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Journal articles on the topic 'Health and Beauty Advertisements'
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1
Khan, Aalia Mehar. "Social aspects of Code-Switching: An analysis of Pakistani Television advertisements." Information Management and Business Review 6, no. 6 (December 30, 2014): 269–79. http://dx.doi.org/10.22610/imbr.v6i6.1125.
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Code switching is the shift from one language to the other or use of more than one language during conversations or writings. The present research deals with intra-sentential (within one sentence) code switching in the language of television advertisements. To facilitate the socio-linguistic analysis, 12 advertisements of beauty and health care products have been recorded and transcribed from four television channels. The linguistic analysis focuses on the social aspect (gender, geographical background, socioeconomic class, and education) of code switched language in these advertisements. From the analysis and findings, it is concluded the language of advertisements for beauty and health care products reflects a change in linguistic practices and preferences of Pakistani consumers.
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Alharthey, Bandar Khalaf. "How Online Video Marketing Can Lead to Consumer Online Purchase Intention of Beauty and Healthcare Products in KSA." International Journal of Online Marketing 11, no. 1 (January 2021): 14–38. http://dx.doi.org/10.4018/ijom.2021010102.
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The main emphasis of this research study is to examine that how online video advertisement can lead to consumer online purchase intention of beauty and healthcare products in KSA while customer satisfaction will be assessed as a mediator between online video advertising and customer purchase intention. The nature of the research study is quantitative, and a correlational design has been selected for the study. Primary data was collected from a sample of 452 people who buy beauty and health care products online in major cities of Saudi Arabia. SPSS and Smart PLS are used to run different statistical techniques to test the proposed model. The results of the study shows that online video advertisements positively impacts customer satisfaction which in turn positively affects intentions of customers to buy online; also, gender, age, and profession act differently as a moderator in developing online shopping intention of beauty and healthcare products.
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San, Cicilia San, Henny Hartono, and Angelika Ryandari. "THE IDEOLOGY AND THE IDEATIONAL MEANING PROCESSES BEHIND THE ADVERTISEMENTS OF COSMOPOLITAN MAGAZINE." Celt: A Journal of Culture, English Language Teaching & Literature 7, no. 2 (August 10, 2018): 175. http://dx.doi.org/10.24167/celt.v7i2.162.
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This study tried to reveal the ideology and the process of ideational meaning behind the advertisements found in a female magazine, Cosmopolitan. The analysis of ideology was based on four basic assumptions. They are beauty, prestige, health and others. In analyzing the processes of the ideational meaning, the writer used Halliday theory that discusses about six types of processes. They are material (doing/event) process , mental (thinking/sensing/feeling) process,relational (attributive/identifying) process, behavioral process, verbal process and existential process. The results show that the advertisements are dominated by beauty ideology (45,5%) and relational process (41,4%). Based on the result, it is clear that as a female magazine, Cosmopolitan presents advertisements that offer beauty products/services. Moreover, relational process (identifying) is used more because the producer and the advertiser are aware that they cannot compel the consumers to buy the products/ services offered. The use of the process is aimed to show the products/ services that will raise the curiosity of the consumers and to persuade the consumers to buy the products/services.
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Phakdeephasook, Siriporn. "Discourse of Femininity in Advertisements in Thai Health and Beauty Magazines." MANUSYA 12, no. 2 (2009): 63–89. http://dx.doi.org/10.1163/26659077-01202005.
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This paper aims to analyze the discourse of femininity in advertisements for products and services for women published in Thai health and beauty magazines by adopting Critical Discourse Analysis approach. The research questions are: 1) what is the ideology of femininity represented in these advertisements? and 2) what are the linguistic strategies used for representing these ideological concepts? It is found that these advertisements convey an ideology of ‘desirable women’ which consists of three related concepts; 1) Desirable features for women include slim and slender figure; youthful appearance; white, clear, and radiant skin; large, firm, and shapely bust; and odorless privates. These features are construed signs of “healthy beauty.” 2) Some natural bodily conditions which are opposite to the desirable features are problems and enemies. Women with these “problems” are in trouble and lack confidence. 3) Bodily management can be done effortlessly and effectively through the magic of the advertised products and services. Thus, women should improve themselves to be better persons by selecting the right products and services. Various linguistic strategies are manipulated to represent these ideological concepts including the use of lexical selection, claiming common facts, metaphors, overstatements, rhetorical questions, presupposition manipulation, and intertextuality. As for lexical selection, positive words, as well as trendy terms such as “healthily beautiful” and “healthy”, are selected to ratify the attributes to be construed as “desirable.” Also, terms denoting problems and anxieties are used to describe some natural features, which are opposite to the “desirable” ones, as “undesirable features.” Lexical choices denoting ease, short periods of time, and potency are used to describe the effectiveness of bodily improvement processes. Factual claims are adopted to validate ideological concepts. WAR metaphors are used to construe the opposite features as enemies with whom women are fighting against. Overstatement is used to describe the delightful feeling of achieving “desirable” features and the miraculous power of the advertised products or services. Presupposition manipulation is used to imply that some features are problematical, shameful, and even diseased. This further implies that women with what is deemed to be “undesirable” features are in trouble. The use of intertextuality in the form of inserted personal narratives and the citation of scientific facts quotation is used to suggest that the advertised products and services are the right ones for women.
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Johnson, Emily. "“Who Would Know Better Than the Girls in White?” Nurses as Experts in Postwar Magazine Advertising, 1945–1950." Nursing History Review 20, no. 1 (2012): 46–71. http://dx.doi.org/10.1891/1062-8061.20.46.
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American advertising in the period immediately following the Second World War portrayed nurses as trusted advisers and capable professionals and frequently pictured them performing skilled work, including dispensing medicine and assisting in surgery. Advertisements published in a range of magazines whose target audiences varied by gender, race, age, and class show that nurses in postwar advertisements embodied two broad categories of representation: (a) medical authority, scientific progress, and hospital cleanliness; and (b) feminine expertise, especially in female and family health. Typically portrayed as young white women—although older nurses were occasionally depicted and black nurses appeared in advertisements intended for black audiences—nurses were especially prominent in advertisements for menstrual and beauty products, as well as products related to children’s health. Although previous scholarly examinations of nurses in postwar mass media have emphasized their portrayal as hypersexual and incompetent, this investigation posits postwar advertising as a forum that emphasized nurses’ professionalism, as well as complex expectations surrounding women’s professional and domestic roles.
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Sadeq Naser, Hayder. "A Multimodal Analysis of Hyperbolic Devices in Advertisements of Health and Beauty Products." Journal of the College of languages, no. 44 (June 1, 2021): 94–118. http://dx.doi.org/10.36586/jcl.2.2021.0.44.0094.
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This paper examines the use of one of the most common linguistic devices which is hyperbole. It shows how hyperbolic devices are used as an aspect of exaggeration or overstatement for an extra effect in which the speaker can use hyperbole to add something extra to a situation in order to exaggerate his idea or speech. It is, like other figures of speech, used to express a negative or positive attitude of a specific unit of language. Thus, this paper is set against a background of using hyperbole concerning two main fields (advertisements and propaganda). So, the use of hyperbole will be implied by analyzing them concerning their meaning) literal and non-literal). Methodology of this study follows the specific model of analysis adopted from Barthes (1977) cited in Machin (2007).
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Trice, Jasmine Nadua. "Epistemologies of the Body in Colonial Manila's Film Culture." Feminist Media Histories 6, no. 3 (2020): 104–36. http://dx.doi.org/10.1525/fmh.2020.6.3.104.
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This article explores the contradictions that surrounded evocations of the clean, hygienic, healthy body in 1920s and 1930s Manila film culture, where moviegoing ephemera such as advertisements, exhibition artifacts, and popular media interfaced with other systems of knowledge implicated within the colonial project, such as bodily piety and public health. This juncture between consumer culture, cinema, and discourses of cleanliness places the cinema within an uncanny archive of aspirational embodiment that evokes older orders of power: accounts of cinemagoing measured theaters' worth in terms of sanitation and cleanliness; and in both English and Tagalog popular film magazines, advertisements for doctors, medicines, cleaning agents, and beauty products sat beside images of local and foreign stars. Circulating within a context of impending independence and cultural transition, this archive not only bolstered US colonial regimes of hygiene, sanitation, cleanliness, gender, and race, but also evoked residual formations of religious piety and Catholicism.
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Searing, Caroline, and Hannah Zeilig. "Fine Lines: cosmetic advertising and the perception of ageing female beauty." International Journal of Ageing and Later Life 11, no. 1 (February 13, 2017): 7–36. http://dx.doi.org/10.3384/ijal.1652-8670.16-290.
