choices that were strategically made by a major multinational beverage company, Coca Cola. Specifically, these choices relate to its health-related television advertisements that were created in response to health-related criticisms of its products by consumers and health institutions over the years. The purpose of this study is to examine whether the beverage company is ‘spinning the truth’ in response to health-related criticisms by using certain multimodal strategies in its healthrelated television advertisements posted on the YouTube website. The study also critically reviews the reactions of consumers to these specific television advertisements on YouTube and the issues they raised in their on-line comments. The findings of this research study illustrate that Coca-Cola did not admit to its contribution to obesity in its health-related television advertisements and it did not address health-related criticisms in the comment sections on YouTube. Instead the brand’s common message and stance in all of the health-related television advertisements was that consumers need to lose the calories that they gain from consuming Coke by eating well, being active and exercising in order to avoid obesity and other health issues.
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Prorock-Ernest, Amy J. "Walking in beauty: Responsive and responsible health and healing among Virginia American Indian people." VCU Scholars Compass, 2017. http://scholarscompass.vcu.edu/etd/4775.
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Little is systematically known about the collective health and well-being of Virginia American Indian people. This study sought to explore the meaning of health and healing among Virginia American Indian people in the context of a reservation-based, non-federally funded health clinic. Using an emergent approach to qualitative research grounded in a constructivist inquiry paradigm and guided by Indigenous research principles, a total of 24 in-depth, semi-structured interviews were conducted with 17 American Indian service-users of the Clinic. Through an inductive thematic analysis of participant stories, a framework for understanding responsive and responsible health and healing was derived. The framework includes seven dimensions: spirituality, physical processes, mental and emotional processes, social relationships, access to resources, contextual factors, and the interconnection among the dimensions. Personal and collective identity was a significant element woven through the dimensions. From the stories told by participants, health seems to be a continuum and healing seems to be a cycle. With constant motion in each of the dimensions, health has to do with sustained engagement in healing processes that continually seek to bring about functional balance in one’s whole health system. Ill health has to do with when a change in any one of the dimensions overtakes one’s ability to bring about a functional balance in the whole health system. The framework is context-dependent, true for the people who participated in the study at the time of the study.
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Bagatur, Sine. "Engendering Consumption: Commodification Of Women Through Print Media With Specific Reference To The Turkish Case." Master's thesis, METU, 2007. http://etd.lib.metu.edu.tr/upload/12609131/index.pdf.
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This thesis aims to investigate women’
s double-way relation to consumption, as both consumers and commodities. The major goal of the study is to examine the historical construction of women as pimary consuming class and how this relationship of women to consumption has evolved through time. Moreover, it is claimed that display of women as visual objects of male gaze in visual iconography, ideologies of beauty and body politics on women&
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s appearances resulted in commodification of women in the modern consumer culture. Additionally, a brief analysis of Turkish print advertisements for the period 1930-1970 is attempted with a view to demonstrating how Turkish middle-class women have been incorporated into newly emerging consumer culture and how this integration process has been perceived by advertisers.
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Goodall, Catherine E. "Automatic Attitude Activation: Studies on Processing and Effects of Alcohol Advertisements and Public Service Announcements." Columbus, Ohio : Ohio State University, 2009. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=osu1242256246.
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Rabinowitz, Aaron. "The Fourth Branch of Government: The Role of Interest Groups, the Media, and Political Advertisements in Contemporary Health Policy Debates." Thesis, Harvard University, 2012. http://dissertations.umi.com/gsas.harvard:10103.
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The first part of this dissertation explores whether interest group-sponsored political advertising campaigns influence how journalists frame health policy debates. The paper employs propensity score matching techniques, media content analysis and a modified version of the Herfindahl-Hirschman Index to discern whether a prodigious and concentrated advertising campaign that aired during the health care reform debate under President Obama influenced newspaper coverage of the Affordable Care Act in markets that were exposed to the advertisements. The second part of the dissertation investigates public attitudes toward the various groups in the health care industry. It leverages data from an extensive public opinion survey conducted during the health care reform debate under President Obama, and employs survey weighted ordinal logistic regression models to understand public trust and confidence in a broad spectrum of interest groups, ranging from the American Medical Association to Blue Cross/Blue Shield to the U.S. Chamber of Commerce. The findings are particularly important and timely as the implementation battles surrounding the Affordable Care Act begin because citizens frequently take cues from interest group leaders to make sense of the political world, and public opinion frequently depends on how elites frame a particular issue. The final portion of the dissertation compares and evaluates several competing policy options designed to promote viewpoint diversity in extant policy debates. Several evaluative criteria are developed and applied to existing regulatory approaches to improving viewpoint diversity, and a novel approach is offered to better serve this ideal. Specifically, I propose a "marketplace of ideas tax" that would be levied on all political advertisements to endow a "marketplace of ideas trust fund," which would then be used to subsidize speech from underrepresented viewpoints. This approach leverages insights garnered from models of political learning and social science research concerning the role of political advertisements in contemporary health policy debates.
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Bocast, Brooke. "'If books fail, try beauty': Gender, consumption, and higher education in Uganda." Diss., Temple University Libraries, 2014. http://cdm16002.contentdm.oclc.org/cdm/ref/collection/p245801coll10/id/283263.
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AnthropologyPh.D.
My dissertation "'If books fail, try beauty': Gender, consumption, and higher education in Uganda," explores students' romantic entanglements at Uganda's Makerere University (the "Harvard of Africa") in order to illuminate emerging processes of value creation in the context of controversial market-based education reforms. Each chapter of my dissertation (in addition to the Introduction and Conclusion) speaks to an underlying question: Why do educated, financially stable young women engage in sexual transactions that incur significant biomedical and social risk? Ultimately, I demonstrate how these reforms - in opposition to their gender equality aims - compel novel sexual and consumption practices that undermine female students' opportunities for success. The aims of my dissertation are three-fold. First, I analyze the interlinked sexual and consumption practices of an emerging demographic group in a post-structural adjustment economy; namely, young, educated, unmarried women. Because they occupy this novel life stage, female students are structurally positioned to be a particularly revelatory group for examining the relationship between institutional restructuring and transforming gender, class, and generational norms in East Africa. Second, this project provides a crucial counterpoint to the bulk of Africanist literature that conflates "youth" with "young men." In doing so, my analysis generates insight into how young women navigate the challenges and opportunities wrought by higher education reform. Third, by taking seriously the prevalence of HIV on African university campuses, this project produces useful knowledge about cross-generational sex and multiple concurrent partnerships - practices that directly contribute to disproportionate rates of HIV among young African women (as opposed to men).