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Fine Lines is a study investigating the language used in adverts for female facial cosmetics (excluding makeup) in UK Vogue magazine. The study queries whether this has been affected by the introduction and rise in popularity of minimally invasive aesthetic procedures to alleviate the signs of facial ageing. The contemporary cultural landscape is explored: this includes the ubiquitous nature of advertising as well as the growth of the skincare market. Emergent thematic analysis of selected advertisements showed a change in the language used before the introduction of the aesthetic procedures (1992 and 1993) compared with later years (2006 and 2007). We have noted a decline in numbers of advertisements within some themes (nourishing in particular showed a marked fall in number of mentions) while others have shown increases (those offering protection against UV radiation and pollution increased by 50% in the later data set). The remaining thematic categories were relatively constant over the period of study, though the emphasis shifted within the themes over time. This article concludes by asserting that the language has changed, that the vocabulary has become more inventive and that skincare products appear to be marketed as complementary to cosmetic procedures. In addition, some of the products appear to be being marketed as luxury items, something to be bought because owning and using it gives you pleasure and bestows prestige on the owner.
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te Hennepe, Mieneke. "‘To Preserve the Skin in Health’: Drainage, Bodily Control and the Visual Definition of Healthy Skin 1835–1900." Medical History 58, no. 3 (June 19, 2014): 397–421. http://dx.doi.org/10.1017/mdh.2014.30.
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AbstractThe concept of a healthy skin penetrated the lives of many people in late-nineteenth-century Britain. Popular writings on skin and soap advertisements are significant for pointing to the notions of the skin as a symbolic surface: a visual moral ideal. Popular health publications reveal how much contemporary understanding of skin defined and connected ideas of cleanliness and the visual ideals of the healthy body in Victorian Britain. Characterised as a ‘sanitary commissioner’ of the body, skin represented the organ of drainage for bodyandsociety. The importance of keeping the skin clean and purging it of waste materials such as sweat and dirt resonated in a Britain that embraced city sanitation developments, female beauty practices, racial identities and moral reform. By focusing on the popular work by British surgeon and dermatologist Erasmus Wilson (1809–84), this article offers a history of skin through the lens of the sanitary movement and developments in the struggle for control over healthy skin still in place today.
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Kolenik, Tina. "Organic entities, costume, human body and neo-liberalism." Studies in Costume & Performance 6, no. 1 (June 1, 2021): 105–16. http://dx.doi.org/10.1386/scp_00038_1.
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This visual essay presents four of the author’s artistic projects, which respond to prevailing eastern European neo-liberal conceptions of the human body and the subjects it produces. The first project is concerned with the use of human skin as an organic material donated by its ‘owner’ for the manufacture of a corset and belt, which become parts of a new costume. The second project explores the characteristic of the ‘ideal’ neo-liberal human subject by means of the costume produced by manipulating the author’s own blood. The third project highlights the cultural norm according to which one is expected to present oneself to the known and especially unknown others in line with the dominant standards of feminine beauty ‐ erotically attractive, healthy, youthful and slim. The fourth project focuses on the almost obsessive endeavour to preserve or rather achieve ‘the perfect skin’, as evident in countless beauty advertisements and artificially ‘optimized’ selfies.
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Odillia, Lisa. "REPRESENTASI WANITA SEBELUM DAN SESUDAH GERAKAN FEMVERTISING DALAM IKLAN PERAWATAN TUBUH." DESKOVI : Art and Design Journal 3, no. 2 (December 3, 2020): 83. http://dx.doi.org/10.51804/deskovi.v3i2.801.
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Representasi gender dalam iklan adalah bentuk manifestasi budaya dari siklus ideologi dalam masyarakat. Sejauh ini, keberadaan iklan telah terbukti menjadi media yang berpengaruh terhadap penggunaan bahasa, gambar dan kontruksi representasi untuk meyakinkan audiens dengan membentuk realitas dalam mempengaruhi keputusan pembelian. Beberapa tahun terakhir, istilah femvertising muncul sebagai upaya periklanan untuk menarik konsumen wanita. Secara visual maupun retoris, pesan-pesan iklan yang dibingkai dalam femvertising mempromosikan kesetaraan gender dan hak-hak wanita. Gerakan Feminisme gelombang ketiga yang berkembang saat ini, menciptakan perspektif baru milenial feminis dengan menganggap bahwa feminisme adalah bentuk kebebasan memilih dalam semua aspek kehidupan, baik kesehatan, karier, pernikahan hingga selera pribadi dalam penampilan. Membandingkan iklan dari tahun 1980-an dan 1990-an dengan iklan yang diterbitkan 5 tahun terakhir ini, akan menyajikan konteks tentang bagaimana pergeseran sosial mempengaruhi kontruksi iklan dan persepsi konsumen terhadap merek. Melalui analisis visual kualitatif, studi ini akan mengindentifikasi bagaimana kampanye iklan dikontruksi sebelum dan sesudah gerakan femvertising melalui pesan feminisme demi membangun ketertartarikan audiens perempuan. Hasil penelitian ini menunjukkan bahwa iklan-iklan perawatan tubuh sering menampilkan isu yang serupa, yaitu tentang nilai-nilai kepribadian dan kecantikan. Pergeseran nilai kecantikan dan kepribadian dalam domain yang lebih luas telah menyokong perubahan perspektif sosial terhadap perempuan menuju kesadaran feminisme.Gender representation in advertising is a form of cultural manifestation of an ideological cycle in society. So far, the existence of advertisements has proved to be a media that affects the use of language, images and representation in order to convince the audience by shaping reality in influencing purchasing decisions. In recent years, the term femvertising emerged as an advertising effort to attract female consumers. Visually or rhetorically, the ad messages framed in a femvertising promote gender equality and women's rights. The third Wave feminism movement that develops today, creates a new perspective of feminist millennials by assuming that feminism is a form of freedom of choosing in all aspects of life, whether health, career, marriage to personal tastes in appearance. Comparing ads from the 1980's and 1990's with ads published in the last 5 years, will present a context on how social shifts affect ad construction and consumer perception of the brand. Through qualitative visual analysis, this study will identify how the advertising campaign was constructed before and after the femvertising movement through feminism messages in order to build a female audience's alignment. The results of this study show that the advertising of body care often displays similar issues, namely about the values of personality and beauty. The shifting value of beauty and personality in the wider domain has supported the change of social perspective on women toward the consciousness of feminism.
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Rohmah, Falla Nour, and Suhardi Suhardi. "Critical Discourse Analysis on TV Advertisements for Beauty Products." Indonesian Journal of EFL and Linguistics 5, no. 2 (November 28, 2020): 453. http://dx.doi.org/10.21462/ijefl.v5i2.316.
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This research examines TV advertisements for beauty products on local TV from the perspective of Critical Discourse Analysis. This research mainly focuses on the use of language in beauty advertisements and the strategies used by advertisers to manipulate and influence their customers. This analysis is based on Fairclough's three-dimensional framework, which shows how the ideology of “beauty” is produced and reproduced through advertisements on TV. Qualitative research was conducted on beauty product advertisements from ten TV advertisements for beauty products in 2019. The advertisements taken and analyzed were advertisements for facial beauty products from various brands and types. The findings suggest that advertisers use a variety of strategies to manipulate women. Advertising language is used to control people's thoughts. The better the words the advertisers used to manipulate the viewers, the better reaction that they will get from the viewers. This research shows advertisers are not only promoting their products but highlighting society's standards of beauty and cultural values into the viewers’ lifestyle and how the TV advertisements have shaped the beauty ideology of social practice in Indonesia.
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Réka, Németh Adrienn, Jambrik Máté, Franczia Nóra, John Balázs, Horváth Julia, Hámornik Balázs Péter, Illés Eszter, et al. "Ideálok testközelből – A fehérneműreklámok megítélése a saját testtel való elégedettség és az életkor tükrében." Mentálhigiéné és Pszichoszomatika 22, no. 1 (April 24, 2021): 1–49. http://dx.doi.org/10.1556/0406.22.2021.001.