Temple University--Theses
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Coleman, Hollie Brianne. "The Effect of Viewing Advertisements Depicting Information and Communication Technology on Older Adults' Technology Self-Efficacy." TopSCHOLAR®, 2019. https://digitalcommons.wku.edu/theses/3164.
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Information and communication technologies (ICTs) are an important part of society today. Older adults often report ICTs as difficult to use and unhelpful; however, ICTs can support older adults’ ability to stay in touch with family and friends across long distances and help increase their quality of life. Unfortunately, training programs targeted at teaching older adults to use ICTs are often costly and time-consuming. The current study attempts to determine whether advertisements depicting older adults using ICTs can be used to increase self-efficacy without the use of training programs.
A within subjects experimental design was completed using an independent variable in which participants viewed two advertisements. Participants were randomly assigned to view an advertisement PowerPoint depicting younger adults using technology first, or randomly assigned to an advertisement PowerPoint depicting older adults using technology first. The dependent variable was a Technology Self-Efficacy Survey developed for the purposes of this study.
Results of a paired samples t-test indicated that participants did not rate their selfefficacy higher after viewing the PowerPoint with older adults depicted using technology, as compared to viewing the PowerPoint with younger adults depicted using technology. Although the results were not statistically significant, this research indicated that older adults generally rated their self-efficacy higher after viewing the PowerPoint with older adults versus the PowerPoint with younger adults. Future research could help determine whether advertisements could be used to increase technology self-efficacy in older adults.
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Liu, Yiqi, and 刘依祺. "Gendered discourse and rapport management in Hong Kong beauty spas." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2011. http://hub.hku.hk/bib/B45901831.
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Rogers, Tiffany. "Advertising Risk: A Comparative Content Analysis of Contraceptive Advertisements Targeting Black and White Women." Master's thesis, University of Central Florida, 2014. http://digital.library.ucf.edu/cdm/ref/collection/ETD/id/6346.
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This research compared contraceptive advertisements in two top-circulated publications for white and African American female subscribers, Cosmopolitan and Essence. Data consisted of a sample of 172 contraceptive advertisements from the two magazines published between 1992 and 2012. Quantitative analysis focused on the model(s)' race, age, marital status, and socioeconomic status; the type of contraceptive being advertised; and the reason stated in the ad for using the product. This analysis determined a disparity in the rate of advertisement of doctor-administered contraceptives for the publications of 25.4 percent in Essence magazine and 9.5 percent in Cosmopolitan magazine. Black women were targeted with long-term, doctor-administered birth control ads more frequently than white women over a twenty-year period, which correlates with findings of previous studies suggesting minority women receive these types of birth control more often than their white counterparts. Qualitative analysis focused on the written messages in the advertisements. This analysis identified the theme of risk as a prominent message of advertisements, appealing to concerns surrounding health, desirability, freedom and pregnancy.M.A.
Masters
Sociology
Sciences
Applied Sociology
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Bashir, Kainat. "Melanoma and Tanning: A Case Study of Sun Safety Knowledge and Practices Among 15 Canadian University Women." Thèse, Université d'Ottawa / University of Ottawa, 2013. http://hdl.handle.net/10393/26161.
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The purpose of this thesis was to investigate the knowledge and perceptions on the sun, risks of prolonged exposure, tanning and beauty of young Canadian women. Conversations with 15 young pregnant women from the University of Ottawa were tape-recorded, transcribed, and then analyzed using thematic analysis and theories on gender and beauty. The results were divided into two articles, the first exploring the perception and knowledge young Canadian women have about the sun, tanning and its risks. In the first article, the themes generated were (a) perceptions of benefits and risks of sun exposure; (b) outdoor versus Indoor tanning; (c) conformity; (d) conflicting and ambiguous messaging; (e) self risk and other’s risk and; (f) no UV index awareness. The second article explores how the fifteen interviewees make sense of the sun safety messaging they are exposed to, and how they act on it. The themes identified were: (a) tanning as a social activity; (b) beauty; (c) base tanning; and (d) wearing SPF and reapplication. The overall conclusion to be drawn from this study is that while for the most part the group of women I interviewed was well informed when it came to sun safety and tanning, they still felt the pressure to tan from peers, society and the media. There were times when they shared that they were misinformed on the risks of engaging in harmful tanning practices. Further, the study contributed to finding that the vast majority of the participants admitted to not checking the UV index before going outdoors, either because they did not understand it or because they felt it would not make a difference to their daily practices and behaviours. This contradicted previous literature that emphasized on the connection Canadians often made with the environment and UV index. Impacts, implications, and future research directions are discussed in both articles.
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Smith, Jordan Douglas. "Sugar, smoke and shock: a rhetorical study of the New York City health department’s “Pouring on the Pounds” and “Quit Smoking Today” public health advertisements." Thesis, Wichita State University, 2011. http://hdl.handle.net/10057/3979.
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In 2009 the New York City Department of Health and Mental Hygiene released two
Public Service Advertisements regarding health initiatives entitled ‘Pouring on the Pounds’ and
‘Quit Smoking Today’ (New York Times, 2009). Both campaigns were documented by news
media as “controversial” and “graphic” in nature, even “shocking” (New York Times, 2009, p. 2;
New York Daily News, 2010, p. 1). An expert in advertising techniques, Dr. Steven Dahl
contends that shock methods of advertising are comprised of three components; information, fear
and surprise (Dahl 2003). The framework of this study is set first by analyzing the campaigns as
shock according to Dahl’s components, then using a triangulated system of data analysis to
assess the efficacy of applying the shock framework to these campaigns. Data analysis involves
evaluating the visual components of the campaigns as shock and assessing the reactions of media
and consumers to these government endorsed public service announcements. Textual Analysis
(Hart & Daughton, 2005) of the campaign posters, which was deductively framed by Althusser’s
(1971) Subject Positioning Theory and Dahl’s (2003) shock components revealed numerous
condensations, tensions and ideological values represented in the posters. A Thematic Analysis
(Boyatzis, 1998) of news articles and consumer commentary revealed twenty-five themes across
the campaigns. The results support that Dahl’s shock components were strongly imbedded in the
‘Quit Smoking Today’ advertisements which displayed high levels of information, fear and
surprise across all three data sets. The ‘Pouring on the Pounds’ campaign showed only minimal
ratings of fear, while levels of information and surprise were high in the analyzed data sets.