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Elméleti háttér: Fogyasztói kultúránkat jelentős mértékben meghatározza, hogy az emberi testnek központi szerepet tulajdonít. Ezen túlmenően a fiatalságot és szépséget tekinti az ideális és kívánt állapotnak. A női test kitüntetett helyet foglal el ebben a rendszerben. A fehérneműreklámokban jellemzően egysíkú nőábrázolással találkozhatunk, amely figyelmen kívül hagyja a fogyasztók életkori heterogenitását, eltérő életciklusát, testalkatát és igényeit. Azt, hogy kire milyen módon hatnak a reklámok, számos tényező befolyásolja. Cél: A 20 és 65 év közötti nők fehérneműreklámokhoz fűződő asszociációinak vizsgálata, továbbá annak körüljárása, hogy a fehérneműmodellek megítélése hogyan függ össze a nők saját testükkel kapcsolatos elégedettségével. Módszer: A feltáró kutatásban 95 nő (átlagéletkor: 40,9 [SD = 12,6] év) vett részt, a népességi adatoknak megfelelő korosztályi arányban. A papír-ceruza teszteken túl a résztvevőkkel készült fehérneműreklámokról szóló interjúkat és reklámképekre adott reakcióikat tartalomelemzéses módszerrel értékeltük. Eszközök: Emberalakrajzok Tesztje, Sziluett-teszt, Képasszociációs feladat, Szituációs feladat, gondolattérkép készítése. Eredmények: A nők 66,3%-a utalt rá, hogy az átlagos nőktől eltérőek a fehérneműreklámokban szereplő modellek. Jelentős együttjárás van abban, hogy milyen testalkatot tartanak a nők ideálisnak saját maguk és a fehérneműmodellek számára (r = 0,56; p < 0,001). A testtömegindex bejósló hatású (ß = –0,16; p < 0,001) a saját testtel (centrális területtel) való elégedettségre. A legtöbben (59%) a bokájukkal voltak elégedettek, míg a legnagyobb számban (37%-ban) a csípőjükkel kapcsolatban fejezték ki elégedetlenségüket. A megkérdezett nők 53,7%-a fejezte ki aktuális testalkatával való elégedettségétől, életkorától, iskolázottságától függetlenül, hogy változatosabb testalkatú nők megjelenítésére vágyik a fehérneműreklámokban. Jelentős arányban (41,1%) jelent meg a változatosabb életkorú modellek megjelenítésére való igény is. A modell testalkatának változására vonatkozó igényt előre jelzi a diszkrepancia élményének kifejezése (OR = 1,95; p = 0,003), a modell életkorának változására vonatkozó igény mértéke, továbbá bejósolható a válaszadó életkora (OR = 1,05; p = 0,008), illetve a diszkrepancia említésének gyakorisága alapján (OR = 1,71; p = 0,009). A modell változatosabb testalkata iránti igény jelentősen összefügg a modell életkorának változását sürgető válaszokkal (rs = 0,58; p < 0,001). Következtetés: A nők jelentős százaléka szóvá teszi, hogy különbséget lát a modellek és a hétköznapi nők testalkata között. A résztvevők nagyobb része nem tartja ideálisnak jelenlegi testalkatát. Többen voltak teljesen elégedettek a „perifériás” testrészeikkel, mint a „centrális” területekkel. A modellek és a hétköznapi nők ideális testalkatának együttjárása utalhat arra is, hogy a modellek által megjelenített testideál fontos a nők saját ideális testalkatának meghatározásában, de az is lehetséges, hogy a nők testalkat tekintetében magukhoz hasonló modelleket szeretnének viszontlátni a reklámokban. A résztvevők jelentős része kifejezte igényét a reklámokban megjelenő fehérneműmodellek változatosabb megjelenítésére mind a testalkatot, mind az életkort tekintve, ami a fehérneműreklámokban megjelenített nőkép újragondolásának igényére hívja fel a figyelmet, különös tekintettel az ideáltól való eltérés esetleges negatív pszichés következményeire.Background: Our consumer culture is largely defined by the central role it attributes to the human body. Moreover, it views youth and beauty as the ideal and desirable state. Female bodies play a prominent role in this system. Representation of women in lingerie advertisements typically ignores the heterogeneous ages, life stages, body types, and needs of women. How individuals are affected by advertising is influenced by multiple factors. Purpose: Examining the associations of women between the ages of 20 and 65 on lingerie advertisements, and exploring the interaction between the judgement of lingerie models, and women’s body satisfaction. Methods: The pilot study had 95 female participants (mean age: 40.9 [SD = 12.6] years) whose ages reflect a similar age distribution to that of the broader population of Hungary. In addition to analysis of questionnaires, content analysis was applied to interviews and reactions to advertisements. Measures: Fallon-Rozin body shape figure scale (1985), Silhouette-test, Picture association exercise, Situational exercise, Mind Map. Results: 66.3% of women indicated that models featured in lingerie advertisements do not reflect average women. The body size that women saw as ideal for themselves and for lingerie models correlate significantly (r = 0.56, p < 0.001). Body mass index is predictive (ß = –0.16, p < 0.001) of satisfaction with the central areas of the body. Most participants were satisfied with their ankle (59%), and dissatisfaction with hips was most common (37%). 53.7% of participants expressed a desire to have more diverse body types featured in lingerie advertisements. This is independent of their current body satisfaction, body mass index, age or level of education. A significant amount (41.1%) of participants expressed their demand for more diversity in the age of models as well. The frequency of mentioning the demand for changing the body type of models can be predicted based on the expression of discrepancy (OR = 1.95; p = 0.003), and the extent of the demand for changing the age of models can be predicted based on the age of the participant (OR = 1.05, p = 0.008) and the frequency of referring to the discrepancy between models and other women (OR = 1.71, p = 0.009). The demand for more diverse body types strongly correlate with the responses demanding a change of the age of lingerie models (rs = 0.58, p < 0.001). Discussion: A considerable percentage of women point out perceiving a difference between the body types of models and everyday women. Most participants do not regard their current body type as ideal. More women were satisfied with their ‘peripheral’ than their ‘central’ areas. The correlation between the ideal body type that women identify for themselves and for models may indicate that the body ideal represented by models is important in defining women’s body ideals, but it is also possible that women are expressing a wish to see models that are more similar to themselves. A significant number of women expressed a need for more diversity among lingerie models regarding both body type and age, which highlights a need to reconsider the image of women represented in lingerie advertising, especially considering the potential adverse psychological effects of differing from the ideal.
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Birlea, Oana. "From kawaii to sophisticated beauty ideals in European advertisements Shiseidō beauty print advertisements - case study." Mutual Images Journal, no. 6 (June 20, 2019): 53–69. http://dx.doi.org/10.32926/2018.6.bir.kawai.
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Having as a starting point one of the stereotypes of Japanese women considered a purveyor of kawaii this paper aims to explore a counterexample to Sanrio’s Hello Kitty mania offered by Shiseidō cosmetics through its overseas advertisements created during a long history on the European market. Even though the image of Japan is based mainly on the concept of kawaii Shiseidō tried at first on the local market to make a turn from that fragile, helpless and naïve perception of women to a more sophisticated one. Successful advertisements are made to answer a specific target audience’s needs, thus in order to go global there was a need to adapt typical Asian beauty standards to European ones. Shiseidō’s mission is to keep up with the times without forgetting the roots, the source of power, thus it has constantly worked in developing new strategies in order to thrive on the Western beauty market without setting aside Japanese tradition. Shiseidō corporate through its smaller brands like Majolica Majorca, Pure & Mild, Haku (meaning “white”) etc. still promote whitest white skin, a beauty ideal which prevails since the Heian period (794-1185). Considering that Shiseidō has a history of more than 50 years on the European market we propose an analysis on three beauty print advertisements elaborated during 1980-2000 in order to observe the constructed image of Japan through the imaginary of the French artist, Serge Lutens, responsible for the visual identity of the brand in Europe since 1980. The question is if it is a matter of “selling” the exotic to an unfamiliar receiver or a naive reflection of Japaneseness from a European’s perspective? Through this case study on beauty print advertisements created for the European market after 1990 we want to mirror the image of Japan in Europe as depicted through the specter of the biggest Japanese beauty conglomerate in the world, Shiseidō.
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Chan, Kara, and Yolanda Cheng. "Portrayal of females in magazine advertisements in Hong Kong." Journal of Asian Pacific Communication 22, no. 1 (February 10, 2012): 78–96. http://dx.doi.org/10.1075/japc.22.1.05cha.
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A content analysis was conducted to examine the portrayal of beauty types and occupational roles of female figures in magazine advertisements. A systematic random sample of 215 advertisements from a popular lifestyle magazine in Hong Kong was analyzed. Results provide evidence of gender role stereotypes. Two thirds of the advertisements adopted classic/feminine beauty type. The other two common beauty types were sex kitten and casual. Over-representation of Caucasian models was found as one-third of the female figures were Caucasian and other minorities. Caucasian models were more likely to be portrayed in trendy beauty type. Over half of the advertisements portrayed females in decorative roles and thirty percent portrayed females as celebrities. Recreational roles and professional roles were featured less frequently. Advertisements for products target females were more gender stereotyped than advertisements for products target males and females. The lack of variety in beauty types and occupational roles among female figures were discussed.
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Br. Sembiring, Yenny Lestari, Berlin Sibarani, and Lince Sihombing. "LANGUAGE CHARACTERISTICS OF BEAUTY PRODUCT ADVERTISEMENTS." LINGUISTIK TERAPAN 17, no. 1 (September 4, 2020): 80. http://dx.doi.org/10.24114/lt.v17i1.19769.
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The objectives of this study are to describe the linguistics characteristics of beauty product advertisements, to investigate the influence of buyer behaviors towards the beauty products advertisements. The data for the study were phrases, and sentences drawn from selected beauty products advertisemets. The linguistics characteristics of language are analysed based on Chaer theory and the influence of the consumer behaviors is based on Rapp and Collins theory. The results showed that (1) Based on the sentence,which is devided into(a) naturalness and unnatural (b) Number of sentence forming clauses (c) active and passive sentence. (2) based on phrase, which is divided into (a) basic phrase and derivative phrase, (b) phrase function,which divided into nominal phrase, verbal phrase, adjective phrase, and prepositional phrase.(3) Based on language functionm which divided into (a) evocative, informative, persuasive and powered language. Based on the result of study, it can be seen that the number of no advertisement factors presentations on on consumer buying behavior was 62,6 %, while the advertising language factors was only 37,4 %. This means that the language of beauty product advertising does not have a strong relationship with consumer buying behavior. The language is only able to trigger consumer to look for more detailed explanation and find more information from more trusted sources. Therefore, the language of advertising has a relationship that is not strong and indirect with buying behavior by consumers. Keywords: Linguistic Characteristics, Consumer Behavior, Beauty Products, Advertisement.
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Tuan Anh, Trieu. "BEAUTY PRODUCTS ADVERTISEMENTS: A DISCOURSE ANALYSIS." Journal of Science, Social Science 62, no. 5 (2017): 127–33. http://dx.doi.org/10.18173/2354-1067.2017-0043.
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Fadillah, Rahmadani Linda. "ANALISIS WACANA IKLAN PRODUK KECANTIKAN BERUPA LIPSTIK PADA TELEVISI BERDASARKAN STRUKTUR DAN FUNGSI BAHASA." Ksatra: Jurnal Kajian Bahasa dan Sastra 2, no. 2 (January 15, 2021): 119–30. http://dx.doi.org/10.52217/ksatra.v2i2.724.
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This research describes the structure and function of Lipstick Beauty Product advertisements on television. This study uses a discourse analysis approach, this type of research is qualitative. The method used in this research is descriptive analysis. The data source of this research is in the form of Lipstick Beauty Product advertisements on television, which contains the structure and function of the advertising language. The results of the study describe the structure of lipstick beauty product advertisements on television consisting of language functions contained in food and beverage product advertisements on television including: (a) information functions, (b) persuasive functions and to form a positive image of the product to potential consumers.
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Yu, Seung Yeob, Eun-A. Park, and Minjung Sung. "Cosmetics Advertisements in Women's Magazines: a Cross-Cultural Analysis of China and Korea." Social Behavior and Personality: an international journal 43, no. 4 (May 24, 2015): 685–704. http://dx.doi.org/10.2224/sbp.2015.43.4.685.
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We analyzed the content of cosmetics advertisements in women's magazines published in China and Korea and compared the Chinese ideal of beauty and psychosocial values to those of Korea. Our analysis of 341 advertisements showed that 62% of Korean advertisements were for domestic brands, and 46.2% depicted Korean models, with 19.3% depicting white models, whereas 75% of the Chinese cosmetics advertisements were for international brands, and 26.5% of them featured Chinese models, with 32.7% depicting white models. The results indicate that advertisers in the Chinese magazines more strongly presented Western images as ideals of beauty than did advertisers in Korean magazines. We also found that a high number of cosmetics advertisements in the Chinese magazines contained price information and emphasized psychosocial values, such as activeness and self-confidence, which were less common in advertisements in the Korean magazines. The results imply that Chinese consumers expect concrete product benefits and are more likely to aspire to Western-type beauty than are Korean consumers.
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Hidayat, Didin Nuruddin, Desruinova Kusuma, Alek Alek, Maya Defianty, and Rahmah Purwahida. "Beauty Advertisement Products in Forming the Reality of Society: A Critical Discourse Analysis." VELES Voices of English Language Education Society 4, no. 2 (October 25, 2020): 191–98. http://dx.doi.org/10.29408/veles.v4i2.2393.
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Through advertisements aired on television, electronic media, online, and printed media, it is easy for the public to obtain product information from various brands displaying attractive images, visuals, and texts. Indeed, the most significant influence in advertising is the use of text that can change potential consumer communities' perceptions and perspectives. The study aims to analyze the advertisement of two competing brands' advertisement of beauty products in gaining sympathy from the potential public customers. Despite the fact that some research studies have attempted to reveal the beauty advertisements' ideology from a Critical Discourse Analysis perspective, little has been done to uncover the comparative studies on local and international beauty products. To obtain the data, this study examined the advertisements of two competing beauty products that have been displayed on online media (YouTube). These advertisements were analyzed by using Critical Analysis (CDA) by Norman Fair Clough. CDA was divided into three interrelated dimensions: texts, discourse practices, and socio-cultural practices. The findings revealed that the texts in the advertisements were formulated in such a way to persuade and attract the sympathy of potential buyers. In addition, the texts were also created by elevating existing realities and shaping certain realities in society so that the advertisements achieved the ultimate goal of reaching the sympathy of the potential buyers.
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Elfhariyanti, Annisa Ayu, Lisetyo Ariyanti, and Laily Maulida Septiana Harti. "A Multimodality Analysis." PIONEER: Journal of Language and Literature 13, no. 1 (July 1, 2021): 134. http://dx.doi.org/10.36841/pioneer.v13i1.935.
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Advertisement is a public media to promote a product or a service. Shampoo advertisements, especially the ones made for women, always show the advantages that the product gives to the customers. This study construed beauty standard in shampoo advertisements through the visual and linguistic elements, and found the differences in how they construe the beauty standard. This study used four different brands taken from Cosmopolitan magazine from 2016 to 2018. The brands are Love, Beauty and Planet, Loreal Extraordinary Oil, Treseme and Garnier Fructis. This study used the Multimodality approach using two modes, visual and linguistic elements. This study used Generic Structure Potential by Cheong (2004) to divide the linguistic and visual elements, then used Kress and Leeuwen's visual grammar to analyze the visual element (2006) and used Halliday's metafunction to analyze the linguistic elements (1978). Then this study analyzed the interplay of the visual and linguistic elements to construe beauty standards in society using O'Halloran SF-MDA (2008). The study shows that all of the shampoo advertisements have different ways to construe beauty standard in society through the visual and linguistic elements.
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Susanti, Sri. "A Critical Discourse Analysis on Beauty Product Advertisements." Journal of Language Learning and Research (JOLLAR) 2, no. 1 (May 20, 2019): 41–57. http://dx.doi.org/10.22236/jollar.v2i1.3493.
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This research is aimed at describing the use of language in beauty ads (Pantene and Garnier ads), elaborating the way of the strategy are used in persuading the consumers and investigating the reason for the use of strategies. This is a descriptive qualitative method in which the data were collected from the advertisements of Pantene and Garnier. The collected data are the words, phrases, clauses, sentences that are used in ads. The data were analyzed according to Fairclough’s three dimensional approach of discourse analysis; they are textual features, discursive features, and social feature. The findings of this study show that the language used in Pantene and Garnier advertisements appear very interesting in building image to the audience and were successful in utilizing the various discourse strategies to gain people’s attraction to buy the product being advertised. For the social practices, the words found in their advertisement are considered have control or power over people.
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Fogel, Joshua, and Viju Raghupathi. "Spam E-mail Advertisements for Cosmetics / Beauty Products and Consumer Behavior." Journal of Business Theory and Practice 1, no. 1 (February 28, 2013): 28. http://dx.doi.org/10.22158/jbtp.v1n1p28.