Conclusively both campaigns may be labeled as shocking and controversial but the minimal use
of fear appeals in the ‘Pouring on the Pounds’ campaign illuminates possibilities for the
expansion of Dahl’s shock advertising framework.Thesis (M.A.)--Wichita State University, College of Liberal Arts and Sciences, Elliot School of Communication.
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Ige, Teminijesu. "The Influence of Internet Information on the Knowledge, Attitudes, Behavioral Intentions and Past Behavior of Young Adults with regard to Electronic Cigarettes (E-cigarettes)." University of Cincinnati / OhioLINK, 2016. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1468512722.
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SHUGART, JOY NICOLE. "THE RELATIONSHIP BETWEEN STAGE-SPECIFIC EXERCISE PRINT ADVERTISEMENTS AND STAGE OF CHANGE AMONG ADULTS IN A CORPORATE SETTING." University of Cincinnati / OhioLINK, 2002. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1029263192.
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Streeter, Rayanne Connie. "Are All Bodies Good Bodies?: Redefining Femininity Through Discourses of Health, Beauty, and Gender in Body Positivity." Diss., Virginia Tech, 2019. http://hdl.handle.net/10919/89894.
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Previous research has explored the ways in which health, beauty, and gender discourses are used to promote and regulate an ideal of thinness. Further, research has explored how the fat acceptance movement and fitspiration has fought to resist such narratives. However, in the age of hashtag feminism a new group on social media, body positivity, has become the buzzword among celebrities, news conglomerates, and fashion companies. This study draws on interviews with body positive influencers and Instagram posts tagged #bodypositive and #fitspiration to examine the extent to which body positive influencers and users modify understandings of normative feminine body ideals and to what extent they resist and accommodate traditional discourses of gender, health, and beauty. In doing so, I explore which bodies are newly included and who is left out.Doctor of Philosophy
In that last 5 years body positivity has gone “mainstream”—gaining the attention of women across the United States, circulating across a variety of mass media sources, being viral content on social media, and becoming the buzzword among celebrities, news conglomerates, and fashion companies. But what is body positivity and its impact? This dissertation sought to explore that question as it relates to gender, health, and beauty in the context of social media. Drawing on interviews with 12 body positive influencers and an examination of 210 Instagram posts tagged #bodypositive or #fitspiration I examine the extent to which body positive influencers and users modify stereotypical understandings of femininity, particularly the idea that the healthiest, most attractive, and most feminine body is a thin body. Findings suggest that body positivity is understood by influencers as made up of five aspects: (1) a connection to the fat acceptance movement; (2) an opposition to diet culture; (3) the belief that all bodies are good bodies; (4) celebrating self-love; and (5) proclaiming that all people have a freedom to be beautiful. In addition, my examination of Instagram posts shows that although a greater variety of body sizes appear in posts tagged #bodypositive than those tagged #fitspiration, both center hyper-feminized and sexualized white women who transgress stereotypes of femininity in one dimension, fatness or muscularity. As such, Instagram influencers and users struggle to negotiate an adherence to the traditional understandings of femininity, beauty, and health at the same time as they seek to expand them.
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Voris, Hillary Claire. "Characterization of Advertisements for Puppies Sold Online: Determinants of Cost and a Comparison with Parent Club Breeders." The Ohio State University, 2010. http://rave.ohiolink.edu/etdc/view?acc_num=osu1275920726.
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Toon, Michelle Anne. "A study of on-line use and perceived effectiveness of compliance-gaining in health-related banner advertisements for senior citizens." Thesis, University of North Texas, 2002. https://digital.library.unt.edu/ark:/67531/metadc5800/.
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This research investigated banner ads on the World Wide Web, specifically the types of messages used in those ads and the effectiveness of the ads as seen by their intended audience. The focus was on health-related banner advertisements targeting senior citizens. The study first sought to determine the frequency of appearance of those ads when classified into categories of compliance-gaining tactics provided by research scholars. Second, the study explored the relative perceived effectiveness among those categories. Two graduate students from a Central Texas university sorted text messages into predetermined compliance-gaining categories. Chi square tests looked for significant differences in the frequencies of banner ads in each category. Forty-five senior citizens from the Central Texas area completed surveys regarding the perceived effectiveness of a randomly ordered, randomly selected set of categorized banner ads. A repeated measures test attempted to determine whether some compliance-gaining strategies used in health-related banner ads were perceived as more effective than others. The hypothesis stated that there would be differences in frequencies of compliance-gaining strategies used among the compliance-gaining categories in health-related banner ads for senior citizens. The hypothesis was supported. The research question asked if some categories of compliance-gaining strategies used in health-related banner ads were perceived as more effective than others by senior citizens. There was no evidence that senior citizens perceived any compliance-gaining category as being more effective than any other. However, post hoc analyses revealed trends in the types of compliance-gaining messages senior citizens perceived as more effective. These trends provide a basis for directional predictions in future studies.
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Arias, Ancori Maryorie Johana, Mena Angeline Gabriela Cornejo, de Guzman Bario Carol Anell Niño, Ferrel Rosa Melinda Rayme, and Almeida Gabriela Torres. "Plan de negocio en Turismo Médico Health and Travel." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2019. http://hdl.handle.net/10757/651751.
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La idea propuesta a lo largo del presente trabajo consiste en el desarrollo de un proyecto de turismo médico, a través de la función de intermediarios que se efectuará entre estadounidenses que deseen realizarse procedimientos dentales o estéticos y clínicas locales de calidad a un precio accesible. La problemática inicial encontrada en este sector se basa en los elevados precios que se cobran por estos mismos procedimientos en los centros de salud del país norteamericano. Debido a ello, se halló una gran oportunidad de negocio a desarrollar a través de diferentes herramientas, como el Business Model Canvas, por el cual se pudo evaluar los distintos aspectos del giro del negocio, así como plasmar los principales factores que influyen directamente en el mismo. La determinación del tamaño de mercado también fue un factor relevante, dado que en base a ello se pudo identificar la cantidad de personas a quienes se les podría brindar el servicio. En cuanto a la validación del modelo de negocio se plantearon las hipótesis, en la cual se asumieron supuestos para que el modelo se valide y mediante el concierge se verificó la intención de compra del público objetivo. Asimismo, se realizó el plan estratégico para tomar las mejores decisiones a través del marketing de producto, precio, plaza y promoción. Por último, se efectuó el Plan Financiero del proyecto mediante el análisis de los estados financieros durante los 3 primeros años, así como de los ratios financieros que evidencian la rentabilidad y viabilidad del modelo de negocio.The idea proposed throughout the present work consists in the development of a medical tourism project, through the function of intermediaries that will be carried out among Americans who wish to perform quality dental or aesthetic procedures and local clinics at an affordable price. The initial problem found in this sector is based on the high prices charged for these same procedures in the health centers of the North American country. Due to this, a great business opportunity was found to be developed through different tools, such as the Business Model Canvas, by which it was possible to evaluate the different aspects of the business, as well as to capture the main factors that directly influence the same. The determination of the market size was also a relevant factor, since based on this, the number of potential clients could be identified. Regarding the validation of the business model, the hypotheses were raised, in which assumptions were made for the model to be validated and through the concierge the purchase intention of the target audience was verified. Likewise, the strategic plan was made to make the best decisions through product marketing, price, place and promotion. Finally, the Financial Plan of the project was carried out by analyzing the financial statements during the first 3 years, as well as the financial ratios that show the profitability and viability of the business model.
Trabajo de investigación
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Kock, Emma. "Unga vuxna inför samhällets dubbla budskap : Studenters uppfattningar om hälsa, övervikt, dieter, skönhetsideal i relation tillidentitet och självkänsla." Thesis, Linnéuniversitetet, Institutionen för samhällsstudier (SS), 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-34860.
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The purpose of this study is to compare students (both male and female), from the Linnaeus University in Kalmar, about their perceptions with a particular focus on identity and self-esteem. In regards to the current societal problem concerning obesity and beauty ideals, this paper aimed to study the student’s opinions concerning health and diets in order to fully answer the purpose of the study. The theory used in this paper is in particular regards to identity and self-esteem. In order to answer the study questions, a qualitative approach was conducted in the form of various focus groups. The result depicts that beauty ideals have a large impact, hence the choice of people using diets, fashion and fitness as well the informants' perceptions regarding their identity and self-esteem when looking at their own daily lifestyles.
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Robbins, Anne-Rose. "Beauty in the Eye of the Holder: The Contribution of Body Appreciation to Sexual Health in Adult Women." Thesis, Université d'Ottawa / University of Ottawa, 2017. http://hdl.handle.net/10393/35814.
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Perhaps one of the most embodied of human experiences, sexuality can be greatly affected by the way in which women perceive their body. Historically, scholars have dedicated their attention to negative facets of body image and how it is associated with poorer female sexual health, while mostly overlooking the positive aspects of this relationship. Similarly, although ageing is a key factor to consider when examining body image and sexual health, only a dearth of studies has attempted to describe the experiences of non-university aged women. To fill these gaps, this research program was designed to investigate the associations between positive and negative aspects of body image and explore how each contributes to sexual health in age-varied samples of adult women. Two survey studies were carried out. A total of 215 heterosexual women, aged 18 to 88, participated in the first study. Despite a high statistical overlap between body appreciation (i.e., positive body image) and body dissatisfaction (i.e., negative body image), the former was found to be a greater contributing factor to indicators of sexual health. Specifically, body appreciation was related to improved sexual function, lower sexuality-related distress, and higher sexual satisfaction, even when controlling for body mass index. Although many changes occur to the body as women get older, body appreciation was unrelated to age in this sample. Nevertheless, it was shown to moderate the negative association between age and sexual satisfaction, such that older women with high appreciation for their body reported being significantly more sexually satisfied than those with low body appreciation. While the first study explored the body image and sexual health experiences of adult women in general, the second article focused on the mechanisms through which one is related to the other in midlife and older women specifically. A total of 193 heterosexual women, aged 50 to 83, completed an online survey. Support was provided for the use of objectification theory (Frederickson & Roberts, 1997), a well-established theoretical framework in body image research, in explaining sexual health in midlife and older women. Body self-consciousness during sex partially explained the relationship between body shame, appearance anxiety, and sexual function, distress, and satisfaction. High body appreciation mitigated the detrimental effect of self-objectification constructs (i.e., body surveillance, appearance anxiety) and body self-consciousness during sex on midlife and older women's sexual health. Overall, based on the results of this dissertation, body appreciation appears to serve as a protective factor for improved sexual health. Similar to sexual satisfaction and sexual distress, positive and negative aspects of body image are related, but nonetheless distinct, concepts that should not be used interchangeably. Furthermore, midlife and older women's body image and sexual experiences differ from that of their younger counterparts; systematic generalisation of findings from one group to the other is thus unwarranted. Consideration for these various distinctions is not only required for increased understanding of the complex links between body image and sexuality across adulthood, but also relevant to guide prevention efforts at a sociocultural level and clinical interventions at the individual level.
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Kahumoku, Emily Pearl Vazsonyi Alexander T. "Objectification culture a study of the relationships between objectified body consciousness, mental health, body image and risky sexual behavior in adolescent females /." Auburn, Ala, 2008. http://repo.lib.auburn.edu/EtdRoot/2008/SUMMER/Human_Development_and_Family_Studies/Thesis/Fessler_Emily_35.pdf.
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Ydstål, Danielle. "Health Risks of VOCs and Aldehydes in Indoor Air : A Case Study of Three Beauty Salons and a Gym." Thesis, Örebro universitet, Institutionen för naturvetenskap och teknik, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:oru:diva-51779.