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Consumers receive spam e-mail solicitations for cosmetics and beauty products. We analyze responses<br />from 200 college students with regard to opening and reading this spam e-mail and also clicking<br />through and purchasing the product advertised in this spam e-mail. With regard to opening and reading<br />spam email about cosmetics/beauty products, women and also increasing scores for learning more<br />information online about cosmetics/beauty products were both significantly associated with increased<br />odds for opening and reading this spam e-mail. With regard to purchasing the cosmetics/beauty product<br />advertised in the spam e-mail, increasing scores for trust in the Internet to provide accurate<br />information about cosmetics/beauty products was significantly associated with increased odds for<br />purchasing. Marketers who use ethical approaches and are interested in sending e-mail information to<br />prospective college student customers about cosmetics/beauty products should keep in mind the<br />importance of conveying trust.
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Bankauskaitė-Sereikienė, Gabija. "The Portrayal of Women in the Periodicals of the First Lithuanian Republic." Respectus Philologicus 21, no. 26 (April 25, 2012): 71–85. http://dx.doi.org/10.15388/respectus.2012.26.15413.
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This article aims to add to the study of the culture, advertising history, and conception of woman of the first Republic of Lithuania. It examines articles and advertisements for women published from 1920–1940 in the periodicals “Naujoji romuva”, “Moteris” and “Naujas žodis.”The image of woman demanded by the traditional society was in large part formed by the Lithuanian Catholic women’s society through the newspaper “Moteris.” The patriarchal society wanted women to appear modest, healthy, and naturally beautiful, cherishing folk traditions and the image of the village girl with blonde braids. The image of woman-as-sacrificial-hero was also popular. Connotations of femininity were applied to the good, moral mother, the unconditionally loving wife, the guardian of the home, the saviour of the nation, the tutor and teacher who follows the word of God. However, the desire to also see women as active, determined, educated people who were able to hold jobs and take care of themselves demonstrates the broad outlook of the female Catholics.The image of the free-willed Lithuanian woman, as dictated by Western culture, appeared in “Naujoji romuva” and “Naujas žodis.” At its core it emphasised the cult of the body, fashion, external beauty, and personal and sexual freedom. The modern woman was always young, active, dominant in her relationships with men, and took an active interest in cultural events. Emancipated women were not necessarily married, and could raise children without husbands just as well. Yet femininity and faithfulness were valued.The study of the sources shows that women’s individuality, self-identity and need to be active were most likely to be expressed in the social, cultural and artistic spheres. These provided women not only with the opportunity to be educated and emancipated, but also with a place for self-expression, a chance to open their inner world, to form a well-rounded world-view. It is likely that the interwar Lithuanian woman – a middle-class city dweller – was in search of harmony and freedom: to be a bit of a temptress, to be beautiful, to create a happy family, and to make these differing social feminine roles work with her own economic and spiritual emancipation.
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Tuna, Cliff Albert, and Esther H. Kuntjara. "MEANINGS IN THE PROCESS OF SIGNIFICATION OF LANCÔME’S BEAUTY SERUM ADVERTISEMENTS." K@ta Kita 5, no. 1 (July 18, 2017): 1–7. http://dx.doi.org/10.9744/katakita.5.1.1-7.
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Through this study, the writer aimed to find out how meanings are created in advertisements video. The three objectives of this study are to find out how meanings are created through verbal expressions, how the visual expressions of the advertisements support the verbal expressions and to find out the differences between the two advertisements. The data used to conduct this study were Lancôme Génifique Serum Advertisement (2009) and Lancôme Advanced Génifique Serum (2013). After analyzing the data with the research questions in mind, the writer found out that meanings in both advertisements are created through the verbal captions and what were visually shown on the advertisement videos. The writer also found out that there were a few differences between the first and second advertisements. The second advertisement provides more appealing visuals, more direct and convincing verbal expressions and more facts and needed information regarding the promoted product. These factors make the second advertisement an improved version of the first one.
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Najihah, Finda Muftihatun. "THE IDEOLOGICAL CONCEPT OF BEAUTY REFLECTED ON BODY CARE ADVERTISEMENTS." PARADIGM 3, no. 1 (May 17, 2020): 53. http://dx.doi.org/10.18860/prdg.v3i1.9190.
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<p align="justify">This study investigates the application of Critical Discourse Analysis to the body care advertisements. In this study, the focus is on the discourse and the text of advertisement which create the ideological concept of beauty. The theory used is Fairclough’s three dimensional framework which concentrates on the textual features, discursive practice, and discourse as social practice. The discourses of body care advertisements which are analyzed are from three brands; Oriflame, Wardah and Nivea. Methodologically, descriptive qualitative is used in this study as the research design because the purpose of this study is to provide a deep analysis of the data. The findings reveal that the use of adjectives has two main functions, to describe the product and to describe the result after using the product. In addition, the presence of the verbs has function to describe the work and the quality of the products advertised. Furthermore, the most pronouns used in the advertisements is “your” which has function to directly point at the reader so the reader will fell engaged to the advertisement. In discursive techniques the finding shows there are nine techniques used to promote the products advertised. They are using natural resources ingredients or by giving clinical test proof, exposure of the existing content, self-representations, unrealistic representations through the exaggeration language, puffery which contain the discourse which is subjective without giving credible evidence, the use of emotive words, celebrity endorsement, the simple discourse used and the last is by offering discount sale on the product advertised. It is also found that the ideological concept of beauty is emerged by the limitation of the concept beauty on the discourse and image of beauty advertisements. The concept of beauty is divided into 3, the concept of eyes, ideal skin, and ideal lip. </p>
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Kalender, Gulcin Ipek. "The Semiotic Analysis of Cosmetic Advertisements on Facebook." Advances in Social Sciences Research Journal 7, no. 12 (January 10, 2021): 658–71. http://dx.doi.org/10.14738/assrj.712.9528.
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The cosmetic industry is one of the major industries in the world, and it continually enhances with the current high-technology developments in the sector. Just from the very early ages, young girls have a curiosity about trying their mother’s make-up products and they satisfy their curiosity by doing make-up to their dolls. When girls become young women, they start trying a variety of cosmetic products and they wear make-up in order to look attractive for the opposite sex. Wearing make up helps women to feel content about their physical appearance. It increases the self-confidence of women and makes them happy, as it is a pleasurable activity. The cosmetic industry offers products, which are in abundance according to the taste of each women coming from different ranks in society. It surrounds women with cosmetic advertisements and draw their attention in the fashionable districts of the city, at shopping malls and through certain media tools such as women’s magazines and social media. The cosmetic industry is a part of the consumer culture, and it is also closely related with the ideal feminine beauty. It disseminates messages through advertisements that every woman should use cosmetic products in order to reach the ideal beauty, which is desired. This paper aims to portray how the white ideal beauty is portrayed on the Facebook pages of three cosmetic brands representing different characteristics in terms of class, social status, lifestyle, and aesthetics.
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Renaldo, Zainal Arifin. "ANALYSIS OF LINGUISTIC FEATURES OF BEAUTY PRODUCT ADVERTISEMENTS IN COSMOPOLITAN MAGAZINE: A CRITICAL DISCOURSE ANALYSIS." TELL-US JOURNAL 3, no. 2 (September 30, 2017): 141–54. http://dx.doi.org/10.22202/tus.2017.v3i2.2628.
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This research aims at exploring the linguistic features employed by advertisers in Cosmopolitan Magazine beauty product advertisements. The study mainly focuses on the use of language in beauty product advertisements and the strategies employed by the advertisers in shaping the ideal concept of women’s beauty. This research is conducted under the theory of Critical Discourse Analysis proposed by Fairclough that focuses on a conception of discourse as text (micro level), discourse practice (meso level) and sociocultural practice (macro level). Its aim is to explore the relationships among language, ideology and power and to find out how advertisers persuade the women to buy their products. The result shows that there are some linguistic features employed by the advertisers i.e. positive and negative adjective, pronouns, imperatives, and modality. Meanwhile the strategies employed are positive-self representation, irrational representation, celebrity endorsement, and clinical test proof
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Teng Phuah, Kit, Kelly Kai Seng Wong, and Jenn Ling TingJL. "Propensity to Undergo Cosmetic Surgery and Services in Seoul." International Journal of Community Development and Management Studies 3 (2019): 001–16. http://dx.doi.org/10.31355/37.
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NOTE: THIS ARTICLE WAS PUBLISHED WITH THE INFORMING SCIENCE INSTITUTE. Aim/Purpose................................................................................................................................................................................................. The focus of this study is to find the relationship between the components in Theory of Reasoned Action (TRA) such as attitude, subjective norms (Media), subjective norm (celebrity), psychological attribute (self-esteem) and psychological attributes (social status) which influence Seoul Korea female intention to undergo cosmetic surgery in Seoul, Korea. Background................................................................................................................................................................................................... South Korea was ranked third in the world of cosmetic surgery in 2015. The Korean cosmetic surgery market is a promising market with 24% market share of the total world market. The market data about female willingness to undergo cosmetic surgery strongly suggests that marketers who work in the beauty and health industries associated with cosmetic surgery should pay attention to Seoul Korean women who are in the age group under 40 years old as the potential target market. In Korea, cosmetic surgery is frequently mentioned in normal conversation as a general topic and it is naturally settled as a culture. Methodology................................................................................................................................................................................................... The Seoul Korean female behavior with respect to use of cosmetic surgery is approximately determined by factors underlying the consumer’s behavioral intent. Thus, the theory of Reasoned Action (TRA) is used in this study because it attempts to explain consumer intentions and has a strong power of prediction of utility for a wide range of human behavioral attributes such as attitude, subjective norms (Media), subjective norm (celebrity), psychological attribute (self-esteem) and psychological attributes. A survey was conducted in Seoul, Korea where 400 female were interviewed by self-administrated questionnaire. Descriptive analysis, exploratory factor analysis and multiple regressions were used to examine the factors that influence Seoul Korean female intention to engage in cosmetic surgery. Contribution................................................................................................................................................................................................... This research provides an insight to the health and beauty industry, marketers, decision makers and academics on the factors that influence Seoul Korea female intention to engage with cosmetic surgery. Findings According to the research findings, Seoul Korean female attitude towards cosmetic surgery are generally positive, or favorable intention. That is to say, they usually think that the most effective way to improve their appearance and social status is to undergo cosmetic surgery. The study results (both qualitative and quantitative) support the proposition that the variables such as the media and the celebrities play important role in influencing females to do surgery. The results also provide important information to formulate and design strategies for the development and effective conduct of advertisements and promotions of cosmetic surgery. Lastly, other potential influencing factors were psychological attributes which are self-esteem and social status. Recommendations for Practitioners............................................................................................................................................................. It is suggested that psychologists can try to find the clinical roles in helping the cosmetic surgery patients by identifying patients who may not adjust well psychologically or psycho-socially after surgery. Psychologists can examine the issues related to cosmetic surgery due to the increasing popularity and the link between appearance, body image, eating disorders, sexual functioning and social phobia. Recommendations for Researchers............................................................................................................................................................... To help to fill in the research gaps, it is recommended to examine on how cosmetic surgery makes patients feel, how cosmetic surgery affects those around the recipients and what the effect of cosmetic surgery would be on children and teenagers. Impact on Society The increasing number of cosmetic surgery is having a dramatic impact on the Korean society. In Korea, the number of cosmetic procedures has nearly doubled in the past few years. Distorted perception of self-image, over dependence on the social media is enormous and cannot be overstated had also caused the dramatic rise of cosmetic surgery. The impact of social media has resulted in the rising demand for injectable facial fillers, liposuction, breast implants, buttock augmentation and Botox among younger generation. Future Research.............................................................................................................................................................................................. It is suggested to conduct further research involving Korean females who have undergone cosmetic surgery. The extended research should attempt to determine the level of satisfaction towards non-core and post cosmetic surgery services. That is, after sales services, the skills and knowledge of the doctor, the clinic environment and other attributes that further define the total or augmented product.
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Thanisorn, Rojanadilok. "Marketing Strategies of Herbal Cosmetic Products: Thai and Imported Products." Journal of Economics and Behavioral Studies 5, no. 4 (April 30, 2013): 242–51. http://dx.doi.org/10.22610/jebs.v5i4.400.
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This research investigated the factors that influence the marketing strategies of herbal cosmetic products in Thailand by comparison between Thai and imported product where the imported products are manufactured from Australia and U.S.A. This study is both quantitative and qualitative research. The facial herbal cosmetics products in this study were moisturizer, whitening lotion, cream, power, toner, make up cleansing mask, cleansing oil, soap bar, and anti-aging lotions. Finding from the study found that the marketing strategy of Thai herbal cosmetic products have the 4Ps;Product strategy by improving the quality of products, research and development for launching the new products to the market, creating beauty packaging and new product launch attracts the market’s attention. Price strategy using cash discount to increase consumer’s purchase motive. Place strategy using department stores as the main distribution channels, distribution channels are direct sales with catalogs, counter sales in department store and beauty showrooms. Promotion strategy using integrated marketing communication for maintaining brand image, television advertisement, radio advertisement, cabal advertisement, booth exhibition, beauty school, website, face to face marketing and male beauty instructor to attract the women customers. Marketing strategy of imported products; Products strategies are concerned with the odor, color, physical appearance of products and the penetration characteristic of products. The strategies promote the imported products by introducing the product e.g. the product is a blend of herbs, the most effective skin care for healthy, revitalized skin and natural extract that contains active ingredients with high technology to manufacture the cosmetic product that performs a specific action to penetrate deep into the skin. The smooth odor and color of the imported products are the important purchasing decision factor. Physical appearance of products; non greasy, non oily helps absorbs quickly into skin and help smooth the skin surface texture and packaging design, color, size and shape, play a role in purchasing decisions. Packaging has to possess the strength to make eye-catching packaging that helps make the most window of opportunity in pristine conditions, brand, logo/slogan as a way to facilitate their purchasing decision; the image of the brand has all the criteria value, quality reliability trust, intangible and delivers benefits to the consumers. Price strategy is heavily differentiated due to the branding then imported herbal cosmetic products offering lower priced luxury products. The lower prices could also boost sales e.g. smaller sizes of some products, such as 50 ml and 30 ml bottles of products, which is normally sold in 100 ml bottles then smaller bottles are selling better than regular size ones, Place strategy; purchasing convenience from the Internet to virtual presence e.g. Website, direct mail, social media enhancing the brand’s image. The site also uses Face book page by constantly updating content photos, videos, information about events, YouTube, twitter as platforms to keep customers up to date on new episodes and development. Promotion strategies using advertisement, television advertisement
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Min, Wang, and Mansour Amini. "Pragmatic Presuppositions in Chinese Skin-Whitening Advertisements." Journal of Social Sciences Research, SPI6 (January 30, 2019): 1105–10. http://dx.doi.org/10.32861/jssr.spi6.1105.1110.
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Advertisements are used as a tool to build the communication bridge between producers and consumers, utilising cultural values and traditions. Applying presuppositions in advertisements helps to convey a message in a short and memorable way. While several pragmatic studies explored English advertisements and pragmatic presuppositions and triggers have been studied in countries like U.S.A, Malaysia, and Indonesia, no study addressed the presuppositions and triggers in skin-whitening advertisements in China. Thus, this study employed a mixed method, quantitative and qualitative designs, to investigate the pragmatic presuppositions and pragmatic presupposition triggers, and to identify the advertisers’ preference of pragmatic presupposition(s) and trigger(s) in the advertisements. The corpus was 34 print skin-whitening advertisements form Ray Li magazine, published in China from January to December 2017. After data collection, the advertisements were translated by an official translation agency in China. Yule’s (1996) six types of pragmatic presuppositions and Valeika and Verikaite’s (2010) ten types of triggers were used as data analysis framework. The findings revealed that all six types of pragmatic presuppositions, and only seven types of triggers were used in the advertisements. ‘Factive’ pragmatic presupposition, and ‘referring phrases’ of triggers were the most preferred types. The findings of this study may benefit advertisers to produce more language-effective advertisements in the very competitive Chinese market of women’s products. English language instructors and students could use this study to teach/learn about effective persuasive speech strategies in the advertisements. This study could raise awareness among consumers in analyzing the information about products. Future researchers are recommended to conduct similar studies on beauty advertisements in other languages and among other Asian countries, such as Korea and Japan, which have high consumption of beauty products.
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Forceville, Charles. "Compasses, beauty queens and other PCs: Pictorial metaphors in computer advertisements." HERMES - Journal of Language and Communication in Business 13, no. 24 (February 22, 2017): 31. http://dx.doi.org/10.7146/hjlcb.v13i24.25568.
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Computer advertisements make extensive use of pictorial metaphors. The model pro-posed in Forceville (1996) is used as a starting point to analyze 27 advertisements in PC Magazine, July/August 1999 (American edition) that contain a pictorial metaphor. The aim is twofold: (1) to further contribute to the theory of pictorial metaphor by testing the model against a new corpus; (2) to make an inventory of the source domains used in the metaphors,andtherebytomakesome observations about the ways in which represen-tations of computer technology interact with our daily lives.
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Natashia, Dian. "Konsep Cantik pada Iklan Cetak Majalah Kartini Tahun 2014 dan Koran Kompas Tahun 1979: Suatu Analisis Semiotik." Lingua Cultura 9, no. 2 (November 30, 2015): 88. http://dx.doi.org/10.21512/lc.v9i2.821.