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People tend to spend more and more time indoors, constantly breathing indoor air. In indoor air there is a mixture of chemicals from both the outdoor air, which is let in through the ventilation systems, and from the materials and products that are used indoors. To maintain good health, good indoor air quality (IAQ) is essential, not only at home but also at work. Some workplaces are more prone to air contamination than others, beauty salons being a great example. This is simply because a large number of products are used, all with a complex composition of different substances. In this study, the concentrations of volatile organic compounds (VOCs) and aldehydes are measured in the air of different types of beauty salons and a gym. Three different types of beauty salons are included; one hair salon using traditional hair products, one hair salon using organic products and the third salon is a nail salon. The gym is included as a reference facility where low emissions of VOCs and aldehydes are expected. Also, a sample of the outdoor air in central Örebro is taken to be able to conclude that the indoor pollution is indeed from indoor sources, using indoor/outdoor ratio (I/O ratio). To evaluate the risk associated with the measured concentrations of VOCs and aldehydes a new approach using chronic limit values for calculation of hazard index (HI) and maximum cumulative ratio (MCR) is used as well as the Swedish occupational exposure limits. HI is calculated by adding all substances in the mixture’s hazard quotients (HQs), which is the measured concentration divided by the limit value. The HI is an indication of the strength of the toxicity of the mixture where a value above 1 is of concern, whereas MCR is used to identify if one or several substances are responsible for the total toxicity by dividing the HI by the maximum HQ in the mixture. The results showed a low risk for all sampling sites, except personal sampling in salon 3, where HI > 1 and MCR>2, which means concern for combined effect by several substances.Vi tenderar att spendera allt mer tid inomhus, vilket gör att vi konstant andas inomhusluft. I inomhusluft finns en mix av kemikalier från både luften utomhus som släpps in genom ventilationssystemen och från material och produkter vi använder inomhus. För att bibehålla god hälsa är det nödvändigt med en god kvalitet på inomhusluften, inte bara hemma utan också på jobbet. Vissa arbetsplatser löper större risk för dålig inomhusluft än andra, ett bra exempel är skönhetssalonger. Detta på grund av det stora antal produkter som används, varav alla har sin egen komplexa komposition av kemikalier. I denna studie mäts koncentrationerna av flyktiga organiska ämnen och aldehyder i inomhusluften på olika skönhetssalonger och ett gym. Tre olika skönhetssalonger deltog i studien; en hårsalong som använder sig av traditionella produkter, en hårsalong som använder ekologiska produkter och en nagelsalong. Gymmet används som en typ av referensanläggning där låga halter av flyktiga organiska ämnen och aldehyder väntas. Även utomhusluften mäts i centrala Örebro, och resultatet används för att kunna fastställa att de uppmätta ämnena har sitt ursprung i inomhusmiljön genom att beräkna indoor/outdoor ratio (I/O ratio). För att utvärdera riskerna de uppmätta koncentrationerna flyktiga organiska ämnen och aldehyder utgör, tillämpas ett nytt tillvägagångssätt där man använder kroniska gränsvärden för att beräkna hazard index (HI) och maximum cumulative ratio (MCR), samt svenska hygieniska gränsvärden. Alla ämnen i en mix har en så kallad hazard quotient (HQ) som beräknas genom att dividera den uppmätta koncentrationen av ämnet med dess gränsvärde. Alla ämnens HQ adderas och tillsammans utgör de HI. HI indikerar styrkan av mixens sammanvägda toxicitet och ett värde över 1 är oroväckande. MCR används för att identifiera om ett eller flera ämnen är ansvariga för den totala toxiciteten för mixen genom att dividera HI med den högsta uppmätta HQ i mixen. Resultaten visade låg risk för alla prover, förutom personburen provtagning i salong 3, där HI>1 och MCR>2, vilket betyder att oro finns för mixens kombinerade effekter och det orsakas av flera substanser.
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Daneková, Petra. "Dokonalost." Master's thesis, Vysoké učení technické v Brně. Fakulta výtvarných umění, 2019. http://www.nusl.cz/ntk/nusl-396115.
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In my final work I deal with the topic of handicap, disability and otherness. Any otherness causes fear in society, fear of ignorance. Being healthy, "normal," means the assumption of a full-fledged life of modern man. A disabled person, whether physically or mentally, does not meet these priorities and ideas of normality. I try to point out the handicap positively, not to hide it. I also work on the qualities of beauty and ugliness because they are very similar to health and disability issues. My final work is focused on the affected bodies. The result is a set of exposed objects that, in conjunction with the installation, can act as luxury goods. The work consists of about fifteen hand-sewn gloves of various shapes and materials. They are very extraordinary objects that only "sit" for the chosen. The aim of the work is to contribute to works that seek to promote disability in art or culture.
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Loiewski, Christopher Loiewski. "Liking of Specific Tobacco Advertisements as a Mediator of Individual Difference Influences on Contemporaneous Susceptibility and Change in Use after 12 Months." The Ohio State University, 2017. http://rave.ohiolink.edu/etdc/view?acc_num=osu1500555762948557.
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Zouetchou, Heribert. "Direct-To-Consumer Advertisements and Medical Services Utilization Among Adult Dermatology Patients in the United States." ScholarWorks, 2016. https://scholarworks.waldenu.edu/dissertations/1954.
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Pharmaceutical product claim and help-seeking advertisements have prompted the types and purposes of medical dermatology service(s) that patients have used in the United States. Indeed, researchers have demonstrated that 94% of working nurse practitioners affirmed receiving from their patients a request for a cancer drug advertised. However, adult dermatology patients members of Saint Nicholas Catholic Church or/and patients at MedStar Clinic in Houston, Texas, have not been of interest for any study so far. The purpose of this quantitative study was to assess the relationship between product claim, help-seeking, types, and purposes of medical dermatology services used amongst males and females aged at least 18 years. Prospect theory (PT) was the theoretical framework used to analyze the purpose of this study. A cross-sectional survey approach permitted to collect primary data from 120 participants who were members of Saint Nicholas Catholic Church or/and patients at MedStar Clinic. The results, based on a forced entry multiple regression analysis at 95% confidence interval, indicated that product claim and help-seeking significantly explained (p -?¤ .05) the variances of certain types and purposes of medical dermatology services used. Thus, product claim and help-seeking predicted the types and purposes of medical services used by the study population. Pharmaceutical announcers may benefit from the results of this study by using the study results to create new direct-to-consumers advertisements for the dermatology health promotion. The study population may benefit healthy skin, hairs, and nails by using medical dermatology services after exposure to the new pharmaceutical direct-to-consumer advertisements.
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Judilla, Judy Fondales. "Introduction to cosmetology: Color seasons and palettes." CSUSB ScholarWorks, 2000. https://scholarworks.lib.csusb.edu/etd-project/1757.
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Suttner, Raymond Sharl. "An analysis of the influence exerted by the pharmacist and pharmacy assistant in the purchase decision of health and beauty aid products." Thesis, Rhodes University, 1986. http://hdl.handle.net/10962/d1004383.
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[Introduction] The 1980s have ushered in an era of extreme competitive pressure for the modern business organisation. In previous times many business organisations have succeeded simply because of the excellence of their products, with little concern or attention being paid to the wants and needs of potential customers. As the business environment has become more competitive, however, the point of focus has changed. There is ample evidence which suggests a correlation between success in business and firms which have adopted a marketing-orientated philosophy of business. The evolution of marketing as a discipline has been hastened in recent times by the need of the firm to survive in the face of increasing competition. This "increasing attention" is occurring because of the realisation that sheer product excellence alone will not necessarily mean that the firm will succeed in establishing a group of satisfied customers in the long term. It is the adoption of the so-called "marketing concept" which provides the opportunity for the firm to develop a competitive edge which will more likely eventuate in success.