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Advertisements, which can be found in daily life, do not just function as the source of the product’s information, but can also create a new connotation about social reality. This research is intended to reveal the form of the connotation about present beauty of Indonesian women that are trying to be conveyed by the advertisers through present advertisements in Kartini magazines. This research is also revealing elements that are used by the advertisers to attract readers’ attention. To see what are the new connotation that are formed in the present advertisements, they will be compared with advertisements in the older generation. This research is using qualitative descriptive method and the data is coming from the wordings that are printed in those advertisements. The data will be described and analyzed with Discourse of Advertising Theory by Guy Cook and Anchoring Connotation Theory by Roland Barthes, and then the result will be conclude. Through Guy’s theory, this research will reveal all the elements that are used by the producers to build the beauty concept. Through Barthes’ theory, this research will show how the advertisers create new connotation. The result of analysis shows that present beauty concept about ideal body is a beautiful body that are radiated from the outer side of the women’s body and good looking. Beautiful face is a face that looks as young as twenty years old girls. Moreover, the result also shows that producers use current social representative where consumers these days like new, instant products that give maximum result. The result also shows consumers’ doubt over unknown products and women’s fear on fat body and aging.
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Fowler, Jie G., and Les Carlson. "The Visual Presentation of Beauty in Transnational Fashion Magazine Advertisements." Journal of Current Issues & Research in Advertising 36, no. 2 (May 11, 2015): 136–56. http://dx.doi.org/10.1080/10641734.2015.1023872.
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Hidayah, Rimah, and Dzo’ul Milal. "Ideal Identity Construction in Beauty Product Advertisement of Garnier." NOBEL: Journal of Literature and Language Teaching 7, no. 2 (September 4, 2016): 120–36. http://dx.doi.org/10.15642/nobel.2016.7.2.120-136.
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This study aims at explaining how the advertiser constructs the ideal identity in the Garnier advertisement. It mainly focuses on the characteristics of language and other context used in the advertisement from a Critical Discourse Analysis (CDA) perspective. This is a descriptive qualitative method in which the data were collected from the beauty product advertisements of Garnier. The analysis is based on Fairclough’s three dimensional models (textual features, discursive features, and social features). The findings of this study show that the ideal identity in the advertisement of Garnier is constructed by advertiser through the use of textual features and social features. The writer finds out that there is on-going struggle about how the advertisers construct the ideal identity in the modern society by giving the representation of attractive model and how they show their professionalism in technology by giving scientific evidence in their advertisements.
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Melvioni, Kezia Tansilia, and Setefanus Suprajitno. "INNISFREE’S BRAND IMAGE THROUGH JEJU ISLAND CAMPAIGNS." K@ta Kita 5, no. 1 (July 18, 2017): 95–99. http://dx.doi.org/10.9744/katakita.5.1.95-99.
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This study aims at revealing the message conveyed by the verbal and non-verbal expressions in cosmetics advertisement videos, in this case, two advertisement videos by a cosmetic brand called, Innisfree. In examining the message, firstly, the writer identifies the verbal and non-verbal expressions used in the advertisements analyzed. Secondly, she discloses the denotative and connotative meanings of those expressions. In so doing, she uses two main theories, namely, the process of signification and Peirce’s triadic modes of sign. The findings reveal that the verbal expressions in the two advertisement videos show that Innisfree is a symbol of a natural beauty and an icon of cosmetic that use nature-based ingredients. Meanwhile, the non-verbal expressions in the two advertisements constantly highlighting on Jeju island’s natural beauty, as the main source of Innifree’s products that should be preserved. Thus, Innisfree encourages its customer to conserve natural environment. In conclusion, Innisfree is a company that produces an inner and outer-beauty.
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Fitria, Tira Nur. "Persuasive Strategies in Selected Brand Products’ Advertisement on Instagram: Rationalization Aspect." Journal of Pragmatics Research 3, no. 2 (May 27, 2021): 108–30. http://dx.doi.org/10.18326/jopr.v3i2.108-130.
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The objective of this research is to find the reason for using persuasive strategies in Selected Brand Products’ Advertisement on Instagram”.In Instagram Captions’ found in the selected brands' product, it is found the persuasive strategy used in “Mineral Water” products, “Medicine” products, “Food and Drink” products, “Household” products, and “Beauty and Skin Care” products. In “Mineral Water” products, these advertisements try to persuade consumers to focus on the quality and technology of the product used. In “Medicine” products, these advertisements try to persuade consumers to focus on the ingredients in the medicine and its uses, also tries to get consumers to focus on the causes and drugs that must be consumed. In “Food and Drink” products, these advertisements try to persuade consumers to focus on the high standards and technology to produce the product and quality of ingredients of the products that can be consumed. In “Household” products, these advertisements try to persuade consumers to focus on the ingredients in it and its benefits to be used. In “Beauty and Skin Care” products, these advertisements try to persuade consumers to focus on the ingredients in it and its benefits to be used. Those advertisements use rationalization in their persuasion strategy. Rationalization in persuasion work because the advertiser knows what the consumers’ needs and wants. There is the involvement of reasons, deep thought, making a sense and logical statements that expected can be accepted by the consumers.
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Bai, Zhihong. "The Characteristics of Language in Cosmetic Advertisements." Theory and Practice in Language Studies 8, no. 7 (July 1, 2018): 841. http://dx.doi.org/10.17507/tpls.0807.16.
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Advertising plays a vital role in the development of society and economy. Its function can not be underestimated. Advertising language is a special applying language when it compares with others like literary and technological languages. It has become an indispensable part of daily life because of its particular characteristics. It makes a brief introduction into the definition, function of advertising at first in this paper. Then, it mainly summarizes and analyzes the linguistics characteristics of cosmetic advertisements at lexical, rhetorical levels and sentence structure. Through the analysis of cosmetic advertisements, the linguistic features of advertisements are summarized. It is important for people to understand the beauty of language in advertisements.
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Harris, Jessica L. "‘In America è vietato essere brutte’: advertising American beauty in the Italian women’s magazineAnnabella, 1945–1965." Modern Italy 22, no. 1 (February 2017): 35–53. http://dx.doi.org/10.1017/mit.2017.4.
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This article examines how the American conception of female beauty introduced new and distinct understandings of beauty and femininity to postwar Italy. In analysing beauty product advertisements from one of the most popular women’s magazines of the period,Annabella, the article articulates the components of the American beauty ideal and illustrates how these notions broke with previous Italian ideas of beauty. Moreover, the article also examines how this new ideal promoted democratic consumer capitalist values – freedom of choice, individualism, and affluence – which had an important political and cultural significance in Italy’s Cold War struggle. In light of this struggle and the country’s postwar redevelopment, the American beauty ideal sought to influence the women who readAnnabellaand the way in which they fashioned and identified themselves – as the Italian ‘Mrs Consumer.’
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May Adelia Pramesti and Eko Cahyo Prawoto. "STILISTIKA PADA IKLAN PRODUK KECANTIKAN DI YOUTUBE." Buana Bastra 7, no. 2 (November 20, 2020): 62–68. http://dx.doi.org/10.36456/bastra.vol7.no1.a3274.
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Youtube is one of the facilities of information on social media to air an advertisement. Youtube is visited by many people, especially teenagers. Many advertisements are aired on youtube, one of them is a beauty product advertisement. Beauty products are in high demand by Indonesian women, especially teenagers, because basically women always want to look beautiful. The use of language styles and impressions that we can catch on the beauty products advertisement is one of the things that influences consumers to be interested in buying it. The basis of this research begins with linguistics, namely stylistics. The purpose of this research is to describe more deeply, adequately, and comprehensively about climax language style, hyperbole language style, metaphorical language style and image on beauty products advertisements on youtube. The theory used in this research is stylistic theory. The method used in this research is qualitative method. Data collection techniques using documentation and observation. The data analysis technique used is descriptive data analysis techniques (processing, analyzing, and interpreting data). The results of the research found on the beauty products advertisement on youtube, amounting to 60 products include climax language style, hyperbole language style, metaphorical language style, and imagery (vision and touch). Conclusions and suggestions are given so that this research is useful for other researchers, advertisers, and the society.
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Tiani, Riris. "Judgement Sebagai Sistem Appraisal dalam Iklan Kecantikan Visual Media Cetak." Nusa: Jurnal Ilmu Bahasa dan Sastra 12, no. 4 (November 1, 2017): 256. http://dx.doi.org/10.14710/nusa.12.4.256-264.