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Lugo, Mayra. "Exploring the Spa market in Vancouver, British Columbia /." Burnaby B.C. : Simon Fraser University, 2005. http://ir.lib.sfu.ca/handle/1892/3629.
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Research Project (M.B.A.) - Simon Fraser University, 2005.Research Project (Faculty of Business Administration) / Simon Fraser University. Senior supervisor : Dr. Jennifer C. Chang. Includes bibliographical references (p. 39-41).
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Nguyen, Anh. "Suc Khoe La Quan Trong Hon Sac Dep! Health is Better than Beauty! Improving Breast and Cervical Cancer Screening Outcomes among Vietnamese Women." VCU Scholars Compass, 2011. http://scholarscompass.vcu.edu/etd/186.
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Vietnamese women experience cancer screening disparities and inconsistent adherence to screening guidelines. The goal of this study was to implement and evaluate a breast and cervical cancer screening intervention to promote cancer screening knowledge, attitudes, self-efficacy, intention, and behavior for Vietnamese women. Secondary objectives of the study included examining the relationships between cultural variables (e.g., acculturation, ethnic identity, religiosity, and collectivism) and cancer screening variables. The study enrolled 102 women from the greater Richmond metropolitan area. Participants were assigned to an intervention group or a print material control group. In the intervention session, participants were exposed to information on female cancers and were taught how and where to access Pap tests and clinical breast exams (CBE). Follow-up data were collected six months after the intervention to determine whether or not there were longer-term program effects. Intervention participants also took part in focus groups that examined their reactions, thoughts, feelings, and experiences in regards to the intervention. In addition, focus groups explored participants’ sources of motivation for cancer screening and whether they shared information obtained in the sessions with other individuals. The intervention was effective in promoting immediate and longer-term gains in breast and cervical cancer knowledge, attitudes towards screening, self-efficacy for screening, and actual screening behaviors. The study’s findings indicated that acculturation was linked to higher levels of self-efficacy and screening behavior and less positive attitudes towards screening. Personal and social extrinsic religiosity were associated with more positive attitudes towards screening. Social extrinsic religiosity was also associated with more self-efficacy for screening and screening behavior. Intrinsic religiosity was linked to lower levels of self-efficacy for screening. Focus group discussions revealed that the women shared cancer-related information with friends, female family members, and husbands. Focus group discussions also revealed that emphasis on caretaking roles may help increase women’s adherence to screening guidelines. This study provides evidence for the effectiveness of culturally-tailored strategies in developing cancer screening interventions for the Vietnamese population. This study also demonstrates how health information is transmitted across informal channels within faith-based communities.
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Johansson, Krause Emelie. "Lagstiftning gällande yrkesmässig hygienisk verksamhet : En undersökning om lagstiftningen behöver tydliggöras för att underlätta kommuners tillsynsarbete." Thesis, Umeå universitet, Institutionen för ekologi, miljö och geovetenskap, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-172940.
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Poorly executed beauty and body treatments can cause infections, skin damage and blood contamination. Supervision of hygiene routines in businesses that offer these treatments are therefore necessary. A new law proposal suggests a clarification of aesthetic surgical procedures and injection treatments. The purpose of the study was to examine if the legislation that regulates businesses that offer other beauty and body treatments than the ones mentioned above needs to be clarified. This, to simplify the supervision for health inspectors. A poll was sent to all municipalities in Sweden and an interview was held with the National Board of Health and Welfare. There are uncertainties whether the Health and Social Care Inspectorate or the municipalities should supervise the hygiene routines of certain treatments which makes it difficult for the health inspectors to know when they are responsible for the supervision. The health inspectors would like to see a clarification in which businesses are covered by their supervision and what requirements can be imposed on business operators to achieve better hygiene routines. The market for new beauty and body treatments is constantly emerging. According to health inspectors, the new trends and treatments are especially difficult to handle, and they would like a clarification on how to manage these businesses as well. The regulations might not need to be defined in the shape of a new law, but how the health inspectors are supposed to interpret the law needs to be clarified in the guidelines from the National Board of Health and Welfare.
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Boepple, Leah. "The Effect of Colorist Images on Appearance Concerns of Black Women." Scholar Commons, 2015. http://scholarcommons.usf.edu/etd/5913.
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American culture supports a colorist system that values lighter skin tones in women of color, and these norms are communicated in some part by images present in our society. Previous research has not explored the impact that colorist images may have on the psychological health and appearance concerns of women of color. The purpose of the current study was to determine whether exposure to images of Black women who more closely meet colorist beauty standards (i.e., lighter skin) would negatively impact women’s psychological health and general appearance concerns. It was hypothesized that participants exposed to colorist images of Black women would experience greater increased negative affect, skin tone dissatisfaction, and appearance concerns; and greater decreased self-esteem. It was hypothesized that these relationships would be weaker in Black women who self-identify more closely with their ethnic background. It was further hypothesized that these relationships would be stronger in women with higher levels of internalization, poorer satisfaction with their skin tone, darker skin tones, greater desire for lighter skin, and lower trait levels of self-esteem. Results suggest images of Black women with varying skin tones do not impact the appearance concerns, negative affect, or self-esteem of Black women exposed to such images. However, trait self-esteem, self- identification with Black values, skin tone dissatisfaction and desired skin tone were found to moderate these relationships. This study makes an important contribution to the area of appearance and body image concerns specific to women of color. The dissemination of this research may contribute to the improvement of body dissatisfaction constructs specific to women of color.
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Abou-Rizk, Zeina. "Young Lebanese-Canadian Women's Discursive Constructions of Health, Obesity, and the Body." Thesis, Université d'Ottawa / University of Ottawa, 2012. http://hdl.handle.net/10393/22650.
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Using feminist poststructuralist and postcolonial lenses, I explore how young Lebanese-Canadian women construct health, obesity, and the body within the context of the dominant obesity discourse, which over-emphasizes supposed links between inactivity, nutrition, obesity, and health. Participant-centered conversations were held with 20 young Lebanese-Canadian women between the ages of 18 and 25. The conversational texts were analyzed according to two consecutive methods: a thematic analysis which allowed us to focus on what the participants had to say about health, obesity, and the body followed by a poststructuralist discourse analysis which helped us to decipher how the participants spoke about these topics. The findings of this study attest that the young women construct health, obesity, and the body as matters of individual responsibility. They speak about achieving health and avoiding overweight/obesity through disciplinary practices such as rigorous physical activity and proper dietary restrictions. The participants also construct health in close linkage with the physical appearance of the body; moreover, they conflate the “healthy” and “ideal” female body, which they represent as thin. As such, the young women reject “fat” and portray obesity as a disease, a matter of lack of will, and an “abnormal” physical appearance. Finally, the young Lebanese-Canadian women report their involvement in various practices such as restriction of the quality and quantity of their nutritional intake, rare and non-organized forms of physical activity, and problematic practices such as the use of detoxes, dieting pills, and compulsive exercise, all in the name of health. Throughout this study, I highlight the participants’ multiple and shifting subjectivities: While the young Lebanese-Canadian women most often construct themselves as free neoliberal subjects re-citing elements of dominant neoliberal discourses (of self-authorship, self-responsibility for health, traditional femininity, and obesity), they at times construct themselves as “poststructuralist” subjects showing awareness of, and “micro-resistance” to such discourses. The impacts of the Lebanese and Lebanese-Canadian cultures on the participants’ constructions of health, obesity, and the body comprise an important part of this thesis. The participants accentuate the major importance of beauty and physical appearance—particularly not being fat—in the Lebanese and Lebanese-Canadian cultures. However, they also attempt to distance themselves from “Lebanese” ways of thinking about health, obesity, and the body, and in doing so they replicate homogeneous representations of Lebanese, Lebanese-Canadian, and Canadian women. I offer practical suggestions to inform health and obesity interventions that target Lebanese-Canadian women and women from ethnic minorities and I discuss future research possibilities that may stem from the present thesis.
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Guimarães, Amanda. "Global Warming, Health and the Animal Industry. A Critical Discourse Analysis of Advertisements from the Animal Industry in EU after the Reports by WHO, FAO and IPCC." Thesis, Malmö högskola, Fakulteten för kultur och samhälle (KS), 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-23153.
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IPCC, WHO and FAO have recently published reports connecting the animal industry with Global warming, cancer and 70% of modern diseases. In fact, IPCC (2014) indicated that the greatest potential for reducing emissions is placed on the consumer’s level. For this context, grounded in concepts of the Foucauldian Discourse Analysis and the Compositional Analysis (Rose, 2001) this study analyzed a series of advertisements issued in the period after the reports (2013-2015). The analysis was guided by three central questions: (1) Which linguistic and visual approaches, as well as their organization and strategies applied in the discourse, is the Animal Industry using in the construction of their advertisements and how they react to this moment of crises? (2) Considering Barthes ́ approach of food as symbols containing a communicational construction, what are the meanings built around animal products understood from the perspective of discourse? (3) How is the Animal Industry positioning themselves towards audiences and culture and what functions are they giving to themselves in society? Following a political theoretical framework, the proposition that the animal commodification is an ideology affirmed in western societies will be discussed. Advertisements from seven enterprises of the Animal Industry in EU will be used, selected for having leading positions in their sectors (meat and dairy). Among the results, it was verified that the relation toward human interaction is the major enunciator in the advertisements. The following lines of enunciation were identified: example and empathy; imperative discourses; tradition. The enunciations of meat have emotional basis; while the constructions around dairy focuses on the western representation of archaic nature (Haraway, 1989). The denotative qualities of the foods where very little considered. The political and ethical questions around the animal products were absent. This study focuses on the necessity of a political and critical approach of the marketing strategies of the Animal Industry. KEY WORDS: Animal Industry, Global Warming, Discourse Analysis, Foucault
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Davis, Dawnavan Scott Scott Davis Dawnavan. "Beauty is in the eyes of the beholder : definitions of attractiveness among african american and caucasion women /." Download the dissertation in PDF, 2005. http://www.lrc.usuhs.mil/dissertations/pdf/Ddavis2005.pdf/.
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Stockhaus, Karolina. "Polish aesthetic medicine market in the context of Swede's beauty tourism : High-quality, low-cost services towards demanding Swedish patients." Thesis, Södertörns högskola, Institutionen för livsvetenskaper, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-16577.
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This thesis concerns Swedes’ medical tourism to Poland with an indication of travelling for beauty treatments. Its goal is to study Swedes travelling to Poland because of aesthetic medicine purposes. Trips with medical background, e.g. surgeries, dental treatments or spa/wellness tourism were not taken into account in this assignment. However, in many aspects, some of this data were also included because of the unavailability of more precise sources. The aim has also been to try to reach an insight in what kind of factors and motivations cause that more and more Swedes choose to seek medical help in Poland. The goal has been also to show how the future of this kind of tourism could look like. The study is based on qualitative interviews with clinics and medical centres performing those treatments and patients/customers with such an experience. The theoretical framework concerns laws and regulations, also personal motivations and needs. I came to the conclusion that there are several reasons for people to travel to Poland for medical services: relative low costs of treatment, high quality of service and technology, short waiting periods, insignificant cultural differences and geographical proximity of both of the countries.
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Sanseverino, Regina Maria Rangel Baptista. "A cultura do sorriso branco e dos dentes saudáveis : problematizando o cuidado com a boca e os dentes em anúncios publicitários de dentifrícios." reponame:Biblioteca Digital de Teses e Dissertações da UFRGS, 2013. http://hdl.handle.net/10183/76599.