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This papper investigated the appraisal system used in the verbal message advertisements visual beauty of each print media. Verbal message visual beauty of each print media were analyzed using appraisal theory which found on domain: attitude. Attitude as negotiating meaning to answer research problems. Judgement as the appraisal which dominate the verbal message advertisement visual beauty of the print media. This study is qualitative and interpretative in which the data analyzed using analysys of appraisal framework to identify categoriez of calusses the establish verbal message advertisement visual beauty of print media. The result showed thet category of clauses that building message advertisement visual beauty of print media dominated by appraisal tool that dominates moral judgement with direct, positive character as a praise and negative character as criticism.
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Zhang, Yuping. "A Semiotic Study on Print Advertisements of Luxury Perfume Brands for Women." Asian Journal of Social Science Studies 4, no. 1 (January 14, 2019): 15. http://dx.doi.org/10.20849/ajsss.v4i1.540.
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Semiotics is an indispensable theory of decoding images in modern times. In this paper, I will focus on three important scholars in the semiotics study area who are Saussure, Peirce and Barthes, their theories are extremely important and useful for helping us analyse advertisements. In this case, I use their theories to analyse two luxury perfume advertisements which is Dior J'adore and Burberry London, and can understand the meanings and structures of the advertisements by the theory of semiotics. These semiotic theories explain symbols in print advertisements of these luxury brands from the perspective of Semiotic, to explore the reasons of success of print advertisements of luxury brands and connotation meanings behind extension meanings from these image symbols. It is necessary to master some features of symbols well during advertisements design, sophisticated symbol design during advertisements design can improve texture and level of advertisements as well as spread messages accurately, achieving the unity of beauty and practicality.
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de Lenne, Orpha, Laura Vandenbosch, Tim Smits, and Steven Eggermont. "Framing real beauty: A framing approach to the effects of beauty advertisements on body image and advertising effectiveness." Body Image 37 (June 2021): 255–68. http://dx.doi.org/10.1016/j.bodyim.2021.03.003.
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Rasool, Sarwet. "Media Discourse And Gender: Issues Of Reconstruction Of Gender Ideologies In Pakistani Television Advertisements." Pakistan Journal of Gender Studies 8, no. 1 (March 8, 2014): 197–218. http://dx.doi.org/10.46568/pjgs.v8i1.344.
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Traditionally Pakistani society exhibits stereotypical patriarchal gender ideologies in all spheres of life. Pakistani media also operates under the same patriarchal framework of received definitions of gender. When it comes to Pakistani television advertisements, to ensure social acceptability, typically they represent men and women in their perceived gender roles. However, recently a wave of change can be noticed in these advertisements as many advertisements challenge and/ or reconstruct gender ideologies implicitly or explicitly. In the current research advertisements selected from diverse domains including edibles, cell phones and services, beauty products and toiletries denote a change across gender stereo-typicality. The paper investigates whether, how far and in what ways gender roles and ideologies are challenged and reconstructed; and what thematic, linguistic and extra linguistic strategies are used in Pakistani television advertisements. It is expected that the paper will provide insights into the processes of reconstruction of gender ideologies in Pakistan.
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Xu, Huimin, and Yunying Tan. "Can Beauty Advertisements Empower Women? A Critical Discourse Analysis of the SK-II’s “Change Destiny” Campaign." Theory and Practice in Language Studies 10, no. 2 (February 1, 2020): 176. http://dx.doi.org/10.17507/tpls.1002.05.
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This study examines the advertising campaign of a beauty product SK-II, “Change Destiny” through the lens of critical discourse analysis. By unpacking the verbal language and visuals in the three advertisements and a video advertisement, this article aims to investigate how the beauty advertiser SK-II constructs the ideal images of women through discursive strategies in ads and uncover the possible ideologies underlying the advertising discourse. Adopting Kress and Van Leeuwen’s (1990 ,1996) framework of ‘reading images’ and systemic functional grammar (Butt, 2012; Halliday, 1994) to analyze the texts and visuals in the ads, this study has found that the beauty brand SK-II has utilized various strategies to engage the audiences and market its products, such as problematizing the aging of women, providing personalized solutions to the problem of aging, constructing certain feminist discourses for women, and drawing itself close to the younger generation through women empowerment. The findings show that although the beauty brand claims to empower women through advocating change of destiny for women in its ads, gender ideology remains to be dominant and continues to perpetrate women. It is concluded that these new changes in the ads are simply playful discursive strategies that employed by advertisers to legitimate the new capitalism and commercialism and generate more sales.
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Astuti, Amelia Yuli, and Febi Oktisyafyeni. "The Influence of Marketing Statements Found in Women’s Cosmetic Products to Their Mindset in Determining the Definition of Beauty." Jurnal Ilmiah Langue and Parole 1, no. 2 (August 17, 2018): 17–25. http://dx.doi.org/10.36057/jilp.v1i2.157.
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This journal discusses about the influence of the marketing statements found in women’s cosmetic products to their mindset in determining the definition of beauty. The writer takes the data from the marketing statements that happened in the commercial advertisements of four most used and commonly shown in audio visual media, such as television, which are Pond’s, Citra, Shinzui, and Garnier. The Technique of collecting the data of this thesis is the observation technique which then continued by writing down the conversatios that includes the marketing statements of the commercial advertisements into a form of a transcription. The writer uses the speech-act theory by John Langshaw Austin to analyze the influence of the marketing statements which presented through the conversations in the commercial advertisements, the theory of signs by Charles William Morris to analyze the signs that showed up in the commercial advertisements, and the theory of meaning by Charles Kay Ogden and Ivor Amstrong Richards to analyze the meaning of the symbols of signs that showed up in both the conversations and the narration. The result of this study shows that in every part of those products commercial advertisements, the marketing statements always try to influence the women to believe that indeed having white/bright/light skin means beautiful.
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Mao, Yansheng, and Ximin V. "comparative study of female identity construction in Chinese and American advertisements." East Asian Pragmatics 5, no. 1 (March 31, 2020): 123–46. http://dx.doi.org/10.1558/eap.38986.
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This article investigates the issue of female identity construction in Chinese and in American advertisements from a contrastive perspective rarely adopted in the related literature. We have found that, while the identity of women constructed in the Chinese advertisements reflects the traditional expectations of women, such as being beauty-conscious, romance-pursuing, and maternal love-representing, the identities of women found in the American advertisements are those of confidence and uniqueness. Our interview data indicate that these findings are reflections of respective cultural values in the two societies. That is, women in Chinese culture are still seen as being traditional whereas women in the United States are seen as independent and goal-driven.
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Chan, Kara, Yu Leung Ng, and Jianqiong Liu. "How Chinese young consumers respond to gendered advertisements." Young Consumers 15, no. 4 (November 11, 2014): 353–64. http://dx.doi.org/10.1108/yc-09-2013-00398.
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Purpose – The purpose of this study is to examine the effectiveness of advertisements with different female role portrayals in a second-tier city with “first-class opportunities.” Chinese girls and women represent a huge market for personal as well as household goods. Design/methodology/approach – An experimental study was conducted using a convenience sample of 216 male and female participants aged 17-21 years in Changchun, China. Participants were asked to respond to print advertisements using traditional and modern female images including housewife, cute female, female with classical beauty, sporty, career-minded and neutral (tomboy). Findings – Results revealed that female participants responded more favorably toward advertisements using female images than male participants. There was no difference in the responses to the six different female images among both male and female participants. Research limitations/implications – Young consumers in China are not sensitive to the different female images used in the print advertisements. Advertisers can, therefore, enjoy flexibility in the selection of female gender roles for advertisements. Originality/value – Little is known about how marketers and advertisements can best communicate with young consumers in China using advertisements with different female images. This study fills this literature gap.
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Kang, Lin, and Cheng Mao Li. "The Study on Metaphor and Interest of Graphic Design." Advanced Materials Research 267 (June 2011): 138–43. http://dx.doi.org/10.4028/www.scientific.net/amr.267.138.
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All in all, graphic-design has a wide use in newspapers, magazines, books, symbol, advertisements, packing and many other media. It is to improve functional and aesthetic identification of the information and embody the aesthetic characteristics of brevity, which is a rare element in modern design. When Mr. Lei Guiyuan discussed the image Taichi in his book The First Exploration of Chinese Design Method, he put forward an important viewpoint that why the design is beautiful is that not only does it has the beauty in essence, but also has beauty in form.
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Porche, Demetrius J. "Advertisements." American Journal of Men's Health 6, no. 3 (April 10, 2012): 177. http://dx.doi.org/10.1177/1557988312441818.
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