Full textAbstract:
O cuidado em saúde bucal configura-se como um importante foco das preocupações e das práticas atuais do cuidado de si. O entendimento de que as práticas direcionadas ao cuidado de si integram os processos implicados na constituição de subjetividades moveu-me na direção de me interrogar sobre a crescente busca por dentes brancos por meio de um cuidado bucal e de tecnologias que “garantam” o desejado sorriso modelar antes mesmo de preocupações com a saúde bucal. Enquanto efeito das práticas sociais, o corpo encontra-se implicado numa economia política de estratégias tecnocientíficas e verdades que o regulam conforme as normas de beleza, saúde, felicidade e consumo. Tal implicação direciona escolhas, por exemplo, de produtos a serem adquiridos, os quais passam a integrar tanto os hábitos quanto a constituição subjetiva e orgânica dos sujeitos. Se pensarmos nas instâncias cujas verdades nos interpelam cotidianamente, será possível ver que os modos como nos olhamos e cuidamos encontra-se amplamente difundido pela mídia, inclusive os cuidados de saúde bucal. Por meio de diversos meios e modalidades enunciativas, a mídia vem ocupando a posição privilegiada nos processos constitutivos dos sujeitos e nos modo de ver e de cuidar de si. Relativamente ao cuidado bucal contemporâneo, no Brasil, este se apresenta de forma ambígua, ao mesmo tempo, tem-se o adoecimento por cárie e a veiculação de verdades, em anúncios publicitários configurando um cuidado oral estético que articula saúde/beleza. Tais questões moveram-me na direção de conhecer práticas e verdades relacionadas ao cuidado bucal, enquanto cuidado consigo, em anúncios publicitários veiculados na televisão nos dias de hoje. Assim, tomei como objeto de análise anúncios publicitários postos em circulação na mídia televisiva, visto o papel de destaque que adquiriu na constituição das subjetividades contemporâneas. Para entender como foi se configurando o cuidado bucal, no presente, voltei meu olhar para outras épocas, desde 3500 a.C. até meados do século XX, procurando conhecer instrumentos, produtos, quem falava e o que se dizia sobre o cuidado bucal. Nessa direção, examinei anúncios publicitários da revista “A Cigarra”, importante revista feminina brasileira do século passado. Para tanto, foram estabelecidas conexões com o campo dos Estudos Culturais, em suas vertentes pós-estruturalistas, e os estudos foucaultianos. As análises mostraram-me que as preocupações e cuidados bucais foram transformando-se, mas trazendo desde uma época remota preocupações estéticas que foram sendo associadas à saúde. No século XX, tornou-se marcante a presença dos especialistas nos anúncios publicitários, relacionando os usos do dentifrício à beleza e à saúde femininas já associadas ao branqueamento, mas também à sedução. Nos dias de hoje, intensifica-se o discurso do branqueamento do corpo e boca com saúde/beleza e sedução, o que pode gerar a produção de desejo e busca pelo branqueamento dental e pelas tecnologias em nível molecular para alcançá-lo a qualquer preço. Isso aponta para a necessidade de olharmos criticamente as produções midiáticas e as “verdades” que circulam acerca do branqueamento dos dentes.Oral health care is deemed as an important focus of concern and current practices associated with self-care. The understanding of practices of self-care integrates processes implied in the production of subjectivities. Therefore, I felt compelled to examine the rising pursuit for white teeth in our society. People are more concerned about obtaining the desired standard smile, achieved through oral care and dental technology, than about oral health. One of the focuses of contemporary propositions of self-care consists of dental care practices, which are widespread by the media. The body, thought as an effect of social practices, is part of a political economy of technoscientific strategies and truths that regulate it according to rules of beauty and health, happiness and consumption standards, which drive people to consume certain products, and thus become part of day by day habits and the subjective and organic constitution of individuals. The media plays a rising position in launching truth through different modalities of enunciation in media artifacts. This role made it a prime pedagogical instance, involved in the construction of the individuals’ views and self-care. However, the current oral care status presents itself ambiguously. On the one hand, we have the Brazilian population sickened by cavities; on the other hand, we have truths being promoted in advertisements, configuring an oral care that combines aesthetically health / beauty. These interrogations led me to examine practices and truths related to oral care which appear on advertisements published in women’s magazine of the last century. This way, it might be possible to analyze continuities and discontinuities in what is being said about oral care on televised advertisements in the present time. Therefore, thinking media as a relevant instance of productions of subjectivities, the object of analysis of this research is a set of televised advertisements currently available. In order to support this hypothesis, I established connections with Cultural Studies, in its connections with the post-structuralist perspective and Foucauldian studies. The analysis showed me that the worries and oral care have changed along the years, bringing along with it aesthetic concerns which have been associated to health since remote times. During the 20th century, the strong presence of specialists in ads has been noted, relating the usage of dentifrices to beauty and feminine health, which were already associated with not only whitening but also with seduction. Nowadays, the whitening speech for the body and the mouth and seduction has been intensified, which could generate the production of a desire and the search for dental whitening and technologies in a molecular level, to reach it at any price. Such finding leads to the need of looking critically at mediatic productions and the “truths” circulating around dental whitening.
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Strim, Cintia. "Educando o corpo feminino : saúde como um mais, corpo molecular e otimização da beleza na Revista Claudia." reponame:Biblioteca Digital de Teses e Dissertações da UFRGS, 2011. http://hdl.handle.net/10183/29935.
Full textAbstract:
Nesta dissertação discuto como os conceitos contemporâneos de saúde como um ‘mais’, molecularização do corpo e otimização da beleza aparecem na revista Claudia (revista nacional de grande circulação destinada ao público feminino) e quais estratégias são utilizadas na produção dos corpos femininos na atualidade. Foram analisados todos os anúncios, matérias e reportagens de doze exemplares do artefato correspondentes ao período de julho de 2008 a junho de 2009. Os Estudos Culturais e os Estudos de Gênero foram utilizados como referencial teórico-metodológico ancorado na perspectiva pós-estruturalista. A partir das ferramentas escolhidas, são apresentadas e problematizadas as práticas de cuidado com o corpo, com a saúde e com a beleza presentes nas páginas de Claudia com a intenção de apontar como a Revista colabora na construção de modos de ser e de viver femininos. Os investimentos na potencialização do corpo, a necessidade de escrutinar o próprio corpo, a responsabilização do indivíduo em lidar com os riscos aos quais está exposto, a busca incessante por mais saúde e o consumo do próprio corpo são as questões principais discutidas neste estudo.In this dissertation I will be discussing how the contemporary concepts of health as a 'plus', molecularization of the body and beauty optimization appear in the magazine Claudia (a domestic magazine with broad circulation aimed at female consumers) and what strategies are used in the production of the women’s bodies nowadays. An analysis was made of all the advertisements, articles and reports from twelve issues of the magazine, corresponding to the period from July 2008 to June 2009. Cultural Studies and Gender Studies were used as a theoreticalmethodological reference anchored on the post-structuralist view. Using the selected tools, body, health and beauty care practices are presented and questioned. These practices are taken from the pages of Claudia with the aim of demonstrating how the magazine collaborates in the construction of feminine manners of being and living. Investments in strengthening the body, the need to scrutinize one’s own body, individuals responsibilities in dealing with the risks they are exposed to, the constant search for more health and the consumption of one’s own body are the leading issues discussed in this study.